Coaches on a Mission

My guest today is Stacey O’bryan who’s company is called Before the Lawyer. Stacey is on a mission to normalize the conversations and actions that arise from legal conflict because 50% of us will likely face some sort of legal turmoil in our lifetime. You’ll hear Stacey’s mission to make legal support and knowledge accessible to all and she’ll even walk us through the process she takes her clients through. I invited Stacey on the show because her mission is unique and her approach centers around peace, simplicity and connection, which aren’t the words I naturally think of when I think about legal conflicts. Before we dive in, just a quick reminder to check the show notes below to learn how you can win a couple of cool prizes this week in honor of our new name. I’m giving away a free training called Find Your Pricing Sweet Spot as well as a chance to win a VIP day with me. So, if you love this show and want to show your support, take 60 seconds to follow the instructions in the show notes. And with that, I hope you'll enjoy my conversation with Stacey. GIVEAWAY DETAILS: I’m gifting a bonus training called “Find Your Pricing Sweet Spot” to every coach who takes these three steps: 1. Head to my Instagram (@dallastraversbizmentor) and check out the post announcing the new show name 2. Tag a fellow coach you adore in the comments of that post 3. Share the post to your IG Stories (be sure to tag me so I can send you the bonus training) If you want to enter the raffle for a VIP Intensive with me, please take the following steps: 1. Rate and review Coaches on a Mission 2. Take a screenshot of your review and either DM it to me (@dallastraversbizmentor) or email it to [email protected] Connect with Stacey: https://www.beforethelawyer.ca Instagram: @beforethelawyer Connect with Me: Instagram: @dallastraversbizmentor Free Quiz: www.dallastravers.com/quiz

This is the third of our special mini series and my guest today is Ajarae Coleman who’s always known her purpose on the planet is to bring more levity to those around her. She did it as a kid and she continues to do it in her first career as an actress. But Ajarae found another way to live her purpose through her coaching business where she empowers actors to become industry leaders, so they can change the world with the stories they tell. In this interview, Ajarae talks about the evolution of her business from a simple side gig to a purpose-driven platform, plus, how much intuition and going inward helps her connect to her mission on a daily basis. Before you go, please check out the giveaway details below to learn about how you can enter to win a VIP Day with yours truly. It’s a giveaway I’ve put together in honor of our show’s relaunch. And I want to make sure you don’t miss out. And now, allow me to introduce Ajarae Coleman GIVEAWAY DETAILS: I’m gifting a bonus training called “Find Your Pricing Sweet Spot” to every coach who takes these three steps: 1. Head to my Instagram (@dallastraversbizmentor) and check out the post announcing the new show name 2. Tag a fellow coach you adore in the comments of that post 3. Share the post to your IG Stories (be sure to tag me so I can send you the bonus training) If you want to enter the raffle for a VIP Intensive with me, please take the following steps: 1. Rate and review Coaches on a Mission 2. Take a screenshot of your review and either DM it to me (@dallastraversbizmentor) or email it to [email protected] Connect with Ajarae: http:// actingresourceguru.com Instagram: @actingresourceguru Facebook group: actorswhogetit.com Connect with Me: Instagram: @dallastraversbizmentor Free Quiz: www.dallastravers.com/quiz

Today, I continue my conversation with another Hive member who is truly on a mission. And her name is Erin Young. She helps natural health practitioners share their craft authentically; moving beyond the grind with purpose, stability, calm & connection. Erin believes that as humans, we are part of ecology. And by reconnecting fully with that ecology, we can have a broader impact and more meaning in our lives. Erin and I talk about what mission actually means and how as a coach on a mission, values play a massive role in the work we do. I don’t think I’ve ever interviewed a more intentional, inquisitive, or thought-filled person on this show and I know you’ll get so much value from Erin’s perspective and intentionality. I actually walked away from our interview thinking, “I want to have conversations like this every day.” So, without further ado, here’s Erin Young. I hope you enjoy it as much as I did. GIVEAWAY DETAILS: I’m gifting a bonus training called “Find Your Pricing Sweet Spot” to every coach who takes these three steps: 1. Head to my Instagram (@dallastraversbizmentor) and check out the post announcing the new show name 2. Tag a fellow coach you adore in the comments of that post 3. Share the post to your IG Stories (be sure to tag me so I can send you the bonus training) If you want to enter the raffle for a VIP Intensive with me, please take the following steps: 1. Rate and review Coaches on a Mission 2. Take a screenshot of your review and either DM it to me (@dallastraversbizmentor) or email it to [email protected] Connect with Erin: https://www.erinyoung.net Instagram: @erinyoung.coaching Facebook: https://www.facebook.com/erinyoung.coaching Connect with Me: Instagram: @dallastraversbizmentor Free Quiz: www.dallastravers.com/quiz

This week, we’re celebrating the show’s new name by highlighting 5 coaches inside The Hive who are truly on a mission. And our very first guest is Nadi Fantastic. Nadi is an Anti-Oppression Leadership Coach and Workplace Educator. At the heart — Nadi’s coaching approach helps entrepreneurs, organizations and individuals connect with their humanity and personal goals to operate with zero tolerance for discrimination. Nadi helps her clients establish new norms for accountability, new understandings for breaking the silence and new systems for fostering inclusion, equity and belonging. Nadi’s mission is a big one and in this conversation, you’ll learn more about it. Plus, you’ll hear how Nadi takes care of herself so that she can hold a big container for her clients… which of course includes some roller skating! Let's dive in to today's episode — Enjoy! GIVEAWAY DETAILS: I’m gifting a bonus training called “Find Your Pricing Sweet Spot” to every coach who takes these three steps: 1. Head to my Instagram (@dallastraversbizmentor) and check out the post announcing the new show name 2. Tag a fellow coach you adore in the comments of that post 3. Share the post to your IG Stories (be sure to tag me so I can send you the bonus training) If you want to enter the raffle for a VIP Intensive with me, please take the following steps: 1. Rate and review Coaches on a Mission 2. Take a screenshot of your review and either DM it to me (@dallastraversbizmentor) or email it to [email protected] Connect with Nadi: http://www.nadifantastic.com Social: @nadifantastic Connect with Me: Instagram: @dallastraversbizmentor Free Quiz: www.dallastravers.com/quiz

If you’ve been following the show for a while, you probably won’t be surprised to hear that we have a brand new name. As I lean deeper and deeper into my values, I’ve discovered a lot of changes to make to help me feel more aligned in my business and my life. Like changing the name of my year long mentorship program, starting a brand new instagram account, and even some changes we’ve made with the team this year. And, choosing a new name for this show is what, I think, will be the last big change… at least for a while. So, without further ado, I am so excited to welcome you to Coaches on a Mission — THE show to listen to if you’re a values-driven coach looking to build a business you’re truly proud of. In honor of our new name, I’ve put together a fun giveaway for you. And in this special episode, I will take a moment to walk you through those details, share a bit about how this week will unfold, and of course, spill the tea on why, exactly, I’ve decided to drop The Six Figure Coach Podcast and run with Coaches on a Mission instead. Enjoy! GIVEAWAY DETAILS: I’m gifting a bonus training called “Find Your Pricing Sweet Spot” to every coach who takes these three steps: 1. Head to my Instagram (@dallastraversbizmentor) and check out the post announcing the new show name 2. Tag a fellow coach you adore in the comments of that post 3. Share the post to your IG Stories (be sure to tag me so I can send you the bonus training) If you want to enter the raffle for a VIP Intensive with me, please take the following steps: 1. Rate and review Coaches on a Mission 2. Take a screenshot of your review and either DM it to me (@dallastraversbizmentor) or email it to [email protected] Connect with Me: Instagram: @dallastraversbizmentor Free Quiz: www.dallastravers.com/quiz

