Be The Drop

In episode 197, Louise Miller Frost, CEO of St Vincent De Paul, South Australia talks about starting her new role during the onset of covid-19, we discuss the importance of more female representation in senior leadership and she explains the incredible importance of Vinnies services, including the Women’s Crisis Centre.This year I’ll participate for the 5th time in the CEO Sleepout. If you'd like to help break the devastating cycle of homelessness, head to ceosleepout.org.au and search for Amelia Veale for my fundraising page. Every donation big or small will help make a difference.----The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!We release new content each week!SUBSCRIBE to the blog hereSUBSCRIBE to Be The Drop podcast in Apple Podcasts hereSUBSCRIBE to Be The Drop in Spotify hereSUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.EMAIL US [email protected]

In episode 196 of Be The Drop, Chris Warman and Amelia Veale discuss their top lessons learned when looking to shift culturally ingrained gender equality narratives. Through their documentary series, Transcending The Gender Narrative they interviewed a diverse range of men and women, of different ages and from different cultural backgrounds. We also share a sneak peak of some of the interviews from episode 1 of the documentary, which will broadcast live on Channel 44 at 8pm on Thursday 11th June.----Transcending The Gender Narrative was made possible with support from the Community Broadcasting Foundation, Inspiring South Australia, and Channel 44. To find out more about the documentary series, visit the documentary website or Facebook Page.----The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!We release new content each week!SUBSCRIBE to the blog hereSUBSCRIBE to Be The Drop podcast in Apple Podcasts hereSUBSCRIBE to Be The Drop in Spotify hereSUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.EMAIL US [email protected]

Today, we live in a world of fake news and alternative facts - an infodemic where decisions are made on emotion not evidence. In worldwide coverage of the covid-19 pandemic, there has been increasing misinformation about coronavirus. As consumers and concerned citizens, where do we go for trustworthy information?My guest this week, Lisa Watts, describes herself as a long-term "news junkie". Having held multiple senior roles in digital media, when the idea for The Conversation was pitched to her, it was immediately compelling. Now with more than 10,000 donors, The Conversation is a news outlet operating on a not-for-profit basis, bringing independent, research-backed journalism to the general public.In episode 195 of Be The Drop, recorded LIVE from Pause Fest, Lisa and I discuss the death of traditional media, the birth of The Conversation news outlet and she reveals how her not-for-profit team got their fledgling platform out to tens of thousands of fellow news junkies.----Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link.-----The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!We release new content each week!SUBSCRIBE to the blog hereSUBSCRIBE to Be The Drop podcast in Apple Podcasts hereSUBSCRIBE to Be The Drop in Spotify hereSUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.CONTACT US [email protected]

Some years ago, while living in Broken Hill, I was privileged to work closely with the local aboriginal community. It was through this work that I learned the very real and tangible power of storytelling to bridge gaps and help foster positive change. As a non-aboriginal Australian, this experience helped motivate my desire to understand my Australian story in a way that connects to, acknowledges past hurts and celebrates the incredible stories of our Aboriginal and Torres Strait Islander tribes.Thomas Mayor is the National Indigenous Officer at the Maritime Union of Australia, and a passionate advocate of the Uluru Statement and the three reforms contained within it. In fact, the Statement is an invitation to all Australians - to "walk with us" and support the proposed reforms to create a better future for the entire Australian nation. If you believe that the First Nations deserve to have a voice, this interview with Thomas will help you understand how to show your support.In episode 194 of Be The Drop, recorded LIVE at Adelaide Writers' Week, Thomas recites the entire Uluru Statement - which he knows by heart. He explains the journey to create his book, Finding the Heart of the Nation, shares some helpful resources and extends an invitation to join the movement.----Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link.-----The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!We release new content each week!SUBSCRIBE to the blog hereSUBSCRIBE to Be The Drop podcast in iTunes hereSUBSCRIBE to Be The Drop in Spotify hereSUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.CONTACT US [email protected]

I've been involved in video production for nearly 20 years and audio production for 5 years, over which time I've learnt and continue to learn techniques to help craft story. I've self taught myself tools like Adobe Premiere and RODECaster Pro but my primary role is not editing, it's marketing and storytelling. However, through my experience I have learnt the importance and power of good editing to help tell a compelling story.Alex Plisko is an experienced video editor, currently working for the Nine Network in South Australia, editing the nightly news. So if anyone knows how to tell a story, that quickly engages attention, it's Alex. He is now also branching into podcasting and is soon to launch his first podcast, Trailer Island.In episode 193 of Be The Drop, Alex talks about his new audio editing tool, the RODECaster Pro which is helping him kick-start him journey into podcasting. He also shares a range of insights into audio vs video editing and how beginner editors need to feel comfortable about making mistakes.----Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link.-----The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!We release new content each week!SUBSCRIBE to the blog hereSUBSCRIBE to Be The Drop podcast in iTunes hereSUBSCRIBE to Be The Drop in Spotify hereSUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.CONTACT US [email protected]

In traditional Japanese philosophy, wabi sabi (侘寂) is a world view that sees beauty in imperfection. A concept that as we muddle through remote working and home schooling during COVID-19 restrictions, I have seen an increased number of people embrace. Business meetings from home via Zoom have increased our empathy for life's imperfections, as we navigate interruptions from dogs, children and technology issues. My guest this week has been guided by this philosophy for a number of years.Michelle Cox describes herself as a "reluctant author" even though she has just written and launched three books in her Wabi Sabi Series. Michelle is passionate about embracing the unconventional and challenging the status quo. Her personal journey has been full of challenges, from cancer to considerable loss. But these 'imperfections' in life are what make her human and motivated her to release her book series.In episode 192 of Be The Drop, recorded LIVE from Pause Fest, Michelle talks about the concept of wabi sabi - embracing imperfection and how the book series came to fruition. She also shares her thoughts on the power of simplicity in communication.----Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link.-----The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!We release new content each week!SUBSCRIBE to the blog hereSUBSCRIBE to Be The Drop podcast in iTunes hereSUBSCRIBE to Be The Drop in Spotify hereSUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.CONTACT US [email protected]

