Building your Brand

Today on the podcast, my guest is the Senior Director of Creative for EMEA at Getty Images and iStock Jacqueline Bourke. Alongside her team of researchers, art directors and curators Jacqueline is responsible for producing visual insights and imagery and video creation that's been used in award winning, advertising, design, and editorial. We chatted all about how small business owners can make the most of stock images and videos to tell stories that are really important for them. Jacqueline gave great tips for finding the right images and videos, and we talked about why video is such an important medium for marketing. If you need a great reminder of how to use imagery for your brand, this episode's for you. Episode highlights: 02:44 The Power of Video in Marketing 13:49 Creating Authentic Video Content for Your Brand 17:33 Navigating the World of Stock Imagery and Video 22:28 Addressing Bias and Embracing Diversity in Visuals 27:11 Innovative Strategies for Standing Out in Marketing See how your brand can use iStock photos and videos. Check out Getty Images and iStock's Creative Insights page Here's the link to Irish Pub Christmas campaign mentioned If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

You might remember that back in January on Building Your Brand I shared my 2024 goals, one of which was to be able work with my close friend Lois more, as outsourcing a part of my business to her in 2023 worked so well for us both. Well, today you can hear from multi-disciplinary artist and designer Lois Seco about how she thinks it's all going! Outsourcing is something a lot of small business owners have to navigate and it's not always the easiest so we thought that we would chat about our experience and what we've learned working together over the last year. Episode highlights: 02:00 The Art of Delegation and Overcoming Bottlenecks 07:03 The Importance of Communication and Boundaries in Business 07:38 The Value of Trust and Mutual Respect in a Working Relationship 21:57 Setting Boundaries 24:41 The Role of Clarity in Relationships 27:32 Choosing the Right People to Work With 42:06 Embracing Rejection and Failure Referenced in the episode: 2024 Goal Setting with Hannah Isted Culture is your brands cornerstone with Katie Elliott Don't forget to check out Lois online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

Something I'm guilty of neglecting is my website copy, even though I know it's such an integral part of my branding. So I was thrilled to pick Website Messaging Strategist + Copywriter Alice Brown's brains on how to improve my website copy (and all of yours too!) In today's episode Alice shares the reason why your website copy might feel 'off' and what to do about it in simple, practical terms. We talk about the significance of having an authentic and unique brand voice to sound more human and relatable. Ultimately, this episode will encourage you to experiment with your web copy and write it in a way that feels good for your brand. Episode highlights: 01:10 The Impact of Website Copy on Business 03:37 The Challenges of Writing Website Copy 17:56 The Power of Personal Branding in Copywriting 38:17 Understanding Different Types of Decision Makers 40:33 Improving Your Website Copy: Practical Tips Mentioned in the episode: Alice's free guide for collecting customer feedback: https://www.alicewritescopy.com/liz Don't forget to check out Alice online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

A theme of this podcast is how to build a brand in a way that feels good to you and true to your personality, and that always encapsulates more than just designing a great logo. Today I'm excited to chat to client experience expert Fran Smith about how to elevate your client experience to grow a community of loyal fans (who'll ultimately do your marketing for you!) We had such a great chat and I was particularly excited about all the amazing tips Fran shared. So have a listen, come and let us know what you think, and I hope you enjoy hearing about a different aspect of branding. Episode highlights: 03:30 The Impact of Communication Style on Brand Perception 14:42 Creating a Consistent Brand Across All Touchpoints 16:36 Surprise and Delight: Elevating the Client Experience 25:56 The Art of Handling Customer Complaints 41:53 The Importance of Setting Expectations in Client Experience Thanks to iStock for sponsoring this episode. Don't forget to check out Fran online and follow her on Instagram! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

I have a complicated relationship with AI. On the one hand I see the time saving benefits of it, and on the other, I worry about the problematic outcomes with tools like generative AI. So I was so happy to chat with the founder and CEO of IncluedAI, Joyann Boyce. IncluedAI is software designed to help marketing teams reduce bias, protect brand reputation and reach wider audiences so, as you can imagine, Joyann knows a thing or two about AI! We talked about how AI models are trained and how to combat the 'untrained puppy' nature of AI as we strive for more inclusive marketing. We discuss the challenges in eliminating inherent biases in society, the role of AI in checking language for biases, and the potential risks and benefits of using AI in marketing and business operations. Episode highlights: 02:30 The Challenges of Inclusive Marketing for Small Businesses 04:54 The Importance of Language in Inclusive Marketing 17:11 The Role of AI in Inclusive Marketing 25:18 The Value of Art and Creativity in a Capitalist Society 26:29 The Role of AI in Creative Industries 43:13 The Future of Language in an Inclusive Society Referenced in the episode: Joyann's podcast: Marketing Made Inclusive Joyann's YouTube Channel Thanks to iStock for sponsoring this episode. Don't forget to check out Joyann online and follow her on Instagram! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

