Ahead of the Curve with Coco Mocoe

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comSubscribe to my best-selling Substack to unlock extended episode of the podcast: cocomocoe.substack.comIf you want to donate or volunteer in LA, check the @mutualaidLA instagram stories for hourly updates on what help is needed through out the city.DONATION LINKS:* The Lyles: Official GoFundMe* The Allisons: Official GoFundMe* Santiago: Official GoFundMeNEED DONATIONS DELIVERED TO YOU? FILL OUT THIS FORM (click here)Read my Substack article about the great migration out of LA that is just beginning (click here)Thank you everyone for your patience while I got this episode up a day late. I will keep you all updated on the on-going crisis and how to help or get help. Thank you. LA feels the love from all over the world ❤️“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.Thank you for reviewing the podcast on Spotify and Apple Podcasts!Follow Coco Mocoe on TikTok, Instagram and YouTube!* IG: @cocomocoe* TT: @cocomocoe* YT: coco mocoeEmail: [email protected]

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comBecome a member of the best-selling Substack to unlock the second half of the episode: cocomocoe.substack.comI recently asked the coconuts in the Substack chat about the art of controlled controversy. I was going to script out an episode about times celebrities were able to drum up controversy on purpose without getting too much backlash from their core audience. But after watching the explosion of the “It Ends With Us” legal drama between Blake Lively and Justin Baldoni, I decided to dedicate the episode to accidental controversy.Why are some artists able to maneuver through controversy unscathed, like Sabrina Carpenter, while other artists seem to struggle to ever bounce back, like Katy Perry?“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.Thank you for reviewing the podcast on Spotify and Apple Podcasts! ⭐️ Follow Coco Mocoe on TikTok, Instagram and YouTube!* IG: @cocomocoe* TT: @cocomocoe* YT: coco mocoeEmail: [email protected]

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comBecome a member of the best-selling Substack to unlock the extended version of every episode: cocomocoe.substack.comDisclaimer: Everything in this episode is alleged and is based on my own opinion. I always encourage you to do your own research and come to your own conclusions. You can read the 52-page filing for free here.After the Blake Lively filing broke major headlines last week, Justin Baldoni was hit with a second lawsuit, this time from his former publicist, Stephanie Jones.Stephanie Jones, who owns Joneswork, claims that a junior employee, Jennifer Abel, went rogue and ran the alleged smear campaign against Blake Lively without her knowledge or consent. Not only that, but she claims to have evidence that Abel and Melissa Nathan planned to pin the smear campaign on Jones and use the bad press to poach more of her clients, including Baldoni, to their competing PR agencies.All of this happened in the days leading up to the “It Ends With Us” movie premiere in August of 2024 and Jones includes dozens of texts and emails to back up her claims.In today’s episode of “Ahead of the Curve with Coco Mocoe”, we will be diving into the second lawsuit filed against Baldoni and his PR team, we will discuss what this reveals about the underbelly of Hollywood P.R., what the accused might do next to fight back and the disturbing link between crisis comms manager, Melissa Nathan, and her journalist sister, Sara Nathan.Thank you for being a coconut and making my Substack a best-seller! You can unlock the extended episodes of the podcast by becoming a member at: cocomocoe.substack.comREFERENCE LINKS:* AOTC: Blake Lively’s Evidence Justin Baldoni Ruined Her Reputation* Daily Mail: Justin Baldoni Prepares Counter-Suit* NYT: “We Can Bury Anyone” Inside a Hollywood Smear Campaign* Business Insider: “Who’s Afraid of Stephanie Jones?”“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.Thank you for reviewing the podcast on Spotify and Apple Podcasts! ⭐️Follow Coco Mocoe on TikTok, Instagram and YouTube!* IG: @cocomocoe* TT: @cocomocoe* YT: coco mocoeEmail: [email protected]'S GET TO 500 REVIEWS ON SPOTIFY! ⭐️ ❤️ 🥥

