Drunk On Social

Summary: Instagram has stood the test of time. It was here before the likes of TikTok, and it is still here even after other, newer platforms had ‘overtaken’ it. Instagram has managed to evolve over the years and adapt to current trends. That said, here are 5 things you can do to make sure that your Instagram growth in 2024 is rocksteady and actually climbing. Highlights: Intro #1 Differentiating the 3 account types on Instagram. #2 Pimp your BIOS/Profile section. Jeff explains the premise of BIOS. #3 Types of Instagram posts. Time for an ad break! Skip here. #4 Trends! #5 Engagement and engaging (daily). A reminder to rewatch and take notes. Outro. Tags DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,

Summary: Tristan and Jeff are back, and they are here to talk about two very important things: AI and being authentic online. While the use of AI maybe counterintuitive to maintaining authenticity, there is such a thing as ‘responsible’ AI use. Tune in to this episode to learn more about the small details that go into developing authenticity online even in an era of advancing technology. Highlights: Intro AI. Irresponsible use of AI. Jeff: Consumer sentiment sucks. So pissed that we went to commercial. Being authentic. Where people usually struggle (on social). Jeff uses Tristan as an example. People don’t want the flashiness on Social Media. Wrap up thoughts. Outro Tags DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,

Summary: Is Instagram beating out TikTok? Overall, maybe not, but in some fields Instagram is showing that it's gaining a lead. Jeff and Tristan talk about a slew of useful Instagram updates that will make your scaling and growth tracking easier! Insights matter and Instagram wants you to know that feeding into what clicks with your audience is one of the surefire ways to ensure growth. Highlights: Intro What is AB Testing? How to test Reels. Break time! Jumpscare into the next topic. Tristan and Jeff on IG achievements. Insights matter. Note your ‘engaged audience’ field. Your content type can contribute. Outro Tags DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,

Summary: Is Instagram beating out TikTok? Overall, maybe not, but in some fields Instagram is showing that it's gaining a lead. Jeff and Tristan talk about a slew of useful Instagram updates that will make your scaling and growth tracking easier! Insights matter and Instagram wants you to know that feeding into what clicks with your audience is one of the surefire ways to ensure growth. Highlights: Intro What is AB Testing? How to test Reels. Break time! Jumpscare into the next topic. Tristan and Jeff on IG achievements. Insights matter. Note your ‘engaged audience’ field. Your content type can contribute. Outro Tags DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,

Summary: Continuing with the last episode’s much-requested topic, Tristan and Jeff are back with part 2! This time, they delve a little deeper into distinguishing your approach and fine-tuning your steps in finding the right audience. It doesn’t matter what you’re offering if the wrong eyes are the ones that watch. Click here for PART 1: Highlights: Intro What are you great at? Connecting with people, the ideal way. Don’t overthink things. A sample from Seth’s Blogs. Tristan sums up the steps in finding your audience. Outro. Tags DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,

Summary: Where to start on Social Media is a question a lot of people often ask. Granted, getting started on social can be a confusing thing. But before you even get into creating content and defining your story panels, you have to make sure that you tick off some fundamentals first. In this episode of The Social Genius Podcast, Tristan and Jeff discuss the first part of where you should start on social… Highlights: Intro Start in the engagement section. Pay attention to what others are commenting. Social Media isn’t a ‘get-rich-quick’ scheme. Have a learning mindset. Do you follow @tooturnttony? Find your people/thing. It all starts with the confidence to do. The next step (?). Outro Tags DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,

Summary: This week’s episode is a continuation of the topic from the last one. While it’s true that knowing your content pillars can provide you with more clarity and a better business direction, understanding your foundations can also help reveal certain areas to avoid. Having a broad perspective on Social Media is difficult, but also rewarding, provided you can effectively navigate the various nuances of online interactions. Highlights: Intro Jeff on the limits of limiting beliefs. Tristan’s thoughts. Put yourself in the room. What limitations should you have? Let’s go on break! Some ‘dramas’ can be overwhelming. You are your area’s news aggregator. Realize when to back down. Understand your purpose. Focus on one thing at a time. Outro Tags DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,

Summary: Here’s the thing - Social Media is always about showing up. It doesn’t matter if you’re fully prepared or not prepared at all. What matters is that you’re committed and you are always ready to be present. This is something that Jeff and Tristan are well aware of, hence why they periodically cycle back to remind us to always stick to our content pillars. This time, it is about finding your voice through your pillars; Who are you speaking to? What are you trying to say? Tune in to this episode to answer these questions and more! Highlights: Intro The biggest challenge on Social Media. Example: What does Jeff’s audience love? What am I good at? vs. What do I love? Cut short by commercial. The 3rd question. Jeff is moving to Lake of the Ozarks. Rewiring yourself. Defining your values. Prelude to the future. Outro Tags DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,

Summary: Social Media experts all repeat the same thing, which is to niche down. Niching is important, and it won’t always lead to great results, at least not at the start. The best growth starts when you build up completely from the bottom, which should be your area of expertise. Even if you grow at a slower pace, practicing your consistency and refining your methods will eventually take you to higher levels. Highlights: Intro Tristan talks TikTok. What people fail at (Jeff). On using trending elements. The fruits of niching down. Break time! Figuring out the algorithm. The 2-year viral hurdle phenomena. Small views matter. The Michelle Lambrich example. The piece we all miss. Experimentation is key. Sustainable buildup. Outro Tags DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,

Summary: Jeff and Tristan are back and talk about a couple of recent developments regarding the 3 big platforms - YouTube, X, Meta. Shorts remain a highly-engaged format on YouTube, serving as a great complement to your main content. Elon Musk and Mark Zuckerberg really want to go at each other in the ring, while it’s apparently a great time to be a Group moderator on Facebook. Tune in and listen to what our Social Media gurus have to say! Highlights: Intro Let’s talk rides. Tristan on YouTube. Jeff’s Short question. New YouTube multi-links. Jeff on Facebook. A reiteration about Groups. Aaaaand break! Start with your passion. On X and polarizing topics. People are afraid to split the difference. Following people you completely disagree with. A tip on pinned explainer teasers. Outro Tags DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,

Summary: The short-form content format has taken the world by storm. Short-form video is, by far, currently the most popular and most consumed media format, making it a prime marketing tool. This episode is, well, short, focusing on the small details that you might be overlooking to improve your content’s traction and visibility. Collaboration is a great way to promote and benefit from short-form content. Highlights: Intro Duets vs Stitching. The advantage of ‘Collabing’. Adding personality to your content. Controversy gets eyeballs. Opinions are polarizing. What storytelling is. Cutting to commercial. How Jeff handles haters. Jeff goes down response rabbit holes. Jeff on community aggregators. Doing it like Mosseri does. AI on Instagram. Outro. Resources: CapCut https://www.capcut.com/ Tags DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,

Summary: Today, Jeff hosts a rising RE talent from the badlands of Tennessee. Marie Reuters Lee is a name that’s gaining fame among top Tennessee realtors. The interesting thing about Marie’s journey is that she’s still somewhat a rookie, but one who has learned to harness the power of Social Media to greatly bolster her efforts. Listen to her story! Highlights: Intro Welcome: Marie Lee! Marie’s story. What tips and tricks does Marie know? Jeff on ‘Tips and Tricks’. What Marie is doing now. The 70% Marie’s platforms. Does Marie multi-purpose her content? How Instagram became Marie’s cornerstone. Maries #2. Marie’s posting cadence. Commercial time! Going through Marie’s Instagram. Explaining thumbnail choices. Some BIO tips from Marie. Jeff has 2 things to say. You need to hear this. Jeff reminds us of something. Did Marie turn some haters? The last question. Outro Resources: Follow Marie Lee! Instagram https://www.instagram.com/movemetotennessee/ Canva https://www.threads.net/ Links https://www.liinks.co/ Tags DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,

Summary: Tristan and Jeff are back with strategies and insights about 3 of the currently hottest Social Media platforms - X, Threads, and Facebook! Twitter has officially rebranded to ‘X’, while Threads continues to ride the hype train. Facebook, too, has surprisingly improved in standing over the last few months. All of these developments could mean huge impacts for your current approach, so best to stay updated and ahead of the trends! Highlights: Intro T&J have 3 things to discuss. Let’s talk about ‘X’ (Tristan) Parallel success on X and Threads. Find logically connective posts. Jeff is on Threads more. Commercial time! A Tristan story time. Meta’s diverse channels. What Jeff likes about Threads. Jumping to Facebook. A quick note on post-suppression. Why people stick with the classics. Jeff has a sound plan. Outro Summary: Tristan is back after a long while! Welcome back to the podcast champ! We’re taking things a bit easy this episode, so Tristan and Jeff will walk you through the latest happenings and developments within the Social Media space. There has been a resurgence in the popularity of text-based online interaction; tune in to this episode to get an idea of what you can get out of Threads and the newly renamed Twitter - ‘X.com’. Highlights: Intro Let’s talk about the next Social Media era. Monochrome is back! The secret to getting real engagement on X. The key to Threads… Jeff shares interesting ‘Big News’. Let’s cut to commercial. Tristan dives into X. Jeff: So about Linda Yaccarino… Tristan on the real opportunity for X. Text-posting on TikTok. Engagement is key. What Tristan is excited about. Outro Resources: Threads https://www.threads.net/ X https://twitter.com/ Tags DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,

Summary: Tristan is back after a long while! Welcome back to the podcast champ! We’re taking things a bit easy this episode, so Tristan and Jeff will walk you through the latest happenings and developments within the Social Media space. There has been a resurgence in the popularity of text-based online interaction; tune in to this episode to get an idea of what you can get out of Threads and the newly renamed Twitter - ‘X.com’. Highlights: Intro Let’s talk about the next Social Media era. Monochrome is back! The secret to getting real engagement on X. The key to Threads… Jeff shares interesting ‘Big News’. Let’s cut to commercial. Tristan dives into X. Jeff: So about Linda Yaccarino… Tristan on the real opportunity for X. Text-posting on TikTok. Engagement is key. What Tristan is excited about. Outro Resources: Threads https://www.threads.net/ X https://twitter.com/ Tags DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,

Summary: In his captivating and insightful explanations, Allen Taylor demystifies the complexities of blockchain, bringing clarity to this revolutionary technology. With his expertise, he navigates through the intricacies of decentralized ledgers, smart contracts, and cryptographic security, making it accessible for both tech enthusiasts and newcomers. Highlights: Intro Who is Allen Taylor? Allen on Online Marketing Allen's Take on Threads Web 3.0 Centralized VS. Decentralized Platforms In Terms of Security... Blockchain Explained Is Web 3.0 built to Deplatform? Niching Down How to Start Planning Ahead with Web 3.0 Let's Talk About Monetization Allen's Parting Message Outro Resources Mentioned: Facebook: https://web.facebook.com/profile.php?id=100079320214929 Twitter: https://twitter.com/allen_taylor?s=21&t=PlX6GJIwFmsOITsaLoIMbA Website: Authorallentaylor.com Tags DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork, videomarketing,

Summary: Jesse Stein is another great guest we have on for today, and he’s been building businesses for years! Jesse is a tech savant and is the founder and creator of the smart scripting platform Audience.co. He’s taking us on a trip down memory lane today while sharing some personal insight on how we can leverage the various digital tools that are now available to improve audience connection and brand personability. Get those notes ready! Highlights: Intro Jesse Stein: From tech beginnings. Another version of AI. Jesse before his first company acquisition. Jesse’s pricing psychology. Where you can get ahead. Talk about what you know. Commercial time. Some video extra credit. E.A.T.E Google Ranking. Jesse on writing and AI. Will Google Bard help SEO? So, Audience.co? Audience.co CRM element. Outro. Resources: Follow Jesse Stein! https://www.audience.co/ https://www.sportsmemorabilia.com/ LinkedIn https://bit.ly/JesseStein-LI Instagram https://www.instagram.com/jesse.steinn/ Temi https://www.temi.com/try-rev Hootsuite https://www.hootsuite.com/ Writer Access https://www.writeraccess.com/ Tags DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork, videomarketing,