So many of my clients small businesses come about in the most interesting way so today I want to share how Rebecca Aning-Brown went from medicine to running her own successful flower farming business, Silver Grey Foliage. I've worked with Rebecca for two years now, collaborating on a wide range of branding projects and we've developed a really great working relationship so I wanted to pick her brains on her journey. We discuss the evolution of her business, her investments in professional branding, photography and a website, and the impact they had on her business as well as how she chooses the people she works with. If you'd love an insight into how branding practically impacts your business this is the perfect episode to dive into! Episode highlights: 02:53 The Importance of Photography in Business 04:12 Choosing the Right People to Work With 16:43 The Importance of Strategic Investments 19:20 The Role of Branding in Business Efficiency 26:36 The Impact of Authentic Marketing Referenced in the episode: Rebecca's courses for flower farmers Rebecca's podcast Mulch Joanne Crawford Photography Studio Cotton Website Design Thanks to iStock for sponsoring this episode. Don't forget to check out Rebecca online and follow her on Instagram! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

Every so often an episode comes up that's harder to categorise, usually because the conversation is so rich and full of twists and turns and this episode is one of them! In today's episode I interview Kieron Lewis, a freelance graphic designer, speaker, and Adobe Live host about his transition to freelance work during the pandemic and his ongoing efforts towards community building and advocacy in South London. We explore the importance of representation in the creative field and how Kieron's upbringing uniquely positioned him to seek out advocacy for the graphic designers of the future. We also chatted about how we tackle criticism, navigating professional obstacles, and the influence of personal values in our design work. Additionally, he discusses his maintaining meaningful relationships and the importance of an effective online presence in building a strong brand. Episode highlights: 02:40 The Importance of Networking and People Skills 05:25 Giving Back to the Community through Talks and Workshops 17:06 The Role of Constructive Criticism and Feedback in Career Growth 32:02 Marketing your Work Online Thanks to iStock for sponsoring this episode. Don't forget to check out Kieron online and follow him on Instagram! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

In this episode, we discuss the role of social media in our businessese and talk about how we really feel about using it all.....including X (which Liz still hates saying!) We share our tips for how to improve engagement by making content fun, informative, and approachable and dig into why having a 'hero' platform is great for marketing. If you've fallen out of flow with social media (particularly Instagram!) this is the perfect episode to get stuck into. Episode highlights: 01:55 The Role of LinkedIn in Social Media Marketing 03:19 The Impact of Social Media on Personal Life 06:27 The Importance of Engagement on Social Media 16:16 The Role of Social Media in Business Growth 17:45 Strategies to Improve Social Media Experience 28:40 A Debate: Focusing on One Platform vs. Multiple Platforms Thanks to iStock for sponsoring this episode. Don't forget to check out Hannah online and pre order her book! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written & hosted by me and produced by Lucy Lucraft.

In this episode, Hannah and I share the things we've learned the hard way while running our businesses. From inefficient manual tasks that could have been automated, to the importance of setting clear boundaries with clients and learning to trust your gut. This is an honest and funny episode from two imperfect business owners! Episode highlights: 02:31 Importance of Communication in Business 04:28 Dealing with Difficult Clients 09:09 The Importance of Branding and Logo Design 15:04 The Power of Reusing Content 16:54 The Art of Selling: Regularly Telling People What They Can Buy 20:20 The Magic of Automation in Business 24:57 Setting Boundaries with Clients Thanks to iStock for sponsoring this episode. Don't forget to check out Hannah online and pre order her book! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written & hosted by me and produced by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

