Be The Drop

As more and more people turn to online searches to find information, there is increasing pressure to understand how SEO helps business be found online. Founder of SEO Marketer, Mark Kirk, began building and optimising websites 22 years ago - before google was even google!! Today SeoMarketer employs 8 Australian based team members and 3 international full time employees. Over the years much has changed but the fundamental requirement for businesses to generate leads from their marketing strategy remains is the same. Mark and his team implement SEO solutions based on their expert understanding of what actually works and what doesn't. In today's episode of Be The Drop, we discuss why you need to focus on website conversion as well as Google ranking, Mark advises on the role of organic v paid ranking and he shares a swag of super handy tips to help your grow your online business leads. If you'd like to learn more about how to use SEO to help your business grow, then join our Online Storytelling That Generates Leads [SEO Basics] program. We'll explore the value of SEO together. And we'll provide tools and resources in our Facebook Group so you can supercharge your website yourself. -> Click here to join now! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

Pocket Casts is my favourite app for listening to podcasts, and I'm not alone. Recently listed by TIME as one of the 5 best podcast apps, Pocket Casts receives international recognition as one of the leading listening platforms. I was therefore very excited to interview Russell Ivanovic, Pocket Casts Co-Founder and Developer. Russell + Co-Founder Philip Simpson, developed their first app in 2008 - an Australian weather app, which became number 1 in the app store in Australia. Two years later, they quit their day-jobs and begun full time development on the Pocket Casts app. Pocket Casts was recently acquired by a collective group that includes four of the world's top podcast producers - NPR, WNYC Studios, WBEZ Chicago, and This American Life. For Russell, the partnership works because the collective group shares his passion for keeping podcast content open and accessible to everyone. In today's episode of Be The Drop, we delve into the world of podcasts, Russell talks about the highs and lows of his business journey and he reveals his predictions for the future of podcasts. Want more? We're currently running a FREE Online Storytelling That Generates Leads [SEO Basics] program - where we provide tools and resources in our Facebook Group to help you supercharge your digital storytelling content. The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! Want more business tips and brand storytelling tricks, or how to's to help you do your job? We release new content each week! SUBSCRIBE to the blog here. SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE to Be The Drop podcast in Stitcher here SUBSCRIBE to Be The Drop podcast in iHeartRadio here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

This week's episode was recorded live from the CEO Sleepout where sharing stories helps raise awareness and generate much needed funds for those in need. David Wark, CEO for Vinnies SA recently wrote "Homelessness shouldn't exist in Australia. There shouldn't be hunger in Australia. And surely there are enough clothes for all. Vinnies is doing our best to address all of this and it's with your support that this becomes so much more possible." On Thursday 21st June, I joined over 130 passionate South Australian CEOs, who together with Vinnies, are working to raise funds and awareness. The event, which requires a cold and uncomfortable nights sleep, brings together motivated individuals, to share conversations and strategies on what more can be done? In today's episode of Be The Drop, I interview event MC, Kate Ceberano about the value of action in fundraising, David Wark reveals how funds are distributed, Nick Reade talks about the importance of tangible results and BankSA's support of the Womens Shelter for victims of domestic abuse, plus a range of other CEO's share their motivations and experience from the Sleepout. You can still make a donation to help support Vinnies fundraising by clicking this link, all donations big and small are greatly appreciated. The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! Want more business advice and brand storytelling tricks, or how to's to help you do your job? We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE to Be The Drop podcast in Stitcher here SUBSCRIBE to Be The Drop podcast in iHeartRadio here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

In today's crowded digital marketplace, the performance of your website is so important to your business. Yet many SME's struggle to understand what is required to develop an online presence that is functional, engaging and visible in search results. Unless you know a web developer, that is! Tyson Brady is a freelance website developer and former graphic designer. So, as an introduction to our Online Storytelling Program, that looks at how to generate leads from online storytelling, Tyson is the ideal person to give us some tips for how to build a good website. In today's episode of Be The Drop, we discuss Content Management Systems and common website problems; plus, we dip our toes into the often confusing world of Search Engine Optimisation. To explore these topics in more detail, join our Storytelling Superheroes Facebook Group The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! Want more business advice and brand storytelling tricks, or how to's to help you do your job? We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

Cathy Beaton is an incredible woman. As South Australian State President of Vinnies, her work is integral to the positive impact that Vinnies has on the thousands of homeless people in South Australia. This is a cause that troubles me deeply. So this year, I will once again participate in the CEO Sleepout, spending the night outside, on the street in the cold and wet of mid winter, to raise funds and awareness for the plight of the vulnerable and needy within our community. In today's episode of Be The Drop, we discuss the power of working together, what volunteering means to her, and Cathy reveals how you can make a difference to the poor and needy in your community. DONATE TODAY. All donations, big or small, greatly appreciated ❤️ The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! Want more business tips and brand storytelling tricks, or how to's to help you do your job? We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

Victoria Fox combines that wonderful mix of friendly and approachable, with hard working and professional; and you're aware of it from the first minute you meet her. As Owner of Adelaide Skydeck, and also the General Manager at the Adelaide Hills Convention Centre, she has many valuable business insights to share. Victoria has built an award winning team at the Adelaide Hills Convention Centre, guiding them to win the accolade of Best Business Event Venue, firstly in South Australia and then going on to also win at the Australian awards. Whilst she now runs two successful venues, her business journey hasn't always been plain sailing. In today's episode of Be The Drop, we discuss the importance of teamwork and delegation, why you should never give up, and Victoria gives us some incredible business tips in the Be The Drop "power round"! For hands on advice, join our Storytelling Superheroes Facebook Group where you can ask the team at Narrative Marketing any questions you have. The Be The Drop podcast is brought to you by Narrative Marketing. Want more business advice and brand storytelling tricks, or how to's to help you do your job? We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