I’m popping in quickly to let you know that we’re taking the week off. BUT, don't leave too quickly, because I want you to be on the lookout for a special episode we are dropping on January 9th. The Six Figure Coach Podcast finally has its new name and I've put together a really fun giveaway to celebrate. So, be sure to check back in on January 9th to hear all about it. And, be sure to follow me on Instagram @dallastraversbizmentor because I will be sharing lots of details there, as well. Enjoy your new year and I’ll see you on January 9th for the big reveal. Connect with Me: Instagram: @dallastraversbizmentor

Today’s episode is a quickie and it’s jam packed with great tips to set you up for email marketing success in 2022. Now, If you ever thought email marketing was dead, think again because my guest, Felly Day is here to teach you why email marketing is still the most powerful tool you have at your disposal. Plus, she’ll share some copywriting tips and strategies to ensure that those emails you pour your heart into actually get opened and read. I invited Felly to the show because I want you to build a coaching business you are truly proud of, which is the commitment of this show. So, before we dive in, let me share a bit about Felly.. Felly started her business as a VA in 2019 so that she could pursue her dreams of digital nomad life. By Feb 2020, her business had scaled into a full content agency and from there she started mentoring and teaching on the side. Felly is a gifted writer who values connection and it shows. And now, let’s talk about email marketing, shall we? Connect with Felly: Instagram: [email protected] Connect with Me: Instagram: @dallastraversbizmentor Free Quiz: www.dallastravers.com/quiz

I’m sure most of us can agree that as much as we love coaching, selling can often feel like a necessary evil. And because we don’t love selling, we don’t practice and therefore, we don’t ever get better at selling. But what if you could transform your sales avoidance into a passion for selling? Sounds like a big leap, doesn’t it? My guest today is Annie P Ruggles who says she was the single most sales avoidant coach for years - even though she was a marketing consultant. Annie watched too many heart-centered businesses struggle to sell. Even her clients who had flawless marketing, but zero selling skills because they modeled Annie - who as I mentioned was completely sales avoidant. So, Annie had to redefine selling for herself, unlearn all the behaviors that felt out of integrity, and fall in love with the true art of selling in order to help her own business, as well as serve her clients. Today, Annie and I talk about how to overcome sales avoidance and we even compare notes of our separate approaches to sales conversations. No matter how comfortable (or uncomfortable) you are asking for the sale, you’ll gain some valuable insight from our conversation. So, with that… let’s dive into the episode. Connect with Annie: www.anniepruggles.com Instagram: anniepreneur Linkedin: linkedin.com/in/anniepassanisi Clubhouse: @apr Connect with Me: Instagram: @dallastraversbizmentor Free Quiz: https://flawlessfreesessions.com

Today’s episode is a special one because we’re going to tackle the most common question I get asked...which is, “how can I find more paying clients?” But I’m not going to answer that question for you. Instead, I’ve invited four coaches, just like you to do it. Toya Gavin, Laser Malena Webber, Leigh Cambre, and Benno Nelson all came into the Hive asking me this very question. And within a matter of months, all four learned exactly how to nail their marketing message to attract perfect-match leads, and then, host authentic, non-salesy discovery sessions to turn those leads into happy paying clients. This episode comes at the perfect time because the new year is approaching and I’m willing to bet you’ve got big client-getting goals ahead of you. Which is why I want to invite you to join me for a special free workshop called Clients From Scratch I’ll host next week. I’m going to share the exact framework I’ve used to keep a full client roster for over a decade and the same one I teach my Hive members. You can grab your free spot for this workshop now at dallastravers.com/clients And with that… let’s dig into the episode. Connect with Me: Instagram: @dallastraversbizmentor Clients From Scratch: http://dallastravers.com/clients Client Surge: http://joinclientsurge.com Connect with our Panelists on Instagram: Toya Gavin: @iamtoyagavin Leigh Cambre: @leighcambre Laser Malena Webber: @lasermw Benno Nelson: @yesequalsyes

I am flying solo today because I want to talk about Three Non Gross Ways to Close More Sales in 2022. If you've listened to more than a few episodes of this show, you've probably heard the topic of Client Surge come up when I'm coaching Hive members. It comes up often because, depending on how you look at it, it's the first or second major milestone that Hive members cross. And it's a proven formula to find clients, right? In my opinion, It's really the simplest and most authentic path to find clients, especially when starting out. So while I normally only offer Client Surge inside the Hive, I see how many of you need this system, almost as a way to give yourself permission to go all in on a full year of mentorship with me. So this December, I am going to open enrollment for Client Surge. Now, whether you decide to join me inside Client Surge or not, please mark your calendar for December 14th because Client Surge enrollment is going to kick off with a special free workshop called Clients from Scratch. You can grab your spot at Clients from Scratch right now by heading to dallastravers.com/clients. So inside of that workshop, we're going to cover a lot of ground, which is why I wanted to record this solo episode. I have a lot to say about how values driven coaches can find more clients more easily, and it all can't fit into one workshop. So specifically today, I'm going to share three tools to utilize inside of a discovery session or a sales conversation to help you feel great, really serve your clients and also enroll more clients. So before we dive into the episode, go to Dallastravers.com/clients to get in on Clients from Scratch happening on December 14th. It's designed to set the foundation to help you find more perfect match clients in 2022. Once you’ve done that, come on back and hit play on this episode to follow along as I share Three Non Gross Ways to Close More Sales and find more clients. Connect with Me: Instagram: @dallastraversbizmentor Clients From Scratch: http://dallastravers.com/clients

If you’ve ever had that oh-no moment when a client says YES and you realize you don’t have an easy way to collect payments, you’re not even sure if you should do that before a contract gets signed and speaking of contracts, you don’t even have one in place… This episode is for you because I am spilling the beans about all things onboarding. In today’s episode I walk Nzinga Moore through the exact workflow I follow whenever I sign a new client. You see, Nzinga is a smart cookie because her coaching business is about to officially launch and she wants to get all of her administrative ducks in a row before then. Nzinga Moore helps actors breakthrough their mental and emotional stuckness to move past doubt, overwhelm, and burnout and finally follow through on their purpose without excuses or fears. I had so much fun walking Nzinga through how to: Set up automatic monthly billing Send a contract after you collect payments Get that first session on the books so your new client doesn’t back out Avoid overwhelming your client with too much prep work And easily track your clients progress without wasting hours writing recap notes If your new client onboarding process isn’t smooth like butter, grab a pen and paper because this episode is right up your alley. And if you like what you hear and you want to get your hands on all the templates we discuss, you can get on the waitlist at NewClientNowWhat.com. And now, let’s hear from Nzinga. Connect with Nzinga: www.empoweredtoact.com Instagram: @iamempoweredtoact Connect with Me: Instagram: @dallastraversbizmentor Get on the waitlist for New Client Now What: NewClientNowWhat.com

Okay, let’s talk about the problem with Hustle Culture, shall we? My guest today is Ketetha Olengue who is a Resident Physician In Training, and also runs a coaching program called Developing Doc. Her program helps medical students who envision a bright and rewarding future get clarity on what they actually want as a physician. Developing Doc started out of a place of necessity and has since transformed into a meaningful mission for Ketetha. She came into our conversation hoping to walk away with a sustainable plan for her business while she completes the last two and a half years of her residency. And we did create that plan. But rather than a plan, we really created space for Ketetha to breathe during this extremely busy phase in her life. You see, Ketetha has no experience “moving slow” in life, so she has been running her business with the belief that she needed to grow it “now or never”. This Hustle Culture approach ate away at Ketetha’s confidence and caused her to question whether or not her business is viable. By the end of our conversation, Ketetha was able to make a confident decision and have actionable steps to take toward her long term vision. If you ever find yourself believing the lie of hustle culture this episode is for you. Connect with Ketetha: https://www.developingdoc.com Facebook: https://www.facebook.com/developingdoc/ Instagram: @developingdoc Connect with Me: Instagram: @dallastraversbizmentor Free Quiz: www.dallastravers.com/quiz

