Drunk On Social

Who Is Meta and Should You Care About What They Are Doing? What big changes are happening with Facebook? What new Instagram feature will help your business? The internet evolved to be Social Media and now is evolving into the next version of itself. For those of you who are forward thinkers and innovators, this is for you! Tristan and Jeff share the knowledge you need to be on the forefront of all that is happening in the Social world and what is to come. Episode Highlights: Facebook’s re-name? What does it mean? Does it even matter? Tristan explains the problems of Facebook in regards to the government and their solution for it. What could the virtual world be like and offer? Is Facebook ahead of their time? Jeff and Tristan discuss the similarities with Xbox live and eXp. We live in the world of virtual purchasing. Tristan mentions NFTs and his own experience on Minecraft. Jeff brings up a link from Social Media Today about Facebook’s coming projects impacting our lives - Is it a good thing? There is a new watch coming with a detachable face to take pictures with. How do Facebook groups set the platform apart? Tristan is excited for the new Instagram Link Sticker for anyone who has a business. There are so many uses for it. How can it help you? What is leading the way to the new version of the internet? We are witnessing the beginning of what’s next. Jeff reviews the social media challenges that they have embarked on and how it went for them. The November challenge was to create videos of giving thanks: 25 videos to those people that are closest to you to say “thank you”. The results will be reviewed later. Tristan and Jeff explain the importance of authenticity even though it takes more effort and time. Resources Mentioned: Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ From Facebook To 'Meta'? https://drunkonsocial.com/100-proof-blogs/f/from-facebook-to-meta Facebook's Coming Projects Will Make It a Bigger Part of Our Daily Lives - Is That a Good Thing? https://www.socialmediatoday.com/news/facebooks-coming-projects-will-make-it-a-bigger-part-of-our-daily-lives-/609184/ Meta Is Facebook's Push to Own the Metaverse - And It Might Just Work https://www.socialmediatoday.com/news/meta-is-facebooks-push-to-own-the-metaverse-and-it-might-just-work/609350/ IG Story Links: Now Available To All Accounts! https://drunkonsocial.com/100-proof-blogs/f/ig-story-links-now-available-to-all-accounts?blogcategory=Instagram+Blog Instagram Launches 'Add Yours' Sticker to Facilitate More Engagement in Stories https://www.socialmediatoday.com/news/instagram-launches-add-yours-sticker-to-facilitate-more-engagement-in-sto/609267/ Facebook Gaming Beats YouTube Gaming for Hours Watched in Q3 [Infographic] https://www.socialmediatoday.com/news/facebook-gaming-beats-youtube-gaming-for-hours-watched-in-q3-infographic/609203/ Drunk on Social website: www.drunkonsocial.com SocialCoach Sign Up Page: https://socialcoach.io/drunkonsocial https://www.socialmediatoday.com/ Novembers Challenge - 25 Videos to those closest to you

Don't Sleep On Linkedin, Here Is How To Use It With Judi Fox Don’t hit the breaks when it comes to LinkedIn. You don’t have to be a completely different person on this platform. What should you post on LinkedIn for engagement and traction? What is the power of visibility in a hashtag? You have to give what you want to get and everyone can win. If you wish you had been on Facebook 10 years ago, it’s going to be the same opportunity now with LinkedIn. “LinkedIn is here for your whole career.” Judi might surprise you on this one! Episode Highlights: Real Estate Agents and Business Owners aren’t using LinkedIn as much as they should. What do you post? How often? How is it different from everything else you’re used to on other platforms? LinkedIn loves the personal journeys of career paths. Those types of stories should be shared! Judi explains how the energy on LinkedIn has more of a together feeling than an individual. What is the cadence to post on LinkedIn? Judi shares surprising advice on how to get more traction and engagement. There is some perception that we have to spend more time on LinkedIn. Be cautious of how you respond to the perception. Should you be posting more about your business? Should you still be posting personal content? You should build your LinkedIn profile to sell you. What kind of soft call to action can you use? Do you have a personal hashtag? Why does it matter? You don’t need to constantly post for more conversation if you already have it. The profiles on LinkedIn have changed. If you haven’t been on in awhile, there are new features like creator mode and spotlight. Jeff talks about the importance of personal hashtag and his exposure to it. What does it look like to create a catalog, a news feed of your own content? Should you use your website as your hashtag? Judi shares your inspiration for starting her hashtag and her suggestions on finding your own. What is the power in commenting? Free account or pro? What is the featured section? People will convert from there. Relationships and networking matter long term on LinkedIn. How do you start? How do you use your content and find your pattern? Can you still benefit from Clubhouse from just a once a week pattern? Resources Mentioned: Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Judi Fox: https://www.judifox.com/ | https://www.linkedin.com/in/judiwfox/, ClubHouse room on Wednesday- judifoxrocks Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/

How Youtube's New Caption Option Helps You Crush It With SEO In this episode Jeff and Tristan have a lot to fill you in on: Facebook, YouTube, Instagram, TikTok AND drunkonsocial.com! There are powerful changes that will affect your SEO and ability to share content simultaneously across pages. Tune in for the latest and greatest social media news to stay up to date with the waves of change and opportunities for you! Episode Highlights: What do you think about automatic captioning of your videos every time you post it,like a transcription of what you’re saying? Have you been to drunkonsocial.com? If you haven’t, you’re missing out! It is the latest social media news for every part of your life! What is happening with IGTV? Is the future of social media going to be a battle of platforms? Who are the likely players? Do you know about Social Coach? Where does that fit in? Tristan talks about what is the same and what is different with IGTV and how the preview works. Why does it matter? Jeff mentions a bunch of editing features that Instagram is adding. They might start comparing to TikTok...more to come later. Do you know about Facebook teaming up with Ray-Ban for sunglasses with cameras inside? How will they work? What is new with TikTok? How are people pinning their videos and how should you be using it? YouTube is allowing for caption options. What does it mean? Searchable transcripts? They are powerful. Google will continue to own the waves. Facebook is doing a small thing that could have an interesting repercussion- testing simultaneous mass posting across pages. What does it look like? Why is it useful? Jeff talks about hashtagging the right way. You have to make sure it is relevant. Tristan explains how to pin drunkonsocial.com on your phone. Drunk on Social Podcast has reached 1,000 downloads! Thank you to everyone listening! Keep sharing us, post this good content to your audience! The result of the Twitter challenge (100 tweets in one day) will be shared soon. Next week’s episode will be the last of the replays from the Social Genius event with Judi Fox. Don’t forget to go back and listen to those: DRock, London Lazerson, Rory Vaden, and Brendan Kane. Resources Mentioned: Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ SocialCoach Sign Up Page: https://socialcoach.io/drunkonsocial YouTube Adds New Caption Options, Including the Expansion of Automatic Captions for Live Streams https://drunkonsocial.com/100-proof-blogs/f/youtube-adds-new-caption-options IGTV Brand Retirement and Format Merger https://drunkonsocial.com/100-proof-blogs/f/igtv-brand-retirement-and-format-merger?blogcategory=Instagram+Blog TikTok Tests New Option to Pin Selected Video Clips to the Top of Your Profile https://www.socialmediatoday.com/news/tiktok-tests-new-option-to-pin-selected-video-clips-to-the-top-of-your-prof/606871/ Facebook Unveils $299 Smart Glasses, its First Step Towards AR Wearables https://www.socialmediatoday.com/search/?q=ray+ban&selected_facets=&topics= Facebook Tests Simultaneous Mass-Posting https://drunkonsocial.com/100-proof-blogs/f/facebook-tests-simultaneous-mass-posting

DRock Shares What, When, And Where To Post Social Media Content Tristan and Jeff continue to bring you the amazing content that was shared at the first live event, Social Genius. In this episode, DRock, the original videographer, content creator, and Executive Creative Director for Gary Vaynerchuk. He is highlighting the importance of personal stories and spotlighting others to build your personal brand. Don’t miss this valuable insight! Episode Highlights: Jeff talks about Gary Vaynerchuk, his impact on social media, and how DRock has been successful with him. In regards to any platform, what should you be focusing on when it comes to video? Do you understand the consumers? DRock always asks what his audience wants to see more of and what value he can provide them. Jeff shares what stands out the most to him of what he has learned from DRock. Strategy, not getting overwhelmed, and understanding where you are in your social media and branding journey has been key for him. If you want something big, you have to put in the work. Have you done 1,000 episodes on a podcast? What does it actually look like to put in the work before thinking it isn’t "going anywhere"? DRock and Gary put out a lot of content. He explains why and how. How do you not overthink it? If you were to stand in front of a room of 9,000 people, you would be blown away. DRock says people need to tune their perspective to that so that you can build relationships with those people and truly build value. What is the cadence of how often to post? How do you bring value that will actually engage or entertain your audience in real estate? DRock talks about how he personally got into the habit of posting. Social media is conversation. What kind of conversations do you want to have? Put out content that helps back that up. DRock shares where he thinks the most opportunity is being missed by those attempting to do social media well. Have you ever imagined Instagram as your journal? What kind of behind the scenes can you share? Should you treat TikTok like another Instagram or Facebook? Does it only work for people who go viral? Are there any safety issues with using TikTok for business? Billion dollar companies are shifting marketing strategy to TikTok. What does that mean? DRock explains why he thinks that text messaging will eventually fade out if it doesn’t step up and what will take its place. Is Linkedin a sleeping giant? DRock weighs in with his opinion. Resources Mentioned: Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ DRock Instagram | LinkedIn

