Escape Your Limits & LIFTS

Welcome to the latest episode of L.I.F.T.S, your bite-sized dose of the Latest Industry Fitness Trends and Stories. In this special episode recorded live from HFA 2026 in San Diego, hosts Matthew Januszek and Mohammed Iqbal sit down with three of the most influential leaders in the global fitness industry to break down where the space is heading next. Featuring insights from Mark S. Mastrov (24 Hour Fitness), Adam Sedlack (UFC Gyms), and Bill Davis (ABC Fitness), this episode dives into the rapid evolution of fitness business models, technology, member behavior, and the growing intersection between fitness, healthcare, and longevity. In this episode, we cover: How technology and AI are reshaping the modern gym experience. Why the traditional membership model is evolving (and what comes next). The rise of recovery, longevity, and performance-driven services. How GLP-1s, peptides, and medical wellness are influencing gym usage. The growing importance of personal training as a retention driver. Why younger generations are entering fitness earlier and using gyms differently. The shift toward multi-gym memberships and "share of wallet" behavior. How brands like UFC Gyms are expanding into new modalities like jiu jitsu. The increasing role of personalization, data, and AI in fitness platforms. What separates top-performing gyms from the rest. 👉 To learn more about HFA, click here: https://hub.healthandfitness.org/hfa-show 👉 To learn more about our sponsor EGYM, click here: https://bit.ly/3JzsosR ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities Subscribe to our YouTube channel and turn on notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) Join the conversation at LIFTS LinkedIn: https://www.linkedin.com/company/liftspod 00:00 Intro: Live from HFA 2026 02:03 Mark Mastrov Interview 04:30 Technology & Industry Shift 09:21 Free Membership Model Discussion 13:16 Personal Training & Retention 18:47 Multi-Gym Membership Trends 22:03 Adam Sedlack Interview 25:24 Jiu Jitsu Growth 30:50 Global Fitness Trends 38:23 Bill Davis Interview 43:13 AI & Data in Fitness 57:56 Closing Thoughts

Welcome to the latest episode of LIFTS, your bite-sized dose of the Latest Industry Fitness Trends and Stories. In this special episode recorded live at PerformX, hosts Matthew Januszek and Mohammed Iqbal explore one of the most significant and rapidly evolving topics in health and fitness today: the rise of GLP-1 medications and what they mean for the fitness industry. Joined by Dr Hussain Al-Zubaidi, GP, personal trainer, health coach, and one of the UK's leading educators on obesity management and lifestyle medicine, the conversation explores how these medications are reshaping the health landscape. As GLP-1 treatments become more widely used across the US and UK, gyms are beginning to see a new type of members entering their facilities, individuals who may be starting their health journey for the first time and looking for guidance on building sustainable habits. The discussion explores how GLP-1 medications work, the challenges around muscle loss during rapid weight reduction, and why strength training, nutrition, and lifestyle change are critical for long-term health outcomes. The panel also examines how healthcare systems such as the NHS are approaching GLP-1 treatments, the risks of relying on medication alone, and why fitness operators may become one of the most important environments for supporting members during and after treatment. From body composition tracking and behaviour change to collaboration between healthcare and fitness professionals, this conversation explores the growing role gyms could play in supporting sustainable health outcomes. This episode is Part 2 of a three-part series recorded live at PerformX, exploring the ideas shaping the future of fitness. In this episode, we cover: Why GLP-1 medications are transforming the weight-loss landscape The difference between weight loss and health gain Why muscle preservation matters during GLP-1 treatment How exercise can reduce the risk of rapid weight regain What gym operators can do to better support members using GLP-1s Why body composition matters more than the number on the scale The opportunity for collaboration between healthcare and fitness professionals 👉 To learn more about Dr Hussain Al-Zubaidi, click here: https://www.linkedin.com/in/hussain-al-zubaidi-402b141a7/ 👉 To learn more about our sponsor EGYM, click here: https://bit.ly/3JzsosR ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities Subscribe to our YouTube channel and turn on notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) Join the conversation at LIFTS LinkedIn: https://www.linkedin.com/company/liftspod 0:00 Welcome to LIFTS Live at PerformX 0:46 Why GLP-1s Have Exploded in the US 3:05 The UK Obesity Challenge & GLP-1 Access 6:07 Why Exercise Matters During GLP-1 Treatment 8:45 Muscle Loss and the Opportunity for Gyms 11:01 Why the NHS Is Cautious About GLP-1 18:17 What Gym Operators Should Actually Do 33:38 Micro-dosing, Misuse & Industry Risks 42:04 The Pillars of Lifestyle Medicine

Welcome to the latest episode of LIFTS, your bite-sized dose of the Latest Industry Fitness Trends and Stories. In this special episode recorded live at PerformX, hosts Matthew Januszek and Mohammed Iqbal explore one of the most important shifts happening in the fitness industry today: the evolution of the gym into a health hub. Joined by Jaclyn Hughes (Ultimate Training Solutions), Tim Gray (Health Optimisation Summit & The Biohacker), and Rez Barad (House of Fitness), the panel examines how fitness, longevity, biohacking, and preventative healthcare are beginning to converge. As consumers return to gyms with wearables, health data, and a greater awareness of their own health, operators are being challenged to rethink the role of the fitness facility. Members are no longer just looking for workouts — they're looking for guidance on sleep, recovery, longevity, and overall health outcomes. The discussion explores how operators can integrate health-focused services while still delivering the fundamentals that matter most: strength training, movement, recovery, and education. The panel also dives into the growing knowledge gap between consumers and coaches, the rise of longevity-focused training, and how gyms could play a much larger role in the preventative health ecosystem. From wearable data and biohacking trends to new membership models and health services, this conversation explores what the next generation of fitness facilities might look like — and what operators should prioritise as the industry evolves. This episode is Part 1 of a three-part series recorded live at PerformX, exploring the ideas shaping the future of fitness. In this episode, we cover: • Why gyms are evolving into health hubs • The rise of longevity, biohacking, and preventative health • The growing knowledge gap between consumers and coaches • Why strength training, sleep, and recovery remain foundational • How wearable data is reshaping consumer expectations • The opportunity for gyms to play a role in preventative healthcare • Why operators may need to shift from tracking visits to tracking outcomes 👉 To learn more about Jaclyn Hughes, click here: https://www.linkedin.com/in/jaclynhughes/ 👉 To learn more about Tim Gray and Health Optimisation Summit, click here: https://www.healthoptimisation.com/ 👉 To learn more about Rez Barad and House of Fitness, click here: https://www.houseoffitness.co.uk/ 👉 To learn more about our sponsor EGYM, click here: https://bit.ly/3JzsosR ================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe to our YouTube channel and turn on notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) Join the conversation at LIFTS LinkedIn: https://www.linkedin.com/company/liftspod 0:00 Welcome to LIFTS Live at PerformX 1:40 The Gym as a Health Hub: Why the Industry Is Changing 6:30 Longevity, Biohacking & the Future of Fitness 10:15 Premium vs Accessible Health Services in Gyms 15:00 Biohacking Trends and the Evidence Debate 19:45 The Knowledge Gap Between Consumers and Coaches 23:00 The Foundations: Strength, Sleep & Recovery 30:00 The Opportunity for Gym Operators 33:30 The Future of Gym Pricing & Membership Models 40:15 Final Takeaways: Education, Health & the Next Era of Fitness

