Drunk On Social

These 3 Categories WaWa Focussed On In Order To Drive 2.6 Social Media, Followers If you haven’t heard of WaWa, Jeff and Tristan are here to enlighten you today and break down how they have been so successful on Social Media. They also have a lot of important insights to consider including: Why is Gen Z relevant?Is it true that there is no more mainstream pop culture? How do you decide whether you go broad or niche on concepts? Tune in for all of the best new updates! Episode Highlights: How did the Wawa company blow up on Social Media? Tristan and Jeff dove into an article to break down for the audience how Wawa gained 2.6 million Social Media followers. Wawa has figured out how to reach young digitally savvy shoppers on their terms. What does it mean to reach those that are digitally savvy? It will be critically important for the future to have a growing strategy that is effectively engaging with the younger generation because that is going to be where the major success is. Tristan reviews the three categories that Wawa’s content strategy uses and why it works. Jeff dives deeper into what it means to make truly relatable content and how the algorithm works to decide what is relatable to others who you are trying to reach. What kind of stuff gets a lot of engagement and pulls people in to the algorithm but actually doesn’t have to do with your business? Tristan adds advice about how to create a sense of community in doing so. How do you, as a business owner, have more community based content? There is a big report out about how Gen Z is changing the face of Social Media. What does it mean that it is believed there is no more “mainstream pop culture?” What are the Gen Z subcultures? What are the Social Media categories that serve different needs and amount of time? Focus on the future. Gen Z is driving the bus. It is how you market and show up and there are so many opportunities now to not pay for advertising. A lot of people are disillusioned with what Instagram has become and it is affecting the platform. Jeff goes over the overall importance of video. What about TiK Tok’s photo mode? Tristan shares the benefits it could have. Longer captions are on the way for creators on TikTok also! Tristan explains why it is so important. Jeff talks about how TikTok has updated editing. He also warns about creating within apps though that is what they want you to do; Creating organically on your phone is the best and safest way. Resources Mentioned: Business Video School: https://www.bizvideoschool.com/ Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagentsR Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ How Did Wawa Gain 2.6M Social Media Followers? https://drunkonsocial.com/f/how-wawa-gained-26-million-followers GEN Z BREAKING MARKETING'S CULTURAL MOLD https://drunkonsocial.com/f/gen-z-breaking-marketings-cultural-mold TIKTOK ADDS STILL IMAGE PHOTO MODE https://drunkonsocial.com/f/tiktok-adds-still-images-photo-mode

This Is How To Use Instagram's Multiple User Bio Links On this episode of Social Genius by Drunk on Social, Tristan and Jeff are sharing three daily shots of Social Media news that you might have missed! How is Twitter copying TikTok? How is Instagram leading with a new feature of bio links? Tune in for all of it including tips and tricks on how to best use Instagram! Episode Highlights: How is Twitter copying Tik Tok? Tristan asks Jeff to weigh in on his thoughts about it. What will it look like? What are the challenges? What is it that sucked creators into Tik Tok? Twitter is the fourth most visited website in the world. How would you approach using video on that platform? Jeff and Tristan discuss. Tristan talks about their friend Austin with Socialty Pro and how he used the repurposing strategy to grow his YouTube to over 300,000 followers in 30 days. Why has Instagram been on the news? How will it affect you? Why are multiple links in user bios useful? Jeff explains previous challenges and future opportunities because of the changes that Instagram is bringing. Tristan lists ideas for things you may want to make available in multiple clickable links as a real estate agent. He shares the article detailing how the links will work. Jeff shares why he thinks the link changes on Instagram is really great and he explains why and how he personally plans on using it. Tristan shows his Instagram profile and Jeff’s highlighting things that you should be doing if you aren’t already. Do you have a beacon on Instagram? Instagram released a 23 page report…Jeff and Tristan narrow it down to the most important takeaways for you. Jeff talks about what he posts on Reels and how often. Have you tried posting to Reels with GIFs and text and then it doesn’t show on the screen because of the Instagram text? Jeff gives advice and references the tips given in the Instagram article to help you figure out the design. Jeff talks about what they teach in the Business Video School and how things vary in creating video. 80% of Reels are viewed WITH sound. Tristan asks Jeff if that is because on a lot of people working from home? What are the key points to know about dazzle with visual effects? What does it mean to inspire an emotional response? Tristan outlines the three aspects that he and Jeff always talk about incorporating: facts, feelings, fun and how they keep people entertained through the process. Don’t forget to tell a story as much as you can with all of your Social content. Resources Mentioned: Business Video School: https://www.bizvideoschool.com/ Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagentsR Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ Social Shot #10 - Twitter is now going to copy TikTok! TWITTER LEANS INTO EMERGING VIDEO TRENDS https://drunkonsocial.com/f/twitter-leans-into-emerging-video-trends Social Shot #11 - Instagram Expands Test of Multiple Links in User Bios INSTAGRAM EXPANDS TEST OF MULTIPLE USER BIOS LINKS https://drunkonsocial.com/f/instagram-expands-test-of-multiple-user-bios-links Social Shot #12 - Instagram Shares New Tips on How to Use Instagram Reels for Marketing INSTAGRAM SHARES NEW REELS MARKETING TIPS https://drunkonsocial.com/f/instagram-shares-new-reels-marketing-tips?blogcategory=Instagram+Blog MUSK REISSUES ORIGINAL TWITTER OFFER https://drunkonsocial.com/f/musk-reissues-original-twitter-offer

These 5 Things Grew Austin Armstrong's YouTube Channel to 350K followers in 30 days. Can you imagine growing a Tik Tok Following to over 600,000 followers and 5 million likes and then you wake up one day and you have been banned from Tik Tok? What would you do? That is Austin Armstrong’s story and he joins the podcast today with Jeff. He started as a Google SEO guru and now he has massive growth on YouTube. Episode Highlights: Austin talks about where he started and when he went all in on his agency. SEO can be complicated and boring and Austin went all in on Tik Tok with explaining that in 2019. Austin talks about vertical videos beginning and how he embraced it. Jeff talks about how this topic is so relevant to the audience-the power to build influence for your business. Jeff asks Austin, “Did you buy some followers?” Austin says he has never spent a dollar on ad spend. Austin offers advice about how to know what works for you and continue doing it. When he started with SEO, the videos were very specific and then he expanded from there is something everybody may want to know. What about consistency? What is the right number of posts for your account? A lot of people have been getting hacked on Tik Tok. Do you have 2 factor verification? What else can you do to ensure you don’t lose all of your stuff? Jeff reviews what they do. Austin’s full time job is figuring out algorithms, analytics, etc. What about for agents who don’t feel like they have time to incorporate an effective and efficient social media strategy? Imagine what it would be like to have 10,000 followers on your social media platforms. Make sure to check out Socialty Pro on Instagram, Tik Tok, and YouTube. Check out Austin’s style and ability to repurpose content. It took Austin over 600 uploads and 3 years to get 5,000 subscribers. He shares the story and how he grew from there. Do you have a coach? Austin says it is essential and the best you can ever do to invest in yourself. How does monetization vary? Jeff asks Austin about what he is doing about repurposing. Austin talks about videos with the same titles that have continued to bring success. How important are keywords for success? Are you leveraging SEO for TikTok? Austin explains. He also says, “Every Social Media platform is a search engine, people are just searching for information differently.” Jeff talks about he has niched down to Lake of The Ozarks and about the 4 million views he has received in the last 60 days. What about location based feed? You need to clearly define what your goals are to know if you’re making the reach you intend to. There are only so many ways that innovation can be done. What could one of the big platforms do innovate rather than copy? They all have to continue to evolve to survive. People love a sense of community. You have the opportunity to build a personal strategy on that. Resources Mentioned: Business Video School: https://www.bizvideoschool.com/ Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagentsR Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ Austin Armstrong Schedule A Call TikTok - Austin Armstrong

Will Tik Tok Be Banned In The United States? Why is TikTok in question of being at risk? How will You Tube Shorts change for content creators? What is trending most and where have there been major shifts? Don’t miss it, tune in now! Episode Highlights: If and when could TikTok be banned in the United States? Tristan and Jeff bring up a key point that your strategy must take into consideration that a platform could vanish one day; What would you do? According to a recent article, “TikTok is still working with US authorities to come up with a solution that will satisfy all national security concerns.” What does that include? How many TikTok users regularly get their news from the app? Why has everyone turned to Social Media platforms for news? Why does it matter? Tristan talks about why we need to pay attention to TikTok in light of Google’s response to its popularity as a search engine. You should not create your content in the apps. Why? Jeff reviews and explains the safest and most effective process of how to create content. A large portion of US adults are getting their news from Facebook and other Social Media platforms as well. How could the push on Tik Tok be a good thing for content creators? Tristan talks about how some of their friends grew over 300,000 subscribers in a month through a YouTube Shorts plan. Jeff reviews the benefits of Tik Tok. YouTube is getting really serious about Shorts. Tristan and jeff review the opportunity and what the changes mean. Jeff reminds the listeners that narrowing down happens after you have tested many things and see what sticks. How is Tik Tok acting like Facebook? What about Be Real? If you think that apps like SnapChat, TikTok, and Be Real are only for kids, Jeff has advice. Tristan reviews the top apps right now and talks about what is trending most. What is the possible ‘nearby’ feature for TikTok? What about the new option in Instagram to create a subscription page? Resources Mentioned: Business Video School: https://www.bizvideoschool.com/ Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagentsR Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ LATEST SENATE HEARING ON TIKTOK'S FUTURE https://drunkonsocial.com/f/latest-senate-hearing-on-tiktoks-future YouTube targets TikTok with revenue sharing for Shorts, Partner Program expansion 33% of US TikTok users say they regularly get their news on the app, up from 22% in 2020 https://techcrunch.com/2022/09/20/33-of-u-s-tiktok-users-say-they-regularly-get-their-news-on-the-app-up-from-22-in-2020/ YOUTUBE'S PROVIDING DIRECT MONETIZATION FOR SHORTS https://drunkonsocial.com/f/youtubes-providing-direct-monetization-for-shorts YouTube announces creator revenue sharing with Shorts https://www.tiktok.com/@jtbarnett/video/7145974037074726187 TikTok’s BeReal Clone App ‘TikTok Now’ is Now Available in Markets Outside the US https://drunkonsocial.com/f/tiktoks-bereal-clone-now-available-outside-us TikTokers may be getting a more personalized feed as the app tests 'Nearby' https://www.businessinsider.com/tiktok-nearby-feed-display-local-content-2022-8? Instagram Unveils Exclusive Content for Subscribers https://www.pymnts.com/news/social-commerce/2022/instagram-unveils-exclusive-content-for-subscribers/

4 Best Practices For YouTube Shorts Why are titles, hashtags, and descriptions important? Where is the opportunity right now and where is it shifting? Jeff and Tristan bring you new research this week that will help drive your strategies across the platforms. Don’t miss it! Episode Highlights: Do you struggle with YouTube? Jeff talks about how you can repurpose. Tristan shares a 31 page article released by YouTube about how to use Shorts. Tristan asks Jeff to explain how he typically shoots and then uploads to YouTube Shorts. Tristan highlights what they do not like about YouTube Shorts and why it matters. Does speed matter for your video? Tristan and Jeff talk about how to use a green screen specifically on a shorter video. Why are titles, hashtags, and descriptions important? Jeff and Tristan both agree that Google SEO is the driving factor. How does your title match up with what people are typing in on Google? Tristan and Jeff talk through examples. If you’re already a creator, Jeff talks about the opportunity to find in YouTube Shorts. How can you leverage a separate piece of the platform to get more followers to what you’re already building? What if you’re new to YouTube? There is opportunity for you as well to potentially build and get to where you want to go. Tristan and Jeff talk about a Wall Street Journal article about how Instagram stumbles in mimicking TikTok. Jeff and Tristan review the cumulative hours that Instagram users spend on the platform per day with that of TikTok; It is shocking! What videos get “down ranked”? Is there a place for creating content specific to a platform? Jeff and Tristan discuss. Tristan reviews the audience demographics for Instagram and TikTok from Insider intelligence. What about IG adding #Topics? Instagram quietly added QR codes for posts; Tristan and Jeff explain how it works. How could you use it to enhance your business? Jeff previews a topic they will cover next time - how TikTok’s future in the US may be impacted by the Senate? Resources Mentioned: Business Video School: https://www.bizvideoschool.com/ Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagentsR Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ Social Shot #4 - These are the best practices for YouTube Shorts! YOUTUBE PUBLISHES NEW SHORTS USE GUIDE https://drunkonsocial.com/f/youtube-publishes-new-shorts-use-guide Social Shot #5 - TikTok more than 10X's Instagram of Watch Time! TIKTOK BECOMES THE NEW ENTERTAINMENT HQ https://drunkonsocial.com/f/tiktok-becomes-the-new-entertainment-hq Social Shot #6 - Instagram Adds QR codes for Posts! INSTAGRAM'S SECRET QR CODES FOR POSTS https://drunkonsocial.com/f/instagrams-secret-qr-codes-for-posts

Is Instagram Dead? Do you know about the newest Daily Shots from Tristan and Jeff? Today’s episode combines a few of these to bring you up to speed with bite-size nuggets of news and strategy updates. What video length should you focus on? What is BeReal? Is Instagram going to see bigger competition? What about YouTube and podcasts? It is all on the episode today, tune in now. Episode Highlights: Tristan shares a great article about Reels. Jeff and Tristan discuss the importance of knowing what is gaining the most reach and adjusting. As a business, what does it mean? The more people that see your stuff, the more opportunity to gain followers and get engagement and therefore make connections. Lean into what the platforms are telling us to push. Can you post one reel per day?better marketer. Jeff and Tristan have done 100 Reels in 30 days. They share what they have learned. What is better in terms of length of video and what results do you get ? Remember that consistency overtime will be rewarded. Tristan gives a reminder about the importance of insights and doing a little bit of research into what is working with your specific audience to do more of that well. What is BeReal? It is gaining massive popularity. What will be the relevance? Tristan shares from an article how BeReal is being touted as the Anti-Instagram. Why? What does it mean for the future? Are podcasts still alive? How can you use them? Tristan reads updates on youtube and podcasts. Jeff asks Tristan what the difference is between going to the channel versus the podcast piece of YouTube? Why does it matter to your business that Youtube has a podcast piece? What is new with Twitter? Resources Mentioned: Business Video School: https://www.bizvideoschool.com/ Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagentsR Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ BEREAL RISES TO 10 MILLION DAILY ACTIVES https://drunkonsocial.com/f/bereal-rises-to-10-million-daily-actives YOUTUBE'S NEW PODCAST PLATFORM GOES LIVE https://drunkonsocial.com/f/youtubes-new-podcast-platform-goes-live TWITTER ROLLS OUT PODCASTS IN THE SPACES TAB https://drunkonsocial.com/f/twitter-rolls-out-podcasts-in-the-spaces-tab

