Be The Drop

The pressure to maintain the status quo and deliver to pre-existing market expectations is felt by many small businesses. There is serious financial risk associated with forging a new way of doing business, and whilst business disruptor are fast becoming a popular buzz words, the reality of potentially alienating customers through disruptive business practice, can be daunting. Avanti Care, is an excellent example of forging a new path and leading by example. Lidia Conci, the Managing Director of Avanti Care, is focused on creating a movement within aged health care, to help elderly people lead more independent, healthy, and fulfilling lives. In today's episode of Be The Drop, Lidia shares how trusting herself has improved her business and also helped her to win the SA Small Business category in the Telstra Business Women's award. By embracing her purpose in her approach to client and business relationships, Lidia has opened herself to a range of previously inconceivable successes. ---- Considering starting your own podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs;view full training details via this link. ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

Understanding business publishing within content marketing is one of the most critical of marketing's key elements. "Marketing" in the digital world is really a function more than a role now, given the remit is so broad. Seeing one aspect of this function as a 'publishing capability' provides SMEs with a powerful tool to help them grow their business. Leticia Mooney is a publisher and content specialist, and Queen Pixie at her business, Brutal Pixie. Leticia has published three books, written boundless blogs, and directed content departments for many businesses, giving her the expertise to train others, consult, and publish great content herself. In today's episode of Be The Drop, we delve into the hearts and minds of audiences, exploring the practice of creating content, and discuss the many facets of marketing in today's digital world. Leticia explains her approach to content marketing, and the value of business publishing for SME's. ---- Considering starting your own podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs;view full training details via this link. ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

Increasing evidence demonstrates that diversity in the workplace leads to better innovation and improved financial performance. Accepting people of all backgrounds, gender and varying physical capacity, is not just a nice idea, but when it comes to business, adopting an altruistic approach is also good business strategy. Sarah Gun is an inspiring social entrepreneur, disruptor, and founder of GOGO events. Sarah is an activator for SheEO, Founder of Social Change Headquarters, and Director of GOGO Labour Hire. She is well versed in dealing with people from all walks of life, and is passionate about helping others do good. In today's episode of Be The Drop, Sarah shares her mechanisms for achieving positive business outcomes, and how changing your structures, presumptions of business, and approaches to hiring can improve business performance and at the same time, provide positive community outcomes. ---- Considering starting your own podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs;view full training details via this link. ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

Mutual run organisations is a business model that not all people understand - even people who are actually members of a Cooperative or Mutual. In this model, customers earn their right to influence the organisation, not for direct investment, but with their custom. It's a model that is becoming more popular along with the rise of social enterprises. The Business Council of Cooperatives and Mutuals is an organisation that promotes, advocates, and represents Cooperative and Mutual Enterprise (CME). 8 in 10 Australians are involved or are customers of a cooperative or mutual, and Melina Morrison the CEO at BCCM is agitating legislators and regulators to raise awareness of the value of this business model. In today's episode of Be The Drop, Melina explains the benefits to both consumers and our economy. She share stories of communities who are uniting and through Cooperatives and Mutuals, to increase accessibility of renewables, health services, housing, and many other significant functions. ---- Considering starting your own podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs;view full training details via this link. ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

As modern life becomes more complex, and work pressures increase, stress and burnout are becoming increasingly common complaints. Quality of life isn't in the standard business vocabulary, but time management is, and according to this week's guest, this is one key element to achieving a manageable balance in your life. Alexandra Laws is a leading Human Performance coach who moved from optimal performance in athletics, to teaching optimal performance in the corporate sector. Having won world championship medals, and assisted olympic medal winning athletes, Alex has proven her method with some of the world's highest achievers. In today's episode of Be The Drop, Alex demystifies Optimal Performance and she explains how mindfulness, discipline, and time management, are critical elements to achieve optimal performance and reduce stress. ---- Considering starting your own podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs;view full training details via this link. ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

Women make up 51% of the Australian population however, there is not 51% representation of female leaders in business. We know that many women, and men, want equality, so it's now time to move beyond talking and to actually make headway in bringing about gender equality. The Edge PR is run by two female leaders who are on a mission to celebrate women in their professional lives, with media and leadership training, and by revolutionising female representation in mainstream media coverage. Tamsin Simounds and Amy Chandler are entrepreneurs and seasoned professionals in leadership and public relations. In today's episode of Be The Drop, Tamsin and Amy explore the next steps for female leaders in business who want to get their voice heard and become effective leaders. The dynamic duo also discuss their approaches to business and reflect on how they came to form, The Edge PR. ---- Considering starting your own podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs;view full training details via this link. ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

Accounting for creative business is not a statement you often hear, or two groups of people you'd normally associate. However, finance is the basis of any business, and the creative arts experience sales, tax, and accounting in the same way any other business does. Lauren Thiel, Director at The Real Thiel is changing how we see accounting and business for creative minds. Lauren is a performer, an entrepreneur, and most importantly, an accountant who is focused on teaching and helping creative people achieve financial success. In today's episode of Be The Drop, Lauren demonstrates her passion as she reflects on her business journey. Lauren shares her top accounting solutions for creatively minded business owners, she also talks us through her branding development and sales funnel considerations. ---- Considering starting your own podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs;view full training details via this link. ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

