CFO THOUGHT LEADER

As Ronen Faier recalls the career-building ups-and-downs of being entrepreneurial CFO, few memories appear to be more vivid than a meeting with Guy Sella, a seasoned Israeli entrepreneur, who invites Faier to lead the finance team of his solar startup. Not yet a midsize firm, SolarEdge Technologies was only about $9 million in annual sales with roughly 100 employees when Faier receives Sella’s invitation. Having already experienced firsthand the heartache and financial repercussions of climbing onboard a struggling startup, Faier says he was confident this time things would be different. “I saw this amazing entrepreneur with a very deep technological understanding of the field as well as a deep understanding of business and I knew you seldom find these in one (individual),” explains Faier, who accepted Sella’s invitation in 2011. Eight years later, SolarEdge has close to 2,000 employees and last year reported sales of $937 million. Faier says, the company’s impressive growth is perhaps most visible today inside the U.S.’s residential realm where use of SolarEdge’s offerings has jumped from less than one percent market share in 2012 to nearly 56 percent. “Our CEO understood – that if we were able to get our cost point to where we were selling at almost an equivalent price to our competitors and at the same time offer superior technology – we would (experience) rapid growth,” says Faier, who has sought to outfit SolarEdge with a finance function that prioritizes cost visibility as it manages rapid growth. – Jack Sweeney

Back in the early 1990s, while a senior manager at Ernst & Young, Elizabeth Salomon was selected to be an “Accounting Fellow” at the OCC – the nation’s primary regulator of banks. Nominated by E&Y for the prestigious post, Salomon moved to Washington DC and was soon writing policy statements that would provide guidance to bank examiners across the country. Reporting directly to the OCC’s chief accountant, she quickly became a “go-between” with other banking regulatory agencies as she coordinated policy development. “This was something I never expected to do and the big learning for me was that it was okay to get out of my comfort zone.” Up to that point, Salomon says her career was about helping clients apply accounting rules, whereas at the OCC she was developing the rules – an exercise she credits with extending her thought process. Explains Salomon: “It was just a very different way of thinking.” Following her OCC posting, Salomon joined Bank of America where she became controller of the bank’s IT and operations division. However, once more intrigued by opportunities that surfaced beyond her comfort zone Salomon jumped to a healthcare startup where as VP of finance she became the the primary architect of the company’s finance function – a role that certified her leadership credentials and advance her down the path to future CFO appointments. – Jack Sweeney

A brief summary of this episode

If CFO Joe Aho’s career DNA were uploaded to Ancestry.com, he would likely discover a family tree populated with no less than five financial planning analysts and 17 senior sales representatives. Needless to say, his career roots are multifunctional, with numerous titles and different tours of duty inside both finance and sales operations. Having joined Compuware nearly 20 years ago, Aho has served as CFO for the last four – his longest occupancy of any one position at Compuware — which says a lot about his past appetite for job migration. Asked about his priorities as Compuware’s finance leader, Aho leaves little doubt that acquisitions are top of mind for the mainframe technology company that appears eager to open a new chapter of growth one that opens new doors for Compuware while discovering fruitful synergies with its past. NOW SUBSCRIBE: The Quarterly Digest of CFO Strategic Insight http://bit.ly/2Wfv291 (25 CFO Profiles Every Issue).

It was the type of introduction that finance executives will invest decades of thoughtful career-building to receive. After dwelling nearly 20 years inside the capital markets and investment research corridors that scrutinize and energize the activities of publicly held real estate companies, Michael Knott was perhaps better prepared than most to receive an introduction to the search executive or team of search executives that had begun extensive outreach. Certainly, Knott’s robust professional network was rich with introductions to different executive searches, but unlike others, this was a CFO search and therefore more worthy of his attention. For many of the ambitious professionals Knott had worked alongside over the years, CFO search had long been a preferred doorway to the C-suite, a familiar path for opening a new leadership career chapter. Meanwhile, it was no secret that the search team was working on behalf of The Blackstone Group–the largest owner of commercial real estate in the world. Twelve months after accepting the sought-after CFO role at EQ Office–a Blackstone portfolio company–Knott routinely emphasizes that no matter how impressive an executive’s resume may be, it’s their network that often makes the difference. Knott modestly recalls: “My role here stemmed from a critical introduction when someone in my network presented me with knowledge of the search.” –Jack Sweeney

Like many CFOs, one company more than others dominates James Denena’s finance career building years. Denena spent more than ten years at Applied Materials of Santa Clara, California where an executive development program encouraged him to move around inside the chip maker’s sprawling finance organization. While Denena filled traditional FP&A and treasury roles, he also actively sought out different operational roles that could provide him with a more wide-eyed view of the manufacturing side of the business. However, it was his involvement in the expansion of a corporate development function that Denena today singles out as having perhaps made the greatest contribution to his CFO mind set. “I was one of the early team members that actually built the function out,” recalls Denena, who says the newly minted team quickly became involved in M&A activities and was soon being sought out as an adviser on different strategic decisions across the company. NOW SUBSCRIBE: The Quarterly Digest of CFO Strategic Insight http://bit.ly/2Wfv291 (25 CFO Profiles Every Issue).

Asked to supply us with a finance Strategic moment, CFO Sean Sobers recalls an acquisition completed during an earlier chapter of his career. Convinced the the acquired company was only capable of yielding a meager profit, Sobers and the finance team set out to expose the company’s shortcomings only to discover the opposite. “It was probably the most profitable business unit we had,” explains Sobers, who says the discovery came as part of a broader effort on the part of finance to require management to apply R.O.I. measures to their investments across the company. Meanwhile, certain opportunities that had garnered steady investment over the years would lose their luster as finance fine tuned its R.O.I. lens and began tracking returns more closely. “As we went forward, if you were going to ask for funding you had to supply an R.O.I. measurement that was approved by finance,” explains Sobers, who says the R.O.I. performance of investments would be tracked annually and frequently quarterly. NOW SUBSCRIBE: The Quarterly Digest of CFO Strategic Insight http://bit.ly/2Wfv291 (25 CFO Profiles Every Issue).