I've been passionate about the power of video content for a long time. Being visual, it's possible to achieve strong emotive connection. However, with high volumes of video now used in marketing, it can be hard to make your video stand out. One answer may lie in advanced AI software, used to create extremely personalised video messaging, with tailored content produced in real-time.Nathan Musson is the founder of eMoo Media, which has developed a solution to completely personalise video content. Through AI, the footage and content is selected and editing using the viewers specific profile information. Using personality, behaviour and intent elements the software creates programmatic storytelling videos delivered at mass scale.In episode 191 of Be The Drop, recorded LIVE from Pause Fest, Nathan blows my mind with examples of personalised video content this software has created. Nathan also shares valuable insight into the power of personalisation.----Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link.-----The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!We release new content each week!SUBSCRIBE to the blog hereSUBSCRIBE to Be The Drop podcast in iTunes hereSUBSCRIBE to Be The Drop in Spotify hereSUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.CONTACT US [email protected]

The digital landscape has changed dramatically in the past decade. Instagram, for example, was launched in October 2010. Now, it's estimated to be worth more than $100 billion. There's a whole category of people who earn their living by being Instagram influencers. Digital makes up roughly half of all advertising spend. But with all this transformation has come data privacy issues, cyber-bullying and the birth of social media law.Paul Gordon, is a Partner at Wallmans Lawyers. Paul is one of the few lawyers in South Australia specialising in social media law, which he has been doing since 2012, which in social media years is a long long time. In fact, that takes us right back to when Facebook bought Instagram.In episode 190 of Be The Drop, Paul talks about some of the challenges businesses face in today's world of social media. He outlines key issues to be aware of when sharing content online, plus insights into how social media law is keeping us safe and engaged online.----Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link.-----The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!We release new content each week!SUBSCRIBE to the blog hereSUBSCRIBE to Be The Drop podcast in iTunes hereSUBSCRIBE to Be The Drop in Spotify hereSUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.CONTACT US [email protected]

I believe that we can absolutely take our work seriously but still have fun whilst doing it; actually if you're not able to have fun and implement playful work practices, I'm not sure what's the point! As adults, we sometimes forget how important it is to remain playful and curious about how we learn and interact with others.Daniel Teitelbaum initially studied philosophy before helping to set up The School of Life branch in Australia, where he delivered the organisation's playful workshops. Through this work and his previous role as a Youth Leader, Daniel discovered the power of play to help develop better ways of thinking and working. Daniel recently launched his own business Playful Thinking, to help people and organisations think playfully.In episode 189 of Be The Drop, recorded LIVE from Pause Fest, Daniel talks about the importance of being earnest. He also shares numerous and incredibly useful tips for incorporating playful work practices to improve outcomes.----Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link.-----The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!We release new content each week!SUBSCRIBE to the blog hereSUBSCRIBE to Be The Drop podcast in iTunes hereSUBSCRIBE to Be The Drop in Spotify hereSUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.CONTACT US [email protected]

Visual storytelling is incredibly powerful, particularly when it comes to conveying emotion. Feature films deliver the ultimate form of visual storytelling, connecting us with narratives that deliver impact. Territory Studio use motion design and visual effects technology to enhance and enrich a cinematic world to bridge fiction and fact, the future and now.David Sheldon-Hicks co-started Territory Studio in 2010. Trained in graphic design, he was always fascinated with moving imagery and using technology to build worlds. David has worked on major Hollywood blockbusters, including Prometheus, The Dark Knight, Casino Royale and Guardians of the Galaxy.In episode 188 of Be The Drop, David shares behind the scenes insights from the making of movies you love. He explains the importance of simplicity to the creative process, and shares how emotion and technology can interact to create powerful modern-day stories.----Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link.-----The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!We release new content each week!SUBSCRIBE to the blog hereSUBSCRIBE to Be The Drop podcast in iTunes hereSUBSCRIBE to Be The Drop in Spotify hereSUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.CONTACT US [email protected]

As an extrovert, I sometimes take for granted how comfortable I feel networking and meet new people. In a professional capacity, it's an extremely valuable skill to have - to speak confidently in meetings and to make contact with new business prospects. However if you don't feel comfortable in this situation, then you'll definitely appreciate the networking tips for introverts from this week's guest.Kaley Chu had always been highly introverted. But then she got a new job and didn't utter a single word in her first client meeting, and decided she wanted to change. This was when she developed the idea for 100 Lunches. Over the course of one year, she had 100 lunches with total strangers in order to break out of her shyness and change her life.In episode 187 of Be The Drop, recorded LIVE from Pause Fest, Kaley reflects on her extraordinary transformation, from too-afraid-to-speak-to-anyone, to a confident public speaker and published author. She also shares some of her top tips for networking with strangers.----This episode was recorded prior to the COVID-19 outbreak, so during this current time of social distancing you should replace in person lunches with online Skype meetings; however the hints and tips to help you build your connections are now potentially more important than ever. -----The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!We release new content each week!SUBSCRIBE to the blog hereSUBSCRIBE to Be The Drop podcast in iTunes hereSUBSCRIBE to Be The Drop in Spotify hereSUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.CONTACT US [email protected]

These days have been unlike any other. Like me, I’m sure you're finding the frequent and daily changes to things we previously considered everyday norms, to be an incredibly surreal experience. Now more than ever is a time to lean in and support each other - even if that needs to be virtually and without physical contact.To do our part in helping support you and our community, I’ve been compiling a range of materials that you can listen to, watch or read. Looking after each other and taking the time to actively listen to others, is how we can use this time of crisis to find better versions of ourselves.In episode 186 of Be The Drop, I share a range of resources and tips for how we’re working to manage both our mental health and the challenges of working from home during mandatory self isolation.----I’d like to personally offer an open ear - I’m currently home 24/7 in mandatory self isolation, so I have time and a willingness to listen and help where I can. If you email via [email protected] we can schedule an online meeting. Stay safe and take care. -----The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!We release new content each week!SUBSCRIBE to the blog hereSUBSCRIBE to Be The Drop podcast in iTunes hereSUBSCRIBE to Be The Drop in Spotify hereSUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.CONTACT US [email protected]

