Building your Brand

In the past few years I've been increasingly doing more public speaking; at conferences, online summits, and on social media too. But I haven't always been as confident and today I want to lift the lid on how I got here. This episode is a short and sweet guide for anyone curious about the process and benefits of public speaking. Episode highlights: 02:41 Building Confidence Through Practice 03:59 Crafting Impactful Talks 08:52 Tips and Tricks for Effective Speaking 13:56 Creating a Signature Talk Mentioned in the episode: - How Improving your Public Speaking Elevates your Brand with Charlotte Lewis Thanks to Adobe Express for sponsoring this episode. If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

Leading nicely on from last week's impromptu chat about how to be a good podcast guest, this week is all about crafting effective podcast pitches. Along with some personal experiences from both receiving and making pitches, I have some really practical tips on how to craft the perfect podcast pitch so enjoy! Episode highlights: 01:13 Early Podcast Pitches and Lessons Learned 02:08 Researching and Choosing the Right Podcasts 06:37 Writing an Effective Podcast Pitch 15:09 Common Mistakes to Avoid Thanks to Adobe Express for sponsoring this episode. If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

I said over the summer that it was going to be solo episodes, but I like to be flexible so when my podcast producer Lucy Lucraft and I were chatting about how to be a better podcast guest I thought it would be the perfect topic to cover and Lucy very kindly agreed to come and join me to chat about it. We also chatted about Lucy's new podcast membership The Podcast Sessions which *technically* closes for enrolment tomorrow but for BYB listeners it's extended for a tiny bit longer! And honestly, having worked with Lucy for over three years, I think it's going to be epic! I hope you enjoy today's episode and do make sure you come back next week to hear how to pitch to be on podcasts. Episode highlights: 02:08 Why Being a Podcast Guest is Beneficial 05:26 Tips for Being a Great Podcast Guest 15:04 Technical Tips for Podcast Guests 18:13 Engaging with the Podcast Community Thanks to Adobe Express for sponsoring this episode. Sign up for Lucy's membership The Podcast Sessions here or slide into her DMs on Instagram. If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

Welcome back to a special summer series of mini solo episodes! Today I've thrown it over to you and I'm answering a bunch of questions my listeners asked me. They were such a good bunch of questions and I loved getting stuck in to them - from understanding where I get my confidence for the rejection challenge to learning about the environmental impacts of AI this is a snackable episode I hope you'll enjoy! Thanks to everyone who submitted such thought provoking questions and sorry to those I didn't have time to answer (perhaps I'll record another episode to fit them all in!) Episode highlights: 00:08: What are the key rebranding steps? Melissa @MWstudioUK 04:14: How important have challenges & community been? Rachel @Rachilli 06:32: How do you involve your client's in the branding process? Moring @moringlimmer 10:08: My favourite features about the Adobe Express video editor (AD) 11:31: How do you nail down your niche? Morgan @thelogolassie 18:06: Where does your confidence for the rejection challenge come from? Thad @mrthadcox 22:36: What's one thing the branding industry should be talking about? Thad @mrthadcox If you'd like to join the next round of Design Your Own Branding when it opens in September, head right here: https://www.lizmosley.net/design-your-own-branding If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

Welcome back to a special summer series of mini solo episodes. Today I'm diving into my experience growing my email list from 250 to over 5,000 subscribers over the past few years. I talk about the evolution of my email marketing strategy, including my switch from MailChimp to Flodesk, the importance of taking part in summits and bundles, and how hosting free workshops and creating engaging lead magnets helped boost my list. I also emphasize the significance of owning and backing up your email list, and how a strong mailing list can generate revenue through affiliate marketing and product promotions. I hope you enjoy today's episode! Episode highlights: 01:47 Starting My Email List Journey 02:58 Switching to Flodesk 04:34 Summits and Bundles for List Growth 07:38 Hosting Free Workshops 08:08 Exploring Lead Magnets 09:33 Future Plans and Backup Tips 11:04 Monetizing the Mailing List If you aren't already on my list and want to join then you can sign up here

Today on the podcast, I'm chatting with Ange Lyons, a brand and marketing graphic designer with 12 years of freelancing experience. I've follow Ange for years and recently met her at a networking event so I knew it was the perfect topic to talk to her about. Ange is known for her excellent networking skills and community involvement and in this episode, she shares really insightful tips on authentic networking, the benefits of being part of communities, and advice on overcoming the common dread associated with networking. We discuss in-person versus online networking, budgeting for networking, and the impact of networking on business growth and personal confidence. Ange also highlights some of her favourite (and least favourite!) networking experiences. Episode highlights: 04:20 The Reality of Networking Events 07:48 The Benefits of Networking for Business Growth 12:17 In-Person vs. Online Networking 21:58 Maximizing Networking Benefits Thanks to Studio Cotton for sponsoring this episode. Don't forget to check out Ange online and follow her on Instagram! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

