How to Build Engaging Student Communities - A Conversation with Harrison "Soup" Campbell
Education Marketing Leader with Chris Rapozo ยท Chris Rapozo
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Show Notes
Just dropped an insightful conversation with the brilliant Harrison "Soup" Campbell, Head of Community Experience at ZeeMee, where we dove deep into the evolution of student engagement in the higher education space. ๐๐ก
Soup shared his incredible journey from University Admissions Pro to the groundbreaking work ZeeMee is doing to revolutionize how colleges and universities connect with prospective students. ๐
๐ ๐๐๐ช ๐๐๐๐๐๐จ๐๐ช๐ค:
๐๐๐ซ๐ฅ๐ฒ ๐๐ง๐ ๐๐ ๐๐ฆ๐๐ง๐ญ ๐ข๐ฌ ๐๐ซ๐ฎ๐๐ข๐๐ฅ: The shift from a digital portfolio platform to a thriving social community emphasizes the importance of early and authentic engagement with students. Soup stresses the need for relational over transactional interactions to build meaningful connections.
๐๐ก๐ ๐๐จ๐ฐ๐๐ซ ๐จ๐ ๐๐ฎ๐ญ๐ก๐๐ง๐ญ๐ข๐๐ข๐ญ๐ฒ: In the digital age, students crave genuine connections. Leveraging current students as influencers and hosting authentic events can significantly enhance engagement and foster a sense of belonging among prospective students. ๐
๐๐ง๐ง๐จ๐ฏ๐๐ญ๐ข๐ฏ๐ ๐๐ฅ๐๐ญ๐๐จ๐ซ๐ฆ๐ฌ ๐๐จ๐ซ ๐๐๐: Highlighting USC's success story, Soup shares how dedicated chat channels can lead to record-breaking enrollment increases, showcasing the effectiveness in supporting diversity, equity, inclusion, and belonging. ๐
๐๐๐๐ฉ๐ญ๐ข๐ง๐ ๐ญ๐จ ๐ญ๐ก๐ ๐๐ข๐ ๐ข๐ญ๐๐ฅ ๐๐๐ง๐๐ฌ๐๐๐ฉ๐: Finally, the conversation circled back to the challenges and opportunities in engaging digital-native students. Understanding the culture of various online communities and the pivotal role of technology, especially AI, in shaping future engagements. ๐
This episode is a goldmine for higher education marketing professionals looking to elevate their strategies and connect with their audience meaningfully.
๐ Don't miss out on this episode filled with actionable insights; head to our podcast page to listen now!
And if Soup's journey or ZeeMee's innovative approach sparks an idea, feel free to connect with him on LinkedIn.
Let's keep pushing the boundaries of what's possible in education marketing together. ๐ฑ
Until next time, stay curious and engaged. โ๏ธ
#EducationMarketing #HigherEd #DigitalEngagement #PodcastRecap #CommunityBuilding #ZeeMee #MarketingInsights