A waterfall begins with one drop. That's the concept behind the Be The Drop podcast, and a key philosophy in my life. I believe that, together, we can create and achieve amazing things. My guest this week has a very similar outlook. In fact, the philosophy of his company, Bionic, is 'together, we find a better way.' His life's purpose is to find what unites us for positive global change.Ben Bickford is a visionary and philosopher, but he's also a businessman. From philosophising with someone from the Atomic Energy Commission while selling things at Camberwell Markets in London aged 15, to debating global change with some of the world's greatest minds at the 2020 Global Economic Forum - Ben thinks BIG.In episode 185 of Be The Drop, recorded LIVE from Pause Fest, Ben reflects on some of life's seriously big questions. And at a time where coronavirus is spreading global concern, he shares timely insights and tips for motivating ourselves and others to affect global change.----Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link.-----The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!We release new content each week!SUBSCRIBE to the blog hereSUBSCRIBE to Be The Drop podcast in iTunes hereSUBSCRIBE to Be The Drop in Spotify hereSUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.CONTACT US [email protected]

Success isn't something that happens overnight, it's much more long term and comes from building knowledge and experience. Chef Adam Liston started collecting cookbooks from a young age but it wasn't until he left high school that he started working as a cook. Surfing through the day allowed him to indulge his interest in cooking at night and in his early 20s, he left Adelaide to pursue his culinary adventures in other states and overseas.During his travels, Adam honed his craft in Shanghai working at the prestigious restaurant T8. Returning to his home town, Adam is cited as lighting the Adelaide dining scene on fire, when he co-opened Japanese hotspot Shobosho on Leigh Street.In episode 184 of Be The Drop, Adam reflects on community and competition in the food industry, and the launch of his restaurant, Shobosho. He talks about the importance of attention to detail and shares valuable tips on how to run a successful business.-----As one of the country’s longest-running food and wine festivals, Tasting Australia offers innovative events and indulgent adventures. Head to tastingaustralia.com.au to see the full program of events running from 27th March until April 5th. -----The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!We release new content each week!SUBSCRIBE to the blog hereSUBSCRIBE to Be The Drop podcast in iTunes hereSUBSCRIBE to Be The Drop in Spotify hereSUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.CONTACT US [email protected]

Working in marketing, I'm often asked about the balance between creativity and strategy - which is more important? How do businesses harness creativity in a strategic way? But they're not 'chalk and cheese'. They're not opposites that somehow need to be brought together. Someone who knows this better than many is this weeks guest, Shingy.David Shing - or Shingy as he's more commonly known - is a Digital Prophet. In basic terms, he contextualises behaviours and trends for brands within the digital landscape. He advises how to have great ideas that bring brands more value - so creativity and strategy are in his makeup. But with a background in design, media and marketing, the real superpower Shingy has at his disposal is his unquenchable curiosity.In this episode of Be The Drop, recorded LIVE from Pause Fest, Shingy provides tips on how to unearth great ideas, he reflects on the definition of craft and being a craftsman, plus we have an interesting debate about storytelling and the power of curiosity.----Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link.-----The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!We release new content each week!SUBSCRIBE to the blog hereSUBSCRIBE to Be The Drop podcast in iTunes hereSUBSCRIBE to Be The Drop in Spotify hereSUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.CONTACT US [email protected]

My interview this week is with a woman after my own heart. Her 'item of significance' is a microphone, she's a business owner and radio host who values meaningful conversations, understanding the profound importance they have in today's digitally connected world.Lisa Leong was working as a lawyer when she first starting interviewing guests in her 'hot seat'. It wasn't until she was in London that she discovered her passion for radio hosting and landed her first official presenting gig. Lisa is now ABC Radio Host of the This Working Life program. She's also CEO of O1O APAC, a "social technology" consultancy that helps the world's largest and most pioneering businesses to move from an "ego-system" to an eco-system.In episode 182 of Be The Drop, recorded LIVE from Pause Fest, Lisa reflects on her incredible journey from law to radio and then consultancy. We discuss the value of human connection and she describes the importance of taking an experimental, beginner's mindset in any new endeavour.----Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link.-----The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!We release new content each week!SUBSCRIBE to the blog hereSUBSCRIBE to Be The Drop podcast in iTunes hereSUBSCRIBE to Be The Drop in Spotify hereSUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.CONTACT US [email protected]

While stories can educate and connect us for a positive purpose, they can also be used to create negative impact. My guest this week is an authority not only on storytelling but also on how to reshape stories that have been used to turn society, in his case, against the cannabis plant and hemp products.Cormac Sheehan is a storyteller. As a Dubliner, it's in his blood, as Founder of Purpose Communications, he's also a storyteller by profession. Cormac's journey has taken him all over the world, from Copenhagen to Mexico and now Australia where he's Editor and Chief of Green Planet, a magazine that provides education and advocacy around the cannabis plant and supporting industry. He's also Co-founder and CMO of the Cannabis Company, which manufactures a multitude of hemp products - none of which will get you high!In episode 181 of Be The Drop, recorded LIVE from Pause Fest, Cormac describes his amazing journey from DIY punk in Dublin to learning Spanish in Mexico and then setting up the Cannabis Company here in Australia. He reflects on challenging yourself to discover your purpose and provides tips on how to effectively use storytelling to change a pre-existing narrative.----Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link.-----The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!We release new content each week!SUBSCRIBE to the blog hereSUBSCRIBE to Be The Drop podcast in iTunes hereSUBSCRIBE to Be The Drop in Spotify hereSUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.CONTACT US [email protected]

Podcasts provide a unique opportunity to communicate by sharing stories on just about any topic. As a scientist, you might think Ahmad Saleem is more comfortable with written communication. However, as the Co Host and Producer of Exploration Radio, he believes that podcasting is the ideal medium for exploratory conversations.Ahmad describes himself as an Explorer, Economist and Podcaster. But he's also an avid traveller. Born in Pakistan, brought up in Canada, he now lives in Australia. As a trained geologist, he's worked in places as far away as Mongolia and Greenland.In episode 180 of Be The Drop, Ahmad reflects on his podcasting journey. He provides tips on how to start a podcast and discusses some of the challenges and lessons he's discovered along the way, to help you avoid his mistakes!----Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link.-----The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!We release new content each week!SUBSCRIBE to the blog hereSUBSCRIBE to Be The Drop podcast in iTunes hereSUBSCRIBE to Be The Drop in Spotify hereSUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.CONTACT US [email protected]

