Education Marketing Leader with Chris Rapozo

Higher Ed budgets are tight, but delivering a seamless user experience (UX) shouldn't be out of reach.In this week's episode of the Education Marketing Leader podcast, I had the pleasure of speaking with Melanie Lindahl, Senior UX and Web Designer/Developer at The University of Texas School of Law and newly minted 2024 HighEdWeb Red Stapler Award winner. 🏆Melanie shared key takeaways from her award-winning presentation, highlighting the power of low-budget UX strategies for universities and colleges of any size.Below are the 3 most actionable insights from our conversation:1️⃣ Start Small: You Don't Need a Big Budget"Even with limited resources, UX work is still incredibly important," says Melanie. You don't need expensive tools to conduct user research—surveys and quick tests can be invaluable and require minimal budget.👉 Pro Tip: Use a simple survey to identify user pain points at the beginning of a project—it'll save time and money down the line.2️⃣ Test, Don't AssumeMelanie emphasized the importance of testing early."If you're unsure about a design decision, don't just rely on assumptions. Do quick tests with real users—even if it's over donuts!" 🍩💡 Takeaway: Don't be afraid to ask students for feedback, no matter how small the test may seem.3️⃣ Demonstrate the ROI of UX to LeadershipOne of the biggest challenges Melanie highlighted is justifying UX investments to leadership.Her advice?Show how UX improves both user experience and business goals. The ROI is clear—better UX means less post-launch troubleshooting, saving both time and budget.What's one small step you can take today to improve your university's UX?For more on budget-friendly UX strategies that deliver real results, catch the full episode with Melanie Lindahl!If you're in higher education marketing, this episode is packed with actionable tips you can apply right now.Listen to the episodes now.Until next time. ✌

In today’s episode of the Education Marketing Leader podcast, I spoke with Melissa Greiner, VP of Marketing at CampusESP, about the crucial role parents play in the entire student journey – from the college selection process to graduation. 🎓👩‍🎓 Here's what we uncovered:👉 Parent Engagement is EvolvingColleges are recognizing that families are central to decision-making. Today's students WANT their parents involved, so institutions must adapt to meet this need. 👪👉 Finding the Right Communication MixEmail remains the go-to for parents – it's where they spend the most time. But when urgency is needed, SMS texting breaks through the clutter and drives action. 📩📱👉 Overcoming Challenges in CommunicationLimited time, money, and people? We hear you! 📉Institutions need tools that not only streamline communication but also offer content support, making it easier to connect with parents effectively without adding extra strain on resources.👉 Tailored Content is KingBlanket communications just don't cut it anymore. ❌ Personalization is key. By leveraging CRM integrations, schools can ensure that newsletters and portals provide parents with only the most relevant information.👉 Boosting Student Retention Through Parent EngagementParents often act as the first line of support when students face challenges, whether it’s academic struggles or navigating the complexities of campus life. 🧑‍💻📚Data shows that students with engaged parents have up to an 8% higher retention rate."Today's students turn to their families as advisors. If schools aren't communicating effectively with parents, they're missing a key part of the decision-making process." – Melissa Greiner 🎯Engaging parents is about more than just sending information; it's about delivering meaningful, relevant content that supports students from admission to graduation.🎧 If you want to dive deeper into these insights, catch the full episode on the [Education Marketing Leader podcast]. 🎙️👉 Follow Melissa Greiner for more on parent engagement strategies and subscribe to the show for the latest trends in higher ed marketing!Until next time. ✌️#HigherEdMarketing #ParentEngagement #StudentSuccess #EducationMarketingLeader

Marketing Non-JD Law Programs: Lessons from Wake Forest University School of LawIn the latest podcast episode of the Education Marketing Leader podcast, I spoke with Tara Ebrahimi, Executive Director of Marketing & Communications at Wake Forest University School of Law.We covered how to market niche, non-JD programs effectively.Here are the key takeaways for higher-ed law school marketers:1️⃣ Quick and Clear Messaging is EssentialTara emphasized that explaining the program's benefits in a few seconds is crucial for grabbing attention.2️⃣ Different Programs, Different StrategiesMSL: Wake Forest uses a multi-pronged approach—digital marketing, B2B outreach, regional ads, and social media campaigns. The focus is on highlighting why someone needs this degree and why Wake Forest is the best choice.LLM: For international students, her team relies heavily on partnerships with alumni networks. This builds credibility in markets where Wake Forest isn't as well-known.3️⃣ Leverage Alumni NetworksAlumni success stories are a key component of marketing both programs. Wake Forest recently launched a LinkedIn group for LLM alumni, turning them into ambassadors and tapping into organic word-of-mouth marketing.4️⃣ Prioritize the Right MetricsConversion rates (both RFIs and applications) are the main success metric. Tara also uses engagement data, like click-through rates, to assess what's working and where to make adjustments.Connect Tara on LinkedIn to continue the conversation.For more on Wake Forest's law programs, visit its website.This episode is packed with actionable insights for marketing niche academic programs.Don't miss it.Until next time. ✌#HigherEdMarketing #LawSchoolMarketing

Higher education websites are complex.Outdated content mixed with new information makes it hard for visitors to find what they need.In this episode of the Education Marketing Leader podcast, Sara Kelzer of Cludo shares how optimized site search can simplify this and help universities improve user experience.Here are the highlights:🚩 Challenges in Higher Ed WebsitesUniversities face hurdles like decentralized content management and complex structures.Sara explains how this creates friction for visitors trying to find key information, especially students seeking details on tuition, programs, and more.💡 Why Optimized Site Search MattersCludo's search tools help reduce friction, making it easier for users to find relevant content.By prioritizing data-driven decisions, institutions can manage their site more effectively, reducing internal politics about what content should rank higher.🔍 Leveraging Search AnalyticsKey metrics like ineffective searches and zero-result searches help universities spot gaps in their content.Sara shared how one institution used this data to redirect users to another college for a discontinued program, showing the power of smart search.📱 Mobile Search OptimizationWith 20-40% of searches happening on mobile, Sara emphasizes keeping filters simple and ensuring relevant content appears quickly on mobile devices.🎓 Engaging AlumniSite search isn't just for students—it can also boost alumni engagement.Cludo allows cross-campus searches, helping alumni find relevant events or news that strengthen affinity with the institution.💡 Key Takeaways:Use search analytics to identify and fix content gaps.Optimize mobile search for a seamless experience.Leverage site search to engage both prospective students and alumni.🔥 Actionable Tip:Check your site search analytics today. Are visitors finding what they need?Connect with Sara on LinkedIn to learn how Cludo can improve your site search.Don't forget to follow the Education Marketing Leader podcast, share the episode, or leave a review of the show.Until next time. ✌️

In this episode of Education Marketing Leader podcast, I interviewed Sherika Attipoe, Assistant Director of Public Relations and Digital Media at Calhoun Community College. Sherika shared insightful strategies on how the college has successfully used personalized digital advertising to boost enrollment. Calhoun is a leading community college in Alabama. Sherika explains how the institution's focus on personalization and targeted campaigns helps it stand out in a competitive higher education market. She dove deep into the tactics and tools that work best for Calhoun's diverse audiences.She highlighted how the college's partnerships, accelerated programs, and workforce development initiatives have become key selling points for prospective students. Whether you're a marketing professional in higher education or simply interested in the power of digital ads in attracting your audience, this episode is packed with actionable insights and proven strategies that you can apply to your own campaigns. Key Topics Covered: [5:15] The unique partnership with Athens State University and how it enhances the student experience. [10:20] How personalized digital ads and accelerated programs drive enrollment. [18:00] Platforms that work best for Calhoun's digital ads: Facebook, YouTube, and Twitch. [22:35] The power of personalization in marketing and how Calhoun uses student success stories in their ads. [38:00] Advice for small marketing teams on enhancing their digital strategies. "It's not just about advertising a program; it's about showing potential students that they belong here, that they can see themselves succeeding at Calhoun." – Sherika Attipoe Connect with Sherika: LinkedIn: https://www.linkedin.com/in/sherikaattipoe/ Resources Mentioned: Calhoun Community College: https://calhoun.edu/ Athens State University Partnership: https://calhoun.edu/calhoun-and-athens-state-sign-new-learning-assessment-mou-to-enhance-educational-pathways/ Subscribe and Follow. Stay updated with the latest episodes of Education Marketing Leader by subscribing on your favorite podcast platform. If you found this episode helpful, please leave a review and share it with your network! How do you use digital ads in your marketing strategy? Share your thoughts with Sherika and me on LinkedIn!

In the latest episode of the Education Marketing Leader, I interviewed Dustin Ramsdell, Client Success Manager at Direct Development and host of The Higher Ed Geek Podcast.We dove into the evolving landscape of Online Program Management (OPM) services and what universities need to know as the sector faces growing challenges.𝓚𝓮𝔂 𝓗𝓲𝓰𝓱𝓵𝓲𝓰𝓱𝓽𝓼:𝐎𝐏𝐌𝐬 𝐋𝐨𝐬𝐢𝐧𝐠 𝐆𝐫𝐨𝐮𝐧𝐝Universities are shifting away from the traditional OPM model due to rising costs and diminishing returns. The recent bankruptcy filing by 2U, a leading OPM, signals a broader trend where institutions are reconsidering long-term, revenue-sharing contracts.𝐄𝐧𝐫𝐨𝐥𝐥𝐦𝐞𝐧𝐭 𝐂𝐥𝐢𝐟𝐟 & 𝐂𝐨𝐬𝐭 𝐂𝐨𝐧𝐜𝐞𝐫𝐧𝐬Many institutions are opting to develop and manage their own online programs, avoiding the hefty fees OPMs require.As Dustin points out, while building in-house capabilities is more resource-intensive upfront, it offers institutions full control over their programs and branding.𝐓𝐡𝐞 𝐑𝐢𝐬𝐞 𝐨𝐟 𝐅𝐞𝐞-𝐟𝐨𝐫-𝐒𝐞𝐫𝐯𝐢𝐜𝐞The new model gaining traction? Online Program Enablers (OPEs).Instead of long-term partnerships, universities are moving toward short-term, fee-for-service agreements to meet specific needs, like video production or instructional design, without sacrificing control or profitability.𝐌𝐢𝐧𝐧𝐞𝐬𝐨𝐭𝐚'𝐬 𝐁𝐨𝐥𝐝 𝐌𝐨𝐯𝐞In a significant policy shift, Minnesota became the first state to ban OPM partnerships with public institutions, setting a precedent that could influence future federal regulations.𝐖𝐡𝐚𝐭’𝐬 𝐍𝐞𝐱𝐭?Dustin believes the future of OPMs lies in a more flexible, service-based approach. Universities can use external partners strategically to scale operations without being tied to costly revenue-sharing contracts.𝐌𝐞𝐭𝐫𝐢𝐜𝐬 𝐭𝐨 𝐖𝐚𝐭𝐜𝐡🔹 Cost of acquiring students🔹 Program scalability🔹 Quality control in in-house programs🎙 Tune in for more insights on how higher-ed institutions are navigating the digital shift and what it means for the future of online learning.Connect with Dustin on LinkedIn or check out The Higher Ed Geek Podcast for more discussions on the future of higher education.Until next time. ✌#HigherEducation #EducationMarketing #OPM #DigitalEducation #EnrollmentStrategies #MarketingInHigherEd