Have you ever wondered who does the design work for the fictional worlds that we see in films or TV programs? You know, the old fashioned letters, or a historical telegram, or maybe a brand for a business, or packaging for products. Today on the podcast it is such a treat for me to chat to Annie Atkins. Annie is a designer and prop maker for film and television, and she is particularly known for her work on various Wes Anderson films, including the Grand Budapest Hotel. We chat about how Annie struggled creating brands when she worked for an advertising agency, but how she got good at it when designing fictional brands for film. We talk about how she has diversified her income, the things that went wrong in her work, and the Reddit threads dedicated to that, and also how Annie Annie had planned to give up her career in graphic design, but then almost accidentally stumbled across this area of design that she loves. I had so much fun chatting to Annie, and I think you're really going to enjoy this episode, but I would love to hear what you think, so come and find me on Instagram, I'm always there at @LizMMosley, or I recently have started an Instagram for the podcast, which is @buildingyourbrandpodcast. So come and let me know on either of those, what you thought of the episode, and I hope you enjoy it. Episode highlights: 02:50 Annie's Journey into Film Design 07:54 Challenges and Learning in Design 10:11 The Impact of AI on Design 19:17 Creating Fictional Brands for Film 23:56 Embracing Familiarity Over Originality in Film 25:13 Dealing with Criticism and Mistakes Thanks to Studio Cotton for sponsoring this episode. Don't forget to check out Annie online and follow her on Instagram! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

I've talked before about creativity and the importance of experimenting in your business, and it's something I've prioritised in my own work. So today's episode with illustrator and creative explorer Ben Tallon is a real treat as we dive into the multifaceted nature of creativity. We explore how creativity isn't limited to traditional artistic endeavors and Ben shares his journey of 16 years as a freelance illustrator and his passion for creativity in various forms, from setting up music companies to podcasting. We also talked about the importance of creativity in daily activities, how adversity can spur creative growth, and the potential impact of AI on the creative industry. If you want practical tips on how to nurture your creative spirit in everyday life, you'll love this episode. Episode highlights: 04:05 Defining Creativity Beyond Artistry 06:21 The Role of Creativity in Problem Solving 21:21 Reconnecting with Childlike Imagination 29:32 Balancing Work and Play Thanks to Studio Cotton for sponsoring this episode. Don't forget to check out Ben online and follow him on Instagram! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

In this episode of the podcast, I'm joined by Laura Jane Barnes, a creative business strategist with a passion for Instagram. Laura shares her journey from a fine art portraiture artist to corporate and eventually to her current role where she helps businesses grow sustainably on Instagram. We chat about her viral song, 'It costs that much 'cos it takes me f@@king hours!' and creating engaging content. Laura shared her tips for revitalizing your love for creating content, the importance of foundational marketing skills, and how to stand out in a saturated market. We also explore her experiment with a secret business to prove that it's possible to grow from scratch without leveraging an existing audience. This chat is packed with inspiration and practical advice for all you small business owner's looking to fall back in love with Instagram! Episode highlights: 09:42 Adapting to Social Media Changes 12:46 Engagement and Content Creation Strategies 25:52 Mastering the Art of Hook 29:57 Going Viral: The Ups and Downs Thanks to Studio Cotton for sponsoring this episode. Don't forget to check out Laura online and follow her on Instagram! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

Okay, I haven't talked about it for a while so you might've forgotten (!) but remember that time I went viral on TikTok? Well since then I've been woefully absent on the app so I thought it was finally time to focus on it and there's no better way to do that than dedicating an episode of Building Your Brand to it! So in today's episode I chat with personal branding and Boudoir photographer & TikToker Tigz Rice who grew her following to 100k in less than a year! We discuss their experiences going viral and some of the challenges maintaining a presence on the platform. Along the way we covered strategies for content creation and growth on social medi and leveraging different platforms for brand success. If you think TikTok isn't for you, this episode will change your mind! Episode highlights: 06:12 Tigz's TikTok Success Story: From Lurker to Influencer 11:36 Content Strategy and the Impact of Virality on Business 19:21 The Debate on Faceless Branding: Authenticity vs. Anonymity 25:14 Building Confidence for the Camera 27:41 Exploring Self-Photography and Virtual Shoots 30:16 The Importance of Posing and Photographer Relationships 35:45 Outsourcing and Managing Social Media 39:22 Navigating Platform Uncertainty and Embracing Owned Spaces 41:09 Diving into TikTok: Strategies and Community Building Thanks to Studio Cotton for sponsoring this episode. Don't forget to check out Tigz online and follow her on TikTok If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

I don't even need to ask if you've ever felt overwhelmed in your busiuness because I am 99% sure we ALL have. You might even be feeling, like me, a little bit overwhelmed right now. If so, today's guest Louise Miller, a Productivity Mentor and the host of The Unfrazzled Podcast, is here to soothe your worries and empower you to feel less frazzled. I loved hearing Louise's practical takes on dealing with tasks, setting clear goals and creating space for rest and mental space to foster creativity. We also talked about how to say 'no' which is something we all need to do more! Mentioned in the episode: The Progress Cycle: A Framework for Growth How to find joy when times are tough with Sophie Cliff (podcast episode) From frantic and frazzled to focus and flow - an intervention Make It Happen Club Episode highlights: 02:43 Identifying and Tackling the Root Causes of Overwhelm 12:13 Finding Your Business Rhythm and Embracing Rest 23:52 Creating Space for Decision-Makin 26:56 The Fear of Failure and Embracing Experimentation 32:13 Mastering the Art of Saying No 32:53 The Progress Cycle: A Framework for Growth Don't forget to check out Louise online and follow her on LinkedIn! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