There is much to learn from other people's stories, if we take the time to stop and listen. Storytelling can be incredibly powerful and help us to find meaning, build connections and drive change. My guest this week, Brittany Elmslie has a story that's both extraordinary and extremely relatable.Brit has achieved more than your average 25 year old - she has reached the pinnacle of international sport, winning 2 Olympic gold medals. As the youngest person on the Australian Olympic team in 2012, Brittany's strength, drive and determination got her to the podium. But there was a cost to her success and a challenging journey behind those medals.In episode 179 of Be The Drop, Brit reflects on the personal shame she felt during her Olympic career and how she overcame it by learning self-compassion. She discusses her retirement from sport in 2019 and the process she went through to discover her new "why", this is a must-listen for anyone going through a time of transition.----Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link.-----The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!We release new content each week!SUBSCRIBE to the blog hereSUBSCRIBE to Be The Drop podcast in iTunes hereSUBSCRIBE to Be The Drop in Spotify hereSUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.CONTACT US [email protected]

I'm a talker; but as a student and trainer of effective communication, I also know that communication is not just about talking. Communication begins with the stories we tell ourselves, and often we're not even aware of the impact our self-talk is having on us. This week's guest explains this concept and how art therapy can help.Bel Ryan describes art as naturally therapeutic. Through her work with teenagers as a school counsellor, she discovered that people are able to express themselves through art, even when they're unable or unwilling to express themselves verbally. In her business Ignite Art Therapies, Bel works with clients, using art therapy to help the unknown, become known.In today’s episode of Be The Drop, Bel discusses the human disconnect that exists in today's digital and hyper-connected world. She provides valuable insights into the process of art therapy, as well as tips and other simple tools to help today's busy professionals understand themselves better.----Another form of communication that we love is comedy. As Adelaide Fringe gears up to take over Adelaide, Eliza Thomas and Wendy Torbet offer you the opportunity to learn funny through An Introduction to Stand Up Comedy Writing; access more details via this link.-----The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!We release new content each week!SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes hereSUBSCRIBE to Be The Drop in Spotify hereSUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.CONTACT US [email protected]

This week's episode is ideal for anyone wanting to learn about small business digital marketing. As a small business owner, delivering content marketing and training services, I understand the incredible value in sharing the experience and knowledge from other business owners in this field. Sam Davies is the founder of Digital Noir, he's the 'Humans Aren't Robots' podcast host and a self-confessed BBQ enthusiast. Coming from a background in design and web development, he started his first marketing business in the UK. When he returned to Adelaide he decided it was time to put more of his own personality into his business. That's when Digital Noir was born. In today's episode of Be The Drop, Sam reflects on what it means to be sincere with your business messaging in today's digital world. We compare podcasting journeys and break down the content creation to distribution process whilst also sharing a wide range of small business digital marketing tips! ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link. ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

Business founders are hard working, driven people. We commit 100% to our business(es), but with the burden of small business financial pressures, it can often feel like we have to juggle everything ourselves. However, my guest this week understands how important it is for founders to be part of a tribe and share business resources in order to support growth. Peta Ellis knows a thing or two about growth. As CEO of River City Labs, the company grew 550% and post-acquisition expanded into 3 states. Now, as co-founder of Tribe Global and Peak Performance Persona, Peta delivers programs that help business founders to create good personal routines and helps in building healthy business eco-systems, frameworks and infrastructure. In this episode of Be The Drop, Peta discusses issues facing founders in tech and business today, including resources available to help them. She reflects on the most important factors determining business founder success and the power of storytelling in connecting with your tribe. ---- Peta's episode was recorded LIVE at SouthStart in Adelaide - a convergence of humans, impact and technology. Where humans and machines create tomorrow, today. Hit this link if you'd like to learn more about SouthStart. ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

When you know what you want, decision making is easier. The hard part is figuring out what you want. Embracing the confidence in your decision making, allows you to enjoy wherever your the journey takes you. Someone who knows this through experience, is Australian entrepreneur Nick Crocker, who I had the pleasure of interviewing at Southstart 2019. Nick is a General Partner of Blackbird Ventures. His entrepreneurial tale started when he launched We Are Hunted, software that continuously scanned the Internet to identify the hottest new music. Having caught the startup bug, Nick then launched a digital healthcare company. As someone who was rubbing shoulders with the likes of MySpace, Foursquare, Flickr and Tumblr in 2009's Silicone Valley, and has written a blog posts with almost 900,000 reads, Nick has many stories to share. In today's episode of Be The Drop, Nick reflects on his extraordinary entrepreneurial journey, including selling his business to Twitter. He discusses the huge impact on his career that being surrounded by tech startup legends had and he shares his thoughts on the challenges tech companies have in demonstrating real empathy towards their customers. ---- Nick's episode was recorded LIVE at SouthStart in Adelaide - a convergence of humans, impact and technology. Where humans and machines create tomorrow, today. Hit this link if you'd like to learn more about SouthStart. ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

Life as a small business owner and the desire to constantly achieve peak performance, can be hard. When you're an entrepreneur or startup founder, you need to be extremely resilient. What's interesting, and what my guest this week knows only too well, is that often, one of the main things holding us back, is ourselves. Aaron Birkby describes himself as an "eco-system builder". With a background of more than two decades as a successful startup founder, receiving a 2016 Entrepreneur Of The Year award, he is also a public speaker, hackathon facilitator, corporate innovation advisor, cultural-transformation leader, board member, investor, mentor, and "adventure-preneur"! As co-founder of Peak Persona and Tribe Global, Aaron helps startups and individuals to achieve their full potential. In today's episode of Be The Drop, Aaron discusses the importance of small, personalised behaviour changes to our psychology and work habits. He provides numerous top tips that can empower us to become better communicators, healthier individuals and help us achieve peak performance. ---- Aaron's episode was recorded LIVE at SouthStart in Adelaide - a convergence of humans, impact and technology. Where humans and machines create tomorrow, today. Hit this link if you'd like to learn more about SouthStart. ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