The rise of electric cars is happening across the globe, although Australia is currently lagging behind when it comes to cleaner, greener transport options. However, a recent report funded by Jaguar claims two thirds of Australians will have an electric car within the next 10 years. Mark Harrington is a pioneer in eco-friendly business, recognising the potential and untapped market of green transport, by delivering chauffeured or leased hybrid and fully electric cars. In an age of ride sharing and Uber, myCar is a door-to-door, on demand, individually tailored service that is set to shake up Adelaide's approach to transport. In today's episode of Be The Drop, Mark describes the challenges of being the first to market. Mark discusses why he implements a collaborative approach, and how his adaptability has been critical to allow for future expansion. ---- Considering starting your own podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs;view full training details via this link. ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

On-demand content is now the preferred option for many consumers. Like Netflix is slowly strangling free to air TV, podcasts are slowly taking over space previously controlled by the commercial radio market. The difference - podcast, as on-demand content, allow listeners to chose when, where and what they listen to. Tim Whiffen is a producer for the Auscast Network, and the co-host of three podcasts, Blind Insights, That Wall Street Guy, and STRATEGIKON. After learning interviewing skills through a media degree, combined with 5 years of radio work, Tim has a passion for sharing knowledge and discussing ideas. In today's episode of Be The Drop, Tim shares his podcast experiences, from how to distribute, to predictions of where the platform is going, as well as the qualities required for making good podcasts. ---- Considering starting your own podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs;view full training details via this link. ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

Across the globe, organisations known as a 'social enterprise' are on the rise. According to Social Traders, these are businesses that trade to intentionally tackle social problems, improve communities, provide access to employment and training, or help the environment. Forage Supply Co, established by two friends, Justin Westhoff and Scott Rogasch, is a social enterprise focused on environmental sustainability, building opportunities to help people live sustainably, and with a driving goal to deliver services that help reduce homelessness. They deliver a range of sustainable products including Barossa Valley wines, vegan food trucks and ethical clothing. Their latest project is focused on building off-the-grid housing to help reduce homelessness. In today's episode of Be The Drop, Justin and Scott share how they brought together their passion for environmental sustainability and a desire to provide meaningful support to the Hutt Street Centre, to create their social enterprise. They also discuss how they balance the need to make a profit to grow their business whilst at the same time donating time and money to support others in need. ---- Considering starting your own podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs;view full training details via this link. ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

Making a living as an entertainer in any field is challenging, as a professional magician the opportunities to do so are very limited. To be successful in this field requires patience, discipline and resilience; plus maybe a pinch of magic! Matt Tarrant is one of Australia's leading magicians and mentalists. Matt has sold out at the Adelaide Fringe Festival for the last six years, earning him a stack of awards. His shows are packed with interactive, engaging magic and mind-blowing mentalism. In today's episode of Be The Drop, Matt shares the highs, lows and lessons he's learned from building a business model as a professional magician. He also explains why an important element of his business is to help nurture and support emerging performers. ---- Considering starting your own podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs;view full training details via this link. ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

The Friends of the Heysen Trail (FOHT) is a volunteer organisation working to raise public awareness of the incredible bushwalking opportunities in South Australia, with specific focus on the Heysen Trail. Simon Cameron is a bushwalking enthusiast, volunteer Walk Leader with the FOHT and author of the recently released book, Heysen Highlights - A Companion Guide To The Heysen Trail. Simon's book touches on the history, indigenous culture, scenery, geological features and importance of the Trail. In today's episode of Be The Drop, Simon shares stories from the Heysen Trail, lessons he's learning and connections he's made through bushwalking. Simon also describes the personal development and life skills you can build by getting active outdoors. ---- Considering starting your own podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs;view full training details via this link. ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

The United Nations was established to maintain international peace and security, and the UN representatives face danger and conflict on a daily basis. When the welfare of others is part of your job description, the most important foundation for your duties, is communication. Thilan Legierse is a communications specialist and business consultant, with years of experience working in post-war zones for the UN. As a specialist in international war crimes, Thilan has seen some of the worst breakdowns in communication in the world, and the consequences of conflict. In today's episode of Be The Drop, Thilan recounts her journey in the UN, followed by her transition from public to private work. Thilan's insights into the business world are deeply connected to human nature, she shares how this has shaped her approach for dealing with communication breakdown, and building successful teams. ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

Palliative care is bittersweet, we are grateful to have it, but accepting this requires us to face the frail nature of life. Palliative care extends beyond removing pain and creating comfort, it's about making sure the patient doesn't count days, or forget their lives matter, for young and old. Ella Stratton is the Director of HAS Foundation, an organisation setup to help families with children with life limiting conditions. Ella began this foundation after her son Hunter Alfred Stratton, passed away. Since losing her child, Ella has found the strength to tell others of her journey so they can learn from her experience, and she is also working to serve and nurture others by creating care packages through her foundation. In today's episode of Be The Drop, Ella shares her emotional and moving story of her family's palliative care experience. Ella explains how Hunter and the strength he showed in life, motivates her to create programs and services to help others who also find themselves in this heartbreaking situation. ----- This episode talks openly about death which some listeners may find upsetting. If you or someone close to you needs support navigating palliative care, contact the HAS Foundation or visit Paediatric Palliative Care for an Australia wide list of support services. ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

