Ep 105 – Amber Murphy – The Case for Industry Specialization in Bank Marketing
Every community bank has checking accounts and loans. So the age-old question is, how do you stand out? First Financial Bank and Amber Murphy figured it out: they went deep in one niche, and then kept going, building many specialty lending divisions and
Bank Marketing Show · Chris Bates & Dan Novalis
February 16, 20260
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Show Notes
Every community bank has checking accounts and loans. So the age-old question is, how do you stand out? First Financial Bank and Amber Murphy figured it out: they went deep in one niche, and then kept going, building many specialty lending divisions and driving massive growth. Check it out!