The young man’s smile is broad and welcoming. It’s the type of photo that colleges and universities frequently use to attract young applicants. However, when featured on the home page for Tri-County Mental Health Services, Inc., the image’s message seems less manufactured and perhaps more ambitious as it seeks to signal hope to families seeking mental health and substance abuse services. As the primary safety-net provider of behavioral health services to a community of more than 346,000 people, Tri-County, of Kansas City, Missouri, keeps hope in large supply, along with treatments, therapies, and professional guidance. Just what role finance leadership plays in delivering Tri-County’s services may not have been entirely evident if not for the untimely death of the organization’s CFO. New leaders are often tasked with driving change, and there was little question that newly hired CFO Michelle Naus was well prepared to drive it. Still, Naus would first need to address a number of nagging obstacles, including a new federal designation poised to radically alter how Tri-County paid for its services. As Naus explains her CFO priorities, certain qualities less visible among her leadership peers come into view. Not unlike the message conveyed by the smiling young man, that of Tri-County’s CFO is less manufactured and more ambitious. NOW SUBSCRIBE: The Quarterly Digest of CFO Strategic Insight http://bit.ly/2Wfv291 (25 CFO Profiles Every Issue).

Inside the middle market today, it’s not uncommon to find a seasoned private equity executive serving as CFO of one his or her firm’s portfolio companies. Such an arrangement provides the business leader with a coveted split-screen view that buffers the investor’s demands with real-world operational insights. CFO Steve Coughran, who last year entered the C-suite at EMJ Corporation, of Chattanooga, TN, enjoys a similar split-screen of the business. However, this time the other half of CFO Coughran’s screen belongs not to a private equity executive but a strategy adviser and author. ” I was initially hired by EMJ to help them to develop and execute a client experience strategy. I entered their offices and helped them to develop tools and processes to help its leaders understand how they could enhance the client experience, but as I got into the engagement, I realized that the corporate strategy was not aligned with the customer and that there was a big disconnect,” explains Coughran, who stepped into the CFO office a year ago following a number of changes inside EMJ’s finance function. In the meantime, CFO Coughran’s strategy itch has seldom waned, and the split-screen CFO can still be found delivering keynote and seminar presentations for conferences across the country on topics focused on strategic growth, innovation, and financial management. NOW SUBSCRIBE: The Quarterly Digest of CFO Strategic Insight http://bit.ly/2Wfv291 (25 CFO Profiles Every Issue).

A number of years after he first joined the lodging and hospitality industry, Ryan Hymel recalls being confronted by a fork in the road. Having labored deep inside his company’s M&A growth engine, he realized that his native tongue would curtail his career opportunities as the company’s appetite for growth became increasingly focused on Mexico and Latin America. “While I can get by conversationally in Spanish, I knew that there was no way that I would excel when it came to speaking with potential acquisition targets and partners, ” says Hymel, who opted instead to master the language of finance and entered the ranks of FP&A professionals, where he set about learning the intricacies of the company’s forecast model while carefully observing the decision making criteria behind capital allocation and how a decision made in one part of the organization could impact all parts. “For me, it was important to learn how these different worlds bridge each other internally–because in large organizations, it’s hard sometimes to even talk to one another, and this was my first experiences in seeking to bridge the gap,” says Hymel, who clearly views finance as a powerful tool when it comes to helping organizations to speak the same language. NOW SUBSCRIBE: The Quarterly Digest of CFO Strategic Insight http://bit.ly/2Wfv291 (25 CFO Profiles Every Issue).

Twenty four months ago CFO Mark Guerin had a pretty clear notion of what he wanted Onconova’s financial footing to look like during the second half of 2019. However, the question that lingered was whether the plan Guerin and his team were putting in motion had the vigor to overcome the obstacles along the way. Beginning with a strongly worded May 2017 message from NASDAQ claiming that Onconova’s stockholder equity was no longer sufficient to meet its listing standards. While Guerin’s plan included two new stock offerings and growing the firm’s stockholder equity – NASDAQ rejected Onconova’s initial response triggering a NASDAQ hearing where Onconova’s plan ultimately received a nod from the stock exchange. “It was an arduous task all the way through May of 2018. To do two offerings and raise a total of about $40 million in order to have the cash we needed to get to the end of 2019, and also to have the stockholders’ equity that we needed to retain our NASDAQ listing,” explains Guerin, who says the plan’s success was all the more impressive in light of the stock’s small market cap. In the end, Onconova’s financial footing – give or take a short stride – was spot-on with the plan. NOW SUBSCRIBE: The Quarterly Digest of CFO Strategic Insight http://bit.ly/2Wfv291 (25 CFO Profiles Every Issue).

Many CFOs have told us that storytelling is a big part of being a successful CFO today. However, quite a few finance leaders have told us that this did not come naturally to them and that in fact it was only by virtue of an “A-ha!” moment that they did finally lock on to the notion that as a CFO they had better be able to tell the story in a compelling and engaging manner. When it came to the importance of finance telling the story, Steve Gaven, unlike quite a few of his peers, did not require an “A-ha!” moment. Instead, Gaven arrived inside the CFO office at Boston Private well schooled in communicating both good and at times not-so-good news to investors and analysts. This involved a skill set that he had begun acquiring during the earliest days of his finance career, when he worked for a boutique consulting firm that specialized in helping publicly traded firms craft their messaging to help better drive their capital planning strategies. Along the way, Gaven joined the ranks of equity research analysts, a role that led him to accept a position with Boston Private, where his communications and messaging skills made him an obvious candidate to head up the firm’s investor relations function (as well as serve as VP of finance). So, at this time when other senior finance executives are beginning to flex their storytelling muscles for the first time, Gaven is already fluent and has mastered the combination of relationship-building and easy rapport that finance leaders are frequently left scrambling to develop. Or thus explains Gaven, while using the very skills that undoubtedly distinguish his leadership today. - Jack Sweeney NOW SUBSCRIBE: The Quarterly Digest of CFO Strategic Insight http://bit.ly/2Wfv291 (25 CFO Profiles Every Issue).

Years from now when Katherine Edenbach looks back on her CFO career, 2019 might be remembered as a pendulum year – or a year when her priorities as finance leader swung from growth to profitability. “Smaller companies are much more focused on revenue and revenue growth, which is very important, but we need to drive a lot more reporting around our profitability, and more understanding on that side,” explains Edenbach, whose finance team appears poised to administer a dose of investigative medicine to Certify’s organization. “We want to drive more robust reporting to focus on different areas of the company and dig into product profitability to get a better feel for different profitability levels.” NOW SUBSCRIBE: The Quarterly Digest of CFO Strategic Insight http://bit.ly/2Wfv291 (25 CFO Profiles Every Issue).

When asked what his priorities are as a finance leader over the next 12 months, CFO Nadeem Moiz supplies an answer that uses the phrase “shareholder value” not once, but three times. Needless to say, shareholder value appears to be top-of-mind at Select Interior Concepts, a diversified building products and services company. Explains Moiz: “In a public company reporting becomes very important. Governance becomes more important and investor relations and shareholder base management are always priorities. And so this requires some thought when it comes to the time allocation required for these added functions.” NOW SUBSCRIBE: The Quarterly Digest of CFO Strategic Insight http://bit.ly/2Wfv291 (50 CFO Profiles Every Issue).

