Circle of Fellows

The days when a crisis communicator could simply reach for a dusty binder and follow a pre-scripted, linear checklist are gone — and they aren’t coming back. In the “good old days,” a crisis was often a contained event with a predictable lifecycle; crisis teams could address them by checking off items on a checklist. Today, we face the era of the polycrisis, where economic instability, geopolitical friction, and a 24/7 social media cycle collide, creating a torrent of simultaneous challenges. This new reality has effectively obliterated the traditional news cycle, replacing it with an always-on environment where a single viral post can tarnish a brand before leadership even knows there is a problem. Thriving in this volatile landscape requires a move away from rigid manuals toward a more fluid, strategic approach. Rather than a step-by-step rulebook, modern practitioners need logical scaffolding — a flexible framework of principles and values that provides a foundation for action while allowing for real-time adaptability. It is about preparation, not just prescription. As the boundaries between internal and external perception continue to erode, the ability to maintain transparency and connection through these multifaceted disruptions is no longer a luxury; it is table stakes for organizational survival. Four Fellows of the International Association of Business Communicators (IABC) shared their perspectives in this episode of IABC's Circle of Fellows. Continue Reading → The post Circle of Fellows #126: Communicating in the Era of the Polycrisis appeared first on FIR Podcast Network.

The 2025 Edelman Trust Barometer reveals a troubling shift from polarization to grievance to insularity—a progression in which stakeholders aren’t only divided or angry but also withdrawing into tight circles of “people like us” while viewing outsiders with suspicion. In this Circle of Fellows conversation, our panel will examine the strategic and practical implications of a world in which employees trust their CEO and neighbors more than external sources, domestic companies enjoy trust advantages over foreign competitors, and income divides deepen distrust across organizational hierarchies. The Fellows will explore how communication professionals can position themselves as trust brokers within their organizations, helping bridge the executive suite, front-line employees, and diverse stakeholder groups while navigating generational differences in how people experience and express grievances. From Gen Alpha’s focus on external blame and politicized “whataboutism” to the role of AI governance in building institutional credibility, this fast-paced discussion will provide frameworks for communicators to remain centered and effective even as insularity and grievance reshape the landscape we navigate daily.Continue Reading → The post Circle of Fellows #125: Communicating in the Age of Grievance appeared first on FIR Podcast Network.

The communication profession is currently weathering a perfect storm of tectonic shifts, from the promises of AI to the messy realities of hybrid work, and we are languishing in denial if we think traditional, one-way “career advice” will save us. In the January 2026 Circle of Fellows, our panel will move beyond the clichés to examine mentoring as a pragmatic, strategic tool for institutional knowledge transfer and professional resilience. High-impact mentoring fosters the “trusted advisor” mindset, helping practitioners navigate the minefield of ethical leadership while bridging the gap between academic theory and high-stakes business execution. Whether you’re a senior leader looking to cultivate the next generation of strategic thinkers or a rising professional seeking to future-proof your career, this episode provides actionable frameworks for building the kind of meaningful, two-way developmental relationships that drive both individual growth and organizational success.Continue Reading → The post Circle of Fellows #124: The Impact of Mentoring appeared first on FIR Podcast Network.

The communication profession stands at a pivotal moment. Artificial intelligence is transforming how we create and distribute content. Trust in institutions continues to erode while employees demand authenticity and transparency. The hybrid workplace has permanently altered how we reach our audiences. And the pace of change shows no signs of slowing. In this environment, what... Continue Reading → The post Circle of Fellows #123: The Future of Communication — 2026 and Beyond appeared first on FIR Podcast Network.

The forward-looking discussion was joined by five seasoned leaders: two professors shaping the next generation of communicators and three senior practitioners traversing today’s real-world pressures. Together, they bridge campus and workplace, theory and execution, to define what readiness really looks like in a world of constant change. Shel Holtz, SCMP, IABC Fellow, will moderate the session. This episode featured a candid, fast-paced discussion on the skills and mindsets that matter now — and the ones you’ll need next. From AI literacy and data comfort to ethical judgment, change agility, and human-centered storytelling, the panel will share practical frameworks you can apply immediately. You’ll hear how universities are evolving curricula, how employers can cultivate lifelong learning, and how individual pros can future-proof their careers without losing the craft that sets them apart. You’ll get actionable guidance, plenty of examples from classrooms and boardrooms. Whether you lead a team, teach, hire, or are building your own career path, this conversation will help you set priorities for the year ahead. If you can’t attend the live session, you can watch the video replay or listen to the podcast, which will be available shortly after the panel concludes. Continue Reading → The post Circle of Fellows #122: Preparing Communication Professionals for the Future appeared first on FIR Podcast Network.

