Escape Your Limits & LIFTS

Welcome to this week's episode of LIFTS, a quick snapshot into the Latest Industry Fitness Trends and Stories. Today, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, get together to discuss recent health and biohacking trends, nutrition and supplements, strength training insights, tech and wellness integrations and emerging fitness trends including the latest from industry innovators Oura, F45, Samsung and Vasa Fitness. In this LIFTS podcast, topics include: Hostage tape; the viral sleeping trend. Repacking your pre/post workout supplements. Tips from Dr. Jim Stoppani on how to build muscle. The new Oura nutrition tracking tool. FS8, the new Pilates model from F45. F45 teams up with Samsung to bring workouts to Samsung TVs. Research results on benefits of 'exercise stacking'. Vasa Fitness adds boutique strength class to HVLP offering. ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog:https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 0:00 Intro 0:54 Viral sleep trend of 'hostage taping' 3:44 Exploring supplements and nutrition 10:00 The minefield that consumers face choosing nutritional products 13:27 The evolution of tracking apps 17:46 F45 introducing Pilates offering 19:33 F45 partner with Samsung to deliver Samsung TV workouts 21:23 Exercise snacking and strength training 27:44 Vasa Fitness adds boutique strength class to HVLP offering 30:53 Gym etiquette and social media impact 36:02 Final thoughts

Welcome to this week's episode of LIFTS, your bite-size dose of the Latest Industry Fitness Trends and Stories. Today, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, are joined by Yves Preissler, CEO of YP Fitness Consulting, an expert in turnkey and modular gym design solutions across global fitness, sport, wellness and recovery industries. With 40+ combined years' experience, Yves and his team of professional consultants have a wealth of global expertise creating high end finishes to create tailor-made concepts that deliver results for investors, developers and business owners. This podcast episode explores the future of gym design, covering trending topics such as sustainability, AI technology and customer-centric experiences. In this LIFTS podcast, topics include: Customer-centric gym designs. How wellness and luxury are transforming training. Sustainability within the fitness industry. Equipment: price vs. quality and sustainability. Integrating AI and technological advancements. Fred Fitness: the first truly AI-powered gym. Designing gyms of the future. Technology vs. human interaction. The evolution of group fitness and personalized fitness. To learn more about Yves Preissler, click here: https://yvespreissler.com/ ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 0:00 Intro 0:30 Resetting the body while travelling 3:03 Alcohol and travel habits 4:19 Customer-centric design philosophy 7:03 How wellness and luxury are transforming training 9:25 Sustainability within the fitness industry 19:30 Technology integration into fitness 21:30 Fred Fitness: the first truly AI-powered gym 22:33 The evolution of group fitness and personalised fitness 31:41 Balancing technology and human interaction 31:59 Solving meaningful problems in fitness

Welcome to this week's episode of LIFTS, your snack-sized dose of the Latest Industry Fitness Trends and Stories. Today, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, are joined by Edward Hertzman, Founder & CEO of Athletech News. On this week's episode, recorded on November 5th, just ahead of the 2024 U.S. Presidential Election, we talk to one of the industry's most trailblazing media mogul's about the potential impact a change of political leadership might have on the fitness industry. We also explore the role of the media in reporting and curating the news that is driving decisions and shaping the sector. Hold on to your hat, this one covers a lot of ground! About Athletech News (ATN) founded by Edward Hertzman With a mission is to provide the fitness and wellness industry with a dynamic and trusted platform that fosters innovation, collaboration and growth, Athletech News (ATN) serves a subscriber base of almost 100,000 that spans various verticals within the fitness and wellness industry and has been transformative in the speed and detail of news delivery. In this LIFTS podcast, topics include: Changes to news delivery within fitness and wellness. Impact of the U.S. Election on the fitness industry. The future of healthcare. The impact of rising healthcare costs on business. Staying true to the fitness industry's core mission regardless of election result. Is a healthy active lifestyle a political issue? The role of media in shaping political opinion. Industry events– creating unique events that deliver value. The challenge of balancing sponsorship with content credibility. The ingredients of a successful media outlet. Final thoughts: media influence and the U.S. Election. ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog:https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 0:00 Intro 2:36 Changes to news delivery within fitness and wellness 6:19 Impact of the U.S. Election on the fitness industry 10:12 What does the future of healthcare look like? 16:06 The impact of rising healthcare costs on business 17:08 Staying true to the fitness industry's core mission regardless of the Election result 21:41 Is a healthy, active lifestyle a political issue? 23:14 The role of media in shaping political opinion 25:35 Industry events – cutting through the crowd and making meaningful connections 30:21 Balancing sponsorship with content credibility 35:38 The ingredients of a successful media outlet 39:13 Final thoughts: Media influence and the U.S. Election

On this week's episode of the Escape Your Limits podcast, we are joined by Dr. Jim Stoppani, a renowned expert in exercise science, sports nutrition, and supplementation, with over 15 years of experience helping millions transform their lives through science-backed training and nutrition plans. He earned his PhD in exercise physiology and a minor in biochemistry from the University of Connecticut and completed postdoctoral research at Yale University, focusing on exercise and gene regulation in muscle tissue. He was presented with the Gatorade Beginning Investigator Award by the American Physiological Society for his research. After serving as Senior Science Editor for Weider Publications, he launched JYM Supplement Science in 2013, a pioneering sports nutrition company and has authored influential books, including The Encyclopedia of Muscle & Strength and LL Cool J's Platinum 360 Diet and Lifestyle. In this podcast, Dr. Jim Stoppani discusses: New research into muscle growth. Mathematical models for maximizing muscle. Strategies for the fit vs. more unfit exerciser. Weight loss, muscle gain and lifestyle change. Optimal workouts for fat loss vs. muscle gain. Testosterone, supplements and the anabolic window. Full body vs Split body workouts. Time under tension and its role in muscle building. Muscle protein synthesis. The benefits of intermittent fasting. Creatine and protein intake guidelines. How alcohol impacts sleep, muscle gain and recovery. To learn more about Dr. Jim Stoppanni, click here: https://www.jimstoppani.com/ https://jymsupplementscience.com/ ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 0:00 Intro 0:20 New research into muscle growth 3:09 Range of motion and muscle growth 5:57 Stretching and muscle growth 6:58 Applying new research to workouts 12:49 Importance of time under tension 14:44 Scientific models and muscle growth 21:23 The ideal amount of muscle for health 26:57 Protein intake and essential amino acids 46:23 The benefits of creatine for performance 54:15 Balancing lifestyle changes 15:18 Full body vs. split body workouts 1:04:01 Exercises that trigger testosterone

Welcome to this week's episode of LIFTS, your bite-size dose of the Latest Industry Fitness Trends and Stories. Today, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, are joined by Dr. Ted Vickey, a fitness technology strategist, who is CEO of disruptive health technology company, FitWell and the author of a new, groundbreaking book: ''The Fitness Professionals Guide to ChatGPT". Often referred to as the 'most connected man in fitness' Dr. Vickey also served as an executive director of the White House Athletic Center under two presidents and, in 2021, was named one of the most influential fitness tech people in the industry by the Fitness Industry Technology Council (FITC). In this LIFTS podcast, topics include: The impact of technology on the future of education. Effectively using AI tools to optimize efficiency. Is ChatGPT the best AI model? How can AI be effectively applied in fitness? Training AI and the various information sources available. The importance of full disclosure. What ROI can a PT expect from integrating AI? Advanced features and the future of AI. ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog:https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 0:00 Intro 02:22 Introduction to Dr. Ted Vickey 06:07 The future of Education 09:35 Effectively using AI tools to optimize efficiency 12:44 Is ChatGPT the best AI model? 14:03 How can AI be applied in fitness? 22:12 Methods of training AI and the information sources used 25:51 The importance of full disclosure 29:31 What is the ROI of using AI to a personal trainer? 33:21 Advanced AI features such as range of motion analysis 34:27 Final thoughts and takeaways

Welcome back to L.I.F.T.S, your bite-size dose of the Latest Industry Fitness Trends and Stories hitting the headlines. On this week's episode, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, lift the lid on some of the stories driving the fitness, health and wellbeing newsfeeds. In this episode, headlines discussed include: Josh Harris's Acquistion of OneLife Fitness. Weight Watchers relationship with GLP-1 drugs. The decline in alcohol consumption. The role of wearables in managing alcohol intake. Athletic Greens partnership with Starbucks. Greg Glassman's new venture, MetFix. Reflections on the impact of A1 and GLP1s on the fitness industry. ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog:https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 0:00 Intro 0:29 Mo Iqbal's running injury and recovery 2:26 Josh Harris Acquires One Life Fitness 4:38 Weight Watchers and GLP-1 Drugs 11:32 The decline in alcohol consumption 16:44 The role of wearables in managing alcohol intake 19:25 Athletic Greens Partnership with Starbucks 23:47 Greg Glassman's New Venture, MetFix 30:05 Reflections on the impact of A1 and GLP1s on the fitness industry Disclaimer By accessing this Podcast, I acknowledge that Escape Fitness LTD and SweatWorks make no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only, and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Escape Fitness LTD and SweatWorks do not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third-party materials or content of any third-party site referenced in this Podcast do not necessarily reflect the opinions, standards, or policies of Escape Fitness LTD and SweatWorks. Escape Fitness LTD and SweatWorks assume no responsibility or liability for the accuracy or completeness of the content contained in third-party materials or on third-party sites referenced in this Podcast or the compliance with applicable laws of such materials and/or links referenced herein. Moreover, Escape Fitness LTD and SweatWorks make no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. ESCAPE FITNESS LTD AND SWEATWORKS EXPRESSLY DISCLAIM ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