I had a bit of a lightbulb moment the other day when I realised that I've never dedicated zand podcast episode to packaging design, despite the fact it's SUCH a big part of branding design. That's why I spoke to today's guest, packaging designer Beatrice Menis. Beatrice's enthusiasm for packaging design oozes out of her and you can just tell that she absolutely loves it. Today's chat was so great, and her tips are so applicable to service based businesses too. I loved chatting to Beatrice and I really hope you enjoy the episode as well. Referenced in the episode: Reddit thread about packaging Nikki Supply Co Hannah Isted Liquid Death Business Class course Tropicana packaging failure Beatrice's Back of Pack Skillshare class Beatrice's Pinterest board for Back of Pack Episode highlights: 07:03 The Impact of Packaging Design on Businesses 13:01 Common Mistakes in Packaging Design 27:09 Creative Packaging Ideas for Small Businesses 29:23 Applying Packaging Principles to Service-Based Businesses Don't forget to check out Beatrice online and follow her on Instagram! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

We are often told that scaling our business is a goal we should all aspire to. But growing a large team, or an agency isn't the only way to achieve your goals as freelance content and SEO strategist Beth Gladstone explains in our chat. We chatted about Beth's journey of accepting the freelancer identity amidst societal pressures to scale up and the realisation that success can be achieved while actively scaling down. Beth shares her insights from her marketing career, discussing the transition from being wary of the 'freelancer' label to embracing it as a source of pride and success and we delve into how freelancers can still grow as a company of one. It's a really interesting perspective and I hope you enjoy it as much as I did! Referenced in the episode: Company of One by Paul Jarvis Scaling your business from solopreneur to agency with Kristy Campbell Episode highlights: 01:39 Navigating Identity and Labels in Freelancing 03:38 The Freelancer's Advantage: Personal Touch and Value 10:17 (ADVERT) Marketing Magic: Leveraging AI for Business Growth 11:33 Redefining Success and Scaling as a Freelancer 15:49 Lean Business Strategies: Efficiency Over Expansion 23:26 Marketing Yourself as a Company of One 25:33 The Power of Personal Branding and Authentic Marketing 35:14 Defining Success on Your Own Terms Thanks to Marketing Magic for sponsoring this episode. Don't forget follow Beth on Instagram! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

Today's episode is a chat with business and mindset coach Nicola Charlotte who generously shared her strategies for buidling freedeom and flexibility into your business by attracting dream clients, restructuring businesses for passive income, and diversifying income streams. Nicola shared her insight on building a business that supports a desired lifestyle without compromising freedom, the importance of personal branding and storytelling in attracting clients, and practical tips for creating content that builds credibility and nurtures relationships organically. We also chatted about the challenge of passive programs, the implications of AI and personal touch in standing out. Nicola also provided some really practical advice on planning and executing the development of new income stream which was so helpful. Grab a cuppa and dive in..... Episode highlights: 05:54 Finding the dream client 12:04 How to share yourself authentically without sharing all of yourself 24:26 Is passive income really 'passive'? 30:37 How niching down helps your business Thanks to Marketing Magic for sponsoring this episode. Don't forget to check out Nicola's podcast and follow her on Instagram! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

Despite visual branding being my bread and butter, I've rarely talked about it onb the podcast. So I've rectified that with this juicy chat with designer and educator Hannah Bacon. We dive deep into the definition of branding: Hannah shares her unique perspective on branding as a business's 'clothes' and the significance of consistency in visual elements to avoid customer confusion and strengthen brand recognition. As ever, I manage to stumble upon another juicy challenge (!) so grab a coffee and jump into our chat. Episode highlights: 03:35 The Importance of Branding for Small Businesses 10:32 When to Invest in Branding: Insights for Startups 21:22 Common Mistakes in Visual Branding and How to Avoid Them 25:53 Embracing Your Unique Aesthetic in Design 28:38 The Challenge of Maintaining Brand Consistency 37:26 Exploring Creativity with Two-Hour Branding Challenges Thanks to Marketing Magic for sponsoring this episode. Don't forget to check out Hannah online and follow her on Instagram! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

It's an episode in the wild today as I record on the go with my roving microphones from OFFF Barcelona with freelance illustrator Carina Lindmeier. I was really excited to chat to Carina all about how people can use illustration in their branding, which I think is often really overlooked way to add creativity and consistency to your brand. We chat about the versatility and emotional depth illustrations add to branding, particularly how it conveys brand personality, connects across languages, and engage audiences, Don't worry if that all sounds overwhelming because we also explain the practicalities, like working with illustrators, the impact of using icons or mascots, and unique ways to use illustrations beyond websites to surprise and delight your audience! Episode highlights: 01:45 The Emotional Connection of Illustration 03:18 Illustration: A Tool for Brand Personality and Accessibility 06:37 Diving Into the Creative Process and Tools 10:43 Finding and Working with the Right Illustrator Thanks to Marketing Magic for sponsoring this episode. Don't forget to check out Carina online and follow her on Instagram! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

Without veering into toxic positivity, todays episode is all about the power of being kind! I chat with my pal watercolour illustrator Imogen Partridge about how kindness and support have helped her become a cheerleader of small businesses. Among many juicy tangents we chat about the impact and repercussions of comparisons and negativity online, the challenges that come with showing up online and the importance of aligning with your values and intentions. Episode highlights: 01:54 The Impact of Kindness and Support 06:38 Dealing with Comparison and Jealousy 15:04 The Dilemma of Free vs Paid Content 20:59 Building a Supportive Community 25:57 The Role of Kindness in Business Decisions Thanks to Penfold for sponsoring this episode. Don't forget to check out Imogen online and follow her on Instagram! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written by me and produced by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