Video content is a critical element for marketing in 2019. According to Cisco's international research, by 2022, online videos will make up more than 82% of all consumer internet traffic — which is 15 times higher than it was in 2017. As a service provider of video content, I am frequently asked for advice on the best way for businesses to utilise the power of video content - and my answer might surprise you! In today's episode of Be The Drop, I share with you my thoughts on how to realistically and affordably include video content into your marketing mix and I share some of my top tips for equipment + processes that will help improve your in-house video content. ---- Considering starting your own podcast? At Narrative Marketing, we deliver a full range of video production options. Or if you'd like to learn how to produce your own in-house video content, I also deliver video training programs; view full training details via this link. The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

Nightlife evokes thoughts of fun and entertainment. Unfortunately sometimes nightlife fun, can end badly. First aid isn't always on hand, ambulances don't always make it in time, and young people may not call paramedics for fear of being judged or getting in trouble. Mathew D'Onofrio, a Forbes listed 30-under-30 entrepreneur, is a trained nurse and St John's Ambulance volunteer. Whilst volunteering, he recognised the gap at events and parties where timely first aid, that is accessible to youth, is needed. To fill this void, Mathew created Nightlife First-Aid. In today's episode of Be The Drop, Mathew talks us through his journey from helping his friends at parties, to overcoming abuse, building a business, and saving lives. Mathew's development has inspired him to share his tips on learning, mental health, and following your passion. ---- Considering starting your own podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs;view full training details via this link. The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

Conflict is something many of us would normally try to avoid. Driven by a breakdown in communication, conflict resolution requires open and respectful conversations that whilst may feel awkward, deliver incredible results. Kate Russell, is a professional conflict mediator, who has worked in the area of conflict resolution for 25 years. In her new book, Leaders Who Lead, Kate details the effective leadership skills and methods of prevention, that help disrupt the cycle of conflict. In today's episode of Be The Drop, Kate shares her story of health and dependency, and how the experience of changing her life has revolutionised her approach to conflict. Kate discusses how communication, empathy, and courage are central to resolving issues and, preventing them for occurring again. ---- Considering starting your own podcast? At Narrative Marketing, we deliver a full range of podcast production services. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs. The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

Curious to know what's involved in the recording of a podcast episode? Pop Your Podcast Cherry is an interactive podcast event, a first of its kind, performed at Adelaide Fringe. The event delivered a voyeuristic experience, taking the audience 'behind the scenes' into the rapidly growing world of podcasting. Host of Be The Drop, Amelia Veale, shares her podcasting experience and the knowledge she's gained over the years producing this weekly podcast. Be The Drop Audio-technician, Chris Warman joins her on stage to discuss what they've learnt, and shares their top recommendations for audio equipment and podcast editing. In today's episode of Be The Drop, recorded LIVE at Pop Your Podcast Cherry, we cover a mix of 'how to' podcasting tips as well as hear a very broad range of stories from the live audience at this interactive podcasting event. ---- Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content. The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

Podcasting is becoming an increasingly popular platform to reach a targeted, niche audience. Yet many people are unsure and don't know where to start when it comes to creating a podcast. In her first ever Adelaide Fringe show, our host, Amelia Veale, takes her audience on a 'behind the scenes' journey to discuss what's involved in recording a podcast episode. The live show was recorded to produce this episode. In today's episode of Be The Drop, according to the Weekend Notes review, Amelia "introduces podcasts in a warm, funny and personal way that's designed to make newbies feel comfortable and understand what's involved in creating your first podcast." --- Join me at the final show of "Pop Your Podcast Cherry An Interactive Podcasting Event" on Tuesday 26th Feb at The Jade. Tickets are only $20 each and are available via the Fringe website - click here to book your ticket today. I would love to see you there! --- Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content. The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

The film industry can be notoriously difficult to break into. Gaining experience on a film project, and having your film shown in front of a large audience, is an incredible opportunity for aspiring film makers to get their foot in the door. A passion for short film and a desire to support film makers has inspired the Fleurieu Film Festival, which was launched in 2016. Under the Direction of Director Alison Alcock, the film festival has steadily grown each year. In today's episode of Be The Drop, recorded live at the Fleurieu Film Festival, we hear from experienced industry professionals such as Kym Goldsworthy and Kirsty Stark, plus Festival Curator Chris Warman and Director Alison Alcock on the incredible value of film festivals to build your profile in the film industry. We also hear from some of the finalists, including the Festivals winner for Best Film Director, Nick Thomson. --- Would you like to join me on a creative podcasting journey? Then head along to my first ever Adelaide Fringe show, called "Pop Your Podcast Cherry An Interactive Podcasting Event" on Tuesday 19th or 26th Feb at The Jade. Tickets are only $20 each and are available via the Fringe website - click here to book your ticket today. I would love to see you there! --- Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content. The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

Waking up from a 3 week coma puts life into a different perspective. When the fragility of life becomes obvious, we are motivated to make major changes in our life. Why should we waste time doing things that make us unhappy and don't provide us with personal growth? Rohan Harry is a comedian and podcaster who had such an experience. After working in IT and begrudgingly working the grind, he found himself waking up from a 3 week coma, paralyzed from the waist down. Given the new challenges of trying to walk again, Rohan found new perspective on goal setting, and his life aspirations. In today's episode of Be The Drop, Rohan discusses how he overcame challenges of the body and mind. Rohan and I also talk about the power of storytelling, and how starting a podcast was the best way Rohan could share his story, whilst developing his comedic and interpersonal skills. --- Would you like to join me on a creative podcasting journey? Then head along to my first ever Adelaide Fringe show, called "Pop Your Podcast Cherry An Interactive Podcasting Event" on Tuesday 19th or 26th Feb at The Jade. Tickets are only $20 each and are available via the Fringe website - click here to book your ticket today. I would love to see you there! --- Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content. The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