TikTok Has 1 Billion Monthly Users, You Should Be Using It Are you diversifying yourself across social media platforms? In this episode, Jeff and Tristan explain the value in doing so. Do you ever wonder what is happening on the internet every minute? There are some fascinating stats! Are you on TikTok or are you still delaying engaging on the platform? The time is now to embrace it. Listen now for your latest and greatest updates on everything social media! Episode Highlights: Remember when Facebook and Instagram went down a few weeks ago? Why is that important? Jeff shares a brilliant way that a company he buys from handled Facebook and Instagram being down. What is the latest with TikTok? Google is making a deal with TikTok and Instagram to be able to have google search through both of their videos through the hashtag. Why is that big news? Jeff shares an article along with an infographic about what happens on the internet every minute. What are NFTs? Are you confused about them? Tristan breaks it down. Tristan explains what Gary V did with NFT to take it to the next level and add value. For more insight into oculus and the virtual world go to Episode #5 (Link is in Resources) YouTube is still at the top and they are trying to keep up to stay at the top. Tristan and Jeff explain their use of shorts and their success with it. Why should you do Shorts and how should you title them to be searchable? You need to understand where and why people are dropping off the videos, that is how you know what adjustments you need to make and be able to understand your audience. YouTube is offering this through the audience retention metrics. Jeff questions if YouTube will take away from what they originally were- long form content- because the algorithm will give more short form content to those that are watching that? There are two types of people that go into social media looking for results. Tristan explains. We appreciate all of our listeners! Give us a testimonial or review on your podcast app. Feel free to share this podcast on your social media & tag us! Thank you! Resources Mentioned: Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ The Basics of NFTs [Infographic] https://www.socialmediatoday.com/news/the-basics-of-nfts-infographic/607589/ A Minute Online https://drunkonsocial.com/f/a-minute-online TikTok 1 BILLION! https://drunkonsocial.com/f/tiktok-1-billion?blogcategory=TikTok+Blog Google To Index IG and TikTok Videos https://drunkonsocial.com/f/google-to-index-ig-and-tiktok-videos YouTube Launches Improved Viewer Retention Insights https://drunkonsocial.com/f/youtube-launches-improved-viewer-retention-insights 32 Social Media Video Marketing Stats You Need to Know in 2022 [Infographic] https://www.socialmediatoday.com/news/32-social-media-video-marketing-stats-you-need-to-know-in-2022-infographic/607574/ Drunk On Social Ep #5 (VR advances from Oculus) https://drunkonsocial.podbean.com/e/drunk-on-social-the-symposium-whats-next-on-your-favorite-social-media-platform-ep-05/ https://www.facebook.com/groups/drunkonsocial

London Lazerson Shares How To Create Success On TikTok By Just Being Authentically You Tristan and Jeff continue to bring you the amazing content that was shared at the first live event, Social Genius. On this episode, London Lazerson, TikTok superstar, with over 6 million followers, talks about the importance of finding your niche and going all in on creating content! Episode Highlights: Tristan asks London, “Why TikTok?” He weighs in on how TikTok has been gaining more credit and the ability to succeed on the platform versus Instagram. Instagram is very curated with perfect moments captured. Tik Tok actually doesn’t like because they want to capture the authenticity. London explains how this is pulling content creators to jump platforms. Jeff talks about when his daughter first introduced him to Tik Tok and how he began to embrace it. Do you want to be a successful TikToker or at least want to get the exposure? London explains the spirality and how to create to find your niche. So many creators miss out on the algorithm not remembering their viral videos. What can you do to keep the exposure? In March of 2020, London committed to do 100 videos in a month on TikTok (3 videos per day) After his 9-5 job as a director of an ad agency, that is what he focused on. He explains how that grew his following. The demographic is bent toward younger people. Tristan asks London, “How would you suggest that solopreneurs/entrepreneurs use this platform to target the right demographic for themselves?” London explains the unmatched potential of TikTok. They bank on the factor of “what if” Jeff talks about his most popular content and the question of how to turn it into business. When it comes to everything starting on TikTok, how important is it to then send people to your other platforms and is that actually happening? What is London Lazerson’s strategy for creating new content? London shares a story that became a mantra in his life. Apple did their first influence campaign on TikTok! How do you find your niche? Especially if you’re not at the level of 100 videos in a month? London has some advice! Resources Mentioned: Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ London Lazerson: TikTok | Instagram | LinkedIn

What Social Media Trends Should You Implement For 2022? In this episode, Jeff and Tristan have some great updates Stylish glasses with video recording? New creator abilities on YouTube? How can you focus on your community audience? Segmenting and organizing your content to improve engagement and views? What will be the important trends for next year? Don’t miss it! Episode Highlights: Facebook is unveiling a $299 pair of smart glasses which are going to have built in Cameras. How much more could you capture? Jeff and Tristan talk about the potential privacy concerns as well as the impressive features. Do you know where Mark Zuckerberg just bought a home? Tristan shares a fun story. What is happening with Pinterest? They have a new scrolling feed that shows that they intend to be relevant. How could it be useful to you? Tristan shares where he has success with Pinterest. How can you take pictures to create inspiration? Snapchat is adding a new reminder to help facilitate engagement. What is it? Why are they doing it? Tristan wonders what influencers will receive the Facebook smart glasses. Will Jeff get them? YouTube is expanding upon their creator abilities. Tristan explains how and why it is important in terms of community. Jeff shares how to segment your content using color coordinated covers on TikTok. What are the top Social Media Trends for 2022? Jeff and Tristan review them How will Facebook remain relevant? Jeff and Tristan talk about the wise use of influencer marketing. Jeff shares about his personal experience and his one biggest regret in life. He gives the advice not to skip through college but to embrace it and enjoy it. Resources Mentioned: Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ 1) Facebook Previews New Smart Glasses Ahead of Initial Launch Later This Week https://www.socialmediatoday.com/news/facebook-previews-new-smart-glasses-ahead-of-initial-launch-later-this-week/606169/ [socialmediatoday.com] 2) Pinterest Tests New Full-Screen, Vertical Scrolling Feed for Pin Discovery https://www.socialmediatoday.com/news/pinterest-tests-new-full-screen-vertical-scrolling-feed-for-pin-discovery/606431/ [socialmediatoday.com] 3) Snapchat Adds New Birthday Reminder Element to Help Facilitate Engagement https://www.socialmediatoday.com/news/snapchat-adds-new-birthday-reminder-element-to-help-facilitate-engagement/606265/ [socialmediatoday.com] 4) YouTube Expands Access to its Community Posting Tab Within Creator Channels https://www.socialmediatoday.com/news/youtube-expands-access-to-its-community-posting-tab-within-creator-channels/606343/ [socialmediatoday.com] 5) 8 Social Media Marketing Trends and Predictions for 2022 and Beyond [Infographic] https://www.socialmediatoday.com/news/8-social-media-marketing-trends-and-predictions-for-2022-and-beyond-infogr/606424/ [socialmediatoday.com]

How To Build Your Personal Brand With Rory Varden Tristan and Jeff brought in some of the biggest names in social media for the Social Genius event and now they are repurposing the content to share it with you on the podcast! Today you will hear from serial entrepreneur, world renowned speaker, and Co-Founder of Brand Builders, Rory Vaden. Tune in for his amazing insights on how you can build your brand to be like no other! Episode Highlights: Rory explains selling the previous company prior to Brand Builders and how his friend, Lewis Howes inspired the start of this company. Brand Builders works with a wide variety of clients. They have worked with New York Times best-selling authors. The majority of their clients are in professional services of some type- entrepreneurs, independent consultants, business owners, coaches, trainers, real estate agents, etc. Rory shares the mission of Brand Builders to be helping people find their uniqueness and differentiate themselves from that perspective rather than through the filter of what others are doing. What is the podcast that Rory is running for Success Magazine? Success Line Podcast is free coaching calls with Rory. Info for how to apply is provided in the Resources Mentioned section. How do you break through the noise with your brand? Rory’s wife is the CEO of Brand Builders and led a year long, nationwide research study on trends in personal branding. Rory shares some data points that have not been released yet. Are you more likely to trust someone who has an established personal brand? Rory shares how they can stratify and segment data based on generations. 82% of Americans agree that companies are more influential if their founder or executives have a personal brand that they know about, trust, and follow. Rory talks about the example of Glenn Sanford and eXp realty. Tristan reiterates the importance of one on one focus and ability to relate to brands especially on social media. Rory shares the struggle with sharing the little intimate details of his personal life on social media. He frames a new perspective by asking -Who is your favorite celebrity? If you could have full access to an entire day of their life, what would you say? Although we aren’t celebrities, people want to know the person behind what they see. A revenue building engine is an automated digital ecosystem around personal brand that pumps content out into the universe without taking a person’s time. How does Brand Builders create a content marketing strategy? They focus on creating fans not just purchasers and making a difference not just making money. Do you spend a lot of your mental energy on choosing the right hashtags, constructing your home page for opt-ins, and conversions? There is nothing wrong with any of that; However, Rory's advice is to spend more time focusing on trust. When are people ready to buy? How do you create systems that capture them? Rory shares how he utilizes his feed versus his story on Instagram. The problem is never giving away too much and then they won’t buy. The problem isyou didn't give away enough and they aren't coming back. What is one of the best prospecting mechanisms on social media? Where do you find your uniqueness? Resources Mentioned: Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ Rory Vaden | https://www.roryvaden.com | Success Line: www.success.com/successlineguest | Success Room Instagram Live | https://freebrandcall.com/rv/