Sometimes I get to dive into some really deep conversations on this podcast and today I'm chatting about about the personal growth and inner work essential for running a creative business with illustrator and designer Emily Wylde. We talked about Emily's journey of starting her own business during the pandemic, the importance of having honest conversations with ourselves, and the impact of therapy and coaching on personal and business growth. And we touched on the challenges of putting work online, dealing with red flag clients, and the significance of authenticity (beyond the buzzword!) I really hope that you enjoy this more introspective chat and take on building brands today. Episode highlights: 05:58 Embracing Authenticity and Vulnerability in Brand Building 09:27 Navigating Client Relationships and Building Resilience 13:01 The Healing Journey of Embracing Your Inner Child 15:26 Authenticity in Business: Beyond the Buzzword 20:20 Finding Your Unique Path and Defining Success on Your Own Terms 33:40 The Impact of Comparison and Cultivating a Mindset of Experimentation Thanks to Marketing Magic for sponsoring this episode. Don't forget to check out Emily online and follow her on Instagram! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

I've talked a lot about values and brand values on this podcast. And recently I've had some situations in my business where my values have been put to the test, leading me to make decisions that others might disagree with. And so, when I asked who would be the best person to talk to me about this, everyone told me to talk to Keri Jarvis. Keri is a developmental coach, intersectional feminist, charity co-founder and community activist and through her work she's helped lots of people to imagine a world where they can run their business with integrity. This was such a rich conversation and, for me personally, it was a really helpful one to have. Episode highlights: 02:56 The Consequences of Misalignment with Brand Values 05:52 The Journey of Self-Awareness and Value Alignment 11:17 The Impact of Social Media on Business Values 16:59 The Role of Change and Growth in Business Values 22:16 The Challenge of Balancing Personal Passion and Business Needs Thanks to Penfold for sponsoring this episode. Don't forget to check out Keri online and follow her on Instagram! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

One of the best things about having my own podcast is having an excuse to talk to my design and illustration heroes. Remember that rejection challenge that I've been wanging on about Well, Jessica Hish has been at the top of my dream guest list ever since I started the podcast three years ago, and last year I plucked up the courage to ask her. Jessica has always been so open and transparent about her career, from her creative process, to pricing work, to running businesses with three kids, to the highs and lows of running two retail shops in her hometown, and she very generously shares a lot of that reality with us in this episode today, too. I hope you enjopy the episode as much as we loved recording it. Episode highlights: 00:00 Meet Jessica Hische: A Design and Illustration Icon 01:38 The Power of Procrastiworking and Passion Projects 05:39 Redefining Work-Life Balance and Creative Fulfillment 10:05 Navigating Parenthood and Creative Pursuits 14:18 Achieving Success and Finding Satisfaction in Work 25:05 The Unique Challenges and Joys of Running Retail Stores Thanks to Marketing Magic for sponsoring this episode. Don't forget to check out Jessica online and follow her on Instagram! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

It's the return of friend of the podcast and newly published aurthor Hannah Isted! As her friend, I am so proud and as a podcast host I can't wait to talk about the process of writing a book because it's something I know lots of you want to do too. In this episode we talk all about how Hannah applied her inimitable style of breaking big things into small, manageable chunks and how she used that to write a book AND deliver it to the piublishers early! It's not all about writing a book though because we talked about how marketing your business can be done in a way that truly works for you (in ten minutes a day, of course!) Episode highlights: 03:44 Realistic Expectations: Strategies for Achievable Consistency 18:25 Accountability and Mindset: Finding Support and Overcoming Blocks 25:41 The Power of 10-Minute Marketing 32:22 Leveraging Challenges for Skill Improvement 34:15 The Journey to Becoming a Published Author Mentioned in the episode: Join The Best 90 Days Ever membership (aff link) Buy The Best 90 Days Ever book Alison Jones 10-Day Book Proposal Challenge (aff link) Thanks to Adobe Express for sponsoring this episode. Don't forget to check out Hannah online and follow her on Instagram! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

Today on the podcast, my guest is the Senior Director of Creative for EMEA at Getty Images and iStock Jacqueline Bourke. Alongside her team of researchers, art directors and curators Jacqueline is responsible for producing visual insights and imagery and video creation that's been used in award winning, advertising, design, and editorial. We chatted all about how small business owners can make the most of stock images and videos to tell stories that are really important for them. Jacqueline gave great tips for finding the right images and videos, and we talked about why video is such an important medium for marketing. If you need a great reminder of how to use imagery for your brand, this episode's for you. Episode highlights: 02:44 The Power of Video in Marketing 13:49 Creating Authentic Video Content for Your Brand 17:33 Navigating the World of Stock Imagery and Video 22:28 Addressing Bias and Embracing Diversity in Visuals 27:11 Innovative Strategies for Standing Out in Marketing See how your brand can use iStock photos and videos. Check out Getty Images and iStock's Creative Insights page Here's the link to Irish Pub Christmas campaign mentioned If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