The percentage of venture capital funding awarded to female founded startups is incredibly low, with sources placing it at around 3 - 6% of all funds awarded. SheEO was established to address this, by creating a global community of women radically transforming how we finance, support, and celebrate female innovators. Julie Trell is the country lead for SheEO in Australia, as well as the Global head for muru-D, a startup accelerator investing in early stage startups. Julie is well-versed in startups on a global stage, as well as having personal investment in the startup space. In today's episode of Be The Drop, I speak to Julie about her startup journey with Salesforce and her current work in the start-up ecosystem in Australia. Julie discusses the opportunities available to female founders, the positive and supportive communities developing, and the importance of empathy and humanism in the age of technology. --- Would you like to join me on a creative podcasting journey? Then head along to my first ever Adelaide Fringe show, called "Pop Your Podcast Cherry An Interactive Podcasting Event" on Tuesday 19th or 26th Feb at The Jade. Tickets are only $20 each and are available via the Fringe website - click here to book your ticket today. I would love to see you there! --- Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content. The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

Graphic design is an in-demand business skill, it can be expensive and the population of people qualified and capable of doing good graphic design is small. Canva is a tool that democratises design, the service allows users online access to a library of well designed components, and gives them a canvas to piece their design together. Cameron Adams is the Co-founder and Chief Product Officer of Canva, a man set on eradicating poor and lazy design by distributing a platform that is easily accessible. With his experience in user experience design and involvement in big projects for Google, Cameron's connections and expertise have helped him to shape the success of Canva. In today's episode of Be The Drop, Cameron discusses his journey from working for corporates to creating a startup and launching an International platform. Cameron reveals how Canva generates website traffic, enhances the user experience and how the journey of business growth is complicated and gradual. --- Would you like to join me on a creative podcasting journey? Then head along to my first ever Adelaide Fringe show, called "Pop Your Podcast Cherry An Interactive Podcasting Event" on Tuesday 19th or 26th Feb at The Jade. Tickets are only $20 each and are available via the Fringe website - click here to book your ticket today. I would love to see you there! --- Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content. The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

The internet of things has made data an important commodity, but there is increasing distrust in how our data is used and managed. Blockchain, a practice of decentralising data, and creating rules around how we access, record, and use data underpins a monumental shift in the use of technology, and the trust we put in the keepers who hold our private information. Katrina Donaghy is the Co-Founder and Co-CEO of Civic Ledger, a technology startup that provides Blockchain solutions for the public sector. Having spent several years learning the technology, and being involved in multiple successful startups, Katrin is considered an industry expert in blockchain by the likes of RMIT University. In today's episode of Be The Drop, I speak to Katrina about how this technology could revolutionise services in government, how we use banking, and our interactions with artificial intelligence. Katrina's background in sociology provides a human perspective for our conversation instead of purely focusing on the technology because at the end of the day, it's how humans engage with and govern blockchains that will have the greatest impact. --- Would you like to join me on a creative podcasting journey? Then head along to my first ever Adelaide Fringe show, called "Pop Your Podcast Cherry An Interactive Podcasting Event" on Tuesday 19th or 26th Feb at The Jade. Tickets are only $20 each and are available via the Fringe website - click here to book your ticket today. I would love to see you there! --- Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content. The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

Caffeinating workplaces can be expensive, unsustainable, or, with the dreaded instant coffee, unpalatable! Nitro Cold Brew has become increasingly popular movement in the United States, and is now making waves in Australia. Using nitrogen gives the coffee a rich, creamy style without using any dairy and, I can personally verify, it tastes delicious! Jordan Cortazzo is an entrepreneur and coffee connoisseur, who during his time as a barista and coffee bean merchant, was inspired to provide a better solution for office coffee. Deciding to developing his own nitro cold brew coffee, Jordan Co-Founded NOFO to provide offices with cold brew coffee on tap > think a beer keg but only with coffee! In today's episode of Be The Drop, I speak to Jordan about his journey from film school, to barista, through to starting his own business. Along the way, Jordan has learnt to overcome the challenges of taking innovative products to market, selling as a small business to large corporations, and the effort required to develop and test new products. --- Would you like to join me on a creative podcasting journey? Then head along to my first ever Adelaide Fringe show, called "Pop Your Podcast Cherry An Interactive Podcasting Event" on Tuesday 19th or 26th Feb at The Jade. Tickets are only $20 each and are available via the Fringe website - click here to book your ticket today. I would love to see you there! --- Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content. The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

The future of technology is both uncertain and disruptive, requiring many of our current systems in business and life to radically change in the next decade. With the speed of technology and AI advancements moving exponentially, it is crucial for our society, particularly our corporate and professional leaders to understand technology and embrace the changes of the future, in order to future proof our workforce and businesses. Penny Locaso, Founder and CEO of BKindred is an expert in technology and AI. After leaving her successful sixteen year career in change systems at Shell, she has become one of Australia's most well-regarded entrepreneurs. Her knowledge on artificial intelligence and technology has been called upon internationally, and at home including consultation for the Senate and the national curriculum. In today's episode of Be The Drop, Penny explores the potential for humans in the space of technology to amplify happiness in a world that is largely yet to be understood. Penny's concerns for the future proof of humanism in tomorrow's technology is something we need to consider, it's a conversation that could ultimately help us to lead more fulfilling and successful lives. --- Would you like to join me on a creative podcasting journey? Then head along to my first ever Adelaide Fringe show, called "Pop Your Podcast Cherry An Interactive Podcasting Event" on Tuesday 19th or 26th Feb at The Jade. Tickets are only $20 each and are available via the Fringe website - click here to book your ticket today. I would love to see you there! --- Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content. The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