Why Did YouTube Open A 6000 Seat Theater In California? Tristan and Jeff are back to bring you up to date on the latest Social Media news. They are continuing to share tools to repurpose content in meaningful ways and how to increase your engagement. How do you get into the hashtag categories where you want to be known more? Have you ever wanted an Ultimate Social Media Checklist? They are reviewing one on today’s episode, don’t miss it! Episode Highlights: What is the plan for YouTube theater? Where is it going to be? If you’re in any business of any kind, if you’re serious about it, you need to go all in on YouTube. Are we still talking about Clubhouse? What is the connection between LinkedIn and Clubhouse? Clubhouse says they have an average of 700,000 rooms per day. They are also adding more depth with spatial audio; What does that mean? Instagram’s switch from swiping up to clicking on the sticker has been a slow release but could be beneficial as Tristan explains. Where will it be? Tristan talks about trying out the software, Yellow Duck to stream through the desktop into Instagram. How does it work? Ecamm Live is a work around which allows Yellow Duck to work. Jeff brings up their 100 video challenge for TikTok in the month of September. SEMRush has a great graphic that shows you the Ultimate Social Media Checklist. Tristan and Jeff review them and talk about their favorites. Go back to the Brendan Kane Episode #25 to understand how to make good content that is not all business, how to not become stale, and stand out. Do you have a posting calendar? Things are always changing, don’t use the same one you used a year or a year and a half ago. Jeff explains the #foryou hack. The algorithm is smarter than us. Click the subscribe button! Coming up, you will get all of the Social Genius experts in incremental pieces. You don’t want to miss them! Resources Mentioned: Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ YouTube Opens 6,000 Seat 'YouTube Theater' Where it Will Host a Range of IRL Events https://www.socialmediatoday.com/news/youtube-opens-6000-seat-youtube-theater-where-it-will-host-a-range-of-ir/605733/ Clubhouse Adds Spatial Audio, Now Averaging 700k Rooms Per Day https://www.socialmediatoday.com/news/clubhouse-adds-spatial-audio-now-averaging-700k-rooms-per-day/605746/ Instagram is Removing Swipe-Up Links for Stories, Replacing the Function with Link Stickers https://www.socialmediatoday.com/news/instagram-is-removing-swipe-up-links-for-stories-replacing-the-function-wi/605437/ The Ultimate Social Media Checklist [Infographic] https://www.socialmediatoday.com/news/the-ultimate-social-media-checklist-infographic/605677/

How To Grab And Hold Attention In Order To Monetize Your Brand With Brendan Kane This is a special episode highlighting the expert knowledge shared at the Social Genius event. Tristan and Jeff brought in some of the biggest names in social media and now they are repurposing the content to share it with you on the podcast! Today you will hear from the author of best selling books, 1 Million Followers and Hook Point, Brendan Kane on how to find, engage, and grow your social media audience. He has helped people like Taylor Swift, Katie Perry, and Rihanna. You don’t want to miss this! Episode Highlights: What is the amount of time that you have to hook someone into your content? Brendan shares the mistakes content creators make in trying to hook their audience. Where are brands failing when it comes to social media? Where do adjustments need to be made? There is a real physics to delivering a message. Brendan shares his Hook Point Formula. The days of click bait are really over...you have to earn and maintain the attention to stop the scroll. What is the actual blueprint to a successful hook point and therefore successful marketing? Most brands are connecting with less than 30% of their target audience. Why? Most brands are connecting with less than 30% of their target audience. Why? Communication = Math. There are 6 main ways that audiences interact with the world and process content. Jeff asks Brendan, “How do you best lead into videos in a way that attracts attention?” Influencers connect on a one to one basis and feel like friends. The best content creators make it an active experience. Brendan gives examples of verbal and non-verbal attention grabbing techniques. Tristan points out how the media, like the news, grabs attention. Brendan weighs in about sustainability and trust issues. What are some things that entrepreneurs should be paying attention to when they are looking to grow their influence on social media? Brendan outlines The “Common Sense” Model for brands and why it doesn’t work. He then outlines his Predictive Viral Content Model that merges creative with scientific Methodology and why it does work. Where do you start with the behind the scenes research that is needed to be successful? As an example for real estate agents, what would it look like for them to “stop the Scroll”? Brendan explains how to make your content digestible for the general audience and how the algorithm prioritizes content. Resources Mentioned: Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ https://hookpoint.com

Is Instagram Removing The Swipe Up Feature? Jeff and Tristan are back to bring you some important updates today! How is Instagram changing? What is Facebook doing next? What should you be posting to TikTok? How will changes to Reels impact your business and social media strategy? This is worth your valuable time! Episode Highlights: Instagram has big news. What is happening with the swipe up feature and stickers? What do you need to do differently? Getting to 10,000 followers on Instagram is hard. Jeff shares some encouragement. TikTok tests even longer video uploads as it looks to expand its presence. What is going on? What would longer content on TikTok look like for companies and influencers? Tristan explains the potential benefits. Remember how instagram started with the 3-minute feature? Jeff reviews it and the process for uploading. Jeff shares about his video training call on The Video School on how to do Reels. He explains how to be the most efficient without impacting your reach. What are the pros and cons of Reels? Facebook is getting Reels? What does that mean? What is happening with TikTok and are there parental controls? What should you be posting to TikTok? It is a common question that Jeff and Tristan receive. Tristan reviews a Storytelling Framework. Jeff shares an article about the 5 ways to improve your social media branding and sales efforts. What is the picture superiority effect? There are some interesting stats on types of content and how people remember it. Jeff talks about his new niche on TikTok that he learned to develop from London Lazerson through Social Genius. Don’t forget to subscribe! Are you entertained by our episodes? Create content for yourself by making a post to share us with your audience! Resources Mentioned: Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ Instagram is Removing Swipe-Up Links for Stories, Replacing the Function with Link Stickers - https://www.socialmediatoday.com/news/instagram-is-removing-swipe-up-links-for-stories-replacing-the-function-wi/605437/ TikTok Tests Even Longer Video Uploads as it Looks to Expand its Presence https://www.socialmediatoday.com/news/tiktoks-testing-even-longer-video-uploads-as-it-looks-to-expand-its-presen/605603/ Facebook Brings Reels to its Main App as it Seeks to Capitalize on the Short-Form Video Trend - https://www.socialmediatoday.com/news/facebook-brings-reels-to-its-main-app-as-it-seeks-to-capitalize-on-the-shor/605302/ TikTok Publishes New Parents Guide to Help Better Protect Youngsters in the App https://www.socialmediatoday.com/news/tiktok-publishes-new-parents-guide-to-help-better-protect-youngsters-in-the/605528/ 6 TikTok Storytelling Frameworks to Consider in Your Marketing Approach [Infographic] https://www.socialmediatoday.com/news/6-tiktok-storytelling-frameworks-to-consider-in-your-marketing-approach-in/605366/

FOMO Is Real, So We Wanted To Share Our Summary Of The Social Genius Seminar The Social Genius Seminar was mind blowing! Jeff and Tristan don’t want you to miss out so they are recapping the event on this week’s episode. Tune in to hear the best of the best from this incredible wealth of knowledge! Episode Highlights: Tristan highlights the speakers: Brendan Kane, Rory Vaden, London Lazerson, D. Rock, and Judi Fox. What is the number one thing that your job is when it comes to social media? How do you start your videos? How do you communicate with your audience in a personal way? Jeff shares highlights from Brendan Kane’s valuable insights. Rory Vaden is one of the best speakers in the world. He built and sold a coaching platform and now he has a platform called Brand Builders. Jeff shares the motivation that he gained from him. Tristan highlights how Rory breaks down where you need to place your specific content within Instagram. Have you used Yellow Duck? Tristan explains what it is and how it works for Instagram. Did you know that Live videos don’t save automatically on Instagram? There’s a way to go on the back end side to turn that on. Jeff and Tristan will share more later on to help walk you through it. London Lazerson shared key points about reposting and finding your niche. Could you do 100 videos in 30 days? How do you view your number of followers? D. Rock brought a new perspective. Do you know who Gary Vanderchuck is? Look him up! Have you ever posted 100 posts in one day on Twitter? Tristan shares about his training call with D. Rock and his advice to stop overthinking yourself. Jeff started to post to Twitter due to D. Rock’s advice. He explains how he does it and repurposes it. Judi Fox is a master at LinkedIn. She presented on having a personal hashtag and how her audience helps catalog her content. How do you create a captivating bio? On LinkedIn, Instagram, and TikTok it is extremely important because your bio is your Search Engine Optimization. This episode scratches the surface of Social Genius and there will be more to come! Resources Mentioned: Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ http://brandfacestar.com/score https://michelle-berman.mykajabi.com/ https://yellowduck.tv/ Twitter drock https://www.linkedin.com/in/judiwfox/ https://brendanjkane.com/ https://www.roryvaden.com/ https://www.instagram.com/londonlaz/?hl=en