The digital content landscape is a noisy space that is constantly evolving. The rate at which this marketing space changes often leaves businesses and marketers with their heads spinning - myself included! So this week, I sit down with my Narrative Marketing team member Jojo Furnival to share some key tips that we've learned about how to achieve success with online content. Jojo started blogging for business in 2010, and has witnessed firsthand the evolution of digital content and online search. Through her journey, Jojo has learnt that storytelling is the best way to foster genuine engagement, and yet she also stresses that in the digital age, businesses can't approach written content without seriously considering Search Engine Optimisation. In today's episode of Be The Drop, we discuss the importance of optimising digital content for both search-ability and readability, we break down some of the jargon terms associated with content optimisation and we also review what you can do to improve your content visibility, so more people will find you online. To explore these topics in more detail, join our Storytelling Superheroes Facebook Group The Be The Drop podcast is brought to you by Narrative Marketing SUBSCRIBE to the blog here . SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE to Be The Drop podcast in Stitcher here SUBSCRIBE to Be The Drop podcast in iHeartRadio here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

It's important in small business to get the right business advice. I can safely say that my guest this week, Luke Talbot-Male, can be counted on to give it! Launching a surf school in Port Elliot in 2001 was Luke's way of mingling business with adventure. And what an adventure it has been! At one point, Luke managed 15 different brands and operations, including Heysen Trail walking tours, a team building activities company, a Kangaroo Island backpacker hostel, restaurant, cabin park, and kayak tours in Exmouth, WA! So he has loads of experience building successful businesses; and has been in the top 20 fastest growing South Australian companies four years running. In today's episode of Be The Drop, I chat to Luke about using different communication tactics for different audiences. He reveals how to successfully incorporate remote workers into your Aussie team and explains the importance of a Big Hairy Audacious Goal. -- To explore these topics in more detail, join our Storytelling Superheroes Facebook Group where you can ask the team at Narrative Marketing any questions you have. Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! Want more business advice and brand storytelling tricks, or how to's to help you do your job? We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE to Be The Drop podcast in Stitcher here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

These days, it's not enough to have a corporate brand. You need a personal brand too. In some industries, it's more important than others. But across the board, adopting some basic personal branding tips could take your networking and sales efforts to the next level. In today's episode of Be The Drop, I chat to Kristen Werner of KW.Brands about authenticity and visual branding. Plus, she reveals some powerful tips for developing a compelling personal brand. To explore this topic in more detail, join our Storytelling Superheroes Facebook Group where you can ask Kristen and the team at Narrative Marketing any questions you have about personal branding and storytelling. The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! Want more storytelling tips and tricks, or how to's to help you do your job? We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE to Be The Drop podcast in Stitcher here SUBSCRIBE to Be The Drop podcast in iHeartRadio here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.

All of us working in small to medium sized business are acutely aware of the importance of sales to ongoing success. But despite this, it is not uncommon for there to be a reluctance or unease about knowing how to sell. Sometimes it's as though "sales" is a dirty word. But it's not! And even if your business doesn't have a dedicated salesperson, there are some changes you can make that will help sharpen your sales focus - in a natural and organic way. In today's episode of Be The Drop, I break down 3 key storytelling techniques to supercharge your sales process. I also discuss the importance of building a sales mindset for your business that aligns with your culture, and is true to your story to deliver bottom line results. To explore this topic in more detail, join the discussion in our Storytelling Superheroes Facebook Group. The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! Want more storytelling tips and tricks, or how to's to help you do your job? We release new content each week! SUBSCRIBE to the blog here or by using the 'storytelling superpowers' form on the right. SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE to Be The Drop podcast in Stitcher here SUBSCRIBE to Be The Drop podcast in iHeartRadio here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

Phil Scardigno knows A LOT about business. He began his business journey at the tender age of 23 in a family startup manufacturing innovative solvent free bitumen membranes. Today Axis Group has numerous businesses within its portfolio, including new online business Monsta for DIY enthusiasts, and Axis Constructions, a market leader in the construction and metal roofing and cladding industries. In today's episode of Be The Drop, we discuss entrepreneurship and startups, how important people are to your business, and Phil reveals his top tips for building a productive and profitable business. Join the discussion in our Facebook Group! The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! Want more storytelling tips and tricks, or how to's to help you do your job? We release new content each week! SUBSCRIBE to the blog here or by using the 'storytelling superpowers' form on the right. SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE to Be The Drop podcast in Stitcher here SUBSCRIBE to Be The Drop podcast in iHeartRadio here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter

As podcasting becomes a stronger and more widespread communication platform, I'm increasingly asked for my tips to help make the medium work for businesses. This is something I have in common with my guests this week, who I met last year, through the Adelaide Podcast Festival. As well as running this annual Festival, Liam Carter and Andy Martin co-Founded the Auscast Network, a network of podcasts that began on the back of their first podcast, also featuring Big Al, called The Badcast. Today, Auscast Network has 26 podcasts underneath its umbrella, with more in the pipeline. In today's episode of Be The Drop, we discuss the future of podcasting and the advertising benefits businesses can tap into. Plus, Liam and Andy reveal their top tips for getting your podcast up and running. Learn more about Storytelling for Business - Join our Facebook Group! Want more storytelling tips and tricks, or how to's to help you do your job? We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop podcast in Stitcher here SUBSCRIBE to Be The Drop podcast in iHeartRadio here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

Voice and tone have incredible impact on the overall success of how your story is communicated. Your tone of voice is an expression of your company's values and way of thinking, and is something that should not be overlooked. My guest this week, Tamara Linke is an expert at understanding the power of voice. A professional voiceover artist and singer, her voice is her instrument. But it's really much more accurate to describe what she does as voice acting. She's a performer and a storyteller, so naturally I couldn't wait to interview her for Be The Drop! In today's episode of Be The Drop, we discuss the challenges of juggling creative skills with managing a business. We also chat about the growing voiceover industry, and Tamara reveals some of her top voice acting tips. Join our FREE Storytelling Program in our Facebook Group! Want more storytelling tips and tricks, or how to's to help you do your job? We release new content each week! SUBSCRIBE to the blog here or by using the 'storytelling superpowers' form on the right. SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop podcast in Stitcher here SUBSCRIBE to Be The Drop podcast in iHeartRadio here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