You all know I LOVE a challenge and so does Hannah, so in this episode of our mini series we discuss why. We chat about the various challenges we've tried and how they've impacted our businesses, even when we've given up! From boosting creativity, growing a skill and making habits stick we want to show you how fun setting a challenge can be for your business (or yourself!) If you want to join us in setting a challenge, drop us a DM on Instagram so we can cheer you on! We've also created a new challenge which you can join in with - we are going to do talking stories on Instagram every day in February to be more visible and help people get to know us. If you want to join us and get 29 prompts - sign up here. Highlights: 01:08 Discussing Past Challenges and Their Impact 03:28 The Rejection Challenge and Its Outcomes 04:51 Exploring Future Challenge Ideas 06:42 The Science Behind Habit Formation and Challenges 14:03 The Fun Aspect of Challenges and Community Building Thanks to iStock for sponsoring this episode. Don't forget to check out Hannah online and pre order her book! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written & hosted by me and produced by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

Every so often I like to mix things up with the podcast, which is why I decided to kick off 2024 with a fun Building Your Brand mini series where I chat to my pal Hannah Isted about the things work wives chat about! We decided to start off by talking about how we go about setting goals for the year (without getting overwhelmed!) With a particular focus on the processes of goal setting, we're super honest about our 'why' along with the things that haven't quite worked in previous years. As an added bonus, we delve into the sub-goals needed to get to our big goals and explore the concept of having a 'word of the year' to gently guide us through the year. Highlights: 01:02 The Process of Setting Goals 02:34 The Importance of Flexibility in Goal Setting 03:17 The Concept of 'Word of the Year' in Goal Setting 05:21 Sharing OUR Goals for the Year 06:24 Breaking Down Goals into Actionable Steps 07:27 The Benefits of Regular Goal Setting Throughout the Year 11:53 The Importance of Being Open to Change in Goal Setting Thanks to iStock for sponsoring this episode. Don't forget to check out Hannah online and pre order her book! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written & hosted by me and produced by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

I often seek out guests who are doing things a little differently because I think it's so important to show there's not just one way to do things. Today's guest is an award winning content creator, speaker, accountant and founder of accountancy firm Accountant She Rachel Harris. Rachel shares her journey of taking social media by storm, building her successful personal brand and co-running the fastest-growing accountancy firm in the UK with her husband. She discusses the strategic approach she took to brand and content development, along with the importance of personal branding in reaching the right audience and potential employees. Rachel also highlights the importance of core values in creating a brand culture and driving a business. It's a really motivating episode which gave me so much food for thought and I hope you'll feel the same! Check out Adobe Express featured in today's episode Episode highlights: (03:08) The Growth of Rachel's Accountancy Practice (04:27) The Intersection of Finance and Personality (05:33) The Strategy Behind Rachel's Disruptive Approach (07:59) The Impact of Rachel's Personal Brand on Her Business (22:25) Breaking Stereotypes in Accountancy (22:33) The Power of Diverse Workforce and Content Creation (25:06) The Journey of Establishing Core Values (28:31) The Influence of Branding on Staff and Client Attraction This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review! Don't forget to check out Rachel online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you.

I can't quite believe it, but after over two years of podcasting we've made it to episode 100 of the Building Your Brand podcast! Thank you so much to all of you for joining me for this journey; it's been one of the BEST things I've ever done for my business and in today's episode I tell you why. In today's episode I invited my podcast producer Lucy Lucraft on, and in a twist of events, she is interviewing me! It's a really fun and open chat about how and why I started the podcast, what has surprised me along the way, and the benefits of starting a podcast. There's a lot of behind the scenes stuff about the podcast and we share some funny things that've happened over the past two years too. If you're a die hard Building Your Brand fan, you'll love this episode! And if you're someone who wants to understand the business benefits of starting a. podcast (or you want to explore how sponsorship works) this is the perfect episode to dive into. Referenced in the episode: Getting to grips with email marketing with Menekse Stewart Sales funnels simplified with Menekse Stewart Being a generalist could be the best business decision you make with Kyle Webster How to find joy when times are tough with Sophie Cliff Quitting social media profitably with Astrid Bracke The unexpected benefits of changing your career later in life with Lisa Congdon This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

As we're nearing the very last Building Your Brand episode of the year I've squeezed in a solo episode! This one is a little bit more personal as I reflect on 2023 and how it's been both exhausting AND my busiest year yet. It's really easy for us all to constantly look forward to our goals and feel frustrated we haven't yet reached them so I hope this episode helps you look back to see just how far you've come over the past twelve months. When I think back on 2023 I think my overall feeling is exhaustion. But I also had my most profitable year and worked with some amazing clients and brands too. And of course this podcast, my newsletter and Instagram have all been a highlight! If you need a reminder of how far you've come, this is the perfect episode. Check out Adobe Express featured in today's episode. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