How To Find Your Niche On Social Media How do you best utilize Reels? What websites are staying at the top? How do you direct your focus to where your audience is gravitating? Tristan and Jeff bring you the best tips for standing out and having consistent quality content to grow your brand and business! Episode Highlights: Facebook decided to change the reels length. Why not sooner? Why does it matter? Jeff reviews Reels and how they have developed overtime as well as their importance for the future. How does authenticity and preparedness differ between TikTok and YouTube? Pinterest recently lost a lot of users. What is that about? Tristan reviews a report from Hootsuite showing where the top websites are. How have they shifted this year? How should you direct your focus accordingly? Jeff announces that Drunk on Social is working on getting swag created. Stay tuned on the Facebook Group! Drunk on Social has also added formal sponsors who are amazing contributors and sharers. Jeff highlights Michelle Berman with the Instagram Power Method as well as Brandface. A new infographic is out that highlights Tips For Growing Your Instagram. Jeff explains why it is the place to be, grow, and connect. How do you create a great bio to attract followers? Do you have a theme? What are your pillars of content? The best of the best stick with consistency. Tristan shares a new graphic by Hootsuite that shows types of video content watched each week. How do you gravitate towards what people are already looking at? Do you engage with creators? Less than 1% of social media users are considered content creators. There is so much opportunity! What is the app Social Coach? It will make your life much easier! Please leave us a review on your favorite podcast app. Those mean a lot to us! Thank you. Resources Mentioned: Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ http://brandfacestar.com/score Instagram Expands Reels to 60 Seconds, Providing More Capacity for Creativity https://www.socialmediatoday.com/news/instagram-expands-reels-to-60-seconds-providing-more-capacity-for-creativi/604006/ Key Tips for Maximizing Your Instagram Presence [Infographic] https://www.socialmediatoday.com/news/key-tips-for-maximizing-your-instagram-presence-infographic/604249/ Pinterest Loses 24 Million Users as Lockdowns Ease and Physical Stores Re-Open Around the World https://www.socialmediatoday.com/news/pinterest-loses-24-million-users-as-lockdowns-ease-and-physical-stores-re-o/604192/ DIGITAL 2021 JULY GLOBAL STATSHOT REPORT https://hootsuite.widen.net/s/hrhkj99frk/digital-2021-july-global-statshot-report Sponsors of Social Genius: SocialCoach - https://socialcoach.io/drunkonsocial BrandFace - https://brandfacerealestate.com/about/ Instagram Power Method - https://michelle-berman.mykajabi.com/

How Rett Harmon Uses Social Media For His Business This is a special episode with Jeff at Schiller Productions in Carrollton, Georgia visiting Rett Harmon. Rett is with Century 21 Real Estate and is doing some amazing things with social media in his business! He shares about the strategy of video that their brokerage has had as their mission and vision. Tune in for all of the valuable insights! Episode Highlights: Rett has been in the Real Estate business for 20 years. He shares about the dynamics of his business. Social media allowed Jeff and Rett to meet. They are wearing shirts that read, “Random to Real Estate”. Jeff explains that this will be the tieback to social media and asks Rett to explain what it is. Jeff points out that Rett is in a very small town. He disproves the idea that strategies can’t apply to those in rural areas. At what point should you hire a videographer for your business? Rett explains how he knew it was time to expand their video production team. Jeff asks Rett what his metric is for how much content he wants to put out each week or each month. Facebook, Instagram, TikTok, and YouTube are all incorporated into the marketing strategy of Novus Century 21 Brokerage. Rett explains how they evaluate where to focus based on where their audience is. How do you add value by fixing problems? How do broader topics of content generate business? Consistency is key. Different platforms will require different content strategies. Rett shares about Random to Real Estate and the pillars of content. How do you find something that is very defining and unique? How does that relate back to your brand? How do you get past the struggle of being different and the personal repercussions that may come with all the benefits of standing out? Rett shares his pay it forward approach and how it makes a difference in all aspects. James Paul, a content creator and videographer with Rett Harmon’s team shares what he does and how other businesses can fill a similar role in their team. Resources Mentioned: Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ Rett Harmon Website: https://homesforsale.century21.com/century-21-novus-2507c Random To Real Estate YouTube channel https://www.facebook.com/groups/731732603618265 Rett Harmon Facebook: https://www.facebook.com/rett.harmon Rett Harmon Instagram: https://www.instagram.com/rettharmon/ Rett Harmon TikTok: https://www.tiktok.com/@rettharmon?lang=en https://www.schillerproductions.com

Facebook Is Investing 1 Billion In A New Creator Fund, Is It Enough? Where is it possible to become an influencer overnight? How do social media platforms compare on how well they pay their creators? Where are the eyeballs that you need to reach? Which platforms have increasing relevance and how can you create a strategy to stay on the cutting edge? Jeff and Tristan have some very interesting news and insights on the evolution of the platforms and where the game of creating meaningful content continues to shift. Don’t miss it! Episode Highlights: Facebook announces 1 billion dollar investment into new creator funding initiatives. How does this compare to what YouTube has been doing? Drafts for Instagram Stories are now available to all users. Jeff explains the significance and limitations. How do Instagram reels compare to TikTok? Tristan reviews the evolution of Facebook paying creators. How much money has YouTube paid out over the last three years to its content partners? It will surprise you! Tristan shares what inside Facebook says for the reason that they doesn’t want to pay creators more. Jeff and Tristan share their opinions and insights on the matter. What is the update on Clubhouse? Are they finding their niche? Jeff has interesting stats on app downloads. TikTok holds its lead as the most downloaded app. Jeff and Tristan discuss the implications of the rankings including the relevance of Instagram strategy. Winning over the youth is key to the future of social media use. How do TikTok,Instagram, and Facebook measure up? Which one is projected to be the key platform? Is there a window for becoming an influencer overnight on TikTok? Tristan shares his experience with an educational video that surprised him. Educators and all types of industries have opportunities on TikTok. Do you know how to tap into establishing a consistent presence and being known for what you do? YouTube has automatic segmentation for clips. Why is this important? How can you use this feature to your benefit? You can allow YouTube to turn this on or you can do it on your own. Tristan suggests allowing them to do it originally. Jeff sends a shout out to the fans of Drunk on Social that he receives messages from. Please go to your podcast app now and leave this podcast a rating. Thank you for listening! Resources Mentioned: Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/

How To Succeed with Video on Social Media The future of content is video. How are your video skills on social media? What brings the most engagement? Tristan and Jeff guide you through the important factors that influence video success. They also have some important tips, updates, and insights that will give you some things to think about this week! Episode Highlights: By 2022, online video content is predicted to command more than 82% of all web traffic. Tristan goes through the social media platforms and guides through how to use video on each of them, including the best time to post and ideal video length. Does the time that you post matter? How does that work into the algorithms? TikTok has two separate best times to post. What are they? Jeff and Tristan discuss the average length of their TikTok videos and how that may evolve. Jeff shares about one of his most engaged stories that he posted to Twitter and his Stories. Facebook is testing out a new threads option for feed posts. What does that mean? How can you use it to your benefit? For real-estate agents, Tristan explains how he would utilize threads. TikTok added new shout-out options to enable users to pay for personalized video messages from celebrities. Why is that powerful? Is Clubhouse going to hang on? Jeff and Tristan weigh in with their opinions. Don’t miss out on any of the important social media updates, subscribe to the podcast! Resources Mentioned: Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ https://breadnbeyond.com

