Ahead of the Curve with Coco Mocoe

Today's interview is with celebrity P.R. crisis manager, Molly McPherson. We talk about the biggest scandals of the year from Lizzo to Ashton Kutcher to Colleen Ballinger. You can follow Molly McPherson on social media here: instagram.com/molly.mcpherson tiktok.com/@mollybmcpherson You can listen to Molly McPherson’s P.R. podcast, “Indestructible PR Podcast”: https://podcasts.apple.com/us/podcast/indestructible-pr-podcast-with-molly-mcpherson/id1441897190 TIME STAMPS: 0:00 - 1:28 = Introduction 1:28 - 11:30 = The definition of “public relations” and her PR career 11:30 - 16:20 = Do celebrities reach out because of her videos? 16:20 - 24:00 = Mila Kunis & Ashton Kutcher 24:00 - 27:40 = Will & Jada Smith 27:40 - 31:30 = Lizzo Lawsuit 31:30 - 37:00 = Colleen Ballinger 37:00 - 45:15 = Creator’s Vs. Celebs PR Responses45:15 - 51:10 = Ellen Degeneres Thank you for rating the podcast on your favorite platforms and subscribing to my YouTube channel for exclusive video content from each interview! Follow Coco Mocoe on socials: instagram.com/cocomocoetiktok.com/@cocomocoehttps://www.youtube.com/channel/UC7MC6lTh3ui3_id2n-vnlPQHi I'm Coco Mocoe! I work in media and I've made a career off accurately predicting trends and rising stars right before they blow up. EMAIL: [email protected] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

Today we will be talking about the rise of Bobbi Althoff and her mysterious podcast. This video is based on personal opinion and I encourage everyone to do their own research. Follow Coco on socials: Instagram.com/cocomocoeTikTok.com/@cocomocoe YouTubeJoin the #AheadOfTheCurve Discord here: https://discord.gg/4wTp3DpjBh Rate the podcast on chartable: https://chartable.com/podcasts/coco-mocoe-tarot Thank you for listening to "Ahead of the Curve with Coco Mocoe" on YouTube and your favorite podcast platformsemail: [email protected] RESOURCES: “The Really Good Podcast” by Bobbi Althoff: https://www.youtube.com/@Thebobbialthoff “Women On Top” interview with Bobbi Althoff: https://spotify.link/EOTdGhjoKDb Cosmopolitan’s Interview with Bobbi Althoff: https://www.cosmopolitan.com/entertainment/celebs/a44762496/bobbi-althoff-tiktok-podcast/ Bobbi Althoff on the BFF Pod: https://www.youtube.com/watch?v=YUXr2kGYuWo&pp=ygUSd29tZW4gb24gdG9wIGJvYmJp TIME STAMPS: Introduction 0:00 - 2:32Comments from Discord 2:32 - 4:32 Who was Bobbi Althoff before the podcast 4:32- 9:30 The start of “The Really Good Podcast” 9:30 - 12:30The infamous Drake interview 12:30 - 17:35Funny Marco 17:35 - 18:39 Chicken Shop Date & Ziwe 18:39 - 23:54 Funny Marco & Bobbi’s tour 23:54 - 25:34 Unanswered questions & theories 25:34 - 31:50 Industry Plant Theories 31:50 - 37:40 How she can move forward 37:40 - 45:55#bobbialthoff #drake #podcast This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

Today we are sitting down with Trevi Moran. Trevi is known for having one of the most viewed auditions on X Factor of all-time, for being a part of the first content house ever (O2L) and now for putting out dark pop music. Here is my sit-down interview with the rising pop star. Hope you enjoy! Follow Trevi Moran on YouTube: https://www.youtube.com/trevimoranSubscribe to the #AheadOfTheCurve podcast channel Listen to the episodes back on your favorite podcast platforms (Spotify, Apple & Google) Follow Coco on social media: tiktok.com/@cocomocoe instagram.com/cocomocoe TIME STAMPS: 1. Intro & the viral Mac store videos 0:00 - 5:472. “X factor” audition 5:47 - 10:153. Dealing with hate as young as 12 y.o. 10:15 - 15:25 4. Opening up about addiction 15:25 - 17:25 5. Creating O2L 17:25 - 23:23 6. Opening up about addiction pt. 2 23:23 - 35:37 7. How Trevi signed to Angelica Cob 35:37 - 39:05 8. Signing to a record label 39:05 - 40:57 9. Trevi’s upcoming music 40:57 - 44:45 10. What makes Trevi’s music so unique 44:45 - 45:3711. Would Trevi go on another talent show 45:37 - 50:32For business inquiries, email: [email protected] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

