Business of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon

Want to know what’s really behind under-earning, decision fatigue, and burnout in design businesses? It’s not pricing, marketing, or even workload — it’s the decisions designers make long before a project ever begins. Kimberley Seldon is joined by life coach Andrea Liebross to explore why hesitation is so costly, how “nice” projects quietly drain CEO energy, and what it looks like to lead your business with clarity instead of hope. Together they unpack how designers end up negotiating with themselves, saying yes when their instincts say no, and taking on work that slowly erodes time, margin, and focus. Andrea shares a practical decision filter you can use to evaluate opportunities quickly and confidently — without burning relationships or shutting doors. If you’ve ever felt stuck between yes and no, this episode will change the way you make decisions in your business. In this episode we learn: - Why “maybe” is more dangerous to your business than “no” - How to evaluate opportunities using a simple 3-step decision check: ROI, alignment, and capacity - The difference between revenue and real profit — and why hope is not ROI - How decision fatigue leads to burnout, under-earning, and leadership exhaustion - A practical grid to sort opportunities into Hell Yes, Absolute No, Delegate, Delay, Delete, or Do with Changes - Language for declining or reshaping a project without damaging the relationship - Why strong design businesses are built on clean decisions, not good intentions

Procurement can make or break an interior design business. In this candid panel conversation, Kimberley Seldon is joined by Alexander Spalding of Daniel House Club and interior designers Jamie Gasparovic and Meredith Huck to talk about one of the biggest pain points in the industry: how to manage procurement without sacrificing profit, time, or sanity. Together, they unpack why so many designers resist focusing on profitability, how procurement quietly drains resources when handled inefficiently, and why outsourcing the heavy lifting can actually improve margins. They also explore the real cost of going direct, the hidden time lost managing multiple vendors, and why trust, customer service, and reliable systems matter more than ever. The conversation also touches on the decline of retail shops, the role of online retailers, and the importance of choosing vendor partners who support your business goals—not just your orders. If procurement has ever felt overwhelming, messy, or not worth the trouble, this episode will challenge that thinking and show you a smarter way forward. What you’ll learn in this episode: - Why designers often resist prioritizing profitability - How procurement can drain time, energy, and margins - Why outsourcing procurement can improve efficiency and profit - How to evaluate vendor relationships for service, pricing, and reliability - Why billing for procurement hours matters - How strong systems and trusted partners support a healthier design business

At some point in every design career, curiosity starts to feel like restlessness. You’re capable. Experienced. Successful. And yet—something feels contained. In this episode, Kimberley Seldon sits down with Edith Ponciano to explore what it really takes for interior designers to expand beyond residential work and step into hospitality, hotel, and restaurant design. This isn’t about reinventing yourself. It’s about translating the skills you already have into a new context—one that involves different decision-makers, timelines, language, and expectations. Edith shares practical insight into how hospitality projects operate, why reputation matters more than visibility in commercial work, and how designers can build credibility in unfamiliar environments without overreaching. If you’ve been considering commercial or hospitality design but aren’t sure how to begin, this episode offers clarity on what actually matters—and what doesn’t. What you’ll learn in this episode: - Why knowing who makes decisions on hospitality projects matters more than selecting finishes - How to step into new project types by observing and learning before leading - Why reputation compounds faster than visibility in commercial and hospitality design - How adapting your language for architects, operators, and vendors protects your design intent - Why doubt often signals missing context—not missing talent Ready to build a business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

Diversity in interior design isn’t a side initiative—it’s a leadership responsibility. In this episode, recorded in partnership with the High Point Market Authority’s Diversity Advocacy Alliance (DAA), Kimberley Seldon sits down with DuVäl Reynolds, an active member of the DAA, to explore how access, representation, and leadership are shaping the future of the design industry. Together, they discuss the vital role High Point Market plays—not just as a global sourcing destination—but as a platform for visibility, mentorship, and meaningful industry change. The Diversity Advocacy Alliance was created to expand opportunity and remove barriers within interior design, and DuVäl shares what that work looks like in practice. This conversation reframes diversity as a growth strategy—one that strengthens creativity, deepens collaboration, and ensures the long-term health of the profession. When more voices are invited to the table, the entire industry becomes more innovative and resilient. What you’ll learn in this episode: - Why diversity in interior design is a leadership issue, not a trend - The mission and impact of the High Point Market Authority’s Diversity Advocacy Alliance - How High Point Market creates visibility and opportunity for emerging professionals - Why representation fuels creativity and business growth - How established designers can actively support inclusion within the industry - Why long-term industry growth depends on access and mentorship Ready to build a business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

When inquiries slow down or leads don’t convert, most interior designers assume they need better marketing. But in many cases, the real issue isn’t visibility—it’s sales. In this episode, Kimberley Seldon is joined by returning guest and marketing strategist Daniela Furtado to unpack what a healthy sales funnel actually looks like in a design business. Together, they dig into the real numbers behind inquiries, close rates, and response times—so you can pinpoint exactly where opportunities are leaking out of your process. Daniela explains why looking at sales data without emotion leads to better decisions, how a surprisingly high close rate can signal underpricing, and why designers need to reclaim leadership in the sales conversation. She also shares her proven intake call script, designed to qualify clients faster and book better-fit projects with confidence. If you want clarity instead of guesswork—and a sales process that supports growth without burnout—this episode shows you exactly what to fix next. What you’ll learn in this episode: - What realistic sales conversion rates look like at different stages of a design business - How to track inquiries and identify patterns in your sales funnel - Why emotion-free data leads to smarter, calmer decisions - When a high close rate is actually a warning sign of underpricing - How to qualify clients faster by leading the sales conversation - Why response time can make or break a deal - Creative ways designers are using sales data to generate new revenue streams Ready to build a business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