Communication professionals today face an environment characterized by rapid change, emerging technologies, and evolving workforce expectations. In Circle of Fellows episode 121, “Evolving Roles and Strategic Goals,” a panel of Fellows from the International Association of Business Communicators (IABC) explored how communicators can adapt to emerging challenges while staying aligned with their organization’s objectives. From navigating the impact of AI to addressing ongoing change and strengthening internal communication, this discussion offered insights on keeping your strategies relevant in a digital-first world. The Fellows tackled significant issues facing the profession, including leading change within organizations, supporting business adaptation in an unpredictable global landscape, and keeping pace with a transforming workforce. Whether you’re refining your strategic communication goals or looking for practical ways to enhance your impact, this conversation delivers guidance you can put to work immediately. The session was recorded on Thursday, October 23, with Fellows Laurie Dawkins, Mike Klein, Robin McCasland, and Martha Muzychka, with Shel Holtz moderating. Continue Reading → The post Circle of Fellows #121: The Future of Communication: Adapting, Leading, and Aligning appeared first on FIR Podcast Network.

As hybrid work transitions from pandemic necessity to permanent business strategy, communication professionals face a dual challenge that’s reshaping the entire profession. Not only must they master the art of reaching and engaging a distributed workforce scattered across home offices, co-working spaces, and traditional workplaces, but they must also learn to function effectively as hybrid communication teams themselves. In the September Circle of Fellows panel, four IABC Fellows and moderator Brad Whitworth, SCMP, IABC Fellow, will explore both sides of the hybrid communication equation. You’ll discover strategies for creating inclusive, impactful messaging that resonates equally with remote and in-office employees, avoiding the common pitfall of defaulting to those who are physically present. The panel will share proven approaches for maintaining a consistent brand voice and organizational culture when your audience is experiencing your company in fundamentally different ways. Equally important, the discussion will delve into the operational realities of leading communication teams in a hybrid environment. Learn how to foster collaboration and creativity when your team members may never be in the same room, how to maintain the strategic thinking and relationship-building that drive communication excellence, and how to ensure that hybrid work enhances rather than hampers your team’s ability to serve the organization. Whether you’re leading a fully distributed team, managing hybrid operations, or advising executives on how to communicate with their own hybrid workforces, this conversation will provide practical frameworks and real-world insights from communication professionals who are successfully navigating this new reality. Continue Reading → The post Circle of Fellows #120: Hybrid is Winning. What Does That Mean for Communicators? appeared first on FIR Podcast Network.

With numerous competing business priorities demanding attention, and government policy decisions often pushing sustainability to the back of the agenda, organizational communication professionals play a critical role in keeping sustainability front and center. We are uniquely positioned to connect sustainability to the organization’s purpose, values, and long-term success, ensuring it is viewed not as an... Continue Reading → The post Circle of Fellows #119: Can Sustainability Be Sustainted? appeared first on FIR Podcast Network.

Communication leadership takes many forms, each requiring its own set of skills and vision. At its core, it involves leading a communication team—setting direction, fostering talent, and ensuring excellence in execution. On a broader scale, communication leaders play a critical role in guiding the entire organization’s messaging, advising executives, and shaping the narrative both internally and externally. Beyond the organization, communication professionals often step into industry leadership, setting standards, sharing best practices, and elevating the profession as a whole. Whether managing teams, advising the C-suite, or championing industry progress, communication leaders are essential in building trust, driving alignment, and advancing both organizational and professional goals. Four Fellows of the International Association of Business Communicators (IABC) discussed the qualities of communication leadership during the most recent Circle of Fellows panel. During the hourlong conversation, you'll discover how communication experts drive alignment, build trust, and shape culture from the inside out. You’ll gain practical strategies and fresh insights from industry leaders, equipping you to influence decisions at the highest levels and make a measurable impact on your organization’s success.Continue Reading → The post Circle of Fellows #118: Communication Leadership appeared first on FIR Podcast Network.