You might remember that back in January on Building Your Brand I shared my 2024 goals, one of which was to be able work with my close friend Lois more, as outsourcing a part of my business to her in 2023 worked so well for us both. Well, today you can hear from multi-disciplinary artist and designer Lois Seco about how she thinks it's all going! Outsourcing is something a lot of small business owners have to navigate and it's not always the easiest so we thought that we would chat about our experience and what we've learned working together over the last year. Episode highlights: 02:00 The Art of Delegation and Overcoming Bottlenecks 07:03 The Importance of Communication and Boundaries in Business 07:38 The Value of Trust and Mutual Respect in a Working Relationship 21:57 Setting Boundaries 24:41 The Role of Clarity in Relationships 27:32 Choosing the Right People to Work With 42:06 Embracing Rejection and Failure Referenced in the episode: 2024 Goal Setting with Hannah Isted Culture is your brands cornerstone with Katie Elliott Don't forget to check out Lois online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

Something I'm guilty of neglecting is my website copy, even though I know it's such an integral part of my branding. So I was thrilled to pick Website Messaging Strategist + Copywriter Alice Brown's brains on how to improve my website copy (and all of yours too!) In today's episode Alice shares the reason why your website copy might feel 'off' and what to do about it in simple, practical terms. We talk about the significance of having an authentic and unique brand voice to sound more human and relatable. Ultimately, this episode will encourage you to experiment with your web copy and write it in a way that feels good for your brand. Episode highlights: 01:10 The Impact of Website Copy on Business 03:37 The Challenges of Writing Website Copy 17:56 The Power of Personal Branding in Copywriting 38:17 Understanding Different Types of Decision Makers 40:33 Improving Your Website Copy: Practical Tips Mentioned in the episode: Alice's free guide for collecting customer feedback: https://www.alicewritescopy.com/liz Don't forget to check out Alice online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

A theme of this podcast is how to build a brand in a way that feels good to you and true to your personality, and that always encapsulates more than just designing a great logo. Today I'm excited to chat to client experience expert Fran Smith about how to elevate your client experience to grow a community of loyal fans (who'll ultimately do your marketing for you!) We had such a great chat and I was particularly excited about all the amazing tips Fran shared. So have a listen, come and let us know what you think, and I hope you enjoy hearing about a different aspect of branding. Episode highlights: 03:30 The Impact of Communication Style on Brand Perception 14:42 Creating a Consistent Brand Across All Touchpoints 16:36 Surprise and Delight: Elevating the Client Experience 25:56 The Art of Handling Customer Complaints 41:53 The Importance of Setting Expectations in Client Experience Thanks to iStock for sponsoring this episode. Don't forget to check out Fran online and follow her on Instagram! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

I have a complicated relationship with AI. On the one hand I see the time saving benefits of it, and on the other, I worry about the problematic outcomes with tools like generative AI. So I was so happy to chat with the founder and CEO of IncluedAI, Joyann Boyce. IncluedAI is software designed to help marketing teams reduce bias, protect brand reputation and reach wider audiences so, as you can imagine, Joyann knows a thing or two about AI! We talked about how AI models are trained and how to combat the 'untrained puppy' nature of AI as we strive for more inclusive marketing. We discuss the challenges in eliminating inherent biases in society, the role of AI in checking language for biases, and the potential risks and benefits of using AI in marketing and business operations. Episode highlights: 02:30 The Challenges of Inclusive Marketing for Small Businesses 04:54 The Importance of Language in Inclusive Marketing 17:11 The Role of AI in Inclusive Marketing 25:18 The Value of Art and Creativity in a Capitalist Society 26:29 The Role of AI in Creative Industries 43:13 The Future of Language in an Inclusive Society Referenced in the episode: Joyann's podcast: Marketing Made Inclusive Joyann's YouTube Channel Thanks to iStock for sponsoring this episode. Don't forget to check out Joyann online and follow her on Instagram! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

So many of my clients small businesses come about in the most interesting way so today I want to share how Rebecca Aning-Brown went from medicine to running her own successful flower farming business, Silver Grey Foliage. I've worked with Rebecca for two years now, collaborating on a wide range of branding projects and we've developed a really great working relationship so I wanted to pick her brains on her journey. We discuss the evolution of her business, her investments in professional branding, photography and a website, and the impact they had on her business as well as how she chooses the people she works with. If you'd love an insight into how branding practically impacts your business this is the perfect episode to dive into! Episode highlights: 02:53 The Importance of Photography in Business 04:12 Choosing the Right People to Work With 16:43 The Importance of Strategic Investments 19:20 The Role of Branding in Business Efficiency 26:36 The Impact of Authentic Marketing Referenced in the episode: Rebecca's courses for flower farmers Rebecca's podcast Mulch Joanne Crawford Photography Studio Cotton Website Design Thanks to iStock for sponsoring this episode. Don't forget to check out Rebecca online and follow her on Instagram! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