I turn 40 in 2020, so it's a very exciting year for me. As I get older, my appetite for learning increases and I'm looking forward to achieving more by setting specific new year goals for 2020. To make sure goals are focused and productive, it's important to use a strategic framework or structured approach. Bel Ryan is the founder of Ignite Art Therapies. As a leading art therapist and creative facilitator for more than 15 years, Bel has extensive experience in supporting individuals and teams to be the best they can be. On the 18th January, Bel is holding an event called Create Your 2020 Vision, to provide clarity and connection to your vision and help make your dreams a reality. In today's episode of Be The Drop, Bel discusses the importance of honestly assessing your current state - the good, the bad and the ugly - before moving forward. She reflects on the power of reflection! And provides helpful tips and techniques for identifying and engaging with your new year goals. ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link. ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

2019 has been an incredibly exciting year for podcasting, with increasing numbers of people listening to, creating and investing in podcasts. As the number of podcasts increase, it can be hard to decide which one you should listen to - which is why we love podcast recommendations. According to the 2019 ABC Podcast Survey, word of mouth is the number 1 means of discovering new podcasts. When James Cridland from Podnews is presenting at conferences, he makes a point of recommending a podcast he's currently loving, so we've decided as our Christmas gift to you, to do the same. In today's episode of Be The Drop, members of the Narrative Marketing team each share our top 3 podcast recommendations. With recommendations of podcasts from thought provoking to crass humour, there's something for everyone.

The SA Woman Awards are designed to showcase and celebrate the achievements of women-led businesses within the SA Woman network. I recently had the pleasure of attending these awards, to interview and gain insights from women who are winning in business. Carly Thompson-Barry is the founder of SA Woman. Through her entrepreneurial journey, she fundamentally understands the difficulties female entrepreneurs and business owners face via societal pressures, family responsibilities and unconscious biases. Carly created the awards night to celebrate women doing amazing things in all industries, in businesses of all sizes. In today's episode of Be The Drop, we are joined by Carly and winners from the SA Woman Awards night. We discuss the incredible value of a supportive network, and the winners share their top tips for success. Among the guests are Robyn Verrall, Alex Kay, Carolyn Jeffrey, Steph Malan, Megan Hodge, and Bree May. ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link. ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

Many factors create culture. History, media and language all play a part in what makes up Australia. But community is perhaps what makes each of us Australians. The Community Broadcast Foundation is committed to help amplify a diverse range of community voices. Businesses should also support these voices, if we're to make a positive impact, socially and commercially. Jon King is the Grants Manager of the Community Broadcasting Foundation (CBF), a small charity that funds community media projects. The CBF looks after 450 community media initiatives across Australia, giving voices to thousands of everyday people, including many minority voices that may not otherwise be heard. In today's episode of Be The Drop, Jon discusses the place of community media in today's society. He provides extremely valuable tips on how to get started with your community media project and why it's so important to share your story or passion. ---- Narrative Marketing is currently working on a documentary series made possible with support from the Community Broadcasting Foundation. Hit this link to find out more about the funding support they provide. ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

I grew up in the agri-business world and cut my teeth in content marketing creating videos on pig farming for my parents' business. I'm now fascinated by the opportunities presented in AgTech. Agriculture and technology - two of the most species-defining human inventions - joining together to create new opportunities for our future. And what better way to explore these new, disruptive ideas than at Southstart with Farmwall co-founder Serena Lee. Farmwall, is an AgTech startup that designs urban farming technology and experiences to enhance fresh produce accessibility within cities. With three years in business, Farmwall installs indoor vertical farms. Farmwall dares to imagine that our cities can become food-producing ecosystems and that we can all achieve better wellbeing through sustainability and good nutrition. In today's episode of Be The Drop, Serena discusses the importance of being open to critical evaluation of your product or service. She reflects on the rapid growth of the urban farming movement and how valuable crowdfunding can be in understanding your market. ---- Serena's episode was recorded LIVE at SouthStart in Adelaide - a convergence of humans, impact and technology. Where humans and machines create tomorrow, today. Hit this link if you'd like to learn more about SouthStart. ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

As a mum and a marketer, I'm fascinated with how we connect to one another as humans - how we learn, how we relate and how we grow into being the best versions of ourselves. But who defined "best" and how do we instil this desire into our children? As adults, how do we avoid being derailed from that path? John Hunter is an educator of more than 40 years and the inventor of the World Peace Game, a fascinating child-centred, collaborative learning-based board game available in 36 countries. The game encourages children to develop effective communication and conflict resolution skills, while empowering them to experiment and make their own decisions. In today's episode of Be The Drop, John discusses the importance of teaching children self-empowerment and compassion. He reflects on how his supervisor's unwillingness to tell him what path to take ended up being the space he needed to develop his life's work. ---- This interview was recorded at Annesley Junior School by Narrative Marketing whilst delivering a video project - check out the video via this link or head to our YouTube channel. John's program at Annesley was sponsored by the Embassy of the United States, Canberra. ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

Leadership and teamwork are highly valued skills in both sport and business. As an elite, team sport athlete, the ability to work together in an effective team, is critical for success. Winning teams are those that effectively draw on the strengths of all players. Bruce Djite, is the Director of Football at Adelaide United, after retiring from a successful international soccer career. Bruce represented Australia 9 times for the Socceroos, he also served as a member on the Professional Footballers Australia Executive Committee for more than four years and scored a total of 41 goals in 158 games with Adelaide United. In today's episode of Be The Drop, Bruce discusses the skills he's learnt playing in teams with diverse cultures, and the value multiple perspectives add to effective teamwork. He also shares his tips on the importance of honesty and managing expectations in order to communicate effectively. ---- If you're looking to keep up to date with latest podcasting trends I whole-heartedly recommend subscribing to Podnews - you can access the site via this link or head to podnews.net in your web browser. ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