Truthful and hard hitting, Matthew Micalewicz's book Life in Half a Second provides direction to achieve your goals and aspirations in less time, with less risk. As 2019 begins, it's the perfect time to re-visit my interview with Matthew where he shares what steps to take, to achieve success in your career, business, or personal life. Matthew has more than 20 years of experience in starting and running high-growth tech companies, especially in the areas of machine learning, predictive analytics, and decision optimisation. Matthew's company, Complexica, recently won the 2018 Australian "Innovation of the Year" Award for the creation and commercialisation of Larry, the Digital Analyst®. In this episode of Be The Drop, Matthew discusses the importance of goal setting. He encourages you to ask yourself what you don't like about your life and how you're going to turn that around. If you're a practical person that wants success, this is the podcast for you... ---- This episode was originally released at the beginning of 2018 as episode 70. I decided to re-release it again now because it is ABSOLUTELY packed with fantastic tips to help you take stock of your life or business and plan your goals for success. In short, it's the perfect episode to kick start 2019. ---- Would you like to join me on a creative podcasting journey? Then head along to my first ever Adelaide Fringe show, called "Pop Your Podcast Cherry An Interactive Podcasting Event" on Tuesday 19th or 26th Feb at The Jade. Tickets are only $20 each and are available via the Fringe website - click here to book your ticket today. I would love to see you there! --- Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content. The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

Coming live to you on Monday 24th December, in this episode I wanted to wish you a Merry, Merry Christmas and to thank you, from the bottom of my heart for your support in listening to my podcast - I sincerely appreciate each and every one of my listeners, thank you for joining me on this journey. Does Facebook algorithm favour Live Video? To find out, I released a Facebook Live Video (almost) every week in 2018, now I can share with you what I learnt! Before I take some time off to spend with family + friends, I wanted to share insights I learnt from my Facebook Live experiment and then, finish the episode on a festive note! In today's episode of Be The Drop, I discuss key learnings from my 2018 Facebook Live experiment, in true storytelling form, I share my top reads for 2018 - including best business books and some fun holiday reads, and we finish with a Christmas song when special guest, Tamara Linke drops in to help spread extra Christmas cheer! --- Would you like to join me on a creative podcasting journey? Then head along to my first ever Adelaide Fringe show, called "Pop Your Podcast Cherry An Interactive Podcasting Event" on Tuesday 19th or 26th Feb at The Jade. Tickets are only $20 each and are available via the Fringe website - click here to book your ticket today. I would love to see you there! --- Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content. The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

SouthStart was back with a bang in 2018 - successful in their mission to unite, connect and recognise amazing people doing incredible things. Across the 2 day conference, entrepreneurs, CEOs, and innovators came together in a celebration of people, ideas and technology. An exciting opportunity for startups to unite in their passion for shaping our future - it was eye opening to hear where some of these new directions could take us. Live from SouthStart, I speak to three people heavily involved in this space. Alex McCauley, CEO of not-for-profit organisation, StartupAus, has deep insight into technology startups in Australia, from policy to current success stories. Jason Neave, director of the Moonshine Laboratory, the organising body behind Southstart, has many years of experience in marketing and has launched his own sports-betting startup. Craig Swann, The Moonshine Labs Entrepreneur in residence, played a key role in coordinating the SouthStart conference. In today's episode of Be The Drop, Alex, Jason, and Craig discuss the importance of events like Southstart, we look at the future landscape for startups in Australia and they share advice for getting support along your startup journey. --- This episode was produced in support of SouthStart Conference - an event that celebrates the collision of people, ideas and technology. Powered by The Moonshine Lab, if you're looking for support with your tech start-up, check out the website here. --- Would you like to join me on a creative podcasting journey? Then head along to my first ever Adelaide Fringe show, called "Pop Your Podcast Cherry An Interactive Podcasting Event" on Tuesday 19th or 26th Feb at The Jade. Tickets are only $20 each and are available via the Fringe website - click here to book your ticket today. I would love to see you there! --- Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content. The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

Growth in business can seem elusive and difficult to obtain, yet 26 year old Tobi Pearce, is very clear on the methods, the conditions, and the mindsets that has driven his international business success. In this forthcoming interview, Tobi shares many strategies and tools, that helped him build a global fitness business. Tobi Pearce, together with his fiancè Kayla Itsines, have built a highly successful online fitness company that attracts millions of customers and followers. His background in personal training, and the discipline gained from strict health regimes, has facilitated Tobi to run business effectively and efficiently. The couple have been very strategic in capitalising on social media trends, which has been pivotal in driving their success. In today's episode of Be The Drop, Tobi discusses the five-year journey of his business, Sweat, and shares insight on taking products to market, how to do market research, and how to manage language barriers when expanding into international markets. --- Would you like to join me on a creative podcasting journey? Then head along to my first ever Adelaide Fringe show, called "Pop Your Podcast Cherry An Interactive Podcasting Event" on Tuesday 19th or 26th Feb at The Jade. Tickets are only $20 each and are available via the Fringe website - click here to book your ticket today. I would love to see you there! --- Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content. The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