Episode 117 is the first-ever live webcast of the monthly IABC Circle of Fellows. IABC Fellows Shel Holtz and Brad Whitworth moderated the session, an interactive conversation with a panel of nearly a dozen Fellows from around the globe, including members of the 2025 Class of Fellows. The discussion was wide-ranging, covering topics including top communication challenges for the rest of the 20202s, AI, disinformation, and much more. The Fellows panel – collectively representing hundreds of years of communication expertise – will also take questions from the audience, both in-person and online. Here’s your chance to pick the brains of some of the world’s brightest and most experienced communication leaders during this lively, informative, fun, and fast-paced webcast.Continue Reading → The post Circle of Fellows #117: LIVE from IABC World Conference 2025 appeared first on FIR Podcast Network.

One of many career paths in the field of professional communication leads to colleges and universities: It is not uncommon for communication practitioners to move from the conference room to the classroom, where they help mold the next generation of communicators. All of the panelists participating in episode 116 of “Circle of Fellows” have chosen that path and will discuss the various dimensions of teaching — including making the transition from the business world to the hallowed halls of academia.Continue Reading → The post Circle of Fellows #116: Molding Young Communicators — Teaching as a Communication Career Path appeared first on FIR Podcast Network.

Misinformation and disinformation aren’t just problems for the news media—they’re also becoming critical concerns for corporate and organizational communicators. Whether it’s a viral post spreading false claims about your company, a deepfake video targeting a leader, a cloned voice trying to trick employees into transferring funds, or AI-generated content muddying the information landscape, today’s communicators must be equipped to navigate a world where truth competes with convincing fiction. In this recording of the live-streamed conversation, Fellows of the International Association of Business Communicators (IABC) explored how generative AI is accelerating the spread of false and misleading content—and what communication professionals can do to identify, counter, and prepare for it.Continue Reading → The post Circle of Fellows #115: Communicating Amidst the Rise of Misinformation and Disinformation appeared first on FIR Podcast Network.

We are swimming in data. Are we using it as effectively as we could? Join four Fellows of the International Association of Business Communicators (IABC) for a lively discussion on leveraging data to enhance organizational communication. In this episode of Circle of Fellows, our panel will explore how communication professionals can use data to shape... Continue Reading → The post Circle of Fellows #114: Working with Data in Communication appeared first on FIR Podcast Network.

As the digital age continues to evolve, communicators face unprecedented challenges in maintaining ethical standards. Recent incidents, from a PR agency spreading false stories about a client’s rival through social media channels to a New York Times reporter’s alleged breach of privacy within a private WhatsApp group, the challenges to ethical behavior are mounting. Add... Continue Reading → The post Circle of Fellows #113: Ethics in Communication appeared first on FIR Podcast Network.

2025 is sure to present a new set of challenges for communication professionals. Solving them will require creativity, innovation, and new thinking (which is not something AI can do!). This team of Fellows from the International Association of Business Communicators (IABC) explored breakthrough thinking in a January 16, 2025, live stream, sharing ideas on how the creative process works. Discover how to find sources of inspiration while setting boundaries and allowing time for breaks. They shared thoughts about tools to push your thinking in new and innovative directions without exhausting yourself. Now is the time to learn the tips and tricks to fueling creativity even in the toughest moments.Continue Reading → The post Circle of Fellows #112: Sparking Creativity: Ideas for Breakthrough Thinking appeared first on FIR Podcast Network.

The communication function offers practitioners a rare opportunity. It is one of the few roles in any organization involved in every aspect of the business. In this Circle of Fellows panel, you will hear international perspectives on how the role of communication extends beyond the exchange of knowledge and information. The panel shares thoughts on how communication fosters organizational collaboration and can be viewed as a cornerstone for professional success. Learn how the fundamental principles of strategic communication excellence can apply across different business sectors, underscoring its value in any professional context, and how effective communication enhances teamwork and innovation, drives organizational growth, builds trust, inspires change, and helps achieve results. A communication role can position the communications professional to influence, impact, and potentially lead other business areas. (Did you know that the late Intel CEO Paul Otellini was a marketer before ascending to the company’s top job?).Continue Reading → The post Circle of Fellows #111: Professional Communication as a Leadership Foundation appeared first on FIR Podcast Network.

Few communication disciplines are as challenging as executive communication. These professionals ensure that organizational leaders communicate effectively, whether making a speech or delivering testimony to a governmental body. In the November 2024 installment of Circle of Fellows, our panel explored executive communication challenges like rebuilding institutional trust in an era of widespread credibility loss, working closely with executives whose time is limited, and helping executives communicate effectively during a crisis. Learn how seasoned communicators navigate these complexities while avoiding communication failures that can escalate into PR disasters. Our panel of Fellows shared proven strategies for ensuring consistent communication among all members of an executive team, helping executives communicate the “why” behind decisions, and making good apologies when needed.Continue Reading → The post Circle of Fellows #110: Executive Communication appeared first on FIR Podcast Network.