Welcome to the latest episode of L.I.F.T.S, your bite-sized dose of the Latest Industry Fitness Trends and Stories. Recorded live at Connected Health & Fitness Summit 2026, Matthew Januszek and Mohammed Iqbal sit down with three industry leaders to unpack the convergence of fitness, technology, wellness, and human intelligence. Guests include: David Van Daff (NASM): A 30-year fitness industry veteran representing the National Academy of Sports Medicine, discussing certification evolution, AI in training, and the expanding expectations placed on personal trainers. Jeff Yasuda (Feed Media Group): Co-founder of Feed FM, sharing insights on music, AI vs HI, ecosystem trends, and how human curation still powers engagement. Julian Barnes (BFS): Co-founder of BFS and co-chair of Connected Health & Fitness 2026, offering data-driven insights on studio growth, mindset, and the role of people in an increasingly automated world. Key Topics include: How personal training evolved pre and post pandemic. Why AI will not replace trainers, but trainers using AI may dominate. The rise of ecosystem thinking in connected fitness. AI vs HI: why human intelligence still matters. The mindset separating scalable studio operators from everyone else. Why tech must serve frontline staff, not overwhelm them. The demographic challenge facing gyms and studios. How coaches and trainers remain the most powerful influencers in fitness. 👉 To learn more about the Connected Health & Fitness Summit, click here: https://connectedhealthandfitness.com/events/connected-health-fitness-summit-2026 👉 To learn more about our sponsor, EGYM, click here: https://bit.ly/3JzsosR Don't miss a LIFTS update! Subscribe to our free Newsletter today: https://www.liftspodcast.com/ Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe on YouTube and turn on notifications so you never miss a new video: https://www.youtube.com/user/EscapeFitness 🛒 Shop gym equipment: https://escapefitness.com/shop 📘 View our full catalog: US – https://escapefitness.com/support/catalog UK – https://escapefitness.com/support/catalogue Follow Escape Fitness on social media: Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 00:00 – Intro & Personal Training Evolution 05:00 – AI and the Future of Trainers 11:30 – Career Pathways in Fitness 19:41 – Jeff Yasuda on Music & Ecosystems 25:55 – AI vs HI Debate 36:52 – Julian Barnes on Growth & Mindset 45:38 – Do Not Forget the People 53:43 – Technology, Labor & The Future

Welcome to the latest episode of L.I.F.T.S, your bite-sized dose of the Latest Industry Fitness Trends and Stories. In this special live episode from the Connected Health & Fitness Summit 2026 in Los Angeles, Matthew Januszek and Mohammed Iqbal sit down with four leaders shaping the future of performance, longevity, franchising, and workforce training. Guests include: Douglas Gremmen (HYROX): On building one of the fastest growing competitive fitness brands in the world and why purpose-driven training is the ultimate disruptor. Dean Kelly (Extension Health): On physician-led longevity, advanced diagnostics, and the shift from conversation to clinical outcomes. Julie Cartwright (PVOLVE): On scaling an omni-channel fitness brand and the emotional responsibility of franchising. This episode explores the balance between AI and human intelligence, the rise of team-based competition, the evolution of longevity medicine, and how modern training systems are transforming frontline industries. Key Topics Include: How HYROX built a global competitive ecosystem without competing with gyms. Why doubles competition is redefining community in fitness. The difference between influencer-driven biohacking and physician-led longevity care. The realities of scaling a franchise brand in today's market. How AI-powered training systems are improving workforce performance. The importance of human connection in an AI-native world. 👉 To learn more about the Connected Health & Fitness Summit, click here: https://connectedhealthandfitness.com/events/connected-health-fitness-summit-2026 👉 To learn more about our sponsor, EGYM, click here: https://bit.ly/3JzsosR Don't miss a LIFTS update! Subscribe to our free Newsletter today: https://www.liftspodcast.com/ Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe on YouTube and turn on notifications so you never miss a new video: https://www.youtube.com/user/EscapeFitness 🛒 Shop gym equipment: https://escapefitness.com/shop 📘 View our full catalog: US – https://escapefitness.com/support/catalog UK – https://escapefitness.com/support/catalogue Follow Escape Fitness on social media: Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 0:00 Live from Connected Health & Fitness Summit 2026 1:33 Douglas Gremmen on HYROX Growth 3:46 Disrupting Fitness with Purpose-Driven Competition 8:46 The Rise of Doubles and Team Culture 17:46 Dean Kelly on Longevity and Clinical Outcomes 21:29 Making Longevity Accessible 29:21 Julie Cartwright on Building PVOLVE 36:56 The Realities of Franchising 46:00 Rachael Nemeth on Training the Frontline Workforce 53:12 AI, Learning Retention, and Business Outcomes

Welcome to the latest episode of LIFTS, your bite-sized dose of the Latest Industry Fitness Trends and Stories. In this episode, hosts Matthew Januszek and Mohammed Iqbal are joined by Troy Taylor from Tonal to explore one of the most important shifts happening in fitness today: strength as the foundation of longevity. Drawing on connected strength data from thousands of members, this conversation examines a surprising insight — in many cases, 60-year-olds are matching or outperforming 30-year-olds in relative strength gains. The difference isn't age. It's consistency, progressive overload, and measurable outcomes. As the industry shifts from aesthetics and performance toward healthspan and preventative health, the discussion explores what truly matters as we age. From muscle mass and maximal strength to power and velocity, Troy explains why lower-body power may be one of the most important predictors of long-term resilience, fall prevention, and independence. The episode also explores minimal effective dose training, advanced tools like eccentric overload, and the growing role of connected strength technology. For operators, this conversation challenges traditional KPIs such as check-ins and time-in-gym, making the case for tracking strength progression and real outcomes instead. This episode moves beyond trends to examine what fitness operators, brands, and leaders should prioritise if the goal is not just participation — but measurable progress and long-term health impact. In this episode, we cover: • Why older members often outperform younger ones in relative strength gains • The real driver of progress: consistency and progressive overload • Why strength is becoming foundational for longevity • Muscle vs strength vs power — and why power matters most as we age • Minimal effective dose training and why 20–35 minutes works • Why lower-body power is critical for healthspan and fall prevention • Why operators must shift from tracking visits to tracking outcomes 👉 To learn more about Troy Taylor, click here: https://www.linkedin.com/in/troy-taylor-4577bb38/ 👉 To learn more about Tonal, click here: https://www.tonal.com/ 👉 To download the Tonal State of Strength Report, click here: https://tonal-state-of-strength.myshopify.com/ 👉 To learn more about our sponsor, EGYM, click here: https://bit.ly/3JzsosR ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe to our YouTube channel and turn on notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ===================================================== Join the conversation at LIFTS LinkedIn: https://www.linkedin.com/company/liftspod 0:00 Why 60-Year-Olds Are Outperforming 30-Year-Olds 6:45 What Tonal's Data Reveals About Consistency 17:42 Minimal Effective Dose: Why Short Workouts Work 20:59 Muscle vs Strength vs Power (What Matters Most) 30:09 What This Means for Operators 41:39 Final Takeaways: Lower-Body Power & Longevity

