CES Tech Talk

In this final mini-series episode, CES Hosts, Justine Ezarik and Brian Tong, cover some of the coolest things to see at CES, including the CES Innovation Awards. Plus, get an insider's look at the marketing, media, and advertising magic happening at C Space. Don't miss out on the tech trends and the buzz that make CES the ultimate tech event of the year!

AI and digital health innovations are growing rapidly, and there is no shortage of these groundbreaking technologies at CES. DIVE IN as CES Hosts, Justine Ezarik and Brian Tong, prepare you for the future of tech from CES 2025. You won’t want to miss this!

Join CES hosts, Justine Ezarik and Brian Tong, as they kick off Part 1 of an exciting 3-part mini-series from CES 2025!  In this episode, they explore some of the most exciting innovations and trends at CES, from the evolution of content creation to the future of advanced mobility.

CES is the most powerful tech event in the world, and this year will be no different. From brilliant keynotes to an audio "fly-over" of the show floor, this episode covers what to expect at CES 2025 from CTA's leading executives. Discover the exciting trends, innovations and conversations that will take place at CES. Here's a sneak peek: Explore ground-breaking exhibitors leading the future in tech innovation. Learn more about the CES landscape and how each venue brings different tech categories to life. Gain personal insights on the most exciting topics from the ones who know CES best. Still haven’t registered? DIVE IN here: www.ces.tech/register 

Ever wondered what’s going on behind the scenes when you tap “go” on your GPS? Maps are constantly working their magic, updating in real-time to get us from point A to point B as quickly as possible. While it is an everyday tool for many people, mapping and location capabilities are evolving and revolutionizing how we navigate the world. Here’s a sneak peak: Open-source technology: “It takes the world to map the world.” How collective data is paving the way for a fully mapped, more connected world. Autonomous driving: Why precision maps are a game-changer for self-driving cars and the future of transportation. Real-time mapping: its impact on emergency response time and its potential to enhance safety and efficiency on the road 

Listen in as we explore the hybrid care model transforming healthcare. Sleek CareStations, powered by both human interaction and remote technology, are bridging the gap for those without access to traditional care, reshaping global healthcare access and quality. Discover how hybrid care addresses the limitations of traditional clinics and telemedicine, offering a more accessible, efficient, and scalable solution for everyday care.   Here's a sneak peak: Bridging Healthcare Gaps: Technology solutions are addressing healthcare deserts, providing underserved communities with access to high-quality care.  Combining the Best of Both Worlds: The hybrid care model integrates human interaction with remote technology, overcoming the limitations of traditional clinics and telemedicine to offer comprehensive care with real-time diagnostics. Scalable & Efficient: Unlike traditional clinic-based care, which is costly and hard to scale, hybrid CareStations provide a cost-effective, self-cleaning, and private alternative that can be deployed globally to address healthcare access and quality challenges.

Has futuristic living become a reality? With the new energy-efficient, intelligent homes from Haus.me, that might just be the case. Described as looking like they were designed by Apple and Tesla, these structures are completely self-sustainable, making it possible to live nearly anywhere. Listen in as we discuss the technologies powering this new way of living. Here’s a sneak peak: A fully functioning home delivered and set up in just hours, anywhere on the planet. Next-level energy solutions that maximize power usage efficiency. Morning espresso made from water generated from air humidity and sunshine. Shelters designed to withstand category five hurricanes. Homes integrating technologies for air quality control, energy efficiency, and acoustic control. 

What does diversity, equity and inclusion look like in the tech world? And does it still matter? We explore the current state of equality in tech, the impact of AI on bias, and the future of female leadership in the industry. Listen in on this thought-provoking conversation that delves into the critical issues shaping the tech landscape, and why this is more important than ever. In this episode: The importance of recognizing diversity and inclusion as a company  Defining equity compared to equality  The future of training ethical AI The critical need for accessibility and disability inclusion 

Ready to take the guesswork out of searching endlessly for something to watch? Your living room is getting an upgrade. From transparent screens and infinite display resolution to your personal AI assistant, learn how Samsung is redefining home entertainment to create a more intuitive, customizable, and responsive experience: On-device AI is upping the game for at home viewing experiences by actively enhancing content Samsung debuted their transparent micro-LED screen at CES making waves for brighter pictures and opening the door to many new smart home applications The future of AI companion robots is looking bright as we discuss what homelife may look like in 2030