How to deal with burnout as a small business owner might not be what you'd typically expect when you think about building your brand but it's something I felt so inspired to explore. Which is why I loved chatting to today's guest, Marloes, all about how she experienced burnout, tackled it head on and how she's rebuilding her career as a small business owner while in recovery. Whether you've experienced burnout or not I encourage you to dive in to today's episode as it's a must listen for all of us. Episode highlights: (04:08) Marloes initial experience of burnout (15:58) Why burnout happens (20:03) Creativity for creativities sake (28:46) Finding balance on social media Thanks to Marketing Magic for sponsoring this episode. Don't forget to check out Marloes online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

This week, I'm chatting to amazing Instagram and TikTok sensation, designer and founder of Pink Pony Creative Kristy Campbell who grew her business from a one-woman band to a thriving agency in three years! In the episode I picked Kristy's brains about how she's transitioned from working solo to leading a team, what struggles she's navigated and how her processes have evolved. Whether you are interested in building a team, already have one and want to see how to make it more efficient, or maybe you're content as you are this episode is packed full of honest and encouraging tips we could all use! Check out Marketing Magic featured in today's episode Don't forget to check out Kristy online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

Something I've been pondering recently is how, as content becomes more bland and generic due to the increased usage of AI, personal branding is going to become more important than ever before. Today on the podcast I am chatting to Christine Gritmon all about personal branding. Who should have one? How to get started? And how to make your personal brand work for you. We even cover the age-old dilemma of how many Instagram accounts you should have! I nodded along in agreement to so much of what Christine said in this episode, and I really hope you find it helpful too. Check out Marketing Magic featured in today's episode Don't forget to check out Christine online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

I love finding new ways to talk about branding and different aspects of it that I haven't covered before so in today's episode I'm chatting to Katie Elliott, an HR consultant who loves working with startup, micro and indie businesses. We chat about the culture of your business and how caring for your staff (or yourself if you're a solopreneur!) is part of building a strong and successful brand. Honestly, I love this topic and it was so interesting to chat to Katie about it. Katie also has a freebie that she's created called a Business Owner's Guide to Company Culture. I really hope you enjoy the episode and head over to Instagram and let us know what you think and let's carry on the conversation. I always love to hear from you. Check out Flodesk featured in today's episode Don't forget to check out Katie online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

Earlier in the year, I attended the Doing It For The Kids Meetup in London, and I started chatting about imposter syndrome and context collapse with someone I'd never met before. That person was my guest on today's episode, Leila Ainge, a psychologist, coach and management consultant. We discussed imposter syndrome (or phenomenon), why it happens and Leila shares advice on how to manage and work with your feelings of imposter syndrome. If you've been battling with imposter syndrome this is a great episode for you! Don't forget to check out Leila online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you. Check out Marketing Magic featured in today's episode. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

Public speaking was never something I tied to my branding but after my experience working with today's guest, public speaking coach Charlotte Lewis, I'm now a total convert. I got in touch with Charlotte to help me prepare for a closing keynote and, while she gave me a huge confidence boost and helped make my talk much better, I also left with a deep understanding of how our voice and physical presence impacts our branding. In the episode we talk about some really practical ways you can start to improve your public speaking and delve into the things that might be holding you back. It's a great episode for anyone wanting to feel more confident in their voice so dive in and let us know what you think! Check out PENFOLD featured in today's episode This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review! Don't forget to check out Charlotte online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you.

Today, I am welcoming creative director, designer and bestselling author Radim Malinic back to the podcast! With two new books out on topics very close to my heart, it was great to chat to him about the struggles of running your own creative business. As always, Radim is very honest and open and we chatted about the ups and downs and struggles that he's faced in his decades long creative career. From experiencing burnout to having therapy, we cover a whole host of experiences he's had so If you've ever felt alone in business this is the perfect episode to dive into. Mentioned in the episode From Strength to Strength by Arthur C. Brooks Buy Radim's books at November Universe Radim's previous episode of Building Your Brand A big thank you to today's episode sponsor Marketing Magic This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review! Don't forget to check out Radim online and while you're at it, come and say hello to me on my Instagram page! Can't wait to connect with you.