Every so often an episode comes up that's harder to categorise, usually because the conversation is so rich and full of twists and turns and this episode is one of them! In today's episode I interview Kieron Lewis, a freelance graphic designer, speaker, and Adobe Live host about his transition to freelance work during the pandemic and his ongoing efforts towards community building and advocacy in South London. We explore the importance of representation in the creative field and how Kieron's upbringing uniquely positioned him to seek out advocacy for the graphic designers of the future. We also chatted about how we tackle criticism, navigating professional obstacles, and the influence of personal values in our design work. Additionally, he discusses his maintaining meaningful relationships and the importance of an effective online presence in building a strong brand. Episode highlights: 02:40 The Importance of Networking and People Skills 05:25 Giving Back to the Community through Talks and Workshops 17:06 The Role of Constructive Criticism and Feedback in Career Growth 32:02 Marketing your Work Online Thanks to iStock for sponsoring this episode. Don't forget to check out Kieron online and follow him on Instagram! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

In this episode, we discuss the role of social media in our businessese and talk about how we really feel about using it all.....including X (which Liz still hates saying!) We share our tips for how to improve engagement by making content fun, informative, and approachable and dig into why having a 'hero' platform is great for marketing. If you've fallen out of flow with social media (particularly Instagram!) this is the perfect episode to get stuck into. Episode highlights: 01:55 The Role of LinkedIn in Social Media Marketing 03:19 The Impact of Social Media on Personal Life 06:27 The Importance of Engagement on Social Media 16:16 The Role of Social Media in Business Growth 17:45 Strategies to Improve Social Media Experience 28:40 A Debate: Focusing on One Platform vs. Multiple Platforms Thanks to iStock for sponsoring this episode. Don't forget to check out Hannah online and pre order her book! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written & hosted by me and produced by Lucy Lucraft.

In this episode, Hannah and I share the things we've learned the hard way while running our businesses. From inefficient manual tasks that could have been automated, to the importance of setting clear boundaries with clients and learning to trust your gut. This is an honest and funny episode from two imperfect business owners! Episode highlights: 02:31 Importance of Communication in Business 04:28 Dealing with Difficult Clients 09:09 The Importance of Branding and Logo Design 15:04 The Power of Reusing Content 16:54 The Art of Selling: Regularly Telling People What They Can Buy 20:20 The Magic of Automation in Business 24:57 Setting Boundaries with Clients Thanks to iStock for sponsoring this episode. Don't forget to check out Hannah online and pre order her book! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written & hosted by me and produced by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

You all know I LOVE a challenge and so does Hannah, so in this episode of our mini series we discuss why. We chat about the various challenges we've tried and how they've impacted our businesses, even when we've given up! From boosting creativity, growing a skill and making habits stick we want to show you how fun setting a challenge can be for your business (or yourself!) If you want to join us in setting a challenge, drop us a DM on Instagram so we can cheer you on! We've also created a new challenge which you can join in with - we are going to do talking stories on Instagram every day in February to be more visible and help people get to know us. If you want to join us and get 29 prompts - sign up here. Highlights: 01:08 Discussing Past Challenges and Their Impact 03:28 The Rejection Challenge and Its Outcomes 04:51 Exploring Future Challenge Ideas 06:42 The Science Behind Habit Formation and Challenges 14:03 The Fun Aspect of Challenges and Community Building Thanks to iStock for sponsoring this episode. Don't forget to check out Hannah online and pre order her book! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written & hosted by me and produced by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

Every so often I like to mix things up with the podcast, which is why I decided to kick off 2024 with a fun Building Your Brand mini series where I chat to my pal Hannah Isted about the things work wives chat about! We decided to start off by talking about how we go about setting goals for the year (without getting overwhelmed!) With a particular focus on the processes of goal setting, we're super honest about our 'why' along with the things that haven't quite worked in previous years. As an added bonus, we delve into the sub-goals needed to get to our big goals and explore the concept of having a 'word of the year' to gently guide us through the year. Highlights: 01:02 The Process of Setting Goals 02:34 The Importance of Flexibility in Goal Setting 03:17 The Concept of 'Word of the Year' in Goal Setting 05:21 Sharing OUR Goals for the Year 06:24 Breaking Down Goals into Actionable Steps 07:27 The Benefits of Regular Goal Setting Throughout the Year 11:53 The Importance of Being Open to Change in Goal Setting Thanks to iStock for sponsoring this episode. Don't forget to check out Hannah online and pre order her book! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written & hosted by me and produced by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

I often seek out guests who are doing things a little differently because I think it's so important to show there's not just one way to do things. Today's guest is an award winning content creator, speaker, accountant and founder of accountancy firm Accountant She Rachel Harris. Rachel shares her journey of taking social media by storm, building her successful personal brand and co-running the fastest-growing accountancy firm in the UK with her husband. She discusses the strategic approach she took to brand and content development, along with the importance of personal branding in reaching the right audience and potential employees. Rachel also highlights the importance of core values in creating a brand culture and driving a business. It's a really motivating episode which gave me so much food for thought and I hope you'll feel the same! Check out Adobe Express featured in today's episode Episode highlights: (03:08) The Growth of Rachel's Accountancy Practice (04:27) The Intersection of Finance and Personality (05:33) The Strategy Behind Rachel's Disruptive Approach (07:59) The Impact of Rachel's Personal Brand on Her Business (22:25) Breaking Stereotypes in Accountancy (22:33) The Power of Diverse Workforce and Content Creation (25:06) The Journey of Establishing Core Values (28:31) The Influence of Branding on Staff and Client Attraction This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review! Don't forget to check out Rachel online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you.