Electric and autonomous vehicle advancements are going beyond your everyday passenger vehicle. Oshkosh Corporation is working to bring the next wave of industrial vehicle innovations to everyday heroes from USPS vehicles to firetrucks. On this episode of CES Tech Talk, discover these latest advancements with Jay Iyengar, Executive Vice President and Chief Technology and Strategic Sourcing Officer at Oshkosh Corporation. Listen along as we discuss these exciting topics surrounding the future of vehicle tech:How "moments of autonomy" can boost productivity, including jet bridges that can dock themselves to planes within inches, saving airlines thousands per hour.Purpose-built vehicle technology allows everyday heroes to operate more safely and sustainably as they provide services essential for society.Former delivery vehicles, dating back to the 1980s, were noisy, hot, and fuel-inefficient. These Oshkosh vehicles are equipped with AC and modern safety features like airbags, 360-cameras and blind-spot monitoring, boasting a significant upgrade.The Postal Service plans to add 60,000 next-gen vehicles to its fleet, with a significant number being electric, all part of a $40 billion transformation!

The gaming landscape is an ever-changing industry that continues to grow as technology evolves. Today, anyone can be a gamer, from casual mobile gamers to die-hard PC enthusiasts, and adaptive hardware and inclusive game design assist in making this possible. This episode explores the intersection of technology and accessibility in gaming, specifically how it is elevating player experiences and how gaming is not just a pastime, but an evolving economic force. Here’s a sneak peek into how gaming is influencing the world: When it comes to global revenues, the gaming industry is the largest segment of the entertainment industry. At roughly $187 billion globally, it's bigger than the music + movies industries combined. U.S consumers are projected to spend a whopping $50 billion on video game services and software in 2024, a 3% increase from last year. For Gen Z and Gen Alpha, gaming is more than just entertainment; it serves as a platform for shared experiences and emotional connections, shaping their worldview and creating a culture that extends beyond the game itself. 

The Paris 2024 Olympics are set to transform the viewing and advertising experience like never before. As we anticipate the first Games post-Covid, the return of fans to the stands is adding an extra layer of excitement. Both in-person and online, it's shaping up to be the biggest event of the year, and possibly the decade. The game-changing streaming experiences, digital advertising strategies, and captivating storytelling methods will make these games unforgettable. In this episode: 

Tune in to hear Jenn Creegan, the VP of Global Marketing and Operations at Microsoft Advertising, give an inside look at some major evolutions in AI that are changing the advertising landscape. Learn about the influence of generative AI and conversational ads on consumer behavior and digital marketing, and why sustainability and diversity efforts are key to a successful future. In this episode: Understand the impact of Generative AI on consumer behavior. Uncover the power of conversational ads and digital marketing and learn how to engage your audience in a whole new way. Discover the sustainability efforts undertaken by tech companies and learn how to integrate sustainable practices into your marketing strategies. Embrace diversity and inclusion in the technology industry to foster innovation and reach a broader audience.

Hear the Chief Digital and Marketing Officer of L'Oréal unveil their commitment to innovation in the beauty industry. From revolutionary makeup applying technology for those with hand motion disabilities to the deeper meaning of identity formation, this conversation will change the way you see the intersection of beauty and tech. Learn how, amidst evolving technologies, L'Oréal remains dedicated to empowering individuals through beauty. In this episode: Discover the profound impact of digital transformation on the beauty industry and how it's reshaping consumer experiences. Uncover the latest advancements in hair dryer technology that are revolutionizing hairstyling and salon experiences. Understand the role of technology in shaping individual identities and its influence on beauty preferences and self-expression.

Consumers today are accessing content across a wide variety of devices and platforms - from smart TVs to tablets and everything in between. This fragmentation presents both challenges and opportunities for brands looking to effectively reach target audiences. We learn valuable insights on how Comscore is helping marketers maximize impact by identifying cross-platform consumers and coordinating messaging to them across screens. In this episode: Explore the latest cross-platform consumer consumption trends. Learn how to maximize ad reach across screens for a more impactful advertising strategy. Uncover the pivotal role of AI in shaping innovative advertising strategies for the future. Discover the untapped opportunities in gaming for marketers to connect with a vast, engaged audience. Master the art of building trust in digital ad measurement for more reliable and effective campaigns.