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comEverything in this video and article is based on opinion and everything is alleged. I am not a journalist or lawyer. I always encourage you to do your own research and come to your own conclusions.On December 21st, 2024 the New York Times published an expose article, detailing the online retaliation Blake Lively faced after raising concerns about on-set misconduct that she and others allegedly faced at the hands of co-star and producer, Justin Baldoni, along with his business partner and co-producer, Jamey Heath.News broke that Lively was filing a 70-page complaint (a prerequisite to a lawsuit) which detailed her team’s findings of a sinister smear campaign at the hands of publicists and social contractors hired by Justin Baldoni and his production company, Wayfarer Studios.I highlighted and annotated the 70-page court filing, which you can read for free on my Substack here.Today’s episode of “Ahead of the Curve with Coco Mocoe” will be a complete breakdown of the court filing along with my own thoughts and theories as someone who works in marketing and PR.TOPICS DISCUSSED:Blake Lively vs. Justin Baldoni Introduction - 0:00Going through the 70-page lawsuit filing - 8:26“The Protections for Return to Production” Letter from Blake Lively to Wayfairer in January 2023 - 11:21Billionaire Steve Sarowitz who BL names in the lawsuit - 17:36What is astroturfing - 18:50Justin Baldoni’s PR Team Outlines Plan in Texts - 20:26How Ryan Reynolds blocking Justin Baldoni was the catalyst - 22:00Melissa Nathan’s TAG PR team proposal - 22:57Text screenshots - 24:50Baldoni sends Twitter thread about Hailey Bieber “mean girl” accusations - 26:39The mysterious Texas contractor - 27:29More screenshots - 30:30The journalist publishing stories was the sister of the publicist hired by Baldoni - 32:10More details of the inappropriate behavior on set - 33:55How Blake Lively was set up in the press - 48:15More screenshots of messages - 50:37The retaliatory plan in lead up to movie release - 52:29Lawsuit mention of Taylor Swift and her fans - 55:10Manipulating of journalists and the press - 56:00Saying goodbye to free listeners - 59:01*EXTENDED EPISODE ON SUBSTACK:Them talking about suppressing videos that reflect badly on JB in the FYP - 1:00:00Other women had filed HR complaints against JB - 1:03:27More journalist manipulation - 1:04:31Acknowledging BL silence - 1:05:19The timing - 1:07:53Putting on our Molly McPherson PR hats - 1:11:05The Taylor Swift vs. Scooter Braun connection - 1:15:30TAG Management PR patterns? - 01:17:09JB Publicist Speaks Out - 01:19:00Concluding Thoughts - 1:25:33Become a paying member of the best-selling Substack to unlock the extended episodes of the podcast: cocomocoe.substack.comREFERENCE LINKS:Free break down of the lawsuit on Substack: https://cocomocoe.substack.com/p/blake-lively-vs-justin-baldoni-iMy Amazon Storefront for Creators: https://amzn.to/3ltAuqsBaldoni’s publicist responds: https://www.deuxmoi.world/latest/publicist-jennifer-abel-allegedly-breaks-silence-on-explosive-text-messages-in-baldoni-lawsuitistMy last podcast on “It Ends With Us” movie: https://cocomocoe.substack.com/p/it-ends-with-us-pr-fiasco-or-genius?utm_source=publication-search“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.Thank you for reviewing the podcast on Spotify and Apple Podcasts!Follow Coco Mocoe on TikTok, Instagram and YouTube!* IG: @cocomocoe* TT: @cocomocoe* YT: coco mocoeEmail: [email protected]

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comBecome a member of the best-selling Substack to unlock the extended version of every episode: cocomocoe.substack.comTwo weeks ago, I posted an episode of “Ahead of the Curve with Coco Mocoe” that was titled: “Stop trying to be a TikToker”. This episode was about my disenchantment with TikTok after attending their Creativity Summit in Los Angeles. It was so condescending and low-effort. You can listen to the episode on Substack here. I had no idea when I posted that video that the ban was closer to a decision that ever before. A week later, a D.C. Appeals Court ruled against TikTok in delaying the ban that is set for January 19th, 2025. You can read more about the ban here. In today’s episode of “Ahead of the Curve with Coco Mocoe”, we will be talking about why this is the worst possible news for TikTok. Even if the ban gets delayed, the magic of the FYP seems forever lost. Creators are jumping ship as it slowly sinks. TOPICS DISCUSSED: * Intro - 0:00* Previous Episode: “Stop trying to be a tiktoker” - 6:30* The magic of the FYP algorithm is gone - 11:00* Why brands are pulling out of brand deals on TikTok - 16:08* The TikTok Ban Vs. the Death of Vine - 17:30* Steps to save your TikTok audience - 18:28* Why TikTok became popular in the first place - 22:29* How to find what makes you unique - 25:00* What type of creator thrives on each platform - 28:08* Why the magic of the TikTok FYP is officially gone - 32:30* What TikTok should’ve done differently - 35:30BEGINNING OF PAID PORTION: * What platform will replace TikTok - 42:52** What do all big platforms have in common - 44:18* Why Lemon8 and Clapper will never replace TikTok - 47:20* The Rise of “Ghost Metrics” - 52:00Become a paying member of the best-selling Substack to unlock the extended episodes of the podcast: cocomocoe.substack.comREFERENCE LINKS:* Join my best-selling Susbtack to unlock the extended episodes: cocomocoe.substack.com* My Amazon Storefront for Creators: https://amzn.to/3ltAuqs* “Is it cake?” YouTube Short * Franchesca Ramsey: TikTok Ban Vs. Death of Vine“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.Thank you for reviewing the podcast on Spotify and Apple Podcasts!Follow Coco Mocoe on TikTok, Instagram and YouTube!* IG: @cocomocoe* TT: @cocomocoe* YT: coco mocoeEmail: [email protected]