I am a storyteller. For as long as I can remember, I have loved the potent power of telling stories. But it wasn't until I was living in the outback mining town of Broken Hill, that I started to understand the much greater impact of storytelling. It was there, set against the burnt red earth, blistering sun and endless blue skies that I began my journey towards a realisation that storytelling is a vital element in all areas of our lives, including business. In today's episode of Be The Drop, I tell the story of my awakening to the power of storytelling, I discuss why storytelling and marketing go hand in hand and look at how the power of story is effective in business. Want to have a compelling business story and a killer About Us page? We've just launched a FREE Storytelling Program via our Facebook Group, Brand Storytelling Superheroes. Click here to join the Facebook Group today! SUBSCRIBE to us in iTunes here (Android users can access through the free app 'Podcast Addict'). SUBSCRIBE to us in Stitcher here. Get more free marketing resources on our video channel - SUBSCRIBE to us in YouTube here. PS: REMEMBER to follow us on Facebook, Instagram and Twitter.

As consumers we now access increasing amounts of digital content, across more platforms and on more devices. How, when and by whom your content is accessed can now be tracked and analysed in many clever ways. Yet many businesses are overwhelmed when tasked with understanding data to improve communication. With a background in web design and digital strategy, Erica Stacey, founder of Scout Digital has built her business to help prepare her clients to do their best online. In a constantly evolving digital world, Erica increasingly found, that it is training her business clients need. So she now delivers a range of half day digital courses, including Google Analytics, SEO and social media advertising. In today's episode of Be The Drop, we discuss digital strategy, the value of data and its relationship to storytelling, and Erica reveals how to avoid feeling swamped by the ever-changing digital world. Join the discussion in our Facebook Group! Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! Want more digital strategy and business storytelling tips and tricks, or how to's to help you do your job? We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to the Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop podcast in Stitcher here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

Nic Kentish has turned a passion for storytelling into a business. Greenbanks Tours delivers personal, 'off the beaten track' tours in many regions of South Australia. But it all began with Hahndorf in the Adelaide Hills. In 1839, Nic's great great grandmother sailed on the Zebra to Australia from Europe, with 52 other families. They settled in Hahndorf, and set about establishing a farming region referred to at the time as "Adelaide's veggie patch". The pioneering women of Hahndorf had to walk steep trails with the Mount Lofty Ranges, to deliver produce to the plains. Nic grew up listening to the stories, told to him by his grandmother. In today's episode of Be The Drop, we discuss the ability of stories to transfer history across generation, Nic talks about his fears in starting a new business and he reveals details of the hardship and triumph of the Pioneering Women from his family. Join the discussion in our Facebook Group! The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! Want more social media and business storytelling tips and tricks, or how to's to help you do your job? We release new content each week! SUBSCRIBE to the blog here. SUBSCRIBE to the Be The Drop podcast in iTunes here (Android users can access free via 'Podcast Addict'). SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

Chester Osborn is a natural born storyteller! Known for his loud shirts, which he claims are a "good hangover cure", Chester started working in the family winery when he was only seven years old. Today, d'Arenberg has 130 years of winemaking heritage to its name, it is the largest biodynamic grower in Australia, and Chester is known as the visionary creator of the d'Arenberg Cube. In today's episode of Be The Drop, we discuss the importance of colour, the power of a story that is unforgettable, and Chester reveals the secrets to his creative success. Join the discussion in our Facebook Group! Want more social media and business storytelling tips and tricks, or how to's to help you do your job? We release new content each week! SUBSCRIBE to the blog here. SUBSCRIBE to the Be The Drop podcast in iTunes here (Android users can access free via 'Podcast Addict'). SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

Edge Recruitment is South Australia's only specialist property and real estate recruitment agency. From identifying a gap in the market back in 1998, Jane Carey and her co-founder Gary Beesley have grown the business into a successful employer of two Directors and 7 members of staff. Her business success has come from hard work, a focus on building meaningful business relationships and by looking to value-add where possible. In today's episode of Be The Drop, we discuss professional development in business, how to recruit smarter not harder, and Jane reveals the top skill they look for in candidates. Join the discussion in our Facebook Group! Want more social media and business storytelling tips and tricks, or how to's to help you do your job? We release new content each week! SUBSCRIBE to the blog here. SUBSCRIBE to the Be The Drop podcast in iTunes here (Android users can access free via 'Podcast Addict'). SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

Artificial intelligence fascinates me personally and professionally. From social media algorithms and facial recognition technology to messenger bots, the future of AI is already here. My guest this week, Matthew Michalewicz was "born into it". The son of an AI scientist, who has written several books on the subject, six year old Matthew spent time after school at the university where his father worked. The family would even attend artificial intelligence conferences while on holiday! Serial entrepreneur Matthew began his first AI business 20 years ago, when few understood the term. In today's episode of Be The Drop, Matthew tells me about his current AI venture Complexica, we discuss the evolution of artificial intelligence, and he reveals whose jobs are most likely to be automated in the future. The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! Join the discussion in our Facebook Group! Want more social media and business storytelling tips and tricks, or how to's to help you do your job? We release new content each week! SUBSCRIBE to the blog here. SUBSCRIBE to the Be The Drop podcast in iTunes here (Android users can access free via 'Podcast Addict'). SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