How does Vizio keep TV tech entertaining as there are more alternatives than ever helping consumers find a favorite show? The Vizio Group VP of Advertising and Data Sales tells all on how the latest Vizio tech keeps viewers engaged with AI-enabled curated content experiences. Doom scrolling is being made a thing of the past as Vizio machine learning creates a panel of suggested content and ads that speak directly to the consumer. In this episode: Discover the cutting-edge features of Vizio smart TVs unveiled at CES 2024, revolutionizing the TV viewing experience. Unlock the potential of AI optimization in smart televisions, shaping the future of targeted advertising and personalized content delivery. Gain insights into Vizio's branded content studio strategies for seamless content integration and audience engagement. Delve into the future of TV viewing experience to stay ahead in the ever-evolving television industry.

How does a 130-year-old company shape the future? By shaping the standards of tomorrow. Hear Dr. David Steel, Executive Director of UL Standards and Engagement, break down what UL does to ensure new innovations - from electric vehicles to autonomous tech - meet critical safety standards before coming to market. As David explains, UL brings together over 4,000 volunteers across industries and academia to build consensus around developing voluntary safety protocols, which prevents regulators from outright banning new technologies and stifling innovation. In this episode: Learn how UL traces its safety mission back to 1894 and the early days of electricity. Hear how UL standards help "unlock the promise of innovation safely." Discover why diversity and inclusive language matter in upholding universal safety. Find out how David's work with the Paralympics also drives UL's mission.

Did you know that your future car might become your second living space? Discover the future of transportation where your vehicle transforms into a personalized entertainment hub while merging safety, sustainability, and urban planning. As autonomous driving systems redefine mobility, automotive leaders like Panasonic are shaping this landscape. Listen in as the Panasonic Automotive Systems of America CTO talks about unexpected challenges and the pivotal role of software in realizing this transformative vision. In this episode: Discover the cutting-edge advancements shaping the future of autonomous driving systems. Explore the crucial role of integrating safety-critical components in vehicles for enhanced security and reliability. Uncover the potential of augmented reality HUDs (Heads Up Display) in revolutionizing the driving experience and safety measures. Gain insights into the evolving landscape of automotive technology and its impact on sustainability. Understand the transition towards software-driven development and its implications for the automotive industry.

How much human connection can be created between anonymous users on the web? An entire community’s worth as it turns out. Listen in to hear the Reddit VP of Large Customer Sales discuss how an entire world is communicating on Reddit and fostering genuine connection and engagement. In this episode: Discover the power of Reddit's community-driven platform for authentic brand engagement. Explore how anonymity on Reddit fosters positive user interactions and valuable connections. Learn about Reddit's self-regulation through the upvoting system and its impact on content visibility. Uncover the latest privacy-focused advertising trends on Reddit and their potential for reaching niche audiences. Understand the human connection and problem-solving dynamics that thrive on Reddit's platform.

With their expansive reach, engaging over 95% of households in the US and Canada, Instacart’s VP of Ad Product discusses their latest innovations. Hear about their new AI-powered smart carts, their partnership with Google Shopping, and how they are elevating both the online and in-store shopping experience. In this episode: Discover Instacart's innovative advertising strategies for increased consumer engagement and brand impact. Explore the expanded advertising capabilities that are taking Instacart to the next level in consumer experience. Uncover the importance of a seamless consumer experience and its impact on brand loyalty and engagement. Gain insights into Instacart's IPO and the future of innovation in the retail industry.

When Taylor Swift asks for her own virtual Christmas Tree Farm, you make her one. Learn how this CEO is revolutionizing online shopping with immersive 3D experiences just like that one. Imagine browsing through a virtual store where you can change the color scheme of furniture, explore a whimsical rendition of a flagship store, and even interact with real people represented as avatars. And the best part? This isn't just VR or AR - it's all accessible on your mobile device. Find out how Obsess is bringing gaming into shopping and creating personalized experiences that might just change the future of online retail. In this episode: Explore immersive technology for an unforgettable online shopping experience. Step into virtual stores to deepen brand engagement and connection. Experience 3D environments for visually stunning online shopping. Discover AI integration for personalized and tailored content. Uncover the future of e-commerce through innovative tools and strategies.