Change management is among the most critical of communication skills. As organizations face unprecedented challenges and opportunities, the ability to navigate and implement change effectively can mean the difference between an organization thriving or struggling to survive. The pace of change has been accelerating dramatically, driven by technological advancements, shifting market dynamics, and global events. This has highlighted the crucial role that effective communication plays in successful change management. Skilled communicators are essential in articulating the vision for change, addressing concerns, fostering engagement, and maintaining momentum throughout the transformation process.Continue Reading → The post Circle of Fellows #109: Managing Change appeared first on FIR Podcast Network.

The pressure’s on — deadlines, stakeholders, and the ever-present need to deliver. According to data, half of PR, marketing, and comms professionals reported experiencing severe stress, anxiety, or burnout multiple times each year. Two in five PR professionals feel pressure and/or anxiety from their job every day. And 60 percent of PR professionals have experienced mental ill-health, while 89 percent have struggled with mental well-being. In episode 108 of the “Circle of Fellows,” the September panel will dive deep into mental wellness in the communication profession. Join us as a panel of seasoned IABC Fellows shares their insights and strategies for navigating the unique challenges of our profession. Discover how to cultivate resilience, manage stress, and lead with compassion, not only for your teams but also for yourself. Whether you’re an aspiring communicator or a seasoned pro, this conversation is essential for anyone seeking to thrive in the dynamic world of organizational communication. Brad Whitworthmoderated the panel, joined by Amanda Hamilton-Attwell, Andrea Greenhous, Ginger Homan, and Mark Schumann.Continue Reading → The post Circle of Fellows #108: Thriving in the Spotlight — Mental Wellness for Communication Leaders appeared first on FIR Podcast Network.

The headline reads that Google’s Olympics ad went viral for all the wrong reasons and is fueling the growing concerns about using generative AI apps in people’s personal and work lives. Gartner’s Peer Insights offers Generative AI Apps Reviews and Ratings to guide your foray into foreign territory. And, Capgemini’s Harnessing the Value of Generative AI, 2nd edition report details where Generative AI is adding value to organizations throughout the world. So, what are strategic communication professionals doing with generative AI? How does it add value to the communication function? Most importantly, what are communication professionals learning about generative AI? Learn from this outstanding panel of International Association of Business Communicators (IABC) Fellows. Continue Reading → The post Circle of Fellows #107: Raising AI appeared first on FIR Podcast Network.

An international panel of IABC Fellows shared thoughts on how to structure and lead effective organizational teams in today’s global landscape. The panel explored various team structures that lead to positive outcomes aligned with business goals. The panel also shared insights on fostering a space where diverse voices are shared with respect and acceptance while addressing the challenges of leading communication teams.Continue Reading → The post Circle of Fellows #106: Structuring and Leading a Communications Team appeared first on FIR Podcast Network.

Three IABC members comprise the 2024 class of IABC Fellows. In this special Circle of Fellows episode, you'll meet Andrea Greenhous, Juli Holloway, and Theomary Karamanis as they discuss their career paths and views on the day's pressing communication issues. Continue Reading → The post Circle of Fellows #105: Meet the 2024 Class of IABC Fellows appeared first on FIR Podcast Network.

  The need to promote ethical behavior in communications has never been greater as the volumes of misinformation and disinformation continue to rise with the growing use of AI fueling the speed with which unethical behavior intensifies. Marketers debate whether using AI in marketing is ethical in the first place, and when it is used, and whether and when it needs to be disclosed. And all the ethical dilemmas communicators faced before AI remain as challenging as ever. Four International Association of Business Communicators (IABC) Fellows discussed ethics in today’s communication environment in the latest Circle of Fellows episode, moderated by Brad Whitworth.Continue Reading → The post Circle of Fellows #104: Communication Ethics appeared first on FIR Podcast Network.

