Escape Your Limits & LIFTS

On this LIFTS podcast, Escape Fitness CEO, Matthew Januszek and Mo Iqbal, Founder & CEO of SweatWorks are joined by guest, Dr. Paul Bedford, the "Retention Guru", researcher, international speaker and fitness industry expert on retention, attrition and customer experience. This episode revolved around strategies to boost retention, from emphasising the importance of personalisation, empathy and tailoring experiences to your audience through to analysing the potential of technology to individualise the member journey, highlighting how vital it is to understand the needs and preferences of members in order to create a successful, sustainable fitness business. Key topics discussed include: Retention strategies for fitness businesses. The importance of empathy and report. Utilising data and analytical tools correctly. The impact of 'gymtimidation.' Generationally designed gyms. Whether wearables or AI can boost retention. To learn more about Dr. Paul Bedford, click here: https://www.retentionguru.com/ ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 0:00 Intro 03:34 Retention strategies for fitness businesses 07:56 Data-driven strategies 12:32 Empathy and retention, focusing on analysis tools 16:47 Using data to motivate weight loss programmes 21:00 Gym intimidation and the impact of aesthetics on exercise 24:53 How fitness preferences and gym memberships change with age 33:51 Wearables and AI technology to improve retention 38:43 How fitness brands can compete with YouTube trainers 42:47 Personalised experiences and AI tools to boost retention 48:08 Customer experience in the fitness industry

On this LIFTS podcast, Escape Fitness CEO, Matthew Januszek and Mo Iqbal, Founder & CEO of SweatWorks are joined by special guest, former pro-athlete, serial entrepreneur and Chief Concept Officer at MADabolic, Brandon Cullen This episode unpacks how new developments in entertainment, pharmaceuticals and technology are attempting to influence population behavior and encourage more people to engage with gyms. Specifics discussed include: DJ Diplo's new 5k soundtrack, protein brands reacting to the GLP-1 craze and Superpower's $4m investment to deliver bespoke preventative health care to the masses. Key topics discussed include: Parenting, Fitness and entrepreneurship. Brandon Cullen – pro athlete and fitness entrepreneur. DJ Diplo's new fitness soundtrack – engaging beyond the 15 percenters. Kabata – AI driven dumbbells. Is this the future of fitness? The impact of GPL1s and new GLP-1 complimentary products entering the market. Will GLP-1s drive gym engagement? Preventative healthcare platform, Superpower, raises $4 million. Creating a ripple effect. To learn more about Brandon Cullen, click here: https://www.linkedin.com/in/playingguilty/ ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 0:00 Intro 0:22 Parenting, Fitness and entrepreneurship 1:26 Intro to Brandon Cullen and brief bio 3:47 DJ Diplo's new fitness soundtrack – engaging beyond the 15 percenters 9:48 Kabata – AI driven dumbbells. Is this the future of fitness? 15:47 The impact of GPL-1s and new GLP-1 complimentary products entering the market 20:51 Will GLP-1s drive gym engagement? 23:18 Preventative healthcare platform, Superpower, raises $4 million 30:29 Creating a ripple effect

On this LIFTS podcast, Escape Fitness CEO, Matthew Januszek and Mo Iqbal, Founder & CEO of SweatWorks are joined by guest, Eric Durak, President and Founder at Medical Health and Fitness and an absolute wealth of knowledge and experience spanning 30+ years in the industry. This episode is centered around healthcare innovation, from the latest Apple Watch innovations through to understanding opportunities around the boom of GLP-1s, with Eric Durak emphasizing the need for a comprehensive approach combining technology and education. Key topics discussed include: ● Apple Watch launch new Vitals App. ● Innovations in fitness tracking technology. ● Squared Circles secures $40million in funding to enable scaling of new health and wellness brands. ● Investment into AI versus revenue delivered. ● GLP-1 shifts increased consumer spending to the 'wellness wallet.' ● Iceland and MyProtein launch world's first frozen protein vending machine. To learn more about Eric Durak, click here: https://www.medhealthfit.com/ ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 0:00 Intro 01:00 Weight loss with a focus on GLP-1s and Ozempic 3:13 Apple Watch updates, including vitals app and training load features 8:51 Sleep tracking technology and its accuracy 15:33 AI and GLP-1 investments, insights and potential for success 22:34 Using health savings accounts for weight loss medication 27:35 Integrating nutritional services into gyms through vending machines 31:30 Fitness technology and business strategies for gym owners

Welcome to a very special episode of LIFTS. Today, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, meet with David Minton to discuss key takeaways from his pioneering 'State of The UK Fitness Industry 2024 Report'. David is founder of The Leisure Database Company, a market intelligence company that produces the UK fitness industry's most valuable and comprehensive annual audit, The State of The UK Industry Report. This year, for the first time, thanks to a commercial collaboration with many leading industry suppliers, The Leisure Database has made its annual industry report available to everyone, free of charge, to democratize fitness data in the interests of sector growth and prosperity. In this special episode, we discuss the key report findings, explore the implications of these findings for the future of the sector and dive into how the sector might evolve to raise market penetration above its current level. Topics discussed include: Overview of the State of the UK Fitness Industry Report 2024. Takeout trends from the report, focused on value growth, penetration and data. Expanding the report to include more health focused data points. Premiumization and cost variation within the sector. Market penetration and the disparity between public and private sector. Public sector segmentation. Fitness industry trends, including gym openings and closings, demographics, and market growth opportunities. The blueprint for a 'dream gym.' AI potential disruption and the democratization of education. The evolution of the fitness industry: opportunities and challenges. To download your copy of the State of the UK Fitness Industry Report, click here: https://www.leisuredb.com/publications To learn more about David Minton, click here: https://www.linkedin.com/in/david-minton-5b094a19/ ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 0:00 Intro 1:00 Overview of the State of the UK Fitness Industry Report 10:15 Takeout trends from the report, focused on value growth, penetration and data 13:35 Expanding the report to include more health focused data points 15:27 Premiumization and cost variation within the sector 18:28 Market penetration and the disparity between public and private sector 22:42 Public sector segmentation explained 27:54 Fitness industry trends, including gym openings and closings, demographics, and market growth opportunities. 37:39 What does a 'dream gym look like? 39:29 AI potential disruption and the democratization of education 44:26 The evolution of the fitness industry: opportunities and challenges

On this week's episode of the Escape Your Limits podcast, we are joined by Shawn Ray aka 'The Giant Killer', former professional bodybuilder, 13-time Mr. Olympia Finalist and one of the most rebellious, outspoken athletes in the sport still to this day. Not one to shy away from speaking openly and honestly, this episode takes a deep dive into the significance of performance in bodybuilding, ethical implications, overcoming setbacks, and balancing bodybuilding with other aspects of life. Shawn Ray talks openly about his experience and insights on the evolution of bodybuilding, the impact of social media, and the importance of mentors. Ray also discusses the risks of injury, health problems, and death, as well as the growing trend of bodybuilders relying on teams of trainers, nutritionists, and other support staff. Ray emphasizes the need for balance and prioritizing self-reliance, personal responsibility, and appreciation in fostering meaningful connections. In this highlights video, Shawn Ray talks about: How the passion began with a magazine on a newsstand. The role of self-doubt and ego in bodybuilding. Rising to the occasion when things get tough. The importance of a mentor in career success. Breaking down ego and building up confidence. To learn more about Shawn Ray, click here: instagram.com/shawnrayifbbpro buildwithpros.com ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 0:00 Intro 2:21 Manifesting bodybuilding dreams through self-belief 10:24 The benefits of having a mentor 13:06 The importance of posing in bodybuilding 18:33 Father-son relationship and entrepreneurship 25:05 Bodybuilding, Olympia and relationships 31:18 Ronnie Coleman's rise to Mr Olympia 33:29 Bodybuilding career, goals and personal growth 39:23 The importance of balance between life and work 42:31 Sacrifices and health risks of being a bodybuilder 47:54 The ethics of supplements in bodybuilding 53:28 Drug use and the lack of accountability 1:01:53 Bodybuilding physiques and divisions 1:06:36 Challenging traditional bodybuilding norms 1:08:19 Bodybuilding prize money and promoter challenges 1:20:00 The benefits of social media platforms for personal branding