It can seem difficult to create a point of difference for your business. There are learned perspectives and attitudes that prevent us from seeing outside traditional viewpoints. However if we allow ourselves to be open to new ideas and ways of thinking, great success can be achieved through creativity in business. Different is nothing to be afraid of, as Finbar O'Hanlon emanates in his daily life, as a musician and creative entrepreneur working with corporate boards and other entrepreneurs. His career experience with composing and technology has led him to speak to a variety of audiences and play in an array of bands, including The Cure and Limp Bizkit. In today's episode of Be The Drop, different is the new conservative, as Finbar explains risk and tears down the current paradigm of creativity in business. His experience in dealing with both the creative and corporate world gives him great insights into the blending of knowledge between the two. ---- If you're looking to keep up to date with latest podcasting trends I whole-heartedly recommend subscribing to Podnews - you can access the site via this link or head to podnews.net in your web browser. ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

Podcasting is the storytelling revolution that empowers the everyday person with the opportunity to create and share their own audio content.t. We all have something to say, but the challenge is to create good content that gets attention in today's media climate. As a podcast producer, Podnews, is my number 1 resource to help navigate the world of podcasting. James Cridland, the editor of Podnews, is a radio futurologist and podcast industry expert, giving commentary and influencing the trajectory of podcasting to keep it in the hands of the people. In publishing his daily news source and podcast resource, James has helped thousands of podcasters find their way in an ever-changing industry. In today's episode of Be The Drop, James explains the importance of publicly operated media and how to improve the content and popularity of your podcast. Backed by useful statistics and insights, James lends his expertise to answer burning questions of creators and provide useful tips to help share their passions effectively. This episode was recorded LIVE at the Podcast Trends Presentation in Adelaide. ---- If you're looking to keep up to date with latest podcasting trends I whole-heartedly recommend subscribing to Podnews - you can access the site via this link or head to podnews.net in your web browser. ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

When it comes to looking after ourselves, most of us treat symptoms when they appear instead of managing our lifestyle to prevent them from occurring. Stress management is one such issue that stops us from working effectively and enjoying time out of the office, yet most of us don't prevent overload until it's too late. Susie Hopkins is an expert on stress, she knows exactly what the weight of stress feels like whether it be stress from work, family, or your own expectations. Susie's reaction to the stress in her life was to learn how to manage them, and based on the knowledge she built from her journey, she established Lilo Wellness, a science-based stress management business. In today's episode of Be The Drop, we discuss techniques to deal with the hurdles life throws our way. Susie's own stress-inducing journey from nurse to small business owner is one of many examples she uses to explain why we get stressed, what the consequences are, and how we can both manage and prevent stress. ---- When I find something useful for my business, I like to share the love! For royalty free music on podcasts and videos, we love Soundstripe; it's got lots of great tunes and no boring 'elevator music'. As a Soundstripe Partner we're excited to offer you a 10% discount code. Use this link to access the discount or enter the code: BE THE DROP at Soundstripe checkout. ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

TED Talks deliver "ideas worth sharing" but what makes one presentation more captivating than others? When information is presented to us, it's difficult to remember a string of facts, instead, people connect and empathise through the use of story, to teach knowledge and impart wisdom. Jon Yeo, Curator and Licensee of TEDxMelbourne, is a communication expert, a facilitator of growth, and an entrepreneur. Jon has a rich history of helping leaders engage their followers, and for developing speakers to present both TED Talks and business presentations. In today's episode of Be The Drop, Jon explains why we need good communication skills and how to develop them. He shares real examples and relatable analogies to show how stories affect us, and how we can don't do our pitches justice without them. ---- James Cridland, Podnews.net Editor and international podcast speaker is coming to Adelaide on Wednesday 23rd October to present the latest data on podcasting trends from around the world. I'm super excited to host this event and would love to see you there. Use this link or the code "heroes" and you'll even jag a discount. --- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

Leadership skills are not necessarily innate, like any skill, they require training and practice. Effective leadership can include a broad range of skills and a wide range of management styles; the challenge within this, is to identify your own unique leadership style. Matt Cesaro and Mia Handshin are the Co-Founders of LeadersHP, a business focused on helping to develop leaders from the inside out. Their mission is to support leaders to develop higher perspective, purpose, and ultimately, to lift their performance in leadership. In today's episode of Be The Drop, Matt and Mia share their stories on how to build positive leadership skills. The dynamic duo focus on their personal growth, share some of their valuable teachings and develop the discussion about storytelling, self-authorship, and setting values. ---- James Cridland, Podnews.net Editor and international podcast speaker is coming to Adelaide on Wednesday 23rd October to present the latest data on podcasting trends from around the world. I'm super excited to host this event and would love to see you there. Use this link or the code "heroes" and you'll even jag a discount. --- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

Many factors contribute to building a successful business. Strategy, structures and procedures all contribute to improved performance. Something that is less tangible but arguably more important, is the business relationships that underpin growth. For it's the people within your organisation and the relationships they develop, that actually makes the business successful. James Sarah, is the Joint Managing Director of the SARAH Group, a third generation family business established in 1961. The Sarah Group comprises of Sarah Constructions, a commercial construction contractor, and Hindmarsh Plumbing, a commercial plumbing, maintenance and water treatment contractor. In today's episode of Be The Drop, James discusses his role in maintaining the family business values through growth and expansion. He reflects on how an exchange to Japan helped shaped his life learning approach and also shares his top tips to build successful business relationships. --- James Cridland, Podnews.net Editor and international podcast speaker is coming to Adelaide on Wednesday 23rd October to present the latest data on podcasting trends from around the world. I'm super excited to host this event and would love to see you there. Click this link for full event details and to book your ticket. --- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