This week's episode was recorded LIVE at the Adelaide Podcast Festival. Now in its second year, the festival is getting bigger and better. I was thrilled to again participate in a LIVE podcast recording at the Festival and was joined by the rambunctious Steve Davis of The Adelaide Show podcast. A big shout out to the awesome live audience for their support and for sharing their hilarious poo stories with us (you'll need to listen to find out what I'm talking about) I also have a quick chat with the event organisers Liam + Andy from the Auscast Network as well Andrew + James from Rooster Radio Podcast about why the podcast festival is an important event for both podcasters and fans alike. In today's episode of Be The Drop, Steve and I discuss the current state of communication and look at why audio is such a powerful marketing channel. We review Facebook's recent algorithm change and discuss how traditional media is merging with new media in current communications. The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! Want more business storytelling tips and tricks, or how to's to help you do your job? We release new content each week! SUBSCRIBE to the blog here. SUBSCRIBE to the Be The Drop podcast in iTunes here (Android users can access free via 'Podcast Addict'). SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

Plenty would say that social media and business have a reluctant relationship. But my podcast guest this week, Brent Hill, is a firm believer that brands should be as social as possible. And as human as possible. As Director of Marketing at SA Tourism Commission, Brent Hill is committed to promoting Brand SA overseas and interstate. Two years ago, Brent took the job with the mission to eliminate people saying, "there's nothing on in Adelaide." Already, he has seen South Australia listed by Lonely Planet in the top 10 places to visit. In today's episode of Be The Drop, we discuss the importance of social media, essential strategies and metrics for successful marketing, and Brent reveals how South Australia is fast becoming a favourite tourist destination. Join our business Facebook Group for support & resources. Want more social media and business storytelling tips and tricks, or how to's to help you do your job? We release new content each week! SUBSCRIBE to the blog here. SUBSCRIBE to the Be The Drop podcast in iTunes here (Android users can access free via 'Podcast Addict'). SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

This week's episode was recorded LIVE at the Fleurieu Film Festival, a grassroots festival built to support filmmakers, that celebrates the beauty and diversity of the Fleurieu region. Speaking to some of the event organisers and participants, we delve into the power of video storytelling. Video is a medium that we are very passionate about at Narrative Marketing, and our Chief Videographer Chris Warman is also the Technical Director and Curator of Fleurieu Film Festival. Now in its third year, the festival has grown to 600+ attendees from just 200 in its inaugural year. It's a fantastic way to showcase homegrown talent, and also attracts both interstate and international submissions. In today's episode of Be The Drop, we discuss the highs and lows of filmmaking, the evolution of video storytelling, and our very own Chris reveals a top insight into short film character development.

If you're wondering how to approach your content marketing, don't worry; you're not alone. Many people are overwhelmed by the number of channels and sheer volume of content they think is required to connect. Our approach is to create one central report that maps out the key elements of your content strategy, we call it the Gold Report because it's worth its weight in gold! One central location for all your critical content data, our Gold Report matches target audience(s) and content themes to key business goals. It identifies relevant keywords, content channels and visual media to take the headache out of regularly producing content. Does your content strategy do the same? In today's episode of Be The Drop, Narrative Marketing's Wordsmith Jojo Furnival and I chat about the value of a content strategy, the latest Facebook algorithm changes, and we reveal some of the secrets behind creating a Gold Report of your very own. Want more content marketing how to's, or tips to help you promote your business? We release new content each week! SUBSCRIBE to the blog here or by using the 'storytelling superpowers' form on the right. SUBSCRIBE to the Be The Drop podcast in iTunes here (Android users can access free via 'Podcast Addict'). SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected] Want more content marketing how to's, or tips to help you promote your business? We release new content each week! SUBSCRIBE to the blog here. SUBSCRIBE to the Be The Drop podcast in iTunes here (Android users can access free via 'Podcast Addict'). SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

If you're a small business owner or entrepreneur, you've probably typed into Google "how to run your own PR" at some point. This podcast episode will help you answer that question. Former journalist and founder of O'Rourke PR, Rebecca O'Rourke is an expert in helping people to tell their story through public relations. Over the past decade, Rebecca has worked with brands and entrepreneurs to get them seen, heard and remembered. In today's episode of Be The Drop, we chat about the evolution of media, her own business story, and Rebecca reveals some top tips for dealing with negativity towards your brand. Join our Facebook Group to check out our free goal setting program. SUBSCRIBE to the blog here. SUBSCRIBE to the Be The Drop podcast in iTunes here (Android users can access free via 'Podcast Addict'). SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

Kylie Bishop has successfully founded and built two businesses. A problem solver by nature, 10 years ago she co-founded LBW co, to provide solutions around site contamination. She also solves problems for her clients through her second business, Incredible U, as a business consultant and mentor. Kylie is a Telstra Women in Business Awards winner, a mother of 5 and a firm believer in the value of business storytelling to positively impact your bottom line. In today's episode of Be The Drop, we reflect on the importance of reflection, discuss top tips for building a company, and Kylie reveals how to make sure you don't become owned by your business. SUBSCRIBE to the blog here or by using the 'storytelling superpowers' form on the right. SUBSCRIBE to the Be The Drop podcast in iTunes here (Android users can access free via 'Podcast Addict'). SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

If you want to achieve real business growth, a strategic and up-to-date marketing plan is one of your most powerful tools. In this episode you will learn: > The critical benefits to creating and maintaining a marketing plan > Key data and insights that must be included > The importance of a compelling and detailed Executive Summary > Tips for kick-starting your marketing plan review In today's episode of Be The Drop, I talk about the WHY, WHAT and HOW of marketing strategy. I discuss why it's likely to be your biggest asset for supporting business growth and I also give you a framework for reviewing or starting your own strategic marketing plan. Join our Facebook Group, Brand Storytelling Superheroes for support and resources to achieve your marketing goals. SUBSCRIBE to the blog here SUBSCRIBE to the Be The Drop podcast in iTunes here (Android users can access free via 'Podcast Addict'). SUBSCRIBE on YouTube here for more interviews, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected].