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comBecome a member of the best-selling Substack to unlock the extended version of every episode: cocomocoe.substack.comI was driving through Los Angeles the other day and noticed an uptick in WayMos. Those are the driverless cars that originated in San Francisco. As I realized this meant that Uber and Lyft drivers could eventually get replaced by robocars, it made me wonder:What other jobs are at risk of being replaced by robots or CGI?Then the fear donned on me: influencers. We could potentially see a world in the next 10-15 years where our comfort creators are not actual humans but rather made up of Sim-like avatars. These “generated influencers”, as I am calling it, have no racist Tweets to be unearthed, they won’t call out for sick days or face creative burn out. But most importantly, they won’t ask for any money.We already saw the rise of CGI-creators the last 10-years with influencers like Lil Miquela growing to 2.5 million followers on IG. Spotify Wrapped launched an AI podcast episode that recaps listeners music habits through out the past year. Boston Dynamic robo-dogs walked the runway alongside models at a 2023 Coperni fashion show.Does the rise of A.I. and robotics for art foreshadow the end of human influencers, models and podcasters?TOPICS DISCUSSED:0:00 - The rise of robots as social status (Alexander McQueen 1999 show)2:00 - The first CGI Influencer: Lil Miquela6:30 - TikTok Ban + Housekeeping7:39 - Why I have never run an ad on this podcast9:50 - What I mean by “generated influencers”11:10 - Future technology influences in media (Zenon, Back to the Future, The Jetsons)13:00 - Robots don’t understand consequences16:13 - The Kardashians and the Tesla Robots (Kim Kardashian x Elon Musk)18:50 - Cyborg Fashion Trends22:04 - The rise of “fake” influencers23:58 - Why audiences don’t actually want “authenticity”26:06 - The risk of working with influencers28:15 - Why you shouldn’t feel bad for charging for a brand deal29:15 - The reason brands will lean into generated creators33:15 - Spotify using AI hosts for the wrapped podcast *38:50 - Why flaws will become much more lucrative40:18 - The commodification of “authenticity”43:28 - Why live streaming will be hard for generated influencers44:11 - The two things audiences will never stop cravingBecome a paying member of the best-selling Substack to unlock the extended episodes of the podcast: cocomocoe.substack.comREFERENCE LINKS:* Join my best-selling Susbtack to unlock the extended episodes: cocomocoe.substack.com* My Amazon Storefront for Creators: https://amzn.to/3ltAuqs“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.Thank you for reviewing the podcast on Spotify and Apple Podcasts!Follow Coco Mocoe on TikTok, Instagram and YouTube!* IG: @cocomocoe* TT: @cocomocoe* YT: coco mocoeEmail: [email protected]