On this LIFTS podcast, Escape Fitness CEO, Matthew Januszek and Mo Iqbal, Founder & CEO of SweatWorks are joined by guests, Austin Cohen, Founder and CEO, FlexIt and Justin Turetsky, part of the founding team and COO, FlexIt This episode dives into the personalization and data-led fitness experiences taking New York City by storm! This fast-paced debate explores the ethics and safety of genetically modified foods and dissects the evolving dynamics of authenticity and pragmatism in marketing and influencer engagement. The session wraps up with a passionate conversation on the pursuit of excellence and the game-changing impact of surrounding oneself with exceptional people. Key topics discussed include: Fitness trends driving sector growth in NYC. Consumer willingness to pay a premium for personalization. Trends with staying power versus fads. Genetically modified food – new trend or clever marketing of age-old processes? NYC culture and its effect on consumer food choices. Is influencer and social media marketing still a powerful tool? The power of authenticity. Entrepreneurship: the pursuit of excellence. ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 0:00 Intro 3:35 Fitness trends in NYC, including premium offerings and high-end experiences. 7:01 Upward trend in consumer willingness to pay a premium for personalization 11:29 Trends with staying power versus fads 13:07 Genetically modified food – new trend or clever marketing of age-old process? 21:53 NYC culture and its effect on food choices 23:13 Is influencer and social media marketing still prevalent and relevant? 27:00 The power of authenticity 29:47 Entrepreneurship, product development and market execution

On this LIFTS podcast, Escape Fitness CEO, Matthew Januszek and Mo Iqbal, Founder & CEO of SweatWorks are joined by guest, Ty Menzies, global CEO of Lift Brands, an international franchise organization that is parent brand to Snap Fitness. This episode discusses how the industry has had to adapt to the current hybrid work environment, fitness trends versus fads, GLP-1s as well as the barriers to fitness and the changes that the boutique industry has gone through and the shift towards digital solutions, including the integration of AI technology to hyper-personalize content and the member experience. Key topics discussed include: The change in consumer behaviour post-COVID. The influence of a more educated consumer. Digital versus in-person fitness demand. How franchising is being impacted by mergers and acquisitions. Fitness trends vs. fads that come and go. Ozempic-specific foods and training programs. Using AI to hyper-personalize and individualize content. ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 0:00 Intro 4:42 Fitness trends, consumer habits and digital solutions 11:31 Snap Fitness's strategies for differentiation and growth 15:24 Impact of mergers and acquisitions on fitness franchising 18:15 Fitness trends vs fads that come and go 19:58 Weight loss drugs and barriers to exercise 24:02 Using AI for personalized experiences and business operations 26:48 AI personalization and focus on consumer needs

On this AI-focussed episode of the LIFTS podcast, Escape Fitness CEO, Matthew Januszek and Mo Iqbal, Founder & CEO of SweatWorks are joined by guest, Eric Malzone, founder of The Future of Fitness podcast, to discuss all things AI technology. They debate the opportunities and challenges surrounding AI, the rapid pace at which the technology is not only evolving, but learning from us, and the impact that this level of smart technology can have on all aspects of the fitness industry. Key topics discussed include: ● How AI has actually driven the need for more content. ● OpenAI striking a deal with Reddit to train its AI with posts. ● The impact of AI on creators and authenticity. ● The introduction of Pencil AI, a tool that makes ads with generative AI. ● The dual nature of AI's influence on marketing. ● Kabata raised $5 million to further develop its AI-powered dumbbells. ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 0:00 Intro 07:53 AI advancements and their impact on content creation 14:15 AI's impact on marketing and trust 22:41 AI-powered dumbbells and their potential in the fitness industry 26:36 AI technologies wider reach into other sectors 30:03 AI's impact on creators, loss of identity and monetization opportunities

Discussing the current state of the commercial fitness industry, highlighting both volatility and evolution. Bryan O'Rourke, CEO of Core Health & Fitness joins us for the 31st episode of LIFTS with hosts Matthew Januszek, CEO of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks. Throughout the interview they discuss the need for leaders to adapt and innovate to stay ahead of the curve, with Brian emphasizing the challenges of maintaining profitability in a rapidly changing market. Topics discussed include: Near-term economic pressures and volatility in the fitness industry. Consolidation trends in the commercial club and supplier sectors. Evolving consumer behaviors and shifting motivations for fitness. Removing barriers to entry through innovative business models and programming. Long-term health and wellness macro trends despite short-term industry challenges. ukactive Consumer Engagement Insight Report - https://www.ukactive.com/wp-content/uploads/2024/05/Consumer-Engagement-at-uka-On-the-road-to-Vision-2030.pdf ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 0:00 Intro 4:24 State of the global commercial fitness industry 9:44 Impact on the rise in interest rates have on new openings? 16:32 Embracing shifting consumer behaviours with at home fitness 19:43 Macro trends: Health and Wellness 24:13 ukactive consumer engagement insight report - the barriers to joining gyms 27:34 Final Thoughts

On this week's episode of the Escape Your Limits podcast, we are joined by Dr. Rand McCain, aka 'The Longevity Doctor' to explore whether death is predetermined by genetics or whether we can make informed lifestyle choices that extend health span and override the influence of our genes. Dr. McClain earned his medical degree at Western University and completed his internship at the University of Southern California's Keck School of Medicine Residency Program (U.S.C. California Hospital) and has spent his professional life redefining what it means to be in optimal health. Having established his own practice, Regenerative and Sports Medicine Dr. McClain supports his patients (many of which are A-List celebrities and world-class athletes) through the application of cutting edge treatments and philosophies including bioidentical hormone replacement therapy (BHRT), hyperbaric oxygen therapy, cryotherapy, platelet rich plasma and stem cell therapies. In his recent book, 'Cheating Death: The New Science of Living Longer and Better', Dr. McClain reveals fresh, science-backed approach to genetics, natural aging, and proactive medical treatments and discusses how to access to these therapies to jumpstart their body's regenerative processes. Bolstered with research and recovery stories from real people, Cheating Death gives readers the tools to live healthier, longer lives. In this podcast, Dr. McClain talks extensively about: ● Fitness trends and nutrition principles past and present. ● Biological age versus Chronological age. ● Key bio markers for predicting healthy longevity. ● Anti-aging supplements. ● The effect of NAD on energy and sleep. ● Polyphenols and their role in fighting inflammation and cancer. ● Sleep hygiene habits. ● Cold Therapy and heat shock proteins to boost health. ● Air quality's impact on health. ● Testosterone replacement therapy. Debunking myths. ● Fasting and its effects on cortisol. The role of genetics and emerging tech in a long and healthy life. To learn more about Dr. Rand McClain, click here: https://drrandmcclain.com/ https://psrmed.com/ ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 0:00 Intro 0:33 Weightlifting for performance and aesthetics 2:38 The impact Schwarzenegger had on bodybuilding 3:53 Fitness trends and nutrition principles past and present 7:41 Verify the source: don't believe everything you see or read 13:06 The misconception that body building icons are in competition shape 12 months of the year 17:26 The inspiration behind the book 'Cheating Death' 19:06 Biological age versus chronological age 24:58 Key bio markers for predicting healthy longevity 38:26 Anti-aging supplements, including vitamin D3 and B 42:33 The effect of NAD on energy and sleep 46:06 Poly phenols and their potential to fight inflammation and cancer 49:07 Creating good sleep hygiene habits 56:52 The effects of growth hormones on sleep 1:00:05 Cold Therapy and heat shock proteins to improve blood flow and general health 1:02:40 Air quality's impact on health, with a focus on nitric oxide and its benefits 1:10:09 Testosterone replacement therapy and the risks 1:24:00 The effects of fasting on cortisol 1:30:52 The role of genetics in a long and healthy life 1:35:40 Emerging tech and therapies that will significantly impact health span 1:38:46 Regenerating nerves and recovering from paralysis using stem cells