Drunk On Social's First Free Event, Social Genius is NEXT Week This week’s episode is an exciting addition to let you in on extra special news and invite you to an important event happening in less than a week! Jeff and Tristan are bringing you the latest and guiding you through the use of social media features to better engage with your audience...but, there is more! They are also going to bring in Top Social Media Influencers to give you access to their incredible expertise! Tune in to get all the details, you don’t want to miss this! Episode Highlights: Twitter is the fourth most visited website in the world; Their number of users and revenue continues to see steady increase. Jeff and Tristan discuss why. SnapChat had a record revenue quarter, adding a shocking 13 million more daily actives, rising to 293 million which is a 23% increase year over year. Jeff shares about an entertaining podcast called, Facebook versus SnapChat, on Business Wars by Wondery. TikTok and SnapChat may have some rivalry too. Why? TikTok added two live streaming features for everyone! What are they? Why does it matter? When you go live on TikTok, how do you engage differently with the Q & A feature? Are you using video replies on TikTok? Jeff explains why it is important and goes along with the algorithm. Jeff reveals the important announcement about their live virtual event called Social Genius, sponsored by Social Coach. Top influencers are going to be sharing LIVE with you! Tristan names the social media rockstars that will be joining. You don’t want to miss out! What is happening with YouTube Shorts? If you’re trying to build a YouTube Channel, what strategy can you use to incorporate shorts, maximize your time, and define your brand? Instagram expanded insights data to 60 days providing more analytical capacity. Why is it important? Make sure you are connected to the Drunk on Social Facebook Page: https://www.facebook.com/groups/136264191062786/ **Your Invitation To Become A Social Genius** https://mailchi.mp/drunkonsocial/social-genius-live-event?fbclid=IwAR1CDpD3pvzkhBN5Yi-wNO7K1PeiJKVOGHzuF_5PgmkhMlL2yayXzGWauKc Resources Mentioned: Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok:https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q https://www.labcoatagents.com Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ Twitter Posts Steady Increases in Users and Revenue for Q2, with Good Growth in Ad Spend: https://www.socialmediatoday.com/news/twitter-posts-steady-increases-in-users-and-revenue-for-q2-with-good-growt/603826/ Snapchat posts strong results in Q2: https://www.socialmediatoday.com/news/snapchat-posts-strong-results-in-q2-including-a-record-increase-in-revenue/603825/ YouTube Shorts give you a new way to watch, discover and create short content using nothing but your phone: https://support.google.com/youtube/answer/10059070?hl=en TikTok Adds New Live-Stream Features, Including Live Guests and Q&A Panels: https://www.socialmediatoday.com/news/tiktok-adds-new-live-stream-features-including-live-guests-and-q-a-panel/603661/ Instagram Expands Insights Data to 60 Days, Providing More Analytical Capacity: https://www.socialmediatoday.com/news/instagram-expands-its-insights-data-to-60-days-providing-more-analytical-c/603674/

This Is Why You Should Use TikTok Everyone knows TikTok is popular but how do you harness the tools that it offers to enhance your business and brand? Jeff and Tristan break it all down to educate you, giving you the insider tips, tricks, news and analytics. In this episode, they share personal success stories on TikTok and the trends that help them navigate the platform for success. Tune in now; Your plans to virality are one play button away! Episode Highlights: How many times are your TikTok videos being shared? That will help you understand if you are creating content that is catching on and getting viewed and liked because it is being shared. Tristan and Jeff walk through where to see how many views, how many shares, and how long the views are compared to the length of the video. Jeff points out the “more data” section on TikTok videos and the value that it has for you. What does the extra time on TikTok videos mean? Why did they extend it? TikTok and YouTube stay in competition; How does that benefit you as the creator? Do you know how to repurpose your content there? Does IGTV have relevance? Why is TikTok so appealing to people? Jeff shares the difference between exposure on Instagram and TikTok. How do you turn vanity into business? How can you find easy content in your community to draw viewers in? What is your niche? Do you have pillars of content? Jeff explains how to sort out your ideas and channel it. If you’re growing a team, there are recruiting strategies that you can use via TikTok as well. Keep creating content to find out what pops and while you’re waiting you have content to multi-purpose to other platforms. Listeners, would you like, subscribe, give us a rating on apple podcasts, or share this with a friend? We greatly appreciate your support! Resources Mentioned: Drunk on Social | Facebook | Instagram Jeff Pfitzer | Instagram | TikTok Tristan Ahumada | Facebook | YouTube Lab Coat Agents | Website | Facebook |Facebook Group| Twitter | Instagram Home Owners #1 Mistake Stephanie Whaley: Funny TikTok

Lana Rodriguez Shares How To Create The Ultimate Customer Experience This is the first ever episode with a live guest! Tristan and Jeff interview Lana Rodriguez, a very successful team leader of real-estate agents in Colorado Springs, Colorado. She has extensive expertise in client events and reigning in the use of Facebook and social media to make an impact. Drunk on Social is always helping you figure out how to build your brand and presence on social media; Tune in to this episode to learn what strategic moves you can make to take it to the next level. Episode Highlights: Lana shares about the dynamics of the videographer position on her team and the importance to content creation. Lana lists off resources for how to be a social media pro. Do you have a private Facebook group? Lana shares her personal experience of strategic marketing. How do you get to the top of the list for referrals from other states? Jeff reviews what it looks like to consistently be executing on social media and how to intentionally set up your friends list for prospecting success. Tristan asks Lana to explain how she grew her TikTok following and how to use it to get leads. How do you continue to connect with clients without it becoming boring? Lana explains how they are opening up a stand alone boutique building as a local hyper spot for her team and local agents to create a less intimidating process for home buying. It will have its own instagram and be a landmark for real-estate. The Lana Rodriguez group has big goals. She explains how providing experiences to their clients has helped the group grow over the last five years. Jeff asks Lana to recap her trend of where she has been and what she has done since 2015 and the massive impact that social media had on that growth. Resources Mentioned: Drunk on Social | Facebook | Instagram Jeff Pfitzer | Instagram | TikTok Tristan Ahumada | Facebook | YouTube Lab Coat Agents | Website | Facebook |Facebook Group| Twitter | Instagram The Lana Rodriguez Group | PCS Colorado Facebook Page

Reels on Facebook? Don’t forget that Facebook is the #1 social media outlet in the world; How can you maximize your strategy with Reels? Do you have an effective planning strategy for your content? How is your branding game? Tristan and Jeff bring you what you need to know to soar on social media. You might find yourself going to the drawing board with new strategies this week! Episode Highlights: Facebook just announced that they are testing out: Reels and Rooms to the user Interface. Tristan and Jeff discuss the benefits. YouTube released key tips for building your channel around your audience. Tristan explains them. See “Resources Mentioned” section for the link to the details. Jeff mentions BrandFace- a company that helps you take your business to the next level. They will be partnering with Drunk on Social in the future. Do you have a schedule and plan to consistently post on social media? Tristan shares a little bit about his personal strategy. Jeff offers to do a future episode where they each break down how they plan out content to be most effective and efficient. SnapChat made a new licensing agreement with Universal Music Group. Why is that important? Jeff talks about Walker Hayes and how his song went viral because he did a dance with his daughter on TikTok. They are paving the way for other industries to use the platform to become #1 in your field. Twitter is adding 15 second views as the new objective for video ad campaigns. They are continuing to add all of the popular features that the other platforms have. Pinterest has 478 million users out of those, 98 million are from the United States. They have some new trends that they want you to pay attention to- Tristan outlines them. See “Resources Mentioned” section for a link to the article. What did the pandemic make people re-assess about their life? Why does it matter for your business plan? Google is going to delay the data tracking options as they figure out the solution to make it business inclusive and taking privacy into account so everyone can win. Jeff and Tristan recap the use of Reels on Instagram and Facebook and why you should be utilizing them. Subscribe to the podcast on your favorite app and share it, too! Don’t forget to join our Drunk on Social Group so you don’t miss anything! Resources Mentioned: Drunk on Social | Facebook | Instagram Jeff Pfitzer | Instagram | TikTok Tristan Ahumada | Facebook | YouTube Lab Coat Agents | Website | Facebook |Facebook Group| Twitter | Instagram Universal Music Group Walker Hayes: Fancy Like YouTube Video - Tips for Creating Channels Pinterest - 5 New Market Trends

Social Media Audio Trends, Will They Last? Any platform can be popular for a while...which ones are projecting future relevance? Jeff and Tristan keep you in the know about which apps stay at the top and what the social media trends are indicating about where and how you should focus your efforts. What platforms are having ego battles, trying to prove who is better? Tune in to get all the details on the continuing evolution of social media! Episode Highlights: Tristan reviews the most downloaded apps in the world right now. Jeff and Tristan discuss each of them in the line up. What is Capcut, Telegram, and Josh? A video editing app made in the top 10 of overall downloads. What makes it so great? The app called Josh offers to donate to a cause that is fighting COVID-19 when you upload a video with the hashtag, “#Iamabluewarrior”. YouTube announced the expansion of TikTok-like Shorts to new regions- UK, Canada, and Latin America. YouTube has 6.5 billion daily views for Shorts. You need to be using them! Facebook delays taking a cut on paid events and fan subscriptions until 2023. Twitter is stepping forward to set the app apart and allow creators to make money via the subscription model. Every single platform is doing one of two things: allowing short form video and/or some form of subscriptions. Why are they focusing there? What does it mean to you and your business? It’s not all about who is watching, it’s the consistency that makes it catch on. Jeff shares a teaser of what he will be sharing to the Drunk on Social Group -an article that was released about Instagram providing a new overview on how algorithms work. Make sure you subscribe, share, and rate this podcast to keep Drunk on Social moving forward in providing you with the latest and greatest news and information for your social media strategies! Resources Mentioned: Drunk on Social | Facebook | Instagram Jeff Pfitzer | Instagram | TikTok Tristan Ahumada | Facebook | YouTube Lab Coat Agents | Website | Facebook |Facebook Group| Twitter | Instagram Mr. Beast YouTube

