DevReady Podcast
296 episodes — Page 6 of 6

DevReady Podcast E46 - Why Innovation Depends on Process Improvement with Yuriy Tyurin
On this episode of the DevReady Podcast, Andrew and Anthony have a conversation with Yuriy Tyurin, founder and senior consultant at ConceptAngle Consulting. Yuriy is an expert in automation and process improvement, which his firm, ConceptAngle, was founded to help businesses achieve. A tried and true software developer, Yuriy made his way into automation and consulting when he realized he could apply his knowledge and experience to a wider set than just construction and army engineering. Yuriy suggests that awareness is the first step to improving processes. “I don’t need to tell people what their problems are,” he says. You only need to ask more questions. Once someone in leadership becomes aware of a problem, they can then be more susceptible to discussions around process improvement. Beyond asking questions of his clients, Yuriy urges founders and team members in leadership to question themselves. The only way to really grow and tackle innovation is to keep improving, which is the opposite of settling for “what we’ve always done.” The businesses that fail to recognize this—that fail to see how to address their own problems and innovate in a breakneck world—will ultimately not be successful. ConceptAngle wants to empower businesses to improve their processes and keep a knife’s edge on the competition. Topics Covered: ●The language barrier Yuriy encountered as a Russian living in Australia. ●Software is merely a tool, and it should be treated as such. ●Purpose is the only intrinsic motivator that can drive people. ●The importance of meaningful impact. ●The value that people bring to business. ●Coaching, coaching, coaching. ●Process improvement through problem solving. ●Questions matter--that’s where innovation happens. ●The danger of building “solutions” that have no problems. ●Why you need to diversify your organization’s knowledge store. ●Keep asking “why” to get a better handle on value. Key Quotes ❏“When you come from a management position, it’s very difficult to get back.” (7:20) ❏“Software by itself doesn’t improve anything.” (9:40) ❏“Technology is a multiplier. If there are problems in the organization, technology will only multiply them.” (11:00) ❏“Money is a good goal, but it cannot be a purpose.” (13:30) ❏“Every activity contributes to something meaningful.” (17:45) ❏“We’re not human doings, we’re human beings.” (21:00) ❏“Ideating on a new technology is where innovation sits.” (25:00) ❏“You cannot deliberately solve a problem you don’t know about.” (26:00) ❏“We should be questioning the way we operate.” (30:00) ❏“You need to be adding value.” (32:30) ❏“If you’re not making a profit, you can’t help your next customer.” (35:15)

DevReady Podcast E45 - Leveraging Data, Optimizing for Sustainability with Blue IoT with Bob Sharon
On this episode of the DevReady Podcast, Andrew and Anthony talk to Bob Sharon about his journey to building an ambitious cloud-based platform for the management of smart buildings and the built environment. Blue IoT’s globally recognized suite of products and services reduces energy and maintenance costs while increasing human comfort, safety and productivity. Bob traces a long and varied IT career that has culminated in Blue IoT -- a transformational start-up driven by his passion, vision and the remarkable team he has assembled. He shares both the personal and entrepreneurial challenges he has encountered, from early setbacks to fostering a healthy team culture to understanding client needs to adapting evolving technologies within a burgeoning new space. Blue IoT has developed a range of leading edge technologies, platforms and sensors of all descriptions combined with data analytics and interpretation, machine learning and AI. The company is driven by Bob’s hunger for excellence, commitment to making a difference and progressing towards a more sustainable future. In this far-ranging conversation, he describes the path, the people and the values that have fueled his company’s rapid growth. Enjoy a deep dive into how Blue IoT is pioneering the reduction of risk, carbon footprint, energy, maintenance and operations costs for a multitude of built environments – offices and malls, governmental and university buildings – that impact individual lives and the planet every day. Topics Covered: Bob shares his tech background and personal history with entrepreneurial trial and error. There’s no failure – unless you fail to embrace and grow from lessons learned. Start-up success depends upon putting together a strong, cohesive, collaborative team. How Blue IoT evolved to become the world’s first building management platform. Bob details some of the nuts and bolts of Blue IoT’s suite of service offerings. Covid19 as an opportunity for Blue IoT to help facilities mitigate risk with bleeding-edge monitoring and environmental management techniques. Developing client interfaces and customization. Answering client questions related to Cloud resiliency and redundancy. How Bob has leveraged seed capital to organically grow his business structure, including staffing, marketing and employee retention. Outsourcing: pitfalls and process. How Blue IoT team members break down in terms of R&D and technical delivery. Pointers for establishing and guiding an advisory team and eventual board. What drives Bob. Hint: Passion is a primary ingredient. Advice from Bob to his younger entrepreneurial self. Hint: Tenacity is key. Key Quotes “Data centers are the homes of the world’s data and the amount of energy they consume is the same as aviation (prior to Covid19), so a massive carbon footprint.” (1:38) “I made a lot of mistakes. I took a lot of things for granted. Didn’t consult. Thought I knew when I knew nothing.” (3:55) “One day I’m going to write a book: ‘100 Ways How NOT to Run a Business’ ” (3:48) “What’s most important is that (employees) are psychologically invested, because we don’t want people who just come to work 9 to 5.” (7:01) “In the end what happened was something so much better in that we ended up inventing the world’s first IoT cloud-based building management platform.” (10:28) “We’re the square pegs in the round holes; the crazy ones doing crazy, bleeding edge things like deliver amazing outcomes.” (15:25) “We’re getting under three years to ROI, not counting the savings on unplanned maintenance and staffing and resources.” (22:50) “What happens if there’s a disconnect from the cloud? How is the building going to keep going… It’s a common question from clients.” (24:19) “There’s no impediment to continuous improvement, continuous optimization, because we’re continuously using our machine learning and will soon be using artificial intelligence.” (26:10)

DevReady Podcast E44 - Communities, Data, and Change-ActiveXchange with Alex Burrows
On this episode of the DevReady Podcast, Andrew and Anthony talk to Alex Burrows, founder and CEO of ActiveXchange, a community sports organization that helps people with leisure management. He works with national and international sports organizations to help community outreach with fitness and activity programs. ActiveXchange partners with a swimming program in Australia. Their partnership allows them to show the local governments the social value that these fitness programs actually have, which can in turn further their financing and sponsorship. Alex discusses his journey toward developing this kind of software and why it matters to him. The most significant impact that Alex would like to see ActiveXchange accomplish is connecting health fitness programs to the 100 million Australians who need it. ActiveXchange gathers user data that partners can then use to tailor programs and access support from their local government and civic organizations. Ultimately, ActiveXchange seeks to make it easier for more people to get and stay healthy by using smart tech. Alex believes this can only be done with the right team: make your critical hires early and keep those people onboard. It will be so much easier to carry out big visions for your company if you’ve got the right people to deliver them. Topics Covered: ●Security and operations. ●Leisure markets. ●Integrating fitness systems into the community. ●Focus as a challenge: understand what to do with huge pools of data. ●The value that AI and machine learning adds to massive data sets. ●The benefits of creating a “sticky network.” ●Getting the first hires right is vital. ●Questioning your thinking is hard to do, but it opens up different opportunities. ●The obesity problem in Australia. ●Creating industry partnerships to build healthier, more active communities. ●Improving data processing for gyms. Key Quotes: ❏“You are doing a favor to that system provider by giving them fitness usage data.” (12:20) ❏“How can I best support my franchisee?” (15:40) ❏“We are trying to positively influence 10 million people on a rolling basis—how they’re active, how they’re healthy—through offering sporting and leisure opportunities.” (17:45) ❏“It’s important to have a really clear purpose.” (19:00) ❏“It’s about keeping as flexible [as you can] as long as possible.” (22:15) ❏“A lot of the time, organizations just want to be connected around more data.” (25:00) ❏“Hire people that have a passion for the area you’re working—it means they’ll go the extra mile.” (31:30) ❏“Just having a chat with someone outside your box can open up different ideas.” (34:20) ❏“Software can be challenging right out of the box.” (37:10) ❏“A third of leisure centers are at risk in Australia.” (43:30) ❏“We need a good team to deliver any outcome.” (53:05) ❏“Maybe don’t jump at every opportunity—you need a plan.” (57:45) ❏“Sometimes life happens for us.” (59:00) Contact Alex: ●Connect with Alex on LinkedIn ●www.activexchange.org ●Email Alex: [email protected]