I can't quite believe it, but after over two years of podcasting we've made it to episode 100 of the Building Your Brand podcast! Thank you so much to all of you for joining me for this journey; it's been one of the BEST things I've ever done for my business and in today's episode I tell you why. In today's episode I invited my podcast producer Lucy Lucraft on, and in a twist of events, she is interviewing me! It's a really fun and open chat about how and why I started the podcast, what has surprised me along the way, and the benefits of starting a podcast. There's a lot of behind the scenes stuff about the podcast and we share some funny things that've happened over the past two years too. If you're a die hard Building Your Brand fan, you'll love this episode! And if you're someone who wants to understand the business benefits of starting a. podcast (or you want to explore how sponsorship works) this is the perfect episode to dive into. Referenced in the episode: Getting to grips with email marketing with Menekse Stewart Sales funnels simplified with Menekse Stewart Being a generalist could be the best business decision you make with Kyle Webster How to find joy when times are tough with Sophie Cliff Quitting social media profitably with Astrid Bracke The unexpected benefits of changing your career later in life with Lisa Congdon This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

As we're nearing the very last Building Your Brand episode of the year I've squeezed in a solo episode! This one is a little bit more personal as I reflect on 2023 and how it's been both exhausting AND my busiest year yet. It's really easy for us all to constantly look forward to our goals and feel frustrated we haven't yet reached them so I hope this episode helps you look back to see just how far you've come over the past twelve months. When I think back on 2023 I think my overall feeling is exhaustion. But I also had my most profitable year and worked with some amazing clients and brands too. And of course this podcast, my newsletter and Instagram have all been a highlight! If you need a reminder of how far you've come, this is the perfect episode. Check out Adobe Express featured in today's episode. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

How to deal with burnout as a small business owner might not be what you'd typically expect when you think about building your brand but it's something I felt so inspired to explore. Which is why I loved chatting to today's guest, Marloes, all about how she experienced burnout, tackled it head on and how she's rebuilding her career as a small business owner while in recovery. Whether you've experienced burnout or not I encourage you to dive in to today's episode as it's a must listen for all of us. Episode highlights: (04:08) Marloes initial experience of burnout (15:58) Why burnout happens (20:03) Creativity for creativities sake (28:46) Finding balance on social media Thanks to Marketing Magic for sponsoring this episode. Don't forget to check out Marloes online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

This week, I'm chatting to amazing Instagram and TikTok sensation, designer and founder of Pink Pony Creative Kristy Campbell who grew her business from a one-woman band to a thriving agency in three years! In the episode I picked Kristy's brains about how she's transitioned from working solo to leading a team, what struggles she's navigated and how her processes have evolved. Whether you are interested in building a team, already have one and want to see how to make it more efficient, or maybe you're content as you are this episode is packed full of honest and encouraging tips we could all use! Check out Marketing Magic featured in today's episode Don't forget to check out Kristy online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

Something I've been pondering recently is how, as content becomes more bland and generic due to the increased usage of AI, personal branding is going to become more important than ever before. Today on the podcast I am chatting to Christine Gritmon all about personal branding. Who should have one? How to get started? And how to make your personal brand work for you. We even cover the age-old dilemma of how many Instagram accounts you should have! I nodded along in agreement to so much of what Christine said in this episode, and I really hope you find it helpful too. Check out Marketing Magic featured in today's episode Don't forget to check out Christine online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

I love finding new ways to talk about branding and different aspects of it that I haven't covered before so in today's episode I'm chatting to Katie Elliott, an HR consultant who loves working with startup, micro and indie businesses. We chat about the culture of your business and how caring for your staff (or yourself if you're a solopreneur!) is part of building a strong and successful brand. Honestly, I love this topic and it was so interesting to chat to Katie about it. Katie also has a freebie that she's created called a Business Owner's Guide to Company Culture. I really hope you enjoy the episode and head over to Instagram and let us know what you think and let's carry on the conversation. I always love to hear from you. Check out Flodesk featured in today's episode Don't forget to check out Katie online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

Earlier in the year, I attended the Doing It For The Kids Meetup in London, and I started chatting about imposter syndrome and context collapse with someone I'd never met before. That person was my guest on today's episode, Leila Ainge, a psychologist, coach and management consultant. We discussed imposter syndrome (or phenomenon), why it happens and Leila shares advice on how to manage and work with your feelings of imposter syndrome. If you've been battling with imposter syndrome this is a great episode for you! Don't forget to check out Leila online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you. Check out Marketing Magic featured in today's episode. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

Public speaking was never something I tied to my branding but after my experience working with today's guest, public speaking coach Charlotte Lewis, I'm now a total convert. I got in touch with Charlotte to help me prepare for a closing keynote and, while she gave me a huge confidence boost and helped make my talk much better, I also left with a deep understanding of how our voice and physical presence impacts our branding. In the episode we talk about some really practical ways you can start to improve your public speaking and delve into the things that might be holding you back. It's a great episode for anyone wanting to feel more confident in their voice so dive in and let us know what you think! Check out PENFOLD featured in today's episode This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review! Don't forget to check out Charlotte online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you.