On this LIFTS podcast, Escape Fitness CEO, Matthew Januszek and Mo Iqbal, Founder & CEO of SweatWorks are joined by guest, Alex Alimanestianu, a seasoned executive and Angel Investor with significant experience in the fitness and wellness industry. He served for a long time as CEO of Talent Sports International, and in addition to his leadership there, Alex has been an active investor in the fitness technology space. In this episode, the discussion centred on L Catterton's recent investments in EGM and [solidcore]. Alimanestianu highlights the importance of early-stage investments in emerging markets and the advantages of being an early player in new concepts. He expressed concerns about the long-term viability of standalone boutique fitness studios, citing low entry barriers and increased competition. The conversation also covered the boom in Pilates and whether it had peaked, along with broader implications for valuation and investment trends in the fitness industry. Key topics discussed include: Opportunity vs. challenges in investing in start-ups. L Catterton investing in Solid Core and EGYM. Comparison with innovations across other industries. Advantage of being the first of second player to a concept. The shifting buying pattern of fitness equipment. The boom of Pilates, but has it peaked? Risk of boutiques only offering one modality. The franchise model in boutiques. ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog:https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 0:00 Intro 2:55 Alex's opportunity to invest in Mirror 5:00 Investing in fitness industry start-ups 6:08 Advantage of being 'the first or second player' to new concepts 8:45 L Catterton's investment in EGYM 13:01 Comparison with other fitness companies and industries 16:25 Integrating technology from a more medical perspective 17:51 The shifting buying pattern of fitness equipment 20:50 L Catterton's investment in Solid Core 24:09 The breadth of Pilates formats available 26:21 The booming demand for Pilates 27:09 Risks of boutiques only offering one thing 33:35 The franchise model in boutique 39:54 Final thoughts and key takeaways

Welcome to the latest episode of L.I.F.T.S. This episode is the final instalment of a three-part series recorded live at Beyond Activ, New York City – a fitness focused leadership, investment and business development event held in September 2024. In this episode, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks get under the skin of the industry to explore where investors are placing their funding, new product innovations, the fate of the boutique fitness market and the evolution of HVPL clubs. Today's guests are: Pete Moore, MD Integrity Square and Krissy Vann, Director of Content at All Things Fitness and Wellness. Nicoline Roth, Founder, Nordic Strong plus owner & manufacturer of the Nordic Trainer. David Weston, MD, HighPost Capital. Yvette & Neal McGaffin, Co-Founders, Reform RX. In this episode, the conversation covers: Importance of strategic locations and lease terms. The danger of trying to be all things to everyone. The growth of Pilates and the success of [solidcore]. Emerging fitness trend: spotlight on Metabolic and New York Athletic Club's Squads. Introducing the Nordic Strength concept, based around the Nordic way of life. Future development :a studio and at-home integration. Fitness investment strategies – where is it wise to invest right now? The rise of 2.0 players: Crunch Fitness, EOS Fitness, Fitness Connection, Chuze Fitness. The evolution from HVLP 2.0 to HVLP 3.0. The rise of the social wellness club. Solving the instructor talent problem. What is driving the Pilates boom and can it last? ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 0:00 Intro 0:30 Pete Moore | Integrity Square 22:33 Nicoline Roth | Nordic Strong 35:45 David Weston | HighPost Capital 55:34 Yvette & Neal McGaffin | Reform RX

Welcome to the latest episode of L.I.F.T.S. This episode is part-two of a three-part podcast series recorded live at Beyond Activ, a leadership, investment and business development event in September 2024. In this episode, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks, talk to four guests from both sides of the fence - the operator and suppliers within the fitness industry: Adam Sedlack, CEO, UFC Gyms Jack Daly, CEO, TRX Jay Worthy, CEO, Myzone Ashley Mills, Co-Founder & Co-CEO, obé Fitness and Mark Mullett, Co-Founder & Co-CEO, obé Fitness In this episode, topics discussed include: Impact of low-cost gyms setting new price expectations. Disciplined growth plans important for sustainability. Staying On-Trend with Functional Fitness to Grow Global Brand. Focusing on functional strength in line with growing consumer interest. Leveraging Wearable Data: The Future of Personalization, Insights and Behavior Change in Fitness. The evolution of wearables and increasing role they will play in driving industry growth and health outcomes. Opportunities to utilize wearable data through analytics to provide personalized, actionable insights for members. Body Literacy and Women's Health. Funding and the economic environment. Strategic Partnerships and Future Growth. ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 0:00 Intro 2:33 Adam Sedlack | CEO | UFC Gyms 26:11 Jack Daly | CEO | TRX 47:15 Jay Worthy | CEO | Myzone 1:03:31 Mark Mullett & Ashley Mills | Co-founders | obé Fitness

On this LIFTS podcast, Escape Fitness CEO, Matthew Januszek and Mo Iqbal, Founder & CEO of SweatWorks are joined by Jack Thomas, Co-Founder of The Fit Guide, the only global, independent rating system for premium fitness clubs and studios. This episode discusses The Fit Guides comprehensive report on fitness industry standards, evaluating global clubs across various modalities. This episode delves into exploring the importance of client connection, the continued boom in popularity of strength training, driven by consumer demand and research on longevity, and the opportunities that the boutique fitness sector has still to maximize. Matthew, Mo and Jack debate learnings from other sectors who traditionally evolve and innovate more quickly than the fitness industry, training modalities and brands that are performing better than others and regional differences that impact fitness industries internationally. Key topics discussed include: Drawing learnings from the hospitality sector. How CrossFit got more people into strength training. The opportunities in the boutique fitness sector. Peloton and Planet Fitness shift focus to strength training. Strength training and its continued growth in popularity. Gen Z; the most informed population in regards to health and fitness. Opportunities within Yoga and Pilates modalities. Breaking down the member journey to boost engagement. To learn more about Jack Thomas and The Fit Guide, click here: https://thefitguide.com/ https://www.linkedin.com/in/fitnessbusinessasia/ https://www.instagram.com/jacktbase/ ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 0:00 Intro 2.44 Reports created by The Fit Guide 4.45 Current state of the Fitness Industry 6.10 Peloton and Planet Fitness shift focus to strength training 6.29 Global trend of strength training 13.45 Planet Fitness launch Strength Plus app 17.16 Impact of CrossFit and functional training 17.28 Boutique fitness and client connection 18.03 Regional differences in fitness modalities 20.22 The importance of connecting with your clients 26.42 Challenges and opportunities in boutique fitness

On this week's episode of the Escape Your Limits podcast, we are joined by legend, John Brown, a trailblazing American bodybuilder who rose to fame in the 1970s and 1980s. Despite facing racism and discrimination in the sport, Brown achieved incredible success, winning the Amateur Mr. Universe title in 1981 and 1982, as well as the Mr. World title three times. John went on to raise three boys, all of whom inherited his sporting genes and, with the benefit of his support, experience and wisdom, went on to achieve success as NFL players. In this podcast we take a walk-through Brown's exceptional bodybuilding achievements, how he leveraged his unique performance approach to created wealth and his unconventional training techniques, diet and pre-competition preparations. We also explore how he has supported his three sons to become successful NFL players, whilst unpacking the grit and determination it takes to succeed. This conversation is all about challenging norms and pushing the boundaries of what is possible. Buckle up - this one is a hell of a ride! In this podcast, Brown covers: The origins of Mr. Universe and Brown's unique approach to competitive bodybuilding. Building a bodybuilding business through questioning and entrepreneurship. The overtraining fallacy and the importance of eating and sleeping. Growing muscle without using steroids. Coca-Cola – the secret sauce in training revival. The influence of genetics and parental involvement on athletic success. Eating dirty to gain athletic advantage. Post bodybuilding diet and how the gym has become a necessary evil. Designing performance sportswear that changed then world. Disbelief: life's biggest limiter. Parenting, marriage, and financial regrets. Achieving dreams and escaping limits. To learn more about John Brown, click here: https://www.instagram.com/johnbrownblackcoffee/ https://www.facebook.com/johnbrownmruniverse/ ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 0:00 Intro 0:02 The origins of Mr Universe and other bodybuilding organisations 0:18 Brown's career changing approach to bodybuilding competitions 9:46 Leveraging bodybuilding to build a business 19:52 Bodybuilding, Mr Universe and influencers 26:25 Charting a life path through questioning and entrepreneurship 32:04 No such thing as over training only under sleeping and under eating 37:16 Pushing through bad form to get stronger 37:40 Growing muscle without using steroids 40:33 weightlifting routine for muscle growth 48:23 Intense training for NFL athletes and Coca Cola – the secret sauce for training revival 51:31 The influence of genetics and parental influence on athletic success 1:00:40 Parenting and coaching children in sport 1:05:43 Bodybuilding, nutrition, and training philosophy 1:09:26 Eating dirty to gain athletic advantage 1:11:36 Changing diet and training routine post bodybuilding career 1:12:03 Gym training: after a30 years it's become a necessary evil 1:15:00 Designing performance sportswear that changed then world 1:20:38 Disbelief: life's biggest limiter 1:21:44 Parenting, marriage, and financial regrets 1:31:28 Achieving dreams and escaping limits

