Ep. 16: Marketing Plans Made Simple with Heidi of Evolve Your Wedding Business

Heidi Thompson, founder of Evolve Your Wedding Business, joins Becky on the podcast to share her expertise on marketing plans in the wedding industry. Heidi breaks down the five key components of creating a marketing plan: setting goals, defining your ideal client, getting clear on your messaging, the how/strategy, and evaluation/review.   Learn how to create a marketing plan for your wedding business, what a marketing plan should consist of, and how to stick to it!    Heidi also highlights the upcoming Book More Wedding Summit, a free online conference for wedding professionals of all types to learn strategies for booking more clients. There will be 30 wonderful industry speakers sharing their knowledge (including Becky, who will be speaking on networking!)   Key Takeaways

• Attract and book the right clients while building a business that provides freedom and flexibility.
• Break down your marketing plan into five key components: goal, ideal client, messaging, strategy, and evaluation.
• Separate CEO and worker bee roles to make strategic decisions and focus on implementation.
• Join the Book More Wedding Summit to learn strategies for booking more clients in the wedding industry.

Keywords wedding industry, marketing plans, attracting clients, booking clients, business freedom, flexibility, ideal client, messaging, strategy   Connect with Heidi:

• Evolve Your Wedding Business
• Evolve Your Wedding Business Podcast
• Evolve Your Wedding Business on Instagram

  Sign up for the FREE Book More Weddings Virtual Summit! August 19th-23rd, 2024   Let's connect! Find us on: Instagram | Threads | Web   Are you a new or aspiring wedding planner? Have you checked out my wedding planner mentorship yet? It's an affordable way to kick-start your wedding planning career!    This episode is edited and produced by Ace Sound Design. Are you looking to maximize your listening experience?  Make sure to check out their offerings!