Is Social Media Shifting Towards Local Influencers Who Stream Live? Is there a trend away from the influencer job title? People are shifting their preferences in what they are looking for in Social Media; What does it mean for your business and how you share your personal life too? As you expand it needs to be a part of what people are expecting from you; Tune in with Jeff and Tristan today to hear how to do that best. Episode Highlights: Tristan explains how he feels about a recent projection made in the shift of who and what will be most popular on Social. Jeff talks about how a bartender sharing her normal life is finding success. What are people really looking for with Social Media content? How should you adjust? Jeff brings up geotagging again and reviews the importance. 06:28 What about streaming live? Have you incorporated yet or how could you? It could help you gain more followers. Jeff reviews how you use pillars to make it all work together. What ways can you lean into your geographic area and post to gain traction with followers? Tristan summarizes the main opportunities right now with Social. How do you get further bumped up the feed with geographical content? TikTok released an article about its insights data tool that Jeff and Tristan help dissect. Tristan asks Jeff to share the story about how he is doing home highlights and how well it is working. Tristan mentions glasses in the past from SnapChat and Facebook and how maybe it came out a little earlier than its time but could come back around. Keep expanding your thinking on how things may change and expand; Keep being open to testing things out to know what works. Why is it so much easier to purchase on Instagram? What re-post feature is Instagram testing? What are Meta’s new insights on algorithms? What are Daily Shots? Resources Mentioned: Business Video School: https://www.bizvideoschool.com/ Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagentsR Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ Resources Cocomocoe's surface-level thoughts as the future of TikTok stars! https://www.tiktok.com/t/ZTR5mLHMJ/ TikTok Adds More Regional Trend Insights to its ‘TikTok Insights’ Data Tool https://drunkonsocial.com/f/tiktok-adds-more-regional-trend-insights-to-its-data-tool Instagram Confirms That it is Testing a ‘Re-Post’ Feature for the Main Feed https://drunkonsocial.com/f/instagram-confirms-test-of-re-post-feature Meta Provides New Insights Into How its Video Distribution Algorithms Work https://drunkonsocial.com/f/meta-provides-new-insights-into-its-video-distribution-algorithms

How to Scale Your Business with Virtual Assistants Are you a control freak about your Social and don’t want to pass it off to someone else but you know you’re reaching your limit on how much you can do? How can you ensure the success and congruency of a VA? How do you maximize content production and preserve authenticity? Tune in for all the best strategies and advice! Episode Highlights: Jeff talks about how they have 40+ VAs in their system now; They are instrumental in how everything is run for them. He also advises that this is not “the easy button” of what might be next for you. Jeff introduces Christina Swyers as a co-host for today’s episode. She does a magnificent job on Social and has reached the point where she can’t do much more on her own. You have to be engaged when you hire a team; It is not an autopilot situation that you walk away from. Christina talks about how she has been using Social to build her business for the last 8 years since her broker wanted her to cold call and door knock. People know when you are auto-posting and it will destroy your algorithm. People need to see your face. There is psychology involved in it too. What are the main things that you can do to leverage people helping you with your Social without handing it over? Tristan gives advice on how to create more content that then can be diced up and used more places. Jeff adds to identify what exactly you want to scale first. Jeff highlights the level of training needed with your VA for it to be successful. They outline where they see the best use of VAs. Tristan shares a chart about the role of director of operations. Janki talks about what she has gained from Drunk On Social. Tristan briefly overviews batching content and a calendar. How do you preserve authenticity when you use a content calendar with a VA? Jeff runs through one example of how they do one long from content and what process it would go through from its raw form to being used on multiple platforms. What about geographic location? Jeff says there is a piece here that you must stay involved in. How do you hire someone without your audience knowing that you did and make it so that they think you are just getting really good at your job? Tristan shares something new that they just started with short videos. What is the importance of hooks? How do you aggregate your content from consistent sources? Jeff talks about how he and Tristan do not micromanage their team, that's what their director of operations, Ynn does and it helps immensely. How do you get past the fear of making the wrong hire? Tristan gives advice and how it takes time for you and your VA to understand each other better. Janki explains how her company trains VAs. Tristan goes over how to hire for the tasks and duties they deem most important for video editor, executive admin, and social media manager in the world that we live in. What about video resumes? How do you prepare to show examples of what you envision? Janki talks about the details of the processes the VAs go through with her company. Christina asks Jeff to explain the coaching that they do. Is there a certain level for that? How does it work? How do you double down and go to the next level? Are you prepared for the intensity it will take to make it happen? Jeff talks about the trial and errors he and Tristan have made. Resources Mentioned: Business Video School: https://www.bizvideoschool.com/ Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagentsR Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ Tools to research SEO keywords: https://www.tubebuddy.com/ https://morningfa.me/ A Brilliant Tribe Organizational Chart https://view.genial.ly/60234727e6a178102e8ed4d6 September Content Calendar https://drive.google.com/file/d/14XgAQ3CKXcy6beQbyVjikmV79ByDkxyG/view?usp=sharing Great TikTok Hooks List https://docs.google.com/document/d/14xj7PqztSKb8cftOQ_wZwU8MisGlEk5TMBLb9sIbhIA/edit?usp=sharing We have Social Genius group coaching, plus different consulting packages! https://drunkonsocial.com/hire-us Virtual Assistant Tasks and Duties https://drive.google.com/file/d/1OciMFQf-xVBoa5xwiOGBLMw5XIUtGcjo/view?usp=sharing Virtual Assistant Request Form from Janki Patel (Owner of VA Companies - Global Solutions and Ascent) https://docs.google.com/forms/d/e/1FAIpQLScTI6C4Uwu2oNkFVcPKy5vt8lRGaf_jJCzF5NS71s2btAL3hg/viewform

Consumers Force Zuckerberg To Defend Metaverse Development What is the one form of advertising that many people are pulling out of that you shouldn't be? Why is there backlash about the metaverse and what do you need to know? A lot of your challenge may be in your mindset when it comes to Social Media strategy. Tune in today to be informed and inspired! Episode Highlights: Do you want to be a Social Genius? What is the backlash that Zuckerberg got about the metaverse? Tristan gives his opinion on Zuckerberg’s response to people’s problems with metaverse. Interpersonal skills and articulating what you’re thinking is important. How can you learn from what you see computer whiz nerds lacking? Tristan says to think about the storytelling aspect and where Facebook could be. Do you struggle to let people in on your daily life? How would things change if more CEOs of companies would allow their Social Media to be a backstage pass to their life? Google announced something new; They are changing their search engine. What will it be like? A lot of companies will compile content from Social Media platforms with titles to get views but that will no longer be ranked as highly; Tristan explains the value of the change. How do you build in more original content? Jeff shares about his planning and batch shooting. There has to be desire and scheduled balance. Tristan asks Jeff what he is shifting to in the later half of 2022. Jeff talks about meeting with London Lazerson and his creative director in Santa Barbara and what it made him consider as well. How will Jeff expand with his success on TikTok? Don’t forget about the importance of testing things and continuing to know and understand what your audience likes. How do you own the market and create collaborations? Tristan asks Jeff to share a few more details about the channels he anticipates creating. Resources Mentioned: Business Video School: https://www.bizvideoschool.com/ Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagentsR Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ Zuckerberg Defends Metaverse Development After Online Backlash https://drunkonsocial.com/f/zuck-to-the-rescue Google Announces New Search Updates Which Will Put More Emphasis on Content Depth https://drunkonsocial.com/f/google-announces-new-search-updates-for-content-depth

Could BeReal Be The Next Big Social Media App? It is time to ‘BeReal’; Not only that, you need to stick with your ‘Home Alone’. What does that mean? Tune in to find out, learn why you should be seriously considering LinkedIn and what you could be doing with it, and get great content tips that you won't want to miss ! Episode Highlights: Why is the app, ‘BeReal’ making the news? Instagram is copying ‘BeReal’ with dual camera mode. Jeff explains ‘BeReal’ and reviews its growth and main idea. Jeff shares a Tweet that he shares from a marketing book and how it relates to being on the forefront of what is going on. Tristan reviews the top 5 apps downloaded for iPhone. What is happening with TikTok? Jeff talks about engagement on TikTok and what he has currently been seeing. What does your ‘Home Alone’ mean? Tristan talks about their friend, London Lazersonand explains the concepts that he used to be successful and how everybody has it and can find it. Have you ever wondered what the Lake of the Ozarks has to do with Jeff’s business; He addresses it and asks Tristan to talk about how he would answer that as well. “It is really about attracting an audience to be able to speak to an audience”, Tristan says. How do you practically do that? Virality does not matter by and large. Muscle memory to have you top of mind can be generated through the algorithm. What about running out of content? There was a webinar that more fully addresses scaling your VAs, go back to the YouTube channel or Facebook Group to find it. Tristan talks about the article, ‘What to post on LinkedIn? What kind of content should you post on LinkedIn? How long should it be? Tristan talks about where there is a missed opportunity. Do you ever do the live feature on LinkedIn? Jeff and Tristan ran into an article called, ‘The 14 Tips For Generating Results As A Social Media Content Creator’; They review the top tips that stand out to them and why. All Social Media Platforms love -niche-. What does it mean for your content strategy? What do you want to do? There is nothing wrong with some of the old school techniques and ways of doing things but is it most efficient? What if you could attract business to you? Don’t be a spammer. Don’t post crap. Lean into your authenticity and bring value to your audience. If you don't have a favorite platform, Jeff has advice on where to start and how to build up. How does your audience know you? The name of the game is not to have the most creative name on Social Media. The name of the game is to be seen and found easier when your database wants to find you. You won’t know what is relevant until you have defined your audience. Rest is important too. Jeff and Tristan talk about how a break can be good to have time to recharge and reinvent. If you need help, Jeff and Tristan coach and love to do it! Resources Mentioned: Business Video School: https://www.bizvideoschool.com/ Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagentsR Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ Resources Instagram Takes Inspiration from BeReal with New Test Features https://drunkonsocial.com/f/instagrams-bereal-inspiration Jeff's Lake of the Ozarks TT with 261.1K views! https://www.tiktok.com/@jeffpfitzer/video/7128946941035154731?is_copy_url=1&is_from_webapp=v1&lang=en What to Post on LinkedIn: The 5 Content Types That Work Best [Infographic] https://drunkonsocial.com/f/5-best-content-types-on-linkedin?blogcategory=LinkedIn+Blog 14 Tips for Generating Results as a Social Media Content Creator [Infographic] https://drunkonsocial.com/f/14-tips-for-generating-good-social-media-results

Aviva Sonenreich - Zero to 1 Million: How to Reach 1M Followers on Tik Tok This is a one off episode of a webinar interviewing Aviva Sonenreich; She comes from the commercial side of real estate which is completely different especially in the Social Media world. She is an anomaly and very very smart. Don’t miss her valuable insights! Episode Highlights: Aviva introduces herself. She has a company called “The Warehouse Hotline” which is a warehouse exclusive real estate brokerage. Aviva had a previous career in music and learned marketing strategies in doing that. Aviva talks about how far behind commercial real estate is in terms of reaching on the Internet, so much untapped capacity and opportunity. Jeff asks Aviva when she got into commercial real estate. There was a little overlap with her music career but her music career ended during COVID. Aviva likes to study algorithms and know where the best return is going to be on her efforts with Social. When you look at the history of apps, you can learn some of the trends and think wellabout what strategies you make. Aviva desires to help people everywhere learn and get into commercial real estate. Tristan asks Aviva to talk about where others could start with consistency to get something going. Have you heard of YouTube University? Aviva has a lot to share about it. What nugget of strategy applies to all Social Media platforms? How important is the watch time metric? Tristan asks Aviva if she takes time to research what to post and how she brings it together. Social Media is a long game. You have to authentically enjoy what you’re doing and what you’re talking about. Aviva shares her video techniques and editing. What is crushing it right now? Where do you need to shift your focus? Jeff says he has noticed that Aviva’s content doesn't necessarily have a rhyme or Reason and asks Aviva to talk about it. If you overthink, you’re not alone. Tristan debunks it and has some advice along with Aviva. Some of her best videos were created in a few minutes and showed her to stop Overthinking. Be a little more spontaneous! Jeff asks Aviva to share her take off moment. Aviva says its a shame to not repost your content. “It is hard to build a following if you don't have a niche”, Aviva says. Tristan reviews some of Aviva’s content and how she processes all of the responses and engagement. How long should your posts be? Define your goals. Are you staying true to what your message is even if it's not blowing up statistic wise. Think about the value of engagement. Tristan asks Aviva what she is focusing on for the remainder of the year. Resources Mentioned: Business Video School: https://www.bizvideoschool.com/ Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagentsR Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ Follow Aviva Sonenreich https://www.tiktok.com/@realestatesource https://www.instagram.com/realestatesource_/ https://www.facebook.com/miami2aviva https://twitter.com/miami2aviva_ https://www.youtube.com/channel/UCkIsZ097ooWj53MoXjGrs-g Kim Kardashian house TT video with 8.5M views, 1.4M likes, 8692 comments and 12.4K shares https://www.tiktok.com/@realestatesource/video/6943759893308443910?_t=8UVGcIzIfK5&_r=1 Tax Fax TT video with 644.2K likes, 166.8K shares, 9973 comments https://www.tiktok.com/@realestatesource/video/7077378273671384362?is_from_webapp=1&sender_device=pc&web_id=7056977467156710918 Social Genius Ultimate Package...we have editing services! https://drunkonsocial.com/hire-us

Answer Simple Stupid Specific Questions When Creating Long Form Content Why is long form content important and why should it be a part of your strategy as a content creator, can’t you just create short form content and make it? You better tune in today to figure out the latest news and get ready for your next 12 months. Episode Highlights: London Lazerson said, “TikTok shook up the Social Media space and changed my ife..” What is it all about? Why is long form content so important? What happens when things are going great versus when things are hard? Tristan talks about how people jump in without consistency. Jeff explains the difference of emphasis on long form content for those who create content for their business and for those who Social Media and getting brand deals is their business. How do you work smarter to create content that lives on different platforms? Jeff and Tristan discuss an article on YouTube about where Shorts are going and what it is creating. What makes YouTube what it is and why can it not be taken down? Tristan and Jeff weigh in their opinions. Jeff talks about if you “Google yourself” what shows up at the top and it is actually pretty fascinating. What do the people who are successful on YouTube say about Shorts? Tristan reviews Sean Cannell’s infographic. What is going on with Instagram? Will Instagram stay photo friendly or are they embracing much more video? How will they stay relevant and make their creators feel heard? Jeff talks about someone he just interviewed who mentioned asking the audience how much they are actually showing up posting video? At all? A lot of the industry is missing out. Resources Mentioned: Business Video School: https://www.bizvideoschool.com/ Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ YouTube Reports that 1.5 Billion Users Now Engage with YouTube Shorts Content Each Month https://drunkonsocial.com/f/youtube-reports-that-there-are-now-15-billion-shorts-users Instagram’s Chief Explains the Latest Changes in the App Following User Backlash https://drunkonsocial.com/f/instagram-chief-explains-latest-changes-after-users-clamor London Lazerson's LinkedIn Post https://www.linkedin.com/feed/update/urn:li:share:6959498045495398400