DevReady Podcast E43 - Leading Sales by Guiding the Customer with Peter Strohkorb
On this episode of the DevReady Podcast, Andrew and Anthony talk to Peter Strohkorb about changing the thinking around sales, client engagement, and b2b marketing. Peter shares his experiences in sales and talks about how the methods of thinking about sales need to change. Even though the bottom line will ultimately be “top of mind” when it comes to growth, there are other metrics that can measure the success of the sales team, and companies should be using them. Among those assets are engagement. Peter explains that engaging your client on a personal level—figuring out how they think, and what their problems are—can ultimately guarantee you more work. The reason is that your client will see your value proposition. If you and your sales team haven’t worked through what value you can actually bring to your clients, then you’re not going to get very far. But most important is probably that you understand what your clients’ problems are, that you understand what solutions they’re talking about. You need to put in the work to understand how you can deliver value to the client and get them to trust you on that. Best case scenario, they accept the proposal, you deliver on time, and they say something good about you to a partner. Referral work is the best work, after all, because their guard is already down. Demonstrate that you have a proven sales model, and give the customer a good experience in the beginning, middle, and end. Topics Covered: ●The reward-oriented structure of sales needs to change. ●We need to rethink selling. ●Shifting the psychology of hitting monthly targets. ●Quality of interactions vs. the quantity of sales. ●You need a proven, structured sales process. ●Why you need a good sales tagline. ●You need to be able to articulate the value that you bring. ●How do you engage the client? ●Shape your conversation around who your point of contact is. ●Talk about how you can avoid risk. ●Creating value for our customers. ●OneTeam and “Smarketing.” ●Give the customer a good experience at all points. ●Referral business is the best kind of business. Key Quotes: ❏“When something goes right, people take the credit, but when something goes wrong, they blame others.” (1:58) ❏“It’s a push conversation that becomes a pressure conversation.” (4:25) ❏“We need to help our customers make an informed decision to buy from us.” (6:45) ❏ “Every organization needs growth, but we can change how we monitor sales achievements.” (11:00) ❏“The biggest value we can create is when we’re working with our customers one-on-one.” (15:00) ❏“You want a tagline that means something to your customer.” (19:45) ❏“You want a tagline that’s about an experience they can reasonably expect from your business.” (20:30) ❏“In this day and age, values are not enough. You have to have values, but you have to bring value as well.” (23:50) ❏“Challenging their thinking can create a conversation that feels sales-y.” (26:35) ❏“B2b sales is a long, drawn-out process in many cases.” (31:00) ❏“You don’t avoid the question of risk by showing that other people trust you.” (35:45) ❏“Once you send a proposal through, you’ve lost control of the sale.” (38:00) ❏“The worst thing you can do is just send the proposal.” (40:40) ❏“You want your client to feel like they’re being looked after.” (47:15) ❏“You don’t want to help them and have them go somewhere else.” (49:40)

DevReady Podcast E42 - Mentorship Network at Ylemer with Islam Abdullah
On this episode of the DevReady Podcast, Andrew and Anthony interview Islam Abdullah, CEO and founder of Ylemer—a company that connects entrepreneurs to mentors, which ultimately helps them to grow their community and their business. Islam talks to the hosts about how technology is a tool but that you need a vision for growth. Oftentimes, we are lacking in direction with regard to that vision. What Ylemer does is set up entrepreneurs with mentors to help them fine-tune and adjust their processes for growth. This is rooted in the idea that we need to lean on the experience of others to make the right choices. And the guidance of a deep network of mentors is invaluable. A key takeaway of this episode is that no one really knows what the next right move is. And a lot of time, that indecision can actually cripple your progress. What Andrew offers is this idea that decisiveness is the true virtue. You would be better to make the wrong choice and learn from it than to idle in indecision for too long. Islam is also aware of this and builds it into the brand at Ylemer. Taking small actions, building the trust of your clients, and leaning on the counsel of those with more experience can help you to make decisions quickly while offering the tools to help analyze and apply those lessons learned. Topics Covered: ●Investing in blockchain. ●C-chat in Windows 98. ●Cryptocurrency and entrepreneurship. ●Producing something to be able to attract attention and investment. ●Empowering entrepreneurship to drive impact. ●The concept of the “purpose mountain.” ●Leaning on the experience of others and asking the right questions. ●Filter out what is not adding value to your path. ●Little actions make huge differences. Key Quotes: ❏“We have intelligence and we waste it living paycheck to paycheck.” (7:00) ❏“What is really the vision that you want to do?” (8:30) ❏“Facebook and Twitter changed the way we have conversations.” (12:20) ❏“Everyone has their own story...advice doesn’t across the board.:” (18:45) ❏“Technology allows you to scale and automate.” (22:00) ❏“No process is set in stone.” (24:13) ❏“Purpose doesn’t have to be overly complex.” (29:06) ❏“Businesses have to realize that they are in discovery every single day.” (32:20) ❏“Working with someone to guide you is very important—what is the road ahead?” (38:00) ❏“You have no idea where you will be after you take the next step.” (39:20) ❏“Entrepreneurship is about your mindset and personal growth.” (42:20) ❏“Knowledge is easily obtained, but action is the key.” (47:45) ❏“Make decisions fast.” (52:00)

DevReady Podcast E41 - Dealing with Change with Sanne Del
On this episode of the DevReady Podcast, Andrew and Anthony sit down and talk to Sanne Del, national operations and quality manager at Six Degrees Recruiting. Sanne Del discusses her daily life as an operations manager and how she uses data analysis to drive her company forward. One of the most difficult problems in operations and data is dealing with change. Sanne shares how she uses her skills as a people person and as a manager to help her team deal with changes as they are rolled out, whether in company-wide infrastructure or in the small details of user interface. She is dedicated to helping everyone on her team to accomplish their tasks more efficiently and with fewer hiccoughs. A key takeaway of this episode is that companies really do have the power to drive change with thoughtful data analysis. It’s not as simple as just looking at a bunch of collected data and hoping the solutions will come to you. You need sharp people on your team who can analyze data and provide meaningful insights, whether internally or to a client. And with these kinds of tools in your camp, you should be able to weather any changes your company faces. It’s up to, people in leadership, to guide your team through changes and mitigate loss and fatigue. These are the signs of the best teams in the world. Topics Covered: ●Digital transformation ●Operations of a recruiting firm. ●Data analysis for operations optimization. ●Integrating with LinkedIn. ●The challenges in migrating to new systems in operation. ●Identifying problems areas and breaking down solutions. ●Change management and dealing with challenges. ●Working with integrated systems. ●Interface as a barrier to user functionality. ●Continuous learning and puzzles in operations management. ●Delivering meaningful data analysis to your team or client. ●Data without insights is useless. Key Quotes: ❏“We track internal and applications.” (02:25) ❏“I make sure the information is clear and where we need it.” (04:45) ❏“Our focus is on simplifying our systems now.” (07:10) ❏“It’s really hard to understand what you need to do and how you need to do it.” (10:45) ❏“Technology is an enabler; it is not a solution.” (14:22) ❏“There’s no such thing as a perfect plan.” (18:30) ❏“If you see a change, and it doesn’t stop you from being able to do your work, then just roll with it.” (19:20) ❏“Things change, but you can still figure it out.” (21:00) ❏“Sometimes systems just need tweaking so they’ll talk to each other.” (23:20) ❏“People use only 10% of the functionality of MS Word.” (32:30) ❏“Automation allows us to find problems more quickly.” (36:40) ❏“If you’re not working in the technology space, sometimes it’s really lonely.” (44:30) ❏“[In data analysis] if you don’t go in with a specific goal, it’s really difficult to find.” (46:45) ❏“90% of the world’s data was created in the last two years.” (48:36) ❏“Doing it for technology’s sake is the wrong reason.” (51:30) https://www.linkedin.com/in/sannegr/