Most interior designers believe growth means saying yes to more projects, being more available, and pushing harder. In this solo episode, Kimberley Seldon explains why that mindset is exactly what keeps design businesses stuck, overextended, and exhausted. Drawing on a tap-dancing metaphor that lands harder than expected, Kimberley reframes growth as a design problem, not a motivation problem. She breaks down why capacity-based businesses quietly cap growth, how decision fatigue drains energy faster than workload, and why the most profitable designers don’t move faster—they operate with clarity. This episode challenges the assumption that effort equals progress and shows why real growth requires stronger systems, clearer constraints, and a fundamentally different way of leading. If you’re ambitious but maxed out, this conversation will help you see what’s actually holding you back—and why the solution isn’t working harder. What you’ll learn in this episode: - Why 2x growth often creates more stress instead of more profit - How capacity-based businesses unintentionally limit growth - Why decision fatigue—not workload—is the real cause of burnout - The difference between flexibility and fragility in a design business - Why constraints create leadership, leverage, and clarity - How unpaid labor hides behind the label of “high-end service” - Why meaningful growth requires a stronger container, not more effort Ready to build a business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

AI has interior designers asking the wrong question. The real issue isn’t “Will this replace me?”—it’s “Where does responsibility live in my business?” In this grounded, practical conversation, Kimberley Seldon is joined by Sheilah MacSporran, CEO and co-founder of DesignFiles, to cut through the hype and talk honestly about what AI can—and cannot—do inside a design firm. This episode reframes AI as a support tool, not a magic wand. You’ll learn why AI is most effective when it reinforces clear thinking, strong systems, and confident decision-making, and how reducing friction at key moments in the design process helps clients move forward faster and with less fear. Rather than chasing the newest tools, this conversation focuses on using AI intentionally to increase capacity, clarity, and leadership. If you’re curious about AI but wary of losing control, this episode will help you understand where it belongs—and where it absolutely doesn’t. What you’ll learn in this episode: - Why AI will never replace interior designers—because responsibility can’t be automated - How clearer presentations reduce client fear and speed up approvals - Where AI actually fits into the design process (and where it doesn’t) - Why designers with strong systems benefit most from AI tools - How eliminating friction increases capacity without adding staff - Why small process improvements outperform massive tech overhauls Ready to build a business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

Design doesn’t exist in a vacuum. It responds to real life — and sometimes, real loss. In this thoughtful conversation, Kimberley Seldon sits down with Megan Reilly, co-founder of WestEdge Design Fair, to explore how the role of interior designers is evolving beyond aesthetics and into responsibility. They discuss how design shows up during disruption and rebuilding, why resilience and smarter material choices are becoming non-negotiable, and how industry platforms like WestEdge are adapting to support designers who want to do meaningful, relevant work without sacrificing business sustainability. This is not about burnout, martyrdom, or working for free — it’s about clarity, education, and community. If you’ve been feeling the pull toward more impact but aren’t sure how to balance that with running a healthy business, this episode offers a grounded, honest perspective on what it means to be a designer right now — and how to step into a bigger role with intention. What you’ll learn in this episode: - Why design has consequences far beyond aesthetics - How designers can contribute meaningfully during rebuilding and recovery - What resilience, sustainability, and smarter material choices look like in practice - Why in-person events and industry platforms matter more than ever - How designers can expand their impact without diluting their business model - Why education and community are strategic advantages — not “extras”

Your calendar can look reasonable and still leave you exhausted. Your team can be busy and still underperform. Your revenue can grow while your sanity quietly erodes. That disconnect isn’t a motivation problem — it’s a capacity problem. In this episode, Kimberley Seldon sits down with financial strategist Megan Dahle to unpack why so many interior designers hit an invisible ceiling in their business without realizing it. Capacity isn’t about how much work you want to take on — it’s about how much your current business structure can actually support without degrading profit, time, or the client experience. Together, they explore how decision load, responsibility, and constant context-switching drain capacity far faster than hours worked — and why adding more clients or more staff often makes things worse. This conversation isn’t about pushing harder. It’s about seeing clearly, identifying the real constraint in your business, and making calmer, more strategic decisions because of it. If growth feels heavier instead of easier, this episode will help you understand why — and what to change next. What you’ll learn in this episode: - Why feeling overwhelmed isn’t a time-management failure - How decisions, responsibility, and context-switching drain capacity faster than hours worked - How to identify your real capacity ceiling without complex spreadsheets - Why adding more clients or more staff often amplifies stress instead of solving it - How understanding capacity reframes pricing, staffing, and leadership decisions - Why protecting your attention turns time into a luxury product — without blindly charging more

After decades in business, many interior designers reach a quiet crossroads: Is this as good as it gets? In this thoughtful, grounded conversation, Kimberley Seldon sits down with Michael Abrams and Gina Valenti to explore what it really looks like to evolve a design firm after 25 years—without chasing trends or reinventing yourself for attention. Michael and Gina share how experience becomes a competitive advantage when paired with clarity, alignment, and intention. From earning partnership and planning succession to protecting your reputation and learning to say no without apology, this episode offers a real-world roadmap for designers who are successful—but restless. If you’re thinking about what’s next for your firm, your role, or your legacy, this episode gives you both permission and practical insight to design a future that can truly carry you forward. What You’ll Learn in this episode: - Why rebranding later in your career can be a strategic advantage - How partnership is earned—not granted—inside a mature design firm - What healthy disagreement looks like in long-standing professional relationships - Why trust, not talent, is the true currency with clients - How to spot red flags before they cost you time, money, or sanity - Why saying no protects your brand more than saying yes ever could