Today we are talking to pop culture expert @simplysimone from TikTok (300k+) all about the trending topics right now. Is Taylor Swift and Travis Kelce a “PR relationship”? How did Olivia Rodrigo break the Disney pop star curse? Could Beyonce be going for an EGOT? Why did Kim Kardashian announce the Usher as the Superbowl Halftime performer? And why is ‘Love is Blind’ season 5 so messy?You can follow @simplysimone on TikTok here!TIME STAMPS: Introduction 0:00-3:56 Taylor Swift & Travis Kelce 3:56-10:49 Olivia Rodrigo 10:49-20:41Beyonce EGOT? 20:41-25:29 Usher Super Bowl Announcement 25:29-31:31‘Love is Blind’ Season 5 31:31-45:28 What artist is next to blow up 45:28-48:36-- Join the discord for #AheadOfTheCurve with Coco Mocoe: https://discord.gg/n6qc4gcYf5 Hi I'm Coco Mocoe! I work in media and I've made a career off accurately predicting trends and rising stars right before they blow up. EMAIL: [email protected] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

You can watch the third season of 'The D'Amelio Show' on Hulu or Disney+. New episodes every Wednesday #TheDAmelioShow You can watch old videos from the original Lonelygirl15 youtube channel here: https://www.youtube.com/@UCVEfyEuLJpgw_y4jSgV8Rtg Did you know the man who created Lonelygirl15 is the same man who has managed the D'Amelios since their rise to fame in 2020? Today we are interviewing top talent manager, Greg Goodfried. I call him the "Tom Brady" of the internet. I have never met someone with a better resume and genuine curiosity for the world and the art of storytelling. For business inquiries, email [email protected] Join the #AheadOfTheCurve discord here: https://discord.gg/n6qc4gcYf5 TIME STAMPS: Introduction 0:00 - 1:05The Origin of LG15 1:05 - 3:50 How they cast “Bree” aka Jessica Rose 3:50 - 7:20How to go viral 7:20 - 8:07Why they created LG15 8:07 - 10:20The business model of LG15 10:20 - 12:20 The first LG15 video 12:20 - 14:50 The cult elements of LG15 14:50 - 17:35 The moment someone recognized LG15 17:35 - 19:05LG15 was first brand deal on YouTube 19:05 - 24:10How the fans found out LG15 wasn’t real 24:10 - 27:50What happened after LG15 was revealed 27:50 - 30:00How Greg got into talent management 30:00 - 31:08Could there be a LG15 today 31:08 - 33:20 The Grand Finale of LG15 33:20 - 39:21How Greg signed the D’Amelios 39:21 - 46:10 Why certain people become famous 46:10 - 50:10The moment I realized TikTok would be big 50:10 - 51:43Greg’s favorite thing about each D’Amelio 51:43 - 53:57 Dancing With The Stars 53:57 - 55:30 Charli D’Amelio in 5 years from now 55:30 - 56:40D’Amelios Vs. Kardashians 56:40 - 59:23 Predictions about the internet 59:23 - 1:03:41 Thank you for watching, commenting and subscribing! ❤️ --TAGS: lonelygirl15, charli d'amelio, the d'amelio show, greg goodfried, dixie d'amelio, d'amelio hulu, landon barker, podcast, interview, influencers, celebrity, entertainment news, kardashians, kuwtk, ahead of the curve, coco mocoe This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

What a WILD week for celebrities! It seems like everyone is in a race to the bottom of the barrel. This episode was going to be solely dedicated to the 2023 VMA's but we had lots of other things to cover at the end. Here is a list of all the artists that performed at the 2023 VMA's: https://www.mtv.com/vma/performers Ashton Kutcher resigns from Thorn after him and Mila Kunis wrote letters of support for Danny Masterson: https://www.nbcnews.com/news/us-news/... Drew Barrymore pauses show until end of strike: https://www.nytimes.com/2023/09/17/arts/television/drew-barrymore-show-pause-writers-strike.htmlEverything expressed is my personal opinion. -- TIME STAMPS: 1. Introduction 0:00 to 3:00 3. The History of the VMA’s 3:00 to 9:254. 2023 VMA’s 9:25 to 15:155. Mila Kunis, Ashton Kutcher 15:15 to 18:006. Lizzo’s Comeback 18:00 to 19:127. Drew Barrymore vs. Jimmy Fallon 19:12 to 21:258. Billboard launches TikTok Top 50 Chart 21:25 to 23:119. Dunkin’ Donuts & Ice Spice collab 23:11 to 25:26 10. Olivia Rodrigo VMA performance 25:26 to 27:41-- Join the #AheadOfTheCurve discord chat here: https://discord.gg/n6qc4gcYf5 For business inquiries, email: [email protected] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

Holly Madison on "Ahead of the Curve with Coco Mocoe". Written and produced by Coco Mocoe For business inquiries and bookings, email: [email protected] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

Pre-Order #ExtremelyOnline here: https://www.amazon.com/exec/obidos/ASIN/1982146869?tag=extremelyonlinecom Did you know YouTube was originally a dating app?! I didn’t know either but I learned that in Taylor Lorenz’s new book ‘Extremely Online’. Taylor Lorenz is a journalist who has written some of the most viral stories about the internet on New York Times, Washington Post, The Atlantic and more. You can learn more about her and her stories here.A few topics that Talyor and I discuss in this episode are: How Lonelygirl15 changed the internet forever Why ‘industry plants’ are not actually a real thing The origins of YouTube & the first VidCon convention The genius of Logan & Jake Paul (for better or for worse) Why does YouTube promote problematic people like Colleen Ballinger (and now Ruby Franke)? The era of Emma Chamberlain, Tana Mongeau & TanaCon Taylor Lorenz coverage of Hype House (Charli D'Amelio, Addison Rae, etc) The genius of Famous Birthdays "Ahead of the Curve with Coco Mocoe" is a podcast about marketing, pop culture and rising internet trends + stars. You can find Coco Mocoe on your favorite socials media apps here: Instagram: @cocomocoeTikTok: @cocomocoeLinkedIn: @cocomocoeYouTube: @cocomocoeJoin the Discord and chat about the internet's biggest stories here: https://discord.gg/k94JJmqcFor business inquiries, email [email protected] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

