Building your Brand

To sign up for the Design Your Own Branding waitlist head here > https://www.lizmosley.net/design-your-own-branding I sat down with returning guest Eman Ismail, the founder and head email strategist at emancopyco.com, to discuss the ins and outs of email marketing. We explored how to create effective email strategies, why consistency is key, and how to infuse your newsletters with your unique voice. Eman shared her inspiring journey from generalist to email expert and offered valuable advice on finding your perfect email style (including how to use her nifty quiz!) We also covered repurposing content, making the most of email blocks, and growing your email list organically. If you've been struggling with your email marketing strategy this is the perfect episode for you. Episode Highlights: 08:22 Finding Your Unique Email Style 17:43 Repurposing Email Content 30:13 Increasing Email Frequency: Challenge Accepted! 31:33 Data-Driven Business Decisions 38:09 Balancing Value and Sales in Emails 43:37 Effective Strategies for Growing Your Email List Key Takeaways: Find your unique email style: Your email style should be reflective of your brand's personality and voice. Repurpose content to save time and effort: You can repurpose content from blog posts, social media posts, and other marketing materials into email newsletters. Use email blocks to make your emails more visually appealing and easier to read: Email blocks are sections of text that are formatted in a specific way, such as a list, table, or quote. Grow your email list organically by offering valuable content and incentives: People are more likely to sign up for your email list if they believe they will get something valuable in return. Adapt your email marketing tactics to fit your individual business needs: What works for one business may not work for another. Stay motivated by creating engaging and well-thought-out email campaigns: If you're not excited about your email marketing, your subscribers won't be either. I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! About Eman: Instagram | Website | Take the newsletter quiz This episode was written and recorded by me and produced by Lucy Lucraft (http://lucylucraft.co.uk ) If you enjoyed this episode please leave a 5* rating and review! No

To sign up for the Design Your Own Branding waitlist head here > https://www.lizmosley.net/design-your-own-branding This week, we're ditching the "why" and embracing the power of "how" with Creative Consultant & Business Coach Esther Young. Esther explains why "why" questions aren't the most helpful tools and how "how" questions unlock creativity and fresh perspectives in our businesses. It was SUCH an interesting chat and I loved the new perspective I got. Key Takeaways: Why "Why" Doesn't Work: Esther explains why "why" questions can feel so limiting and how they can stifle creativity. The Magic of "How": Discover how "how" questions can open up new possibilities and help you approach challenges with a more positive and proactive mindset. Self-Coaching with "How": Learn how to use "how" questions to coach yourself, even if you don't have the budget for a professional coach. Building a Positive Workplace Culture: Esther shares insights on how to create a thriving work environment, even if you're a solopreneur working from home. Taming Your To-Do List: Get practical advice on managing those never-ending to-do lists and celebrating your wins, no matter how small. Episode Highlights: 02:33: Why Esther dislikes "why" questions 04:51: Examples of empowering "how" questions 17:43: Tips for self-coaching 26:01: Creating a positive workplace culture 27:53: Practical to-do list strategies 33:37: Balancing business pressures with well-being I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! About Esther: Instagram | Website This episode was written and recorded by me and produced by Lucy Lucraft (lucylucraft.co.uk) If you enjoyed this episode please leave a 5* rating and review!

The waitlist for the next cohort of Design your Own Branding is now open. Sign up to receive an early bird discount for the course starting in January 2025 In this episode of Building Your Brand, we talk to designer Andy Brown about his journey in diversifying his income through creative projects. We delve into his innovative product, Swatchos, a deck of color cards that was successfully funded through Kickstarter. We also discuss Andy's experience as a graphic designer and product creator, the process of launching a Kickstarter campaign, and the challenges and strategies of selling products. Throughout the conversation, Andy shares insights on balancing different streams of income, the importance of solving personal challenges through creative solutions, and the practicalities of running an e-commerce business. Episode Highlights: 01:39 The Birth of Swatchos and Print Handbooks 05:35 Kickstarter Journey and Challenges 17:28 Balancing Product Sales and Design Work 27:52 Growing the Brand: Challenges and Insights 30:14 The Art of Selling: Strategies and Experiences 32:48 Marketing Channels: What Works and What Doesn't I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! About Andy: Instagram | Website This episode was written and recorded by me and produced by Lucy Lucraft (lucylucraft.co.uk) If you enjoyed this episode please leave a 5* rating and review!

To sign up for the Design Your Own Branding waitlist head here > https://www.lizmosley.net/design-your-own-branding This week I am lucky enough to catch up IRL with Aime Cox of Studio Cotton about all things SEO and why it's crucial for small business owners and podcasters. Aime is a friend of the podcast and, once again, shares simple, actionable SEO tips that anyone can implement, from optimising podcast show notes and websites to building backlinks and writing effective blog posts. If you want to make your website work harder then this is the perfect episode to get stuck into! Key Takeaways: SEO Basics: Aime breaks down SEO in a way that's easy to understand, emphasizing the importance of optimizing your website to rank higher in search results and attract more clients. Easy SEO Wins: Learn how to leverage podcast episodes, guest names, and location information for better SEO. Aime also highlights the importance of having individual pages for services and products, and writing thorough descriptions. Podcast Websites: Discover the benefits of having a dedicated website for your podcast and how it can boost your SEO. Aime explains the features that can make your podcast website more user-friendly and efficient. Backlinks: Aime provides actionable strategies for building backlinks, including utilizing existing connections, submitting to directories, and creating valuable content that others will want to link to. Blogging for SEO: Aime offers advice on blog post frequency and length, emphasising the importance of creating high-quality content that you're proud to share. Episode highlights: 03:51 Understanding SEO: A Dummy's Guide 10:54 Easy SEO Wins for Small Business Owners 15:07 Optimizing Your Website Structure for SEO 27:40 Improving Your Podcast's SEO Ranking 28:56 Optimizing Your Bio for SEO 31:41 Importance of Optimizing Images 32:33 Building Backlinks Effectively 44:08 Blogging for SEO Success Resources Mentioned: Studio Cotton: studiocotton.co.uk Studio Cotton Blog: studiocotton.co.uk/blog Building Your Brand Podcast Website: buildingyourbrand.net Tiny PNG: tinypng.com Creative Boom: creativeboom.com Guest Information: Aime Cox: Website Designer & Founder of Studio Cotton Studio Cotton Instagram: @studio.cotton Call to Action: Visit Studio Cotton's website to learn more about their services and how they can help you improve your website's SEO. Check out Aime's weekly Q&A on Instagram for bite-sized SEO advice. Subscribe to the Building Your Brand podcast for more tips on growing your business. This episode was written and recorded by me and produced by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