On this LIFTS podcast, Escape Fitness CEO, Matthew Januszek and Mo Iqbal, Founder & CEO of SweatWorks are joined by special guest, Anna Gudmundson, CEO of stress management technology company, Sensate. This episode digs into the value of stress management and tuning into the Vagus Nerve tone in order to take a more holistic approach to mental and physical health. It dives into the emerging technologies in this field and the opportunity to integrate with established wearables and health trackers in order to help people gain a more data driven understanding of their personal health markers. Key topics discussed include: What is Sensate, who can benefitm, how does it work, and what does it deliver. The mental health crisis and the value of self-regulation tools. The growing acceptance of self-regulation and meditation as a necessary self-improvement strategy. Integrating wearable technology, stress management, and wellness practices. Link between stress and good physical health and performance. Integrating wellness offers into homes, tourism and hospitality. The benefits of wearable technology and personalized health data. Mental health, wellness, and stress relief with a focus on the Vagus Nerve. To learn more about Sensate, click here: https://www.getsensate.com/ ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 0:00 Intro 2:19 Introduction to Anna Gudmundson, CEO Sensate (Stress management technology) 3:05 The mental health crisis and the value of self-regulation tools 09:21 The acceptance of self-regulation and meditation as a necessary self-help strategy 14:02 Integrating wearable technology, stress management, and wellness practices 15:18 The link between stress and good physical health and performance 18:09 Integrating wellness facilities into homes, tourism and hospitality 23:34 The benefits of wearable technology and personalized health data 27:21 Mental health, wellness, and stress relief with a focus on the Vagus Nerve

On this LIFTS podcast, Escape Fitness CEO, Matthew Januszek and Mo Iqbal, Founder & CEO of SweatWorks are joined by special guest, Huw Edwards CEO of ukactive. This episode explores the opportunities for ukactive to collaborate with the newly appointed Labour government in the UK, positioning the physical activity sector as a key player in addressing public health challenges. The discussion focuses on crafting innovative solutions, harnessing data-driven insights, and making facilities and services more accessible and inclusive. We also explore the rising trend of gym usage among young people, the urgent need to better support those with long-term health conditions and mental health issues, and the potential for a national patient care framework built through collaboration between the government, the physical activity sector, and the NHS. Key topics discussed include: How the physical activity sector work with government to improve population health and drive economic growth. Beyond aesthetics: tapping into the broader health and wellbeing benefits of being active. Population health as an economic driver. The role of data in defining the sector's value proposition. The need for diversification of services to accommodate a wider range of health and wellbeing needs. Engaging young people to tackle childhood obesity and create habits for life. Leading with prevention: Collaboration between the physical activity and healthcare system. Integrating the fitness industry with the NHS: challenges and opportunities. The importance of storytelling to drive engagement. The need for local delivery that feeds into a national framework. To learn more about ukactive, click here: https://www.ukactive.com/ ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 0:00 Intro 02:49 How the physical activity sector can support the govt to improve population health and productivity 04:28 Focus on the wider benefits of being active beyond aesthetics and into broader physical and mental health and wellbeing 07:48 The economic benefits of a healthy population 12:24 The role of data in defining the sectors value proposition 14:48 Diversification of services to accommodate a wider range of health and wellbeing needs 18:31 Engaging young people to tackle childhood obesity and crate habits for life 26:30 Leading with prevention: Collaboration between the physical activity and healthcare system 30:51 Integrating fitness industry with NHS, challenges and opportunities. 34:31 The need for a consumer campaign driven by lived-experience stories 34:55 The importance of local delivery that feeds into a national framework

On this LIFTS podcast, Escape Fitness CEO, Matthew Januszek and Mo Iqbal, Founder & CEO of SweatWorks are joined by guest, Ross Campbell, Founder & CEO of Beyond Activ, one of the largest and most influential global networks for health, fitness, wellness, sports, hospitality and leisure businesses. This episode discusses the evolution of fitness and healthcare conferences, with a focus on the recent Beyond Activ event in Saudi Arabia. They explore the impact of GLP-1 and AI on the industry, the changing landscape of boutique fitness and the growing competition in the wellness hospitality space. Key topics discussed include: Real life experiences and meaningful connection through events. The crossroads for boutique fitness and wellness. HIIT vs. strength and conditioning workouts. Research by Dr. Stacy Sims that shows that HIIT could be detrimental to health. The boom in popularity of Pilates. Equinox signs up for Neom, Saudi Arabia's futuristic desert. The focus on wellness-centric hospitality brands. New developments in wellness, recovery and longevity. GLP-1s as a disruptor to the industry. Airlines and airports reinvesting in lounges and wellness. Beyond Activ, New York, 17-19th September. To learn more about Beyond Activ, click here: https://beyondactiv.com/ ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 0:00 Intro 4:13 The evolution of boutique fitness 5:12 HIIT vs. strength and conditioning workouts 8:10 The boom in popularity of Pilates 10:12 Fitness trends; strength, Pilates and wellness-focused hospitality 14:18 Wellness-focused hotels and their growth in Saudi Arabia 19:37 Wellness-driven residencies and GLP-1's impact on diabetes monitoring 20:53 New developments in wellness, recovery and longevity 23:36 Growth and innovation investment opportunities in luxury markets 29:25 Fitness events in Asia and the US

Paul Chek, the absolute master of corrective and high-performance exercise kinesiology, stress management and holistic wellness has launched Spirit Gym, a concept he is calling 'his greatest creation yet'. For more than forty years, Chek has been applying his unique, whole-body treatment and education approach to positively influence the lives of his many clients and students, often succeeding where other, more traditional methods have failed. Chek is founder of the CHEK (Corrective Holistic Exercise Kinesiology) Institute and pioneer of the highly successful P~P~S Success Mastery Coaching Program. In addition to his practical work, Chek has also written several books, articles and blog posts. Now, through Spirit Gym, Chek is taking people on a spiritual journey of self-discovery helping them to reconnect with their souls, discover who they really are, understand what they came here to do and providing the self-realization tools to empower them to solve seemingly impossible problems. In this extended Escape your Limits Podcast, Chek explains the interplay between mind and body, exploring the role of spiritual development in personal growth and revealing how a connection with the soul unlocks freedoms that promote joy, wholeness, purpose and fulfilment. Topics include: ● Personal training education vs. corporate interests. ● Balancing education and exercise on social media. ● Hormone supplements and their effect on mental and physical health. ● Self-care, sleep and personal growth. ● The dangers of synthetic vitamins and protein isolates. ● The relationship between money, health and happiness. ● How life experiences shape beliefs and behaviors. ● Looking at how you engage with money, love, mind and power. ● Religious interpretation and the need for personal spiritual development to understand God's true nature. ● Myths, spirituality and personal growth. ● The role of psychedelics in personal growth and spiritual exploration. ● Applying intent and consciousness. ● Tarot archetypes, their meanings and significance in self-reflection and personal growth. ● Energy, emptiness, form, and spirituality. ● The difference between real thinking and memorization. ● Applying contemplative meditation for clarity of thought and problem solving. ● Personal growth and development through physical, emotional, mental, and spiritual practices. ● Setting realistic goals and avoiding failure. ● Overcoming obstacles and finding success. To learn more about Spirit Gym and Paul Chek, click here: https://www.myspiritgym.com/ https://www.instagram.com/paul.chek/?hl=en https://chekinstitute.com/ ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 0:00:00 Intro 0:04:55 A multidisciplinary approach to healthcare with a focus on personal training education vs corporate interests 0:11:14 The importance of progressive training for functional exercise 0:17:38 Balanced education and exercise on social media channels 0:20:21 Why it's vital to provide tailored fitness programs based on goals and needs 0:29:29 Self-care, sleep and personal growth 0:38:44 Hormone supplements and their effect on mental and physical health 0:43:44 Addressing underlying mental health issues before starting a workout routine 0:54:06 The dangers of synthetic vitamins and protein isolates 1:04:28 How digestion and elimination work, with emphasis on nutrient deficiencies and toxicity 1:13:43 The relationship between money, health and happiness 1:28:16 How life experiences shape beliefs and behaviors 1:39:05 The importance of embracing oneself and adapting to reality 1:50:11 Religious interpretation and the need for personal spiritual development to understand God's true nature 2:01:14 Myths Spirituality and personal growth 2:08:39 The role of psychedelics in personal growth and spiritual exploration 2:19:48 Applying intent and consciousness to change the form of physical objects 2:22:50 Tarot archetypes, their meanings and significance in self-reflection and personal growth 2:38:40 Energy, emptiness, form, and spirituality 2:42:06 Individual interpretation of archetypes 2:46:15The difference between real thinking and memorization 2:48:49 Using contemplative meditation for clarity of thought and problem solving 2:58:41 The importance of goal setting to personal growth 2:59:52 Personal growth and development through physical, emotional, mental, and spiritual practices 3:11:21 How to set realistic goals

On this LIFTS podcast, Escape Fitness CEO, Matthew Januszek and Mo Iqbal, Founder & CEO of SweatWorks are joined by guest, Dr. Paul Bedford, the "Retention Guru", researcher, international speaker and fitness industry expert on retention, attrition and customer experience. This episode revolved around strategies to boost retention, from emphasising the importance of personalisation, empathy and tailoring experiences to your audience through to analysing the potential of technology to individualise the member journey, highlighting how vital it is to understand the needs and preferences of members in order to create a successful, sustainable fitness business. Key topics discussed include: Retention strategies for fitness businesses. The importance of empathy and report. Utilising data and analytical tools correctly. The impact of 'gymtimidation.' Generationally designed gyms. Whether wearables or AI can boost retention. To learn more about Dr. Paul Bedford, click here: https://www.retentionguru.com/ ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 0:00 Intro 03:34 Retention strategies for fitness businesses 07:56 Data-driven strategies 12:32 Empathy and retention, focusing on analysis tools 16:47 Using data to motivate weight loss programmes 21:00 Gym intimidation and the impact of aesthetics on exercise 24:53 How fitness preferences and gym memberships change with age 33:51 Wearables and AI technology to improve retention 38:43 How fitness brands can compete with YouTube trainers 42:47 Personalised experiences and AI tools to boost retention 48:08 Customer experience in the fitness industry

On this LIFTS podcast, Escape Fitness CEO, Matthew Januszek and Mo Iqbal, Founder & CEO of SweatWorks are joined by special guest, former pro-athlete, serial entrepreneur and Chief Concept Officer at MADabolic, Brandon Cullen This episode unpacks how new developments in entertainment, pharmaceuticals and technology are attempting to influence population behavior and encourage more people to engage with gyms. Specifics discussed include: DJ Diplo's new 5k soundtrack, protein brands reacting to the GLP-1 craze and Superpower's $4m investment to deliver bespoke preventative health care to the masses. Key topics discussed include: Parenting, Fitness and entrepreneurship. Brandon Cullen – pro athlete and fitness entrepreneur. DJ Diplo's new fitness soundtrack – engaging beyond the 15 percenters. Kabata – AI driven dumbbells. Is this the future of fitness? The impact of GPL1s and new GLP-1 complimentary products entering the market. Will GLP-1s drive gym engagement? Preventative healthcare platform, Superpower, raises $4 million. Creating a ripple effect. To learn more about Brandon Cullen, click here: https://www.linkedin.com/in/playingguilty/ ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 0:00 Intro 0:22 Parenting, Fitness and entrepreneurship 1:26 Intro to Brandon Cullen and brief bio 3:47 DJ Diplo's new fitness soundtrack – engaging beyond the 15 percenters 9:48 Kabata – AI driven dumbbells. Is this the future of fitness? 15:47 The impact of GPL-1s and new GLP-1 complimentary products entering the market 20:51 Will GLP-1s drive gym engagement? 23:18 Preventative healthcare platform, Superpower, raises $4 million 30:29 Creating a ripple effect

On this LIFTS podcast, Escape Fitness CEO, Matthew Januszek and Mo Iqbal, Founder & CEO of SweatWorks are joined by guest, Eric Durak, President and Founder at Medical Health and Fitness and an absolute wealth of knowledge and experience spanning 30+ years in the industry. This episode is centered around healthcare innovation, from the latest Apple Watch innovations through to understanding opportunities around the boom of GLP-1s, with Eric Durak emphasizing the need for a comprehensive approach combining technology and education. Key topics discussed include: ● Apple Watch launch new Vitals App. ● Innovations in fitness tracking technology. ● Squared Circles secures $40million in funding to enable scaling of new health and wellness brands. ● Investment into AI versus revenue delivered. ● GLP-1 shifts increased consumer spending to the 'wellness wallet.' ● Iceland and MyProtein launch world's first frozen protein vending machine. To learn more about Eric Durak, click here: https://www.medhealthfit.com/ ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 0:00 Intro 01:00 Weight loss with a focus on GLP-1s and Ozempic 3:13 Apple Watch updates, including vitals app and training load features 8:51 Sleep tracking technology and its accuracy 15:33 AI and GLP-1 investments, insights and potential for success 22:34 Using health savings accounts for weight loss medication 27:35 Integrating nutritional services into gyms through vending machines 31:30 Fitness technology and business strategies for gym owners

Welcome to a very special episode of LIFTS. Today, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, meet with David Minton to discuss key takeaways from his pioneering 'State of The UK Fitness Industry 2024 Report'. David is founder of The Leisure Database Company, a market intelligence company that produces the UK fitness industry's most valuable and comprehensive annual audit, The State of The UK Industry Report. This year, for the first time, thanks to a commercial collaboration with many leading industry suppliers, The Leisure Database has made its annual industry report available to everyone, free of charge, to democratize fitness data in the interests of sector growth and prosperity. In this special episode, we discuss the key report findings, explore the implications of these findings for the future of the sector and dive into how the sector might evolve to raise market penetration above its current level. Topics discussed include: Overview of the State of the UK Fitness Industry Report 2024. Takeout trends from the report, focused on value growth, penetration and data. Expanding the report to include more health focused data points. Premiumization and cost variation within the sector. Market penetration and the disparity between public and private sector. Public sector segmentation. Fitness industry trends, including gym openings and closings, demographics, and market growth opportunities. The blueprint for a 'dream gym.' AI potential disruption and the democratization of education. The evolution of the fitness industry: opportunities and challenges. To download your copy of the State of the UK Fitness Industry Report, click here: https://www.leisuredb.com/publications To learn more about David Minton, click here: https://www.linkedin.com/in/david-minton-5b094a19/ ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 0:00 Intro 1:00 Overview of the State of the UK Fitness Industry Report 10:15 Takeout trends from the report, focused on value growth, penetration and data 13:35 Expanding the report to include more health focused data points 15:27 Premiumization and cost variation within the sector 18:28 Market penetration and the disparity between public and private sector 22:42 Public sector segmentation explained 27:54 Fitness industry trends, including gym openings and closings, demographics, and market growth opportunities. 37:39 What does a 'dream gym look like? 39:29 AI potential disruption and the democratization of education 44:26 The evolution of the fitness industry: opportunities and challenges

On this week's episode of the Escape Your Limits podcast, we are joined by Shawn Ray aka 'The Giant Killer', former professional bodybuilder, 13-time Mr. Olympia Finalist and one of the most rebellious, outspoken athletes in the sport still to this day. Not one to shy away from speaking openly and honestly, this episode takes a deep dive into the significance of performance in bodybuilding, ethical implications, overcoming setbacks, and balancing bodybuilding with other aspects of life. Shawn Ray talks openly about his experience and insights on the evolution of bodybuilding, the impact of social media, and the importance of mentors. Ray also discusses the risks of injury, health problems, and death, as well as the growing trend of bodybuilders relying on teams of trainers, nutritionists, and other support staff. Ray emphasizes the need for balance and prioritizing self-reliance, personal responsibility, and appreciation in fostering meaningful connections. In this highlights video, Shawn Ray talks about: How the passion began with a magazine on a newsstand. The role of self-doubt and ego in bodybuilding. Rising to the occasion when things get tough. The importance of a mentor in career success. Breaking down ego and building up confidence. To learn more about Shawn Ray, click here: instagram.com/shawnrayifbbpro buildwithpros.com ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 0:00 Intro 2:21 Manifesting bodybuilding dreams through self-belief 10:24 The benefits of having a mentor 13:06 The importance of posing in bodybuilding 18:33 Father-son relationship and entrepreneurship 25:05 Bodybuilding, Olympia and relationships 31:18 Ronnie Coleman's rise to Mr Olympia 33:29 Bodybuilding career, goals and personal growth 39:23 The importance of balance between life and work 42:31 Sacrifices and health risks of being a bodybuilder 47:54 The ethics of supplements in bodybuilding 53:28 Drug use and the lack of accountability 1:01:53 Bodybuilding physiques and divisions 1:06:36 Challenging traditional bodybuilding norms 1:08:19 Bodybuilding prize money and promoter challenges 1:20:00 The benefits of social media platforms for personal branding