The Streamy's 2023 aired last night and featured nominees like H3 podcast, Alix Earle, Brittany Broski, Logan Paul and more. Here are my thoughts on what it foreshadows about the creator space and why I think the Streamy's will eventually hit a more prestigious level - once they have this one ingredient.I also talk about the controversy surrounding Taylor Swift impersonator, Ashley Leechin (noitsashley13) who pulled a prank recently by pretending to be Taylor Swift and leading to a mob. Article here.I also touch on the Dillon Danis controversy with Logan Paul. He has attempted to shame Paul's fiance, Nina Agdal, in a smear campaign ahead of their boxing match. Article here. -- Thank you for listening! You can hear more on the Share Your Screen podcast. For business inquiries, email [email protected] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

UPDATE: A day after this episode went up, a video surfaced online of Drew Barrymore's lifelong stalker rushing the stage with her and Renee Rapp at an event. Read more about the story here. Fame is one of the most dangerous things that can happen to a person. You may have seen videos of fans swarming a small restaurant in New Jersey that Taylor Swift was spotted inside of. Here is why that normalizes the stalking behavior to those with the worst of intentions. Plus the shifts in culture and legislation that I hope happens to protect these people from the worst of the stalkers. Plus we talk about celebrities who have tragically died because of fame; from John Lennon to Princess Diana to Selena and more. Here is the TikTok that I referenced that sparked this discussion. Here is an article about the fans who showed up to stalk Taylor Swift outside of Jack Antonoff's wedding rehearsal in New Jersey. You can find me on your favorite social media platforms @cocomocoe For business inquiries, email [email protected] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

Bethenny Frankel has been speaking out against the treatment of reality stars recently and says she was inspired by the WGA and SAG-AFTRA strikes. While there was some initial pushback, it seems that she is gaining momentum. SAG-AFTRA publicly expressed support to Bethenny and reality stars fight to unionize against networks like Netflix, NBC Bravo and more. I recently talked about the treatment and exploitation of reality stars on an episode of #ShareYourScreen with Nicky Reardon. You can watch the slideshow, deep dive here. You can also listen to Share Your Screen wherever you find your favorite podcasts. Momentum has been growing for reality stars and their fight for better treatment during and after filming. This comes after former 'Love is Blind' star, Nick Thompson, filed a lawsuit against Netflix last year and launched U.C.A.N. (Unscripted Cast Advocacy Network). There seem to be many parallels with how reality stars are treated across multiple networks - hinting at an institutional problem that needs change. TAGS: Real Housewives VPR Vanderpump Rules Bravo Love is Blind Big Brother CBS Survivor MTV Teen Mom Reality TV SAG-AFTRA Union Strike Nick Thompson Bethenny Frankel Marketing PR Public Relations Lawsuit Pop Culture News I got the statistics about reality TV programming from gitnuxFor business or interview inquiries, email [email protected] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

Thank you so much for listening to, rating and sharing the podcast! Send it to all your marketing friends. In today's episode, we react to these topics from a marketing perspective. Everything is based on opinion. 1. BookTok Drama (5:05) InTheKnow posted a great article recapping all of the booktok drama that went down this last week, if you want to read the full article. In short, a TikToker by the name of Kierra Lewis began fixating on hockey players after reading the smut novel 'Pucking Around' by Emily Rath. She began posting videos of real-life hockey players, one of which was Alex Wennberg. The videos became increasingly sexual and the Seattle Kraken hockey team even flew her out to the Stanley Cup. There she posted vulgar videos of players which could be seen as sexual harassment, in my opinion. TikToker, @mynameismarines, posted now deleted videos from Kierra Lewis in which Lewis talked about players strokes, her holes, and filmed hockey players without their consent during stretches with sexual commentary over the videos. Wennberg's wife eventually spoke out against the harassment that her husband and other players faced as a result of Lewis' videos. Seattle Kraken unfollowed Lewis and deleted all their booktok videos. Lewis claimed that the team used booktok for clout, insinuating that players should be okay with her sexually suggestive videos because it gave them 'fame'. This is all based on my own opinion of the situation. Let me know what your thoughts are. 2. Kai Cenat Riot (33:00) Twitch Streamer, Kai Cenat, tried to hold a PS5 giveaway in NYC last Friday and it quickly turned into a riot. The situation led to legal ramifications for Kai and his team. He was arrested and released Saturday morning but has to go to court. The charges are 'inciting a riot' among other things. Here are my thoughts on why live-streamers hold a specific type of fame and can turn out an audience that is sometimes bigger than A-List, 'mainstream' stars. The riot felt like Tanacon 2.0 but somehow even worse. Here is an article by AP recapping the event.3. Cardi B Microphone (51:00) Cardi B was recently performing in Vegas and threw her microphone at an audience member who splashed water on her. Where the story sparked my interest was TMZ reported that the microphone was being listed on eBay and is currently going for $99,900. The bids end tomorrow (Tuesday). But in my opinion, the microphone has yet to be verified. There are no identifiable features on the eBay listing. There are other listings on eBay claiming to be the same exact microphone. How do we know it is legit? --Thank you for listening to 'Ahead of the Curve with Coco Mocoe'. You can find Coco on social media (@cocomococe). Tune in every Monday morning for trending pop culture news from a marketing perspective. For business inquiries or guest appearances, email [email protected] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