Discover how a global media measurement and optimization platform is using AI to ensure brand safety in the midst of high-energy periods like the Olympics and the US election. The CMO of Integral Ad Science talks about how AI is breaking down streaming services on a frame-by-frame basis to provide comprehensive brand safety, and why responsible media is becoming a massive topic of discussion.

Farming can be a constant struggle in trying to find effective solutions to enhance efficiency and sustainability. Traditional farming methods can’t cut it in today's fast-paced world. Kubota agrees and thinks it's time to explore sustainable agriculture technology solutions that can improve effectiveness of farming practices and enhance productive growth. Listen in to learn more! Key takeaways include: Kubota's commitment to leveraging tech like automation, AI, and data analysis to boost efficiency and sustainability in agriculture The capabilities of Kubota's electric vehicle concept vehicle to autonomously handle various farming tasks through independent motor control The importance of an incremental approach to inventing a sci-fi farming future, focusing on solving immediate customer needs

Join us as we uncover how Pinterest is revolutionizing user experience with personalized discovery. Explore how their use of human experts in developing AI models fosters inclusivity, celebrating diversity in body types, skin tones, and beyond. We also learn more about Pinterest's mission, emphasizing mental health and promoting positivity online.

AI's influence in creative work led to a recent strike by the actors union SAG AFTRA, emphasizing the critical need for protections and fair compensation. Hear the behind-the-scenes negotiations and the breakthroughs that will change the future of entertainment.

It's not just about iconic Cheerios and Lucky Charms anymore. Dive into this eye-opening conversation from CES 2024 to discover how General Mills is transforming consumer experiences and shaping the future of food with AI, regenerative agriculture, and strategic partnerships.

Roku is creating content that doesn’t feel like advertising by adding more engageable streaming content, curated sports hubs, shopability, and the launch of Roku City. Roku's VP of Global Advertising Sales and Partnerships Kristina Shepard explains more in this week's CES Tech Talk. A few key takeaways: (please put bullet points in front of each of the below paragraphs) Roku aims to turn its massive reach (76 million+ households) into performance, driving business outcomes for marketers They're creating binge-worthy "shoulder content" like their new food destination "All Things Food" to surround hit shows Shoppable ads are removing friction, letting viewers purchase products directly from creative, leading to 10x more conversions from the remote versus other shoppable formats

Dive into insights from SVP of Kroger Precision Marketing, Cara Pratt, on how advertising, technology, and organizational design are shaping the future of targeted marketing. What's the real secret behind Kroger's mission to provide a curated experience for customers? Find out how they're not just selling groceries – they're creating a deeply connected, human-centered experience for their customers.

We caught up with Blake Griffin and Ryan Kalil, the masterminds behind Mortal Media, while at CES 2024. Their unique backgrounds as professional athletes give them a competitive edge when building their entertainment projects. A couple highlights: They partnered with Billy Crudup on the Apple TV series Hello Tomorrow and revived a cult classic with White Men Can't Jump on Hulu. Now they've got some animation collaborations in the works, integrating AI and machine learning to animate new worlds.

Discover the impact of AI on diversity and inclusion efforts in the business world, as Omnicom's Chief Equity and Impact Officer, Emily Graham, shares her insights. Listen in to hear how Omnicom is training AI for good in this thought-provoking CES 2024 interview.

NBCUniversal is disrupting the streaming industry, aiming to bridge the gap between linear TV and digital platforms, while navigating the ever-changing landscape of advertising and technology. Hear Mark Marshall, Global Advertising Chairman, discuss how the streaming landscape is evolving and how advertisers are changing alongside it.

Explore the world of audio with Gayle Troberman, CMO of iHeartMedia, in this CES 2024 interview. We unpack the influence of audio as a mass reach medium and the innovative role of AI in content production and audience targeting. Hear how iHeartMedia's access strategy is reshaping the advertising scene and discover the trends shaping the future of podcasting.