Have you ever had those moments where a potential new client gushes over the free content you put out, the way you put yourself out there, and the work that you do? They can’t say enough good stuff about how much you’ve already helped them and how they can’t wait to work with you... one day... when they’re ready? While this compliment might feel great, it's mostly just confusing because you see so clearly how you could help this person accomplish their goals really easily. You also understand that the idea of being ready… isn’t exactly real. We work with coaches because we don’t know how to move forward, so what does ready even look like, right? When situations like this happen often, you might get discouraged and wonder “what am I doing wrong? “People say I’m so awesome, and yet nobody wants to hire me.” If what I just described rings a bell, you’ll love today’s episode. My guest is Chris Vaglio who is a super dynamic, successful, and smart guy who came into our conversation wondering this very thing. Chris is a business and personal branding coach who helps creative business owners build a rock star brand to get noticed, feel confident and bring in more clients. And while Chris didn’t really see it, I noticed something that I see in other Hive members as well. For lack of a better word, let’s call it the intimidation factor. As a coach, you may look like you’ve got it all going on and people just assume that they aren’t ready or don’t have that same special sauce that you do, so the idea of working with you is kind of intimidating. I had a feeling that the intimidation factor might be the thing standing between Chris and all the clients he dreams of. So, we dug into how to best approach this odd phenomenon and create a permission structure that allows clients to feel confident about hiring you. This included two key pieces. First, simply narrating what’s actually going on in your marketing and your sales conversations. Second, believe it or not… niching way down to turn the client's decision from a “that sounds cool for some day down the road” to an “oh! I need to work with you right now.” Lots of ground to cover in what’s been one of my favorite episodes so far… let’s dive in shall we? Connect with Chris: https://campsite.bio/chrisvaglio Connect with Me: Instagram: @dallastraversbizmentor Free Quiz: www.dallastravers.com/quiz

Okay, all my life coaches, authenticity coaches, health coaches, confidence coaches, everybody out there who’s really good at listening to your client and offering up custom tools or insight that completely transforms their lives… this episode is for you. Because I’m willing to bet that you haven’t given much thought to your signature process because no two clients are the same and no two coaching sessions look alike. That's probably what you love so much about the work you do. Yet… those of us in the moment, meet the client where they’re at and help them move forward kinda coaches can sometimes struggle to find the words to accurately represent the work we do. Nothing can really come close, yet if the only way to truly understand the power of our work is through experiencing it… self promotion and marketing can be a struggle. That was the case for today’s guest, Leigh Cambre. He helps optimistic overachievers find balance and room to breathe without losing their edge. And Leigh is truly an excellent coach with a lot of training under his belt and tools in his pocket. Which made it difficult for Leigh to find a catchy slogan or marketing jargon to describe his work. Which, in turn, can make it difficult to bring in more clients. So, Leigh and I walked through a pretty cool exercise that revealed his signature process. We even gave it a name - The Cambre Method. Now, does Liegh’s bright, shiny signature process cover everything he does for his clients? Nope. Does it come close… you better believe it. If you’re a coach who’s work covers a broad range of results and your biggest strength is your ability to simply serve your clients, grab a pen and extra paper because I hope you’ll follow along with my conversation with Leigh to create your signature process too. Let’s have some fun! Connect with Leigh: http://leighcambre.com Connect with Me: Instagram: @dallastraversbizmentor Free Quiz: www.dallastravers.com/quiz

Whether your business is brand new or growing rapidly, I bet you’ve gone through periods where, in order to get to the next level, you have to let something go. That was the case for today’s guest, Megan Detrick who is a Spiritual life coaches eXvangelicals and those seeking inclusive faith. Megan works full time in ministry inside her church, so time is her most limited resource. And though she knows she wants to grow, she wasn’t ready to let her ministry work go. So, Megan came into our session sorta stuck between a rock and a hard place. Until we dug into her bigger vision for her life and the impact she wants to make. You see, her vision is also serving more eXvangelicals to help them feel a sense of belonging and transition into a faith practice that aligns with their values. On top of that, Megan wants her business to afford her the resources to purchase a home on a large piece of land so she can foster children and ensure everyone in the family feels spacious and welcome. And in order for her to do those things it's time to transition (slowly or quickly) out of the full time ministry work that she’s doing so that her business and her family have room to grow. If you feel like you’ve hit a turning point and something has to give in order to move to the next level, I think you’ll love my conversation with Megan. Let’s get into it. Connect with Megan: www.meganraecoaching.com Instagram: @exvangelicalcoach Connect with Me: Instagram: @dallastraversbizmentor Free Quiz: www.dallastravers.com/quiz

Today I am sharing the third and final part of our Greatest Hits series. In this episode, we are focusing on Building Your Team. A common trap I see a lot of coaches fall into is waiting way too long to hire. We look at the price tag and think “I can’t afford that”. Instead of asking the question...“How much is possible by adding this person to my team?” So, whether your business is newer or you’ve been at this for a while, I want you to check out these four episodes to inspire you to hire, but also lead a team, well. First up, Episode 13 with Sarah Gaboury. I think we all know the feeling of overwhelm that can come when we work by ourselves...all the time...on our laptops. Sarah came into this episode feeling too busy to even think about the hiring process, let alone who to hire and how to onboard a new team member. But during our conversation we were able to come up with a simple process to help her get crystal clear on what she can hand off AND determine the qualities needed in an awesome virtual assistant. Next is a two parter - Episode 14 + 15 with Malika Williams. In Episode 14, Malika and I talked through the vision for what’s next in her business (and realized she was even closer than she realized to that vision). Once we got clear on the vision, drilled down some next steps, we talked about “how to hire”. That’s what you’ll hear in Episode 15. We talk through the phases we all go through in our business.. Expansion and Containment. Listen to this episode if you’re ready to give your permission to hire quickly and want to know the best position to fill first. Last but certainly not least, I have Episode 37 with Tianna Tye. She is an expert in all things team dynamics. She is basically a genius on delegation. Which for those of us who have worked by ourselves (forever) delegation can be so tricky. So, in our conversation we talk all about the right way to onboard your team, and the importance of setting clear expectations and Key Performance Indicators. If you want to hire now or anytime in the future, you MUST listen to this episode. If you’ve been putting off hiring because you feel too busy or overwhelmed by the thought of starting the hiring process, I sincerely hope that these episodes inspire you to take the leap. I can’t wait to hear all that you glean from these episodes. EP013 Sarah Gaboury (TOO BUSY TO HIRE HELP? THE COMMON TRAP STUCK COACHES FALL INTO) Connect with Sarah: https://realactorslab.com Instagram: @realactorslab EP014 + EP015 Malika Williams (WHEN IS IT TIME TO STOP HUSTLING?) (HOW TO GET CRYSTAL CLEAR ABOUT WHO TO HIRE) Connect with Malika: https://www.centerforwomensvoice.com Instagram: @centerforwomensvoice EP037 Tianna Tye (TIANNA TYE’S ROCK SOLID RULES TO HIRE AND TRAIN YOUR TEAM THE RIGHT WAY) Connect with Tianna: www.tiannatye.com Instagram: @tiannatye Connect with me: Instagram: @dallastraversbizmentor Free Quiz: www.dallastravers.com/quiz

