What’s Up THIS WEEK! 😳BIG Instagram+Linkedin Changes! NEW Best Email Send Times! 📺 My New Fav TV Show! | Ep. 484
Do This, NOT That: Marketing Tips with Jay Schwedelson · GURU Media Hub
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Show Notes
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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
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Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206
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Did you know the classic early-morning email send time might actually be hurting your open rates? We are looking at some surprising new data on when you should really be hitting send, plus breaking down a few major updates coming to LinkedIn and Instagram. Jay Schwedelson also shares why Starbucks completely missed the mark with their latest nostalgia marketing campaign and reviews a few highly questionable Netflix choices.
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Best Moments:
(00:13) LinkedIn is removing the ability to host real-time live streams starting this June
(01:22) Recent data shows sending emails between 8:00 AM and 8:30 AM gives a noticeable lift over earlier morning times
(02:18) Meta Verified users are getting new perks like story extend and story spotlights on Instagram
(03:16) TikTok has driven almost a billion dollars in revenue for the publishing industry through its BookTok hashtag
(04:05) Starbucks faced backlash from fans after launching a berry-flavored drink for a character who famously hates berries
(07:58) The reality dating show Age of Attraction on Netflix is a highly recommended watch if you have terrible taste in television