Frustration in your design business isn’t a personal failing—it’s information. And if the same frustrations keep showing up in different forms, they’re not exceptions. They’re patterns. In this episode, Kimberley Seldon unpacks the most common frustrations interior designers face—working nonstop yet feeling financially uneasy, absorbing problems instead of fixing them, guessing instead of knowing—and explains why these challenges persist even in “successful” firms. The issue isn’t talent, confidence, or effort. It’s operating without the systems that make a business stable, predictable, and sustainable. Kimberley shares hard-earned insights from her own career, including why fixing problems with memory, vigilance, or hustle is exhausting—and why real relief only comes when frustration is replaced with structure. From financial visibility and owner compensation to capacity planning and decision-making, this episode reframes frustration as a signal that you’ve outgrown how you’ve been running your business. If you’re busy, booked, and still uneasy—or successful but restless—this episode will help you understand why and show you where to start fixing it. In this episode we learn: - Why recurring frustration is a systems problem, not a personal flaw - How treating issues as “one-offs” keeps designers stuck in survival mode - Why managing your business by instinct—especially money—always feels unsafe - The difference between coping strategies and real, structural fixes - Why financial clarity depends on visibility, not revenue alone - How proper systems remove emotion from hiring, spending, and time off - Why capacity—not effort—is the missing link for exhausted designers - The mindset shift from “How do I manage this better?” to “What should already be in place?”

Most interior designers don’t avoid their numbers because they’re bad at math—they avoid them because no one ever explained the financial system in a way that actually made sense. In this episode, Kimberley Seldon sits down with Hannah Cole, artist turned tax expert, to dismantle the myth that creatives “just aren’t good with money” and reveal the real issue: running a business while guessing instead of knowing. This conversation takes a clear-eyed look at what happens when smart, capable designers disengage from their financial reality. From payroll blind spots to the false comfort of being “busy,” Hannah reframes financial literacy as a visibility problem, not a math problem. You’ll learn why nonstop work doesn’t guarantee profit—and how simple habits like time tracking can quickly restore clarity and confidence. If you’ve ever felt uneasy about money despite working around the clock, this episode will help you understand why—and show you where to start fixing it. What You’ll Learn in this episode: - Why creatives aren’t bad at numbers—they’re bad at operating in mystery - How being “busy” can hide serious profitability issues - Why payroll is the most dangerous expense designers underestimate - The difference between gut-feel decisions and data-backed leadership - When it makes sense to DIY your finances—and when it doesn’t - How basic tax literacy protects your business and future income - Why time tracking is one of the fastest paths to financial clarity Business of Design® is the leading business training platform for interior design professionals. Our proven programs give you the systems and structure you need to run a profitable, process-driven design business. Ready to build a business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

Most interior designers don’t have a branding problem—they have a brand drift problem. As your skills, confidence, and fees evolve, the brand you built early on can quietly fall out of alignment with who you are now. And when that happens, it doesn’t just feel off—it actively repels the clients you want to attract. In this candid conversation, Kimberley Seldon sits down with brand strategist Puja Malhotra to unpack what designers get wrong about branding—and what actually matters. From that subtle hesitation you feel before sharing your website, to the hidden cost of inconsistency, this episode reframes branding as a strategic business tool, not a creative indulgence. If your work has leveled up but your brand hasn’t kept pace, this episode will put language to that uneasy feeling—and show you exactly what to do next. What You’ll Learn in this Episode: - Why brand hesitation signals misalignment, not insecurity - How experienced designers outgrow DIY branding without realizing it - The difference between being visually “interesting” and truly memorable - Why consistency builds trust faster than creativity - How your website should function as an employee—not a portfolio graveyard - When to audit your brand—and when it’s time to bring in professional help - Why timeless branding matters if you plan to grow, scale, or trademark

Interior designers often find themselves defending beautiful, well-considered ideas to hesitant clients. But what if that hesitation isn’t resistance—it’s biology? In this episode, Kimberley Seldon speaks with designer and BOD™ Member, Martha Lowry about neuro-aesthetics and how the brain responds to space long before logic or language catch up. This conversation reframes how designers understand client reactions, decision-making, and emotional buy-in. You’ll learn why a room can be technically perfect and still feel “wrong,” how colour and materials trigger powerful subconscious responses, and why deeper, more thoughtful client questioning leads to smoother projects and fewer revisions. By understanding how memory, emotion, and lived experience influence perception, designers can reduce friction, build trust faster, and create interiors that feel as good as they look. What You’ll Learn in this Episode: - Why clients respond emotionally to space before they can articulate preferences - How neuro-aesthetics explains hesitation, resistance, and indecision - Why “good design” doesn’t always equal emotional comfort - How memory and lived experience shape reactions to colour and materials - The role of biophilia in creating calm, restorative interiors - How deeper client questioning builds trust and reduces revisions

Interior design businesses don’t fail for lack of talent—they struggle because the business plan is too vague, too complicated, or never gets implemented. In this episode, Kimberley Seldon shares a simple, actionable framework any interior designer can use to improve profitability, attract more ideal clients, and run a more efficient design firm. Kimberley breaks down the three strategic levers that determine every design firm's success: - Demand (attracting ideal clients) - Margin (pricing, profitability, and scope control) - Efficiency (systems, process, and team capacity) You’ll learn how to identify the lever that will make the biggest difference in your business this year—and the specific commitments that support real progress. No wishful thinking. No complicated binders. Just a practical plan you can start using today. Whether you want to increase revenue, raise your rates, improve project management, or regain control of your workload, this episode gives you the clarity and direction you’ve been missing. In this episode we learn: - Why a real business plan goes beyond revenue—and includes capacity, systems, and leadership - The three levers that drive demand, margin, and efficiency in every interior design business - How to choose the right lever based on your current bottleneck - Practical commitments that move the needle for each lever - Why aligning your business plan with your calendar is the key to implementation - How quarterly reviews prevent overcorrection and keep you focused - The mindset shift designers must make to lead with confidence this year

