Ecommerce Society Podcast

I have an update my friends- this is the final episode of The Ecommerce Podcast- totally bittersweet. After taking a short hiatus, I realized my vision was going in a different direction. Almost four years, 259 episodes and a million hours later- it's time to say goodbye:) I've loved every single second of this podcast and I'm so proud of it- and grateful fro you tuning in every week:) Here is where you can find me now: Amusejoy Poo Bags my newest product brand, it's beautiful and perfect and check it out! If you have a dog or friends with dogs- this makes the perfect gift. https://www.amusejoypoobags.com/ https://www.instagram.com/amusejoypoobags/ Connect with Kerrie Fitzgerald www.instagram.com/kerrie.a.fitzgerald https://www.linkedin.com/in/kerrie-fitzgerald/ Grab a copy of my book, Customer Obsession https://amzn.to/41bCExF

Welcome back to episode 258 of the Ecommerce Society Podcast! After a little break (which feels so odd for me), I’m sharing some big life updates that have been in the works. For over four years, I’ve been pouring everything into my business, and now I’m stepping away from some things to explore new passions. Tune in to hear why I’m closing some chapters—like my coaching programs and membership—and diving headfirst into exciting new ventures, like my product business and, yes, a 9-to-5! I get into how burnout post-book launch in 2023 set me on this path and how starting my dog poop bag business made me realize I’m ready for a fresh adventure. I also reflect on why it’s important to embrace change, the value of businesses as stepping stones, and what’s next for me. In this episode, I share: Why I’m stepping away from coaching and memberships. The burnout that hit after launching my book, Customer Obsession. Starting a 9-to-5 and how it’s giving me new energy. The fun and excitement of working on my new product-based business. My thoughts on pivoting and how businesses are stepping stones for your next adventure. A possible future direction for the podcast and how I want to feature more brand case studies. Episode Highlights: (00:01) Catching up after my break and why I’m stepping back. (02:21) Why I decided to close my coaching programs and memberships. (04:39) Burnout post-book launch and how it shaped my decision. (06:53) Starting the dog poop bag business and rediscovering my passion. (09:19) Where the podcast might be headed next: more brand case studies, fewer business tips. (11:39) Why I’ve paused the Just Add Hot Sauce newsletter (for now!). (14:04) My thoughts on balancing a 9-to-5 with running a side business. (16:27) Reflecting on the past few years and how each step has led to new opportunities. Listener Shout-Out: Thank you to everyone who’s been with me over the years, from listening to the podcast, to joining my programs, and reading Customer Obsession. You’ve been part of this journey, and I’m so grateful for your support! Let’s Connect: Feeling like you’re in the midst of your own pivot? DM me on Instagram! I’d love to hear about your journey. Links & Resources: My book, Customer Obsession https://www.amazon.com/Customer-Obsession-brand-obsessed-customers-commerce/dp/1737772620 Thank You! Thank you for tuning in to this week’s update. If you’re enjoying the show, please leave a 5-star review—your support means everything to me! Learn From Me: Grab my new book, Customer Obsession Let’s Be Friends Follow Kerrie on Instagram www.kerriefitzgerald.com www.kerriefitzgerald.com/services

In this quickie episode we're features 20 easy to use BEHIND the Scenes Content Ideas to create mega connection and trust with your customers! You can use these for Instagram or Tiktok! Learn From Me: Grab my new book, Customer Obsession Let’s Be Friends Follow Kerrie on Instagram www.kerriefitzgerald.com www.kerriefitzgerald.com/services

10 THINGS THAT DISNEY DOES EVERY DAMN DAY THAT MAKE THEM A CULT BRAND ( And Why You Need To Pay Attention, Learn And Implement To Your Own Business) Lets talk about, The OG of cult brand- Disney World. Last week I spent two days in Disney World and the entire time I was there, I was legit making a mental list of all the incredible things Disney does so well. I was absolutely BLOWN AWAY at how much Disney works hard to create the most unforgettable experience for its customers and that shined through my entire trip so clearly. Not a single detail is forgotten by this brand. Yes it's not technically a product brand BUT it's literally the bestest and most powerful example of what a modern cult brand is today. Learn From Me: Grab my new book, Customer Obsession Let’s Be Friends Follow Kerrie on Instagram www.kerriefitzgerald.com www.kerriefitzgerald.com/services

This week we are doing a female founder story, featuring Sena Wheeler, CEO of Sena Sea, a multiple seven figure subscription business. Sena Sea, a family-run business that brings the best of wild Alaskan fish straight to your doorstep. Founder Sena Wheeler shares her journey from a fifth-generation fishing family to pioneering online seafood delivery. Discover the challenges, triumphs, and the unique approach that sets Sena Sea apart in the sustainable seafood industry. Featured Guest: Sena Wheeler, Founder of Sena Sea Key Points Covered: The Origins of Sena Sea: Learn about Sena's deep-rooted connection to fishing, her transition from a career in food science to entrepreneurship, and the pivotal Thanksgiving drive that sparked the idea for Sena Sea. Challenges of Starting an Online Seafood Business: Sena discusses the initial hurdles, including setting up an online store, shipping logistics, and the importance of quality and sustainability in their products. Growth and Marketing Strategies: Discover how Sena Sea utilized farmers' markets for direct customer feedback, built an engaging email list, and leveraged blogging to drive organic traffic and educate customers. The Power of Email Marketing: Sena emphasizes the role of personal storytelling and consistent communication in building customer loyalty and driving repeat business. Subscription Service and Customer Retention: Hear about the introduction of a subscription model, the benefits of recurring orders, and strategies for customer retention. Future Plans and Expansion: Sena shares insights into upcoming initiatives, including exploring affiliate marketing, targeting a younger demographic, and enhancing their email marketing workflows. Where to Find Sena Sea and Their Wild Alaskan Fish: Website: www.senasea.com Join the Email List: For exclusive offers, recipes, and a glimpse into the life of a fishing family. Cook like a fisherman's wife cookbook available for free on https://senasea.com Work With Me: Grab my new book, Customer Obsession www.kerriefitzgerald.com/services Book a 1:1 call with me https://www.kerriefitzgerald.com/strategycall Let’s Be Friends Follow Kerrie on Instagram www.kerriefitzgerald.com www.kerriefitzgerald.com/services

Welcome to the Ecommerce Society Podcast! In this podcast episode, I’m doing a coaching session with swimwear brand, naked summer. This feels like a REAL coaching session with me, so bear with me as its a long one. We talk through typical questions that brands always come to me with help on- how do i increase my conversion rate, how can I make my website better and how do I get more traffic, so these are some of the things I tackle on this robust coaching episode! If you want to tune into one of the two specific questions we cover- here are the timestamps: Question 1: How do I increase my website conversion rate Timestamp: 0-1:11 Question 2: How do I increase my traffic Timestamp 1:12- end Work With Me: Grab my new book, Customer Obsession www.kerriefitzgerald.com/services Book a 1:1 call with me https://www.kerriefitzgerald.com/strategycall Let’s Be Friends Follow Kerrie on Instagram www.kerriefitzgerald.com www.kerriefitzgerald.com/services Follow Naked Summer www.nkdsummer.com ig @naked_summer TikTok @makedsummer

Welcome to the Ecommerce Society Podcast, episode 253. In this podcast episode, Kerrie hosts Katie Cole and Jenny DiMarco, founders of Monthlies Period Club, a subscription service offering personalized period products delivered directly to customers. They discuss the inspiration behind their brand, emphasizing convenience and customization, aiming to destigmatize periods and make menstrual products accessible. The brand offers a mix-and-match approach to product selection, using well-known brands to allow customers to tailor their subscriptions to their needs. The conversation also covers the entrepreneurial journey of the founders, from ideation to overcoming initial hesitations and the operational challenges they face. They highlight their commitment to charitable outreach and the educational aspect of their business. The episode explores the dynamics of starting a business in college and the supportive feedback they received from friends and family, contrasting with some skepticism from older individuals unfamiliar with modern entrepreneurial opportunities. Work With Me: Grab my new book, Customer Obsession www.kerriefitzgerald.com/services Book a 1:1 call with me https://www.kerriefitzgerald.com/strategycall Let’s Be Friends Follow Kerrie on Instagram www.kerriefitzgerald.com www.kerriefitzgerald.com/services Follow Monthlies www.monthlies.club www.instagram.com/monthlies.club Use code 15 for 15% off your first order

Welcome to the Ecommerce Society Podcast! In this episode I do a deep dive on the top 10 reasons Shopify is the best platform for starting an e-commerce business. It’s no shocker here that I am a WILDLY OBSESSED customer superfan of Shopify and since I’ve never dedicated an entire episode on why I love them so much, I thought today was the day! If you are on the fence about starting a Shopify store- this episode is for you or if you’re an Etsy seller and want to branch out and start your own website- this is for you too! Start with Shopify for just $1 Sign up for a free trial and get your first month for just $1, tap that link below shopify.pxf.io/QOqWDY Work With Me: Grab my new book, Customer Obsession www.kerriefitzgerald.com/services Book a 1:1 call with me https://www.kerriefitzgerald.com/strategycall Let’s Be Friends Follow Kerrie on Instagram www.kerriefitzgerald.com www.kerriefitzgerald.com/services Subscribe to my newsletter- Just Add Hotsauce: each week i choose a new brand, dissect their marketing or strategy and share with you how they do it , so you can do it too. https://kerriefitzgerald.myflodesk.com/hotsauce ** some links may be an affiliate link. Its no extra cost to you, but i may get a small referral commission. I only share products/services that I am obsessed with.

