E5: Bringing Emotion into B2B Marketing
B2B Marketing Futures · Adzact
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Show Notes
During our conversation with a panel of marketing experts, we explored the power of emotional marketing strategies in B2B campaigns. We delved into the benefits of employee advocacy and the potential of individuals taking on dual roles as both consumers and business representatives to promote products within their social circles. Our discussion also covered the significance of integrating multiple platforms to optimise marketing efforts and the impact of AI on the future of digital marketing.
Thank you to the panel for your collaboration:
- Agustina Caprino, Digital Marketing Senior Lead at BCG.
- Cheryl Jadav, Senior Media Associate at Bain & Company.
- Keyari Page, Content Producer at ICIS.
- Ying Wang, Digital Marketing Manager at Vodafone.
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