DevReady Podcast E40 - Preventing Worksite Accidents with Machine Learning with Nathan Kirchner
On this episode of the DevReady Podcast, Andrew and Anthony talk to Nathan Kirchner, founder and CTO of Presien, an AI company providing solutions for heavy machines. Nathan describes the process of working with heavy machinery and seeing otherwise preventable accidents. After spending some time designing his ideas, he presented the solution to VCs who saw its value. Nathan’s vision allows for engineers to build artificial intelligence platforms that give heavy machinery a sense of situational awareness. This awareness can help reduce accidents by sensing blind spots and workers in the way of heavy equipment. Nathan’s company Presien currently develops this platform. In the episode, Nathan also explains how his concept came to life, how he built his dream team, and how he applied certain takeaways from his time in Silicon Valley. Nathan’s favorite catchphrase he picked up from Silicon Valley: “There are a thousand engineers who are 100% right, but unfortunately, there are 7 billion other people who don’t care.” Topics Covered: ●Situational awareness in machines. ●Preventing machine-related accidents. ●The hardware and software used in machine situational awareness. ●Founding a tech business without a tech background. ●Picking up the resilience of Silicon Valley. ●You need to get your organization to see the value of your idea. ●Lessons learned in Silicon Valley. ●Structuring your business in the beginning. ●VCs want you to be coachable. ●Develop an MVP with real value and the rest is momentum. ●Talk to customers like they’re real people. ●You can improve the product by learning about the customer. ●Solve a problem, don’t build a product. Key Quotes: ❏“It’s all about the machine-person interaction.” (2:40) ❏“Some 65% of those accidents are related to working with machines.” (4:35) ❏“If I provide the information, I’ve already got the best control of the machine.” (7:49) ❏“In the consumer space...you expect it to work, and you don’t care how it does it.” (12:20) ❏“They have a fear that they [the company] will take it or ignore it.” (17:50) ❏“It’s better to have a small slice of the pie than no pie at all.” (18:45) ❏“You’re there to build efficiency, not create a product.” (21:10) ❏“We had a product, we had traction, and we had some ability to generate revenue out of it.” (24:15) ❏“If you can demonstrate that you’ve solved a real need, that’s enough to buy you the time for the rest of the things to happen.” (26:40) ❏“Don’t try so hard...and listen!” (34:40) Contact Nathan: ●LinkedIn ●www.presien.com

DevReady Podcast E39 - Contracting & Startups with Rafael Kaluri
On this episode of the DevReady Podcast, Andrew and Anthony talk to Rafael Kaluri, founder of NextContract, a digital platform that connects businesses to their next technology contractors. Raf has had a variety of roles in tech contracting in different industries, from business analyst to product development and helping to institute organizational change. Tech contractors are often hired to know, understand, and find problems that you can actually solve. The positives in contracting include exposure and being able to connect with a multitude of stakeholders across an organization or an industry. There is a network-building benefit to contracting. And the networks grow deeper with more work. Be in the know, stay motivated, and look and create for more opportunities. The mission of NextContract is to ensure that contractors are employed and are able to go between contracts with minimal downtime. The three tips from Raf: 1.If you have an idea, validate it. 2.Understand the partners you’re going to select to work with. 3.You are an investor building in your platform, so you need to understand how you’re going to get it to market. Topics Covered: ●Tech contractors. ●Culture and accepting organizational change. ●The benefits of networking. ●Rewards and challenges of contracting. ●You need to have unparalleled growth on your profitability. ●The importance of branding for your own success. ●You might move between organizations fairly quickly as a contractor. ●Spending time with users and a high degree of planning. ●Brainstorming! ●Struggles in determining the cost of your product. ●Preparing to engage with potential clients and organizations. ●Designing based on use cases. ●Project managing in the software space. Key Quotes: ❏“When we try to challenge what has been socially accepted, it doesn’t sit well with those that have been in the business for a long time.” (5:45) ❏“Being small is an opportunity when you’re innovating.” (8:35) ❏“You’re delivering an outcome and you’re selling yourself on the next outcome.” (15:00) ❏“You are your own brand, and you need to build that with intention and purpose.” (15:45) ❏“It is, predominantly, being in the know and keeping those doors open.” (19:30) ❏“You’re not applying for a job; you’re applying for an opportunity to deliver an outcome.” (25:10) ❏“The saying goes something like: we spend three years in planning and one year in building.” (30:10) ❏“You might get one shot to showcase your platform to the users.” (32:45) ❏“People are generally open and honest [when critiquing design].” (45:00) ❏“You already know the solution if there is a problem.” (46:20) ❏“It’s not just the idea, it’s how you’re going to monetize it.” (56:00) Contact Rafael: ●LinkedIn ●https://www.nextcontract.com.au ●Email Raf at: [email protected]

DevReady Podcast E38 - Using Navy Principles in a Startup with Kurt Alexander
On this episode of the DevReady Podcast, Andrew and Anthony talk to Kurt Alexander, founder of Quick Safety, a company dedicated to making electrical regulatory compliance easy. Born and raised in Wyoming, Kurt describes a childhood that fostered his analytical nature. A Navy veteran, he worked on nuclear submarines while he was in the service. Working in sonar, he learned a lot about electrical engineering before launching careers in consulting, furniture, retail, and eventually the tech space. Over the course of the episode, Kurt tells the story of Quick Safety and how it has revolutionized the electrical industry in Australia. Beyond just explaining the mechanics and the need for Quick Safety’s digital electrical tests, Kurt offers advice to startups on how to stay focused, why you have to hunt for opportunity, and why you need to empower your business first. A main takeaway is that you need to know your customers. They have to understand the value of your product. Quick Safety is an electrical regulation compliance company that streamlines the testing process so electricians can determine the safety of systems more quickly, efficiently, and reliably. This all helps the homeowner and asset owner to avoid potentially life-threatening electrical situations. Topics Covered: ●Kurt’s time in the military during the Cold War. ●The issues that the electrical industry faces. ●The 8 tests that electrical regulators have to conduct on new dwellings. ●You have to actually seek out opportunity; it doesn’t just come to you. ●Founders have an opportunity to connect and make things happen online. ●The difference between incubators and accelerators. ●Quick Safety validates the test information. ●Quick Safety’s tech makes electrical tests easier and protects electricians and homeowners. ●You have to attribute the cost of your product back to the asset. ●People get a little too focused and fixed on the product. ●Data dumping to get the support of tech companies. ●Ensuring all your processes are correct to drive revenue and empower your business. ●People are happy to share, but you can lead the conversation, too. ●The effectiveness of “small teams” and load sharing. Key Quotes: ❏“89 days was the longest that we stayed submerged.” (6:32) ❏“I made the mistake of spending too much time in the business instead of on the business.” (15:00) ❏“My time on the forklift gave me a chance to think—what do I really want to do?” (19:01) ❏“The retail industry is more consumer-focused.” (24:15) ❏“You have to put yourself out there and you have to network.” (36:10) ❏“Most of the electricians prior to Quick Safety were doing all the math in their heads.” (46:50) ❏“The real target customer is the asset owner.” (51:05) ❏“If you’re going to be pushing your product, you have to make it as easy as possible for a customer to come on and off of that system.” (56:25) ❏“Your vision and product should be developing all the time.” (1:00:10) ❏“You only have to develop the nucleus of your company once.” (1:10:31) ❏“You want to get from conception to revenue as quick as you can.” (1:11:05) ❏“The real drivers in the team are those that will take responsibility.” (1:21:45) Social Media Clips: 1.Kurt’s career experience leading up to Quick Safety. (14:00 - 16:00) 2.What the state electrical regulators actually do. (27:20 - 28:51) 3.Incubators and accelerators. (38:40 - 40:31) 4.Founders and their relationships with tech companies. (1:03:50 - 1:06:45) Contact Kurt: ●Find Kurt on LinkedIn: https://www.linkedin.com/in/kurtalexander/?originalSubdomain=au ●www.quicksafety.com.au