On this LIFTS podcast, Escape Fitness CEO, Matthew Januszek and Mo Iqbal, Founder & CEO of SweatWorks are joined by guests, Austin Cohen, Founder and CEO, FlexIt and Justin Turetsky, part of the founding team and COO, FlexIt This episode dives into the personalization and data-led fitness experiences taking New York City by storm! This fast-paced debate explores the ethics and safety of genetically modified foods and dissects the evolving dynamics of authenticity and pragmatism in marketing and influencer engagement. The session wraps up with a passionate conversation on the pursuit of excellence and the game-changing impact of surrounding oneself with exceptional people. Key topics discussed include: Fitness trends driving sector growth in NYC. Consumer willingness to pay a premium for personalization. Trends with staying power versus fads. Genetically modified food – new trend or clever marketing of age-old processes? NYC culture and its effect on consumer food choices. Is influencer and social media marketing still a powerful tool? The power of authenticity. Entrepreneurship: the pursuit of excellence. ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 0:00 Intro 3:35 Fitness trends in NYC, including premium offerings and high-end experiences. 7:01 Upward trend in consumer willingness to pay a premium for personalization 11:29 Trends with staying power versus fads 13:07 Genetically modified food – new trend or clever marketing of age-old process? 21:53 NYC culture and its effect on food choices 23:13 Is influencer and social media marketing still prevalent and relevant? 27:00 The power of authenticity 29:47 Entrepreneurship, product development and market execution

On this LIFTS podcast, Escape Fitness CEO, Matthew Januszek and Mo Iqbal, Founder & CEO of SweatWorks are joined by guest, Ty Menzies, global CEO of Lift Brands, an international franchise organization that is parent brand to Snap Fitness. This episode discusses how the industry has had to adapt to the current hybrid work environment, fitness trends versus fads, GLP-1s as well as the barriers to fitness and the changes that the boutique industry has gone through and the shift towards digital solutions, including the integration of AI technology to hyper-personalize content and the member experience. Key topics discussed include: The change in consumer behaviour post-COVID. The influence of a more educated consumer. Digital versus in-person fitness demand. How franchising is being impacted by mergers and acquisitions. Fitness trends vs. fads that come and go. Ozempic-specific foods and training programs. Using AI to hyper-personalize and individualize content. ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 0:00 Intro 4:42 Fitness trends, consumer habits and digital solutions 11:31 Snap Fitness's strategies for differentiation and growth 15:24 Impact of mergers and acquisitions on fitness franchising 18:15 Fitness trends vs fads that come and go 19:58 Weight loss drugs and barriers to exercise 24:02 Using AI for personalized experiences and business operations 26:48 AI personalization and focus on consumer needs

On this AI-focussed episode of the LIFTS podcast, Escape Fitness CEO, Matthew Januszek and Mo Iqbal, Founder & CEO of SweatWorks are joined by guest, Eric Malzone, founder of The Future of Fitness podcast, to discuss all things AI technology. They debate the opportunities and challenges surrounding AI, the rapid pace at which the technology is not only evolving, but learning from us, and the impact that this level of smart technology can have on all aspects of the fitness industry. Key topics discussed include: ● How AI has actually driven the need for more content. ● OpenAI striking a deal with Reddit to train its AI with posts. ● The impact of AI on creators and authenticity. ● The introduction of Pencil AI, a tool that makes ads with generative AI. ● The dual nature of AI's influence on marketing. ● Kabata raised $5 million to further develop its AI-powered dumbbells. ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 0:00 Intro 07:53 AI advancements and their impact on content creation 14:15 AI's impact on marketing and trust 22:41 AI-powered dumbbells and their potential in the fitness industry 26:36 AI technologies wider reach into other sectors 30:03 AI's impact on creators, loss of identity and monetization opportunities

Discussing the current state of the commercial fitness industry, highlighting both volatility and evolution. Bryan O'Rourke, CEO of Core Health & Fitness joins us for the 31st episode of LIFTS with hosts Matthew Januszek, CEO of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks. Throughout the interview they discuss the need for leaders to adapt and innovate to stay ahead of the curve, with Brian emphasizing the challenges of maintaining profitability in a rapidly changing market. Topics discussed include: Near-term economic pressures and volatility in the fitness industry. Consolidation trends in the commercial club and supplier sectors. Evolving consumer behaviors and shifting motivations for fitness. Removing barriers to entry through innovative business models and programming. Long-term health and wellness macro trends despite short-term industry challenges. ukactive Consumer Engagement Insight Report - https://www.ukactive.com/wp-content/uploads/2024/05/Consumer-Engagement-at-uka-On-the-road-to-Vision-2030.pdf ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 0:00 Intro 4:24 State of the global commercial fitness industry 9:44 Impact on the rise in interest rates have on new openings? 16:32 Embracing shifting consumer behaviours with at home fitness 19:43 Macro trends: Health and Wellness 24:13 ukactive consumer engagement insight report - the barriers to joining gyms 27:34 Final Thoughts

On this week's episode of the Escape Your Limits podcast, we are joined by Dr. Rand McCain, aka 'The Longevity Doctor' to explore whether death is predetermined by genetics or whether we can make informed lifestyle choices that extend health span and override the influence of our genes. Dr. McClain earned his medical degree at Western University and completed his internship at the University of Southern California's Keck School of Medicine Residency Program (U.S.C. California Hospital) and has spent his professional life redefining what it means to be in optimal health. Having established his own practice, Regenerative and Sports Medicine Dr. McClain supports his patients (many of which are A-List celebrities and world-class athletes) through the application of cutting edge treatments and philosophies including bioidentical hormone replacement therapy (BHRT), hyperbaric oxygen therapy, cryotherapy, platelet rich plasma and stem cell therapies. In his recent book, 'Cheating Death: The New Science of Living Longer and Better', Dr. McClain reveals fresh, science-backed approach to genetics, natural aging, and proactive medical treatments and discusses how to access to these therapies to jumpstart their body's regenerative processes. Bolstered with research and recovery stories from real people, Cheating Death gives readers the tools to live healthier, longer lives. In this podcast, Dr. McClain talks extensively about: ● Fitness trends and nutrition principles past and present. ● Biological age versus Chronological age. ● Key bio markers for predicting healthy longevity. ● Anti-aging supplements. ● The effect of NAD on energy and sleep. ● Polyphenols and their role in fighting inflammation and cancer. ● Sleep hygiene habits. ● Cold Therapy and heat shock proteins to boost health. ● Air quality's impact on health. ● Testosterone replacement therapy. Debunking myths. ● Fasting and its effects on cortisol. The role of genetics and emerging tech in a long and healthy life. To learn more about Dr. Rand McClain, click here: https://drrandmcclain.com/ https://psrmed.com/ ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 0:00 Intro 0:33 Weightlifting for performance and aesthetics 2:38 The impact Schwarzenegger had on bodybuilding 3:53 Fitness trends and nutrition principles past and present 7:41 Verify the source: don't believe everything you see or read 13:06 The misconception that body building icons are in competition shape 12 months of the year 17:26 The inspiration behind the book 'Cheating Death' 19:06 Biological age versus chronological age 24:58 Key bio markers for predicting healthy longevity 38:26 Anti-aging supplements, including vitamin D3 and B 42:33 The effect of NAD on energy and sleep 46:06 Poly phenols and their potential to fight inflammation and cancer 49:07 Creating good sleep hygiene habits 56:52 The effects of growth hormones on sleep 1:00:05 Cold Therapy and heat shock proteins to improve blood flow and general health 1:02:40 Air quality's impact on health, with a focus on nitric oxide and its benefits 1:10:09 Testosterone replacement therapy and the risks 1:24:00 The effects of fasting on cortisol 1:30:52 The role of genetics in a long and healthy life 1:35:40 Emerging tech and therapies that will significantly impact health span 1:38:46 Regenerating nerves and recovering from paralysis using stem cells

Welcome back to the latest episode of LIFTS, this week Matthew Januszek, CEO of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks speak with John Ford, Chief Product Officer at EGYM. John has a vast knowledge of the fitness technology industry, he is a board member of the Fitness Industry Technology Council. Our first topic this week is around the recent announcement from Planet Fitness, who for the first time in 26 years have raised their membership fees. This leads into a wider discussion around personalized fitness plans and assessments, incorporating technology to enhance user and member experience. Topics discussed include: The rationale behind Planet Fitness raising its membership fee for the first time in 26 years and its implications for the industry. How gyms are incorporating technology to enhance user experience and differentiate their services. The growing importance of personalized fitness plans and assessments in modern fitness regimes. The role of professional management and executive changes in driving innovation and adaptability in gyms. The expansion strategies of fitness companies like Whoop into new markets, such as the Middle East, and the impact on their growth. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 0:00 Intro 1:42 Planet Fitness increasing membership fees for the first time in 26 years 12:17 Technology and it's importance to enhance the user experience 19:10 Whoop moving into the Middle East and the usage of wearable and data collection 27:24 Beachbody partnersghip with Dr B, a telehealth provider. The growing intersection of fitness and healthcare 36:27 Final thoughts

Welcome back to LIFTS, on this special episode, Matthew Januszek, CEO of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks discuss the recent changes at Xponential Fitness and the departure of Anthony Geisler with Jon Canarick, Managing Partner at North Castle Partners, they are the leading small cap consumer private equity firm focused in the Healthy, Active, and Sustainable Living sectors. During this conversation, Jon offers his views on the potential impact of Anthony Geisler's departure from Xponential, particularly on brand acquisition efforts and the process of selling new franchises. They delve deeper into insights around the lack of proof points and data available for potential franchises to properly assess the likelihood of success in a specific location. Topics discussed include: ● Anthony Geisler's departure from Xponential and its potential impact. ● The lack of sufficient proof points and location-specific performance data provided to potential franchisees before large-scale sales begin. ● Variability in boutique fitness studio build costs and revenue potentials. ● Lessons learned from Xponential and F45's rapid expansion strategies. Outlook on the fitness industry and opportunities for brands. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 0:00 Intro 1:27 The changes at Xponential Fitness 09:20 Investment in brands and the impact of rapid growth 12:35 Boutique fitness models and build out costs 16:25 Lack of proof points and how to educate potential investors opening up in the fitness market 18:37 The regulations required by franchises 23:37 How the impact of the news from Xponential will impact expansion strategies 32:38 Final thoughts