Asked to reflect on his path to the CFO office, Dan Fletcher characterizes his years in private equity as being more operationally focused than transaction focused. Or at least, he recalls being drawn more to the challenges facing CFOs and other senior members of management teams, rather than the deal making mechanics of the banking side. As CFO of Host Analytics, Fletcher’s operational view is now fully unobstructed and meanwhile, HA’s finance leader has managed to keep one foot inside the private equity realm. Today in addition to being HA’s CFO, Fletcher remains a vice president at Vector Capital, the private equity firm that acquired HA last January. It’s a finance leadership tour of duty that is expected to unlock new value for both HA and Vector as Fletcher decodes the synergistic benefits of growth capital and technology enriched performance. NOW SUBSCRIBE: The Quarterly Digest of CFO Strategic Insight http://bit.ly/2Wfv291 (50 CFO Profiles Every Issue).

Three years ago, Tim Adams probably never imagined that today he would be taking spin classes in Geneva, Switzerland. At the time, the seasoned finance leader could be found queueing up at Logan Airport to board yet another flight to San Francisco. Of course, one could argue that a certain Logan departure gate ultimately helped to put Geneva spin classes on the horizon, since it played no small role in transporting the CFO to a round of talks that helped to seal the sale of the finance leader’s earlier company Demandware of Woburn, MA, to Salesforce of San Francisco back in 2016. As Demandware’s CFO, Adams says, he was involved when an unsolicited offer arrived from Salesforce after the e-commerce platform had achieved consecutive years of 30% growth. “It’s sometimes hard to sell a company when you enjoy what you are doing and there’s a personal aspect, but you have to put that aside to do what is right for the company’s shareholders,” explains Adams, who today is CFO of ObsEva, a clinical-stage biopharmaceutical company based in Geneva, Switzerland. “When I joined ObsEva in January 2017, mission number one was a successful IPO to raise the money that we needed to develop our compounds,” explains Adams, who operates from the company’s Boston office. While ObsEva achieved “mission number one” shortly after his arrival, financing stills remains top-of-mind for ObsEva’s finance chief, who–regardless of travel–likes to make exercise a part of his daily routine. Asked if he’s opened a gym membership in Geneva, Adams tells us that his next spin class is one departure gate away. NOW SUBSCRIBE: The Quarterly Digest of CFO Strategic Insight http://bit.ly/2Wfv291 (50 CFO Profiles Every Issue).

A career stint inside the corporate development realm at Visa – quickly came to mind for CFO Adam Meister when asked about those experiences he believed shaped his CFO mindset. Characterizing his time at Visa as more “a detour” rather than a straight line along his career- building trajectory, Meister recalls the career chapter as one where he had few direct reports or underlings and yet was tasked with motivating a team. “You learn a lot about how to motivate and mobilize a team from a position of collaboration – but without a lot of direct authority,” says Meister, who believes the experience parallels the challenges many CFOs face to day as they step beyond their traditional realm of influence to build new relationships across the enterprise. “There’s a real power in how you lead by example and how you show value to business owners and peers by helping them look and understand the economics of a business,” says Meister. NOW SUBSCRIBE: The Quarterly Digest of CFO Strategic Insight http://bit.ly/2Wfv291 (50 CFO Profiles Every Issue).

Thanks to an entrepreneurial itch, Bal Bhullar will never be a conventional CFO. In fact, her CFO resume may be the only one ever to include three-wheel electric cars alongside vitamin supplements. However, when it comes to finance milestones such as the $12 million in new financing on which Electra Meccanica closed last March, Bhullar is clearly marching in step with her professional peers. This being said, when your CEO is a former race car driver and you’re building three-wheel vehicles using Chinese parts in western Canada, a CFO would be more likely to attract the interest of People magazine than Wall Street investors. Nevertheless, Wall Street has been listening, and, as for many CFOs along the front lines, Bhullar has found that communication and relationship-building remain top-of-mind. NOW SUBSCRIBE: The Quarterly Digest of CFO Strategic Insight http://bit.ly/2Wfv291 (50 CFO Profiles Every Issue).

One of Brett White’s first assignments as a CFO was also one of his toughest. Back in 2001, with 10 years of career-building at Oracle Corp. behind him, White recalls eagerly stepping into his first CFO role–only to be handed a less than exhilarating task. During a meeting in his first week on the job, White was welcomed by the CEO, who then asked him to pull together and execute a plan to eliminate one-third of the company’s workforce, or roughly 850 employees. “It was a palm-to-the-forehead moment,” says White. “I realized that this was just not crunching numbers, and that the decisions that were required to be made would have an enormous impact on people’s lives.” Fifteen years and four CFO tours of duty later, White received a call from a recruiter regarding a health and wellness business located down the coast. “The business was a recurring revenue model and SaaS business, so it meant no more of this end-of-quarter fingernail-chewing stuff. It was all highly recurring with a group of A-list investors,” adds White, who arrived in Mindbody’s CFO office in 2016. NOW SUBSCRIBE: The Quarterly Digest of CFO Strategic Insight http://bit.ly/2Wfv291 (50 CFO Profiles Every Issue).

At times, it must seem to Vijay Kumar that his 12-year tenure as a CFO has been spent not at one company but three. This must be a sense that most C-suite members at Sify Technologies likely experience in light of the company’s appetite for continuous reinvention. Back in 2007, when Kumar arrived at the information and communications technology company, Sify was widely known as a consumer business–and one perhaps without the will or resources to attract business customers. As CFO, Kumar was part of a management team tasked with changing that perception both inside and outside of Sify’s existing world. More specifically, Kumar and his finance team were responsible for calculating and tracking the necessary capital expenditures that could provide the new business-to-business infrastructure that business customers would demand. Of course, no sooner was the infrastructure in place then Sify decided to super-size its business services menu, making it a bona fide provider of technology services. Looking forward, Kumar says that Sify’s latest innovation involves not so much its customer offerings but how customers buy its offerings by using outcome-based pricing. This is an approach that Kumar believes will empower Sify to open a new chapter of growth. “I have one primary agenda for the next 12 months: to ensure that the organization has enough support available across all of the functions to enable scale. I want to ensure that every part of the organization is in a position to enable scale and monetize market opportunities,” explains Kumar. NOW SUBSCRIBE: The Quarterly Digest of CFO Strategic Insight http://bit.ly/2Wfv291 (50 CFO Profiles Every Issue).