DevReady Podcast E37 - Growing Your Business with CX with Brendan Tremble
On this episode of the DevReady Podcast, Andrew and Anthony talk to Brendan Tremble, founder and director of CX consulting at FT Executive. Brendan explains the concept of CX and how it relates to growing your business and customer base. Brendan also shares some of the things startups should expect when structuring their culture, processes, and products around the values that are informed by best customer experience. Brendan leads one of the top consulting firms in Australia. Topics Covered: ●CX (Customer Experience) Consulting. ●Working with startups. ●The core competencies of customer experience. ●Culture as a driver of customer satisfaction. ●How do you measure customer focus? ●Avoiding transactional relationships in your customer base. ●Attracting and keeping customers with CX-based values. ●Understanding the different life cycles of the customer. ●Collecting data to improve customer processes. ●You need to know WHO your customer is. Key Quotes: ❏“Customer needs change every day.” (3:25) ❏“You need your team around you to be about it.” (6:45) ❏“It’s a lot cheaper to keep a customer than to go out and get a new one.” (12:00) ❏“You need to actually have customer-centric values.” (14:45) ❏“Product development people understand the life cycle of the product.” (20:55) ❏“It’s not just collecting metrics — it’s how you’re using them.” (22:30) ❏“Process improvement people make the best CX people.” (25:05) ❏“Customer experience is really process improvement for customers.” (32:40) ❏“Trying to do everything doesn’t really serve anyone.” (39:10) ❏“You have to know which questions to ask.” (43:58) Contact Brendan: Check out Brendan’s company: www.ftexecutive.com.au Find Brendan on LinkedIn. The Books Brendan Mentions: ●Design Thinking ●Sprint by Jake Knapp ●Outside In by Harley Manning and Kerry Bodine ●Chief Customer Officer 2.0 by Jeanne Bliss

DevReady Podcast E36 - Making Crowdfunding Work for Your Business with Matt Vitale
Summary: Our guest on this episode of the DevReady podcast is Matt Vitale, Co-founder of Birchal equity crowdfunding. Matt and the other co-founders combined their knowledge from their different industries to create Birchal with the goal of making the site mainly focused on the companies and facilitating a seamless process for the transaction from beginning to end. Birchal was an integral part of the lifting of the Australian government’s restrictions on equity crowdfunding several years ago, and they continue to impact related legislation as the company and the industry continue to grow in popularity and scope. The Birchal team has a very specific process for reviewing companies who are interested in posting campaigns on the site which includes both objective and subjective filters to ensure that the idea is viable before it is presented to potential investors. Through the expression of interest process, companies are able to gauge interest and receive pledges before ultimately launching their campaigns. Birchal is Australia’s leading crowdfunding platform, accounting for more than half of the monies invested through crowdfunding last year. For more information about hosting a campaign on Birchal or if you have further questions for Matt, don’t hesitate to reach out. Topics Covered: ●How Birchal was formed ●Equity crowdfunding ●How government regulation has impacted and continues to impact the industry ●The process that companies go through in order to post campaigns on Birchal ●Which businesses should pursue crowdfunding ●Getting feedback from interested investors ●Guiding companies to appropriate valuations ●Crowdfunding as a vehicle for fundraising ●Which campaigns are successful during COVID ●How to handle investors who are ready to cash out their investments ●The healthy tension between the company and their investors Key Quotes ❏“It took about 5 years for the government to realize it wanted to do this and then pass the legislation to do it.” (2:55) ❏“Looking back, it was a very effective execution of building technology for what is often a fairly complicated process.” (4:39) ❏“It’s all about finding the relevant audience for each company and treating each campaign as a discrete project.” (9:47) ❏“It’s all about momentum.” (15:16) ❏“When we started the platform, we decided to quite deliberately describe the businesses that we want to work with as those that have a strong consumer proposition.” (18:58) ❏“It’s about finding an audience that will derive benefit from your success.” (20:58) ❏“Things are worth what people are willing to pay for them.” (22:38) ❏“You want to give them enough information so they’re interested in you and then have this opportunity for engagement.” (26:29) ❏“Every campaign that we host has at least a handful of investors that are investing over $10,000.” (31:27) ❏“Crowdfunding is still open for business.” (37:24) ❏“The trouble that we have is with the law.” (44:54) Contact Matt: https://www.birchal.com/ [email protected]

DevReady Podcast E35 - Understanding the Market for Your Startup Idea with Ahron Young
On this episode of the DevReady Podcast, Andrew and Anthony speak with Ahron Young, the founder and CEO of Ticker TV, a Melbourne-based news streaming service. Just out of high school, Ahron got a job at a local newspaper. There he got his toes wet in journalism. This continued with a job at a local TV station, and the Russian news service, RT then Sky News. Ahron chose the name Ticker because it scrolls at the bottom of the screen, but it’s also our heart. He describes his time building Ticker as an alternative to morning cable news, targeted directly at millennials. Ahron gives advice for breaking into the field, building value and discovering the market for your idea. He runs a successful TV service with just over 30 people on his team. He intends to grow Ticker into a global company. He also advises us to look out for our mental health, especially in the tech world. “Don’t expect yourself to be a winner,” he says, “but it’s just as important to learn to forget as it is to learn.” Topics Covered: ●Ahron’s background in commercial TV. ●The importance of marketing. ●Working at RT and how it was the best and the worst experience. ●Be wary of who you bring in for equity because it’s difficult to get rid of people. ●We really don’t have long attention spans anymore — too many are fighting for it. ●Where Ahron got the idea for Ticker TV. ●Ticker TV is a news service that looks to answer “what do people want from the news?” ●Working in a corporate environment, and how it hurts your individuality. ●As long as you deliver what people want, the rest doesn’t matter. ●You need to understand who you are, and establish your identity. ●The average age of a startup founder in Australia is 54. ●What you forget is just as important as what you learn. ●Structuring the business in its early stages. ●Working in a culture where people take ownership of their work. ●Get bigger, and faster, and better — or someone else will. ●COVID has been difficult, but Ticker’s business has not struggled. ●Identify your brand and really pump it out. Key Quotes: ❏“Journalism is a lifestyle choice, and it basically owns you.” (03:30) ❏“The floor manager at RT pulled out a gun.” (07:55) ❏“We are members of the business communities to which we are a part of.” (10:05) ❏“It’s never been an open opportunity: it’s always been something you’ve had to fight for and strive for.” (12:25) ❏“You can’t fight a fleeing customer base in court.” (16:50) ❏“It’s all about looking for gaps in the marketplace.” (21:30) ❏“Every time talent meets the corporate world, something gives: and it’s usually the talent.” (25:35) ❏“When you love what you do, it’s hard to realize when you need to ask for help.” (28:45) ❏“In the end, TV is your graphics package, your audio, your presenters, and your studios: nothing else matters.” (37:55) ❏“It’s up to you to know the time to forget and the time to remember.” (47:10) ❏“It doesn’t matter how you structure it, you’re not starting a business on your own. You need a team around you. (54:30) ❏“Don’t ever create a barrier to entry for yourself.” (1:02:05) ❏“We want to start Ticker in 10 other countries.” (1:14:00)