The Adelaide Fringe Festival is a hugely successful example of an open access arts festival, that is recognised Internationally as one of the best. Adelaide Fringe not only supports the local arts industry but also attracts both National and Internal artists and visitors. A proud South Australian organisation, the team will coordinate 1300 shows in 2019 and are looking to beat the tickets sales of 700,000 tickets in 2018! Heather Croall is the Director and CEO of the Adelaide Fringe, and has over 20 years experience in the creative industries, making films, running workshops, and directing festivals. She has a wealth of expertise in the arts industry and understands the in and outs of how to build a successful festival. In today's episode of Be The Drop, Heather recounts some history of the Adelaide Fringe Festival, she shares her insights on why it has succeeded to become the world's second largest fringe festival and we also discuss how to approach website design and communications, to not only engage but also drive ticket sales. --- Would you like to join me on a creative podcasting journey? Then head along to my first ever Adelaide Fringe show, called "Pop Your Podcast Cherry An Interactive Podcasting Event" on Tuesday 19th or 26th Feb at The Jade. Tickets are only $20 each and are available via the Fringe website - click here to book your ticket today. I would love to see you there! --- Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content. The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

Embracing positive risk is not only liberating, it can also deliver positive gains or benefits to your business in areas you may normally avoid due to risk of potential failure. Vanessa Jones is an expert copywriter who helps others to listen to their unconscious mind, helping them to successfully navigate the marketing world by teaching them to listen to their gut feelings. A freelance copywriter, Vanessa has also studied positive psychology, philosophy and she is a qualified yoga teacher. Vanessa believes in the connection between mind and soul, and has used her writing to effectively communicate between her unconscious mind, and her conscious self; skills she teaches in her new book "Thirty Days to Conscious Success". In today's episode of Be The Drop, Vanessa tells us her story about taking positive risks, to fulfil life long dreams in creative writing, and the methods she's used to overcome challenges of small business. Vanessa also discusses how she has integrated her writing skills into her life philosophy, by remaining open to new opportunities. --- As an exciting offer to my listeners, Vanessa is offering 10 FREE eBook copies of "Thirty Days to Conscious Success". The book provides a thirty day program to flood your marketing plan with easy to implement creative ideas that will heighten the reach of your business or services. This FREE offer is only available to the first 10 entries, click here and use the code 'superhero' to access your free copy today. --- Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content. The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

Moving from the academic to commercial sector is daunting, as the transition from research and testing, to selling in a competitive market, involves a steep learning curve. Michelle Perugini, is one example who has made the transition from academic science, to successful startup business. Combining a background as a stem cell biologist with the rising power of artificial intelligence, has seen Michelle become a leading technology innovator. She sold her first startup business to Ernst & Young in 2015, and then went on to Co-Found, Life Whisperer, a technology company that uses AI to better select healthy embryos for IVF. In today's episode of Be The Drop, Michelle talks us through the challenges of startup business, she shares her experiences as an entrepreneur creating products in international markets and we discuss how she finds happiness and meaning in working hard. --- This episode was produced in support of SouthStart Conference - an event that celebrates the collision of people, ideas and technology. You can find out more about the event here. --- Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content. The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

Emotions can seem detrimental on our path to professional success, especially when decisions are driven by irrational responses. However there is a place for emotion in our professional lives and according to my guest this week, understanding this, helps improve human durability - or what is often referred to, as resilience. Derrick McManus is a survivor, to say the least, and he has incredible stories to tell. Derrick was in the South Australian Police Force for over 40 years, where he became a member of the Special Task And Rescue Group. During his time in the STAR Group, he learned how to sustain optimum performance under pressure which was put to the ultimate test, when he was shot 14 times with a high-powered rifle. In today's episode of Be The Drop, Derrick describes his rich history with risk and consequence, using examples from his life to explain human durability, he reveals how this concept is key in both business and personal success, and we also discuss how sharing stories can inspire and empower other people. --- Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content. The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

Creating appealing and readable content is a complex process; there is tension between what the author is explaining, and what your audience wants to read. Changing your perspective as a content writer can make your material more desirable and consumable. Cas McCullough is the founder and CEO of tech startup, Writally, which provides content recipes to help you write powerful marketing and blog content in less time. Cas has worked in content strategy for 8 years. As well as running Writally, she is a writer, mentor and content marketing consultant. In today's episode of Be The Drop, Cas tells us about the importance of having an engaged community, how to best market content to your audiences, and we also discuss useful resources for effective content writing. --- Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content. The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here or by using the 'storytelling superpowers' form on the right. SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

Sharing your passion with others is confronting, especially in age where there are so many competing voices on the internet. With a plethora of communication channels at our fingertips, it is difficult to know where to start your journey, in order to be heard. Jade Lee Wright is a book lover, who's turned her love of literature into a multiplatform blog. Since 2010, Jade's blog has blossomed through using Instagram, YouTube, and now podcasting. Books have had a deep and influential impact on Jade's life, helping her through tough times and she feels it's important to share these stories. In today's episode of Be The Drop, Jade explains her history with writing and content creation, she describes why Instagram was her first platform of choice and Jade also discusses how the different platforms have worked for her, plus how to engage meaningfully across different mediums. --- Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content. The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here or by using the 'storytelling superpowers' form on the right. SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

