Business Casual

Get my newsletter 👉 https://giovanisci.com. Sometimes I include exclusive videos where I can show you what I'm talking about. I share my 2026 goals: hitting $1M revenue at Swim University, building my personal brand, creating Brew Cabin videos, and losing 40 pounds.

Subscribe to my newsletter 👉 https://giovanisci.com. I wrestle with whether I'm doing too many things or if I finally have the capacity to pursue multiple creative projects without turning them all into businesses.

Subscribe to my newsletter 👉 https://giovanisci.com. I share things visually that I can't in the podcast. I explore two creator types: desk creators who produce content quickly in controlled environments, and epic creators who spend months on high-production projects.

Get my FREE newsletter 👉 https://giovanisci.com. I explore how making products easier to use improves them without changing the product itself through better onboarding and removing friction.

Get my FREE newsletter 👉 https://giovanisci.com. I often share videos with screen recordings of the things I mention here. I'm creating monthly state-of-the-union videos for my team to improve communication and transparency across the business.

Get my FREE newsletter 👉 https://giovanisci.com. I often share videos with screen recordings of the things I mention here. I explore why most businesses fail at marketing and how to build a trust cycle through consistent communication.

Get my FREE newsletter 👉 https://giovanisci.com. I often share videos with screen recordings of the things I mention here. I explore whether you can delegate too much in business and why ego destroys companies from the top down.

Subscribe to my newsletter 👉 https://giovanisci.com. I share things visually that I can't in the podcast. I answer questions about focus, my biggest mistakes, what I delegate, and whether I plan to sell my business.

Get my newsletter 👉 https://giovanisci.com. I share things visually that I can't in the podcast. I realized I'm driven by self-improvement in everything I do. It's not about being the best; it's about getting better at business, health, and hobbies.

Get my newsletter 👉 https://giovanisci.com. I share exclusive insights you won't hear on the podcast. I explore why reposting the same content three times feels wrong and what to do instead.

Get my newsletter 👉 https://giovanisci.com. I share exclusive videos and insights you won't find in the podcast. I'm doubling down on courses while others abandon them because my pool audience isn't burned out on courses like business people are.

Subscribe to my newsletter 👉 https://giovanisci.com. I share things visually that I can't in the podcast. AI search is changing SEO by doing multiple searches per query instead of just one. The brands publishing the most content will win. Credit for this episode goes to TJ Robertson on TikTok.

Subscribe to my newsletter 👉 https://giovanisci.com. I share things visually that I can't in the podcast. I believe training your team in basic customer service is the easiest way to increase sales and most businesses are failing at it.

Subscribe to my newsletter 👉 https://giovanisci.com. I share things visually that I can't in the podcast. I clarify what "more" means for my word of the year and why I'm not choosing sides in the scale debate.

Subscribe to my newsletter 👉 https://giovanisci.com. I share things visually that I can't in the podcast. I walk through my system for publishing SEO articles fast using AI as an assistant and real expertise as the foundation.

Get my newsletter 👉 https://giovanisci.com. I share exclusive videos and content you won't find in the podcast. I explore why meetings feel unproductive even when they're valuable work and what it means to transition from maker to manager.

Sign up for my FREE newsletter 👉 https://giovanisci.com. I explore random business thoughts like killing our affiliate program, launching B2B book sales, and why publishing 287 podcast episodes brought zero growth.

Subscribe to my newsletter 👉 https://giovanisci.com. I share things visually that I can't in the podcast. I'm scaling Swim University in 2026 by doing more of what works: daily content across platforms and perfecting our five core products to hit a million in revenue.

What went well and what didn't.

What I do every week. What I can outsource and what I can keep doing.

A breakdown on what makes a good idea in 4 steps.

I created an ideation practice.

This is going be an ongoing debate.

Here are all the updates I made going into 2026.

I'm aware I'm publishing this on Christmas Day, so this is a special bonus episode.

And go hard.

An overview of my entire year.

Notice the name of the show has changed.

How do you eat an elephant? Start by eating a mouse.

I started adding daily stories to get sales and leads.

Spoiler alert, it's more.

Here are some updates on my experiment.

I like to fix perfectly working things all the time.

What the heck does that mean?

Hat tip to the actor Austin Butler.

This is how I built a true lifestyle business.

It's harder than it sounds. Maybe?

Thinking through a new way to track business metrics.

Follow me on Twitter, Threads, and LinkedIn.

This is the phrase that I repeat to myself over and over again when it comes to marketing.

This is a story about my trip to a fancy hotel and what I learned from it.

Turns out volume is still the name of the game.

These are my rules I live by.

If I had to choose, it would probably be SMART goals, which is an acronym.

Here's a list of four things that I'm doing to improve the visual design and structure of our SEO articles in 2026.

I think the title of this one speaks for itself.

I read a book, and it gave me permission to do something I've always wanted to do.

Can you guess what it is?

The best advice I learned from my former boss.

It's a book by Cal Newport.