Startup incubators are catalysts for change. While they don't develop the ideas or make the deals to turn those ideas into reality, they provide a space to nurture the people who have the drive to do great things. So who gets behind a startup incubator and how do you become a catalyst for others? Jason Neave is the inspirational Director of the Moonshine Laboratory, an incubator born of passion out of the Distillery, the digital marketing agency of which Jason is the Managing Director. Through his experience developing business strategies, positioning products, and in developing his own startup Punt Club, Jason is very fluent in the language of entrepreneurs. In today's episode of Be The Drop, a story of pursuit and passion, Jason describes the difficulty of fostering innovation, and how a startup incubator can help this. Between speaking client dialect, changing customer behaviour, and driving growth by investing in himself, Jason shares many valuable lessons. ---- When I find something useful for my business, I like to share the love! For royalty free music on podcasts and videos, we love Soundstripe; it's got lots of great tunes and no boring 'elevator music'. As a Soundstripe Partner we're excited to offer you a 10% discount code. Use this link to access the discount or enter the code: BE THE DROP at Soundstripe checkout. ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

I'm very excited in this episode to announce a special project that we're currently working on. With assistance from the Community Broadcasting Fundation, Channel 44 and supporting partners, we are creating an 8 part TV, web and podcast interview series called: Transcending The Gender Narrative. The aim of the series is to provide a diverse viewpoint of the women and men, who are championing diversity and equality. The series will share positive success stories from women as well as insights from the men who are proactive in this space. We will investigate how to shift our conversations from an "us + them" or "he + she" mentality to an inclusive approach, that focuses on us as humans, rather than focus on our gender. In today's episode of Be The Drop, I discusses why we are creating this documentary series, and we hear from two of the project team members. I also explain the process we're going through in order to create content that we hope will help shape change to the limitations of our current gender narratives. ---- This documentary series was made possible with support from the Community Broadcasting Foundation. Find out more at cbf.org.au ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

Working with mentors and embracing a commitment to life long learning can have significant benefits both in our personal and business life. Understanding different perspectives and building knowledge from others already experienced in our field, helps us build on our strengths and develop our weaknesses. Tim Prosser has a background in IT, is a start-up business mentor at Remarkable and is passionate about reimagining life long learning. His work has connected people, assisted freelancers tackle business problems, and helped social entrepreneurs bring revolutionary and liberating technology to support people with disabilities. In today's episode of Be The Drop, Tim discusses the progress of entrepreneurialism in Australia. Tim shares his insight into life long learning, what we can do to overcome education challenges in our society, and what our government can do to remove some of these challenges. ---- When I find something useful for my business, I like to share the love! For royalty free music on podcasts and videos, we love Soundstripe; it's got lots of great tunes and no boring 'elevator music'. As a Soundstripe Partner we're excited to offer you a 10% discount code. Use this link to access the discount or enter the code: BE THE DROP at Soundstripe checkout. ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

On a daily basis, we are bombarded by social messages, advertising and news - it can be overwhelming. This overwhelm makes it hard for communicators to get cut through with their brand story. With so many great brands in existence, how do we find our unique story that connects us with our audience? Jodie Metaxiotus is a founding partner of The Garden Agency, a place to grow brands and develop communications. From a corporate background to a personal business venture, Jodie has worked for and with a variety of businesses to inspire and craft their stories. In today's episode of Be The Drop, we cut through the noise and discuss brand story development, looking at the process and inspiration required. Jodie shares her years of wisdom to help you communicate a consistent story to your customers. ---- When I find something useful for my business, I like to share the love! For royalty free music on podcasts and videos, we love Soundstripe; it's got lots of great tunes and no boring 'elevator music'. As a Soundstripe Partner we're excited to offer you a 10% discount code. Use this link to access the discount or enter the code: BE THE DROP at Soundstripe checkout. ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

Instagram marketing is one of the many evolving areas of social media platforms, apps, and tools now available for businesses to communicate with their customers. With many regular changes, it can be difficult to keep abreast of how best to use these technologies to expand our business reach and build authentic connections. Jumper Media is an adaptive business, delivering digital marketing expertise, with a focus on Instagram. Ian Ryan has worked with Jumper Media since its humble beginnings as a team of four, to a company with now over sixty employees, all working to help their clients get a handle on their digital content marketing. In today's episode of Be The Drop, Ian and I discuss the digital content landscape, and the expansion of Instagram marketing. Ian also shares some hot tips for creating engaging Instagram content, the current trends of the platform, and how Instagram stories are helping build deeper connections. ---- When I find something useful for my business, I like to share the love! For royalty free music on podcasts and videos, we love Soundstripe; it's got lots of great tunes and no boring 'elevator music'. As a Soundstripe Partner we're excited to offer you a 10% discount code. Use this link to access the discount or enter the code: BE THE DROP at Soundstripe checkout. ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

Australians average five to seven career changes in their lifetime, which builds a diversity of knowledge and experience. Our varied life journeys require adaptation as we develop new skills and abilities. In a similar way, businesses need to change and adapt to evolving market conditions and a key to this, is improved creative intelligence. Keeva Stratton is the director of Quip Brands, a collection of experienced and inspired storytellers. Keeva has studied and practiced communicating through language, film, and even law studies. Keeva combines this expertise, to help her clients develop bold ideas that capture attention. In today's episode of Be The Drop, Keeva explains how to use your authentic voice to expand your branding. Keeva teaches us to elicit emotion in our stories, to learn from diverse perspectives, and shares her top tips to help businesses build their creative intelligence. ---- When I find something useful for my business, I like to share the love! For royalty free music on podcasts and videos, we love Soundstripe; it's got lots of great tunes and no boring 'elevator music'. As a Soundstripe Partner we're excited to offer you a 10% discount code. Use this link to access the discount or enter the code: BE THE DROP at Soundstripe checkout. ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

space series set ambitions to bring together "a community of disruptive leaders to disconnect, collaborate, and create. For unlikely people, to share unexpected conversations." s p a c e 2019 was all these things and more. I returned feeling positively vulnerable and expanded. Many conferences talk about uniting community to drive change but in reality, unlike s p a c e, few truly do. CJ Holden is one of the creators of space series, an event which defies traditional description; more like a festival of ideas than a conference, it successfully delivered something different. There are no official speakers or themes at s p a c e, the content is designed and led by the guests. The program is co-created with all guests contributing; there are no passive participants at s p a c e. In today's episode of Be The Drop, CJ shares his inspiration to disrupt the conference format by curating a truly immersive and results driven experience. We discuss how space series successfully delivered productive and inspiring conversations, and celebrate the post event achievement of community driven action. ---- When I find something useful for my business, I like to share the love! For royalty free music on podcasts and videos, we love Soundstripe; it's got lots of great tunes and no boring 'elevator music'. As a Soundstripe Partner we're excited to offer you a 10% discount code. Use this link to access the discount or enter the code: BE THE DROP at checkout. ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