How Mortgage Lenders Created A Huge Following On Tik Tok! On this episode, Jeff has friends in the industry joining the show, with a pretty awesome story to share- The Mortgage Mentor on TikTok aka Rebecca Richardson as well as the Mortgage Creator who used to be ‘Mortgages Are Boring” aka Nate Fain. Both of them have grown big audiences and are doing some big things with TikTok and other platforms too. Don't miss their valuable insights and strategies! Episode Highlights: Rebecca introduces herself and shares when she started doing video content. She asked her teenage daughter to show her how she could use TikTok as an editing tool and was then blown away by the engagement she received when she started to post. Jeff asks Rebecca how TikTok reached out to her and what it was for. Rebecca shares how she was a part of a creator group called “Learn On TikTok”. Nate introduces himself and shares how video content has evolved for him. Addressing the elephant in the room and speed was a part of Nate’s early contentstrategy; He explains what it looked like early on on Facebook. Nate shares his story of how TikTok started for him. His second or third video blew up! He was already pleased with tons of views and then he woke up and had 25,000 Followers overnight. He shares how he leaned in to it and kept creating. Nate got his first deal with TikTok in July of 2020 and from there it has been a party ever since. Jeff asks Rebecca if she had one specific video that changed her trajectory at all. Building a community versus chasing virality…what does it look like? Jeff asks Rebecca and Nate to share what their take is on what kind of mixture of content do they suggest to people trying to build a following? What is the importance of personality in your content? Nate talks about the work of the algorithm. People want to do business with people. What does niche really mean if you’re not capturing people? Jeff talks about how real estate agents are the worst spammers ever. How do you stay away from doing that? Jeff talks about how the three different companies came together to be a team in Rebecca and Nate’s story. Nate has always been a huig believe in surrounding himself with people who are like minded, better than him in a lot of ways, and will hold him accountable. What makes a really good team and how does it functionally work? Nate explains how their work model is very “2022” and why they enjoy their structure. Rebecca talks about the balance of being relatable and polished and how she uses different formats. Jeff asks Nate and Rebecca what their cadence is for posting. Quality and quantity: are they at a tension? Rebecca and Nate weigh in. What about personality tests? Jeff talks about niche and growth and asks Rebecca and Nate to share their advice on what someone would need to join their team or emulate what they are doing? Resources Mentioned: Business Video School: https://www.bizvideoschool.com/ Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ Rebecca Richardson's Socials: https://www.instagram.com/the.mortgage.mentor/ https://www.tiktok.com/@the.mortgage.mentor https://www.youtube.com/channel/UCYv24_YdAgmcAj3rokDAcbA https://www.facebook.com/rebeccawalshrichardson Nate Fain's Socials: https://www.instagram.com/themortgagecreator/ https://www.tiktok.com/@themortgagecreator https://www.youtube.com/c/MortgagesAreBoring https://www.facebook.com/NateFain Nate Fain's TikTok Commercial Spoof: https://www.tiktok.com/t/ZTRBLn9MR/?k=1 VA Loan Lady's TikTok https://www.tiktok.com/@thatonedamnginger

Twitter Purchase Activity Research You Should Pay Attention To If you missed Episode 70, go back and listen to it! It was a brainstorming session that you will gain a lot from. In this episode, Jeff and Tristan get back to some news and they have some JUICY stuff. There are some really important stats and insights today, don’t miss it! Episode Highlights: Some research was completed on the roles that Social Media engagement has on Purchasing. Tristan reviews the report. When has more impact on purchase decisions: spontaneous conversation or product reviews on the purchase page? What does it mean that ‘Brand conversation is influential at every stage of the purchase journey’? How do you follow up and keep those that you have made transactions with feeling like they made a good choice? You do need reviews but look at how the world is revolving. Jeff emphasizes the importance. Tristan talks about the difference between reviews and brand conversation and how he thinks brand conversation will evolve. Make sure you check out the amazing infographics in the Resources Mentioned Section of the Show Notes below. Jeff discusses the article that reviews the best Social Media Platform for your brand’s Social Media Marketing. In what order do the Social Media platforms rank for efficient use of your brand’s videos? 12 trillion hours is how much time Internet users spend online watching videos per year. What is the monthly usage of hours per month for the top Social platforms? What do the demographics look like for users on Social for the United States? Tristan reviews US Instagram users by age. How do TikTok and Instagram differ with disparities? 75% of people age 26-35 use YouTube. You may be surprised how many people in the higher age groups also use YouTube. Jeff talks about their coaching and managing brands. Creating long form content is a main focus in coaching with Tristan and Jeff and Jeff explains why and how they use it. YouTube Tv just reached a milestone- 5 million subscribers. Jeff asks Tristan what the moral of the story is from someone who is crushing it on YouTube for why YouTube TV is relevant? Tristan talks about interviewing Chris Doe who has almost a million followers on Instagram and 2 million on YouTube and how far he has come as a brillant introvert. Jeff and Tristan talk about Isa Watson and her Social app, Squad. Jeff shares a key point she made: 1% are creators, 90% are just lurkers. Imagine if you’re in that 1% showing up consistently. Resources Mentioned: Business Video School: https://www.bizvideoschool.com/ Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ Twitter Shares New Purchase Activity Research https://drunkonsocial.com/100-proof-blogs/f/twitter-shares-new-purchase-activity-research The Rise of The Online Video Trend https://drunkonsocial.com/100-proof-blogs/f/the-rise-of-the-online-video-trend YouTube TV Reaches 5 Million Subscribers https://drunkonsocial.com/100-proof-blogs/f/youtube-tv-reaches-5-million-subscribers

Get More Shares and Saves Of Your Content After Listening To This August Brainstorming Session With Tristan and Jeff This is an interesting episode because this is a brainstorm session! What have Tristan and Jeff been doing and what are they planning on doing? How do you know what to do with trends and why does it matter? If you don’t have a strategy for showing up consistently, you need to hear from Jeff and Tristan today. Don’t get left behind! Episode Highlights: Tristan and Jeff are speaking on stage together today at a conference in Tampa, FL. Jeff asks Tristan to talk about his focus on YouTube and how he has been repurposing across platforms, etc and what he is doing next. Four month ago, Tristan saw opportunity with the market shift, he explains how he went all in, super niche, hyper-focused and how it has been the best strategy he has ever had. Tristan shares about how he started alternating content topics but still consistent with what his audience wants. What do you do with trends? What is concerning your audience? Tristan talks about how he learned from London Lazerson. Isn’t posting everyday overwhelming? Why should you bother? Tristan talks about the significance of creating habit. Tristan and Jeff discuss the training to show up every day and be ready for opportunity when it comes. Don’t get left behind. How do you give your best and keep showing up when you’re not getting as many views as you want? Jeff talks about how it becomes your rhythm to be true to what you set out to do. What does your cadence look like? How do you do something with Social Media when it's not your passion. What are the two ways to do business in our world today? Tristan explains both the old school and the new way of doing things. Jeff asks Tristan to share how he evaluates when he is wearing out one topic and needs to shift to something else. Do you use duets? Tristan says TikTok does everything better on the editing side except importing sound. What about voice over? Jeff says that it is easy to do and explains how you can use it. Tristan shares what he looks at when he goes to his Reels. How do you really determine what kind of content to post more of? Jeff reviews the key points of creating consistent content and how to take the struggleout of knowing what to talk about. What about Facebook Reels? Resources Mentioned: Business Video School: https://www.bizvideoschool.com/ Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ Twitter Shares New Purchase Activity Research https://drunkonsocial.com/100-proof-blogs/f/twitter-shares-new-purchase-activity-research The Rise of The Online Video Trend https://drunkonsocial.com/100-proof-blogs/f/the-rise-of-the-online-video-trend YouTube TV Reaches 5 Million Subscribers https://drunkonsocial.com/100-proof-blogs/f/youtube-tv-reaches-5-million-subscribers

Get These 30 Days Of Content Creation Ideas! What is going on with all the Elon Musk news and what does it mean? Need effective tips for better niche business content? Are you just simply struggling with keeping up with consistent content or connecting to your audience? Jeff and Tristan have something new- 30 days of content prompt to pump ideas and support to help you create more content! Tune in for all of the details. Episode Highlights: Jeff brings up the big news about Elon Musk and Tesla. Tristan feels like it is Heartbreaking. Is it legit or not? Tristan says to think about what happens on the stock side as a result of these back and forth interactions and big decisions. Twitter is still the fourth most visited website in the world but it doesn't keep people on there like the other platforms. Jeff and Tristan have something new- 30 days of content prompts to help you create more content! Tristan starts off reading the pointed questions to think through on content. What can you post that is educational? Follow people and duet where needed. Have you ever shown your workspace in your content? Tristan and Jeff discuss. What tools do you use for your business? How can you incorporate that into your content? What kind of behind the scenes or motivation can you share with your followers? Tristan mentions how Jeff got into Wimbledon and Jeff shares the lucky story. What about morning routines and mini lessons? Tristan gives some examples. Jeff says, “If you can figure out how to give advice in less than 90 seconds on Reels then you are going to win.” Promoting services is also about promoting the people you know and work with in your sphere; Jeff gives examples. Before and afters are very popular. Not everybody does it but there is a variety of ways to do them and they make for great content. Jeff shares a reminder to give context to why you are sharing what you are sharing. Resources Mentioned: Business Video School: https://www.bizvideoschool.com/ Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ Elon Musk Looks to Exit his Twitter Takeover Deal - So What Now? https://www.socialmediatoday.com/news/elon-musk-looks-to-exit-his-twitter-takeover-deal-so-what-now/626988/ 30 Days of Content Prompts [Infographic] https://www.socialmediatoday.com/news/30-days-of-content-prompts-infographic/626521/ 10 Effective Tips for Better Niche Business Content https://www.socialmediatoday.com/news/10-tips-for-creating-more-effective-content-for-your-business-niche-infogr/626903/

Apps That Make Content Creation Easy Today’s episode is not the news, it is all about the apps! Want to know Tristan and Jeff’s go to tools for creating great quality consistent content? What apps are easiest to use? Have you protected your content from hacking destroying it? Tune in for all of it now! Episode Highlights: Jeff has advice for creating stories with stickers. Jeff asks Tristan what his number 1 go to support app- not the platforms- but among the apps that help create content for the platforms. Tristan explains his favorite and most used app #1, why, and how it works. What is the teleprompter app? Jeff shares about how a friend of his was hacked on Social and so much so that it may be driving him to retirement. He has advice to back up your content. Tristan and Jeff differ on their opinion of teleprompter. Jeff shares how and why it works for him and which one he likes the best. Tristan shares an app that is so helpful to him which may be surprising, the notes app. He explains how it helps to categorize and keep track of thoughts, ideas, articles, etc. Do you know about trends by Google? Tristan explains how it is helpful and why he uses it daily. Studio is a simple app that allow you to create great graphics, similar to canva but more user friendly on mobile. Tristan shares two things that he likes on his phone that are not apps- Drunk on Social and whattotweet.com. What kinds of prompts could you use to get your ideas flowing for Social? What about recording your screen? Jeff and Tristan discuss the usefulness of it and scenarios that are best for it. Mash up videos? How could you use them? Tristan and Jeff are going to be on stage together for the first time and two weeks in a Row. Jeff has all of the details. You need to have snaptik and trendtok. Tristan talks about Loom video app and its features. Jeff talks about dropbox and the importance of backing up your stuff. Resources Mentioned: Business Video School: https://www.bizvideoschool.com/ Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ Instagram’s Testing AR Elements Within Stories and its New NFT Display Features https://www.socialmediatoday.com/news/instagrams-testing-ar-elements-within-stories-and-its-new-nft-display-feat/626015/ VivaVideo https://vivavideo.tv/ Bigvu https://bigvu.tv/ PromptSmart https://promptsmart.com/ Phil Collins - Sussudio (Official Music Video) https://youtu.be/r0qBaBb1Y-U Content Ideas for Posting whattotweet.com Remove TikTok Watermark https://snaptik.app/en https://savetik.app/ Social Genius 3 LIVE Event https://socialgeniuslive.eventbrite.com Trends in Tik Took https://trendtok.online/ Dropbox https://www.dropbox.com/

Should Small Businesses Advertise On Tik Tok? Where do the best leads come from on Social Media? Where do leads cost the most? What shifts are occurring that will affect your strategy? Jeff and Tristan have important updated information about all of it, including TikTok and they are helping you figure out what your strategy should be to stay relevant. Tune in! Episode Highlights: Jeff talks about his vacation and how he is going to incorporate it into his content strategy for Social Media. What is Meta doing with AR and VR and the glasses? Do you know about the google glasses? Amazon? Tristan talks about them and what they have added. What does the future hold for virtual reality and full immersion? Tristan and Jeff discuss the possibilities. What has spatial audio? A lot more small businesses are looking to use TikTok as a place to throw their money for marketing. How do you know if it's right for you? Tristan talks about 7,000 businesses that were recently surveyed and what the results showed. Facebook and Instagram are still at the top in terms of where people are marketing;However, Tristan talks about where the shift is going to occur and why. Jeff asks Tristan to talk him through what his TikTok spending looks like and what his goals are. Tristan talks about what has done well for him on TikTok. What is something that you can practically do to improve success on TikTok? Jeff has advice. What about the like, comment, message strategy? Your profile can’t be all business. How do you get more authentic about your goals? Jeff shares advice that he gave to someone on the Business Video School. TikTok just announced the full merger of the US users data to US base systems. What does that mean? What is new with NFTs? Jeff has the update! Jeff and Tristan talk about how they plan to use stickers and NFTs. LinkedIn has updates to reactions. Tristan tells the listeners what it is. Jeff says the moral of the story is that every platform is copying the others. Resources Mentioned: Business Video School: https://www.bizvideoschool.com/ Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ Meta’s Developing New Spatial Audio Tools for AR and VR to Enhance Virtual Experiences https://www.socialmediatoday.com/news/metas-developing-new-spatial-audio-tools-for-ar-and-vr-to-enhance-virtual/626071/ New Report Highlights TikTok’s Rising Value as a Promotional Option for SMBs https://www.socialmediatoday.com/news/new-report-highlights-tiktoks-rising-value-as-a-promotional-option-for-smb/625690/ TikTok Announces Full Merger of US User Data to US-Based Systems, Amid New Reports of Chinese Access https://drunkonsocial.com/f/tiktok-full-merger-of-us-user-data-to-us-based-systems Instagram’s Testing AR Elements Within Stories and its New NFT Display Features https://www.socialmediatoday.com/news/instagrams-testing-ar-elements-within-stories-and-its-new-nft-display-feat/626015/ LinkedIn’s ‘Funny’ Reaction Looks to be Getting Closer to Release https://drunkonsocial.com/f/linkedins-initial-funny-reaction-rollout