Summary: Zachary Foust, better known online under the handle @ZacharyLoft, is a content creator and proven Real Estate professional. The charismatic and highly entertaining ‘Zach’ was one of our guests at SocialCon, and this episode is about his key takeaways from the event, as well as his current and future Social Media plans. Zach is one of the people we would recommend following and learning from online, so learn more about him and his methods by tuning in! Highlights: Intro Zach’s thoughts on SocialCon. Zach’s recent subs boom. Zach: Super SEO-friendly content… Jeff shares something real quick. The factor of ‘Luck’. Zach’s response to hyper-nichism. Aaaaand - cue commercial! Tristan, quickly, say something! Zach’s plan is his alone. Quick playoffs discussion. Let’s talk more about the 3 Cs. Where differentiation happens. Why Zach quit his job. What’s next for Zach? Jeff: In closing… Outro Resources: Follow Zack Foust! https://linktr.ee/zacharyloft LinkedIn https://www.linkedin.com/in/zachary-foust-loft/ Facebook https://www.facebook.com/profile.php?id=100009690497109 Instagram https://www.instagram.com/zachary.loft/ TikTok https://www.TikTok.com/@zacharyloft Twitter https://twitter.com/ZacharyLoft YouTube https://www.youtube.com/channel/UCluiO_VhqVk84zfmX9s_eKg Business Video School https://www.bizvideoschool.com/ Tags DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork, videomarketing,

Summary: As AI continues to evolve and gain popularity, we will continue to explore and discuss the various benefits of AI at a high pace and level. Since Social Media moves at an equally fast rate, AI adoption has been greatly augmented, especially in the last couple of months. Joining us today to talk more about AI and its various applications, specifically for Real Estate, is special guest Martin Metzdorf! AI is transforming the entire Social Media landscape, and while there are certain concerns about its scope and usage, there’s no denying that those who refuse to embrace it will eventually get left behind. Highlights: Intro Martin kicks things off. Using Sillaby for Real Estate. How Martin tweaks his AI-assisted scripts. Sillaby recap. Cross-using AI tools. Rehash: ChatGPT. A quick commercial. A funny ChatGPT example. Martin on Superus.com Video.ai Looking at current AI advancement. Warning: AI can be a time-suck. AI suggestions by Martin. Potential challenges with AI. Outro. Resources: Follow Martin Metzdorf! LinkedIn https://www.linkedin.com/in/martinmetzdorf Facebook https://www.facebook.com/martin.metzdorf/ Instagram https://www.instagram.com/martin_metzdorf/ TikTok https://www.tiktok.com/@martinmetzdorf Sillaby https://www.syllaby.io/ ChatGPT https://chat.openai.com/auth/login Superus https://www.mymap.ai/ Vidyo.ai https://vidyo.ai/ Descript https://www.descript.com/ Midjourney https://bit.ly/Midjrny Lingosync https://lingosync.ai/ Tags DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork, DrunkOnSocial/TikTok, DOS/TikTok, videomarketing,

Summary: The take up of generative AI has boomed in recent times. True enough, AI tools have proven that they can greatly reduce workloads and improve efficiency, and even creative capacity. As such, there might be some use cases of AI that you might not be leveraging, especially if you’re in the Real Estate business. Today on the podcast, Jeff and special guest Chris Tamm talk about how you can and should be using AI to bolster your Social Media Real Estate efforts. Highlights: Intro Welcome, Chris Tamm! The history of Chris. How long Chris has been working with AI. What caused the generative AI boom? How Jeff makes use of the likes of ChatGPT. Will AI replace human effort/s? Don’t embrace mediocrity. Running into emotional context-switching. Where to focus on AI within the RE industry. Chris ranks his 5 top AI products. ChatGPT + MS Excel. Screen Share: Balancing with ChatGPT. Descript. Other use cases for Descript. Midjourney. Dall-E. Adcreative.ai. Recap & Wrap up. Outro Resources: Follow Chris Tamm! LinkedIn https://bit.ly/TammLinkedIn Facebook https://www.facebook.com/chris.tamm.33 Instagram https://bit.ly/TammInstagram Firepoint https://www.firepoint.net/ ChatGPT https://openai.com/chatgpt Descript https://www.descript.com/ Midjourney https://bit.ly/Midjrny Dall.E https://openai.com/dall-e-2 Adcreative.ai https://www.adcreative.ai/ Tags DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork, DrunkOnSocial/TikTok, DOS/TikTok, videomarketing,

The future of Social Media also lies with the youth. More and more young people are becoming Social Media pros and have used the various platforms to become leaders in business and education. Dylan Huey is one such character, and today, he’ll be joining Jeff on the podcast to discuss how Web newcomers and veterans alike can use Social Media to further their business growth, as well as learn about the evolving elements of the social landscape that makes Social Media such an effective marketing tool. Episode Highlights: The Floor is Dylan’s How Dylan structured his ‘Club’. Dylan’s dynamic brand growth outlook. How to address Social Media skepticism. Jeff (Q): What should we be looking at as ‘Early Adopters’. Copycatting is on the way out. The best social app to gain the biggest following. Dylan personally hates making YouTube videos. The example of Discord. YouTube is already a legacy platform. Was Dylan leaving out Facebook and Instagram? Jeff’s ‘Top’ platform. The thing with TikTok, according to Dylan. Jeff would still go wth Facebook. Dylan’s parting words. Resources: Lemon8: https://www.lemon8-app.com/ CapCut: https://www.capcut.com/ RSVP for SocialCon S2: https://drunkonsocial.mykajabi.com/offers/6i5bQuAU/checkout Follow Dylan Huey! [email protected] https://flash.komi.io/ https://dylanhuey.me/ https://www.rodinflash.com/ YT https://www.youtube.com/channel/UCYs6Hkk55YwzaaxlsfJE4jA IG https://www.instagram.com/rodinflash/ LinkedIn https://www.linkedin.com/in/dylanhuey40/ FB https://www.facebook.com/rodinflash Twitter https://twitter.com/rodinflash?utm_source=hoobe&utm_medium=social TT https://www.tiktok.com/@rodinflash Tags DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork, DrunkOnSocial/TikTok, DOS/TikTok, videomarketing,

Summary: SocialCon was a huge success! So much so that Kyle Draper hosts this episode of The Social Genius Podcast to discuss with Tristan and Jeff their biggest takeaways and realizations from this ‘One of a Kind’ conference. SocialCon is an event by and for Social Media, so tuning in could supply you with valuable insights to add to your own approach. The road to SocialCon Season 2 begins! Episode Highlights: Intro Jeff starts breaking the ice. What’s your one big takeaway from SocialCon? Tristan’s take. Now it’s Jeff’s turn. Jeff explains the ‘Keenya Effect’. Kyle drops his 10 Cents. Playing through criticisms. The attractiveness of imperfection. Kyle (Q): Can people do intentional RE videos this way? The example of @Zillowtastrophes. Why mobilization is challenging. Riding out the views wave. How Tristan now does it. Kyle’s major criticism with SocialCon. Followers are byproducts. What J & T think about AI. Now it’s Jeff’s turn. The AI contradiction. What Jeff is most excited about for SocialCon S2. Jeff is reminded of one other takeaway. Outro. Resources: RSVP for SocialCon S2: https://drunkonsocial.mykajabi.com/offers/6i5bQuAU/checkout Follow Kyle Draper! https://linktr.ee/coachkyledraper https://www.kyledraper.com/ YT: https://www.youtube.com/channel/UC86WaoQV1AV1gw7-G8Ps50Q IG: https://www.instagram.com/coachkyledraper/ LinkedIn: https://www.linkedin.com/in/coachkyledraper/ FB: https://www.facebook.com/CoachKyleDraper/ Twitter: https://twitter.com/coachkyledraper TT: https://www.tiktok.com/@coachkyledraper Pinterest: https://www.pinterest.ph/kylerdraper3/ ------------ Tags DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork, DrunkOnSocial/TikTok, DOS/TikTok, videomarketing

Instagram And Facebook's Latest Innovations You Need To Be Aware Of., EP 113 Instagram And Facebook's Latest Innovations You Need To Be Aware Of Meta is innovating on both Instagram and Facebook and in this episode of the #socialgenius podcast we wanted to share two daily shots where we break down what is new with each platform and how you should consider using the feature for your content creation. Episode Highlights: Jeff shares that Instagram Adds the capacity to display up to 5 links in your profile Bio as a new update. The Bio is the representation of what your business is, what your brand is, who you are as a human. Jeff recommends putting a link in your bio like Instacard as a one stop shop for your audience. People go to social media to be entertained, get educated, kill time, not to be sold anything. Jeff suggests that if you are in real estate don’t put your website link to your bio, It’s like telling the audience that you are about to sell something. Jeff shares his screen to show why he chose instacard as a one stop shop. Connect with Jeff if you have any questions so he can help you and show you how it can help you increase the engagement and the connection you will make on Instagram. Facebook is testing a new AI generated story, based on your previously shared images. AI is now potentially going to make it easier for you to create content. Many of us lack in the creativity department, we lack knowing what to post every day. As describe by Facebook “Allow Facebook to suggest high-quality, ready-made stories for you using advance photo and video data, including image quality, location, the presence of people or animals” Think about it as a more consistency tool. Both Facebook and Instagram have been looking to better align with behavioral shifts towards stories and private messaging. And for Facebook, that comes from engaging with their friends and family, via their established social graph, which is an element that other apps can’t relate to. Continue to follow DrunkOnSocial we will tell you what to be using based on what we’re testing. Resources Instagram Adding Capacity to Display Up to 5 Links in Bio https://drunkonsocial.com/instagram/instagram-adding-capacity-to-display-up-to-5-links-in-bio/ Facebook Tests AI Generated Stories From Past Shared Images https://drunkonsocial.com/meta/facebook-tests-ai-generated-stories-from-past-shared-images/ Tags DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork, DrunkOnSocial/TikTok, DOS/TikTok, videomarketing,

How To Create Authentic Influence For Your Social Media Following, With guest Rene Rodriguez Author and Social Media influencer Rene Rodriguez joins @jeffpfitzer on this week's episode of the #socialgenius podcast and guides us toward becoming more effective communicators, influencers, and content creators Episode Highlights: Jeff introduces the guest Rene Rodriguez who is the author of Amplify Your Influence who uses his expertise in the field of neuroscience, body language to solve some of the toughest challenges in leadership, sales, and change. Rene talks about the first thing you need to do to start creating content, Understanding the Skill set of creating content. Jeff asks Rene what will be the best advice to the people who already are quitting before they continue. Rene shares that his first studio is his webcam and talks about how he started and his struggles in creating content. Learning from mistakes and the importance of consistency. Be the content, Create Authentic content. Rene said Everything can be a content just make sure there is a value point. Jeff asks Rene what will be your advice to a person who doesn't know how to edit anything and can’t afford to pay an editor. Rene shares there is a great app called CupCat that makes editing easier. Find editors in fiverr.com who can do $25 videos. Be Creative and Resourceful. Rene shares his thoughts about the assistance of AI in multiple formats. Concept of Ethos. What is the essence of who you are? Rene asks Jeff “who are you and what makes you unique?” Understanding the Ethos of your brand. Build your social media strategies with your Ethos. Something that is trending has nothing to do with you. “A thousand followers who believe on what you believe and love what you talk about is way more powerful than a hundred thousand people who don’t even know who you are” – Rene Rene shares the reason why he decided to start over with his social media. Rene talks about how to create your own Ethos. Understanding your ethos, origin story of that and leveraging that into what it means today and how to connect those dots into creating a story. Life's a stage. You need to strive for one to many, that’s when your business starts growing. Rene talks about the meaning of Influencer. Connect and learn more with Rene in Instagram Learnwithrene, Website meetrene.com/about Rene's message to listeners to continue to learn and grow, if you work hard during hard times the easy times will be incredibly beautiful. Resources https://www.meetrene.com/about https://www.instagram.com/learnwithrene/ https://the-amplifii-podcast.captivate.fm/