Technology is solving problems. Hear from top editors about the tech trends that will drive change and impact lives for the better.

Artificial intelligence is leading the discussion across CES, with a focus on the technology's increasingly vast potential. But what does this rapidly advancing tech mean for cybersecurity and privacy? Explore the latest solutions for countering cyber intrusions through progress in privacy, cybersecurity and AI development.

As digital health solutions advance, today’s health consumers can look forward to improved access, equity and affordability across the therapeutic landscape. The tools and technologies on display at CES feature the most advanced innovations that are making treatments more personal, portable and customizable. Get an insider’s look at the future of care.

As we count down the days to CES, we’re preparing for a phenomenal show. With exhibits, events and programming that will span more than 2.5 million square feet from the Las Vegas Convention Center to ARIA, the Venetian Expo, Mandalay Bay and beyond, we’ll welcome 4000 exhibitors in 40-plus product categories. The greatest minds. The most powerful brands. The most impactful technology. In this episode of CES Tech Talk, hear all about it from CTA’s Gary Shapiro, president and CEO; Kinsey Fabrizio, SVP for CES and Membership; and John T. Kelley, VP and CES Show Director: They discuss topics including: The tech defining AI, transportation, startups, smart cities, digital health and solutions for a better, more sustainable planet. Must-see places and spaces at CES 2024 including Eureka Park, where breakthrough technologies are showcased, and C Space with the C Space Studio for a look into the future of advertising, entertainment and more. Who’s coming to CES 2024, with an anticipated 130,000 in attendance and 1200-plus startups at Eureka Park. Find out what else is brewing as excitement builds for the most powerful tech event in the world.

With a global workforce of 730,000, Accenture knows how businesses in virtually every market sector are getting work done, and how they’re investing their tech dollars. As Accenture’s Paul Daugherty explains, this mammoth consultancy knows companies’ backstories because Accenture is helping to write them. In this episode of CES Tech Talk, Chief Technology and Innovation Officer Daugherty discusses how generative AI is being used, and how space-oriented technologies are rolling out. He also introduces the cinema-worthy terms “quantum supremacy” and “metaverse continuum.” Listen closely to catch Daugherty’s rapid-fire insights that include these: In the health sector, generative AI applications include delivering lifesaving therapies in months versus years. Daugherty details how this may become reality sooner than many thought possible. Space technologies are emerging to address applications that include satellite collision avoidance, Earth imaging, and even interstellar financial transactions. Accenture’s brilliant strategies and solutions often take root among its special teams based in the company’s Accenture Labs and Accenture Ventures organizations. There are more, as Daugherty explains.

Kohler reveals the future of bath and kitchen technology in sleek products that also optimize accessibility and wellness. Discover the Kohler approach to unobtrusive, futuristic products that prioritize self-care and cleanliness. From voice-activated showers to touchless faucets and more, learn about personalized shower experiences and energy-efficient designs that cater to consumers who value efficiency without sacrificing quality. Kohler's Stephanie Knuth unveils the company's innovations in sustainable solutions, as well as what's new for spa-like experiences at home in the bath. Don't miss the conversation about Kohler's commitment to comfort, convenience and healthful living through luxurious, energy-efficient and sustainable products. For example: The toilet of tomorrow, the Numi 2.0, blends sleek design with automation. As Kohler will demonstrate at CES 2024, it incorporates touch-free tech with self-cleaning wands, a lid that opens and closes automatically and more. Your shower experience can be controlled almost to the last detail through simple voice commands. Kohler leverages Amazon, Google and Apple platforms so that you need only say, “Hey, Alexa, start my morning shower.” The water will be the temperature you want, and the spray pressure will be to your specifications. You can also pre-set water output to limit waste. Unknot tight muscles without a trip to the spa. The Kohler Stillness Experience is designed for self-care in the bath through a blend of bathtub design, light and sound. Sprig by Kohler adds aromatherapy for a Zen escape in the bathroom.