The Three E's Key To Instagram Success How does social media revert back to business? How do you hone in on what your audience wants to see from you on a daily basis and run with it? Jeff and Tristan welcome the first guest to this podcast, Ed Stulak. As a licensed real-estate agent in central New Jersey, he teaches real-estate professionals worldwide about the importance of social media and personal branding. Ed has worked with celebrities and influencers with huge followings and has 50,000 of his own followers on Instagram. You don’t want to miss this! Episode Highlights: Ed explains how he got deals through Instagram and how he teaches real estate agents the importance of conversation and the consistency of sharing life along with your business posts. Due to his brand and social media presence through Instagram, Ed acquired an 180-unit building that he is the listing agent for. What is the cadence for how often to post on Instagram? Ed shares how he has studied social media and what attracts consumers. Noting that there are specific categories that consumers gravitate towards, get a lot of virality, and stir engagement, he found a way to incorporate that into his business strategy. What type of relevant content can you create that others can relate to and share? Instagram strategies evolve and change. Personal touch is one thing that always has success and never changes. Tristan shares Brandon Kane’s (social media expert for Taylor Swift and other celebrities) top 3 things to focus on when creating content that echo Ed’s key points. Do you use content scheduling? What are the benefits and how do you use it effectively? Ed shares the rhythm for success with Facebook and Instagram posting including reels and IG TV; His connection with Instagram told him the secret to the algorithm. Can you multi-purpose reels? Jeff asks for Ed’s opinion on how reels can get so many views in a short period of time and then die so fast? Instagram realized TikTok’s strategy with video exposure and chose to compete with IG reels. Ed explains how they differ in what their algorithms require for continued exposures. There are platforms who offer short bursts of exposure and platforms that have longevity. What are the differences? Jeff asks Ed exactly how he got the 50,000 followers on Instagram. He shares the strategies that he used to achieve each milestone through the years and adapt it as IG changed and evolved. Thank you to our supportive listeners! As a reminder, Drunk on Social is on its own podcast channel apart from Lab Coat Agents. Be sure to subscribe, follow, and rate Join our Facebook Group to stay connected to all of the latest updates! Tweetable Quotes: “Education, emotion, and entertainment- as long as you can hit any of those three E’s in your content, you will be just fine but you have to be consistent with it.” -Ed Stulak “Instagram is the digital business card of today’s era and will remain for quite a while.” -Ed Stulak “TikTok is a boost, like an injection of steroids, giving views and exposure quickly.” -Ed Stulak “Vanity doesn’t sell anything.” -Jeff Pfitzer Resources Mentioned: Drunk on Social | Facebook | Instagram Jeff Pfitzer | Instagram | TikTok Tristan Ahumada | Facebook | YouTube Ed Stulak | Instagram | TikTok | Lab Coat Agents | Website | Facebook |Facebook Group| Twitter | Instagram

Stats About Social Media That May Change Your Business Strategy Where has social media seen the most growth and where are the projections headed? Is Facebook still relevant and worth your time? What is happening with TikTok and YouTube?What is next for paid content creators across all platforms?Tristan and Jeff are going to coach you on how to remove your emotions and commit to your business strategy. You’re going to have to give up your excuses today! Episode Highlights: 3.96 billion people use social media worldwide, which is almost double the amount from 2015. The average person has around 8 social media accounts. The top 2 social networks are Facebook and YouTube. Do you have a strategy for your business on those platforms? Jeff explains why he is glad to leave tracking turned on and why it may be of benefit. 70% of all people in the United States (231 million) are on social media. Tristan and Jeff explained the opportunity. YouTube had a headline that said, “YouTube underlines its value for musicians as TikTok continues to rise.” Jeff talks about the relevance. How are YouTube and TikTok similar and how are they different? TikTok has had impressive growth in just over 2 years and now is considered a place “where everything starts”. Tristan shares why we need to be paying attention to that. Twitter launches paid weather news service as it moves into subscription content. What is the idea behind it? Will Instagram ever do subscriptions? How do influencers start their own membership? Linkedin shares insights into the most in demand marketing roles and skills. It is still the place for most professionals to hang out and engage. What are the top skills among marketers? For a real estate brokerage team, agent, or business, Discord will be an important player, it is its own place for a community. Jeff and Tristan talk briefly about the future of resumes and what will be key in staying ahead of the game. Resources Mentioned: Drunk on Social | Facebook | Instagram Jeff Pfitzer | Instagram | TikTok Tristan Ahumada | Facebook | YouTube Lab Coat Agents | Website | Facebook |Facebook Group| Twitter | Instagram https://discord.com/

Focus On Getting More Eyes On Your Content Tristan Ahumada and Jeff Pfitzer continue to deliver the latest and greatest news on everything in the social media world to keep you informed and on top of your social media game. What is the number one thing that you need to add to your social media strategy for your business? What features are worth your time and how do you utilize them for engagement? How do you dial in your TikTok? You don’t want to miss this! Episode Highlights: Instagram announced that they are allowing users to decide if they want to share how many likes they are getting or not. Facebook will allow the same thing. Tristan and Jeff weigh in with their opinions. YouTube recently reported that 120 million people in the US are now streaming YouTube or YouTube TV into their TV screens. What does that mean? Tristan explains how YouTube keeps content creators happy and what other social media outlets are missing. What are the Top 3 100 creators? By 2025, YouTube will become the primary source of television in most homes. What is the point? Why does it matter? There are 34.6 billion monthly visitors to YouTube. That number will continue to grow due to Shorts. Tristan advises, “Everyone needs a YouTube angle.” Instagram adds new engagement insights for reels and Instagram live broadcasts to users. Why is that important and how will you be able to utilize it to target the right people? There are a lot of options on Instagram. Jeff and Tristan share the run down of the features that you should be utilizing. Clubhouse had 1 million downloads on their Android version over the last week. They explain the pros and cons to Clubhouse and how there will be a relevance and opportunity there. Linkedin is now adding a boost feature. It will likely be similar to the feature on Facebook, but more powerful. “TikTok is the best content creation tool that exists with its efficiency and advanced features of videography.” -Jeff There are 2 important updates from TikTok: 1) They are launching a radio station. Jeff explains the importance and who it impacts the most. 2) They created a whole set of tips showing business owners how to take their TikTok to the next level on their YouTube Channel with a playlist called, “Behind The Camera”. Don’t forget to join the Drunk on Social Facebook page. Follow on Instagram and YouTube for all the valuable content to keep your game at the highest level! Resources Mentioned: Drunk on Social | Facebook | Instagram Jeff Pfitzer | Instagram | TikTok Tristan Ahumada | Facebook | YouTube Lab Coat Agents | Website | Facebook |Facebook Group| Twitter | Instagram

YouTube Made a Power Move to Drive More Eyes to Their Platform Is there value in repurposing your content? YouTube is bringing on competition with SnapChat. How do you grab the attention of your target audience? The pandemic pushed us a little quicker into the future from a technology and e-commerce standpoint. Tristan and Jeff bring important updates to creators about where you are going to make money and how to grow your audiences. Episode Highlights: YouTube is allocating 100 million dollars for YouTube Shorts Creators. If any platform is allocating resources for creators or because they want you to pay attention to any certain strategy on the platform, the point is- use it. The odds are that the algorithm is going to favor you. Is there a suggested platform for posting content to multiple outlets? “If you’re not multi-purposing your content, you’re just lessening the number of eyeballs that are seeing your stuff.” -Jeff Pfitzer “Social media is very not threatening. It’s not a knock at your door. If there’s something that you don’t want to see, you just scroll past it.” -Jeff A recent study was done on YouTube for the most commonly used open lines. What were they? Is it something that matters? Jeff discusses how to grab attention when you message someone and why it’s important so that it’s not glossed over. Twitter is reportedly working on a new set of paid tweet options under a monthly subscription model. Twitter will soon look to launch Twitter Blue to access the next level features. What is the opportunity there? Tristan lists the possible tools and features that could be added. Tristan and Jeff imagine what a reel of snippets of maybe three minutes or less bite size content would be like. Jeff shares an interesting article about 10 e-commerce trends. Sales made via mobile devices are on the rise and will total 3.8 trillion in 2022. If you aren't on mobile, where are you? The e-commerce features of Facebook, Instagram, and TikTok make it critical to be relevant on those platforms. Don’t miss out! Join the Drunk on Social Facebook Group and follow Drunk on Social on Instagram, Youtube, and TikTok. We look forward to seeing you there! Resources Mentioned: Drunk on Social | Facebook | Instagram Jeff Pfitzer | Instagram | TikTok Tristan Ahumada | Facebook | YouTube https://www.youtube.com/trends/articles/hey-guys/ Lab Coat Agents | Website | Facebook |Facebook Group| Twitter | Instagram

