Ecommerce Society Podcast

Today we’re talking with subscription box systems and operations expert Becky Hoy. Have you ever felt like you spend tons of time working but never accomplish anything? Or feel behind schedule or underwater? Rest assured we have all been there. Becky is sharing some major tips on how to organize, streamline and create better systems in your business so you can get your time back. As the creator and owner of Brave Crate, Becky curates unique monthly deployment countdown boxes for military spouses. Her business was built in part-time hours and was able to develop efficient, simple processes that now serve me incredibly well as the business continues to grow. When Becky realized that her LOVE for system development and organization could serve other business owners, Becky launched her own Online Business Management service- Sub Box Systems. She now supports growing subscription box and product based businesses by developing low-touch high-impact systems that streamline every aspect of their operations! Here are some other key takeaways from this episode: Becky’s 3 D's Method which breaks down 3 key areas that most businesses need help with in regards to systems. From time management, time blocking, automation and more. Some of the "symptoms" that our operational processes need some love What to do if you are spending tons of time working but never accomplish anything - What do I do if you’re constantly feeling behind schedule or underwater - How do you handle competing needs (ie. kids/family vs. day jobs vs. business management) in a way that makes sure your business still gets enough attention to thrive Connect with Becky [email protected] IG: @realbeckyhoy FB: /realbeckyhoy www.beckyhoy.com Freebie: Sub Box Asana Quick Start - www.beckyhoy.com/resources (this freebie would work for both of the topics listed) Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram

After a week of seeing so many mistakes during the black friday and cyber monday sales, I wanted to help you by putting together a list of the top ten mistakes and how to NOT make them next year!

Today we dive into all things RETAIL! Have you ever thought about your gorgeous products being on a Target or Nordstrom shelf? Today’s guest is Maureen Mwangi. Maureen is the brand growth strategist behind some of America’s most beloved brands, like L'Oréal, Chobani, Dove, and Lays. Maureen’s zone of genius is her rare ability to connect with a market and turn real data into brand growth strategies that drive multi-million dollar growth. In this episode we dive into: Three phases of a product-based business’s lifecycle and What are the most important marketing and sales strategies needed for each phase Why it’s important for product-based entrepreneurs to “know their numbers.” When it comes to “big brand strategies” What do big brands know that growing brands don’t Connect with Maureen Website: www.startwardconsulting.com Instagram: Instagram: https://www.instagram.com/maureenmwangiofficial/ [email protected] Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram

From director of sales and star esthetician trainer to brands like Kate Somerville and the Four Seasons Hotel in Maui, to creating her own skincare brand. In this week’s episode we talk with one of my amazing 1:1 clients, Jess Iturzaeta of Simply Jess Skincare. In 2012, Jess began to learn about the ways in which harsh and unnatural ingredients applied topically to skin can be harmful to our bodies. She discovered the typical skin care product on the shelf had questionable ingredients, while the more natural products that were available, left her unimpressed. Utilizing her knowledge and vast expertise in the health and beauty industry, Jess began hand-crafting her own natural products with one goal in mind: modern beauty and pure results. Now she helps busy women find a results driven yet uncomplicated skincare routine that helps build confidence. Some of the juiciness we dive into: Her background with skincare as an esthetician and what made her take the leap into creating her own brand. What makes her skincare brand unique and stand out against competition How Jess started standing out on social media through video Some key things that have helped her business grow Follow Jess ( grab yourself one of her skincare products) www.simplyjessskincare.com IG- simplyjessskincare [email protected] JOIN MY COURSE- SLAY & SCALE PRODUCT ACADEMY Click Here to Learn More about Slay & Scale If you are a product business and you want to get more customers, make more consistent sales & profit and generate a heck of a lot more traffic, then Slay & Scale Product Academy is perfect for you. We just wrapped up our last round of enrollment but add your name to the waitlist for a special surprise in your inbox & first dbbs at our next open enrollment soon. Add your name and email here or click link. https://marketing-by-kerrie.mykajabi.com/SlayandScaleProductAcademy BOOK A STRATEGY SESSION Sometimes you need to get some questions answered. If that is you, let’s chat. Book your 90 minute strategy session here. Or click link https://marketing-by-kerrie.mykajabi.com/offers/uezB5k6V FREE RESOURCES TO GIVE YOU A QUICK WIN SUBSCRIPTION BOX GROWTH ROADMAP https://marketing-by-kerrie.mykajabi.com/SubscriptionBoxSuccessRoadmap ECOMMERCE SUCCESS ROADMAP https://marketing-by-kerrie.mykajabi.com/ecommerceshopsuccessroadmap Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram

On this week’s episode of the 6 figure product business podcast we are talking all things, overcoming self doubt and showing up as your authentic self on social media with Allie Ruby. Allie is the artistic genius behind Pseudo Force Studio, an unfiltered paper goods shop for “badass people.” Allie is also one of the superstar students from my signature course, The Slay & Scale Product Academy. She showed up, put in the work throughout the course and her business is thriving. In this episode we walk through: How to overcoming self doubt What is your advice to someone wanting to start their product based business? How to show up s your authentic self on instagram and tiktok How tiktok is helping her business blow up WORK WITH ME MY signature COURSE- SLAY & SCALE PRODUCT ACADEMY If you are an ecommerce business and you want to get more customers, make more consistent sales & profit and generate a heck of a lot more traffic, then Slay & Scale Product Academy is perfect for you. Click here and get started for $99 today. DOWNLOAD MY FREE RESOURCES HOW TO INCREASE YOUR WEBSITE CONVERSION RATE Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram www.kerriefitzgerald.com Follow Allie Tiktok: @pseudo_force_studio IG: www.instagram.com/pseudoforcestudio

On this week’s episode of the 6 figure product business podcast we are talking all things, crushing your holiday season. I walk you through the strategies I took to make a $47,000 holiday season for my subscription box business, The Dapper Dog Box. This was my 3rd and final holiday season of owning that business and by the third year I had it down. In this episode we walk through: The marketing strategy I used to make $47,000 in (Oct-Dec) with zero ads How I upsold my existing subscription box customers to increase CLV by 20% How I worked with brand ambassadors, influencers, and PR to skyrocket my visibility The power of blogging and content creation for the holiday season JOIN MY COURSE- SLAY & SCALE PRODUCT ACADEMY The doors are open today Thursday November 11th, through Wednesday,November 17th. You can start today for $99. Click Here to Learn More about Slay & Scale If you are a product business and you want to get more customers, make more consistent sales & profit and generate a heck of a lot more traffic, then Slay & Scale Product Academy is perfect for you. We just wrapped up our last round of enrollment but add your name to the waitlist for a special surprise in your inbox & first dbbs at our next open enrollment soon. Add your name and email here or click link. https://marketing-by-kerrie.mykajabi.com/SlayandScaleProductAcademy Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram

In this two part series I am diving deep into my speciality and area of expertise, organic marketing. I am breaking this interview into two parts because there is so much valuable information that I want to share with you. If you haven't listened to part 1 which was on last week's episode, please do listen to that episode first. Are you a subscription box business or Shopify ecommerce store who is tired of throwing money down the drain on facebook ads that just dont work? Or maybe you think you NEED to do ads to get customers but you just have no idea how to do it. The worst part is that with the recent IOS changes to apple, its harder than ever to create ads that reach people. There has literally never been a better time to set your business up for success by implementing organic marketing strategies that ensure your business grows and scales while you never have to use ads. WORK WITH ME MY signature COURSE- SLAY & SCALE PRODUCT ACADEMY If you are an ecommerce business and you want to get more customers, make more consistent sales & profit and generate a heck of a lot more traffic, then Slay & Scale Product Academy is perfect for you. Click here and get started for $99 today. BOOK A STRATEGY SESSION Sometimes you need to get some questions answered. If that is you, let’s chat. Book your 60 minute strategy session here. DOWNLOAD MY FREE RESOURCES HOW TO INCREASE YOUR WEBSITE CONVERSION RATE Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram www.kerriefitzgerald.com

EASE INTO INSTAGRAM- A beginners guide to mastering instagram for ecommerce shops Grab this instagram mini course for just $99 https://marketing-by-kerrie.mykajabi.com/instagram $99 Welcome to a bonus edition of the 6 figure product business podcast. In this episode I am diving into: Why your subscription box and ecommerce business needs to be on instagram reels The importance of short form video content and how it creates connection with your audience Why people buy from brands and not businesses and how YOU can leverage video to create a brand 24 Instagram reels content ideas with examples. To Join my Free REELS 5 day challenge and training series, click here to sign up https://marketing-by-kerrie.mykajabi.com/reels-challenge. Its FREE and you will receive 5 days of SHORT videos with actionable steps. After five days you will have ONE MONTHS OF REELS planned out. Sign up here, we begin November 8th. https://marketing-by-kerrie.mykajabi.com/reels-challenge Join me inside Slay & Scale Product Academy https://marketing-by-kerrie.mykajabi.com/SlayandScaleProductAcademy

Are you a subscription box business or Shopify ecommerce store who is tired of throwing money down the drain on facebook ads that just dont work? Or maybe you think you NEED to do ads to get customers but you just have no idea how to do it. The worst part is that with the recent IOS changes to apple, its harder than ever to create ads that reach people. There has literally never been a better time to set your business up for success by implementing organic marketing strategies that ensure your business grows and scales while you never have to use ads. In this two part series I am diving deep into my speciality and area of expertise, organic marketing. I am breaking this interview into two parts because there is so much valuable information that I want to share with you. WORK WITH ME MY signature COURSE- SLAY & SCALE PRODUCT ACADEMY If you are an ecommerce business and you want to get more customers, make more consistent sales & profit and generate a heck of a lot more traffic, then Slay & Scale Product Academy is perfect for you. Click here and get started for $99 today. BOOK A STRATEGY SESSION Sometimes you need to get some questions answered. If that is you, let’s chat. Book your 60 minute strategy session here. DOWNLOAD MY FREE RESOURCES HOW TO INCREASE YOUR WEBSITE CONVERSION RATE Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram www.kerriefitzgerald.com

I launched a childrens book on Amazon and I want to share the WHY behind this story. You can grab your copy here https://www.amazon.com/dp/B09JQ4BSVT It makes a perfect kids book for your own kid or as a holiday gift/birthday gift for friends and family. The age range is 2-8 ( for those of you who read to your kids and for older kids who can read on their own) Thank you for your support.

Ever wondered what it’s like to partner and collaborate with an influencer? One of the most popular questions I get asked every day is “how do I work with influencers?” On today’s episode we have Sydney Johnson, an influencer who has been working with brands since 2017. We dive deep into influencer marketing, from an influencer perspective and Sydney is sharing all the dirt. We talk about everything from: How she became an influencer How she started to get paid for collaborations The best practices for reaching out to influencers so you don't get ignored How to find the right influencer Top 5 mistakes brands make when approaching, working with an influencer Sydney’s dream collaboration Follow Sydney Instagram.com/itssydneyj Pinterest.com/madpuplife www.madpuplife.com JOIN MY COURSE- SLAY & SCALE PRODUCT ACADEMY Click Here to Learn More about Slay & Scale If you are a product business and you want to get more customers, make more consistent sales & profit and generate a heck of a lot more traffic, then Slay & Scale Product Academy is perfect for you. We just wrapped up our last round of enrollment but add your name to the waitlist for a special surprise in your inbox & first dbbs at our next open enrollment soon. Add your name and email here or click link. https://marketing-by-kerrie.mykajabi.com/SlayandScaleProductAcademy BOOK A STRATEGY SESSION Sometimes you need to get some questions answered. If that is you, let’s chat. Book your 90 minute strategy session here. Or click link https://marketing-by-kerrie.mykajabi.com/offers/uezB5k6V FREE RESOURCES TO GIVE YOU A QUICK WIN SUBSCRIPTION BOX GROWTH ROADMAP https://marketing-by-kerrie.mykajabi.com/SubscriptionBoxSuccessRoadmap ECOMMERCE SUCCESS ROADMAP https://marketing-by-kerrie.mykajabi.com/ecommerceshopsuccessroadmap Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram

EASE INTO INSTAGRAM- A beginners guide to mastering instagram for ecommerce shops Grab this instagram mini course for just $99 https://marketing-by-kerrie.mykajabi.com/instagram $99 If you feel like you don't have time to put into your instagram posts or feed, or maybe you just cannot crack the IG code, this episode is perfect for you. In this BONUS episode, I talk about the importance of your branding and vibe on Instagram and mistakes you are making that are causing your dream followers to NOT buy from you. Don't worry, I have a solution for you- Dox Design. The Dox Design Marketing Bundle is the ultimate social media design support program for entrepreneurs, at an affordable price point. When you enroll in the marketing bundle, you’ll have access to professionally designed graphics custom to your brand, monthly video content ideas, and more from the Dox Design team! Learn more about the Dox Design Marketing Bundle Service by clicking here. You can code KERRIE5 for 5% off your purchase. Follow Dox Design https://www.instagram.com/dox.design/ Learn more about their Marketing Bundle by clicking here. Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram

If you are a video-phobe, then this episode is made for you. I walk you through 10 steps to getting over your fear of video for your product-based business. In this episode I share 10 easy steps you can implement today to get started on video. How to prepare mentally before committing to video How to plan your video content Simple tools to make recording easier A few ways to feel more confident and comfortable on camera Grab My Video Resources To Help You 30 Reels & Tiktok Ideas Grab this for $5 100 Content Ideas for Instagram and Tiktok $27 Ringlight from Amazon $34 JOIN THE WAITLIST- SLAY & SCALE PRODUCT ACADEMY Click Here to Learn More about Slay & Scale If you are a product business and you want to get more customers, make more consistent sales & profit and generate a heck of a lot more traffic, then Slay & Scale Product Academy is perfect for you. We just wrapped up our last round of enrollment but add your name to the waitlist for a special surprise in your inbox & first dbbs at our next open enrollment soon. Add your name and email here BOOK A STRATEGY SESSION Sometimes you need to get some questions answered. If that is you, let’s chat. Book your 90 minute strategy session here. Or click link https://marketing-by-kerrie.mykajabi.com/offers/uezB5k6V FREE RESOURCES TO GIVE YOU A QUICK WIN SUBSCRIPTION BOX GROWTH ROADMAP https://marketing-by-kerrie.mykajabi.com/SubscriptionBoxSuccessRoadmap ECOMMERCE SUCCESS ROADMAP https://marketing-by-kerrie.mykajabi.com/ecommerceshopsuccessroadmap Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram

Have a dream of being featured on Brit & Co, or Forbes, or Goop, maybe Martha Stewart Living but you have absolutely no clue how to make that happen? Well you are in for a treat my friend because on today’s episode we have a PR mentor and pitching expert, who is spilling the tea and sharing her inside secrets on getting PR features. Gloria Chou is a PR mentor and pitch guru who teaches early-stage founders how to "hack their own PR" with her proprietary 3-step CPR Pitching Method™ Gloria’s method has helped thousands of bootstrapped small businesses get over a combined 1 Billion organic views in top tier outlets such as the New York Times, Vogue, Fast Company, Forbes and more. Follow Gloria www.getfeaturednow.com is the #1 fb group for small business PR strategies and support www.prstarterpack.com www.gloriachoupr.com/masterclass to see the PR Secrets Masterclass www.instagram.com/gloriachoupr JOIN MY COURSE- SLAY & SCALE PRODUCT ACADEMY Click Here to Learn More about Slay & Scale If you are a product business and you want to get more customers, make more consistent sales & profit and generate a heck of a lot more traffic, then Slay & Scale Product Academy is perfect for you. We just wrapped up our last round of enrollment but add your name to the waitlist for a special surprise in your inbox & first dbbs at our next open enrollment soon. Add your name and email here or click link. https://marketing-by-kerrie.mykajabi.com/SlayandScaleProductAcademy BOOK A STRATEGY SESSION Sometimes you need to get some questions answered. If that is you, let’s chat. Book your 90 minute strategy session here. Or click link https://marketing-by-kerrie.mykajabi.com/offers/uezB5k6V FREE RESOURCES TO GIVE YOU A QUICK WIN SUBSCRIPTION BOX GROWTH ROADMAP https://marketing-by-kerrie.mykajabi.com/SubscriptionBoxSuccessRoadmap ECOMMERCE SUCCESS ROADMAP https://marketing-by-kerrie.mykajabi.com/ecommerceshopsuccessroadmap Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram

When a shop nails their branding and creates an experience so unique, people line down the street to get their photo taken in front 🥂 Drumroll….. Peggy Porschen Cake Shop in London. This episode is all about how this cake shop in London creates a spectacular outdoor space and creating it into an instagrammable frenzy. This frenzy helps explode their visibility. WORK WITH ME MY signature COURSE- SLAY & SCALE PRODUCT ACADEMY If you are an ecommerce business and you want to get more customers, make more consistent sales & profit and generate a heck of a lot more traffic, then Slay & Scale Product Academy is perfect for you. Click here and get started for $99 today. BOOK A STRATEGY SESSION Sometimes you need to get some questions answered. If that is you, let’s chat. Book your 90 minute strategy session here. DOWNLOAD MY FREE RESOURCES HOW TO INCREASE YOUR WEBSITE CONVERSION RATE Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram www.kerriefitzgerald.com

My signature course, The Slay & Scale Product Academy helps e-commerce business owners learn the ways to increase traffic, sales and customers so you can get to $5-$10,000 months in your business. Slay & Scale Product Academy alumni, Tracy Ftacek talks to me about her journey as a hair industry educator and multi passionate product business owner. She is the owner and CEO of Pretty Set Go, a subscription Box that's revolutionizing the beauty industry. Since joining Slay & Scale Product Academy she has been able to increase her sales by 100%, and literally leave one of her other positions so she could focus on the growth of Pretty Set Go. JOIN Today- SLAY & SCALE PRODUCT ACADEMY If you are an ecommerce business and you want to get more customers, make more consistent sales & profit and generate a heck of a lot more traffic, then Slay & Scale Product Academy is perfect for you. Click here and get started for $99 today. Follow Tracy IG www.instagram.com/pretty_set_go Website www.prettysetgo.com Personal www.instagram.com/tracyftacek Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram

ENROLL IN SLAY AND SCALE BELOW https://marketing-by-kerrie.mykajabi.com/SlayandScaleProductAcademy In this special bonus episode I walk you through my new course that is currently open for enrollment, The Slay and Scale Product Academy. The doors close September 29th. Where You Can Find Me: Subscribe to the Podcast Follow Kerrie on Instagram: www.instagram.com/kerrie.a.fitzgerald

Are you struggling to make sales? Are you struggling to truly understand WHO you are actually selling to? If you are nodding yes, then this episode is perfect for you. In this week’s episode we dive into all things, “Knowing & Attracting Your Ideal Customer.” WORK WITH ME MY signature COURSE- SLAY & SCALE PRODUCT ACADEMY If you are an ecommerce business and you want to get more customers, make more consistent sales & profit and generate a heck of a lot more traffic, then Slay & Scale Product Academy is perfect for you. Click here and get started for $99 today. DOWNLOAD MY FREE RESOURCES HOW TO INCREASE YOUR WEBSITE CONVERSION RATE Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram www.kerriefitzgerald.com Brands Mentioned in This Episode: @pseudoforcestudio @northerntiesnm

Welcome to the 46th episode of The 6 Figure Product Business Podcast. On this week’s episode we dive into all the things “mindset.” Mindset is something that isnt as sexy like driving traffic or crushing it on instagram, but it’s something that takes mastering if you want to create a successful business. In this episode I dive into One thing that you can do to change your mindset today! WORK WITH ME MY signature COURSE- SLAY & SCALE PRODUCT ACADEMY If you are an ecommerce business and you want to get more customers, make more consistent sales & profit and generate a heck of a lot more traffic, then Slay & Scale Product Academy is perfect for you. Click here and get started for $99 today. DOWNLOAD MY FREE RESOURCES HOW TO INCREASE YOUR WEBSITE CONVERSION RATE Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram www.kerriefitzgerald.com Links Mentioned: Black Friday Sales Training https://marketing-by-kerrie.mykajabi.com/5-day-holiday-challenge

Welcome to the 45th episode of The 6 Figure Product Business Podcast. On this week’s episode we dive into all the things you need to master if you want your brand to be more luxury or high end. This episode is perfect for you if you are a current product-based business and you are looking to transform your brand into more lux or high end or if you want to start a high end business. WORK WITH ME MY signature COURSE- SLAY & SCALE PRODUCT ACADEMY If you are an ecommerce business and you want to get more customers, make more consistent sales & profit and generate a heck of a lot more traffic, then Slay & Scale Product Academy is perfect for you. Click here and get started for $99 today. DOWNLOAD MY FREE RESOURCES How to use Instagram to Sell Your E-commerce Products HOW TO INCREASE YOUR WEBSITE CONVERSION RATE Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram

Welcome to this bonus holiday episode. Want to plan your black friday and holiday sales strategy in advance so you crush your sales this year? JOIN MY 5 DAY FREE CHALLENGE Are you ready to make this holiday season your best one yet? Let's plan and implement your Black Friday strategy together. Join my FREE 5 day challenge where I will walk you through the exact steps you need to take to plan & launch your most successful Black Friday. Challenge starts September 13th. SIGN UP TODAY. https://marketing-by-kerrie.mykajabi.com/5-day-holiday-challenge

Would you love some help planning and executing your holiday sales & Black Friday strategy? Then scroll down to learn more about my free 5 day challenge. In this episode we are diving in to the 4 stages of growing your product business. This is my unique framework I teach in my courses and used to grow my own 6 figure product business. My course, Slay & Scale Product Academy will be opening up for enrollment the last week in September so keep your eyes peeled for that! The framework discussed in this episode is the exact framework I teach you in the course. JOIN MY 5 DAY FREE CHALLENGE Are you ready to make this holiday season your best one yet? Let's plan and implement your Black Friday strategy together. Join my FREE 5 day challenge where I will walk you through the exact steps you need to take to plan & launch your most successful Black Friday. Challenge starts September 13th. SIGN UP TODAY. https://marketing-by-kerrie.mykajabi.com/5-day-holiday-challenge Where You Can Find Me: Subscribe to the Podcast Follow Kerrie on Instagram: www.instagram.com/kerrie.a.fitzgerald