On this week's episode of LIFTS, Matthew Januszek, CEO of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks speak with Bruce Smith, Founder of Hydrow, the leading connected rower that brings the on-water experience of rowing straight to your home. They discuss Hydrow's recent developments, including the acquisition of a digital resistance training company aimed at transforming strength training. Bruce shares his vision of combining rowing, strength and other modalities into a single connected fitness platform. He also offers his perspective on Peloton's challenges and potential paths forward under new leadership. They explore topics like motivation, incentives, and how technology can be leveraged to improve long-term user adherence. They also consider trends in the industry, such as the growing emphasis on whole health and wellness. Topics discussed include: ● Hydrow's acquisition of a digital resistance company and plans to integrate strength training. ● Peloton's leadership changes and challenges. ● Using technology and data to better understand user motivation and incentivization. ● The growing trend of whole health and wellness among fitness brands. ● Predictions for the future of connected fitness, including potential consolidation in the industry. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 0:00 Intro 2:39 Who are Hydrow 6:59 New Strength Training Technology 12:19 The Challenges facing Peloton and how to turn it around with a North Star 17:42 Future Fitness Motivators 20:44 The role of celebrity endorsements 23:15 Science Daily – Research on immediate rewards increasing long-term activity 29:06 How important is it brands embrace Whole Health Living? 30:36 Final thoughts

On this week's episode of LIFTS. Escape Fitness CEO, Matthew Januszek and Mo Iqbal, Founder & CEO of SweatWorks sit down one on one to discuss their thoughts on the changing landscape of the health and fitness industry. They explore opportunities for partnering brands with the LIFTS podcast and examine challenges faced by companies like Stages. Matthew and Mo also dive into trends in wellness offerings, industry consolidation, and how brands can better serve evolving consumer needs. Tune in to hear their insights on navigating change and pursuing new opportunities for progress in this dynamic sector. Topics discussed include: ● Partnering brands with the LIFTS podcast. ● New product launch of Escape Fitness' GLUTE BOX. ● Challenges faced by indoor cycling brand Stages during the pandemic. ● Trends in wellness offerings like recovery spaces and personalized programs. Industry consolidation and how gyms and suppliers can differentiate their services. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 0:00 Intro 1:31 Why and How to be a part of the LIFTS podcasts 4:58 New Product Launch – the Escape GLUTE BOX 6:34 The Struggles of Stages in Indoor Cycling 13:32 Fitness Industry Consolidation and Innovation 19:18 Equinox partnering with Pumpkin Health to offer personalization 21:37 Trends in Wellness, Recovery, and Premium Offerings 30:50 Health and Fitness Association Report Insights

On this LIFTS podcast Escape Fitness CEO, Matthew Januszek and Mo Iqbal, Founder & CEO of SweatWorks sit down with one of the industry's most experienced strategic leaders, 2023 EY Entrepreneur of the Year Mid-Atlantic and President & CEO for [solidcore], Mr. Bryan Myers. In this podcast, we discuss our thoughts on the industry post-FIBO, as well as recent headlines making waves within the industry including the launch of HYROX365, findings from The Global Wellness Economy report, and the mental and emotional factors associated with weight and body image. Topics discussed include: The growth of FIBO as an international fitness trade show. ● The success of HYROX and the launch of HYROX365. ● Findings of The Global Wellness Economy report. ● The controversial advice from 'fat activist' Virginia Sole-Smith. ● The mental and emotional factors associated with weight. ● The challenges of parenting healthy lifestyles in modern society. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 0:00 Intro 4:23 The growth of Hyrox and its partnerships 9:41 Fitness and wellness entrepreneurship in the US 12:22 The Global Wellness Economy Report 15:12 US healthcare spending and outcomes 18:44 Mental and emotional weight in relation to body image 23:53 Challenges of parenting in modern society 28:46 Wellness, consciousness and investing in health

On this LIFTS podcast Escape Fitness CEO, Matthew Januszek sits down with one of the industry's most forward thinking and straight talking physiologists and wellbeing consultants. In this episode, our guest shares his thoughts on a need to redefine 'fitness' and 'wellness' and move away from a focus on selling processes in favor of outcomes. He also discusses this take on the introduction of GLP-1s and shares the three health markers be believes to be the best predictors of longevity. Join us in welcoming Oliver Patrick to LIFTS. Topics discussed include: ● The need to redefine the language we use to describe the 'fitness' industry. ● The value in selling outcomes rather than process. ● Importance of benchmarking and tracking health and performance improvement. ● Three key measures of health: VO2 Max, Skeletal Mass and Mobility. ● Integrating fitness and healthcare, with a focus on GLP-1 and its impact on muscle mass and health. Lobbying and its impact on healthcare policy. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/

Welcome to the latest episode of L.I.F.T.S, recorded live at EuropeActive Health and Fitness Forum in Cologne. Here, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks are joined by some of the industry's most respected and successful influencers, insight experts and investors to talk about the Latest Industry Fitness Trends and Stories shaping the future of the sector. On this episode, our hosts dive into the detail with: Karsten Hollasch, Global Private Equity Leader Financial Advisory, Herman Rutgers Ambassador, EuropeActive, Ian Mullane, Founder and CEO, Keepme.ai, Utku Toprakseven, Chief Product Officer, 4Global, Eric Falardeau, Partner, Montreal Global Leader, McKinsey's Fitness & Wellness Group and Jop Gerritsen, Partner, Amsterdam Topics discussed include: ● Fitness trends at home, outdoors and in-club. ● The impact of VAT reduction on market penetration. ● Digital tools, wearables and the potential in the European market. ● 2030 European participation targets. Can we reach them? ● The impact of AI in the fitness industry. ● Using AI generated data in fitness industry, with a focus on privacy and value exchange. ● Data in evidencing the value of physical activity in a preventative health care system. ● Using social value as a metric to measure the health impact of physical activity. ● Three ways AI can support the fitness industry's growth right now: Classical AI, Copilot (Chatbot) and Automated Content Generation. ● Decarbonizing the fitness industry, potential for cost savings and environmental impact. ● Do consumers make buying decisions based on the sustainability of the goods and services? ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 0:00 Intro 1:00 Karsten Hollasch & Herman Rutgers 22:56 Ian Mullane | CEO of Keepme.ai 40:57 Eric Falardeau & Jop Gerritsen | McKinsey & Company 1:06:41 Utku Toprakseven | Chief Product Officer of 4Global

In this week's episode of LIFTS – your a bite-size dose of the Latest Industry Fitness Trends and Stories - hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks, are joined by Lisa Kuecker, serial entrepreneur, public speaker and founder of international boutique fitness consultancy sensation, Studio Grow. In this LIFTS podcast, topics include: ● GLP-1s move into mainstream via COSTCO prescriptions. ● The positive effect of exercise for those taking GLP-1s. ● Merger of Orangetheory and Self Esteem Brands (Anytime Fitness). ● Fitness franchises and expansion strategies. ● Technogym's impressive financial 2023 performance. ● The huge commercial opportunity presented by the sale of used equipment. ● Shift from hardware to service – The next play for fitness kit provider. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 0:00 Intro 02:45 Introducing Lisa Kuecker, founder, Studio Grow 04:28 The value of taking intentional time off work 06:21 Introduction of GLP-1 prescriptions by COSTCO 07:21 GLP-1's move into mainstream 09:23 Reducing GLP-1 side effects through exercise 14:03 Merger of Orangetheory and Self Esteem Brands (Anytime Fitness) 17:14 Fitness franchises and expansion strategies 23:26 Technogym's impressive financial 2023 performance 24:40 The huge commercial opportunity presented by the sale of used equipment 26:52 Shift from hardware to service – The next play for fitness kit providers?

After a few weeks of broadcasting inspiring interviews with the movers and shakers at international events, welcome back to our regular L.I.F.T.S, a bite-size dose of the Latest Industry Fitness Trends and stories hitting the headlines and stirring up debate. In this week's episode, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, are joined by Andrew Kolman, Vice President of Global Product Development, Matrix Fitness at Johnson Health Tech. Conversation focuses on three news-busting stories: the merging of two brand titans - Orangetheory and Self Esteem Brands, the acquisition of Bowflex by Johnson Health Tech and the raising of $1.8 Billion by Equinox. In this LIFTS podcast topics include: ● The potential impact of a merger between Orangetheory and Self Esteem Brands. ● The challenges and opportunities of merging two hugely successful brands. ● Leveraging fitness brands for cross-promotion and personalized experiences. ● The potential that drove Johnson Health Tech 's acquisition of Bowflex. ● Managing the fusion of fitness and entertainment. ● The impact of Equinox's $1.8 billion investment on the wider industry. ● Designing fitness lines to address under-served market segments. ● Fitness industry trends, premium offerings, consumer behavior. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 0:00 Intro 1:32 Merger of Orangetheory and Self Esteem Brands (Anytime Fitness) 2:20 Key role of data and analytics 4:26 Combining two franchise businesses for growth and the importance of a united leadership 7:20 Leveraging fitness brands for cross-promotion and personalized experiences 10:29 Johnson Health Tech's acquisition of Bowflex 12:43 What made Bowflex such an attractive proposition 19:56 Managing the transition of fitness into the content and entertainment space 25:03 Equinox's raising of $1.8 billion 28:10 Onyx: Designed to address under-served segments of the market 29:21 Fitness industry trends, premium offerings, consumer behavior.