Ever wondered why a business decides to rebrand or when should they? In this episode, I chat with Michele Ferron, founder of the thriving stationery business Good Tuesday (formerly Once Upon a Tuesday). Michele gives us the inside scoop on their recent rebrand, discussing: The "why" behind the change: What prompted the decision to rebrand from Once Upon a Tuesday to Good Tuesday? Navigating the naming process: Was it a challenge to choose a new name that reflected their brand identity? The rebranding journey: What were the biggest hurdles and successes they encountered throughout the process? Whether you're considering a rebrand for your own business or simply curious about the process, this episode offers valuable insights and inspiration from a successful entrepreneur who's been there and done that. I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! About Good Tuesday: Instagram | Website Episode Highlights: 02:24 Rapid Growth and Scaling Up 05:56 Challenges and Strategies in Rebranding 11:00 Launching the New Brand 20:19 Marketing Strategies for Rapid Growth 23:29 Building and Managing a Team 32:07 Product Hits and Misses To sign up for the Design Your Own Branding waitlist head here > https://www.lizmosley.net/design-your-own-branding This episode was written and recorded by me and produced by Lucy Lucraft (lucylucraft.co.uk) If you enjoyed this episode please leave a 5* rating and review!

Today on the podcast, I'm chatting to Janine Coombes, who helps coaches and mentors work on their offers and get clear on what they are and helps them to attract the right clients. In this episode, we cover. dreaded niching topic. And Janine shares what happened in her business when she niched down fairly dramatically. We cover the pros and cons, but also touch on following the joy in your business and finding what it is that you love to do. There are so many nuggets in this episode, and I hope you find it really helpful. I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! Connect with Janine: LinkedIn | Website Episode Highlights: 01:24 The Impact of Niching Down 05:21 Insights on Visibility and Marketing 16:58 Identifying Your Core Offer and Niche 19:25 Why You Shouldn't Ask Customers What They Want 21:22 Conducting Qualitative Research on a Budget Thanks to Studio Cotton for sponsoring this episode & check out the Building Your Brand podcast website This episode was written and recorded by me and produced by Lucy Lucraft (lucylucraft.co.uk) If you enjoyed this episode please leave a 5* rating and review!

Today on the podcast, I am having a very honest chat with Gordon Reid, a designer who runs his own design agency all about the realities of juggling his business and becoming a parent, but also just the general challenge of running your own business. I've had this sort of conversation a lot with women, but less so with men, and so I was really interested to dig in compare my experience. I'm so grateful for his willingness to be open and honest with me and not bat an eyelid when I asked him difficult questions! I love hearing how different people overcome various challenges to build businesses that they love so I hope you enjoy the chat as much as I did. Episode highlights: 08:37 Navigating Sleep Deprivation and Work 16:54 Balancing Childcare and Career 26:09 Invisible Labour and Gender Roles 30:23 Impact of Parenthood on Career and Business 38:15 Redefining Success and Industry Changes Don't forget to check out Gordon online and if you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and recorded by me and produced by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

Today on the podcast, I am chatting to one of my oldest friends, Kate Olive, who works in events and has so much experience in this area. The company she works with mainly works with large corporate clients, but in this chat, I picked Kate's brains about how small business owners can brand their events and make them a memorable experience for their attendees, and one that is really going to enhance and benefit their brands. So if you've ever thought about hosting any sort of event as part of your business, then I think you're going to find this episode so helpful. I loved all of the ideas and tips that Kate shared and now I am itching to host my own event. I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! About Kate: drpgroup.com | @drpgteam Episode Highlights: 02:07 The Importance of Events for Small Businesses 06:34 Common Mistakes in Event Planning 10:03 Tips for Memorable Small Business Events 17:07 Learning from Big Brands 26:57 Creating Inclusive and Accessible Events 39:42 Enhancing Event Atmosphere and Engagement Thanks to Studio Cotton for sponsoring this episode & check out the Building Your Brand podcast website Don't forget to check out Kate and if you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and recorded by me and produced by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

Every now and then an episode comes along that almost feels like therapy for me, and this was one of those. Today I'm chatting to anti-hustle, anti-patriarchal, rule breaking business coach Jo Hooper, who helps business owners get wildly free so they can enjoy their businesses. I had a LOT of revelations in this episode and in this chat, Jo really helped me unpick some things I thought were inevitable in business. I guess it was kind of like a coaching session in podcast form, and I really hope that it helps you too, as running a business can be really tough. Come let us know what you think on social media! Episode highlights: 03:08 Practical Tips for Sustainable Business Practices 04:06 Mindset and Belief Challenges 06:39 Implementing Boundaries and Pricing Strategies 09:14 Personal Reflections and Goals 20:29 The Importance of Safety and Stability Don't forget to check out Jo online and if you'd like to have a chat come find me on Instagram. Can't wait to connect with you This episode was written and recorded by me and produced by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

Today on the podcast, I am chatting to Vicki Knights, who is a branding photographer and a visibility strategist, which is what we focused on in this episode. We delve into why visibility is important for your business, why you might struggle with it and how to overcome the typical visibility challenges. It's a really inspiring episode that reminded me why there really is no one-size-fits-all when it comes to showing up in your business. Episode Highlights: 03:01 The Importance of Visibility in Business 05:13 Overcoming Visibility Blocks 10:37 Balancing Confidence and Arrogance 21:20 Sustainable Visibility Practices 24:27 Alternative Visibility Strategies 27:52 Asking for Referrals and Networking Thanks to Studio Cotton for sponsoring this episode & check out the Building Your Brand podcast website Don't forget to check out Vicki online and if you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and recorded by me and produced by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