Welcome to the Ecommerce Society Podcast! In this episode, I chat with Deonnah Carolus, founder of Ecommerce Savvy. Deonnah shares her journey from running a marketing agency to pivoting to e-commerce, focusing on helping smaller businesses succeed online. We dive into the challenges of expensive mastermind programs and varying levels of participant commitment. We also discuss the importance of differentiation in saturated markets and share our experiences with starting product-based businesses. Deonnah reveals her idea for a doggy bandana business, and I share my experience with manufacturing dog bandanas. We explore potential collaboration and offer support to each other in our ventures. Deonnah also highlights the fun and rewarding aspects of marketing to pet parents and shares her experience in the pet industry. We discuss how to choose a business idea and the importance of researching different industries and SO MUCH MORE! Work With Me: Grab my new book, Customer Obsession www.kerriefitzgerald.com/services Book a 1:1 call with me https://www.kerriefitzgerald.com/strategycall Let’s Be Friends Follow Kerrie on Instagram www.kerriefitzgerald.com www.kerriefitzgerald.com/services Subscribe to my newsletter- Just Add Hotsauce: each week i choose a new brand, dissect their marketing or strategy and share with you how they do it , so you can do it too. https://kerriefitzgerald.myflodesk.com/hotsauce Follow Deonnah Ecommerce-Savvy.com https://www.instagram.com/ecommercesavvy/ [email protected]

Welcome to the Ecommerce Society Podcast! In this episode, we’re doing something brand new- rapid fire questions. I ask Deonnah of Ecommerce Savvy 5 questions where she has 60 seconds MAX to answer them. I ask her things like- how would she spend $500 to start a business What her fave ecomm platform is Etsy verse Shopify What makes a cult like brand And more……. And be sure to tune into Thursday’s episode, 251 where we have a full episode talking about all things Shopify, scaling a product business, pivoting and more with Deonnah of Ecommerce Savvy Work With Me: Grab my new book, Customer Obsession www.kerriefitzgerald.com/services Book a 1:1 call with me https://www.kerriefitzgerald.com/strategycall Let’s Be Friends Follow Kerrie on Instagram www.kerriefitzgerald.com www.kerriefitzgerald.com/services Subscribe to my newsletter- Just Add Hotsauce: each week i choose a new brand, dissect their marketing or strategy and share with you how they do it , so you can do it too. https://kerriefitzgerald.myflodesk.com/hotsauce Follow Deonnah Ecommerce-Savvy.com https://www.instagram.com/ecommercesavvy/ [email protected]

Hey, it's Kerrie here! In episode 249 of the Ecommerce Society podcast, I dive into my recent experience speaking at a jewelry expo, called PJX. I share insights on the immense power of community and networking, the importance of constantly revising and improving your presentations, and the value of asking for compensation. Building relationships and connections within your industry can open up invaluable opportunities. I emphasize the significance of engaging your audience and adjusting your presentation based on their reactions. I reflect on what worked and what didn’t during my trade show presentation and discuss the necessity of better preparation and setting boundaries when committing to multiple events. One of the key takeaways is the importance of starting with virtual speaking opportunities to gain experience. Don't forget to capture videos or photos for social proof! Listen in as I talk about how speaking engagements can be a game-changer for product-based businesses, providing visibility and a chance to connect with new audiences. Takeaways: Community and Networking: Never underestimate the power of building relationships within your industry. Revise and Improve: Continuously evaluate and refine your presentations for better results. Ask for Compensation: Advocate for yourself and negotiate. Engage Your Audience: Use icebreakers and interactive elements to make your presentations memorable. Prepare and Set Boundaries: Essential for managing multiple speaking engagements. Support Other Businesses: Networking can lead to valuable opportunities. Virtual Speaking Opportunities: A great way to start and gain experience. Social Proof: Capture videos or photos of your engagements. www.kerriefitgerald.com www.instagram.com/kerrie.a.fitzgerald Subscribe to my newsletter- Just Add Hotsauce: each week i choose a new brand, dissect their marketing or strategy and share with you how they do it , so you can do it too. https://kerriefitzgerald.myflodesk.com/hotsauce Mentions: https://goldie-links.com/ https://lavisheverlastingjewelry.com/ (serving NY & NJ) PJX: https://sunstone.regfox.com/pj-expo-2024

In this episode, I discuss the concept of making big moves in business and how to leverage your business experience to create new opportunities. I share my personal experiences, insights, and actionable steps for turning ideas into reality. I also introduce the idea of in-person retreats and seek your feedback on potential retreat locations and formats. Takeaways: Leverage your business experience to create new opportunities Manifest ideas into reality Explore the concept of in-person retreats Seek audience feedback on potential retreat formats and locations Want to join the waitlist for my retreat? https://www.kerriefitzgerald.com/retreatwaitlist

Welcome to the Ecommerce Society Podcast! In this episode, we sit down with Candace D’Agnolo, founder and CEO of Pet Boss Nation. Candace shares her extensive experience in the pet industry, offering actionable advice for entrepreneurs at any stage of their journey. Key Topics Discussed: Entrepreneurial Beginnings: Learn how Candace transitioned from painting murals to launching her retail pet store, Dogaholics, and the lessons learned from those early entrepreneurial efforts. Challenges of Brick-and-Mortar Businesses: Discover the risks and rewards of physical stores compared to online businesses, including lease negotiations and managing upfront costs. Financial Insights for Business Owners: Gain insights into effective cash flow management and the importance of financial planning for sustaining and scaling a business. Preparing to Sell Your Business: Candace discusses her strategy for preparing and selling her businesses at a profit, emphasizing timing and business valuation. Pet Boss Nation's Evolution: Hear about the evolution of Pet Boss Nation into a consulting and group coaching powerhouse, and how these services can help pet business owners thrive. Join us for this enlightening conversation with Candace D'Agnolo, packed with real-world advice for growing your business in the pet industry. Don’t miss out on these expert insights! Follow Candace & Pet Boss Nation petboss.com https://www.facebook.com/petbossnation https://instagram.com/petbossnation/ Join the Pet Boss Club - petbossclub.com Work With Me: Grab my new book, Customer Obsession Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society on Instagram www.kerriefitzgerald.com www.kerriefitzgerald.com/services

This episode dives into the magnetic world of product packaging, spotlighting Poppy as a standout example. We explore how impactful packaging can captivate customers and leave a lasting impression. The episode features insights into the transformation from Poppy's original brand, Mother Beverage, to its current vibrant presence, showcasing how strategic packaging changes can elevate a brand's market position. We also hear about the pivotal role that packaging played in the success of The Dapper Dog Box, enhancing both sales and customer engagement. Wrapping up, we extend an invite to join the Cultish Product Program, where listeners can further their knowledge on packaging mastery and enhancing customer experiences.here.https://drinkpoppi.com/ If you want to level up your packaging and customer experience- check out my coaching program which kicks off in early June. JOIN THE CULTISH PRODUCT! www.kerriefitzgerald.com/cultish Join by May 23rd. If Cultish Product isn’t your vibe- grab a packaging & customer experience audit with me and lets get you leveled up. * I only offer these a few times a month, so if you want a spot but dont see availability, message me here and throw out a few extra times and dates ( and your timezone) and if i can ill open a spot for ya. Email [email protected] BOOK HERE: https://calendly.com/kerriefitzgerald/60 Chapters 00:00 - Unpacking the Importance of Product Packaging 09:55 - Dive into Poppy’s Vibrant Packaging and Brand Evolution 15:46 - From Mother Beverage to Poppy: A Brand Transformed Takeaways Packaging is more than just wrapping; it’s an essential part of the customer's journey and brand perception. Effective packaging can set your brand apart, boosting recognition and sales. Poppy’s evolution showcases the substantial impact of thoughtful rebranding and packaging. Selecting the right color scheme and design can make your product irresistible. Learn the secrets of successful packaging in Kerrie’s Cultish Product Program.

The power of customer experience and packaging and how powerful a role they play in getting a customer to stop their scroll in a sea of crowded and saturated brands but get them to choose YOU to buy from. IN this case study style podcast I use an adorable toilet paper brand, who gives a crap and walk though their powerful packaging and why I’m absolutely obsessed with it. If you can follow along while you listen- check them out here.https://us.whogivesacrap.org/ If you want to level up your packaging and customer experience- check out my coaching program which kicks off in early June. JOIN THE CULTISH PRODUCT! www.kerriefitzgerald.com/cultish Join by May 23rd. If Cultish Product isn’t your vibe- grab a packaging & customer experience audit with me and lets get you leveled up. * I only offer these a few times a month, so if you want a spot but dont see availability, message me here and throw out a few extra times and dates ( and your timezone) and if i can ill open a spot for ya. Email [email protected] BOOK HERE: https://calendly.com/kerriefitzgerald/60

JOIN THE CULTISH PRODUCT! www.kerriefitzgerald.com/cultish Join by May 23rd. Repeat customers are the bloodline of your business- you need them and you want more of them. Customer Loyalty is kind of this weird buzzword but it can be hard to actually know HOW to get it- what do you need to do. In this episode of Ecommerce Society, I will show you HOW to get more repeat customers, why you want them, and 5 things you can start doing today to get them in your business. I also use real examples- for example I just spent $150 this morning with the brand, Dressed in Lala. This was my second order with them in the span of one month- why and how did they get me to spend $150 on top of the $57 I spent with them the first time……..Listen to find out. Takeaways Repeat customers spend 67% more than new customers per transaction. Repeat customers contribute to approximately 40% of the revenue for an online store. To get repeat customers, focus on creating a positive customer experience. Implement a customer loyalty program and send regular email campaigns. Improve customer service and use post-purchase emails to stay connected with customers. Create memorable packaging to enhance the unboxing experience. Don't be afraid to ask for the sale and promote your products. Chapters 00:00 Introduction: The Importance of Repeat Customers 08:29 Building Trust and Loyalty through Positive Experiences 13:04 Tips for Getting More Repeat Customers 29:29 Asking for the Sale: Don't Be Afraid to Promote Your Products