Most interior designers want more profit, more stability, and less financial stress—but the idea of “saving more” often feels overwhelming. In this episode, Danielle Hendon breaks down a simple, sustainable strategy that any design professional can start today: saving just 1% of all revenue and putting it out of sight, where it can quietly grow into a real financial buffer. It may sound small, but this habit builds confidence, financial resilience, and a margin of safety your business desperately needs. Danielle explains how this 1% shift changes your behavior—helping you become more intentional with spending, more strategic with pricing, and more disciplined in how you manage cash flow. If you’ve ever avoided looking at your numbers or felt anxious about unexpected expenses, this conversation offers a doable first step toward a more profitable, stable design business. In this episode we learn: - How taking 1% of all revenue and putting it in a separate account builds financial strength - Why training your brain to operate without that 1% increases creative problem-solving - How to build a consistent savings habit—even if you’ve struggled with it before - When (and how) to increase from 1% to 2% once the habit feels easy - Why always putting your own needs last leads to burnout and financial vulnerability - The three profit levers you can pull in your interior design business to increase sustainability

What would it take for your interior design business to run smoothly—without you being involved in every decision, every email, every crisis? In this episode, Kimberley Seldon shares how she went from burnout and bottlenecks to spending a full month in Barcelona while her business continued to operate beautifully in her absence. This is not a story about working harder. It’s about installing repeatable systems, clear responsibilities, and structured communication so your firm stops depending on you for every answer. Kimberley walks through the exact frameworks that replaced overwhelm with clarity and turned a chaotic workflow into a consistent, predictable, profitable design business. If your goal next year is more freedom, less micromanaging, and a business that finally supports the life you want, this episode offers both inspiration and practical direction. In this episode we learn: - How systems—not hustle—took Kimberley from burnout to a month of freedom in Barcelona - How the BOD™ 15 keeps every interior design project on track without constant oversight - How the Trade Partner Agreement eliminates confusion, empowers trades, and reduces interruptions - Why a Client Communication Framework is the secret to repeat work, referrals, and conflict-free projects - The essentials of a profit protocol that ensures sustainable earnings on every job - Why your business can’t thrive until you stop being indispensable—and how systems make that possible

If your marketing plan for your interior design business feels like “post more” or “try harder,” this episode is the reset you need. Kimberley Seldon and marketing strategist Daniela Furtado break down a practical, high-impact 12-month marketing plan designed specifically for interior designers who want more visibility, more ideal clients, and more consistent inquiries. This roadmap cuts through the noise and replaces random, reactive marketing with a clear, strategic approach you can actually maintain. From choosing a profitable niche to improving your Google Maps ranking, optimizing your website, and turning case studies into client-magnet content—Daniela and Kimberley show you what to do, when to do it, and what you can safely ignore. If you’re ready to stop guessing and start marketing like a CEO, this episode gives you the structure and clarity you’ve been missing. In this episode you will learn: - Why most marketing plans fail after 3.7 months—and the simple fix - How to analyze past clients to identify your most profitable niche - The easiest way to increase visibility using Google Maps reviews - How to design a service page that Google actually ranks - Why case studies are your most powerful tool for attracting better clients - What to focus on each month to build steady, predictable growth - How to forecast your marketing plan like a CEO—not a guesser

What if the key to earning more in your interior design business was doing less? In this electric conversation, Kimberley Seldon sits down with entrepreneur and former Google Ads mogul Kasim Aslam, who scaled and sold an eight-figure business by mastering one skill designers desperately need: making himself irrelevant. Kasim explains why most creative professionals trap themselves in jobs instead of building real companies—and how to break that cycle by letting go of control, leveraging your team, and building systems that generate revenue without your constant involvement. His take is blunt, funny, and packed with insights that will challenge everything you believe about work, success, and growth. If you’ve ever said, “I can’t find good help,” “no one works like I do,” or “I don’t have time to scale,” this episode will shake you awake and show you a different path—one where your business thrives because you’re no longer in the center of every task. In this episode we learn: - Why you must stop trading time for money to grow your design business - The four leverage points that create scalability: programs, processes, people, and products - How to hire top talent without fearing they’ll outgrow you - How to build systems that generate revenue while you’re away - Why the goal isn’t to be “redundant” but to become irrelevant in the best possible way - How to negotiate more boldly—in business and in life

What if the secret to a more profitable interior design business is doing less, not more? In this inspiring episode, Kimberley Seldon reconnects with designer and former BOD™ member Lori Steeves, who made a bold shift: stepping away from high-stress renovation projects and choosing the work she genuinely loves. The result? More creativity. More joy. More profit. Lori shares how she reframed success, stopped glorifying busyness, and rebuilt her business around fulfillment, not frenzy. With systems that support her, a team she trusts, and the courage to say no strategically, she created a design practice that protects her time, energy, and passion. For interior designers who feel stretched thin, burned out, or stuck in the cycle of “more, more, more,” this conversation will show you a new model of success—one where your business works for you, not the other way around. In this episode you will learn: - Why busyness is not a badge of honor—and how to stop measuring success by hours worked - How focusing on the work you genuinely love increases profitability and joy - Why systems are not constraints but the foundation for creative freedom - How strategic delegation frees your time and empowers your team - Why saying no is a business superpower - How profitability relies on margin, not top-line revenue - How to design a business that supports the life you want

Great clients don’t want endless options—they want a confident expert who can guide them to the right solution. In this episode, Kimberley Seldon sits down with celebrated designer Laura Stein to explore why offering too many choices dilutes your authority, slows down projects, and leaves clients feeling overwhelmed. Laura shares how narrowing your focus, standing firmly behind your design decisions, and aligning your brand voice with the clients you want to attract can completely transform your client experience. From asking smarter questions to understanding true motivations, this conversation shows you how to lead with clarity, conviction, and professionalism. If you’ve ever struggled with clients second-guessing you, requesting endless revisions, or treating you like a decorator instead of a strategic partner, this episode will give you the tools to step into your authority—without sacrificing warmth, creativity, or collaboration. In this episode you will learn: - Why clients want solutions, not a buffet of options - How to stand confidently behind your design choices - How to align your brand voice with your ideal client - The questions that reveal a client’s true motivations - How to build systems and hire to complement your weaknesses - Why guiding—not overwhelming—your clients leads to smoother projects and stronger relationships