In this episode, I chat with Ilana and Katie from Goodtype about their journey and experiences running a massive online community. We delve into their impactful takeover of Goodtype, with over a million Instagram followers, and what it's like operating such a large platform. Ilana and Katie share their initial meeting and collaboration, the challenges of maintaining and growing Goodtype, and their strategies for keeping the community engaged. We also discuss personal growth, navigating ego and confidence, setting big goals, and balancing business with creative endeavors. Plus, we get excited about their upcoming conferences, retreats, and their book set to release in 2025. Tune in for insightful discussions on collaboration, managing a thriving community, and the lessons learned along the way. Episode Highlights: 03:37 Building a Business Together 17:51 Acquiring Good Type 23:59 Transitioning and Earning Trust 27:00 Navigating Follower Dynamics 29:22 Challenges of Virality 31:53 Humility and Ego Management 44:53 The Reality Behind Social Media Mentioned in the Episode The Kernference Virtual Conference (aff link) Ninja Creami Goodtype Community The Typecast Podcast Thanks to Studio Cotton for sponsoring this episode & check out the Building Your Brand podcast website. Don't forget to check out Ilana and Katie on Instagram and if you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and recorded by me and produced by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

I've talked a few times about my desire to start building my YouTube channel but how I've not yet found my flow so I was super excited to chat to Joe Allam, a seasoned filmmaker and photographer, to explore the nuances and realities of growing a YouTube channel. Joe, who is now based in Japan, shares his eclectic career background, from his start in graphic design and eventual transition into filmmaking and photography. We chat about the challenges of maintaining consistency on YouTube, the importance of thumbnails, and the misconceptions about making money on the platform. Joe candidly discusses his near-bankruptcy experiences and offers actionable advice for budding YouTubers, emphasising the significance of persistence, creativity, and self-awareness. The episode is a treasure trove of insights for anyone interested in building a sustainable and enjoyable YouTube career. Episode highlights: 04:04 The Evolution of Joe's YouTube Channel 15:16 The Importance of Thumbnails and Authenticity 27:23 Reflecting on Missed Opportunities 27:47 The Value of Content Creation 30:55 Challenges and Misconceptions in YouTube 44:00 Building a Sustainable YouTube Channel Thanks to Studio Cotton for sponsoring this episode. Don't forget to check out Joe Online and follow him on Instagram! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

In this episode, I chat with Laura Robinson, a seasoned copywriter and marketing mentor, about enhancing your sales strategies. Laura shares insightful tweaks for your marketing approach, talks about creating offers that align with your personality, and emphasizes the importance of enjoying what you sell. We explore common mistakes in launching products, the iterative nature of refining offers, and how to align your sales methods with your comfort zone. Discover how to build a personal brand and make selling a comfortable experience, plus check out Laura's free training, 'The Humble Mumble Cure,' for more actionable tips! Episode highlights: 08:13 Analyzing Launch Failures and Making Improvements 15:44 Creating Offers You Truly Love 21:29 Finding Your Selling Style 31:04 Rethinking Ideal Clients Thanks to Studio Cotton for sponsoring this episode. Don't forget to check out Laura online and why not sign up for Laura's newsletter? If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

This episode was recorded with and is sponsored by Riverside. Head to https://creators.riverside.fm/lizmosley to check it out and use the code lizmosley for a 15% discount. One of the things I love about this podcast is that I get to invite people who I'm excited to learn from, who are experts in areas I am not, and who I can ask all the questions to. Today, my guest is LinkedIn Top Voice and Learning Instructor Marielle Legair. Marielle is also a certified coach and has lots of experience of building a personal brand on LinkedIn so her insights were so helpful. I hope you enjoy the episode! Episode highlights: 04:54 Leveraging LinkedIn for Personal Branding 08:01 Common Mistakes on LinkedIn 11:51 Building a Strong LinkedIn Profile 14:03 Creating Engaging LinkedIn Content 15:32 Authentic Networking on LinkedIn Don't forget to check out Marielle on LinkedIn. If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

This episode was recorded with and is sponsored by Riverside. Head to https://creators.riverside.fm/lizmosley to check it out and use the code lizmosley for a 15% discount. In this episode, I chat with award winning freelance video and podcast editor Steve Folland to discuss the intimacy of podcasting, sonic branding, and the impact of podcasting on business. Steve shares insights from his successful podcasts 'Being Freelance' and 'Doing It for the Kids', his experiences with client work, and the evolution of his podcast community. We cover topics from how to market your podcast, the value of consistent audio elements, and the benefits of repurposing content. Steve also offers advice for those hesitant to start a podcast and talks about his passion for podcast editing. Tune in for valuable tips and behind-the-scenes stories! Episode highlights: 05:51 The Power of Community and Podcasting 16:47 Private Podcasts and Monetization Strategies 31:35 The Value of Podcasting 49:54 Sonic Branding Don't forget to check out Steve online and follow him on Instagram! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

This episode was recorded with and is sponsored by Riverside. Head to https://creators.riverside.fm/lizmosley to check it out and use the code lizmosley for a 15% discount. In this episode, I chat with Sarah Buckett, a collage artist who started her business in her forties after coming to it accidentally. Sarah never thought of herself as creative until she did a graphic design course as part of her previous career but the experience sparked something in her and since then she's created a beautiful business creating paper collage art and illustrations. Sarah did my Design Your Own Branding course and we talked about how her experience shaped her business, and challenged lots of her limiting beliefs around branding. Join us as we explore the intersections of creativity, business, and self-discovery in a really fun chat. Episode highlights: 03:56 The Importance of Values in Business 13:39 The Creative Process and Finding Your Path 22:28 Embracing Failure and Learning from Experience 25:16 The Impact of Branding and Personal Growth Join the Design Your Own Branding course waiting list. Don't forget to check out Sarah online and follow her on Instagram! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

In this solo episode, I dive into an update on my ongoing rejection challenge. I share the hurdles I've faced, such as recording resistance, documenting habits, and old self-doubts. I also get really honest about how I feel about the numbers. Sidenote - I'll be opening enrolment for my branding course Design Your Own Branding and those on the waiting list get first dibs (and discounts!) so sign up here if you want to learn to DIY your branding. Mentioned in the episode: Episode 87: How to use rejection to grow your brand with Katie Chappell Episode highlights: 2:47 Pitching for Design Work vs. Podcasting 5:01 Adobe Express: A Content Creator's Tool (Advert) 6:20 Rejection Challenge Numbers Revealed 7:46 Unexpected Opportunities Thanks to Adobe Express for sponsoring this episode. If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

