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Beyond A Million

Beyond A Million

237 episodes — Page 4 of 5

S1 Ep 88088: He scaled to $100Mil in 2 years. Here's what to NOT do - with Jason Haugen

In today's episode, step into the world of RV business growth with Jason Haugen. Hear how he turned a $12 million store into a thriving company. Learn about the challenges of managing RV operations, from inventory to financing. Discover Jason's journey from Network marketing to RV industry CEO, and how he expanded even during COVID-19. Find out how teamwork and lessons from Network marketing contributed to his success. Get insights into RV sales and effective growth tactics. Jason also shares tough moments when economic factors hit the industry and entrepreneurs' lessons on business understanding. Tune in for valuable insights on culture, leadership, and strategic hiring. Jason's innovative L1 to L5 employee rating system and fusion of personal development with business triumphs are not to be missed! Jason Haugen is the CEO of Haugen RV Group, initially entering entrepreneurship at 18 through Network Marketing. He achieved success leading a large team for six years before transitioning to the RV industry in 2019. He's been running the RV dealerships since 2018 and officially became CEO in 2020. Jason is dedicated to building exceptional teams and shares his passion as a speaker and host of the Culture Camp podcast, focusing on the importance of culture in various fields. HIGHLIGHTS: Growth Story: Jason Haugen's journey from a $12 million RV store to a thriving business empire Transition Success: From network marketing to RV industry CEO, navigating challenges and triumphs Strategic Expansion: Acquiring stores and overcoming COVID-19 challenges Cultural Emphasis: Building strong team cultures from network marketing lessons Learning from Setbacks: Adapting to RV market downturns, focusing on stability Effective Leadership: Focusing on culture, using L1 to L5 rating for the team Personal Growth for Business: Translating self-development into tangible results RV Industry Insights: Unveiling unique RV sales world and growth tactics SOCIAL MEDIA Website URL: https://www.iamjasonhaugen.com/ Social Media URL: Jason Haugen's FB 👉 https://www.facebook.com/culturecamppod Jason Haugen's IG 👉 https://www.instagram.com/jasonhaugen/ Jason Haugen's LinkedIn 👉 https://www.linkedin.com/in/jason-haugen-794689239/ TIME STAMPS: 00:00: Prelude 00:35: Introduction to Jason Haugen 03:29: The beginning of business for the RV Group 06:10: How did Jason get into Network Marketing? 11:10: Transitioning into the RV industry 17:10: What role did he play in the business? 20:14: The hardest business to run in the industry 23:04: The acquisition process 26:07: The profitability of finance 29:36: Valuing a business and lines of credit 33:55: The company shifted in the middle of 2022 37:45: What caused the significant shift in margins? 40:50: The demand side of the market relative to interest 43:15: Selling the business for its value 47:25: The gap between working in the business vs working on the business 51:50: What systems helped Jason run a $100 million RV company, and which ones are still working well? 58:35: Hiring the right people to build the culture 1:02:16: Criteria for an L5 accounting office 1:06:04: Character values are at the core of a good person 1:09:31: Lessons learned from Network Marketing 1:13:28: You gotta take action and get out there and do it 1:14:43: Where to find more information about Jason 1:15:05: How to support Beyond A Million 1:15:48: END Subscribe to the Podcast: https://www.youtube.com/@Beyondamillion?sub_confirmation=1 We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥

Aug 27, 20231h 16m

S1 Ep 87087: Bootstrapped to $83M. Samcart, Brian Moran & Mathematical Marketing

DESCRIPTION: In this episode of "Beyond a Million", join host Brad Weimert as he sits down with Brian Moran, the CEO and founder of SamCart. Brian takes us through his incredible journey of bootstrapping his business and later securing $83M in series B funding in 2019. Brian underlines the pivotal role of assembling the right talent in a software development crew and highlights the number 1 thing you should not do when starting a SaaS company. We also dive into his expertise as a digital marketer and funnel builder to bring you tactics that you can implement today. Tune in to gain insights from Brian's experience in entrepreneurship and business development. Brian Moran is a former college baseball player turned successful online entrepreneur. After studying marketing at Grove City College, he launched thetrainedbaseball.com, offering digital baseball courses. Brian excelled at creating efficient sales funnels and pioneered the "one-page funnel" strategy, boosting conversions with less effort. This approach not only covered his costs but also built a loyal audience through valuable content. He later founded SamCart, an e-commerce software company, quickly becoming an internet millionaire. HIGHLIGHTS: Brian Moran's bootstrap journey to $83M in series B funding Precious mentorship advice for entrepreneurs Samcart and Creator U's tailored solutions for all business stages Brian's emphasis on assembling a proficient software development team The importance of media buying and paid advertising SOCIAL MEDIA Website URL: https://www.brianmoran.com/ Social Media URL: Brian Moran's FB 👉 https://www.facebook.com/followbrianmoran Brian Moran's IG 👉 https://www.instagram.com/brianmoran13/ Brian Moran's LinkedIn 👉 https://www.linkedin.com/in/brian-moran-13836115/ TIME STAMPS: 00:00: Prelude 01:03: Introduction to Brian Moran 01:49: What is SamCart? 05:12: How did SamCart start? 12:15: Transitioning from course community to software 17:26: Choosing the Right Business Model 21:18: How did Brian think about building a software company? 23:50: How did he get his start at Samcart? 27:56: If you started a software company today, would you seek investor funds or fund it yourself? 31:36: Best advice from Tom Kulzer and Clate Mask 34:47: What was the business model of SamCart? 38:27: Would Brian have done the bootstrapping version differently? 45:30: Brian's biggest mistakes in building a software company 48:40: What are the components that Brian thinks are mission-critical? 52:47: How SamCart became a course platform 56:50: Learning from mistakes and moving on 59:39: How to find more information about SamCart 1:00:47: Support Beyond A Million 1:01:21 - END Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥

Aug 20, 20231h 2m

S1 Ep 86086: The $12M Virtual Assistant Plan with Nathan Hirsch

DESCRIPTION: In this episode of "Beyond A Million," Brad interviews Nathan Hirsch, the founder of FreeeUp.com. Nathan discusses his journey of growing his Amazon business to $5 million in revenue and creating FreeeUp, a platform for freelancers and virtual assistants. He highlights the significance of partnerships, SEO, marketing, and client relationships. Nathan shares insights about finding the right business partner or buyer, effective communication, and the agency model behind FreeeUp. Ultimately, he delves into the pros and cons of using virtual assistants, the transformative impact of podcasts on networking and exposure, and his business portfolio. Nathan Hirsch is a serial entrepreneur and eCommerce expert. He launched his first online business from college and has achieved over $30 million in sales. Currently, he's the CEO of FreeeUp.com, linking businesses with skilled freelancers. Nathan appears on popular podcasts like Entrepreneur on Fire, sharing online hiring insights. He also founded Ecombalance.com for e-commerce bookkeeping and OutsourceSchool.com to teach his hiring strategies. HIGHLIGHTS: Nathan Hirsch's journey: Building a $5 million Amazon business and launching FreeeUp Virtual Assistants: Pros, Cons, and Building a VA Army Partnering for Success: The Importance of Partnerships and Finding Buyers Business Strategies: SEO, marketing, and client relationship insights Agency Model: Exploring FreeeUp's Unique Approach Podcast Benefits: Networking, audience reach, and SEO improvement Key Sale Moment: The life-changing offer that sold Nathan's business SOCIAL MEDIA Website URL: https://www.outsourceschool.com/nathan/ & https://ecombalance.com/ Social Media URL: Nathan Hirsch FB 👉 https://www.facebook.com/FreeeUpNathanHirsch/ Nathan Hirsch IG 👉 https://www.instagram.com/realnatehirsch/ Nathan Hirsch LinkedIn 👉 https://www.linkedin.com/in/nathanhirsch/ Nathan Hirsch Twitter 👉 https://twitter.com/realNateHirsch TIME STAMPS: [00:00:01] Six Figures Beyond: Entrepreneurial Success [00:05:41] Amazon to Free Up: Six Years, 25M Sold, Best Decision Ever [00:13:05] Grow quickly with a referral program [00:19:29] Screening for skill, attitude, communication [00:25:57] Creating family, community, listening, treating well: Sold Free Up successfully [00:33:52] Sell business, maximize value, no regrets [00:38:48] Outsource for nomadic entrepreneur success [00:43:03] Hire VA's for structured roles [00:48:30] Six words: Transitioned from VA to bookkeeping [00:53:35] Hire, train, network, SEO, pitch, stories Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥

Aug 13, 20231h 1m

Ep 85085: Amy Porterfield: Scaling Your Business Past the Million-Dollar Mark

On this episode of 'Beyond a Million', Brad Weimert interviews Amy Porterfield about the challenges of scaling a business. They discuss topics such as sales, marketing, operations, technology, and taxation. They also talk about the importance of self-awareness, finding trustworthy business coaches, and transitioning from a transactional sales mindset to a CEO mindset. Lastly, they discuss launches, marketing tools, and the power of freebies in marketing. Amy Porterfield is an ex-corporate girl turned online marketing expert and CEO of her own multimillion-dollar business. Through her best-selling courses and top-ranked marketing podcast Online Marketing Made Easy, Amy has helped hundreds of thousands of entrepreneurs to trade burnout for freedom, income, and impact and find professional autonomy, independence, and success far beyond what a corporate glass ceiling would traditionally allow. She has been featured in Forbes, Fast Company, CNBC, Business Insider, Entrepreneur, and her company has twice been awarded the Inc. 5000 Award as one of the fastest-growing privately held companies in the U.S. She runs her growing business from Nashville, Tennessee, where she lives with her husband, Hobie, and their Labradoodle, Scout. Learn more at AmyPorterfield.com. SOCIAL MEDIA: Website URL: https://www.amyporterfield.com/ Social Media URL: IG 👉 https://www.instagram.com/amyporterfield/?hl=en Facebook 👉 https://www.facebook.com/AmyPorterfield/ Twitter 👉 https://twitter.com/AmyPorterfield TIME STAMPS: [00:00:00] Scaling past the million dollar mark. [00:03:20] Internet marketing guru success story. [00:11:27] Mindset shift key to success: 6 words [00:21:33] Shift from transactional to CEO. [00:25:49] Figuring out who's trustworthy: Power in the pause. [00:33:28] Grow business with information, podcasts. [00:41:36] Creating a business you love: Six words or less. [00:46:57] Find variety, monetize hobbies, no tattoos. [00:51:24] Storytelling, reframing, launching, AI: Six words. [00:58:35] Learning framework, finding shortcuts, course info, powerful women.