In this episode of the Education Marketing Leader podcast, I sat down with Dr. Tim Collins, President of Walsh University, to explore the vital role university presidents play in shaping and executing effective marketing strategies. Dr. Tim Collins is the President of Walsh University, with a distinguished background in the United States Air Force and a career dedicated to education and leadership. His innovative approach to university marketing has made him a prominent figure in higher education, known for his commitment to developing leaders of character. Whether you're a higher-ed marketer or a university leader, this episode is packed with actionable insights on leveraging leadership in marketing. 𝕂𝕖𝕪 𝕋𝕒𝕜𝕖𝕒𝕨𝕒𝕪𝕤: 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐓𝐡𝐫𝐨𝐮𝐠𝐡 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: Dr. Collins views marketing as a crucial leadership tool, essential for aligning university values with public perception. 𝐀𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜𝐢𝐭𝐲 𝐈𝐬 𝐊𝐞𝐲: Authenticity in communication builds trust and credibility. Dr. Collins uses videos and public messages to consistently reinforce Walsh University's values. 𝐏𝐫𝐞𝐩𝐚𝐫𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐑𝐞𝐟𝐥𝐞𝐜𝐭𝐢𝐨𝐧: Effective leadership requires time for reflection and strategic preparation. Give leaders time to reflect and craft messages that resonate. 𝐍𝐚𝐯𝐢𝐠𝐚𝐭𝐢𝐧𝐠 𝐂𝐮𝐥𝐭𝐮𝐫𝐚𝐥 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬: Communicating institutional values in a culturally sensitive environment is one of the biggest challenges in higher education today. 𝐄𝐧𝐠𝐚𝐠𝐢𝐧𝐠 𝐏𝐫𝐞𝐬𝐢𝐝𝐞𝐧𝐭𝐬 𝐢𝐧 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: Dr. Collins encourages higher-ed marketers to involve their presidents in marketing efforts, starting with small, actionable steps. 𝚁𝚎𝚜𝚘𝚞𝚛𝚌𝚎𝚜 𝙼𝚎𝚗𝚝𝚒𝚘𝚗𝚎𝚍: 📹 Walsh University YouTube Channel – Watch Dr. Collins' videos to see how he integrates leadership into marketing. 🖥 Walsh University Website – Learn more about the university and its programs. 🤝 Connect with Dr. Collins on LinkedIn – Follow Dr. Collins for more insights on leadership and higher education. Don't miss out on future episodes. Subscribe to the podcast on your favorite platform. Reach out to Dr. Collins on LinkedIn or visit Walsh University's website to learn more about his work. Enjoying the show? Leave us a review on Apple Podcasts to help others discover the podcast. Stay updated on all things higher-ed marketing by following the Education Marketing Leader podcast on LinkedIn and YouTube. Until next time. ✌

In this episode of the Education Marketing Leader Podcast, I spoke with Drake DelosSantos, Public Relations Manager at Midlands Technical College, about a topic we can all get behind:The value of internships for our students.Drake made it clear—internships aren’t just a nice-to-have; they’re essential.For students, internships offer a taste of the real world, helping them figure out if their chosen field is truly the right fit.Drake’s internship experience was pivotal, guiding him from internal communications to a career in external media and community relations.This is where students can really find their footing.In higher-ed marketing, we know the importance of connections.But are we teaching our students the same?Drake’s mentor played a crucial role in his career, even helping him land his current job.Internships allow students to build a network that can open doors long after graduation.At Midlands Tech, they’re not just filling internship spots—they’re creating opportunities that elevate the college’s brand.Drake highlighted a unique project where students send research to the International Space Station, a major PR victory that showcases the real-world impact of the college’s programs.Drake shared some success stories, like the former intern who’s now Midlands Tech’s Digital Coordinator.Her work in social media has significantly boosted the college’s presence.We should aim to highlight these outcomes in our comms strategies—showcasing how internships lead directly to successful careers.For those in higher-ed marketing, promoting internships isn’t just about filling a requirement—it’s about setting students up for success.Internships give students the experience, skills, and connections they need to thrive in their careers, and they also provide our institutions with incredible stories to tell.Want to connect with Drake and hear more?He’s on LinkedIn: Drake DelosSantos.Until next time✌️#HigherEdMarketing #StudentSuccess #Internships #PR

College and university leaders increasingly consider mergers and acquisitions to address financial, demographic, and operational pressures.But what happens when the dust settles and it's time to merge not just the institutions but their digital identities?When Commonwealth University of Pennsylvania faced the challenge of consolidating three distinct universities—Bloomsburg, Lockhaven, and Mansfield—into one cohesive entity, unifying their websites was monumental.My latest guest on the Education Marketing Leader podcast, Jacob Eiden, the university's former Web Content Specialist, helped spearhead this complex digital overhaul.Key Insights from the episode: 𝐓𝐞𝐜𝐡𝐧𝐢𝐜𝐚𝐥 𝐈𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐨𝐧 𝐀𝐜𝐫𝐨𝐬𝐬 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬Each campus operated on different content management systems (CMS). The solution? Migrate everything to a unified CMS, ensuring a seamless user experience across all campuses.𝐌𝐚𝐢𝐧𝐭𝐚𝐢𝐧𝐢𝐧𝐠 𝐋𝐞𝐠𝐚𝐜𝐲 𝐚𝐧𝐝 𝐈𝐝𝐞𝐧𝐭𝐢𝐭𝐲Despite the merger, each campus's individual identities were preserved. From mascots to campus colors, students and alumni still see the essence of their original institutions reflected in the new digital space.𝐎𝐯𝐞𝐫𝐜𝐨𝐦𝐢𝐧𝐠 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐡𝐚𝐨𝐬Jacob's team prioritized essential content, conducting rigorous audits to ensure only relevant and updated information made it to the new site.𝐒𝐄𝐎 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐟𝐨𝐫 𝐕𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲Redirects were meticulously planned, ensuring users searching for legacy URLs were seamlessly guided to the new content.𝐀𝐝𝐚𝐩𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐢𝐧 𝐭𝐡𝐞 𝐅𝐚𝐜𝐞 𝐨𝐟 𝐂𝐡𝐚𝐧𝐠𝐞A university realignment required adjusting strategies mid-project, showcasing the importance of being nimble and responsive.Jacob's story underscores the importance of adaptability, meticulous planning, and stakeholder communication in large-scale digital projects.His advice for institutions facing similar challenges?Engage stakeholders early, be transparent about changes, and always stay flexible.💡 Are you facing a website consolidation at your institution? Connect with Jacob Eiden on LinkedIn to leverage his expertise.He's currently #openforwork.Listen to the full episode for more insights and strategies from Jacob Eiden.Don't miss out on the valuable lessons for anyone navigating the complexities of higher education digital transformation.Until next time. 🎙️#HigherEd #WebDevelopment #DigitalTransformation #ContentStrategy #SEO #StakeholderEngagement #ChangeManagement

In the latest episode of the Education Marketing Leader podcast, I had the pleasure of sitting down with Jonathan Fonseca, Digital Marketing Specialist at Cape Cod Community College. Jonathan's journey from the fast-paced world of television news to finding his passion in community colleges is a testament to the power of following your true calling.Jonathan's career took a transformative turn when he moved from reporting and editing in television news to a role in digital marketing at Cape Cod Community College. Here, he discovered the unique impact he could make by telling authentic stories that resonate with prospective students. At Cape Cod Community College, Jonathan is deeply committed to a student-first approach on social media, particularly on Instagram, where the focus is on sharing real, unpolished experiences that offer a genuine glimpse into campus life.For Jonathan, the key to managing the many hats he wears—from social media to video production and digital advertising—lies in staying organized and prioritizing authenticity over perfection. He's a strong advocate for using tools like Notion to streamline his workflow, allowing him to keep everything in-house and maintain a consistent, authentic voice across all platforms.One of Jonathan's most powerful insights was his perspective on the evolving nature of social media in higher education marketing. He emphasized that today's audiences crave authenticity over polished, generic content."If you're posting graphics on your social media, stop. People want faces; they want authenticity," Jonathan advised, highlighting the shift toward more relatable, human-centered content.Jonathan's story is inspiring and practical for higher-ed marketers looking to make a real impact. His journey underscores the importance of staying true to authenticity and connection, especially in a digital landscape increasingly driven by real, relatable content.If you're eager to elevate your digital marketing efforts with these principles, don't miss this insightful episode of the Education Marketing Leader podcast.Until next time. ✌️#marketing #highereducation #higheredmarketing #socialmedia #communitycollege

In the latest episode of the Education Marketing Leader podcast, I spoke with Ardis Kadiu, Founder and CEO of Element451, to debunk 10 common myths about AI in higher education marketing.Ardis Kadiu is a leading expert in AI for higher education. Element451, his AI-first student engagement platform and CRM, enhances the student journey from initial contact to graduation.His insights are invaluable for higher education marketing professionals. Ardis addressed the following myths in during the episode:Myth 1: AI Will ReplaceOur Jobs Ardis clarified that AI augments human capabilities, handling mundane tasks and allowing marketers to focus on strategic work.Myth 2: AI is Only for Tech ExpertsAI technology is highly accessible, with English as the primary "programming language" thanks to conversational interfaces.Myth 3: AI Tools Are Too ExpensiveMany advanced AI tools are free or low-cost, providing significant value to institutions of all sizes.Myth 4: AI Can't Understand Human EmotionsGenerative AI models can recognize and respond empathetically to nuanced human emotions, enhancing student interactions.Myth 5: AI is a One-Size-Fits-All SolutionAI tools can be customized to meet specific institutional needs, making them versatile and adaptable.To get answers to the following five myths, you'll have to listen in.Number 8 is a game-changer!Myth 6: Implementing AI is Too Complex and Time-ConsumingMyth 7: AI Lacks CreativityMyth 8: AI Poses Significant Privacy RisksMyth 9: AI Detectors Can Always Identify AI-Generated ContentMyth 10: AI Changes Too Quickly to Keep UpTo learn more about AI in higher education marketing, connect with Ardis on LinkedIn.https://www.linkedin.com/in/ardis/Check out his Generation AI podcast on the Enrollify Network and follow Element451.https://www.enrollify.org/podcasts/generation-ai-podcastThis episode is packed with practical insights and debunks many myths surrounding AI in higher education marketing.Take advantage of this valuable discussion! Until next time. ✌️

In this episode of the Education Marketing Leader podcast, I spoke with Dan Baum, Executive Director of Strategic Communications at Anne Arundel Community College.Dan shares his extensive experience in education marketing, the importance of building healthy and high-performing teams, and how to prepare the next generation of higher education marketing leaders.Dan has been with Anne Arundel Community College for 13 years, bringing a wealth of experience from his background in education marketing.Before joining AACC, Dan ran two education-focused non-profits.He is a certified life coach and hosts the podcast "Redefine U."Key Points Discussed:Building a Healthy and High-Performing Team: Emphasizing collaboration, trust, support, and shared values within the team.Cultural Fit in Recruitment: Importance of a team approach in the hiring process to ensure a good cultural fit.Emotional Bonds and Farewells: Highlighting the importance of genuine connections and support within the team.Evolving Leadership Styles: Transitioning from a traditional leadership approach to a more compassionate, human-centered style.Encouraging Creativity: Supporting team members in pushing creative boundaries while maintaining institutional integrity.Continuous Learning and Curiosity: Fostering a culture of ongoing learning and curiosity within the team.Future Vision for Higher Ed Marketing: Embracing new technologies while maintaining fundamental values like relationships, integrity, and authenticity.Notable Quotes:"Trust and collaboration are the cornerstones of a healthy and high-performing team.""A healthy team is built on open communication, shared values, and genuine support for one another.""Evolving as a leader means unlearning old habits and adopting a more human-centered approach."Resources Mentioned:Podcast: Redefine UBook: Deep Work by Cal NewportCliftonStrengths Assessment: CliftonStrengthsConnect with Dan Baum:LinkedIn: Dan Baum at AACCIf you enjoyed this episode, please leave a review on your favorite podcast platform and share it with your network.For more insights on education marketing, follow Chris Rapozo on LinkedIn.Until next time! ✌️