Four distinguished IABC Fellows discussed the myriad benefits of earning the Communication Management Professional (CMP) or Strategic Communication Management Professional (SCMP) certification offered through the Global Communication Certification Council (GCCC). The panel shed light on how becoming a CMP or SCMP not only elevates your credibility but also significantly enhances your strategic communication skills. Whether you’re looking to advance in your career, expand your network, or stay ahead in the ever-evolving field of corporate communication, this conversation is tailor-made for you. Our panelists shared insights into the certification journey— from preparation to examination and beyond. They will also share personal anecdotes and professional advice on leveraging this certification to its fullest potential for individual career growth and organizational success.Continue Reading → The post Circle of Fellows #103: IS IT WORTH THE TIME AND EFFORT TO GET A PROFESSIONAL COMMUNICATION CERTIFICATION? appeared first on FIR Podcast Network.

Maintain a flexible approach to professional growth by joining IABC Fellows as they explore key topics essential for communication professionals at any career stage. Delve into important areas like the IABC Global Standard, Career Self-Assessment, and the IABC Proficiency Matrix. Learn from experts about negotiating salary, bonuses, and job titles when considering a new role, collaborating with recruiters, and effectively showcasing your skills in interviews and resumes. Discover strategies to enhance your expertise through library resources, partnerships, lectures, and university engagement opportunities. Focus on aligning personal values with career decisions, setting clear goals, utilizing support systems for knowledge expansion, embracing change, prioritizing certification, and committing to continuous learning.Continue Reading → The post Circle of Fellows #102: Research, Plan, and Manage Your Communication Career appeared first on FIR Podcast Network.

In the 100th episode of “Circle of Fellows,” Brad Whitworth and Shel Holtz presented short video and narrative contributions from many Fellows of the International Association of Business Communicators, each of whom will present their best advice, most meaningful insight, useful observation, significant memory, or whatever they felt like sharing. The program of short Fellows contributions wraps up in episode 101 with more ideas, suggestions, recommendations, and guidance for communicators from this group of skilled and experienced professionals.Continue Reading → The post Circle of Fellows #101: More IABC Fellows Share Their Best Insights and Advice appeared first on FIR Podcast Network.

It's hard to believe, but this is the 100th "Circle of Fellows." To celebrate, we opted to try something new. (Don't worry, we'll return to our panel discussion format in March.) We asked our Fellows to contribute their best insights and/or advice in a short video or as text. We got more than we could fit in a single episode! The first batch are in this 100th episode, with the rest set for debut in episode 101, scheduled for February 15 at noon ET. Sharing their thoughts in this episode are Priya Bates, Lee Hornick, Jennifer Wah, Martha Muzychka, Dave Orman, Mary Ann McCauley, Rajeev Kumar, Brenda Siler, Barbara Gibson, Stephanie Griffiths, Alice Brink, Ned Lundquist, Neil Griffiths, Suzanne Salvo, Ian Hawkins, Jim Lukaszewski, John Finney, Cindy Schmieg, Amanda Hamilton-Attwell, Zora Artis, Mark Schumann, Robin McCasland, Les Potter, and Barbara Puffer. It's a remarkable collection of learning from some of the best organizational communicators in the world.Continue Reading → The post Circle of Fellows #100: Insights and Advice from IABC Fellows appeared first on FIR Podcast Network.

The past year has been — to put it mildly — consequential. If nothing else, the rise of Generative Artificial Intelligence has dramatically altered the communication landscape. But AI isn’t the only issue that faced communicators in 2023. From remote and hybrid work communication and the evolution of social media (as Twitter flails and younger demographic groups move away from the big dominant networks) to attacks on corporate DEI initiatives and rising levels of misinformation and disinformation, it has been a busy year! Moderator Shel Holtz, SCMP, joined four IABC Fellows for a look back on these issues and trends and how they will shape communication practices in the years ahead.Continue Reading → The post Circle of Fellows #99: A Look Back at 2023 in Communications appeared first on FIR Podcast Network.

With the holiday season upon us, it is appropriate to talk about a gift communicators can give: the gift of communication. For several years, the day before the IABC World Conference begins, communicators spend a day with local nonprofits from the host city, providing their advice and recommendations to organizations that don’t have the resources to employ or contract strategic communication counsel. The practice has spread to regions and chapters and beyond. In this live stream, four Fellows of the International Association of Business Communicators (IABC) discussed this practice and other ways it can be applied.Continue Reading → The post Circle of Fellows #98: The Gift of Communication appeared first on FIR Podcast Network.