Did You Know That YouTube Announced Shorts Are Available For All Users? In this episode you will hear more about clubhouse launching their Android version, the uptick in utilization of reels and more about YouTube’s announcement that shorts are available for all YT users. What does that mean for you and your business? Jeff Pfitzer and Tristan Ahumada explain and share important updates on privacy and tracking as well. Tune in to catch all the latest updates that could impact your social media strategies! Episode Highlights: TikTok is the most downloaded app again; They have been winning every month for the last year and a half! Jeff and Tristan believe that Clubhouse is relevant and with the addition of Android, they expect even more people to jump on board. Reels are blowing up. Why? How do you use them? There are 700 million users on TikTok vs 6.2 billion users on Instagram. Apple’s iOS 14.5 update will bring up 3 notifications for Instagram and Facebook. 96% of American U.S. users turned on or left on by default the ability to not be tracked. Jeff and Tristan share that they love being targeted because it brings up products that they would not have found otherwise. If you are worried about privacy, you can use Duckduckgo.com which is a browser that blocks the ability to be targeted and it actually lists what ads it blocks. YouTube announced the expansion of shorts to all it’s users. Tristan had been waiting for this for a while. It’s important because YouTube is the second most visited website in the world with #1 being Google and Google owns YouTube. The more shorts you do, the better chance you will have to pop up in a Google search. If someone creates a ton of reels and TikTok videos, do they have an advantage or disadvantage with shorts? Tristan explains where to find shorts on YouTube, how to sort through them, and what the opportunity means for him. How does utilizing shorts benefit somebody who already has a successful channel? Tristan shares the Top 5 Overall Downloads from the Apple store. YouTube recently reported that shorts are now facilitating 6.5 billion views per month. Subscribe and download Drunk on Social The Symposium Podcast on your favorite podcast app. Check out the Drunk on Social Facebook page. There will also be a live stream to Clubhouse every Monday 3:30pm central time/1:30pm pacifc/ 4:30 ET. Resources Mentioned: Lab Coat Agents | Website | Facebook |Facebook Group| Twitter | Instagram Drunk on Social | Facebook | Instagram Jeff Pfitzer | Instagram | TikTok Tristan Ahumada | Facebook | YouTube https://duckduckgo.com/

Spotify and Facebook are now interacting in new ways that could directly impact how you reach your audience. Facebook is adding new features and exploring opportunities for content creators to make money. Tristan Ahumada and Jeff Pfitzer have some interesting statistics and insights this week to help you think strategically about your social media marketing and advertising! Episode Highlights: Spotify is a big deal. Tristan has been testing out ads on Spotify for his real estate business and will share results in the near future. Spotify just became friends with Facebook. Now, Spotify music and podcasts will natively play in your Facebook app . Keeping users on the platform is the main goal for social media companies. Jeff mentions for example, “If you put a YouTube link on Facebook, it will probably be suppressed because Facebook doesn’t want you to leave the platform.” Facebook is adding a feature for newsletters and starting with journalists who cover minorities. They are hoping to open it up to create a more diverse news experience. Linkedin continues to see record engagement with overall sessions up 29%. YouTube just reported a 49% jump in ad revenue. That is 6 billion in revenue from quarter 1 of 2020 to 2021. The second most visited website is YouTube with 35 billion monthly visitors. YouTube users watch 1 billion hours of video per day compared to Netflix users who watch 400 million. Tristan and Jeff discuss success on YouTube and what it takes to create a real presence and how to utilize playlists. Twitter has a ‘super follower’ button coming out, which will be a paid feature with expanded access. Twitter has risen to 199 million daily active users and posts are up 28% year over year for the first quarter of 2021. Pinterest is in the news for ramping up of it’s search functionality. People are currently turning there to search for things like vacation destinations. Pinterest already has a massive loyal following, so make sure you keep your eye on what they are doing. Resources Mentioned: Lab Coat Agents | Website | Facebook |Facebook Group| Twitter | Instagram Drunk on Social | Drunk On Social Jeff Pfitzer | Instagram | TikTok Tristan Ahumada | Facebook | YouTube Mark Rober

Apple has new data tracking procedures. Facebook is making big changes in regards to user experience. Snapchat is seeing a global uptick. New learning opportunities to grow your skills are popping up left and right! Tristan Ahumada and Jeff Pfitzer are bringing you the newest information on social media and how it applies to you and your business. Make sure to hit the subscribe button so that you don’t miss anything! Episode Highlights: Is there value to data tracking? Apple has updated opt-in prompts for users data tracking. Tristan makes the listeners aware of the list of things that will be tracked on their devices. Linkedin announced the start of Learning Hub, to create opportunities for more comprehensive skills on how to use social media and Linkedin. Udemy is a place where you can learn almost anything, especially in marketing and social media at a very affordable price. Jeff talks about the value of news articles on Linkedin. Linkedin looks different on mobile versus desktop. Jeff and Tristan give instructions for navigating the features on both as well as how to find the learning hub. Facebook adds changes to news feed rankings based on certain factors from their collected research to create a more balanced experience for users. Authenticity is key. Jeff explains how to share your life and win the algorithm game at the same time. Snapchat is at 280 million users! Facebook and Instagram keep copying what they are doing. Tristan explains why and how. If you want to be relevant in ten years, you have to start thinking about marketing to Gen- Z. Snapchat has a cool thing called Spotlight that they are testing out in 14 countries. They are giving away a million dollars a day to the video that they spotlight for that day. Jeff previews a topic that will be discussed in the future on The Symposium, sharing that they have friends who are getting million dollar deals as a result of TikTok. Clubhouse uploaded their logo for a third time in their short existence. Why are they choosing this unique strategy? Staying present and having a strategy for cross posting on multiple platforms are two important points of focus to touch more people. Resources Mentioned: Lab Coat Agents | Website | Facebook |Facebook Group| Twitter | Instagram Drunk on Social | Drunk On Social Jeff Pfitzer | Instagram | TikTok Tristan Ahumada | Facebook | YouTube Udemy Snapchat Spotlight https://www.tiktok.com/business/en/ Drue Katoaka

New opportunities are on the horizon! Tristan Ahumada and Jeff Pfitzer have important updates to share on what’s new with your favorite social media company and what you could be doing to improve your content creation. Tune in to hear their thoughts on how to maximize google, repurpose content, and how to start trending on the social media platform that you are focusing on. Episode Highlights: Clubhouse is only a year old and is valued at 4 billion dollars. Tristan mentions the trend of people being drawn towards audio. Clubhouse released a statement about where they will focus their funding going forward. Pay attention to your favorite social media company to see how much they invest in creator programs. Jeff explains how he is creating a brand on TikTok and the opportunity it is generating with a specific targeted audience. Tristan shares that his wife, Janice, encouraged him to invest time in Clubhouse and he reveals the opportunities he has already experienced. Reddit just announced that they are coming out with a Clubhouse clone called Reddit talk. Facebook is adding tools to their audio rooms to allow you to clip segments of content for posting, setting them apart from Clubhouse. Snapchat has often been the innovator and Facebook and Instagram frequently copy what they are doing. You might say it is Facebook's modus operandi to copy features because they are doing the same thing with TikTok and now Clubhouse. The future has yet to be tapped on Clubhouse and there are going to be major opportunities for business to consumer hence agent to consumer. Why is it important to start your own room in Clubhouse?” Child health experts are strongly advising against the creation of Facebook for kids. Tristan and Jeff weigh in with their opinions. Apple has decided to allow Parlor to come back to the app store. Highlights from YouTube’s recently released video that goes over how their video recommendation system works to help people understand what they need to be doing. Jeff asks, “when you find the latest trending stories, where do you get that from?” Resources Mentioned: Lab Coat Agents | Website | Facebook |Facebook Group| Twitter | Instagram Drunk on Social | Drunk On Social Jeff Pfitzer | Instagram | TikTok Tristan Ahumada | Facebook | YouTube Chase Tucker: Peloton Reddit Talk