In the past few years I've been increasingly doing more public speaking; at conferences, online summits, and on social media too. But I haven't always been as confident and today I want to lift the lid on how I got here. This episode is a short and sweet guide for anyone curious about the process and benefits of public speaking. Episode highlights: 02:41 Building Confidence Through Practice 03:59 Crafting Impactful Talks 08:52 Tips and Tricks for Effective Speaking 13:56 Creating a Signature Talk Mentioned in the episode: - How Improving your Public Speaking Elevates your Brand with Charlotte Lewis Thanks to Adobe Express for sponsoring this episode. If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

Leading nicely on from last week's impromptu chat about how to be a good podcast guest, this week is all about crafting effective podcast pitches. Along with some personal experiences from both receiving and making pitches, I have some really practical tips on how to craft the perfect podcast pitch so enjoy! Episode highlights: 01:13 Early Podcast Pitches and Lessons Learned 02:08 Researching and Choosing the Right Podcasts 06:37 Writing an Effective Podcast Pitch 15:09 Common Mistakes to Avoid Thanks to Adobe Express for sponsoring this episode. If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

I said over the summer that it was going to be solo episodes, but I like to be flexible so when my podcast producer Lucy Lucraft and I were chatting about how to be a better podcast guest I thought it would be the perfect topic to cover and Lucy very kindly agreed to come and join me to chat about it. We also chatted about Lucy's new podcast membership The Podcast Sessions which *technically* closes for enrolment tomorrow but for BYB listeners it's extended for a tiny bit longer! And honestly, having worked with Lucy for over three years, I think it's going to be epic! I hope you enjoy today's episode and do make sure you come back next week to hear how to pitch to be on podcasts. Episode highlights: 02:08 Why Being a Podcast Guest is Beneficial 05:26 Tips for Being a Great Podcast Guest 15:04 Technical Tips for Podcast Guests 18:13 Engaging with the Podcast Community Thanks to Adobe Express for sponsoring this episode. Sign up for Lucy's membership The Podcast Sessions here or slide into her DMs on Instagram. If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

Welcome back to a special summer series of mini solo episodes! Today I've thrown it over to you and I'm answering a bunch of questions my listeners asked me. They were such a good bunch of questions and I loved getting stuck in to them - from understanding where I get my confidence for the rejection challenge to learning about the environmental impacts of AI this is a snackable episode I hope you'll enjoy! Thanks to everyone who submitted such thought provoking questions and sorry to those I didn't have time to answer (perhaps I'll record another episode to fit them all in!) Episode highlights: 00:08: What are the key rebranding steps? Melissa @MWstudioUK 04:14: How important have challenges & community been? Rachel @Rachilli 06:32: How do you involve your client's in the branding process? Moring @moringlimmer 10:08: My favourite features about the Adobe Express video editor (AD) 11:31: How do you nail down your niche? Morgan @thelogolassie 18:06: Where does your confidence for the rejection challenge come from? Thad @mrthadcox 22:36: What's one thing the branding industry should be talking about? Thad @mrthadcox If you'd like to join the next round of Design Your Own Branding when it opens in September, head right here: https://www.lizmosley.net/design-your-own-branding If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

Welcome back to a special summer series of mini solo episodes. Today I'm diving into my experience growing my email list from 250 to over 5,000 subscribers over the past few years. I talk about the evolution of my email marketing strategy, including my switch from MailChimp to Flodesk, the importance of taking part in summits and bundles, and how hosting free workshops and creating engaging lead magnets helped boost my list. I also emphasize the significance of owning and backing up your email list, and how a strong mailing list can generate revenue through affiliate marketing and product promotions. I hope you enjoy today's episode! Episode highlights: 01:47 Starting My Email List Journey 02:58 Switching to Flodesk 04:34 Summits and Bundles for List Growth 07:38 Hosting Free Workshops 08:08 Exploring Lead Magnets 09:33 Future Plans and Backup Tips 11:04 Monetizing the Mailing List If you aren't already on my list and want to join then you can sign up here

Today on the podcast, I'm chatting with Ange Lyons, a brand and marketing graphic designer with 12 years of freelancing experience. I've follow Ange for years and recently met her at a networking event so I knew it was the perfect topic to talk to her about. Ange is known for her excellent networking skills and community involvement and in this episode, she shares really insightful tips on authentic networking, the benefits of being part of communities, and advice on overcoming the common dread associated with networking. We discuss in-person versus online networking, budgeting for networking, and the impact of networking on business growth and personal confidence. Ange also highlights some of her favourite (and least favourite!) networking experiences. Episode highlights: 04:20 The Reality of Networking Events 07:48 The Benefits of Networking for Business Growth 12:17 In-Person vs. Online Networking 21:58 Maximizing Networking Benefits Thanks to Studio Cotton for sponsoring this episode. Don't forget to check out Ange online and follow her on Instagram! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

Have you ever wondered who does the design work for the fictional worlds that we see in films or TV programs? You know, the old fashioned letters, or a historical telegram, or maybe a brand for a business, or packaging for products. Today on the podcast it is such a treat for me to chat to Annie Atkins. Annie is a designer and prop maker for film and television, and she is particularly known for her work on various Wes Anderson films, including the Grand Budapest Hotel. We chat about how Annie struggled creating brands when she worked for an advertising agency, but how she got good at it when designing fictional brands for film. We talk about how she has diversified her income, the things that went wrong in her work, and the Reddit threads dedicated to that, and also how Annie Annie had planned to give up her career in graphic design, but then almost accidentally stumbled across this area of design that she loves. I had so much fun chatting to Annie, and I think you're really going to enjoy this episode, but I would love to hear what you think, so come and find me on Instagram, I'm always there at @LizMMosley, or I recently have started an Instagram for the podcast, which is @buildingyourbrandpodcast. So come and let me know on either of those, what you thought of the episode, and I hope you enjoy it. Episode highlights: 02:50 Annie's Journey into Film Design 07:54 Challenges and Learning in Design 10:11 The Impact of AI on Design 19:17 Creating Fictional Brands for Film 23:56 Embracing Familiarity Over Originality in Film 25:13 Dealing with Criticism and Mistakes Thanks to Studio Cotton for sponsoring this episode. Don't forget to check out Annie online and follow her on Instagram! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