Why The Blue Checkmark On Twitter Might Be Worth Paying For! Did you hear about what Twitter is doing with legacy blue checkmarks? Tune in to this week's episode of the #SocialGenius Podcast brought to you by #DrunkOnSocial to get the latest update and hear the hypocrisy of our political leaders using TikTok as they consider doing away with it. Episode Highlights: Jeff talks about the purpose of the blue checkmark Tristan Share his screen and show the website about.meta.com where you can get verified and you can see what exclusive features include. Jeff believes that Facebook will reward the user and creator that pays them money. Tristan asks Jeff if he is willing to pay $49 - $59 for more reach, for a different color check mark? Twitter has blue, gold, and gray checkmark options in the app. Jeff thinks Facebook should do an increased cost for more reach. Twitter’s going to start removing legacy blue checkmarks in the app, you’ll have to pay $8 to keep it. Tristan shares he doesn't agree with how TikTok is being handled, where the government is telling us what app we can or can’t use. Jeff said this is not about meta trying to suppress TikTok this is now about the government. A certain politician who even signed off on the bill without even fully understanding and knowing what they are signing off on. Tristan doubted the people leading us who don’t fully understand the internet, social media or technology. Why Jeff mentions our government is insanely hypocritical with social media. Jeff shares his thoughts about the Article: White house recruits TikTok influencers to reach young voters with key messaging. The Biden administration realized the influence of social media. The public motive has been, “we need to ban TikTok '' but the real motive is actually to gain control over what we can see, to gain data '' The Biden administration marketed themselves using Instagram and Tiktok. Follow Drunk on Social so you can get the information without political agenda on what is happening on the social media landscape so you can use it to grow and improve your business. Resources Meta Verified https://about.meta.com/technologies/meta-verified/ Why Pay for Twitter Checks https://drunkonsocial.com/twitter/why-pay-for-twitter-checks/ What is really happening here? https://www.instagram.com/p/Cq3CKL1vfQZ/ White House Recruits TikTok Influencers https://drunkonsocial.com/tik-tok/white-house-recruits-tiktok-influencers/

How To Generate Businesses Leads On Social Media With Keenya Kelly Be prepared because your content could very well go viral on Tik Tok. On this week's episode of the #SocialGenius podcast, @JeffPfitzer talks to @KeenyaKelly about the keys to finding and capturing business leads on social media. Episode Highlights: Jeff Introduces the guest Keenya Kelly and shares what inspired her to become what she is today. Keenya talks about being a multi-purpose cyber person. She shares what she is doing before Instagram and Facebook. Jeff shares his back story and experience in TikTok. How Keenya started to learn and embrace TikTok. Jeff asks Kelly What is her opinion about TikTok getting banned. Why social media has become so powerful. How you can use TikTok for Business. "As a business it's important to learn the culture of what's happening in the platform and then create content that will be relevant and creative enough to reach your target customer” Keenya said Why you should embrace and move forward with TikTok How you can apply TikTok in any type of Business. What to do when you get viral in TikTok, Keenya has advised. Keenya gave a sample idea that people can use and apply with their business in Tiktok. How she helps the people with their business. Keenya advised people who are scared to be on camera. Real Estate on TikTok. Why it is important to create content that is not boring. Boomers’ generation became the majority of growth in social platform Jeff shares how an agent ended up getting 5 million with transactions because he posted his video on TikTok. “If you don’t know how to make a great video you can have someone do it for you.” Keenya said Keenya talks about TikTok Innovation. Jeff gives tasks and ideas about what you can try in TikTok. Lemon8 is next for Keenya. Jeff talks about why you should embrace TikTok. “As business people we have to make sure we don’t just focus on what we do we’re also marketer” Jeff talks about how things are innovating incredibly fast and it is not going to slow down. Keenya said “I know it can be scary to try something new but what if you actually succeeded this, stop being old school and just go and see what is going on there and embrace it" If you want to learn more from Keenya you can search @KeenyaKelly in any platform or you can send email at [email protected] Resources: Facebook http://www.facebook.com/keenyakelly/ Instagram http://www.instagram.com/keenyakelly/ TikTok http://www.tiktok.com/@keenyakelly/ Twitter http://www.twitter.com/keenyakelly/ YouTube http://www.youtube.com/keenyakelly/ Pinterest http://www.pinterest.com/keenyakelly/

We Value Your Feedback about SocialCon #DrunkonSocial followers, we had some great feedback from SocialCon 2023 and wanted to share it with you on this week's episode of the #SocialGenius podcast. Tune in to hear about the speakers, the availability and interaction with influencers, and the business ideas generated at this year's event. Episode Highlights: Jeff and Tristan share and answer some valuable feedback from the SocialCon event. Responses from the question "what were your biggest takeaways and aha moments, what struck you the most?" Stop the scroll shirt can be order in drunkonsocial.com Their response to "How bad realtors need training on social media" Structure and planning of the Social Con Event. Plan for next year's event. Tristan talks about the good things that happened in the event. Jeff shares message from one of the speakers about pro diversification "If you're more of an advance creator you want to diversify and be specific to the platform, if you're not super advance it's ok just spread the same content across every platform, depends where you at in the journey" Tristan asks Jeff "What's your favorite or most unforgettable happening from the event? Jeff and Tristan share their experience about the VIP Suggestions that they can do for the next event. What they can continue doing for the next event. Things they can stop doing for the next event. Jeff and Tristan answers one of the feedback "don't be on your phone as the host of the event on stage" Why can't they please anybody? Jeff addresses the breaks on the event. Tristan and Jeff share the feedback from "how satisfied are you with the overall experience" Who would you like to be as our next guest panelist for social media real estate pace? Resources SocialCon website - https://socialcon2023.com/ Get the SocialCon Recording - https://tstream.ticketspice.com/socialcon-2023-drunk-on-social Special Offers from Speakers and Sponsors - https://linktr.ee/socialcon2023 Feedback Form for Live/Virtual Attendees - https://forms.gle/jjxiL2WLM8ajyXLh9 Order Our Swag - https://drunkonsocial.mykajabi.com/offers/SopPVCRR/checkout

Social Con 2023 Recap Did you miss our live Social Con 2023 event? In this episode of the #SocialGenius podcast, @JeffPfitzer discusses what you missed and why you should consider getting the replay and attending the next event. Jeff also discusses the honest feedback and the changes that will be made in the future. Tune in now. Episode Highlights: Jeff shares his thoughts, responses, feedback from the attendees and what you miss about the Social Con event in LA. Jeff explains the layout of the event. “We’re watching people doing it on a higher level coming from another industry and taking those ideas and executing them around in our industry, it helps our businesses grow immensely” Jeff says. Jeff shares the primary point and the driver behind this conference. Jeff talks about innovating and understanding how to apply what a social media influencer - a marketer is doing. Jeff talks about the amazing people that brought great contributions to the event. Check how you can get access to the recording of this event. Jeff gives a message about the schedule of this event. Jeff says, "there was so much gold with the networking" Jeff shares why he always asks the speaker and the panelist to always be present. Jeff talks about how this event recording will be a game changing for you and your brand. Jeff response to one of the feedback “as a host, don't be on your phone when you're on stage" Excellent feedback, Suggestions, and changes that will be made in the future Why this event is valuable for you. Jeff shares what he is looking for people. Resources SocialCon website - https://socialcon2023.com/ Get the SocialCon Recording - https://tstream.ticketspice.com/socialcon-2023-drunk-on-social Special Offers from Speakers and Sponsors - https://linktr.ee/socialcon2023 Feedback Form for Live/Virtual Attendees - https://forms.gle/jjxiL2WLM8ajyXLh9 Order Our Swag - https://drunkonsocial.mykajabi.com/offers/SopPVCRR/checkout

Should You Pay To Be Meta Verified? Meta is now allowing you to become verified in the United States for Facebook and Instagram. Jeff and Tristan discuss the process and whether or not it is worth it for you personally or for your business. Tune in. Episode Highlights: Tristan says he was on board when Twitter started with the verified option and he pays Twitter for that. Tristan asks Jeff if it is worth it for Facebook and Instagram. Should you do for your business? As an individual? Jeff believes it may actually help your reach at some point and is protection from getting a clone + access to support which is so far pretty much non-existent. At about.meta.com you can see more information and click the join waitlist button. What does the process to get verified look like? Tristan goes to his Facebook to show the creator support tab where you can chat with a live agent. He has used it multiple times with people trying to hack your account and they always get back to you. At the very beginning of COVID, Jeff brought Tristan back into TikTok. He talks about how during the bad press for TikTok they were gaining momentum. If you have not listened to the podcast, Business Wars, look up SnapChat versus Facebook and you will learn a little bit about Zuckerberg, too. Tristan and Jeff wondered if Facebook was going to try to take out TikTok by going directly to the government, meaning Congress, senators, and people of power. Tristan says, “Google ‘Targeted Victory hired by Facebook”. Jeff talks about the anti-TikTok-ers and the debacle of Facebook and Google trying to take over and get rid of TikTok. Is it fair? What else will they be willing to do? The power of Facebook and Google is manipulating and a big concern. What can you learn about PR to grow your business? Jeff hates the thought of non-organic growth and explains why as well as the basis of PR companies. Jeff just recorded a fun little parody video where he put on a wig and pretended to be Joe Biden. Resources Mentioned: Business Video School: https://www.bizvideoschool.com/ Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagentsR Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ Meta Launches New Meta Verified Program in the US https://www.socialmediatoday.com/news/meta-launches-new-meta-verified-program-in-the-us/645360/ Meta Announces ‘Meta Verified’ Initial Test https://drunkonsocial.com/meta/meta-announces-meta-verified-initial-test/ Meta Verified to Solve Facebook Account Issues? https://drunkonsocial.com/meta/meta-verified-to-solve-facebook-account-issues/ Introducing Meta Verified https://about.meta.com/technologies/meta-verified Facebook Help https://www.facebook.com/help/creator Facebook vs Snapchat - Vanishing Act by Business Wars https://podcasts.apple.com/us/podcast/facebook-vs-snapchat-vanishing-act

How To You Use Video In 2023, With Nick Niehaus. Today on the episode, you’ll get to hear a little more of back to the basics on video while also touching on some of the new AI too with Jeff and guest, Nick Neihaus. They are also excited to announce a collaboration between Drunk on Social and Business Video School. Tune in! Episode Highlights: Nick Neihaus has been on the podcast before; He is a business partner and friend. He is a video expert; He and his wife run “Business Video School”. Nick explains how there are many different kinds of video and ways to use it and what their approach to it looks like. What is Business Video School and where/why was it conceived? Business Video School launched at the beginning of the pandemic and has been going strong since, with many eager to learn how to use video from the very basic beginning to communicate with ideal customers. Jeff talks about how they used to say video is the future but his narrative is changing. TikTok has changed everyone’s appetite for content. It is time to level up in your video making sure not to get left behind, he advises. There is still a high percentage of real estate agents and other professionals who do not use video. Jeff asks Nick, “Where do they start?” and “How should they be using video?” Nick talks about the evolution of video and how it compares to when email started. How are you going to generate referrals? Nick talks about building relationships and momentum. Are you too far behind? Jeff has advice if you think so. What does it look like to innovate? What about it scares you? Think about how people will experience video customer service and how it will affect expectations. Jeff says start giving your updates via BombBomb and see the impact it has. Jeff asks Nick what skills people need to start with the video communicating on a personal level. Jeff and Nick talk about simple ways real estate agents can enhance their business services with video easily. Nick talks about perspective for communicating well on video via Social and getting conversations started. Nick talks about marketing funnel videos and how to do them. You will learn overtime where to focus based on what your customers respond best to. A safe place to learn among peers for video is the Business Video School. See the link in the Resources Mentioned section. Jeff brings up AI and some of the designs he is aware of. Be Human is relatively a relatively new one. Jeff asks Nick to talk about AI and what opportunities it will bring. What is “Be Human” AI? In another few years, video will become drastically more scalable. What does that mean for you and your business? Where does AI come in? Resources Mentioned: https://www.bizvideoschool.com/ 1/2 off Bundle - Text the word Bundle to 3142746649 (Bundle includes Social Genius Coaching and Business Video School) Business Video School: https://www.bizvideoschool.com/ Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagentsR Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/