My latest guest on the Education Marketing Leader told me, "I can't do anything for you," when I met her for the first time at NCMPR this March. What she meant was she was no longer in the market.I was there as a vendor, and she, a retired higher ed marketer, was an attendee. "You can talk with me," I responded, and that's what we did. I recently had the pleasure of interviewing Sally Cameron, Communication Strategist at ThreeC Strategy and former VP of College Communications at Bristol Community College (31 years!). She's also the former president of the National Council for Marketing & Public Relations (NCMPR). Here's what you should know:𝐌𝐞𝐧𝐭𝐨𝐫𝐬𝐡𝐢𝐩 𝐢𝐬 𝐂𝐫𝐮𝐜𝐢𝐚𝐥Sally emphasized the importance of mentorship. Her own career was shaped by a mentor who taught her to think strategically and manage budgets. She passed on that legacy.𝐇𝐢𝐫𝐢𝐧𝐠 𝐟𝐨𝐫 𝐏𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥Sally often hired people who might not have had the most experience but had a strong passion and desire to excel. 𝐏𝐫𝐚𝐜𝐭𝐢𝐜𝐚𝐥 𝐄𝐯𝐚𝐥𝐮𝐚𝐭𝐢𝐨𝐧She used practical tasks like creating recruitment campaigns to assess potential hires. This approach helped her understand a candidate's creativity and decision-making skills.𝐒𝐭𝐚𝐲𝐢𝐧𝐠 𝐔𝐩𝐝𝐚𝐭𝐞𝐝Sally was a pioneer in adopting new technologies at Bristol Community College. She introduced the college's first Facebook page and emphasized the importance of staying updated with new tools and technologies. Her boldness earned her Paragon Awards.𝐒𝐮𝐩𝐩𝐨𝐫𝐭𝐢𝐯𝐞 𝐄𝐧𝐯𝐢𝐫𝐨𝐧𝐦𝐞𝐧𝐭Creating a supportive environment where effort is valued over perfection is key. Sally protected her team from the consequences of mistakes and encouraged learning from experiences.𝐀𝐝𝐯𝐢𝐜𝐞 𝐟𝐨𝐫 𝐀𝐬𝐩𝐢𝐫𝐢𝐧𝐠 𝐇𝐢𝐠𝐡𝐞𝐫 𝐄𝐝 𝐌𝐚𝐫𝐤𝐞𝐭𝐞𝐫𝐬:Always be learning. Stay curious and keep up with new trends and technologies.Know your audience. Communicate in a way that resonates with them and fulfills their needs.Connect with Sally:Email: [email protected]: Sally CameronIf you enjoyed this episode, please leave a review and share your thoughts.Your feedback helps me improve and reach more highly educated marketing professionals.Until next time. ✌️

"A well-structured content calendar is your secret weapon in higher ed marketing."I recently had the pleasure of hosting Rita Winthrop, a talented Freelance Copywriter and former Assistant Director of Undergraduate Admissions at Salve Regina University, on the latest episode of the Education Marketing Leader podcast.Rita's extensive experience in higher education and content creation made her the perfect fit to discuss establishing a successful content strategy via a structured content calendar.Rita spent 7-8 years working in admissions and marketing communications at the university.After transitioning to College Board and Element 451, Rita ventured into freelance content creation, focusing on higher-ed tech companies, amongst others.I hired Rita as a contractor for Hannon Hill, where her exceptional content creation skills have been a great addition to our content marketing efforts.Key Insights from the episode:Importance of a Content Calendar:Planning Ahead: Rita emphasized the need for a structured content calendar to stay relevant and track performance.Data-Driven Adjustments: Reviewing past data helps refine strategies and ensure content remains impactful.Understanding Academic Seasons:Admissions and Enrollment: Tailoring content to key academic seasons ensures effectiveness.Personalized Communication: Hyper-personalized content resonates well with prospective students, especially through text messaging.Balancing Stakeholders:Cross-Department Collaboration: Regular meetings and shared calendars keep all stakeholders aligned.Utilizing Tools: Rita recommends using tools like Google Calendar to maintain a shared content calendar.Final Advice:Start Small: Begin with a few key pieces of content each month and build out gradually.Leverage Community: Collaborate with colleagues to share ideas and best practices.Get in Touch with Rita:LinkedIn: Rita WinthropEmail: [email protected] in to the full episode for more insights.If you enjoyed this episode, please leave a review and share your thoughts.Your feedback helps me improve and reach more highly educated marketing professionals.Until next time. ✌️

🎙 In the latest episode of the Education Marketing Leader, I had the pleasure of hosting Blair Lee, the Director of Marketing and Communications at Colorado State University and Special Assistant to the President for Brand Advancement at the Community College of Aurora. Blair has extensive experience in higher education marketing, having taken several institutions through brand overhauls. His expertise and leadership have driven enrollment and increased impact, making him a key figure in the field. Blair shared valuable insights on how higher education institutions can successfully navigate a complete brand overhaul, such as: 🔍 Indicators for a Brand Overhaul: When people have different perceptions about your institution, you have an identity crisis. Ensure your brand is synonymous with a clear, unique identity. 🤝 Importance of Leadership Buy-In: Executive support is crucial for the success of any brand overhaul, and leaders must set clear expectations while providing autonomy to their marketing teams. 👣 Initial Steps for a Brand Overhaul: Empower your creative team and trust their expertise while hiring the best talent, even from the private sector, for a fresh perspective. Engage all stakeholders, including students, faculty, and staff. ❌ Common Pitfalls: Ensure robust systems and project management are in place, and avoid trying to handle the overhaul without support. 📈 Measuring Success: Track increases in enrollment and advancement dollars while monitoring the growth in your institution's recognition and reputation. Position your institution to meet future demands and changes in the educational landscape. 💡 Advice for Higher Ed Marketers: Approach the overhaul step by step, starting with digital assets, as they are the first point of contact for many. Connect with Blair: LinkedIn: https://www.linkedin.com/in/leeblairt/ Instagram: @thehigheredcreative Website: higheredcreative.net Blair's expertise and actionable insights are invaluable for any higher education institution considering a brand overhaul. Don't miss this episode to learn from one of the best in the field. Until next time. ✌️ P.S. A special thanks to Jeff Ebbing for the recommendation. #marketing #highereducation #branding

In the latest episode of the Education Marketing Leader podcast, we spoke with Sandra Sergio Sotto, International Student Recruiter for the Swiss School of Management's Madrid campus.Here are key takeaways for higher education marketers:Highlight Affordability: Emphasize the cost-effectiveness of your institution’s location. Madrid offers lower living costs and tuition compared to Australia, Canada, and the UK, making it an attractive option for students.Enhance Customer Experience: Improve student interactions through educational agents in their home countries. Offer flexible learning options, like Madrid’s nomad visa, allowing students to work and study simultaneously.Leverage Regional Demand: Target regions with high demand for international education, such as India, Pakistan, Bangladesh, and African countries. Ensure favorable migration policies to attract these students.Use Current Students as Ambassadors: Connect prospective students with current students or alumni from their country for firsthand insights and a sense of inclusion. Highlight student testimonials and experiences on your platforms.Showcase Unique Selling Points: Promote your location’s cultural, social, and historical aspects. Madrid’s safety, cultural experiences, and lifestyle are major draws. Emphasize international accreditations and small class sizes for personalized attention.Address Common Concerns: Be transparent about visa processes, accommodation options, and other logistics. Partner with local immigration lawyers and housing providers to offer reliable support.Effective Marketing Channels: Utilize social media platforms like Facebook, Instagram, LinkedIn, and YouTube. Engage directly with prospective students on student forums and communities.Personalized Communication: Personalize email campaigns and follow-ups to build relationships with prospective students. Maintain regular, meaningful communication to keep them engaged and informed.Sandra’s approach focuses on transparency, personalized communication, and leveraging local partnerships to build trust and attract international students.Implementing these strategies can enhance your international recruitment efforts.“We always highlight that Madrid is one of the safest cities in the world, and this assurance is crucial for both students and their parents,” Sandra shared.Connect with Sandra and the Swiss School of Management:Website: madrid.ssm.swissLinkedIn: Swiss School of ManagementInstagram: ssm.global and ssm.madridFacebook: Swiss School of Management, MadridFor more insights, listen to the full episode and connect with Sandra on LinkedIn.Until next time. ✌️

In the latest Education Marketing Leader podcast episode, I spoke with Megan Smedley, Director of Public Relations and Alumni Engagement at Maysville Community and Technical College and Assistant Director for District 2 at the National Council for Marketing & Public Relations.Megan's journey from a local reporter to comms leader in education offers valuable lessons for higher education marketers."Student success stories are my bread and butter because they are so powerful, not just for our community and college but for me as an individual," says Megan.That's why this episode focused on leveraging student stories in higher education marketing.Key Takeaways for Higher Ed Marketers:Leverage Authentic StoriesGenuine, relatable student success stories can significantly boost your institution's appeal and resonate deeply with prospective students.Highlight Overcoming AdversityStories of students overcoming challenges, like addiction or financial hardship, inspire and motivate others facing similar situations.Use Student TestimonialsStudent testimonials act as powerful endorsements of your institution, providing social proof and enhancing credibility.Tailor Stories to Your AudienceCustomize student stories to fit the interests and needs of your target audience, ensuring they are impactful and relevant.For more about Megan's strategies and success stories, connect with her on LinkedIn or listen to the full episode of the Education Marketing Leader podcast.For more insights, tune into the full episode and follow Megan on LinkedIn.🌟 If you enjoyed the episode, please hit like, subscribe, and leave a review. 🙏Until next time. ✌️

My latest guest on the Education Marketing Leader podcast was Jordan Burleson, VP of Digital Advertising at Beacon Technologies.Jordan shared some critical insights on digital advertising tailored for higher education institutions.Here are the key takeaways:𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐢𝐬 𝐊𝐞𝐲Jordan emphasized that many higher ed institutions struggle with delivering personalized experiences.🔸 Meet students where they are.🔸 Cater to different stages (undergrad, graduate programs).🔸 Avoid one-size-fits-all messaging.𝐁𝐮𝐝𝐠𝐞𝐭𝐢𝐧𝐠 𝐟𝐨𝐫 𝐈𝐦𝐩𝐚𝐜𝐭Jordan provided realistic budget suggestions:💰 Comprehensive university advertising: $15,000/month.💰 Individual programs: Minimum $2,500/month.𝐄𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐌𝐢𝐱Jordan highlighted the most effective channels:🔹 Google Ads: Paid search and remarketing are essential.🔹 Social Media: Platforms like Meta and TikTok can complement but shouldn't be the sole focus.𝐋𝐚𝐧𝐝𝐢𝐧𝐠 𝐏𝐚𝐠𝐞𝐬 𝐌𝐚𝐭𝐭𝐞𝐫A common pitfall is landing pages lacking clear CTAs:☑ Add options like "Request Information" alongside "Apply Now."☑ Cater to different stages of the student journey.𝐌𝐞𝐚𝐬𝐮𝐫𝐢𝐧𝐠 𝐒𝐮𝐜𝐜𝐞𝐬𝐬Focus on tracking the right conversions:📈 Key Metrics: Conversion rates, cost per conversion, click-through rates.📉 Beware of Misleading Metrics: High session durations without conversions can be deceptive.𝐀.𝐈. 𝐢𝐧 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠Jordan's take on A.I.:🤖 Use A.I. for generating ideas and optimizing ad copy.👨‍🔧 👩‍🔧 Keep the human touch for final decision-making and strategy implementation.𝐓𝐫𝐞𝐧𝐝𝐬 𝐭𝐨 𝐖𝐚𝐭𝐜𝐡✍ User-Generated Content: Engage students to create authentic content.📹 Short-Form Videos: Leverage platforms like TikTok and YouTube Shorts.If you're in higher-ed marketing, these insights from Jordan are gold. 🥇For a deeper dive, listen to the full episode and connect with Jordan on LinkedIn for more expert advice on digital advertising in higher ed.Want more episodes like this?Follow the Education Marketing Leader podcast for the latest tips and strategies in higher-ed marketing.Until next time. ✌P.S. Have you implemented any of these strategies in your digital advertising? Share your experiences in the comments!#Marketing #Highereducation #HigherEdMarketing #DigitalAdvertising #EducationMarketingLeader