Listen to Nicky and Coco's new show 'Share Your Screen' on YouTube, Spotify or Apple Podcasts! Follow Nicky on TikTok @nicky.reardonIn this episode, we talk about the science behind fandoms. Refinery29 wrote a great article about this topic. We specifically focus on the fandoms around Doja Cat and Taylor Swift and their differing approach to handling that relationship. For business inquiries, email: [email protected] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

Just a few years ago, Barbie was seen as a polarizing and sometimes hated figure - as documented in the 2018 documentary "Tiny Shoulder". Fast forward to 2023, Barbie could be argued as one of the most universally loved brands in the lead up to the release of the movie starring Margot Robbie and Ryan Gosling. But how did Mattel do it? To understand the branding of Barbie, we must first dive into her history. Did you know that the founder of Barbie, Ruth Handler, created the doll because she felt like only giving young girls baby dolls indoctrinated them into motherhood? There is a great article about Ruth Handler, the mother of Barbie, on Tablet Magazine (read here) You can watch "Tiny Shoulders" on Hulu. This episode is a deep dive into Mattel and the polarizing history of Barbie in the lead up to the 2023 movie. The reason I do not spend much time discussing the Barbie movie is because I stand with the SAG-AFTRA & WGA strike. This is more about the brand behind the doll, Barbie, and is not to be mistaken as a promotional piece of content for the movie. For business inquiries, email: [email protected] can find Coco Mocoe on your favorite social platforms by searching @cocomocoe This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

Today's episode is on a guilty pleasure of mine, which is reality stars! Meet Courtney Bagby Lupilin (@courtneybagby), the founder of Little Red Management. She works as a talent manager to some of the biggest reality stars to come out of The Bachelor, Love is Blind, Teen Mom and more. Some topics we cover are: 1. How does she know what stars will have the biggest audience once a show ends 2. How do reality stars make money and stay in the limelight even after their season has come and gone3. She talks about a reality star who was fired from a network show then re-hired 4. We talk about what people do once their fame fades away 5. We talk about why so many reality stars are turning to podcasting 6. She talks about why some stars go broke and what they do afterwardsYou can find Courtney on TikTok (@courtneybagby) For business inquiries, email [email protected] Thank you for listening and rating my podcast! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

Mark Zuckerberg finally gets a win with Threads and Elon Musk does not appear to be happy. Plus, Threads seems to have changed the social media landscape over night. In a world where everyone is chasing short-form video, does this mark the move away from that? Sara McCord is a marketing and communications professional who I found on TikTok. She brought great thoughts to this discussion. You can find Sara McCord's blogpost on the topic here or find her on TikTok @SaraJMcCord -- Here is the article from NYT about the launch of Threads: https://www.nytimes.com/2023/07/06/technology/threads-downloads-twitter.htmlHere is the article from TechCrunch about how Twitter has managed since Elon Musk took over: https://techcrunch.com/2023/07/06/elon-musk-twitter-everything-you-need-to-know/ --For business inquiries, email: [email protected] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

When you are listening to this, I will be in Cannes Lion in the south of France. Thank you for all the opportunities you have afforded me as my audience. I have gone from an entry-level marketing employee to traveling the world to talk about marketing to some of the most brilliant people in the industry. Thank you, thank you, thank you. I hope I make you proud as my audience. [email protected] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

Are people growing tired of short-form videos, like TikToks and Reels? That is a loaded question with no right or wrong answer. But I do predict that we are about to see a resurgence of YouTubers and long-form media, like podcasting, as people seek out more substance than 10 second videos. Today I got to speak to Michael Lindsay and Matthew Schueller (@michaelandmatt) who grew their platform on YouTube and are now launching a podcast about their surrogacy and their fatherhood journey as a same-sex couple. You can listen to new episodes of 'Who's Your Daddy?' every Thursday! Mr. Beast talks about the resurgence of YouTube in his interview from the Colin & Samir podcast here. -- For business inquiries, email: [email protected] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

“The Idol” recently premiered on HBO Max featuring Lily Rose-Depp, The Weeknd, Jennie Kim and more. It is created by Sam Levinson who also created “Euphoria” and has been hit hard by critics, at one point having 10% on Rotten Tomatoes. I personally liked the first episode and I am interested to see more. Here is an article from Hollywood Reporter on Lily Rose-Depp's defense of the show. I talk to Jasmine Darya in this episode about the intersection of celebrities and fashion. And how the use fashion as a tool to elevate their image. We compare the old money approach of Sofia Richie vs the new age, somewhat exploitative approach of Lily Rose Depp on ‘The Idol’. Follow Jasmine on TikTok (@jasminedarya) — Thank you for reviewing the podcast! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