JOIN THE CULTISH PRODUCT! www.kerriefitzgerald.com/cultish Join by May 23rd. Passive income is all the rage these days but is it actually possible to make it happen in your ecommerce business? My answer is YES it is. You can 100% set a few marketing channels or systems up in your business to allow your business to generate sales without you trying each day- pretty magical right? Well it is. You can do this through the combo of your website and email- and in this episode of Ecommerce Society podcast I walk you through how you can do it and talk about the power of email and why you need it in your business. If you want to implement these strategies in your business, then join us for the next round of our group coaching program, The Cultish Product! We kick things off in JUne for 3 months. www.kerriefitzgerald.com/cultish Deadline to join is May 23rd. . Takeaways Passive income in e-commerce is achievable through various strategies. Affiliate programs allow influencers and bloggers to promote products for a commission. Customer loyalty programs encourage repeat purchases and referrals. Email marketing helps create a sales funnel and nurture leads. These strategies can generate passive income and provide a high return on investment. Chapters 00:00 Introduction: Making Passive Income in E-commerce 01:25 Affiliate Programs: Harnessing the Power of Influencers 06:16 Email Marketing: Creating a Sales Funnel

JOIN THE CULTISH PRODUCT! www.kerriefitzgerald.com/cultish Join by May 23rd. Get ready for a lively chat on The Ecommerce Society Podcast! Today, we’re diving into why it’s a game-changer to build a brand, not just a business, especially if you're in the product biz. We’ll tackle the challenge of popping out in a packed market and lay out some clever strategies to help you do just that. Expect lots of insights on boosting your customer experience, adding a personal touch by sharing the founder’s story, and discovering that magic ingredient—the unique selling proposition of your product. Plus, we've got some nifty examples to help you sprinkle these key ingredients into your own brand recipe! Takeaways Branding is your secret weapon in the bustling marketplace. Stellar customer experiences are your ticket to a loyal fanbase. Sharing the founder’s story adds that personal sparkle, building trust and connections. Spotting and flaunting your product’s unique charm separates you from the crowd. Chapters 00:00 - The Big Shift: Business to Brand 00:59 - How to Shine in a Sea of Sameness 06:07 - The Power of a Personal Story in Branding 13:48 - Discovering Your Product’s Secret Sauce

www.kerriefitzgerald.com/cultish Join by May 23rd. In this bonus episode of the Ecommerce Society Podcast, updates and changes to the signature mentor coaching education program, the Cultish Product Program, are discussed. The program is now a three-month group coaching mentor program focusing on creating a cult-like brand, providing a scroll-stopping customer experience, setting up sales on autopilot, and getting repeat customers. Key Highlights Creating a Cult-Like Brand: The program emphasizes the importance of standing out against competitors and Amazon, creating a memorable customer experience, and implementing effective sales and marketing strategies. Scroll-Stopping Customer Experience: Learn to craft a customer journey that leaves a lasting impression. Sales on Autopilot: Set up systems that drive sales effortlessly. Repeat Customers: Strategies to keep customers coming back. Program Features Personalized Feedback: Includes coaching and hot seat calls. Community Support: Access to a Facebook group. Comprehensive Curriculum: Includes video and audio modules, workbooks, and templates. Customer Experience Audit: Detailed feedback on websites, checkout processes, and packaging. Four Pillars of the Cultish Product Program CULT Brand Formula: Develop a unique and compelling brand identity. Customer Experience: Create a seamless and memorable customer journey. Sales on Autopilot: Automate sales processes to generate revenue effortlessly. Repeat Customers: Focus on retention and repeat business. Program Structure Monthly Pillar Release: Each month, a different pillar is introduced, with supporting materials like video and audio modules, workbooks, and templates. Customer Experience Audit: Participants receive personalized feedback on their websites, checkout processes, and packaging. Pricing Monthly Payment: $199 per month. One-Time Payment: $995. Suitable For The Cultish Product Program is ideal for new or semi-established product business owners looking to improve their direct-to-consumer channels and increase sales. Key Takeaways Stand Out Against Competitors: Develop strategies to differentiate your brand. Memorable Customer Experience: Enhance your website, checkout process, and packaging. Automated Sales: Utilize email marketing and other tools to drive sales on autopilot. Cost-Effective Customer Retention: Focus on repeat customers for sustained growth. Episode Chapters 00:00 - Introduction and Program Updates 05:11 - Creating a Cult-Like Brand 11:51 - Providing a Memorable Customer Experience 14:11 - Setting Up Sales on Autopilot 31:13 - Implementing the Cult Brand Formula 33:09 - Enhancing Customer Experience through Packaging 35:00 - Creating Sales on Autopilot 37:28 - Building Repeat Customers 46:00 - Suitable for New or Semi-Established Product Business Owners

In this episode, I share my struggles and internal battles as I start my second product-based business. I discuss the pressure to make everything perfect, the challenge of overthinking every decision, the fear of failure, and the difficulty of managing multiple businesses simultaneously. I emphasize the importance of taking action and making smart business decisions based on data and customer preferences. Takeaways Starting a second product-based business is not necessarily easier than the first, and it comes with its own set of challenges. Perfectionism can hold you back from taking action and launching your business. It's important to find a balance between striving for quality and progress. Overthinking every decision can hinder your progress and waste valuable time. Focus on making smart business decisions based on data and customer preferences. Managing multiple businesses simultaneously can be overwhelming and lead to burnout. Prioritize and allocate your time and resources effectively. It's normal to have fears and doubts when starting a new business, but it's important to push through and take action. Starting a business is challenging and can lead to self-doubt and overthinking decisions. It's important to make data-driven decisions based on what customers actually buy, rather than what they say they like. Finding a balance between being scrappy and wanting things to be perfect can be difficult. Transparency in the entrepreneurial space can help others feel less alone in their struggles. LInks Mentioned: Amusejoy Poo Bags- follow on Instagram & Tiktok www.instagram.com/amusejoypoobags https://www.tiktok.com/@amusejoypoobags Work With Me: Grab my new book, Customer Obsession 1. Sign Up For A Website Redesign Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website https://www.kerriefitzgerald.com/websiteVIP 2. Join waitlist for Cultish Product A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Join waitlist Learn More Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society on Instagram www.kerriefitzgerald.com

In this episode, I share my experience of working with a branding agency to create the visual branding for my new dog poo bag company, Amusejoy Poo Bags. I deep dive into the importance of visual branding in a saturated market and explain why I chose to work with professionals instead of DIYing it. I discuss the process of working with the agency, the importance of clear communication and deadlines, and the level of detail and perfection we achieved. I also highlight the incorporation of my dogs into the branding and the impact of purpose-driven branding Takeaways Visual branding is crucial in a saturated market to differentiate your brand from competitors. Working with a professional branding agency can ensure a high level of detail and perfection in your branding. Clear communication and adherence to deadlines are important in the branding process. Incorporating personal elements, such as pets, can add uniqueness and personality to your brand. Purpose-driven branding, such as donating a portion of sales to a cause, can attract customers and create a cult-like brand. LInks Mentioned: Amusejoy Poo Bags- follow on Instagram & Tiktok www.instagram.com/amusejoypoobags https://www.tiktok.com/@amusejoypoobags Duocollective.com Work With Me: Grab my new book, Customer Obsession 1. Sign Up For A Website Redesign Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website https://www.kerriefitzgerald.com/websiteVIP 2. Join waitlist for Cultish Product A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Join waitlist Learn More Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society on Instagram www.kerriefitzgerald.com

In this insightful episode, we sit down with Julia Winter, the creative force behind the jewelry brand Jewel Ya. As she marks over two decades in the industry. Julia shares her journey from a corporate career to founding and nurturing her own jewelry business. She delves into the challenges of starting from scratch, evolving with the digital age, and maintaining a connection with her customers through email marketing. Julia's story is a testament to perseverance, customer focus, and the importance of continuous learning in building a lasting business. Key Points Covered: The Journey Begins: Julia recounts her transition from a corporate career to chasing her passion for jewelry design. With a modest investment and a desire for work-life balance, Julia's story starts with trunk shows in her dining room and evolves into a nationwide presence. The Evolution of a Jewelry Brand: Over 21 years, Julia navigated the shift from in-person sales and wholesale to embracing the digital transformation. She highlights the initial challenges and learning curves of moving her business online and how it has expanded her reach. Customer Focus and Email Marketing: Julia emphasizes the significance of listening to customers and adapting based on their feedback. She champions email marketing as her most effective communication tool, providing a direct line to her audience and fostering a community around her brand. Perseverance Through Ups and Downs: Reflecting on her journey, Julia acknowledges the moments of doubt but underscores the drive to persevere. Her dedication to her business, combined with the necessity of earning a living, propelled her forward even when faced with obstacles. Advice for New Entrepreneurs: Julia offers sage advice for those starting their entrepreneurial journey. She stresses the importance of being customer-driven, persevering through challenges, and the invaluable role of continuous learning and adaptation. Closing Thoughts: Julia Winter's entrepreneurial journey is a masterclass in building a business with integrity, creativity, and resilience. Her story inspires aspiring business owners to stay true to their vision, listen to their customers, and embrace the journey's highs and lows with perseverance and grace. Follow Julia: www.Jewelya.com www.instagram.com/jewelyadesigns Work With Me: Grab my new book, Customer Obsession 1. Sign Up For A Website Redesign Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website https://www.kerriefitzgerald.com/websiteVIP 2. Join waitlist for Cultish Product A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Join waitlist Learn More Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society on Instagram www.kerriefitzgerald.com