How Instacard Can Make It Easy For People To Find You Do you have a one stop shop website that you’re posting on all of your Socials that have all of the links to everything about you? You have heard of things like linktree or Beacon but Jeff has stumbled upon a platform that is way better. Today on the show, Jeff welcomes Alex Montalenti, the founder of Real Grader to talk about the awesome Instacard. Don’t miss out. Episode Highlights: Jeff introduces Alex Montalenti, who will also be on stage at Social Con. Alex shares his story and how he got started in real estate which all started with his Mom coming to the US from Romania. “48% of realtors say keeping up with technology is their biggest challenge”, says Alex. Alex went to the University of Vermont and took a class called, “Entrepreneurship 101”. He shares about his first project there building a website for a city in Vermont; That opened the door for him to start Burlington Internet Company building websites. Alex has always been solving problems for agents in the industry on the tech and internet side. He previously had a branding business also. “Submit your listings” is another business he had that took off but they couldn’t keep up with it as “kids working out of a garage”. “In 2018, he and his business partner built a software to measure 181 data points and tells you how you’re doing online and then built a way to fix it and then share the information. What is the Instacard? You can text it or share via QR code. Alex talks about how it went viral. Why are paper business cards not effective? Jeff asks Alex at the time he created Instacard, who the other players were in the market. Alex and Jeff talk about the benefits of Instacard including that it is a fraction of the cost of a website. As real estate agents, thinking about your bio on the Social platforms, you want it to be engaging. Jeff talks about the key characteristics. Alex says, “When somebody clicks on your website, most of the time you’re sending them to browse whatever they want to browse.” He says most real estate websites have way too many navigation links. How are the digital cards different? Instacard is very intuitive and user friendly. He had his kids and his mom try it out. Alex screen shares and walks through the features of the Instacard. Instacard also built an audit system so you can get graded on all of the platforms that you are on. What is a typical score and what are the most common flaws/mistakes? What are the capturing features of Instacard? How do you edit your Instacard? What images and visual features are there with Instacard? You can even add video! Want an easier way to get people to your reviews? Alex has advice. Instacard is desktop compatible too and can completely replace a website. Check it out @ getmyinstacard.com. Everybody thinks apps are the way to go, Alex disagrees and shares why. Instacard has the ability to request e-capture for contacts to save on the back end for easy storing as well. Go to socialgeniusinstacard.com for a special deal for this audience. An added value is that Alex’s team can gather your info to start drafting your card as well. Jeff talks about the value of authenticity that cannot be replaced by a robot. Jeff reviews the ability to choose what links you highlight. Resources Mentioned: Business Video School: https://www.bizvideoschool.com/ Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagentsR Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ Register to SocialCon https://socialcon2023.com/ Social Genius Discount on Instacard socialgeniusinstacard.com Instacard https://account.instacard.co/MyAccount/Login RealGrader Website https://www.realgrader.com/homepage https://www.erealtymedia.com/ Alex Montalenti's Instacard https://instacard.co/alex-montalenti/home Jeff Pfitzer's Instacard https://instacard.co/Jeff-Pfitzer/home

This Is What You Need To Know About Why Congress Wants To Ban Tik Tok. You have seen all of the articles and videos about TikTok going in front of our government under scrutiny… Today on the Social Genius Podcast, Jeff and Tristan have news to share about it that is going to blow your mind like it did theirs! It is fascinating…Tune in now. Episode Highlights: Jeff says, “the propaganda over the last 2 years has completely skewed what we believe about TikTok.” Jeff shares his screen to show you the articles of exactly what they have been reading. He explains what they look for when they are aggregating the sources to avoid biases. American business enterprise could be the agenda behind banning TikTok, specifically Meta and maybe Google who are threatened by the app because it is so innovative and advanced. TikTok is not controlled by any government, it is essentially a free forum for the truth unlike the majority of media that you now receive which is heavily controlled by business and government. Did you know that TikTok is not owned by China? Jeff tells who it is actually owned by, what else they own, and why it matters. TikTok employs 7,000 Americans. What about those jobs? Who is the founder of ByteDance and TikTok? Jeff talks about where he is based and how they started. The narrative you have heard recently will not match up with info Jeff shares about the apps. The TikTok equivalent in China is highly focused on beauty influence and shopping! Who should we really be fearing when it comes to control and Social? Jeff talks about censorship and why China doesn’t allow TikTok there. What about restrictions for young users? What could we learn? For years, China has tried to curb video game addiction. The problem is massive in the United States too. How do you minimize your kids' use of TikTok? Jeff talks about the fears that have been stirring in our country that are not reality. Jeff reviews 10 of the most popular free apps on Apple’s app store- they are developed by Chinese companies. Do you know where the apps on your phone are created? Jeff reviews the article, “TikTok CEO in the hot seat: 5 takeaways from his first appearance before Congress”, which you can also find in the Resources section of the Show Notes below. What about TikTok’s data collection services? Interested in learning more about Zuckerberg and how he does business? Jeff recommends looking up the podcast, Business Wars: SnapChat Versus Facebook. What if TikTok didn’t exist? Jeff calls out other causes and platforms that have the same issues that people are citing for TikTok. What is the job of most media companies? Keep it in perspective when you are consuming content. Be careful of the massive bias and be sure to educate yourself from multiple sources so that you can form your own opinion, not have it formed for you. Is the TikTok ban imminent or will the US just work to make it “safer”? Resources Mentioned: Business Video School: https://www.bizvideoschool.com/ Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagentsR Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ TikTok is owned by a Chinese company. So why doesn’t it exist there? https://www.cnn.com/2023/03/24/tech/tiktok-douyin-bytedance-china-intl-hnk/index.html TikTok CEO in the hot seat: 5 takeaways from his first appearance before Congress https://www.cnn.com/2023/03/23/tech/tiktok-ceo-hearing/index.html 4 key takeaways from the TikTok CEO’s House grilling https://www.washingtonpost.com/politics/2023/03/24/4-key-takeaways-tiktok-ceos-house-grilling/

What's Next For Facebook, Tik Tok, And Instagram? On today’s episode Tristan and Jeff laugh about people who make fun of them for different things and the points that they have hit on the head with Social Media. They are talking about the next evolution on the platforms ; Time to tune in! Episode Highlights: Tristan reflects on how when he sees videos they have posted in the past that have predicted what happened with Social. Now Meta is going to be adding a verified option. Jeff wants it and so does Tristan! Tristan and Jeff get messages weekly on proactive account protection and access to account support. What is changing? What new features are going to help with reach? WIll Meta give you a boost when you pay to verify? Jeff highlights TikTok’s new integration. Jeff talks about an article highlighting the most widely viewed domains. Is there an opportunity for Bing to make another Social outlet relevant because of Chat GPT? What are top posts? Jeff and Tristan are always talking about algorithm hacks because it is how you play the game. Where should you be spending your time? Jeff talks about ‘source of feed content Views in the United States.https://drunkonsocial.com/meta/metas-widely-viewed-content-report-2022/ Tristan mentions how the trends are showing how Facebook is now operating with many changes from the beginning of last year. Create original content. Why does it matter and who is going to see it as a result? Tristan and Jeff talk about Social Media prognostication. If you’re running a podcast and you’re putting it on YouTube, they are making it a lot easier to manage your podcast through YouTube Studio. If you’re going after YouTube, you should be posting more Shorts! Jeff recommends choosing wisely when you’re going live in Zoom to where you are going to get the most reach with that type and length of content. Resources Mentioned: Business Video School: https://www.bizvideoschool.com/ Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagentsR Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ Meta Announces ‘Meta Verified’ Initial Test https://drunkonsocial.com/meta/meta-announces-meta-verified-initial-test/ TikTok x Mercedes Benz https://drunkonsocial.com/tik-tok/tiktok-x-mercedes-benz/ Meta’s ‘Widely Viewed Content Report’ 2022 https://drunkonsocial.com/meta/metas-widely-viewed-content-report-2022/

What To Expect At SocialCon From These Guests, Panelists, and New Speaker Kennedy Social Con 2023, Drunk on Social’s first live event will be held on April 3rd and 4th in Los Angeles and feature some of the most nationally recognized Social Media influencers.The event will also highlight some of the most successful real estate agents who have built their businesses by executing unique and strategic Social Media strategies. On today’s episode, you will hear from five of those influencers who will give you insight on what you can expect from them at Social Con. Tune in! Episode Highlights: Jeff introduces his good friend, Rett Harmon at his office in Carrollton, GA and talks about the influences who will join Rett at the live Social Con event. Jeff advises if you don’t know Rett - go stalk him (Social links in Resources Section) and you will see why he is a marketing genius. Every holiday, Rett’s team does something very unique and very special. Rett shares a little bit about it and how they do a lot in the community. Rett has mailer campaigns and other cool things to share at Social Con. The influencers will be accessible and among the groups as well, not just as speakers on the stage. The way the event is laid out is very different. Jeff explains the format. Jeff talks about the vendors that will be onsite at the event to help build your Social Media as well. Jeff introduces Rachel Adams Lee from Northern California who is doing some amazing things on Social Media. Rachel shares a little bit about her story. She hit the “Top 1,000 Agents In The Country” in her third year of real estate and still has that today, ten years later. Rachel loves conversation with people. She realized the opportunity of creating effective Social Media messages to connect with many more people in a shorter amount of time. The reality is that people are doing one of two things on Social Media if they are doing well. Rachel runs 4 businesses through Social Media and will share her strategies, calendars, and samples for referrals. Rachel says, “Social Media can be this beautiful thing that makes you feel empowered…and it can also suck the life out of you and make you question everything you’re doing.” She will be giving you tools to set boundaries around that. Jeff and Tristan introduce Ed Stulak. How do you connect through video that is not a pre-recorded way? Ed shares how the best approach is the personable way. Don’t sell automatic conversation starters. Ed talks about retention and keeping followers as well as building business opportunities. If you don’t think Social Media is worth the investment, Ed has advice. You don’t want to keep swimming in a diluted pool of content and information. At Social Con, you will be equip to really innovate in a dynamic way because you are learning from top influencers across the board in other industries. Jeff introduces Ian who knows Tristan. He is based out of Long Beach, CA. Ian has been in real estate for 10 years, 3 years as a loan officer and 7 years as a real estate agent professional. Jeff asks Ian when Social Media became a big part of his business. Jeff asks Ian to share what he would say to people who think that Social Media is not professional. Ian talks about grabbing and retaining attention on Social. Social Con will also highlight influencers plans for what is next as well. King “Kennedy” Hart has almost 705,000 followers on TikTok. He shares some of the things that have positioned him in the Social world. Kennedy was born in New York and moved to New Jersey. He started on Social because of his love for music and then fell in love with content creation. He then moved to LA to commit to his journey. Jeff asks Kennedy to share how someone might duplicate a fraction of his success. If you feel “cringy”, he has advice. He also will talk about trend setting in your industry. Kennedy talks about YouTube Shorts and the opportunity it offers. Kennedy talks about monetization. How do you tap into monetization opportunities ahead? Thinking outside the box is where you will find success. Find it at Social Con! Resources Mentioned: Business Video School: https://www.bizvideoschool.com/ Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagentsR Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ Rett's Socials: Facebook https://www.facebook.com/rettharmonc21 Instagram https://www.instagram.com/rettharmon/ LinkedIn https://www.linkedin.com

Create Social Media Success By Providing True Value For Your Community, With Glennda Baker. On today’s episode, you are in for a treat as you will hear from Glennda Baker, a real estate agent out of Atlanta, Georgia who has exploded her Social Media Reach and therefore her continued business opportunities and success. She shares what has worked for her, best tips, and advice for leveling up. Tune in now. Episode Highlights: Jeff introduces Glennda who is a real estate agent in Atlanta, Georgia and always killing it on Social Media. Glennda shares what has helped move the needle for her the most in the last year. Two years ago Glennda started her video journey. She posted her first video on October 7, 2020 and now they are close to 1 million followers on TikTok, over 100,000 on Instagram and has changed the face of her business. Glennda recounts her growth on Social and the amazing opportunities it has afforded her. What does it mean that the conversation changes as you level up who you hang with? Tristan asks Glennda to share her personal experiences with it. Recently Glennda was at a conference sitting with women discussing building business, making their business bullet proof, profit/loss, and forensic of the numbers. If you think you’re too late to the game, Jeff and Glennda have validation and inspiration that it's not. “It's not about views, it's not about virality, it is about the value that you are bringing to your community, period”, says Glennda. What do you need to change about your content form? Give information that people are not getting from Google. Tristan asks Glennda how she got over the feeling of talking to herself when recording live video. Glennda says if people don’t like you they will scroll past you in less than 9 seconds and you won’t even know so your feelings don’t have to be hurt. Tristan asks Glennda where she goes live. She shares about her new series that will be starting. How do you make content that people will look forward to? Tristan asks Glennda what she is looking forward to doing in 2023. Jeff asks Glennda to share a personal goal from her vision board. Glennda says, “Time is not your most valuable asset, your attention is.” She explains how this plays out in her life. What are you distracted by that you should be devoted to? Glennda shares where you can find her on Social. Resources Mentioned: Business Video School: https://www.bizvideoschool.com/ Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagentsR Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ Facebook https://www.facebook.com/glenndabaker Instagram https://www.instagram.com/glenndabaker/ LinkedIn https://www.linkedin.com/in/glenndabaker/ TikTok https://www.tiktok.com/@glenndabaker?lang=en Twitter https://twitter.com/glenndabaker YouTube https://www.youtube.com/user/glenndabakerandassoc