Today’s episode is with media & branding expert @culturework who I found after her coverage of the Tarte F1 trip debacle that took over the FYP recently. Here is an article by Refinery29 that summarizes what happened, for extra reference.Her insights were super valuable and I wanted to dive deeper with her to highlight the often unfair treatment of POC creators - not just by algorithms but by brands, as well. We also discuss the ‘Horses’ restaurant drama that started in West Hollywood and took over the internet. In this, we dive into the ethics of reporting on often gory crimes and where to draw the line when discussing true crime. Everything in this podcast is our opinion based on the public videos shared by the discussed party. Everything is alleged. You can find more about @CultureWork via her newsletter or TikTok.— For business inquiries and podcast sponsor requests, email [email protected] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

This was an episode for the history books! I found Alegría on TikTok when she posted a TikTok about Succession and the Kardashians. I had to have her on the podcast to pick her brain even further. Find Alegría on social: TikTok: @alegría.irl Instagram: @wawa.jpgIn this episode, we talk about: The Kardashians potentially modeling their new season on Hulu after Succession The idea of class and wealth in the U.K vs. the U.S. The representation of class systems in the Succession characters The idea of nepo-babies vs influencers The TikTok algorithm and how they randomize your virality so it feels like gambling How the cast of Succession reflects different members of the Kardashians Gen Alpha being the first generation to not know their own handwriting The idea that visuals are a new form of language on the internet The commodification of growing old For business inquiries or interview requests, email: [email protected] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

The long-awaited Vanderpump Rules finale to season 10 (episode 15) is here. This is bigger than a super bowl. Super bowls happen once a year. This 'Scandoval' was once-in-a-lifetime! We break down the episode scene by painful scene. And then we end the episode with a deep dive into the cast zodiac signs and what it could all potentially mean. For context, here are the cast zodiac signs from what I could find online: Virgo: Lisa Vanderpump, Lala Kent, Raquel Leviss Cancer: Ariana Maddix, Tom S*ndoval, Jax Taylor, Stassi Schroeder Aquarius: James Kennedy, Kristen Doute, Charli Capricorn: Katie Maloney, Ally Lewber Taurus: Scheana Shay Libra: Tom Schwartz Gemini: Andy Cohen No Leos, Aries or Scorpios on this cast You can listen to my deep-dive episode on the original Scandoval when it broke and why it took over the world from a media-perspective hereIf you like the podcast, you will love my socials: Instagram: @cocomocoeTikTok: @cocomocoeYouTube: Coco Mocoe For business inquiries and sponsorships, email: [email protected] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

Have you ever watched Shark Tank and wondered about the behind-the-scene details or what happens to the contestants after they strike a deal with a shark? Today's episode is with Shirah Benarde (@shirahbenarde). She and her brother founded the anti-roofie scrunchie brand, NightCapIt (@nightcapit). They had one of the fastest deals in Shark Tank history with Lori Griener. Here is the NightCap site if you want to purchase protection for your drinks! Here is a viral clip from their episode of Shark Tank!We talk about how she made $40k from TikTok alone in the 6 weeks leading up to their pitch on Shark Tank. We talk about her Gen-Z focused branding strategy (community over perfection) and how she grew her brand to almost 500k on TikTok at the time of posting this episode. And we talk about her plans to branch the company out in to the music and college space. This was such a fun interview and I hope you enjoy listening as much as I enjoyed chatting with Shirah! The book I referred to in the middle of the podcast is linked here. It has been almost a decade since I read the book so my recollection may have been fuzzy and I am not a mental health professional! I encourage you to read the book yourself to fact check me, as always! Tune into 'Ahead of the Curve with Coco Mocoe' for weekly episodes on pop culture, entertainment and marketing news.If you love the podcast, you will love my socials! @CocoMocoe on Instagram, TikTok and YouTube. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

In this episode, we delve into the 2023 Met Gala - the most highly anticipated fashion event of the year. Join us as we discuss the stunning red carpet looks, the most talked-about celebrity appearances, and the overarching cultural themes that defined the event. From the fashion-forward to the controversial, we break down every aspect of this unforgettable evening, providing insights and commentary that you won't want to miss. Tune in for a deep dive into the Met Gala 2023, and discover all the highlights and memorable moments from this iconic night in the fashion world.Here is an article from Vogue on all the Met Gala looksSome looks that stood out to me were from Kylie Jenner, Emma Chamberlain, Rihanna, Pedro Pascal and more! Not only do we talk about the theme, which was Karl Lagerfeld, but we also discuss what celebs did NOT attend - which can be just as telling. Thank you so much for listening to this episode and giving it a rating! We are climbing the Entertainment News & Pop Culture charts. THANK YOU!Let me know who you want me to interview in the future!Tune into 'Ahead of the Curve with Coco Mocoe' for weekly episodes on pop culture, entertainment and marketing news.If you love the podcast, you will love my socials! @CocoMocoe on Instagram, TikTok and YouTube. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