In an increasingly interconnected world, the role of effective communication has never been more critical to organizational success. This month’s panel of IABC Fellows will delve into the nuances of Global Diversity Awareness. For organizational communicators, understanding and embracing the diverse tapestry of cultures, backgrounds, and perspectives is pivotal. The discussion will shed light on the challenges and opportunities presented by global diversity, offering insights on how to craft messages and engage in dialogues that resonate universally, build inclusive communication strategies, and foster a culture of understanding and respect in a dynamic global environment.Continue Reading → The post Circle of Fellows #97: Global Diversity Awareness as a Communication Imperative appeared first on FIR Podcast Network.

This month's panel of IABC Fellows explored the intersection of leadership and communication and how those at the top can leverage their communication skills to drive business success. The panelists shared their insights on communicating vision, values, and purpose; creating alignment around the business plan; motivating teams; and more.Continue Reading → The post Circle of Fellows #96: Leadership in Communication appeared first on FIR Podcast Network.

The goal of communication in any organization is for the recipient to think, feel, or do something. Most often, the outcome we seek is a behavior: We want the recipient to do more of what they’re already doing, do something differently, or do something new. Conveying information alone will rarely inspire someone to action. That requires communicators to add creativity to the mix. In this Circle of Fellows episode, four IABC Fellows explore the application of creativity to business outcomes, including the various approaches one might take, the differences between influencing employees and other stakeholders, and convincing leadership that creativity is an appropriate business communication technique.Continue Reading → The post Circle of Fellows #95: From Meh to Marvelous appeared first on FIR Podcast Network.

In this modern era where AI is changing the dynamics of every industry, questions inevitably arise about its efficacy and implications. Will AI replace communicators? Is it ethical to use AI with or without disclosure? Besides writing, how can communicators best use AI? What risks should we be aware of? What role can we play in helping introduce AI throughout our organizations to ensure it is used to its best advantage? An international panel of IABC Fellows got together on June 20 to discuss AI, exploring the risks and benefits, offering guidance to communications professionals seeking to navigate this new landscape. The panel explored the exciting and rapidly evolving intersection of AI and communication, examining how artificial intelligence can shoulder much of the mundane load, freeing up communicators to focus on creative, strategic, and value-added work. The panel also delved into optimal ways for professionals to harness the power of AI in their communication strategies while helping the rest of the organization adopt AI to its greatest potential.Continue Reading → The post Circle of Fellows #94: Staying Ahead of the AI Curve appeared first on FIR Podcast Network.

Wellness has risen from an afterthought in companies to a prominent issue. Businesses increasingly recognize the impact of physical and mental health in the workplace. An opportunity loss of $20 million for every 10,000 workers can be attributed to low well-being and its negative impact on performance. This amounts to a staggering global cost of up to $322 billion in employee turnover and diminished productivity as a result of burnout caused by low well-being. On the other hand, effective wellness programs leave employees seven times as likely to strongly agree that they have meaningful connections or a best friend at work, a key indicator of engagement. Mental wellness is also getting more attention as companies see the consequences of depression, stress, anxiety, and other symptoms in the workplace. Only 57 percent of employees who report moderate depression and 40 percent of those who report severe depression receive treatment to control depression symptoms. Even when programs are available, employees don’t avail themselves of them. Only about 3.5 percent of employees across the U.S. have taken advantage of an Employee Assistance Program (EAP) to which they have access. Clearly, there is plenty in the wellness space for internal communicators to address, both in terms of raising awareness and moving the culture among employees as well as counseling leaders on the actions they should take through their own messages and the degree of support they offer for wellness programs. On Thursday, May 18, four IABC Fellows gathered to discuss workplace wellness.Continue Reading → The post Circle of Fellows #92: Communicating Wellness in the Workplace appeared first on FIR Podcast Network.

There has been no shortage of crises in the business world in recent months. From the failure of FTX and Silicon Valley Bank to the Norfolk Southern train derailment and fans revolting against Ticketmaster, there is more than enough fodder for a robust discussion about how companies can prepare for crises while establishing their reputations and communicate effectively when a crisis strikes. The recording of the April 20, 2023, live stream features a great hour-long conversation on various dimensions of crisis communication, from issues identification and the role of CEOs during a crisis to social media and disinformation challenges.Continue Reading → The post Circle of Fellows #91: Crisis Communication appeared first on FIR Podcast Network.