On this very special episode #100, Jeff and Tristan personally invite you to their very first LIVE Social Con Event happening in April in Los Angeles. They are bringing in some of the most nationally recognized Social Media influencers to share ideas that will help you grow and they are on the podcast today to give you a taste of what you can expect! Episode Highlights: Jeff introduces London Laz. He has over 9 million followers on Instagram and he has been growing on YouTube now as well. “If you want to innovate, you have to get out of the box”, Jeff says. What can you learn from London Lazerson? He shares how he does a lot of coaching with other influencers, real estate agents, and other different industries. London talks about the importance of mindset. What makes you stand out? You have to create a foundation using principles from successful leaders but it also has to work for you. Don’t plan to go to Social Con to take 10 pages of notes and then come home and do nothing. Jeff encourages those seeking to attend to really consider all of the networking conversations that occur too. Jeff asks London to talk about his experience at events before he was the ‘famous guy’. What do influencers have to say about how not to waste your experiences? Jeff shares his and Tristan’s goal to expand growth for everyone. Jeff introduces Gigi Robinson who will be in LA also. Gigi Don’t just follow the leaders in your industry..consider those who are performing at the highest levels on Social Media in general. Gigi shares what she is most excited about for Social Con. How do you start from zero? Gigi has advice on where to start. She talks about the importance of confidence, not internalizing the success of others, and focusing on your own audience. Ever wonder how your “smaller amount of followers” can really benefit you? Tristan talks about the quality versus quantity of a following. What do you think about on day 1 of starting a business account? Gigi talks about the powerful perspective of numbers of people. Is Social Media ruining us or how can you ensure to channel it for good? Keenya introduces herself and shares what the audience can expect from her that is.different than what they are used to. Jeff asks Keenya what she would say to the agent or professional who says that Social does not work for them and don’t think they can be convinced otherwise. Keenya wrote a book called, “Before You Quit Your Job”. She is going to bring it to the event and may even give some away. Austin Armstrong’s Instagram subscription is up over 500K. He joins the show and talks about the growth he has seen since August. He willl be a keynote speaker at the event. Jeff and Austin have advice for getting off the sidelines. Remember that trolls stoke your algorithm. Jeff asks Austin if the revenue is real. Austin shares his perspective on what he is looking ahead to. Register to SocialCon - https://socialcon2023.com/ London's Socials: TikTok https://www.TikTok.com/@londonlaz? Website https://bio.link/londonlaz/ Instagram https://www.instagram.com/londonlaz/ YouTube https://www.youtube.com/channel/UCrX8kgrohpsvFWx2KzbPFcw Facebook https://www.facebook.com/london.lazerson LinkedIn https://www.linkedin.com/in/londonlazerson/ Gigi's Socials: Instagram https://www.instagram.com/itsgigirobinson TikTok https://www.tiktok.com/@itsgigirobinson Twitter https://twitter.com/itsgigirobinson YouTube https://www.youtube.com/channel/UCwVPXvAfyUIZIja9EmequSw LinkedIn https://www.linkedin.com/in/gigirobinson/ Facebook https://www.facebook.com/itsgigirobinson Keenya's Socials: Facebook http://www.facebook.com/keenyakelly/ Instagram http://www.instagram.com/keenyakelly/ Tik Tok http://www.tiktok.com/@keenyakelly/ Twitter http://www.twitter.com/keenyakelly/ YouTube http://www.youtube.com/keenyakelly/ Austin's Socials: TikTok https://www.tiktok.com/@socialtypro YouTube https://www.youtube.com/socialtypro Instagram https://www.instagram.com/socialtypro/ Facebook https://www.facebook.com/Owwstin LinkedIn https://www.linkedin.com/in/austinarmstrong90/ Pinterest https://www.pinterest.ph/socialtypro/

Three Things You Need To Know About Facebook, Microsoft's Bing, and YouTube- EP 99 Did you know that Tik Tok’s growth has stalled and Facebook is trending? What about Microsoft posing a threat to Google with its new feature on Bing? Stay tuned for today's entire episode because we are sharing three daily shots and the last one will even let you know how you can earn college credits on Youtube. Don’t miss it! Episode Highlights: YouTube is beating out the rest of the Social Media outlets. What are they doing with education opportunities? Tristan explains what ‘Study Hall’ is and reviews the article released by YouTube. Jeff outlines the opportunity for educators to monetize what they are already doing on YouTube. Social Con 2023 has some amazing speakers and is coming up in April. Tristan shares the details. Jeff asked Tristan if he noticed his friend requests going through the roof on Facebook. It is not bots or other spam either. Tristand and Jeff discuss the changes that have driven the increase. What are the top two reasons that people go to Social Media? Tristan talks about it and shows updates from his personal Facebook. Jeff and Tristan walk through changes to make on your Facebook account. What do you need to know about insights?How do you better understand your audience? How is the personal feed on Facebook changing? Did you know that Facebook not only notices when you click but also when you stop Scrolling? This ability has also helped them bring back more of what people want- seeing their actual friends. What percentage of posts are going to be community based on the feed? What differences will you notice for Facebook on mobile versus desktop? Tristan talks about it. Tik Tok is trying to revamp their creator program because they noticed their growth stalled. Tristan shares the graph and article that breaks it down. YouTube gives away 60% of its revenue and is always looking to expand. Jeff and Tristan share their opinions on the platform and key points to think about for your strategy for business. You need to diversify. Tristan and Jeff look at the challenges facing Tik Tok and the concerns of its future. What does the government ban on Tik Tok look like? Why is it still being pursued? Jeff shares his shifted opinion on TikTok as well as his opinion on how to know what to make your ‘cornerstone’. Jeff shares a message with another lead that came because of established credibility. He talks about the importance of honing in on a geographic area. It doesn’t have to be about your business…eyeballs equal opportunity. Chat GPT has announcements. Google doesn’t want to fall behind so they are rushing into some changes. Jeff and Tristan how this may be the first time they are threatened. Tristan explains the difference between Chat GPT and GPT 3 and GPT 4. Social Media is changing so fast because of Artificial Intelligence. What do you need to know? Resources Mentioned: Business Video School: https://www.bizvideoschool.com/ Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagentsR Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ Daily Shot #29 - YouTube Launches New ‘Study Hall’ Register to SocialCon - https://socialcon2023.com/ YouTube’s New ‘Study Hall’ https://drunkonsocial.com/youtube/youtubes-new-study-hall/ Daily Shot #30 - Facebook is the new trend? Social Shot #31 - TikTok, Twitter, Facebook and Instagram. Let's talk! TikTok’s Creator Fund Stalls https://drunkonsocial.com/tik-tok/tiktoks-creator-fund-stalls/https://www.bing.com/ Google’s New ‘Bard’ Writing AI https://drunkonsocial.com/google/googles-new-bard-writing-ai/ An important next step on our AI journey https://blog.google/technology/ai/bard-google-ai-search-updates/ ChatGPT: https://chat.openai.com/?__cf_chl_tk=K6QdxcboF58yDdfMcUoFZ_FmUo.RiUQC9D1IxLTvjIE-1676395597-0-gaNycGzNFzs https://platform.openai.com/playground

Do These Simple Things When Creating Video Content, With Zachary Foust How do you gain attention effectively on videos? On this week’s episode of the Social Genius podcast, there is another incredible speaker from The Taste Of Social Con Virtual Event. He shares great ideas for creating content, how to develop hooks, and how to simply solve problems for your followers. Tune in! Episode Highlights: Jeff introduces Zachary Foust, who is an independent realtor in Delaware. Tristan asks Zach what he is focusing on for 2023 when it comes to Social Media. As real estate agents, you may think you just need to follow the trends on Reels or TikTok but there are other aspects that you need to follow that up with; Zachary reviews some systems around content. Zach says Facebook has been consistently getting more organic reach. What about YouTube Shorts? Zach shares how he and his team are really kicking it up a notch there. How can you not have an entire staff to create a bunch of content? “A lot of people want to hear about homes”, Zach says. Why do videos go viral? What is important right now to focus on that is already gaining attention and you can jump on board with? Zach says the first thing he is looking at the hook. Where is your competition? You have to play the game and understand that you’re up against the attention grabbing mechanisms. Zach shares some examples of people who are doing a good job using trends that are working elsewhere and giving them a real estate business. Everybody's good at different things. You need to put yourself at your highest and best use. Tristan asks Zach how he comes up with his hooks. He talks about what makes up agood hook in general. How do you consistently stay on Social without getting sucked in? Zach also warns against trying to just make one thing work. He also says don’t assume you’re just not doing anything good when you may not have reached the right people yet. Do you find priority in making time for content? Jeff talks about how they study YouTube trends because that is the driver on video trends. You have to be changing the look of your videos throughout or you will lose people. Zach agrees that if you’re just rambling for 15 seconds you’re gone. “There are great storytellers, too”, Tristan says. Zach adds advice for a hook structure in that regard. Zach talks about the psychology behind numbers and having some sort of expectation of what consumers are going to get. Exactly What To Say is one of the books Zach has read multiple times. He shares a few others that have been key for him. Zach reviews Frame Rate and how he uses it. What is the main point of the post and what is the success metric for that? If you know the consumer's intention, you can get their attention. Resources Mentioned: Business Video School: https://www.bizvideoschool.com/ Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagentsR Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ Zachary Foust: Facebook: https://www.facebook.com/profile.php?id=100009690497109 Instagram: https://www.instagram.com/zachary.loft/ LinkedIn: https://www.linkedin.com/in/zachary-foust-loft/ TikTok: https://www.TikTok.com/@zacharyloft? YouTube: https://www.youtube.com/channel/UCluiO_VhqVk84zfmX9s_eKg Twitter: https://twitter.com/ZacharyLoft Website: https://linktr.ee/zacharyloft Spotify: https://open.spotify.com/show/01SPZKZMlcmjShrETfHnEt?si=vzsZdLr7T6-D4AgdpVLPPA&nd=

2023 Planning Tips For Facebook, Instagram, TikTok and Twitter Today, Jeff and Tristan are back for a long form episode to talk about what you need to look at for 2023 on Facebook, Instagram, TikTok, and Twitter. Get your notes ready for strategy planning. Don’t miss this one! Episode Highlights: Facebook is still the third most visited site in the world right under YouTube as Social Media. They have been turning things around and the algorithm is getting better. Tristan discusses how the changes have affected user experience and engagement. “Don’t stop using reels”, Tristan advises. What should you be posting on the feed? Jef shares his focus on reels on Facebook and where he starts. Are Facebook Groups still relevant? Tristan talks about what he is noticing on the Facebook feed. Shorter text descriptions perform really well. What else should you consider for grabbing attention on the platform? How should you summarize your videos in descriptions? Is there significance in post impressions? What is working on Instagram? Tristan hints that simple pictures might start performing really well…static pictures with music. Green screen and TikTok? Tristan lists the things that are specifically working for them and the things that you need to work on Instagram because they Jeff shares the 2 things that do not perform well on Instagram right now because of what audiences have gotten accustomed to. They give their opinions on remixes and duets. Tristan lists the things that are specifically working for them and the things that you need to work on Instagram because the platform is telling you to. Jeff shares the 2 things that do not perform well on Instagram right now because of what audiences have gotten accustomed to. Tristan talks about how other people are using crisp audio. Jeff says he thinks sometimes the microphone holding is something aesthetic. When you plan for TikTok, it is all about hooks! Jeff shares a story from a friend where a shifted video cut 30 seconds to 15 and without music did significantly better…sometimes you can be overly creative..so always take into consideration what the audience wants from that particular piece of content. Jeff shares some of the top examples of hooks on TikTok Trsitan gives advice for chat GPT. On the Drunk on Social Website blogs, you can find all of the great articles Jeff and Tristan have referenced on the show. Be intentional about hashtags. What is an adequate amount of posting? Geo-news is a great thing for real estate agents. Jeff tells you how to utilize it. What is happening on Twitter? Tristan thinks it is still gaining steam. He gives a “3 C’s”approach to using the platform: concise, clear, and conversational. What is most important and how do you do it? “Pay attention to chat GPT but don’t get lazy,” Tristan and Jeff advise. Business Video School: https://www.bizvideoschool.com/ Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagentsR Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ 2023 Planning Tips for Facebook https://drunkonsocial.com/meta/2023-planning-tips-for-facebook/ 2023 Planning Tips for Instagram https://drunkonsocial.com/instagram/2023-planning-tips-for-instagram/ 2023 Planning Tips for TikTok https://drunkonsocial.com/tik-tok/2023-planning-tips-for-tiktok/ 2023 Planning Tips for Twitter https://drunkonsocial.com/twitter/2023-planning-tips-for-twitter/ Register to SocialCon! https://socialcon2023.com/

Focus on These 3 Things with Instagram in 2023 What is the best cadence, days and times to post? You are going to want to tune into this episode for the tips to focus on this year as well as details and discounts for The Social Con event coming up in April! Tune in now. Episode Highlights: Instagram and YouTube are the ones to watch for 2023. What do you need to know to stay on the forefront of trend and strategy? Did you know that Instagram Chief wrote an article outlining key areas of focus for the App? Jeff shares it. He and Tristan think that Adam Mosseri is the trick to Instagram. Why? In 2022, Instagram reached the milestone of 2 billion monthly active users but the article Tristan and Jeff are reading talks about the loss of identity there as well. What are the challenges? Tristan reads Adam Mosseri’s goals and focus with Instagram for the coming year. What about AR and 3D? Why is Instagram still arguably better than TikTok? Things are going viral again on Facebook with more engagement and followers are actually seeing content and not getting hidden without the prioritizing of marketing. What do Instagram and Facebook have in common? Jeff says, “I guarantee in 2023 that we are going to see a ton of AR and VR integration on Social.” What are Notes on Instagram? How do you use Stories vs. Notes? Know your audience. Ask questions that spark conversation. Do you utilize DM? Tristan talks about the value. How do you improve your Social Media Marketing Strategy with days and times to post? Tristan reviews and article by Giraffe Social Media that covers Social Media Tips for engagement on Instagram, Facebook, LinkedIn, Twitter, Pinterest, and TikTok. Jeff talks about his experience with timing posts. Tristan interviews Bryan Wong who wrote a book called “The Towel of Alibaba”. He shares interesting insights and info about how Chinese Social Media is more advanced. Jeff talks about how they're doing a lot of trainings lately about the 5 Best Video Techniques that you should be using in your business and he lists them. Jeff gives an example of limiting beliefs and a story of his daughter who is a newly licensed realtor. What impact does auto-posting have on the algorithm? Tristan shares the details of Social Con in April. Tristan and Jeff highlights the people who will be there and the value they will bringing to you. Don’t forget to sign up! Jeff shares what he is testing out on Social right now. Tristan shares his recent success and strategy he is working on.. Resources Mentioned: Business Video School: https://www.bizvideoschool.com/ Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagentsR Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ Daily Shot #26 - 3 Things To Focus On With Instagram in 2023 Instagram 2023 Key Focus Areas https://drunkonsocial.com/instagram/instagram-2023-key-focus-areas/ Instagram Chief Outlines Key Areas of Focus for the App in 2023 https://www.socialmediatoday.com/news/instagram-chief-outlines-key-areas-of-focus-for-the-app-in-2023/639474/ Daily Shot #27 - The Best Days and Times to Post on Social Media in 2023 The Best Times to Post on Social 2023 https://drunkonsocial.com/digital-marketing/the-best-times-to-post-on-social-2023/ The Best Days and Times to Post on Social Media in 2023 [Infographic]: https://www.socialmediatoday.com/news/the-best-days-and-times-to-post-on-social-media-in-2023-infographic/639571/ Social Shot #28 - Are you coming to Social Con 2023? Register Now to SocialCon! https://socialcon2023.com/

Social Media Strategies That Work For Real Estate Agents with Rachel Adams Lee Breaking down Social Media Marketing Strategies into actionable items can be daunting for real estate agents. During the Social Genius “Taste of Social Con Event”, Rachel Adams Lee shares her template for success. Get ready to take notes!! Episode Highlights: Rachel Adams Lee is with Keller Williams. Tristan asks her if she brings a lot of her authenticity into her Social Media presence. She talks about how she was self taught on Social and how initially she thought she had to project an image of perfection that didn’t match her reality. There was a KW event called “Young and Killin’ It” that Rachel was flown to and then ended up being called out by the CEOs wife that something wasn’t right and maybe what she was saying did not match up with what she was really doing. It was a life changing moment for her. Rachel talks about how she went on Social Media and opened up the slate with complete transparency and honesty; That is when she decided to shift everything completely and focus on authenticity and intention. Rachel shares how her journey of self discovery led to success and also meeting her husband. Are you scared to post your real life? Rachel’s story will encourage you and Jeff advises, “When your strategy is business or highlight reel, you are just blending in with the masses.” How are you going to differentiate and attract your tribe? What about trolling? There will always be that piece but it can be a small piece. How do they actually help your algorithm? Rejection? Rachel started her business doing 200 door knocks and 3 open houses a week; She didn’t sell any houses for the first 4 months. At 26, Rachel got into Social as she began to think about how she could expand and add value. “With Social Media, you are either educating people or you are entertaining them,” says Rachel. How do you make a balance of both? She created an entire business model around Social Media with an 8 step process.Her and her husband now run four 6-figure businesses and all are through Social. Why does consistency matter for building your audience? Tristan talks about the book “Mindset” and how your mindset affects your trajectory. Rachel talks about her classes and the things she had shared for referral strategy and a powerful script for conversion that brought her success and reminded her to lead by example. You have to be the 1% that follows up because the other 99% won’t. Rachel shares how her referral strategy was so limited and how many live in a scarcity mindset. She shares how her view was expanded to abundance. What is the model to build a business through Social? Rachel goes over the outline. How can you use Google Keep and Hashtag Expert? What does the algorithm prefer? There is so much pressure around Social Media. Rachel talks about setting healthyboundaries. How do you get people to see your content? If you’re not seeing people, they aren’t seeing you and there is gold in the people already following you so don’t get too caught up in just new followers. You have to be proactive and intentional about your message. How do you do it? Rachel talks about follow ups and how you should approach people the same way on Social as you do in real life. She has tips for hacking the algorithm and her rule of 5-5-5. Rachel talks about her coaching platforms and how they work. People stick around because of who you are and how it makes them feel. 80% of what Rachel posts about her life and 20% business. Resources Mentioned: Business Video School: https://www.bizvideoschool.com/ Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagentsR Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ Rachel Adams Lee: Facebook https://www.facebook.com/RACHELADAMSLEE Instagram https://www.instagram.com/racheladamslee/ LinkedIn https://www.linkedin.com/in/rachel-adams-lee-3a94083a/ Twitter https://twitter.com/racheladamslee YouTube https://www.youtube.com/c/RachelAdamsLee TikTok https://www.tiktok.com/@racheladamslee

Is Tik Tok Going To Be Banned In The US? In this week’s episode of the Social Genius Podcast, Tristan and Jeff share a triple shot of short conversations they have had that review thoughts on the threats of Tik Tok going away and the new features on Instagram that you are going to want to leverage. Don’t miss it; Tune in now! Episode Highlights: Should you be moving your content strategy from Tik Tok to Instagram just incase it gets banned in the US? Tristan talks about how some things you’re seeing on Social seem to be regurgitated. What is the notes feature on Instagram? Are there benefits? Tristan talks about how they have noticed Social moving in for a more ‘authentic feel’. Tristan talks about who they have seen on Twitter and Discord as well as Instagram. What are ‘candid stories’ and who are they available to? Which 3 platforms are in front right now? Tristan lists them so you can pay close attention. How is Instagram planning to help you going forward? What about locked accounts on Instagram? Instagram is adding new measures! How will you be able to verify your identity if you get locked out of your Instagram account? Jeff advises to be more cognizant of why people get hacked. Don’t let it happen! Why is Tik Tok facing a US ban? Tristan reads an article that explains the Bytedance Internal audit and the information that it ultimately revealed. What is the sensitive data that we are worried about that would be inside of TikTok? Jeff asks Tristan what he is missing. Jeff mentions the concerns of Social Political thing and the power of the billionaires behind the agendas. Tristan shares the definition of spyware and the seriousness of it as he and Jeff discuss the intent of data. If TikTok does get banned, what would happen to the content of your account? Tristan talks about the importance of presence on other platforms and shares a reminder that Facebook is not dead, in fact their Reels have the most views for short form. Jeff mentions how Gary V is talking about that trend as well. If you’re worried, diversify and if you’re not, diversify.. What can it hurt? It can only help you because things grow, change, progress, and fade out. What about short videos on Twitter? Tristan talks about how LinkedIn lives are successful for them. Will other Social Media platforms get banned? Resources Mentioned: Business Video School: https://www.bizvideoschool.com/ Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagentsR Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ Daily Shot #23 - Instagram Adds Notes? Instagram Debuts Group Profiles, Twitter-Like 'Notes' Feature for Sharing Text and Emojis https://www.macrumors.com/2022/12/13/instagram-group-profiles-notes/ Daily Shot #24 - My Instagram Got Hacked How To ‘Un-Lock’ Yourself on Instagram https://drunkonsocial.com/instagram/how-to-un-lock-yourself-on-instagram/ Instagram Adds New Measures to Help Users Regain Access to Locked Accounts https://www.socialmediatoday.com/news/instagram-adds-new-measures-to-help-users-regain-access-to-locked-accounts/638898/ Social Shot #25 - TikTok Faces US Ban Because of Spying? TikTok Faces US Ban (Again) https://drunkonsocial.com/tik-tok/tiktok-faces-us-ban-again/ TikTok Faces US Ban After Discovery that Chinese Officials had Used the App to Spy on US Journalists https://www.socialmediatoday.com/news/TikTok-Faces-US-Ban-Dut-to-Ongoing-Spying-Concerns/639464/

Social Media Strategy Combined With Postcard Campaign That Leads To Success with Rett Harmon Tristan and Jeff’s friend, Rett Harmon, joined them on their third virtual event. He joins the podcast to share his wisdom on how he uses Social Media to grow his local brand and built his team by wearing fun suits! He also shares his quarterly postcard campaign and effective strategies. Tune in to hear how you can use your passion with his success strategy to build your business in 2023! Episode Highlights: Jeff talks about how unique Rett is and how he and his team have continued to differentiate themselves. In a world where everyone is trying to one up the last thing, Rett says being yourself may be the greatest challenge and also the most valuable thing to tap into. Rett is with Century 21 and speaks at many events. Tristan explains how Rett was talking about looking back at what has worked and doing more of it, changing it up a bit. Tristand and Rett share Rett’s videos. Rett talks about how he used all of his fancy suits to shoot content and how he maximized the use of time for shooting content and getting photos. Postcard campaigns? Rett shares a video showing the unique and creative way his team creates them. Jeff recommends all listeners go to Rett’s Instagram to see him and his team as Santa Claus and the reindeers walking through Chick Fil A’s drive -through. What item or talking point do you have a lot of ? Rett advises thinking about how you could do something similar with a different object or activity. He also posts a lot of content around fishing with his kids. Why is Rett’s postcard campaign so useful? How do you take things you’re already doing and use them across all platforms for engagement? Rett has advice. People need to know what you do but Rett says people really need to know they can like you, trust you, and build familiarity with you. Rett talks about how a partnership began with the local police department and his group, Retro Group who buy things for kids at Christmas. How can you make your content strategy to also include community impact? Rett’s team talks about how they have used what they already do and continue to make it better. Time is precious. How can you be more intentional and efficient? For many looking at finished products by Rett, Jeff, and others operating at a high level, have a hard time thinking that they can do it too.Tristan asks Rett if he had to start all over how he would incrementally grow to where he is now. What do people want to know? Get out your camera when you start working through answering those questions. What about analytics? Rett says, “I don’t have to be the realtor for everyone in my market but I want everyone in my market to know that I sell real estate.” He explains how and why they do because consistency and intentionality work. How do you finally make the real commitment to video to expand your reach? What about the fear of hindering professionalism? Jeff talks about the trolls and naysayers and asks Rett how he approaches those challenges. He talks about how he really focuses on bringing value marrying what he is already doing in life with Social. At the end of the day, find what videos have relevance regardless of what that content focus may be. How can you capitalize on all aspects of what you’re doing? Resources Mentioned: Business Video School: https://www.bizvideoschool.com/ Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagentsR Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ Rett Harmon: https://www.facebook.com/rettharmonc21 Instagram https://www.instagram.com/rettharmon/ LinkedIn https://www.linkedin.com/in/rettharmon/ YouTube https://www.youtube.com/c/RandomtoRealEstate TikTok https://www.tiktok.com/@rettharmon Twitter https://twitter.com/rettharmon

Build A personal Relationship With Your Followers On IG And Grow Your Real Estate Business with Ed Stulak Social Genius is back today with an amazing leader to share best practices that will help you grow from their event, Social Con. Ed Stulak has done an incredible job at growing his business and brand on Social Media. Tune in for his advice! Episode Highlights: Ed Stulak is based out of the Northeast with an up and coming broker called REAL. Ed shares a message that has resonated with him over the past decade of being on Social Media. Tristan asks Ed where Social is hot now. He says, “I will always preach Instagram, TikTok, and YouTube.” He explains why and his personal experience and how he is diving in in 2023. In 2012, from an entrepreneurial mindset Ed was thinking how he could expand his Social Media to grow a following and sell something. Why is Instagram so neglected? Tristan asks Ed when he talks to real estate agents and businesses what are a few things that they should be doing that they are not doing in general? Why is being relatable and finding common ground with clients so valuable? What does Ed do if he sees someone engage with him on Social? He explains how he differentiates himself. Ed says gaining followers in a conversation that go on all day and you can always talk about how to get the next big number of followers but can you keep them? How do you keep them? How do you keep them entertained and engaging? He says that is the key. Jeff warns against fake accounts that are copy cats and will also try to swoop in and message you with a link to try to pull you to the wrong page. For Ed specifically, his official Instagram page is: https://www.instagram.com/edstulak/ . Ed talks about what he is excited about testing out. He is diving in on YouTube and talks about his desire to keep making content that turns heads as well as the importance of titles. Tristan asks Ed to talk about the problems he sees with LinkedIn. How can you be unique with your approach? “Instagram is far more innovative than Facebook” , says Jeff and he explains why and what he shares with audiences when he speaks publicly. Ed talks about how to utilize Instagram correctly. Tristan talks about loneliness and the psychology of Social Media and people’s underlying needs. How does the strategy differ among different platforms? Resources Mentioned: Business Video School: https://www.bizvideoschool.com/ Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagentsR Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ Ed Stulak: Facebook https://www.facebook.com/edstulak.realestate Instagram https://www.instagram.com/edstulak/ LinkedIn https://www.linkedin.com/in/ed-stulak-07b112100/ Twitter https://twitter.com/edstulak TikTok https://www.tiktok.com/@realtoroftiktok?lang=en YouTube https://www.youtube.com/channel/UCE5TbhJXo64E1KqNzQEt3tA

Social Media Strategies That Work With Rachel Adams Lee Today on the podcast, learn how to go deep in authenticity as Jeff interviews Rachel Adams Lee who shares her journey with her real estate career and key strategies to being more effective and efficient on Social while also being real. People want to know who you are and people work with those who they feel like they can relate to. Don’t miss this one! Episode Highlights: What if you’re not thinking about the potential engagement and connections because you’re so focused on who is liking and commenting? Rachel has some really good advice. Rachel grew up in a really small town called Lake County. She shares a little bit about the rural town. Rachel has been in real estate for eleven years. The business runs in her family and she always said she would never do it. She was managing a small boutique real estate office as she was not licensed. Struggles in her personal life made her realize that she wanted more but she didn’t know what it looked like. When Rachel went to a conference called Bold, a quote rocked her world, “Change the way you look at things and the things you look at change.” She talks about how she had been in such a scarcity mindset. She then decided she was going to do an accelerated program and jump into real estate. Through grit and determination, Rachel pushed through four months of now sales and went on to sell 39 homes her first year, 109 her second, then 123 and found herself hitting Wall Street Journal’s top 1,000 agents in the country. Rachel committed to learning Social Media on her own before it was as big as it is now and the referrals have grown and grown. The first year brought 7 referrals; Last year, they had 131 referrals come through Social Media. If you feel the pressures of always being everything to everybody on Social, Rachel has advice for you. How do you know the difference between Social Media experts and eloquent speakers with microphones? What is the mindset? Jeff asks Rachel to talk people through the innovation and going from trying to show perfection to actually being honest. Rachel recommends to pick a platform and then pick 5 things that you will talk about on Social. People stick around because of who you are and how you make them feel. Her two goals are to either educate or entertain. What does the algorithm actually mean? Rachel breaks it down and shares how she uses ‘Google Keep’ to have her next posts ready to go. Have you heard of hashtag expert? Rachel shares how she uses it as well as her ratio To business versus personal content. Do you have a professional/creator account on Instagram? How do you evaluate what is working and not? She has shifted passions to share personal things and build real connections with people over the things she is actually experiencing in her life. A lot of people struggle with creativity. Jeff asks Rachel to share about the idea of being ‘on the ready’ for content. Rachel shares how her and her husband got marriage coaching around healthy boundaries with cell phones. If you’re so concerned about just getting Social content but missing your life, it is time to change. You don’t owe anybody anything in a certain timeline. Capture the content but you don’t have to share it at that moment. Rachel got into real estate to be financially free and to spend more time with the people you love. What about mom guilt? How can you be fully present? The point of Social Media is to have engagement. Rachel gives the top 3 things to dial it in. What are the 3 questions your audience will be asking? Rachel has a rule of 5:5:5. She explains how it works and what her real estate team does every month to wake up the algorithm, get engagement, and grow referrals. For her posting on Social gives her energy rather than draining. If she feels like she ‘has to post’ she doesn’t. What can you do to be more effective and efficient? Resources Mentioned: Business Video School: https://www.bizvideoschool.com/ Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagentsR Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ Rachel Adams Lee: https://www.racheladamsleegroup.com/ https://www.facebook.com/RACHELADAMSLEE https://www.instagram.com/racheladamslee/ https://www.youtube.com/@RachelAdamsLee https://www.levelupcoachingco.com/hello-social Discount code Rachels_crew

How Should Content Creators Use Twitter In 2023? Is Twitter going to survive or thrive under Elon Musk? On today’s episode, catch up on the latest news. Jeff and Tristan also share new resources they have available to their followers who want help and guidance as well as all the nuggets that are relevant to your 2023 marketing strategy. Episode Highlights: Is Twitter just blowing up on itself? Tristan talked to Derral Eves, he is the YouTube expert who mentors Mr. Beast and other well known names. He consults Google on YouTube. He shares that he learnedChina is four to five years ahead when it comes to video and Social Media. How? Tristan says that he and Jeff follow Elon-whether you love him or hate him- it is Just for fun and they learn a lot. What is Twitter working on? Tristan reviews the image of the writing board from Twitter that reveals information of how they are going to make the algorithm better. Social Media Today shared “Five Twitter Updates Elon Musk Should Consider To Maximize Revenue At The App”. What are they? Jeff and Tristan look over them and share their thoughts. What does audience segmentation mean for the algorithm and for your business? Jeff has advice for those who have an Anti-Musk sentiment right now. What would partner subscriptions do for Twitter? Jeff shares what he personally is going to do with Twitter. Tristan shares his plan to engage more with Twitter. Go visit https://drunkonsocial.com/ as they are rebuilding it! What is Twitter 2.0 heading towards? Tristan shares what he found. An all time sign up high for Twitter? What is it all about? Tristan shares how he had not been on Twitter until Elon took it over and now he is on it daily. Statistics show hate speech impressions are lower on Twitter. Jeff talks about how nobody is putting out positive media; Everyone is bashing. Don’t assume, look deeper. What about bringing people together through storytelling and having a combination of different elements like shopping, news, etc.? Advertising as entertainment is the new thing. If you don’t have good plan in place, you need to figure this out. What about long form tweets? Jeff talks about a conversation he had through an Instagram DM regarding engagement of videos and video editing. Jeff shares videos from his TikTok and recommends real estate agents develop skills to get videos for their listings. Did you know that Drunk on Social offers video editing for brands? What should videos about houses look like? Jeff shares important tips, how many, and how to brand yourself while you’re at it. People like to see their home in lights. Agents who can showcase highlights of a home well on video will grab the attention. Jeff shows what DOS offers as he has been made aware that people don’t know. What are the packages? Resources Mentioned: Business Video School: https://www.bizvideoschool.com/ Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagentsR Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ Social Shot #20 - Is Twitter imploding or is Elon a Social Media genius? Musk Reinstates Trump https://drunkonsocial.com/twitter/musk-reinstates-trump/ Social Shot #21 - Roadmap for ‘Twitter 2.0’ in New Slide Deck Elon Musk Outlines Roadmap for ‘Twitter 2.0’ in New Slide Deck https://www.socialmediatoday.com/news/Elon-Musk-Shares-Roadmap-for-Twitter/637340/ The Global Availability of Twitter ‘Community Notes’ https://drunkonsocial.com/twitter/the-global-availability-of-twitter-community-notes/ Social Shot #22 - Video Editing That Won’t Break Your Budget Jeff Pfitzer's Instagram and TikTok: https://www.instagram.com/jeffpfitzer/ https://www.tiktok.com/@jeffpfitzer?l A 10,000 SQ FT Listing Requires a Full Sized Elf! TikTok Video https://www.instagram.com/p/ClxFb_HDpHO/ You Only Need a Cell Phone & an Editing App to Do This... TikTok Video https://www.instagram.com/p/Cl0ELeApYO9/ Social Genius Coaching! - https://drunkonsocial.com/hire-us/