In the interior design industry, clarity is power—and a well-built operations manual may be the most valuable asset in your entire business. In this episode, Kimberley Seldon is joined by design duo Marli Jones and Michael Kreuser, who share how clearly defining roles, documenting responsibilities, and building strong systems has allowed their firm to function smoothly and creatively. Whether you're running a partnership, leading a team, or operating solo, the way you divide tasks determines everything: profitability, stress levels, project quality, client satisfaction, and your ability to scale. Marli and Michael reveal how they delegate procurement and project management, maintain clean boundaries with contracts and agreements, and empower their team with trust and accountability. This is a must-listen for designers who want fewer bottlenecks, stronger collaboration, and a business that can grow without relying on them for every decision. In this episode you will learn: - Why establishing clear roles and responsibilities eliminates confusion - How to define ownership and decision-making authority from the start - Why contracts and agreements keep partnerships clean and professional - How to build systems before you delegate to ensure consistent results - Why separating creative work from operations increases efficiency and balance - How to foster a culture that accepts mistakes and learns from them - How to choose clients based on fit—not just budget or project size - How process and structure create more space for creativity - How to empower your team with trust, autonomy, and shared accountability - Ways to nurture strong relationships with clients, trades, and vendors

Professional photography isn’t a luxury for interior designers—it’s a growth strategy. In this episode, Kimberley Seldon and interiors photographer Candice Brooke dive into the transformative power of high-quality imagery and how it impacts everything from client attraction to project visibility to your firm's perceived value. Candice shares expert insights on preparing your space for a shoot, creating a strategic shot list, and collaborating effectively with photographers who understand the interior design industry. You’ll also learn how to maximize your images across platforms—from your portfolio and website to social media and press opportunities—so your work gets the attention it deserves. Whether you're a seasoned designer or just beginning to build your portfolio, this conversation will show you why investing in photography is one of the smartest decisions you can make for your brand, credibility, and business growth. In this episode you will learn: - How professional photography drives business growth and client acquisition - Essential tips for preparing a space for a photo shoot (lighting, styling, decluttering) - How to build a strategic shot list tailored to each project - The value of working with photographers who have industry connections - How to leverage your images for maximum exposure across social media and your website - The evolving role—and current limitations—of AI in interior design photography - Practical advice for new designers working with limited budgets

AI is no longer a futuristic idea—it’s a practical tool reshaping how interior designers work, create, and deliver value. In this forward-thinking episode, Kimberley Seldon speaks with Nithya Subramaniam, an architect turned product and experience designer, about the real ways AI can transform your design practice today. Rather than replacing designers, AI has the power to enhance creativity, reduce repetitive tasks, improve decision-making, and streamline entire workflows. Nithya breaks down how AI tools can generate spatial concepts, evaluate environmental conditions, integrate data for smarter solutions, and help designers iterate in real time. From climate adaptation to sustainable materials, AI is unlocking new levels of insight and efficiency. If you’ve been wondering how AI will impact your business—or how to start using it confidently—this episode will give you the clarity and inspiration you need. AI is here to stay, and the designers who embrace it early will have a major advantage. In this episode we learn: - Why AI supports rather than replaces designers by automating routine tasks - How AI tools generate spatial solutions based on real design project needs - How real-time iteration enables faster, more creative design development - How integrated data powers future-focused design, from sustainability to climate adaptation - How AI agents optimize resources, track carbon impact, and streamline timelines

Originally aired in 2017, this classic conversation with branding expert Bruce Philp remains just as relevant today. In Part 2 of You Are a Brand, Bruce Philp and Kimberley Seldon explore what happens when interior designers stop minimizing their value and fully step into the authority their clients are looking for. As Bruce says, “Taking yourself seriously has power. It says you are playing a longer game.” When you embrace your brand with intention, you signal confidence, clarity, and leadership—qualities clients instinctively trust. And when you allow imposter syndrome to run the show, you risk sending the opposite message. This episode dives into the mindset shifts, practical habits, and brand-building strategies that help design professionals move past self-doubt and into a more powerful, more profitable version of themselves. What you’ll learn in this episode: - Practical ways to combat and outsmart imposter syndrome - What it looks like when clients fully trust your expertise - Why clients want you to step confidently into the role of “the answer” - How intentional brand development strengthens your leadership - Why striving to learn beats striving for perfection - How to create a positive client experience that builds loyalty - Why your stories matter—and how they reinforce your credibility

Upselling and cross-selling aren’t pushy sales tactics—they’re powerful tools that allow interior designers to elevate the client experience and grow revenue without adding more hours to their workload. In this episode, Kimberley Seldon breaks down how to confidently recommend premium products, enhancements, and complementary services that genuinely improve project outcomes. You’ll learn how to identify high-impact opportunities within your existing projects, how to present upgrades with integrity, and how small suggestions can turn modest jobs into remarkable results. With the right mindset and language, upselling becomes an act of service—helping clients get the best version of their project while increasing profitability for your firm. If you want to maximize value, strengthen client relationships, and generate more revenue without taking on more clients, this episode will show you exactly how to do it. In this episode, you will learn: - The difference between upselling and cross-selling—and when to use each - How to confidently present premium upgrades without feeling pushy - Why integrity is essential when recommending enhancements - Real examples of turning small projects into significant opportunities - Strategies to grow revenue without increasing your workload - How to unlock the potential of your current client relationships