"You need people who want to be on your campus, who want to work in higher education, and who will help your culture grow."In the latest episode of the Education Marketing Leader podcast, I had a powerful conversation with Eddie Francis, Principal of Edify Ventures, LLC, and host of "I Wanna Work There."We dove deep into employer branding, a crucial element for attracting and retaining top talent in higher education.Here are the highlights:🎯 Importance of Purpose: Eddie emphasized the value of purpose-driven work environments where employees feel their contributions matter."Great employees do attract great students," says Eddie.💼 Development Programs: Effective mentorship and talent development programs are crucial. Conferences and micro-credentials can boost staff motivation and growth.🛠 Internal Alignment: Aligning HR, marketing, and institutional effectiveness is the first step toward creating a cohesive employer brand. This alignment ensures a unified talent attraction, experience, and retention approach.💬 Storytelling: Highlighting faculty and staff stories can significantly enhance your institution's appeal. Authentic narratives resonate and build a positive campus culture.🛡 Psychological Safety: Addressing and ensuring psychological safety is vital, especially with the emerging Gen Z workforce. A toxic environment can severely damage your employer's brand.For more insights, tune into the full episode and follow Eddie on LinkedIn.🌟 If you enjoyed the episode, please hit like, subscribe, and leave a review. 🙏Until next time. ✌#HigherEducation #Marketing #HigherEdMarketing #EmployerBranding #EducationMarketingLeader #Podcasting #TalentManagement #CampusCulture

In the latest episode of the Education Marketing Leader podcast, I spoke with Cheryl Temple, Director of Communications & Financial Aid at Stark College & Seminary.Cheryl shared her strategies for reaching non-traditional students and managing marketing on a tight budget.Here's what you'll learn from the episode:Serving Non-Traditional StudentsDiscover how Stark attracts and supports a diverse age range of students, with an average age of 40.Learn about the unique challenges and solutions in serving an underserved educational area in South Texas.Effective Marketing StrategiesMaking Students the Hero: Understand how highlighting student success stories can inspire prospective students and build trust.Local Partnerships: Learn how partnering with local organizations helps Stark effectively reach its target demographic and build genuine community relationships.Flexible and Affordable EducationFind out how Stark offers high-flex courses that allow students to choose between in-person, online, or video classes on a weekly basis.Leveraging Technology and TrendsSee how Stark uses AI to automate communication and streamline processes, benefiting both staff and students.Get insights into the importance of flexible programming in meeting the needs of busy adult learners.Overcoming Marketing ChallengesGain tips on maximizing resources with cost-effective tools like Canva and CapCut for content creation.Hear Cheryl's advice on making the best use of available technology, even if it's just a smartphone camera.Tune in to this episode for a deep dive into how Stark College & Seminary effectively markets to non-traditional students and manages to make a significant impact with limited resources.Connect with Cheryl Temple on LinkedIn for more insights into her work.Listen now and enhance your higher-ed marketing strategies!Until next time! ✌️

It's podcast Thursday, and I'm excited to share highlights from my recent interview with Raffi DerSimonian, VP & Chief Strategy Officer at ERI and Principal at DerSimonian LLC. 🎙️Raffi's journey into higher education marketing is nothing short of inspiring. Starting with a passion for music, 🎸 he transitioned into marketing and found his niche in higher-ed. 🎓This episode dives into how AI revolutionizes website redesigns in higher education marketing. Here are the key takeaways from our conversation:𝙆𝙚𝙮 𝙎𝙩𝙧𝙖𝙩𝙚𝙜𝙞𝙚𝙨 𝙛𝙤𝙧 𝙐𝙨𝙞𝙣𝙜 𝘼𝙄 𝙞𝙣 𝙒𝙚𝙗𝙨𝙞𝙩𝙚 𝙍𝙚𝙙𝙚𝙨𝙞𝙜𝙣:🔍 AI tools can analyze user behavior to provide insights into what works and what doesn't, ensuring a more intuitive and engaging website.🤝 AI allows for highly personalized content. By analyzing visitor data, AI can tailor content to meet the specific needs and interests of different user segments, making your website more relevant and engaging.📈 AI can optimize your website's SEO by analyzing trends and keywords, ensuring that your content is always optimized for search engines. 🔮 AI can predict future trends and behaviors based on historical data, helping you stay ahead of the curve. 𝘾𝙤𝙢𝙢𝙤𝙣 𝙋𝙞𝙩𝙛𝙖𝙡𝙡𝙨 𝙖𝙣𝙙 𝙃𝙤𝙬 𝙩𝙤 𝘼𝙫𝙤𝙞𝙙 𝙏𝙝𝙚𝙢 𝙬𝙞𝙩𝙝 𝘼𝙄:🖥 AI provides valuable insights into user behavior. Use AI to continuously monitor and adjust based on user interactions.🤓 AI can help simplify user journeys by highlighting the most important features and content for your audience.𝘼𝙄 𝙏𝙤𝙤𝙡𝙨 𝙖𝙣𝙙 𝙏𝙚𝙘𝙝𝙣𝙞𝙦𝙪𝙚𝙨 𝙛𝙤𝙧 𝙒𝙚𝙗𝙨𝙞𝙩𝙚 𝙍𝙚𝙙𝙚𝙨𝙞𝙜𝙣:🖼 Use AI tools to analyze the visual appeal and performance of your site. 🤜 🤛 Implement AI personalization engines to deliver customized experiences to each visitor. This increases engagement and retention.Raffi's insights underscore the transformative power of AI in website redesigns for higher education marketing. 👏For those looking to dive deeper into these topics, connect with Raffi on LinkedIn and listen to the full episode of the Education Marketing Leader podcast. 🎙Don't miss this episode if you're ready to leverage AI to enhance your website redesign. Until next time! ✌️#HigherEdMarketing #HigherEducation #Podcasting #WebsiteRedesign #DataDriven #UserExperience #Personalization

🎓 Tune into the latest Education Marketing Leader podcast episode as Dr. Carrie Phillips, Chief Marketing Officer at the University of Arkansas at Little Rock, joins me to delve into effective strategies for managing the impending demographic Enrollment Cliff.Episode Highlights:🔹 Confronting the Enrollment CliffDr. Phillips discusses proactive measures for addressing the anticipated decline in traditional-aged college students due to demographic shifts. This is critical for higher-ed marketers looking to stay ahead in student recruitment and engagement.🔹 Mastering Personalized MarketingPersonalization is vital from the first student interaction, whether it's through digital platforms or during a campus tour. Dr. Phillips emphasizes creating content that resonates personally to boost student engagement and retention.🔹 Cultural Sensitivity in MarketingWith changing demographics, it's essential to tailor marketing efforts to meet the diverse needs of prospective students effectively.🔹 Strategic Resource AllocationUnderstand where to direct your marketing resources to make the most impact. According to Dr. Phillips, supporting students through personalized communication plays a crucial role in their educational journey.🔹 The Power of PrintContrary to popular belief, print isn't dead. Dr. Phillips shares how targeted print materials can significantly influence prospective students by providing a tangible connection to the institution.🔹 Analytics and FeedbackLearn how to leverage data and student feedback to refine your marketing strategies, ensuring your efforts resonate with your target demographic.This episode is packed with insights for higher-ed marketing professionals who want to navigate demographic changes with innovative and effective strategies.Connect with Dr. Phillips on LinkedIn for more insights and check out her insightful blog andcarrieon for all things higher education marketing.🎧 For a deep dive into adapting and thriving in the face of demographic shifts, make sure to listen to this episode!🌟 If you enjoyed the episode, please hit like, subscribe, and leave a review. 🙏Until next time. ✌#HigherEducation #Marketing #DemographicEnrollmentCliff #EnrollmentCliff #Podcasting

In the latest episode of the Education Marketing Leader podcast, I sat down with RJ Thompson, a seasoned digital strategist and educator from the University of Pittsburgh.RJ shared some incredible insights on transforming community engagement and educational marketing through innovative strategies.💡 Key Takeaways:Marketing Education Over InstitutionsRJ emphasizes the importance of marketing the value of education itself, rather than just the institutions offering it. This approach not only attracts more genuine interest but also fosters a culture of lifelong learning.Community Impact through DesignWith extensive experience in revitalizing post-industrial towns, RJ discusses using design and marketing to stimulate economic development and community engagement, proving that creative strategies can lead to substantial local change.Empathy in EducationHe highlights the critical role of empathy in education, advocating for a focus on student experiences and needs, rather than traditional marketing metrics.🚀 Actionable Strategy:RJ suggests that educators and marketers in higher education should engage more deeply with the communities they serve. This means not just teaching or marketing to them but listening and responding to their needs to facilitate real growth and opportunity.📚 For those looking to dive deeper into innovative educational strategies and community engagement, this episode is a must-listen! Connect with RJ on LinkedIn to continue the conversation and explore more about his transformative approaches to education and marketing.🔗 Listen to the full episode by following the link in the comments below.🌟 If you enjoyed the episode, please hit like, subscribe, and leave a review. 🙏Until next time. ✌#Highereducation #HigherEdMarketing #EducationMarketing #Marketing #MarketingLeadership

In the latest episode of the Education Marketing Leader, I had the pleasure of talking with Jaime Hunt, an award-winning CMO and host of the Confessions of a Higher Ed CMO podcast. Jaime recently announced that she has a thrilling new venture, launching her own consulting firm:Solve Higher Ed🔑 Key Insights from my conversation with Jaime:Transition from CMO to Consultant: After a distinguished career, Jaime felt the pull to start her own firm to amplify her impact across multiple institutions, tackling pressing challenges like the enrollment cliff and the need for improved student retention strategies.AI in Higher Education: Jaime shares practical tips for integrating AI tools into higher-ed marketing strategies, pushing beyond the hype to enhance operational effectiveness.Student Retention Focus: One of Jaime's primary missions is enhancing student retention through strategic communications and robust journey mapping, areas often overlooked in traditional recruitment-focused marketing efforts.Jaime's shift from a CMO to a consultant is both a career change and a strategic move to foster broader improvements in the higher education sector. Her agency aims to deliver high-value, cost-effective solutions, especially for institutions that might not have the budget for larger agencies but still need to innovate and improve.Jaime's journey offers insights into navigating career transitions with strategic foresight and unwavering passion. Whether you're a marketer in the trenches or a leader looking to reshape your institution's future, there's plenty to learn from her bold moves and visionary approaches.🔗 Listen to the full episode by following the link in the comments below.Connect with Jaime for collaboration or consultation.🌟 If you enjoyed the episode, please hit like, subscribe, and leave a review. 🙏Until next time. ✌#HigherEdMarketing #EducationMarketing #CareerTransition #Marketing #StudentRetention #MarketingLeadership