With guests today located across all different time zones, welcome back to a truly international episode of L.I.F.T.S, a bite-size dose of the Latest Industry Fitness Trends and stories hitting the headlines and stirring up debate. In this week's episode, ahead of FIBO and the European Health Futures Forum (EHFF), hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, are joined by Jennifer Halsall-de Wit, a member of EuropeActive's Inclusion Advisory Board, and Beau de Leeuw, a transgender advocate. Through their work, both of our guests' pioneer diversity, equity and inclusion research in the European fitness sector in order to empower everybody to achieve their full potential by uncovering hidden barriers, biases and systemic hurdles obstructing progress. In this LIFTS, we discuss some topics that are really sparking debate including: ● Planet Fitness revoking a woman's membership after she photographed a transgender member in the locker room. ● Inclusivity versus privacy in fitness environments. ● Safety for trans and non-binary individuals within gyms. ● Cases where situations have been exploited and politized unnecessarily. ● How the younger generations are redefining the process. ● The need to make uncomfortable decisions in order to progress. ● The media scrutiny of Andrew Huberman, his private life and cancel culture. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/ 0:00 Intro 2:52 Planet Fitness's policy amidst locker room issue 9:56 Gender identity and locker room comfort levels 11:22 Safety for trans and non-binary individuals 13:07 Gender-neutral changing rooms 15:00 Safety, culture and identity in a diverse society 21:26 Inclusivity in gyms and gender identity 25:05 Inclusivity in fitness industry and cancel culture 29:18 Media scrutiny of a public figure's private life

On this week's episode of the Escape Your Limits podcast, we are joined by John Jaquish, a doctor of biomechanical engineering on a mission to educate the world as to why traditional weightlifting is a waste of time. Driven by an obsessive interest in bone health stemming from his mothers' osteoporosis diagnosis, invented the X3® – a device that improves bone strength, whilst limiting the risk of injury, through the application of variable (adaptive) resistance. Dr. Jaquish is absolutely committed to advancing oesteogenic load research and travels the world speaking about its implications. A number of his articles have been printed in medical journals and he has also written and published a couple of books: 'Oesteogenic Loading' and 'Weight Lifting is a Waste of Time – And So Is Cardio. There's A Better Way To Have The Body You Want'. Whilst Dr. Jaquish is a disruptor and very happy to question the effectiveness of traditional weight training techniques, his findings are also supported by several independent studies. His methods are used in training the world's most elite athletes and associations such as the entire Miami Heat organization, various NFL and NBA players, as well as Olympians. In this podcast, John talks extensively about: ● Strength training and maximizing muscle growth. ● Volume training, hypertrophy and stretch-induced training. ● Nutrition, Hydration and 'The Carnivore Diet.' ● Semaglutide, weight loss and lifestyle changes. ● Big changes coming to Testosterone Replacement Therapy. ● Genetic outliers and impacts on training. To learn more about Dr. John Jaquish, click here: https://www.jaquishbiomedical.com/ https://primalmedical.net/ ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/

Welcome to our exclusive podcast, recorded live at IHRSA 2024, in LA. In this episode, hosts Matthew Januszek, Co-Founder of Escape Fitness is joined by Ian O'Dwyer, Co-Founder of Feel SOMA and Richard Boyd, Director of Global Wellness Designs, to discuss all things recovery and taking a more complete approach to improving lives worldwide in the Wellness, Health & Fitness Industry. Topics discussed in this episode, include: ● Structuring the concept of recovery within fitness. ● Stress, inflammation and fluid flow and recovery. ● How eustress can actually build resilience. ● Debating cold therapy and cryotherapy. ● Importance of movement and mobility. ● Fascial mobility and how to train fascia in different directions. ● Integrating recovery into fitness spaces. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/

Welcome to the latest episode of L.I.F.T.S. In this episode, recorded live at IHRSA, the USA's largest fitness industry trade show, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks, are joined by two incredibly inspirational individuals whose vision, ambition and leadership is pioneering the evolution of the fitness sector. Please join us in welcoming Anthony Geisler, Founder and CEO, Xponential Fitness and Philipp Roesch-Schlanderer, Founder and CEO, EGYM to today's very special IHRSA inspired LIFTS episode. Topics discussed include: · The growth of Xponential Fitness. · Fitness and wellness trends and the rise of the boutique market. · Taking a macro rather than micro view of trends. · Xponential's Lindora acquisition. · Scaling business through acquisition and franchising. · The birth and growth of EGYM. · EGYM Genius –AI powered training. · The power of Interoperability. · The future of fitness for health: workout like a pill. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/

Welcome to the latest episode of L.I.F.T.S. This episode is part of a series of recordings live from the EMEA's biggest Health, Fitness, Wellness and Sports Festival, Beyond Activ. In this episode, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks, are joined by industry heavyweight, Chris Clawson, recently appointed Chief Commercial Officer at EGYM and former Life Fitness CEO, to discuss the status of the fitness industry as well as the opportunities and challenges facing the future of fitness. Topics discussed in this LIFTS episode, include: · Looking at the fitness industry with a fresh set of eyes. · The challenge of inbreeding within the fitness industry. · Different market phases; laggards, leaders and drivers. · The reasons why Peloton was so successful. · From content creation to capturing, captivating and keeping the customer. · Fitness Industry growth in the Middle East. · AI-powered fitness technology and its impact. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/

Welcome to the latest episode of L.I.F.T.S. This episode is the second part of a two-part podcast series recorded live at the EMEA's biggest Health, Fitness, Wellness and Sports Festival, Beyond Activ, Feb 20-22, 2024. In this episode, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks, dive into the opportunities that exist for operators, suppliers, investors and developers keen to establish a presence in the UAE. Our hosts are joined by an eclectic mix of international industry disruptors, all finding their way and successfully developing businesses in the KSA and wider UAE region. Please welcome to this podcast, Adnan Alkhalaf , Leejam; Lindsay Madden-Nadeau, Red Sea Global; Herman Rutgers, EuropeActive; Dr. Dimitri Koutsoubakis, & Gareth Jones, Wellfit; David Stalker, Group CEO MyZone and Jennifer Vaughan Maanavi, Physique 57. Topics discussed in this LIFTS episode, include: · The impact of Beyond Activ in the KSA. · Prevalent KSA population health issues tacked by an active lifestyle. · A winning mindset for business success in the KSA. · Responsible tourism and regenerative development in Saudi Arabia. · Setting new standards and building sustainable Giga environments. · How the KSA can learn from the rest of the world to drive growth and success. · The importance of 'network' and 'collaboration.' · The challenges of educating a population. The need to 'love' rather than 'wow' consumers. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/

Welcome to the latest episode of L.I.F.T.S. This episode is part-one of a two-part podcast series recorded live at the EMEA's biggest Health, Fitness, Wellness and Sports Festival, Beyond Activ, Feb 20-22, 2024. In this episode, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks, talk to fitness and wellness operators experiencing huge success in the Kingdom of Saud Arabia (KSA) and take a deep dive into the reasons why, right now, the KSA is providing the perfect environment for culturally aligned fitness and wellness businesses to thrive. On this episode our hosts are joined by: Abdul Mohsin, Brand Ambassador, Delta Fitness Abbas Almas, Senior Director of Marketing, Sales and Business Development, Kun Sports Ross Stewart Campbell, Founder and CEO, Beyond Activ Shadan Alsagri, Deputy COO, Leejam Sports Emlyn Brown, Global Senior Vice President, Accor Jason Tubbs, CEO, Fitness First Middle East Nathan Clute, CSO, Armah Sports Company In this episode, topics discussed include: · KSA's Fitness Business Blueprint: Components of success. · Cultural considerations when hosting an event in the KSA. · Saudi Arabia's Active Vision 2030. · Cultural evolution in the KSA and its impact on the fitness industry. · Collaboration: key to creating luxury fitness and wellness environments. · Building sustainable giga environments. · The talent challenge: recruiting and training quality personal trainers. · Cultural challenges: Importing western brands into the KSA. Why 1Rebel did not succeed in the KSA. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/