In this engaging episode, we dive into the world of Amanda Shaw, the creative force behind The Bark Day Planner, a business dedicated to throwing unforgettable parties for pets. From leaving a promising career in neuroscience to navigating the challenges of a niche business, Amanda shares her inspiring journey, the pivotal moments that shaped her path, and her aspirations for the future. We also explore the impact of media features on her business and the potential of branching into reality TV. Featured Guest: Amanda Shaw, Founder of The Bark Day Planner Key Points Covered: Amanda's Transition from Science to Entrepreneurship: Discover how Amanda's love for dogs and a DIY party for her golden doodle Teddy sparked a groundbreaking career shift. Building The Bark Day Planner: Learn about the challenges and triumphs of starting a pet party planning business, from DIY beginnings to creating a distinctive brand identity. Expanding into Products: Amanda discusses diversifying her business with pet party boxes, acquiring Buster's Party Shop, and the challenges of navigating product-based business dynamics. Navigating Setbacks: From difficulties with Etsy to personal health challenges, Amanda shares how resilience and creativity helped her overcome obstacles. Media Features and Visibility: Amanda highlights how being featured on ABC and other media outlets significantly boosted her business and the importance of building credibility. Future Aspirations: From expanding her team to dreaming of starting a rescue and possibly landing a reality TV show, Amanda shares her ambitious vision for the next five years. Valuable Takeaways: Leap of Faith: Amanda's journey underscores the importance of following your passion, even when it means leaving a secure career path. Brand Identity Matters: Investing in professional branding can transform your business and connect you with your ideal clients. Media Power: Strategic media features can catapult your business into the spotlight, enhancing credibility and attracting a wider audience. Resilience is Key: Facing and overcoming setbacks is part of the entrepreneurial journey. Persistence and adaptability are crucial for long-term success. Where to Find Amanda Shaw and The Bark Day Planner: Website: www.thebarkdayplanner.com Instagram: @TheBarkDayPlanner Closing Thoughts: Amanda Shaw's entrepreneurial path is a testament to the power of passion, resilience, and the willingness to embrace the unknown. Her story not only inspires pet lovers but also budding entrepreneurs to pursue their unique visions, no matter how unconventional they may seem. Work With Me: Grab my new book, Customer Obsession 1. Sign Up For A Website Redesign Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website https://www.kerriefitzgerald.com/websiteVIP 2. Join waitlist for Cultish Product A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Join waitlist Learn More Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society on Instagram www.kerriefitzgerald.com

Grab a website audit https://www.kerriefitzgerald.com/audit In this bonus episode, Kerrie shares new services that she is offering, specifically focusing on website audits. She explains that she is trimming down her current business and only offering services that are fun for her. Kerrie also discusses her experience with burnout and how it has made her reevaluate her workload. She highlights two areas she excels in: marketing and growth strategy, and website design. She introduces the website audit service, explaining what it includes and who it is for. Takeaways It's important to only offer services that are enjoyable and fun for you. Burnout can lead to reevaluating your workload and making changes to prioritize self-care. Kerrie excels in marketing and growth strategy, as well as website design. The website audit service helps businesses identify and fix issues with their websites to improve conversion rates and customer experience. The service is beneficial for those who are aware their website needs improvement but don't know how to fix it or can't afford a full website redesign.

Grab a website audit https://www.kerriefitzgerald.com/audit In this episode, we sit down with Sarah Jansel, the owner of Jansel & Co., a company specializing in building and growing standout websites on Shopify and other platforms. Sarah shares her journey from a 20-year corporate career to becoming an entrepreneur, her passion for fashion, and her evolution into a website design guru. Discover the insights and strategies behind creating successful Shopify stores, understanding your customer, and why investing in your website is crucial for your business. Featured Guest: Sarah Jansel, Founder of Jansel & Co. Sarah’s journey from fashion enthusiast to Shopify expert highlights the importance of following your passions and the impact of a well-designed website on your business. Her company, Jansel & Co., not only builds websites but creates experiences that reflect the heart and soul of the brands they work with. Whether you’re starting out or looking to elevate your online presence, Sarah’s insights underscore the value of professional design in achieving your business goals. Key Takeaways: The significance of understanding the story behind your brand and weaving it into your website. The common pitfalls of DIY website design and how it can impact your business. Why a professional, cohesive website is crucial, especially for luxury or high-end products. An overview of Jansel & Co.’s comprehensive services, from branding to website design and beyond. Sarah’s ideal clients and how her team tailors the process to meet their unique needs. Follow Sarah Jansel Website: www.janselandco.com Instagram: https://www.instagram.com/sarahjansel/ Instagram 2: https://www.instagram.com/janselandco/ Work With Me: Grab my new book, Customer Obsession 1. Sign Up For A Website Redesign Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website https://www.kerriefitzgerald.com/websiteVIP 2. Join waitlist for Cultish Product A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Join waitlist Learn More Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society on Instagram www.kerriefitzgerald.com Timestamps: 0:00 - Introduction to Sarah Jansel 2:47 - Sarah’s transition from corporate to entrepreneurship 5:30 - The story behind Sadie and Sari, Sarah’s fashion boutique 7:17 - What makes Jansel & Co.’s process unique 10:37 - Common mistakes Shopify store owners make 14:06 - The importance of a well-designed website 18:25 - How Jansel & Co. approaches client projects 20:42 - Ideal clients for Jansel & Co. and the process of working together 27:00 - Where to find Sarah and learn more about Jansel & Co.

Grab a website audit https://www.kerriefitzgerald.com/audit Ok listen up my friends, after 8 years of having my own ecommerce and product based businesses, working with 500+ students and clients, I’ve identified 3 main problems most ecomm shop sare facing each and every day. These problems are what is holding you back from growing your business. In this week’s episode of Ecommerce Society podcast I’m breaking down the top 3 biggest problems and bottlenecks that are holding back your business from growth. This episode is brought to you by Mappe- an AI powered software that takes the guesswork out of growing your ecommerce business, Join the early access email list to Mappe www.mappe.io Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society on Instagram www.kerriefitzgerald.com

Grab a website audit https://www.kerriefitzgerald.com/audit I’m starting a new product based business, called Amusejoy Poo bags and I’m sharing all the details about my new business, including why I decided to start a new business and all the dirty details in between. On Instagram you submitted a bunch of questions about my new venture and I’m answering them here. I cover questions such as, why are you starting a dog poop bag business, how much money are you spending on the launch, why dog poop, how are you building this business differently than your first…. And more. Follow Amusejoy Poo Bags on Instagram & Tiktok https://www.instagram.com/amusejoypoobags/ https://www.tiktok.com/@amusejoypoobags Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society on Instagram www.kerriefitzgerald.com

In this conversation, Christine from The Magnolia Firm shares insights on how to prepare a business for sale. She emphasizes the importance of reputation, reviews, and brand awareness in attracting buyers. Christine also discusses the value of having a team and recurring revenue in a business sale. She provides tips on building systems and standard operating procedures, securing contracts and recurring revenue, and dialing in profit. Christine highlights the need to plan an exit strategy and avoid burnout or health issues. She also mentions platforms for listing a business for sale and the target market for selling digital brands. Christine concludes by discussing her book 'Get Acquired' and the characteristics of an ideal e-commerce business for sale. Takeaways Building a strong reputation and brand is crucial for attracting buyers and increasing the value of a business. Having a team and recurring revenue are valuable assets in a business sale. Creating systems and standard operating procedures, securing contracts and recurring revenue, and dialing in profit are important steps in preparing a business for sale. Planning an exit strategy and avoiding burnout or health issues are essential for a successful business sale. Platforms like Flip, BizBuySell, and Empire Flippers can be used to list a business for sale. Digital brands, CRM integration agencies, digital marketing agencies, and production content studios are popular businesses in the market for sale. Removing the founder's face from the business can be achieved through user-generated content, brand ambassadors, and team members. Christine's book 'Get Acquired' provides a comprehensive guide to selling a business, covering everything from planning to execution. Christine McDannell is the Principal and Lead Business Intermediary of The Magnolia Firm, a boutique M&A brokerage firm helping business owners achieve the perfect exit. She is passionate about all things business - especially helping entrepreneurs step into the next phase of life with their dream business exit. Follow Chrsitine The Magnolia Firm: https://themagnoliafirm.co LinkedIn: http://linkedin.com/christinemcdannell Instagram: https://www.instagram.com/themagnoliafirm TikTok: https://www.tiktok.com/@themagnoliafirm Facebook: https://www.facebook.com/themagnoliafirmco Grab my new book, Customer Obsession 1. Sign Up For A Website Redesign Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website https://www.kerriefitzgerald.com/websiteVIP 2. Join waitlist for Cultish Product A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Join waitlist Learn More Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society on Instagram www.kerriefitzgerald.com Chapters 00:00 Introduction and Background 01:22 Experience as an Entrepreneur 03:03 Importance of Planning an Exit Strategy 04:01 Building a Strong Reputation and Brand 05:24 Creating Systems and Standard Operating Procedures 06:20 Securing Contracts and Recurring Revenue 08:29 Challenges of Selling a Business with Declining Revenue 10:51 Avoiding Burnout and Health Issues 12:00 Options for Selling a Business with Declining Revenue 13:42 Platforms for Listing a Business for Sale 15:59 Importance of Reputation and Reviews in a Business Sale 17:31 Value of Having a Team in a Business Sale 19:22 Target Market for Selling Digital Brands 22:26 Transitioning from Small Business Sales to Larger Transactions 23:43 Inspiration for Starting a SaaS Company 24:05 Overview of the Book 'Get Acquired' 27:13 Characteristics of an Ideal E-commerce Business for Sale 28:48 Strategies for Removing the Founder's Face from the Business 30:18 Where to Find Christine and the Book 'Get Acquired' 31:11 Conclusion

