🔵Small Business Marketing Success Secrets w/CEO of Constant Contact Frank Vella🔵 | Ep. 485

Check out Constant Contact and use the special URL constantcontact.com/jay for a discount. You can also catch Frank speaking at the upcoming GURU Conference and connect with him directly on LinkedIn.

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Read the Small Business Now Report from Constant Contact.

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Ever wonder how someone goes from getting fired at KFC to running one of the most iconic digital platforms in the world? Jay Schwedelson sits down with Frank Vella, CEO of Constant Contact, to talk about the real grind of small business ownership. They get into why artificial intelligence is the ultimate equalizer for small teams and how shifting your mindset from doing marketing to simply telling your story changes everything.

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Best Moments:

(02:30) Frank shares his first jobs working at a carnival and getting fired from KFC for eating too much chicken

(03:30) Why AI is the single biggest advantage small businesses have ever had to compete against massive companies

(06:48) The biggest mistake small business owners make when trying to take on the entire burden of marketing themselves

(09:48) How shifting the focus from marketing to simply telling your story completely changes the dynamic for business owners

(11:00) A surprising stat showing that 68 percent of small businesses plan to increase their marketing spend despite inflation fears

(15:36) Frank gives his top career advice on capitalizing on opportunities and acting like you already have the promotion you want.

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Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206