Originally aired in 2017, this foundational conversation with branding expert Bruce Philp remains essential listening for any interior designer wanting to strengthen their identity, increase client trust, and build a brand that stands out. As Bruce puts it, “People don’t buy our product. They buy the belief that we can create and deliver the product. They buy our brand.” In Part 1, Kimberley Seldon and Bruce Philp explore why branding is far more than a logo or tagline—it's the belief system your clients choose when they hire you. You’ll learn the core elements of a healthy brand, how small business owners can borrow cues from big companies to establish credibility, and the subtle ways entrepreneurs unintentionally undermine their own authority. This episode will help you step into your brand with clarity, intention, and the confidence clients expect from a professional. What you’ll learn in this episode: - The three components of a healthy brand every business needs - Why outsourcing parts of your brand experience can strengthen client perception - How adopting the appearance of a corporation builds client confidence - The three common ways entrepreneurs give away their power - How to use purpose, positioning, and character to build a recognizable, trustworthy brand - Why clients choose brands based on belief—not just the work itself

In this episode of the Business of Design® Podcast, Kimberley Seldon sits down with interior designer and bestselling author Erin Gates to explore the principles behind Elements of Timeless Style. Erin shares how to create interiors that feel fresh today while aging gracefully—spaces rooted in quality, personal story, and thoughtful design rather than fleeting trends. From navigating the emotional experience of building a home to fostering a smooth and collaborative client process, Erin offers practical insights for designers who want their work to feel meaningful, enduring, and deeply personal. You’ll learn why flexibility matters, how to plan for inevitable changes, and why investing in the right team and materials leads to better outcomes every time. Whether you're designing a client’s forever home or simply striving to produce work that lasts, this episode will help you refine your approach to timeless, story-driven design. In this episode we learn: - Why timeless design matters—and how it naturally evolves with the homeowner - How a smooth, collaborative design process enhances the final result - The emotional side of building a home and honoring the client’s story - Why embracing flexibility is essential—because things will change - Why quality over quantity is the foundation of timeless style - How to design a space that feels like a forever home (even if the client isn’t staying forever)

Some of the most valuable business lessons come from hard-earned experience—and in this episode, interior designer Diana Wagenbach shares the insights that transformed her business from overwhelmed to overjoyed. Kimberley Seldon sits down with Diana to break down five game-changing takeaways that every designer can apply, no matter where they are in their journey. Diana talks about why waiting for the “perfect system” only slows you down, and how starting with the tools you have can spark real momentum. She sheds light on one of the biggest profitability killers in the industry—not tracking your time—and explains how consistent time-tracking leads to accurate estimating, healthier margins, and fewer surprise losses. The conversation also includes a candid look at saying no to the wrong projects, hiring with intention, and letting go of the myth that doing everything yourself is a badge of honor. If you’re ready to streamline your workflow, increase profitability, and build a business that feels lighter and more joyful, this episode is packed with honest, practical advice you can use right away. In this episode you will learn: - Why you shouldn’t wait for the perfect time or system—start where you are - The financial cost of underestimating time and failing to track your hours - How consistent time-tracking protects your profitability and improves project estimating - Why you must stop saying yes too soon (and too often) - How hiring without defined roles leads to confusion and costly mistakes - Why “doing it all” isn’t a badge of honor—and what to focus on instead

Procurement shouldn’t be a financial burden—it should be one of the most profitable parts of your interior design business. In this episode of Business of Design®, Kimberley Seldon speaks with Jennifer VanderMeer, a longtime interior designer who now works on the supplier side with Aquavato, a global leader in luxury plumbing. Jennifer shares the procurement strategies that allow designers to offer concierge-level service while increasing profitability—not sacrificing it. From understanding MAP vs. MSRP to strengthening vendor relationships, Jennifer reveals the insider knowledge most designers never get access to. You’ll learn how trade pricing really works, how strong supplier partnerships can help you avoid costly mistakes, and why procurement is ultimately about delivering exceptional value through solutions, relationships, and expertise. If you’ve ever struggled with pricing, felt unsure how to protect margin, or wondered how to deliver white-glove service without eroding profit, this episode will give you the clarity and confidence you need. In this episode you will learn: - How understanding MAP vs. MSRP can transform your pricing and profitability - Why trade pricing doesn’t mean trade-offs - How strong supplier partnerships prevent mistakes, speed up sourcing, and improve outcomes - Why procurement is fundamentally about solutions, service, and value - How to deliver concierge-level service and remain profitable - How disbursements can create an additional, transparent profit center in your business

What happens when interior design meets entrepreneurship, experimentation, and bold creative vision? In this inspiring episode, Kimberley Seldon sits down with Christina Samatas and Renee DiSanto, the powerhouse duo behind Park & Oak, to explore their ten-year journey from independent designers to leaders of a thriving design, retail, and event brand. Their story is a masterclass in taking risks, embracing pivots, and building multiple income streams that support and elevate their core design business. Christina and Renee share how they followed intuition rather than a traditional roadmap, why collaboration became their competitive advantage, and how saying yes to new opportunities—even imperfect ones—helped them grow faster and smarter. For interior designers dreaming of expanding their business, diversifying revenue, or stepping into larger possibilities, this episode offers real-world insight into scaling with creativity, courage, and intention. In this episode you will learn: - Why the path to your ideal design business is rarely straight - How multiple revenue streams can complement and strengthen your design firm - Why experimentation, failure, and refinement are essential to growth - How partnering with people who complement your strengths creates true synergy - Why memorable design experiences can lead to your next best clients - Why rolling up your sleeves, learning as you go, and making mistakes is part of the entrepreneurial process

