Beyond A Million

Michael Bernoff is the President and Founder of the Human Communications Institute, a leader in the personal and professional development industry dedicated to creating rapid and lasting change in people's lives. He believes that communication is an underdeveloped and underutilized asset that, if appropriately harnessed, can help someone achieve anything they want in life. He's used his strategies to help entrepreneurs, athletes, executives, Fortune 500 companies, and more. Today, we're talking specifically about how Michael's communication principles apply directly to the sales world. Although, selling isn't the term he would use to describe what he does best… Michael uses the power of communication as a tool to influence people into action. Instead of persuading someone to buy, which he believes serves his own self-interests, he empowers them to make a decision for themselves. In this episode, you'll learn the language that influences buying behavior, the psychology behind decision-making, and how to use emotion to overcome objections, so you can close more sales. Key Takeaways with Michael Bernoff How to charge more by creating extra value upfront—and an example of how to use this sales tactic when a prospect asks, "how much does it cost?" How Michael piques interest and attracts clients by saying and doing things differently than they expected. Find out why Michael never tells his team he's proud of them. Use this strategy to empower your customers to buy—not because you told them to, but because they wanted to. How good can you help somebody feel by empowering them to decide what they want to do? The psychology behind decision-making and why "I have to think about it" is just a buyer avoidance technique. Why average sucks and is the metric that controls your level of success in every area of life. Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥

Ryan Deiss has founded dozens of companies and had multiple 8-figure exits. He created a name for himself in the marketing world through startups like DigitalMarkerter.com, War Room, and Traffic & Conversion Summit, the largest digital marketing conversion conference in North America. In this episode, we talk about hiring salespeople that are the right match for your ideal customers, the importance of building a sales process that doesn't rely exclusively on rockstar sales reps, and why building a brand and marketing are critical to scaling up. We also dig into Ryan's latest company, Scalable, which helps entrepreneurs build operating systems to scale their businesses without sacrificing freedom. You'll learn all about Ryan's process mapping framework, an approach to document and visualize how your company creates value from start to finish, so it can ultimately run without you. Key Takeaways with Ryan Deiss The biggest mistakes Ryan made when he started to serve enterprise-level clients. Why your approach to hiring and sales needs to change depending on who you're targeting (B2C vs. B2B). Slow to hire, quick to fire OR quick to hire, quick to fire? Important considerations you should be thinking about as you build your sales team. Reasons why you shouldn't rely too heavily on rockstar salespeople to scale your business. Business process mapping to visualize how your company creates value from start to finish. The million-dollar napkin that allowed Ryan to escape bankruptcy and scale his company. The 7 levels to scaling a business that Ryan's company teaches entrepreneurs. Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥

Randy Cohen is the owner of Z'Tejas (a renowned TexMex chain in Austin) as well as the Founder and Chief Energizing Officer (CEO) of TicketCity. He started TicketCity in 1990 with the goal to make it easier for fans to get tickets to their favorite events. Since then, the company has grown into one of the largest privately held ticket marketplaces in the world. By 96' he had reached $12M in sales. As the internet took off, and with the acquisition of SoldOut.com, company revenues surpassed $100M. In this episode, Randy shares the story of starting and scaling TicketCity into the company it is today. We discuss the challenges of running an event based business during Covid and how he kept all his staff happy and employed, despite being hit hard. We also dig into Randy's framework for building a culture of trust and empowering staff to make decisions on their own, while serving customers at the highest level. Key Takeaways with Randy Cohen The story of how TicketCity started and scaled its first $12M in sales by 1996. By 2000 the company reached $100M after acquiring SoldOut.com. Why Randy bought a failing restaurant and his philosophy around taking a chance on people who have a passion to win. How Randy navigated the struggle of running 2 event based businesses during Covid, without letting any staff go. The core values Randy instills in all of his staff that empowers them to make decisions on their own. The power of a morning huddle and how Randy energizes the people around him to be the best version of themselves. Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥

David Hassell is the founder and CEO of 15Five, a performance management SaaS solution that helps companies create better managers and successful employees. Their software combines surveys, weekly check-ins, peer recognition, and people analytics all in one platform. In this episode, David and I talk about why he decided to raise capital after bootstrapping the business for 6 years. He explains his steps to grow from 50 employees and $6M in revenue to 300+ employees and closing a Series C financing round for $52M. We dig into his approach to company culture/core values, tactics for tracking and evaluating employee performance, hiring for fit versus skill, and more. Key Takeaways with David Hassell How 15Five got started and why David spent six years bootstrapping before taking on VC funding. He recently closed a Series C round for $52M. David's humanistic way for managing and leading people that allows his company to win, while also unlocking an employee's full potential. Why company culture can only be influenced, not controlled—and the 4 core values David's company stands behind. How to create a high performing team, without sacrificing a high level of care for your people. Tools and tactics for tracking and measuring employee performance across various roles and responsibilities. The pros/cons of using numerical ratings when evaluating performance. How often should you have performance reviews and check-ins? Hiring right fit people, both in terms of culture and skill set. How do you avoid subjectivity when evaluating candidates How the sales process changed as he grew from a 50 to 300+ person company. Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥

David Lawver is a mortgage lending expert, real estate investor, and entrepreneur, who took his mortgage brokerage business from $200k to $12M/year in revenue. His years in the mortgage industry naturally lead him into real estate investing. He started with single-family homes, dabbled in short-term rentals and apartment buildings, and eventually got into retail centers, which became his most profitable real estate asset class. Since 2014, David has acquired over $75M of real estate projects. In this episode, I dig into David's story, his progression from broker to investor, and what makes retail centers such an attractive vertical for him. We also discuss the value of great mentors, his process for recruiting and grooming a top-performing sales team, the VC business model, real estate tax strategies, and much more. Key Takeaways with David Lawver How a mentor's advice helped David scale his mortgage business from $200k to $12M/year in revenue. The value of learning from those who are just out of reach versus leagues ahead of you. Stop competing on price if you want to charge more for your services. Do this instead. How David grew his mortgage team and the recruiting/grooming process he used to increase employee retention. David's transition into buying real estate and doing $100M in deals with zero overhead expenses. The downsides to investing in short-term rentals. Buying a $5M apartment building with $500k down and flipping it for $7.3M twelve months later. He also purchased a group of homes for $3.8M that he sold six months later for $7.2M. The many verticals of real estate investing—and why retail centers are David's preferred asset class. How David finds solid tenants for his retail centers. Why he decided to invest in one of his tenants, Crunch Fitness—and how they thrived during the pandemic when most gyms went out of business. Reframing your behaviors and habits around spending. How much is too much? How can you justify "expensive" dinners, cars, and more? Does the VC business model actually work? And what will come after the easy money era ends for cash-burning tech companies? Leveraging real estate tax strategies to legally pay little to no tax—and how David strategically positioned himself to save $1.2M in taxes last year alone. Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥

Perry Marshall is a marketing expert who is best known for his reinvention of the 80/20 principle—the theory that 80% of your results are determined by 20% of your effort. His work has helped thousands of companies reshape the way they think about sales & marketing, by teaching them how to focus on pulling the levers that drive the biggest impact for their businesses. He's published a bunch of books, including The Ultimate Guide to Google AdWords, which laid the foundations for the $100 billion Pay Per Click industry and went on to become the world's most popular book on Internet advertising. In this episode, Perry explains that sales is not about ramming your product/service down someone's throat or persuading them to buy stuff they don't need. Sales and marketing are about finding proper matches; it's the art and science of helping people who need each other, find each other. While 80/20 patterns exist everywhere in your business, we specifically dig into how it applies to your sales and marketing efforts. You'll learn how to use the 80/20 principle to qualify your most profitable buyers, filter out and reject clients who aren't a good fit, and find the most powerful points of leverage that produce the biggest results for your business. Key Takeaways with Perry Marshall The 5 essential requirements that are always present when a sale is made. Use these criteria to match what you're selling to the marketplace instead of ramming it down their throats. How your business can differentiate and succeed in a seemingly commoditized market. Understanding The 80/20 Principle and how to use it to prioritize the most productive inputs to grow your business. Why the amount of time you spend on customers has very little correlation to the amount of money that you actually make from them. Perry explains how he uses filters to guarantee results for his customers. What to expect when you oversell to your customers—and why your industry and product are highly relevant when determining healthy refund rates. Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥

Most of the time, I'm interviewing high 7, 8, 9, and even 10-figure entrepreneurs to uncover the tactics and strategies that worked to scale their businesses. However, this week, I'm doing something a little different… In this episode, I wanted to share some of the best sales advice featured on the show. Our team went back through the archives and pulled the biggest takeaways from 3 killer entrepreneurs—Neal Tricarico, Cole Gordon, and Ted Miller—who have all hired and trained thousands of salespeople. While each of these guys has their own full-length episode on the podcast, I wanted to narrow in on some of the key elements of their sales processes. We only scratch the surface here, but there are a variety of actionable sales tactics and strategies that your company can start using today. Key Takeaways Why drilling in and asking good questions is such a critical step in the sales process. Understanding customer pain points vs. unfulfilled desires. The distinction between selling and enrollment. How to create value that people will pay for—regardless of the price. Getting prospects to reveal why past solutions didn't work, so you can give them something that will. How to tilt the buying criteria in your favor, so prospects buy from you and no one else. Why a proven sales script is the roadmap to guaranteed success. 2 criteria for evaluating high-quality salespeople. Training your sales team—an alternative to roleplaying. Should the sales cycle incorporate multiple roles? How to build high-performing sales teams at scale. How to use group interviews to identify standout performers. Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥

Justin Donald is a low-risk cash flow investor whose strategies and principles for investing to earn passive income have helped thousands of people create wealth without creating a job. Before turning 40, he multiplied his net worth to over 8-figures in under two years, then doubled it again 2 years later. He quit his job, retired his wife, and started The Lifestyle Investor to help others achieve the life of their dreams. Justin has 20+ years of experience negotiating deals with hundreds of companies. He has invested in a wide variety of asset classes, including mobile home parks, self-storage, single-family, multi-family, land, private equity, startups, and more. His knowledge as an investor allows him to vet "invisible deals," get preferred terms and create unique opportunities—not only for himself but for his exclusive mastermind community. Today, I'm sitting down with Justin to learn more about his investing philosophies and how he built a life by design, not by default. We talk about scaling his first company, his approach to hiring good people, return on relationships (ROR), and how he invests for wealth, freedom, and lifestyle. Key Takeaways with Justin Donald The recruitment and training processes Justin used to take his former company, IFM Restoration, from 0 to $10M in 16 months. Investing in mobile home parks and making 20-105% cash-on-cash returns in year 1. Justin's early success as a division manager for Vector Marketing and lessons learned from managing a team that generated $5-$10 million per year in sales. Ideas for recruiting top talent and how to use personality assessment profiles to hire the right people for the right roles. What Justin credits as being the top factors to becoming a better investor. How to allocate your time so you're not wasting it in the wrong places. Investing in real estate: limited partnership vs. full ownership. Why Justin is willing to take less profit and control in return for more time. The Lifestyle Investor Mastermind—an exclusive community of investors that get access to "invisible deals" that aren't available to the public. Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥

Alex Charfen is an entrepreneur, author, speaker, and coach who has helped thousands of entrepreneurs with 6, 7, and 8-figure businesses grow and scale. He went from declaring bankruptcy as a real estate investor in 2007 to building a certification program for realtors that put his business at No. 21 of the Inc. 500 list in 2011. The company's revenues grew from $500K to $9.9M in 4 years, forcing him to create systems and frameworks that could handle rapid growth. Before long, he was approached by other entrepreneurs who needed help creating structure in their own businesses. This experience eventually led to his current company, Simple Operations. As the Co-Founder and CEO, Alex now shows entrepreneurs how to simplify their business operations so they can make an impact in the world without having to do it all themselves. In this episode, we're talking about the processes and systems for creating structure in your business, so you can scale it without breaking it. We talk about planning, communication patterns, leadership, and more. Key Takeaways with Alex Charfen Find out how Alex went from bankruptcy during the 2008 housing crash to building and scaling an 8-figure real estate certification business. The 3 disciplines Alex uses to build structured companies that scale. Do big audacious goals demotivate your team? Alex explains why setting realistic goals are the key to explosive growth. How to eliminate ad-hoc communication and constant interruptions with your team so your entire business can operate more efficiently. Tactics for staying focused in a world that's fighting for your attention. Delegating an outcome vs. delegating a task. Shift from transactional management to transformational leadership and achieve leveraged results for your business. How your environment affects productivity and performance. Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥

George Bryant is a digital marketer who's helped thousands of entrepreneurs scale their companies by focusing on building and nurturing relationships. Mike Dillard described him as the "single best marketer in the world right now." His approach to scaling is centered around improving the customer journey. He believes converting new customers is an easy path to growth when you're just starting out, but to truly scale, there has to be a bigger reason for customers to come back for more. In this episode, we dive deep into George's principles for mapping a better customer journey. He explains how to avoid turning your company into an "anti-marketing machine", so you can push past major sticking points and scale beyond 8 and 9-figure businesses. Key Takeaways with George Bryant Understanding the customer journey and what he thinks prevents a lot of companies from scaling beyond 8 and 9-figures. The 4 buyer types that George believes are needed to scale any business. Does your customer retention suck? Discover what could be screwing up your customer journey—and what to do instead. Why do people talk about certain products and ideas more than others? What makes things go viral? The biggest mistake e-commerce companies make when a potential customer abandons their cart. How to triple or quadruple customer LTV. Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥

Henrik Johansson is a serial tech entrepreneur and expert at scaling startups. He has built 5 venture-backed companies to date, including the promotional products company, Boundless, which he grew into a $100M business before getting acquired by Zazzle. Now, as the co-founder and CEO of Gembah, he's leading the world's first global marketplace for product development that allows anyone to create new products from end-to-end. Henrik has repeatedly built world-class teams, culture, and scalable processes/infrastructure, so I really wanted to talk to him about his overall experience. In this episode, he shares the story of how he built Boundless into a 9-figure business—including how he navigated the perils of the 2008 market collapse with no funding. We dig into the world of VC-funded companies, the power of cultivating strong relationships, major roles/responsibilities of a CEO, and how he turned an internal piece of software into a completely separate entity before getting acquired. Key Takeaways with Henrik Johansson What to do when the markets shift and your VC-backed company loses its funding? The importance of building relationships early on with potential buyers of your startup. How does the role of a CEO differ between bootstrapped and VC funded companies? How Henrik's company leveraged an internal piece of software to spin-off an entirely new VC funded business. Starting Gembah, the world's first global marketplace for product development that allows anyone to create new products from scratch. Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥

Trevor Mauch is the Founder and CEO of Carrot—a SaaS company that makes it easy for real estate investors and agents to launch a website focused on driving traffic, converting leads, and closing deals. Carrot currently has 8,000 customers and generates about $13M/year. In this episode, Trevor shares a ton of entrepreneurial wisdom, gleaned from pushing through the pain of various stages of business growth. You'll learn how his focus and strategies shifted as his business hit $1M-$3M, $3M-$10M, and beyond the $10M mark. We also talk about building a brand that connects deeply with your clients, delegating tasks by prioritizing energy over profit, and why Trevor turned down a $65M acquisition offer, despite feeling overwhelmed trying to get to that next level. Key Takeaways with Trevor Mauch A unique approach to delegating tasks that will allow you to create a business you love instead of one that drains you of your energy. Is selling your business actually going to make you happier? Find out why Trevor decided to pass on a $65M acquisition. A simple question you can ask to solve complex business challenges and scale to new levels of success. Why Trevor paid over $600k for the domain Carrot.com. How to infiltrate the minds of your customers and get them to think positively about your brand every day. A helpful tactic to identify client dissatisfaction and reduce churn. Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥

Today, I'm speaking with Brian Beers. Brian is an entrepreneur who took his small family automotive repair business from $5M to $26M in sales. The company operates Midas franchises throughout the Philadelphia area and grew from 6 to 25+ locations in 5 years. In this episode, Brian shares how he scaled, primarily through owner-financed acquisitions. We talk about how he targets prospective sellers, builds relationships, and negotiates and closes deals with no outside capital. We also dig into his investing philosophies and the vehicles he uses to save on tax and deploy his money across a diversified portfolio. One of the things I appreciate most about Brian is his ability to look outside his industry for answers. Entrepreneurs often get stuck in their own little world and lack new perspectives that could take them further faster. So, while you may not own an auto repair company, the principles discussed for building and scaling a business are still very applicable. Key Takeaways with Brian Beers Scaling a family-run auto shop from 6 to 25+ locations and $26M in sales. How to structure and negotiate an owner-financed acquisition deal. Buying up the competition by developing relationships and building trust with potential sellers. Using 3rd party financing programs to make payments more affordable for buyers. The 4 factors Brian uses to evaluate an investment—and why he's particularly bullish about protecting his time. How to avoid working on unplanned tasks by creating a "not to-do list." Why the best way to learn about investing is to have money on the line. Putting a team around you that can help create a strategy for building wealth. The pros & cons of using cost segregation to accelerate depreciation. Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥

Ryan Levesque is an entrepreneur, bestselling author, adult LEGO enthusiast, and Founder of The ASK Method®—a 5-Time Inc. 5000 company that has generated over $100M in online sales across 23 different niche markets. I'm talking with Ryan today about The Ask Method, QUIZ Funnels, the software he created that's used by 30M people worldwide, helping them to scale their businesses. Ryan has built and scaled his own companies through these methodologies, creating an email list of over 4.1M people, and helping multiple brands achieve 9-figure exits. In this episode, we dive deep into the QUIZ Funnel methodology. You'll learn why it's so effective at generating low-cost leads, increasing conversions, and collecting data that can help you better sell and serve your customers. Key Takeaways with Ryan Levesque What is The ASK Method®, and how can it help you serve 1,000+ people a day on autopilot, 365 days a year. How to explode your lead growth and business revenue with high-converting QUIZ Funnels. SnackNation Case Study: How a physical eCommerce brand used QUIZ Funnels to target higher quality leads, cut their sales cycle in half, triple revenue, and double their average order value. QUIZ Funnel best practices you can use to accurately diagnose and prescribe the best next step for your audience. Bootstrapping Bucket.io—the most powerful enterprise-level software for building QUIZ funnels. How does Ryan use QUIZ Funnels in his own business as an acquisition strategy? How to drive traffic to a QUIZ Funnel and what you can do post-quiz to segment your market and serve up solutions that serve them at the highest level. Why Ryan closed down a mastermind that was generating $2M/year in revenue—and how doing so led to 5X growth for his business. Knowing when to replace technology and processes no longer serving your business. The new era of online advertising and understanding how to use zero-party data to attract higher quality leads. Why the default state of being online is in a state of distrust for the first time in history. Get FREE Access to Ryan's Quiz Funnel Workshop Ryan is giving you access to his Quiz Funnel Workshop. The cost is normally $100, but Ryan is giving it away to our audience for free. Visit QuizFunnel.com/BAM and enter the coupon code BAM at checkout. Ryan only runs this workshop once per year, so you will definitely want to act on this soon. Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥

Today, I'm chatting with my friend Jeff Hays, who is an award-winning filmmaker who has been producing films since the early nineties. Between his production company, Jeff Hays Films and his film studio, he pulls in $20M/year with a nimble team of 20. And aside from a few projects early on, all of his work has been self-funded. Jeff first gained national attention in 2004 with Fahrenhype 9/11, a response to Michael Moore's Fahrenheit 9/11. He's released many other documentaries and multi-part series throughout his career—some acquired by major companies like Lionsgate and NBC. What's fascinating about Jeff is the way he monetizes. Generally, independent films don't make a lot of money. It's just not very lucrative. But Jeff is doing things differently… In this episode, I dig into the unique business model that allows him to make millions off his films—and how he then leverages existing buyers to sell other people's products, generating even more money on the backend. Key Takeaways with Jeff Hays The million-dollar launch strategy Jeff uses to monetize his films—and how he generated $250k in 10 days with a film that people could access for free. How Jeff leverages affiliates to build awareness, grow his email list, and make even more money selling other people's products. How far should you scale? Jeff explains the anticipated risks of growing beyond his current $20M/year revenue. Mapping a path for employee success and happiness. Jeff distills real wealth down to 3 key components—and money has nothing to do with it. Identify your operating values so you can make better decisions. Does true altruism even exist? Consider "rational selfishness" instead. Why all the best films are sales letters. Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥

Gary Nealon took an existing cabinet business online, flipping an antiquated industry on its head by selling direct-to-consumer. Before exiting, RTA Cabinet Store went from $30k/month to $42M/year and became an Inc 500 company due to its 1,504% growth over 3 years. It also made the Inc 5000 list 7 years in a row. It's worth noting that Gary's first business failed miserably, he was swimming in debt, and was told that selling cabinets online wasn't possible. With no plan and no budget, he needed to convince people that there was a better way to buy cabinets. I sat down with Gary to find out how reinvented an entire industry. You'll learn his scrappy approach to building online traffic, his framework for developing a relationship with customers well before they're ready to buy, and the marketing strategy he used to cut customer acquisition costs and boost conversions. We also dig into the tech solutions he created that removed logistical problems for vendors, ultimately leading to a much bigger acquisition deal. Key Takeaways with Gary Nealon Using Craigslist to build awareness and drive sales for a direct-to-consumer cabinet company that nobody knew about. How Gary built tech to remove logistic inefficiencies for his vendors so he could ultimately maximize profits and get acquired for much more. How to reduce customer acquisition costs by selling products around data you own. Tools and tactics for creating SEO-driven content at scale. Landing a deal with HGTV and leveraging it to target new customers. How to use online forums and groups to quickly establish trust with prospects. How to fast-track your business success by knowing your strengths/weaknesses as a company. Why your ads are bombing on certain platforms but performing well on others. How to get in the minds of your consumers well before they're even thinking of buying. Gary's strategy for acquiring small companies that he can add value to and scale. Don't miss how he incentivizes brokers to bring him deals before anyone else. How to effectively use personality tests to make better hiring decisions, identify team strengths, and improve overall communication. Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥

Today, I'm talking with Cole Gordon—an 8-figure sales trainer and the founder of Closers.io. In 2 years, he scaled his own sales team, went from 0 to $2.5M per month, and now helps others do the same. His company is broken into 2 divisions… The first is The Sales Team Accelerator, which helps entrepreneurs—like Tony Robbins, Frank Kern, Dean Graziosi, Jay Abraham, and 400+ others—recruit, hire, train and manage their sales teams. The second division is Remote Closing Academy, a certification program for aspiring salespeople who want to develop the skills needed to get started in an entry-level sales position. In this episode, I talk to Cole about this unique business model and uncover exactly how he builds high-performing sales teams at scale. You'll learn how he sources the top 1% of talent for his clients, interviewing tactics for successful hiring, and how to eliminate objections before the close. Cole also shares a complete breakdown of the sales process he uses to get buy-in from prospects and close sales. Key Takeaways with Cole Gordon How Cole's company attracts and recruits the highest quality sales reps for his B2B clients. Building the biggest distribution of online remote based sales teams for entrepreneurs - about 2k applications and over 400 1-on-1 interviews per month. The social media funnel strategy Cole uses to recruit entry level sales reps into his certification program. How to use group interviews to identify standout performers. 3 key criteria you can use to evaluate quality candidates. 7 beliefs your prospect needs to have before they buy. The step-by-step sales process Cole uses to get prospects to say yes. Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥

Chris "Mr. Moneyfingers" Haddad is an online copywriter and marketer who stakes claim to sales letters and VSLs that have driven over $700M in revenue. After getting fired from every job he ever had, Chris found the world of direct response copy and quickly realized there was money to be made. He was writing copy for all kinds of a-list entrepreneurs. The only problem was that everyone was getting rich but him. So, he decided to build a company of his own under the pen name Michael Fiore. His alter ego went on to become a relationship coach, 3X bestselling author, and legendary copywriter in the relationship advice niche. In today's episode, I'm talking with Chris about his unique approach to writing irresistible copy that converts. You'll learn the storytelling framework he uses to double his clients' conversions, tactics for creating deep connections with buyers, and how he went from getting fired as a greeting card writer to starting and scaling a 9-figure online business. Key Takeaways with Chris Haddad How Chris went from getting fired as a greeting card writer, to building a 9-figure direct response copywriting business. The storytelling framework Chris uses to sell more—including 3 powerful case studies that have driven millions in sales. Tapping into human drivers (like pain and fear) to write copy that connects and converts. Why the phrase "if it's too long, nobody will read it" is complete bullshit. How Chris rapidly took over the relationship advice niche on Clickbank. Launching a $6k copywriting course that made him $700k in 2 weeks. 3 reasons Chris decided to build his copywriting business under a pseudonym. The key to building lasting affiliate relationships that make you more money in the long-term. Why long-form sales letters almost always outperform short-form content. Find out what the consumer wants, then create the product. Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥

Today, I'm speaking to my good friend, Nick Nanton. In addition to being a musician, author, entrepreneur, and recovering attorney, he's a 22-time Emmy award-winning documentary film and Broadway director/producer. He's interviewed a ton of famous people, including Larry King, Jack Nicklaus, Peter Diamandis, Tony Robbins, Richard Branson, will.i.am, Robert Kiyosaki, Dan Sullivan, Jack Canfield, and too many more to list. He's also the co-founder of the Celebrity Branding Agency®, which helps business owners become celebrity experts in their field. They represent more than 3,000 clients in 60 countries around the world. I wanted to explore Nick's approach to entrepreneurship. It's one where business and art intersect to create truly unique experiences—not just for him but for the people who are willing to take a chance on his ideas. You'll hear how he creatively raises money to fund his films and why his investors aren't looking for your typical ROI. We also discuss his creative process for filmmaking, how he operates and manages his agency, company culture, branding, storytelling, and why celebrities are banging down the door to work with him. Key Takeaways with Nick Nanton Getting a seat at the table and networking with the most recognized celebrities in the world. Leaving law to go all-in on entrepreneurship. Hear how Nick went from freelance clown, tennis coach, and screen printer, to celebrity brand builder and agency owner. How to build credibility and attract clients who are the right fit. Creating a unique culture that people are excited to be a part of. Nick's creative approach to getting people to invest in his films. Investing that grants you access. The formula for a life well lived - ⅓ earning, ⅓ learning, and ⅓ serving. How Nick creates an unfair advantage over his competition. Never hire someone you don't admire. Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥

Brad Sumrok owns a bunch of multifamily real estate - and has an 8 figure business teaching others how to invest. He first started his real estate journey with a 32-unit apartment complex in 2002 and has since owned over 7,500 units in 11 US markets. Over 20-years, Brad has helped his students purchase over 3.5 billion dollars in real estate. In this episode, Brad talks about how he leveraged his real estate experience into an 8-figure online education business. That business eventually hit a plateau at the $4.6M mark, but by finding the right mentors, he was able to break through major sticking points and is now growing 30% year-over-year. We also lean into Brad's real estate investing strategy. Why is he so bullish on multifamily? And why does he avoid commercial and residential real estate? You'll hear us talk about the major benefits of multifamily investing, syndication deal structures, tax-saving strategies, and more. Key Takeaways with Brad Sumrok The first real estate deal that led to Brad's success. How Brad's online education business broke through a $4.6M plateau and started growing 33% YoY. Why 2022 is a great time to invest in multifamily real estate. The downsides to investing in commercial real estate. How to pay little to no tax by leveraging accelerated depreciation. The importance of working with a CPA that understands your business. Investing in real estate syndication and understanding the compensation structures. Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥

Chandler Bolt is an investor, advisor, and the founder of Self-Publishing School—a 3-time Inc. 5000 company that has helped over 6,000 people write, market & publish their first book in as little as 90 days. He took the company from $0 to $34M over seven years and currently employs 30+ staff and growing. Chandler is also the author of 6 bestselling books and host of the 7-Figure Principles Podcast. In this episode, we discuss how he went from a college dropout to scaling an 8-figure online business. One of the keys to his success is that he leverages his impact by creating SOPs that teach others the HOW, which frees up his time. This feeds into his belief that effectiveness trumps efficiency, and sometimes you need to slow down to speed up. You'll also hear us talk about content creation, attracting the right kind of traffic, and why writing a book is such a powerful content play for getting more leads, sales, and referrals. Key Takeaways with Chandler Bolt Why Chandler dropped out of college to pursue entrepreneurship. Don't cut corners to make short-term gains. Build a business that lasts. The importance of finding joy in the journey. Creating a strong company culture as a remote team. Learn to leverage your impact with SOPs. How Chandler attracts remote talent to work for his company. A more effective approach to HubSpot, Asana, and Slack. How writing a book can get you more leads, sales, and referrals. Get off the content creation hamster wheel and focus on quality. Using client objections as a foundation for creating content. Stop chasing traffic and start chasing high buyer intent traffic. Free Offer Get a FREE copy of Chandler Bolt's new book, Published: The Proven Path from Blank Page to 10,000 Copies Sold. Limited to the first 50 U.S. residents who apply. Click Here! Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥

Scott Thompson is an award-winning entrepreneur and Founder of Lifematters—a home care service for seniors that has made the Inc. 5000 Fastest Growing Company list 9 times. He bootstrapped a 1,500 person concierge home care service company. Prior to creating Lifematters, Scott founded a professional employer organization, HR Tech, with $5,000. Six years later, he sold that company when it reached $132 million in revenue. He's also invested in many start-up and early stage companies across various industries throughout his career. I caught up with Scott during our adventure to Antarctica to learn more about how he thinks about building businesses. You'll hear how he disrupted an antiquated industry and scaled Lifematters to 1,500 employees before selling. This was a company Scott bootstrapped with $40k of his own money and developed over the course of 15 years. Key Takeaways with Scott Thompson Bootstrapping and scaling a 1,500 person concierge home care service and scaling it to $25 million in revenue. When building something extraordinary comes at the cost of making less money. Finding a creative outlet inside the walls of entrepreneurship. How hiring W-2 employees (versus contractors) gave Scott a competitive advantage when building his business. How Scott financed his company by billing his clients in advance. Tactics Scott uses to increase employee retention. Developing a set of core values that your company will actually live by. Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥

Brian Will was on the verge of personal bankruptcy when his partner told him he would be investing another $66k into their insurance business. They had already dropped $500k into it and had made zero revenue since they started a year prior. Almost ready to quit, Brian decided to hold on a little longer, and within 18 months, their company was acquired for $50M. Brian went on to become a serial entrepreneur. Over the past 35 years, he has created or co-created six very successful companies in four different industries, had four successful exits, and consulted on projects for both private and public companies in sales and management training. He also owns a growing chain of restaurants in the Atlanta area. In this episode, you'll hear about two online health insurance companies that Brian built from the ground up and eventually sold to venture capital firms. He shares why most successful companies are made up of a progression of ideas that lead to greater success, the importance of being able to adapt as you go, and some simple tactics that your sales team can use to better connect with prospects. Key Takeaways with Brian Will Creating and selling the very first health insurance call center. Why it's so important to be able to roll with the punches and adapt as you go. From nearly bankrupt, to being acquired for $50M 18 months later. Why you will never be an effective entrepreneur if you don't take care of yourself first. The story of Brian's first $100k week as a consultant Why everything should be taught at a 5th grade level when training your staff. Learn how prospects retain information. HINT: your sales team better find out what the "chicken" is! The personal filters that are subconsciously driving every decision you make—and why ego is your enemy when building a business. What is The Dropout Multi-Millionaire all about? Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥

Cameron Herold, known as the "CEO Whisperer" and "Business Growth Guru," is the mastermind behind hundreds of companies' exponential growth. At age 21, he had 12 employees. By 35, he helped build two $100 million companies. And by 42, he grew 1-800-GOT-JUNK? from $2 million to $106 million in revenue within six years. Cameron later founded the COO Alliance when he realized that there were no peer groups for one of the most crucial company roles—the Chief Operating Officer. COO Alliance has become the leading network for COOs, VPs of Operations, GMs, and Presidents who run company-wide operations. In this episode, I'm talking with Cameron about all things hiring. What can you do to source, screen, recruit, interview, and onboard new people? And how can you grow your team so they are operationally world-class? You'll learn the exact tactics he uses to attract and qualify top talent, his streamlined approach to interviewing, and the proven systems he's used to build 9-figure companies. That, and a whole lot more! Key Takeaways with Guest Name Being born into a life of entrepreneurship. 1-800-GOT-JUNK's secret formula to success. Knowing your strengths as a company and outsourcing the rest. Why most people suck at interviewing—learn how to hire for hypergrowth! The 4-stage learning cycle to hiring, onboarding, and training staff more effectively. Cameron's framework for attracting and qualifying top talent. An extremely effective recruitment incentive to source more candidates. How to treat your hiring process like a sales funnel—and why that process has to start well before you begin hiring! Using "decoys" to draw candidates to your company. Tactics for sourcing candidates. Tips for finding the best recruiters. Don't just take someone's word for it! Train your people how to lead and grow a company. Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥

Tony Grebmeier is the Co-Founder of ShipOffers—a 6-time Inc. 5000 company that creates custom fulfillment solutions for entrepreneurs in the health & wellness space. Tony didn't want to be like every other fulfillment company. What he believes sets ShipOffers apart from the competition is his focus on relationships and solving bigger challenges that entrepreneurs are faced with. As he put it… "I didn't want to just put stuff in a box and call it a day. I wanted to figure out how to help the person selling to sell more. I wanted to help them figure out that scaling problem so many entrepreneurs have." And so, Tony doesn't just fulfill the order; he uncovers his client's biggest pain points and creates custom solutions for them. He is a strategic partner for companies who want to take their business to whole new levels of success. In this episode, I sit down with Tony to dig into the power of relationships; how to build them at scale and leverage them, so you can skyrocket your success in both business and life. Key Takeaways with Tony Grebmeier What is ShipOffers and how do they serve the fulfillment industry differently than anyone else? Why relationships are the key to scaling any business. The Archaeologist, The Architect, and the Astronaut—how to play each role so you can succeed beyond your wildest dreams! Why you shouldn't always take 'NO' for an answer. How to set your employees up for success instead of throwing them into the lion's den with the hopes they'll survive. Understanding the ROI of relationships. Why getting a coach/mentor is critical to your success Bridging the gaps between office and warehouse employees. Why most entrepreneurs who fail, do so because they quit too soon. Keep pushing! Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥

Today, I'm speaking with Jesse Elder. Jesse is an entrepreneur, philosopher, speaker, mentor, and coach, who has devoted his life to sharing his principles of self-mastery with the world. Jesse has an unconventional approach to sales that I really wanted to dive into. The framework for his life and where business intersects is truly unique. As a result, the way he pitches products, communicates with his audience, and invites people to buy his stuff, is fundamentally different from what most people are doing. In this episode, Jesse drops a ton of wisdom on what you can do differently to close sales. You'll learn how to effectively market to any audience, communication tactics that connect on a deeper level with prospects, and his highly effective approach to selling via webinars! Key Takeaways with Jesse Elder A unique and fascinating approach to creating product offers. The biggest reason most marketing messages fail. Webinar sales secrets to create real-time engagement, become more interesting, and get more buy-in from your audience. Why selfishness is the ultimate contribution to the world. What nature (and focusing on bettering oneself) can teach us about customer value creation. Why sales/marketing are pointless without honoring client relationships. How to rewire your brain to remove barriers and create new realities. Why aspirational branding is such an effective form of marketing. Using dialogue that connects deeply with your audience. Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥

Garrett Gunderson is known as the "financial genius" who helps entrepreneurs build Economic Independence. As an entrepreneur, financial advocate, the Founder of Wealth Factory and author of the NY Times bestselling book Killing Sacred Cows, Garrett has dedicated his career to making personal finance simple, immediately actionable and even enjoyable. His company helps entrepreneurs optimize cash flow, streamline their finances and keep more of their hard-earned money so they can make more powerful investments in their business. I wanted to tap into Garrett's genius to uncover the tax strategies that allow entrepreneurs who have reached 7-figures and beyond, to keep more of their wealth. You'll learn about the important players you need on your tax team, and the game-changing tax strategies that are available to those who have hit the $660K net income mark. We also discuss how captive insurance can protect your money, and other creative ways to pay A LOT LESS tax, so you can keep more of your wealth! Key Takeaways with Garrett Gunderson Turning a financial services career into a standup comedy dream. The game-changing tax strategies available to anyone making $660,000+ of net income. Pay WAY less tax with these 4 reclassification tax strategies! The most important people you need on your tax team. Out-of-the-box tax strategies you didn't know were possible. Why defined-benefit plans are the worst idea that's ever been invented in finance. Why it's not always a bad thing to pay more in tax. What is 831b Captive Insurance and how can it protect you? The risk/reward of indexed universal life insurance. Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥

Imagine growing a business from $135k to $1.5M, all within 1 year! That's what Cole Humphus did with his online photography business, Cole's Classroom. And the best part… He built his business so that it could operate on auto-pilot. It generated sales 24/7, maintained extremely healthy profits, and minimized the headaches that most entrepreneurs deal with when it comes to scaling people and processes. Cole continued to grow that business to a total $13.6M and eventually landed an 8-figure exit deal. Now, he's on a mission to serve others. Through his latest venture, Rapid Scale Group, he helps online course creators & coaches triple their sales within 12 months. Key Takeaways with Cole Humphus Getting unstuck and growing from $100K to $1.5M in a single year. Gaining a competitive edge through continuous improvement. Creating a company that can operate without you—even when it comes to strategic thinking and problem solving. Building to sell—whether you choose to or not! Understanding the private equity roll-up strategy. Negotiating favorable terms when selling your business. The power of being agile as a small business owner. Discover Cole's secret to marketing and scaling any business! Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥

Entrepreneur Magazine labeled Steve Sims as "The Real Life Wizard of Oz" because he has developed a reputation for making the impossible possible. Steve is an entrepreneur, speaker, coach, bestselling author, and creator of the world's first high-end luxury concierge, which helps his clients' wildest dreams come true. Getting married in the Vatican, being serenaded by Andrea Bocelli, and taking a submarine to the wreck of the Titanic, are just a few of the unbelievable experiences that he has brought to life. Steve has spoken for Harvard, The Pentagon, ​and many Fortune 500 Companies. He's also rubbed elbows with the most successful people in the world, including Elon Musk, Richard Branson, Elton John, JJ Virgin, Arnold Schwartzanager, Jay Abraham, Peter Diamandis, and many others! I wanted to talk to Steve about how he does it. How did a poor bricklayer's son from London get connected with the most affluent and recognizable people on the planet? How does he open up seemingly closed doors and get access to the most exclusive parties, clubs, events, and places? Steve is a truly unique human being with a great understanding of how sales and marketing really work. He'll teach you what it takes to sell yourself and make your ideas a reality, regardless of how big or impossible they may seem. Key Takeaways with Steve Sims The wild experiences Steve brought to life for his clients—like the private dinner he held at the foot of Michelangelo's David, featuring a guest appearance from Andrea Bocelli! Discover the key to solving problems and creating unique opportunities as an entrepreneur. HINT: Steve did this to make a name for himself with the rich & famous! Why you don't have to look good, you just have to focus on your clients needs. How to make more money, without acquiring more clients. The importance of being yourself in business. Hear about the time Steve realized he was a complete sellout and how it negatively affected his brand. The pros and cons of working with celebrities. Tips and tricks for working with billionaires, celebrities, and anyone else you can imagine. Sell the solution, not the product! How to get people to listen to you by making yourself impossible to misunderstand. The difference between being authentic and transparent. Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥

Today, I'm speaking with Ted Miller III. Ted is a business growth expert, sales innovation strategist, coffee aficionado, and the CEO of Training Mastery 3 (TM3)—which expertly guides small businesses to reach their next level of success. He's worked with over 25,000 entrepreneurs from 24 different countries, doubling their sales in only 12 months. Ted used the same principles internally, doubling sales 3 years in a row with his senior business partners, the late, great Chet Holmes and the amazing Tony Robbins. Ted has also worked with business titans such as Robert G. Allen, Jay Levinson, Jay Abraham, and many more. After working with so many entrepreneurs over the years, Ted realized that their challenges weren't that unique. He heard the same problems over and over again. He decided to turn those insights into a proven system that has gone on to help thousands of business leaders skyrocket their success. In today's episode, you'll learn the big difference between companies that get stuck and ones that breakthrough. You'll also hear actionable tactics and strategies for sourcing, screening, and onboarding a high-performing sales team. Key Takeaways: Hear Ted's rags to riches story—from sleeping in a pickup truck to partnering with Chet Holmes and doing $100M in business. Your biggest challenges as an entrepreneur aren't that unique. If you want to grow your business, there's only 12 core principles to focus on! How to recruit sales stars that skyrocket your business. Effective onboarding tactics to quickly determine if you hired the right salesperson. Increasing conversions by texting your prospects. How to develop a predictable and proven selling system with sales scripts. Why you should stop role playing with your sales team. Do this instead! Why salespeople fail at cold calling. Stop asking salespeople to be marketers! Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥

Rohan Sheth is a marketing and growth strategist who has handled over $100 million in ad spend, driving returns in excess of $600 million for his clients. As the Founder of GrowRev Digital, as well as his own consultancy group, Rohan has helped thousands of companies scale through paid advertising across multiple ad networks; think Facebook, Instagram, LinkedIn, SnapChat, Pinterest, TikTok and more. His team has worked with big brands, celebrities, and world-renowned entrepreneurs like Tony Robbins, Russel Brunson, Dean Graziosi, and Pete Vargas, to name just a few. In this episode, we're talking about what your business should be thinking about when it comes to content marketing. More specifically, we dive deep into the various ways you can leverage paid advertising in order to drive traffic, increase conversions, and earn more profit. You'll learn how much you should be spending on ads (depending on the stage of your business), where you should be spending it, and the proven strategies Rohan uses to help his clients successfully scale profitable businesses. Key Takeaways with Rohan Sheth How a fractional CMO can take your business to the next level—and the benefit to sharing equity with your agency. Why your content doesn't matter if your offer sucks. How to use paid content to determine if you have a solid offer. Determining what content should be free versus paid. What to spend on paid marketing and the major differences for businesses above/below 7-figures. The content strategy Rohan used to get his client on the NYT and WSJ Bestseller list on day one of her book launch. What social platforms should you be focusing your ad spend on? Why a 60-second podcast is a powerful content distribution play. The secret to increased engagement on Instagram—and why likes/comments aren't as important as you may think. Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥

Philip F. Smith isn't your typical entrepreneur. He's a one-man team running a $2 Million per year lead generation company—and he deliberately built it that way. Phil was always interested in figuring out how to break through the solopreneur ceiling, without bursting the one-man bubble. Not only did he succeed at scaling beyond a million, but he can do it in his pajamas from the comfort of his own home! Phil has been a serial entrepreneur for over 20 years, and has sold 3 companies in that time. His background in digital marketing and lead generation has allowed him to consult for uber successful companies like IBM, Intel, AT&T, HP and more. He's even made the Inc. 5000 list of fastest growing private companies in the country 3 years in a row. In this episode, we dive deep into the world of lead generation. You'll learn why the companies who own the data make the most money, how Phil landed an insane partnership opportunity with Kevin Harrington (of Shark Tank), and strategies you can use to get your lead costs down to zero! Key Takeaways with Philip F. Smith How Phil went from selling dial-up internet in 1998 to building a $2M/year lead generation business with no employees. What is a lead generation business? Learning how to monetize your data like all the big companies. The downside to starting an easy business. Hear how Phil landed a partnership with Kevin Harrington of Shark Tank fame—and the cold email hack he used to connect with the most successful entrepreneurs in the world! Tips and tricks your business can use to generate new leads. Get your lead cost to $0 by monetizing your data. Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥

Sam Khorramian is a serial entrepreneur, investor, speaker, and internet marketer who co-founded Big Block Realty—a flat-fee, vertically integrated real estate brokerage that consistently makes the Inc 500 list of Fastest-Growing Companies in America (#26, #31, #33, #56). In this episode, you'll learn all about what differentiates Sam's brokerage firm from the competition and his unique approach to building an award-winning company culture. Sam drops all kinds of knowledge around best-in-class customer service, attracting & retaining top talent, cultivating an environment that your staff wants to be a part of, and why LOVE is the biggest driver for his success as an entrepreneur. Sam believes that in order to create a remarkable experience for your customers that drive extraordinary results for your business, you need to serve your team at the highest level. If you want to build and scale a top-performing organization, you can't do it alone. Listen in to hear an insightful conversation with Sam Khorramian! Key Takeaways with Sam Khorramian Why customer service is at the core of building and scaling a truly remarkable business. What Sam's real estate brokerage does differently that allows him to grow faster than the competition. The one thing that's often more important to employees than how much they get paid. How to avoid the "got-a-minute" meetings by empowering your staff to make decisions without you. How to create a work environment that draws people in and makes them never want to leave. Why Sam believes "love" is the key to building a successful company culture. The value of keeping good people in place. Why putting motivational words up on the wall isn't going to build a great company culture. Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥

Erik Huberman is a serial entrepreneur, marketing expert, and the founder and CEO of Hawke Media, the fastest growing marketing consultancy agency in the United States—launching in 2014, and now valued at over $100 million! After selling two eCommerce companies before the age of 26, and then transitioning into consulting for other brands, Erik realized that the marketing world was completely full of shit. Most marketing companies either have no idea what they're doing, or they're way too convoluted and expensive. Frustrated by the inaccessibility of great marketing, Hawke Media was born. One of their biggest differentiators is their à la carte menu of services and month-to-month billing, making great marketing much more possible for brands of any size. In this episode, Erik and I talk about his early beginnings and what led to such impressive growth in such a short period of time. We dig into all things marketing, including the major differences for companies pre and post the $1M mark. Key Takeaways with Erik Huberman Why 99% of marketing agencies are full of shit—and what Erik's agency does differently to better serve his clients. How marketing differs for brands pre and post $1M. 00:08:30 The importance of finding a competitive edge with your advertising. What Erik did for his clients to help them double their Q2 revenue during the heart of COVID. Implementing and adjusting systems and processes at different stages of business growth. Don't let others criticize your business model. Build the company YOU want to build! Why great businesses are never easy. How to disrupt your industry with month-to-month billing. Learn more about Erik Huberman. Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥

For the last 30 years, Neal Tricario has been leading sustainable business growth and sales strategies for companies around the world. His expertise in the area of sales has resulted in working alongside world-renowned visionaries such as, Tony Robbins, Ryan Deiss, Deepak Chopra, Roland Frasier, Richard Lindner, Chet Holmes, and many others. In this episode, we dive deep into the hiring process for salespeople, including cutting edge sourcing and screening techniques you can implement to build a high performing sales team that drives explosive results for your business. We also discuss recruiting platforms & tools, using AI to hire/train, remote sales calls, overcoming objections, and the 7 attributes of a successful salesperson. Key Takeaways with Neal Tricarico Neal shares how he built an extensive background in sales. Understanding different sales roles/approaches (SDRs vs consultative sales) What does a Sales Development Rep (SDR) do and how can you incentivize them? Outsourcing the SDR process. Stop prescribing solutions your prospects don't need—and what you can do instead! Why you don't need to focus on the end outcome, you just need to get the appointment. A smarter approach to hiring great salespeople. The "Rejection Armor" tactic you can use to uncover a new hire's ability to overcome objections. The 2 most effective ways to source high-quality salespeople. Leveraging AI to screen for qualified sales candidates. Why using Zoom for remote sales conversations will dramatically boost your results—and a powerful tool you can use with it to help your sales team up their game! The 7 attributes of a successful salesperson. Why customer retention is the #1 sales strategy. Unlocking mutual commitments between salespeople and clients, to create win-win scenarios. Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥

Jason Fladlien is known in many circles as the $100 Million Dollar Webinar Man. And rightfully so, as he's sold well over that amount using his webinar techniques! But that's not all. Jason has shattered records and risen to the top of several industries including information products, software, coaching, consulting, speaking and eCommerce. Joe Polish of Genius Network refers to him as "one of the top 5 living marketers on the planet." As the Chief Strategy Officer and Co-Founder of Rapid Crush, Inc., Jason has helped countless businesses use and improve their webinars to the tune of 7, 8, and even 9 figure wins. For many online businesses, he's their secret weapon for marketing success. In this episode, I'm speaking with Jason about his most recent success story—a $57M product launch in the Crypto space. Jason breaks down a complete play-by-play of how he executed the launch, including the simple, yet highly effective marketing techniques he used along the way. What's crazy about this story is how Jason was able to get buy-in from people with a product that not only had an initial price tag of $10,000, but involved a high degree of uncertainty, required buyers to sign a NDA, and had no refund policy or guarantee. He basically removed ALL risk, while simultaneously building incredible demand and excitement for the product. Oh yah, and if that wasn't impressive enough, he spent $0 on paid advertising, had no sales page, and only sold through webinars! You'll hear just how remarkable of a marketer Jason is after listening to this interview—and you'll walk away with a ton of actionable marketing strategies you can implement into your next product launch! Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥

Andrew Warner is an internet entrepreneur and host of the startup podcast, Mixergy, where the world's best founders reveal their secrets to success. Andrew has published over 2,000 episodes and interviewed business titans such as Barbara Corcoran, Gary Vaynerchuk, Tim Ferriss, Russell Brunson, and many more! He's also the author of Stop Asking Questions: How to Lead High-Impact Interviews and Learn Anything from Anyone, which is an essential read for podcasters, salespeople, startup founders, and anyone who wants to lead deeper conversations with people they admire. In this episode, you'll hear the story of how Andrew got his start as an internet entrepreneur and bootstrapped a $1M/month greeting card business. Don't miss the big "failure" that led to his current company, Mixergy! As the host of the Mixergy since 2008, Andrew knows a thing or two about what works in the world of podcasting. Listen in as he breaks down his interviewing process, shares his monetization techniques, and reveals his secrets to creating a world-class podcast. Key Takeaways with Andrew Warner Hear how Andrew got his start as an internet entrepreneur. The $300,000 screw up that turned into Andrew's biggest success, a.k.a Mixergy! The only thing you really need to succeed as a podcaster. HINT: you don't need any experience! Tips and tools you can use to dramatically improve your audio quality and record a podcast like a pro. Secrets to pulling out great stories from your podcast guests and getting them to dive deeper. The membership model Andrew uses to monetize his podcast. Andrew's step-by-step process for teaching entrepreneurs how to deliver a masterclass to his own audience. The major differences between a podcast interview and a paid masterclass. How to get people to come on your podcast when you have no audience. How to leverage older interviews to capture leads and build a following. Why nobody will value what you do if you don't value it yourself. The importance of making a clear path for buyers who are ready to buy. Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