One of the things I feel super passionately about as someone who works with small business owners is that you can build a business that works for you and how your brain and your body work and not just do things cuz you see everyone else around you doing those things. In today's episode, I had an absolutely brilliant chat with Sara Tasker, who you might know online by her business name, Me and Orla. Sara runs a multi-six-figure business while dealing with multiple chronic illnesses, and we chat about how she's really consciously built a business that works around her illnesses and supports her in a way that a 9-5 just wouldn't do. We also chat about a whole bunch of mindset shifts that we've both had to make over the last 10 years. Sara's course, the Insta Retreat was one of the first online courses I ever took, and so I loved hearing about all the various ways that Sara makes money in her business, including through that course and what she is doing to grow her business while honoring the rest that she needs. Whether you have a chronic illness or not, this episode is a must-listen for small business owners. Don't forget to check out Sara online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you. Check out Marketing Magic featured in today's episode This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

This episode is SO exciting because it happened entirely due to my rejection challenge! I pitched renowned US based fine artist, illustrator and author Lisa Congdon earlier in the year and was so suprised when she said yes. Lisa is someone I've followed for almost a decade and have admired her approach to business so much I was desperate to talk to her about it. Lisa started her business in her 40s and we discussed her creative journey, the imposter syndrome that came with it and the (unexpected) benefits of starting a business later in life. The conversation is filled with wisdom and generosity from Lisa, and it's perfect if you want to gain insights into creativity, business, and embracing your unique path. Don't forget to check out Lisa online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you. Check out Marketing Magic featured in today's episode This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

If you enjoyed this episode please leave a 5* rating and review! Sustainability is such a buzzword, but what does it actually look like when it comes to marketing our businesses? In this episode I chat to Laura Ahearn, the director of Cardiff marketing agency Millrace Marketing about this exact topic! Laura's agency focuses on impactful campaigns for both people and the planet, and they recently became a certified B Corp. Tune in to learn how businesses can be more sustainable and understand what it means to be a B Corp and how you can focus on sustainability in your business too. Check out Marketing Magic featured in today's episode Join the conversation and share your thoughts with me via email or Instagram. This episode was written and produced by me and edited by Lucy Lucraft.

Today I chat with Senior Growth Marketer at Podia, Marc Thomas about my favourite topic, failure! In the episode (which was recorded IRL in a podcast studio) Marc opened up about his journey with failure and he shared some really practical tips on how to use it to move forward. It was such an interesting discussion which I found incredibly comforting as well as useful and I hope you enjoy it as much as I did. Check out Marketing Magic featured in today's episode Don't forget to check out Marc online and follow him on LinkedIn. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

If you haven't yet heard me talk about my rejection challenge then get ready for a deep dive into it as today I chat with online pal (and the inspiration behind the challenge) Katie Chappell. In 2019 Katie did a rejection challenge (politely called a 'no thank you' challenge) which transformed the way she works, leading to her working with her dream clients (Google, Brompton Bikes, Nespresso). This challenge completely inspired me to do something similar which was how the 100 rejections challenge was born earlier this year. Although neither of us reached 100 rejections, we both experienced a profound shift in our mindsets and hugely positive changes in our business too, both financially and mentally. If you want to know how embracing rejection could lead to serious change in your business this is the IDEAL episode to listen to. Don't forget to check out Katie online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

It's a return to normal Building Your Brand episodes and I'm kicking things off by sharing a few things I relearned following my summer break from the podcast and from client work. It's nothing groundbreaking but I wanted to share in case it resonated with any of you small business owners too! Let me know what you think and PLEASE pretty please leave the podcast a 5* rating and review on Apple Podcasts; doing so tells the algorithm the podcast is offering value and should be shown to more folk like you. And you'll have my endless love for life ;) I'll share my favourite reviews in a future episode so get your writing hats on! This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

Welcome to the Summer Mini Series where I revisit some of my favourite episodes. Listen to the original, full-length episode here. In this episode, I revisit my interview with managing director of independent branding and design studio Mother Design, Kathryn Jubrail who shared her wealth of knowledge about helping brands break through the sea of sameness and show their uniqueness. It's a great one to listen to if you struggle to see your USP and I hope you love it! Don't forget to check out Mother Design online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you. A big thanks to Adobe Express for sponsoring the Summer Mini Series. If you want a way to design on-brand graphics on the go download the app for free. This episode was written by me and produced by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

Welcome to the Summer Mini Series where I revisit some of my favourite episodes. Listen to the original, full-length episode here. Laura Pashby is a writer and a photographer who tells stories using words and photographs on her blog, her Instagram audience, for brands, and in magazines. Laura's mission is to show others how to share their stories in order to connect with others, and she does it so well I wanted to share this vintage episode twice! Don't forget to check out Laura's newsletter and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you. A big thanks to Adobe Express for sponsoring the Summer Mini Series. If you want a way to design on-brand graphics on the go download the app for free. This episode was written by me and produced by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