Outdoor spaces aren’t separate from interior design—they’re a powerful extension of it. In this episode, Kimberley Seldon speaks with landscape architect Steve Griggs, who has spent more than 40 years transforming backyards into beautiful, functional sanctuaries. Steve makes a compelling case for why interior designers should integrate landscape design into their scope of work (SOW) and partner with landscape professionals from the very beginning of a project. By collaborating early with builders and landscape architects, designers can ensure cohesive, elevated results that clients are willing—and eager—to invest in. Steve shares practical insights on budgeting, hardscape planning, and how outdoor spaces can become a profitable addition to your services. If you’ve ever wondered how to expand your offerings or increase project value, this conversation will show you exactly why landscape belongs in the conversation. In this episode you will learn: - Why early collaboration between designers, builders, and landscape architects leads to stronger results - How outdoor spaces function as a natural extension of interior design - Why you should charge confidently for your expertise—clients will pay for value - How to approach a blank outdoor canvas starting with hardscape - When it’s better to delay a project than move forward with an insufficient budget

If your creative brain feels like 42 browser tabs open at once—none playing music you actually like—you’re not alone. In this episode, Kimberley Seldon sits down with Skye Waterson, founder of Unconventional Organisation, to unpack why overwhelm is so common among interior designers and creative entrepreneurs—and why most traditional productivity advice simply doesn’t work for creative minds. Skye explains why ADHD-style thinking shows up so frequently in entrepreneurship (diagnosis or not), and how understanding how your brain is wired can completely change the way you work. This conversation blends science-backed insights with practical, realistic strategies that help you stop forcing productivity—and start building systems that actually support your creativity. Expect relatable laughs, permission to work differently, and tools you can use immediately to reduce overwhelm and regain momentum (yes, including why rewards—like ice cream—sometimes come before the work). What you’ll learn in this episode: - Why ADHD strategies benefit everyone, especially creative entrepreneurs - How to start with a brain dump and narrow down what’s truly urgent - Why rewarding yourself first can create momentum and motivation - How breaking tasks into micro-steps makes follow-through easier - How dopamine affects focus—and why your playlist and workspace matter - Why you’re not lazy—your system might just be broken - How to give yourself permission to work differently and still succeed

Burnout doesn’t always arrive as a dramatic breaking point. Sometimes it shows up quietly—in the middle of a beautiful project, a full calendar, and a business that looks successful from the outside. In this candid solo episode, Kimberley Seldon shares her personal burnout moment and the pivotal shifts that helped her move from hustle to sustainability. Kimberley opens up about the emotional cost of chronic over-commitment, saying yes past capacity, and slowly losing the creative spark that drew her to design in the first place. She walks through the practical, often uncomfortable decisions required to reclaim energy, redefine capacity, and restructure a business so it supports—not drains—the person running it. If you’re exhausted, overbooked, or quietly wondering how long you can keep going at this pace, this episode offers clarity, permission, and a path forward. What you’ll learn in this episode: - Why burnout doesn’t always look like a breakdown—and often hides in “successful” businesses - How sustainable change often begins with one small but bold decision - Why defining and honoring your true capacity is a strategic business move - How raising your rates can reduce workload while increasing revenue - Why a signature process saves time, builds confidence, and improves the client experience - Why protecting your energy isn’t selfish—it’s essential for creativity and long-term success

Sales is one of the most misunderstood—and unnecessarily feared—parts of running an interior design business. In this episode, Kimberley Seldon sits down with sales expert Nikki Rausch to dismantle the myth that selling is pushy, awkward, or “icky.” Instead, Nikki reframes sales as what it truly is: service. This conversation is packed with practical strategies that help designers approach sales with clarity, confidence, and integrity. From handling rejection without taking it personally, to spotting subtle buying signals and reviving quiet client pipelines, Nikki shares tools that feel good and get results. Whether your business is booming or you’re feeling a slowdown, this episode will help you reconnect with past clients, strengthen relationships, and show up to sales conversations in a way that aligns with your values—and your expertise. What you’ll learn in this episode: - Why sales isn’t sleazy—it’s about solving problems your clients already have - How to reframe rejection and understand why “no” often means “not yet” - What a client’s “convincer strategy” is and how to follow up effectively - How to spot buying signals without fear or pressure - Why past clients are your most valuable sales opportunity - How to ask for referrals without feeling awkward or self-promotional - Why soft selling works—and how to always offer a clear next step

Every interior designer eventually encounters a difficult client or an uncomfortable conversation—but how you handle those moments can either erode trust or strengthen it. In this episode, Kimberley Seldon is joined by Dr. Ganz to share a simple, effective technique for diffusing tense situations and regaining control—without confrontation, defensiveness, or emotional fallout. Using a surprisingly memorable 90’s action-hero metaphor, Dr. Ganz explains how designers can stay calm under pressure, de-escalate escalating conversations, and turn challenging interactions into productive, relationship-building moments. The best part? This approach works just as well with colleagues, friends, and family. If you want to show up with authority, protect your energy, and stop letting difficult clients rattle your confidence, this episode delivers practical tools you can use immediately. What you’ll learn in this episode: - How to calmly diffuse a situation that’s escalating - Stress-reducing strategies that help you stay grounded during challenging client interactions - Why working with a coach or psychologist is a sign of strength—not weakness - How emotional regulation supports better leadership and decision-making - Five compelling reasons interior designers should charge more for their expertise

Profit doesn’t come from working harder—it comes from working smarter. In this episode, Kimberley Seldon sits down with interior designer Lindsay Kjellberg for a refreshingly honest conversation about what it really takes to build a design business that pays well and feels good to run. Lindsay shares how she went from nonstop hustle and just $30K in profit on $800K in revenue to working 30 hours a week, taking real vacations, and earning $250K a year—without adding more stress or more clients. The shift didn’t come from doing more; it came from making smarter decisions around pricing, time tracking, consultations, and mindset. This episode pulls back the curtain on the specific changes Lindsay made after joining Business of Design® and why those changes transformed not just her finances, but her quality of life. If you’re busy, booked, and still wondering where the money is—or how long you can keep going like this—this conversation will show you what’s possible. What you’ll learn in this episode: - Why profit matters far more than top-line revenue - How charging for consultations attracts better clients and improves conversions - Why billing for all your time can dramatically increase income without raising rates - How higher rates and smarter project selection create more freedom and less stress - The mindset shifts that unlock real growth, confidence, and control in your business