You Should Be Creating Reels! Tristan and Jeff are back for an overdue new episode today. If you’re not present on Social you know you will get nothing but how are you actually doing with consistency? How about Reels? Did you know there is money in the Reels on Facebook? Tune in for all of the best updates! Episode Highlights: What is the hold up now on Elon Musk purchasing twitter? Is there a dip going on with BitCoin? Why? Tristan weighs in his opinion. What do all successful businesses have in common? Tristan talks about how people follow leaders in business. If Twitter switches over to Elon, Tristan suggests that the listeners pay attention to it more. Jeff brings up a positive Facebook report that includes an account change for ‘digital creator’. What is it and what do you need to know about it? Monetization on Facebook has been evolving. Tristan explains. Tristan shares about his four months of consecutive checks from Facebook for the Reels he has been posting. Tristan shows the creator support for Facebook and explains the inner workings of it. Fake accounts were being made in Tristan's name; He shares about he worked through it with support and how it all was processed and fixed in ten minutes. Tristan has advice for the creators who are on the platform all the time to maintain their accounts and make it most efficient. Jeff talks about how there is free money by doing what you’re already doing. It doesn't matter how many followers you have, it’s about views on Reels. There was a headline about Meta and Reels that Jeff talks about for the listeners and what that specifically means for your strategy. Did you know that Drunk on Social has a blog? Why is Twitter the fourth most visited website in the world? Tristan shares how his newsletter works within LinkedIn and how it offers more value.How could you incorporate it? What is up with the way your social media accounts are ordered when you google your name? Even if you’re not a Twitter person, Jeff explains what you need to check out. Tristan talks about what he is looking for in terms of differentiation. Resources Mentioned: Business Video School: https://www.bizvideoschool.com/ Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ Meta Adds More Reels Creation Options in Instagram and Facebook https://drunkonsocial.com/f/meta-adds-more-reels-creation-options Meta Announces New Updates for Reels, Including Interactive Stickers, Sound Sync and Longer Clips https://drunkonsocial.com/f/meta-announces-new-reels-updates Instagram Expands Live Testing of 90-Second Reels https://drunkonsocial.com/f/instagram-expands-live-test-of-90-second-reels Twitter Adds New Ways to Promote Spaces Usage as it Seeks to Maximize Audio Adoption https://drunkonsocial.com/f/twitter-adds-new-ways-to-promote-spaces-use

Social Genius brought to you by Drunk On Social- Overcoming procrastination and lack of confidence when creating Content, with Iryna Fedchenko - EP 65 Overcoming procrastination and lack of confidence when creating Content, with Iryna Fedchenko Today on the podcast, there is a special guest, Iryna Fedchenko; She is from Ukraine and moved to Mexico about ten years ago. She is an excellent content creator doing some magnificent things on Social, including 800,000 followers on YouTube. You don’t want to miss her interview. Episode Highlights: Jeff begins the discussion with how technology is being designed to replace humans and Social Media is the future of all industries. Iryna shares about her story of moving and her career. She currently lives in L.A. and explains how she got started on Social Media after being a television host. Six years ago Iryna started her YouTube channel in the lifestyle/travel niche and she had a lot of different content. A lot of Iryna’s content is in Spanish. Jeff asks her to talk about how that happened and for her to explain how she started on TV and how the shift occurred. Iryna talks about her journey with the different languages she speaks. Tristan asked Iryna to tell about what she did consistently that got her more comfortable on Social. Iryna currently gravitates most to YouTube and Instagram, she explains why. Iryna shares her thoughts on the pros and cons of Instagram. Iryna talks about when she had a YouTube channel collaboration with a big Ukranian singer who wanted to reach the Hispanic audience. Tristan asks Iryna what she is working on now that is exciting her. Organic growth on Social Media is Iryna’s speciality; She loves working with brands on social media strategies as well as coaching. Iryna has advice on where she sees opportunities for businesses on Social Media. Jeff asks Iryna’s advice for a real estate agent knowing that the industry has been sodiluted with listing videos. Many people are confused and all over about goals as well as distracted by likes and followers. Iryna’s talks about how she breaks through in her coaching. Tristan asks Iryna about YouTube Shorts? Jeff asks how Iryna started creating content. She shares about the challenge of video editors and her personal vision. Resources Mentioned: Business Video School: https://www.bizvideoschool.com/ Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ Iryna Fedchenko's YouTube Channel https://www.youtube.com/c/IrynaFedchenkoVlog Iryna Fedchenko's Instagram https://www.instagram.com/iryna_fedchenko/ Iryna Fedchenko's TikTok https://www.tiktok.com/@iryna_fedchenko Event in Malibu https://buytickets.at/themoderndaywife/665588/r/iryna-fedchenko https://www.instagram.com/p/CemrjNCpM5i/

Are You Keeping The Consumer In Mind When Creating Content For Social Media? If you were intimidated by Tristan’s latest strategies from last week, you have to tune back in today to hear from Tristan and Jeff about YOU can do this thing too! How should you shift your thinking when it comes to content creation? People are typing in very specific search terms, so you have to put yourself in the mind of the consumer. Tristan and Jeff provide all the latest and best advice. Episode Highlights: What is the number one challenge for people when it comes to creating content for Social Media? Tristan explains trends.google.com and how to utilize it to fit your needs. Start thinking like the audience that you’re targeting. It is easy to get into a rut. How do you change it up? How do you put yourself in the mind of the consumer? Jeff brings up refining a content approach that is selfless and not for yourself. So many people love to share awards, closing table pictures, etc and are really just bragging about those events. You need to ask what value you can bring. We all as humans want the ‘cliff notes’. How does that apply to content strategy? The brain’s number one job is to create short-cuts. There is a lot of research on it and t largely impacts Social Media. Tristan explains. Following up from Episode 63, Jeff encourages the listeners to not be intimidated. How do you get out of your own way? If you’re struggling with staying motivated, Jeff has advice. What does public accountability mean? Jeff and Tristan share how they help each other with the ideas that they consider. Everyone, especially real estate professionals, often show up to 99 percent other real estate professionals. Is that your target? Stop sharing so much business and hack the algorithm first. Tristan shares about an article ‘The Life Of A Social Media Manager’; It clearly outlines goals and challenges associated with it. Jeff shares a quote from Gary V, “Reputation is the ultimate currency.” What does it mean? How do you play the long game? For anybody listening when you think of Social Media manager and you immediately think ‘Okay, I need to hire somebody…’ but the reality is that you are your own Social Media Manager; It starts with you. There is going to be a high demand for Social Media content creators. We will have to start approaching each platform differently; Tristan explains why and what may be coming for the future. Resources Mentioned: Business Video School: https://www.bizvideoschool.com/ Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/

Tristan Ahumada Shares His Revised Social Media Strategy On today’s episode, Tristan and Jeff talk about the ever-changing Social Media world that we live in and how they have shifted their strategies and evolved. What are the key factors to look for? What is the algorithm primarily looking for? Posting on Social can’t chew up 100% of your time or make you go crazy because if it does it ruins the whole point. What are the tweaks that you need to make? Tune in for their advice. Episode Highlights: Jeff received an email from someone who wants to be a guest on the podcast. She has 800,000 followers on YouTube and is growing on TikTok. It is a mystery for now and will be revealed at a later time. There are two cool Drunk on Social hats which will be for sale on the Drunk on Social Facebook Page. Tristan did a video of his evolved, updated Social Media strategy. There are a lot of great special guests on the way to the podcast. Tristan lists them. Tristan shares about his outline and how the shift in strategy for Social Media happened. Original content or repurposed content? How do both work? As you do more, your quality improves when it comes to creating content. How can a business owner make less content and produce more? Tristan talks about how he started to show up everyday and the importance of Social Media and technology in enhancing relationships. How do you know if you have the patience to be a creator? What can one long form video on YouTube produce? Tristan explains how to maximize that content that you create. Tristan talks about specific things that he is looking to do next. What will TikTok look like for Jeff and Tristan coming up? Tristan breaks it down. What about lives? If you want to do lives, Tristan makes a suggestion for helping with the algorithm. How do rooms go on Facebook? Jeff and Tristan talk about their experience and testing with it. Tristan talks about what he is doing on Instagram that is working and his list of minimum suggestions. How much should you be posting on LinkedIn? How much should you post on Twitter? Tristan talks about ‘spaces’ and he and Jeff discuss crypto. Snapchat is on Tristan’s radar; He talks about incorporating it. Reddit is in the top 20 most visited websites in the world. Tristan shares the platforms he loves in order. What is Reels Play? Resources Mentioned: Business Video School: https://www.bizvideoschool.com/ Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ Iryna Fedchenko's YouTube https://www.youtube.com/c/IrynaFedchenkoVlog Tristan's Social Media Plan: https://www.tiktok.com/@tristan.ahumada/video/7101411124012191019?is_from_webapp=1&sender_device=pc&web_id=7046817380445668866 Social Genius Group Coaching: https://drunkonsocial.mykajabi.com/ Social Genius Package https://docs.google.com/document/d/1ARBRmXOzeO-Qmv-lVoODzxiVx7bGfSz6yHKpgnqKWEE/edit?usp=sharing

This Is How To Create Content People Want To Watch, With Neel Dhingra Today is a special episode where Jeff is talking with Neel Dhingra; He is based out of Nevada and considers himself a content creator first before a loan officer, branch manager, or sales person. He has a ton of followers and a consistent content strategy. Tune in for all of his great insights! Episode Highlights: Neel introduces himself. He considers himself to be a content creator first before a loan officer, branch manager, or sales person. He explains why. What does heading into a slower market mean for you? In the last four years, Nell got into the content gain and how he has gained traction in the last 18 months. Jeff talks about his similarities with Neel and asks him to explain the answer to how do you pull off doing your actual business with content creation. There is always time, it is a matter of what is a priority. Don’t want to put yourself out there because you’re starting from scratch? Neel has great advice. Are you going to put yourself in the 2% of creators? What will it take? What questions and problems are people in the industry having? What are you doing to solve them? These should impact your videos. The content world is noisy in general right now. Neel talks about how to grab attention before you have authority. Neel shares about how he has adapted to shifts overtime and the common mistakes that are made. What makes you creative? How does your brain expand as you continue to create? Neel explains how he would create just one story in the beginning and then built upon it. Jeff asks Neel to talk about the continued evolution of creating videos and his shift into making money, investing, etc. How do you present the same topics in different ways that hook the audience in? Ways to avoid pitfalls is providing true benefit. Neel explains how to start broad and then get narrower. Jeff asks Neel to give a relevant example of how to lead into video versus the 99% of what he sees out there. It is not just about doing the video, it is about how well you lead into the video and that will likely dictate how well the video performs. Most people get hung up and paralyzed by perfection. How do you overcome it? Jeff and Neel discuss the nuances. What is the difference between Instagram and TikTokstrategy? Jeff sees the mastermind content creation workshops that Neel does and asks him to share about what he does and what the participants gain. Do you ever feel like you don’t get anything out of events? Neel and Jeff have advice for you. There are a lot of pretenders. How do you know where to find the value? Resources Mentioned: Business Video School: https://www.bizvideoschool.com/ Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ Connect with Neel Dhingra! https://www.forwardevent.com/ neelhome.com https://www.instagram.com/neelhome/

How A Video Podcast Can Create Content For Multiple Platforms What is the return on investment for YouTube? Video Podcast versus TikTok strategy? Why do you need to get in the long form game as well? Tristan and Jeff have all the latest info about repurposing your content; Don’t miss it. Episode Highlights: Do you know Sean Cannell? He runs Think Media and has 2 million YouTube followers. Tristan shares his story. What is the return on investment with YouTube? What about a video podcast? Did you know that Spotify now holds videos? LinkedIn is coming up with Reels just around the corner. There is so much said about all of the different places to start; Tristan talks about how Sean Cannell’s advice was so good and empowering. Tristan reviews the monthly active users on the Social Platforms. Tristan looked up mobile unique visitors for Tik Tok he shares. What does it mean? Do you think TikTok is only for very young users? He also lists the percentages for users in each age category. The research on TikTok shows that 83% of TikTok users have posted a video. What is the significance? Jeff talks about the repurposing of content and how their coaching includes it in a robust way. What is the strategy for sustainability? Jeff shares an interesting article about TikTok improving creator monetization and starting a program called Pulse. Tristan explains the importance of your authentication steps and the difference between the platforms. Twitter is heavy in the news these days. Jeff reviews the changes Musk would like to add. Keep your eyes open on Twitter and what is coming in the next year. What else is TikTok testing out? Jeff talks about their Twitter Challenge in May. Tristan talks about Instagram and NFTs. What about the technology for streamlining? What is the difference between crypto and NFTs? Elon Musk’s most recent tweet? Jeff also mentions him conversing with Mr. Beast. Resources Mentioned: Business Video School: https://www.bizvideoschool.com/ Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ Resources: Sean Cannell's YouTube Channel https://www.youtube.com/c/seanTHiNKs Sean Cannell's Youtube Strategies For 2022 TikTok To Surpass Twitter and Snapchat Combined Revenue https://drunkonsocial.com/f/tiktok-to-surpass-twitter-and-snapchat-combined-revenue?blogcategory=TikTok+Blog Twitter Expands Test of TikTok-Like Display Format in its Explore Tab https://drunkonsocial.com/f/twitter-expands-test-of-tiktok-like-display-format TikTok Shares Insights Into Emerging Gaming Trends https://drunkonsocial.com/f/tiktok-shares-insights-into-emerging-gaming-trends TikTok Statistics – Updated April 2022 https://drunkonsocial.com/f/tiktok-statistics-2022