A fun and collaborative space for every type of digital consumer, TikTok has also become a preferred destination for gaming enthusiasts. Players and publishers spend hours a week connecting with the platform’s gaming community and innovations. In fact, video views of TikTok gaming content exceeded 3.6 trillion in 2022, alone. According to TikTok’s Rema Vasan, gaming audiences are looking for the platform’s blend of community, culture and new gaming content to experience. This episode of CES Tech Talk takes a deep dive into how and why TikTok is increasingly the platform of choice for finding and trying new gaming challenges. Here's a snapshot of insights from this episode: With more than 1 billion active users monthly, TikTok is the destination for millions seeking new games through exceptionally entertaining content that’s refreshed daily. Rema gets specific. Companies like the Pokemon GO creator Niantic Labs, launch exclusively on TikTok for the customized and collaborative support they receive. Rema explains the process, step by step. The platform’s content and communities set TikTok apart as a highly inclusive and multi-generational platform for gaming enthusiasts. Baby Boomers and Gen X users are joining with Millennials and Gen Z players to discover new gaming opportunities.

What if you could customize and update your car’s features and operations as quickly, securely and easily as you can for your smartphone? That vision drives Apex.AI, a CES 2024 exhibitor that’s innovating software designed to simplify connection to consumer-ready electric and autonomous vehicles. This company is breaking new ground as an enabler of the software-defined vehicle. Apex.AI President, CEO and Co-Founder Jan Becker observes that the software-defined vehicle is similar to smartphones in that the operating-system and app updates are quickly, simply and securely executed without a system redesign or costly trip to the dealer. Summarizing the Apex.AI vision in this episode of CES Tech Talk, Becker offers insights that include these: The OS for a smartphone employs a software development kit (SDK) that contains all the functionality common to apps for downloading data, creating a virtual keyboard and so on. Apex.AI has developed an SDK for software-defined vehicles. With Apex.AI, developers have a toolbox of pre-configured software with a modular, predefined and pre-certified design. They can use these to more quickly and easily implement a wide range of builds. Today’s cars include hundreds of small computers that essentially perform one task such as controlling the lights or radio. This architecture slows innovation, forcing update cycles that can last a year. In the future, a central core will control these features, as is the case with smartphones. Apex.AI software enables that central architecture. Apex.AI will demonstrate the future of software-defined vehicles, and how its software will enable them, at booth 6810 in the Las Vegas Convention Center’s West Hall. A press conference is also planned.

It wasn’t magic that allowed Moderna to launch its COVID-19 vaccine in less than a year. In fact, the company successfully designed its coronavirus vaccine with dizzying speed thanks to artificial intelligence. According to Moderna CIO Brad Miller, once the company attained the sequence of the virus, it completed the design for its highly effective vaccine in a mere two hours. Miller has a lot more to say about AI, machine learning and other technologies as pharmaceutical businesses race to save lives threatened by cancer and scores of other critical illnesses. In this episode of CES Tech Talk, key takeaways include these: Developing medicines is like building software; for example, both employ platforms as the foundational operating system. Because Moderna is a platform company, it used the mRNA platform built for earlier research to speed delivery of the COVID-19 vaccine. The highly efficient approach is also used for investigational mRNA medicines that could treat diseases ranging from flu to cancer. AI is programmed into Moderna platforms, and is used extensively across the company. Because the tech is so central to Moderna’s work, Miller offers best practices gleaned from long experience. Check out his comments on the company’s “AI Academy” and Moderna's AI application, mChat, for improving employees’ understanding of AI. Moderna is ALL ON for CES 2024. Stephen Hoge, Moderna president, will discuss AI in a speaking engagement on Thursday, January 11. Don’t miss his session, “The Future of Medicine: Individualized Treatments,” at 9:00 a.m. PT.

Think of high-speed gaming and esports with almost imperceptible latency levels of about .5 milliseconds. Then, remove the wires and add virtually impregnable security. That’s what Li-Fi, or light fidelity, delivers. Now, PhotonFi is making the tech available in the U.S. With a host of applications and performance advantages over Wi-Fi and wired options, PhotonFi and Li-Fi are poised to change the gaming, esports and streaming landscape. Find out how it works in this episode of CES Tech Talk with PhotonFi COO Mike Fasulo and Gamer World News CEO Gayle Dickie. Here’s a sneak peek: To gauge the market opportunity for PhotonFi and the Li-Fi tech, consider that: Some 3.2 billion gamers around the world are growing the sector to about $4 billion in revenue. The U.S. has more than 45 million esports viewers with total prize money in the hundreds of millions of dollars. Li-Fi is deployed primarily in Europe for mostly military, aerospace, financial and transportation purposes but is moving to gaming markets. PhotonFi’s Mike Fasulo notes that the tech is ideal for larger-scale IT, enterprise and gaming organizations. It’s not yet feasible for at-home or individual use. Good news for when the tech is more consumer-ready for gamers and esports athletes: Activating it will be as simple as inserting a dongle into any standard gaming device and selecting Li-Fi for the network connection.