It wasn’t long after David Evans arrived inside the CFO office at Cardlytics that finance team members learned that their office surroundings were about to change. Originally domiciled in the less-trafficked–some would say “quiet” side–of the building, Evans wasted little time in relocating his team to more central (and arguably more social) office space. “Physically speaking, if I’m advancing a mantra that my team is a trusted business partner, they need to be visible, and part of that involves the cadence and frequency with which they operate,” says Evans, who believes that finance team members at Cardlytics have perhaps a plus-size opportunity to play a strategic role in the business. It’s an opportunity that becomes more easily grasped when one considers the company’s unique lines of sight. The Atlanta-based company partners with financial institutions (2,000 of them) to run their banking rewards programs that promote customer loyalty, providing Cardlytics with a coveted view into where and when consumers are spending their money. Meanwhile, that view over time has become pools of data, into which the Cardlytics finance team is today known for taking deep dives. “Our team is very much involved with helping to assess those opportunities. And that means assessing the required resources and capital to go after the opportunities where we think that there could be pockets of outsized returns to the organization,” explains Evans. NOW SUBSCRIBE: The Quarterly Digest of CFO Strategic Insight http://bit.ly/2Wfv291 (50 CFO Profiles Every Issue). v291 (50 CFO Profiles Every Issue).

Back in 2014, shortly after Arthur Levine first stepped into the CFO office at Sensus Healthcare, the fast-growing medical device company hit a sizable speed bump. A growing number of future Sensus customers were putting their purchases on hold as uncertainty around insurance reimbursements grew in relation to a review being conducted by The Centers for Medicare & Medicaid Services. In order to quickly ease the company’s hefty appetite for cash, Levine and Sensus management executed a sizable layoff largely impacting the company’s sales team–while for the time being the healthcare company opted to leave its research and development team untouched. Ultimately, reimbursements for Sensus offerings remained in place and product demand surged, allowing its 2015 revenues to jump 77 percent. Such news could not have been better timed for an initial public offering, a notion upon which Sensus acted in early 2016. “We became one of the first companies to complete an IPO in 2016. Actually, we were the only Florida-based company to go public on a major exchange that year,” explains Levine, who had helped to restore the company’s sales function by green-lighting a flurry of new sales hires in 2015. “I like the challenge of turning companies around,” says Levine, who quickly adds: “I also like periods of stability and a little less stress.” –Jack Sweeney NOW SUBSCRIBE The Quarterly Digest of CFO Strategic Insight- http://bit.ly/2Wfv291

When it comes to newbie accountants, few clients are more coveted within the realm of public accounting than those preparing for an IPO. So it was back in the early 1990s, when Craig Nickerson found himself knee-deep in CPA envy after having served not one but five of his firm’s IPO-minded tech clients. Today, Nickerson credits his IPO client streak to having aligned himself with a well-connected senior partner widely known in Florida’s tech community for his IPO savvy. Fast-forward to the late 1990s, and Nickerson is living in Beijing after having been tasked with helping to set up a Chinese manufacturing plant for a client company that he had joined as a controller. “It was the Wild West,” explains Nickerson, who recalls the added complexities of business dealings involving large amounts of cash. “As they said in China, an executed contract is just the start of a negotiation.” Nickerson, who would later ascend the finance leadership ladder at a string of private equity–backed companies, observes that “anyone can be a good CFO when the numbers are up and to the right … but being a good CFO is about having the fortitude to stick with your investment thesis through good times and bad times.” THE PERFECT PODCAST COMPANION Order Now: CFO Thought Leader Magazine Twenty five CFO profiles each issue curated from hundreds of hours of finance leadership interviews originally featured on the award winning CFO Thought Leader Podcast. http://bit.ly/2Wfv291

When Ted Myles is asked to reflect back on his early efforts to land a CFO role – he arguably sounds a little bit like a safe cracker: “Breaking into the c-suite that first time is always hard,” he explains. “I went in and would continue to get beat out by a sitting CFO,” says Myles, who comments: “Understandably – a board or a CEO is always going to look for someone who’s already proven in the seat.” Having to date successfully decoded the c-suite’s entry formula not once but four times – the CFO seat at AMAG Pharmaceuticals is today filled by a seasoned CFO, who is routinely raising the bar for himself as well as AMAG’s finance team. This past January – six days into the new year – AMAG preannounced its 2019 earnings at the annual J.P. Morgan Healthcare Conference in San Francisco – an energetic gathering where the bio pharmaceutical crowd traditionally kicks off the new year with some blatant chest beating. “Our accounting team had about six total calendar days to provide us with a tight fix on what the accounting numbers were,” recalls Myles. “Fast forward six weeks after we got through an audit and the numbers were pretty much exactly what we announced six weeks earlier, ” explains AMAG’s finance leader, while exhibiting a little extra pride in the biotech firm’s fast and accurate close capabilities. At AMAG, apparently, the ease with which numbers are accessed is as worthy of note as the numbers themselves. – Jack Sweeney NOW SUBSCRIBE: The Quarterly Digest of CFO Strategic Insight http://bit.ly/2Wfv291 (50 CFO Profiles Every Issue).

From the moment Chris Whitfield stepped into the CFO office at Mana Nutrition, it was clear to him that various snags in the organization’s information flows were keeping the not-for-profit’s board members on edge. To remedy the situation, Whitefield reformulated the not-for-profit’s approach to reporting, beginning with a beefier balance sheet instead of the slimmed down Statement of Financial Position on which Mana had relied to date. “It was clear to me that we had to begin reporting on our performance back to a pretty savvy board of directors just as any for-profit company would,” says Whitefield, who also sought to give the board greater visibility into the ebb and flow of the not-for profit’s working capital. “I realized that we could not behave like a not-for-profit that relied on giving and charitable donations, but instead had to rely on our own wits and ability to raise capital through beneficial investment or normal credit channels,” Whitefield explains. After a few tense meetings–where some pointed questions lingered–Whitefield began to adopt the tools needed to routinely output the reports required to satisfy Mana’s board and at the same time draw the more capital-intensive parts of the organization closer to his finance team. “We now plan to routinely engage our operations management in the budgeting process,” explains Whitefield, who says that Mana’s operations people began collaborating more closely with finance a year ago, when the organization adopted a cost center reporting process. –Jack Sweeney NOW SUBSCRIBE: The Quarterly Digest of CFO Strategic Insight http://bit.ly/2Wfv291 (50 CFO Profiles Every Issue).