Keeping on top of my small business accounting needs was something that used to cause me a lot of grief. Before I met Mitch Uzelac of MU Business Solutions and Edward Bernard of Formula Accounting, I often felt overwhelmed by the many tasks required to manage the financial aspects of my small business. I'm a communication specialist, not an accountant, and at times I felt completely bamboozled by those aspects of running Narrative Marketing. So I out-sourced. Mitch is a cloud bookkeeping specialist and Ed is a tax accountant. They have the skills, knowledge and experience that I don't possess and are essential to running my business successfully. If like me, you're looking to improve how you manage your business finances, then this episode is for you. In today's episode of Be The Drop, we lift the lid on some of the less fun aspects of running a business, we chat about what they call "the Apple of accounting software", and Mitch reveals the one thing that causes most businesses to fail. The is Mitch + Ed's version of Be The Drop Ready to build your business? Join our professional Facebook community in time for our free January goal setting program. SUBSCRIBE to the blog here SUBSCRIBE to the Be The Drop podcast in iTunes here (Android users can access free via 'Podcast Addict'). SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

It was a huge pleasure to interview entrepreneur and author, Matthew Michalewicz, as I am a big fan of his book Life in Half a Second. Life in Half a Second is described as the first "fact-based" formula for achieving success in life and business. Based on Matthew's two decades of research, it presents the five doors you must walk through to succeed, whatever your goals. But the book is not just a catalogue of academic references and scientific findings, it's also a collection of very personal stories that help to illustrate various points. Matthew's own experiences are what make it such a memorable read. In today's episode of Be The Drop, Matthew and I discuss the importance of goal setting. We encourage you to ask yourself what you don't like about your life and what you're going to do to turn that around. If you're a practical person that wants success, this is the podcast for you. Ready to build your business? Join our professional Facebook community in time for our free January goal setting program. SUBSCRIBE to the blog here SUBSCRIBE to the Be The Drop podcast in iTunes here (Android users can access free via 'Podcast Addict'). SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

Today is a very special day, the very first day of a brand new year, so HAPPY NEW YEAR and welcome to 2018! I'm going to cover some key things that will help us all put our best foot forward and start 2018 in the strongest possible way. In today's episode of Be The Drop, I open with an offer to help you smash your goals for success in 2018, I review key marketing lessons from 2017 and I make my predictions for marketing trends in 2018... This is my Kickstart 2018 version of Be The Drop Ready to build your business? Join our professional Facebook community in time for our free January goal setting program. SUBSCRIBE to the blog here SUBSCRIBE to the Be The Drop podcast in iTunes here (Android users can access free via 'Podcast Addict'). SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

First and foremost, I want to wish you, my dear listener a very Merry Christmas. I want to thank you for giving me the gift of your time by tuning in to my weekly episode. Your support is greatly appreciated. As today's episode of Be The Drop, is being released on the 25th of December, I want to take time to reflect on what Christmas means to me and also reflect on a business context for the festive season. Christmas can be all things, incredibly exciting and full of joy right through to a sad reminder of people not with us. My hope for you is that wherever you sit in the gamut of emotions this Christmas, is that you take some time to reflect. I am reminded of a line in one of my favorite poems, Desiderata "Go placidly amid the noise and haste, and remember what peace there may be in silence." In today's episode of Be The Drop, I encourage you to enjoy a moment of silence amongst the chaos of Christmas. I discuss why it's important to not get caught up in the giving of things but to focus on connecting with people instead and I also review how to talk business in the silly season... This is my Christmas version of Be The Drop Ready to build your business? Join our professional Facebook community in time for our free January goal setting program. SUBSCRIBE to the blog here SUBSCRIBE to the Be The Drop podcast in iTunes here (Android users can access free via 'Podcast Addict'). SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

I was very excited about this week’s interview because I got to visit Paracombe Wines on a beautiful sunny day in the Adelaide Hills, and get some of my Christmas shopping done at the same time!Owner Kathy Drogemuller and her husband bought the land in 1983 after the Ash Wednesday bushfires. After discovering Paracombe’s 19th century viticulture heritage, they decided to give winemaking a go.Starting by selling a few cartons transported in the back of their car, to now transporting pallets of wine by trucks loads to consumers in South Australia, interstate and beyond, Paracombe Wines have successfully built on the area’s long history of wine.In today’s episode of Be The Drop, we discuss overcoming fateful obstacles, the importance of storytelling in building a wine brand, and how to show the human side of a successful business…The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!Want more business storytelling tips and tricks, or how to’s to help you do your job?We release new content each week!SUBSCRIBE to the blog here or by using the ‘storytelling superpowers’ form on the right.SUBSCRIBE to the Be The Drop podcast in iTunes here (Android users can access free via ‘Podcast Addict’).SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.CONTACT US [email protected].

If you've ever experienced burn-out, you'll understand the importance of work life balance. My guest this week, self-confessed workaholic Amber Chapman, went through this and more before establishing herself as The Business Therapist and co-founding the work-space, Evolve. Amber's business journey has taken her from leadership operations roles in not-for-profits through debilitating illness, to self-employment and a commitment to honour the things she values in her work life. In today's episode of Be The Drop, we discuss the importance of knowing your purpose and finding people around you that understand and support it, and Amber reveals how your workplace can support your personal development. FREE PROGRAM LINKS: If like Amber you aspire to achieve work life balance I invite you to join me on my Goal Setting for Small Business program this January. It's completely free and designed to provide a support network to anyone working in small business, and will include resources and advice from a number of inspirational guest speakers, to help us in our quest for success. Join our private Facebook group, 2018 Small Business Superheros to register your interest and gain access to the free program in January. SUBSCRIBE to the blog here SUBSCRIBE to the Be The Drop podcast in iTunes here (Android users can access free via 'Podcast Addict'). SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT us [email protected]