I started my first product based ecommerce back back in 2016, called The Dapper Dog Box. I made 1.2 million mistakes with that business, despite scaling to from 0-thousands of customers and making hundreds of thousands of dollars in revenue in 2.5 years. In 2019 I sold the business and today, MARCH OF 2024 I am officially starting my next product based business and I cannot wait to share the top 10 things I would do differently next time. Takeaways Takeaways Choose a product with high margins, solves a pain point, and can be put on a subscription service. Create a purpose or mission-based business to stand out and attract customers who want to support businesses that give back. Develop a clear marketing and visibility strategy from day one, including SEO, affiliate marketing, and PR. Diversify sales channels, such as Amazon, wholesale, and Etsy, to reach a wider audience. Hire a virtual assistant to outsource tasks like customer service and order fulfillment. Create standard operating procedures (SOPs) to document processes and make it easier to onboard new team members. Focus on word of mouth marketing and customer loyalty to generate repeat business and build brand evangelists. Humanize the business by sharing your story, showing your face, and involving customers in the brand. Work With Me: Grab my new book, Customer Obsession 1. Sign Up For A Website Redesign Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website https://www.kerriefitzgerald.com/websiteVIP 2. Join waitlist for Cultish Product A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Join waitlist Learn More Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society on Instagram www.kerriefitzgerald.com Chapters 00:00 Introduction 00:32 The Story of a Friend Closing Her E-commerce Store 01:53 The Option of Selling Your Business 04:21 Closing vs Selling Your Business 07:33 Selling Your Business on Shopify 10:16 Starting a Business with the Intent to Sell 14:46 Resources for Selling Your Business 17:00 Closing Your Business 19:16 Selling Starter Businesses 25:56 Closing Thoughts

In this episode, Kerrie discusses the option of selling your business instead of closing it. She shares the story of a friend who closed her e-commerce store and explains why she believes selling is a better option. Kerrie emphasizes the value of the assets and systems you have built in your business and how they can be attractive to potential buyers. She also provides resources for selling your business and encourages starting a business with the intent to sell. Kerrie concludes by discussing the benefits of selling starter businesses and reiterating the importance of owning your own platform. Takeaways Consider selling your business instead of closing it, as someone may be interested in buying it. Assets like social media accounts, email lists, and customer reviews can make your business attractive to buyers. Shopify is a valuable platform for selling your business, as you have control over your own website and traffic. Starting a business with the intent to sell can be a strategic approach. Flippa.com, BizBuySell, and EmpireFlippers.com are resources for selling your business. Selling starter businesses can be a lucrative opportunity. Work With Me: Grab my new book, Customer Obsession 1. Sign Up For A Website Redesign Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website https://www.kerriefitzgerald.com/websiteVIP 2. Join waitlist for Cultish Product A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Join waitlist Learn More Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society on Instagram www.kerriefitzgerald.com Chapters 00:00 Introduction 00:32 The Story of a Friend Closing Her E-commerce Store 01:53 The Option of Selling Your Business 04:21 Closing vs Selling Your Business 07:33 Selling Your Business on Shopify 10:16 Starting a Business with the Intent to Sell 14:46 Resources for Selling Your Business 17:00 Closing Your Business 19:16 Selling Starter Businesses 25:56 Closing Thoughts

Crystalynn Shelton, a QuickBooks expert and CPA, shares valuable insights on using QuickBooks effectively for small businesses. She emphasizes the importance of proper training and avoiding common mistakes in QuickBooks. Crystalynn also provides tips for overcoming the fear of numbers and offers advice for DIY bookkeeping. She highlights the significance of staying on track with QuickBooks and setting up for success in the new year. Additionally, Crystalynn discusses how e-commerce businesses can leverage QuickBooks and provides information on where to find her and her services. Takeaways Proper training is essential for using QuickBooks effectively. Seek guidance from someone knowledgeable in the software to avoid common mistakes. Don't be afraid of numbers. Understanding your business's financials is crucial for success. Simplify bookkeeping terminology to make it more accessible. If you're not comfortable with bookkeeping, consider outsourcing to a professional. They can handle the tasks and provide valuable insights into your business's financial health. Automate your bookkeeping as much as possible by connecting your bank and credit card accounts to QuickBooks. Use the QuickBooks app to easily track and categorize receipts. Schedule regular time to review and reconcile your QuickBooks data. This will help you stay on top of your business's financials and make informed decisions. Meet with a tax planner to ensure you're taking advantage of all available deductions and tax advantages for your business. Chapters 00:00 Introduction and Background 03:00 The Importance of Proper Training in QuickBooks 06:00 Common Mistakes in QuickBooks 10:00 Overcoming the Fear of Numbers 13:00 Tips for DIY Bookkeeping 16:00 Keeping on Track with QuickBooks 19:00 Setting Up for Success in the New Year 29:00 Leveraging QuickBooks for E-commerce Businesses 32:00 Where to Find Crystalynn Shelton and Her Services 36:00 Conclusion Follow Crystalynn https://www.crystalynnshelton.com/podcasts [email protected] https://www.crystalynnshelton.com /Facebook: https://www.facebook.com/crystalynn.shelton.5/ Linked In: https://www.linkedin.com/in/crystalynn-shelton-cpa-0943699 5/ Twitter: @CrystalynnPens Instagram: @Crystalynn Shelton Work With Me: Grab my new book, Customer Obsession 1. Sign Up For A Website Redesign Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website https://www.kerriefitzgerald.com/websiteVIP 2. Join waitlist for Cultish Product A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Join waitlist Learn More Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society on Instagram www.kerriefitzgerald.com

In this episode, Kerrie discusses the decision-making process of DIYing versus hiring for various aspects of a business. She highlights the importance of knowing when to DIY and when to hire, considering factors such as time, expertise, and budget. Kerrie explores the pros and cons of both approaches, emphasizing the need for effective communication with service providers and the potential pitfalls of choosing the cheapest option. She shares personal experiences with DIYing a website and investing in visual branding, providing valuable insights and lessons learned. Takeaways Consider your business goals, budget, and available time when deciding whether to DIY or hire for a task. DIYing can save money and provide an opportunity to learn new skills, but it may result in subpar results and wasted time. Hiring professionals can save time, ensure quality results, and provide expertise, but it comes at a cost. Beware of choosing the cheapest option, as it may lead to unsatisfactory outcomes. Effective communication with service providers is crucial to ensure your vision is understood and implemented correctly. Chapters 00:00 Introduction: DIYing vs Hiring 02:12 Knowing When to DIY and When to Hire 03:38 Pros and Cons of DIYing 08:12 Pros and Cons of Hiring 14:26 The Challenges of DIYing a Website 20:36 The Importance of Investing in Visual Branding 22:55 The Pitfalls of Choosing the Cheapest Option 26:31 The Importance of Effective Communication with Service Providers 28:20 Finding the Right Balance in Pricing Work With Me: Grab my new book, Customer Obsession 1. Sign Up For A Website Redesign Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website https://www.kerriefitzgerald.com/websiteVIP 2. Join waitlist for Cultish Product A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Join waitlist Learn More Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society on Instagram www.kerriefitzgerald.com

In this conversation, Kerrie and Julie discuss Julie's entrepreneurial journey, including her experience starting and selling Sparkle Hustle Grow, an entrepreneurship subscription box. They also explore Julie's current ventures, such as coaching and her new Amazon business. The conversation highlights the importance of pivoting and diversifying revenue streams in entrepreneurship. Julie shares her insights on separating personal identity from brand identity and the value of treating a brand as a persona. The conversation concludes with Julie's plans for the future and where to find her online. Takeaways Pivoting and diversifying revenue streams can be important for entrepreneurs who are looking for new challenges or opportunities. Separating personal identity from brand identity can help entrepreneurs transition and sell their businesses. Treating a brand as a persona can help create a distinct and memorable identity in the market. Exploring new product ideas and platforms can be an exciting way to continue learning and growing as an entrepreneur. Chapters 00:00 Introduction and Connection 02:21 Julie's Background and Entrepreneurial Journey 06:18 Starting Sparkle Hustle Grow 12:34 Selling Sparkle Hustle Grow and Transitioning 20:37 Julie's Current Ventures and Diversifying Revenue Streams 28:40 Exploring New Product Ideas 35:03 Separating Personal Identity from Brand Identity 36:15 Future Plans and Where to Find Julie Follow Julie https://www.subscriptionboxbasics.com. www.instagram.com/subscriptionboxbasics www.subscriptionboxbasics.com/launch Julie’s subscription box course [email protected] Work With Me: Grab my new book, Customer Obsession 1. Sign Up For A Website Redesign Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website https://www.kerriefitzgerald.com/websiteVIP 2. Join waitlist for Cultish Product A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Join waitlist Learn More Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society on Instagram www.kerriefitzgerald.com

In this episode, Kerrie discusses the opportunity for brand visibility through subscription boxes. She explains what subscription boxes are and how they can be a marketing opportunity rather than just a sales opportunity. Kerrie emphasizes the importance of branding and providing a clear call to action in subscription box products. She also shares tips on finding subscription boxes to pitch to and common mistakes to avoid in the pitching and negotiation process. In this episode, Kerrie shares valuable insights on how to get your products into subscription boxes. She highlights the importance of negotiating on price and being flexible with pricing to make your products more appealing. Kerrie also emphasizes the need to customize your pitch for each subscription box, showcasing your understanding of their audience and offering exclusive ideas. She suggests leveraging marketing as a negotiation tactic, offering to promote the brand in exchange for better pricing. Kerrie provides practical tips for pitching, including following the subscription box on social media and making short, targeted pitches. Takeaways Be willing to negotiate on price and be flexible with pricing to make your products more appealing to subscription boxes. Customize your pitch for each subscription box, demonstrating your understanding of their audience and offering exclusive ideas. Leverage marketing as a negotiation tactic, offering to promote the brand in exchange for better pricing. Make short and targeted pitches, focusing on the subscription box and their audience rather than your own story. Chapters 00:00 Introduction and Question Submission Form 02:24 Deep Dive into Subscription Boxes 04:37 What is a Subscription Box? 06:23 Opportunity for Brand Visibility 09:08 Different Types of Subscription Boxes 10:24 Best Suited Products for Subscription Boxes 11:48 Mistakes in Pitching and Negotiating 51:50 Mistake: Not willing to negotiate on price 53:10 Stand out by customizing your pitch 55:28 Negotiating with marketing as leverage 57:27 Being scrappy and figureoutable 59:42 Leveraging marketing and creating exclusivity 01:00:10 Easy ways to pitch 01:02:08 Making a short and effective pitch 01:07:35 Summary: How to get into subscription boxes Work With Me: Grab my new book, Customer Obsession 1. Sign Up For A Website Redesign Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website https://www.kerriefitzgerald.com/websiteVIP 2. Join waitlist for Cultish Product A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Join waitlist Learn More Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society on Instagram www.kerriefitzgerald.com