It’s unlikely that this is the first sentence ever to include the phrase “even-keeled” alongside the name Robin Gantt, but this is a pairing that bears repeating here to reveal not only an obvious character trait of our latest guest, but also one that frequently sets apart CFO leadership at large. Gantt, already a seasoned finance leader, arrives at Northwest Pipe as an advisor to the CEO, who is seeking to better align finance with the steel pipe manufacturer’s overall strategy. We don’t learn all of what needs to get done, but Gantt’s subsequent advance to the CFO office makes clear that the alignment is being achieved as the organization responds and is placed on a more even keel. Listeners will enjoy hearing Gantt offer a short, concise overview of the uncommon business of manufacturing steel pipe that ranges from 2 feet to 13 feet in diameter. Meanwhile, her modest appraisal of both her early career and communication abilities informs finance newcomers that they too can learn and achieve along the finance career track. Along the way, Gantt refuses to sugarcoat the inbred challenges that the business faces. “This is a very heavy working capital-intensive business, with a long cash flow cycle. Anyone who works with governments and municipalities knows that you’ll get paid, but sometimes it can be quite a while,” she explains. Just like the pipe Northwest manufacturers, Gantt’s words run deep beneath the surface. — Jack Sweeney NOW SUBSCRIBE: The Quarterly Digest of CFO Strategic Insight http://bit.ly/2Wfv291 (50 CFO Profiles Every Issue).

When Matt Fahy identifies the opportunities that have punctuated his finance career, he credits subscription revenue models as having played a recurring role along the trajectory that has led to multiple CFO tours of duty. For Fahy, it all began with a move to New York City, where he was soon serving one of the media world's most coveted clients: the Newhouse family (owners of a string of newspapers and Condé Nast publishing). "Being a private, family-owned business, their concerns were really about safeguarding their assets and monitoring their taxes," explains Fahy, whose lines of sight into the house of Newhouse were bestowed upon him by his employer, Paul Scherer & Company, a boutique New York CPA firm. Fahy would continue to serve media clients when, in the mid-1990s, he jumped to KPMG's Information, Communications, and Entertainment (ICE) practice, where he acquired an entrepreneurial itch and soon entered the world of dotcom start-ups. He would serve as CFO for Public Access Technologies and QualityClick.com, Inc., before logging a lengthy CFO tenure at AgilQuest, a workplace management SaaS software company. It was at AgilQuest that Fahy would fine-tune his approach to customer-centric finance by standardizing the collaborative cross-functional practices that today underpin the customer-serving platform that many call "customer success." ¤ NOW SUBSCRIBE: The Quarterly Digest of CFO Strategic Insight http://bit.ly/2Wfv291 (50 CFO Profiles Every Issue).

Before joining Goldman Sachs back in the late 1980s, Mark Lee was a finance manager at Hewlett-Packard Co. Today, Lee fondly recalls being mentored by a senior controller while situated deep inside the technology behemoth's computer support division. The finance executive, explains Lee, viewed controllership as a strategic role where executives could acquire and build their leadership skills that could be applied elsewhere. "He told me that his next job could be the head of marketing," explains Lee, who credits his early mentor for outfitting his finance mind-set with a wide lens rather than a narrow one. After four years inside an HP cubicle, he set off on a finance adventure by entering the investment banking world via a seven -year tour of duty with Goldman Sachs in New York. While the banking chapter of Lee's long finance career is the most robust of his career book (which is nearly 20 years thick), it is perhaps not the most intriguing. This designation arguably belongs to Forge Global where he and his finance team are focused on cultivating a fresh class of investors outside the traditional venture capital ecosystem. To be clear, Forge is one of a number of trading platforms that help employees sell their shares in pre-IPO companies. It's no secret that the number of IPO delays has been steadily growing as venture firms keep funneling more money into large private companies as they seek bigger payoffs down the road. As more “unicorns” supposedly worth billions of dollars—at least on paper—delay going public, Mark Lee and his team are seeking to ease an appetite for liquidity among Silicon Valley's IPO-hungry entrepreneurial rank-and-file. It's an opportunity where customer retention and talent retention are one in the same, and one that places Forge's finance team along the outer reaches of the finance function's evolutionary path.

When asked about his arrival at Dermira, CFO Andrew Guggenhime explains: "I was the 22nd employee, and today we have over 300." Along the way, the company executed an IPO, reached a market value of $1 billion, received FDA approval for its first medication (last June), and brought the offering to market (last October). Not bad for a five-year CFO sprint into the land of leading-edge medical dermatology. Looking back, Guggenhime says: "When I joined Dermira, we had one other person on the finance team. We had no employees on our legal team. We had no employees on our IT team. And those were functions for which I was responsible. So we had to build those teams and begin by bringing in the leaders and building those capabilities so that we could not only serve the growing needs of the company internally, but also satisfy our obligations as a public company." Today, with his finance team in place, Guggenhime prefers to look forward as he and his team awaits the "readouts" from different clinical evaluations. "Preparing the organization for the readouts regardless of the outcome is an important task for us," says Guggenhime, whose remarks seldom stray far from the topic of raising capital. "We have to access capital to continue to execute on our strategy, to continue to fulfill the vision of the company, and to continue to build the portfolio and to develop the treatments that will benefit patients," says employee number 22. –Jack Sweeney NOW SUBSCRIBE: The Quarterly Digest of CFO Strategic Insight http://bit.ly/2Wfv291 (50 CFO Profiles Every Issue).

There was a time when Glynis Bryan imagined herself someday retiring from Ryder System, Inc.—a company she entered as an intern and would later exit as a senior vice president. Along the way, she credits the transportation logistics giant with having exposed her to complex M&A transactions and innovative capital structures—two areas that she believes have made a hefty contribution to her post-Ryder success as a CFO. However, the Ryder experience she recalls most fondly was inside the FP&A function at what was her first destination on a finance career journey and one that has served her well at Insight Enterprises, Inc. There, shortly after being appointed CFO in 2007, she energized her team's FP&A ambitions and set a course that would forever transform the technology services company's notion of strategic finance. "I think of the FP&A function as being the road map within the finance function that helps each one of the senior leaders across the organization by supplying them with tools and actionable data that they can use to see where the business is going," she observes. Meanwhile, in 2012, Insight overhauled its internal systems, establishing a single platform from which to integrate acquisitions and satisfy its appetite for growth and helping the company to better unite its North American and Asia-Pacific operations. It's a platform that Bryan has gotten to know well as she routinely weighs the obstacles and advantages that future merger partners may bestow. NOW SUBSCRIBE: The Quarterly Digest of CFO Strategic Insight http://bit.ly/2Wfv291 (50 CFO Profiles Every Issue).