This week's Education Marketing Leader podcast episode concludes our community college series hosted in honor of Community College Month.I'm excited to share my conversation with Jeff Ebbing, Director of Marketing and Communications at Southeastern Community College and former National Council for Marketing & Public Relations president.I first met Jeff at NCMPR's National Conference in Orlando last year and got to know him better during a fun run through the streets of Seattle at this year's conference. Our conversation centered around practical strategies for higher-ed marketers. We explored how to craft messages that reach, resonate, and inspire action among audiences, providing tangible steps for implementation.Episode Highlights:Strategic Messaging: Jeff shared how simplifying complex messages like their "Get Paid to Go to Nursing School" campaign dramatically increased engagement and conversions. This practical approach cuts through the noise, reaching students where they're most attentive.Audience Engagement: We discussed the importance of directly engaging with students to gather feedback, utilizing programs like the Blackhawk Ambassadors. This real-time input shapes more relevant and impactful campaigns.Innovative Media Use: From traditional billboards to digital platforms, Jeff emphasized the need to constantly adapt and experiment with media channels to keep messages fresh and effective.Adapting to Change: Highlighting the evolution from traditional to digital tactics, Jeff provided insights on staying ahead in the rapidly changing landscape of digital marketing in education.This episode is a must-listen for all higher-ed marketers looking to sharpen their strategies and push the envelope on their campaigns.🌟 If you enjoyed the episode, please hit like, subscribe, and leave a review. 🙏Until next time. ✌P.S. Be sure to connect with Jeff and follow Southeastern Community College social to see the strategies in practice. Resources mentioned during the episode: SCC Ad: Erin Wagner: "I know you can do this"https://www.youtube.com/watch?v=MCReC9t6u1c

In the latest episode of the Education Marketing Leader podcast, I had the pleasure of speaking with Maya Demishkevich, the Chief Marketing Officer at Carroll Community College. Maya shared groundbreaking strategies on how her team uses social media to help Carroll Community College retain its students.One of the insights shared were the five key pillars affecting student retention:💲 Financial Burden: Engaging content that informs students about scholarships, financial aid, and budget management tips.🎓 Academic Challenges: Promotions for tutoring services and study groups to bridge knowledge gaps.👶 🛠️ Balancing Commitments: Support resources for adult learners and working students, showcasing flexible learning options.🧘‍♂️ Mental Health: Awareness campaigns focusing on wellness resources and support systems available on campus.🤝 Student Assistance Resources: Highlighting campus services like career counseling and health services, ensuring students know how to access these resources.💡 Why It's Crucial: These pillars represent students' core challenges, and addressing them through social media can significantly enhance their college experience and likelihood of success.Strategic Takeaways for Marketers:1️⃣ Targeted Campaigns: Each piece of content is tailored to address specific student needs, making social media a critical touchpoint for support.2️⃣ Faculty Involvement: Empowering faculty to participate in social media efforts amplifies reach and authenticity.3️⃣ Student Ambassadors: Leveraging student voices to relate and resonate, making the message more impactful.Tune in to the full conversation on the Education Marketing Leader podcast today. 🌟 If you enjoyed the episode, please hit like, subscribe, and leave a review. 🙏Until next time. ✌P.S. Be sure to connect with Maya and follow Carroll Community College on social to see how they put the advice Maya shared into practice.#HigherEducation #Marketing #StudentRetention #SocialMediaStrategy #Podcast

In the latest episode of the Education Marketing Leader, I had the pleasure of interviewing Jason Houlihan, MBA, the Executive Director of Marketing and Events at Del Mar College. 🎓I heard Jason speak at the 2024 NCMPR National Conference in Seattle last month and was so inspired by his talk that I invited him on the show. 🎙We focused the episode on how to craft memorable marketing messages in higher education.Here are the key takeaways:𝐄𝐦𝐛𝐫𝐚𝐜𝐞 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐅𝐢𝐫𝐬𝐭Jason emphasizes the power of digital marketing, especially in engaging today's tech-savvy students. From memes that resonate with local culture to the strategic use of YouTube Shorts and Instagram Reels, it's about meeting students where they are.𝐒𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠 𝐢𝐬 𝐊𝐞𝐲Jason shared how Del Mar College uses storytelling to connect with students, making them the heroes of their educational journey. This approach not only enhances relatability but also boosts engagement and enrollment.𝐁𝐮𝐝𝐠𝐞𝐭-𝐒𝐦𝐚𝐫𝐭 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧𝐬Budget constraints are always a concern, so Jason highlighted the importance of cost-effective marketing strategies. Leveraging AI and CRM tools can automate and streamline processes, allowing marketers to focus on creativity and human interaction.𝐂𝐨𝐧𝐭𝐢𝐧𝐮𝐨𝐮𝐬 𝐋𝐞𝐚𝐫𝐧𝐢𝐧𝐠 𝐚𝐧𝐝 𝐀𝐝𝐚𝐩𝐭𝐚𝐭𝐢𝐨𝐧The landscape of digital marketing is ever-changing. Jason's approach involves constant learning and adapting to new platforms while ensuring brand consistency and engagement across all channels.🔗 Want to hear more about how Jason is transforming the marketing landscape in Corpus Christi, Texas? Tune in to the full conversation on the Education Marketing Leader podcast.🌟 If you enjoyed the episode, please hit like, subscribe, and leave a review. 🙏Until next time. ✌P.S. Be sure to connect with Jason and follow Del Mar College on social to see how they put the advice Jason shared into practice. #HigherEducation #Marketing #DigitalMarketing #Storytelling #Podcast

In the latest episode of the Education Marketing Leader podcast, Abby Humbel, Digital Marketing Manager at Hagerstown Community College, shared practical insights on implementing student influencer marketing. 💡Here's a breakdown of the episode:💠 Strategy IntroductionAbby explained the shift towards using student influencers to create authentic, relatable content that reflects real student experiences, aiming to connect with prospective students on a genuine level. 🤜 🤛💠 AdvantagesThe authenticity and relatability of student-created content stand out.Successful campaigns include study tips and "day in the life" videos, resonating well due to their genuine insight into student life. 🎓💠 ImplementationAbby outlined the process of working with student influencers who operate as contractors, producing content independently while adhering to set guidelines to ensure brand alignment and authenticity. 😎💠 Metrics and DiversityImportance is placed on engagement metrics and the diversity of influencer groups to ensure broad relatability.This approach helps refine the strategy and ensure that the content appeals to a wide audience. 📈🔑 Key TakeawaysAbby emphasized the need for clear program guidelines, the value of diversity among influencers, and the importance of balancing informative and entertaining content. 🤓For more detailed insights, Abby's full discussion offers a roadmap for starting or enhancing a student influencer marketing program at your college or university. Connect with her on LinkedIn for more on digital marketing in education.🌟 If you enjoyed the episode, please hit like, subscribe, and leave a review of the Education Marketing Leader. 🙏Until next time. ✌

In the latest Education Marketing Leader podcast episode, I sat down with Maria Kuntz, Communications Director at the University of Colorado Boulder.Maria shared her unexpected journey into higher education marketing and her commitment to inclusivity in communication. 💡Key insights for higher education marketing professionals:♦ Inclusivity Starts with Acknowledgment:Recognizing you don’t have all the answers is the first step toward fostering an inclusive environment.♦ Training is Crucial:Educating your team on bias and identity reduces fear around discussions of difference, enhancing inclusivity in your campaigns.♦ Safety to Learn:A psychologically safe team space encourages learning from mistakes, which is vital for developing inclusive storytelling.♦ Be Intentional with Storytelling:It’s about lifting diverse voices and ensuring content resonates authentically with a wide audience, respecting cultural nuances.♦ Retention Focus: Beyond attracting underrepresented students, focus on creating supportive environments to improve retention.♦ Mindful Questioning:Avoid unnecessary identity-based questions in interviews unless they serve a clear purpose in the context.♦ Navigating DEI Initiatives:With shifting policies, it’s essential to adapt and maintain a commitment to diverse and inclusive narratives.♦ Start Small and Be Curious:Implementing an inclusive mindset in marketing strategies begins with one project. Approach it with curiosity and be open to feedback.Maria’s advice emphasizes the importance of slowing down to ensure the inclusivity of both the process and the narrative. For those looking to explore inclusive marketing practices in higher education more deeply, connecting with Maria on LinkedIn could offer further insights.Listen to the full episode for a comprehensive understanding of integrating these principles into your marketing strategies.#HigherEdMarketing #InclusiveMarketing #EducationMarketingLeader

In the latest episode of the Education Marketing Leader podcast, I had the pleasure of hosting Elliot Lollis, a Senior Brand Strategist at Up&Up. We discussed how colleges and universities can elevate their institution's brand amid the stiffening competition.Below are some takeaways from the show: 👂 Listen Before You LeapThe cornerstone of Elliot's strategy revolves around deep listening—understanding the unique DNA of an institution before crafting a brand story that resonates with both internal stakeholders and prospective students.🗝 Authenticity is KeyElliot emphasizes the importance of genuine storytelling. It's about capturing the essence of an institution's values, culture, and vision.🤝 Collaboration Across DepartmentsElliot discussed the silos within institutions that can impede a cohesive brand strategy. Her solution? Foster cross-departmental collaborations as a way to unify the brand voice and experience.😵 Avoiding the PitfallsElliot was candid about the missteps to dodge in higher education marketing—from the perils of inconsistency to underestimating the power of student voices in storytelling.🛠 Tools and TrendsAlways ahead of the curve, Elliot shared insights into the latest trends and tools that are reshaping how we approach brand strategy in higher education, underscoring the importance of staying adaptable and learner-centric.🎧 Why This MattersAs higher education marketing professionals, understanding the interplay between brand strategy, storytelling, and audience engagement is critical. Elliot's insights illuminate the path to stronger brand alignment and encourage us to think outside the traditional marketing playbook.For those eager to dive deeper into the world of brand strategy and storytelling, connect with Elliot on LinkedIn. Take advantage of the latest conversation with actionable strategies, personal anecdotes, and a roadmap to branding success.Until next time.✌️#highereducation #marketing #branding #pocdast

In the latest Education Marketing Leader podcast episode, I was thrilled to welcome Julie Johnson Novara, the visionary behind Julie Johnson Writing Services. 🔏With a rich background in international studies, education, and a deep-seated love for storytelling, Julie brings a fresh perspective to crafting compelling content strategies for higher education institutions. 💡Here are some key insights from the episode: 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐂𝐥𝐚𝐫𝐢𝐭𝐲Begin by clearly understanding your content goals, knowing your audience intimately, and choosing the right channels to engage them.𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐅𝐢𝐫𝐬𝐭Emphasize thorough research to grasp the nuances of your student body's needs and aspirations, ensuring your message hits home.𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐁𝐚𝐥𝐚𝐧𝐜𝐞Achieve the right mix of informative and promotional content, tailoring your approach to inform, engage, and inspire your audience without overwhelming them.𝐀𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜 𝐒𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠Leverage your institution's unique stories to foster a genuine connection with prospective students and showcase real impact and value.𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐯𝐞 𝐘𝐞𝐭 𝐆𝐫𝐨𝐮𝐧𝐝𝐞𝐝Stay abreast of evolving trends like AI and virtual reality, but anchor your content in the authenticity only human-created narratives can provide.𝐌𝐞𝐭𝐫𝐢𝐜𝐬 𝐓𝐡𝐚𝐭 𝐌𝐚𝐭𝐭𝐞𝐫Focus on KPIs that truly reflect engagement and conversion, adjusting your strategy to optimize performance and ROI.𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐯𝐞 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐢𝐭𝐲Encourage a synergistic environment where marketers, content creators, and academics collaborate to produce content that resonates and attracts.𝐄𝐥𝐞𝐯𝐚𝐭𝐞 𝐘𝐨𝐮𝐫 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲Julie advocates starting with well-defined objectives and progressively refining your approach based on audience feedback and evolving trends. Whether it's through impactful stories, innovative formats, or strategic engagement, the goal is to create content that deeply connects with your audience. 🤜 🤛Tune in to glean actionable advice that will:🔸 Empower you to refine your content strategy🔸 Engage prospective students more effectively, and🔸 Amplify your institution's narrative in the competitive landscape of higher education.🖇 Connect with Julie on LinkedIn to explore further insights into effective content strategy in higher education, or visit her website at www.johnsonwriter.comUntil next time. ✌️#marketing #highereducation EducationMarketing #HigherEdContent #ContentStrategy #Podcasting