DevReady Podcast E34 - Writing with Your Audience and Your Purpose in Mind with Adam Turner
On this episode of the DevReady Podcast, Andrew and Anthony speak with Adam Turner, freelance technology journalist who writes for the Sydney Morning Herald. Starting out working for The Age, he developed a passion for tech and decided to go freelance – writing consumer tech for magazines like PC Authority and MacWorld, along with biztech for publications like the AFR and CRN. He also has his own tech news podcast called Vertical Hold. Adam dives deep into the world of freelance writing and explains some of the nuances in building credibility. He spends a bulk of the episode breaking down helpful tips as well as scathingly criticizing the cumbersome tech writing of today. His main points here are that writing needs to be concise and engaging. There are tricks, but ultimately it’s a skill. Topics Covered: ● How to start selling your name and your business in press releases. ● The importance of the brief on a press release. ● Understanding what you want for the outcome. ● It’s all about the hook, for journalism and everything else. ● General advice for making your writing better. ● Why reading a lot makes you a better, more engaging writer. ● You need to understand the style you want to capture. ● It’s all about writing concisely and engagingly. ● The move now is away from academic language to tight, engaging writing. ● You must have something to say — it’s the most important thing. Key Quotes: ❏ “If you’re writing a thought leadership post, you’re helping them know stuff.” - (12:20) ❏ “If they see your press release and it reads like an ad: swipe.” - (14:10) ❏ “It’s not easy to write about yourself and not about yourself at the same time.” - (15:46) ❏ “When you’re talking to a journalist, you’re talking to them in 5 second increments, if you’re lucky.” (18:20) ❏ “Sometimes you have to throw out the line you worked really hard for.” (21:16) ❏ “Don’t get too bogged down in it.” (24:10) ❏ “Have a look at what your competitors are doing as well.” (28:25) ❏ “Every word and every paragraph needs to be doing a job -- if it’s not, get rid of it.” (34:10) ❏ “I always find more mistakes on a printed page than I do on a screen.” (39:00) ❏ “If I get stuck, I go back to the beginning.” (40:25)

DevReady Podcast E33 - Knowing the Product, the Problem, and the Portability with Mark Milanese
On this episode of the DevReady Podcast, Andrew and Anthony speak with Mark Milanese, founder at OneLenz, a tech platform that connects startups to VCs and investors. Over the course of the episode, the guys speak with Mark about how companies should approach investors, what things young startups should consider, and how to avoid common pitfalls when seeking funding. The main takeaways here are that it’s very hard to build a successful product on a weak platform. Spend the time (and money) hammering out all the details first and you’ll be much more likely to find success when it comes time to seek investment rounds. If you know the value that your product brings to the market and to your customers, it’ll be much easier to grow. Learn the tech, know the problem that your product solves for your base, and figure out how to fail. Investors will be impressed with your tenacity. Topics Covered: Startups need to chase clients, not funding. Where to start if a founder comes to OneLenz for investment. People need guidance in getting the requirements right. Your first version doesn’t need to be perfect, but it needs to be good enough to get feedback on. Founders should definitely bring in a tech consultor to save money in the long run. Global founders are ambitious and relentless. You need to know what your value is to your customer. The best thing to do is to fail fast. Don’t try to be everything to everyone. If someone hands you a big check, they’re going to run right through you. Building a product is a full-time job. People are understanding the value of meeting digitally through Zoom now. Key Quotes: “Where you start depends on your tech.” (10:50) “You need to know how to link what you want to what you can deliver.” (13:30) “What’s your business, what’s your business model…how big do you want to go?” (18:40) “You’re still on the phone 24/7.” (20:15) “You gotta learn how to fail fast…and move on.” (23:20) “You’ll want to be on the VC’s radar at least six months out.” (27:15) “I’d rather chase sales than chase investor’s money.” (31:00) “Keep your job as long as you can.” (44:00) “It’s all about the kind of business you want.” (48:00)

DevReady Podcast E32 - Transforming Business for the Future with Saleem Qureshi
On this episode of the DevReady Podcast, Andrew and Anthony speak with Saleem Qureshi, investor and CEO of Assessment Fund, based in London. They talk about the need for digital transformation in the wake of COVID, the very apparent digital divide, and the tools (and rationale) for successful digital transformation. COVID has pushed virtually all companies to consider a work-from-home model, and this is necessarily changing the way we do business. Saleem suggests that companies that want to survive need to lean into those changes and really understand how they can transform digitally. Ultimately, the companies that fail to do this will be left behind. Saleem also talks about how education is tied intimately to the problems businesses are facing in digital transformation, but there may be tools around the corner. The world is digitizing — and that doesn’t just mean going online — and it’s up to the young companies to have the hard conversations they need to transform. A new economy is being created, even though we don’t know what it will look like. To best prepare and future-proof ourselves, businesses need to have conversations about who they are, and who they will be going forward. The digital divide will eventually shrink, but only when companies successfully transform into the digital age. Topics Covered: ●The problems in trying to digitize the world. ●Bringing education up to digital speed. ●The importance of digital transformation in staying alive. ●Focus on the value you deliver to your customers. ●Preparing pre-IPO companies prepare for their IPOs. ●Educating the boardroom on the financial impact of tech. ●Work-from-home models changing the world. ●Unemployment in the future. ●The new economy that is being created. ●Problems in the developing world. ●Some of the issues that work-from-home is bringing to the table. ●Demand to move to the bigger cities. ●The main concerns for digital transformation. ●Volkswagen is transforming itself into a software company. ●Digital transformation is transforming the business model. Key Quotes: ❏“We wanted to understand ‘what is intelligence?’” (01:35) ❏“The people are still analog.” (2:40) ❏“Turn your data into dollars.” (10:00) ❏“Digital transformation actually increases your value.” (12:25) ❏“The boardroom is not tech savvy.” (15:20) ❏“It’s the vendor’s responsibility to sell the board on the tech.” (18:00) ❏“We need to talk to people in the same language that they use.” (21:00) ❏“The stock prices of companies are going up.” (25:25) ❏“Work-from-home is going to test people’s ability to upskill themselves.” (26:30) ❏“You can either stay relevant or you can not be counted.” (28:08) ❏“You don’t really need a four-year degree anymore because the education sector is so far behind.” (28:50) ❏“It’s easy for small companies to transform; it’s difficult for large companies to transform.” (39:45) ❏“The real value is in giving the customer the life they want, and the car is just a tool to get there.” (41:10) ❏“Everybody must be transforming the way they do business.” (44:00)

DevReady Podcast E31 - Product Design, From Prototype to Profit with Hamed Ghajarnia
On this episode of DevReady Podcast, Andrew and Anthony speak with Hamed Ghajarnia, Managing Director and polymer engineer at DreamLaunch, a company that helps people bring hardware visions to life. During the conversation, Hamed speaks to the processes surrounding idea generation and execution for hardware needs. He also breaks down what it’s like for a new company to wrestle with their software and hardware development needs. They discuss the value of investing in research early on in the design process, and the difficulty in trying to bring a new idea to market rather than capitalizing on the existing competition. Hamed also breaks down the nature of prototypes and how businesses can best use them to develop great products. The key takeaway from their conversation with Hamed is that, like many others they’ve had on the show, listening to the customer is paramount. There is no skill more valuable than being able to hear what a customer’s needs are and allowing that information to inform your processes at every step. That’s how you can guarantee success.