Welcome to the latest episode of L.I.F.T.S, this is part one of two podcasts live from the Connected Health and Fitness Summit in Los Angeles, interviewing some high caliber guests to debate the interesting topics, trends and conversations hitting the fitness industry headlines. In this episode, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks, are joined by Evelyn Webster, CEO of SoulCycle, Calley Means, Co-Founder of TrueMed, Dean Kelly, CEO of Gainful, Mark Watterson, CEO of iFIT and Emma Forrest, Consumer Portfolio Director at Kisaco Research. In this episode, topics discussed include: Why SoulCycle stepped back from ties with social issues. The 'sick care' system; incentivizing sickness to subsidize recurring revenue. The healthcare budget scandal as large outlay goes to pharmaceutical products. The rise of chronic health care conditions and the metabolic health crisis. The triangle mix of content, hardware and software. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/

Welcome back to L.I.F.T.S, your bite-size dose of the Latest Industry Fitness Trends and stories hitting the headlines and stirring up some debate. This week L.I.F.T.S comes live from the Connected Health and Fitness Summit in LA. Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks, are joined by Joe Vennare, Co-Founder of Fit Insider, the premier source of news and analysis shaping the fitness industry. In this episode, live from the show, they debate about: · ● Challenges facing brick-and-mortar gyms in low utilization, data analysis, and engaging customers beyond workouts. · ● Nike expanding into wellness festivals and experiences to directly connect with consumers. · ● Samsung launching a smart ring, are they falling behind in innovation. · ● Potential for market saturation in fitness industry at 25% penetration. · ● Rapid rise of GLP-1 prescriptions and impact on fitness industry. ● Concerns about excessive data overload stressing consumers. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/

Welcome back to L.I.F.T.S, your bite-size dose of the Latest Industry Fitness Trends and stories hitting the headlines and stirring up some debate. This week's episode discusses the latest launches, acquisitions, collaborations and expansions, as hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks, are joined by Jack Thomas, Co-Founder of The Fit Guide, host of the Fitness Business Asia podcast and Founder of Base Bangkok. In this episode, they debate about: ● Fitness growth and opportunities in the Middle East. ● Planet Fitness launches PF Media Network; an omnichannel advertising strategy. ● New connected, AI digital studio experience from Lumen Fitness. ● STRONG Pilates ramps up global strategy with 50 studios planned for Japan. ● The expansion of ROWFORMER, a concept2 rower built into a Reformer Pilates bed. ● WaterRower acquires CITYROW in connected fitness consolidation. ● How Adidas and Bumble have united to disarm gym intimidation. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/

For this week's episode of the Escape Your Limits Podcast, we headed over to Fit Expo, Los Angeles to check out the latest innovations and get involved in the conversations shaping the future of the global fitness industry. During our time at the show we interviewed some of the leading experts, influencers and disruptors including Michael Myers and D'Juan Woods founders of Ultimate Athlete Bootcamp (UAB),Stan Morisseau weight loss specialist and founder of IMBULKY, celebrity trainer, Ramona Braganza and global dance and health coach Andrew 'Dance Fever' Jones In this episode we explore a diverse array of topics including: The importance of self-belief, mental toughness and resilience Building a 1 million following on Tik Tok The distracting impact of multi-tasking The power of sleep and the role of technology in wellness tracking The power of Self Actualization ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/

Welcome back to L.I.F.T.S, your bite-size dose of the Latest Industry Fitness Trends and stories hitting the headlines and stirring up some debate. This week's episode discusses data from the industries latest research reports, The 2023 IHRSA Global Report and The 2023 U.S. Health & Fitness Consumer Report, as hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks, are joined by Pamela Kufahl, Senior Director of Communications with IHRSA, and Melissa Rodriguez, Market Research Advisor for IHRSA. By digging into the data of these reports, the team get into discussions about: IHRSA's three pillars; education, advocacy and research. Market size and consumer behavior. In-person and digital member touchpoints. Training trends; Pilates, strength and treadmills. Intersection of fitness and healthcare. The holistic approach; recovery, mental health and longevity. Fitness evolution and advocacy efforts. Click-to-cancel regulations. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/

On this week's episode of the Escape Your Limits podcast, we are joined Paul Byrne, an innovative leader whose focus on progression and innovation has been instrumental in shaping the fitness industry as we know it. Today, Paul is a Partner at Harrison Co, a consumer-focused investment bank helping clients make the right strategic business decisions to capitalize on the rapidly changing consumer economy. Recently the company released a report exploring 'The Impact and Opportunities of GLP-1s for the Fitness and Wellness Industry'. In this podcast we dive into the detail, drawing on Paul's extensive firsthand industry experience to understand how fitness operators can optimize the introduction of these new 'miracle' weight loss drugs. Paul is perfectly placed to comment, thanks to his extensive experience of driving innovation and growth in the fitness industry. Over the course twenty years, Paul transformed Precor from a 'one trick pony' into a multi-product world renowned fitness company over the course of a twenty-year period. In addition to bringing to market iconic equipment innovations including the elliptical (EFX®) and the adaptive motion trainer (AMT), during his time as President, Paul also kick-started the gym floor technology revolution with the introduction of Precor's Preva - a personalized fitness technology providing tailored workouts, popular apps and live tv to cardio machine users. There are few people who know more about the need to adapt to changing market conditions or the value in keeping a head of the curve with products and services relevant to the ever-changing needs and wants of the consumer. In this podcast, Paul talks about: The rationale behind the report. Defining GLP-1s – how they work, what benefits they deliver. How GLP-1s can be accessed. The disruption GLP-1s will cause to the fitness, wellness, weight loss and other industries. Whether GLP-1 use will drive more or less people to gyms. The need for gyms to adapt to accommodate GLP-1 users. A call for specialist coaches who understand GLP-1s. The fusion of fitness and wellness with traditional healthcare. The global adoption of GPL-1s. To learn more about Paul Byrne click here https://www.linkedin.com/in/paul-byrne-a930408/ To request a free copy of the Harrison Co report entitled: "The Impact and Opportunities of GLP-1s for the Fitness and Wellness Industry', visit Harrisonco.com ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/

Welcome back to L.I.F.T.S, bringing you the Latest Industry Fitness Trends and stories hitting the headlines and stirring up some debate. This week's episode covers some big headlines as hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks, discuss some of the fitness, health and wellbeing stories hitting the headlines. Every week, our hosts discuss the breaking news, providing their own perspective on the headlines whilst provoking thoughts and conversations. In today's slightly extended episode, discussions cover: Muscle Centric Medicine and its link to longevity. IKEA's entry into the home fitness market and the potential impact. Apple acquiring Peloton – insights, feasibility and impact. Patent infringement in the Fittech and Wellness industries. Apple's brand image versus its commercial objectives. Diversity, Equality, Inclusion (DEI) – can brands be everything to everyone? Bryan Johnson's anti-aging Blueprint project. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/

On this week's episode of the Escape Your Limits Podcast, we head straight to the beating heart of innovation, walking the floor at CES 2024, Las Vegas, the most powerful tech event in the world, to interview thought leaders and put some of the industry's most exciting new products and ideas to the test. From digital strength training, smart yoga mats and air-quality monitors, to infrared light therapy devices, complete solutions and office wellness products that generate power as you work, CES 2024 did not disappoint. From the show floor, we caught up with industry experts including Barry Warrington, CEO at The EnergyLounger, David Araica from Ergomotion, Jørgen Solstad, Head of Consumer Products at Airthings, Jordan Mascaro, Marketing Manager with LifeSpan Fitness, Vinod Ajjarapu, CEO & Founder of Wellnesys and Cheng Chieh Wu with Guangzhou Yuandong Smart Sports Technology. Discussing what each expert is pioneering, supporting and recognizing in the fast-moving world of fitness, this podcast highlights: The EnergyLounger, a cutting-edge, ergonomically designed full body red and near-infrared light therapy device. Yogifi, a smart yoga mat which learns from instructors to better guide users through content and personalized feedback. Ergomotion, a complete sleep solution with smart technology to allow users a better, deeper knowledge of the body during rest. The importance we should place on the air we breathe with Airthings, creators of smart air quality monitors and purifiers. Office wellness products that generate power while you work from LifeSpan Fitness. Digital strength training equipment from Guangzhou Yuandong Smart Sports Technology. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/

Welcome to this week's LIFTS, live from CES 2024, the most powerful tech event in the world, showcasing the latest innovations in AI, connected fitness, healthcare and much more. On this week's episode, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks, take to the show floor to interview some exciting start-ups breaking onto the scene as well as established businesses taking the future of fitness by storm. They speak with Connor Holowachuk, Co-Founder of Eigen Fitness, Debra Strougo, fitness industry expert, speaker and advisor, Fritz Desir, CEO of Proxie Health, Gary Simpson, Founder of Myrow and Steffan Weiss, CEO & Founder at Straffr and Julian Barnes, CEO and Co-Founder BFS In this episode, the team discuss; Eigen Fitness' new innovation 'Node', an AI powered wearable which quantifies and personalizes strength training. The future of single device wearables. Dialling up the market with passion projects from small, incubator founders. Proxie Health, a new care analytics and coordination platform. Myrow introducing a 22-inch, Peloton-style display for Concept2 rowers. Smart resistance bands and suspension trainers from Straffr. The role of tech in solving the global public health crisis. Driving profitability in boutique businesses. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/