We are back with Part 2 of our three part “Greatest Hits” series. Today we want to highlight episodes that can help you to Build Your Confidence. If you ever feel that your confidence (or lack of) holds you back from reaching your full potential, or really going after what you want for yourself and your business — you’ve got to check out these three episodes. The first episode I’m recommending you dive into is Episode 39 with Angela Vorpahl. If you ever feel invisible or worry your work doesn’t matter, you must listen to my conversation with Angela. This was a real and vulnerable conversation around how Angela had been wrestling with a lot of the same fears and inner critic stuff we all experience. Inside this episode, we uncover the parts of Angela that felt undeserving or less than and worked to give those aspects a voice so that she could learn to let go and move forward. Next up is episode 6 with Katy Chen Mazzara. Katy was READY to scale her biz but she recognized that she was holding herself back because she was afraid to put herself out there. She wanted to go live on Instagram, show up online more, and even pitch herself on podcasts. So in our conversation we tackled how her fears were holding her back from doing those things (and more) and how she could take practical steps to move forward. If you see that your fears of being visible hold you back from going all in, go and check out Episode 6. Last but not least, is Episode 22 with Randi Roberts. We all have those moments when we feel stuck and sabotage ourselves. Whether it’s fear, distraction, perfection or overwhelm, we hold ourselves back from time to time. As human beings, this is NORMAL... it’s also so painful. In this conversation, we dug in to what was holding Randi back and came up with a framework to relate to herself differently. If you feel stuck, check out this episode and think about how you can apply this framework in areas you may be holding yourself back. EP039 Angela Vorpahl (WHAT IF YOU WORRY THAT YOUR WORK DOESN’T MATTER?) Connect with Angeal: Instagram: @angelavorpahl https://www.angelavorpahl.com/ EP006 Katy Chen Mazzara (WHAT MUST YOU HEAL TO BE MORE VISIBLE?) Connect with Katy: Instagram: @katychenmazzara https://www.katychenmazzara.com EP022 Randi Roberts (DO THIS WHEN YOU’RE IN YOUR OWN WAY) Connect with Randi: https://www.corlinroberts.net Connect with me: Instagram: @dallastraversbizmentor Free Quiz: www.dallastravers.com/quiz

This month, we’ve curated a special Greatest Hits series for you. I’m completely biased, of course, because I adore every guest who’s ever been on the show — so putting together a list of greatest hits felt impossible. But, when I narrowed our search down to three specific categories, it got a little easier. So, next week, we’ll focus on building your confidence. Then, we’ll highlight my favorite episodes about building your team. But today, we will hone in on building your list. In today’s episode I will share a brief summary of three previous podcast episodes where we took a deep dive into list building. First up, Episode 3 with Brian Patacca. In Episode 3, we dig in and talk all about the success Brian found in his business thanks to a rock solid list building strategy. Second, Episode 5 with Tilita Lutterloh. In this episode, we examined a simple organic marketing strategy to get your lead magnet in front of more eyeballs. Lastly, Episode 41 with Tamika Auwai. In my conversation with Tamika, she offered one small shift around how to think about content and the flood gates opened up. Hint: Nurture Marketing. I cannot wait to hear your biggest takeaways from this greatest hits list. So, please be sure to hit me up on Instagram at @dallastraversbizmentor. Have a great week + Happy Listening! EP003: Brian Patacca (HOW BRIAN ADDED 3600 NEW EMAIL SUBSCRIBERS IN LESS THAN 90 DAYS) Connect with Brian: Instagram: @briansaysthat EP005: Tilita Lutterloh (THE REAL REASON YOUR LEAD MAGNET ISN'T WORK) Connect with Tilita: Instagram: @iamtilita Facebook: https://www.facebook.com/groups/TheRunnersLockerRoom EP041: Tamika Auwai (THE POWER OF NURTURE MARKETING) Connect with Tamika: www.orishacreative.com Instagram: @tamikaiscontent Free Scorecard: www.nurturematrix.com Connect with Me: Instagram: @dallastraversbizmentor Free Quiz: www.dallastravers.com/quiz

I am so excited about today’s episode because it’s been a while since we talked about list building. And, if you want to eventually scale with a course or large group program, your list matters a lot. In fact, I often see coaches struggle to hit their numbers on their second or third program launches because they’ve ignored list building. And I don’t want that to happen to you! So, today’s episode is designed to help you grow your list in a simple and connected way. My guest is Emily Grace who helps actresses/creators write their damn script already and know what to do with it . Emily has pretty much mastered my favorite list building strategy so it’s time to up the ante. Tune in to hear us break down 3 list building habits designed to grow your audience and deepen your connection with them right from the beginning. Enjoy! Connect with me: Instagram: @dallastraversbizmentor Free Quiz: www.dallastravers.com/quiz Connect with Emily: https://pickfordwest.lpages.co/

My guest today is Jordan Gill who is an expert when it comes to VIP Days. Jordan and I get into the specifics behind what VIP Days are, who should offer them, and how you can design them to serve your clients and expand your business. This episode is for any coach who loves the intimacy, connection and productivity that comes with VIP Days. But in particular, if you currently only offer 1:1 coaching, I want you to grab a pen and paper because this episode can help you double your offerings and increase your revenue right away. Before we dig in, let me share a little about our guest. Jordan Gill, is an operations consultant and the founder of Systems Saved Me. She helps overworked one-woman shows become streamlined solopreneurs. Her jam is creating a cohesive operating system for managing your tasks, files, and inbox. She’s been on podcasts like this one, plus What Works and CEO Vibes, sharing her love of replacing monthly retainers with one-day virtual intensives. Jordan currently lives in Dallas, TX with her Cavapoo Vivienne and collection of 1,000 piece jigsaw puzzles. If you want to take what you learn further, you can check out a free online class Jordan offers on demand. It’ll help you Replace Your Monthly Retainers with Virtual VIP Days without learning any new marketing strategies. And you can find it at systemssavedme.com/freetraining With that, let’s dive into VIP Days. Connect with me: Instagram: @dallastraversbizmentor Free Quiz: www.dallastravers.com/quiz Connect with Jordan: https://www.systemssavedme.com Facebook: https://www.facebook.com/systemssavedme Instagram: https://www.instagram.com/systemssavedme

The myth of “overnight success” is a tired one and it doesn’t serve any of us because, in fact, it’s the slow and steady approach that most reliably leads to a sustainable success. Why? Because it’s built on habits. Which, I’ll admit, isn't exactly sexy. Habits aren’t made up of flashy funnels, viral videos, 5 day challenges, or massive summits. They’re the little steps every coach can take on the daily that add up to massive results. In this special Permission Granted episode, we’ll talk about why slow and steady is really the only race to run and how you can move forward with more confidence, efficiency and results when you let go of the B.S. idea that quick success is somehow more valuable than the slow burn. This is the last of our special Permission Granted series, so be sure to reserve your spot for the Permission Granted Workshop coming up later this week. You’ve got three dates you can choose from and you can grab your spot at www.permissiongrantedworkshop.com. Connect with me: Instagram: @dallastraversbizmentor Free Quiz: www.dallastravers.com/quiz

What if I told you that it’s okay to feel like you’re all over the place every now and then? In fact, if what you want is a values-aligned business, you may find that things look a little chaotic as you dig deeper into your values. While a lot of coaches do fall into Busy Betty Syndrome because they’re afraid of missing out or they just don’t trust themselves. Others know that big changes are essential, yet they hold back from making them. That’s what we’ll talk about today. I want to share the four questions I ask myself when I’m faced with a big decision to help you determine when change is in order and when it’s time to stay the course. This episode is part of our special Permission Granted series. So, before you tune in, be sure to grab your spot at Permission Granted now at www.permissiongrantedworkshop.com. Connect with me: Instagram: @dallastraversbizmentor Free Quiz: www.dallastravers.com/quiz