Stories told through film or television, have the unique ability to help us understand alternative experiences and view points. An important part of the work by Screen Australia, is the focus on helping to share stories from minority or under-represented groups, such as Australia's indigenous stories. Penny Smallacombe is the Head of Indigenous content at Screen Australia. Penny is a Member of the Maramanindji people, from the Northern Territory. She has produced numerous documentaries, produced and directed content for ABC Television and was a a Senior Programmer for NITV at SBS. In today's episode of Be The Drop, recorded LIVE at the Screen Makers Conference, Penny shares her journey in the film and screen industry. She discusses the critical importance of creating and sharing indigenous stories via the screen and also provides a range of tips, to help people get started in the industry. ---- Do you struggle to find good royalty free music? We use and recommend Soundstripe across podcasts and videos as we love the variety of sounds with none of the boring 'elevator music'. As a Soundstripe Partner we're excited to offer you a 10% discount code to access great tunes for your next project. Access the discount via this link or enter the code: BE THE DROP at checkout. ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

Storytelling through film captures our visual and auditory senses, it can transport us into other places, other peoples lives and other perspectives. Working in film is a dream many may have, but it is a challenge industry to get into and even harder to have success in. Rebecca Summerton is a producer who works across genres and platforms and is the co-owner/director of the multi-award winning screen production company Closer Productions. Her feature film credits include break out low budget feature 52 Tuesdays through to her most recent project, The Hunting which is currently screening on SBS. In today's episode of Be The Drop, recorded LIVE at the Screen Makers Conference, Rebecca explains her will and inspiration to create and facilitate enchanting and enlightening storytelling though film. Creating for the screen is a complex and collaborative process, and Rebecca discusses how doing it differently, can help build your career. ---- Do you struggle to find good royalty free music? We use and recommend Soundstripe across podcasts and videos as we love the variety of sounds with none of the boring 'elevator music'. As a Soundstripe Partner we're excited to offer you a 10% discount code to access great tunes for your next project. Access the discount via this link or enter the code: BE THE DROP at checkout. ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

If you're a regular listener, you'll know we love podcasts. Not only do we create and release this podcast; we help a range of clients to record, edit and distribute their podcasts. Along our podcasting journey we have learnt a HUGE amount. It can seem like a complicated process to get started, but learning how to make a podcast, with great content and awesome audio quality, is getting easier. Chris Warman is a digital content producer and chief videographer for Narrative Marketing. As the editor for Be The Drop Podcast, which is coming up to four years broadcasting, Chris has lots of practical experience to help you learn, the technical side of telling stories. In today's episode of Be The Drop, Chris and Amelia discuss the equipment, recording and editing required to make a podcast. Chris offers his top tips for producing and making your audio sound polished. This is an informative episode, to help you learn from the podcasting knowledge we've gathered. ---- Do you struggle to find good royalty free music? We use and recommend Soundstripe across podcasts and videos as we love the variety of sounds with none of the boring 'elevator music'. As a Soundstripe Partner we're excited to offer you a 10% discount code to access great tunes for your next project. Access the discount via this link or enter the code: BE THE DROP at checkout. ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

Meeting expectations is something that can often cause people anxiety or stress. Some of the worst expectations are the unrealistic ones we place on ourselves in an attempt to 'be successful'. However, there is no universal determination of success and therefore many of these expectations become unattainable. The challenge is therefore how to create our own definition of self worth and value. Milly Toovey has battled with expectations throughout her life. Through her work for SACARE and side hustle MILCO, Milly is driven to help others who may also face these challenges. Having travelled and worked around the world, Milly has developed brand identities for a diverse range of businesses while also finding her own identity and setting her own expectations. In today's episode of Be The Drop, Milly shares how her personal experiences feed into her professional life as she developed from follower to leader, to determine her own unique self worth. Milly's story shows how we can do good while we do well, and how to positively impact communities by sharing our stories. ---- Considering starting your own podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs;view full training details via this link. ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

Digital marketing is no longer an optional channel for businesses who want to build their profile, however many businesses are confused about how to effectively utilise the different platforms and channels. Email marketing for example, while not as 'sexy' as some of the newer forms of digital marketing, it is still a highly effective communication tool, that is often overlooked or underestimated. Fiona Blinco is an experienced digital and email marketing consultant. Through her business, DIY Digital, Fiona loves helping her clients to build their businesses by creating a savvy online presence. Fiona also delivers a range of DIY packages, to help small businesses manage their own digital marketing. In today's episode of Be The Drop, Fiona breaks down some of the stigmas of digital and email marketing. Whether you want to build on your communication with clients, industry peers or need to develop your brand profile, Fiona shares her top tips to help you achieve your communication goals. ---- Considering starting your own podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs;view full training details via this link. ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

June is a significant time for business, preparing from end of financial year, may seem tedious and difficult, however, this pales in comparison to the challenges faced by our homeless population on cold and wet winter nights. This year was my fourth year participating in the CEO Sleepout, which to me is an opportunity to be a part of something that raises both funds and awareness for the vulnerable in our community. The Saint Vincent de Paul Society, often referred to as Vinnies, is an organisation giving the Australian homeless population a hand up, not a hand out. With 60,000 members and volunteers in Australia, Vinnies has helped change lives of those in need since 1854. In today's episode, I speak to a number of participants and volunteers at the CEO Sleepout. I share the stories and motivations from some of the people who are passionately and actively working to help reduce homelessness; to help us consider what other things we can do to help support this worthy cause. Recorded LIVE from the Adelaide CEO Sleepout. ---- If you haven't yet donated to Amelia's fundraising for Vinnies, it's not too late! Head to the www.ceosleepout.org.au and search for Amelia Veale in the search bar. All donations, big and small are greatly appreciated and help make a difference. ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]