Hey there, fellow e-commerce enthusiasts! 👋 Ready to turbocharge your online business and send your revenue soaring? In this episode, I'm spilling the tea on how to skyrocket your average order value (AOV) and watch those sales numbers dance their way to the top! 🚀 Unlocking the Secrets of AOV: Ever wondered how to turn those browsers into buyers and get them to whip out their wallets with gusto? Look no further! I'm dishing out the three sacred keys to fattening up your bottom line: snagging new customers, coaxing old pals to splurge a little more, and the crown jewel – increasing that sweet AOV. 💡 The Power of Persuasion – It's All in the Conversion: Brace yourselves for a deep dive into the heart of e-commerce success. I'm talking about the nitty-gritty, the backbone of your online empire – your website design and conversion rates. It's where the magic happens, folks! 📦 Shipping Shenanigans and the Art of Abandoned Cart Rescues: Picture this: Your customers are all set to seal the deal, but then – bam! – those dreaded shipping costs pop up like a pesky roadblock. Fear not! I've got the ultimate playbook for you. Learn how to lure those abandoned carts back from the brink by tweaking your shipping rules and offering tantalizing free shipping thresholds. You're welcome! Key Takeaways to Fuel Your E-commerce Odyssey: 🎯 Remember the Holy Trinity: New customers, bigger spends from your OG fans, and the golden goose – boosting that AOV. 🚚 Shipping Costs: The silent killer of conversions. Smash those barriers by offering free or discounted shipping. 💻 Foundations First: Nail your website design and conversion tactics for a sturdy e-commerce fortress. 🛒 Dive into the Cart Abyss: Uncover the mysteries of abandoned shopping carts and emerge victorious by fine-tuning your shipping strategies. So, fellow hustlers, buckle up and get ready to take your e-commerce game to stratospheric heights! Tune in now for a masterclass in moolah-making maneuvers. Let's make some digital magic happen! 🌟 Chapters 00:00 Introduction: Three Ways to Make Money in Your Business 01:27 Chapter 1: Increasing Average Order Value (AOV) 03:22 Chapter 2: Analyzing Abandoned Shopping Carts 04:18 Chapter 3: The Impact of Shipping Costs on Conversion 08:07 Chapter 4: The Importance of Website Design and Conversion 10:22 Chapter 5: Focusing on Foundational Elements of E-commerce 15:24 Chapter 6: Adjusting Shipping Rules to Increase AOV 19:06 Chapter 7: Determining Average Order Value and Setting Free Shipping Threshold 23:20 Chapter 8: Creating Proper Shipping Rules and Updating Website 28:09 Conclusion: Action Steps and Feedback Work With Me: Grab my new book, Customer Obsession 1. Sign Up For A Website Redesign Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website https://www.kerriefitzgerald.com/websiteVIP 2. Join waitlist for Cultish Product A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Join waitlist Learn More Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society on Instagram www.kerriefitzgerald.com

Say whaaaat- Yes I am starting two new businesses in 2024- one is a SaaS software company that will be a game changer for ecomm brands like you and the second business is a pet business which I am So stoked to share details with you soon. 2024 is the time for me to evolve and take my 8 years of knowledge in the ecommerce space and do something truly EPIC with. In this episode I however, share how scary the unknown is, how much of a beginner I”m feeling like again which can feel scary AF and a whole host of other things I’m feeling now as I make a huge transition in my business. Tune in- this will be a great one. Work With Me: Grab my new book, Customer Obsession 1. Sign Up For A Website Redesign Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website https://www.kerriefitzgerald.com/websiteVIP 2. Join waitlist for Cultish Product A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Join waitlist Learn More Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society on Instagram www.kerriefitzgerald.com

Watch the free training video where I walk you through how to set up these changes, along with changes & tutorials from Klaviyo. https://www.kerriefitzgerald.com/blog/new-email-requirements-google-and-yahoo-2024 In this episode of Ecommerce Society podcast, we're diving into the new requirements for Gmail and Yahoo regarding email marketing, emphasizing the importance of email marketing as an owned platform and sales channel. I walk you through the steps to update email marketing with the new changes, including having a verified sending domain, adding or setting a DMARC record, and making unsubscribing easy. I also highlight the need to monitor spam complaints and keep spam rates low. Overall, the changes aim to make email safer and improve deliverability for legitimate senders. Takeaways Email marketing is an important owned platform and sales channel. Everyone, especially bulk senders, needs to update their email marketing with the new requirements from Gmail and Yahoo. The steps to update email marketing include having a verified sending domain, adding or setting a DMARC record, and making unsubscribing easy. Monitoring spam complaints and keeping spam rates low is crucial for email deliverability. Chapters 00:00Introduction and Importance of Email Marketing 01:23New Requirements for Gmail and Yahoo 07:27Step 1: Have a Verified Sending Domain 08:24Step 2: Add or Set a DMARC Record 17:57Step 3: Make Unsubscribing Easy 27:15Monitoring Spam Complaints 28:08Conclusion and Final Thoughts Work With Me: Grab my new book, Customer Obsession 1. Sign Up For A Website Redesign Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website https://www.kerriefitzgerald.com/websiteVIP 2. Join waitlist for Cultish Product A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Join waitlist Learn More Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society on Instagram www.kerriefitzgerald.com

In this episode, Maddie McNabb shares her journey of starting a micro bakery specializing in French macarons. She discusses her background in higher education and how she discovered her passion for baking during the pandemic. Maddie talks about the challenges she faced in the early days of her business and the importance of perseverance. She also shares her marketing strategies, including email marketing, PR, and Pinterest. Maddie emphasizes the need for a well-designed website and the value of celebrating wins. She discusses the process of balancing production and marketing and her plans for scaling her business in the future. In this conversation, Maddie discusses her macaron business and her aspirations for its success. She talks about the challenges of setting up the business and the importance of proper preparation. Maddie mentions Last Crumb Cookies as an example of a successful business model. She shares her dream of having her macarons featured at Taylor Swift's birthday party. Maddie and Kerrie discuss the potential for her business to become a celebrity go-to brand. They also mention the success story of Milk Bar and Kerrie's personal experience with their products. Maddie provides information on where to find and buy her macarons, emphasizing their suitability as gifts. The conversation concludes with well wishes for Maddie's future success. Takeaways Proper preparation and setup are crucial for the success of a business. Studying successful business models can provide valuable insights and inspiration. Having a dream or goal for the business can drive motivation and ambition. Collaborating with influential figures or becoming a go-to brand for celebrities can significantly boost a business's visibility and success. Learning from the success stories of other businesses can provide valuable lessons and inspiration. Consumables, such as macarons, make great gifts as they leave no clutter behind. And if by the end of the episode you are convinced you need a little website makeover- grab a spot for my new done for you service- website in a day :) Click here to learn more https://www.kerriefitzgerald.com/websiteVIP Or grab my new book, Customer Obsession Follow Maddie along on her journey Maddieaboutcake.com www.instagram.com/maddieaboutcake Grab a box of macarons for Vday! https://maddieaboutcake.com/collections/treats 15% off your first order when you sign up for email newsletter Work With Me: 1. Sign Up For A Website Redesign Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website https://www.kerriefitzgerald.com/websiteVIP 2. Join waitlist for Cultish Product A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Join waitlist Learn More Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society on Instagram www.kerriefitzgerald.com

Welcome to this week’s episode of Ecommerce Society podcast. In this episode we’re serving up the "5 Do's and Don'ts of Pitching the Media" – consider it your PR survival guide with PR pro- Amy Bartko of Chatterbox. . You'll learn how to grab those reporters' attention without stepping on any PR landmines. Plus, they'll reveal the common mistakes people make when pitching their stories, so you can avoid those cringe-worthy blunders. Timing is everything in the world of PR, and they'll share their insights on when to release your story for maximum impact. And as a bonus, they'll spill the tea on adding PR as part of your organic marketing strategy. By the end of this episode, you'll be ready to conquer the PR game with style, finesse, and a sprinkle of sass! In this episode we cover: Why pr gets a bad rap 5 Do's and Don't to Pitching the Media Mistakes people make when pitching The timing of your story Adding PR as part of your organic marketing strategy 1. Sign Up For A Website Redesign Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website https://www.kerriefitzgerald.com/websiteVIP 2. Join waitlist for Cultish Product A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Join waitlist Learn More 3. Sign up for email marketing society Let's make writing emails for your business quick & easy. A template-based membership where you receive access to a brand new *plug-and-play* email template/swipe copy each week, dozens of other pre-written emails and sequences, and other great resources such as customizable graphics to insert into your emails, $10/ a month! Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up {Free Download} 10 Must Have Emails You Need To Send To Your List Sign Up {Free Video Training} 4 PROVEN WAYS TO GROW YOUR E-COMMERCE SALES {without using ads, making Instagram Reels or dancing on Tiktok} Sign Up {Free Download} Increase Your Website Conversion Sign Up Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society on Instagram www.kerriefitzgerald.com Follow Amy IG - @chatterboxprandmarketing/ FB - Chatterboxprandmarketing / website chatterboxbrands.com Gift: https://chatterbox.mykajabi.com/free

