B2B Marketing Futures

Dive into the AI Frontier: Join AI enthusiasts and industry leaders as they unravel the intricate relationship between artificial intelligence, creativity, and human behaviour. Explore unique insights on AI's impact, potential, and the ethical quandaries it presents. Perfect for those keen to understand AI's evolving role in our world.Special thanks to our panel:Nataliya Tkachenko - Generative AI Ethics & ESG Data Expert - Alan Turing Institute, University of Oxford, University of Cambridge.Maz Nadjm - TCS Interactive Global Social Media Practice Head Nick Mason, CEO and Founder at Turtl.Giorgia Guantario - Content Director - UpslideChris Zacharia, Copywriter and Content Strategist Hosted on Acast. See acast.com/privacy for more information.

In this episode, we dive into the complexities of the 'always-on' strategy in B2B marketing. Join us as we host a panel of industry experts, who offer their insights into the advantages, challenges, and subtleties of employing this approach. Together, we explore topics ranging from the creation of initial awareness and the strategic blend of organic and paid efforts to potential pitfalls and synergies with other techniques. This conversation provides a broad understanding of how an 'always-on' strategy fits into a marketing landscape where audience comprehension and alignment with their interests are key. Whether you're a seasoned marketer or just starting out in the field, this episode offers invaluable guidance to navigate the intricate pathways of contemporary marketing. Tune in for a dynamic, enlightening discussion.Special thanks to our guests:- Dani Hernandez, Senior Paid Social Manager at Merkle B2B.- Duarte Garrido, Global Head of Social and Omnichannel at Standard Chartered Bank.- Amr Shafik, Digital Media Director at Paramount-Media.- Simon Mitchell, Marketing Director at Korn Ferry.- Matthew Soakell, Paid Media Marketing Manager at YouGov.- Fernando Gonzales, Performance B2B Marketing Specialist at Preqin. Hosted on Acast. See acast.com/privacy for more information.

Welcome to a brand-new episode where we're diving deep into the rapidly shifting landscape of content marketing. Influenced by emerging technologies, ever-changing user behaviour, and novel consumption platforms, the B2B content strategy field is in flux. To explore these exciting transformations, we've brought together a stellar panel of industry experts:Niall SullivanMahfuzul HasanTom WestJed MisaA special thanks to our participants for their time and insights as we discuss the tools, techniques, and philosophies shaping modern B2B content strategies. Join us for an engaging and informative dialogue that promises to leave you with valuable takeaways for your content marketing journey.Tune in now, and let's start building your understanding of the modern B2B content strategy landscape! Hosted on Acast. See acast.com/privacy for more information.

Dive into the complex and rapidly evolving world of AdTech in this podcast episode. Our exploration begins with the sector's investment allure, centred on its immense value and the transformative influence of AI. Next, we grapple with the industry challenges; data privacy considerations, the declining efficacy of third-party cookies and the limitations of AI tools. Finally, it charts the exciting new trends redefining the sector's future, including product-led growth and the ascendancy of immersive experiences. A special thank you to our expert guests Sanja Partalo, Mike Kelly, Helena Haykin, Rich Ashton, Ashley Abrahams and Filippo Chisari for their invaluable insights. Harnessing their knowledge, this podcast serves as a guide to the constantly shifting landscape of Ad Tech. Join us on this journey, and don't miss out on these fascinating conversations! Hosted on Acast. See acast.com/privacy for more information.

As we navigate the ever-evolving landscape of B2B marketing, the significance of social media platforms and their effective utilisation continues to gain momentum. The digital realm is not only transforming the ways businesses engage with their audience but also reshaping the conventional dynamics of trust-building, content creation, and brand promotion. This podcast delves into the varied perspectives of industry experts on the future of B2B social media, dissecting integral aspects such as employee advocacy, influencer engagement, and innovative LinkedIn strategies. Hosted on Acast. See acast.com/privacy for more information.

In this episode, we dive into a range of topics, from the role of Artificial Intelligence and the value of traditional advertising to the potential of gaming and the importance of understanding your audience. Their experiences and viewpoints provide a pragmatic lens into the dynamic landscape of B2B marketing. This report offers valuable insights for marketers and business professionals navigating and thriving in this ever-evolving space. Hosted on Acast. See acast.com/privacy for more information.

During this virtual round table, we host a group of experts to pull apart the ever-changing world of customer interaction in the digital era. Based on their experience, they examine the blending boundaries in marketing roles and the consequent impact on customer engagement strategies. Interestingly, central to their discussion is the idea of non-linear customer engagement. From content creation to community building - all strategies interlink with this key idea. It's all about acknowledging that sealing deals should march in step with understanding their clients' needs through non-linear, dynamic, and personalised tactics. Hosted on Acast. See acast.com/privacy for more information.