Near the end of our discussion with CFO Wilco Groenhuysen, he recommends a book while confiding: "It's not a great book—but it has a big lesson." "Opportunities exist for only for a short time. So when you see an opportunity, grab it and make the best of it," says Groenhuysen, revealing the big lesson and adding perhaps a surprise ending to a talk that up until his book recommendation appeared to chart the career path of yet another graduate from the CFO school of strict discipline and resolve. But wait! There were other clues along the way that Groenhuysen was more a CFO of his own making than a familiar reproduction. Certainly, the fact that his professional life spans three continents should have tipped us off. Also, how many finance leaders would ascend to the top of a manufacturing behemoth (Philips NA) only to forfeit the comfort of hard-earned industry knowledge to land fleet of foot inside the always-changing realm of biotech? Asked to explain how he addresses the difference between the two realms, Groenhuysen says, "Driving a car really isn't that difficult. Sometimes the steering wheel is on the left side of the car, sometimes it's on the right side of the car. It's really the challenge, and here at Novocure, it's the commitment to helping patients." And no one doubts that Novocure's CFO likes a challenge. While CFO of Philips Thailand, Groenhuysen challenged himself to achieve a conversational level with the Thai language—one of the few milestones that the finance leader admits with a degree of frustration that he may not have reached. Still, even with a career as sprawling and experience-rich as Groenhuysen's, one senses that the latest chapter may offer the most startling lessons yet for the Dutch-born CFO, who these days seems to enjoy educating others about science as much as about financials. Certainly, explaining how alternating electric fields can disrupt cancer cell division and cause cancer cell death is an altogether different opportunity than explicating the virtues of ultra-HD televisions. – Jack Sweeney

Of all the finance milestones that CFO Mike Myshrall uses to illustrate Cyren's appetite for success, perhaps few are more enlightening than the one involving private equity titan Warburg Pincus. Two years ago, Warburg Pincus offered to buy out Cyren shareholders at a 35 percent premium over the current price of their shares. However, unwilling to have the firm forfeit its publicly owned shares entirely, Cyren management structured the deal so that Warburg would be eligible to acquire only up to 75 percent of Cyren's outstanding shares. Surprisingly, Warburg found itself battling to capture half of the available shares despite the hefty premium. In the end, the PE firm ended up with only 52 percent of outstanding shares. "Many shareholders chose to stay in the company and ride it with Warburg so that they could potentially get an even bigger return down the road if the company were to go fully private or if we were to sell to a larger company through an acquisition," explains Myshrall, who describes the transaction's structure as being "quite elegant." For his part, Myshrall advanced down the business development path before jumping into the ranks of finance leaders. However, before there was a leap upward in finance there was a sojourn inside the electrical engineering realm and an MBA from Harvard Business School—both of which Myshrall today credits with having helped point the way down the finance leadership path. NOW SUBSCRIBE: The Quarterly Digest of CFO Strategic Insight http://bit.ly/2Wfv291 (50 CFO Profiles Every Issue).

Sometime in the next three to six months, Syngenta AG, a Swiss-based agribusiness company, is expecting to welcome a clan of ambitious offspring. Months, even years in the making, these fruit from a forward-looking group are born from a cross-functional team—one tasked with helping the $13.5 billion enterprise correctly measure its expansive sustainability initiatives. To be clear, the aforementioned "offspring" are new metrics, the output of an ambitious metrics "refresh" triggered in part by the firm's determination to routinely evaluate the numbers intended to provide Syngenta management as well stakeholders with a clear-eyed view of its sustainability efforts. "It's all good and well establishing a new metric, but if you can't measure and monitor it, then it has no value in any shape or form," explains Syngenta CFO Mark Patrick, who first mentioned the sustainability "refresh" when asked about metrics that had become increasingly top-of-mind for finance—but were clearly "nonfinancial" or beyond the realm of traditional finance. While Patrick said that he was reluctant to discuss the yet-to-be-released metrics, he suggests that when it comes to finance, the innovation is not what the metrics measure but how they came to be—and how Patrick's finance team operated as part of a larger cross-functional effort where finance partnered with the sustainability group and the company at large. "We're actually the custodians of value, and it's about how do we work with those within those cross-functional teams to ensure that we're moving down the right path and investing in the things that are going to give us the greatest chance for success tomorrow. And this has to be a relationship built on trust," he explains. This trust, according to Patrick, is now being enriched by finance as it seeks to make metrics more visible across the organization and allow individual employees to measure how their work is bringing benefits to the company and contributing to its success. NOW SUBSCRIBE: The Quarterly Digest of CFO Strategic Insight http://bit.ly/2Wfv291 (50 CFO Profiles Every Issue).

Among the many flights that CFO Stefan Schulz has taken between Minneapolis and Houston over the years, few are etched in his memory better than a certain return flight to Minneapolis—during which he created an ambitious list of Sarbanes-Oxley (SOX) action items. The list that Schultz created in the air that day was long and detailed, and while he may not have ever used it as such, the list was the muscle behind an ultimatum. "I was thinking about all that I would need in order to get things fixed. Basically, I was thinking, 'If I don't get these, then you need to find somebody else,'" explains Schulz, who at the time had not yet been a month into a new job with Lawson Software when he determined that it was time to alert Lawson's board and upper management to its snowballing SOX compliance challenge. "To my surprise, they told me, 'We want you to do exactly what you said' and 'We've got your back.' This really changed how I approached problems and how I would recommend solutions going forward," explains Schulz, who had earlier earned his SOX street cred while a controller at BMC Software. Fourteen years and multiple tours of duty as a CFO later, Schulz is still flying back and forth between Houston and Minneapolis and still making lists. These days, his action items are more likely to highlight the priorities of a SaaS CFO for whom the new rules of customer-centric finance loom large and customer success is increasingly top-of-mind. –Jack Sweeney