Welcome back to the latest episode of LIFTS, this week Matthew Januszek, CEO of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks speak with John Ford, Chief Product Officer at EGYM. John has a vast knowledge of the fitness technology industry, he is a board member of the Fitness Industry Technology Council. Our first topic this week is around the recent announcement from Planet Fitness, who for the first time in 26 years have raised their membership fees. This leads into a wider discussion around personalized fitness plans and assessments, incorporating technology to enhance user and member experience. Topics discussed include: The rationale behind Planet Fitness raising its membership fee for the first time in 26 years and its implications for the industry. How gyms are incorporating technology to enhance user experience and differentiate their services. The growing importance of personalized fitness plans and assessments in modern fitness regimes. The role of professional management and executive changes in driving innovation and adaptability in gyms. The expansion strategies of fitness companies like Whoop into new markets, such as the Middle East, and the impact on their growth. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 0:00 Intro 1:42 Planet Fitness increasing membership fees for the first time in 26 years 12:17 Technology and it's importance to enhance the user experience 19:10 Whoop moving into the Middle East and the usage of wearable and data collection 27:24 Beachbody partnersghip with Dr B, a telehealth provider. The growing intersection of fitness and healthcare 36:27 Final thoughts

Welcome back to LIFTS, on this special episode, Matthew Januszek, CEO of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks discuss the recent changes at Xponential Fitness and the departure of Anthony Geisler with Jon Canarick, Managing Partner at North Castle Partners, they are the leading small cap consumer private equity firm focused in the Healthy, Active, and Sustainable Living sectors. During this conversation, Jon offers his views on the potential impact of Anthony Geisler's departure from Xponential, particularly on brand acquisition efforts and the process of selling new franchises. They delve deeper into insights around the lack of proof points and data available for potential franchises to properly assess the likelihood of success in a specific location. Topics discussed include: ● Anthony Geisler's departure from Xponential and its potential impact. ● The lack of sufficient proof points and location-specific performance data provided to potential franchisees before large-scale sales begin. ● Variability in boutique fitness studio build costs and revenue potentials. ● Lessons learned from Xponential and F45's rapid expansion strategies. Outlook on the fitness industry and opportunities for brands. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 0:00 Intro 1:27 The changes at Xponential Fitness 09:20 Investment in brands and the impact of rapid growth 12:35 Boutique fitness models and build out costs 16:25 Lack of proof points and how to educate potential investors opening up in the fitness market 18:37 The regulations required by franchises 23:37 How the impact of the news from Xponential will impact expansion strategies 32:38 Final thoughts

On this week's episode of LIFTS, Matthew Januszek, CEO of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks speak with Bruce Smith, Founder of Hydrow, the leading connected rower that brings the on-water experience of rowing straight to your home. They discuss Hydrow's recent developments, including the acquisition of a digital resistance training company aimed at transforming strength training. Bruce shares his vision of combining rowing, strength and other modalities into a single connected fitness platform. He also offers his perspective on Peloton's challenges and potential paths forward under new leadership. They explore topics like motivation, incentives, and how technology can be leveraged to improve long-term user adherence. They also consider trends in the industry, such as the growing emphasis on whole health and wellness. Topics discussed include: ● Hydrow's acquisition of a digital resistance company and plans to integrate strength training. ● Peloton's leadership changes and challenges. ● Using technology and data to better understand user motivation and incentivization. ● The growing trend of whole health and wellness among fitness brands. ● Predictions for the future of connected fitness, including potential consolidation in the industry. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 0:00 Intro 2:39 Who are Hydrow 6:59 New Strength Training Technology 12:19 The Challenges facing Peloton and how to turn it around with a North Star 17:42 Future Fitness Motivators 20:44 The role of celebrity endorsements 23:15 Science Daily – Research on immediate rewards increasing long-term activity 29:06 How important is it brands embrace Whole Health Living? 30:36 Final thoughts

On this week's episode of LIFTS. Escape Fitness CEO, Matthew Januszek and Mo Iqbal, Founder & CEO of SweatWorks sit down one on one to discuss their thoughts on the changing landscape of the health and fitness industry. They explore opportunities for partnering brands with the LIFTS podcast and examine challenges faced by companies like Stages. Matthew and Mo also dive into trends in wellness offerings, industry consolidation, and how brands can better serve evolving consumer needs. Tune in to hear their insights on navigating change and pursuing new opportunities for progress in this dynamic sector. Topics discussed include: ● Partnering brands with the LIFTS podcast. ● New product launch of Escape Fitness' GLUTE BOX. ● Challenges faced by indoor cycling brand Stages during the pandemic. ● Trends in wellness offerings like recovery spaces and personalized programs. Industry consolidation and how gyms and suppliers can differentiate their services. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 0:00 Intro 1:31 Why and How to be a part of the LIFTS podcasts 4:58 New Product Launch – the Escape GLUTE BOX 6:34 The Struggles of Stages in Indoor Cycling 13:32 Fitness Industry Consolidation and Innovation 19:18 Equinox partnering with Pumpkin Health to offer personalization 21:37 Trends in Wellness, Recovery, and Premium Offerings 30:50 Health and Fitness Association Report Insights

On this LIFTS podcast Escape Fitness CEO, Matthew Januszek and Mo Iqbal, Founder & CEO of SweatWorks sit down with one of the industry's most experienced strategic leaders, 2023 EY Entrepreneur of the Year Mid-Atlantic and President & CEO for [solidcore], Mr. Bryan Myers. In this podcast, we discuss our thoughts on the industry post-FIBO, as well as recent headlines making waves within the industry including the launch of HYROX365, findings from The Global Wellness Economy report, and the mental and emotional factors associated with weight and body image. Topics discussed include: The growth of FIBO as an international fitness trade show. ● The success of HYROX and the launch of HYROX365. ● Findings of The Global Wellness Economy report. ● The controversial advice from 'fat activist' Virginia Sole-Smith. ● The mental and emotional factors associated with weight. ● The challenges of parenting healthy lifestyles in modern society. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 0:00 Intro 4:23 The growth of Hyrox and its partnerships 9:41 Fitness and wellness entrepreneurship in the US 12:22 The Global Wellness Economy Report 15:12 US healthcare spending and outcomes 18:44 Mental and emotional weight in relation to body image 23:53 Challenges of parenting in modern society 28:46 Wellness, consciousness and investing in health

On this LIFTS podcast Escape Fitness CEO, Matthew Januszek sits down with one of the industry's most forward thinking and straight talking physiologists and wellbeing consultants. In this episode, our guest shares his thoughts on a need to redefine 'fitness' and 'wellness' and move away from a focus on selling processes in favor of outcomes. He also discusses this take on the introduction of GLP-1s and shares the three health markers be believes to be the best predictors of longevity. Join us in welcoming Oliver Patrick to LIFTS. Topics discussed include: ● The need to redefine the language we use to describe the 'fitness' industry. ● The value in selling outcomes rather than process. ● Importance of benchmarking and tracking health and performance improvement. ● Three key measures of health: VO2 Max, Skeletal Mass and Mobility. ● Integrating fitness and healthcare, with a focus on GLP-1 and its impact on muscle mass and health. Lobbying and its impact on healthcare policy. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/