Everybody hates change, right? You hear that all the time; it’s why organizational change is so hard. The fact is, people love change. They willingly and enthusiastically make changes all the time. They change their fashions, their hair styles, their cars, their homes, their vacation spots, their furniture, their spouses… If change is hard in organizations, it’s not because people just don’t like change. If there is resistance to change, you have to know why. Even if resistance is not a major issue, managing change is still a complex challenge for communicators, who play multiple roles during a change initiative, creating alignment so employees and leaders are on the same page about where we are, where we’re going, why we’re going there, how we’ll get there, and so on. And that doesn’t even account for dealing with the ongoing, day-to-day change that is a fact of life in any business. (As they say, change is the only constant in life.) On Thursday, March 16, 2023, four Fellows of the International Association of Business Communicators (IABC) discussed a wide variety of communication-related change issues.Continue Reading → The post Circle of Fellows #90: Communicating Change appeared first on FIR Podcast Network.

As communication professionals grow in their careers, they’re expected to provide strategic counsel to company executives about communication and its impact on business. This week’s hot topic might be new legal regulations; next week, it could be stakeholder relations. No matter the issue, IABC’s Code of Ethics serves as a roadmap for communication professionals, guiding them to make consistent, responsible, ethical, and legal choices. Join this international panel of IABC Fellows as they share their insights and advice from decades of experience as strategic communication leaders and counselors. A panel of IABC Fellows addressed these issues in a frank conversation on February 16. The video replay is available below; the podcast is available here.Continue Reading → The post Circle of Fellows #89: At the Crossroads of Counsel and Ethics appeared first on FIR Podcast Network.

According to the Global Communication Certification Council, “Professional certifications through GCCC® give you the opportunity to demonstrate your knowledge and expertise and provide evidence of your outstanding abilities. Becoming certified engages you in the process of life-long learning that elevates your career and provides a structure for keeping your skills fresh and applicable.” On January 19, four IABC Fellows joined moderator Shel Holtz, SCMP, and four IABC Fellows for a conversation about certification. The discussion ranged from why certification matters and what the CMP and SCMP certifications represent to how to prepare and how to maintain certification after earning it.Continue Reading → The post Circle of Fellows #88: The Global Communication Certification appeared first on FIR Podcast Network.

Four IABC Fellows looked back on 2022, which was a consequential year for communicators, in this final Circle of Fellows of the year. The evolution of COVID-19 from pandemic to endemic led companies to bring employees back to the office, creating a need to communicate the new hybrid work reality (or, in some cases, why employers were insisting everyone come back full-time while others retained a remote work arrangement). “Quiet Quitting” became a topic of discussion as dissatisfied employees dialed back the effort they gave to the organizations. Diversity, Equity, and Inclusion remained an important topic. And there was no shortage of crises to occupy communicators’ time. The episode was live-streamed on December 15.Continue Reading → The post Circle of Fellows #87: Year-End Reflections appeared first on FIR Podcast Network.

Is your trademark your company’s brand? Your logo? Or is your brand what your customers say about you when you’re not in the room? What’s a brand promise and how do you develop one that everyone can buy into? How do you build the brand internally so every employee projects it externally? What’s the communicator’s role in protecting the brand? And what do you do when your company fails to live up to it?Continue Reading → The post Circle of Fellows #86: Brands and Branding appeared first on FIR Podcast Network.

You have gained experience as a communicator in an organization. Now, you want to establish a consulting practice. You have questions. Do you focus on a niche or will you be a generalist? Will you remain independent or hire staff? How do you build your business? What should you charge? Four IABC Fellows with decades of experience as communication consultants shared their insights and experience in episode 85 of “Circle of Fellows,” IABC’s monthly broadcast/panel discussion.Continue Reading → The post Circle of Fellows #85: So You Want To Be A Consultant appeared first on FIR Podcast Network.

In July, four IABC Fellows gathered to discuss what communication is…and isn’t. That conversation will continue at noon EDT on Thursday, August 18. Too often, communicators are called upon to engage in activities some might consider communication. It may even qualify as communication under some definitions. But in the business world, simply distributing a routine notice is far from communication. It may be messaging, but even that is questionable if nobody reads it. Conversely, modifying a company process that is sending the wrong message to employees may not strike an executive as a means of communication — but it is. The August episode of "Circle of Fellows" features three additional Fellows -- and one returning from the July show -- continuing the discussion.Continue Reading → The post Circle of Fellows #84: What Communication Is…And Isn’t (Part 2) appeared first on FIR Podcast Network.