Interior design has been linked to business success with a connection to improved sales and staff productivity. It considers the overall look and atheistic of a space, and the feeling they create, to ultimately shape the story that these feelings convey. With a career spanning over 19 years, Jacqui Dunn has become a trusted name for interior design projects in Adelaide. A Co-Founder of The Travelling Stylist - an Interior Design and Styling firm, Jacqui is also a presenter on the Channel 9 TV Show, Outdoors Indoors. In today's episode of Be The Drop, Jacqui talks about how to use interior design to tell your business story, she discusses why the journey is most important when styling homes and Jacqui shares lessons learnt in building her business. --- Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content. The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here or by using the 'storytelling superpowers' form on the right. SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

Social media platforms provide huge opportunities to communicate with your audience. However, understanding which channel to use and how to successfully engage people to know, like and trust your organisation on social media can be overwhelming. Mel Kettle is a communication and social media expert, helping organisations communicate effectively so they build and maintain relationships with their staff, customers and stakeholders. Mel is particularly passionate about encouraging her clients to embrace social media. In today's episode of Be The Drop, Mel tells us what to consider in your social media strategy, we talk about why memorable stories create such engaging and shareable content and she shares some fantastic tools that will help improve your social media marketing. --- Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content. The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here or by using the 'storytelling superpowers' form on the right. SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

Your corporate identity is about so much more than just your logo and brand colours. Your identity or brand is the essence of your business that distinguishes your organisation or product from your competitors, in the eyes of your customers. Sipros Giannos is the Design Director of DesignLab, the business he started to answer a marketplace need for a more flexible, targeted and collaborative approach to design. His focus is to deliver creativity that visually connects your business with your clients. In today's episode of Be The Drop, Spiros tells us why consistency is key for corporate and brand identity, we talk about how brand perception extends right through to customer service and he shares his top tips to help you improve your visual branding and corporate identity. --- Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content. The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here or by using the 'storytelling superpowers' form on the right. SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

The art of copywriting is an important skill. With more diverse audiences accessing information from multiple sources, the ability to write your business story to suit specific platforms and attract your target audience, could be the difference between obscurity or success. Kylee Bristow is a corporate communications specialist and trainer, and the Director of Lexi Communications. Kylee recently invited me to present at the Business Writers Conference in Brisbane, and whilst there, we sat down to talk about our shared passion for communications that drive human connection. In today's episode of Be The Drop, Kylee shares her formula to help you write human-centered content, we talk about how to write with impact and she shares the lessons she's learned about the importance of building a business that matches the lifestyle you want. --- Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content. The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here or by using the 'storytelling superpowers' form on the right. SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

Podcasting popularity continues to grow, and exciting things are predicted for podcast numbers in 2019. In the lead up to International Podcasting Day, I sat down with fellow Adelaide podcast enthusiast, Rory Noke to hear his thoughts on world of podcasting. Rory is PodBooth's Co-owner, as well as their audio and video producer. He has over 10 years broadcast experience, previously working with ABC, Network Ten and Channel 7. Rory is a podcaster himself and was selected as a Host of the Year finalist for the 2018 Australian Podcast Awards. In today's episode of Be The Drop, Rory talks about podcasting as an exciting and accessible way to tell stories, we look at why businesses should consider podcasts in their communication mix and he shares some top advice to help you start and distribute your podcast. --- Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content. The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here or by using the 'storytelling superpowers' form on the right. SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

Donny Walford is the founder of DW Bottom Line Transition Strategists™ and DW Behind Closed Doors®. She has an enviable record of success working with boards, executive, senior management and business owners across industry, government and the not-for-profit sector. According to Donny, "it's lonely at the top for men, but it's even lonelier for women as there's just not enough of us". In today's episode of Be The Drop, Donny discusses the critical importance for women to invest in themselves, we talk about the value of networking to achieve career advancement, plus Donny shares her top tips on how to leverage the best results from networking. --- Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content. The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here or by using the 'storytelling superpowers' form on the right. SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

Understanding and delivering successful Web Marketing has become increasingly important in business. To find out more about how businesses are extending their leadership in this area, I sat down with Alex Counsell, the Web Marketing Manager at Le Cordon Bleu. Alex is an advertising and marketing professional with over 20 years experience in agencies and big-brand corporate marketing teams. After a career in London, he moved to Australia and has since helped some of Australia's biggest brands optimise their digital sales & marketing strategies including SeaLink Travel Group, Le Cordon Bleu and Bunnings. In today's episode of Be The Drop, Alex discusses how digital advertising has evolved and the critical importance of integrating your advertising messages into your organic content. Alex also shares a truckload of valuable advice and tips on how to be successful in marketing. --- Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content. The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here or by using the 'storytelling superpowers' form on the right. SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

AmieDD is a maker of things. With a background in Game Programming and Simulation, Amie Danielle Dansby is a Software Engineer with a passion for code and cosplay. Whilst at Hybrid World Adelaide recently, I managed a quick interview to discuss the wonder of technology with AmieDD. Starting her career at Marvel Studios, working on Captain America and X-Men Destiny, she transitioned to Research and Development, working on the Xbox and Playstation. AmieDD is currently one of the Co-Founders of ATAT Tech, working on a Robotics, Augmented Reality Video Game code-named: Project EvE. In today's episode of Be The Drop, AmieDD discusses why it's important to make technology fun and hands on. Amie also talks about the importance of sharing ideas through open source code and she reveals how she tackles her biggest challenge in programming. Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content. The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! For more business tips and brand storytelling tricks, or how to's to help you do your job > check out our new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here LISTEN to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