Welcome to the latest episode of LIFTS, your bite-sized dose of the Latest Industry Fitness Trends and Stories. In this episode, hosts Matthew Januszek and Mohammed Iqbal are joined by Sean Turner, CEO of Les Mills US, to explore one of the most persistent and misunderstood challenges in fitness today: member retention. Drawing on decades of experience as both a club operator and global brand leader, this conversation examines why retention is not a content problem, but a human one. Sean shares how confidence, belonging, and experience design play a far greater role in long-term engagement than endless workout libraries or digital platforms. As the industry continues to invest heavily in content, technology, and on-demand solutions, the discussion focuses on why fitness cannot be built like a streaming service and what actually drives consistency and behavior change. From group training and coaching quality to structured systems that scale, this episode highlights what operators often misunderstand about motivation and why members quietly disengage. This episode moves beyond tactics and trends to highlight what fitness operators, brands, and leaders should prioritise if the goal is not just acquisition but long-term retention and meaningful participation. In this episode, we cover: • Why retention is driven by confidence and belonging, not content volume • The "confidence gap" that prevents people from fully engaging in fitness • Why fitness isn't Netflix and why that analogy matters • How group training and coaching create long-term adherence • What operators misunderstand about motivation and disengagement • Lessons from Les Mills on building systems that drive retention at scale 👉 To learn more about Sean Turner, click here: https://www.linkedin.com/in/seandturner/ 👉 To learn more about Les Mills, click here: https://www.lesmills.com/ See comments for how to access the Global Fitness Report - add link - To download a copy of the Les Mills Global Fitness Report 2026 click here: https://www.lesmills.com/clubs-and-facilities/research-insights/fitness-trends/2026-global-fitness-report-strength-and-wellness-to-drive-next-wave-of-member-growth/ 👉 To learn more about our sponsor, EGYM, click here: https://bit.ly/3JzsosR ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe to our YouTube channel and turn on notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Join the conversation at LIFTS LinkedIn: https://www.linkedin.com/company/liftspod 0:00 Retention, attrition, and why the problem hasn't changed 3:30 Why fitness isn't Netflix (and why content fails) 7:30 Systems, operators, and the Les Mills perspective 11:30 Sponsor: EGYM 13:00 Confidence, intimidation, and why people disengage 22:00 Group training, belonging, and behavior change 34:00 What operators misunderstand about retention 48:30 Final lessons on experience, systems, and retention at scale

Welcome to the latest episode of LIFTS, your bite-sized dose of the Latest Industry Fitness Trends and Stories. In this episode, hosts Matthew Januszek and Mohammed Iqbal are joined by industry veteran, longevity advocate, and former Life Time executive Jeff Zweifel to explore one of the most overlooked and urgent topics in fitness today: men's health and aging. Drawing on decades of leadership experience in the fitness industry, as well as firsthand exposure to emerging longevity and performance technologies, this conversation examines what actually drives long-term health outcomes and where the industry often gets distracted by hype. As biohacking, recovery zones, and medical-adjacent services continue to grow, the discussion focuses on why strength training, cardiovascular fitness, and sleep remain the most powerful predictors of healthspan, resilience, and quality of life, particularly for men over 40. This episode moves beyond trends and optimisation to highlight what fitness operators, brands, and individuals should prioritise if the goal is not just living longer but living better. In this episode, we cover: • Why strength and cardiorespiratory fitness are the true foundations of longevity • The critical role of sleep in hormone health, recovery, and all-cause mortality • How men's health has been historically under-served by the fitness industry • The risks and realities of peptides, recovery tools, and biohacking • Whether recovery zones drive real outcomes or simply attract members • How fitness operators can shift from amenities to measurable results • What it really means to age well, stay strong, and remain active long term 👉 To learn more about Jeff Zweifel, click here: https://www.linkedin.com/in/jeffzwiefel/ 👉 To learn more about our sponsor, EGYM, click here: https://bit.ly/3JzsosR ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Join the conversation at LIFTS LinkedIn: https://www.linkedin.com/company/liftspod 00:00 Introduction 02:30 Why men's health and longevity deserve more attention 08:10 Strength, cardio, and the foundations of aging well 14:45 Sponsor: EGYM 16:45 Sleep, hormones, and recovery 24:50 Fitness vs biohacking: fundamentals before optimisation 33:20 Recovery zones, HVLP gyms, and real outcomes 41:30 Premium fitness, longevity clinics, and integrated care 50:10 Peptides, GLP-1s, and the future of men's health 57:30 Final takeaways for men and fitness operators

Welcome to the latest episode of L.I.F.T.S, your bite-sized dose of the Latest Industry Fitness Trends and Stories. Recorded live at the Los Angeles Pilates Journal Expo 2026, Matthew Januszek and Mohammed Iqbal sit down with leading voices shaping the future of Pilates. Guests include: Pilates experts Sean Bergara and Tracey Mallett, along with Reform RX founders Neal and Yvette McGaffin. In this episode, we explore: • How Pilates is evolving to meet modern strength and athletic demands. • Why men are increasingly embracing Pilates for longevity and performance. • The rise of fusion fitness and technology-driven reformers. • What it takes to innovate in a traditionally classical industry. • Lessons from decades of leadership, entrepreneurship, and reinvention. 👉 To learn more about The Pilates Journal, click here: https://pilatesjournal.com/ 👉 To learn more about our sponsor, EGYM, click here: https://bit.ly/3JzsosR Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe on YouTube and turn on notifications so you never miss a new video: https://www.youtube.com/user/EscapeFitness 🛒 Shop gym equipment: https://escapefitness.com/shop 📘 View our full catalog: US – https://escapefitness.com/support/catalog UK – https://escapefitness.com/support/catalogue Follow Escape Fitness on social media: Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 00:00 Intro & Sean Bergara on aging, strength & movement 04:20 Why Pilates works for men 12:05 Inclusivity, language & industry barriers 17:50 Sean Bergara's journey & philosophy 22:45 Tracey Mallett on fusion fitness & early Pilates media 30:15 Pilates becoming mainstream & inclusive 34:05 Entrepreneurship, setbacks & resilience 38:30 Neal & Yvette McGaffin on Reform RX origins 42:50 Reimagining the reformer with technology 46:20 Safety, design & the future of Pilates 50:20 Closing thoughts

Welcome to the latest episode of LIFTS, your bite-sized dose of the Latest Industry Fitness Trends and Stories. In this episode, hosts Matthew Januszek and Mohammed Iqbal are joined by industry strategist and returning guest Debra Strougo, Founder of Row House and CEO of Fitizens to explore how the wellness consumer is everywhere and what that means for the future of fitness. Drawing on insights from CES in Las Vegas, global industry conversations, and real-world operator experience, this episode discusses AI, Pilates, and large-scale operators like 24 Hour Fitness. As wellness becomes a primary driver of consumer behaviour, the discussion looks at how: AI is evolving from analysis to intervention Pilates continues to grow as a cornerstone of wellness and longevity Mark Mastrov's return to 24 Hour Fitness reflects broader shifts around scale, access, and relevance in the market This conversation moves beyond hype and trends to focus on what fitness operators, brands, and leaders should actually be paying attention to as the industry continues to evolve. In this episode, we cover: The rise of the wellness consumer across fitness, health, and lifestyle How AI is shifting from tracking and data to real-world intervention Why Pilates aligns so closely with longevity, wellness, and behaviour change What 24 Hour Fitness' next chapter tells us about big-box fitness Key takeaways from CES and recent industry events Why fundamentals still matter more than ever in a changing market 👉To learn more about Debra Strougo, click here: https://www.linkedin.com/in/debrastrougo/ 👉 To learn more about our sponsor, EGYM, click here: https://bit.ly/3JzsosR ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Join the conversation at LIFTS LinkedIn: https://www.linkedin.com/company/liftspod 00:00 Introduction 02:15 The wellness consumer is everywhere 08:30 AI moves from analysis to intervention 19:40 Pilates, longevity, and wellness-driven demand 31:10 CES insights and industry context 43:00 24 Hour Fitness and the role of scale 56:30 What matters most moving forward