Welcome to this week’s episode of the Ecommerce Society podcast. In this episode, I’m diving into the four fierce stages of an e-commerce funnel. First up, it's the "Awareness" stage – think of it as the virtual catwalk where you strut your stuff to grab your audience's attention. Your fabulous products need to dazzle and shine like a superstar! Next, we sashay into the "Interest" stage. This is where you turn those curious onlookers into potential shoppers by showcasing your goods in all their glory. It's all about making them want more – like the fashionista they secretly aspire to be. Now, darling, it's time for the "Desire" stage. Here, you fan the flames of desire, making them crave your products like the latest trend. It's like turning window shoppers into VIPs at the most exclusive boutique in town! Finally, we hit the "Action" stage, where it's all about closing the deal. Your customers are primed and ready to click that "Buy Now" button faster than you can say "retail therapy." It's the grand finale of the e-commerce show, where you seal the deal and send them off with a fabulous purchase. Then we dive into the “Retention”stage, where you turn those customers into your brand evangelists. Tune into the episode so you'll be strutting your stuff with a funnel that's fierce, fabulous, and undeniably profitable And if by the end of the episode you are convinced you need a little website makeover- grab a spot for my new done for you service- website in a day :) Click here to learn more https://www.kerriefitzgerald.com/websiteVIP Or grab my new book, Customer Obsession 1. Sign Up For A Website Redesign Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website https://www.kerriefitzgerald.com/websiteVIP 2. Join waitlist for Cultish Product A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Join waitlist Learn More 3. Sign up for email marketing society Let's make writing emails for your business quick & easy. A template-based membership where you receive access to a brand new *plug-and-play* email template/swipe copy each week, dozens of other pre-written emails and sequences, and other great resources such as customizable graphics to insert into your emails, $10/ a month! Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up {Free Download} 10 Must Have Emails You Need To Send To Your List Sign Up {Free Video Training} 4 PROVEN WAYS TO GROW YOUR E-COMMERCE SALES {without using ads, making Instagram Reels or dancing on Tiktok} Sign Up {Free Download} Increase Your Website Conversion Sign Up Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society on Instagram www.kerriefitzgerald.com

Welcome to this week’s episode of Ecommerce Society podcast. Are you feeling like your business is a drag, or suddenly unmotivated by all the crappy tasks you have to do. It’s time to reflect on what you can do to create a DREAM business and one that doesnt leave you feeling unmotivated and tired. Let’s do this. In this episode I unpack 4 specific steps you can take to help you reflect on what worked and what didnt work in 2023, an easy way to start planning personal and business goals, removing the things you hate about your business and how to create a schedule that works for YOU< not the other way around. And if by the end of the episode you are convinced you need to map things out a little better- be sure to grab my FREE 2024 Master Planning & Strategy Document https://www.kerriefitzgerald.com/2024 1. Sign Up For A Website Redesign Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website https://www.kerriefitzgerald.com/websiteVIP 2. Join waitlist for Cultish Product A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Join waitlist Learn More 3. Sign up for email marketing society Let's make writing emails for your business quick & easy. A template-based membership where you receive access to a brand new *plug-and-play* email template/swipe copy each week, dozens of other pre-written emails and sequences, and other great resources such as customizable graphics to insert into your emails, $10/ a month! Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up {Free Download} 10 Must Have Emails You Need To Send To Your List Sign Up {Free Video Training} 4 PROVEN WAYS TO GROW YOUR E-COMMERCE SALES {without using ads, making Instagram Reels or dancing on Tiktok} Sign Up {Free Download} Increase Your Website Conversion Sign Up Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society on Instagram www.kerriefitzgerald.com

Welcome to this week’s episode of Ecommerce Society podcast. In this episode, I’m spilling the tea on the seven telltale signs that scream, "Girl, you need a website makeover ASAP!" By the end of this episode, you'll be tossing your old website design like last season's fashion and strutting into the digital world with a fierce, revamped look. Whether you're a seasoned e-commerce queen or just dipping your toe in the online biz waters, "Ecommerce Society" slays with its sassy yet practical advice. And if by the end of the episode you are convinced you need a little website makeover- grab a spot for my new done for you service- website in a day :) Click here to learn more https://www.kerriefitzgerald.com/websiteVIP 1. Sign Up For A Website Redesign Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website https://www.kerriefitzgerald.com/websiteVIP 2. Join waitlist for Cultish Product A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Join waitlist Learn More 3. Sign up for email marketing society Let's make writing emails for your business quick & easy. A template-based membership where you receive access to a brand new *plug-and-play* email template/swipe copy each week, dozens of other pre-written emails and sequences, and other great resources such as customizable graphics to insert into your emails, $10/ a month! Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up {Free Download} 10 Must Have Emails You Need To Send To Your List Sign Up {Free Video Training} 4 PROVEN WAYS TO GROW YOUR E-COMMERCE SALES {without using ads, making Instagram Reels or dancing on Tiktok} Sign Up {Free Download} Increase Your Website Conversion Sign Up Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society on Instagram www.kerriefitzgerald.com

Welcome back to the Ecommerce Society Podcast! In today's episode, we dive into the world of entrepreneurship with the incredible Lyndi Gallegos, a true multipassionate businesswoman who has founded several successful ventures, including a Jeep-inspired apparel company and a thriving hair extension business in Texas. Lyndi takes us on a journey through her entrepreneurial endeavors, sharing insights into the challenges and triumphs of starting not one, but multiple businesses. From the inception of her first venture to the challenges she faced in the competitive world of fashion and beauty, Lyndi's story is both inspiring and relatable. The spotlight of this episode is on Lyndi's latest venture, Para Ti Handbags. She discusses the inspiration behind the brand and how she combines her passion for artistry with a commitment to empowering artisans. Learn about the unique features of Para Ti handbags and the craftsmanship that sets them apart in the market. Lyndi shares her philosophy on being a multipassionate entrepreneur. How does she manage multiple businesses without spreading herself too thin? What drives her to explore different industries, and how does she maintain a consistent level of success across diverse ventures? Our guest imparts valuable lessons learned from her entrepreneurial journey. Whether you're a seasoned business owner or just starting, Lyndi's insights on resilience, adaptability, and the importance of staying true to your vision are pearls of wisdom worth embracing. If you're as inspired as we are, make sure to check out Para Ti Handbags and explore the world of artisan-powered fashion. Don't forget to subscribe, rate, and review the podcast. We'll be back with more insights and success stories from the world of 6-figure product businesses. Until next time, keep building your dreams! Grab a Copy Of My New Book- Customer Obsession GRAB A COPY OF MY BOOK, CUSTOMER OBSESSION OR BY CLICKING WWW.KERRIEFITZGERALD.COM/CUSTOMEROBSESSION WORK WITH ME https://www.kerriefitzgerald.com/services Join Waitlist For Cultish Product A 3-month intimate mastermind program to help established product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. 1:1 coaching, guest experts, group calls and more. Learn More Sign up for email marketing society Let's make writing emails for your business quick & easy. A template-based membership where you receive access to a brand new *plug-and-play* email template/swipe copy each week, dozens of other pre-written emails and sequences, and other great resources such as customizable graphics to insert into your emails, $10/ a month! Join E-Commerce Society Coaching, Community & MARKETING Membership For Female Product-Based & E-commerce Business Owners $99/month Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up {Free Download} 10 Must Have Emails You Need To Send To Your List Sign Up {Free Video Training} 4 PROVEN WAYS TO GROW YOUR E-COMMERCE SALES {without using ads, making Instagram Reels or dancing on Tiktok} Sign Up {Free Download} Increase Your Website Conversion Sign Up Follow Lyndi Gallegos & Shop Para Ti Handbags www.paratiforyou.com https://www.instagram.com/shop.para.ti/ Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram www.kerriefitzgerald.com

Welcome back to another exciting episode of the Ecommerce Society! In today's episode, we're diving deep into the world of small businesses and uncovering the secrets to creating a cult brand in the ever-changing landscape of 2024. Whether you're just starting out or looking to elevate your brand to the next level, these eight strategies will set you on the path to success. In this episode, we unveil the blueprint for small businesses to craft a cult brand in 2024 without relying on vast followings or extensive social media clout. It all starts with humanizing your brand, differentiating it from giants like Amazon. Embrace your secret sauce passionately and curate a compelling narrative that shares your journey. Go beyond your products by defining your brand's values and actively supporting meaningful causes. Elevate your visual appeal and packaging to stand out, foster customer loyalty, and build a sense of community around your brand. The ultimate secret is listening, iterating, and maintaining a curious mindset to adapt and thrive in the ever-evolving business landscape. Join Cultish Product- applications are open! A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Applications are open until January 24th If you enroll by January 2nd, you get a $500 discount off the program. Learn More Sign up for email marketing society Let's make writing emails for your business quick & easy. A template-based membership where you receive access to a brand new *plug-and-play* email template/swipe copy each week, dozens of other pre-written emails and sequences, and other great resources such as customizable graphics to insert into your emails, $10/ a month! Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up {Free Download} 10 Must Have Emails You Need To Send To Your List Sign Up {Free Video Training} 4 PROVEN WAYS TO GROW YOUR E-COMMERCE SALES {without using ads, making Instagram Reels or dancing on Tiktok} Sign Up {Free Download} Increase Your Website Conversion Sign Up Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society on Instagram www.kerriefitzgerald.com