Today's episode pulls back the curtain of Hollywood with Carolina Reynoso (@caroreyrey). Her and I met at our day job (BuzzFeed) and she has since gone on to film viral videos on red carpets like the Oscar's, meet Steven Spielberg, attend every exciting red carpet in the past year and much more. We talk about how she got her foot in the door to the industry. How she started out by working with celebrities like Zendaya and Justin Bieber. And her passion, which is Latinx representation in media. Here is an article by Axios about the Latinx moviegoer population vs Latinx representation in media: https://www.axios.com/2022/03/31/latinos-hollywood-representation-moviesFollow Carolina Reynoso (@caroreyrey) on social media here: Instagram TikTok Watch her on the PeroLike YouTube channel here: https://www.youtube.com/@PeroLike --If you love the podcast, you will love my socials! Search 'Coco Mocoe' on your favorite apps to find me and connect. Instagram: @cocomocoeTikTok: @cocomocoeYouTube: Coco MocoeLinkedIn: Coco Mocoe For business inquiries, email: [email protected] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

Coachella 2023 was one of the most dramatic years the festival has ever seen, in the worst way possible. And this time it wasn't the influencers who got the most hate; but surprisingly, one of the most anticipated headliners in Coachella history. In this episode, we talk about Frank Ocean's disappointing performance (or lack thereof) as the Sunday headliner. What exactly went wrong and the advice I would give him on repairing his image from a marketing standpoint. Is Frank Ocean an example of the "rubber band" theory in marketing going too far? Variety magazine wrote an in-depth article about what went wrong with Frank Ocean's Coachella performance, which you can find ⁠here⁠. Let me know what you think of this episode in the comments of my recent TikTok about this whole debacle! If you like the podcast, you will love my socials! TikTok: @cocomocoeYouTube: Coco MocoeInstagram: @cocomocoe LinkedIn: Coco Mocoe This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

In this episode, we take a deep dive into the highly anticipated finale of Love is Blind season 4, where the contestants reveal their final decisions on whether to stay engaged or walk away. Join us as we analyze the most dramatic moments, heartbreaking breakups, and heartwarming love stories that unfolded throughout the season. From dissecting the couples' final vows to uncovering behind-the-scenes secrets, we recap everything you need to know about this epic finale. Tune in to discover our predictions for which couples will make it, which ones won't, and the reasons behind their decisions. Don't miss out on this exclusive breakdown of Love is Blind season 4!The couples who are featured in the wedding finale are: 1. Chelsea and Kwame 2. Micah and Paul3. Tiffany and Brett4. Bliss and Zack Follow Grace Report on YouTube, TikTok and Instagram for more reality TV recaps and deep dives.Thank you so much for listening to this episode and giving it a rating! That helps me so much as my podcast grows.Let me know who you want me to interview in the future!Tune into 'Ahead of the Curve with Coco Mocoe' for weekly episodes on pop culture, entertainment and marketing news.If you love the podcast, you will love my socials! @CocoMocoe on Instagram, TikTok and YouTube. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

Today's episode is with one of TikTok's favorite vloggers, Timm Chiusano (@timmchiusano). He has been compared to one of the greatest vloggers and storytellers of all time, Casey Neistat. We talk about his rise on the app, his background working in media and winning an Emmy while he was at ESPN, his process for creating his most viral vlogs, his thoughts on the future of influencer brand collabs and more. My favorite thing about Timm is his ability to remain curious. So often, people think they must have a video planned out or educate in every second in order to provide value. But Timm's videos act as a reminder that sometimes people just want companionship and don't go on social media to be lectured at. Usually, that is what they are escaping by opening their phones. Thank you so much for listening to this episode and giving it a rating! That helps me so much as my podcast grows. Let me know who you want me to interview in the future! Tune into 'Ahead of the Curve with Coco Mocoe' for weekly episodes on pop culture, entertainment and marketing news.If you love the podcast, you will love my socials! @CocoMocoe on Instagram, TikTok and YouTube. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

Today we sit down with a 10-year veteran creator, JZ Eats. I wanted to chat with her because she represents the one niche of creator that is one of the most lucrative niches on the internet - even the biggest celebrities, like Selena Gomez and Paris Hilton, have dipped their toes in. And that would be food creators! Whether it is on Instagram, TikTok, YouTube or Pinterest - they remain some of the highest paid and highest engaged niche out of all creator-types. We dissect why that is in this episode.Hear her advice and story on the podcast today. More recipes on the JZ Eats website: https://jz-eats.com/ The recipe she suggested:Lemon Orzo Salad With Garlic Butter Shrimp - JZ EatsFollow her on Instagram and TikTok (@JZEats) -- Tune into 'Ahead of the Curve' for weekly episodes on pop culture, entertainment and marketing news.If you love the podcast, you will love my socials! @CocoMocoe on Instagram, TikTok and YouTube. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