Today, I am welcoming creative director, designer and bestselling author Radim Malinic back to the podcast! With two new books out on topics very close to my heart, it was great to chat to him about the struggles of running your own creative business. As always, Radim is very honest and open and we chatted about the ups and downs and struggles that he's faced in his decades long creative career. From experiencing burnout to having therapy, we cover a whole host of experiences he's had so If you've ever felt alone in business this is the perfect episode to dive into. Mentioned in the episode From Strength to Strength by Arthur C. Brooks Buy Radim's books at November Universe Radim's previous episode of Building Your Brand A big thank you to today's episode sponsor Marketing Magic This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review! Don't forget to check out Radim online and while you're at it, come and say hello to me on my Instagram page! Can't wait to connect with you.

One of the things I feel super passionately about as someone who works with small business owners is that you can build a business that works for you and how your brain and your body work and not just do things cuz you see everyone else around you doing those things. In today's episode, I had an absolutely brilliant chat with Sara Tasker, who you might know online by her business name, Me and Orla. Sara runs a multi-six-figure business while dealing with multiple chronic illnesses, and we chat about how she's really consciously built a business that works around her illnesses and supports her in a way that a 9-5 just wouldn't do. We also chat about a whole bunch of mindset shifts that we've both had to make over the last 10 years. Sara's course, the Insta Retreat was one of the first online courses I ever took, and so I loved hearing about all the various ways that Sara makes money in her business, including through that course and what she is doing to grow her business while honoring the rest that she needs. Whether you have a chronic illness or not, this episode is a must-listen for small business owners. Don't forget to check out Sara online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you. Check out Marketing Magic featured in today's episode This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

This episode is SO exciting because it happened entirely due to my rejection challenge! I pitched renowned US based fine artist, illustrator and author Lisa Congdon earlier in the year and was so suprised when she said yes. Lisa is someone I've followed for almost a decade and have admired her approach to business so much I was desperate to talk to her about it. Lisa started her business in her 40s and we discussed her creative journey, the imposter syndrome that came with it and the (unexpected) benefits of starting a business later in life. The conversation is filled with wisdom and generosity from Lisa, and it's perfect if you want to gain insights into creativity, business, and embracing your unique path. Don't forget to check out Lisa online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you. Check out Marketing Magic featured in today's episode This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

If you enjoyed this episode please leave a 5* rating and review! Sustainability is such a buzzword, but what does it actually look like when it comes to marketing our businesses? In this episode I chat to Laura Ahearn, the director of Cardiff marketing agency Millrace Marketing about this exact topic! Laura's agency focuses on impactful campaigns for both people and the planet, and they recently became a certified B Corp. Tune in to learn how businesses can be more sustainable and understand what it means to be a B Corp and how you can focus on sustainability in your business too. Check out Marketing Magic featured in today's episode Join the conversation and share your thoughts with me via email or Instagram. This episode was written and produced by me and edited by Lucy Lucraft.

Today I chat with Senior Growth Marketer at Podia, Marc Thomas about my favourite topic, failure! In the episode (which was recorded IRL in a podcast studio) Marc opened up about his journey with failure and he shared some really practical tips on how to use it to move forward. It was such an interesting discussion which I found incredibly comforting as well as useful and I hope you enjoy it as much as I did. Check out Marketing Magic featured in today's episode Don't forget to check out Marc online and follow him on LinkedIn. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

If you haven't yet heard me talk about my rejection challenge then get ready for a deep dive into it as today I chat with online pal (and the inspiration behind the challenge) Katie Chappell. In 2019 Katie did a rejection challenge (politely called a 'no thank you' challenge) which transformed the way she works, leading to her working with her dream clients (Google, Brompton Bikes, Nespresso). This challenge completely inspired me to do something similar which was how the 100 rejections challenge was born earlier this year. Although neither of us reached 100 rejections, we both experienced a profound shift in our mindsets and hugely positive changes in our business too, both financially and mentally. If you want to know how embracing rejection could lead to serious change in your business this is the IDEAL episode to listen to. Don't forget to check out Katie online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

It's a return to normal Building Your Brand episodes and I'm kicking things off by sharing a few things I relearned following my summer break from the podcast and from client work. It's nothing groundbreaking but I wanted to share in case it resonated with any of you small business owners too! Let me know what you think and PLEASE pretty please leave the podcast a 5* rating and review on Apple Podcasts; doing so tells the algorithm the podcast is offering value and should be shown to more folk like you. And you'll have my endless love for life ;) I'll share my favourite reviews in a future episode so get your writing hats on! This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

Welcome to the Summer Mini Series where I revisit some of my favourite episodes. Listen to the original, full-length episode here. In this episode, I revisit my interview with managing director of independent branding and design studio Mother Design, Kathryn Jubrail who shared her wealth of knowledge about helping brands break through the sea of sameness and show their uniqueness. It's a great one to listen to if you struggle to see your USP and I hope you love it! Don't forget to check out Mother Design online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you. A big thanks to Adobe Express for sponsoring the Summer Mini Series. If you want a way to design on-brand graphics on the go download the app for free. This episode was written by me and produced by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

Welcome to the Summer Mini Series where I revisit some of my favourite episodes. Listen to the original, full-length episode here. Laura Pashby is a writer and a photographer who tells stories using words and photographs on her blog, her Instagram audience, for brands, and in magazines. Laura's mission is to show others how to share their stories in order to connect with others, and she does it so well I wanted to share this vintage episode twice! Don't forget to check out Laura's newsletter and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you. A big thanks to Adobe Express for sponsoring the Summer Mini Series. If you want a way to design on-brand graphics on the go download the app for free. This episode was written by me and produced by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!