Welcome to the latest episode of L.I.F.T.S, recorded live at EuropeActive Health and Fitness Forum in Cologne. Here, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks are joined by some of the industry's most respected and successful influencers, insight experts and investors to talk about the Latest Industry Fitness Trends and Stories shaping the future of the sector. On this episode, our hosts dive into the detail with: Karsten Hollasch, Global Private Equity Leader Financial Advisory, Herman Rutgers Ambassador, EuropeActive, Ian Mullane, Founder and CEO, Keepme.ai, Utku Toprakseven, Chief Product Officer, 4Global, Eric Falardeau, Partner, Montreal Global Leader, McKinsey's Fitness & Wellness Group and Jop Gerritsen, Partner, Amsterdam Topics discussed include: ● Fitness trends at home, outdoors and in-club. ● The impact of VAT reduction on market penetration. ● Digital tools, wearables and the potential in the European market. ● 2030 European participation targets. Can we reach them? ● The impact of AI in the fitness industry. ● Using AI generated data in fitness industry, with a focus on privacy and value exchange. ● Data in evidencing the value of physical activity in a preventative health care system. ● Using social value as a metric to measure the health impact of physical activity. ● Three ways AI can support the fitness industry's growth right now: Classical AI, Copilot (Chatbot) and Automated Content Generation. ● Decarbonizing the fitness industry, potential for cost savings and environmental impact. ● Do consumers make buying decisions based on the sustainability of the goods and services? ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 0:00 Intro 1:00 Karsten Hollasch & Herman Rutgers 22:56 Ian Mullane | CEO of Keepme.ai 40:57 Eric Falardeau & Jop Gerritsen | McKinsey & Company 1:06:41 Utku Toprakseven | Chief Product Officer of 4Global

In this week's episode of LIFTS – your a bite-size dose of the Latest Industry Fitness Trends and Stories - hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks, are joined by Lisa Kuecker, serial entrepreneur, public speaker and founder of international boutique fitness consultancy sensation, Studio Grow. In this LIFTS podcast, topics include: ● GLP-1s move into mainstream via COSTCO prescriptions. ● The positive effect of exercise for those taking GLP-1s. ● Merger of Orangetheory and Self Esteem Brands (Anytime Fitness). ● Fitness franchises and expansion strategies. ● Technogym's impressive financial 2023 performance. ● The huge commercial opportunity presented by the sale of used equipment. ● Shift from hardware to service – The next play for fitness kit provider. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 0:00 Intro 02:45 Introducing Lisa Kuecker, founder, Studio Grow 04:28 The value of taking intentional time off work 06:21 Introduction of GLP-1 prescriptions by COSTCO 07:21 GLP-1's move into mainstream 09:23 Reducing GLP-1 side effects through exercise 14:03 Merger of Orangetheory and Self Esteem Brands (Anytime Fitness) 17:14 Fitness franchises and expansion strategies 23:26 Technogym's impressive financial 2023 performance 24:40 The huge commercial opportunity presented by the sale of used equipment 26:52 Shift from hardware to service – The next play for fitness kit providers?

After a few weeks of broadcasting inspiring interviews with the movers and shakers at international events, welcome back to our regular L.I.F.T.S, a bite-size dose of the Latest Industry Fitness Trends and stories hitting the headlines and stirring up debate. In this week's episode, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, are joined by Andrew Kolman, Vice President of Global Product Development, Matrix Fitness at Johnson Health Tech. Conversation focuses on three news-busting stories: the merging of two brand titans - Orangetheory and Self Esteem Brands, the acquisition of Bowflex by Johnson Health Tech and the raising of $1.8 Billion by Equinox. In this LIFTS podcast topics include: ● The potential impact of a merger between Orangetheory and Self Esteem Brands. ● The challenges and opportunities of merging two hugely successful brands. ● Leveraging fitness brands for cross-promotion and personalized experiences. ● The potential that drove Johnson Health Tech 's acquisition of Bowflex. ● Managing the fusion of fitness and entertainment. ● The impact of Equinox's $1.8 billion investment on the wider industry. ● Designing fitness lines to address under-served market segments. ● Fitness industry trends, premium offerings, consumer behavior. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 0:00 Intro 1:32 Merger of Orangetheory and Self Esteem Brands (Anytime Fitness) 2:20 Key role of data and analytics 4:26 Combining two franchise businesses for growth and the importance of a united leadership 7:20 Leveraging fitness brands for cross-promotion and personalized experiences 10:29 Johnson Health Tech's acquisition of Bowflex 12:43 What made Bowflex such an attractive proposition 19:56 Managing the transition of fitness into the content and entertainment space 25:03 Equinox's raising of $1.8 billion 28:10 Onyx: Designed to address under-served segments of the market 29:21 Fitness industry trends, premium offerings, consumer behavior.

With guests today located across all different time zones, welcome back to a truly international episode of L.I.F.T.S, a bite-size dose of the Latest Industry Fitness Trends and stories hitting the headlines and stirring up debate. In this week's episode, ahead of FIBO and the European Health Futures Forum (EHFF), hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, are joined by Jennifer Halsall-de Wit, a member of EuropeActive's Inclusion Advisory Board, and Beau de Leeuw, a transgender advocate. Through their work, both of our guests' pioneer diversity, equity and inclusion research in the European fitness sector in order to empower everybody to achieve their full potential by uncovering hidden barriers, biases and systemic hurdles obstructing progress. In this LIFTS, we discuss some topics that are really sparking debate including: ● Planet Fitness revoking a woman's membership after she photographed a transgender member in the locker room. ● Inclusivity versus privacy in fitness environments. ● Safety for trans and non-binary individuals within gyms. ● Cases where situations have been exploited and politized unnecessarily. ● How the younger generations are redefining the process. ● The need to make uncomfortable decisions in order to progress. ● The media scrutiny of Andrew Huberman, his private life and cancel culture. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 0:00 Intro 2:52 Planet Fitness's policy amidst locker room issue 9:56 Gender identity and locker room comfort levels 11:22 Safety for trans and non-binary individuals 13:07 Gender-neutral changing rooms 15:00 Safety, culture and identity in a diverse society 21:26 Inclusivity in gyms and gender identity 25:05 Inclusivity in fitness industry and cancel culture 29:18 Media scrutiny of a public figure's private life

On this week's episode of the Escape Your Limits podcast, we are joined by John Jaquish, a doctor of biomechanical engineering on a mission to educate the world as to why traditional weightlifting is a waste of time. Driven by an obsessive interest in bone health stemming from his mothers' osteoporosis diagnosis, invented the X3® – a device that improves bone strength, whilst limiting the risk of injury, through the application of variable (adaptive) resistance. Dr. Jaquish is absolutely committed to advancing oesteogenic load research and travels the world speaking about its implications. A number of his articles have been printed in medical journals and he has also written and published a couple of books: 'Oesteogenic Loading' and 'Weight Lifting is a Waste of Time – And So Is Cardio. There's A Better Way To Have The Body You Want'. Whilst Dr. Jaquish is a disruptor and very happy to question the effectiveness of traditional weight training techniques, his findings are also supported by several independent studies. His methods are used in training the world's most elite athletes and associations such as the entire Miami Heat organization, various NFL and NBA players, as well as Olympians. In this podcast, John talks extensively about: ● Strength training and maximizing muscle growth. ● Volume training, hypertrophy and stretch-induced training. ● Nutrition, Hydration and 'The Carnivore Diet.' ● Semaglutide, weight loss and lifestyle changes. ● Big changes coming to Testosterone Replacement Therapy. ● Genetic outliers and impacts on training. To learn more about Dr. John Jaquish, click here: https://www.jaquishbiomedical.com/ https://primalmedical.net/ ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/