Welcome to the latest episode of L.I.F.T.S, your bite-sized dose of the Latest Industry Fitness Trends and Stories. Recorded live at the Los Angeles Pilates Journal Expo 2026, hosts Matthew Januszek and Mohammed Iqbal sit down with four of the most influential voices shaping the future of Pilates and boutique fitness. In this special multi-guest, in-person episode, we explore how Pilates is evolving, from inclusivity and accessibility to safety, innovation, equipment, and long-term industry growth. With Pilates experiencing a global boom, these leaders unpack what's working, what's broken, and where the method is truly headed next. Featured Guests: Khetanya Henderson | Founder of KKRU Pilates Studio & Wellness, discussing inclusivity, accessibility, and trauma-informed teaching. Maria Leone | Owner of Bodyline Pilates, master instructor, and expert witness on Pilates safety and equipment use. Andrea Speir | Celebrity Pilates trainer and founder of Speir Pilates, on contemporary Pilates, strength training, and market saturation. Cie'Jai Zarb | Founder & Editor-in-Chief of The Pilates Journal, sharing insights on industry growth, community building, and the future of Pilates education. Together, they break down the real conversations happening inside the Pilates industry: far beyond Instagram trends and explain why Pilates remains one of the most powerful modalities for longevity, performance, and mindful movement. In this episode, we cover: What inclusivity in Pilates really means (beyond buzzwords) Classical vs contemporary Pilates: what's the difference? Why safety, education, and equipment knowledge matter more than ever The impact of influencers, algorithms, and social media on fitness programming Pilates, strength training, aging, and long-term performance Market saturation, studio retention, and what comes next for boutique fitness How Pilates continues to evolve while honoring its foundations 👉 To learn more about The Pilates Journal, click here: https://pilatesjournal.com/ 👉 To learn more about our sponsor, EGYM, click here: https://bit.ly/3JzsosR Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe on YouTube and turn on notifications so you never miss a new video: https://www.youtube.com/user/EscapeFitness 🛒 Shop gym equipment: https://escapefitness.com/shop 📘 View our full catalog: US – https://escapefitness.com/support/catalog UK – https://escapefitness.com/support/catalogue Follow Escape Fitness on social media: Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 00:00 Opening & Pilates Journal Expo Introduction 01:00 Khetanya Henderson on Inclusivity in Pilates 06:30 Why Pilates Matters for Men & Longevity 15:00 Maria Leone's Journey & Pilates Evolution 21:00 Contrology, Safety & Industry Responsibility 33:30 Technology, Equipment & Digital Pilates 41:00 Andrea Speir on Contemporary Pilates 47:30 Market Saturation & Studio Survival 59:00 Cie'Jai Zarb on the Future of Pilates 1:10:00 Where Pilates Is Headed Next

Welcome to the latest episode of L.I.F.T.S, your bite-sized dose of the Latest Industry Fitness Trends and Stories. In this episode, hosts Matthew Januszek and Mohammed Iqbal sit down with David Sherman-Presser to unpack why the fitness industry is rapidly becoming a media business, and what that means for gym owners, operators, and brands trying to stay relevant in a creator-driven economy. They explore how attention, trust, and audience ownership are now just as important as equipment and square footage, why gyms are increasingly competing with creators rather than other gyms, and how platforms like YouTube are reshaping how fitness businesses are discovered, validated, and scaled. From validating gym concepts online before investing millions, to understanding how long-form content builds trust at scale, this conversation breaks down what it really takes to build a modern fitness brand in 2026 and beyond. In this episode, you'll learn: Why gyms are becoming media companies. How creators are changing the competitive landscape for fitness businesses. Why YouTube is a critical platform for trust and discovery. How gym owners can validate concepts digitally before scaling. The role of long-form content in building audience and authority. 👉 To learn more about Structure Creation, click here: https://structurecreation.com/ Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe on YouTube and turn on notifications so you never miss a new video: https://www.youtube.com/user/EscapeFitness 🛒 Shop gym equipment: https://escapefitness.com/shop 📘 View our full catalog: US – https://escapefitness.com/support/catalog UK – https://escapefitness.com/support/catalogue Follow Escape Fitness on social media: Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 0:00 Welcome to LIFTS 1:10 Why Fitness Is Becoming a Media Business 3:09 Trust, Attention, and Audience Data 5:17 Why YouTube Dominates Fitness Content 10:16 YouTube vs TikTok Explained 14:17 Gyms vs Creators 19:20 Complementing Physical Gyms With Digital Media 25:00 Validating Fitness Concepts Online 31:09 YouTube Strategies by Gym Size 37:18 Building Repeatable Content Formats 44:34 Key YouTube Takeaways 53:59 Final Thoughts

Welcome to the latest episode of L.I.F.T.S, your bite‑sized dose of the Latest Industry Fitness Trends and Stories. In this episode of, hosts Matthew Januszek and Mohammed Iqbal sit down with Dr. Bill Andrews: molecular geneticist, inventor, and telomere pioneer to explore what actually causes human aging and whether it can be slowed, stopped, or even reversed. Key topics covered: What telomeres are and why they determine human lifespan. Why aging isn't random, but biologically programmed. The real relationship between telomeres and cancer. How exercise, inflammation, and lifestyle impact cellular aging. Why most anti-aging products fail scientific scrutiny. The role of telomerase in extending cellular life. What longevity influencers often get wrong. Practical habits that may slow biological aging. 👉 To learn more about Dr. Bill Andrews' research, click here: https://sierrasci.com/dr-bill-andrews/ Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe on YouTube and turn on notifications so you never miss a new video: https://www.youtube.com/user/EscapeFitness 🛒 Shop gym equipment: https://escapefitness.com/shop 📘 View our full catalog: US – https://escapefitness.com/support/catalog UK – https://escapefitness.com/support/catalogue Follow Escape Fitness on social media: Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 00:00 Welcome to LIFTS 03:30 Introducing Dr. Bill Andrews 05:00 The Childhood Question That Sparked a Career 08:45 What Actually Causes Aging? 09:45 Telomeres Explained 14:30 Why Mice Are a Bad Aging Model 18:20 Telomeres, Cancer, and Mutation Rates 22:00 Gene Expression and Epigenetics 27:40 Inflammation, Wear & Tear, and Aging 33:45 Caloric Restriction and GLP-1s 36:30 Exercise, Endurance, and Longevity 42:10 Recovery Tech and Longevity Claims 47:30 Telomerase and Slowing Aging 55:00 Rapid-Fire Questions 56:30 Practical Longevity Habits 1:02:30 Final Thoughts

Welcome to the latest episode of L.I.F.T.S, your bite-sized dose of the Latest Industry Fitness Trends and Stories. In this annual predictions special, hosts Matthew Januszek and Mohammed Iqbal are joined by Anthony Vennare, co-founder of Fit Insider, to review how their 2025 fitness predictions performed and to forecast what's coming in 2026. Key topics covered: Which 2025 fitness and wellness predictions actually came true. Why wearables and biometrics are becoming mainstream tools. The rise of GLP-1 drugs and their industry-wide impact. Why AI fitness apps may be heading toward a shakeout. How local, premium wellness concepts are outperforming big brands. Why strength training continues to dominate global fitness trends. The shift from aesthetics to holistic health and longevity. What 2026 holds for fitness, tech, and consumer behavior. 👉 To learn more about Fitt Insider, click here: https://insider.fitt.co/ Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe on YouTube and turn on notifications so you never miss a new video: https://www.youtube.com/user/EscapeFitness 🛒 Shop gym equipment: https://escapefitness.com/shop 📘 View our full catalog: US – https://escapefitness.com/support/catalog UK – https://escapefitness.com/support/catalogue Follow Escape Fitness on social media: Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 0:00 – Introduction & 2025 Prediction Scores 3:01 – Big Tech & Wearables: Hits and Misses 9:35 – Healthcare, Biometrics & Wearables 13:21 – VR Fitness and CGM Predictions 19:02 – Small & Mid-Market Fitness Trends 29:49 – GLP-1s and Consumer Behavior Shifts 37:15 – Offline Fitness & Community Growth 43:19 – Functional Beverages vs Alcohol 51:20 – AI in Fitness: Bubble or Breakthrough 56:40 – The Big Wellness Themes for 2026 1:01:08 – Final Thoughts & Wrap-Up