When I met Josh Cobb at Social Media Marketing World in 2015, I didn't imagine that two years later I'd be interviewing the 2017 Brisbane Entrepreneur of the Year (Marketing & Events) about how to build a business! Josh began his company, Stepps, with nothing more than a podcast microphone and a bucket load of enthusiasm. Three years later, it's Australia's leading digital marketing training provider for the real estate sector. In today's episode of Be The Drop, we take a trip down memory lane, discuss the huge value of owned data (like your website and email), and Josh reveals the story of how Michelin tyres became Michelin stars. This is Josh's version of Be The Drop SUBSCRIBE to the blog here or by using the 'storytelling superpowers' form on the right. SUBSCRIBE to the Be The Drop podcast in iTunes here (Android users can access free via 'Podcast Addict'). SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

Are you a small business owner or staff member responsible for a certain degree of business development? Are you good at what they do but feel uncomfortable selling yourself and presenting to others? You are not alone. I often get asked how it is that I am incredibly comfortable when asked to present or MC at an event. So in today's episode of Be The Drop, I'm going to share with you why I am 100% confident to speak in public and I'll also share with you my 10 Golden Rules of Public Speaking that will help improve your confidence to put yourself forward... This is my version of Be The Drop SUBSCRIBE to us in iTunes here (Android users can access through the free app 'Podcast Addict'). Get more free marketing resources on our video channel - SUBSCRIBE to us in YouTube here. PS: REMEMBER to follow us on Facebook, Instagram and Twitter

In Australia, the word 'sales' can sometimes have a negative connotation and yet, it is the foundation of building a successful business and the process by which customers can access products and services that they need or want. My guest this week, Paul Kitching, has mastered the skill of delivering positive sales experiences. An expert at selling, PK learnt his craft in the 1980's via excellent customer service and sales training at retailer, Country Road. PK then went on to have a distinguished career in media sales. Now Business Development Manager at Fuller, PK refers back to his Country Road training to this very day. In today's episode of Be The Drop, we chat about the importance of relationships and storytelling in sales, and PK reveals his top tips for super-charging your business networking. SUBSCRIBE to the Be The Drop podcast in iTunes here (Android users can access free via 'Podcast Addict') SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more SUBSCRIBE to our blog here CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US via email - [email protected]

This week I chat with the inspirational Founder of You Legal, Sarah Bartholomeusz. Winner of the Telstra Business Women's Award after only 18 months in business, Sarah has also won a thought-leader award through Lawyers Weekly. Both awards recognise the change she has made in the way legal services can be delivered in Australia. Sarah's business journey began with being made redundant. She describes this as her "permission slip" to live a creative life. Now, with You Legal lawyers across Australia, and two books under her belt, Sarah describes being in business as a "hugely creative experience". In today's episode of Be The Drop, we chat about recognising women in business, how to use stories to convey memorable information, and Sarah reveals why she knows so much about the shady underworld of drug dealing. SUBSCRIBE to the blog here or by using the 'storytelling superpowers' form on the right. SUBSCRIBE to the Be The Drop podcast in iTunes here (Android users can access free via 'Podcast Addict'). SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

This week's episode was recorded live from We Are Podcast 2017, in Brisbane. This annual event is in its third year and the line up is AMAZING! Included in the incredible smorgasbord of speakers, is the sensational duo, John Lee Dumas and Kate Erickson from Entrepreneurs on Fire, the podcast which ignited my passion for podcasting!! So off course, I made it my mission to speak with them to get some value bombs from them, to share with you! There is a host of other incredible guests and I managed to interview four of them to share some of their top insights with you. In this episode, you'll hear from Sean D'Souza host of The 3 month vacation, Nicole Baldinu from $100 MBA, Jordan Harbinger from the wildly popular podcast, The Art of Charm as well as Kate Erickson from Entrepreneur on Fire. In today's episode of Be The Drop, my guests cover the importance of providing skills not information to your clients, we look at why podcasting attracts such inclusive communities, and I share my top hints and tips from the conference. This is Be The Drop, live from We Are Podcast 2017

Sasha Baranikov is an expert in storytelling to build trust. Co-founder and CEO of Uniti Wireless, she knows that stories are a powerful way to convey technical information and simplify it into relatable terms. When bringing a new product to market, you must tell the story of how it improves customers' lives. Uniti's product is super-fast internet. Described by Sasha as "like fiber through the air", it meets a huge customer demand despite the competitive marketplace. And the business has seen rapid growth as a result. In just four years, Uniti has gone from a mere concept to a stable business with employees in two states, with further plans to expand nationally next year. In today's episode of Be The Drop, we chat storytelling to build trust, the constant learning of business, and Sasha reveals the key to making sales and resolving disputes... This is Sasha's version of Be The Drop... SUBSCRIBE to the blog here SUBSCRIBE to the Be The Drop podcast in iTunes here (Android users can access free via 'Podcast Addict'). SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

Like me, Lisa Cook has always had a passion for business. Not only that, but she understands the role of storytelling in the boardroom. In fact, stories are an integral component of her boardroom training business, Get On Board. As Lisa was joining organisational boards from a young age, she witnessed how little support there was out there for brand new board members with little or no experience. So she founded Get On Board to deliver online education and development for current and aspiring board members. In today's episode of Be The Drop, we chat ego attachment, the importance of having fun in the boardroom, and Lisa reveals how social media can be used to recruit even the top dogs... This is Lisa's version of Be The Drop... Resources referenced in this episode: Website: www.getonboardaustralia.com.au Boardroom Bootcamp: www.boardroombootcamp.com.au Local Sport Club Board/Committee Resources: http://ors.sa.gov.au/about_us/publications Make sure you don't miss an episode: SUBSCRIBE to the blog here using the 'unlock my storytelling superpowers' form on the right! SUBSCRIBE to us in iTunes here (Android users can access via the free app 'Podcast Addict'). SUBSCRIBE to us in SoundCloud here. SUBSCRIBE to us in YouTube here-> get the full interview video plus behind the scenes, bloopers & more! CONNECT with Narrative Marketing on Facebook, and @be_the_drop on Instagram and Twitter. CONTACT US at [email protected]