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comBecome a member of the best-selling Substack to unlock the extended version of every episode: cocomocoe.substack.comI went to the TikTok Creativity Summit last week and left disappointed. As someone who championed the platform since you could only upload 15-second videos in 2019, I have seen it’s meteoric rise. I loved that TikTok was a disruptor and completely changed the way platforms source content and made it easy for anyone to become a creator.But the magic of TikTok’s discoverability became it’s achilles heel, as well. The FYP does not prioritize showing users content from their favorite creators. But rather places emphasis on showing hundreds of new creators to users, every day. While this is great for initial exposure, it means that over time the platform’s creators are abandoning the platform because they know it is not meant for longevity.In today’s episode of “Ahead of the Curve with Coco Mocoe” podcast, I am going to be diving into my thoughts on the grim future of TikTok. Is it even worth it to try and be a TikToker anymore? With a looming TikTok ban and an algorithm that prioritizes off-putting TikTok Lives & concerning TikTok Shop items, has TikTok lost the plot? I wrote more about this in Friday’s trend report on Substack, which you can read here.TOPICS DISCUSSED:0:00 - Introduction8:43 - Substack Chat Responses to “Is TikTok Dying?”12:00 - Where did TikTok’s algorithm go wrong? 15:15 - Creators are frustrated with TikTok 16:53 - Brittany Brooks’s Rise and Separation from TikTok 18:30 - How the potential bans are affecting TikTok 20:12 - “TikTok became boring to me” 23:36 - TikTok’s fatal flaw: Short form videos24:27 - Why big creators are no longer reliant on TikTok 29:15 - How TikTok can course correct 33:33 - What other platforms should you prioritize as a creator or brand in 202534:30 - The 5-Year Cycle in Marketing 40:00 - What new platform might “replace” TikTok 42:49 - The three features you should use to grow on TikTok in 2025 50:31 - How to make content that is bigger than any platform or trend Become a paying member of the best-selling Substack to unlock the extended episodes of the podcast: cocomocoe.substack.comREFERENCE LINKS:* Join my best-selling Susbtack to unlock the extended episodes: cocomocoe.substack.com * My Amazon Storefront for Creators: https://amzn.to/3ltAuqs * “The death of the follower” SXSW Talk: * “This is your sign to start a podcast” episode: https://cocomocoe.substack.com/p/this-is-your-sign-to-start-that-podcast --“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.Thank you for reviewing the podcast on Spotify and Apple Podcasts!Follow Coco Mocoe on TikTok, Instagram and YouTube!* IG: @cocomocoe* TT: @cocomocoe* YT: coco mocoeEmail: [email protected]

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comThank you for making me a Substack best-seller! To become a paying coconut and unlock extended episodes of every podcast episode, go to cocomocoe.substack.com 🥥In today’s episode of the “Ahead of the Curve with Coco Mocoe” podcast, we will be talking about how to start a podcast in 2025. And more specifically, why you should be uploading your long-form videos to Spotify as they aim to compete with YouTube in 2025.TOPICS & TIME STAMPS:Introduction - 0:00 The current creativity crisis (i.e. Mr. Beast) - 1:20 Spotify’s new video feature for creators - 4:45 Why you should use new features to grow on platforms - 6:15 Spotify’s new monetization model for video creators - 8:00 Why artists won’t get paid as much as podcasters on Spotify - 10:55 Why podcasts are so influential - 12:50 Why audio isn’t enough for a podcast anymore - 15:30 The camera, mic and lighting I use to record a podcast - 16:00 Why you should turn all your YouTube videos into a podcast - 20:28 The comeback of vlogs and lifestyle creators - 21:54 What I use to edit podcasts (CapCut for desktop) - 22:15 How to film in a podcast studio (PeerSpace) - 24:05 How to get an RSS Feed for a podcast - 25:25 How to record virtual interviews using Riverside.fm - 27:46 How to find your viral format for a podcast - 30:30 *The importance of contrast - 34:00 The importance of a consistent setting - 38:30“In order to be interesting, you have to have interests” - 41:15 This is your sign to start a podcast in 2025 - 50:00 REFERENCE LINKS: How to start a podcast & upload clips to Spotify: creators.spotify.com AOTC: “The Empty Marketing of the Kamala Harris Campaign”: https://cocomocoe.substack.com/p/maybe-social-media-doesnt-matter My Amazon Storefront for Creators: https://amzn.to/3ltAuqs “Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.Thank you for reviewing the podcast on Spotify and Apple Podcasts! 🌟 Follow Coco Mocoe on TikTok, Instagram and YouTube!* IG: @cocomocoe* TT: @cocomocoe* YT: coco mocoeEmail: [email protected]