Welcome to the latest episode of L.I.F.T.S, your bite‑sized dose of the Latest Industry Fitness Trends and Stories. In this episode, hosts Matthew Januszek and Mohammed Iqbal sit down with Mohit Kumar, Co‑Founder and CEO of Ultrahuman, to explore the explosive rise of smart rings and the future of wearable health technology. Topics covered include: Mohit's unconventional founder journey and early days in metabolic health. Why smart rings are outperforming other wearables in growth. Ultrahuman's approach to sleep, metabolism, and biomarkers. The high‑stakes patent battle with Oura and the U.S. import ban. What resilience really looks like for founders. The future of AI, battery life, and ring‑based health tracking. Why sleep is becoming the most important performance metric. 👉 To learn more about Ultrahuman, click here: https://www.ultrahuman.com/ Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe on YouTube and turn on notifications so you never miss a new video: https://www.youtube.com/user/EscapeFitness 🛒 Shop gym equipment: https://escapefitness.com/shop 📘 View our full catalog: US – https://escapefitness.com/support/catalog UK – https://escapefitness.com/support/catalogue Follow Escape Fitness on social media: Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 0:00 Welcome to LIFTS & sleep score discussion 1:45 The rise of smart rings in health tech 3:00 Mohit Kumar's founder journey 8:00 Why Ultrahuman chose the ring form factor 12:20 Competing with Oura and market positioning 15:45 Clinical‑grade insights and no‑subscription model 22:10 The U.S. patent ruling and import ban 27:00 Resilience, redesigns, and next steps 33:30 The future of smart rings and battery life 44:30 Rapid‑fire questions 49:00 Final takeaways and closing thoughts

Welcome to the latest episode of L.I.F.T.S, your bite-sized dose of the Latest Industry Fitness Trends and Stories. In this episode, hosts Matthew Januszek and Mohammed Iqbal are joined by Dr. Nick Barringer, a former U.S. Army performance leader, tactical nutrition expert, and human performance consultant, to explore how tactical training principles translate to success in business, leadership, and everyday life. With over two decades of experience working with elite military units, high-performance athletes, and executive leaders, Nick breaks down what it really takes to perform under pressure: from decision-making while sleep-deprived, to building resilience, discipline, and sustainable habits that carry over far beyond the battlefield. This conversation bridges the worlds of fitness, leadership, mindset, and strategy, offering practical insights that entrepreneurs, executives, and high performers can apply immediately. In this episode, we cover: Why executives should think of themselves as "corporate athletes." How sleep deprivation impacts decision-making and performance. Tactical principles that improve leadership under pressure. The role of fitness and conditioning in mental resilience. Nutrition and supplementation strategies for high-stress environments. What elite military training can teach us about business and life. Why embracing discomfort is essential for long-term growth. 👉 To learn more about Nick Barringer, click here: https://drnickbarringer.com/ Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe on YouTube and turn on notifications so you never miss a new video: https://www.youtube.com/user/EscapeFitness 🛒 Shop gym equipment: https://escapefitness.com/shop 📘 View our full catalog: US – https://escapefitness.com/support/catalog UK – https://escapefitness.com/support/catalogue Follow Escape Fitness on social media: Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 0:00 – Introduction 2:33 – Tactical Performance vs Executive Leadership 9:05 – Sleep Deprivation & Decision Making 13:25 – Consistency & Daily Schedule 18:52 – Creatine, Caffeine & Nitrates 20:02 – Ideal Day of Nutrition 24:19 – Managing Stress & UFC Fighters 33:52 – Mental Toughness Under Fatigue 37:32 – Elite Soldier Physical Standards 43:53 – Final Takeaways

Welcome to the latest episode of L.I.F.T.S, your bite-sized dose of the Latest Industry Fitness Trends and Stories. In this episode, hosts Matthew Januszek and Mohammed Iqbal sit down with Jay Worthy, CEO of Myzone, and Vahid Zadeh, CTO of Myzone, to explore the real future of wearable fitness technology, human motivation, and behavioral science. With data fatigue growing across the fitness industry, this conversation reveals why more metrics don't always lead to better results and what truly drives long-term engagement. Key Topics Covered: • Why most wearables lose users after 3-6 months. • The real science behind motivation and habit formation. • Data fatigue vs. meaningful fitness insights. • Why effort beats steps, HRV, and raw metrics. • How Myzone uses behavioral science to boost consistency. • The truth behind the 10,000-step myth. • How Myzone Go removes barriers to entry for gym members. • Why community is the most powerful fitness motivator. 👉 To learn more about Myzone, click here: myzone.org Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe on YouTube and turn on notifications so you never miss a new video: https://www.youtube.com/user/EscapeFitness 🛒 Shop gym equipment: https://escapefitness.com/shop 📘 View our full catalog: US – https://escapefitness.com/support/catalog UK – https://escapefitness.com/support/catalogue Follow Escape Fitness on social media: Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 00:00 – Episode Introduction 02:34 – Guest Introductions: Jay Worthy & Vahid Zadeh 05:15 – Are Wearables Creating Data Overload? 08:25 – Why Data Alone Fails to Motivate 11:30 – The Origin of the 10,000-Step Myth 14:50 – Motivation, Goals & Community 17:55 – Myzone Go Explained 21:40 – Effort as the Universal Fitness Metric 24:00 – Why Forgiveness Matters in Fitness Tracking 26:45 – Social Media Psychology & Behavior Change 30:30 – How Myzone Builds High-Quality Motivation 33:35 – Community as the Ultimate Engagement Tool 35:44 – Final Thoughts & Wrap-Up

In this episode of LIFTS, Matthew Januszek and Mohammed Iqbal sit down with Will Brereton: longtime group fitness leader, Les Mills presenter, and founder of SH1FT Fitness. They dive deep into how group fitness has evolved over the decades, why hybrid community is the new frontier, and how instructors, technology, and member expectations have transformed. Will shares powerful insights from the front lines of group exercise across NZ, the UK, Europe, and the U.S. This episode is essential listening for club operators, instructors, boutique owners, and anyone passionate about the future of fitness. Key Topics Covered: • The five historical eras of group fitness and the new hybrid community era. • Why Gen Z treats the gym like a social hub, even replacing nightlife. • How meaningful interaction drives 2-3x higher retention. • Why instructors are harder to find and how tech is filling the gap. • The changing role of certifications and what members actually want. • Where Pilates, strength, and boutique programming are heading next. • Why big 'rock-star' classes faded and which events replaced them. • How digital fits into real‑world class experiences today. 👉 To learn more about Will Brereton click here: https://www.linkedin.com/in/will-brereton-991a0138/ 👉 To learn more about SH1FT, click here: https://sh1ftfitness.net/ Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe on YouTube and turn on notifications so you never miss a new video: https://www.youtube.com/user/EscapeFitness 🛒 Shop gym equipment: https://escapefitness.com/shop 📘 View our full catalog: US – https://escapefitness.com/support/catalog UK – https://escapefitness.com/support/catalogue Follow Escape Fitness on social media: Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 00:00 Introduction 00:38 Guest Intro: Will Brereton 02:07 History of Group Fitness 04:43 Pandemic: The Biggest Inflection Point 09:55 Gen Z and the Social Fitness Shift 11:22 Why Group Fitness Drives Retention 15:00 Technology in Group X: Does It Help or Hurt? 20:24 Instructor Pay and Industry Challenges 25:00 Competency vs. Perfection in Teaching 28:44 Belonging vs. Progression in Group Fitness 30:55 Are Big Rock‑Star Classes Coming Back? 34:58 Hybrid, Digital, and Tech Trends 43:25 Where Group Fitness Is Heading Next 47:06 Final Takeaways 48:00 Closing Thoughts