The importance of human connection in the digital world has come up a lot in Be The Drop, which is why in today's episode I review and summarise some of the key tips we've learnt to help you look your audience in the eye, digitally. I also review the key central component that will drive your ability to deliver successful online communication, that not only engages but also motivates and inspires your audience to take action; this critical component is, the strategy that underpins your digital content. In today's episode of Be The Drop, I provide a list of tools that you can access for FREE to assist you to create digital content that engages your target customers and discuss why your marketing and content strategy need to be the solid foundation that underpins the delivery of top communication results... This is an actionable summary version of Be The Drop... Resources referenced in this episode: http://narrativemarketing.com.au/blog/know-your-brand-share-it-and-develop-strong-communities/ http://narrativemarketing.com.au/blog/andre/ http://narrativemarketing.com.au/blog/vinh_giang/ Make sure you don't miss an episode: SUBSCRIBE to the blog here using the 'unlock my storytelling superpowers' form on the right! SUBSCRIBE to us in iTunes here (Android users can access via the free app 'Podcast Addict'). SUBSCRIBE to us in SoundCloud here. SUBSCRIBE to us in YouTube here-> get the full interview video plus behind the scenes, bloopers & more! CONNECT with Narrative Marketing on Facebook, and @be_the_drop on Instagram and Twitter. CONTACT US at [email protected]

Like most entrepreneurs, Jamie Stenhouse has experienced both highs and lows on his business journey. Head of Market Titans Agency and a fellow advocate of business storytelling, he was once a teenager with a speech impediment that saw him drop out of high school. He enrolled in an IT course to try and avoid interpersonal communication. But it was when he confronted his fear of speaking in public, that his entrepreneurial journey really began. From web design and HTML coding to founding a clothing line, Jamie has had considerable professional success through his humble keyboard. His anxiety over speaking a thing of the past, Jamie is now an inspirational keynote speaker and shares his personal story as the Stuttering Entrepreneur. In today's episode of Be The Drop, we chat business storytelling, how to personalise in the automated digital world, and Jamie reveals the one thing you need to get right in order for everything to work... This is Jamie's version of Be The Drop... Want more business storytelling tips and tricks? We release new content each week! For free marketing resources... SUBSCRIBE to the blog here using the 'unlock my storytelling superpowers' form on the right! SUBSCRIBE to us in iTunes here (Android users can access via the free app 'Podcast Addict'). SUBSCRIBE to us in SoundCloud here. SUBSCRIBE to us in YouTube here --> get the full interview video plus behind the scenes, bloopers & more! CONNECT with Narrative Marketing on Facebook, and @be_the_drop on Instagram and Twitter. CONTACT US at [email protected]

How much do you know about where the food you eat comes from or about the people who grow it? Alarming statistics indicate that many Australian students, especially in urban areas, don't understand where their food comes from or how it's grown. My Be The Drop podcast guests this week, "George The Farmer" duo Simone Kain and Ben Hood, are on a mission to turn this around. What started as a business idea to create an informative App and an additional business revenue stream, has grown into a range of books, videos and merchandise to educate an urban audience about rural issues; something they're hugely passionate about. So passionate in fact, this year they performed 5 shows a day for 14 days straight to approximately 400,000 people at the Sydney Royal Show! In today's episode of Be The Drop, Simone, Ben and I discuss the power of storytelling to educate, we hear an impromptu rendition of one of their most popular songs, and they reveal top tips for leaving a lasting legacy... SUBSCRIBE to the blog here with the 'unlock my storytelling superpowers' form on the right! SUBSCRIBE to us in iTunes here (Android users can access via the free app 'Podcast Addict'). SUBSCRIBE to us in SoundCloud here. SUBSCRIBE to us in YouTube here. CONNECT with Narrative Marketing on Facebook, and @be_the_drop on Instagram and Twitter. CONTACT US at [email protected]

In Season 2 we are delving deeper into what is brand storytelling? I'm looking to build on the awesome advice that is shared by my podcast guests by really drilling down into how we can use these tips in our own marketing efforts. In today's episode of Be The Drop, I look at the power of storytelling to drive social change, I reveal 3 more reasons why storytelling is invaluable to your business, including looking at how it can increase your social engagement and search rankings... SUBSCRIBE to the blog here with the 'unlock my storytelling superpowers' form on the right! SUBSCRIBE to us in iTunes here (Android users can access via the free app 'Podcast Addict'). SUBSCRIBE to us in SoundCloud here. SUBSCRIBE to us in YouTube here. CONNECT with Narrative Marketing on Facebook, and @be_the_drop on Instagram and Twitter. CONTACT US at [email protected]

Across cultures, music is universally significant in telling stories. Music can evoke strong emotions that bring us to tears, it inspire people or it might make you want to dance. Welcome to Episode 2, Season 2; Ep #54 of Be The Drop. I am joined this week, by Josh Belperio, who is an award winning music composer and celebrated cabaret performer. In June 2017, Josh premiered his original cabaret show Scarred For Life, which was sold-out and opened to unanimous five-star reviews at the Adelaide Cabaret Fringe Festival. As a proud gay man, Josh recently released a heartfelt and emotional song in response to the plebiscite vote on same-sex marriage; his video has been viewed over 200K times and shared over 2.5K time In today's episode of Be The Drop, Josh talks about why you must be both specific and honest in storytelling, he explains why vulnerability is a strength, not a weakness, and we discuss why music has a unique ability to communicate powerful messages... References mentioned in this episode: > Brene Brown > The Four Agreements > QLife SUBSCRIBE to us in iTunes here (Android users can access through the free app 'Podcast Addict'). SUBSCRIBE to us in SoundCloud here. Get more free marketing resources on our video channel - SUBSCRIBE to us in YouTube here. PS: REMEMBER to follow us on Facebook, Instagram and Twitter. CONTACT US at [email protected]