It was late for a workday (perhaps after 9:00 p.m.) when Seb Martel shared his team's candid findings with a collection of top managers tasked with assessing the economic downturn's likely impact on BRP's business. As a manufacturer of popular vehicles for snow and water, BRP had a management that was naturally concerned that the downturn could wallop BRP's recreation-minded customers, depressing sales and raising doubts about whether BRP would meet its debt covenants. Still, the question that remained top-of-mind for Martel was a question that the downturn posed to industry at large: "Is management prepared to listen?" Today, Martel believes that his forthrightness served him well that night—along with an unflinching confidence in the numbers. BRP's management listened and responded to Martel's clear-eyed message by taking steps to better manage all areas of business, while battening down any unnecessary risk-taking. It's no secret that CFO careers are built on decades of experience that every so often yield unique places in time where an executive is permitted to transform before the eyes of others. So it was, perhaps, for Martel, who entered the CFO office within four years of the fateful night that he says even his CEO still likes to recall: "Remember that night when Seb presented the numbers?" "The beauty that we have in finance is that we get to convince the organization by using a powerful tool called numbers. And if you know how to communicate a message with numbers, you can steer an organization in any direction," says Martel, while highlighting what many agree is the essence of CFO leadership—its very own lightning in bottle. –Jack Sweeney

A brief summary of this episode

TrainingPros CFO Jill Vogin describes her early-career public accounting experience as a “virtual master’s degree” in corporate finance and accounting. It was also something of a good omen, given that Vogin now leads the finance function of a highly specialized staffing company with virtual offices throughout the country and (more recently) around the world. It’s also fitting that Vogin oversaw the implementation of a cloud-based ERP system. Vogin discusses how she’s adapted her leadership style to suit the virtual environment while resetting her team’s expectations concerning performance and collaboration.

G1 Therapeutics CFO Barclay “Buck” Phillips set his sights on the CFO position on day one of his very first job back in high school. After he hustled home to share the great news about landing the part-time gig, Phillips’s father, a stock broker, shared some prescient advice: Son, always make sure you’re the guy whose hand is closest to the cash register or the cash flow—that way, you’ll always have the opportunity to add the most value. The advice struck a chord. Today, with close to three decades of capital markets, financial strategy, and business development experience in life sciences and venture capital under his belt, Phillips remains as close to the cash flow as possible. He owns responsibility for all finance operations, including treasury, as well as for investor relations, business development, and strategic transactions at the clinical-stage biopharmaceutical company that develops therapeutics to treat cancer. Phillips discusses the value that he’s contributed via innovative projects during his career, as well as the joy that he’s gained from those unique experiences.

A Chief Story Officer’s Legacy Given that finance executives are the top number-crunchers in the organization, it’s fascinating to hear Traction on Demand CFO Corinne Hua describe people, conversations, and narratives as crucial factors in her strategic calculations at her consulting and software development firm. Hua views her function’s primary role as crafting a compelling story around the company’s financial results. Her team’s success in doing so has resulted in some interesting assignments, such as leading an effort to assess and rebalance the pace of hiring within an industry where new hires—consultants who produce billable hours—help to drive top-line revenue. The finance group's data-driven detective work produced three metrics that the business now monitors to ensure that the pace of hiring supports revenue growth objectives without negatively affecting organizational collaborations or workplace culture. The work marked a “great moment for us to act strategically” outside of traditional corporate finance boundaries, Hua reports, while helping each hiring manager throughout the entire organization to make better decisions.

Guidance for your C-Suite Ascent A global finance executive with a passion for healthcare, Constellation Pharmaceuticals CFO Emma Reeve offers straightforward advice to aspiring finance chiefs: continually add new experiences to your backpack and take them with you to your next role. She’s certainly demonstrated that her approach works. Reeve’s 20-plus years of industry experiences extends across pharmaceutical, medical device and bio-pharma companies including big-name corporations (like Novartis, Merck and Bristol-Myers Squibb) as well as development-stage biotech companies (Inotek Pharmaceuticals and Aton Pharma). While she methodically sought out experience in FP&A, accounting, investor relations and just about every other corporate finance function, Reeve credits her work outside the finance and accounting realm – interacting with patient advocacy groups, partnering with business leaders and collaborating with the marketing function – with helping her reach the CFO office for the first time in 2002.

Chanticleer Holdings CFO Patrick Harkleroad knows how to distinguish between signals and noise. That’s evident when he’s helping colleagues mine an expanding trove of data for customer insights to improve customer experience at the company’s fast, casual, and full-service restaurant brands. It’s also the case when Harkleroad assesses his varied career experiences in investment banking (both capital markets ad mergers & acquisitions), the restaurant industry and while guiding struggling companies through turnarounds as a consultant to CFOs. He’s learned to pair his dogged determination and true-north focus with larger dose of empathy to better understand the unique perspectives of all stakeholders involved in difficult decisions and tough deals. Harkleroad also discusses the value that finance executives can derive by dedicating themselves to the “day-top-day grind” required to perform as an elite CFO.

From a career development standpoint, one of the best things William Acheson did to reach the CFO office was stepping away from corporate finance and accounting for 15 years. After coming up on the public acconting track, the GWG Holdings finance chief immersed himself in investment banking, the residential mortgage industry, capital markets, risk management, credit management and more while taking on a variety of operational roles. He also accepted long-term international assignments for Merrill Lynch and GMAC-RESCAP. Acheson credits his accounting training and skills for helping him add value in his many operations positions. “As I got older and my career progressed, I found myself perfectly suited for the CFO job because I [had gained] that breadth of experience.” Now as the 30-year veteran mentors rising finance and accounting talent at GWG Holdings, a leader in the fast-growing secondary life insurance market, he advises those interested in the CFO track to “leave accounting, but always keep in touch with it.”

Arvinas CFO Sean Cassidy caught the high-growth bug early in his career. Shortly into his stint with Deloitte, Cassidy transitioned from a massive global financial services company to work with middle-market clients. He felt he could make a more tangible difference for those companies by supporting them as they raised capital and made acquisitions. His passion led him to the life sciences industry where Cassidy has served as the finance chief of a number of high-growth biotech and biopharma companies. In a previous stint, Cassidy helped CuraGen subsidiary 454 Life Sciences get its back office in order for a potential IPO. During his two years guiding that effort, the business grew from 20 people to 150 employees and from zero to $70 million in revenue. “It was a very exciting time,” Cassidy asserts. “The company almost went public, but in the end it made more sense to do a strategic transaction.” The experience helped elevate him to CuraGen’s CFO office and, more recently, to Arvinas, a biopharmaceutical company focused on developing therapeutics for cancers and other difficult-to-treat diseases. Cassidy discusses how his approach to corporate finance leadership pivots on flexibility. “You can’t be too rigid in your planning,” he adds. “Science changes on a dime.”