We recently sat down with Alex Blakeway, Sales Director at The Access Group, to discuss the importance of first-party intent data.Most B2B marketers we have spoken to consider first-party intent data to be critical to directing sales activity. They offer valuable insights into customer behaviour, interests, and preferences. According to Alex, "customers are looking for solutions to their problems. By understanding their needs and providing them with useful content, you can build trust, and attract new customers". He recommends the book They Ask, You Answer (Sheridan, 2017), as a guide for good quality content. He added, "In the digital world, there are no b2b and b2c; we all do the research if we're buying a software platform, a car or a dishwasher".Listen to this podcast to discover the challenges of understanding intent data. Thanks, Alex, for your collaboration. Hosted on Acast. See acast.com/privacy for more information.

During our conversation with a panel of marketing experts, we explored the power of emotional marketing strategies in B2B campaigns. We delved into the benefits of employee advocacy and the potential of individuals taking on dual roles as both consumers and business representatives to promote products within their social circles. Our discussion also covered the significance of integrating multiple platforms to optimise marketing efforts and the impact of AI on the future of digital marketing.Thank you to the panel for your collaboration:Agustina Caprino, Digital Marketing Senior Lead at BCG.Cheryl Jadav, Senior Media Associate at Bain & Company.Keyari Page, Content Producer at ICIS.Ying Wang, Digital Marketing Manager at Vodafone. Hosted on Acast. See acast.com/privacy for more information.

The landscape of B2B marketing is evolving rapidly, with multiple factors influencing its growth and direction, such as demand forces and brand investment. In this episode, we explore various perspectives and insights from experts, such as the convergence of B2B and B2C marketing trends, the role of technology, and the importance of building long-term relationships. We also delve into the challenges and opportunities B2B marketers face, adapting to AI, and addressing the click culture in digital advertising. By understanding these factors, businesses and marketers can gain insights to navigate the changing B2B marketing landscape and harness its potential for growth and success. Read the full report here.Thank you, Chris Murray and Alex Bacon, for your contribution. Hosted on Acast. See acast.com/privacy for more information.

During this virtual round table, we discussed different topics related to B2B marketing. It explores insights from experts in the field about the importance of content quality, data analysis, and cultural differences regarding personal data sharing. We also discussed the lack of creativity among decision-makers in this sector, as well as strategies that can help companies improve their ad effectiveness while creating an effective brand personality. Read on to learn more about these topics and how to use them to your advantage in this report.Thank you Adam Davies, Anne-Catherine Kaiser, Carolina Costa, Claire Lambert and Serena Walker, for your contribution. Hosted on Acast. See acast.com/privacy for more information.

Over the past four years, B2B digital advertising spending has followed a similar trajectory as that of B2C during the beginning of its rise to prominence. Which enabled tech giants such as Google, Facebook and Twitter to become some of today's most influential companies worldwide.Will this trend continue? If so, US spending on B2B digital marketing could reach $42 billion by 2030 – creating an entire industry from scratch. A range of new jobs and skill sets will be generated; alongside numerous emerging technologies & trade patterns - who knows what major players will dominate the market by 2031?The world of b2b marketing is ever-changing, and businesses must stay ahead of the curve to remain successful. To discuss strategies and insights into the key skills and technologies required to ensure success, the Growth Intelligence team recently convened a roundtable of leading B2B marketers. Maximize your rewards by optimizing your marketing strategy with their recommendations. Read the full report here.Thank you Sarah Mackenzie, Kieran Flanagan, Chris Ponting, Matthew McGillicuddy, Joe Edge and Leanne Bevan, for your contribution. Hosted on Acast. See acast.com/privacy for more information.

Would you like to know how to make LinkedIn ads work for you?CMOs and marketing directors from top companies and brands consider LinkedIn the most effective platform for B2B lead generation. But LinkedIn ads are not cheap. And many CMOs find that they don't have the in-house expertise to get the most out of their investment. That's why we invited 6 top LinkedIn experts to share their experiences and tips in a recent podcast episode. You'll learn techniques to:-Target your audience-Set your goals and budget-Create high-performing ad copy-Design eye-catching visuals-Measure your resultsWe also wrote a report from that meeting, which you can see here.So if you want to learn how to make LinkedIn ads work for you, listen to the podcast and read the report. Thank you Hiten Patel, Alex Oftkans, Conrad Ford, Sarah Murray for your contribution Hosted on Acast. See acast.com/privacy for more information.