Social Genius brought to you by Drunk On Social-Instagram Updated Their Algorithm, And This Is How It Can Benefit You- EP 60 Instagram Updated Their Algorithm, And This Is How It Can Benefit You This is an exciting episode with Jeff and Tristan live together in person! What is going on with Twitter? How will Instagram’s algorithm update affect the way you create your content? Original content is going to get higher reward. Identify all of the current opportunities that you have for your business on Social; Tune in now! Episode Highlights: Why are Jeff and Tristan at Tristan’s house? What is the story with Elon Musk? Twitter is the fourth most visited website in the world. What would put it on the map even more? Why do you think Twitter didn’t want Elon to buy it? What is Instagram’s algorithm update? Adam Mosseri is the CEO of Instagram; Do you follow him? He shares updates on the platform. Tristan asks, “Why create more on the platform?” Jeff explains when you will and will not be penalized on content creation. Snapchat has 13 million users, most of them come from outside of the US. Is the world shifting away from filters? Tristan and Jeff discuss a new social app called, ‘Be Real’. What is the purpose of the app? Did you know that India banned TikTok? What do they have and why? Why be visible on all platforms? Will it be annoying to people? Meta launched a new creator funding program. It is called Horizon World. Tristan and Jeff discuss the why and how. Why does YouTube stay on top? Jeff shares about how they will use oculus in the future. YouTube’s Shorts Shelf- what is it? How do you use it? Jeff talks about the consulting that they are launching. Resources Mentioned: Business Video School: https://www.bizvideoschool.com/ Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ Social Genius Group Coaching https://drunkonsocial.mykajabi.com/ Elon Musk Mulls Tender Offer for Twitter https://drunkonsocial.com/f/elon-musk-mulls-tender-offer-for-twitter?blogcategory=Twitter+Blog Adam Mosseri's Instagram https://www.instagram.com/mosseri/ An Update on Instagram's Algorithm Update https://drunkonsocial.com/f/an-update-on-instagrams-algorithm-update?blogcategory=Instagram+Blog Snapchat Adds 13 Million More Users in Q1, Sees Steady Increase in Revenue https://www.socialmediatoday.com/news/snapchat-adds-13-million-more-users-in-q1-sees-steady-increase-in-revenue/622515/ Meta Launches New Creator Funding Programs to Fuel Development of the Metaverse https://drunkonsocial.com/f/meta-launches-new-creator-funding-programs?blogcategory=Meta+Blog YouTube: Shorts Shelf Now in Its 'Trending' Tab https://drunkonsocial.com/f/youtube-shorts-shelf-now-in-its-trending-tab?blogcategory=YouTube+Blog Resources Mentioned: Business Video School: https://www.bizvideoschool.com/ Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/

What's Next ForTwitter If Elon Musk Owns It? How do Social Media and freedom of speech operate together and how will it change with Elon Musk? Jeff and Tristan share more details about the coaching that they are offering and the opportunity it offers to you. Most of you know that Social Media platforms are ever-changing; Tune in for the strategies that you need to be paying attention to for your Social Media business! Episode Highlights: What does it mean that Elon Musk bought Twitter? How do Social Media and freedom of speech collide and where is the boundary to prevent potential harm to others? People are going to do stupid things and inflict harm, better rules keep reigns on it. Jeff shares how they got started with the group coaching and one on one consulting helping individuals grow their brands. Tech is being designed to replace you. What will it take for your brand to grow and thrive? Tristan and Jeff help individuals find their pillars which is what will make and keep you sustainable on Social Media. When you overpost you’re annoying your audience. There is an intentionality required in how and when you show up. Community driven content? What does it look like? Jeff explains how to think about who you’re targeting and make sure it lines up with who your content is actually reaching. How do you attract your tribe? Jeff talks about an event they were doing in San Diego and how he and Tristan are starting to speak together. How well do TikTok videos do at various times? Jeff and Tristan review the strategies and amount of posts you should be focusing on now. What does it look like to build a cadence? Do you have one? Jeff explains how they are starting to build social media plans for people. Resources Mentioned: Business Video School: https://www.bizvideoschool.com/ Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ Group Coaching Link - https://drunkonsocial.mykajabi.com/ Twitter Sold To Elon for $44 Billion https://drunkonsocial.com/f/twitter-sold-to-elon-for-44-billion Twitter Board Agrees to $44 Billion Sale to Elon Musk https://www.socialmediatoday.com/news/twitter-board-agrees-to-44-billion-sale-to-elon-musk/622648/ Elon Musk Buys Twitter – So What Now? https://www.socialmediatoday.com/news/elon-musk-buys-twitter-so-what-now/622668/

Should There Be Laws and Ethics Oversight Of Social Media Platforms? Have you heard about technology that builds into your brain? How do free speech and Social Media coexist? What changes are being made and why do they matter? Jeff and Tristan bring you all of the latest information to have your finger on the pulse of what is coming next. Tune in now! Episode Highlights: Elon Musk as the majority owner of Twitter stock- what does it mean? Does any Social Media platform adhere to the principle of free speech as essential to Democracy? Tristan shares about the interview he listened to where Mark Zuckerberg was explaining how they want to create an independent group of people to monitor and indicate how platforms should function and when they are breaking certain laws, etc. Jeff and Tristan checked on the top 5 visited websites and Twitter is still sitting at number four. Why does it matter? What has happened with the Twitter stocks? SnapChat is acquiring Nextmind Tech. What is non-invasive brain computer interface and how does it work? Tristan and Jeff share about technology that builds into your brain and the benefits for different groups of people. Is Social going to live where we aren’t anticipating? It might look different than what you’re thinking. Having your finger on the pulse is becoming increasingly important for your business. It could be a full time job to keep up with it all but it doesn't have to be, this podcast can give you what you need to know and tell you how to accomplish efficiently. Tristan thinks the two front runners of Social are YouTube and Instagram and explains why. Having such massive people on Instagram is not going anywhere. Don’t vacate where you are having success. Jeff shares his thoughts on what will emain most relevant to the masses going forward. It is hard to grow on Instagram. Jeff talks about the benefits and what changes he thinks they will need to make in the name of staying relevant. Tristan shares about a video that did really well on Facebook Reels but didn’t do well in other places. Instagram updating its Reels editing tools? Jeff asks Tristan to explain it to the listeners and what it is useful for. Jeff shares that TikTok added a new gif library and how he learned about the history of if. What else are they adding? Are you a part of our coaching yet? We can help you go to the next level. Check it out at: https://drunkonsocial.mykajabi.com/ Resources Mentioned: Business Video School: https://www.bizvideoschool.com/ Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ Group Coaching Link - https://drunkonsocial.mykajabi.com/ Most Visted Websites https://en.wikipedia.org/wiki/List_of_most_visited_websites What to Make of Elon Musk's Buy-Up of Twitter Shares https://www.socialmediatoday.com/news/what-to-make-of-elon-musks-buy-up-of-twitter-shares/621534/ Snapchat Acquires Brain-Reading Tech 'NextMind' for the Next Stage of Digital Interaction https://drunkonsocial.com/f/snapchat-acquires-nextmind-tech?blogcategory=Snapchat+Blog NextMind's Trailer: https://www.youtube.com/watch?v=RR7tHXV14xk https://neuralink.com/ Instagram Updates Reels Editing Tools to Make it Easier to Re-Order and Edit Clips https://drunkonsocial.com/f/instagram-updates-reels-editing-tools TikTok Adds New GIF 'Library' Option to Facilitate New Creative Elements https://drunkonsocial.com/f/tiktok-adds-new-gif-library

How To Use Trend Surfing And Trend Influence on Tik Tok What is going on with TikTok stories and what is the strategy? Influence surfing and trend surfing may be what you’re missing out on. Jeff and Tristan are talking about engagement, optimization, and growth for Instagram and TikTok. Have you ever thought, “When do you have time to do business if you’re always posting to Social?” This episode is for you…Tune in now for all of the best advice! Episode Highlights: TikTok is copying Instagram this time instead of the other way around..with Stories. What are we noticing when it comes to things that are catching on for engagement and growth? Tristan explains the key factors in consistency. Influence surfing? Trend surfing? What does it mean and why is it important to you? Have you ever thought, ‘How can you get this done so I don't have to be spending all of my time and energy on posting daily?’ You are not alone. Tristan and Jeff get this question frequently; Tristan shares advice to help your strategy. What do you use to edit? Tristan explains how he and Jeff utilize Viva Video in their processing. Timing is important for how many videos you wish to accomplish and have for scheduling posts. Can you schedule your videos on TikTok? Tristan asks Jeff if he has intros and outros for every video or if he leaves it raw? Or if it is different for different content? Jeff shares one of the biggest mistakes people make when shooting video and how to overcome it. What about the length of video trends? What is the return on investment? How do you track it? Is there a right answer? There may also be a mindset shift that needs to take place in your work. Jeff talks about the balance of being personal and selling, how to keep it natural and build commonality. Inspiration and creativity are going to come and go. If you can figure out way to make a video more concise to deliver your content, do that and also realize sometimes you can’t and that is okay. Tristan asks Jeff how he sees the TikTok Stories changing TikTok. What TikTok trends should you be paying attention to? The better understanding that you have of the most innovative platform sets you apart and sets you a couple of steps ahead for what is coming next. Jeff shares what he is doing next with pillars of content and how his content strategy is evolving. Tristan shares how he is being more purposeful in what he posts to different outlets. Who do you put your stuff in front of? Finding your niche will continue to be extremely important in playing the algorithm game; Also remember connection over virality. Resources Mentioned: Business Video School: https://www.bizvideoschool.com/ Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ Group Coaching Link - https://drunkonsocial.mykajabi.com/ https://twitter.com/drunkonsocial1 https://www.youtube.com/DrunkOnSocial

Why You Shouldn't Use Tik Tok Videos To Try To Sell Something, With Zach Foust Zach is a real estate agent out of Delaware. He has an infectious energy, passion, and willingness to share with others how he uses Tik Tok and leverages other social media platforms to generate success. Tune in and be inspired! Episode Highlights: Tristan asks Zach if he has hired someone yet to follow him around with a camera to create live content. Tristan asks, “When did the opportunities start coming from left and right for you?” Zach shares how it started for him. Zach shares about his team and experience in the business. Do you have a mentor or counselor? Zach shares about how his personal mentor hasbeen instrumental in his life and journey. How is Zach able to convert? Jeff asks Zach about his volume and zooming approach to creating his content, where it came from, and if it was intentional or not. Tristan asks Zach to share his niches and pillars. What about Instagram business accounts? Same video to all of the platforms or change it up? Jeff asks Zach if he is shooting the videos on his phone and uploading natively to the apps. There are subscription style services coming for creators. Jeff asks about the music that Zach uses and how to be careful with copyright. Zach shares about his preferred editing apps and why he likes them. Sharing business and personal? How does it all balance? What if you have other ventures? If you have a team, how do you figure out if you should have one TikTok account or separate accounts? Zach gives analogies that explain non consent and consent when it comes to content and how steps are taken in building trust. Social isn’t different from real life when it comes to how much you promote and sell. Jeff and Zach discuss the importance of understanding that along with the intention of the audience. Tristan asks Zach is he practices his hooks and writes them out or what his process is. Resources Mentioned: Business Video School: https://www.bizvideoschool.com/ Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ Zachary Foust https://www.instagram.com/zachary.loft/ https://linktr.ee/zacharyloft https://www.facebook.com/profile.php?id=100009690497109 https://www.TikTok.com/@zacharyloft? https://open.spotify.com/show/01SPZKZMlcmjShrETfHnEt?si=vzsZdLr7T6-D4AgdpVLPPA&nd=1 https://www.youtube.com/channel/UCluiO_VhqVk84zfmX9s_eKg https://www.linkedin.com/in/zachary-foust-loft/ Business Video School TikTok Video Checklist: What You Should Do in Every Video You Create! from Business Video School: https://www.bizvideoschool.com/free-tiktok-video-checklist Instagram Power Method A Brand New Instagram Power Method Masterclass - http://powermethodmasterclass.com Calendly link to book a call with Michelle - https://calendly.com/bermanmedia/30min Website: www.bermanmediapd.com https://www.instagram.com/bermanmediasocial/ BrandFace 5 Critical Questions Every Successful Brand MUST Answer BrandFaceStar.com for more information DiscussYourBrand.com to schedule a call to talk about your specific situation and solutions they have for you. https://www.instagram.com/brandfacestar/ Event (on all episodes): Social Genius LIVE https://socialgeniuslive.eventbrite.com

Can Your Social Media Strategy Focus On Your Business? Daniel Sala is joining the podcast today to discuss content strategy and building success through serving clients, answering questions, and education. Tristan and Jeff have been watching Daniel grow and evolve; He is in the mortgage business and has recently changed companies. Tune in to hear about his journey! Episode Highlights: Daniel has been in the business for 19 years; He shares his various experiences. How will consistent posting affect business? Daniel talks about his journey navigating growing an audience. DMs on Instagram are bringing success to his business. There is a different dynamic of privacy and lack of pressure to commit. Jeff asks Daniel to talk about how he started with Clubhouse and how it lead to other social media strategy. As Daniel got comfortable on Instagram he switched over to TikTok as well. Tristan asks how he has shifted his Social Media to be able to gain more business from it over the last year. What about teleprompter? What keeps you from holding yourself accountable? Jeff reviews how Daniel found the sources to create the inspiration. Jeff talks about where he also gets inspiration without reinventing the wheel. Jeff asks Daniel to share his daily goals and his cadence to stay on top of Social Media. How many videos, stories, reels? What is Daniel’s content strategy? He shares about how he didn’t want the mortgage process to be something that they dread anymore and that spurred him to educate about different terms to the general public. What about ARM? Is it always a bad thing? These are the types of the topics that Daniel will dive into and educate to help people make smart choices. Jeff talks about the new Social Coaching platform with two calls per month with a range of people who are very basic on Social Media to very advanced. The one thing you can’t compete with on Social Media is authenticity. Jeff asks Daniel his thoughts on going all in just talking about business or being a reality TV show? Sitting on the fence, posting here and there? Daniel has advice for you. The whole game is being relatable. How can you implement that? Resources Mentioned: Business Video School: https://www.bizvideoschool.com/ Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ Daniel Sala: https://www.instagram.com/daniel__sala/ https://promptsmart.com/ https://bigvu.tv/create/teleprompter-app https://apps.apple.com/us/app/teleprompter-for-video/id1139307843

Grow Your Tik Tok Following Like The Ginger Marketer Tristan and Jeff are back to share another segment from their second Social Genius virtual event highlighting Joshua Moore, The Ginger Marketer from Manchester, England. He has awesome advice for generating, capturing leads, and optimizing growth and performance on TikTok. Episode Highlights: Joshua does a lot of education and entertainment. He uses his God given talent to stand out. Joshua goes by The Ginger Marketer. He joined TikTok during the lockdown and saw a big gap in the market. He explains how he created content based off of that and how it has developed overtime to now ( including 830,000 followers in 14-16 months on TikTok). Tristan has been following him for awhile now and he loves the content that he provides. He asks what made him go to that niche? What about the social listening aspect and how does it build strength in content? Jeff asks, “Did you intend to target the real estate industry or did that happen by chance?” Tristan asks, “What is the best advice you have given to real estate agents that they then have taken over and really worked to bring success?” What is similar between tour guides and real estate agents? The Ginger Marketer suggests that real estate agents be the people to “sell their city”. It builds trust when you can showcase a history and understanding of the highlights of a place. Video replies on TikTok- Are you doing them? What are the benefits? Joshua shares what he is looking to switch up in the coming days that makes him excited. Facebook seems to be taking a backseat in most conversations nowadays. Jeff asks Joshua to share about his Facebook Group and the power there. How do you lead capture from a large Facebook group? Lead magnets and strategy? Joshua has a 7 Step Guide: How To Get 100K TikTok Followers in Less Than 6 Months. Tristan asks Joshua what his coaching looks like. Joshua is planning to return to talking with Social Genius by Drunk on Social. Resources Mentioned: Business Video School: https://www.bizvideoschool.com/ Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ Joshua Moore, The Ginger Marketer: https://www.thegingermarketer.com/tt-growth-accelerator-landing-page46718594 https://www.facebook.com/gingermarketer/ https://www.facebook.com/groups/tiktoktipsgingermarketer/about/ [email protected]