DevReady Podcast E30 - ’Sweat Equity’ and Real Value with Paul Lange
On this episode of DevReady Podcast, Andrew and Anthony speak with Paul Lange, “Business Growth Accelerant”, about working in private equity, the life of buying companies to scale, and the importance of understanding how to grow your business. When looking to draw investors, what you really need to be able to do is demonstrate that you can sell what you want to sell. “Sweat-equity” is great but investors care about real valuation. Paul lays out a 9-point strategy for growing your business and prepare for success from the perspective of an investor: 1.Figure out ways to minimize your risks. a.Find out what’s in it for you. b.“Where’s the exit?” c.“Show me the money”: demonstrate the capital-building potential. 2.Taking money (because you cannot really “make” money). a.Structures: get the structures of your company right. b.Systems: the balance of formalized and personable. c.Scalability: so you can grow beyond your local market. 3.Making it happen: all about people. a.Who’s on the team? b.Where’s your niche? (The target market.) c.Traction: Why, what, and how you do what you do Some tips from Paul: 1.Spend one day writing out your plan, and get it on paper. 2.Iterate, iterate, iterate. 3.It has to be good enough to start — and then start! The strategy for implementing all nine of his points: ask yourself the question, answer the question, and question the answer. Rinse and repeat until you really like what you have. Topics Covered: ●Private equity firms. ●Managing buyouts. ●The dizziness associated with taking on a multi-million dollar portfolio. ●Money should be the last thing that’s “in it for you” in your business. ●Your vision needs to extend beyond your business. ●The effectiveness of collaborative campaigns. ●How to minimize the risks in your business. ●The importance of understanding the marketplace. ●Folding a business into yours to mutually grow. ●Understanding how much it costs to scale even a small business. ●Sweat-equity is not nearly as valuable as real valuation. ●There’s no right or wrong about structures: just put some thought into it. ●The result of systems is that they put the focus on your values. ●Small business owners need to divide and conquer. ●Hire based on values not skills. ●Think about who you really want on your board. ●Define very clearly who you add value to. ●Measuring traction. ●The experience is what keeps people coming back. Key Quotes (Time Stamps): ❏“I don’t want to fly C-130s: I want to be Top Gun!” - (6:30) ❏“Before you get into anything, you need to have your exit strategy nailed down.” (8:00) ❏“I tell most people: ‘how about you try selling your way out of your funding issues.’” (9:45) ❏“Business is not built to last -- think about where your exit is gonna be.” (15:15) ❏“At the end of the day, an investor and an business owner are looking to put money into their wealth account.” (19:00) ❏“Whenever possible, we will put the smallest amount of money on the table.” (22:45) ❏“I know people who have bootstrapped a business on a grand.” (30:15) ❏“To really be random and fluid, you need a solid structure underneath you.” (36:40) ❏“You cannot effectively scale without the systems in place.” (43:45) ❏“There are different levels of exit.” (47:10) ❏“Passion is teachable.” (49:50) ❏“Even the Catholic Church doesn’t have 100% of the religious market.” (55:10) ❏“If you can’t measure it, you can’t demonstrate it.” (1:02:35) ❏“A restaurant is only as good as its last meal.” (1:07:45) ❏“Perfection is procrastination.” (1:10:50)

DevReady Podcast E29 - Suits and Sneakers: Strategy and Technology Combined with Anne Miles
In this episode, startup founder Anne Miles talks about her journey with her company, Suits and Sneakers — where she started, what has worked and what hasn’t, and where she’s headed in the future. The name “Suits and Sneakers” comes from the essence of her business: the combination of strategic people like project managers (suits) and the technology, creative, and production people (sneakers). Suits and Sneakers was birthed so that advertising and marketing specialists don’t get lost in the shuffle and was, at the beginning, intended to be a directory. Through a series of events, Anne ended up setting up a format so that people could tell her directly what they need and she has been doing manual matching since then. Anne talks about where her company fits in the market; somewhere between a directory and a PR agency with hands-on services. The three discuss the advantages and disadvantages of investors and Anne shares why she hesitates to have them and is instead leaning toward an advisory board. They also talk about the pros and cons of Wordpress, how to use technology in light of your customers, beta testing, and IP rules. At the end, Andrew and Anthony ask Anne what advice she would give herself two years ago and they provide a bit of their own advice as well.

DevReady Podcast E28 - The Journey from Idea to Product with Philip Nowell
In this episode Andrew and Anthony get to know Philip Nowell of Ontogo. Philip shares his knowledge of entering the medical device industry. With his experience as a surgeon and passion for medical devices, Philip began working in the private sector. In 2003 he led and developed Cook Medical, a medical device company based in the United States. Once he retired and moved to Australia, Philip saw a demand for guiding others through the regulatory world of medical devices or along the journey of creating new commercial products. That’s how Ontogo came into being. Ontogo is a network of professionals who have practiced their knowledge base, not theorized it. And with their expertise, they give real guidance to clients struggling to see their product ideas realized. Philip tells Andrew and Anthony how to start off right, when creating a new product. From testing your product idea, evaluating the market, and preparing for investors, Philip gives detailed steps to save you time, money, and help you avoid common mistakes. The best take away from this episode: understand your market acceptance. Is there a market for your product? Is there a problem and have you solved it? If not, you are only investing in an idea not a product.

DevReady Podcast E27 - Ins and Outs of Startup Investing with Angel Investor Hamish Hughes
On today’s episode, Andrew and Anthony speak with angel investor Hamish Hughes about how he got his start as an investor, and how the process of seeking investment rounds actually works. After a short stint in politics, he was drawn to the VC world based on how popular it was in the UK. Moved by how under-developed the industry was in Australia, he took up investing work there. Hamish discusses the role that investors play in the early stages of startup development and takeoff, and he shares some of his own stories. He explains some of the things that startups really need to consider before even approaching an investor, how to contact investors successfully, and how to scale after funding the founding of the company. Andrew and Anthony also pick Hamish’s brain about the world of VC investing, what makes companies successful, and how to avoid failure (if you’re in the 10% of companies that succeed). The best takeaways from today’s episode are centered around demystifying the investment process, as well as some of the tips Hamish offers up to debunk investing myths. Best practice is to have a good idea, don’t worry about others stealing it, and don’t expect investors to buy into something if the potential for return is not high. And above all: be actionable. There are a hundred million dollar ideas—but only some are executed.

DevReady Episode 26 - The FinalCall Startup Journey with Paul Arnost
On today’s episode, Andrew and Anthony speak with CEO and founder of FinalCall, Paul Arnost. Paul’s interest out of high school was initially as a heavy metal vocalist, proving you can be anything. Shortly after, he worked his way into a career in the banks before starting a career in the tech world. Over the course of this episode, Paul and the hosts get into many different topics related to success as a startup. Paul explains the concept of designing processes, business agility, and the need to communicate better. Paul is the founder of a company that helps real estate agencies connect homebuyers to their respective homes while saving them time and money. He goes into the ins and outs of the conception of that idea, some of the roadblocks he hit along the way, and how he was able to find success, even amid the COVID pandemic. During their conversation, Andrew and Anthony also get into many of the issues that plague tech startups in general, including workflow, project management, and delivery problems. They also list some red flags to look out for in the beginning phases. Paul laments working with many companies who struggled on the delivery front, and he opines that delivery is paramount to making the client happy. If you can just commit to always delivering the product, a lot of the other things will fall away. They also spend a little time talking about investors and how people manage to get their startups off the ground. Paul signs off with some advice on how to stay motivated as an entrepreneur. The risks are real, and the stress is high, but the rewards are great. Paul has left us his email for anyone who wants to reach out to him.

DevReady Podcast E25 - Stewart Bird
On today’s episode, Andrew and Anthony speak with Aurecon’s Digital Futures Leader, Stewart Bird. The three talk about forging client-focused initiatives, dealing with challenges in the corporate world, and looking into the future to adapt for a digital and automated world. In addition to the world of automation, Andrew and Anthony hear from Stewart about how mindset might be the number one change agent in business. The learning mindset, or the growth mindset, is what pushes business to improve their processes and continue to find ways to add value to their brand. “By doing, you’re learning,” they say. They incorporate McKinsey’s Three Horizons to group and plan their research and development. Stewart also talks a good deal about this idea called the “Prosumer”: that customers are moving away from business that still happens transactionally. They are instead looking for relationships to connect in a human way with their partners. This kind of thing comes as a challenge, but Stewart spends a good portion of the rest of the interview describing some tactics for how to do that, including streamlining your processes internally and looking for ways to incorporate technology that will make your job easier. Finally, the hosts ask Stewart to share some parting wisdom. He ultimately says to listen to your customers. If you don’t have a “finger on the pulse,” you’re going to be dead in the water. This means being flexible to adapt to change. It means looking for ways to automate processes and checking for faulty designs. It means going out in the field to see what your customers really want. That’s the only way you can truly add value to your brand. And you have to trust them. Think externally: what will this lead to? Prepare for those changes as your projects develop and your ideas come to fruition, because you’re going to want your customers to keep coming back to your business. Make it easier on them. Show that you care about who they are. And deliver your best work possible.