Welcome to the Summer Mini Series where I revisit some of my favourite episodes. Listen to the original, full-length episode here. In this bonus episode I chat with business and marketing strategist, podcast host, and monochrome enthusiast, Alice Benham! Alice is passionate about helping business owners to develop and implement the strategies and we chatted about that in today's mini-episode. Don't forget to check out Alice's podcast and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you. A big thanks to Adobe Express for sponsoring the Summer Mini Series. If you want a way to design on-brand graphics on the go download the app for free. This episode was written by me and produced by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

Welcome to the Summer Mini Series where I revisit some of my favourite episodes. Listen to the original, full-length episode here. Sahar is a Pinterest Marketing and Business Strategist on a mission to help impact driven women grow profitable businesses without sacrificing family and when she turned her hand to Pinterest a few years back she increased her traffic by 300%, reaching over 2 million monthly views on the platform a year later. In today's snapshot of the original episode, you'll hear me chat to Sahar about the unique difference Pinterest offers vs. Instagram. A big thanks to Adobe Express for sponsoring the Summer Mini Series. If you want a way to design on-brand graphics on the go download the app for free. Don't forget to check out Sahar online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you. This episode was written by me and produced by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

Welcome to the Summer Mini Series where I revisit some of my favourite episodes. Listen to the original, full-length episode here. Back in April 2021 I chatted with play theory expert Emma Worrollo aka A Playful Den. The journey to the adult-side is full of social conditioning and expectations which make us lose touch with our inner child and we forget how to play. But play can connect us to who we want to be, which is why Emma is so passionate about it. In this gem of a mini-episode we chat about how to resist turning all of our hobbies into business. Don't forget to check out Emma online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you. A big thanks to Adobe Express for sponsoring the Summer Mini Series. If you want a way to design on-brand graphics on the go download the app for free. This episode was written by me and produced by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

Welcome to the Summer Mini Series where I revisit some of my favourite episodes. Listen to the original, full-length episode here. In this episode, I chat with Bristol-based marketing & small business expert Aime Cox-Tennant who supports creative small biz owners at her Bristol-based marketing agency Studio Cotton. In this bonus episode we chat about why you should take blogging more seriously. Don't forget to check out Aime online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you. A big thanks to Adobe Express for sponsoring the Summer Mini Series. If you want a way to design on-brand graphics on the go download the app for free. This episode was written by me and produced by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

Welcome to the Summer Mini Series where I revisit some of my favourite episodes. Listen to the original, full-length episode here. Ola is a full-time family content creator and former Global Brand Partnerships Manager at TikTok. In the original episode, we chatted about how to stand out on Instagram and TikTok but I chose a snippet where Ola shares the importance of making your audience feel something. Don't forget to check out Ola online and follow her on TikTok. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you. A big thanks to Adobe Express for sponsoring the Summer Mini Series. If you want a way to design on-brand graphics on the go download the app for free. This episode was written by me and produced by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

Welcome to the Summer Mini Series where I revisit some of my favourite episodes. Listen to the original, full-length episode here. In this episode I am joined by SEO specialist, marketing nerd and creative business cheerleader, Menekse Stewart. We delve into lots of topics in the original episode but I chose a snippet where we chatted about why email marketing is so important for a small business. Don't forget to check out Menekse online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you. A big thanks to Adobe Express for sponsoring the Summer Mini Series. If you want a way to design on-brand graphics on the go download the app for free. This episode was written by me and produced by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

It's been a while since I did a solo episode, but I decided to record one ahead of my short podcast break. In the episode I talk about how and why I planned a podcast break, what I'll be doing and I share a few personal lessons I've learned recently. And I have a favour to ask! I've created a feedback form about the podcast to get to know you and make sure I'm giving you what you want. As a thanks from me, everyone who gives feedback will be entered into a competition to receive a little gift in the post. So if you would like to be entered to win a prize, it'll probably be a box of goodies from me in the post. Then just drop me an email after you've completed the form to podcast @ liz mosley.net and tell me that you did it. And then I'll choose a few people at random to send something to. By doing it that way, your email won't be connected to your feedback entry. Check out Flodesk featured in today's episode Referenced in the episode: Failed It, how to Turn Mistakes Into Ideas and Other Advice For Successfully Screwing Up by Eric Kessels. Rest is Resistance book The Rest Deck This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