In this episode of LIFTS, Matthew and Mohammed sit down with Hazlo founder Sam Moore to explore the cultural, psychological, and physiological shift away from alcohol. They dive deep into the rise of sober‑curious culture, the influence of wearables on health behavior, the real effects of alcohol on mood and sleep, and the explosive growth of alcohol alternatives. Sam shares his personal journey from high‑stress corporate drinking culture to building Hazlo: a functional beverage designed to elevate mood, focus, and presence without the physical cost of alcohol. Key topics include: • Gen Z's 25% lower alcohol consumption and the rise of sober‑curious culture. • How wearables like Oura are changing the conversation about alcohol's impact. • Why alcohol affects sleep, mood, HRV, readiness, and long‑term inflammation. • Sam Moore's journey from heavy social drinking to mindful performance‑based habits. • The science behind Hazlo's functional ingredients and how they alter mood and focus. • The future of THC beverages, kava, kratom, and the broader alcohol‑alternative space. • How habit formation, ritual, and psychology influence drinking behavior. • Why alcohol usage may eventually resemble cigarettes in regulation and perception. • The shift toward "situational consumption" different drinks for different environments. 👉 To learn more about Sam Moore click here: https://www.linkedin.com/in/sam-e-moore/ 👉 To learn more about Hazlo click here: https://drinkhazlo.com/ Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe on YouTube and turn on notifications so you never miss a new video: https://www.youtube.com/user/EscapeFitness 🛒 Shop gym equipment: https://escapefitness.com/shop 📘 View our full catalog: US – https://escapefitness.com/support/catalog UK – https://escapefitness.com/support/catalogue Follow Escape Fitness on social media: Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 00:00 Intro: Why We're Drinking Less 00:55 The Post‑Alcohol Generation 03:35 Meet Sam Moore of Hazlo 07:00 Matthew's Relationship with Alcohol 10:43 Sam's Early Drinking Culture Story 15:27 Wearables, Mood Tracking & Performance 19:28 Light Drinking vs. Dependency 22:50 Exploring Today's Alcohol Alternatives 28:07 What Hazlo Does in the Body 32:15 The Future of Alcohol, THC & Kava 41:33 Sugar, Nicotine & Addiction Parallels 44:30 How People Actually Change Habits 47:23 Final Takeaways 52:27 Where to Find Hazlo 53:05 Outro

In this episode of LIFTS, hosts Matthew Januszek and Mohammed Iqbal sit down with fitness technology veteran Leon Rudge for a deep dive into three major stories shaping the industry: the Basic‑Fit/Clever‑Fit mega‑merger, the Strava vs Garmin lawsuit, and Ladder's push into integrated nutrition tracking. Leon also shares insights from four months immersed in Southeast Asia's digital‑nomad tech hubs. Key topics include: • Leon's experiences inside Southeast Asia's booming digital‑nomad tech scene. • Why the Basic‑Fit acquisition signals a new phase for European fitness. • The real story behind the Strava vs. Garmin lawsuit. • Why integration, not features, is the new competitive advantage. • How Ladder is using nutrition tracking to boost retention. • The rise of AI across fitness products and ecosystems. • Why culture gets lost as companies scale and how to prevent it. • Predictions for global fitness technology in 2025–2026. 👉 To learn more about Leon Rudge click here: https://www.linkedin.com/in/leonrudge/ Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe on YouTube and turn on notifications so you never miss a new video: https://www.youtube.com/user/EscapeFitness 🛒 Shop gym equipment: https://escapefitness.com/shop 📘 View our full catalog: US – https://escapefitness.com/support/catalog UK – https://escapefitness.com/support/catalogue Follow Escape Fitness on social media: Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 00:00 Intro & Retreat Check‑In 01:26 Matthew's Immersive Retreat 03:05 Guest Intro: Leon Rudge 03:36 Why Leon Moved to Southeast Asia 05:24 Traditional Tech vs the New Tech Mindset 06:36 AI‑Driven Digital Nomad Culture 08:10 Story 1: Basic‑Fit Acquires Clever‑Fit 11:15 Tech Integration Challenges Ahead 13:57 Data Strategy & App Ecosystems 15:29 Story 2: Strava vs Garmin Lawsuit 17:34 Why Integrations Fail 24:32 Story 3: Ladder Adds Nutrition Tracking 26:14 Strength Apps & Measurement Challenges 32:00 Key Takeaways: Integration & Longevity 37:25 AI Boom or Bubble? 37:38 Closing Thoughts

In this episode of the LIFTS Podcast, Matthew Januszek and Mohammed Iqbal sit down with Dr. Sean Pastuch, founder of Active Life, to challenge the industry's obsession with recovery rooms and redefine what it truly means to treat fitness as healthcare. From debunking lazy innovation to outlining a blueprint for gyms that prioritize people over gadgets, this conversation reimagines how fitness professionals can become the front line of real health transformation. Key topics include: • Why recovery rooms are the 'lazy man's innovation.' • The economics and illusion of retention in gyms. • How trainers can evolve into healthcare professionals. • The difference between preventative and responsive fitness. • How to attract and develop high-value trainers. • When AI should, and shouldn't-- replace human judgment. • Why fitness must specialize like medicine to truly grow. 👉 To learn more about Dr. Sean Pastuch, click here: https://www.linkedin.com/in/seanpastuch/ 👉 To get Sean's ebook "Turn Pro" for free, click here: pro.activelifeprofessional.com/turnpro-free Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe on YouTube and turn on notifications so you never miss a new video: https://www.youtube.com/user/EscapeFitness 🛒 Shop gym equipment: https://escapefitness.com/shop 📘 View our full catalog: US – https://escapefitness.com/support/catalog UK – https://escapefitness.com/support/catalogue Follow Escape Fitness on social media: Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 00:00 Intro & Tribute to Rick Caro 02:19 The Recovery Movement & Industry Data 05:00 Are Gyms Investing in the Wrong Things? 10:43 What the 'Wellness Industry' Really Includes 13:19 Retention, Training, and Investment Priorities 17:29 Who Actually Needs Recovery? 23:32 Fitness as Healthcare Explained 27:01 Why Physical Therapy Isn't Enough 30:12 Developing Great Trainers 33:03 Targeting the Right Clients 36:29 Specialization and Industry Evolution 39:08 What Belongs in a Modern Gym 41:22 The Role of AI and Technology 43:50 Key Takeaways & Closing Thoughts

