BONUS: Your 2024 Guide To Google & Yahoo's New Requirements for Email Senders

Watch the free training video where I walk you through how to set up these changes, along with changes & tutorials from Klaviyo. https://www.kerriefitzgerald.com/blog/new-email-requirements-google-and-yahoo-2024   In this episode of Ecommerce Society podcast, we're diving into the new requirements for Gmail and Yahoo regarding email marketing, emphasizing the importance of email marketing as an owned platform and sales channel. I walk you through the steps to update email marketing with the new changes, including having a verified sending domain, adding or setting a DMARC record, and making unsubscribing easy. I also highlight the need to monitor spam complaints and keep spam rates low. Overall, the changes aim to make email safer and improve deliverability for legitimate senders. Takeaways

• Email marketing is an important owned platform and sales channel.
• Everyone, especially bulk senders, needs to update their email marketing with the new requirements from Gmail and Yahoo.
• The steps to update email marketing include having a verified sending domain, adding or setting a DMARC record, and making unsubscribing easy.
• Monitoring spam complaints and keeping spam rates low is crucial for email deliverability.

Chapters 00:00Introduction and Importance of Email Marketing 01:23New Requirements for Gmail and Yahoo 07:27Step 1: Have a Verified Sending Domain 08:24Step 2: Add or Set a DMARC Record 17:57Step 3: Make Unsubscribing Easy 27:15Monitoring Spam Complaints 28:08Conclusion and Final Thoughts    
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