Business of Design® is officially in full money mode with the launch of a 6-week Financial Intensive—and this episode sets the tone. Kimberley Seldon is joined by Cheryl Horne, Director of Operations at Business of Design®, for a practical, no-nonsense conversation about what it really takes to take control of your business finances. This episode is for interior designers who are tired of feeling uncertain about pricing, profitability, and cash flow—and who want systems they can actually use, starting now. Cheryl shares real-world strategies that help designers build financial clarity, make smarter decisions, and replace overwhelm with confidence, regardless of where they’re starting from. If you’ve ever felt busy but unsure, successful but financially uneasy, or intimidated by your numbers, this conversation will show you how to shift from avoidance to ownership—and why doing so changes everything. What you’ll learn in this episode: - Why understanding your numbers is the foundation of a healthy design business - Practical ways to build financial clarity and confidence - How time limits on tasks improve both productivity and profitability - Why tracking billable hours—and reviewing them regularly—matters - How separating revenue streams increases insight and income - The critical difference between salary and profit - How regular financial check-ins support smarter, calmer business decisions

Financial visibility isn’t about being “good with numbers”—it’s about removing mystery so you can lead your business with confidence. In this episode, Kimberley Seldon gets candid about her own money management journey (including the messy parts) and why learning to truly see your numbers is one of the most powerful growth tools available to interior designers. Kimberley is joined by Will Leonard, who introduces Zena, a pre-funded spending card designed to simplify expense tracking and make financial organization feel far less overwhelming. Together, they explore how centralizing purchases, categorizing expenses, and doing regular financial check-ins can turn bookkeeping from a dreaded task into a strategic advantage. If you’ve been avoiding your finances—or managing them in a way that feels reactive and stressful—this episode will show you how visibility creates calm, control, and smarter decision-making across your entire business. What you’ll learn in this episode: - How centralizing business purchases reduces chaos and increases clarity - Why a pre-funded spending card like Zena can simplify expense tracking - How organizing expenses by project saves time and mental energy - Why expense categories can actually improve profitability - How real-time tracking supports better decisions without added stress - A calmer, more strategic way to prepare for tax season

As an interior design professional, you create beauty, function, and transformation for your clients—but are you building the same level of intention into your own business and life? In this episode, Kimberley Seldon is joined by Carla Titus for a powerful conversation about the connection between self-worth and wealth—and how that relationship quietly shapes pricing, profit, and burnout. Together, they explore why undercharging is rarely just a pricing issue, how overdelivering erodes both confidence and margins, and why true wealth extends far beyond money to include time, freedom, and choice. This episode challenges designers to rethink what success really means and to build a business that supports their creativity and their long-term well-being. If you’ve ever doubted what to charge, felt stuck on the income treadmill, or wondered why working harder isn’t translating into feeling secure, this conversation will help you see your business—and your value—through a new lens. What you’ll learn in this episode: - Why undercharging is often rooted in self-worth, not skill or experience - How wealth includes time, freedom, and choice—not just income - The hidden costs of burnout and chronic overdelivering - Practical ways to increase profit margins without sacrificing creativity - How to reframe your mindset around money, value, and success as a creative professional

A great website isn’t just about looking good—it’s about working hard for your business. Just like an interior design project, a high-performing website needs a clear strategy, a thoughtful process, and intentional design choices. In this episode, Cheryl Horne is joined by website strategist Elle Kwan to break down what actually makes a website effective for interior designers. Elle shares practical guidance on creating content that speaks to your ideal clients and satisfies Google’s search algorithms, why clearly defining your services is essential for conversions, and how to choose the right website platform based on where you are in business. They also talk about the realities of DIY websites, when “good enough” is the right starting point, and how to stay focused when business feels noisy or overwhelming. Whether you’re building your first site or refining an existing one, this episode will help you approach your website with confidence, clarity, and a strategy that supports real growth. What you’ll learn in this episode: - What a strong website strategy looks like for an interior design business - How to write content that resonates with clients and ranks on Google - Why clearly defined services are critical for engagement and conversion - The pros and cons of popular website platforms for designers - Why starting small with a DIY site is sometimes the smartest move - How to stay focused and trust yourself through the ups and downs of business

Most marketing fails for one simple reason: our brains are wired to ignore anything that feels familiar, predictable, or irrelevant. In this episode, Kimberley Seldon sits down with author and entrepreneur advocate Mike Michalowicz to explore why so many interior designers struggle to get traction—and what it actually takes to break through the noise. Mike introduces his antidote to being “highly ignorable”: get different. That doesn’t mean louder, flashier, or more complicated—it means being intentional, strategic, and unmistakably you. This conversation dives into how designers can identify their best clients, focus marketing efforts where they actually matter, and test ideas without wasting time or money. If you’re tired of posting, promoting, and pitching without seeing real results, this episode will challenge how you think about marketing—and give you practical ways to stand out without selling out. What you’ll learn in this episode: - How to organize clients by revenue and “crush factor” (who you love working with) - Where to find your ideal clients—and how to market where they already gather - Why being “highly ignorable” is the biggest threat to your marketing - How to perform simple R&D (rip off and duplicate) without copying blindly - Why leaning into who you really are strengthens your marketing - How to choose the right marketing mediums intentionally - Why the method matters just as much as the message - How to introduce “keys” that tell you whether your marketing is actually working