Gwyneth Paltrow has become the most famous "almond mom" with her brand 'Goop' and her odd eating habits. But when it seemed like tides were turning against her, she began a trial for a ski accident in Utah. The trial has made her more relatable than ever, and seemingly by "accident". For more information on the trial, you can read this BuzzFeedNews article here.Shannon (aka FluentlyForward) and I talk about the dichotomy of Gwyneth Paltrow. What we can learn from a celebrity who doesn't try to be 'relatable' but rather leans into how out of touch she is. We also talk about this marketing approach in relation to other trending celebrities like Selena Gomez, Hailey Bieber, Ellen DeGeneres and more. Everything is our opinions and all alleged.--If you want more from FluentlyForward, you can find her podcast landing page here. Instagram: @FluentlyForward-- If you like the podcast, you will love my socials: TikTok @CocoMocoeInstagram @CocoMocoeYouTube @[email protected] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

Hi guys, Coco Mocoe here. Today's episode is all about the potential TikTok ban in the U.S. and the different ways this scenario could play out if it comes to fruition. For more context on the TikTok ban, read this CNBC article: https://www.cbsnews.com/news/tiktok-ban-whats-next-company-purchase/ Here is an up-to-date article about the TikTok CEO testifying before congress: https://www.cnn.com/2023/03/23/tech/tiktok-ceo-hearing/index.htmlSome topics covered in this episode: Why the TikTok ban might be xenophobic Why the TikTok ban could officially mark the end of Instagram, Facebook and Meta, as well Is history repeating itself like how Vine ended then we saw some creators jump to YouTube What platform could replace TikTok in it's absense? What creators will come out on top if the ban goes through? How can you best prepare and adapt? Let me know your thoughts on the TikTok ban on my recent TikTok about the topic. My goal is to prepare for the worst but hope for the best. New episodes every Monday morning. If you like my podcast, you will love my socials: Instagram: @cocomocoeTikTok: @cocomocoeYouTube: @coco mocoe This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

In today's episode, we talk to Madi B Webb about how a job at a record label turned into a huge following on TikTok of over 2 million followers and counting. We dive into: 1. The future of influencers as the face of fashion campaigns, like Alix Earle's campaign with Juicy Couture and Ken Eurich's campaign with Louis Vuitton. 2. How to be unapologetic when creating content online3. Her background at a record label and paying influencers to post trending music 4. The filming of her current reality show ...and much more!You can follow Madi B Webb here: Instagram: @madibwebbTikTok: @madibwebbThank you for rating the podcast wherever you listen!Tune into 'Ahead of the Curve' for weekly episodes on pop culture, entertainment and marketing news.If you love the podcast, you will love my socials! @CocoMocoe on Instagram, TikTok and YouTube.Instagram: @cocomocoeTikTok: @cocomocoeYouTube: @cocomocoe This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

Today's guest is a special friend and famed pilates instructor on TikTok, Wellness By Norah (@wellnessbynorah). We talk about how a 30-day challenge recently blew up her account and even got love from Billie Eilish. She has a background in marketing and we found some gems in her specific strategies that anyone can use, regardless of your niche. If you want to subscribe to her playbook pilates classes, you can do that here: https://my.playbookapp.io/norah-myers/checkout If you like my podcast, you'll love my socials: TikTok: @cocomocoeInstagram: @cocomocoeYouTube: @cocomocoe This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

Hi guys! Today's episode is about two topics that are hitting close to home. The Vanderpump Rules cast drama with Tom Sandoval, Ariana Madix and Raquel Leviss. I wanted to play hypothetical and give my advice on the few ways that they can save their reputations, even though it would be a tough one. Plus, my perspective on why this cheating scandal rocked the world in a way that we don't even see with professional musicians, athletes, etc... There is one common denominator with Tom Sandoval and Ned Fulmer from Try Guys. Plus, I want to talk about the stray bullets I got on TikTok recently. A few TikTokers, who I have watched and enjoyed, decided to put me and a few others down to make a point about why views are so important on TikTok. I have worked on this app for years and I know that views come in hills and valleys -- and that's okay! But what is not okay is looking at your followers like currency and putting people down to sell a course. Putting down other creators who are open enough to put their ideas out there should never be a means to an end. As a creator, I am vulnerable enough to put my thoughts and ideas out there -- even when they aren't getting millions of views. And that is okay! We have to give our favorite creators grace to try new things, to grow and to fail in the process -- or else their viral content will be stale in 6 months. If you like my podcast, you will love my socials: Instagram: @cocomocoeTikTok: @cocomocoeYouTube: Coco Mocoe This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

Have you ever wondered how people get started, and excel, in the entertainment and media industry? It sometimes can seem like the hardest industry to crack without prior experience or connections. Well, today we talk to former VICE & MSNBC journalist and founder of Juniper Media, Madeline Moitozo, on her unconventional path into the industry. From allowing herself to be an intern again at 28 to running campaigns for the biggest companies in the world -- Madeline shares it all. We talk about imposter syndrome, what she looks for when hiring new people for her media company, favorite campaigns she has worked on, and more. You can find out more about Madeline Moitozo and Juniper Media here: @msmoitozo on Instagram@juniper__media on InstagramTune into 'Ahead of the Curve with Coco Mocoe' for weekly episodes on pop culture, entertainment and marketing news.If you love the podcast, you will love my socials! @CocoMocoe on Instagram, TikTok and YouTube. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