The waves, the spray, the exhilaration that typify the boating lifestyle are within reach with technology Brunswick is applying to maritime experiences. The company has leveraged a range of innovations to become the largest recreational marine company in the world. CEO David Foulkes explains how Brunswick’s systems, sensors, joystick controls, GPS and more give boaters what they want, whether they’re beginners, seasoned seafarers or weekend water warriors. For example: Brunswick’s autonomous tech uses sensors and controls familiar to gamers to head off, among other issues, docking complexities that can plague even experienced boaters. That’s important when the docking site is a tight fit or located in choppy water. The connected and electric components of the ACES (autonomous, connected, electric and shared) framework mean, respectively, that boats can be monitored and secured remotely, and propelled more sustainably with electric outboard motors. Through Brunswick’s Freedom Boat Club, which is the largest of its type in the world, membership affords access to some 400 boating locations and 5000 vessels across the U.S., Europe and beyond. With more than 100,000 members, club participants benefit from variety, convenience and carefree maintenance. Look for the marina of the future by Brunswick at CES 2024. The exhibit will demonstrate the diversity of Brunswick boats, as well as the accompanying technology, and new formats including e-foils and e-surfboards.

Can investing in technology for the good of humankind really pay off? Discover how companies that embrace human security principles not only contribute to a better world but also thrive in their markets. In this episode of CES Tech Talk, great minds from the worlds of diplomacy, finance, education and technology discuss how the aims of the UN-supported Human Security for All (HS4A) campaign can be tangibly realized. Hear from former New Zealand Ambassador to the U.S. Amanda Ellis and Jonathan (Jon) Miller, former chairman and CEO of AOL and News Corp Digital Media, as they detail how the tech industry can measurably improve sustainable development goals (SDGs) specified by the United Nations. Highlights include these points: Human security plays a crucial role in how well lives are lived, globally. CES 2024 will demonstrate solutions that show how tech can counter climate, healthcare, economic and other challenges. As the Human Security for All (HS4A) campaign extends into another year, look for its themes across CES 2024. When businesses invest in the types of human security initiatives that reflect the HS4A mission, they can compete more powerfully. The guests explain how. Regarding competitive advantage, Ambassador Ellis discusses research showing that millennials prefer to work for companies that are purpose-driven, and whose brands are associated with a cause. She points out that HS4A is the next big idea that can inspire this and other generations.

With America’s 330 million farmed acres faced with climate and resource challenges, every seed is precious. Fortunately for Earth and its crops, John Deere is the champion heavyweight for sustainable and highly productive agriculture. Using robotics, artificial intelligence, advanced connectivity and automation, this company is constantly inventing new ways to maximize yields as economically and sustainably as possible. The tech is necessary to help farmers coax as much return as possible from the land they also must nourish and preserve. Discover in this episode of CES Tech Talk how John Deere, a 186-year-old enterprise, innovates futuristically for an ancient profession. John Deere’s manager for tech stack architecture Crystal Wells explains that: Farmers, who are overwhelmingly 55-plus years old, are among the most tech-forward professionals in the U.S. They have to be, given their daily struggles with weather and other variables. John Deere prioritizes AI and robotics in its advanced-tech arsenal. AI underpins sensors that track conditions to constantly adjust machine settings. Robotics counter a shrinking labor force by automating equipment. With 500,000 machines connected today, John Deere intends to connect 1 million more. The data gathered will be used to further improve productivity. For those interested in a tech career, agriculture is a gold mine of opportunity. The sector’s challenge is surpassed only by the importance of its mission, and success depends on diverse perspectives.