Tik Tok Is Allowing 10 Minute Videos How is monetization affecting the decision making of your favorite platforms? Instagram has removed some features, what are they? What is the strategy of TikTok and why does it matter for your content plans? Changes are coming to captioning, sounds, editing, etc. Tune in for your weekly dose to keep you in the know and ahead of the curve. Episode Highlights: Tristan and Jeff are revisiting the topic of TikTok adding ten minute video uploads. They have since confirmed that this is happening on everybody's account. Jeff is retracting his original opinion. We all know how YouTube is crushing it with monetization and paying creators well. How does effective monetization work and how has it impacted the platforms? If long form content has more money potential, why is YouTube going the other way offering more short form? Tristan shares how he processes the different options of video length and what he thinks is coming next. Tristan brings up his favorite new Social Media site. Instagram launched autogenerated captioning. Have you seen it? Did you see that TikTok shut down live streams in Russia. Why? What does it mean? What was Russia doing and what are the implications? Instagram has removed some features. What are they? Changes are coming to captioning, sounds, editing, etc. Don’t miss it. Twitter shared new insights on rising topics. Jeff talks about the importance. It is all the trending sounds and trending topics. Tristan talks about what he is testing and where. He is posting three videos per day and he has seen the easy way to boost views. Jeff agrees and shares his experiences. Jeff was watching his wife scroll Pinterest and he asked her if it was Instagram because it looked so similar. What else is on there and what does it mean for multi-purposing? What is Tristan’s Pinterest content strategy? How could real estate agents utilize Pinterest in a simple way? Resources Mentioned: Business Video School: https://www.bizvideoschool.com/ Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ TikTok Confirms that 10 Minute Video Uploads are Coming to All Users https://drunkonsocial.com/100-proof-blogs/f/10-minute-vids-are-coming-to-tiktok Instagram Launches Automated Captions for Feed Videos Published March 1, 2022 https://drunkonsocial.com/100-proof-blogs/f/instagram-launches-automated-captions Russia's Invasion of Ukraine Represents a New, Key Stage in the Battle Against Online Misinformation https://drunkonsocial.com/f/ukraine-crisis---a-key-stage-against-misinformation Instagram Has Removed its Separate Boomerang and Hyperlapse Apps from App Stores https://drunkonsocial.com/f/instagram-removes-boomerang-hyperlapse-from-app-stores Twitter Shares New Insights into Rising Topics of Discussion, Based on Analysis of Billions of Tweets https://drunkonsocial.com/f/twitter-insights-on-billions-of-discussions

How Real Estate Agents Can Drive Business On Tik Tok, With Glennda Baker! This week you have the privilege of hearing an interview from The Social Genius virtual event. Atlanta, Georgia real estate agent, now TikTok star, Glennda Blaker is the guest; She started creating TikTok videos in October 2020; With 18 months, she created over 391 videos and gained over 560,000 followers. Her results are so amazing that Jeff and Tristan had to have her on the podcast. Tune in to hear how she creates and batches content while consistently building a brand and how that brand actually generates real estate sales. Episode Highlights: Glennda introduces herself and shares how long she has been in the business and what led up to her now crushing it on Social Media. Tristan asks Glenda about structure and how many videos it took for her to catch on to a rhythm. What about lighting and video? Tristan asks Glennda to explain what kind of agenda that she goes by creating the videos. Glennda explains what her audience is biting into and how her videographer, Denver helps her recreate stories. Jeff points out a consistency with Glennda: that she wears stars and he asks her to talk about it. Where did it start and why did it stick? What does strategy across all platforms look like? What about ROI? Jeff asks Glennda to quantify what she is doing. Advertising yourself looks way differently today than it does in the past. Glennda shares some specific examples of how her Social Media turns into business. Looking to start video? Glennda has specific encouragement for you. Credibility is built in being relatable. Jeff asks how Glennda filters the bad clients and haters. She shares some TikTok battles she has had with people. What features are available to respond to comments? What are winning habits and hashtags? Tristan asks Glennda, “What’s next or what are her desires to accomplish next on Social?” Do you understand the exponential reach that you have? Jeff asks Glennda to share her take on copy-catting. How does Glennda do batching of content and how much does it equate to? Glennda shares a funny video about editing. How do you still have time to do real estate along with creating video content? Jeff asks Glennda to share her stats. Glennda talks about data on her posts and how she sorts what is working. Tristan asks what Glennda’s real estate structure is. What is Glennda’s gifting program? Resources Mentioned: Business Video School: https://www.bizvideoschool.com/ Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ Glennda: https://www.glennda.net/ https://www.tiktok.com/@glenndabaker?lang=en https://www.instagram.com/glenndabaker/

Can Bulletin, Meta's Newsletter Platform Help Your Business? How has the impact of Social Media evolved over the last decade and how does it affect your daily life with the information that you consume? What changes are happening and what does it mean for your business? Staying up to date with the trends as a creator is essential. Jeff and Tristan have all the scoop to keep you ahead on Social Media platforms. Episode Highlights: What is happening on Social Media in regards to Ukraine? Have you heard of the ghost of Kyiv? Tristan asks Jeff to explain what is feeling in regards to Social Media and war in general as this is the first time we are seeing things unfold in this way. Jeff shares a quote from a presentation that he is working on that highlights the change in impact that Social Media has had over the last decade. Social Media is giving an inside scoop into the daily lives of people in Ukrainecurrently. Is what you’re seeing accurate and how do you decide? Be careful trusting everything that you see. Jeff shares an article about TikTok and war misinfo. What is the most visited website in the world? What about the United States? Jeff shares the Top 5. What is the life of a creator like? There is sacrifice in using Social Media platforms to grow your business. Tristan and Jeff have been discussing the top real estate trends in 2022 and going forward. Jeff shares the root of the trend in the context of the future of tech as well as the terms he hears and sees over and over again. The future of tech in general is so important for you to consider. You, as a human, have the power of being human and authentic and it will be more important than ever. How will you be prepared? Microsoft is now heavily competing against Facebook through LinkedIn. They have found a way to mesh the real and avatar world in the offering of a metaverse. Jeff asks Tristan if he owns Alphabet stock. What is it? Jeff shares some surprising reports from it. How much money on YouTube goes to its creators? They are setting a bar that no one can touch. TikTok has announced that it has approved and confirmed ten-minute video uploads. Why are they doing that? Are newsletters going to be relevant again? Tristan discusses Bulletin and the potential opportunity. How are Facebook Reels doing? Tristan talks about the results he has seen with them. Identify what you’re doing most consistently that is getting you the most views. Tristan and Jeff share theirs. Resources Mentioned: Business Video School: https://www.bizvideoschool.com/ Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ How Social Platforms Are Responding to the Crisis in Ukraine https://drunkonsocial.com/100-proof-blogs/f/how-social-platforms-are-responding-to-the-ukraine-crisis TikTok Confirms that 10 Minute Video Uploads are Coming to All Users https://www.socialmediatoday.com/news/tiktok-confirms-that-10-minute-video-uploads-are-coming-to-all-users/619535/ YouTube Made $28.8 Billion in 2021 Ad Revenue https://drunkonsocial.com/f/youtube-generated-288-billion-in-2021-ad-revenue?blogcategory=YouTube+Blog A Look at the Most Visited Websites in the US https://drunkonsocial.com/100-proof-blogs/f/most-visited-websites-in-the-us Ready Player One https://en.wikipedia.org/wiki/Ready_Player_One Bulletin https://www.bulletin.com/home/ Meta Provides an End-of-Year Update on the Growth of its 'Bulletin' Newsletter Platform https://drunkonsocial.com/f/meta-end-of-year-bulletin-newsletter-update?blogcategory=Meta+Blog

How to stop the Scroll on Tik Tok, with Austin Armstrong Austin Armstrong owns a digital marketing agency. He saw an opportunity to jump on to TikTok about three years ago and has grown exponentially since. Tristan shares Austin’s TikTok videos probably the most frequently because they are so useful. Are you trying to figure out a strategy for TikTok? How can you manage your content creation? What important factors do you need to incorporate for successful content that is interactive and visually stimulating? You don’t want to miss his crucial insights! Episode Highlights: Austin shares what he does and the strategy of his business, Socialty Pro. Tristan asks Austin, “When you’re creating the content, who are you thinking is yourtarget audience?” Think who you are trying to target because that is going to determine what content you create as well that obviously is around what you are good at, too. Tristan asks Austin to share his journey starting on TikTok and what his early videos were like. Austin explains how he struggled through initially and couldn’t create any traction and how he got unstuck. What does preparation look like? Austin explains his work flow and how he cranks out content. Austin shares the most important factors on TikTok right now and explains the trend as well as how it works. Jeff asks Austin to talk about his content strategy of sharing tips with the audience. For real estate agents, how do they emulate what others do and make it their own? Austin encourages the listeners to use their own unique strengths while modeling The success they observe on the platforms and what to pay attention to when watching others. If you don’t know how to find a particular real estate agent aside from searching it, Austin shares the tips for finding them with filters. Tristan asks, “What is the formula to create videos that can keep the engagement through the longer videos?” How do you stop the scroll with such a small attention span of TikTok users? Austin’s eXP realtor friend had a viral video. He explains what was different about it and how it invited the audience in as well as an engagement hack. What is the biggest mindset shift needed to grow on TikTok? What about Instagram? Where is best to create and what is the order for posting? What is the deal about watermarks? What special tools can be used? Jeff and Austin discuss hashtags - what works and what doesn’t. What does it look like to thoroughly test strategies? Jeff reviews the golden tips from Austin and the highlights of what you need to do for success. Resources Mentioned: Business Video School: https://www.bizvideoschool.com/ Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ Austin Armstrong https://www.tiktok.com/@socialtypro [tiktok.com] https://www.youtube.com/socialtypro [youtube.com] https://www.instagram.com/socialtypro/ [instagram.com] Websites mentioned https://snaptik.app/en https://repurpose.io/ Instagram Power Method A Brand New Instagram Power Method Masterclass - http://powermethodmasterclass.com [powermethodmasterclass.com] Calendly link to book a call with Michelle - https://calendly.com/bermanmedia/30min [calendly.com] Website: www.bermanmediapd.com [bermanmediapd.com] https://www.instagram.com/bermanmediasocial/ [instagram.com]

Entrepreneur Short Video Creation Secrets Short video is all the rage! In this episode, Tristan and Jeff share best practices for creating short video content. Where is the opportunity? Where do you start? How do you find strategies to put in place that actually work in a consistent and efficient way? What does it look like to continue to evolve? You will be inspired and informed.Tune in for all the best insights for success! Episode Highlights: Tristan asks Jeff what brought him back to TikTok after he had left for a while. How do you create short video content within your day? Where is the opportunity? Have you identified pillars of content? Jeff explains what to consider in doing so. Professional expert or practice? Finding ways to build connections with people is key to lead them to become raving fans and wanting to support your business. Jeff shares what his pillars of content are and where some of his ideas originated from and how it has evolved. Tristan talks about Social Media News - where he finds it and how it helps. How do you evolve in the game? When you’re creating a short message you have to have a concise idea and way to present it so you don’t just blabber away and lose your audience. Are you shooting your short videos on the app itself? Tristan asks Jeff to explain the process which he follows. Do you think about creating one piece of content that fits into all platforms and is relevant across them? What about Vive Video? How does it help? Tristan shares his experience. Snaptik.app downloads without a watermark. Jeff shares their use of a VA and the balancing act of remaining a high level creator. Business Video School can help you get the critical help you need to work efficiently on Social. There is no excuse to not making time for video creation if you make it a priority in your business. Why prospect in a traditional way that everyone else is doing? Don’t mix in with everybody else. Figure out how to be different. 100 videos per month? What will that do for your business? London Lazerson has shared a 9-5, 5-9 principle about how he built his business with sacrifice. How you spend your down time creates your future. What kind of uncomfortable will you choose? Tristan challenges you to attract the business that you want rather than chasing it. Because Facebook reels are only 30 seconds, is that why Instagram reels won't automatically share? Make sure that you are using Reels because they are breaking through more than other feature inside of groups. What is the distinction between Instagram Reels and your regular feed/ IG TV? Understanding where to go find content is the most important part. Jeff shares examples. People want to see the reality of other people’s lives and that will attract followers. Best process to organize videos? Resources Mentioned: Business Video School: https://www.bizvideoschool.com/ Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/

Your Personality Not Your Business Generates Followers, With London Lazerson, Top Tik Tok creator A more appropriate name has been found for this podcast, being introduced today… SOCIAL GENIUS. Today, Jeff and Tristan will share an interview with London Lazerson from the second Social Genius virtual event. London is a TikTok and Social Media influencer with a HUGE following of over 8.5 million on TikTok and over 600 million views just in 2021. He gives great advice on how to get started on TikTok; You don’t want to miss it! Episode Highlights: London is hitting up to 9 million followers on TikTok. Tristan asks him how he went from just under 4 million to here within less than a year? London got 1.5 million followers in thirty days in December. He explains the grind that allowed to achieve it. Ever wonder what the ROI is on TikTok? What is the opportunity? London discusses the creator fund versus bigger monetization. If you’re a small business with not much marketing budget, London has advice for you,too. Big businesses need help on Social and are looking for it! Lots of ideas but not sure where to start? London weighs in his advice for posting and figuring out what works for you and the algorithm. London is testing to find the next viral trend. How does he do it? How do you manage burnout when it comes to constantly creating? What does structure look like? Tristan asks how London shoots content two days a week and how he handles posting. London makes recommendations for what to use for video editing and how to do it. Jeff mentions Business Video School, a sponsor to this podcast, who teaches editing skills that you need for Social. For a real estate agent, who wants to start making videos to get their name out there, should it be a separate account or their same personal account? For the biggest brands nowadays it’s more about the founder or the president because people want that personal feel. London shares that once you’re willing to market you have to be willing to cold DM. He explains his success in that area. In scheduling, how do you guard against lacking passion? Is TikTok experiencing a temporary high or will it remain a popular lucrative platform in the future? London shares stats about TikTok that highlight where the opportunity is. Everybody wants to consume TikTok and it bleeds everywhere, that speaks levels to what TikTok has done to change culture. Resources Mentioned: Social Genius LIVE : https://socialgeniuslive.eventbrite.com https://www.TikTok.com/@londonlaz? https://bio.link/londonlaz/ https://www.instagram.com/londonlaz/ https://www.youtube.com/channel/UCrX8kgrohpsvFWx2KzbPFcw https://www.facebook.com/london.lazerson https://twitter.com/londonlaz https://www.linkedin.com/in/londonlazerson/ TikTok Video Checklist: What You Should Do in Every Video You Create! from Business Video School: https://www.bizvideoschool.com/free-tiktok-video-checklist Instagram Power Method A Brand New Instagram Power Method Masterclass - http://powermethodmasterclass.com Calendly link to book a call with Michelle - https://calendly.com/bermanmedia/30min Website: www.bermanmediapd.com https://www.instagram.com/bermanmediasocial/ BrandFace 5 Critical Questions Every Successful Brand MUST Answer BrandFaceStar.com for more information DiscussYourBrand.com to schedule a call to talk about your specific situation and solutions they have for you. https://www.instagram.com/brandfacestar/ Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/