I'm pretty sure we all want to make sure our businesses are culturally sensitive but it can feel a little overwhelming. Today I'm talking to designer and LinkedIn author, Nicte Cuevas, who I've been eager to record an episode with ever since we met last year in LA and discovered our shared passion for design, branding, and our Colombian heritage. We dive into ensuring our branding is inclusive and talk about how to create branding that is culturally sensitive and inclusive. It was truly enlightening to hear Nicte's perspective so, in my opinion, this episode is a must-listen! Don't forget to check out Nicte online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you. Check out Flodesk featured in today's episode This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

In today's episode, I chat with chronic illness coach and podcast host Alana Holloway who supports people to work with, not against their chronic illness to unlock the lives they want to live, and businesses they want to run. As someone who doesn't have a chronic illness, but runs a business with accessibility as one of my core values It was a really valuable conversation. I learned what my clients might need from me and how chronic illness could impact our work together. If you're a small business owner with a chronic illness keen to explore how to use it to improve your work/life balance this is a really juicy episode to dive into! Referenced in the episode: (podcast episode) Using words to show up authentically online with Suzy Darke Check out Alana's free quiz A big thank you to today's episode sponsor Flodesk (affiliate link) Don't forget to check out Alana online and listen to her podcast. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

For those of you who've been around a while, you'll know that before I focused solely on branding I used to run a stationery shop alongside my full-time job, selling at markets on weekends so I know just how hard running a product-based business can be. I'm really excited to share today's episode with retail expert, author of Tame Your Tiger and Resilient Retail founder Catherine Erdly who joined me to talk all things retail. We explore the hurdles that can consume product-based businesses if not addressed effectively. Even if you don't run a product-based business, there's plenty of thought-provoking advice in this episode that I found really helpful and hope you do too. If you're a business owner keen to take charge of your profit this is a great episode to get stuck into. Referenced in the episode: Tame Your Tiger by Catherine Erdley Fyre Festival on Netflix A big thank you to today's episode sponsor Flodesk (affiliate link) Don't forget to check out Catherine Erdly online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

In this episode, I chat with friend of the podcast, marketing expert and soon-to-be author Hannah Isted. We delve into how to get over the trap of creating what everyone else does, injecting personality into your brand and turning events into value-packed content. If you're burnt out trying to create consistent content and you need a helping hand, this is the episode for you. Don't forget to check out Hannah online, follow her on Instagram and sign up to her newsletter. While you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you. A big thank you to today's episode sponsor Flodesk (affiliate link) This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

In this episode, I chat with fellow branding designer, creative mentor, and founder of design studio Sarah Robertson, who runs her studio called These Are the Days. Sarah's expertise lies in supporting independent businesses with their strategy, styling, and storytelling to help them create brands that feel like home. We explored what it looks like to foster community and touch on the concept of community over competition, discussing its meaning to Sarah, as well as how to handle professional jealousy when it arises. Sarah's kind and gentle approach to her business is truly inspiring, and it was fascinating to chat with someone who has intentionally built a business that aligns with her values and needs. If you've felt lonely in business and wanted to create a community that nurtures and inspires you this is a really practical episode to dive into. Referenced in the episode: the #communityovercompetition hashtag on Instagram Andy Lambert's LinkedIn post Episode 43: Making the most of social media with Andy Lambert A big thank you to today's episode sponsor Flodesk (affiliate link) Don't forget to check out Sarah's community online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

In today's episode, we dive deep into the topic of money and how our business and personal finances are inextricably intertwined so I'm thrilled to have money coach Talia Loderick on the podcast to discuss the role of our emotions and beliefs in money-related behaviors. We cover a wide range of money struggles faced by individuals and business owners, and Talia provides practical advice on managing finances in a kind and holistic way. I found the conversation incredibly helpful, and I believe you will too. If you're seeking guidance on understanding your money mindset and finding a compassionate approach to money management, this episode is perfect for you. Don't forget to check out Talia online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you. A big thank you to today's episode sponsor Flodesk (affiliate link) This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

Trying to generate consistent income is what we all want for our small businesses and it's something I've been strategically focusing on over the years so it's the perfect topic to delve into on the podcast. In today's episode, I chat with Jeremy Mura, an award-winning logo and brand designer, YouTuber, and creator who generously shares how he's built his wealth through really diverse income streams. Jeremy shares valuable insights on why diversifying income is important and offers practical tips for those who are just starting out too. If you're looking to expand your income streams and gain valuable advice from someone who's already done it, this episode is a must-listen. Referenced in the episode: Gary Vee Sean Wes Pastor Chris Oyakhilome Don't forget to check out Jeremy online and follow him on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you. A big thank you to today's episode sponsor Flodesk (affiliate link) This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