What’s a beauty company doing at CES, the most powerful tech event in the world? Find out from the expert, L’Oréal’s augmented beauty and tech leader, Guive Balooch. He explains how the best beauty outcomes are far more than skin deep. Advanced engineering and chemistry underpin L’Oréal products so that consumers of all types can look and feel their best. From biotech and synthetic biology to AI and augmented reality, L’Oréal is helping individuals customize how they show themselves to the world. In this episode of CES Tech Talk, you’ll discover that: L'Oréal was founded 110 years ago by a chemist. Today, it’s the largest beauty company in the world with 35 well-known brands. As the dominant player in beauty-sector accessibility, L’Oréal has applied AI to deliver HAPTA and Brow Magic as counters to limited mobility; these devices, respectively, allow users to expertly apply lipstick and shape eye brows. With six years of AI experience, L’Oréal is now poised to explore generative AI as it continues to develop the future of beauty through science and technology. Moving to the metaverse, L’Oréal recently launched a Microsoft Teams collaboration with its Maybelline brand to explore virtual makeup during conference calls. No physical product needed.

First announced at CES 2022, the Samsung Gaming Hub has taken gaming to greater heights in the cloud. Today, it’s a 3000-plus game platform where consoles and controllers no longer separate players from their their favorite interactive adventures. Now with partners including Blacknut and its 700-game library, Samsung has enjoyed a 13-fold increase in the hub’s user base since its launch. In this episode of CES Tech Talk, experts from Samsung, Blacknut and CTA discuss how new audiences are playing games from anywhere, on any device, without worrying about hardware or storage. Listen to Samsung’s Mike Lucero, Blacknut’s Daphné Parot and CTA’s Brian Comiskey as they explore: Gaming’s evolution from a strictly entertainment activity to one that powers deeper social connections The merits of the “virtual console” for creating an interface that’s comfortable for, and accessible to, new players looking for alternatives to traditional consoles and controllers Samsung streaming partners, like Blacknut, that enable lightning-fast access to games that can be accessed instantaneously Advantages the platform provides to producers and content creators seeking new audiences The untapped potential of generative AI in reshaping the gaming industry

The TV streaming business is booming, but its future is in question. With two strikes in the broadcast content world, and forecasts of streaming spends north of $45 billion, what’s really happening behind the scenes of America’s top entertainment medium? Untangling the opposing forces behind our favorite shows are two experts on industry intel and research: Andrew Wallenstein, Variety’s Intelligence Platform lead, and Jessica Boothe, CTA research director. They discuss the factors that are shaping streaming experiences, among them the cost to consumers. Episode topics include: Prospects of growth – good, or not so much - in streaming services The content-quantity sweet spot for the streaming consumer Meghan Markle and the revenue potential of old shows that are new to you Ads, sports content and deciphering what audiences want Emerging trends in Millennial and Gen Z content consumption

It’s coming your way, and to the highway. It’s an autonomous vehicle (AV) platform that will change the driving experience as we know it. AV tech company Mobileye is completing a platform that dramatically simplifies transitioning regular cars to operate autonomously. Hear from Mobileye SVP Nimrod Nehushtan as he discusses how far the tech has come in making autonomous driving reliable and feasible. Companies like Volkswagen and Porsche have aligned with Mobileye and the AV-driving future. Should you? Find out. In this episode, you’ll: Get a drivers-seat view of the Mobileye platform as its road tested Find out what’s in the platform, and how it can be integrated into essentially any car Better appreciate the technical sophistication involved in bringing safe autonomous driving to consumers

Disproving the assumption that spaceflight is only for the wealthy, this episode of CES Tech Talk tells the story of spaceflight experiences for the general public. Imagine seeing the world from the heavens, free of borders and boundaries, then returning to Earth with a renewed appreciation for our shared global ecosystem. Watch to learn how two companies, Space Perspectives and Base Ventures, are making this a more accessible reality. In this episode, you’ll: Discover new heights in the travel experience with Space Perspective's unique approach to space tourism Learn how space travel has the potential to alter quality of life through new adventures Better appreciate the vital role diverse voices play in sparking innovation, underscored by the Base Ventures dedication to empowering underrepresented communities to become tomorrow’s leaders