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Brand Safety During Olympics and U.S. Election
Season 7 · Episode 31

Brand Safety During Olympics and U.S. Election

Discover how a global media measurement and optimization platform is using AI to ensure brand safety in the midst of high-energy periods like the Olympics and the US election. The CMO of Integral Ad Science talks about how AI is breaking down strea...

CES Tech Talk · Consumer Technology Association

April 1, 202414m 18s

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Show Notes

Discover how a global media measurement and optimization platform is using AI to ensure brand safety in the midst of high-energy periods like the Olympics and the US election. The CMO of Integral Ad Science talks about how AI is breaking down streaming services on a frame-by-frame basis to provide comprehensive brand safety, and why responsible media is becoming a massive topic of discussion.

Topics

TechnologystreamingINTELLIGENCEInnovationcesconsumerAI