I've talked before about creativity and the importance of experimenting in your business, and it's something I've prioritised in my own work. So today's episode with illustrator and creative explorer Ben Tallon is a real treat as we dive into the multifaceted nature of creativity. We explore how creativity isn't limited to traditional artistic endeavors and Ben shares his journey of 16 years as a freelance illustrator and his passion for creativity in various forms, from setting up music companies to podcasting. We also talked about the importance of creativity in daily activities, how adversity can spur creative growth, and the potential impact of AI on the creative industry. If you want practical tips on how to nurture your creative spirit in everyday life, you'll love this episode. Episode highlights: 04:05 Defining Creativity Beyond Artistry 06:21 The Role of Creativity in Problem Solving 21:21 Reconnecting with Childlike Imagination 29:32 Balancing Work and Play Thanks to Studio Cotton for sponsoring this episode. Don't forget to check out Ben online and follow him on Instagram! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

In this episode of the podcast, I'm joined by Laura Jane Barnes, a creative business strategist with a passion for Instagram. Laura shares her journey from a fine art portraiture artist to corporate and eventually to her current role where she helps businesses grow sustainably on Instagram. We chat about her viral song, 'It costs that much 'cos it takes me f@@king hours!' and creating engaging content. Laura shared her tips for revitalizing your love for creating content, the importance of foundational marketing skills, and how to stand out in a saturated market. We also explore her experiment with a secret business to prove that it's possible to grow from scratch without leveraging an existing audience. This chat is packed with inspiration and practical advice for all you small business owner's looking to fall back in love with Instagram! Episode highlights: 09:42 Adapting to Social Media Changes 12:46 Engagement and Content Creation Strategies 25:52 Mastering the Art of Hook 29:57 Going Viral: The Ups and Downs Thanks to Studio Cotton for sponsoring this episode. Don't forget to check out Laura online and follow her on Instagram! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

Okay, I haven't talked about it for a while so you might've forgotten (!) but remember that time I went viral on TikTok? Well since then I've been woefully absent on the app so I thought it was finally time to focus on it and there's no better way to do that than dedicating an episode of Building Your Brand to it! So in today's episode I chat with personal branding and Boudoir photographer & TikToker Tigz Rice who grew her following to 100k in less than a year! We discuss their experiences going viral and some of the challenges maintaining a presence on the platform. Along the way we covered strategies for content creation and growth on social medi and leveraging different platforms for brand success. If you think TikTok isn't for you, this episode will change your mind! Episode highlights: 06:12 Tigz's TikTok Success Story: From Lurker to Influencer 11:36 Content Strategy and the Impact of Virality on Business 19:21 The Debate on Faceless Branding: Authenticity vs. Anonymity 25:14 Building Confidence for the Camera 27:41 Exploring Self-Photography and Virtual Shoots 30:16 The Importance of Posing and Photographer Relationships 35:45 Outsourcing and Managing Social Media 39:22 Navigating Platform Uncertainty and Embracing Owned Spaces 41:09 Diving into TikTok: Strategies and Community Building Thanks to Studio Cotton for sponsoring this episode. Don't forget to check out Tigz online and follow her on TikTok If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

I don't even need to ask if you've ever felt overwhelmed in your busiuness because I am 99% sure we ALL have. You might even be feeling, like me, a little bit overwhelmed right now. If so, today's guest Louise Miller, a Productivity Mentor and the host of The Unfrazzled Podcast, is here to soothe your worries and empower you to feel less frazzled. I loved hearing Louise's practical takes on dealing with tasks, setting clear goals and creating space for rest and mental space to foster creativity. We also talked about how to say 'no' which is something we all need to do more! Mentioned in the episode: The Progress Cycle: A Framework for Growth How to find joy when times are tough with Sophie Cliff (podcast episode) From frantic and frazzled to focus and flow - an intervention Make It Happen Club Episode highlights: 02:43 Identifying and Tackling the Root Causes of Overwhelm 12:13 Finding Your Business Rhythm and Embracing Rest 23:52 Creating Space for Decision-Makin 26:56 The Fear of Failure and Embracing Experimentation 32:13 Mastering the Art of Saying No 32:53 The Progress Cycle: A Framework for Growth Don't forget to check out Louise online and follow her on LinkedIn! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

I had a bit of a lightbulb moment the other day when I realised that I've never dedicated zand podcast episode to packaging design, despite the fact it's SUCH a big part of branding design. That's why I spoke to today's guest, packaging designer Beatrice Menis. Beatrice's enthusiasm for packaging design oozes out of her and you can just tell that she absolutely loves it. Today's chat was so great, and her tips are so applicable to service based businesses too. I loved chatting to Beatrice and I really hope you enjoy the episode as well. Referenced in the episode: Reddit thread about packaging Nikki Supply Co Hannah Isted Liquid Death Business Class course Tropicana packaging failure Beatrice's Back of Pack Skillshare class Beatrice's Pinterest board for Back of Pack Episode highlights: 07:03 The Impact of Packaging Design on Businesses 13:01 Common Mistakes in Packaging Design 27:09 Creative Packaging Ideas for Small Businesses 29:23 Applying Packaging Principles to Service-Based Businesses Don't forget to check out Beatrice online and follow her on Instagram! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

We are often told that scaling our business is a goal we should all aspire to. But growing a large team, or an agency isn't the only way to achieve your goals as freelance content and SEO strategist Beth Gladstone explains in our chat. We chatted about Beth's journey of accepting the freelancer identity amidst societal pressures to scale up and the realisation that success can be achieved while actively scaling down. Beth shares her insights from her marketing career, discussing the transition from being wary of the 'freelancer' label to embracing it as a source of pride and success and we delve into how freelancers can still grow as a company of one. It's a really interesting perspective and I hope you enjoy it as much as I did! Referenced in the episode: Company of One by Paul Jarvis Scaling your business from solopreneur to agency with Kristy Campbell Episode highlights: 01:39 Navigating Identity and Labels in Freelancing 03:38 The Freelancer's Advantage: Personal Touch and Value 10:17 (ADVERT) Marketing Magic: Leveraging AI for Business Growth 11:33 Redefining Success and Scaling as a Freelancer 15:49 Lean Business Strategies: Efficiency Over Expansion 23:26 Marketing Yourself as a Company of One 25:33 The Power of Personal Branding and Authentic Marketing 35:14 Defining Success on Your Own Terms Thanks to Marketing Magic for sponsoring this episode. Don't forget follow Beth on Instagram! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

