Season 1 · Episode 7
E7: The Future of the (non-linear) B2B Pipeline
B2B Marketing Futures · Adzact
June 21, 202349m 15s
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Show Notes
During this virtual round table, we host a group of experts to pull apart the ever-changing world of customer interaction in the digital era. Based on their experience, they examine the blending boundaries in marketing roles and the consequent impact on customer engagement strategies. Interestingly, central to their discussion is the idea of non-linear customer engagement. From content creation to community building - all strategies interlink with this key idea. It's all about acknowledging that sealing deals should march in step with understanding their clients' needs through non-linear, dynamic, and personalised tactics.
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