Think about how many hours you’d reclaim in your week if you gave yourself permission to get it wrong. In this bonus episode, I’ll share candidly about my own struggles with perfectionism (hello to all my Enneagram 3s out there!). We’ll also explore The Stuck Coach Chaos Cyclone which keeps us all really busy instead of moving forward. My intention in this bonus episode is to empower you to write your own permission slip to let go of getting things perfect, and just get them going instead. If you hold back in any way because you’re afraid to make mistakes or if you find you often seek external approval instead of just trusting your gut, please join me at the Permission Granted event. You'll walk away from Permission Granted with: A grit building action plan to stop holding yourself back so you can move quickly toward a prosperous business. The freedom and confidence to say no to any tactics or strategies that don't feel like YOU and permission to follow your values instead. Complete clarity about the best possible thing to focus on for YOUR unique business to bring in paying clients, build a strong following or launch a course. Go to http://permissiongrantedworkshop.com now to grab your spot. From there, enjoy the episode. Connect with me: Instagram: @dallastraversbizmentor Free Quiz: www.dallastravers.com/quiz

What would happen if you gave yourself complete permission to go all in on your coaching business? That’s the question we’ll explore in the first of a special 4-part series called All In. For me, permission to go all in means allowing my creative intelligence to flow freely in my marketing instead of judging myself as a big ol’ dork. For our Hive Members permission to go all in means: Buying my first house Starting a family now instead of waiting for the right time Changing my niche to serve the people I truly want to help Giving myself a raise Leaving my 9-5 because my business needs me Letting go of all the programs I’ve tried before that didn’t work out No matter what permission to go all looks like for you, I invite you to answer the question, “What would happen if you gave that permission to yourself?” as you listen along to this episode. The All In series is part of a special event I’ll host online later in September. It’s called Permission Granted and it’s for every coach who knows they have more to give and want to make the money they truly deserve. You can reserve your spot now at http://permissiongrantedworkshop.com. Connect with me: Instagram: @dallastraversbizmentor Free Quiz: www.dallastravers.com/quiz

If you’re growing, your business is changing. So, I guess I’m growing because I’m sure making a ton of changes this year. Changing the way I approach my goals so they feel like me instead of just being somebody else’s idea. Closing my Instagram account and starting from scratch. Setting our entire evergreen funnel on fire so I can add a personal touch to our sales process. And… even saying goodbye to The Six Figure Coach Club. Not the program, just the name. In this episode I’ll walk you through exactly why I’ve ditched the name of my signature program and what that means for you moving forward. Plus, we’ll look at this decision through the lens of my values (which should always be how we examine our decisions, BTW!). Be sure to tune in until the end so you can hear the exciting announcement about why I’m closing enrollment too. Change is never easy, but for me, it’s always good. Instagram: @dallastraversbizmentor Free Quiz: www.dallastravers.com/quiz Free Class: www.watchthecoachclass.com

My guest today is Laser Malena-Webber. Laser helps motivated musicians and creators grow a genuine fanbase who actually want to pay for their music and then get paid through successful Kickstarter, Patreon, and crowdfunding campaigns. Laser is also a successful musician who’s currently developing a full length musical. And I’m gonna be honest with you, Laser doesn’t like selling. They’re also not that into a lot of the “coachy” strategies out there. Yet, Laser wants to expand their reach in order to help more musicians make art without waiting for permission. Now, there’s the rub… how do you build a bigger business without selling? How do you build a list without a lead magnet? Laser and I prove it’s actually possible during today’s episode. Because when you let go of marketing yourself and instead focus on marketing your stance, the tactics and strategies don’t feel gross because you’ve made them your own. Laser and I cover a lot during today’s episode that I know will be valuable for you. Let me share my biggest takeaways: 1. Do your goals belong to you or are they just the thing you think you’re supposed to do next? 2. What do you stand for? In other words, what are the core transformations or benefits behind your work? The reason you do what you do? 3. How can you use an area in your life where things feel easy, as a template for action in the areas that feel hard? Those are 3 key questions Laser and I tackle today and I invite you to consider them as well as you listen along. With that, please enjoy the show. Connect with me: Instagram: @dallastraversbizmentor Free Quiz: http://dallastravers.com/quiz/ Free Class: www.watchthecoachclass.com Connect with Laser: https://lasercampaigns.com Facebook + Instagram: @lasermw https://twitter.com/lasermwebber

My guest today is Izzy Stevens who wishes she was more consistent in her marketing. All the social posts, weekly emails and extra efforts have never felt completely easy for her. And up until recently, Izzy assumed her big block was fear. It’s hard to put yourself out there, so she figured if she could just build more confidence or get over her fear, then marketing would be a piece of cake. But, Izzy came to realize that maybe she was giving her fears more credit (or blame!) then they deserved because what she really lacked was clarity. Izzy’s dream client has shifted since she started coaching, but she hadn’t taken the time to crystalize who her ideal audience is now and what they need to hear. That’s what Izzy and I dug into during today’s episode. We redefined her target audience and then identified four common themes her ideal clients all face. And those became Izzy’s core content pillars making the whole content creating thing feel inspiring rather than draining. So, if you ever wonder if your niche is too narrow or you can’t seem to find the mojo you need to put yourself out there consistently, please tune in. You’ll walk away from this episode with a clear framework to help you engage in an ongoing conversation with the people you most want to help instead of just slogging through more content. Connect with me: Instagram: @dallastraversbizmentor Free Quiz: www.sixfigurecoachquiz.com Free Class: www.watchthecoachclass.com Connect with Izzy: https://www.creativeluminaries.net Instagram: @creativeluminaries_

I’m closing down my instagram account and I want to spill the beans on exactly WHY inside this bonus episode. I know shutting down an account with nearly 12,000 followers may sound like a risky move to make, but I’ve spent the last several months dialing in an actual S-T-R-A-T-E-G-Y. And I want to find out how well it works when I’m posting on a blank slate. So, the question here is… Am I a brave, bold genius to say goodbye to 11.6K followers and start over? Or… Am I a fool who just loves to make extra work for herself? There’s only one way to find out. So, before we dive in, press pause on this episode and come on over to my shiny new IG account and find out for yourself. You can find me at my brand new handle which is @DallasTraversBizMentor Then, head on back here to find out why I'm starting from scratch on the 'gram. Follow me new IG account here: https://www.instagram.com/dallastraversbizmentor/

If you ever worry that your business can’t handle all your creative ideas, you’re going to love today’s episode. Iva Perez, my guest this week, is a newer coach with what she thought were two totally separate businesses she wanted to get off the ground. After Iva and I dug into her mission and her target audience, we realized that she doesn’t actually have two businesses on her hands. She has two offerings. So, I teach Iva about The Offerings Bullseye and she gets crystal clear about how her two offerings not only support each other, but ultimately support her audience. Which is great news because Iva is on a mission to help moms heal themselves and help families build stronger connections. This important work needs a voice like Iva’s and after our conversation she was off and running. If you ever feel confused or overwhelmed by all the ways you want to help your audience, I think this episode will give you the clarity you need to let things be easy. Enjoy! Connect With Me: Instagram: @dallastraversbizmentor Free Quiz: www.sixfigurecoachquiz.com Free Class: www.watchthecoachclass.com Connect With Iva: Instagram: @momergymovement Facebook: https://www.facebook.com/momergyessentials