DevReady Podcast E24 - William Strange
On today’s episode, Andrew and Anthony speak with William Strange about his company, Sports Performance Tracking (SPT), his history of entrepreneurship, and the future of tech. From Melbourne, Will got his start in real estate, he saw successes in the industry and moved over to the property development side of things. Not long after, in 2013, he founded a subscription-underwear business for men. He was able to land an investment on Shark Tank for his subscription company Three65. Ultimately, he ended up selling Three65 shortly after his appearance on Shark Tank. Will explains that in order to be successful, you need to build your processes so that anyone can do it. Create the infrastructure that will allow the buyer down the road to jump on production with little friction. Andrew and Anthony discuss the stages that an entrepreneur must walk through, including the conception stage, research and development, and testing the prototypes for the initial product delivery. Born out of the idea of GPS tracking bikes and cars, William developed the GPS tech necessary to track the movements of high-performing athletes. Ultimately, this required him to develop his own hardware because vehicle-based GPS was limited in its ability to monitor precision movements. Unfortunately, Will didn’t have the software, either. So he not only needed to develop the hardware, but the software as well. Trying to deliver this product proved to be more difficult than he imagined at first. Will also goes into how the COVID pandemic has impacted his cash flow and his team. Beyond this, Will discusses how the business world is likely going to be changed by the impact of the COVID-19. Most businesses are going to reevaluate their expenses when it comes to office space and overhead because most are still able to work from home and keep the company alive. There is some concern about monitoring employees, however. In conclusion, the hosts reflect with Will on the future of business in the tech industry and look forward to more conversations about the marriage of tech and sports.

DevReady Podcast E23 - Terry Wilson
In this weeks episode of the DevReady Podcast, we spoke to Terry Wilson from Chat Metrics | Conversation as a Service - CaaS | Live Chat | Lead Generation. When developing a #Saas product, we can sometimes focus all our energy on the building the tech. But in the end, like every other business, we need to understand how to market, nature and convert our leads. Chatbots is a new piece of tech that many businesses have begun putting in the corner of their websites. If you have a chatbot, have you considered the experience that your customers and prospects are having with the bot? Terry is an advocate for live chat, having real people talk to your customers and helping them engage and interact with your webpage and service offerings. Love to hear your thoughts below. Would you prefer to talk to a bot or a real person?

DevReady Podcast E22 - Miriana Taflaga
In this week's episode of the DevReady Podcast, we were joined Miriana Taflaga, Principle - Experience Design from Symplicit. During this episode, we explored how Human-Centred design can dramatically increase your likelihood of success. In simple terms... Work with your users! Throughout our journey of designing and developing software solutions, we have heard this time and time again. "We want it to be perfect before we show users." Are you making the same mistake?

DevReady Podcast E21 - Adam Jacoby
On this week's episode of the DevReady Podcast, we interviewed Adam A. Jacoby, founder of MiVote, Chairman Esport Mogul (ASX:ESH), 2 X Codex World's Top 50 Innovator, Director Global & Strategic Innovation Swinburne University of Technology Innovation Precinct. This story of a non-tech founder describes what it takes to deliver upon a moonshot idea. Through MiVote, Adam's objective is to reimagine what democracy could be when delivered through a startup company. In this episode, you will learn about the highs, lows and everything in between for a startup entrepreneur.

DevReady Podcast E20 - Joana Inch
In this weeks episode of the DevReady Podcast, we were joined by Joana Inch from Hat Media Australia talking about all things marketing. Joana and her team at Hat Media help SaaS businesses better execute their marketing and social media campaigns. In the episode, we discussed how understanding your niche and buyer personas could dramatically increase your marketing results. With competition ever increasing in the SaaS space, it has never been more important to create great content that answers your customer's questions and solves their pain points.

DevReady Podcast E19 - R&D Tax Incentive with Alex & Caitlin
Would you like 43.5% of every dollar that you invest in innovation paid back to you? On this week's episode of the DevReady Podcast, we were joined by Caitlin Harvey and Alexander Paykin from RnD360 Advisory Group. During this conversation, we took a deep dive into the R&D Tax Incentive. - What you need to know - How you need to structure your business - Assessing your likely eligibility - The rules and regulations - And we even explored the significnt benefit of setting your startup up as Early Stage Innovation Company (ESIC)

DevReady Podcast E18 - How PR can help non-techs
"Right now, your chances being published in the media and building your profile is HUGE" - Jules Brooke from Handle Your Own PR. We enjoyed talking to Jules about her tech journey so much that we had to invite her back to explore how PR can help non-techs build their brand and business profile. Have you ever wanted to be published in the Fin Review or share your story on the Evening News? In this weeks episode of the DevReady Podcast, we took a deep dive into how to write an article and then get it in the hands the right journalists. PR is a powerful awareness exercise and it has never been easier to get published. Through the pandemic, the media is getting about 4x as much traffic and half as much content sent to them. To learn more how you can utilise PR to build your brand, check out the full Episode

DevReady Podcast E17 - The startup Journey of Handle Your own PR
On this week's episode of the DevReady Podcast, we were joined by Jules Brooke, founder of Handle Your Own PR. Handle Your Own PR is a #SaaS and educations business helping small business manage and run their PR campaigns. Jules discussed the challenges that she faced when running a development project as a non-tech and even how she had to SELL THE HOUSE to continue to fund the development process. Here is her advice for non-tech building tech: * Always start with a plan * Release in small bites * Have a Roadmap in place * Get a great team around you "Regardless of the journey, it will be the best thing that you will ever do, ". - Jules Brooke

DevReady Podcast E16 - Christina Gerakiteys
In the DevReady Podcast this week we were joined by Christina Gerakiteys, CEO of SingularityU Australia, to discuss how they are helping startups and businesses utilise technology to better serve humanity. Christina shared how we can all shoot for that moonshot idea and create new and innovative possibilities with technology to impact a billion people. In this inspiring look at technology, Christina shared many stories the will open up your eyes to the possibilities that are around us.

DevReady Podcast E15 - Jacinta Outlaw
We are all overload by data. They say "data is the new oil", but does that lend us to capturing data for the sake of capturing data? In today's episode of the DevReady we joined be Jacinta Outlaw from The Fifth Element. During this episode, we explored how startups and businesses can better utilise and collect data to increase their value and solve greater problems. Learn how Jacinta and her team help businesses understand the value of data and how to better engineer your tech products with data partners in mind. A great episode about how we can strategically position of businesses to capture data and solve bigger problems.

DevReady Podcast E14 – Neville Christie
“Opportunity is everywhere, except most of us have our eyes closed” – Neville Christie In Today’s Special Episode of the DevReady Podcast. Neville joined us to talk about the current state of the economy given the coronavirus crisis. 78 years young, Neville has been involved in 44 venture, 41 successful. A profound track record by anyone’s account. During this episode, Neville shared his amazing journey of how he was forced to become the family breadwinner at the young age of 12. By 13, Neville had begun 3 business, the 3rd of which was collecting and producing Scallop shell ashtrays. Selling them door-to-door, Neville turned this 5c item into a 75c sale! He then turned this profit into buying and selling newspapers at the local pub, later falling into the business microloans. At 13, Neville was making 5X the average wage! In this episode, we take a deep dive into how Purpose has played a major part in Neville’s success and he shared what entrepreneurial life could look like in the aftermath of COVID-19.