Aug 6, 202356 min

S1 Ep 84084: Scaling Jam Sports to over 11k teams through acquisitions with Kristi Herold

In this episode, we meet Kristi Herold, a passionate entrepreneur who built a successful business around the concept of fun. She started with the Toronto Sport and Social Club and later expanded through acquisitions. Even during the pandemic, she adapted and offered virtual events to connect people through play. Kristi emphasizes the importance of integrating play into the workplace for improved employee engagement and well-being. Her inspiring journey and practical tips show that having fun in business can lead to growth and a positive work culture. Join us as we deep dive into Kristi Herold journey and discover the incredible impact of play on personal and professional growth. You'll be inspired to create a more positive and engaging workplace while having a blast doing it! Kristi Herold is a dynamic entrepreneur who built her business around the concept of having fun. Starting with the Toronto Sport and Social Club, she maintained a balanced lifestyle while growing her venture. Later, she expanded aggressively through acquisitions, with a vision of leaving a lasting legacy. During the pandemic, she adapted to the virtual world, offering events that opened new opportunities in the corporate sector. Kristi is passionate about integrating play, fun, and laughter into the workplace for improved employee engagement and well-being. Her focus on connecting people through play has led to heartwarming success stories, making her journey truly inspiring. HIGHLIGHTS Kristi Herold shares her inspiring journey of building a business around the concept of having fun. Achieved success through aggressive expansion and strategic acquisitions. Adapted during the pandemic with virtual events and corporate engagements. Creating career opportunities for her team and fostering a positive workplace culture. Sports and social clubs foster connections, leading to heartwarming success stories Kristi emphasizes the importance of integrating play, fun, and laughter into the workplace for improved employee engagement, mental health, and retention. She encourages businesses to create a positive and enjoyable work environment. SOCIAL MEDIA Website URL: http://kristiherold.com/book/ & https://jamgroup.com/press/ Social Media URL: Kristi Herold FB 👉 https://www.facebook.com/kristi.herold.5 Kristi Herold IG 👉 https://www.instagram.com/kristiherold_/ Kristi Herold LinkedIn 👉 https://www.linkedin.com/in/kristi-herold-8a7180?originalSubdomain=ca Kristi Herold Twitter 👉 https://twitter.com/KristiHerold TIME STAMPS: 00:00 - Prelude 00:46 - Introduction to Kristi Harold 02:58 - Christie Harold's background 04:36 - From 2006 to 2016, she took a step back from his business pursuits 06:03 - Being depressed and realizing to survive by connecting with people through play 09:09 - The pivotal moment that led her to change her mind 11:35 - How much of the business was revenue when she first started 13:10 - The challenge of scaling the business in 2016 16:21 - The economics of the sport and social clubs business 19:27 - Taking sports leagues to the Metaverse 22:15 - How significant is the concern for sports-related injuries in social clubs? 25:21 - The economics and growth of the company and how they approached acquisitions 26:24 - The goal of acquisitions is to keep key teammates on board 28:19 - Looking for synergies from the head office 31:23 - The benefits of scale for players 33:00 - The difference between a better experience and facilities for players 34:29 - Working with strategic people 37:07 - The culture in the Sports League 40:27 - The importance of having fun in the workplace 42:30 - Invest a little bit of money and have some fun and put the play on your P&L 44:32 - The importance of having a company sports team 45:56 - Having a company choir, a rock band or a company rock band is a great recruiting tool. 47:09 - Shout out channels and banter channels 49:42 - The product offering and target market for play 53:59 - Where to get more information about JAM? 55:17 - How to support Beyond A Million? 55:52 - END

Jul 30, 202355 min

Ep 83083: TikTok Profit Strategies Unveiled: Insider Secrets With Maxwell Finn

Brad and Max Finn on this podcast episode elaborating on Max' viral TikTok journey to his personal and entrepreneurial stories. Throughout the podcast, Brad and Max offer valuable advice on entrepreneurship, cash flow management, and scaling businesses effectively. Max also highlights the importance of TikTok as a marketing platform, sharing tips on creating attention-grabbing content. They touch on the launch of Threads and Max's personal experience of being banned from Facebook, stressing the need for transparency and backup plans. Maxwell Finn is one of the most sought after digital marketing experts in the world. Over the last decade he has helped countless businesses from the Fortune 500 to innovative startups achieve explosive growth with paid advertising. More specifically, he has helped businesses generate over $250M in traceable revenue with Facebook and TikTok ads. Max has taken everything he's learned doing this and has now taught over 10,000 other marketers how to run more profitable ads through his Facebook and TikTok ad educational programs. HIGHLIGHTS: Max highlights the importance of TikTok and creating attention-grabbing content. They discuss performance marketing and scaling through strategic partnerships. They share insights on adapting to TikTok's unique style and engaging audiences effectively. The launch of the platform Threads and the benefits of being an early user are explored. Max emphasizes the need for transparency and backup plans in business based on his Facebook ban experience. Full Show Notes: https://beyondamillion.com/83 Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥

Jul 20, 20231h 5m

Ep 82082: How To Scale Past 8 Figures With Internet Marketing Pioneer, Rich Schefren

Join Brad and Rich for an episode where they dive into their perspectives on weekends, entrepreneurship, and personal growth. Rich, known for his laid-back approach, reveals his love for relaxed weekends, free from rigid schedules. He shares valuable insights on how entrepreneurs can design businesses that align with their strengths and flaws, fostering authenticity and paving the way for success. In their no-nonsense discussion, Rich introduces the concept of the sprint versus marathon mindset, emphasizing the importance of finding fulfillment in the journey rather than solely focusing on achieving goals. He encourages listeners to embrace personal growth and authenticity as they navigate their own paths. Rich highlights the significance of task initiation and the transformative power of seeking mentors with diverse perspectives. Tune in for practical insights and relatable stories that will inspire you on your own journey towards success and self-improvement. Full Show Notes: https://beyondamillion.com/82 Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥

Jul 18, 20231h 13m

Ep 81081: Using AI for Converting Leads to Actual Customers with Shaun Clark

In this episode, Brad and Shaun Clark discuss entrepreneurial challenges, emphasizing the importance of helping others and generating revenue. They cover various topics like sales, marketing, operations, technology, and taxation. Shaun emphasizes the significance of the internet and online advertising for business success and why everyone should be using it. Tune in to learn more from these successful entrepreneurs, and avoid the challenges they faced in business. Key Takeaways with Shaun Clark Brad and Shaun discuss challenges faced by entrepreneurs and the importance of helping others and generating revenue. Topics covered include sales, marketing, operations, technology, and taxation. Shaun shares his background and passion for software, mentioning previous ventures like an answering service and Invoice Sherpa. The significance of the internet and online advertising in business success is highlighted. Shaun emphasizes caution with raising money too soon to avoid diluting value and dependence on external investors. The importance of helping others to generate revenue is emphasized The significance of marketing and getting people excited about the product or service. The company found a niche by targeting marketing agencies and allowing them to white-label and resell the product, creating a revenue source for both parties. Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥

Jul 6, 202359 min

Ep 80080: Owning 42 Franchises and Making 8-Figure Exit Deals with Erik Van Horn

Erik Van Horn is an entrepreneur, advisor and the co-founder of Front Street Equity Partners, a strategic advisory and private equity investment firm focused on the franchise industry. After purchasing his first Liberty Tax Service franchise, Erik went full throttle, eventually growing to 42 locations. After that, Erik built out the blueprint to successful franchising, buying seven more brands as a franchisee, exploring the franchisor space and making a successful 8-figure exit to private equity. For entrepreneurs looking to build an owner-absentee business, franchising can feel like a logical journey. So today, I'm sitting down with Erik to get the scoop on the franchising world. What are the steps to success? What are the pitfalls? And how can interested investors make their first move into franchising? Key Takeaways with Erik Van Horn How Erik went from mowing lawns to owning 42 franchise locations despite having no prior franchising experience. A breakdown of what investors eager to get into franchising should do — and what they shouldn't do. A look at the potential exit paths for franchisees and franchisors. What variables will hurt the exit value of a brand? How franchisors could see a 15-20x EBITDA valuation from private equity on a $5M+ business. The metrics that make a brand a prime candidate for franchising. What are the closest options to an owner-absentee model in the franchise space? Can it be beneficial to work in a business niche you know nothing about? What is the difference between a franchisee and a master franchisor? The pros and cons of being an entrepreneur vs. being a franchisor. Why second franchise locations often struggle more than first franchise locations — and the point at which it becomes easier to scale multiple locations. Why are tax offices so prevalent in low-income areas? Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥

Jun 29, 202350 min

Ep 79079: $3.9M in 8 Minutes, Utility NFTs, and the Future of Crypto with Jian Tam

Jian Tam is a marketer, NFT and crypto investor, and the CEO and co-founder of Samurai Saga, a Web 3.0 gaming project centered on NFT artwork, utility-based tokens, and a play-to-earn gaming experience. Before crypto, Jian made his first $1M selling camera lenses on eBay. Soon after, he started a DTC clothing business and found an untouched niche after selling $50,000 of customized sweatpants in a single day. After buying Bitcoin in 2009 and selling it early for $400, Jian made another venture into the crypto space, turning $20K into $2M with Dogecoin. Finally, he transitioned into NFTs, using a creative marketing approach to earn $3.9M in the first 8 minutes of an NFT drop. While NFTs and crypto have fallen out of favor in 2023, Jian believes they're poised to make a comeback. In today's episode, you'll hear about the specific type of NFTs Jian is focusing on moving forward, how potential investors should look at the space, and successful NFT launching strategies. You'll also hear about how AI could be leveraged in the NFT and crypto space, how to raise funds for NFT projects, and marketing techniques that work across various industries. Key Takeaways with Jian Tam The unorthodox marketing strategy that brought in $3.9M in the first 8 minutes of Jian's first NFT drop. The new vehicle for raising capital that can keep founders from diluting their ownership. The part people are skipping when it comes to laying the groundwork for successful online sales. What is the next trendy industry that could take off like NFTs and crypto? The future of NFTs, how they may change as they stage a comeback, and how investors can take advantage. The strategy for success when launching a product in the NFT community. The core principles of sales success that are just as applicable to selling clothing as they are to selling NFTs. How can you market in the crypto space when ads are banned? Taking a close look at the structure and benefits of blockchain-based video game platforms. Who are the ideal influencers to engage with in the crypto and NFT universes? Why Jian transitioned from eBay and Amazon to DTC sales through his own website. How Jian went from making $7.50/hour to making $1M flipping camera lenses on eBay. Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥

Jun 22, 20231h 9m

Ep 78078: Tucker Max - How To Turn Words To Wealth, Plus Scaling Scribe Media to 24 Million