In this episode we are diving into Holiday sales strategies you can implement to get your business massive results. The earlier you can be ready for the holidays, the better results you will have. JOIN MY 5 DAY FREE CHALLENGE Are you ready to make this holiday season your best one yet? Let's plan and implement your Black Friday strategy together. Join my FREE 5 day challenge where I will walk you through the exact steps you need to take to plan & launch your most successful Black Friday. Challenge starts September 13th. SIGN UP TODAY. https://marketing-by-kerrie.mykajabi.com/5-day-holiday-challenge Where You Can Find Me: Subscribe to the Podcast Follow Kerrie on Instagram: www.instagram.com/kerrie.a.fitzgerald

Welcome to the 42nd episode of The 6 Figure Product Business Podcast. On this episode we are diving into all things Facebook ads and User Generated Content with ads expert Lauren Schwarz of The Loft 325. Lauren Schwartz is a thought leader in creating profitable creative strategies for e-commerce brands. Design professional with over 15 years of experience. Over the last 8 years working in digital marketing. In this episode we dive into: Create stellar Facebook ads with Creative user generated content & FB Ads best practices Creative ads that drives the customers to click -What assets you need to run ads -How to identify your hook in the first 3 seconds - Tips on gathering all of the most stand out content to use for your 15-sec ad - Telling your story in 15 seconds or less to make your brand stand out - Photo verse video ad format, what converts better? User-Generated Content - What is it, and why is it important to your brand? - Why you need to Always Always use branded captions. JOIN MY 5 DAY FREE CHALLENGE Are you ready to make this holiday season your best one yet? Let's plan and implement your Black Friday strategy together. Join my FREE 5 day challenge where I will walk you through the exact steps you need to take to plan & launch your most successful Black Friday. Challenge starts September 13th. SIGN UP TODAY. https://marketing-by-kerrie.mykajabi.com/5-day-holiday-challenge Connect with Lauren Instagram - https://www.instagram.com/theloft325/ Facebook - https://www.facebook.com/theloft325 LinkedIn - https://www.linkedin.com/in/lauren-schwartz-07354312/ Website - http://theloft325.com/ Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram

Welcome to the 41st episode of The 6 Figure Product Business Podcast. Today we’re talking with Alyssa Keys, brand and product photographer extraordinaire. Alyssa is a brand photographer based in Northern California. She specializes in working with you to create comfort and confidence to attract your dream clients through powerful imagery that sells. Here are some other key takeaways from this episode: Prep your photoshoots ( what is the story) what do we need to tell the story, how to plan props How can you think outside the box to make your photos stand out How can we step away from the boring white photobox with Colored backdrops and Incorporating humans into your shoots How to prep for a professional photoshoot Why hire a professional rather then iPhone pics WORK WITH ME MY signature COURSE- SLAY & SCALE PRODUCT ACADEMY If you are an ecommerce business and you want to get more customers, make more consistent sales & profit and generate a heck of a lot more traffic, then Slay & Scale Product Academy is perfect for you. Click here and get started for $99 today. DOWNLOAD MY FREE RESOURCES HOW TO INCREASE YOUR WEBSITE CONVERSION RATE Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram Connect with Alyssa Keys Photo [email protected] www.instagram.com/alyssakeysphoto www.Alyssakeysphotography.com

Welcome to episode 43 of the 6 figure product business podcast: On this episode we are diving into all things Instagram Reels. Instagram reels are a hot new feature from Instagram that everyone is going crazy over. With the new instagram changes announced and Instagram claiming to no longer be a photo sharing platform, it’s essential that your product business get on reels. In addition to diving deep into the benefits of using reels, I give you 20 easy to implement instagram reels ideas. If you are curious about why reels are important or why you need them, this episode is perfect for you. In this episode we dive into: Why Instagram reels will give your product business better engagement rates How to build authenticity & connection with short form video How to Educate your audience about your products in an engaging was The art of showcasing your business’s personality to gain followers and trust 20 easy to use REELS ideas exclusively for subscription box and e-commerce businesses WORK WITH ME MY signature COURSE- SLAY & SCALE PRODUCT ACADEMY If you are an ecommerce business and you want to get more customers, make more consistent sales & profit and generate a heck of a lot more traffic, then Slay & Scale Product Academy is perfect for you. Click here and get started for $99 today. DOWNLOAD MY FREE RESOURCES How to use Instagram to Sell Your E-commerce Products HOW TO INCREASE YOUR WEBSITE CONVERSION RATE GRAB MY INSTAGRAM MINI COURSE $99 Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram

Welcome to the 39th episode of The 6 Figure Product Business Podcast. If you’re someone who is AFRAID to show up on video, this episode is made for you. On this episode we are diving into all things video marketing and how to leverage IG and Youtube for product businesses. Jess Fynn, Youtube star, video marketing expert shares all her knowledge on how to use video marketing to build a lasting brand and How to Use YouTube to Grow Your Community and Business. In this episode we dive into: Why is video marketing important for product businesses? How can a product biz owner start implementing video today? What are the steps? What advice can you give if they are afraid to show up on video What is your piece of advice for the business owner that wants to start a YouTube Channel? How do you get your video to rank on YouTube? What video marketing and editing techniques captivate the audience the most? Contact with Jess www.instagram.com/socialquestmedia www.socialquestmedia.com/workwithme [email protected] Watch Jess's video marketing masterclass replay for $97 https://www.socialquestmedia.com/offers/Cxm2pTNq/checkout YouTube Checklist Freebie: https://tinyurl.com/ttahrkw6 Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram

Welcome to the 38th episode of The 6 Figure Product Business Podcast. Today we’re talking with the founders of The CEO Box on leveraging their existing brand to launch their product-based business. Danny and Kirsten are Hudson Valley, NY natives that made a home & 2 whole businesses in Salt Lake City, Utah. They are the Founders of the only Hispanic-owned Gifting Service for Entrepreneurs - The CEO Box. They created the idea of The CEO Box on their living room floor late one night after Kirsten found herself overwhelmed trying to send gifts for 25 entrepreneurs at once. They launched within 7 months by leveraging their existing business knowledge and brand and have already sent over 100 boxes to dream customers. Together they are building a unique brand for CEOs with the love language of both of their hearts - gift-giving. Here are some other key takeaways from this episode: How to have a 5-figure business launch without ads or over 1000 social media followers The lessons you learned from starting a second business while managing an existing brand START YOUR OWN SUBSCRIPTION BOX BUSINESS https://marketing-by-kerrie.mykajabi.com/Subscriptionboxlaunch Connect with The CEO Box www.instagram.com/shoptheceobox https://shoptheceobox.com/Kerrie Use code KERRIE5 for $5 off your first order [email protected] Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram

Welcome to the 37th episode of The 6 Figure Product Business Podcast. On this episode I am diving into the 6 phases of starting and launching your dream ecommerce business. Everything from nailing down your product idea, to creating epic packaging to starting a shopify website and more! My client Happy Host Event In a Box recently launched their new ecommerce brand. I worked with them closely for months to help them create their dream business and I felt so inspired after watching them live that I wanted to create this episode for you. If you have been thinking of an idea for a product business and don’t exactly know where to start, this episode is for you! Want to start your own ecommerce store? Let’s work Together Create and launch your dream ecommerce business. We will work together for 3-4 months and I will help you along the way, provide all the right feedback so you launch the right business and give you my custom 1:1 strategy. If this is YOU, then let’s get started. Click here and send me a DM to get started. Links Mentioned: Grab a Happy Host Event in a Box Ecommerce Polymailer Bag Packaging Want to start a subscription box business instead of ecommerce, watch my video https://www.hushedrevelry.com/ Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram Connect with my Podcast Producer, Erin Tofani at: Website: https://erintofani.com/ Instagram: https://www.instagram.com/erintofani/

Welcome to the 36th episode of The 6 Figure Product Business Podcast. Today we’re talking with brand and package design queen Kaila Piepkow of Dox Design. She helps turn product businesses into stand out and high demand brands that stand out against competitors and create a wildly attractive customer experience. Kaila Piepkow is the crazy dog-lady, Creative Director, and Designer behind Dox Design a remote branding and packaging design studio that helps businesses become top dogs through #droolworthy design. She is a proud fur-mama to three dachshunds, lover of all 70’s music, and a huge packaging design nerd. After taking her first few years out of college in the traditional agency route working in some of the top design agencies in the Midwest, she felt like many entrepreneurs... restless… like her cup wasn’t being filled to the top. So she created something that nobody had done before a fully remote studio servicing businesses large agencies overlooked. And so, Dox Design was born! Today, Kaila is the proud to lead her fearless team on a mission to create strong, compelling brands that flaunt their clients’ stand-out qualities in fun and daring ways. Together, Dox Design work together seamlessly to create #droolworthy brands and design for people just like you: the doers, the dreamers and the dog-obsessed. Here are some other key takeaways from this episode: What are the parts and pieces of a #droolworthy brand How to use branding to make your product stand out in a saturated niche? How branding goes beyond fonts and colors The power of product packaging How package design can increase your sales in a massive way How packaging can increase the customer experience and make them buy again and again The importance of nailing your ideal customer and how that plays a massive role in your branding Some easy ways to discover the right fonts and colors for your brand Connect with Kaila https://www.facebook.com/groups/2276002292654268/ https://www.instagram.com/dox.design/ https://dox.design/services/ SUMMER LIVE WORKSHOPS This episode was brought to you by my summer online LIVE workshop series. Grab the all access pass for just $150. https://marketing-by-kerrie.mykajabi.com/summerworkshops Just want to join one workshop? No prob, each one is just $57. Workshop Breakdown: Instagram Content Planning Instagram Sales Email Marketing Promos & Campaigns Product Photography for Newbies Influencer Marketing 101 For more information on the dates, times and more details head over to https://marketing-by-kerrie.mykajabi.com/summerworkshops WORK WITH ME I have 1:1 coaching spots open for you! Click link to learn more. https://kerriefitzgerald.com/ Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram

Welcome to the 35th episode of The 6 Figure Product Business Podcast. Today we’re talking with Pinterest strategist, Meagan Williamson. As an OG pinner, Meagan has seen the highs and lows of Pinterest over the last decade and knows the potential it has to help you grow your product business. If you are confused about how Pinterest can help you grow your business, then this episode is for you. Here are some other key takeaways from this episode: Why your product business (ecommerce and subscription box, etsy) needs to be using Pinterest How Pinterest will help your dream customers discover your brand and products What types of content you need to be creating for Pinterest Blog ideas that will make Pinterest prioritize your pins The power of video pins and how to use them Step-by-step of pinning, how much pins to create per month and what to pin How to repurpose instagram content to pinterest A tip given to Meagan directly from a Pinterest engineer How Pinterest can help you show up on google search so you don’t need to rely on ads for traffic WORK WITH ME MY signature COURSE- SLAY & SCALE PRODUCT ACADEMY If you are an ecommerce business and you want to get more customers, make more consistent sales & profit and generate a heck of a lot more traffic, then Slay & Scale Product Academy is perfect for you. Click here and get started for $99 today. Grab My Pinterest Course Grab my mini Pinterest course for $99 Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram Connect with Meagan https://www.instagram.com/meaganawilliamson/ www.meaganwilliamson.com www.pinpotential.com

Welcome to the 34th episode of The 6 Figure Product Business Podcast. Today we’re talking with E-Commerce & Email Marketing expert, Jessica Totillo Coster of E-Commerce Badassery. Jessica is an eCommerce & Email Marketing Strategist for boutique owners & product entrepreneurs. She supports scrappy female entrepreneurs with actionable steps & strategies to grow and scale their eCommerce businesses. After 20+ years in retail, owning her own multi 6-figure brick & mortar boutique and 3 years as the ONLY employee of a 7-figure eCommerce store and having the pleasure of learning from the top experts in the digital marketing & eCommerce industry - now she’s sharing everything she learned the hard way, so you don’t have to. Here are some other key takeaways from this episode: The only 3 ways to increase revenue in your ecommerce and subscription box business Quick wins for eCommerce success - strategies and tactics for super-quick results How to increase the average order value with one shopify app What are your favourite ways to get subscription box customers to come back and buy more, vs. just waiting for their next renewal Quick ways to acquire new customers that doesn't require spending money on ads Why listening to strangers in facebook groups isn’t always helping your business. Jessica’s number #1 tip for all product businesses Connect with Jessica https://ecommercebadassery.com/ https://www.instagram.com/ecommercebadassery/ LEARN From Me More of a DIYer? Growth Academy Course: https://kerriefitzgerald.com/growth-academy-accelerator Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram

Welcome to the 33rd episode of The 6 Figure Product Business Podcast. Today we’re talking with teacher and education consultant Katie Smith of Two Harbors Coaching LLC. Have you ever received a subscription box and literally have no idea what’s inside or how to use the products inside? Well today we have education expert Katie Smith bringing the fire and teaching us how we can retain customers, and improve the customer experience by educating your customers so they know how to use your products and know the products are for them! Here are some other key takeaways from this episode: How to improve your customer’s experience by incorporating educational components to your business. How to provide the right educational pieces to your product business. Enhance your customer experience and Improve your subscription box inserts by adding the right information. Add more engaging information to create stellar product descriptions and product pages that help you create. Connect with Katie Instagram: https://www.instagram.com/katiethecoursecoach/ Facebook: https://www.facebook.com/KatieCourseCoach/ Website: https://www.katiemsmith.com/ Contact Email: [email protected] Program Audit Freebie link: https://www.katiemsmith.com/audit Become A Marketing & Sales Ninja- Our Next Round starts last week in MAY. This episode was brought to you by my group coaching program, The Marketing Accelerator. My 12 week group coaching program that teaches you how to implement 3 key areas of marketing into your product business to skyrocket your customers and sales, including Email marketing & list building. We start the last week in May. APPLY TODAY! Apply today at: http://kerriefitzgerald.com/group-coaching-program Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram

Welcome to the 32nd episode of The 6 Figure Product Business Podcast. Today we have pet industry expert Tori Mistick. Tori Mistick is an influencer, educator, podcaster and founder of the award-winning dog mom lifestyle brand Wear Wag Repeat. Her mission is to help women live their best life with dogs - as pet parents and petpreneurs! Her dog mom advice has been featured in BuzzFeed, Good Morning America and The Wall Street Journal. If you have a pet industry business, are a pet influencer, or want to start a pet related business, then this episode will be for you. Here are some other key takeaways from this episode: How to create a community for your business to nurture followers into buyers Why should I put the effort into growing an online community (instead of straight sales)? Where is the best place to host an online community? Do I really need a blog? What should I blog about? The best tools to help with SEO and keyword research Why Pinterest is a must have for driving traffic Tori shares her strategy for her own Pinterest account which gets 1 million monthly impressions Connect with Liz Blog: www.wearwagrepeat.com Podcast: www.wearwagrepeat.com/podcast Shop: www.shop.wearwagrepeat.com Online Courses: www.wearwagrepeat.com/courses Instagram: www.instagram.com/tmistick Facebook: www.facebook.com/groups/wwrlabs Pinterest: www.pinterest.com/tmistick [email protected] Freebie: Wear Wag Repeat Resource Guide: http://wearwagrepeat.com/guide Use code: Kerrie for 10% Tori’s courses Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram

Welcome to the episode of The 6 Figure Product Business Podcast. Today we’re talking with pet industry social media marketer Rachel Doran. Rachel Doran is the owner and founder of Tell Your Tails. She specializes in helping pet businesses attract and connect with their ideal customers so that they can sell to them over and over again! Through coaching and tailored social media, email, and blogging services, Rachel is passionate about helping pet entrepreneurs tell their own unique tale in order to captivate their own pet business super fans! Understanding & Attracting Your Ideal Customer - this is such a buzzword in the marketing world and because of that, often gets overlooked or sidestepped. Through this convo, I'd walk people through what ideal customer reflection + research actually looks like and then, how you can use what you come up with to actually attract more of those ideal customers to your business!What Goes Into Your Instagram Strategy: Why just posting doesn't work, why building a strategy is important, what goes into/what to consider when building your strategy, and tips to actually stick to your strategy. If you’ve ever wondered about email marketing, how to get started, how to get people to actually open your emails and how to make sales from emails, this episode is for you. Here are some other key takeaways from this episode: So what does your ideal customer actually mean/entail? How do you start to come up with your ideal customer? Does niching down to your ideal customer close you off to other customers? How do you attract your ideal customer? What Instagram trends are popular right now/should be considered when building your strategy? What are the key components that make up your Instagram strategy? How to use reels to connect to your ideal customers Connect with Rachel www.tellyourtails.com instagram.com/tellyourtails [email protected] Work With Me This episode was brought to you by my group coaching program, The Marketing Accelerator. My 12 week group coaching program that teaches you how to implement 3 key areas of marketing into your product business to skyrocket your customers and sales, including Email marketing & list building. Apply today at: http://kerriefitzgerald.com/group-coaching-program Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram

Welcome to the 30th episode of The 6 Figure Product Business Podcast. On this episode I am talking about seven of the biggest mistakes I made while I owned my own subscription box business, The Dapper Dog Box. This is certainly a more vulnerable episode for me, but I do believe it’s important to share things that I messed up on when I had my business. This episode is an absolute must have, especially if you are feeling like you’re struggling in your business. I want you to not repeat my mistakes, so take the time and listen! Connect with my Podcast Producer, Erin Tofani at: Website: https://erintofani.com/ Instagram: https://www.instagram.com/erintofani/ Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram

With the different business coaching or group coaching programs and masterminds out there, how do you decide which one will benefit you the most? I get some questions around my new group coaching program so I am giving you a behind the scenes look at it in this episode. My goal is to give you a greater understanding of the program, why I created it, who it's for and how you can apply. As an incredible bonus, you get to hear from TWO people inside my marketing accelerator program- Anne from Jungle Jack Co and Janelle from Jax & Darci. They are sharing their experience from being in the program and I love every second of hearing it! They talk about things like: Why they joined the program What they liked most about it What results they got Their favorite parts of the program On Today’s Episode You Will Learn: What the marketing accelerator program consists of How this program will help you increase your sales and how How this program allows you to see blind spots inside your business The community angle and accountability piece of the program How you can apply The next round of the Marketing Accelerator starts the last week in May, so apply today to guarantee your spot: Apply today at: http://kerriefitzgerald.com/group-coaching-program Have questions about the program or want to make sure it’s a good fit for you? Send me a DM on instagram and lets chat. www.instagram.com/kerrie.a.fitzgerald Connect with Anne of Jungle Jack https://junglejackco.com/ https://www.instagram.com/junglejackco/ Connect with Janelle of Jax & Darci https://www.jaxanddarci.com/ https://www.instagram.com/jaxanddarci/ Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram

Welcome to the 28th episode of The 6 Figure Product Business Podcast. Have you ever been in a position where you want to quit your 9-5 and go full steam into your side business or start that dream product business. Or you already have your product business but you feel all over the place, unorganized, lack of planning and winging just about everything in your business? If that is you, this episode will be gold for you my friend. Today we’re talking with strategy and action coach, Liz Landeen. Ready to master your mental clarity, get more organized and stay more productive, this episode is a must have for you. Here are some other key takeaways from this episode: How to leave a 9-5 and pivot into your “dream product business” or side business Creating an actionable 12 month step-by-step plan to create the lifestyle you want How to move from mental clutter to massive clarity with ease in life and business The art of making shit happen with ease in life & business What's the best place to start if someone feels overwhelmed by lots of thoughts and ideas A must have exercise and template for you to do a mind sweep to sort through the mental clutter you need to do and what to focus on. WORK WITH ME MY signature COURSE- SLAY & SCALE PRODUCT ACADEMY If you are an ecommerce business and you want to get more customers, make more consistent sales & profit and generate a heck of a lot more traffic, then Slay & Scale Product Academy is perfect for you. Click here and get started for $99 today. DOWNLOAD MY FREE RESOURCES HOW TO INCREASE YOUR WEBSITE CONVERSION RATE Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram Connect with Liz www.LizLandeen.com [email protected] https://www.facebook.com/elizabeth.landeen.3/ https://www.facebook.com/groups/sheconnectsworldwide Landing page - https://www.lizlandeen.com/schedule

Grab my Traffic Bootcamp Course for just $99 Welcome to the 27th episode of The 6 Figure Product Business Podcast. Today we’re diving into the magical ways you can increase your website traffic. If you are struggling to get more eyeballs on your website then you need to be engaging in traffic booster actions. These six things are all things that you can get started on today if you own a subscription box business. Links Mentioned: https://www.youtube.com/watch?v=vtxqqJAC06s&t=34s Work With Me This episode was brought to you by my group coaching program, The Marketing Accelerator. My 12 week group coaching program that teaches you how to implement 3 key areas of marketing into your product business to skyrocket your customers and sales, including Email marketing & list building. Apply today at: http://kerriefitzgerald.com/group-coaching-program Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram

Welcome to the episode of The 6 Figure Product Business Podcast. Today we’re talking with PR and Marketing expert, Hannah Nieves. With extensive experience in marketing, branding and PR; Hannah knows what it takes to build, market and promote authentic brands and create results. She created her business out of the sheer passion of being able to serve female entrepreneurs and visionaries like yourself. What started out as a mentorship program turned agency, consulting and education platform has allowed Hannah to serve women in a multitude of industries and creative backgrounds. Hannah is the go to resource for marketing, branding and PR for entrepreneurs and brands alike. Here are some other key takeaways from this episode: The benefits of being featured on media publications like Goop, Brit +Co and Oprah. Do the benefits go beyond brand awareness or credibility. Some examples of Hannah’s clients ranging from 6-7 figure brands. The process of pitching to the media as an expert in your niche Figuring out which outlets would be the best fit for you and your expertise How exactly do you pitch yourself to the media? Thoughts on the pay to play features How influencer marketing can be an effective PR strategy Websites that help you know influencers engagement rates Connect with Hannah Website: www.hannahnieves.co Agency Landing page: https://hannahnieves.co/the-agency Instagram: www.instagram.com/hannahmnieves Facebook Page: https://www.facebook.com/hannahmnieves/ Work With Me This episode was brought to you by my group coaching program, The Marketing Accelerator. My 12 week group coaching program that teaches you how to implement 3 key areas of marketing into your product business to skyrocket your customers and sales, including Email marketing & list building. Apply today at: http://kerriefitzgerald.com/group-coaching-program Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram

Welcome to the 25th episode of The 6 Figure Product Business Podcast. To celebrate earth day this week, we’re talking with Leanne Baum of Pure Earth Pets. PEP is a sustainable pet subscription box business that focuses on all natural treats and eco friendly toys for dogs. Pure Earth Pets was born out of the love for her rescue pup Dover and a desire to educate pet parents and provide them with unique eco friendly dog toys they wouldn't be able to find at their local petco style shops. Her passion for helping the planet evolved when she recognized that there were no accessible sustainable toys for her dog Dover. She made it her mission to find them, and bring them to the doors of dog owners around the country. She says “We do the research so our customers don’t have to! Here are some other key takeaways from this episode: •How Leanne carved out her own little niche in the uber saturated pet subscription box space •The journey of starting a subscription box business focusing on sustainable and eco-friendly products •Why it was important to create a brand that focuses on environmentally friendly causes •The impact that Pure Earth Pets has made •How Leanne leveled up her brand by incorporating and writing a children's book, Dover Saves The Planet, available on Amazon. Connect with Leanne Website: www.pureearthpets.com use code SIXFIGURES15 for 15% off your order on subscription box or shop page. Instagram: www.instagram.com/pureearthpets Dover Saves The Planet Book- https://www.amazon.com/Dog-Named-Dover-Saves-Planet/dp/0578810484 (this makes a perfect gift for friends or family with kids) Work With Me This episode was brought to you by my group coaching program, The Marketing Accelerator. My 12 week group coaching program that teaches you how to implement 3 key areas of marketing into your product business to skyrocket your customers and sales, including Email marketing & list building. Apply today at: http://kerriefitzgerald.com/group-coaching-program Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram

Welcome to the 24th episode of The 6 Figure Product Business Podcast. Today we’re talking with Leah and Eileen, founders of the self care for women brand, b.minton. With zero online retail experience they launched their e-commerce business during a pandemic and were forced to pivot along the way. Located in Charleston, South Carolina, b.minton was founded to give badass women some essential self-care. Each b.minton box is thoughtfully curated to inspire women to practice REALISTIC self-care through their easy-to-use tip system and ethically sourced, handcrafted goods from small businesses doing good for our communities and planet. Here are some other key takeaways from this episode: How this female owned business had to pivot during covid and change up their entire business model. The story of why they decided to start a self-care gift boxes business. The biggest challenges of starting a biz during the pandemic and what’s been their favorite thing they have learned along the way. Why creating products around the Charleston community is important to them. What they did well right out of the gate and what took a bit more to learn. Why is self-care so important right to women now in 2021 and what advice would you give to women who say they don’t have time for self-care. Connect with B.Minton Web: bminton.com Social: @shopbminton on IG, FB, and Pinterest Take 10% off your b.minton order: Use code KERRIE10 for 10% off Work With Me If you’re looking to START a product business or GROW yours, please reach out to me and let’s see how I can help you! [email protected] Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram

Welcome to the episode of The 6 Figure Product Business Podcast. Today we’re talking with Copywriting Expert Lucy Bedewi of My Write Hand Woman. Lucy is a copywriter and content writer behind My Write Hand Woman. She focuses on writing impactful to help female entrepreneurs scale their businesses. Through zesty brand tones and clear messaging, she helps to create copy that turns casual scrollers into raving fans. Here are some other key takeaways from this episode: What makes a product description convert What's the #1 mistake product-based business owners are making when it comes to writing product descriptions The recommended process for writing a product description The ingredients that turn a product into a community How to create that "wow" factor for an e-commerce shop with my copy Connect with Lucy Instagram @mywritehandwoman Work With Me This episode was brought to you by my group coaching program, The Marketing Accelerator. My 12 week group coaching program that teaches you how to implement 3 key areas of marketing into your product business to skyrocket your customers and sales, including Email marketing & list building. Apply today at: http://kerriefitzgerald.com/group-coaching-program Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram

EASE INTO INSTAGRAM- A beginners guide to mastering instagram for ecommerce shops Grab this instagram mini course for just $99 https://marketing-by-kerrie.mykajabi.com/instagram $99 Welcome to the 22nd episode of The 6 Figure Product Business Podcast. I get asked all the time, “ How do I grow my instagram, or How do I get more followers on Instagram? Today I’m taking you behind the scenes of my Marketing Accelerator group Coaching program and giving you the framework behind the instagram portion of my program. In my marketing program we deep dive into three key and essential marketing channels you need to grow your business. One of those channels is Instagram and we spend 6 weeks deep diving it, dissecting it and you walk away knowing how to sell, make more sales and get more customers from Instagram. If you are ready to become a marketing ninja and use Instagram to effortlessly increase your sales, then join me in my Marketing Accelerator Group Coaching Program. Apply today, program is for only 5 people or less and we begin at the end of april. Apply today to guarantee your spot. http://kerriefitzgerald.com/group-coaching-program This episode was brought to you by my group coaching program, The Marketing Accelerator. My 12 week group coaching program that teaches you how to implement 3 key areas of marketing into your product business to skyrocket your customers and sales, including Email marketing & list building. Apply today at: http://kerriefitzgerald.com/group-coaching-program Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram

Welcome to the 21st episode of The 6 Figure Product Business Podcast. Today we’re talking with Email marketing expert, Shannon Vondy Shannon fell in love with email marketing and discovered it’s true power when she made $2600 from email. Now, Shannon helps busy entrepreneurs use the power of email to grow their business and make more money. I offer done for you (and done with you) email services including: weekly email management, funnel builds, launch strategy, email intensives, etc. Essentially, if it involves your email list, I can likely streamline it for you If you’ve ever wondered about email marketing, how to get started, how to get people to actually open your emails and how to make sales from emails, this episode is for you. Here are some other key takeaways from this episode: How Shannon made $2600 from one email Why product businesses need to have an email list The two things you need to get started How to leverage Instagram to grow your email list Creative ways to get subscribers on your email list beyond the “10% off popup” How to get crazy high open rates Ways to create valuable content you can send your subscribers that positions you as their "go to" for your service/product How often to email your list to not “annoy” them Connect with Shannon Vondy instagram.com/mrs.vondy Mrsvondy.com Freebies 3 ways to grow your email list for free- https://www.mrsvondy.com/3-ways-to-grow-your-email-list 5 easy ways to create content for your emails - https://www.mrsvondy.com/5easyways Work With Me This episode was brought to you by my group coaching program, The Marketing Accelerator. My 12 week group coaching program that teaches you how to implement 3 key areas of marketing into your product business to skyrocket your customers and sales, including Email marketing & list building. Apply today at: http://kerriefitzgerald.com/group-coaching-program Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram

Welcome to the 20th episode of The 6 Figure Product Business Podcast. Today we’re talking with PR expert, Delaney Vetter of Delaney Vetter Communications. She is passionate about helping businesses show the world how amazing they are through strategic Public Relations tactics and personality driven copywriting I often get asked by clients, how can I get featured on Oprah, or Brit&Co or other big media companies? Well Delaney is the girl who can make that magic happen for you! Delaney helps product businesses like you, gain the media coverage you’ve always wanted, achieve authority and trust in your space, and build the best brand ever. If you’ve ever wondered about PR, how it works, how to get media features, then this episode is for you. Here are some other key takeaways from this episode: A breakdown of PR and what it actually is (verse what you might think it is) What can PR do for a product business How brands CAN get features in Oprah and other massive media agencies The right time for a ecomm business to work with an agency Free PR resources How to Leverage Influencers in your PR Strategy Connect with Delaney Vetter IG: @delaneyvettercomm LinkedIn: Delaney Vetter https://www.delaneyvetter.com/ This episode was brought to you by my group coaching program, The Marketing Accelerator. My 12 week group coaching program that teaches you how to implement 3 key areas of marketing into your product business to skyrocket your customers and sales, including Email marketing & list building. Apply today at: http://kerriefitzgerald.com/group-coaching-program Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram

Welcome to the 19th episode of The 6 Figure Product Business Podcast. Today we’re continuing the conversation with Abbey and Courtney of the Duo Collective as a two part SEO episode series. They are an amazing team of SEO experts, marketing gurus, coffee and wine lovers and fur and real baby mamas. If you tuned in last week, you would have learned some key foundational areas of SEO that you need to know including why SEO is urgent for a product business and some ways to get started. In today’s episode we are diving into specific areas of SEO Here are some other key takeaways from this episode: What Off page SEO is and how you can get started implementing this today A breakdown of SEO backlinks and why you need them SEO for blogging and how blogging can help you create massive visibility on google 16,000 yearly visitors from one blog post- My own blogging story which led to multiple page 1 google rankings The must have SEO tools for getting started Connect with Duo Collective SEO Courses (crash course + the complete beginners guide) https://seocourse.duocollective.com/ Website report card audits - email us to inquire about this… [email protected] Instagram + Blog is a wealth of free information!https://www.instagram.com/duo.collective/ https://duocollective.com/blog/ Snag our freebie too: https://bit.ly/2SpDv9U (4 free ways to find SEO keywords) Tools Mentioned: https://neilpatel.com/ubersuggest/ This episode was brought to you by my group coaching program, The Marketing Accelerator. My 12 week group coaching program that teaches you how to implement 3 key areas of marketing into your product business to skyrocket your customers and sales, including Email marketing & list building. Apply today at: http://kerriefitzgerald.com/group-coaching-program Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram

Welcome to the 18th episode of The 6 Figure Product Business Podcast. Today we’re talking with Abbey and Courtney of the Duo Collective. They are an amazing team of SEO experts, marketing gurus, coffee and wine lovers and fur and real baby mamas. They are SEO experts who help entrepreneurs like you get page 1 rankings on google, help you create content to drive free traffic to your website and use the power of SEO to help you increase traffic and sales.SEO is one of the most misunderstood areas of marketing, yet it is one of the most powerful. SEO drives major results to your business and I am here to tell you that as a product business, you NEED SEO like yesterday. We are dropping so much SEO info for you that this is actually a 2 part episode series. Tune in to episode 19 for part 2. If you are interested in learning some quick and easy tips to get started with SEO, then this episode is for you. Here are some other key takeaways from this episode: What is SEO Why an e-commerce businesses needs to care about SEO A breakdown of the 3 major parts of SEO How to get started today with your on page SEO Easy hacks to doing keyword research to help you show up on page 1 of google Keyword research, how to organize your keywords and what you do with your keywords How to optimize your website for SEO WORK WITH ME MY signature COURSE- SLAY & SCALE PRODUCT ACADEMY If you are an ecommerce business and you want to get more customers, make more consistent sales & profit and generate a heck of a lot more traffic, then Slay & Scale Product Academy is perfect for you. Click here and get started for $99 today. DOWNLOAD MY FREE RESOURCES How to use Instagram to Sell Your E-commerce Products HOW TO INCREASE YOUR WEBSITE CONVERSION RATE Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram Connect with Duo Collective SEO Courses (crash course + the complete beginners guide) https://seocourse.duocollective.com/ Instagram + Blog is a wealth of free information! https://www.instagram.com/duo.collective/ https://duocollective.com/blog/ Snag our freebie too: https://bit.ly/2SpDv9U (4 free ways to find SEO keywords) Links Mentioned https://neilpatel.com/ubersuggest/

Welcome to the 17th episode of The 6 Figure Product Business Podcast. Today we’re talking with Lindsay from Looq Design. She creates visuals that turn browsers into buyers for product-based businesses. From subscription box business, to e-commerce, her packaging and designs are total scroll stoppers. After working in-house, ad agency and corporate she realized that there was one big difference between the “big” brands and small businesses. That big thing was visibility and consistency. And that’s exactly what she provides with brand and packaging design so business owners can stand out and own their space in the market. If your a newbie on the scene and need some epic packaging for your business or your’re an established brand who wants to evolve your brand, this episode is for you. Here are some other key takeaways from this episode: Why packaging matters for e-commerce and subscription box businesses How your packaging can help you stand out in the saturated online space and social media How to create packaging that customers will not want to throw away The power of packaging and how you can actually charge more $$ for your products with high end packaging When it’s time for you to find a packaging designer Examples of packaging that stops the scroll, creates return buyers and loyal customer superfans Connect with Lindsay: Instagram: @looqdesign Facebook: https://www.facebook.com/looqdesign Website: looqdesign.com Freebie: https://looqdesign.com/9-steps-checklist This episode was brought to you by my group coaching program, The Marketing Accelerator. My 12 week group coaching program that teaches you how to implement 3 key areas of marketing into your product business to skyrocket your customers and sales, including Email marketing & list building. Apply today at: http://kerriefitzgerald.com/group-coaching-program Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram

Welcome to episode 16 of the 6 figure product business podcast. I get asked all the time, how I grew a business without the use of ad spend, funding or staff. Today I am sharing my top six ways I scaled my business from zero to $350,000 in sales in 2.5 years for my subscription box business. Here are some other key takeaways from this episode: Top seven marketing channels and customer acquisition strategies to acquire your dream customers with ZERO ad spend How I created powerful messaging that attracted and appeal one ideal customer The top two ways I maximized my conversion rate What I did to create a scroll stopping customer experience that resulted in thousands of tagged social media photos The importance of creating your customer superfans and my #1 ways I did this effectively to retain customers This episode was brought to you by my course, The Subscription Box Growth Academy. If you want more sales, more customers, more profit, better marketing strategies that work, then this course is for you. I am launching this beta round in March and you can sign up TODAY to get in at the lowest no brainer price it will ever be offered at. SIGN UP HERE https://kerriefitzgerald.com/growth-academy-accelerator. Link to polymailer bags: 10 x13 bags (Small Bags) 14.5 x 19 bags (Large Bags) Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram