Do This, NOT That: Marketing Tips with Jay Schwedelson

Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ‎Turning half a century old comes with a lot of reflection, and Jay Schwedelson is using his milestone birthday to drop some highly random but incredibly useful advice. From demanding that waiters actually write down your dinner order to the exact phrasing that boosts email click rates by over 20 percent, this mix of marketing tactics and life rules is exactly what you need to hear today. Get ready to rethink how you argue with friends, why you should embrace unsubscribes, and the undeniable value of watching terrible reality television.‎Best Moments:(01:36) Stop accepting waiters who refuse to write down your table's food order(02:23) Never avoid a marketing test just because you personally dislike a specific tactic(03:08) Avoid bringing up past grievances when arguing with friends or partners(04:09) Write your call-to-action buttons in the first person to massively increase click rates(05:27) Only spend advertising dollars to boost social media posts that are already performing well(07:49) Stay away from people who constantly talk trash about others because you will eventually become their target

Check out Constant Contact and use the special URL constantcontact.com/jay for a discount. You can also catch Frank speaking at the upcoming GURU Conference and connect with him directly on LinkedIn.‎Read the Small Business Now Report from Constant Contact.‎Ever wonder how someone goes from getting fired at KFC to running one of the most iconic digital platforms in the world? Jay Schwedelson sits down with Frank Vella, CEO of Constant Contact, to talk about the real grind of small business ownership. They get into why artificial intelligence is the ultimate equalizer for small teams and how shifting your mindset from doing marketing to simply telling your story changes everything.‎Best Moments:(02:30) Frank shares his first jobs working at a carnival and getting fired from KFC for eating too much chicken(03:30) Why AI is the single biggest advantage small businesses have ever had to compete against massive companies(06:48) The biggest mistake small business owners make when trying to take on the entire burden of marketing themselves(09:48) How shifting the focus from marketing to simply telling your story completely changes the dynamic for business owners(11:00) A surprising stat showing that 68 percent of small businesses plan to increase their marketing spend despite inflation fears(15:36) Frank gives his top career advice on capitalizing on opportunities and acting like you already have the promotion you want.‎Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

MASSIVE thank you to our Sponsor, CallRail!CallRail is the AI-powered lead intelligence platform that helps marketers prove exactly what’s driving results. With CallRail, you can connect every call, text, chat, and form submission directly to the campaign that generated it so you finally know what’s working and where to double down.Plus, with built-in AI conversation intelligence, CallRail analyzes your customer conversations, captures leads 24/7, and gives you deeper insights into what your prospects actually care about.If you’re tired of guessing about your marketing ROI and want real data behind your campaigns, CallRail has you covered.Start a Free Trial Here: https://www.callrail.com/dothisㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤDid you know the classic early-morning email send time might actually be hurting your open rates? We are looking at some surprising new data on when you should really be hitting send, plus breaking down a few major updates coming to LinkedIn and Instagram. Jay Schwedelson also shares why Starbucks completely missed the mark with their latest nostalgia marketing campaign and reviews a few highly questionable Netflix choices.ㅤBest Moments:(00:13) LinkedIn is removing the ability to host real-time live streams starting this June(01:22) Recent data shows sending emails between 8:00 AM and 8:30 AM gives a noticeable lift over earlier morning times(02:18) Meta Verified users are getting new perks like story extend and story spotlights on Instagram(03:16) TikTok has driven almost a billion dollars in revenue for the publishing industry through its BookTok hashtag(04:05) Starbucks faced backlash from fans after launching a berry-flavored drink for a character who famously hates berries(07:58) The reality dating show Age of Attraction on Netflix is a highly recommended watch if you have terrible taste in television

Have you ever wondered how top marketers actually use AI to save time instead of just talking about it? In this special "Bathroom Break" edition, Jay Schwedelson teams up with Daniel Murray to share the exact prompts and tools they rely on daily. They break down everything from automating industry research to generating entire presentation decks in minutes. Plus, you get to hear them complain about the intense pressure of birthday week expectations.‎ Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.‎ ‎ Best Moments:(00:48) The ridiculous pressure of birthday week and why sweatpants make the ultimate gift(03:00) How to prompt Gemini to find brand new social media ad units from the last 30 days(04:13) Setting up Perplexity to deliver a daily recurring feed of hyper-relevant marketing news(05:18) Why failing to use time-based constraints is the biggest mistake people make with AI prompts(06:18) Using Claude to code free lead generation tools and internal brand voice editors in under an hour(07:51) Why the Gamma app is the ultimate time saver for instantly building beautiful presentation decks‎ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

MASSIVE thank you to our Sponsor, CallRail!CallRail is the AI-powered lead intelligence platform that helps marketers prove exactly what’s driving results. With CallRail, you can connect every call, text, chat, and form submission directly to the campaign that generated it so you finally know what’s working and where to double down.Plus, with built-in AI conversation intelligence, CallRail analyzes your customer conversations, captures leads 24/7, and gives you deeper insights into what your prospects actually care about.If you’re tired of guessing about your marketing ROI and want real data behind your campaigns, CallRail has you covered.Start a Free Trial Here: https://www.callrail.com/dothisㅤIt is time for another round of Ask Us Anything. Jay Schwedelson reveals a massively underused email trick that takes three seconds to implement but can instantly boost your open rates by over 15 percent. Things also get a little weird when he shares his recent off-the-wall adventures with morning meditation, head needles, and cupping therapy to finally chill out.ㅤBest Moments:(01:35) The old school email tactic that most business and consumer marketers completely ignore(03:00) How a simple adjustment to your from name lifts open rates by well over 15 percent(04:28) Exact examples of functional sender names you should use for event invites and product drops(05:45) Why highly important company announcements should come directly from your executive team(09:30) The surprisingly relaxing experience of getting needles stuck straight into your head(10:19) Looking in the mirror after a back cupping session and feeling like an alienㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Grab a free copy of Eileen's book Move The Room by visiting movetheroombook.com and just covering the shipping costs.ㅤHave you ever sat through a presentation so boring you had to fake a phone call just to escape the room? Eileen Wilder knows exactly how to prevent that from happening. Jay Schwedelson sits down with the master of the stage to uncover how she went from a broke pastor to a multimillion-dollar speaking powerhouse in just a few short years. She shares her exact scripts for capturing an audience's attention instantly and explains why charging premium prices is actually the best way to serve your clients.ㅤBest Moments:(03:15) The crucial difference between a boring speaker and someone who actually causes an audience to buy.(04:55) Why shifting your opening statements from the word "I" to "you" instantly makes you more magnetic.(07:35) The exact phrase you should use early on to make your room relax and trust you.(10:00) Using a Mr. Rogers ending to close your presentations and drive high emotional engagement.(12:55) A mental reframe to turn stage fright into pure excitement by focusing strictly on the needs of your audience.(16:45) Structuring a massive six-figure VIP day and how to confidently ask for what your knowledge is truly worth.ㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Partner with Jay! https://www.jayschwedelson.com/contactㅤBig shoutout to our sponsor, Knak!Marketers, you know the pain… You spend hours on a campaign, and then it gets stuck in review cycles and barely looks like what you started with.Knak makes it simple. Design emails and landing pages, collaborate, and launch - all in one place. No tool hopping, no messy handoffs, with AI built in to help you move faster.See how it all works, get started at knak.com/demoㅤSearch habits are completely changing right now, and if you are not optimizing for Google's new AI overviews, you are going to be left behind. Jay Schwedelson reveals how tiny companies can easily beat massive brands in search results. Plus, find out why leading with future year trends is hurting your performance and hear a very important debate about movie theater candy.ㅤBest Moments:(00:38) New data shows a massive chunk of all Google searches now trigger AI overviews(01:01) Typing a question with eight or more words increases the chance of an AI overview by seven times(03:37) Scenario marketing with long natural questions helps small businesses beat out huge competitors(06:00) Why you must stop putting future year trends in your marketing materials by the end of March(08:42) Project Hail Mary is a fantastic movie even if you do not usually like science fiction(09:20) The upcoming Devil Wears Prada sequel is releasing a promotional popcorn bag shaped like a red purseㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

A joke format somehow turned into 100 episodes, and this one leans all the way into the chaos. Jay Schwedelson and Daniel Murray swap painfully relatable stories of embarrassment, then turn the milestone into a rapid-fire round of marketing confessions that are way too honest to be polished. It is funny, a little unhinged, and oddly reassuring if you have ever sent the fake last-chance email or tried to avoid someone at a conference.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(01:17) Jay tells the all-time brutal story of getting locked out of his hotel room in only boxers after dodging dinner plans.(03:50) The 100th episode turns into a cheesy but very revealing round of Never Have I Ever.(04:00) They admit marketers absolutely use "last chance" when it is very much not the last chance.(05:15) Daniel says he deletes flopped posts all the time and is not precious about it.(06:57) Both confess to pretending not to see people just to avoid awkward conversations.(08:31) Daniel opens up about nearly bailing on an Inbound panel because of a full-on panic attack right before going on stage.ㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Partner with Jay! https://www.jayschwedelson.com/contactㅤBig shoutout to our sponsor, Knak!Marketers, you know the pain… You spend hours on a campaign, and then it gets stuck in review cycles and barely looks like what you started with.Knak makes it simple. Design emails and landing pages, collaborate, and launch - all in one place. No tool hopping, no messy handoffs, with AI built in to help you move faster.See how it all works, get started at knak.com/demoㅤMarketers often assume perfectly rounded numbers are the best way to grab attention, but that logic might actually be hurting your engagement. This time around, Jay Schwedelson breaks down the surprising psychology behind specific digits, negative stats, and the Pratfall Effect to help your content stand out. You will also want to stick around for the end, because the listener's questions take a hilarious turn into unsolicited dating advice.ㅤBest Moments:(02:48) Specific numbers like 9,122 perform significantly better than a generic 10,000 because they feel much more authentic.(03:45) Subject lines and titles starting with non-round numbers that do not end in a zero or a five can boost engagement by over 22 percent.(05:00) The Pratfall Effect shows that a slightly flawed rating, like 4.8, is far more believable and drives more business than a perfect 5.0 score.(06:19) Negative numbers in a subject line trigger a rubbernecking reaction that leads to a noticeable bump in open rates.(11:02) Getting blown off by a date only to spot them out somewhere else is an instant deal breaker that deserves zero second chances.ㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Learn more about Patrice and her company, SEEK WISDOM FIND WEALTH, LLC, by visiting her official Instagram (@seekwisdompcw). You can also follow her on LinkedIn and download the Redefining Wealth app for iOS or Android to catch her live sessions every Sunday, and grab her free cheat sheet on the Six Pillars of Wealth at patricewashington.com.ㅤHave you ever hit a major career milestone and immediately realized you were more stressed than ever? Patrice Washington built a seven-figure real estate business in her twenties, lost it all, and rebuilt her life by redefining success. She sits down with Jay Schwedelson to explain why so many high achievers feel miserable despite making great money and how to properly align their daily habits for actual happiness.ㅤBest Moments:(01:45) The true original meaning of wealth and why following the standard recipe for success often leads to misery(04:27) Why you must build the physical and mental capacity to safely hold the money you are working so hard to make(06:15) How neglecting personal relationships creates a guilt cycle that leads to terrible financial decisions(09:22) Why hanging onto physical clutter from your past is silently stalling your current business growth(14:56) The critical difference between finding a passion that excites you and a purpose that serves others(16:28) Why standard financial advice like saving and investing will not work if the rest of your life is in chaosㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

A quick scroll through marketing news somehow turns into Instagram breaking a rule everyone thought was untouchable, LinkedIn quietly shaking up your feed, and a very real debate about whether restaurant bread should require consent. Jay Schwedelson bounces from useful email and social updates to pure pop culture chaos, which is exactly why this one is such a fun listen. There is an actual strategy here, but also a solid argument that aliens might be getting unfair PR.ㅤBest Moments:(00:16) Instagram is testing links in post captions for Meta Verified users, and that could make the blue check way more valuable.(01:45) LinkedIn just rolled out a major algorithm change, which may explain sudden, weird swings in followers and engagement.(02:55) Putting Q2 in your email subject lines right now can lift open rates by more than 20%.(03:45) April is one of the strongest months for emoji subject lines, especially for travel, spring, and promo-heavy campaigns.(04:45) The David Bar founder turns a calorie controversy into a viral moment with a Mean Girls reference.(07:38) Steven Spielberg says he believes in aliens, which sends the conversation straight into delightfully unhinged territory.ㅤMASSIVE thank you to our Sponsor, CallRail!CallRail is the AI-powered lead intelligence platform that helps marketers prove exactly what’s driving results. With CallRail, you can connect every call, text, chat, and form submission directly to the campaign that generated it so you finally know what’s working and where to double down.Plus, with built-in AI conversation intelligence, CallRail analyzes your customer conversations, captures leads 24/7, and gives you deeper insights into what your prospects actually care about.If you’re tired of guessing about your marketing ROI and want real data behind your campaigns, CallRail has you covered.Start a Free Trial Here: https://www.callrail.com/dothisㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206