Welcome to our exclusive podcast, recorded live at IHRSA 2024, in LA. In this episode, hosts Matthew Januszek, Co-Founder of Escape Fitness is joined by Ian O'Dwyer, Co-Founder of Feel SOMA and Richard Boyd, Director of Global Wellness Designs, to discuss all things recovery and taking a more complete approach to improving lives worldwide in the Wellness, Health & Fitness Industry. Topics discussed in this episode, include: ● Structuring the concept of recovery within fitness. ● Stress, inflammation and fluid flow and recovery. ● How eustress can actually build resilience. ● Debating cold therapy and cryotherapy. ● Importance of movement and mobility. ● Fascial mobility and how to train fascia in different directions. ● Integrating recovery into fitness spaces. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/

Welcome to the latest episode of L.I.F.T.S. In this episode, recorded live at IHRSA, the USA's largest fitness industry trade show, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks, are joined by two incredibly inspirational individuals whose vision, ambition and leadership is pioneering the evolution of the fitness sector. Please join us in welcoming Anthony Geisler, Founder and CEO, Xponential Fitness and Philipp Roesch-Schlanderer, Founder and CEO, EGYM to today's very special IHRSA inspired LIFTS episode. Topics discussed include: · The growth of Xponential Fitness. · Fitness and wellness trends and the rise of the boutique market. · Taking a macro rather than micro view of trends. · Xponential's Lindora acquisition. · Scaling business through acquisition and franchising. · The birth and growth of EGYM. · EGYM Genius –AI powered training. · The power of Interoperability. · The future of fitness for health: workout like a pill. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/

Welcome to the latest episode of L.I.F.T.S. This episode is part of a series of recordings live from the EMEA's biggest Health, Fitness, Wellness and Sports Festival, Beyond Activ. In this episode, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks, are joined by industry heavyweight, Chris Clawson, recently appointed Chief Commercial Officer at EGYM and former Life Fitness CEO, to discuss the status of the fitness industry as well as the opportunities and challenges facing the future of fitness. Topics discussed in this LIFTS episode, include: · Looking at the fitness industry with a fresh set of eyes. · The challenge of inbreeding within the fitness industry. · Different market phases; laggards, leaders and drivers. · The reasons why Peloton was so successful. · From content creation to capturing, captivating and keeping the customer. · Fitness Industry growth in the Middle East. · AI-powered fitness technology and its impact. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/

Welcome to the latest episode of L.I.F.T.S. This episode is the second part of a two-part podcast series recorded live at the EMEA's biggest Health, Fitness, Wellness and Sports Festival, Beyond Activ, Feb 20-22, 2024. In this episode, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks, dive into the opportunities that exist for operators, suppliers, investors and developers keen to establish a presence in the UAE. Our hosts are joined by an eclectic mix of international industry disruptors, all finding their way and successfully developing businesses in the KSA and wider UAE region. Please welcome to this podcast, Adnan Alkhalaf , Leejam; Lindsay Madden-Nadeau, Red Sea Global; Herman Rutgers, EuropeActive; Dr. Dimitri Koutsoubakis, & Gareth Jones, Wellfit; David Stalker, Group CEO MyZone and Jennifer Vaughan Maanavi, Physique 57. Topics discussed in this LIFTS episode, include: · The impact of Beyond Activ in the KSA. · Prevalent KSA population health issues tacked by an active lifestyle. · A winning mindset for business success in the KSA. · Responsible tourism and regenerative development in Saudi Arabia. · Setting new standards and building sustainable Giga environments. · How the KSA can learn from the rest of the world to drive growth and success. · The importance of 'network' and 'collaboration.' · The challenges of educating a population. The need to 'love' rather than 'wow' consumers. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/

Welcome to the latest episode of L.I.F.T.S. This episode is part-one of a two-part podcast series recorded live at the EMEA's biggest Health, Fitness, Wellness and Sports Festival, Beyond Activ, Feb 20-22, 2024. In this episode, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks, talk to fitness and wellness operators experiencing huge success in the Kingdom of Saud Arabia (KSA) and take a deep dive into the reasons why, right now, the KSA is providing the perfect environment for culturally aligned fitness and wellness businesses to thrive. On this episode our hosts are joined by: Abdul Mohsin, Brand Ambassador, Delta Fitness Abbas Almas, Senior Director of Marketing, Sales and Business Development, Kun Sports Ross Stewart Campbell, Founder and CEO, Beyond Activ Shadan Alsagri, Deputy COO, Leejam Sports Emlyn Brown, Global Senior Vice President, Accor Jason Tubbs, CEO, Fitness First Middle East Nathan Clute, CSO, Armah Sports Company In this episode, topics discussed include: · KSA's Fitness Business Blueprint: Components of success. · Cultural considerations when hosting an event in the KSA. · Saudi Arabia's Active Vision 2030. · Cultural evolution in the KSA and its impact on the fitness industry. · Collaboration: key to creating luxury fitness and wellness environments. · Building sustainable giga environments. · The talent challenge: recruiting and training quality personal trainers. · Cultural challenges: Importing western brands into the KSA. Why 1Rebel did not succeed in the KSA. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/

Welcome to the latest episode of L.I.F.T.S, this is part one of two podcasts live from the Connected Health and Fitness Summit in Los Angeles, interviewing some high caliber guests to debate the interesting topics, trends and conversations hitting the fitness industry headlines. In this episode, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks, are joined by Evelyn Webster, CEO of SoulCycle, Calley Means, Co-Founder of TrueMed, Dean Kelly, CEO of Gainful, Mark Watterson, CEO of iFIT and Emma Forrest, Consumer Portfolio Director at Kisaco Research. In this episode, topics discussed include: Why SoulCycle stepped back from ties with social issues. The 'sick care' system; incentivizing sickness to subsidize recurring revenue. The healthcare budget scandal as large outlay goes to pharmaceutical products. The rise of chronic health care conditions and the metabolic health crisis. The triangle mix of content, hardware and software. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/

Welcome back to L.I.F.T.S, your bite-size dose of the Latest Industry Fitness Trends and stories hitting the headlines and stirring up some debate. This week L.I.F.T.S comes live from the Connected Health and Fitness Summit in LA. Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks, are joined by Joe Vennare, Co-Founder of Fit Insider, the premier source of news and analysis shaping the fitness industry. In this episode, live from the show, they debate about: · ● Challenges facing brick-and-mortar gyms in low utilization, data analysis, and engaging customers beyond workouts. · ● Nike expanding into wellness festivals and experiences to directly connect with consumers. · ● Samsung launching a smart ring, are they falling behind in innovation. · ● Potential for market saturation in fitness industry at 25% penetration. · ● Rapid rise of GLP-1 prescriptions and impact on fitness industry. ● Concerns about excessive data overload stressing consumers. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/