Today's episode is a chat with business and mindset coach Nicola Charlotte who generously shared her strategies for buidling freedeom and flexibility into your business by attracting dream clients, restructuring businesses for passive income, and diversifying income streams. Nicola shared her insight on building a business that supports a desired lifestyle without compromising freedom, the importance of personal branding and storytelling in attracting clients, and practical tips for creating content that builds credibility and nurtures relationships organically. We also chatted about the challenge of passive programs, the implications of AI and personal touch in standing out. Nicola also provided some really practical advice on planning and executing the development of new income stream which was so helpful. Grab a cuppa and dive in..... Episode highlights: 05:54 Finding the dream client 12:04 How to share yourself authentically without sharing all of yourself 24:26 Is passive income really 'passive'? 30:37 How niching down helps your business Thanks to Marketing Magic for sponsoring this episode. Don't forget to check out Nicola's podcast and follow her on Instagram! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

Despite visual branding being my bread and butter, I've rarely talked about it onb the podcast. So I've rectified that with this juicy chat with designer and educator Hannah Bacon. We dive deep into the definition of branding: Hannah shares her unique perspective on branding as a business's 'clothes' and the significance of consistency in visual elements to avoid customer confusion and strengthen brand recognition. As ever, I manage to stumble upon another juicy challenge (!) so grab a coffee and jump into our chat. Episode highlights: 03:35 The Importance of Branding for Small Businesses 10:32 When to Invest in Branding: Insights for Startups 21:22 Common Mistakes in Visual Branding and How to Avoid Them 25:53 Embracing Your Unique Aesthetic in Design 28:38 The Challenge of Maintaining Brand Consistency 37:26 Exploring Creativity with Two-Hour Branding Challenges Thanks to Marketing Magic for sponsoring this episode. Don't forget to check out Hannah online and follow her on Instagram! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

It's an episode in the wild today as I record on the go with my roving microphones from OFFF Barcelona with freelance illustrator Carina Lindmeier. I was really excited to chat to Carina all about how people can use illustration in their branding, which I think is often really overlooked way to add creativity and consistency to your brand. We chat about the versatility and emotional depth illustrations add to branding, particularly how it conveys brand personality, connects across languages, and engage audiences, Don't worry if that all sounds overwhelming because we also explain the practicalities, like working with illustrators, the impact of using icons or mascots, and unique ways to use illustrations beyond websites to surprise and delight your audience! Episode highlights: 01:45 The Emotional Connection of Illustration 03:18 Illustration: A Tool for Brand Personality and Accessibility 06:37 Diving Into the Creative Process and Tools 10:43 Finding and Working with the Right Illustrator Thanks to Marketing Magic for sponsoring this episode. Don't forget to check out Carina online and follow her on Instagram! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

Without veering into toxic positivity, todays episode is all about the power of being kind! I chat with my pal watercolour illustrator Imogen Partridge about how kindness and support have helped her become a cheerleader of small businesses. Among many juicy tangents we chat about the impact and repercussions of comparisons and negativity online, the challenges that come with showing up online and the importance of aligning with your values and intentions. Episode highlights: 01:54 The Impact of Kindness and Support 06:38 Dealing with Comparison and Jealousy 15:04 The Dilemma of Free vs Paid Content 20:59 Building a Supportive Community 25:57 The Role of Kindness in Business Decisions Thanks to Penfold for sponsoring this episode. Don't forget to check out Imogen online and follow her on Instagram! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written by me and produced by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

Sometimes I get to dive into some really deep conversations on this podcast and today I'm chatting about about the personal growth and inner work essential for running a creative business with illustrator and designer Emily Wylde. We talked about Emily's journey of starting her own business during the pandemic, the importance of having honest conversations with ourselves, and the impact of therapy and coaching on personal and business growth. And we touched on the challenges of putting work online, dealing with red flag clients, and the significance of authenticity (beyond the buzzword!) I really hope that you enjoy this more introspective chat and take on building brands today. Episode highlights: 05:58 Embracing Authenticity and Vulnerability in Brand Building 09:27 Navigating Client Relationships and Building Resilience 13:01 The Healing Journey of Embracing Your Inner Child 15:26 Authenticity in Business: Beyond the Buzzword 20:20 Finding Your Unique Path and Defining Success on Your Own Terms 33:40 The Impact of Comparison and Cultivating a Mindset of Experimentation Thanks to Marketing Magic for sponsoring this episode. Don't forget to check out Emily online and follow her on Instagram! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

I've talked a lot about values and brand values on this podcast. And recently I've had some situations in my business where my values have been put to the test, leading me to make decisions that others might disagree with. And so, when I asked who would be the best person to talk to me about this, everyone told me to talk to Keri Jarvis. Keri is a developmental coach, intersectional feminist, charity co-founder and community activist and through her work she's helped lots of people to imagine a world where they can run their business with integrity. This was such a rich conversation and, for me personally, it was a really helpful one to have. Episode highlights: 02:56 The Consequences of Misalignment with Brand Values 05:52 The Journey of Self-Awareness and Value Alignment 11:17 The Impact of Social Media on Business Values 16:59 The Role of Change and Growth in Business Values 22:16 The Challenge of Balancing Personal Passion and Business Needs Thanks to Penfold for sponsoring this episode. Don't forget to check out Keri online and follow her on Instagram! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

One of the best things about having my own podcast is having an excuse to talk to my design and illustration heroes. Remember that rejection challenge that I've been wanging on about Well, Jessica Hish has been at the top of my dream guest list ever since I started the podcast three years ago, and last year I plucked up the courage to ask her. Jessica has always been so open and transparent about her career, from her creative process, to pricing work, to running businesses with three kids, to the highs and lows of running two retail shops in her hometown, and she very generously shares a lot of that reality with us in this episode today, too. I hope you enjopy the episode as much as we loved recording it. Episode highlights: 00:00 Meet Jessica Hische: A Design and Illustration Icon 01:38 The Power of Procrastiworking and Passion Projects 05:39 Redefining Work-Life Balance and Creative Fulfillment 10:05 Navigating Parenthood and Creative Pursuits 14:18 Achieving Success and Finding Satisfaction in Work 25:05 The Unique Challenges and Joys of Running Retail Stores Thanks to Marketing Magic for sponsoring this episode. Don't forget to check out Jessica online and follow her on Instagram! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