I’m just thrilled to introduce today’s guest to you. Her name is Kelli King-Jackson and she helps Black women working in white spaces. She’s been feeling a lot of tension around how to keep her work accessible and equitable while still generating the revenue she deserves. The first thing Kelli and I did in this session was to get clear on her mission. From there, we crunched some numbers to help Kelli feel clear about how many clients she can serve and at what price point. … yes you will hear me do math in public, which you know is not my strong suit. Kelli walked away from our conversation with a three tiered plan in place that aligns with her mission and values and will produce a six figure income. Here’s what it looks like: 1. Private clients who are in a position to pay Kelli’s full rate. 2. Group clients who pay a reduced rate. 3. An impact program where Kelli will scholarship spots in her group program to those women who qualify. It was so much fun and, once we got clear about her mission and the numbers, it was actually surprisingly easy to create the offerings structure. If you serve an audience that just isn’t in a position to pay the big bucks a lot of coaching programs recommend you charge, you’re going to love this episode. https://www.iamkelli.com Linkedin: https://www.linkedin.com/in/kkingjackson

My guest today is Deb Flashenberg who owns the Prenatal Yoga Center in NYC. When the pandemic hit last year, Deb quickly pivoted to take her entire studio online. Which was no small feat, considering that Deb offers pre and post natal classes to pregnant people plus she runs a yoga teacher certification program. Now that the world is opening up again, Deb has been feeling really overwhelmed about how to bring her in person classes back without losing the progress she’s made online, incurring a ton of extra expenses or burning herself out. Deb and I walked through a simple process to identify her clear priorities and immediate next steps so she can bring in person classes back without feeling stressed. Though Deb’s business may not look like yours, if you feel stuck in analysis paralysis with so many things you want to do and no clear way to decide what to focus on, you’ll get a ton of value from my conversation with Deb. I hope you enjoy it! Connect With Me: Instagram: @dallastravers Free Quiz: www.sixfigurecoachquiz.com Free Class: www.watchthecoachclass.com Connect With Deb: www.prenatalyogacenter.com Instagram + Facebook: @prenatalyogacenter

My guest today is Destini Copp. She’s a marketing expert who helps entrepreneurs launch and scale their online business with personalized coaching & accountability, simplified, MBA-like training, time-saving templates, and swipe files. Destini came on the show ready to show you exactly how you can put your sales on autopilot without falling into any of the gross strategies a lot of automated funnels rely on. Destini and I are both so passionate about authentic selling and leading with our values. So, the tips you’ll hear in this episode are right up your alley if you want to grow your business from an intentional, ethical place. During this episode, you’ll learn what it looks like to sell on autopilot, how to personalize your marketing message so your automated funnel doesn’t feel out of touch, and why the heck you should never ever ever use fake deadlines to get more sales. Before we dive in, be sure to check out Destini’s Free 5-Day Scale Challenge: https://programs.destinicopp.com/scale. And with that, let’s put your sales on autopilot with Destini Copp Connect With Me: Instagram: @dallastravers Free Quiz: www.sixfigurecoachquiz.com Free Class: www.watchthecoachclass.com Connect With Destini: https://destinicopp.com/ Facebook: https://www.facebook.com/destinicopp Instagram: @destinicopp Snag Destini’s Free 5-Day Scale Challenge: https://programs.destinicopp.com/scale

Okay… I know I’ve said this before and I’ll likely say it again.. But today’s episode of the Six Figure Coach Podcast is my very favorite so far. My guest today is Benno Nelson who began coaching just a few months ago. After a super successful career as a video editor, Benno now helps video freelancers grow their business, achieve their goals and move from working gig to gig to a prosperous career. Like a lot of newer coaches (let’s be real… I even fall into this trap from time to time and I’ve been coaching for nearly 20 years!)... Benno has fallen into Over Responsibility. This occurs when we focus more on proving our worth than we do on providing value to the client. Benno and I talk through a few ways that overresponsiblity shows up for him and troubleshoot easy solutions so that he can help his clients feel empowered and help himself feel less pressure. Grab something to take notes on because you’ll learn about how traction reports help your clients stay on track, how Google folders are your new best friend, and even how to structure coaching groups to deliver the same benefit that comes with privates. There’s a lot packed inside this episode, so let’s get going. Connect With Me: Instagram: @dallastravers Free Quiz: www.sixfigurecoachquiz.com Free Class: www.watchthecoachclass.com Connect With Benno: http://yesequalsyes.com

My guest this week is Kirsten Lesser Bridge who helps women that are busy keeping it all together to find more calm and clarity. Kirsten has entered a stage in her life where what matters most is connection and transformation. Kirsten came into our session craving more clarity about her business model, her message, and her motivation so she can create the right coaching business to match her values and lifestyle instead of just sliding into a formula. So, we talked about where Kirsten can find more motivation, how she can scale her group program without losing a sense of connection, and why she’s got to experiment with her message in order to draw in the right clients. If you ever feel like the business models you see out there don’t totally feel like a match for you, this episode just might be the thing to spark some new ideas. Connect With Me: Instagram: @dallastravers Free Quiz: www.sixfigurecoachquiz.com Free Class: www.watchthecoachclass.com Connect With Kirsten: http://kirstenbridge.com Facebook: https://www.facebook.com/kirsten.lesar.bridge Shownotes: Check out episode 46 of the podcast to hear Toya's episode on Overcoming Your Fear of Being On Camera

Okay… let’s talk about delegating shall we? My guest today is Lisa Pepper-Satkin who loves serving her clients. It’s her happy place. What she doesn’t love is all of the admin involved in marketing her business and delivering for her clients. Lisa has two contractors who work for her and she came into our conversation hoping to figure out a way to improve their performance. What Lisa and I uncovered pretty quickly was that in order for her team to improve, she had to become a better delegator. Which makes sense because - probably like you - Lisa started out as a one person show. She got really good at doing all of the things on her own. So, she brought that energy to her team assuming that she'd have to show them every little step involved in their tasks, too. Her micromanaging ways didn’t feel good for Lisa or her team. And when I shared my all time favorite delegation tool, Lisa’s mind basically blew. Whether you have a VA who only works a few hours per month, a team of several people, or you’re still working as a one person show, this episode will reveal the best way to delegate a project so you give your team autonomy and everybody understands exactly what success looks like. Enjoy! Connect With Me: Instagram: @dallastravers Free Quiz: www.sixfigurecoachquiz.com Free Class: www.watchthecoachclass.com Connect With Lisa: Instagram: @lisapeppersatkin Facebook: https://www.facebook.com/LisaPepperSatkin/ LinkedIn: https://www.linkedin.com/in/lisapeppersatkin/ Shownotes: -EP24: A WHOLE NEW WAY TO NICHE w/ Bret Shuford: https://dallastravers.com/podcasts/a-whole-new-way-to-niche/ -EP13: TOO BUSY TO HIRE HELP? THE COMMON TRAP STUCK COACHES FALL INTO w/ Sarah Gaboury: https://dallastravers.com/podcasts/too-busy-to-hire-help-the-common-trap-stuck-coaches-fall-into/ -EP14: WHEN IS IT TIME TO STOP HUSTLING?: w/ Malika Williams https://dallastravers.com/podcasts/when-is-it-time-to-stop-hustling/ -DAN SULLIVAN'S IMPACT FILTER: https://resources.strategiccoach.com/tools-and-worksheets/the-impact-filter

Today’s episode comes directly from a recent 6FCC coaching call where Toya Gavin and I developed a clear, repeatable process to help her overcome her fear of being on camera and start going live on Instagram. Toya helps Women of Color in the Law find better jobs. And in order to get over her resistance, Toya tapped into a sense of purpose that outweighs all of her fears. If you struggle to stay consistent in your marketing or you just play small, this behind the scenes episode is just what the doctor ordered. Let’s take a listen. Connect With Me: Instagram: @dallastravers Free Quiz: www.sixfigurecoachquiz.com Free Class: www.watchthecoachclass.com Connect With Toya: Instagram: @legally.bold http://Legally-bold.com/toya-links