Welcome back to L.I.F.T.S, your bite-size dose of the Latest Industry Fitness Trends and stories hitting the headlines and stirring up some debate. This week's episode discusses the latest launches, acquisitions, collaborations and expansions, as hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks, are joined by Jack Thomas, Co-Founder of The Fit Guide, host of the Fitness Business Asia podcast and Founder of Base Bangkok. In this episode, they debate about: ● Fitness growth and opportunities in the Middle East. ● Planet Fitness launches PF Media Network; an omnichannel advertising strategy. ● New connected, AI digital studio experience from Lumen Fitness. ● STRONG Pilates ramps up global strategy with 50 studios planned for Japan. ● The expansion of ROWFORMER, a concept2 rower built into a Reformer Pilates bed. ● WaterRower acquires CITYROW in connected fitness consolidation. ● How Adidas and Bumble have united to disarm gym intimidation. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/

For this week's episode of the Escape Your Limits Podcast, we headed over to Fit Expo, Los Angeles to check out the latest innovations and get involved in the conversations shaping the future of the global fitness industry. During our time at the show we interviewed some of the leading experts, influencers and disruptors including Michael Myers and D'Juan Woods founders of Ultimate Athlete Bootcamp (UAB),Stan Morisseau weight loss specialist and founder of IMBULKY, celebrity trainer, Ramona Braganza and global dance and health coach Andrew 'Dance Fever' Jones In this episode we explore a diverse array of topics including: The importance of self-belief, mental toughness and resilience Building a 1 million following on Tik Tok The distracting impact of multi-tasking The power of sleep and the role of technology in wellness tracking The power of Self Actualization ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/

Welcome back to L.I.F.T.S, your bite-size dose of the Latest Industry Fitness Trends and stories hitting the headlines and stirring up some debate. This week's episode discusses data from the industries latest research reports, The 2023 IHRSA Global Report and The 2023 U.S. Health & Fitness Consumer Report, as hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks, are joined by Pamela Kufahl, Senior Director of Communications with IHRSA, and Melissa Rodriguez, Market Research Advisor for IHRSA. By digging into the data of these reports, the team get into discussions about: IHRSA's three pillars; education, advocacy and research. Market size and consumer behavior. In-person and digital member touchpoints. Training trends; Pilates, strength and treadmills. Intersection of fitness and healthcare. The holistic approach; recovery, mental health and longevity. Fitness evolution and advocacy efforts. Click-to-cancel regulations. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/

On this week's episode of the Escape Your Limits podcast, we are joined Paul Byrne, an innovative leader whose focus on progression and innovation has been instrumental in shaping the fitness industry as we know it. Today, Paul is a Partner at Harrison Co, a consumer-focused investment bank helping clients make the right strategic business decisions to capitalize on the rapidly changing consumer economy. Recently the company released a report exploring 'The Impact and Opportunities of GLP-1s for the Fitness and Wellness Industry'. In this podcast we dive into the detail, drawing on Paul's extensive firsthand industry experience to understand how fitness operators can optimize the introduction of these new 'miracle' weight loss drugs. Paul is perfectly placed to comment, thanks to his extensive experience of driving innovation and growth in the fitness industry. Over the course twenty years, Paul transformed Precor from a 'one trick pony' into a multi-product world renowned fitness company over the course of a twenty-year period. In addition to bringing to market iconic equipment innovations including the elliptical (EFX®) and the adaptive motion trainer (AMT), during his time as President, Paul also kick-started the gym floor technology revolution with the introduction of Precor's Preva - a personalized fitness technology providing tailored workouts, popular apps and live tv to cardio machine users. There are few people who know more about the need to adapt to changing market conditions or the value in keeping a head of the curve with products and services relevant to the ever-changing needs and wants of the consumer. In this podcast, Paul talks about: The rationale behind the report. Defining GLP-1s – how they work, what benefits they deliver. How GLP-1s can be accessed. The disruption GLP-1s will cause to the fitness, wellness, weight loss and other industries. Whether GLP-1 use will drive more or less people to gyms. The need for gyms to adapt to accommodate GLP-1 users. A call for specialist coaches who understand GLP-1s. The fusion of fitness and wellness with traditional healthcare. The global adoption of GPL-1s. To learn more about Paul Byrne click here https://www.linkedin.com/in/paul-byrne-a930408/ To request a free copy of the Harrison Co report entitled: "The Impact and Opportunities of GLP-1s for the Fitness and Wellness Industry', visit Harrisonco.com ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/

Welcome back to L.I.F.T.S, bringing you the Latest Industry Fitness Trends and stories hitting the headlines and stirring up some debate. This week's episode covers some big headlines as hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks, discuss some of the fitness, health and wellbeing stories hitting the headlines. Every week, our hosts discuss the breaking news, providing their own perspective on the headlines whilst provoking thoughts and conversations. In today's slightly extended episode, discussions cover: Muscle Centric Medicine and its link to longevity. IKEA's entry into the home fitness market and the potential impact. Apple acquiring Peloton – insights, feasibility and impact. Patent infringement in the Fittech and Wellness industries. Apple's brand image versus its commercial objectives. Diversity, Equality, Inclusion (DEI) – can brands be everything to everyone? Bryan Johnson's anti-aging Blueprint project. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/

On this week's episode of the Escape Your Limits Podcast, we head straight to the beating heart of innovation, walking the floor at CES 2024, Las Vegas, the most powerful tech event in the world, to interview thought leaders and put some of the industry's most exciting new products and ideas to the test. From digital strength training, smart yoga mats and air-quality monitors, to infrared light therapy devices, complete solutions and office wellness products that generate power as you work, CES 2024 did not disappoint. From the show floor, we caught up with industry experts including Barry Warrington, CEO at The EnergyLounger, David Araica from Ergomotion, Jørgen Solstad, Head of Consumer Products at Airthings, Jordan Mascaro, Marketing Manager with LifeSpan Fitness, Vinod Ajjarapu, CEO & Founder of Wellnesys and Cheng Chieh Wu with Guangzhou Yuandong Smart Sports Technology. Discussing what each expert is pioneering, supporting and recognizing in the fast-moving world of fitness, this podcast highlights: The EnergyLounger, a cutting-edge, ergonomically designed full body red and near-infrared light therapy device. Yogifi, a smart yoga mat which learns from instructors to better guide users through content and personalized feedback. Ergomotion, a complete sleep solution with smart technology to allow users a better, deeper knowledge of the body during rest. The importance we should place on the air we breathe with Airthings, creators of smart air quality monitors and purifiers. Office wellness products that generate power while you work from LifeSpan Fitness. Digital strength training equipment from Guangzhou Yuandong Smart Sports Technology. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/

Welcome to this week's LIFTS, live from CES 2024, the most powerful tech event in the world, showcasing the latest innovations in AI, connected fitness, healthcare and much more. On this week's episode, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks, take to the show floor to interview some exciting start-ups breaking onto the scene as well as established businesses taking the future of fitness by storm. They speak with Connor Holowachuk, Co-Founder of Eigen Fitness, Debra Strougo, fitness industry expert, speaker and advisor, Fritz Desir, CEO of Proxie Health, Gary Simpson, Founder of Myrow and Steffan Weiss, CEO & Founder at Straffr and Julian Barnes, CEO and Co-Founder BFS In this episode, the team discuss; Eigen Fitness' new innovation 'Node', an AI powered wearable which quantifies and personalizes strength training. The future of single device wearables. Dialling up the market with passion projects from small, incubator founders. Proxie Health, a new care analytics and coordination platform. Myrow introducing a 22-inch, Peloton-style display for Concept2 rowers. Smart resistance bands and suspension trainers from Straffr. The role of tech in solving the global public health crisis. Driving profitability in boutique businesses. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/