It's the return of friend of the podcast and newly published aurthor Hannah Isted! As her friend, I am so proud and as a podcast host I can't wait to talk about the process of writing a book because it's something I know lots of you want to do too. In this episode we talk all about how Hannah applied her inimitable style of breaking big things into small, manageable chunks and how she used that to write a book AND deliver it to the piublishers early! It's not all about writing a book though because we talked about how marketing your business can be done in a way that truly works for you (in ten minutes a day, of course!) Episode highlights: 03:44 Realistic Expectations: Strategies for Achievable Consistency 18:25 Accountability and Mindset: Finding Support and Overcoming Blocks 25:41 The Power of 10-Minute Marketing 32:22 Leveraging Challenges for Skill Improvement 34:15 The Journey to Becoming a Published Author Mentioned in the episode: Join The Best 90 Days Ever membership (aff link) Buy The Best 90 Days Ever book Alison Jones 10-Day Book Proposal Challenge (aff link) Thanks to Adobe Express for sponsoring this episode. Don't forget to check out Hannah online and follow her on Instagram! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

Today on the podcast, my guest is the Senior Director of Creative for EMEA at Getty Images and iStock Jacqueline Bourke. Alongside her team of researchers, art directors and curators Jacqueline is responsible for producing visual insights and imagery and video creation that's been used in award winning, advertising, design, and editorial. We chatted all about how small business owners can make the most of stock images and videos to tell stories that are really important for them. Jacqueline gave great tips for finding the right images and videos, and we talked about why video is such an important medium for marketing. If you need a great reminder of how to use imagery for your brand, this episode's for you. Episode highlights: 02:44 The Power of Video in Marketing 13:49 Creating Authentic Video Content for Your Brand 17:33 Navigating the World of Stock Imagery and Video 22:28 Addressing Bias and Embracing Diversity in Visuals 27:11 Innovative Strategies for Standing Out in Marketing See how your brand can use iStock photos and videos. Check out Getty Images and iStock's Creative Insights page Here's the link to Irish Pub Christmas campaign mentioned If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

You might remember that back in January on Building Your Brand I shared my 2024 goals, one of which was to be able work with my close friend Lois more, as outsourcing a part of my business to her in 2023 worked so well for us both. Well, today you can hear from multi-disciplinary artist and designer Lois Seco about how she thinks it's all going! Outsourcing is something a lot of small business owners have to navigate and it's not always the easiest so we thought that we would chat about our experience and what we've learned working together over the last year. Episode highlights: 02:00 The Art of Delegation and Overcoming Bottlenecks 07:03 The Importance of Communication and Boundaries in Business 07:38 The Value of Trust and Mutual Respect in a Working Relationship 21:57 Setting Boundaries 24:41 The Role of Clarity in Relationships 27:32 Choosing the Right People to Work With 42:06 Embracing Rejection and Failure Referenced in the episode: 2024 Goal Setting with Hannah Isted Culture is your brands cornerstone with Katie Elliott Don't forget to check out Lois online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

Something I'm guilty of neglecting is my website copy, even though I know it's such an integral part of my branding. So I was thrilled to pick Website Messaging Strategist + Copywriter Alice Brown's brains on how to improve my website copy (and all of yours too!) In today's episode Alice shares the reason why your website copy might feel 'off' and what to do about it in simple, practical terms. We talk about the significance of having an authentic and unique brand voice to sound more human and relatable. Ultimately, this episode will encourage you to experiment with your web copy and write it in a way that feels good for your brand. Episode highlights: 01:10 The Impact of Website Copy on Business 03:37 The Challenges of Writing Website Copy 17:56 The Power of Personal Branding in Copywriting 38:17 Understanding Different Types of Decision Makers 40:33 Improving Your Website Copy: Practical Tips Mentioned in the episode: Alice's free guide for collecting customer feedback: https://www.alicewritescopy.com/liz Don't forget to check out Alice online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

A theme of this podcast is how to build a brand in a way that feels good to you and true to your personality, and that always encapsulates more than just designing a great logo. Today I'm excited to chat to client experience expert Fran Smith about how to elevate your client experience to grow a community of loyal fans (who'll ultimately do your marketing for you!) We had such a great chat and I was particularly excited about all the amazing tips Fran shared. So have a listen, come and let us know what you think, and I hope you enjoy hearing about a different aspect of branding. Episode highlights: 03:30 The Impact of Communication Style on Brand Perception 14:42 Creating a Consistent Brand Across All Touchpoints 16:36 Surprise and Delight: Elevating the Client Experience 25:56 The Art of Handling Customer Complaints 41:53 The Importance of Setting Expectations in Client Experience Thanks to iStock for sponsoring this episode. Don't forget to check out Fran online and follow her on Instagram! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

I have a complicated relationship with AI. On the one hand I see the time saving benefits of it, and on the other, I worry about the problematic outcomes with tools like generative AI. So I was so happy to chat with the founder and CEO of IncluedAI, Joyann Boyce. IncluedAI is software designed to help marketing teams reduce bias, protect brand reputation and reach wider audiences so, as you can imagine, Joyann knows a thing or two about AI! We talked about how AI models are trained and how to combat the 'untrained puppy' nature of AI as we strive for more inclusive marketing. We discuss the challenges in eliminating inherent biases in society, the role of AI in checking language for biases, and the potential risks and benefits of using AI in marketing and business operations. Episode highlights: 02:30 The Challenges of Inclusive Marketing for Small Businesses 04:54 The Importance of Language in Inclusive Marketing 17:11 The Role of AI in Inclusive Marketing 25:18 The Value of Art and Creativity in a Capitalist Society 26:29 The Role of AI in Creative Industries 43:13 The Future of Language in an Inclusive Society Referenced in the episode: Joyann's podcast: Marketing Made Inclusive Joyann's YouTube Channel Thanks to iStock for sponsoring this episode. Don't forget to check out Joyann online and follow her on Instagram! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