In this special remote episode of the LIFTS Podcast, hosts Matthew Januszek and Mohammed Iqbal sit down with Liz Clark and Anton Severin of the Health & Fitness Association (formerly IHRSA) to unpack the 2024–2025 Global Fitness Report and explore the intersection of data, health, and the future of fitness. Recorded across three continents, this conversation dives deep into how exercise is redefining healthcare, the evolving role of recovery and wellness, and what's next for the global industry. Key topics discussed: The new definition of obesity and its massive implications for public health. How fitness must be recognized as preventative healthcare. Global fitness market growth and emerging trends. Why recovery and wellness are now the new anchors in gyms. The rise of wearables, AI, and the need for standardized fitness data. Bridging fitness with healthcare through credible evidence and policy. The future of the FIT Act and global legislative momentum. Recruiting and retaining qualified trainers and instructors. Generational shifts: from aesthetics to mental health and longevity. The evolving role of the Health & Fitness Association in shaping the industry. 👉 To get your copies of the Health & Fitness Associations Reports please use the links below: 2025 HFA Global Report: https://www.healthandfitness.org/publications/the-2025-hfa-global-report/ 👉 2025 Fitness Industry Benchmarking Report: https://www.healthandfitness.org/publications/2025-fitness-industry-benchmarking-report/ 👉 If you are an operator located in the US or Canadian markets, please also complete the Employee Compensation and Benefits Survey by Friday November 14, 2025: https://www.healthandfitness.org/improve-your-club/industry-news/hfa-launches-2025-employee-compensation-benefits-survey/?utm_campaign=Weekly%20Newsletter&utm_source=hs_email&utm_medium=email&utm_content=382837849&_hsenc=p2ANqtz-9q93aA7aVbdZ0ioS8OU5WV9_A7sXCVpbPaRzF0dRRZyeTNCSGemc0vmtyxDE1e0ZuL4STwnFZG8brAtM7CbczQkfsO9hVdAH2AjrSozjEQkZtw7IA Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe on YouTube and turn on notifications so you never miss a new video: https://www.youtube.com/user/EscapeFitness 🛒 Shop gym equipment: https://escapefitness.com/shop 📘 View our full catalog: US – https://escapefitness.com/support/catalog UK – https://escapefitness.com/support/catalogue Follow Escape Fitness on social media: Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 0:00 – Introduction: Mo from Sydney 1:42 – Introducing Liz Clark & Anton Severin of HFA 4:27 – Obesity crisis and redefining fitness as healthcare 8:10 – The global fitness report and data insights 15:30 – Post-pandemic growth and changing consumer behavior 17:28 – Gyms as third spaces & the rise of recovery zones 26:27 – Recruiting trainers and the challenge of engagement 31:49 – Wearables, AI, and fitness data accuracy 39:04 – Turning fitness data into medical-grade insight 45:24 – From participation to impact: the next decade of fitness 46:05 – The FIT Act and global policy shifts 50:18 – Key takeaways from the report 53:49 – Upcoming HFA event & closing remarks

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. In this episode, hosts Matthew Januszek and Mohammed Iqbal are joined by Dan Uyemura, CEO and Founder of PushPress, to explore how AI and technology are reshaping the fitness industry while keeping the human touch at the core. Key topics include: Why boutique gym owners remain optimistic despite economic headwinds. How AI tools like Gym Happy are changing client engagement. The balance between human-to-human connection and automation. Why churn and onboarding are the most important KPIs to track. How AI adoption differs across generations and what that means for gyms. The importance of trust, privacy, and protecting client data. Predictions on how AI will evolve in fitness over the next few years. Why execution matters more than optimism when running a gym. How community and culture will always anchor fitness experiences. 👉 Learn more about Dan, click here: https://www.linkedin.com/in/danuyemura/ 👉 Learn more about PushPress, click here: https://www.pushpress.com/ Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe on YouTube and turn on notifications so you never miss a new video: https://www.youtube.com/user/EscapeFitness 🛒 Shop gym equipment: https://escapefitness.com/shop 📘 View our full catalog: US – https://escapefitness.com/support/catalog UK – https://escapefitness.com/support/catalogue Follow Escape Fitness on social media: Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 00:00 Intro & Guest Welcome 00:03:40 Optimism in Boutique Fitness 00:06:20 Small Gyms Embracing AI 00:08:07 How Gym Happy Works 00:12:03 AI as a System of Action 00:16:52 Key KPIs for Gyms 00:20:19 Generational AI Adoption 00:22:15 AI Privacy & Trust 00:23:25 AI Accuracy & The Future 00:27:29 Key Takeaways from Mo & Dan 00:30:56 Closing Thoughts & Wrap Up

Join hosts Matthew Januszek and Mohammed Iqbal for a special series of sit-down interviews recorded live at W3Fit North America. From recovery trends to leadership lessons, these conversations uncover what's really shaping the fitness industry today. Key highlights include: Jarrod Saracco on the real ROI of recovery and why most clubs still can't monetize it. Hillis Lake on 40 years of strength training evolution—from Nautilus to CrossFit. Patrick Regan on leading with authenticity and casting the right culture. Eric Weber on Woodway's legacy and the future of treadmill innovation. Kent Lehnhoff on bridging fitness and nutrition with evidence-based supplements. Hector Troncoso on bringing high-quality fitness to the Mexican middle class. How HYROX and CrossFit changed how we view athleticism. The future of education and recovery certifications. The problem of misinformation in the influencer era. 👉 Learn more about W3Fit: https://weworkwellevents.com/w3-fit/ Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe on YouTube and turn on notifications so you never miss a new video: https://www.youtube.com/user/EscapeFitness 🛒 Shop gym equipment: https://escapefitness.com/shop 📘 View our full catalog: US – https://escapefitness.com/support/catalog UK – https://escapefitness.com/support/catalogue Follow Escape Fitness on social media: Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 0:00 – Recovery Reality with Jarrod Saracco 17:20 – The Evolution of Strength Training with Hillis Lake 30:23 – Leadership & Legacy at Life Time with Patrick Regan 39:11 – The Performance Standard with Eric Weber of Woodway 51:03 – Evidence-Based Fitness with Kent Lehnhoff of DotFit 1:02:57 – Moving Mexico Forward with Hector Troncoso

Live from W3Fit North America, Matthew Januszek and Mohammed Iqbal sit down with guests Star Sage and Loryn Huff to discuss the latest fitness industry trends. From billion-dollar wearable valuations to AI-powered recovery and celebrity-backed fitness ventures, this panel explores the future of wellness. Key Topics: Oura's $11B valuation and the future of wearables. Closed vs. open data ecosystems in fitness tech. Tom Brady's AI-powered massage company and scalability concerns. The evolving role of recovery as an essential moat for gyms. Dua Lipa's investment in Pilates and Gen Z engagement. How premium clubs deliver longevity, not just sweat. Celebrity partnerships vs. real consumer impact. Industry identity, intentionality, and member retention strategies. 👉 Learn more about W3Fit: https://weworkwellevents.com/w3-fit/ Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe on YouTube and turn on notifications so you never miss a new video: https://www.youtube.com/user/EscapeFitness 🛒 Shop gym equipment: https://escapefitness.com/shop 📘 View our full catalog: US – https://escapefitness.com/support/catalog UK – https://escapefitness.com/support/catalogue Follow Escape Fitness on social media: Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 00:00 Intro & Welcome 01:14 Oura's $11B Valuation – What It Means 07:37 Tom Brady & AI Massage Debate 14:37 Dua Lipa Joins Pilates Movement 18:32 Recovery as the New Fitness Moat 20:27 Intentional Member Experiences 21:57 Industry Takeaways 24:42 Ecosystems, Not Just Workouts 25:12 Closing & Thanks