In this episode of Building Your Brand, I interview my old boss Marksteen Adamson! Marksteen is a creative strategist who has work with brands, governments, countries, and charities on brand strategy and behavior and he loves a side project (or two). Marksteen shares his insights on the importance of passion projects alongside your work, drawing from his own experience creating impactful projects outside of his agency work. From supporting young men who've had tough starts in life to branding an entire country, Marksteen offers wisdom gained from a diverse range of experiences. Whether your side project is something large or small, brings you income or not this episode will give you the hope you need to keep going. Don't forget to check out Marksteen online and follow him on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you. Check out Birmingham Design Festival featured in today's episode This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

In this episode, I interview Meg Lewis, a designer, and educator who runs the studio The Meg Lewis Fun House, teaching workshops on personal branding, finding your style, and portfolio strategy. Meg chatted with me about building an authentic and impactful brand around your personality and style and how that can help to make the world a happier place. We discuss professionalism, dealing with negative comments online, and having a positive impact on the world. If you want your brand to feel more 'you' but don't know where to start this is the perfect episode. Don't forget to check out Meg's online and follow them on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you. Check out Birmingham Design Festival featured in today's episode This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

Get a notepad and pen for this episode because I guarantee you'll have a long list of things to do after you listen! Today I chat with photographer Anna Considine who shares some absolutely genius ways you can use that folder of brand photography images beyond your about me page. From using your images to getting PR for your biz to giving your newsletter a glow-up Anna's achievable tips more than proved how valuable brand photography is to your business. If you need a little boost of gentle motivation this is the perfect episode. Connect with Anna on Instagram. Connect with me on Instagram or learn more about my work here Referenced in the episode: Atomic Habits by James Clear Check out Birmingham Design Festival featured in today's episode This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

If you're a photographer wondering about the dangers of AI and how to use it safely, you'll definitely want to tune into today's episode with professional photographer Nick Dunmur who shares his insights and experiences. Nick discusses the potential pitfalls of relying too heavily on AI and offers practical tips for using it in a way that enhances your work without compromising your creative vision. If you're curious about how AI can help you improve your photography while avoiding its potential risks, this is the perfect episode. Find Nick on Instagram and LinkedIn. Referenced in the episode: Association of Photographers (AOP) This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

Lots of people will tell you that niching down is the easiest way to reach your target audience and grow a following relatively quickly. Well, you know I'm not the biggest fan of that advice and neither is my guest, renowned illustrator Kyle Webster who has achieved incredible things by purposely being a generalist. We talk about how being a generalist benefits your business and why you should embrace rejection as an opportunity, and not a closed door. If you're frustrated trying to find your perfect niche this is the perfect episode for you. Referenced in the episode: Sign up for Kyle's newsletter The Accidental Expert Kyle's website Instagram Thanks to today's sponsor Penfold. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

"If I listened to my childhood trauma rather than like who I am now and the confidence I have now, then no, I would never show on video either." That's what today's guest visibility coach Maddy Shine had to say about showing up online (even when it's scary). If you listened to my revelations about playing small and my struggles with visibility in last week's episode you'll know just how poignant today's conversation is and I loved hearing Maddy's wisdom If you're a small business owner feeling overwhelmed at being expected to do the thing and then TELL people about how you do the thing this episode will be comforting and so practical. Find Maddy on Instagram Join Maddy's Visible Vibes community Referenced in the episode: Alex Light Jameela Jamil Emma Thompson interview clip Episode 47 - How to cope with criticism This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

My experience with coaching has been varied with some great experiences and some, well, mediocre ones but I recently started following online business owner, TEDX speaker, author AND podcast host Theresa Heath-Wareing and knew I needed to get her unique take on the industry. It's quite a different episode as Theresa coaches me while you get to listen in! It's really out of my comfort zone as I'm normally the one asking the questions so be gentle! My hope is that you'll resonate with what comes up and find Theresa's guidance as transformative and helpful as I did. Let me know what you think! Referenced in the episode: Work with Theresa Follow Theresa on Instagram Thanks to today's sponsor The Best 90 Days Membership. (aff link) This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!