Tucker Max is a 4X New York Times bestselling author, investor and the former co-founder of Scribe Media, a multi-8-figure publishing company that helps aspiring authors tell and sell their stories. Tucker's books have sold more than 4.5 million copies, while Scribe Media has helped publish memoirs for people like David Goggins, Tiffany Haddish and Dan Sullivan. After helping Scribe grow to $24M, Tucker exited the company in 2021. For many entrepreneurs, however, chasing sales and bestseller lists may not be the best way to crack 7 and 8-figures with writing. In today's episode, you'll hear Tucker talk about the nontraditional avenues entrepreneurs and aspiring writers can use to monetize their written ideas in a big way. You'll also hear Tucker share the key questions nonfiction writers must be able to answer before putting pen to paper, how Scribe adjusted its organizational structure to grow from $2M to $24M, and the role AI will play in book writing in the years to come. Key Takeaways with Tucker Max The internal changes with roles and responsibilities that helped Scribe Media grow from $2M to $24M. Should your book deliver content that your readers want to hear or content that your readers need to hear? What are the steps to writing a nonfiction book – and why writing for niche audiences can be so lucrative. The idea of "dirty authenticity" as the future of effective marketing. How will AI impact authoring books? Why some books can be marketed successfully for cheap and others fail to gain traction regardless of marketing spend. What are the character traits that make a great CEO? The nuances behind the decision-making processes for what lands on the New York Times and Wall Street Journal bestseller lists. Why are high-end service businesses so difficult to scale? The employee growth number Scribe hit when things started to break. How avoiding the traditional route to professional writing helped Tucker monetize his work early in his career. How Tucker went from writing blogs to landing on the New York Times bestseller list with his first book. Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥

Jun 15, 20231h 15m

Ep 77077: Amazon FBA, Social Media Traffic Strategies, and Scaling 8-Figure Businesses with Bashar Katou

Bashar Katou is an Amazon FBA seller, mentor and the founder of BJK University, a leading online platform that teaches users how to sell on Amazon. After the restaurant Bashar owned burned to the ground, he found himself $150K in debt. Soon after, a friend introduced him to the concept of making money online. He decided to focus on Amazon sales, bought a course and launched his first products. Fast forward to today, Bashar has launched more than 100 products on Amazon and his BJK University is a multi-8-figure business with more than 35 employees. Bashar grew BJK from $150K to $2.3M in one year primarily through social media, at one point spending $325K/month on Instagram shoutouts. In this episode, you'll hear how Bashar uses social media to drive traffic, how he manages to post 4-6 pieces of content a day, and the social media channels he focuses on in today's environment. You'll also get insights on running a successful Amazon store, adjusting the entrepreneur mindset as your company scales, and the No. 1 tip social media-focused businesses should hear for 2023. Key Takeaways with Bashar Katou How Bashar grew his business from $150K to $2.3M in 12 months by using Instagram shoutouts. The No. 1 tip for driving traffic to a social-media-reliant business in 2023. Should entrepreneurs follow a passion or pursue a business for the sake of the financial upside? The 3 cycles of business from Lex Sisney's book "Organizational Physics" that entrepreneurs can follow to create perpetual growth. How Bashar prioritized product-market fit and building an offer over building a business to create a multi-8-figure company. Why build an Amazon store instead of a traditional eCommerce store through your own URL? The assembly line approach for integrating organic traffic into your existing marketing model. Why Bashar eased up on Instagram marketing after earning 1,200 opt-ins a day – and where he shifted his attention to. The mental change that has to happen for entrepreneurs to avoid burnout and keep pushing forward. How motivation and the pressure to perform can change as your company experiences more success. Adopting a mindset of responsibility and ownership to find solutions and keep problems from compounding. The management lessons Bashar learned from managing a restaurant that burned to the ground and left him $150K in debt. Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥

Jun 8, 202356 min

Ep 76076: Negotiating 8-Figure Exits, Traffic Secrets, and AI Arbitrage with Kasim Aslam

Kasim Aslam is an entrepreneur, author and the founder of Solutions 8, one of the top-ranked Google Ads agencies in the world. He has also started four 7- and 8-figure businesses and has completed two exits. Kasim has a knack for innovation, and has won War Room's Wicked Smart competition 5 times – an award given to the War Room member with the best proven and tested business-growth solutions. Today, Kasim sits down to share the digital marketing expertise that has led to the growth, success and sales of his companies. In addition to discussing his best marketing practices, Kasim also pulls back the curtain on a few off-the-beaten-path marketing "hacks." You'll also hear Kasim share insights around navigating an M&A exit, how agency owners can use AI to get ahead, and why his next multi-million-dollar venture may take place outside the agency and SaaS worlds. Key Takeaways with Kasim Aslam What does it look like to manage an 8-figure M&A deal? The marketing tip that "shouldn't be legal" that helped Kasim become the 4th-ranked GoHighLevel affiliate. What are the most important variables to nail when preparing for an exit? Kasim's Slack hack that allowed him to achieve nearly 100% deliverability to cold prospects. The best advice Kasim got after his 8-figure sale – and how entrepreneurs can use it to avoid lackluster ventures after successful exits. Rethinking the 8-figure business approach to consider analog businesses instead of SaaS or agency models. How agencies can capture arbitrage opportunities from AI in the near term and adjust to AI to capture market share in the long term. How website owners can prepare for the death of third-party cookies by capturing and analyzing first-party data. The opportunities for generosity that come from negotiating an all-cash exit from your business. A quick look at the parameters around obtaining a "golden visa" to earn full citizenship in a second country. Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥

Jun 1, 20231h 3m

Ep 75075: 9-Figure SEO Secrets & Content Marketing Strategies with John Rampton

John Rampton is an entrepreneur, connector, and online influencer who loves building amazing products and services that scale. He's purchased, started, grown and sold several companies online with his latest company quadrupling a 7-figure revenue stream in 6 months. According to John, he has built over 4 unicorns in the past 10 years, with over $18 billion in online revenue directly attributed to his teams. He has written 5,000+ pieces of online content and was recently ranked #2 on the "Top 50 Online Influencers in the World" list by Entrepreneur Magazine. In today's episode, John shares the secrets behind his success when it comes to scaling companies using SEO and content marketing. You'll learn his 2-minute content creation process, his strategy for hiring quality copywriters, how to add verticals to scale beyond 7-figures, and the massive opportunity that exists for businesses who learn how to optimize their content using AI technology. Key Takeaways with John Rampton The BIG opportunity for AI-powered content. The repeatable model entrepreneurs can use to produce articles in 2 minutes or less. Avoid the biggest SEO content mistakes and boost your online visibility. How to add verticals to scale beyond 7-figures The secret behind multimillion-dollar relationships: the "1-in-10," "1-in-100," and "1-in-1,000" philosophies. How to convert readers into "super fans" for increased product sales through compelling content. Leverage your core skills and add "multipliers" to break through plateaus and scale your business. How affiliate marketing-style sales boosted John's sales 70x compared to his colleagues. The three different types of editors John uses for every online post. The Harvard study that shows how families who give money to charity increase their incomes by an average of $375/month within a year. Build successful symbiotic relationships with interns through effective processes. Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥

May 25, 202350 min

Ep 74074: How Saatva Scaled Their $400M DTC Luxury Mattress Brand with Ricky Joshi

Ricky Joshi is the co-founder and chief strategy officer of Saatva, a direct-to-consumer luxury mattress and bedroom company that earns more than $400M in revenue and has been named to the Forbes Top 100 Most Promising Companies list. While going mattress shopping for himself one day, Ricky noticed a few shortcomings from mattress retailers. Confusing messaging. Bad customer service. No core values. Ricky thought he could do better, and in 2011, Saatva became one of the world's first DTC brands. In this episode, Ricky shares Saatva's success secrets, including effective marketing strategies, key metrics to focus on, and brand awareness tips for entrepreneurs in the DTC space. You'll also hear about how Saatva created an in-store experience that leads to greater than 50% conversions, how competition helped Saatva 3x its sales in one year, and how companies can decide when it's time to branch out and launch new product offerings. Key Takeaways with Ricky Joshi How increased competition helped Saatva grow from sales of $9.5M to $28.7M in one year. What are the best and worst things Saatva has done in marketing? How Saatva's brick-and-mortar retail stores have a conversion rate higher than 50%. How selling a product with a high AOV can lead to a better customer experience. Two core components to building growth and success. How Saatva has branched out to having more than 42% of its buyers coming from a non-mattress product. The major advantage small companies have over big companies when it comes to marketing. How is AI impacting marketing right now? Why established brands and large companies often struggle in the DTC space. How to weigh investing in brand awareness with the growth trajectory of your company. When do you know if it's time to branch out and start selling new items alongside your flagship product? Balancing your consumer's awareness level when choosing which platform —like TikTok, Facebook or Google Ad Words — to market on. How entrepreneurs can analyze SEO traffic to determine alternative revenue streams. Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥

May 18, 20231h 4m

Ep 73073: From 1 to 850+ Rentals in 7 Years; Real Estate Mogul Reveals his Secrets with Aaron Amuchastegui

Aaron Amuchastegui is a real estate investor, fund manager and software CEO who has bought and sold more than 1,000 foreclosed homes and owns 850 single-family rental properties. Aaron made his way into the real estate market in 2005. As he watched the Great Recession gut the industry from 2008-2009, Aaron discovered an opportunity to purchase and flip foreclosed homes, pioneering a business venture that quickly led to delivering millions of dollars for investors. Today, Aaron sits down with me to discuss the ins and outs of his decades-long real estate success story, including nitty-gritty details on the art of buying and flipping foreclosures, how new investors can enter the market, and how he bounced back from going to zero — twice. You'll also hear how Aaron went toe-to-toe with investment management behemoth Blackstone, how he successfully added a software venture to his revenue mix, and which asset class investors with cash on the sidelines should be eyeing right now. Key Takeaways with Aaron Amuchastegui The story behind Aaron's journey beginning in the 2005 housing boom to the depths of the Great Recession to owning 850+ single-family homes in 2023 — and the lessons investors can learn from it. The process of buying and flipping foreclosed homes — and how to enter that market today. The applicable lesson that large-scale real estate investors can learn from Blackstone's model. The secret to quick growth in real estate — and how to do it at scale. How Aaron positioned himself as a "picks and shovels" provider to run a software company that brings in 6-figure months. What asset class should investors with extra cash be looking at in the current environment? How can you determine who's worth learning from in real estate development? The bank-imposed parameters that can hamstring entrepreneurs trying to get a portfolio loan for real estate investing. How do the criteria for buying a single property vary when considered in the context of a total portfolio? How should investors set up the financial structure of a new rental fund? Tips for entrepreneurs who fall victim to shiny object syndrome. How AI is impacting real estate investing. The life event that pushed Aaron from being an employee to an entrepreneur. Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥

May 11, 20231h 26m

Ep 72072: 8-Figure Exits & Building PaddleSmash Into The Next Big Backyard Game with Tim Swindle

Tim Swindle is an entrepreneur and the co-founder of PaddleSmash, a Pickleball and roundnet hybrid that's making waves in the backyard game world. After starting in commercial real estate, Tim pivoted to software where he built and sold a company for 8-figures in 2016. Soon after, Tim moved into the toy and game industry with his card game Utter Nonsense, which he sold to U.S-based PlayMonster for 8x EBITDA. As Pickleball became the fastest-growing sport in North America, Tim rode the momentum, launching PaddleSmash in 2018. In today's episode, you'll hear Tim share lessons from his success with retailers, including tips for negotiating deals, getting your product noticed by decision-makers, and how to stand out on the shelves for shoppers. You'll also get an inside look at the creation of PaddleSmash, the reason Tim chose to license the product, and ideas on how to effectively iterate your product during the design phase. Key Takeaways with Tim Swindle How PaddleSmash went from $0 in sales to getting picked up by large retailers like Dick's Sporting Goods and Scheels. What are the biggest potential pitfalls to look out for when entering into contracts with retailers? Tips, tricks and nuances for designing packaging to both optimize profits and attract customers. How should entrepreneurs who want to break into the retail space structure their pitches to buyers? One of Tim's biggest business takeaways — and how he used it to land the first clients for his software product. How Tim went from commercial real estate to his first 8-figure software exit. How can you build an effective focus group to improve your early-stage product? The practical considerations behind deciding whether or not to license a product. An experienced look at negotiating deals with big box retailers. Why deciding what not to build is just as important as deciding what to build. Tim's first exit in the retail space — an 8x EBITDA sale of his card game Utter Nonsense. The tailwinds and chance connections that led to PaddleSmash's creation. Why most of the innovation in the toy and game space comes from individuals as opposed to corporations. Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥

May 4, 20231h 4m

Ep 71071: Proven Secrets From Marketing Legends With Ryan Pineda, Perry Belcher, Kaela Kanae, and more!