Live from W3Fit North America at the Four Seasons Westlake Village, Matthew Januszek and Mohammed Iqbal host a special onstage edition of the LIFTS podcast. In this wide-ranging conversation, they explore the future of the fitness industry—from AI gyms and private equity consolidation to the booming recovery market and the resurgence of strength training. Discussion highlights include: What makes live podcasts unique compared to studio episodes. First impressions of Fred Fitness, the AI-first gym. The impact of mergers, acquisitions, and private equity in fitness tech. How AI is reshaping software, business, and member experience. Why recovery is the next big differentiator for gyms. Programming and personalization in recovery spaces. Revenue and retention gains from recovery add-ons. Strength training, Pilates, and pickleball as the future modalities. The cultural rise of run clubs and community-based fitness. How fitness brands can innovate to stay ahead of shifting trends. 👉 Learn more about W3Fit: https://weworkwellevents.com/w3-fit/ Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe on YouTube and turn on notifications so you never miss a new video: https://www.youtube.com/user/EscapeFitness 🛒 Shop gym equipment: https://escapefitness.com/shop 📘 View our full catalog: US – https://escapefitness.com/support/catalog UK – https://escapefitness.com/support/catalogue Follow Escape Fitness on social media: Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 0:00 Intro & Live Audience Energy 1:30 What Makes W3Fit Different 3:00 Visiting Fred Fitness: The AI Gym 7:20 Industry Consolidation & Private Equity 16:20 The Role of AI in Fitness Businesses 19:20 Recovery & Wellness Trends 27:10 DIY vs. Service-Based Recovery Models 35:00 Future Modalities: Strength, Pilates, Pickleball 39:10 Strength Training's Cultural Shift 44:30 Closing Thoughts & Tomorrow's Follow-Up Session

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. This week, Matthew Januszek and Mohammed Iqbal sit down with Marco Benitez—former Taekwondo champion turned biomedical engineer and now CEO of rook, a health tech company that transforms wearable data into actionable health insights. Together, they explore how wearables are reshaping the future of fitness, healthcare, and personal health. Key topics covered include: Why your smartwatch might already know more about your health than your doctor. How Apple, Samsung, and Aura are competing in the wearable health space. The challenge of making sense of endless health data. What FDA approval for consumer wearables really means. How fitness coaches and gyms can use wearable data to improve client outcomes. The differences in HRV tracking across Apple, Whoop, and Aura. Wearables as a bridge between fitness and healthcare industries. The future of implants, rings, and continuous monitoring devices. Marco's vision for rook as the middleware connecting all wearable platforms. 👉 Learn more about Marco Benitez: https://www.linkedin.com/in/marcobzg/ 👉 Learn more about ROOK: https://www.tryrook.io/ Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe on YouTube and turn on notifications so you never miss a new video: https://www.youtube.com/user/EscapeFitness 🛒 Shop gym equipment: https://escapefitness.com/shop 📘 View our full catalog: US – https://escapefitness.com/support/catalog UK – https://escapefitness.com/support/catalogue Follow Escape Fitness on social media: Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 0:00 Intro & Guest Introduction 0:45 Do Smartwatches Know More Than Doctors? 2:44 Wearables During COVID and Data Explosion 6:55 Why Coaches Must Use Wearable Data 10:00 Apple Watch as a Public Health Tool 12:30 Accuracy vs. Data Trends 15:00 HRV Tracking Explained 18:42 How Consumers Actually Use Apple Watch 20:41 Wearables in Latin America & Global Health 23:02 Apple vs. Samsung vs. Huawei 25:40 Future of Wearables – Implants & Rings 27:31 Rook's Role in Cleaning Wearable Data 29:37 Wearables Are the Next Medical Device 31:14 Final Takeaways & Closing

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. In this episode, hosts Matthew Januszek and Mohammed Iqbal sit down with entrepreneur and engineer Rami Alhamad, co-founder and CEO of Alma, an AI-powered nutrition companion. From his early days building PUSH, the pioneering strength-tracking wearable later acquired by WHOOP, to his mission with Alma, Rami shares insights on persistence, startup timing, decision-making, and the future of fitness technology. Key topics covered include: How persistence and decision-making frameworks shaped Rami's entrepreneurial journey. The origins of PUSH and its role in strength-tracking innovation. Why timing is everything in startups. Rami's decision to sell PUSH to WHOOP and lessons learned. The pivot from hardware to AI-powered nutrition with Alma. Why ChatGPT is Alma's real competitor. Challenges in nutrition tracking and how AI is solving them. Insights into branding, Nike, and the importance of offline communities. Predictions for the future of fitness and consumer tech. 👉 Learn more about Rami Alhamad: https://www.linkedin.com/in/ramialhamad/ 👉 Learn more about Alma https://www.alma.food/ Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe on YouTube and turn on notifications so you never miss a new video: https://www.youtube.com/user/EscapeFitness 🛒 Shop gym equipment: https://escapefitness.com/shop 📘 View our full catalog: US – https://escapefitness.com/support/catalog UK – https://escapefitness.com/support/catalogue Follow Escape Fitness on social media: Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 0:00 Intro – Hosts and Guest Introduction 1:11 Persistence as a Founder's Superpower 3:03 Decision-Making Frameworks and Philosophy 5:57 The Origin Story of PUSH 10:00 The Future of Strength-Tracking Technology 13:48 When to Sell a Startup 18:24 Pivoting to AI and Nutrition with ALMA 22:16 Obesity, AI, and the Case for ALMA 27:47 ChatGPT vs Nutrition Apps 32:38 Voice Logging and the Future of Nutrition Tech 37:26 Patents, Innovation, and Wearable Competition 40:38 Branding, Nike, and Reaching New Generations 44:49 The Future is Offline Communities 47:02 Generational Shifts and Technology 50:57 Final Takeaways and Closing Thoughts

In this special debate episode of the LIFTS Podcast, hosts Matthew Januszek and Mohammed Iqbal are joined by guest co-host Jack Thomas (Fitness Business Asia) to moderate a high-level discussion on the impact of ClassPass for boutique fitness owners. Industry voices Jeff Bladt (ClassPass/Playlist) and Rachel Hirsch (Wellness Growth Ventures, The 2% Club, and studio owner) share opposing perspectives on whether ClassPass is a powerful growth partner or a dangerous dependency. Discussion highlights include: The origin and evolution of ClassPass. How ClassPass transformed consumer behavior in fitness. Free trials, pricing power, and fairness for studios. Parallels with aggregators in travel, dining, and delivery. Revenue data showing both growth and risks for studio owners. Strategies to avoid over-reliance on ClassPass. How ClassPass affects women-led boutique studios. Industry-wide calls for better collaboration between aggregators and studios. 👉 Learn more about Jack Thomas: https://www.linkedin.com/in/fitnessbusinessasia/ 👉 Learn more about Jeff Bladt: https://www.linkedin.com/in/bladt/ 👉 Learn more about Rachel Hirsch: https://www.linkedin.com/in/rachel-hirsch-43b31265/ https://www.the2percent.club/ 👉 Learn more about ClassPass: https://classpass.com/ Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe on YouTube and turn on notifications so you never miss a new video: https://www.youtube.com/user/EscapeFitness 🛒 Shop gym equipment: https://escapefitness.com/shop 📘 View our full catalog: US – https://escapefitness.com/support/catalog UK – https://escapefitness.com/support/catalogue Follow Escape Fitness on social media: Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 0:00 Intro & Hosts 4:21 Why ClassPass Matters 5:50 The Origin Story of ClassPass 10:30 Consumer Perspective with Rachel 12:46 Free Trials Debate 19:10 ClassPass as an Aggregator 23:05 Discounting & Devaluation Issues 27:40 Revenue Data Insights 33:44 Consumer Wins vs. Studio Risks 38:22 Women in Leadership Discussion 47:51 Final Thoughts & Takeaways 54:34 Closing Remarks