Circle of Fellows

In the age of social media and the 24-hour news cycle, company reputations are constantly at risk. On episode 28 of “Circle of Fellows,” recorded on December 21, four IABC Fellows explored the challenges of managing reputation in social media, the crucial role employees play as reputation ambassadors and the financial value of proactive reputation and risk management. FIR host Shel Holtz moderated the panel featuring Lee Hornick, George McGrath, Barbara Puffer, and Cindy Schmieg. Watch the video replay here or listen to the podcast. (Subscribe to the podcast and you'll never miss an episode!)Continue Reading → The post Circle of Fellows #28: Reputation Management in the Social Media Era appeared first on FIR Podcast Network.

The trend toward the convergence of public relations and marketing is hard to ignore. Two separate studies — one from Nasdaq Corporate Solutions and the other from the USC Annenberg Center for Public Relations — both demonstrate that this convergence is more than just a casual observation. On Thursday, November 16, IABC Fellow Brad Whitworth moderated a panel with four of his Fellows colleagues — Priya Bates, Kellie Garrett, Tamara Gillis, and Jim Shaffer — to discuss the convergence trend and what it means for the practices of public relations, corporate communications, and employee communications.Continue Reading → The post Circle of Fellows #27: Converging Communication Disciplines appeared first on FIR Podcast Network.