This week, we're shaking things up! After 70+ interviews with 8, 9 and even 10-figure entrepreneurs, I wanted to round up the best marketing advice shared on the pod, and deliver it straight to your ear drums. My team went back through the archives and pulled the biggest takeaways from 5 entrepreneurs who are absolutely crushing it in the marketing world. You'll hear SUPER actionable tactics from Ryan Pineda, Keala Kanae, Perry Belcher, Jason Fladlien, and George Bryant. In this episode, you'll learn how to automate your lead generation using instagram reels, strategies for increasing email open rates, what the best marketers do to improve customer LTV, the power of strategic positioning, and much more! Key Takeaways The story behind Jason Fladlien's $57M product launch. Understanding the customer journey and what prevents so many companies from scaling beyond 8 and 9-figures. The content creation playbook Ryan Pineda uses to warm up his audience, generate leads, and make more sales. The process Keala Kanae uses to achieve a 59% email open rate How to cross-sell your existing audience by using the "Randolph Hearst" model. The role that 'belief' plays when it comes to achieving greatness. How to map a better customer journey so you can scale beyond 8 and 9-figures. Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥

Apr 27, 20231h 0m

Ep 70070: From a Decade In Prison to Millionaire in 18 Months with Wes Watson

Wes Watson is an entrepreneur, author and business coach who founded Watson Fit and created a sales funnel leading to 8-figures in monthly revenue. During his 10 years in a California prison, Wes began building an Instagram presence while behind bars. Once he gained freedom, Wes leveraged his online presence in the fitness community into low, mid, and high-ticket sales, becoming a millionaire within 18 months of being released. Today, Wes joins me to share his success story, including a look into the prison-hardened mindset that he applies to his business to earn 5 and 6-figure paydays. You'll also hear about the five books that changed Wes's life, the importance of tapping into the correct mental frequency states, and how taking too long to take action can cost you money in the long run. Key Takeaways with Wes Watson How Wes went from a decade in prison to making $60,000 in sales a day. The expectation-to-work ratio that creates the highest quality of life. What should entrepreneurs avoid doing during their growth phase? The 5 books that changed Wes's life — and the exercise he used to hone his copywriting skills. How the frequency of your emotional state can manifest success or failure. The 2 key tenets of what a great leader should be. Is it possible for entrepreneurs to succeed if they don't have skin in the game? The link between stress management and reaching your ceiling of potential. How focusing on the right timeline can help your business produce the best results — and got Wes to 8-figure months. Should entrepreneurs prioritize speed or perfection in their day-to-day operations? The necessity of preparation and constant vigilance to seize the opportunities life puts in your path. Building strength for life's challenges through resistance to your weaknesses. Transforming your perception from seeking growth to removing the negatives. Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥

Apr 20, 20231h 10m

Ep 69069: Optimizing Operational Efficiency & Scaling MIT45 to a High 8-Figure Brand with Ryan Niddel

Ryan Niddel is an entrepreneur and the CEO of MIT45, a $70M/year Kratom company on pace to exceed $100M in sales in 2023. In addition to his first exit at age 29 for $12M, Ryan has been involved with the acquisition or exit of nearly a dozen companies whose collective revenues exceed $237M. He has successfully tripled the revenue of more than 5 companies in under 2 1/2 years, adding an extra $950M in valuation to these businesses. Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥

Apr 13, 202359 min

Ep 68068: Taking GoPro from $600k to $600 Million with Ron Lynch

Ron Lynch is an infomercial and direct response marketing expert who has helped 70 brands and 300+ products launch, with a track record of generating over $4 billion in sales for his clients. He's helped brands like GoPro, Johnson & Johnson, OxiClean, Samsung, George Foreman Grill, and hundreds of other household names and products. In this episode, Ron shares the story of taking GoPro from a 3-person startup to a worldwide phenomenon and multi-billion dollar brand. Through his agency's leadership, the company scaled from $600k to $600M in sales before its eventual IPO. You'll hear about the risky strategy Ron's team used to get GoPro into major retailers like BestBuy and Target, the inner workings of the infomercial industry and how it's used to sell products, and how to serve multiple customer avatars with a single product so you can broaden your audience and scale your business. Key Takeaways with Ron Lynch The story of scaling GoPro into a multi-billion dollar brand. The risky play that Ron's agency implemented to get GoPro into big box stores like BestBuy and Target. The Super Bowl media buying strategy that landed GoPro $3M worth of advertising slots for the price of $360k The science and structure behind traditional infomercials—and how they are designed to get people to buy. How to broaden the audience you serve by solving different problems for different customers—and how to leverage that strategy to double your revenue, again and again, with a single product. A unique celebrity growth tactic for building brand awareness. This strategy led to Ron visiting Bono's Ireland home in person to deliver a product. Why the gatekeeper is the most valuable relationship you can have. How the infomercial industry has changed over the years. Accelerated AI adoption and Ron's prediction for the future. Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥

Apr 6, 202354 min

Ep 67067: From Grant Cardone's Drug Addiction to $4 Billion + How He Uses AI

Grant Cardone is a sales expert, author, producer, and CEO of Cardone Capital, overseeing a $4B+ real estate portfolio he built from scratch. At 16 years old, Grant stumbled down a path of drug issues, eventually entering a treatment center at age 25. After completing his treatment, Grant channeled his addictive personality into business and sales, making his first $1M at 31. Today, Grant discusses his life story and career paths with me while sharing his high-volume approach to selling online, his philosophy around investing money, and how he creates a high-performing sales culture in his companies. You'll also hear the number one skill Grant suggests that young entrepreneurs should develop, how AI will mesh with sales careers, and the 80/20 principle he used to build a 16M person online following. Key Takeaways with Grant Cardone How Grant's turned his addictive personality into a $4 billion real estate portfolio. The danger of complacency after hitting a 7-figure net worth for the first time. Taking a brute-force, volume-heavy approach to Internet sales and marketing. The one thing Grant needs to build a business. Why it's dangerous to take advice from millionaires. How will AI impact the careers of sales professionals? How do you cultivate a high-performing sales culture in your company? What to look for when evaluating potential partners. How Grant looks at control vs. delegation when overseeing 650+ employees. What can entrepreneurs learn from the recent banking collapses? How Grant built an audience of 16 million people with free content and the 80/20 principle. Why Grant doesn't invest in the stock or bond market — and what he does instead. What is one of the most essential skills for a 20-year-old today? Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥

Mar 30, 20231h 4m

Ep 66066: The Science Behind Peak Performers and the 90-Day Year with Todd Herman

Todd Herman is a coach and mentor to pro athletes, business leaders, and public figures on the topics of performance, strategy, mindset, and execution. His training programs have been delivered to over 2,000,000 people and through his 90 Day Year company, his system for entrepreneurial performance has been implemented by more than 250,000 small businesses since 2014. Todd is also the author of the Wall Street bestseller, The Alter Ego Effect, a playbook for overcoming self-doubt, negativity, and insecurity that hold many people back from becoming the best version of themselves. Today, Todd joins me to talk about how entrepreneurs can build their own alter egos in order to achieve peak performance and take their business to a whole new level of success. You'll also hear Todd discuss the business insights he's shared with companies like Goldman Sachs, Shell Energy and T-Mobile, including the five stages of business framework, the three milestones to nail before scaling, and using the 90-day science to help avoid procrastination. Free Give: Join thousands of satisfied customers that use UpCoach to build and distribute their content. Use code BEYONDUPCOACH20 to save 20%! Key Takeaways with Todd Herman The 90-day science behind procrastination and avoided behavior — and how to clear those hurdles. What's the difference between peak performers and above-average performers? How can creating alter egos allow entrepreneurs to realize more of their potential? The O.P.P. method framework Todd uses to guide peak performance for both athletes and entrepreneurs. Breaking down the five stages of business framework. How constraints can spark creativity instead of strangling it. The three milestones to nail before scaling a business. The primary role of being an entrepreneur that building an alter ego can help with. Balancing overload and recovery to create business flow states for entrepreneurs. The big mistake businesses make with goal-setting. How niching down can actually create a larger audience for your services. The elite mindset of discipline that athletes and entrepreneurs share. How Todd got his start in performance coaching for athletes and entrepreneurs. Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥

Mar 23, 20231h 5m

Ep 65065: Leads with Pinterest & Scaling Multiple 8-Figure Agencies with Lindsay Shearer

Lindsay Shearer is a traffic generation specialist who has helped more than 390 brands scale to 7, 8 and 9 figures in sales per month. While Lindsay uses many digital marketing platforms, her expertise in driving traffic through Pinterest has helped her generate over $50M/year in profitable client ad spend. In addition to building two 8-figure marketing agencies, Lindsay invests in long-term, short-term, multi-family and farmland real estate, while also launching and operating her own real estate fund. Today, Lindsay sits down with me to share strategies for driving traffic on Pinterest, how to find profitable niches as a marketing agency, and tips for targeting "blue ocean space" to avoid oversaturation in the agency world. You'll also hear Lindsay break down her real estate investing strategy, including why she sees farmland as a favorable asset class, and how she structures the holdings and partnership layout of her real estate fund. Key Takeaways with Lindsay Shearer Building 8-figure marketing agencies through a personal brand vs. a company brand. The roadmap to driving eCommerce business on Pinterest. Finding an unsaturated "blue ocean space" to get a competitive edge as a marketing agency. Targeting a 10% multiplier gross income figure with real estate investments. The hardest part of Lindsay's entrepreneurial journey, and what she'd do differently if she could start again. 3 YouTube tips to drive traffic. The multi-pronged benefits of owning farmland as an asset class. The unexpected challenges that come with operating short-term rentals. Why Lindsay is structuring her fund to hold 80% real estate and 20% commodities. The benefits of opening yourself up to a partnership when it's time to scale. The growth mechanism Lindsay is currently doubling down on. Using ChatGPT as an idea-generator for writing copy. The criteria Lindsay looks at when hiring. Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥

Mar 16, 20231h 0m

Ep 64064: Cracking the Code to High Level Sales Teams with Ramin Ettehad

Ramind Ettehad is the co-founder of Oomnitza, a SaaS platform that helps businesses manage and automate their IT workflows. As an upstart company in 2013, Oomnitza landed its first accounts with lower-middle market companies before scaling to larger enterprise accounts. Today, Oomnitza has around 120 employees and $30M in subscription revenue. In today's episode, Ramin joins me to talk about how he meticulously builds and develops his sales teams to keep employees fresh, motivated and efficient through the full sales cycle. You'll also hear Ramin talk about his hyper-specific parameters for interviewing new sales employees, how co-innovation helped ramp Oomnitza in its early stages, and why the "challenger sale" can be especially effective in the technology field. Key Takeaways with Ramin Ettehad How Oomnitza used the concept of co-innovation to land its first handful of customers on its way to $30M in annual subscription revenue. How do you know when a product is ready to be launched? Building a lead score to help sales teams prioritize their outreach. The step-by-step sales framework Oomnitza uses to close new accounts. One of the best tools in sales leadership. Why growth companies should consider paying up to 35% of total deal value to sales leadership. How a rising interest environment has led to companies shifting their focus from growth to efficiency. Who to target if you're trying to start a mid-market or enterprise SaaS company. The area where enterprise SaaS AEs often fall out of practice — and how to solve for it. Why does it make sense to use the "challenger sale" framework in the technology space? Metric-based outreach strategies to keep a full pipeline. The "easy way" to get marketing-qualified leads. The importance of macro-optimizing your health and business before micro-optimizing. Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥

Mar 9, 20231h 16m

Ep 63063: Rock Bottom to Building a $30M/Year CPG Beverage Brand with JW Ross

JW Ross is the founder of Botanic Tonics, a non-alcoholic beverage brand that has grown into an 8-figure business since launching 3 years ago. Before getting into consumer packaged goods, JW had built and sold 4 oil and gas companies, the biggest of which employed 500+ people and brought in $150M/year in revenue. He also started a fintech software business, which he later sold to Oracle. Leaning on lessons from starting, scaling, and exiting companies, JW launched Botanic Tonics' flagship product, Feel Free, as a productivity enhancer and a healthy alternative to alcohol after experiencing his own struggles with substance abuse. In today's episode, you'll hear JW talk about transferable lessons from exits in multiple industries, unique distribution challenges and solutions in the consumer packaged goods space, and how borrowing the Red Bull playbook for university partnerships has led to an uptick in direct-to-consumer sales. Key Takeaways with JW Ross Starting and scaling 4 oil and gas companies—one of which grew to $150M/year in revenue. Starting a Fintech software company and being bought out by Oracle for an offer he couldn't refuse. How JW used vertical integration to hit $2.5M in his first full calendar year and $30M+ in his second year after launching Feel Free. What JW believes is the most productive type of online marketing. How the 150,000+ convenience store ecosystem operates as one of the largest channels for distribution in the U.S. How has the ROI of influencer marketing changed over the years? The unique margin, shipping, and store space considerations that led JW to create Feel Free in 2-oz bottles. The difference in margin between direct-to-consumer vs. retail distribution. Using struggles from substance abuse issues as a catalyst for turning things around. Leveraging centers of influence to create a halo effect with networking marketing. How 5-Hour Energy built a $1B/year business by mastering the impulse section of stores. The difficulties in keeping a high level of customer service when using third-party distributors. SPECIAL OFFER Botanic Tonics is offering $40 Off. Use code BAM40 at checkout! Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥

Mar 2, 202352 min

Ep 62062: Innovating & Scaling a $20M Digital Printing Business with Victor Peña

Victor Peña is the founder of OmniPrint, a multimillion-dollar digital printing company that aims to provide high-quality prints while educating customers on how they can maximize their profits. Victor came to the U.S. from Mexico at age 7, working in construction before building OmniPrint from scratch into a multi 8-figure business. Today, Victor talks to me about how educating customers instead of just selling products has translated to success for his own bottom line. You'll also learn about the upside potential of building a modern business in an unsexy niche, Victor's layered approach to closing business at trade shows, and the investing strategy he uses to reduce taxes and build wealth. Key Takeaways with Victor Peña How Victor went from working construction to building a digital printing business on pace to hit $20M annually. How Victor leveraged his "Blue Ocean Strategy" to outmaneuver competitors with big marketing budgets. Victor's 360 hybrid model for closing deals at trade shows. A strategy for shifting business cash flow into real estate investing to help mitigate the effect of taxes. The "business-in-a-box" program that Victor created to convert leads who weren't able to afford his entry level products. The value in educating your customers to become better at business — and the positive effect it can have on your revenue. Innovation and longevity advantages in business niches that aren't flashy. Why perfection doesn't need to be a focus when creating marketing content. How solopreneurs leverage Victor's products to make $10-$15 margins selling T-shirts. How can you repurpose the same marketing content for different platforms? How COVID-induced disruptions to the supply chain have affected dropshipping. Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥

Feb 23, 202354 min

Ep 61061: The Half-Trillion-Dollar Opportunity Between Venture Capital and Private Equity with Scott Ryan

Scott Ryan is a Managing Partner for Terra Rossa Investments—a family office and active investor that invests in fixed income, debt products, real estate, and later-stage tech. Today, Scott shares his journey from working in tech sales to founding and exiting three companies (including an 8-figure exit) to running a fund in an asset class that's "too late-stage for venture capitalism and too small for private equity." Scott shares a complete breakdown of running and raising capital for his fund and the investor opportunity for accessing the half-trillion-dollar asset class. You'll also hear Scott share a unique strategy for avoiding long-term capital gains tax, the biggest challenges in selling his companies, and various ways investors can access his market area with lower investment minimums. Key Takeaways with Scott Ryan The half-a-trillion dollar opportunity between VC and PE. The model Scott used to land an 8-figure exit. Types of partners you can leverage when making an exit deal. The key differences in how Scott's fund operates compared with PE firms. Scott shares the toughest thing about selling his first company. The challenge Scott sees for CEOs who want to continue to accelerate—and how he solved it. A complete breakdown of the financial details for Scott's Fund, including initial funding, investing, calls and distributions. Scott breaks down the various ways small businesses can raise money. One metric that can attract big real estate investors with $20-50B AUM. How Scott uses Special Purpose Vehicles (SPVs) to make investing in his fund more accessible. Understanding tax nuances with Qualified Small Business Stock (QSBS) to avoid paying federal capital gains on an exit. Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥

Feb 16, 202349 min

Ep 60060: 9-Figure Real Estate & Acquisition Deals with Roland Frasier

Roland Frasier is an investor and business mentor who reports buying and selling more than 1,000 companies up to $4B in sales. His company, Scalable.co, helps founders through the "seven levels of business," including potential growth through acquisitions. Today, Roland shares insights around the blueprints of business and real estate acquisition, including an in-depth breakdown of a potential 9-figure deal and strategies for adding 3x in valuation for acquisition targets. Roland also offers advice for founders considering an acquisition, highlights the industries he likes and dislikes for acquisitions, and shares his varying criteria for evaluating deals and solving potential problems. Key Takeaways with Roland Frasier A breakdown of a potential 9-figure real estate deal. Acquisition opportunities that may be robust despite a faltering economy. Find out where Roland is directing his investments. Hear how Roland looks at acquisitions, including the question he would ask any business owner who is considering the acquisition process. The mistake Roland often sees business owners make when they start focusing on acquisitions. Specifics behind how Roland's acquisition criteria varies depending on what he's trying to solve for. The math behind the acquisition potential of private-equity-based companies. The industries Roland likes and doesn't like for acquisitions. How can companies turn a recession into an opportunity? The business opportunity Roland uncovered as an attorney that led to making $1.8M in profit in 9 months. The "IRAC" puzzle Roland was able to transfer from his career in law to SEO and marketing. Where Roland pivots his focus after a deal goes public. Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥

Feb 9, 20231h 5m

Ep 59059: Behind the Scenes of a $50M Direct Response Copywriting Business with Julian Reyes

Julian Reyes is a direct response copywriter who has built multiple 8-figure businesses. With a team of more than 50 people, Julian's $50M direct response business currently operates in the survival, men's health and Christian health niches. In today's episode, Julian shares stories from his career, from a musical theater actor to working in a male strip club, to building multiple 8-figure direct response copywriting offers. We also talk about why top-line revenue metrics can be misleading, the marketing skills Julian believes translate to almost any niche, and his views on vulnerability, honesty with yourself, and the importance of self-preservation for entrepreneurs experiencing 8-figure growth. Key Takeaways with Julian Reyes The specific marketing skills Julian built that he believes lend themselves to any vertical. How to construct a marketing message around a product. What Julian believes the biggest profit lever you can pull is. The importance of self-preservation as entrepreneurs scale past 8 and 9-figures. Why top-line revenue is a "vanity metric" – and the number to focus on instead. Why an entrepreneur's success can be partially attributed to accumulating "battle scars." How his role changed as he scaled his company from 7 to 8-figures. The defensive infrastructure Julian has in place to protect his direct response offers. Julian's biggest catalyst to triggering an existential crisis. Reasons Q4 tends to be the worst quarter for Julian for media costs and email deliverability. What Julian believes is his biggest vulnerability as a business owner. The ins and out of payment processing and merchant accounts — and how entrepreneurs who understand them can increase their revenues. Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥

Feb 2, 20231h 18m

Ep 58058: From Prison to 3 SaaS Exits & CEO of Multiple 8-Figure Companies - Dan Martell

Dan Martell is the founder of SaaS Academy, a coach to more than 1,000 SaaS founders, and the author of "Buy Back Your Time," which aims to help entrepreneurs enjoy more freedom while continuing to level up in business. Dan is also an active angel investor who invested early on in companies such as Udemy, Hootsuite, Intercom, Unbounce, Getaround, and many other B2B SaaS startups. In this episode, Dan shares his story, from being locked up in prison to becoming a 5x SaaS founder with three successful exits, including companies such as Clarity.fm, Spheric, and Flowtown. He's also the CEO of two 8-figure businesses. You'll also learn how to calculate your own buyback rate to earn more freedom, Dan's "4 C's" to business leverage, and psychology and mindset advice for facing adversity. Key Takeaways with Dan Martell How Dan went from spending time in prison to becoming a 5x SaaS Founder, angel investor, coach to 1000+ Founders, and CEO of two 8-figure companies. The step-by-step calculation for determining your "value creation per hour" and "buyback rate" to earn more freedom. Dan's 4-part framework for creating leverage in your business. Why Dan's first two companies failed to take off—and how he scaled/exited 3 companies in 10 years. How to determine when to sell a growing or profitable business. The profit level at which founders should consider investing in ventures other than their own business. The insight Dan had during a 12-hour walk that completely changed his life. Using endurance athletics to spark new mindsets for dealing with personal and professional adversity. A detailed look at no-code software vs. creating your own. Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥

Jan 26, 20231h 11m

Ep 57057: 2023's Best Paid Ad Platform to Use to Scale with Mike Buontempo

Mike Buontempo is the CEO of Client Accelerators, an agency that reports managing more than $40M in annual ad spend across platforms like YouTube, TikTok, Google, and more. In today's episode, Mike shares his path from starting his first company at 16 to scaling Client Accelerators up to what he claims is the #1 agency for high-ticket funnels on YouTube. Mike walks you through his blueprint for creating a successful ad and how he structures his monetization model to earn more than $150K/month from a single client. You'll also hear Mike talk about which platforms he prefers to advertise on, how his role as CEO has changed as his company scaled to more than 40 employees, and why he values having his team in the office over remote work. Key Takeaways with Mike Buontempo Mike's step-by-step breakdown of the elements of a great ad. Mike's monetization model for Client Accelerators and why he targets clients with high-ticket offers. How Mike's role as founder and CEO of Client Accelerators has changed as his team grew from 0 to 40+ employees. The biggest thing Mike looks for when picking clients. Why Mike believes agencies often get a bad name. How Mike started making $150K - 200K per month from one client. Mike's preferences between running ads on YouTube, Facebook, and TikTok (and his biggest issue with TikTok). Why clients might find value in working with more expensive agencies. How Mike went from posting on Facebook to $30,000 MRR — even though he didn't want to start an agency. Understanding the relationship between media buyers and creatives — and why it matters for an agency. How Mike would manage his team differently if he could do it over again. Why Mike prefers his team in-house as opposed to remote. CTR, ROAS, CRMs, and more — A masterclass in agency acronyms. Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥

Jan 19, 202349 min

Ep 56056: 8-Figure Exit Strategies & Defending Your Wealth with Mike Brown

Mike Brown is an investor, entrepreneur and the founder of Unbreakable Wealth, a coaching program that aims to help entrepreneurs break through key challenges to hit their next levels of business and financial success. After flying more than 70 combat missions for the U.S. Navy, Mike pivoted into the world of oil and gas in Texas, eventually founding and scaling a business to $34M in revenue with five employees before making an 8-figure exit. In today's episode, Mike shares his views on discipline and risk and how they play into a founder's journey to scale and sell a business. You'll also hear Mike talk about key changes he made to his mindset for different milestones in his entrepreneurial journey, how he balances the value between money and lifestyle, and what he'd do differently if he could do it all again. Key Takeaways with Mike Brown What Mike believes is the most powerful wealth-building strategy. Why Mike believes it takes a different level of discipline to scale past 7-figures — and what that discipline entails. Mike's biggest mistake and what he would've done differently in his business ventures. Mike's 3-step action plan for reestablishing his relationship with money after becoming a multi-millionaire. The two big questions Mike had to answer after exiting his oil and gas company. Mike's answer for entrepreneurs who ask, "What if I lose my edge?" Weighing the effect of gradual progress vs. daily intensity. Why Mike doesn't believe in goal-setting — and what he does instead. Balancing maximizing revenue with lifestyle priorities and why Mike chose not to attempt to scale to 9-figures. The mindset shift from being an accumulator of wealth to being a defender of wealth. Why Mike doesn't believe hard work is the leading factor in success. Mike's experience with balancing internal happiness with external validation. The importance of accountability partners for financial decision-making. The overlap of mentalities between combat, endurance sports and business. Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥

Jan 12, 20231h 1m

Ep 55055: Sourcing, Evaluating, and Structuring 9-Figure Acquisitions with Walker Deibel

Walker Deibel is an acquisition entrepreneur, M&A advisor, and the founder of Acquisition Lab, an accelerator that teaches entrepreneurs how to purchase and scale sustainable, profitable companies. He has acquired 7 companies over ten years and co-founded several startups. In this episode, Walker shares in-depth tips on how entrepreneurs can look at acquisitions as a part of their growth strategy. We discuss the value of "boring" brick-and-mortar businesses vs. "zero-to-one" innovative companies, how Walker sources deals, and ideas for evaluating and vetting potential businesses for sale. You'll also hear the number one risk Walker sees buyers make, the first thing he believes entrepreneurs should do when considering an acquisition, and the best place to start for entrepreneurs who already know what they want to buy. Key Takeaways from Walker Deibel How 7-figure entrepreneurs can quickly work their way into 8 or 9-figure acquisitions. How does Walker find companies to acquire? The primary metrics Walker believes entrepreneurs should look at when assessing acquisition targets. The number one mistake Walker sees buyers make when it comes to acquisitions. The first thing Walker recommends entrepreneurs do when considering an acquisition. Why entrepreneurs with viable companies are "in the catbird seat" when it comes to potential acquisitions. How do the nuances of terms in an acquisition deal affect buyers and sellers? Two approaches to sourcing potential deals and two different acquisition strategies. Key differentiators between the private and public markets when it comes to getting financial information on companies. Should you keep the existing management team after buying a company? Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥

Jan 5, 202353 min

Ep 54054: 10-Figure Exits & Demystifying Private Equity with Nick Bradley

Nick Bradley, known as 'The Exit Guy,' helps entrepreneurs and investors scale via M&A to create high-value exits. Over the last decade, he has built, bought, and sold 26 businesses with a combined valuation of $5.2 billion. He's been the CEO of 7 different companies, ranging in size from 15 to 400+ employees. Today, Nick shares what he's learned in managing over 100 acquisitions, including the ins and outs of private equity, negotiating exits, and navigating powder-keg boardrooms. We talk about Nick's journey from an 18-year-old fitness trainer to leading a $2.3 billion deal to his eventual decision to quit the world of private equity entirely. You'll also hear about how Nick used ultramarathons to train his mind for the boardroom, how he prepares companies for a sale, and how to sell a business without going through investment banking. Key Takeaways with Nick Bradley The evaluation steps Nick takes when helping founders position and negotiate exits. Nick's 2 requirements for business owners who want to grow and scale quickly. How Nick sells businesses without going through investment banking. Why Nick believes PE firms place too much emphasis on financials when evaluating a company (and the areas they don't consider enough). Strategically tweaking your emotional state to align yourself with the outcome you want. The potential risks PE firms take when replacing the original founder with a scale-up CEO. Nick's equation for driving exponential growth for any business. The 2 types of entrepreneurs Nick sees and where each type excels. The internal dynamics of private equity that led to Nick leaving the industry. The interplay between endurance training and winning in business. How attending all of Tony Robbins' events for a year transformed Nick's way of thinking and gave him the tools to achieve new levels of success. Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥

Dec 29, 20221h 0m

Ep 53053: Optimizing Pricing Models to Scale to $175M in Sales with Mike Filsaime

Mike Filsaime is the CEO of Groove Digital, one of the fastest-growing software platforms for digital and e-commerce marketers. As an online marketing expert, educator, and consultant, Mike claims to have done more $1M launches than any other marketer in history. In this episode, Mike shares his journey from college dropout to launching, managing, and scaling SaaS companies that have done over $175M in sales. He talks about the pros and cons of different pricing strategies, his process for increasing the lifetime value of a customer, and how his approach to running companies has changed after multiple successful exits. You'll also hear Mike's "best tip" regarding products and offers, what he views as "the 2 most powerful things in marketing," and his main focus when it comes to scaling. Key Takeaways with Mike Filsaime Lifetime access vs. ongoing subscription pricing and how each can affect the lifetime value of a customer. How does a consumer's mindset change when buying a product vs. buying an offer? The value Mike sees in the freemium model and how to optimize it. The metric Mike is currently focused on for scaling. How Mike leverages and evaluates open-source platforms to make SaaS development easier. How marrying multiple pricing models can increase the lifetime value of a company. The equation Mike calculates when running paid ads. Mike's early entry into the SaaS space and how he believes consumer preferences have changed as the space evolves. Weighing work against retirement and finding purpose after achieving financial goals. Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥

Dec 22, 20221h 5m

Ep 52052: From Coffee Barista to $20M in ONE YEAR with Keala Kanae

Keala Kanae is the founder and CEO of Fullstaq Marketer and went from working in a coffee shop to making millions as an affiliate marketer. He launched his own courses and coaching program and scaled to 60 employees and $20 million in revenue in his first year—the majority of which came from a single YouTube funnel. In this episode, Keala joins me to talk about navigating the challenges that come with scaling your business, how he builds his sales funnels and closes high-ticket offers, and his step-by-step email marketing blueprint that has helped him hit a 59.1% open rate. You'll hear about what Keala believes is the best leverage an affiliate offer can have, how to pick KPI data that can help your business, and how to adapt business models for increasingly intelligent consumers. Key Takeaways with Keala Kanae How Keala scaled to $20M in revenue and 60 employees in his first year The step-by-step guide Keala used to get his email open rates to 59.1% An inside look at the challenges that come with scaling rapidly Best hiring practices for scaling beyond $1M Email marketing mistakes that will negatively impact your open rates—and how to avoid them A key metric that can help guide your hiring decisions as you scale How Keala builds his sales funnel from low to high-ticket offers How to efficiently monetize leads by segmenting your audience to align them with the offer that suits them best Why raising prices on front-end offers can be a big mistake and how you can use the Amazon model to drive long-term value Prioritizing KPIs without getting lost in the weeds (and the crucial KPI segment to keep your eye on) What are the four core concepts of affiliate marketing? Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥

Dec 15, 20221h 15m

Ep 51051: From Bankruptcy to Doing $20M+/Year with Perry Belcher

Perry Belcher is an investor, direct response marketer, and serial entrepreneur who has built multiple startups throughout his career. Most notably, he Co-Founded Digital Marketer with Ryan Deiss, a digital marketing training company that coaches over 300,000 students and hosts the largest marketing event in North America, Traffic & Conversion Summit. In this episode, Perry shares audience-monetization tactics from his rollercoaster entrepreneurship journey. At age 20, he owned 42 retail stores before going bankrupt at age 22. Soon after, he rebounded to doing $3-4 million a month before having his assets seized by the State of Tennessee. Finally, Perry used the "Randolph Hearst" model to build and scale his digital marketing business. You'll learn multiple strategies for creating income streams from your existing audience, how creating a specific customer avatar can lead to unexpected revenue opportunities, and how you can use "dead" traffic to create beneficial business relationships. Key Takeaways with Perry Belcher Maximizing LTV of your audience by building a specific customer avatar. How to cross-sell your existing audience by using the "Randolph Hearst" model. Evaluating and pursuing other ventures when your main business is doing well. How Perry changed his sales strategy to win more customers amidst a recession. Why is the U.S. tax structure favorable for entrepreneurs? Determining when it's time to add additional offers outside of your core product. Multiple ways to monetize your audience lists. Using referrals to provide value and foster mutually beneficial business relationships. How one of Perry's Funnel Hacking students became a millionaire from a one-location pooper scooper business. The evolution of the digital payment space and how different generations prefer different payment methods. Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥

Dec 8, 20221h 16m

Ep 50050: The DNA of a Great CEO with JeVon McCormick

JeVon McCormick is the CEO and majority Co-Owner of Scribe Media, a multi-million dollar publishing company that helps people write, publish, and market their books. Scribe was ranked #1 Top Company Culture in America by Entrepreneur Magazine and has worked with 2,200 authors including The Nobel Peace Prize Committee, Former CEO of Chipotle, Monty Moran, and David Goggins, whose bestselling book Can't Hurt Me, sold over 2 million copies. As someone who was named Best CEO in Austin, TX, I wanted to talk to JeVon about his approach to managing Scribe's business operations. You'll learn why he believes most founders are following a broken playbook, the roles and responsibilities that he's focused on as a CEO, and his people-first leadership style that allows Scribe Media to continue to scale. Key Takeaways with JeVon McCormick Hiring for character instead of where someone went to school. Why JeVon dislikes phrases such as "attract and retain" or "human capital" when referring to the people who work for you. Why JeVon celebrates staff who decide to leave for new opportunities. Should employees have to give two weeks notice when quitting? Creating SOPs and making sure no individual holds all the "Institutional Knowledge." Why startup founders need to be willing to abandon the CEO title if they're not the right fit for the role. What makes a great CEO? Why JeVon believes Tim Cook is one of the greatest operators of all time. The roles and responsibilities of a CEO. Find out why JeVon believes society has weaponized the word "diversity." The 3 C's that JeVon uses to find out what the company is doing great. Hear Scribe's work-with-you process for writing books for authors. Understanding the distribution of sales across audiobooks, kindle, and print. Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥

Dec 1, 202253 min

Ep 49049: Helping Scale 8 & 9-Figure Brands with Los Silva

Los Silva is an entrepreneur and advisor who has helped hundreds of companies in eCommerce, SaaS, Real Estate (and more) to grow, scale and exit their businesses. He owns multiple agencies in the eCommerce, social media, and creator spaces and has spent over $100M in advertising, helping numerous brands scale to 8 and 9-figure sales. In this episode, Los shares his story from hustling to sell video projectors online, to leveraging his network and building eCommerce brands that scale. You'll hear Los talk about the power of brand. He explains that in his early career as a digital marketer, his primary focus was on launching high-ticket offers. While it was a quick way to make money, he realized sales could drop just as fast as they could jump, resulting in a volatile business model. Today, he builds brands that last, making them more attractive for future acquisitions. We also discuss using social media to drive sales, what to do when a business partnership fails, tactics to qualify leads, and more. Key Takeaways with Los Silva The high-ticket sales funnel Los uses to sell a $35k/year consulting service. Paid and organic advertising tactics to target your ideal clients and drive more sales. How Los uses paid preview events to qualify leads and generate new business. Is your money better spent with a marketing agency or a publishing company? Find out which one is incentivized to actually help grow your business. Los shares his approach to moving on when partnerships fail. Hear how Powerhouse Brands helps business owners build, scale, and exit their companies. The downside to building an offer instead of building a brand. Los' prerequisites for acquiring new companies. Seeing beyond top-line numbers to understand the actual performance of a business. How Los went from losing everything during the 2008 market crash to launching Startup Jungle with Ryan Deiss. Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥

Nov 24, 20221h 15m

Ep 48048: Making Multi-8-Figures with Mushroom Coffee - with Tero Isokauppila

Tero Isokauppila is the Founder and CEO of Four Sigmatic, an omnichannel CPG brand specializing in nutrient-dense foods like mushroom coffee and plant-based protein. Founded in 2012, Four Sigmatic is predominantly bootstrapped with under 40 employees and has grown into a multiple 8-figure business. In this episode, Tero tells the story of growing up on his family's farm in Finland, where his grandparents brewed mushrooms during the Second World War when coffee beans were scarce. He learned to appreciate off-the-beaten-path ingredients—like Chaga—and leaned into that experience to share his Finnish traditions with an American market eager to explore healthier coffee alternatives. You'll hear the direct-to-consumer path he took to gain traction early on in the US market, his process for collecting real-time consumer feedback, and how he streamlined operations by outsourcing manufacturing and fulfillment. Key Takeaways from Tero Isokauppila The origin story of how Four Sigmatic started and scaled to multiple 8-figures. Pivoting from retail to direct-to-consumer (sub $10M) and the early warning signs that Four Sigmatic had something special. Is doubling revenue every year with a physical product sustainable? How Tero used influencer marketing to gain traction early on in the US market. Tero's process for optimizing a product offering by collecting real-time consumer feedback—and why too much feedback can sometimes do more harm than good. The difficulty of starting and operating a CPG business and why Tero decided to outsource manufacturing and fulfillment from day one. A pro tip on how to find great mentors. Formulating your own product versus white-labeling. Shocking facts about ingestible supplements and foods that most consumers don't realize. Hear Tero's helpful tips for buying safe and reliable products. A simple hack for conducting competitive research for your business. Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥

Nov 17, 202246 min

Ep 47047: Scale to $209M with Viral Core Values - with Darius Mirshahzadeh

Darius Mirshahzadeh is a serial bootstrapper, podcaster, bestselling author, and the Founder of The Real Darius. While he has started, scaled, and sold multiple 7 and 8-figure businesses, his largest company to date, was as CEO and Co-Founder of The Money Source—a mortgage lending business that he grew from 30 to 1,000 employees and $209M in annual revenue. He exited the company in 2020. Throughout his years as an entrepreneur, Darius has ranked #9 on Glassdoor's list of Top CEOs of Small and Medium Companies in the US, was named "#3 Best Place to Work" by San Francisco Business Times, and landed #40 on the Inc. 500 list of fastest-growing companies. He's the host of The Greatness Machine podcast and author of The Core Value Equation: A Framework to Drive Results, Create Limitless Scale and Win the War for Talent. In today's episode, Darius shares stories, strategies, and insights from building companies and hiring 5,000+ people over his lifetime as an entrepreneur. You'll learn how he filters for top talent when hiring, the systems he uses at different stages of company growth, and how he leverages core values to increase ROI and scale 7, 8, and 9-figure businesses. Key Takeaways from Darius Mirshahzadeh Growing from 30 to 1,000 employees and $209M in annual revenue in 3 years. Managing the ups and downs of the super volatile mortgage industry and why Darius sees himself as the Lebron James of scale. How to build the scaffolding to support different levels of company growth. Designing an environment to scale and using systems to measure and manage performance. 3 important responsibilities of a high-performing CEO. Intentionally filtering for core values when hiring. Why "good" is not good enough when hiring for higher level roles. Hiring and grooming from within versus hiring externally. At what point in your business do you need to build core values? Darius's 3-step framework for designing core values that people actually follow. Who needs to be part of the process of designing a company's core values? Can the core values change over time? Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥

Nov 10, 20221h 9m

Ep 46046: Leveraging Social to Build & Scale Multiple 8-Figure Businesses with Ryan Pineda

Ryan Pineda is a serial entrepreneur and real estate investor who started flipping houses in 2015. In the span of 2 years, he built a social media following of over 1.5 million people, teaching others how to build wealth and freedom. He now owns 500+ rental properties and has bootstrapped 9 different businesses, each generating 7 to 8-figures per year in revenue. In today's episode, I join Ryan in his Las Vegas studio, where he shares how he went from flipping couches on Craigslist to building a growing ecosystem of multiple 8-figure brands. You'll learn that the consistent throughline to Ryan's success is his unwavering belief in what he sets out to accomplish. In this episode, we dive into a number of topics around how he starts, scales, and structures his companies, along with how each venture builds and feeds off one another. We also talk about his expertise as a content creator and how he leverages social media to funnel leads into businesses to generate more sales. Key Takeaways with Ryan Pineda How Ryan hired 100+ people and leveraged technology to bootstrap and scale 9 different businesses generating multiple 8-figures. Creating an ecosystem of businesses that support and uplevel one another. Hear how Ryan structures his leadership team across his various companies. How to start new ventures without getting distracted. The high-margin, low-risk industry that Ryan is doubling down on. Owning versus partnering. Profit sharing, perks, and incentivizing employees. The advantages of a holding company. Long-term vision versus playing day-to-day. Ryan's outlook on meeting and connecting with the most influential entrepreneurs and celebrities. The #1 trait that Ryan believes you need to win as an entrepreneur. The content creation playbook Ryan uses to warm up his audience, generate leads, and make more sales. A breakdown of Ryan's entire content team and social media strategy The trend toward unscripted and authentic content. Evergreen content versus trending topics. Hear about Ryan's early years as an entrepreneur, from barely scraping by as a realtor to flipping 50 homes in a single year. Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥

Nov 3, 202259 min

Ep 45045: The $100M Phone Case Startup That's Unf*cking The Planet with Matthew Bertulli

Matthew Bertulli is the CEO of Pela—a green tech company founded by Jeremy Lang that creates consumer products from environmentally sustainable materials. The company was ranked #9 on the list of fastest-growing companies in Canada and earned a valuation of $100M in 2020. Matthew and Jeremy carved out a new market category when they launched Pela Case, the world's first 100% compostable, eco-friendly phone case; now a multiple 8-figure brand. They continued to expand their product line and more recently launched Lomi, their electric kitchen composter that turns food waste into dirt. According to their website, Pela's customers have prevented the equivalent of 48,433,866 plastic bags from entering our oceans. In this episode, I talk with Matthew about his experience starting and scaling companies. Interestingly, his first business was steadily bootstrapped over 10 years, eventually selling to a PE firm for 8-figures. On the flip side, Pela is VC funded and rapidly growing. You'll get to hear his strategies for building a brand people want to talk about, why the investors on your cap table matter, and how he applies a bootstrapped mindset to running a VC-backed company. Key Takeaways with Matthew Bertulli Bootstrapping and scaling his first company (Demac Media) and the private equity acquisition deal that resulted in an 8-figure exit. How Matthew helped develop an entirely new market category by commercializing the world's first compostable phone case. Pela Case is now a multiple 8-figure business. Launching Lomi—a home appliance by Pela that magically turns food waste into dirt. Deliberately crafting a marketing message so that other people will repeat it. The factors that influenced Matthew and his partner to transition from a bootstrapped company to venture-backed. The Employee Stock Ownership Plan Matthew's company uses to incentivize employees. How becoming financially independent impacts how Matthew makes business decisions as an entrepreneur. Why Matthew believes that the experience gained through bootstrapping makes you a better entrepreneur. Does the credibility of your VC investors impact how much you can raise? Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥

Oct 27, 202254 min

Ep 44044: Helping Over 1,900 Experts Scale through Acquisition with Adam Lyons

Since launching The S.M.A.R.T Blueprint in 2020, Adam Lyons has helped over 1,900 entrepreneurs scale their businesses through acquisition. He talks about his 5-part framework to leverage customer data and uncover new opportunities, aiming to give business owners a way to generate additional revenue without new leads. Today, I'm talking with Adam about how he went from working as a janitor to becoming a serial entrepreneur who owns over 16 active companies. You'll hear him explain his no-money-down approach to acquiring new businesses and his method for hiring people to run them. We also talk about why he deliberately decides to stay small, the science of generating upsells, and his strategy for overcoming objections and boosting future sales. Key Takeaways from Adam Lyons Teaching over 1,900 students (in 2 years) a proven framework to scale businesses through acquisition. Why do so many founders who exit between $10M-$20M end up depressed? The no-money-down strategy Adam used to acquire a CRM business that earned him 2x what he paid for it. The process Adam uses in all of his businesses to create new streams of revenue and increase customer lifetime value. How Adam uses surveys to uncover key consumer insights—and a story of how this strategy made his client $500k in a single morning. How to find out the biggest reasons why a prospect didn't buy. Use this tactic to overcome objections and make more sales. Why an expert who doesn't know marketing will rarely beat the non-expert, who does. Being deliberate about where you spend your time and how much you really want your business to grow. Why Adam will often just acquire a business that does the thing that he needs rather than pay another company to do the thing. How does Adam get the right people on his team to run the businesses he acquires? Why an ineffective upsell strategy, means you're only operating at a maximum of 30% capacity. Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥

Oct 20, 202255 min

Ep 43043: Turning Trash into a $600M/Year Junk Removal Empire with Brian Scudamore

Brian Scudamore is a serial entrepreneur recognized for building 1-800-GOT-JUNK?, a junk removal company operating 2,000 trucks and generating $600M/year in revenue. He is the founder and CEO of O2E Brands, an umbrella company that includes 1-800-GOT-JUNK?, WOW 1 DAY PAINTING, and Shack Shine. Since 1999, O2E has expanded to 254 franchise locations and employs nearly 500 people. In this episode, Brian shares the story of dropping out of school to bootstrap a junk hauling company from the ground up. While it took him 8 years to hit the $1M mark, you'll hear how he systematized the business and used the franchise model to scale to $600M/year in revenue. We also talked about his process for hiring high-quality people, the PR strategy he used to get the attention of major media outlets, and his tips for building a brand that people will never forget. Key Takeaways with Brian Scudamore People don't fail; systems do. Brian explains how he systematized his business and used the franchise model to scale 1-800-GOT-JUNK?. The interviewing process Brian used to hire nearly 500 people. How to create a vision that inspires amazing people to work for you. How Brian used storytelling to get free PR from major media outlets like The Oprah Winfrey Show, CNN, The New York Times, Wall Street Journal, and more. The power of branding and how to measure its effectiveness. The parallels between running a family and running a business. Dropping out of college to continue growing his junk removal business. Why hitting the $1B mark may be easier than reaching $100M, $10M, or even $1M in revenue. Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥

Oct 13, 202251 min

Ep 42042: Bootstrapping an $80M/Year Medical Device Company Out of his Garage with Jeremy Perkins

Jeremy Perkins started Precision Medical Products in 2010 out of his garage and became one of the top 25 CEOs in the medical device industry within 10 years. His fully self-funded company has scaled to 300+ people (primarily contractors) and hit $80M in revenue last year. Before getting into the medical device industry, Jeremy really didn't excel at anything professionally. He always thought he wanted to be a stockbroker, but after 2 years of trying, he realized he sucked at it. In this episode, you'll hear how he went from being "bad at sales" to becoming one of the top medical device sales reps in the nation—and how this led to bootstrapping and scaling the #1 Fastest Growing Company in the Sacramento region, 2 years in a row. We talk about the importance of having a conviction for what you're selling, how he leverages 1099 contractors to speed up the sales cycle, and his framework for thinking big and accomplishing audacious goals. Key Takeaways with Jeremy Perkins From a stockbroker who couldn't sell anything to becoming one of the top medical device sales reps in the nation. Jeremy explains the competitive advantage that led to Precision Medical Products becoming the #1 Fastest Growing Company in the Sacramento Region. Setting a goal to help 20 people within his company become millionaires. How Jeremy leverages 1099 contractors to distribute and sell his products. Why passion and desire are critical factors to succeeding in sales. Creating a vision, setting specific goals, and building a life by design. Find out why Jeremy has the largest swimming pool in California. The magic of thinking big and why nothing's impossible. Is there such a thing as work/life balance? Jeremy explains how he practices Intentional Imbalance to be purposeful about how and where he spends his time, energy, and effort. The power of mentors and tips for getting them to say YES. Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥

Oct 6, 20221h 7m

Ep 41041: Rewriting The Rules of Business with Yanik Silver

Yanik Silver is a serial entrepreneur, author, digital marketing expert, and visionary leader redefining how business is played in the 21st century. By the time he was 31, he had reached his goal of becoming a millionaire and produced more than half a dozen 7-figure online businesses. We jump into this episode by talking about some of his earliest entrepreneurial wins, including Instant Sales Letters®—an info marketing business that built fill-in-the-blank sales letter templates for any niche. You'll hear how he started and scaled this business during the rise of the internet on the back of a 40,000-person affiliate network that he built from scratch. This company was the catalyst for how Yanik thinks about business. He explains how entrepreneurs often get so hung up on the details and metrics that they lose the curiosity and joy that comes from pursuing ideas and figuring things out as they go. Following his heart and focusing on the ideas that interest him, without knowing the outcomes, has been a consistent throughline in all of his ventures. You'll get to hear how this mindset has built several companies, including Maverick1000, The Cosmic Journal, and Evolved Enterprise. Through his stories of building companies, you'll learn how Yanik is rewriting the rules of business and cultivating a culture that creates more profits, more fun, and more impact. He believes that business can become one of the biggest levers for good, while also being good for business. Key Takeaways with Yanik Silver Making the difficult decision to listen to his gut and quit the family business. Yanik shares the story of building his first information product business, Instant Sales Letters—a company that made him money while he slept. Following your curiosity and pursuing ideas that interest you, even if you're unsure where they will lead. Why intentionality is more important to Yanik than setting specific goals. How almost going out of business helped Yanik create a better blueprint for what success looks like and gave him the direction to turn his Maverick1000 mastermind group into a thriving company. How Yanik builds businesses around Growth, Impact, and Fun and cultivates a culture that protects those values. Creating a die-hard community that cares deeply about your purpose and mission. The ethos behind Evolved Enterprise™ and why businesses can make an impact without compromising profits. Diving into the Evolved Profits business model—a no-cost opportunity for companies to reduce expenses while also making an impact in the world. Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥

Sep 29, 202254 min

Ep 40040: Scaling eCommerce Startups to $10M and Beyond with Ryan Moran

Ryan Daniel Moran is a serial entrepreneur, investor, author, and the founder of Capitalism.com, responsible for creating over 100 millionaires, many in 12 months or less. While Ryan's specialty is helping entrepreneurs make their first million, that's only a small piece of his overall business model. The company acts as an incubator for entrepreneurs with high growth potential. In return for a 30% equity stake in their business, Ryan provides them with funding, mentorship, and access to his network. Essentially, the community he coaches is a pipeline for future deal flow. His goal is to help them reach the $10M mark, exit within 3-5 years, rinse and repeat. In this episode, not only do we talk about Ryan's business model, but he explains how he uniquely structures the company to increase valuations, raise capital, and incentivize employees. We also dig into how he built Sheer Strength Labs, a muscle-building supplement brand that led to a $15M exit for him and his partner. Unfortunately, the private equity firm that bought it drove it into the ground. They took it from a million dollar per month top line revenue with multimillion-dollar EBITDA to a company that did just over $1M per year in sales and took home no profit. Five years later, Ryan bought the company back for pennies on the dollar. You'll learn why the existing company failed to scale, how exactly he was able to re-acquire it, and his plan to reposition the brand to bring it back to life. Key Takeaways with Ryan Moran How Ryan built and sold a $15M supplement brand, and why he bought it back 5 years later at a major discount. How Ryan's company, Capitalism.com, invests in entrepreneurs early on and takes a 30% equity stake in their businesses by agreeing to help them reach the $10M mark. Ryan's roadmap to reposition an existing brand, revitalize the product line, and acquire customers, so he can scale from $1M to $10M. Why good communication and understanding people is a superpower in your business. One of the biggest reasons entrepreneurs fail to scale between the $1M-10M mark. Why taking as much off the table as possible when exiting a company is so important. Ryan explains how putting out content leads to incredible community and connections. How to structure your company in a way that allows you to attract and retain top talent. Defining your customer avatar and creating product lines that serve them at different stages of life. The power of self-talk and how to use it to accomplish anything. What Ryan believes is the most effective sales strategy in the entire world. How your beliefs determine the filter through which you see the world. Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥

Sep 22, 20221h 0m

Ep 39039: Billion Dollar Brand Building with Tom Shipley

Tom Shipley is a serial entrepreneur, eCommerce investor, strategic advisor, and speaker who has become one of the leading experts in omnichannel brand building. In 2005, Tom and his partner launched Atlantic Coast Brands and grew it into one of America's largest direct-to-consumer multi-brand companies. They generated over $2 billion in sales before successfully exiting in 2021. More recently, Tom co-founded two other companies, including Foundry, an e-commerce and Amazon brand aggregator, and AVA, which aims to acquire and scale 30 advertising agencies annually. In this episode, Tom shares his entrepreneurial journey and his process for building successful businesses. We dig into his mental frameworks and how shifting his operating assumptions and everything he thought he knew about growing a company led to him raising $100M in 18 months. You'll also discover why some companies never scale despite having the full potential and how to think like a billion-dollar brand builder, so you can reach levels of success you never imagined were possible. Key Takeaways with Tom Shipley How to become a category king by creating purple ocean opportunities—and an example of how Tom used this strategy to build his first billion-dollar brand. Want to buy a business with no money or track record? This is exactly how Tom acquired a $15M/year business when he was out of cash and fully leveraged. Tom went from $800k/month net positive to losing $600k/month six months later. Find out how he used Massive Imperfect Action to climb his way back to profitability. How Tom challenged his preconceived ideas of what was possible and grew from $35M to $100M in 18 months—all during the pandemic. Tom's framework for removing blinders, thinking big, and making the "impossible" a reality. What his company AVA is doing to disrupt how agencies grow. Learn about their process to scale at speed through acquisition and organic growth. The importance of expanding your product line. Understanding when it's okay to overpay for a deal. Return on relationship versus return on investment. Pulling enough money out of your business so you always have a plan B. Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM! 💥

Sep 15, 20221h 17m