When Whirlpool CFO Jim Peters joined the company at the director level 15 years ago, he was thrust into the thick of a pivotal M&A deal that also wound up generating extraordinary value from a career development standpoint. Originally assigned to help manage the accounting facets of the proposed Maytag acquisition, Peters swiftly expanded his assignment to include tax, post-deal integration planning and other dimensions. His ability to take on additional responsibilities “gave me exposure to senior leaders within whirlpool,” Peters recalls. “In a very short period of time, I went from being someone who stepped in at the director-level to interacting with our CEO … on a daily basis.” The intense work, learning and exposure subsequently propelled Peters, a former EY consultant who also worked for Limited Brands prior to joining Whirlpool, into a series of increasingly senior corporate finance positions. His previous roles include serving as the CFO of Whirlpool EMEA and as chief accounting officer for Whirlpool Corporation. Peters talks about the numbers – those related to Whirlpool’s financial performance as well as to the company’s unique commitment to sustainability – he examines over his first cup of coffee each morning

A Cross-Functional Black Belt Vocera Communications CFO Justin Spencer’s strategic-finance breakthrough had little to do with corporate finance and everything to do with the drivers of strategic success. In an earlier CFO role, the tech executive heard just about every ERP horror story there is – sordid scope creep, sketchy implementation firms, unending projects, the organization's brutal rejection of IT-driven initiatives, and more – as he prepared to lead a massive Oracle upgrade. To side-step those nightmarish outcomes, he designed a unique approach. Spencer enlisted the company’s best project manager as the full-time project leader, invested in a rigorous screening process to hire an elite implementation partner, set aside ample budget for unexpected contingencies, seeded the project team with A-players (priming them with performance incentives), and sucessfully branded the endeavor as a C-level mandate. The painstaking upfront work paid off handsomely as the project was completed on time and within budget while swiftly generating higher-than-expected productivity-related returns. “Most strategic work is now conducted through large, cross-functional projects,” Spencer notes. “That experience taught me how to influence and lead on a cross-functional b

Choose Your Words Carefully Zendesk CFO Elena Gomez followed up a top-notch education (a degree from UC-Berkley’s Haas School of Business) with a series of finance executive positions within some highly impressive companies – Charles Schwab, Visa, Salesforce and, since April 2016, Zendesk, a customer experience and help desk platform company that's posted remarkable, largely organic, growth in recent years. Despite the elite credentials, Gomez asserts the importance of forging genuine connections with her bosses, colleagues and direct reports. She shares the inspirational speech her boss gave to her when her confidence wavered as a 29-year-old, newly minted VP. Gomez also delivers a candid account of how a near mutiny by her team taught her the underrated value of authentic expressions of gratitude. “One of my direct reports told me that everyone on my team was going to quit,” she recalls. “I was a brand new VP of finance … he said: You know, you haven’t said ‘thank you.’ It just stopped me in my tracks.”

An Early Dose of Pharma Start-Up Experience When Global Blood Therapeutics CFO Jeffrey Farrow says he took the corporate-finance career path less traveled, he really means it. As an undergraduate biology major, Farrow and a couple of entrepreneurial-minded postdocs hit upon a way to identify a protein thought to cause Alzheimer’s. The group licensed the technology from the University of California system and launched their own company, “which we naively thought we maybe could take public,” Farrow recounts. He and his co-founders instead wound up selling their venture to a larger neuroscience company. The experience helped Farrow, who managed the startup’s business side, shed his naiveté via a potent dose of real-world experience. After a stint in public accounting, Farrow returned to the pharmaceutical industry where he’s subsequently taken on numerous CFO and finance executive positions while leading IPOs, shepherding high-growth companies toward (and through) acquisitions, and guiding early-stage pharma companies through the regulatory approval process and commercial launch of new drugs.

A Humble Take on a Hall-of-Fame Career Yext CFO Steve Cakebread’s resume is extraordinary given the preeminent companies he’s worked for (HP, Silicon Graphics, Autodesk, Salesforce.com, Pandora and Yext), the new technology categories he’s helped bring to market, and the staggering growth those organizations posted under his corporate-finance leadership. Cakebread joined Salesforce as employee #67 when the $10 billion company was eking out a quaint $20 million annually. Despite these Lebron-esque achievements, Cakebread humbly peppers his discussion with plenty of phrases like “I was fortunate to…” Luckily for us, he also runs through a compelling set of career-building keys, including: taking promotions to difficult roles that had remained unfilled for months “because everyone else thought they would fail" at the job; amassing international experience (a decade in China and India); and learning how to explain innovative business models and entirely new product categories to analysts and other stakeholders. He also shares his personally fulfilling approach to team-building at Yext, a B2B geomarketing company that provides a software platform for streamlining all of an organization’s online listings.

One of FinancialForce CFO Gordy Brooks’ most valuable early career-building experiences began by butting heads with his CEO. The chief executive insisted on issuing sales commissions on a weekly basis – an ask that would have most finance chiefs pulling their hair out. After the CEO stuck to his guns in the face of counterarguments, Brooks spent two weeks carefully unpacking the problem behind his CEO’s requested outcome. He discovered that the root cause of the request involved ineffective operational processes (sales territory assignments and compensation plan design) and inefficient comp and payroll processes. When Brooks presented those findings with a significant process improvement proposal, the CEO embraced his systemic solution. “The CFO role is not only about metrics and business models,” Brooks notes. “It’s also about the human touch.” Brooks – who possesses two decades of finance executive experience with VMWare, BEA Systems, Citrix, Microsoft and other notables – shares his takes on current comp challenges, the importance of early public-company experience, and the high career returns on international assignments.

A regular on Treasury and Risk Management Magazine’s “100 Most Influential People in Finance” list, Smartsheet CFO Jennifer Ceran joined the company, a SaaS platform for managing collaborative work and automating work processes, in 2016 with impressive Silicon Valley bona fides. She’s served as CFO and in senior finance executive roles at Quotient Technology (formerly Coupons.com), Box, Ebay/PayPal and Cisco. Ceran’s current mission is to help lead Smartsheet’s long-term strategy, and she’s thrilled by Smartsheet’s market opportunity. “It’s in the multiple billions of dollars,” she enthuses. “We have a real chance of extending our leadership position, so we’re going after [a goal of] $1 billion in revenue within four to six years.” Ceran is equally enthusiastic about sharing career guidance with future finance leaders. She identifies two crucial propellants to the CFO seat: 1) Amassing as much corporate finance knowledge as possible in all of the realm’s key functional areas; and 2) Understanding the value – and exceedingly positive impact on company performance – that a healthy and candid CFO-CEO relationship engenders. “It’s really important that you and the CEO have mutual respect and alignment,” Ceran adds. “It’s important that you’re in an environment where you feel safe on both sides to discuss the toughest situations at work, debate the issues and then come together on a course of action.”