Building your Brand

In this episode I chat to Emma Worrollo who has created Playful Den. Emma is an expert in the theory of play. Play is one the most natural human states we long to be in. But the journey to the adult-side is full of social conditioning and expectations which make us lose touch with our inner child. We forget how to play. We start feeling awkward about being silly. And somewhere in the process our dreams can start to seem childish or no longer relevant. We move away from who we once felt determined and destined to be. Play can bring that piece of you back. In this episode we chat about how we can be more playful in our businesses, how to balance work and play, how to resist turning all of our hobbies into business and we also talk about Emma's experiences running her own small business. You can find out more by visiting: Playful Den's website Playful Den's Instagram Playful Den's Patreon People Who Play Podcast To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley

Fizz Goes Pop is the colourful brainchild of Lizzie Lafrate, a creative with a penchant for all things colourful and shiny, there is in fact every chance she was a magpie in a past life. Her mission is to create lovely wearable art, made with love and attention to detail. Her background in graphic design pokes through into everything she does, be it wearable art in the form of juicy mirror perspex jewellery or her beautifully bold monogram and letter plaques. She is based in Cardiff, but travels to markets (outside of COVID!) all over the UK. In this episode we talk about: Lizzie's winding career path to the point she started her business How the business evolved and changed over time How she uses her instagram community to influence what she designs next What some of the struggles have been working for herself Find out more about Fizz Goes Pop: The new peonies collection Fizz Goes Pop Website Fizz Goes Pop Instagram

In this episode I am joined by Dave Linton. Dave is an innovator, social entrepreneur, thought leader, mentor of social enterprises, motivational speaker and the founder and CEO of award-winning Madlug C.I.C. which won the Social Enterprise UK consumer facing award in 2018. In 2019 Dave went on to win the prestige titles of GBEA Entrepreneur of the year for Northern Ireland and Entrepreneur for Good for the UK. Prior to beginning his journey with Madlug, Dave was a youth worker for over 20 years. and for the past six years he has also become heavily involved in mentoring and raising awareness of social enterprises. In the episode we talk about: The story of how Madlug got started How Madlug gives kids in care their dignity back How Dave came up with the name and the process of branding Madlug Which book inspired their brand building the most What marketing has worked well for them and what hasn't Find out more about Madlug: Madlug website Madlug for Business To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley

In this episode I chat to Aime Cox-Tennant all about blogging and how brilliant it can be for small businesses. Aime is a small business expert and founder of Bristol-based marketing agency, Studio Cotton. She and her team support creative indie businesses with stunning brand identities, wonderful websites, and pragmatic marketing campaigns, as well as sharing heaps of advice and bitesize tips via their popular blog and pretty-in-pink Instagram. In the episode we talk about: Why blogging can be a great way to attract people to your website Coming up with ideas for blog posts Repurposing blog posts to make the most out of your content And we chat a fair amount about Instagram too Find out more about Aime and Studio Cotton: Studio Cotton Website Studio Cotton Blog Studio Cotton Instagram

Mutsa is the designer and creator of The Kindred Workshop, selling handcrafted ceramic earrings. Having been made redundant in 2020, Mutsa started experimenting with clay during the first national lockdown, creating a little collection of earrings for herself. She eventually turned her new lockdown hobby into a small business that she now runs from home with the help of her husband Dan. Mutsa is passionate about turning lumps of clay into beautiful, unique pieces. Her products come in low waste packaging as she strives to be more friendly to the earth. You can find her shop on Instagram @thekindredworkshop We talk about: Selling your products exclusively on instagram The highs and lows of working for yourself Creating boundaries when running your own business To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley

Lynsey founded and runs Littleboxofbooks.co.uk. They provide inclusive and representative books to families and schools, helping more children see themselves in the books they read and helping all children better understand the world and their place in it. They are all about making sure children read from diverse bookshelves, bookshelves that show diversity in race, culture, family set up, representations of disability and gender roles so that we can grow a generation of kind and compassionate humans, who understand, accept and expect diversity. In this interview we talk about: The highs and lows of running a small business How PR can really help grow your brand Some of the discomforts of growing a team About the branding process and how Little Box of Books came to be And also what marketing has worked well and what not so much Check out the links below to find out more information about Little Box of Books and also other references made in the episode. Little Box of Books Website Little Box of Books Twitter Little Box of Books Instagram To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley

Welcome to Episode Thirteen with Liz Mosley In this final episode of Season 1, it is a solo episode with host Liz Mosley. She does a round up of the common themes and lessons that have come out of this first season. There are a 11 summary points and reflections. She talks about: Showing up in your business in ways that feel safe and comfortable for you Seeing your business as an experiment and being willing to try new things Forgetting about perfection and not waiting to do things until they are perfect (spoiler - they won't ever be) See more from Liz: Liz's website Liz's instagram

Welcome to Episode Twelve with Kei Maye Kei Maye is a Creative Consultant, Educator and the Founder of the platform Creative Champs. Her experience is multi-disciplinary within the creative arts industries, ranging from freelancing to licensing to art based product selling. She founded the Creative Champs platform to provide education, tools and resources to kick-start the careers of visual artists, designers and creative business owners. We talk about: Why it is great for your business to sell digital products What some of the pitfalls are when buying online courses What you should look out for when signing up to an online course or programme See more from Kei: Kei's Instagram Creative Champs Instagram Creative Champs Podcast To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley

Welcome to Episode Eleven with Josephine Owusu Josephine is a Strategic thinker & Operations specialist with over a decade of experience working with award winning corporate Media companies and thriving startups, managing creative teams & large multi-6 figure production budgets for brands including Cartoon Network & Boomerang. She works 1-1 with Creative female founders who want to grow their businesses, but are overwhelmed by how they can do this. Josephine gives her clients a unique perspective on the systems and processes that they need to grow. Her framework gives her clients the clarity and confidence that they need to achieve their goals in life and business. We talk about: Why the behind the scenes of your business is so important How your customer service impacts the impression people have of your brand What tools you can use to stay organised and on top of things as small business owner Automation - and some of the many ways you can save yourself time by improving the systems and automations you have in place See more from Josephine: The Owusu Collective Website Josephine's Instagram account In the episode we talked about lots of tools that can be used. Here they are listed and linked below: Trello Asana Dubsado* Notion Dropbox Zapier Loom Later Planoly * links marked with an asterix are affiliate links. To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley

Welcome to Episode Ten with Bryn Frere-Smith Bryn founded and works for Blue Bear Coffee Co. They are a social enterprise that raises money and awareness for organisations fighting human trafficking and modern slavery, through coffee. We talk about: Why and how Bryn started Blue Bear Coffee How he has found marketing the business - what has worked and what hasn't The importance of having a passion for the cause of your business Why Bryn decided to share his story and be the face of the business See more from Bryn and Blue Bear Coffee: Blue Bear Coffee's Website Blue Bear Coffee's Instagram To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley

Welcome to Episode Nine with Laura Leigh Chapman Laura is a brand messaging mentor and communications consultant for creative folk with big hearts and big dreams. She helps them to get clear, connect with their people and confidently bring their full self to their business. She has been working as a communications pro, with businesses large and small for over 15 years, supporting them with communications strategy, planning, messaging and lots and lots of writing. She is all about supporting more fabulous people - like you - to tell your business stories, own your awesomeness and feel comfortable and confident sharing who you are, what you do and why you do it. We talk about: How important boundaries are when sharing your story How to write a brilliant about page How to tell a compelling story for your business How to show up online in a way that feels good to you See more from Laura: You can mostly find Laura handing out on Instagram Her Honest Words newsletter, is where she goes a bit more in depth with thoughts and feelings around your brand messaging and being your full self. Her free Facebook group - Clear and Confident Creatives - is a lovely community of like-minded creative folk, and a place where she share's more detail and regularly goes live and posts videos on all things messaging and communications. To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley

Aiste is a personal branding photographer, based in Lewes, a small town in East Sussex. Available all across UK + beyond! She helps intuitive entrepreneurs show up online with confidence by creating brand photography that captures their unique personality and brand values, so they can connect with their ideal audience from the moment they land on their website or social media. We talk about: How to create your own brand photography How to make the most of professional photographs you have taken How to overcome the discomfort and show up online How to use photography to communicate your story and your values See more from Aiste: Aiste's website Aiste's Instagram To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley

Ola is a full time content creator, mum of 3 and wife. Her background is in brand partnerships and Media, previously global brand partnerships manager at TikTok and prior to that Head of beauty, fashion and media brand partnerships at global media and entertainment. She is very humbled that last year she was able to make the transition from her 9-5 to become a full time content creator along side her family aka The Pelo Fam. They share open and honest content all about Family and a lot of Food. Your Tiktoking, Plantain loving family. There isn't a day that she is not thankful that they get to be professional joy bringers as a family. If it makes them smile, you'll be sure to see them sharing it so they can bring others in on that joy too. We talk about: How to stand out on Instagram and TikTok How to delight and bring joy to your audience Why you need to be innovating now with whatever number of followers you have How to create content that makes people feel something See more from Ola: Ola's Instagram Ola's TikTok Ola's YouTube To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley

In this episode I am joined by Suzy Darke. Suzy is a copywriter and visibility coach. She loves working with people who have invested their hearts in their businesses. She helps business owners tell their stories and get more visible in a way that feels good and true to them but also helps to grow their business. We talk about: How words can be powerful in how you tell your story Creating copy that feels good and is also kind and supportive for your customers and clients Getting out of your comfort zone but from a place of safety How to share your personality in your business in a way that feels good to you See more from Suzy: Suzy's Instagram Suzy's Website To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosle

In this episode I am joined by Xanthe Berkeley. Xanthe is a photographer, video creator, stop motion artist and educator. Shooting lifestyle portrait photography for families and women, guiding and inspiring others to start shooting video and make their own films, through her workshops and online film courses and working with various brands creating videos, stop motions and photos to be shared across their social media channels. We talk about: Why video can be a great tool for sharing your story How to get started if you feel uncomfortable about video Ideas for how to create engaging and creative videos Apps that can help with editing video on your phone See more from Xanthe: Xanthe's Website Xanthe's Instagram Xanthe's Instagram - courses Xanthe's Pinterest Xanthe's Online courses To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley

In this episode I chat to Lucy Lucraft all about the benefits of podcasting as a marketing tool. Lucy is an award nominated freelance journalist and podcast producer based in Brighton. A former travel writer she has bylines with The Sun, Express, Lonely Planet, Stylist, Red, The Pool and Mother & Baby but now focuses on helping womxn make podcasts while making her own! We talk about: Why podcasting is great for building your brand What are some of the mistakes people make Important things to think about when considering starting a podcast Tips for creating artwork and choosing music that reflects the podcast well See more from Lucy: Lucy's Podcast with Aja Barber Lucy's Podcast What She Said Lucy's Website Lucy's Instagram To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley

Welcome to Episode Three with Menekse Stewart In this episode I am joined by Menekse Stewart. Menekse is an SEO specialist, marketing nerd and creative business cheerleader. Her name is pronounced meh-neck-sheh and she is a marketing consultant, with over 15 years' experience specialising in Search Engine Optimisation and organic traffic (where organic means "natural" or "free" as opposed to lacking in pesticides). Creative business is where her passion lies, and she LOVE helping designers and makers generate more sales from their online platforms so they can focus on doing what they do best: creating and making the world a more beautiful place. We talk about: Why email marketing is so important for a small business Our love of Flodesk* How to make the most of evergreen email content and make your life easier Best design practices when designing your emails See more from Menekse: Menekse's Website Menekse's Instagram To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley

Welcome to Episode Two with Luke Tonge In this episode I am joined by Luke Tonge and we discuss brand strategy and what things small business should be considering and thinking about before they even get to the design stage of their branding. Luke is a graphic designer, lecturer, and events wrangler in Birmingham. He specialises in identity & editorial work for brands, agencies and charities. As an introvert he finds it ironic to now spend most of his time on some sort of stage. He's a visiting lecturer at Birmingham City University and co-director of Birmingham Design, the organisation responsible for the Birmingham Design Festival & Glug Birmingham. We talk about: What Brand Strategy is Why it is important to put the work in with the strategy stage of the branding process Tips for finding out about your audience and what they want Working out what your USP is as a business See more from Luke: Luke's Website Luke's Twitter Luke's Instagram To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley

Welcome to the Building Your Brand podcast, with me Liz Mosley In this introductory episode I tell you a little about my journey as a graphic designer and share why I'm so passionate about helping small businesses use branding to tell their authentic story and find the right clients. I talk about: The secret of good branding How I got to where I am today Marketing and its relationship to branding And a bonus drinking game (!) Branding and marketing illustration reference in the episode To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley Please subscribe so you never miss an episode and do think about leaving me a 5* rating and review on Apple Podcasts as it really helps me reach more listeners.