🎙️ Exciting Recap from the Latest Episode of the Education Marketing Leader Podcast! 🚀In a recent episode, I learned about public scholarship and how to amplify research through podcasting from Robert S. Li 🎓🎙, co-founder of University FM and Professors.fm. For all you higher education marketing professionals, this episode is a wellspring of innovative strategies and valuable insights!🔊 Amplifying Faculty Voices Through Podcasting:Robert shared his journey from the University of Michigan to co-founding University FM, a platform transforming the landscape of higher education communication. We explored the transformative power of podcasts in making scholarly research accessible, engaging, and relevant to the broader public.🎓 The Power of Public Scholarship:We dove into how podcasts serve as a bridge, connecting complex academic research with the community, enhancing the institution's impact and reach. Imagine the potential when your faculty's groundbreaking research resonates with a global audience!🎧 Strategic Insights for University Podcasts:Whether you're contemplating a faculty-hosted show or a student-driven podcast, the key lies in aligning with your university's core message. We dissected the podcast production process into strategic phases.📈 Elevating Your University's Brand:Robert highlighted how scholar-hosted podcasts could significantly boost your university's reputation, drawing in prospective students eager to learn from renowned experts firsthand.🤔 Who Should Host? Navigating Choices:The decision between a faculty member or a marketer hosting your podcast can be pivotal. We discussed how this choice affects brand consistency, audience connection, and the overall success of your podcasting endeavor.Don't miss this rich discussion with actionable insights tailored for higher education marketers looking to innovate and elevate their institution's voice in the digital sphere.🔗 Connect with us to stay ahead in the dynamic world of education marketing, and tune in for more episodes that empower your strategies and spark transformation.Until next time, keep pushing the boundaries of educational marketing! ✌️#EducationMarketing #HigherEd #Podcasting #PublicScholarship #UniversityFM #InnovationInEducation

As a J-School grad, I'm always excited to speak with a TV reporter gone higher-ed marketer. During the latest Education Marketing Leader podcast episode, I spoke with Siobhan Lopez, the Assistant Director of Media Relations at Southern New Hampshire University. Siobhan's journey is a narrative that's as compelling as it is instructive.Here's the scoop:Siobhan's decade-long stint in broadcast journalism was more than a career—it was a masterclass in storytelling. Transitioning to higher ed marketing, she's now turning the spotlight on SNHU, proving that every great institution has a story to tell. Journalist's Instinct: Imagine leveraging a reporter's eye in your marketing strategy. That's Siobhan for you!Her advice? Hire those who know a reporter's beat, likes, and dislikes. Their storytelling is as effective as it is transformative. Pitch Perfect: These days, it's no longer just about pumping out press releases. It's about sending the right ones to the right outlets.Siobhan's mantra is clear – understand your audience, tailor your pitch, and watch your story get picked up.Real Relationships: Forget mass emails. Siobhan's success with media placements is all about those personal connections, knowing what journalists want, and delivering stories that resonate. It's networking gold. 🤝Authenticity is KeyIn a world buzzing with content, authenticity wins. Siobhan's work exemplifies this: turning SNHU's narratives into compelling, sought-after media stories that inspire and engage. 🌟🗣Siobhan's Takeaway: Transform your approach, think like a journalist, and tell stories that matter. Siobhan's background is impressive, and her episode is a blueprint for education marketers aiming to make a real impact.Eager to amplify your university's stories with the same finesse? Connect, share, and engage with this episode's golden insights. 🎓P.S. A special thank you to Kirk Hazlett, a former Education Marketing Leader podcast guest, and mutual connection, for introducing me to Siobhan.#EducationMarketing #HigherEdInnovation #MediaRelations #Storytelling #MarketingStrategy

Just dropped an insightful conversation with the brilliant Harrison "Soup" Campbell, Head of Community Experience at ZeeMee, where we dove deep into the evolution of student engagement in the higher education space. 🎓💡Soup shared his incredible journey from University Admissions Pro to the groundbreaking work ZeeMee is doing to revolutionize how colleges and universities connect with prospective students. 🌟🔑 𝕂𝕖𝕪 𝕋𝕒𝕜𝕖𝕒𝕨𝕒𝕪𝕤:𝐄𝐚𝐫𝐥𝐲 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐢𝐬 𝐂𝐫𝐮𝐜𝐢𝐚𝐥: The shift from a digital portfolio platform to a thriving social community emphasizes the importance of early and authentic engagement with students. Soup stresses the need for relational over transactional interactions to build meaningful connections. 𝐓𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐀𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜𝐢𝐭𝐲: In the digital age, students crave genuine connections. Leveraging current students as influencers and hosting authentic events can significantly enhance engagement and foster a sense of belonging among prospective students. 🌐𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐯𝐞 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬 𝐟𝐨𝐫 𝐃𝐄𝐈: Highlighting USC's success story, Soup shares how dedicated chat channels can lead to record-breaking enrollment increases, showcasing the effectiveness in supporting diversity, equity, inclusion, and belonging. 🎉𝐀𝐝𝐚𝐩𝐭𝐢𝐧𝐠 𝐭𝐨 𝐭𝐡𝐞 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐋𝐚𝐧𝐝𝐬𝐜𝐚𝐩𝐞: Finally, the conversation circled back to the challenges and opportunities in engaging digital-native students. Understanding the culture of various online communities and the pivotal role of technology, especially AI, in shaping future engagements. 🚀This episode is a goldmine for higher education marketing professionals looking to elevate their strategies and connect with their audience meaningfully.👉 Don't miss out on this episode filled with actionable insights; head to our podcast page to listen now!And if Soup's journey or ZeeMee's innovative approach sparks an idea, feel free to connect with him on LinkedIn. Let's keep pushing the boundaries of what's possible in education marketing together. 🌱Until next time, stay curious and engaged. ✌️#EducationMarketing #HigherEd #DigitalEngagement #PodcastRecap #CommunityBuilding #ZeeMee #MarketingInsights

In the latest episode of the Education Marketing Leader podcast, I had the pleasure of chatting with Kathleen Stockham, the CMO at South College. Kathleen's journey from television news to e-commerce giant America Online and eventually to the helm of South College's marketing is nothing short of inspiring.Kathleen took us behind the scenes of South College's website overhaul, a project critical for modernizing their digital presence. The revamp was more than just about aesthetics. It was about creating a seamless, mobile-friendly user experience that resonates with prospective students and parents alike.Speed and personalization were at the core of the project. Drawing on her e-commerce expertise, Kathleen emphasized the need for fast, accessible content and the power of multimedia to engage prospective students. Thanks to Kathleen and her creative director, Jose Salas, personal stories, vibrant colors, and intuitive layouts now define South College's online identity.What sets Kathleen apart is her commitment to understanding student motivations. By gathering first-party data and prioritizing compliance without compromising consumer value, she's ensuring South College's website is a portal and a journey into the heart of what the college offers.The road to revamping a higher-ed website is fraught with challenges, from convincing stakeholders to ensuring mobile optimization. Kathleen's strategy? Continuous improvement and a relentless focus on the user experience.Whether you're knee-deep in marketing strategy or just fascinated by the intersection of education and digital innovation, this episode is a goldmine of insights."The website is a living entity demanding constant care," Kathleen reminds us. In higher education marketing, being static is not an option.Eager to dive deeper into Kathleen's strategies or start a conversation? Connect with her on LinkedIn.Keep pushing the boundaries of higher education marketing. Stay tuned for more episodes that blend expertise, strategy, and actionable advice.Until next time. ✌️P.S. A special thank you to Olivia Giamanco for the introduction. #HigherEdMarketing #Web #marketing

In the latest episode of the Education Marketing Leader podcast, I sat down with Kristin Nichols, Founder of Nichols Higher Education, to discuss a topic that many of us are interested in:𝐑𝐞𝐚𝐜𝐡𝐢𝐧𝐠 𝐚𝐧𝐝 𝐬𝐮𝐩𝐩𝐨𝐫𝐭𝐢𝐧𝐠 𝐟𝐢𝐫𝐬𝐭-𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐜𝐨𝐥𝐥𝐞𝐠𝐞 𝐬𝐭𝐮𝐝𝐞𝐧𝐭𝐬.With the enrollment cliff looming, Kristin underscored the untapped potential within this demographic.Drawing on over two decades of experience working in higher-ed, she shared how institutions can authentically connect with these students, ensuring they feel seen, supported, and included.🔑 Key Takeaways:🤔 Understand Their Unique Challenges:First-gen students often balance familial responsibilities alongside their studies.Marketing needs to highlight the student experience and the support systems in place, not just the ROI of education.🤝 Inclusivity in Communication:Many first-gen students come from non-native English speaking backgrounds. Translating digital and physical materials can make a significant difference.Simple, yet profound strategies like accommodating event times can make these students feel valued.👍 Authentic Engagement:Use a conversational tone in your messaging. Break down the college application process, financial details, and long-term benefits into digestible information.Storytelling, especially through digital platforms, is key. Share success stories of first-gen students to inspire and motivate.🤜 🤛 Community Engagement:Extend your marketing efforts beyond the campus.Engage with local communities through cultural events and exhibits. It's not just about bringing people to campus but building trust with them.⏩ Continuous Innovation:Stay agile. With demographics and trends constantly evolving, assessing and adjusting your communication strategies is crucial.Embrace new technologies and platforms where first-gen students spend their time.Kristin's insights remind us that a commitment to understanding and addressing first-generation college students' unique needs and challenges is at the heart of effective marketing to them.It's about creating a sense of belonging and support that extends from their first inquiry to graduation and beyond.This episode is for those looking to make a meaningful impact in the lives of first-generation students and navigate the upcoming enrollment challenges.Connect with Kristin on LinkedIn and join her at the 2024 Cascade User Conference on February 22, where she is a panelist at a round table discussion on navigating the enrollment cliff.Don't miss it!Until next time.