What's new on Clubhouse and FB's Hotline? Clubhouse has adjusted its platform to give influencers the ability to make money. Hotline is Facebook’s attempt to copy Clubhouse. Tristan Ahumada and Jeff Pfitzer touch base on the recent changes that are being made on multiple platforms and share what you need to know about what’s coming next. Episode Highlights: The reason that YouTube has the best content is because out of all the social media platforms, the content creators get paid the best. Other platforms that want to grow and remain relevant, need to take note of what YouTube is doing and pay content creators well. Tristan reviews how Clubhouse’s “first monetization feature” gives creators the opportunity to make money. Jeff wants to build a weekly or bi-weekly Drunk on Social Clubhouse room as an open forum to ask questions. Google is about to change how their algorithm works. There are five things to watch out for that will affect your SEO ranking. Check the ranking of your website page speed at developers.google.com. Yahoo is still among the top most visited websites. TikTok was the number #1 most downloaded app in the first quarter of 2021. Tristan says TikTok’s video editor is so good that he goes there specifically to edit videos and just saves them as drafts. The new editing feature on TikTok will allow you to toggle an image or text over an area and you can see what it would look like. Facebook announced that they had 5 million emails hacked in 2019 which is why it is important to change your password frequently.. Facebook recently announced the addition of an up and down arrow to sort comments so that you can prioritize the best comments on a specific post. Facebook also launched their new Clubhouse-like app, Hotline. They are going to have users join in with their twitter accounts to beta-test it at hotline.co. Social media companies that pick up steam, like Clubhouse and continue to grow, are going to take off if they open up a creator fund that is really strong. Pinterest also announced their creator fund to support creative talent. Howard Tager, one of the founders of Ylopo, has told Jeff to keep his eye on Pinterest, it will remain relevant. Drunk on Social, The Symposium, is seeking feedback, join our FB group! Resources Mentioned: Lab Coat Agents | Website | Facebook |Facebook Group| Twitter | Instagram Drunk on Social | Drunk On Social Jeff Pfitzer | Instagram | TikTok Tristan Ahumada | Facebook | YouTube LastPass Password Manager Hotline

What's Next On Your Favorite Social Media Platform? Instagram, TikToc, Facebook and Twitter are creating new opportunities for users to reach more people and explore futuristic ideas for communication using AR and VR. Tristan Ahumada and Jeff Pfitzer share what’s new and keep you updated on how these changes could impact your business. Episode Highlights: Instagram Stories will have drafts coming soon. Automating captions for videos is currently being tested by Instagram. Instagram is focusing on Stories and Reels. It is really important for Instagram users to make shorter videos and add captions. Facebook just released an infographic of 5 years of VR advances from Oculus. Virtual Reality (VR) is when you feel like you are in a virtual world. Augmented Reality (AR) is when you superimpose a virtual piece that can hover on something real. Facebook introduces a video trailer for Horizons. Watch the movie Ready Player One to get a glimpse of what companies, like Facebook, are creating. Facebook is also working on creating a virtual workplace where you can wear oculus glasses and meet in a virtual world. Tik Tok launched Playlist so content creators can categorize their content. You can post to YouTube, grab the link, and post it to Twitter. Twitter is a great place for you to share random thoughts.. Snap a picture of the random thought you posted on Twitter and share it in your Instagram Stories. Resources Mentioned: Lab Coat Agents | Website | Facebook |Facebook Group| Twitter | Instagram Drunk on Social | Drunk On Social Jeff Pfitzer | Instagram | TikTok Tristan Ahumada | Facebook | YouTube https://tech.fb.com/ar-vr/ Facebook Outlines Five Years of VR Advances from Oculus [Infographic] https://www.oculus.com/facebook-horizon/ Ready Player One Movie (2018)

Social Media Companies Competing For Ears? Tristan Ahumada and Jeff Pfitzer discuss the rise of audio platforms and give insight into how social media companies are creating new experiences to compete in this space. Today’s conversation focuses on Clubhouse, FB, Twitter and Youtube. Episode Highlights: Clubhouse launched in April 2020 and only has 9 employees. Financial companies originally evaluated the value of Clubhouse at 100 million but in a short period of time that evaluation has grown to over 1 Billion dollars. There are 6 million registered users on Clubhouse and it is only available on iPhones. 2 million registered users actively use Clubhouse weekly. Facebook is creating something similar to Clubhouse. Facebook currently has Rooms and is going to initially let you start a room that will essentially operate like Clubhouse. Messenger Rooms was originally created by Facebook to compete with Zoom and Google hangouts. Spaces on Twitter is a new way to have audio conversations on Twitter. AR is Augmented Reality and you need to check out Facebook's Human Computer interaction at the wrist video. Facebook is working on a kids version of Instagram. Youtube is the future of TV. Instagram is much more diversified than any other platform with stories, reels, feed and IGTV. Youtube is rolling out shorts with simple edits. Users of Youtube expect longer videos. Twitter is launching a new test for iphone to enable Youtube clips to be played in the stream. Resources Mentioned: Lab Coat Agents | Website | Facebook |Facebook Group| Twitter | Instagram Drunk on Social | Drunk On Social Tech@Facebook - Human-Computer Interaction at the Wrist DOS FB page link to social media platforms monthly active users

What’s new with FB, Twitter, IG and Clubhouse? Tristan Ahumada and Jeff Pfitzer discuss what’s new with Facebook, Twitter, Instagram, and Clubhouse. They point out how it can potentially impact your social media strategy and ultimately your business. Be aware of trends and stay ahead of the changes so you can maximize the opportunities. Episode Highlights: Today we are going to discuss the latest news from Twitter, Clubhouse, FB, and IG. Twitter is testing an edit or undo button. DRock with Gary V uses twitter to find freelancers. Twitter today is #4 with monthly visitors. Clubhouse launched a creator accelerator program. Clubhouse is looking to curate creators so they can have a bigger audience. Clubhouse will soon add Android users and that could be significant. Facebook is looking to create a similar product to Clubhouse. Facebook is going all in on AR & VR. Facebook is creating websites and landing pages. NFT’s are Non-Fungible Tokens and you can create something unique to you that can not be replicated. Take a look at how they are using it with art. Instagram wants to capitalize on reels. Instagram recognizes the number of posts, stories, and IG TV’s on your account. Jeff commits to 4 to 5 posts per week in his feed post and 5 to 7 stories per day. Make social media what you want it to be. Resources Mentioned: Lab Coat Agents | Website | Facebook |Facebook Group| Twitter | Instagram Drunk on Social | Drunk On Social Facebook Page Tristan Ahumada | Facebook | YouTube Jeff Pfizer | Instagram | TikTok

General Social Media Strategies That Work Drunk On Social, The Symposium. Co-Host, Tristan Ahumada and Jeff Pfitzer go deep into general social media strategies for growing a social media audience. Jeff and Tristan also take the time to share the actual successful strategies they use daily to grow their social media audience which ultimately helped build their brands and grow their business. Episode Highlights: We are going deep on these 10 platforms: FB, IG, TikTok, Pinterest, Twitter, Linkedin, SnapChat, Club House, YouTube and Reddit. Today’s episode will focus on general social media strategies. It’s about connecting with people on a deeper level and then showing them what you do for a living. We are going to share simple principles about how to stay hip to what is happening and/or improve your social media presence. Identify what your message is to the people you want to target. You are the Brand. Early adopters don’t know if it will work but they go all in so they can learn something from the process and apply it to other social media platforms. This is Tristan’s strategy for his social media, personal brand and business: STAY = Sell, Teach, Advise and You. Go all in on 1 social media platform first, before trying to use multiple platforms. Use what you love and attract as many people as you can. The purple dress and glasses mindset. Be yourself and don’t worry about what people think. Jeff’s strategy is to do 4-5 feed post every single week and at least 5-7 stories per day. With everything that happens over the course of your day, you need to answer the ?, Is this shareable? Closely follow 5-10 people who inspire or entertain you and then take bits and pieces from them to grow your brand. We are going to bring in experts and go deep on every single platform. We will keep you aware of what is next with each platform so you can identify how best to use it. Resources Mentioned: Lab Coat Agents | Website| Facebook |Facebook Group| Twitter | Instagram | Drunk on Social | Drunk On Social

Lab Coat Agents, Welcome to our first episode of Drunk On Social, The Symposium. Co-Host, Tristan Ahumada and Jeff Pfitzer introduce us to what we can expect from the Symposium, which will be 100% focused on social media and how to best use the platforms to take your business to new levels! Episode Highlights: Drunk on social will help you elevate your social media game, improve your social media presence, and help you grow your brand. The Symposium is going to go deep on all things social media. Our focus and passion has shifted to be out ahead in the social media world. Tristan is focused on FB and pivoting over to YouTube. Jeff focuses on 5 platforms: FB, IG, TikTok, YouTube and Linkedin, primarily focusing on short term content and building an organic audience. Go deep on 1 platform first and then grow and build your audience from there. Tristan is shifting things to Re-Stream, Streamyard, and ecamm live where you can take the same piece of content and break it down into smaller pieces of content for other platforms. We are going to pivot every time something changes in social media and introduce you to all new platforms.. We want engagement from our audience and input on how you are using social media to stay out in front of the platform changes. We are going to introduce you to experts in particular social media outlets, so you can hear how they are leveraging that platform to grow their business. Go all in on Google, Google reviews, SEO and purchase Google and Youtube ads. Social Media value is usually based on MAU’s (Monthly active users). How is Social Media relevant to your business? We are going to talk to people who are actually building their audience organically and are specialists in a specific social media platform. As a business person, you need to understand the things you have available at your fingertips to stay ahead of social media changes and understand how to use them to grow your business. Check out our private FB group: Drunk on Social! Resources Mentioned: Lab Coat Agents | Website | Facebook |Facebook Group| Twitter | Instagram | Drunk on Social | Drunk On Social Visual Capitalist Restream: Multistream to 30+ Platforms Simultaneously StreamYard ecamm