On this week's episode of the Escape Your Limits podcast, our guest is Eric Uresk, a man on a mission to help people empower their strength, gain unshakeable confidence and master their mindset. Despite a JiuJitsu and Judo Black Belt, with over 20 years of martial arts and mindfulness experience, Eric has not had a free ride to success. As a teenager, he became a character of violence in order to survive and feel safe, transcending into a life of crime and addiction. Homeless, and facing close brushes with death due to his lifestyle, he turned to the 12-step program at age 23 and began a 'journey of truth'. Eric transformed his life, becoming a World Champion Mindset Coach, holding Black Belts in JiuJitsu and Judo, now driven to help transform the lives of others through radical honesty, personal responsibility and his signature Martial Arts Mindset program. In this episode of the Escape your Limits Podcast, Eric talks about: Fighting addiction; a disease of isolation and separation. Finding a feeling of safety in building a violent character. Believing that in order to survive, people needed to fear him. Hitting rock bottom and building back up through the 12-step program. Challenging yourself regularly in order to progress and evolve. Pursuing strength, both physical and emotional. The importance of healing relationships and finding balance. Discovering focus, awareness and presence through martial arts. Channeling your energy, the highest currency we have as humans. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/

Welcome back to L.I.F.T.S, bringing you the Latest Industry Fitness Trends and stories hitting the headlines and stirring up debate. This week's episode covers some big headlines as hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks, come together with Krissy Van, the Director of Content at All Things Fitness and Wellness (ATFW), to discuss what's hitting the fitness industry headlines. Each week, our hosts discuss the latest news, providing their own viewpoint on the headlines to open up the debate, all delivered in a snackable, bite-sized 30-minute podcast. Today's discussion is driven by the following news agenda: New advert from Planet Fitness featuring Grammy-award winner Megan Thee Stallion as 'Mother Fitness.' Saudi Arabia NEOM Investment fund to hold 6% in Technogym. NEOM's focus on improving lifespan and healthspan. Equinox to offer training program for clients using GLP-1s. Resolutions and trends for the New Year. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/

On this week's episode of the Escape Your Limits podcast, our guest is Dr. Mike Wasilisin, a chiropractor-come-social-media-influencer, who turned his MoveU social media into a platform to bring his movement practice to the masses. Through a refreshing combination of visual body art, humor, and ergonomic education, Dr. Mike Wasilisin spearheads a unique, entrepreneurial approach to free people from pain. His methodology focuses around the importance of positional presence, alignment awareness and activation exercises. A man on a mission, he strongly challenges traditional methods of treating the symptoms instead of the root causes, and empowers people to take back the control of their own bodies and pain by improving the way they move through exercise and throughout their lives. In this episode of the Escape your Limits Podcast, Dr. Mike talks about: Why everyone has it in them to live a pain-free life. Frustrations over the current healthcare system. Anatomy artists, humor, and ergonomic education. Positional presence, alignment awareness and activation exercises. Building a career around your strengths, personality and the lifestyle you want. The challenges and opportunities of having ADHD. The drive to be the best in the world at something. Pain ultimately being a construct of the mind. The importance of breathwork. "Wedge-ucation"; his entire sleep concept. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/

On this week's episode of the Escape Your Limits podcast, we are joined by two of the industry's most sought after thought leaders; Anthony Vennare, successful entrepreneur and Founder of Fiit Insider, and Mo Iqbal, Founder and CEO of Sweatworks, to take a look back at the fitness industry 'Flexes and Fails' of 2023 as well as discuss 2024 predictions and future trends. The fitness industry has been through a tumultuous time. A time of change, challenges and opportunities. Some innovations have received rocketing success and yet others have fallen by the wayside. Technology has seen a surge in advancements from connected fitness, to AI and AR/VR experiences whilst consumer demand has become more modernized and personalized. The industry is in a moment of great development, but knowing which innovation, technology or trend to follow presents its own problems. In this episode of the Escape your Limits Podcast, Matthew, Mo and Anthony discuss 2023 'Flexes and Fails' and debate the predictions and future trends for 2024. Topics include: The 'Flexes and Fails' of big tech and mid-sized companies. Experiential versus digital experiences. The questionable hype of connected fitness. The value of community and the in-person model. The focus on wellness, health and longevity. Mental health, resilience and recovery. Predictions and future trends set to take 2024 by storm. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/

On this week's episode of the Escape Your Limits podcast, our guest is Roald Tromp, CEO of CBD Sports. Having exposed his body to many years of competitive sports from baseball, tennis and skiing to CrossFit and MMA, Roald developed a knee injury that resulted in chronic pain. He learnt to live with the pain which not only hampered his athletic performance but also limited his ability to carry out everyday tasks and made it almost impossible to get a good night's sleep, slowing recovery. Whilst working at a sports exhibition, Roald was encouraged to try a CBD product to help him cope with the knee pain and to get him through the long days. This encounter changed his life and set him on a new journey into the world of cannabinoid products. In 2018, Roald founded CBD Sports, the world's largest one stop platform offering a range of CBD products specifically for athletes. Roald advocates that any athlete – pro or amateur can benefit from CBD supplements as part of their daily routine. Benefits include faster recovery, less muscle and joint pain and tackling inflammation. In this podcast, Roald talks about: His personal CBD journey. Types of cannabinoid products and their legal status. The three applications of Cannabis (recreational, medical & supplementation). CBDs impact on performance, sleep, recovery, pain relief and mental resilience. The use of THC. Dosing CBD. Global regulation of CBD. The challenges of marketing CBD. THC versus alcohol. To learn more about Roald, click here. https://www.linkedin.com/in/roaldtromp/ ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/

On this week's episode of the Escape Your Limits podcast, our guest is Jay Worthy, a hugely accomplished corporate leader who, at the height of his success, swapped life in the boardroom for life as a self-employed, high-performance coach. Few in the industry have climbed the corporate career ladder as fast as Jason. Having entered the fitness industry as a personal trainer, Jason flipped to supplier side, joining Technogym in a sales role before, in 2012 accepting a position as GM for EMEA with Life Fitness. This moved marked the start of a meteoric rise through the corporate ranks which included significant stepping stones such as MD UK, MD EMEA, VP of Innovation and CTO, leading to the appointment as President and CEO in 2018. In this role, Jason successfully led the separation of Life Fitness (a $1BN division of Brunswick Corporation) from parent company by way of a sale to KPS Capital Partners, then reset the global growth strategy to safeguard the company's future. In 2022, Jason returned to operations as CEO of leading franchise business, Anytime Fitness UK, before making a surprise move out of the corporate environment into a new role as a non executive director, author and life coach, driven by a desire to help individuals and companies optimise the link between human health and nature. On today's podcast, Jason talks about: The importance of remaining loyal to one's authentic self. Cultural changes presenting opportunities to the fitness industry. Burnout, a 'do or die' culture and imposter syndrome. How nature pulled him back from crisis point. Microdosing and the power of marginal gains. How the pandemic reset the fitness industry. The strength in simplicity and collaboration. The role of technology in wellness. Commercial challenges of building a community-focused brand. Reconnecting with personal values. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/

On this week's episode of the Escape Your Limits podcast, our guest is Kevin Yates. With a wealth of industry experience, Yates was COO at 1Rebel, the CEO & Founder of TRIB3, a 2022 Great British Entrepreneur of the Year winner and has recently been appointed by Lifts Brands to its EMEA Leadership team as COO, tasked with driving the operations of franchised fitness operator Snap Fitness in the UK and Ireland. Kevin is known for being an innovative trailblazer, responsible for helping drive the big boutique fitness boom in the UK. He is experienced in business turnaround and development, both in the UK and in emerging markets and is a specialist in bringing creativity, discipline, efficiency and focus to business with his hands-on approach and strategic outlook. In this episode of the Escape your Limits Podcast, Kevin talks about: Facing mistakes head-on and taking learnings from them. Differences between owned and franchised businesses. The massive push on boutique fitness growth. Opportunities that the European market still has to offer. Riding the rollercoaster of a post CV-19 comeback. The legacy of the UK fitness market. Removing complexity for business success. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/