In the latest episode of the Education Marketing Leader podcast, I had the pleasure of interviewing Sean Beasley, Director of Marketing at Missouri State University's College of Business. Sean's journey from journalism to higher ed is a testament to the transformative power of personal touch in education marketing.Here's why this episode is a must-listen for higher education marketing professionals:👥 Personalization Is Key: In an era of fierce competition, Sean emphasizes the critical role of personalization in engaging prospective students. Tailored messages stand out and make students feel valued, significantly impacting their decision-making.📧 Emails That Speak Directly: Sean shares insights on crafting personalized, resonant emails. 🤝 Building Relationships: It's not just about being responsive; it's about being thoughtfully responsive. Missouri State's reputation for engaging with prospective students through personalized communication and responsiveness has set a benchmark for success in student recruitment.📈 Beyond Chatbots: While acknowledging AI's role in marketing, Sean advocates for a balanced approach that prioritizes genuine human interaction. 🎨 CTA & Email Optimization: Sean shares practical tips on optimizing email campaigns. 🧪 Experimentation & Learning: The conversation wraps up with Sean encouraging marketers to experiment with different strategies and learn from them. A/B testing, attending marketing conferences, and staying open to new methods are crucial for evolving and enhancing higher education marketing efforts.🔗 Connect & Learn: Sean is open to connecting on LinkedIn for anyone interested in diving deeper into personalization and effective marketing communication strategies in the higher education space.This episode is a treasure trove of insights for higher education marketing professionals looking to elevate their strategies and truly connect with their audience. Personalization is the future of effective higher education marketing.👉 Listen, Apply, Transform: Take these insights, apply them to your marketing strategies, and watch how personalization can transform your recruitment efforts.🌟 If you enjoyed the episode, please hit like, subscribe, and leave a review of the Education Marketing Leader. 🙏Until next time. ✌#EducationMarketing #HigherEd #Personalization #MarketingStrategies #StudentRecruitment #EmailMarketing #DigitalMarketing

In the latest episode of the Education Marketing Leader, I had the pleasure of hosting Joshua Charles, the Director of Web Strategies at Rutgers University Business School. Josh's journey from web programming to marketing, driven by his passion for education, is inspiring.During the episode, Josh explains how web strategy acts as the digital front door for institutions, vital for attracting and retaining students, especially with the upcoming demographic enrollment cliff. He emphasizes that a university's website is a pivotal part of a broader marketing and communications strategy. Understanding the audience's journey is key to ensuring the website and customer journey are inextricably linked.Our conversation took a deep dive into the art of connecting business objectives with prospective students. Josh underlines the importance of aligning the institution's brand, values, and unique selling points with the audience's needs. He stresses the necessity of emotional and transactional content that resonates with diverse student backgrounds, like international students adapting to new environments.Personalization is king! Josh discusses strategies to foster a sense of belonging and diversity despite resource limitations. For instance, crafting content that emotionally connects with various student demographics is crucial.Looking towards the future, Josh and I explore the evolving landscape of higher education marketing, particularly the role of AI. He advises educators and marketers to step out of their comfort zones and embrace continuous learning.He encourages curiosity and open-mindedness to budding higher-ed web and marketing professionals, focusing on foundational growth rather than getting bogged down in tactical details.Don't miss this insightful episode!Listen now to elevate your education marketing game!For more insights from Josh and to dive deeper into the world of web strategy in higher education, connect with him on LinkedIn or the HighEdWeb Slack Channel. 🌟 If you enjoyed the episode, please hit like, subscribe, and leave a review of the Education Marketing Leader. 🙏Until next time. ✌hashtag#marketing hashtag#highereducation hashtag#web

In the latest episode of the Education Marketing Leader podcast, I had the pleasure of hosting Jenny Martin and Tim Wombles from the University of Missouri–St. Louis. Jenny, with her roots in higher education advancement, and Tim, who started as a graduate assistant and found his calling in digital communications, shared their journey toward transforming UMSL's web presence. The duo is gearing up to present at Hannon Hill's 2024 Cascade User Conference, showcasing how UMSL reclaimed its digital identity.This interview touches on some of the aspects of their efforts. Jenny and Tim discussed shifting from a fragmented web presence managed by over 400 individuals to a centralized, cohesive digital front. The pre-2020 era saw UMSL's digital landscape as a wild west of over 300 sites with inconsistent branding and structure. The creation of the First Central web team in 2022 was a game-changer, aligning the university's digital strategy with modern branding and features.Jenny and Tim emphasized the critical role of a unified brand by collaborating with faculty, staff, and graduate assistants; the web team revamped the university's website to resonate with prospective students.Their approach? A CMS template ensuring brand consistency and focusing on updating enrollment management university-wide.The team also highlighted the necessity of open communication and the power of compromise in enhancing user experience. Looking ahead, Jenny and Tim are excited about expanding UMSL's services to cater to diverse audiences, including corporate partners, adult learners, and transfer students. To dive deeper into their insights, connect with Jenny and Tim on LinkedIn or via their emails on UMSL's website.Join them at #CUC24 on Wednesday, February 21, at 1:45 p.m. to learn how you can reclaim your university website. 🌟 If you enjoyed the episode, please hit like, subscribe, and leave a review of the Education Marketing Leader. 🙏Until next time. ✌#marketing #highereducation #web

In this episode of the Education Marketing Leader podcast, I met one of the fastest men on the AMA HigherEd circuit: Shamell Forbes is the Campus Partnerships Associate at Campus Sonar, a former track and field star, the father of one cat, and the son of two immigrants. 🇯🇲We had a fascinating discussion on the pivotal role of inclusivity in higher education marketing communications.Shamell, with his background in social work and transition to higher education on the EdTech side, brings a unique perspective to the table when it comes to communicating inclusively with empathy. 💡As always, we started the episode by exploring my guest's unique journey and his decision to enter the higher education sphere, which was fueled by a desire to make a meaningful impact -- a theme that resonated throughout our conversation.Shamell explained the essence of inclusive communication in higher education, emphasizing the need to foster a genuine sense of belonging among students from diverse communities. I learned it's about creating a welcoming environment through authentic marketing and communication practices. He also stressed to hire staff from underrepresented communities to ensure a more holistic and relatable approach to marketing.The conversation then shifted towards practical strategies for integrating inclusivity on an institution's website. Shamell highlighted the need for institutions to understand their target audiences, engage with students on social media, and be transparent about past issues. He shed light on the importance of showcasing the authentic experiences of all students, including those who might not fit the traditional narratives of excellence. This approach, he believes, can inspire and resonate with a broader audience.Learn how to communicate with diverse audiences in 2024 by listening to the complete episode on YouTube and your favorite podcast medium.🌟 If you enjoyed the episode, please hit like, subscribe, and leave a review of the Education Marketing Leader. 🙏Until next time. ✌#marketing #highereducation #SEO #DEI

Ever wonder how universities climb the ever-shifting mountain of Google rankings? Well, I recently sat down with a man who's built his agency into a sherpa for higher-ed institutions struggling to reach the peak. 🏔Meet Abu Noaman, CEO of Elliance, Inc., who shared his story of using digital marketing to unlock enrollment growth for colleges and universities.Abu's journey is one of personal triumph and a deep belief in the transformative power of education. 💪He saw education as a ladder out of hardship, and now, he helps others on the climb with a focus on SEO and student recruitment. During the episode, Abu paints a picture of SEO's evolution from the wild west days of Yahoo to the user-centric landscapes of today. He calls out the unique challenges facing smaller schools and community colleges, where visibility can be as scarce as funding. 💸Yet, through SEO, he's seen every single one of his clients break the Google glass ceiling and land on that coveted page one.But SEO isn't just about pleasing Google's algorithm. Abu champions the power of human thought leaders – those brilliant faculty and researchers with minds overflowing with original insights. He urges university marketers to tap this rich vein through interviews and collaborations, reminding us that AI-generated content, no matter how fancy, can't compete with the spark of a human-powered story.Listen to the complete episode to learn about Abu's insights on how to improve your SEO game in 2024, and join his session at Hannon Hill's Cascade CMS User Conference on February 21, where he'll present SEO in depth.🌟 If you enjoyed the episode, please hit like, subscribe, and leave a review of the Education Marketing Leader. 🙏Until next time. ✌

The first guest on the "Education Marketing Leader" podcast in 2024 is well-known on the higher-ed conference circuit. Her passion for empathy in communications and mission to break down content walls benefit equity-deserving students from around the globe. Meet Day Kibilds, Strategy Director at Ologie and host of the "Talking Tactics" podcast.During our chat, we focused on how to create inclusive Higher-Ed Web content.Her experience as an international student who had difficulties enrolling in a U.S.-based university, combined with her extensive background as an admissions professional, qualifies her to illuminate the challenges many students face, particularly those unfamiliar with academic jargon. Day emphasized the need for empathy in the application process, advocating for simplicity over complexity in web content.She highlighted the essential role of clear, straightforward language on websites, stressing the importance of tools like the Hemingway app and ChatGPT to ensure content is accessible to all.The statistics Day shared are eye-opening - 57% of high school seniors feel overwhelmed by the admissions process, often missing out on crucial opportunities due to complex language and procedures. She challenges higher education institutions to lower these barriers, making the journey more inclusive.Day also tackled the misconceptions around web accessibility. She argues that simplifying web content isn't about dumbing down but about equity and inclusion. 🤝 Day's message is clear: empathy, equity, and simplification are key to democratizing the higher education application process. Listen to the complete episode to dive deeper into Day's insights and vision for a more inclusive higher education landscape, and join her session at Hannon Hill's Cascade CMS User Conference on February 21, where she'll present the topic in depth.🌟 If you enjoyed the episode, please hit like, subscribe, and leave a review of the Education Marketing Leader. 🙏Until next time. ✌

In the final episode of the Education Marketing Leader podcast of 2023, I interviewed one of the show's early supporters, who kept me accountable and introduced me to guests when needed.Meet Kat Liendgens, my boss and CEO of Hannon Hill.Kat, a fellow German immigrant, moved to the United States a few decades ago. After earning degrees in English and Information Technology, she used her academic and technical expertise as Associate Dean of IT.Following several years in the IT space, Kat took an opportunity to join Hannon Hill in 2009 as Professional Services Manager.She was promoted to Chief Operating Officer in January 2011 and then appointed Chief Executive Officer in November 2011 to strengthen culture and revitalize growth.A strong culture and an organization that operates with a growth mindset is what I found when I started at Hannon Hill in July 2022.Things are trending upward for the company, and that's what we want for our clients, most of whom are higher-ed institutions, as well.The episode focuses on how colleges and universities can harness the power of website personalization during the shifting higher-ed landscape to help attract new students, retain current ones, and keep alumni informed most efficiently.Personalization is especially relevant in the face of the demographic enrollment cliff, where it's more important than ever to create a digital experience that resonates with each visitor when they reach a website.But how should one get started?During our chat, Kat acknowledged the hesitations marketers often have about implementing website personalization.She recommends starting with small, focused experiments, particularly targeting personas that are harder to convert.Kat reiterated the power of being intentional with personalization efforts and that the key is to be thoughtful and understand the unique needs of each visitor.We also covered:How higher education institutions can effectively utilize data to personalize their websites without compromising privacy.Common challenges universities face when implementing web personalization, and how can they overcome them.Emerging trends in web personalization that higher education marketers should be aware of?To catch Kat's insights on leveraging website personalization in higher education for increased engagement, enrollment, and retention, tune into the latest episode of the Education Marketing Leader podcast.Contact Kat on LinkedIn or email her at [email protected] to continue the conversation.🌟 If you enjoyed the episode, please hit like, subscribe, and leave a review of the Education Marketing Leader. 🙏Until next time. ✌#marketing #highereducation #webpersonalization #personalization