So many of my clients small businesses come about in the most interesting way so today I want to share how Rebecca Aning-Brown went from medicine to running her own successful flower farming business, Silver Grey Foliage. I've worked with Rebecca for two years now, collaborating on a wide range of branding projects and we've developed a really great working relationship so I wanted to pick her brains on her journey. We discuss the evolution of her business, her investments in professional branding, photography and a website, and the impact they had on her business as well as how she chooses the people she works with. If you'd love an insight into how branding practically impacts your business this is the perfect episode to dive into! Episode highlights: 02:53 The Importance of Photography in Business 04:12 Choosing the Right People to Work With 16:43 The Importance of Strategic Investments 19:20 The Role of Branding in Business Efficiency 26:36 The Impact of Authentic Marketing Referenced in the episode: Rebecca's courses for flower farmers Rebecca's podcast Mulch Joanne Crawford Photography Studio Cotton Website Design Thanks to iStock for sponsoring this episode. Don't forget to check out Rebecca online and follow her on Instagram! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

Every so often an episode comes up that's harder to categorise, usually because the conversation is so rich and full of twists and turns and this episode is one of them! In today's episode I interview Kieron Lewis, a freelance graphic designer, speaker, and Adobe Live host about his transition to freelance work during the pandemic and his ongoing efforts towards community building and advocacy in South London. We explore the importance of representation in the creative field and how Kieron's upbringing uniquely positioned him to seek out advocacy for the graphic designers of the future. We also chatted about how we tackle criticism, navigating professional obstacles, and the influence of personal values in our design work. Additionally, he discusses his maintaining meaningful relationships and the importance of an effective online presence in building a strong brand. Episode highlights: 02:40 The Importance of Networking and People Skills 05:25 Giving Back to the Community through Talks and Workshops 17:06 The Role of Constructive Criticism and Feedback in Career Growth 32:02 Marketing your Work Online Thanks to iStock for sponsoring this episode. Don't forget to check out Kieron online and follow him on Instagram! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

In this episode, we discuss the role of social media in our businessese and talk about how we really feel about using it all.....including X (which Liz still hates saying!) We share our tips for how to improve engagement by making content fun, informative, and approachable and dig into why having a 'hero' platform is great for marketing. If you've fallen out of flow with social media (particularly Instagram!) this is the perfect episode to get stuck into. Episode highlights: 01:55 The Role of LinkedIn in Social Media Marketing 03:19 The Impact of Social Media on Personal Life 06:27 The Importance of Engagement on Social Media 16:16 The Role of Social Media in Business Growth 17:45 Strategies to Improve Social Media Experience 28:40 A Debate: Focusing on One Platform vs. Multiple Platforms Thanks to iStock for sponsoring this episode. Don't forget to check out Hannah online and pre order her book! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written & hosted by me and produced by Lucy Lucraft.

In this episode, Hannah and I share the things we've learned the hard way while running our businesses. From inefficient manual tasks that could have been automated, to the importance of setting clear boundaries with clients and learning to trust your gut. This is an honest and funny episode from two imperfect business owners! Episode highlights: 02:31 Importance of Communication in Business 04:28 Dealing with Difficult Clients 09:09 The Importance of Branding and Logo Design 15:04 The Power of Reusing Content 16:54 The Art of Selling: Regularly Telling People What They Can Buy 20:20 The Magic of Automation in Business 24:57 Setting Boundaries with Clients Thanks to iStock for sponsoring this episode. Don't forget to check out Hannah online and pre order her book! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written & hosted by me and produced by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

You all know I LOVE a challenge and so does Hannah, so in this episode of our mini series we discuss why. We chat about the various challenges we've tried and how they've impacted our businesses, even when we've given up! From boosting creativity, growing a skill and making habits stick we want to show you how fun setting a challenge can be for your business (or yourself!) If you want to join us in setting a challenge, drop us a DM on Instagram so we can cheer you on! We've also created a new challenge which you can join in with - we are going to do talking stories on Instagram every day in February to be more visible and help people get to know us. If you want to join us and get 29 prompts - sign up here. Highlights: 01:08 Discussing Past Challenges and Their Impact 03:28 The Rejection Challenge and Its Outcomes 04:51 Exploring Future Challenge Ideas 06:42 The Science Behind Habit Formation and Challenges 14:03 The Fun Aspect of Challenges and Community Building Thanks to iStock for sponsoring this episode. Don't forget to check out Hannah online and pre order her book! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written & hosted by me and produced by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

Every so often I like to mix things up with the podcast, which is why I decided to kick off 2024 with a fun Building Your Brand mini series where I chat to my pal Hannah Isted about the things work wives chat about! We decided to start off by talking about how we go about setting goals for the year (without getting overwhelmed!) With a particular focus on the processes of goal setting, we're super honest about our 'why' along with the things that haven't quite worked in previous years. As an added bonus, we delve into the sub-goals needed to get to our big goals and explore the concept of having a 'word of the year' to gently guide us through the year. Highlights: 01:02 The Process of Setting Goals 02:34 The Importance of Flexibility in Goal Setting 03:17 The Concept of 'Word of the Year' in Goal Setting 05:21 Sharing OUR Goals for the Year 06:24 Breaking Down Goals into Actionable Steps 07:27 The Benefits of Regular Goal Setting Throughout the Year 11:53 The Importance of Being Open to Change in Goal Setting Thanks to iStock for sponsoring this episode. Don't forget to check out Hannah online and pre order her book! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written & hosted by me and produced by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

I often seek out guests who are doing things a little differently because I think it's so important to show there's not just one way to do things. Today's guest is an award winning content creator, speaker, accountant and founder of accountancy firm Accountant She Rachel Harris. Rachel shares her journey of taking social media by storm, building her successful personal brand and co-running the fastest-growing accountancy firm in the UK with her husband. She discusses the strategic approach she took to brand and content development, along with the importance of personal branding in reaching the right audience and potential employees. Rachel also highlights the importance of core values in creating a brand culture and driving a business. It's a really motivating episode which gave me so much food for thought and I hope you'll feel the same! Check out Adobe Express featured in today's episode Episode highlights: (03:08) The Growth of Rachel's Accountancy Practice (04:27) The Intersection of Finance and Personality (05:33) The Strategy Behind Rachel's Disruptive Approach (07:59) The Impact of Rachel's Personal Brand on Her Business (22:25) Breaking Stereotypes in Accountancy (22:33) The Power of Diverse Workforce and Content Creation (25:06) The Journey of Establishing Core Values (28:31) The Influence of Branding on Staff and Client Attraction This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review! Don't forget to check out Rachel online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you.