My guest this week is Tammy Cunningham who’s been suffering from enrollment fatigue for nearly a decade. You know the dread and fear and baggage that comes when it’s time to get into selling mode to fill your next program? That process has always been a drag for Tammy and we were determined to heal it once and for all. And you know… I think we actually did. Tammy realized that she had to let go of the “ghosts of failed launches past” and step into a new and transparent process to fill her upcoming group program. By the end of the session, Tammy had a routine in place for inner healing, a plan to actually enlist her audience’s support to fill her program, and a clear path to launch, for the first time ever, with a webinar. It was so much fun to see Tammy shift from burnt out to enlivened as our conversation unfolded. And I know that if you feel done with selling or just fearful about it, this episode will help you too. Let’s dive in… Connect With Me: Instagram: @dallastravers Free Quiz: www.sixfigurecoachquiz.com Free Class: www.watchthecoachclass.com Connect With Tammy: http://tammycunningham.com

Let’s kick things off with a question… Do you ever feel like people love the work you do, yet nobody wants to pay you for it? That was the case for today’s guest, Jill Valdez. Jill loves helping small business owners bring out the best in their teams to optimize performance and productivity. In fact, Jill loves helping people so much that she’s always giving her services away for free. So, Jill needed some concrete tools to move out of the ‘free help zone’ and into the hired consultant zone. Our conversation was so much fun because by adding just a few tweaks to her discovery session process, we set Jill up to turn her fans into paying clients. Let’s dive in because this conversation oh so good! Connect With Me: Instagram: @dallastravers Free Class: www.watchthecoachclass.com Connect With Jill: www.linkconsulting.info

You know those coaching moments when inspiration strikes and you share some insight or feedback that leads to a massive breakthrough for your client and you don’t even totally know what you said? I live for those moments. They’re the greatest. And one of them happened with this week’s guest, Dana Da Ponte. Dana helps highly sensitive people and empaths manage the anxiety, overwhelm, self-sabotage or stuckness that comes with their sensitive nature and master the creative and intuitive gifts that come with it. Though she knows who she loves to serve, Dana has been twisted up in knots about how to serve her audience. She’s a highly sensitive creative person herself, with a lot of ideas and Dana came into our session worried that she’d never land on a structure. And then the clarity bell rang for us both and Dana figured out exactly how to talk about her work and more importantly give herself permission to go all in on the work she loves most and let the rest of it go. Even as I record this intro, I cannot tell you exactly what we came up with or how we got there, because our conversation was so inspiration led. But I can tell you that the journey was thrilling. So, if you’ve been stuck around what to offer or how to talk about your work, you’ve gotta join Dana and I on this ride. Let’s get started. Connect With Me: Instagram: @dallastravers Free Quiz: www.sixfigurecoachquiz.com Free Class: www.watchthecoachclass.com Connect With Dana: Website: www.danadaponte.com Facebook: www.facebook.com/dana.daponte.art Instagram: @danadaponte

Today’s episode is different from any other I’ve recorded and I almost decided not to share it with you because my goal with each episode is to serve up some tangible actions you can apply in your own business. That did not happen this time around. You know those client sessions that don’t seem to go anywhere right away. Maybe that’s because the client isn’t receptive or you as the coach just aren’t connecting the way you’re accustomed to? That’s what happened when Denise Gaffney joined me. Denise is a pilates and wellness coach who helps her clients develop a core connection in a holistic way. Denise is a mom who is very protective of her time and her energy. And she’s noticed a trend which is that no matter how much money the business brings in, she’s never quite able to pay herself the salary she wants. So, Denise came into the episode looking for a lasting breakthrough around her money mindset. While she and I both agreed that this was a tall order, we dove in wholeheartedly. And I will say that we got somewhere. But it took work. Now, I almost didn’t air this episode because I feared it wouldn’t be valuable to you, the listener. Then, I realized that we’re all coaches here and this episode is a great example of two things: There will be times when our clients feel such resistance that it’s challenging to make progress. How we meet that resistance matters. During those times, we must honor our client’s process. Even if it doesn’t match our agenda. While I’m usually pretty good at giving every client the dignity of their own process, I lost track of that in this session. And it shows. So, rather than ditch the episode, I thought it would be helpful to share it and maybe you’ll gain some insight by witnessing another coach showing up and struggling a bit. With that, here’s episode #42. Connect With Me: Instagram: @dallastravers Free Class: www.watchthecoachclass.com Connect with Denise Website: www.mybodwellness.com Instagram: @mybodpilates Facebook: https://www.facebook.com/mybodwellness

My guest today is Tamika Auwai who pretty much blew my mind three minutes into our interview. I don’t know if you relate, but for me… content creation can often feel like a pain in the booty must-do task that I dread on the daily. Tamika offered one small shift around how to think about content and the flood gates opened up. When I think about creating content, it’s a drag. But what I think about nurturing with content, I’m completely lit up. So we can say goodbye to content creation and hello to nurture marketing. You see… Tamika is a Nurture marketing expert. She created The Nurture Matrix™, a unique evergreen nurture marketing framework that’s revolutionizing the way that Coaches approach social media and email marketing. Not only did Tamika blow my mind straight out of the gate, but she also shared simple ways to uncover incredible content, connect more while actually writing less, and some of the best types of nurture content out there right now. Buckle up for an energizing conversation to make your content life easier, but before we dive in, I want you to grab a free scorecard Tamika created that will help you identify the gaps and opportunities in your nurture marketing. You can grab your scorecard now at www.nurturematrix.com. And with that, here’s Tamika Auwai. Connect With Me: Instagram: @dallastravers Free Class: www.watchthecoachclass.com Connect with Tamika: Instagram: @tamikaiscontent Free Scorecard: www.nurturematrix.com

The last time we had Tilita Lutterloh on the show, we talked about a big shift she made in her messaging and ideal client. Since then, Tilita relaunched her signature program and she’s back today to tell you all about it. I want you to imagine your worst webinar nightmare because it probably happened to Tilita. And yet, the lessons she learned from it and the value that came from it is beyond expectation. Tilita Lutterloh is a high performance coach who helps purpose driven high achievers get stronger and eat better to perform at their highest level every day. She agreed to bring us all behind the scenes of her six figure journey this year and so far, it’s been a fun ride. In today’s episode, Tilita and I break down the highs and lows of her webinars. We talk about the fears around raising our rates and the truth about raising our rates. And we also discuss how we both suffer from A Student Syndrome and how that can sometimes be a problem. There’s lots to unpack, so let’s get into it. Connect With Me: Instagram: @dallastravers Free Class: www.watchthecoachclass.com Connect With Tilita: Instagram: @iamtilita Facebook: https://www.facebook.com/groups/TheRunnersLockerRoom

Grab your tissues, folks because today’s episode is a bit of a tear jerker! I am so impressed with Angela Vorpahl, today’s guest. She brought so much clarity and vulnerability to the episode, I know her struggle is something that most of us wrestle with. So, it was just an honor to coach her during this session. Angela helps law students get good grades, plain and simple. Yet, not so simple because Angela knows that good grades aren’t the true benefit her clients get. It’s the stuff that comes with good grades like opportunities, confidence, choices, and freedom. So, Angela felt some friction around how to talk about her work. She’s also been wrestling with the same fears and inner critic stuff we all deal with. Inside the episode, Angela and I uncover the parts of her that have felt undeserving or less than. And we worked to give those parts a voice so she can let them go. Our conversation was very moving for me. And yes, I still found time to talk strategy given the insights we gained when Angela went deep. If you ever feel like an outsider or worry that you and your work doesn’t matter, please listen to this incredible conversation. I hope you enjoy it. Connect With Angela: Instagram: @angelavorpahl https://www.angelavorpahl.com/ Connect With Me: Instagram: @dallastravers Free Class: www.watchthecoachclass.com