DevReady Podcast E13 - Daniel Mumby
In today's episode of the DevReady Podcast, we had Daniel Mumby "That StartUp Guy" join us again. In this episode, we discussed an approach to building a team around you to increase your likelihood of investment and long term success in your tech venture. Dan's advice for founders; build a team of advisors and ensure that they meet the following criteria: 1. Walked the path before and 2. are emotionally invested in your success If you are a non-tech looking build tech consider finding advisors that can help across the following areas: 1. Technical 2. Industry knowledge 3. Sale 4. Knows your target customers 5. Understand the numbers

DevReady Podcast E12 - Craig McFarlane
In today's episode of the DevReady Podcast, we were joined by Craig McFarlane, Director - Education and Professional Services at Essilor Asia-Pacific, Middle East, Mediterranean-CIS, Russia & Africa at Essilor Group. In his time at Essilor, Craig has been instrumental in moving the organisational training from face-to-face to blended (online and offline) and now even microlearning approaches. Craig shared his number one tip from building tech within an organisation. Keep it simple at the start! Take it one step at a time and build a robust solution that will allow you to expand your product in the future. This is great advice for any non-tech looking to build better technology.

DevReady Podcast E11 - Jamie Skella
In today's episode of the DevReady we had Jamie Skella join us. Thank you, Jamie, for taking the time to share your journey of developing digital products in both corporate and startup environments. At 13, Jamie first embraced technology as an online gamer and later played for Australia's top-ranked esports teams. Jamie has now gone full circle, where he now manages Mogul, Australia's first publicly listed esports company. We first met Jamie when he was running Horizon State, Winner of the World Economic Forum Technology Pioneer award, joining the likes of Google, Airbnb, and Spotify. Voted 7 of 100 on a list of world-changing technologies by The Australian.

DevReady Podcast E10 - Martin Batur
Thank you Martin Batur for joining us on the DevReady Podcast. Martin is the Co-Founder of GigSuper, a startup out of Melbourne that is helping the self-employed understand the importance of Superannuation. Did you know that over 1.3+ million Australians are self-employed and that 75% are NOT currently contributing to Super? Worst of all 20% have a NO super at all! GigSuper aims to solve this problem by educating the market and providing an innovative SaaS product to help self-employed folks build their super balance. In this episode, Martin shared how they approached the development of their product as non-techs. Learn about what they would have done differently if they had the opportunity to start all over again.

DevReady Podcast E09 – Brian Ruddle
Thank you Brian Ruddle for joining us on the DevReady Podcast this week. Brian is from Impact Innovation where they have been helping startups and corporate with their product innovation for over 13 years now. Brian has been involved in 4 successful startups, is an advisor in the startup space and is now the Chair of Innovation Management Standards at @standards Australia. In today’s episode, Brian shares his model describing Idea Complexity. The Idea complexity model provides a great framework to ask the right questions, explore our assumptions and validate ideas and business cases within a structured approach. This is a great episode for anyone that has had that lightbulb moment and looking for a model to maximise their potential of success.

DevReady Podcast E08 - Tim Walmsley
In this week’s episode of the DevReady, we had Tim Walmsley join us from BenchOn. Tim shared his story of how he has continued to pivot his business, operations and even target customer to solve a major problem that we can all have in our businesses. Staff under-utilisation. Tim shared how this non-tech SOLD THE HOUSE and went all-in on his vision. In 2019, 4 years into the business BenchOn was name the “Defence Connect Australian Defence Industry Start-Up of the Year for 2019”. In this episode, Tim shared some great insights into what it really takes to create value.

DevReady Podcast E07 - Stewart Marshall
Thank you Stewart Marshall for joining us on the DevReady Podcast this week. In this episode, we discussed some of the key challenges that a SaaS business can face. Did you know that 10/11 SaaS businesses fail and that in every SaaS category there is an average of 10 competitors? Through this podcast, you will learn about how to get ahead in this highly competitive landscape. If you run own a SaaS business or a looking to build a SaaS product this is a MUST listen.

DevReady Podcast E06 - Cary Gee
In today's Episode of the DevReady Podcast we interviewed Cary Gee, founder of BOTTY Limited. Cary shared his story of how he went from growing and exiting a 200+ stores restaurant chain across Asia to now running his second tech Company. In 3 short years, this non-tech has grown the Botty team to over 25+ dev and engineers working across contextual AI and Machine Learning supporting 1,000+ clients. Through the Podcast Cary shared a great insight into how big questions have shaped entrepreneurial journal. If you are a non-tech looking to convert your ideas into a successful business, this Podcast will provide you with some significant insights.

DevReady Podcast E05 - Dan Mumby
It is never about the technology. In this episode of the DevReady Podcast, we interviewed Daniel Mumby "That StartUp Guy" - 15x founder, Startup Mentor, Angel Investor and Author of the book titled, "Before you quit your day job" In the episode we discussed how focusing on the tech can actually limit your ability to succeed. We looked at the importance of a strategic plan, understanding your business model and how to deliver a product and service that your customers will love, need and desire. This is a must-listen for anyone that is building a technology product.

DevReady Podcast E04 - Robert Venter
In this week’s episode of the DevReady Podcast, we interviewed Robert Venter. Robert, thank you for coming on to the Podcast and sharing your journey. Robert is the founder and CEO of Eazi-Tender. In 2015 Robert set out on the journey to develop an all in one platform to solve the problem of having to work with multiple software packages with little integration in the project management space. Throughout his journey, Robert engaged with several tech partners and was even invited to Silicon Valley accelerator to realise his dream. However, success wasn’t realised until he discovered that the problem he was attempted to solve needed refinement. A core focus on a single problem that could add significant value to a large client base. If you are a non-tech building tech, this episode drives home the importance of understanding what your customers really need.

DevReady Podcast E01 - Judy Celmins
We have just launched our new DevReady Podcast. Our first interview is with Judy Celmins of Engage4Insights. She shares her story about jumping into the development of their own app, It’s a great story with plenty of interesting takeaways. Visit our website, or follow us on social media for more insights Website: https://aerion.com.au LinkedIn: https://www.linkedin.com/company/aeri... Medium: https://medium.com/aerion-technologies Twitter: https://twitter.com/aeriontech Facebook: https://www.facebook.com/aerionTech EDM Dance Party by Alex Menco | https://alexmenco.net Music promoted by https://www.free-stock-music.com Creative Commons Attribution 3.0 Unported License https://creativecommons.org/licenses/...

DevReady Podcast E02 - Mellonie Francis
Today's Podcast is with Mellonie Francis, a non-tech founder of Find Book Beauty. Learn about her journey that started out building an MVP with a website builder. This led to engaging technical advisor and dev team which she later had to sack. If you are looking to take an Idea to Software this is a must listen. Visit our website, or follow us on social media for more insights Website: https://aerion.com.au LinkedIn: https://www.linkedin.com/company/aeri... Medium: https://medium.com/aerion-technologies Twitter: https://twitter.com/aeriontech Facebook: https://www.facebook.com/aerionTech

DevReady Podcast E03 - Nick Coster
Validating and Idea can be one of the biggest challenges when building a new product. Are we solving a problem that our customers actually value? Are solving the problem with the right solution? Let's face it, we all can fall in love with our ideas and sometimes this can mean we jump into delivery way too early. In this episode of the DevReady podcast we interviewed Nick Coster. Nick is from Brainmates, where he and his team help product owners deliver products that customers love. Nick shared a step by step approach to designing and validating solutions with our target customers. If you have an idea and want to deliver a technology solution, this is a must listen. Visit our website, or follow us on social media for more insights Website: https://aerion.com.au LinkedIn: https://www.linkedin.com/company/aeri... Medium: https://medium.com/aerion-technologies Twitter: https://twitter.com/aeriontech Facebook: https://www.facebook.com/aerionTech