Building Excellence in Higher Ed Marketing Teams - A Conversation with Dan Baum
Education Marketing Leader with Chris Rapozo · Chris Rapozo
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Show Notes
In this episode of the Education Marketing Leader podcast, I spoke with Dan Baum, Executive Director of Strategic Communications at Anne Arundel Community College.
Dan shares his extensive experience in education marketing, the importance of building healthy and high-performing teams, and how to prepare the next generation of higher education marketing leaders.
Dan has been with Anne Arundel Community College for 13 years, bringing a wealth of experience from his background in education marketing.
Before joining AACC, Dan ran two education-focused non-profits.
He is a certified life coach and hosts the podcast "Redefine U."
Key Points Discussed:
- Building a Healthy and High-Performing Team: Emphasizing collaboration, trust, support, and shared values within the team.
- Cultural Fit in Recruitment: Importance of a team approach in the hiring process to ensure a good cultural fit.
- Emotional Bonds and Farewells: Highlighting the importance of genuine connections and support within the team.
- Evolving Leadership Styles: Transitioning from a traditional leadership approach to a more compassionate, human-centered style.
- Encouraging Creativity: Supporting team members in pushing creative boundaries while maintaining institutional integrity.
- Continuous Learning and Curiosity: Fostering a culture of ongoing learning and curiosity within the team.
- Future Vision for Higher Ed Marketing: Embracing new technologies while maintaining fundamental values like relationships, integrity, and authenticity.
Notable Quotes:
- "Trust and collaboration are the cornerstones of a healthy and high-performing team."
- "A healthy team is built on open communication, shared values, and genuine support for one another."
- "Evolving as a leader means unlearning old habits and adopting a more human-centered approach."
Resources Mentioned:
Connect with Dan Baum:
- LinkedIn: Dan Baum at AACC
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For more insights on education marketing, follow Chris Rapozo on LinkedIn.
Until next time! ✌️