Ask leaders what “communication” is and you are likely to hear a wide range of answers, especially when it comes to the role of a company communication function. Some of those answers may be accurate, others not so much. Too often, leaders see communication as a one-way messaging function, for example. In the first of this two-part discussion, four IABC Fellows explored exactly what communication is…and isn’t. The conversation took place on Thursday, July 21. (The second installment, with another quartet of IABC Fellows, is set for August 18.)Continue Reading → The post Circle of Fellows #83: What Communication Is…And Isn’t (Part One) appeared first on FIR Podcast Network.

In this special episode of “Circle of Fellows,” meet the three IABC leaders who have been named Fellows for 2022 (and who will be formally inducted during the IABC World Conference in New York later this month). This conversation with Zora Artis, Sue Heuman, and Robin McCasland included their professional journeys and their core philosophies and beliefs about organizational communication. The conversation was moderated by Shel Holtz.Continue Reading → The post Circle of Fellows #82: Meet the 2022 Class of IABC Fellows appeared first on FIR Podcast Network.

With today’s online discussions, forums, and social media platforms, communication professionals easily delve into what key stakeholders know-feel-do about something now. This enables comms pros to develop more efficient and effective plans to transform what stakeholders’ know-feel-do to achieve organizational goal(s) and objectives. Four IABC Fellows dove into research and measurement in the next Circle of Fellows, a monthly live broadcast featuring IABC Fellows in conversation about a timely communication topic.Continue Reading → The post Circle of Fellows #81: Research and Measurement appeared first on FIR Podcast Network.

As part of the IABC Career Roadmap, the business leader path is essential to our profession and its role within society. The business leader plays a critical role in shaping an organization's future by adopting the Global Standard for the profession while building and maintaining a well-structured, competent, and trusted organizational communication function. In this Circle of Fellows, our panel of top international communication advisors explores executive communication and leadership, its importance in organizations, and how we as communication professionals build the relationships and competence of executives. They will discuss how to add business value while expanding communication competencies and coaching the people who drive today's organizations.Continue Reading → The post Circle of Fellows #80: Executive Communication appeared first on FIR Podcast Network.

“Strategic” communication is differentiated from other communication by one simple concept: It is “the communication principles, strategies, and initiatives used to further an organization’s goals,” according to one communication-focused website. (It’s not a bad definition, though it fails to mention “measurable,” which is a critical element of strategic communication.) The target of an organization’s strategic communication efforts is the organization’s stakeholders, those individuals, groups, or organizations directly involved with — or indirectly affected by — the organization and its work. This includes employees, people who live in the communities where the company operates, investors, the financial community, partners, vendors, suppliers, government at all levels, and more. Communication — strategic or not — is multi-directional. (Crafting communication collateral and distributing it to an audience is not communication. It’s messaging.) As a result, effective strategic communication almost always is designed to produce engagement with the stakeholders for whom the communication has been crafted. How to do this effectively was the focus of the March episode of IABC’s Circle of Fellows.Continue Reading → The post Circle of Fellows #79: Engaging Stakeholders Through Strategic Communication appeared first on FIR Podcast Network.

The pandemic has made us look more closely at human and corporate values and the capacity that good values, morality, and ethics can provide to overcome any crisis. ESG has firmly entered the vocabulary of investors, managers, and other stakeholders as it helps assess the risks and resilience of enterprises. The corporate world faces multi-dimensional challenges and all stakeholders are focusing intently on their Environment, Social, and Governance (ESG) performance. Businesses can be rewarded in many ways when they act in a responsible manner. Through committed ESG performance, businesses can gain legitimacy; a stellar reputation; government support; strong brand equity; increased investment from socially responsible investors; attract socially conscious consumers; entice talent and gain employee trust and loyalty. In this evolving business context, we look at what role communication needs to play. Four IABC Fellows discussed a variety of issues and challenges related to ESG communication in a panel discussion recorded on February 17, 2022.Continue Reading → The post Circle of Fellows #78: Communication for the New Business Focus on ESG appeared first on FIR Podcast Network.

How leaders view the communication function depends entirely on whether communication produces results that matter to them. Delivering that value doesn’t just happen. In the first Circle of Fellows broadcast of 2022, four IABC Fellows explored the various dimensions of communicating for results that matter, from knowing what’s keeping leaders awake at night, the elements of the business and strategic plans, establishing the means of assessing the results of the communication, and how to share those results with leaders.Continue Reading → The post Circle of Fellows #77: Adding Value Through Communication appeared first on FIR Podcast Network.