Bank Marketing Show
23 episodes
Ep 121 – When The Unexpected Happens
Ep 120 – Marketing Department in 2030
Ep 119 – Where Marketing Meets Main Street – Making Your Digital Experience as Good as Your Lobby
Ep 118 – Your Website Is a Brochure (And That’s the Problem)
Ep 117 – Beyond The Hashtag
Ep 116 – Marketing and Lending
Ep 115 – DIY AEO
Ep 114 – Can AI Find Your Bank
Ep 113 – Finding The Whitespace
112 – Peter Ort – Marketing and Culture
Ep 111 – AI Insights #2 – Where It Is Going
Ep 110 – AI Insights #1 – What You Should Be Doing Today
Ep 109 – Go Niche or Go Home How Community Banks Win by Serving the Overlooked
Ep 108 – What Actually Works for a New Location
Ep 107 – Bold with a Purpose – with Rich Jones of BankIn Minnesota
Every bank says they want to stand out. But most don’t go beyond tweaking a logo, or updating colors, and continue to rely on the number of years in business to build trust. That’s important – but no longer enough to differentiate your bank against the thousands of others with a similar history. It’s time to be bold.
Ep 106 – The We-Tried-That Problem
We break down the real reasons bank marketing tactics fail, from our experience seeing these things play out at banks across the country. Spoiler: it’s almost never the channel itself. Google Ads, SEO, and even direct mail DO work – but not if you only focus on the ad itself.
Ep 105 – Amber Murphy – The Case for Industry Specialization in Bank Marketing
Every community bank has checking accounts and loans. So the age-old question is, how do you stand out? First Financial Bank and Amber Murphy figured it out: they went deep in one niche, and then kept going, building many specialty lending divisions and driving massive growth. Check it out!
Ep 104 – Candie Simmons – Passion, Purpose & Communication in Community Banking
Ep 103 – Building the Next Generation of Community Banks with Rebeca Romero Rainey – CEO of ICBA
What's next for community banking from one of the industry's top leaders!
Ep 102 – IT for Today’s Community Banks – Scott Stevens
Cybersecurity, AI, and IT modernization aren't just "IT problems" anymore — they directly impact how banks market, grow, and protect their brands. In this episode of The Bank Marketing Show, Chris and Dan sit down with Scott Stevens, Chief Information Security Officer at Integrity Technology Solutions, to break down what community should actually be thinking about when it comes to cloud infrastructure, AI usage, and cybersecurity.
Ep 101 – Emily Schwartz – From Content to Education: Building Trust Through Financial Wellness
In this episode, we sit down with Emily Schwartz, Director of Financial Education at MidFirst Bank, about how her team helps build real trust in her bank, by focusing on education first. If you are tired of just checking the boxes with your content, and trying to avoid “AI slop” (as you should be!), this episode is a great way to reframe how you approach financial education – no matter the size of your bank.