Welcome back to L.I.F.T.S, bringing you the Latest Industry Fitness Trends and stories hitting the headlines and stirring up debate. This week's episode covers some big headlines as hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks, together with special guest, Joe De Sena, Founder and CEO of Spartan Race, discuss the breaking stories shaping the fitness industry. Every week, our hosts discuss the breaking news, providing their own perspective on the headlines whilst provoking thoughts and conversations, all delivered in a quick-fix, 30-minute podcast. Today's discussion is driven by the following news agenda: UFC CEO, Dana White gives in to cancel culture in Peloton tirade. Tonal announces retail expansion, now available at Best Buy. Beyond Meat is struggling and plant-based meat industry worries. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/

On this week's episode of the Escape Your Limits podcast, our guest is James Balfour, founder of the iconic, trailblazing, boutique fitness brand, 1Rebel. When the brand entered the market in 2014, it reimagined fitness, offering an endorphin-rich, community drive experience that combined beautifully quirky, high-end environments with quality programming, instruction and community. This was arguably the start of the boutique fitness revolution. In this podcast, James Balfour gives a very candid account of the brand's pandemic survival strategy, its strategic pivots to remain relevant, strong and sustainable through changing market conditions and a glimpse at the brand's future ambitions. James' also talks about his personal experience of the pandemic. As an eternal optimist, he always believed the storm would eventually pass, which it did, but at what cost? James talks about the collateral damage and harsh lessons learned about the importance of family and friendship. In this podcast, James talks very frankly and honestly about: Adapting the 1Rebel business model in response to COVID. Evolution of boutique fitness. Experience driven marketing. Values vs. marketing messages. Creating community-driven environments that promote unity. Nurturing and supporting freelance instructors. Adapting the model in response to changes in consumer behaviours. Growth strategies, franchising and international expansion. The impact of emerging technology on the fitness industry. Fitness trend predictions. Personal lessons from the pandemic. To learn more about 1Rebel, click here. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/

Welcome back to L.I.F.T.S, bringing you the Latest Industry Fitness Trends and stories hitting the headlines and stirring up debate. This week's episode covers some big headlines as hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks, together with special guest, Glen Stollery, CEO Les Mills IMEA, discuss the breaking stories shaping the fitness industry. Every week, our hosts discuss the breaking news, providing their own perspective on the headlines whilst provoking thoughts and conversations, all delivered in a quick-fix, 30-minute podcast. Today's discussion is driven by the following news agenda: Gym Nation's separation from JD Sports. F45 Founder Rob Deutsch's move to The Yard. The evolution of boutique fitness. Oulu's attempt to sue Ultra Human for copying Oura ring tech. The launch of Lifetime Fitness' wellness brand Miora. The integration of wellness services into the traditional fitness offer. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/

On this week's episode of the Escape Your Limits podcast, our guests are Vishal Amin and Daniel Chappell, Co-Founders of UNTIL, a member's club and workspace spinning the industry on its head. A business launch with an ambition to fix a broken industry, UNTIL is liberating freelance practitioners and small businesses by providing them with access to premium facilities, digital products and expertise to help them grow their business. Vishal has spent his career unlocking business opportunities from early stage start-ups to global organizations whilst Daniel has a wealth of experience working in the world of fitness and sport that spans over a decade. In this episode of the Escape your Limits Podcast, Vishal and Daniel talk about: Shaking up an archaic industry. Empowering practitioners to know their 'brand'. Consolidating a fragmented industry. Being a 'petri-dish' for practitioners. Having a proactive mindset to health and fitness. Creating a high-quality, supportive community of professionals. How communication drives a better service of care. Why hybrid is here to stay. To learn more about UNTIL , click here. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/

Welcome back to L.I.F.T.S, bringing you the Latest Industry Fitness Trends and stories hitting the headlines and stirring up some debate. This week's episode is hot off the press as hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks, together with special guest, Jim Crowell, sought after fitness industry investor and advisor and Managing Member from Sage House, deep dive into the headlines rocking the fitness world. Every week, our hosts discuss the breaking news, providing their own perspective on the headlines whilst provoking thoughts and conversations, all delivered in a quick-fix, 30-minute podcast. Today's discussion is driven by the following news agenda: The launch of the new Apple watch. Apple disrupting healthcare. Spartan Arabia distancing itself from Founders comments. UFC President slamming Peloton. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/

On this week's episode of the Escape Your Limits podcast, our guest is James Griffiths, founder of Wild Training, a hugely successful and growing fitness brand. Having established a franchise business in 2010 that went on to successfully operate 27 franchises under the Wild Fitness brand, James moved his attention to the creation of Wild Training Gym, a unique training facility based in the UK that coaches everyone from beginners to pro athletes. Applying the unique Wild Training philosophy James works with his team of coaches to help athletes maximize power, endurance and control across the full range of natural movement. The learnings, knowledge and experience used by James to fuel Wild Training come from an insatiable curiosity and drive to absorb and apply as much information as he can from the experiences of other successful coaches, athletes and business leaders. Through adapting elements of established training systems including CrossFit, HYROX and even the ancient art of Capoeira plus the integration of specialist training equipment such as Indian Club and aerial silks, James creates bespoke training programs that help people feel better and live their best life. In this podcast, James talks about: His training for HYROX. His Kilimanjaro workout and Guinness World Record attempt. The Wild Training philosophy. Launching the Fit2UK Campaign to get more people active. Creating an effective and scalable training philosophy. Learnings from working with strongman, Lawrence Shahlaei. Relationship between physical and mental health. Capoeira, the ultimate longevity training modality. His perfect training environment. To learn more about James Griffiths, click here. To find out more about Wild Training Gym, click here. To learn more about Fit2UK, click here ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/

Welcome back to L.I.F.T.S, bringing you the Latest Industry Fitness Trends and stories hitting the headlines and stirring up some debate. This week's episode is jam-packed with news as hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks, together with special guest, Debra Strougo, fitness industry advisor and founder of Row House, dissect the headlines rocking the fitness world. Every week, our hosts discuss the breaking news, providing their own perspective on the headlines whilst provoking thoughts and conversations, all delivered in a quick-fix, 30-minute podcast. Today's discussion is driven by the following news agenda: The rebranding of Nautilus. Anytime Fitness' collaboration with Apple. HYROX and Centr's partnership. Lifetime Fitness' move to offer member injectable weight loss drug. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/

On this week's episode of the Escape Your Limits podcast, our guest is Todd Payette, champion Bodybuilder, renowned prep coach and praised author of 'Shoulder Down', a book detailing his journey seeking the ultimate in physical perfection while battling his inner demons. After finding his father's body shortly after his suicide, a six-year-old Todd battled to find a place in the world from an early age. Channeling a subsequent fear of death to drive his passion for health and fitness, setting out on a quest to be a bigger, faster and stronger version of himself, ultimately building an amour around himself. Despite his success as a bodybuilder, Todd took a difficult road through life, facing both physical and mental abuse, homelessness and incarceration along the way. Having learnt some impactful life lessons, he now champions positivity, not letting your past hold you back and never giving up. In this episode of the Escape your Limits Podcast, Todd talks about: How is fear of death drove his passion to reach physical perfection. The impact of finding his father after his suicide at six years old. Learning his own coping mechanisms. How bodybuilding saved his life. Recognizing when bodybuilding can become an unhealthy obsession. Being incarcerated and hitting rock bottom. Rebuilding a life and finding solace in the gym. Owning your past and choosing positivity and success. To learn more about Todd Payette, click here ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/