You may have seen the viral TikTok of @shelbjeanne's boss calling her while she is skiing. Not only did the video get 11 million views but it also led to TikTok viewers selling out the sunglasses she was wearing from her small business and then some. We talk about what it is like to be a small business owner on TikTok while working part-time, how a breakup led to this moment, her drive to create a community for women in action sports with her brand and what it means to be a part of the 'secret ninja society'. You can find her sunglasses here: secretninjasociety.comShelby Jeanne on TikTok: @shelbjeanneShelby Jeanne on IG: @shelbjeanneTune into 'Ahead of the Curve with Coco Mocoe' for weekly episodes on pop culture, entertainment and marketing news.If you love the podcast, you will love my socials! @CocoMocoe on Instagram, TikTok and YouTube. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

Selena Gomez deletes social media after "feud" with Kylie Jenner and Hailey Bieber on TikTok. When does stan culture take drama and blow it out of proportion? What about TikTok, compared to other platforms, makes the drama even worse because of the nature of the algorithm? Let's talk about it from a media literacy lens and what it means for women in media. Here is a summary of the history behind the Selena Gomez and Hailey Bieber drama for anyone who is just as confused as I am: https://www.complex.com/pop-culture/selena-gomez-hailey-bieber-reignited-tiktok-feud-explained Tune into 'Ahead of the Curve' for weekly episodes on pop culture, entertainment and marketing news.If you love the podcast, you will love my socials! @CocoMocoe on Instagram, TikTok and YouTube.Instagram: @cocomocoeTikTok: @cocomocoeYouTube: @cocomocoe This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

Thank you for rating the podcast wherever you listen! Welcome our first guest, CreepTime, to the "Ahead of the Curve Podcast". We talk about breaking out of a niche, paranormal stories, the ethics of true crime on social media (like with the Moscow, Idaho case) and what it was like for @creeptime to grow to 1.6 million followers while working full-time. Where you can follow CreepTime: Podcast (CreepTime the Podcast) TikTok (@creeptime) Instagram (@sylasdean) YouTube (CreepTime) This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

On todays episode, we take on a bit of a deeper topic than the usual pop culture and marketing. We talk about the potential trauma of going viral online. From the privacy that can be lost when you are the victim of a horrendous crime to the online harassment that people face when people see your videos. It seems no one is safe. I still believe the internet is 90% good and can change your life for the better. But I also think it is my responsibility to warn others of the down side. Some cases that seemed to have trickled into exploitation, when it comes to the harm of true crime, are the "Idaho Four" and Gabby Petito. At what point does overconsumption of a case no longer help in raising awareness but rather becomes re-traumatizating for anyone close to the victims? Another extension of the harm of the internet was the New Jersey teen who committed suicide after being bullied online for a video of her getting hurt by fellow classmates. Suicides in U.S. for people aged 13-24 increased by 7% in 2021 (Center for Disease Control and Prevention). How much of the internet plays a role in that? Thank you so much for listening! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

How did a show, that was once on top of the world, crumble so fast? Netflix's hit show "Cheer" featured a competitive collegiate team out of Navarro, Texas. The cast won over millions of hearts. Jerry Harris was a rep for the "Ellen Degeneres Show" at red carpets and the cast had accumulated millions of followers online. But did Netflix bite off more than they could chew when airing the show? And where do they go from here? As of recently, La'Darius Marshall has called out Gabi Butler for black face and other things. And her response is a lesson in what *not* to do during a P.R. crisis. Where do they go from here? Will the lucrative "Cheer" franchise continue on Netflix or is the show officially cursed? This is for educational purposes only! No being mean or dog-piling. When talking about the people and organizations involved in the story this week, it is all my opinions and alleged.Tune into 'Ahead of the Curve' with Coco Mocoe for weekly episodes on pop culture, entertainment and marketing news.If you love the podcast, you will love my socials! Instagram: @cocomocoe TikTok: @cocomocoe YouTube: @cocomocoe This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

Did Mikayla Nogueira use false lashes when promoting the new L'Oreal mascara? If so, it's not looking good and the beauty community is mad.Here is what I think she should do next from a marketing and media standpoint. What do you think? This is for educational purposes only! No being mean or dog-piling. When talking about Mikayla Nogueira, it is all my opinions and alleged. Tune into 'Ahead of the Curve' for weekly episodes on pop culture, entertainment and marketing news.If you love the podcast, you will love my socials! @CocoMocoe on Instagram, TikTok and YouTube. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

Tarte sent big influencers, like Alix Earle, on a trip to Dubai this week and TikTok was confused. Why do beauty brands send influencers on big trips when launching a product? There is a genius marketing strategy behind the chaos. The viral TikTok that sparked the discussion from Jack Mac Barstool: https://www.tiktok.com/@jackmacbarstool/video/7190226153909521710Tune into 'Ahead of the Curve' for weekly episodes on pop culture, entertainment and marketing news.If you love the podcast, you will love my socials! @CocoMocoe on Instagram, TikTok and YouTube. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com