Welcome to Episode 1, Season 2 of Be The Drop - a weekly podcast that investigates how to unlock your brand story, to super-charge your business. This week I look at - what is brand storytelling? And what benefit can you, my fabulous listeners, gain from learning more about it by listening each week to this podcast? In today's episode of Be The Drop, I will review why I believe brand storytelling is THE future of marketing and why it's critical for you to use storytelling within your business or nonprofit, I'll also explain the format for season 2 and what you can expect in future episodes... Reference links: Beerenberg video storytelling example - this is client work that we delivered; contact us if you'd like video storytelling work created for your business. Deng Adut, University of Western Sydney example. SUBSCRIBE to us in iTunes here (Android users can access through the free app 'Podcast Addict'). SUBSCRIBE to us in SoundCloud here. Get more free marketing resources on our video channel - SUBSCRIBE to us in YouTube here. PS: REMEMBER to follow us on Facebook, Instagram and Twitter. CONTACT US at [email protected]

Hello and welcome to Episode 52 of Be The Drop - a weekly podcast that investigates how to unlock your brand story, to super-charge your business. We are celebrating two very exciting milestones this week! The month of September marks 3 years since I started my business journey, from humble beginnings as a sole trader to a company with two part time staff. AND this week's episode marks one full year of Be The Drop podcast!!! So we have double the reasons to celebrate which is SUPER exciting. I'm Amelia Veale small business owner and storytelling superhero. Here at Narrative Marketing, we absolutely believe in the power of telling stories, not only to learn and connect, but also to build business relationships and drive sales. To mark these exciting milestones today I am joined by Jojo Furnival and Chris Warman the super talented team behind the scenes. We look back over what we've learned and sharing the insights we have developed from both the guests we have interviewed and the processes we've used to deliver our podcast content. In today's episode of Be The Drop, we discuss the importance of storytelling in building customer connections, the relationship and value of both words and visuals in brand story and we reveal our top tips for how to support your in person business relationships with digital communication... This is Narrative Marketing's version of Be The Drop... Want more business storytelling tips and tricks, or how to's to help you do your job? We release new content each week! For free marketing resources... SUBSCRIBE to the blog here with the 'unlock my storytelling superpowers' form on the right! SUBSCRIBE to us in iTunes here (Android users can access via the free app 'Podcast Addict'). SUBSCRIBE to us in SoundCloud here. SUBSCRIBE to us in YouTube here. CONNECT with Narrative Marketing on Facebook, and @be_the_drop on Instagram and Twitter. CONTACT US at [email protected]

From a simple love of chocolate, a passion for the technicality and complexity of being a chocolate focussed pastry chef, to starting a business; Marcus Booth-Remmers has built Red Cacao into a destination chocolate shop and cafe in the Adelaide Hills.   In today's episode of business podcast Be The Drop, Marcus talks about how important it is to tell a consistent brand story, how every element of your business - from staff retention to your own personal branding - feeds into that, and reveals some real nuggets of wisdom around starting a business from scratch...----Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link.----The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!We release new content each week!READ the blog hereFOLLOW Be The Drop podcast on Apple Podcasts hereFOLLOW Be The Drop on Spotify hereSUBSCRIBE on YouTube here for behind the scenes, bloopers & more.CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.CONTACT US [email protected]

Juliet Lever believes in second chances. In fact, her entire business is built around them. After turning her life around - quitting her high paying corporate job, leaving her husband, and totally transforming who she was - within a 12 month timeframe, Juliet now coaches others on how to let go of the past and renew their life. Her book, Relaunch My Life, shares the story of her own personal journey, and it's also a reference manual for her and her clients as she guides them through their own transformational journeys.  In today's episode of business podcast Be The Drop, Juliet talks about getting a second chance at life, the power of story to connect with people, and the harsh reality of going from a six figure salary to starting a small business...----Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link.----The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!We release new content each week!READ the blog hereFOLLOW Be The Drop podcast on Apple Podcasts hereFOLLOW Be The Drop on Spotify hereSUBSCRIBE on YouTube here for behind the scenes, bloopers & more.CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.CONTACT US [email protected]

Chris Hooper's story is a real love affair with business. Recognising accounting as "the language of business", he started his own firm six years ago. Then two years ago, Accodex was born, which is now an international company with multiple locations in four different countries. Headquartered in Adelaide, it's a real SA success story. Describing himself as an entrepreneur first, and an accountant second. Chris is a regular go-to for advice on start-up business - in fact I first met him in 2015 as he mentored participants, including myself, in the MEGA entrepreneur program. In today's episode of the Be The Drop podcast, Chris talks about the emotional roller-coaster of running a business, the value of doing any business rather than waiting for a "big idea" and reveals his top tips for using social media for B2B... SUBSCRIBE to the blog here with the 'unlock my storytelling superpowers' form on the right! SUBSCRIBE to us in iTunes here (Android users can access via the free app 'Podcast Addict'). SUBSCRIBE to us in SoundCloud here. SUBSCRIBE to us in YouTube here. CONNECT with Narrative Marketing on Facebook, and @be_the_drop on Instagram and Twitter. CONTACT US at [email protected]

It's always a pleasure talking to a business owner who is inspired by their long-term vision. Dan Giang of Mai Kitchen, Adelaide, is one such business owner. He understands that day-to-day running of a business can be tough; focusing on the bigger picture is a positive way to help him jump those daily hurdles. So inspired by his mum's cooking, he named his restaurant after her and has built a business entirely driven by his fond memories of good, home cooked, family meals. He's not in the food business, he's in the feelings business; and he's not without ambition either, remarking: "I wanted to have my mum's name known throughout Australia." In today's episode of Be The Drop, Dan talks about giving back to the community, brand values, and we even got to test his amazing mock-meat and I tell you what "I can't believe it's not meat!"... This is Dan's version of Be The Drop... SUBSCRIBE to the blog here SUBSCRIBE to us in iTunes here (Android users can access through the free app 'Podcast Addict'). SUBSCRIBE to us in SoundCloud here. SUBSCRIBE to us in YouTube here. PS: REMEMBER to follow us on Facebook, Instagram and Twitter. CONTACT US at [email protected]