Welcome to the Ecommerce Society Podcast" You may have noticed something different about this week’s episode- the name, the intro and the cover art- all different. I changed the name and couldn’t be happier! Say peace out to “the 6 figure product business podcast” and say hello to Ecommerce Society the podcast. In this raw and unedited bonus episode, I pull back the curtain and take you behind the scenes and into my brain, and tell you all the reasons I decided to change the name. I also changed my business name, It’s now Ecommerce Society LLC. I share some of the reasons for that change and what contributed to this change- things like facing major burnout, and getting tired of all the instagram “coaches” and their BS!. I think you’re gonna love it! Grab a coffee and tune in. WORK WITH ME https://www.kerriefitzgerald.com/services Join Cultish Product- applications are open! A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Applications are open until January 24th If you enroll by January 2nd, you get a $500 discount off the program. Learn More Sign up for email marketing society Let's make writing emails for your business quick & easy. A template-based membership where you receive access to a brand new *plug-and-play* email template/swipe copy each week, dozens of other pre-written emails and sequences, and other great resources such as customizable graphics to insert into your emails, $10/ a month! Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up {Free Download} 10 Must Have Emails You Need To Send To Your List Sign Up {Free Video Training} 4 PROVEN WAYS TO GROW YOUR E-COMMERCE SALES {without using ads, making Instagram Reels or dancing on Tiktok} Sign Up {Free Download} Increase Your Website Conversion Sign Up Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society on Instagram www.kerriefitzgerald.com

Welcome to the Ecommerce Society Podcast" In this episode we’re talking with Crystalyn Aucoin, CEO and founder of Crystalyn Aucoin jewelry. We dive deep into how she has created her own cult-like brand, how she gets repeat customers and how she wows the sh&t out of her customers with her incredible packaging. Crystalyn Aucoin is a jewelry designer, motivational speaker and mom of a football loving boy named Winston. She designs minimalistic yet meaningful jewelry for strong women who are soft at heart. WORK WITH ME https://www.kerriefitzgerald.com/services Join Waitlist For Cultish Product A 3-month intimate mastermind program to help established product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. 1:1 coaching, guest experts, group calls and more. Learn More Sign up for email marketing society Let's make writing emails for your business quick & easy. A template-based membership where you receive access to a brand new *plug-and-play* email template/swipe copy each week, dozens of other pre-written emails and sequences, and other great resources such as customizable graphics to insert into your emails, $10/ a month! Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up {Free Download} 10 Must Have Emails You Need To Send To Your List Sign Up {Free Video Training} 4 PROVEN WAYS TO GROW YOUR E-COMMERCE SALES {without using ads, making Instagram Reels or dancing on Tiktok} Sign Up {Free Download} Increase Your Website Conversion Sign Up Follow Crystalyn [email protected] https://crystalynaucoin.com/ https://www.facebook.com/CrystalynAucoinJewelry https://www.instagram.com/crystalynaucoinjewelry/ Link to a free ring sizer... https://crystalynaucoin.com/products/ring-sizing-gauge?_pos=1&_psq=ring+sizer&_ss=e&_v=1.0 Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram www.kerriefitzgerald.com

Welcome back to the 6-Figure Product Business Podcast, where we dissect the secrets of success in the world of e-commerce. Today's episode is a must-listen if you found yourself scratching your head wondering why your Black Friday sales didn't skyrocket. ​ Grab a Copy Of My New Book- Customer Obsession GRAB A COPY OF MY BOOK, CUSTOMER OBSESSION OR BY CLICKING WWW.KERRIEFITZGERALD.COM/CUSTOMEROBSESSION WORK WITH ME https://www.kerriefitzgerald.com/services Join Waitlist For Cultish Product A 3-month intimate mastermind program to help established product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. 1:1 coaching, guest experts, group calls and more. Learn More Sign up for email marketing society Let's make writing emails for your business quick & easy. A template-based membership where you receive access to a brand new *plug-and-play* email template/swipe copy each week, dozens of other pre-written emails and sequences, and other great resources such as customizable graphics to insert into your emails, $10/ a month! Join E-Commerce Society Coaching, Community & MARKETING Membership For Female Product-Based & E-commerce Business Owners $99/month Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up {Free Download} 10 Must Have Emails You Need To Send To Your List Sign Up {Free Video Training} 4 PROVEN WAYS TO GROW YOUR E-COMMERCE SALES {without using ads, making Instagram Reels or dancing on Tiktok} Sign Up {Free Download} Increase Your Website Conversion Sign Up Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram www.kerriefitzgerald.com

In this episode, we're diving into two crucial pillars of e-commerce success: the game-changers that are Supply Chain and Inventory Management, and the fascinating journey of building a SAAS Company, as exemplified by the remarkable story of Luminous, with founder Fared Ward. Episode Highlights: The Importance of Supply Chain and Inventory Management: Uncover the critical role these factors play in determining the success or failure of an e-commerce venture. Gain insights into why effective management of the supply chain and inventory is a non-negotiable element for achieving that coveted six-figure success. Building a SAAS Company - The Luminous Story: Embark on a journey behind the scenes of Luminous, a SAAS Company that's making waves in the e-commerce market. Explore the immense value Luminous brings to the table and how it's revolutionizing the e-commerce landscape. Featured Interview: Our guest, a trailblazer in the e-commerce realm, shares their personal history with the industry and unravels the source of their unbridled passion for it. Discover the resilience required to navigate the turbulent waters of building a SAAS company amid economic volatility. Gain valuable insights into the genesis of their SAAS venture and the lessons learned along the way. Key Questions Explored: Why are Supply Chain and Inventory Management so pivotal in the e-commerce domain? What makes operations in the e-commerce sector particularly crucial for success? Tune in for a power-packed episode that promises to deepen your understanding of these foundational aspects of the e-commerce world and glean actionable insights to propel your own six-figure product business forward. Grab a Copy Of My New Book- Customer Obsession GRAB A COPY OF MY BOOK, CUSTOMER OBSESSION OR BY CLICKING WWW.KERRIEFITZGERALD.COM/CUSTOMEROBSESSION WORK WITH ME https://www.kerriefitzgerald.com/services Join Waitlist For Cultish Product A 3-month intimate mastermind program to help established product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. 1:1 coaching, guest experts, group calls and more. Learn More Sign up for email marketing society Let's make writing emails for your business quick & easy. A template-based membership where you receive access to a brand new *plug-and-play* email template/swipe copy each week, dozens of other pre-written emails and sequences, and other great resources such as customizable graphics to insert into your emails, $10/ a month! Join E-Commerce Society Coaching, Community & MARKETING Membership For Female Product-Based & E-commerce Business Owners $99/month Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up {Free Download} 10 Must Have Emails You Need To Send To Your List Sign Up {Free Video Training} 4 PROVEN WAYS TO GROW YOUR E-COMMERCE SALES {without using ads, making Instagram Reels or dancing on Tiktok} Sign Up {Free Download} Increase Your Website Conversion Sign Up Follow Jared and Luminous [email protected] https://www.linkedin.com/in/jared-ward-bb96a115b/ https://www.joinluminous.com/platform Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram www.kerriefitzgerald.com

Absolutely thrilled to welcome you to another episode of the "6 Figure Product Business Podcast"! Today, I had the pleasure of diving into an enlightening conversation with the brilliant Chanla Chau, the mastermind behind Chanla Chau Cosmetics. Brace yourself as we uncover the nitty-gritty details of her entrepreneurial journey – from the humble beginnings of her brand to the creation of a bona fide cult product. But that's not all; Chanla spills the beans on the secret sauce that transformed her brand into a cult-like phenomenon by prioritizing the ever-valued customer. Get ready for a ride filled with practical tips and tricks that you can start implementing into your own business journey today. This episode is a goldmine of insights, so tune in and let's take your product business to the next level! Grab a Copy Of My New Book- Customer Obsession GRAB A COPY OF MY BOOK, CUSTOMER OBSESSION OR BY CLICKING WWW.KERRIEFITZGERALD.COM/CUSTOMEROBSESSION WORK WITH ME https://www.kerriefitzgerald.com/services Join Waitlist For Cultish Product A 3-month intimate mastermind program to help established product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. 1:1 coaching, guest experts, group calls and more. Learn More Sign up for email marketing society Let's make writing emails for your business quick & easy. A template-based membership where you receive access to a brand new *plug-and-play* email template/swipe copy each week, dozens of other pre-written emails and sequences, and other great resources such as customizable graphics to insert into your emails, $10/ a month! Join E-Commerce Society Coaching, Community & MARKETING Membership For Female Product-Based & E-commerce Business Owners $99/month Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up {Free Download} 10 Must Have Emails You Need To Send To Your List Sign Up {Free Video Training} 4 PROVEN WAYS TO GROW YOUR E-COMMERCE SALES {without using ads, making Instagram Reels or dancing on Tiktok} Sign Up {Free Download} Increase Your Website Conversion Sign Up Follow Chanla Chau Cosmetics www.instagram.com/chanla.chau.cosmetics www.chanlachaucosmetics.com Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram www.kerriefitzgerald.com

Shop Our Black Friday Sales https://kerriefitzgerald.com/blackfriday Grab a Copy Of My New Book- Customer Obsession GRAB A COPY OF MY BOOK, CUSTOMER OBSESSION OR BY CLICKING WWW.KERRIEFITZGERALD.COM/CUSTOMEROBSESSION WORK WITH ME https://www.kerriefitzgerald.com/services Join Waitlist For Cultish Product A 3-month intimate mastermind program to help established product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. 1:1 coaching, guest experts, group calls and more. Learn More Sign up for email marketing society Let's make writing emails for your business quick & easy. A template-based membership where you receive access to a brand new *plug-and-play* email template/swipe copy each week, dozens of other pre-written emails and sequences, and other great resources such as customizable graphics to insert into your emails, $10/ a month! Join E-Commerce Society Coaching, Community & MARKETING Membership For Female Product-Based & E-commerce Business Owners $99/month Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up {Free Download} 10 Must Have Emails You Need To Send To Your List Sign Up {Free Video Training} 4 PROVEN WAYS TO GROW YOUR E-COMMERCE SALES {without using ads, making Instagram Reels or dancing on Tiktok} Sign Up {Free Download} Increase Your Website Conversion Sign Up Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram www.kerriefitzgerald.com