Should Your Small Businesses Advertise On Tik Tok? Today on the podcast, Tristan and Jeff are sharing three of their daily shots in case you missed them to keep you up to date on the latest Social Media strategies. What is the latest with TikTok? What about the new age limit that will be implemented? They are making parents and small business owners happy with some of their new changes. Have you heard about the professional dashboard for Instagram? What does Meta’s layoffs indicate for the 2023 economy? Tune in now! Episode Highlights: Tristan starts off talking about the adults only theme. He reviews the Tik Tok platforms article release that explains increasing the age limit for hosting LIVEs and other features. Jeff talks about the value in the age limit to protect younger people. As a parent, Jeff advises to not be naive and acknowledge that on or off of TikTok, the mainstream media and culture is providing a lot of the same exposure. Tristan says from a business perspective, there are other benefits as well with targeting specific groups with related messages. Facebook lead ads can get a little bit challenging and limiting and can be like throwing away money. TikTok is simplifying their ad process. Jeff talks about how people are tired of spammy Facebook ads and how TikTok’s algorithm is so smart. What is TikTok doing with ad campaigns? Tristan breaks it down for the audience. A company called Bolt has started testing smart performance campaigns. Tristan and Jeff discuss the results of the AB testing for machine learning. How will it make it better and easier for creators? Coupled with the geo feature, there is so much opportunity. The algorithm is paying attention to consistent relevant geographic content. What is ‘Portfolio’ within your professional dashboard on Instagram? A portfolio is simple to set up and you can highlight five videos to showcase your work. It can be useful for many things including trying to get brand deals. Jeff goes over all of the features through the professional dashboard. Tristan mentions a way to put Instagram on autopilot in a way that creates more content there. What about personal vs. professional accounts on Instagram? Tristan reviews how to schedule on Instagram. Meta cut 11,000 jobs. Why should we care? What about worsening economic conditions for Social Media? Tristan reads Zuckerberg’s release and explanation for the layoffs. How will entrepreneurs make it in the next few years? Jeff talks about deceleration growth initiatives. Headlines like those will rule the way for the next few months. Where is the opportunity? Resources Mentioned: Business Video School: https://www.bizvideoschool.com/ Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagentsR Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ TIKTOK ANNOUNCES NEW STREAMING AGE LIMITS https://drunkonsocial.com/f/tiktok-announces-new-streaming-age-limits The Daily Show on TikTok https://www.tiktok.com/t/ZTRHuRARa/ TIKTOK LAUNCHES AUTOMATED 'SMART PERFORMANCE CAMPAIGNS' https://drunkonsocial.com/f/tiktok-launches-automated-smart-performance-campaigns INSTAGRAM LIVE TESTING NATIVE POST SCHEDULING https://drunkonsocial.com/f/instagram-live-testing-native-post-scheduling?blogcategory=Instagram+Blog INSTAGRAM DEVELOPING THE NEXT STAGE OF NATIVE SCHEDULING TOOLS https://drunkonsocial.com/f/instagram-developing-the-next-stage-of-native-scheduling-tools?blogcategory=Instagram+Blog META CUTS 11K ROLES https://drunkonsocial.com/f/meta-cuts-11k-roles INSTAGRAM LIVE TESTING NATIVE POST SCHEDULING https://drunkonsocial.com/f/instagram-live-testing-native-post-scheduling?blogcategory=Instagram+Blog

What Is Elon Musk Doing With Twitter? There is a lot of buzz about the sweeping changes coming forth with Elon Musk and Twitter’s platform. Jeff and Tristan review what has been going on and the most important things that you need to note. Don’t miss out. Episode Highlights: Is freedom of speech coming back on Twitter? Jeff mentions how there is an actual ‘Twitter Saga Tracker’. Why? It has articles on it everyday. What is the plan for advertisers on Twitter? Many are upset by the expected changes. What is the deal about a verified audience? Tristan says in some ways you kind of ‘kill two birds with one stone’. Jeff and Tristan discuss the flurry of ‘trolls’ seeing what they can get away with and how Elon’s response or lack thereof impacts his reputation and the platform. What about subscription changes and Vine? What is the Twitter blue package and verification ticks? Jeff says he doesn’t think he would pay for it. Tristan is in for it! People want to feel significant and Tristan believes the blue checkmark is a Psychological play. Twitter is still the fourth most visited website in the world. They are trying to figure out how to go positive since they are losing a lot of money. Tristan explains how he thinks they are trying to turn it around quickly. Is Twitter really relevant? Jeff talks about how they don’t discuss it along with everything else and coaching. Tristan weighs in his opinion. Jeff suggests that if you have the bandwidth cross post on Twitter..there is no harm indoing it but Jeff and Tristan would not rank it high among the other platforms. Jeff and Tristan discuss the relevance of Reddit. Do you still need to pay attention to what Elon is doing with Twitter? If you’re wondering what to post on Twitter.. Tristan and Jeff came across a resource to help prompt you. You can actually use it for any platform. Jeff talks about how he just activated subscribers on Instagram and got his first subscriber. Resources Mentioned: Business Video School: https://www.bizvideoschool.com/ Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagentsR Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ THE LATEST ON MUSK'S TWITTER REFORMATION PLANS https://drunkonsocial.com/f/the-latest-on-musks-twitter-reformation-plans

Should You Use A Teleprompter When Creating A Video? Today on the podcast, Kyle Draper joins in to duke it out with Jeff over the use of teleprompters. Should you use a teleprompter when going live or recorded on Social Media or just be more authentic and just go in and see how it goes? Tune in for the full battle. Episode Highlights: Kyle starts with his opening points about teleprompters and the fault that he sees in them. Can using a teleprompter make you look like a robot? Jeff is a huge fan of using a teleprompter. He explains why. Many things are so eloquent in our heads and then once you hit record, you freeze. There is a correct way to use a teleprompter. Jeff says for him, it makes it more eloquent, concise, and effective. Kyle talks about how many people don’t resemble themselves and don’t convey what they hope to. Jeff talks about how sometimes ‘natural’ can sound worse than a scripted teleprompter depending on the presentation. Prompt Smart Pro is voice activated; It generates the script for the words that you input and it will scroll on your screen with the cadence of your voice and a timer. Kyle talks about how most people are not wired to do multiple things well. When he watches people reading teleprompters, they lose facial expression, they lose inflection in their voice, and they lose intentional pauses. TikTok has changed the way people do marketing. What about the time limits and the ‘Shorter the better’ for keeping attention? Kyle advises, “Stop focusing on being an influencer on Social Media when you are a Realtor.” He says especially when it is at the cost of your authentic personality that people love you for. Perfect isn’t relatable. Kyle says that relatable people have a greater ability to help Others. Jeff talks about circumstance where he would not use a teleprompter versus where it plays a huge role in coming across as a professional. Nobody has enough time. Writing scripts takes time. Kyle’s personality is very witty and he is great on the fly. He wants the pressure. When he tries to write out scripts, he feels like he sucks. Jeff talks about how he used to riff and how teleprompters came into play with his Strategy. He now batch scripts and then batch shoots. You’re not going to get good at anything if you don’t practice. You also have to find what works for you. Find your mental discipline to overcome and learn new tricks. Be so committed that you refuse to quit regardless of which path you choose. Resources Mentioned: Business Video School: https://www.bizvideoschool.com/ Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagentsR Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ Teleprompter App - PromptSmartPro https://promptsmart.com/ https://www.kyledraper.com/ Resources Mentioned: Business Video School: https://www.bizvideoschool.com/ Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagentsR Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ Teleprompter App - PromptSmartPro https://promptsmart.com/ https://www.kyledraper.com/

Connecting And Converting Leads Through Social Media, With Sarah Desamours Today on the show, Sarah Desamours joins Tristan and Jeff. She is a luxury realtor in Miami who has successfully crafted the art of using Instagram as marketing, which fuels 60% of her business. Tune in for valuable insights now. Episode Highlights: Tristan introduces the special guest of today, Sarah Desamours. If you are not following her on Instagram…go find her: https://www.instagram.com/sarahdesamours/ to be inspired and learn a lot about what you should be doing on Social. Sarah talks about what she is testing on TikTok. Tristan asks Sara the reasoning behind her link tree organization. Sarah talks about how a casual interaction turned into a 3.9 million dollar deal a year later because of her Instagram. Tristan talks about how when someone is impressed with your Social because you show up as a real person that they can connect with, they will also explore your profile. Sarah explains what happens when someone schedules a consultation with her through her LinkTree on Instagram. What is the value of asking questions before a consultation with potential clients? Sarah created a “Pick My Brain Consultation Request” for those who are simply looking to do that. She shares how often she gets those. How do you separate being helpful and also being cognizant of the value of your time and when you should be compensated? Tristan asks Sarah what her posting strategy is. Jeff asks about cadence. Sarah says, “People love reality TV” and she takes that into account with how she makes Stories. 60% of Sarah’s business comes from her Instagram. Instagram is really pushing Reels. Sarah talks about how it is currently driving her content planning. There are opportunities for content in the simple things you’re already doing if you think about it. Sarah mentions how when she does a lifestyle shoot to get new photos, how she has someone video what she is doing at the same time. How do you engage well most efficiently? Why are lifestyle photo shoots important? What about canva for covers? Sarah shares how her team uses them. If people don’t like you because of who you are and what you’re sharing on social media…great! Sarah and Jeff agree that it is better for you because it filters out what isn’t wanted anyway. Other people will project their insecurities on you. You have to be true to yourself and if you get push back, you’re winning! How do you find time for Social Media? Sarah is very disciplined with her morning routines and shares the importance that it is to her. What about people who reach out to you for areas that you don’t cover? What about referral fees? Do the best that you can. Don’t kill yourself over what you can do with your time. Sarah is not afraid to say that she is just working on something and she is happy to resolve to the time that she has with what she has going on in her personal life too. If you want to promote a project, you need to study it like you are studying for an exam because you will get questions and you need quick, thorough answers to be credible. The creator profile has the best benefits. Sarah and Jeff go over why it is the best and helps hack algorithms. Raise the bar on your profile. Get a Link Tree or Beacons account. Make sure you have the area that you serve on your profile as a real estate agent! Resources Mentioned: Business Video School: https://www.bizvideoschool.com/ Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagentsR Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ Video Editing App https://www.capcut.com/ Content Creation Software https://www.canva.com/ Trending Video and Audio for Real Estate/Mortgage https://docs.google.com/spreadsheets/d/1teDH-QIBaSCQcxLCOyssNes0PqeIU7E46cBCue2nPiA/edit?usp=sharing https://beacons.ai/ https://linktr.ee/ Follow Sarah Desamours: IG: https://www.instagram.com/sarahdesamours/ LinkTree: https://linktr.ee/sarahdesamours Consultation: https://www.sarahdesamours.com/consultation TT: https://www.tiktok.com/@sarahdesamours YT: https://www.youtube.com/channel/UCQ3hQ68gNOjlnDH-UgExEjw FB: https://www.facebook.com/sarahdesamours Twitter: https://twitter.com/SarahDesamours LinkedIn: https://www.linkedin.com/in/sarahdesamours/

Brendan Kane joins Jeff and Tristan on today's podcast. He is a bestselling author, he has managed brands for people like Taylor Swift, Rihanna, and Adriana Lima to name a few. His company has generated over 60 billion views and over 100,000 followers as a result of ‘Hook Point’, one of Brendan’s books. He is currently joining in from London to talk about a guide to going viral. Don’t miss out! Episode Highlights: Tristan asks Brendan what he is most excited about for the remaining months of 2022 for Social Media. TikTok has announced that they will allow pictures and Tristan points to the continual copying by Social Media Platforms of one another. Brendan talks about his interest in how Social platforms make creating content more sustainable more creators and he tracks the differences that impact that specifically. Brendan says that YouTube has what all the other platforms wish they had. “Mr. Beast is one of the smartest creators on the planet.” -Brendan Jeff brings up how Facebook is meeting to plan monetization for Facebook Groups. What is your mindset around building your Social Media brand? Jeff asks Brendan to share his along with his advice for everyday creators who aren’t looking to create a 2M view video but instead just a consistency for a good business plan. Brendan shares how virality can mean many different things for different people in different situations. Tristan asks Brendan to give advice to agents who want to succeed in using Social. What is going to move the bottom line? What will drive revenue on Social? What is your zone of genius? Jeff asks Brendan to help give guidance to those who don’t have an outside advantage. The algorithm only cares about one thing. Brendan shares what it is and how it works. Do Jeff and Tristan work all the time without sleep ? How do they do all of their Social? When does social drive success versus external factors? Jeff reminds the audience to consider the percentages with views and comments in what viral means too. How do you dissect the creative nuances that are driving success for influencers? Brendan explains the thorough analysis process to go through for what actually works. Society changes how we believe and think. Jeff asks Brendan about trending videos and asks for advice with those who try to jump on the trends. Brendan explains the process his company uses to make content creators successful. What about the hook? Brendan has advice from his experience and book. How do you start on $0 and small budgets? Brendan says focus on one piece of content at a time and what is fun to you. Jeff adds that doing what you like doing will naturally lead to authenticity. Resources Mentioned: Business Video School: https://www.bizvideoschool.com/ Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagentsR Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ Viral Trends: https://goviral.hookpoint.com/ Hookpoint.com: https://hookpoint.com/ Brendan Kane Website: https://brendanjkane.com/speaking/ Facebook: https://www.facebook.com/BrendanJamesKane/?ti=as LinkedIn: https://www.linkedin.com/in/brendanjkane/ Instagram: https://instagram.com/brendankane?igshid=YmMyMTA2M2Y= Casey - 12 Million followers: https://www.youtube.com/c/Caseyneistatofficial Private Viral Mastermind: https://goviral.hookpoint.com/