Chloe Jane is a kindred spirit, who shares my passion for the incredible power of storytelling. Taking her love of creative writing and combining it with her skills in visual storytelling, Chloe Jane now helps a range of clients to answer questions such as > how to build your Instagram profile? Chloe Jane loves creating beautiful social content and teaching people tips and techniques, to curate an authentic online presence. She describes herself a driven and dreamy 'ideas girl', with a passion for helping small businesses. In today's episode of Be The Drop, Chloe Jane talks about the importance of consistent visual branding, she share her top tips to build your Instagram profile and we discuss how to authentically tell your business truth in order to stand-out online. -- Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content. -- Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! Want more business tips and brand storytelling tricks, or how to's to help you do your job? We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here LISTEN to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

Elliott Watkins, better known online as Muselk, is a 22 year old Australian YouTuber based in Sydney. With over 6.3 Million subscribers to his YouTube Channel and nearly 1.8 Billion total video views since launching, Muselk has established international credibility as a YouTube content creator. But what does it take to build a successful YouTube Channel? How do you create initial momentum to attract subscribers and grow your channel? Muselk's channel grows by an average of 18,000 subscribers daily and averages 4 million views per day (stats from Social Blade), so I was thrilled to sit down with him at Hybrid World Adelaide to get his thoughts on how to crack YouTube success.In today's episode of Be The Drop, Muselk shares his journey as a YouTuber, including his biggest challenges along the way and his top advice on how to grow an internationally recognised YouTube Channel. ----Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link.----The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!We release new content each week!READ the blog hereFOLLOW Be The Drop podcast on Apple Podcasts hereFOLLOW Be The Drop on Spotify hereSUBSCRIBE on YouTube here for behind the scenes, bloopers & more.CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.CONTACT US [email protected]

Social media seems to be evolving at a rate that makes my head spin. It can get confusing and it's certainly a challenge to keep up. That's why events like Social Media Day Adelaide, packed full of the latest industry insights and real business applications, are so incredibly valuable. Established in 2015 by three passionate marketers, Jennifer Evison, Rubina Carlson and Ryan Jones, wanted to create an opportunity to share social media knowledge, with the aim of making it accessible to everyone. The event has seen rapid growth, both in attendance numbers and content, building from it's first year comprised of a handful of presentations and developing into a full day conference. In today's episode of Be The Drop, speakers from Social Media Day Adelaide share some latest marketing insights. We hear from Lucy Cornes on audience hunger for video content, Erin Williamson from Yellow shares tips on how to connect with your customers via social media, plus Alex Counsell tells us why the focus at Cordon Blu is on frequency and brand awareness. And that's not all, there's more - this episode is packed full of helpful social media advice! -- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! Want more business tips and brand storytelling tricks, or how to's to help you do your job? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content. We release new content each week! SUBSCRIBE to the blog here. SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

What does is take to be a good interviewer? How do you capture content in order to create a story that will take your audience on a journey - and keep them with you until the end? As a content creator and storyteller, these are questions I search to answer as I work to continually improve my interview techniques. Sitting down at Hybrid World Adelaide with Marc Fennell, renowned Australian radio, tv and podcast interviewer and presenter was therefore a huge honour (and also slightly intimidating!) As the anchor of SBS VICELAND's news show The Feed, Marc has interviewed high profile people from Al Gore to Tom Cruise. Marc also created and presents ABC Radio National's award-winning podcast Download This Show, so he has a wealth of experience and knowledge to share on the topics of interview techniques and storytelling. In today's episode of Be The Drop, Marc talks about how to take people on a journey through storytelling, why story is critical to all forms of communication, especially in today's digital world plus he shares some top tips to improve your interview techniques. -- Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content. -- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! Want more business tips and brand storytelling tricks, or how to's to help you do your job? We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

What does it mean to live and communicate in Hybrid World? Technology advancements are increasingly making our lives easier as machine learning, ai + robots improve process delivery. However at the same time, humans need to decide how we want to shape our digital life. As more of our data is captured in order to deliver these efficiencies, what are the boundaries we believe are necessary, in order to protect individuals privacy and what are the ethical parameters we want to implement on how much we allow machines to do? These questions are at the heart of what was discussed at Hybrid World Adelaide, a digital entertainment and technology event that explores the future of a 'hybrid world', where the real and digital worlds collide and ultimately evolve. In today's episode of Be The Drop, I interview Dr Phillip Alvelda, Rae Johnston and Amanda Duthie who discuss the convergence of technology and humanity in a hybrid world and I share my top takeaways from the leaders in this field on the opportunities that it presents us. Want more? Join our Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content. The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! Want more business tips and brand storytelling tricks, or how to's to help you do your job? We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]

This podcast episode is packed with pure gold SEO tips from someone who's worked in the field for 18 years. Chaz McGregor's SEO journey began around the turn of the millennium, working for one of the early search engine marketing businesses in Adelaide. Fast forward to now and his business New Order Digital manages the complex digital advertising requirements of multiple brands. On his journey, Chaz has been captivated by the power of bringing people to a website and turning them into customers. Though it's often described as "the dark arts", Chaz describes SEO as "the foundation to your website that will pay off over time." In today's episode of Be The Drop, we chat all things SEO, including tools to make it easier for small businesses. Plus, Chaz reveals his top SEO tips and future predictions. This is Chaz's version of Be The Drop. Want more? We're currently running a FREE Online Storytelling That Generates Leads [SEO Basics] program - where we provide tools and resources in our Facebook Group to help you supercharge your digital storytelling content. The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! Want more business tips and brand storytelling tricks, or how to's to help you do your job? We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]