Getting the student journey right from beginning to end is tough! But when done right, you'll ensure a positive, engaging educational experience for your students that leads to better academic outcomes.Want to know how to get there? Check out the latest episode of the Education Marketing Leader with guest Rustam Irani from RGI Consulting Group. Rustam is a seasoned higher education marketing pro with a knack for storytelling and a background in business.The episode brought some serious insights on how to map out a student journey to make improvements in enrollment.Rustam's unique approach involves walking a mile in students' shoes – literally! He suggests marketers should enroll in the process themselves, feeling every step from inquiry to admission. This hands-on experience is vital for understanding and refining the student experience.Rustam's tech-savvy side shines through as he talks about leveraging data and analytics. He's big on tools like Microsoft BI and Google Analytics to craft those personalized student journeys we all aim for. And guess what? He's all-in on AI's potential in education, seeing it as a game-changer for efficiency and data analysis. The most compelling part? Rustam shared a personal story about helping his daughter select a university. An institution that shall not be named for various reasons. You'll have to tune in to find out why. However, this experience highlighted the absolute necessity of consistent messaging throughout the application process. It's all about creating a cohesive and engaging narrative. He also touched on the challenges institutions face, like creating generic student journeys that fail to connect. Rustam's fix? Get to know your students' profiles and tailor the experience to their unique interests and needs. It's all about making every touchpoint resonate.Rustam's advice is gold for those in the trenches of education marketing.He encourages you to experience the enrollment process firsthand, offering a real sense of your institution's strengths and pitfalls.Want more of Rustam's insights? Connect with him on LinkedIn. Trust me, it's worth it.This episode is a must-listen if you're keen on upping your education marketing game. Check out the Education Marketing Leader Podcast for the full scoop. 🎧🌟 If you enjoyed the episode, please hit like, subscribe, and leave a review of the Education Marketing Leader. 🙏Until next time. ✌hashtag#marketing hashtag#highereducation

Struggling to get your Summer classes filled? 🌻You came to the right place!In the latest Education Marketing Leader podcast episode, I had the pleasure of speaking with Brianna Palmer, the Program Coordinator for the Marketing & Student Engagement Team at Kennesaw State University. Brianna shared how marketing can significantly boost student engagement within higher education. 📈Brianna's insights into the power of data for tracking student participation in academic and extra-curricular activities were particularly informative. She highlighted a crucial point: engaged students often chart a more successful academic journey. 💡Tackling the challenge of reaching diverse student demographics, especially first-generation and non-traditional students, Brianna emphasized the necessity of marketing strategies that are inclusive and informative.Brianna's innovative approach to the ambassador program at Kennesaw State was a standout part of our discussion. She discussed the importance of recognizing and nurturing the talents of student ambassadors. 🤜 🤛Her method involves meaningful engagement with these students, offering them valuable incentives like recommendation letters and real-world experience. Brianna's interview approach, focusing on students' passions and perceptions of current marketing efforts, is a masterclass in student-centered marketing.We discovered that utilizing student interviews to develop accurate target personas. This approach helps fine-tune marketing strategies to align with students' real needs and preferences.One of the most insightful aspects of our conversation was Brianna's focus on the metrics for measuring the success of student engagement strategies. From event attendance to email engagement rates, she underlined the importance of quantifiable outcomes in assessing the effectiveness of marketing initiatives.But what struck a chord was Brianna's emphasis on authenticity in marketing. Her belief in the power of genuine connections to foster trust between students and the institution was a refreshing perspective. 👏My conversation with Brianna Palmer explored how targeted, authentic marketing strategies can enhance student engagement in higher education. Her insights are invaluable for anyone looking to make a meaningful impact in higher-ed.Take advantage of this episode of the Education Marketing Leader podcast because Brianna's expertise will help you create a more engaged student body. 🌟 If you enjoyed the episode, please hit like, subscribe, and leave a review of the Education Marketing Leader. 🙏Until next time. ✌#marketing #highereducation

How good is your higher-ed website's user experience? As good as it can be? In the latest episode of the Education Marketing Leader podcast, I had a great time chatting with Joel G Goodman, CEO of Bravery Media, on UX. Our discussion explored the intricacies of designing user-centric, high-performance websites for higher education. Joel started the conversation by underscoring the importance of site speed and mobile optimization. In an era where our phones are extensions of our hands, he highlighted the importance of designing for one-handed browsing, with a focus on accessible tap targets and avoiding chatbot interference. Taking a data-first approach is another key Joel advocates for. It's not just about what's trending but about deeply understanding how your audience interacts with a higher-ed website. The magic lies in continual evolution, aligning with changing user expectations and leveraging technology like content delivery networks for a seamless experience. The trifecta of site speed, tailored user journeys, and supportive technology is key. Joel broke down why these elements are non-negotiable for a great user experience. Slow sites repel potential students, whereas coherent user journeys and efficient backend technology amplify productivity and engagement. Moving beyond the visuals, Joel emphasized the power of clear, concise content. He also touched on the fine art of personalization, advocating for a balanced approach that aligns with user interests without intruding on their privacy. Addressing common pitfalls, Joel urged against prioritizing aesthetics over functionality and cautioned against using new technologies without foundational content quality. The key? Higher-ed marketers should lead the charge in web design decisions, focusing on the end goal of driving enrollment. Finally, Joel shed light on the challenges of stakeholder buy-in in higher-ed institutions. He advised giving marketers the reins for website design, highlighting that a well-optimized site is the first step toward successful conversions. Ready to elevate your higher-ed website? Dive into this episode for invaluable insights from Joel Goodman, and remember to connect with him on LinkedIn and listen to his show, Appendix B, for more wisdom. If you enjoyed the episode, please hit like, subscribe, and leave a review of the Education Marketing Leader. 🙏 Until next time. ✌ #highereducation #marketing #UX

I am excited to share another episode of the Education Marketing Leader podcast on storytelling.This week, John Azoni, the guy behind UNVEILD and the voice of the Higher-Ed Storytelling University podcast, joined the show to tell us how to communicate authentic narratives to drive enrollment.John has a heart of gold, and his journey is as inspiring as his expertise.From his early days in homeless outreach in Detroit to his passion for authentic storytelling, John brings a unique perspective to higher education marketing.His experience in fine arts and video production, particularly with YouTube, has shaped his innovative approach to storytelling, and he's here to share it.So, what's John's mantra to drive a message home?Speak from the heart, not from the script.He believes in the power of stories to bring purpose and compassion, especially in challenging times.His work at UNVEILD focuses on creating stories that resonate on an emotional level, driving engagement and action.With a knack for narrative storytelling and creative messaging, John's company collaborates with college marketing teams for impactful student and alumni success stories.He emphasizes maximizing content from every shoot, making storytelling as seamless as possible.John underlines the transformative nature of storytelling in higher education.From non-traditional students' journeys to adult learners' challenges, these stories enhance student engagement, brand perception, and enrollment.John warns against common pitfalls in marketing storytelling - like losing audience relevance or being too goal-driven.Instead, he advocates for building trust through conversational, unscripted communication.For those eager to dive deeper, John writes a weekly newsletter "Higher-Ed Storytelling," showcasing examples to help schools create resonant content.He's also an avid LinkedIn networker, always open to new connections.John's passion for authentic storytelling in education is a reminder of its power to connect and motivate.His approach is a masterclass in engaging audiences with heart and purpose.Don't miss this insightful episode of the Education Marketing Leader podcast.🌟 If you enjoyed the episode, please hit like, subscribe, and leave a review of the Education Marketing Leader. 🙏Until next time! ✌️

I had the pleasure of interviewing Eddy Occhipinti, the Associate Director of Marketing at Kean University, for a recent episode on the Education Marketing Leader podcast. We explored the intricate world of university branding, a topic Eddy has mastered through his 17-year journey in higher education marketing.Eddy's career began in the dynamic field of Division I athletics, where he honed his skills in communications and media relations. This experience, combined with his close work with university faculty and staff, shaped his understanding of the critical role branding plays in student engagement and enrollment.Eddy shared a key insight on how to build an authentic university brand: He believes it encompasses the institution's core values, mission, and the collective experiences of its community. This branding, he argues, isn't just a marketing tool; it's a beacon that fosters a sense of belonging and community, influencing students' choices and their connection to the university.Eddy emphasized the need for authenticity in branding, especially in the digital age, where social media transforms how universities communicate. He underscored the importance of a brand resonating with its intended audience, stating that successful branding requires an understanding of various perspectives - from students to administrators.Eddy's approach to branding is holistic and dynamic. He views it as an individual experience that resonates uniquely with each person, advocating for a consistent message across all channels. He also touched upon the challenges of digital marketing, particularly in balancing data-driven strategies with engaging content.To wrap up, Eddy offered invaluable advice to higher education marketers: Listen and be willing to understand different perspectives to develop a sustainable brand. This conversation with Eddy Occhipinti was a deep dive into the essence of university branding, offering listeners a unique perspective on the importance of authenticity, innovation, and community in shaping a university's identity. Eddy is open to connecting with colleagues across universities to share insights and collaborate, and he extends an invitation through LinkedIn and email.🌟 If you enjoyed the episode, please hit like, subscribe, and leave a review of the Education Marketing Leader. 🙏Until next time. ✌#EducationMarketing #HigherEducation #AdultLearning #Storytelling

Do I have a treat for all my non-traditional adult learners and those who want them on their campuses, especially the ones who try to get their online programs on the right track! In today's episode of the Education Marketing Leader podcast, you'll hear from a guy who talks to talk because he first walked the walk. Meet David Hunt, Director of Digital Marketing Communications and Creative Director at Old Dominion University.David has over 15 years of experience in higher-ed marketing and brings knowledge and insights to our discussion. But what I enjoyed the most about our conversation was that David's advice came from a place of empathy. David is a fellow non-traditional adult learner graduate. His journey into higher-ed marketing began at a small private university in Wisconsin, where he served as a graphic designer while completing his bachelor's degree.His career path took him through various roles at Virginia Tech, Wake Forest School of Business, and Miami University before he landed at Old Dominion University. We explored the philosophy and strategy behind Old Dominion's online education programs. David highlighted the university's long-standing commitment to distance learning, emphasizing the importance of targeting the right audience with effective marketing strategies. He emphasized the role of content marketing in promoting online university programs. David advocated for balancing hard facts with emotional appeals in content to resonate with students. Addressing skepticism about online education, David suggested focusing on the benefits rather than justifying the modality.To hear more about David Hunt's fascinating insights into marketing an online program and attracting non-traditional students to your campus, tune in to this latest episode of the Education Marketing Leader podcast. 🌟 If you enjoyed the episode, please hit like, subscribe, and leave a review of the Education Marketing Leader. 🙏Until next time. ✌#EducationMarketing #HigherEducation #AdultLearning #Storytelling

On the latest episode of the Education Marketing Leader podcast, I had the pleasure of welcoming Shane Baglini, the seasoned Senior Director of Marketing and Recruitment at Muhlenberg College. Shane shared his profound insights on storytelling in higher education marketing and how to speak to non-traditional students. Shane's passion for authentic storytelling shines through as he advocates for its necessity in connecting with adult learners. It's not about selling a program; it's about sharing a journey, the real human experiences of those who dare to dream of more. His emphasis on video testimonials and emotion-rich content isn't just strategy; it's a heartfelt approach to outreach. Emphasizing diversity, Shane calls on marketers to spotlight the multitude of backgrounds in their campaigns and also ensure the resources match the representation. It's about crafting a campus ecosystem where every student, irrespective of their path, can thrive. Shane's approach is a clarion call for empathy and authenticity in marketing, one that respects the adult learner's quest for growth amidst life's balancing act. His storytelling doesn't just aim to attract; it strives to resonate and reflect the shared human experience, building a bridge from the marketer's desk to the student's ambition. To dive deeper into Shane's wealth of knowledge and to understand how to market to non-traditional students with the reverence it deserves, connect with him on LinkedIn, join the conversation, and become part of a story that continues to uplift and educate, one learner at a time. Don't forget to tune in to our detailed discussion on the podcast. 🌟 If you enjoyed the episode, please hit like, subscribe, and leave a review of the Education Marketing Leader. 🙏 Until next time. ✌ #EducationMarketing #HigherEducation #AdultLearning #Storytelling