Jolene Blackbourn helps prospective law students save time, money and stress so they can be financially free and live the life they always dreamed as an attorney. Now, Jolene’s industry is known for offering extremely low-priced offers such as a $49 coaching session or perhaps a $15 video training. Jolene’s course is designed to save law students $300,000 in tuition fees. So, it’s worth a heck of a lot more than a $15 video. Yet, Jolene worried that she would price herself out with a thousand dollar program. We worked on this inside the Six FIgure Coach Club to help her clarify who her ideal client is. Jolene realized that her ideal client doesn’t want to piece together a plan with a pile of $15 guides. They value prestige and high quality. Which is exactly what Jolene’s course delivers. So, we basically 10X-ed the price of Jolene’s course. Which brings me to today’s episode. Jolene and I walk through some tangible changes to 10X her messaging plus some strategies to help more law students take the leap and invest in her course. If you ever wonder how to talk about your course and make it irresistible, you’ll love my conversation with Jolene. Connect with Jolene: Instragram: @legallearningcenter www.legallearningcenter.com Connect With Me: Instagram @dallastravers Free Class: www.watchthecoachclass.com

Back in episodes 13 and 15, I coached two volunteers through creating a hiring plan. But hiring a new team member is the easy part. The real work begins when it’s time to onboard your new hire and set them up for success. That’s where Tianna Tye comes in. She is the founder of The Leaders’ Circle, and the premier Team Dynamics Consultant for entrepreneurs committed to building high-performing teams to scale their business and reclaim their zone of genius. Today, Tianna and I talk about the right way to onboard and train your team. Plus, the importance of setting clear expectations and key performance indicators so everybody knows where they stand and what success in their role looks like. Tianna and I also talked about a mistake most coaches make when training (or should I say not training…) their team members. Plus, why it’s important to host regular team meetings for everyone who works for you. Yes, even your VA who clocks 10 hours per month. As a trained Industrial-Organizational Psychologist, Tianna’s expertise in hiring, team dynamics, and transformational leadership make her a CEO’s secret weapon for managing all things on the “people” side of the business. I learned so much from our conversation and I’m sure it’ll be the same for you. Before we dig in, I want you to press pause and go grab a fun Daily Work Log Tianna created for you. It’s a great way to audit your time and figure out which tasks you should delegate to a new team member. She’ll even give you bonus points if you outline which tasks are revenue-generating. Can you say immediate hiring ROI?! You can grab Tianna’s Daily Work Log now at www.tiannatye.com/daily-work-log. And now… Tianna Tye. Connect With Tianna: Instagram: @tiannatye www.tiannatye.com Connect With Me: Instagram: @dallastravers Free Class: www.watchthecoachclass.com Resources: Episode 13: To Busy to Hire Help? http://bit.ly/6fcc13 Episode 15: How to Get Crystal Clear About Who to Hire http://bit.ly/6fcc15

Let’s talk about Xandra Hawes. She’s today’s guest and she’s a very gifted spiritual mentor, psychic and healer. Xandra came into our session feeling unclear about the best way to offer the classic coaching discovery sessions because so many clients come to her first for paid psychic readings rather than free info sessions. We ironed out two clear paths to invite clients into ongoing work pretty effortlessly and Xandra now feels confident about what we put together. Along the way, we also talked about pricing and all the big feelings that can come up for those of us committed to impact as much as income. Should you list your prices publicly? What about accessibility for people who may not be able to afford it? If you’re a spiritual person, is it even ethical to charge in the first place? If you’ve ever struggled with the best way to present your offer in discovery sessions or if you’ve wrestled with pricing questions yourself, I think you’ll get at least a couple of ah-has from my session with Xandra. I hope you enjoy! Connect With Xandra: Instagram: @soulessencewellness www.soulessencewellnesscenter.com Connect With Me: Instagram @dallastravers Free Class: www.watchthecoachclass.com

Hi there. It’s Dallas Travers. Your host of The Six Figure Coach Podcast - a show for coaches who care as much about impact as they do about income. Today’s episode is such a juicy one, especially if you feel stuck around your messaging or the journey you take your clients on. My guest is Lauren Kester who, before becoming a coach, worked for Saturday Night Live. She also had a strict religious upbringing, which just wasn’t for her. Lauren came into our session relatively clear that she wanted to help women step fully into their power. She also felt pretty attached to infusing clever references to SNL into her client journey. To be honest, neither of these things were really working. First off, Lauren’s target audience wasn’t clear enough. Secondly, she was overcomplicating her client journey. Both of these things left her feeling unclear and unconfident. We solved both problems during our conversation and my two big takeaways were this: 1. Never compromise clarity for cleverness in your messaging. 2. Specificity is the thing that brings opportunity. If you’re stuck in the muck around your messaging, this episode is for you. Let’s take a listen… Connect With Lauren: Instagram: @hello.its.lauren www.laurenkester.com Connect With Me: Instagram @dallastravers Free Class: www.watchthecoachclass.com

My guest today is Latesha Lynch and I must confess that after we wrapped up recording I blushed and asked her, “can we be friends?” Latesha is one of those “tell it like it is” entrepreneurs with a common sense approach to business decisions. Which is so refreshing because while there’s so much hype around charging your worth in the coaching world, Latesha’s case for premium pricing isn’t based on feelings. It’s just based on facts. So, a little about Latesha… Her core mission to help female entrepreneurs build and leverage their brand authority so they can confidently sell their services and coaching programs at a premium price point. She has been featured in Forbes, Atlanta Tech Edge, GPB Radio, and Authority Magazine to share her experience with technology, asking for more money, branding, and entrepreneurship. Latesha has a special handbook for you if you want to offer fewer services while making more money so you can avoid burnout and sleepless nights and still hit your ambitious monthly income goals. Go here to grab it: https://revolutionaryceo.co/handbook/ So, today, the two of us talk about the real reason to offer premium pricing and the value it brings to your business as well as your clients. Grab a pen and paper because you won’t want to miss a word Latesha says. Connect With Latesha: Instagram: @atelierlatesha Free Training: www.watchthecoachclass.com Facebook: www.facebook.com/atelierlatesha Free Handbook: www.revolutionaryceo.co/handbook Connect with Me: www.dallastravers.com Instagram: @DallasTravers

My guest today is Jaclyn Mellone who's super passionate about helping online entrepreneurs become the Go-To Authority in their niche. Just 5 years ago Jaclyn was 32, pregnant, had a 2 year old, and had some big crazy dreams. She started her business (and podcast, The Go To Gal) from her living room in Rochester - with a $65 mic and a zoom account. Today, Jaclyn Mellone helps experts around the globe to help them exponentially grow their business by becoming the Go-To Authority in their space. She is a coach, strategist, Keynote speaker, mama, guac lover, and host of the Go-To Gal podcast - a top 60 Marketing podcast on iTunes! I’m excited to share Jaclyn’s 5 part framework to build your own authority because it includes the perfect combination of inner work and outer action to help you move your reputation and your business to the next level. Connect with Jaclyn: www.JaclynMellone.com

My guest today is Michelle Pollack. Like a lot of us, Michelle keeps growing and learning which means her niche and her passions keep deepening and shifting. So, the target audience Michelle started with is not the same target audience she wants to attract any longer. Michelle helps smart, driven women discover their authentic voice and own it as their superpower, and to trust themselves so they can realize their full potential. And yet, she finds herself disconnected from her own authentic voice and unsure about her own superpowers. Michelle came into our session assuming that the problem to solve was to clarify her newly updated target audience, but what we quickly discovered was that she needed to give herself permission to take a firmer stance in her messaging to connect with her dream clients in a powerful way. So, we dig into some messaging in the episode, but more importantly, we tackle the self-doubt that often plagues many coaches who believe they’re good at coaching, but marketing isn’t their thing. I hope you enjoy it.