Facebook Current Challenges And Opportunities For Entrepreneurs The Symposium may be changing its name! Jeff and Tristan have important updates about Facebook that include the challenges they are facing and why it matters to you and your business. Why is it important to sort your Facebook friends? What are the specific opportunities within Facebook Groups? Make sure you’re staying relevant on the platforms; Tune in for the full scoop! Episode Highlights: Jeff shares how he posted the article from Zuckerberg about how TikTok is hurting Facebook lost a million active daily users and posted big revenue losses. What is going on? Tristan explains where YouTube got it right and how the culture and community shift changes things. Have you heard of The Beer Money Pulling team and Jason Schultz? Jeff shares his Success and also the difference of his experience on Facebook versus other platforms. Facebook Groups is a niche. What is happening there? Is Facebook too big to fail and what does it look like to stay relevant into the future even ten years from now? Should you accept all connection requests on LinkedIn? Tristan and Jeff discuss. Tristan interviewed Jariek Robbins, Tony Robbins son, who is the new Success Magazine president. He shares his interesting story about how he got the opportunities he has. Facebook recently changed something and allowed you to showcase followers versus friends. What does that mean? Jeff explains his reasoning for keeping his FB friends at a certain number and how he sorts them occasionally. Are you intentional about the friend requests you accept on Facebook and your max number? Jeff talks about why it is important and specifically for real estate agents the key factors to consider in monitoring your pool of friends. Jeff asks Tristan, “In regards to Instagram and TikTok, do you and would you ‘follow for follow’? Meta launched improved 3D avatars and expanded over to Instagram. Get used to the avatars and get on it. How should someone execute this? Tristan and Jeff walk the isteners through creating one. Tristan talks about how the avatar will have relevance in the future. If you have a Facebook Group that you are either a moderator or admin in, there are opportunities that you will want to pay attention to in regards to Reels. What about posting a TikTok to a FB Reel in a group? Why does it matter? Resources Mentioned: Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ Should You Accept All Connection Requests on LinkedIn? https://drunkonsocial.com/100-proof-blogs/f/accept-all-linkedin-connection-requests Meta Launches Improved 3D Avatars, Expands Avatar Use to Instagram https://drunkonsocial.com/100-proof-blogs/f/meta-launches-improved-3d-avatars Facebook loses users for the first time EVER: Shares plummet 20%, wiping $200BN off value of parent-firm Meta after it revealed 500,000 fewer daily log-ins and declining profits - Zuckerberg's personal wealth takes $29BN hit https://www.dailymail.co.uk/news/article-10471227/Facebook-loses-users-time-Zuckerberg-blames-TikTok-boom.html?fbclid=IwAR2OJ6bafXbdg2ZGi0FVHAPkGXabLPCAcf5eyN72jk9CPRLVF9R5YXuXedE

Takeaways From Social Genius 2, Drunk On Social's Second Online Event Jeff and Tristan are excited to share their experience interviewing Social Media rockstars during their Social Genius 2 Event. How do you add value to your content? What tech should you be using? How do you grow your following and your brand? Get all of the scoop! Episode Highlights: Tristan shares what impressed him the most from the Social Genius 2. Jeff gives a recap of all of those who shared - a description of who they are and what they do. What is London Lazerson doing and where should you pay attention? Austin Armstrong with SocialtyPro puts out the best shareable content. Jeff explains a few of the practical tips and websites to use to help your social media strategy. What value is it that you can give? All of the guests are consistently putting out value which makes them successful. Go follow SocialtyPro on Social Media, if you’re not you’re missing out and doing yourself an injustice on the platforms. Tristan and Jeff review follower counts. Jeff talks about how Glennda Baker is so entertaining to watch. She started 15 months ago on TikTok with about a hundred followers and now has 561,000 and she is huge on Instagram as well. Looking for a batching strategy? Glennda Baker has a process that was shared during the event. What about time management? Who is the Ginger Marketer and what does he do? He has a way of giving and giving and it gets people into his web. Zachary Foust has 1.6 million followers. He is 5 years into the business and creates unique content spur of the moment and is having great success and creating opportunity for himself and his team. What are you going to do if/when a new platform comes out? Tristan and Jeff share where they are at in tracking 3 videos per day, their experience and strategy, and what they are learning. There will be a live event in Santa Barbara, California in May. It will be personal and authentic. Stay tuned! Resources Mentioned: Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ Social Genius LIVE https://socialgeniuslive.eventbrite.com London Lazerson https://www.TikTok.com/@londonlaz? https://bio.link/londonlaz/ https://www.instagram.com/londonlaz/ https://www.youtube.com/channel/UCrX8kgrohpsvFWx2KzbPFcw https://www.facebook.com/london.lazerson https://twitter.com/londonlaz https://www.linkedin.com/in/londonlazerson/ Austin Armstrong https://www.tiktok.com/@socialtypro https://www.youtube.com/socialtypro https://www.instagram.com/socialtypro/ Glennda Baker LeBlanc https://www.tiktok.com/@glenndabaker?lang=en https://www.linkedin.com/in/glenndabaker/ https://www.instagram.com/glenndabaker/ https://twitter.com/glenndabaker https://www.youtube.com/user/glenndabakerandassoc https://www.facebook.com/glenndabakerandassociates https://www.facebook.com/glenndabakerandassociates Joshua Moore https://bit.ly/TikTok-Accelerator - 1 on 1 Coaching https://www.thegingermarketer.com/tiktok-accelerator - Do It Yourself Training Course https://www.TikTok.com/@gingermarketer/ https://www.youtube.com/channel/UC3DY4Mb0lZkbzGoz0o9MI6g https://www.facebook.com/joshuadavidmoore https://www.instagram.com/thegingermarketer/ https://www.linkedin.com/in/joshua-david-moore/ Zachary Foust https://www.instagram.com/zachary.loft/ https://linktr.ee/zacharyloft https://www.facebook.com/profile.php?id=100009690497109 https://www.TikTok.com/@zacharyloft? https://open.spotify.com/show/01SPZKZMlcmjShrETfHnEt?si=vzsZdLr7T6-D4AgdpVLPPA&nd=1 https://www.youtube.com/channel/UCluiO_VhqVk84zfmX9s_eKg https://www.linkedin.com/in/zachary-foust-loft/ Business Video School TikTok Video Checklist: What You Should Do in Every Video You Create! from Business Video School: https://www.bizvideoschool.com/free-tiktok-video-checklist Instagram Power Method A Brand New Instagram Power Method Masterclass - http://powermethodmasterclass.com Calendly link to book a call with Michelle - https://calendly.com/bermanmedia/30min Website: www.bermanmediapd.com https://www.instagram.com/bermanmediasocial/ BrandFace 5 Critical Questions Every Successful Brand MUST Answer BrandFaceStar.com for more information DiscussYourBrand.com to schedule a call to talk about your specific situation and solutions they have for you. https://www.instagram.com/brandfacestar/

The Key To Marketing Your Brand On Tik Tok With Guest Megan Gersch How do you set yourself apart on TikTok? What is different about the culture of TikTok versus Instagram or Facebook and why is it important? Are you embracing the evolution of technology and Social? Today on the episode, Tristan and Jeff talk with Megan Gersch. She specializes in branding and web design and she is amazing on Tik Tok. Tune in for all the things she has to share! Episode Highlights: Tristan asks Megan how she got started on TikTok. She shares her journey and story. Megan shares the three pillars of her business: web design, marketing, and branding. She helps business owners boost their sales through those three pillars. Tristan asks Megan how she started promoting her business on Social Media. She shares the progression and growth from testing where she fit into the market to where she is now. Not looking for a cookie cutter solution? Megan shares her target audience and what type of clients gravitate towards her. There are packages for creating sites and maintaining them with Megan. She explains how it all works. What tip is there for business owners to consistently show up? Megan explains why structure and showing personality is important on TikTok. What is different about TikTok? How do you stand out? Do you get intimidated by the eloquence , cleverness, and dancing abilities of other Tik Tok creators? Megan has advice for you. What recognizable characteristics do you have for your brand? What kind of strategies can be used around backgrounds? Jeff shares his experience and Megan weighs in with her opinions for what is most visually engaging and holding of attention. What do you need to be doing more of when it comes to TikTok? Depending on your type of business there are different features and ideas to go with. What about timing? How long should your video be? With all of the Social Media Outlets trying to capitalize on the short video…what is the differentiating factor? What is different about the algorithm on TikTok? What is going on with Reels? What about oculus? Megan gives advice to the listeners who are entrepreneurs branding their business. Resources Mentioned: Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ Megan Gersch https://www.megangersch.com/ | https://www.megangersch.com/hello/ Megan Gersch's Socials IG:https://www.instagram.com/megangersch/ Tik Tok:https://www.tiktok.com/@megangersch? FB:https://www.facebook.com/megangerschdesign Twitter:https://twitter.com/megangersch YouTube:https://www.youtube.com/channel/UCiKaMtjOVEcu7Qkg3vdaXoA Pinterest:https://www.pinterest.ph/megangerschdesign/

Tik Tok Strategies For Your Business Over the last two years, we have seen the rise of short videos and every big social media outlet has been trying to copy TikTok. Can you step up to the challenge of creating 1 TikTok Video per day? Tristan explains the strategies for you to embrace video and TikTok so that you don’t get left behind. You have an opportunity here to create a massive audience and to use something that is free to bring you business, it’s time to use it! Episode Highlights: How can you be using TikTok on your phone and be able to use it on YouTube Shorts and Instagram? What are some niches that you gravitate towards? Tristan discusses the four pillars you start with a content outline. Want to be where the consumers are? Tristan explains where you need to pay attention. You’re going to have to take some time to do research for things that inspire you and what is trending. What does it look like? How do you carve out the time to incorporate creating TikTok content into your schedule? Have you ever used Viva video? The world we live in today makes it easy to edit on your phone. Viva Video is a favorite of Tristan’s that he uses multiple times a day. How often should you post to TikTok? You have to commit to doing TikTik Videos a specific amount of times per month. Youneed to make yourself uncomfortable so that you’re growing and not settling. The more content you create helps you understand what the audience is engaging with and what the algorithm is picking up more of. Once you have all of your videos ready to go, you have the option to choose music. Choose trending music on a low volume so that you can talk. Don’t forget the captions and a solid title. Why? Have a great hashtag and a great title. It is not about baiting people to the wrong type of videos. Don’t make up excuses. With practice and a schedule you can create consistency and post relevant content to the audience that you want to attract. Tristan opens up for live questions on the Facebook Group. Resources Mentioned: Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/

Are You Prepared For Virtual Worlds And Communities? Jeff and Tristan always keep you in the know about news, trends, and the latest things going on in Social Media. What is in the works for the virtual world, why does it matter for your business, what do you need to know and do to be prepared? Today’s episode will also bring some updates on a few of the platforms. Don’t miss it! Episode Highlights: Are you looking at where the internet is heading? Tristan shares his advice including his take on oculus and encouragement for the listeners. Does meeting on Horizons or meeting in the virtual world require any more memory or what do you need for that? Where is the world going with oculus? How will groups and things look different in the future as a result? What is the potentially hottest performing piece of Facebook? What changes are being made to be more user friendly in the next quarter? Jeff and Tristan are testing out rooms on the next episode of the Drunk On Social Podcast. Did you see that Amazon released Amazon glasses? An article released Key Holidays and Celebrations of Note for 2022. Jeff explains why it matters for building your brand and business. TikTok is testing a new option. What is it? How do you give your Instagram the best first impression? Number one is your handle should be your name or incorporate your name. What else? Resources Mentioned: Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ Key Holidays and Celebrations of Note for 2022 [Infographic] https://drunkonsocial.com/100-proof-blogs/f/2022-key-holiday-celebrations-of-note TikTok's Testing a New Option to Invite Your Connections in Other Apps to View Your Clips, and Follow Your Profile https://drunkonsocial.com/100-proof-blogs/f/the-new-tiktok-invite How to Give Your Instagram the Best First Impression [Infographic] https://drunkonsocial.com/100-proof-blogs/f/how-to-give-your-instagram-the-best-first-impression

The Power of AR And The Popularity Of The Oculus App What apps are getting the most downloads? What is taking place in the virtual world and why is it important for you and your business? What important changes are coming for Instagram? Jeff and Tristan bring you the latest scoop on Social Media including what is coming for augmented reality and the opportunities that await you so that you are way ahead of the curve! Episode Highlights: What did the Christmas Day Download Chart reveal? What were the top five social media apps that were downloaded both worldwide and in the United States? Do you know what Oculus is? What is the software based off of? Tristan recaps for the listeners and discusses its popularity. Besides Facebook groups, what is going to keep Facebook massively relevant? Tristan explains how Xbox live was the first version of virtual reality and how it helps usrelate to the newest trends. What is augmented reality? Jeff talks about a TikTok that Tristan shared with him in which someone was interviewed about augmented reality. What are the opportunities with it? How will all of the virtual reality stuff impact human interaction? How do you embrace where everything is headed? What are the key areas of focus for Instagram in 2022? Will Stories remain relevant? Jeff reviews how Instagram gained popularity from the beginning. If you’re so afraid of video, what should you do? What were the top 10 trending hashtags of 2021? Everybody is copying TikTok. How do you really stay ahead of the game? Drunk on Social will have an upcoming virtual event, Social Genius Round 2. It is a free event through zoom. There will also be a live event coming in May. Jeff shares the details. Resources Mentioned: Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ TikTok Leads Christmas Day Download Charts, New Markers of the Coming Metaverse Shift https://drunkonsocial.com/100-proof-blogs/f/tiktok-leads-christmas-day-download-charts Great AR use case https://www.tiktok.com/@this_week_in_startups/video/7048277708349984006?sender_device=pc&sender_web_id=7002810961694983681&is_from_webapp=v1&is_copy_url=0 Instagram's Key Focus Areas In 2022 https://drunkonsocial.com/100-proof-blogs/f/instagrams-key-focus-areas-in-2022

MrBeast Burger Demonstrates The Power Of A Social Media Following Today’s episode has some interesting news about Tik Tok, kitchens and food delivery. There is a brilliant story behind Mr. Beast that might surprise you. Twitter is still evolving; What do you need to know? What new tool is going to help spread the popularity of your Facebook groups? Tune in! Episode Highlights: Who is Mr. Beast? He has more views on his YouTube channel than any TV network. What is the story that brought him success? Tristan shares how he learned about Mr. Beast. How could you apply the Mr. Beast strategy for your business success? Jeff explains the delivery only restaurant model and how TikTok videos are going to influence it. What new things are being seen from TikTok that may impact the future of restaurants? How does the incentive work for influencing food orders through the TikTok app? Are you doing much with Twitter? It’s not going anywhere. They recently put out a strategy guide to tweeting more. The hack can be super simple. Year over year there has been a 34 percent increase in video view time on twitter, equating to 3.5 billion video views per day. What is the time recommendation for videos on the platform? If you know of a D Rock, that would be awesome to work for Tristan and Jeff as a content creator, send a message to Jeff. Are Facebook groups becoming dominating giants? What are the top 5 most visited websites in the world? There is an important new way to invite people to your Facebook group. Admins and moderators are getting new abilities too. Tristan explains. Most people are on Facebook. On the platform, you’re meeting people where they want to be met. How do you create consistent content and stay top of mind? Resources Mentioned: Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ TikTok's Planning to Open its Own 'TikTok Kitchen' Chain of Delivery-Only Restaurants https://drunkonsocial.com/100-proof-blogs/f/tiktok-in-the-kitchen Twitter Publishes 2022 Planning Guide to Assist in Your Tweet https://drunkonsocial.com/100-proof-blogs/f/twitter-publishes-2022-planning-guide Unfu*k Yourself 2020 Day-to-Day Calendar: Get Out of Your Head and into Your Life Calendar by Gary John Bishop

This Is What You Need To Know About NFT's You have probably heard about NFT’s but what exactly are they and why do they matter? Tristan and Jeff want to keep you on the cutting edge; This is something that you should be paying attention to and trying to get a grasp on. Tristan is an expert on NFT’s and owns thousands of them. Tune in for the whole scoop! Episode Highlights: What is an NFT? How does it work? The largest NFT website to purchase from is called Open Sea. You can buy a picture and own it virtually. People buy them in hopes that they will go up in value. Where do you go to pick up ethereum? What is the current value? Some NFTs are tied to actual tangible things too. For example, there may be a virtual image that includes one on one calls or a free ticket to a live event. Veve is an NFT site that is picking up steam because they have a lot of images of mainstream names. This virtual, digital art…why is it not copyable? There is a way to instantly know if there is a fake duplicate. What do you do with this type of artwork? Metaverse of the future will incorporate this too. Jeff shares how he wrestles with NFTs and where his resolution is. It is important to pay attention to where the world is heading online because as the world shifts around us, it is heading more into a virtual world. If you watch the movie or read the book Ready Player one, it will help you understand the concepts. Essentially you are buying a picture that lives in the virtual world with crypto currency and you hold it in your computer in the cloud which is attached to blockchain. Tristan reviews the websites mentioned in the podcast and explains each of them and what they offer. Large corporations are spending time and resources which indicates it is going to be the future of where our world is going. The Drunk on Social Facebook Page will have a cool graphic and access to everything that you need to keep you up to date. Jeff has also started a series of videos that are short recaps summarizing topics from the podcast. However you like to consume content, Drunk on Social has a ton of options for you. Resources Mentioned: Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ What Are NFTs? Mapping the NFT Ecosystem [Infographic] https://drunkonsocial.com/100-proof-blogs/f/mapping-the-nft-ecosystem www.veve.me https://opensea.io/

What Are Tristan and Jeff Going To Focus On In 2022? Are you excited for the new year? Join Tristan and Jeff as they reminisce over 2021 and prepare you for the new year. What kind of content will set you apart so that you can’t be replaced? What do you need to know about algorithms? How can you get remembered more often and get more referrals? Tune in to be inspired! Episode Highlights: Tristan shares about when they did 100 videos in 30 days on TikTok. How does digging deeper into a localized area affect the algorithm? What kind of content makes it so that the big companies can’t compete with you? Tristan shares how Jeff does this. How do you make yourself irreplaceable? Taking an understanding of the trends and personalizing to what only you have is key. Tristan explains. Have you heard of Wheel of Time? There is an interesting backstory to its relevance today. It is a good example of bridging the gap through what is trending. What is exciting about short videos? What aspects of them need to be on point to be searchable? Jeff shares what he is most excited for in 2022. What is it and why? How do you meet your audience where they want to be, that is not a nuisance for them? Jeff shares about Will Penney, who, with his team of 5 people, close 200-250 transactions every year. 70% of his business is referral and he attributes it to his Facebook group. Jeff and his VA are building a way to manage Facebook Groups for people at a nominal cost called Social CRM. Tristan has recently challenged Jeff to average 3 videos per day on TikTok in 2022. Where did the idea come from? Jeff and Tristan review a resource called Pyvott (check it out in the ‘Resources Mentioned Section’) Are you a goal setter every year? Jeff shares his experience and success with it. What is the importance of Stories? How will you take Social Media seriously in 2022? Resources Mentioned: Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ https://pyvott.com/

Should You Incorporate Trends In Your Social Media Post? What were the dominating trends of 2021? What is the future of Facebook? Are you dealing with trolls on your social media accounts? This week’s episode has encouragement and practical advice for you! Don’t take yourself out of the game because others try to bring you down. Jeff and Tristan also play a game of guessing trends today; Tune in for the fun! Episode Highlights: Facebook announced a lot of changes or additions when it comes to groups. What are they and why? How do you deal with trolls and those people who post the negativity? Tristan shares what he does when people try to poke at him on Social Media. A whole master session via Social Genius will include the use of Facebook Groups will be live near the end of April 2022. Twitter continues to evolve and stay relevant. Jeff shares the trends that dominated the platform and why it matters for all platforms. What was up with Sesame Street in 2021 that gained great attention? What is the game of getting engagement? Google shares the global top search trends for 2021. Jeff and Tristan play a game of guessing and reviewing them. Why do top search results matter for your social media strategy? The moral of the story is that following what trends and what is going on in the news and posting content around it will bring engagement and establish an authority. Resources Mentioned: Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ Facebook Has New Comment Moderation and Support Features https://drunkonsocial.com/100-proof-blogs/f/facebook-has-new-comment-moderation-and-support-features Twitter Shares Top Tweets & Trends of 2021 https://drunkonsocial.com/100-proof-blogs/f/twitter-shares-top-tweets-trends-of-2021 Google Top Search Trends 2021 https://drunkonsocial.com/100-proof-blogs/f/google-top-search-trends-2021 $456,000 Squid Game In Real Life! https://youtu.be/0e3GPea1Tyg Mr. Mister - Kyrie https://www.youtube.com/watch?v=9NDjt4FzFWY Mr. Mister - Broken Wings https://www.youtube.com/watch?v=nKhN1t_7PEY

This Is How You Should Use TikTok, With Austin Armstrong You will want to pay attention today. Tristan and Jeff are talking with Austin Armstrong, CEO and Co-founder of SocialtyPro, a full service organic digital marketing agency. He is sharing how he more than tripled his business by leveraging TikTok and how they help other businesses do the same. Episode Highlights: Who are you trying to reach? What are the emotional points that are going to cause them to want to reach out to you in the first place? Austin explains an example of how he structures a TikTok video to get more backlinks to a website and how it qualifies the audience. Socialty Pro starts with defining a buyer persona and then does competitor research, hashtag research, trending video and keyword research across the web. Opening hook, providing value, and call to action are the three main aspects of planning video content. For real estate agents, Austin explains defining buckets of content and then following the three step approach. Next, build up social proof based on the videos that perform really well. Tristan asks, “For Socialty Pro, What are some of the best examples of tactics that have worked for clients that went through the roof? Narcissist or Self Promoter? If you market yourself aren’t you a self promoter? For a realtor, how do they differentiate themselves from each other on TikTok or any Social Media strategy? What specific content does really well in the Real Estate space? Jeff briefly reviews a geo-targeted playlist and how it is a lot simpler than a lot of people realize; It is probably under-utilized on TikTok. How do you utilize the video strategy across Facebook, TikTok, YouTube, etc.? Have you heard of Snaptick.app? Austin explains how to leverage it. Does removing a watermark really matter? Isn’t that helping the social platform out to leave it on? What about Pinterest? Is it worth it? Where does it fit into the strategy? Don’t underestimate thousands of people seeing your face. That is psychological brand recognition that is going to stack upon everything. How exactly do impressions work on Pinterest? Who are some good people to follow to learn from and watch? When it comes to YouTube, how do you grow it? How do you use the SEO strategy? How do you train the algorithm to understand who you’re trying to reach? What are your goals for videos per day? Is it enough? Austin explains when you’re getting started how to figure out what works. Jeff shares how he saved himself a lot of time creating TikTok content. Austin shares his story about his Dark Horse marketing award from Video Marketing World in Dallas, TX. Stay Tuned- an entire TikTok event will be happening via Drunk on Social - January 25th! Resources Mentioned: Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ Austin Armstrong from SEO & TikTok Marketing Agency | https://www.tiktok.com/@socialtypro SnapTik.app - https://snaptik.app/en Joshua Moore - GingerMarketer | https://www.tiktok.com/@gingermarketer Rachel Pedersen | https://www.tiktok.com/@themrspedersen Video Marketing World Conference | https://www.videomarketing.world/dark-horse-accelerator Megan Gersch- Web Design + Branding Expert |https://www.tiktok.com/@megangersch?

Use These Hashtags When You Post On Instagram If you don’t have a CMO, you are the CMO for your business; Are you thinking that way? Jeff and Tristan have a lot to discuss on the podcast to prepare you for 2022 and keep your focus on your ideal clients, how to serve them well and grow your reach. Episode Highlights: Discovering your social media features and staying on top of the changes will remain important to you so that you don’t get left behind. Jeff talks about what he has seen with the “add yours” feature being used to create more visibility. Do you partner with business influencers? Tristan explains his journey to grow a newsletter and why it is important. How can you get an influencer to help you market yourself? Do you know about the place TikTok created to find out how much it would cost for a shout out or help driving traffic to your page. Who counts as an influencer? What would it look like for you? Creative content is key. Check out the show notes for the article that outlines the topic. It’s not about what you want. What does your ideal client look like and what are they searching for? Hashtags? When it comes to Instagram, that is still the primary way for people to search and discover content. How many should you use and how do you know which ones? Jeff shares about his wife’s aspiring influencer journey on social media and how to remain consistent. Tristan and Jeff share how many hashtags they use and their thought processes. What is a hashtag guy? TikTok is in the news again with a couple of different headlines. What are they? Where is the TikTok studio in the US? What is it like? Jeff previews an article on “What You Should Post On Social Media- 70 Killer Content Ideas for 2022. Tristan and Jeff share a few of their favorites. What makes you human and helps people resonate with you? Do you do a good job at promoting yourself and your own accounts? Resources Mentioned: Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ Top 7 Social Media Strategies CMOs Must Adopt in 2022 [Infographic] https://www.socialmediatoday.com/news/top-7-social-media-strategies-cmos-must-adopt-in-2022-infographic/610467/ New Study Looks at Optimal Hashtag Usage in Instagram Feed Posts, Based on 18m Examples https://www.socialmediatoday.com/news/new-study-looks-at-optimal-hashtag-usage-in-instagram-feed-posts-based-on/610377/ TikTok Brings its Connected TV App to More Users in the US https://www.socialmediatoday.com/news/tiktok-brings-its-connected-tv-app-to-more-users-in-the-us/610465/ TikTok Shares Insights into Some of the Top Brand/Creator Partnerships on the Platform in 2021 https://www.socialmediatoday.com/news/tiktok-shares-insights-into-some-of-the-top-brandcreator-partnerships-on-t/610461/ What Should You Post on Social Media? 70 Killer Content Ideas for 2022 [Infographic] https://www.socialmediatoday.com/news/what-should-you-post-on-social-media-70-killer-content-ideas-for-2022-inf/610019/ www.creatormarketplace.tiktok.com

Why You Should Start A Facebook Group In 2022 Tristan and Jeff have a lot to share in this episode: more Instagram, YouTube, and Facebook news, information about a new December contest, and important goals and ideas for your social media game in 2022. Don’t miss it! Episode Highlights: YouTube is making a simple change that indicates they understand where the world is going on Social. What is it? Why does it matter? Are you attempting to use YouTube Shorts? Jeff explains how to make it easy. The Lab Coat Agents Podcast has also highlighted YouTube with Jesse Dau and Jackson Wilkey on episode 136-138, check them out here. Facebook announced Meta but they also announced all the new things for the Facebook community in groups. Facebook Groups is the future of Facebook and everyone should be starting their own groups. Why? Tristan goes through the things that are changing for Facebook Groups and how they will give more autonomy to the user and ways to monetize subgroups within them. Tristan and and Jeff discuss a successful Facebook Group called, “Living North Phoenix”. Do you want to know what Jeff and Tristan recommend as a priority in your 2022 goals? Jeff explains and shares ideas for Facebook Groups. Instagram just released another new sticker. What is it going to do? Jeff doesn’t understand the Instagram sticker. He shares a story he had on social Media to try to understand what to put there with it. Tristan explains the idea behind it and how it gives you more play. There is a writing prompt portion too. Tristan reminds listeners that as Facebook starts creating this Metaverse, there are going to be peripherals like the watches and other equipment. What are the things that are going to be needed to participate in the experience but are not inherently created by the company who is allowing you to jump into it? There is a whole other opportunity there. Do you know what today’s “Gold Rush” is? What is the December Challenge? Jeff is leading it up with Stories on Instagram. Tune in for all of the details and get connected in it. For the entire month of December, Drunk on Social will be discussing 2022 goals for you to set for your social media game. Where does your focus need to be? How do add to your social CRM? Get ready for the new year! Resources Mentioned: Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ Facebook Announces New Groups Tools at Its 2021 Communities Summit https://www.socialmediatoday.com/news/facebook-announces-new-groups-tools-at-its-2021-communities-summit/609517/ Instagram Launches 'Add Yours' Sticker to Facilitate More Engagement in Stories https://www.socialmediatoday.com/news/instagram-launches-add-yours-sticker-to-facilitate-more-engagement-in-sto/609267/