The Tarte Trip: Why do brands send influencers on expensive brand trips? Breaking down the drama & marketing strategy
Ahead of the Curve with Coco Mocoe
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Show Notes
Tarte sent big influencers, like Alix Earle, on a trip to Dubai this week and TikTok was confused. Why do beauty brands send influencers on big trips when launching a product? There is a genius marketing strategy behind the chaos.
The viral TikTok that sparked the discussion from Jack Mac Barstool: https://www.tiktok.com/@jackmacbarstool/video/7190226153909521710
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