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comAs someone who has dedicated their whole professional career to marketing and understanding the power of the internet, I had a huge reckoning last week when I watched one of the best run marketing campaigns, Kamala HQ, not end up moving the needle at all when it came to voting for a President.Not only did Kamala Harris lose the electoral college, but for the first time in Donald Trump’s three elections, he won the popular vote, as well. Kamala Harris put tons of effort into her marketing and her “Kamala HQ” TikTok account gained over 5 million followers in less than 3 months. She broke the internet with phrases like “You think you just fell out of a coconut tree?” and Charli XCX tweeting that “kamala is brat”.It seems maybe the lesson here is that Kamala Harris focused on short-form marketing while Donald Trump focused on long-form marketing. He appeared on dozens of podcasts, some that lasted over 3 hours, while Harris went viral using trending sounds on TikTok and posting YouTube Shorts with Jennifer Lopez.In today’s episode of “Ahead of the Curve with Coco Mocoe”, we will be talking about the brilliant marketing campaign ran by Kamala Harris that did not end up helping her win the election, at all.Topics + Time Stamps:* The Power of Speech & Marketing - 0:00 * Why Americans love an “underdog” - 5:10 * Why celebrity endorsements from Taylor Swift, Beyonce, etc didn’t move the needle - 13:00 * Why Trump embraced podcasts - 16:57* Why the right side is better at gaining popular podcasts and influencers as talking heads - 24:58* Why the top podcasts in the US are right wing - 27:30 * Why the left side pushes out influencers - 31:30* The political paradox that influencers like Drew Afualo and Brittany Broski have faced - 33:22* Why America was put off by Kamala HQ being run like a fan account - 44:00 The extended episode begins at 24:58 and is only for paying members of the Substack. You can become a member for $9-a-month at cocomocoe.substack.comReference Links:* Colin & Samir: “How YouTube Podcasts Predicted the 2024 Election”* Kamala HQ on TikTok* Donald Trump on Joe RoganAbout the Podcast:“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.Thank you for reviewing the podcast on Spotify and Apple Podcasts!Follow Coco Mocoe on TikTok, Instagram and YouTube!* IG: @cocomocoe* TT: @cocomocoe* YT: coco mocoeEmail: [email protected]

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIn today’s episode of “Ahead of the Curve with Coco Mocoe”, we will be talking about the “Halloween Costume Theory” in branding. Artists like Sabrina Carpenter, Charli XCX and Chappell Roan have been putting out music for 10+ years. So what changed in 2024 that sky rocketed them to household name fame? There are of course many factors like talent, skill and determination. But because this is a marketing podcast, we will be discussing the “halloween costume theory” and how it is used to sky rocket someone to massive fame.At the end of this podcast, I will be analyzing the new “Anora” film by Sean Baker, starring Mikey Madison. It currently has a 98% on Rotten Tomatoes and is one of the best films I have seen all year.Thank you for making the Substack a best-seller! Join the community to unlock extended episodes of the podcast at cocomocoe.substack.comTime Stamps:0:00 - What is the halloween costume theory? Examples of the Costume Theory: 8:26 - Jojo Siwa 12:03 - Addison Rae 13:36 - Marilyn Monroe 14:00 - Judy Garland from “Wizard of Oz”14:42 - Millie Bobby Brown in “Stranger Things”17:34 - Sabrina Carpenter19:49 - Tate McRae 20:45 - Miley Cyrus 22:10 - Chappell RoanExtended Episode:26:18 - Analyzing “Anora”“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.Thank you for reviewing the podcast on Spotify and Apple Podcasts!Follow Coco Mocoe on TikTok, Instagram and YouTube!* IG: @cocomocoe* TT: @cocomocoe* YT: coco mocoeEmail: [email protected]

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comToday’s episode of “Ahead of the Curve with Coco Mocoe” is all about the three stages of fame online: trial & error, repetition then social proof. Most creators never make it to the last stage of “social proof”. But what is it and how did Addison Rae, specifically, use the concept of “social proof” to break out of the social media algorithms and become the next music industry darling and collaborate with artists like Charli XCX?Addison Rae's new song “Aquamarine” even got a shout out from Ariana Grande on her Instagram stories this past weekend! Watch the music video below:https://youtu.be/Qt6YiVZLhG0We will also be discussing other creators that have used social proof to their advantage; such as, Emma Chamberlain, Victoria Paris and more.To unlock the extended version of the podcast, you can join the Substack at cocomocoe.substack.com 🧡“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.Thank you for reviewing the podcast on Spotify and Apple Podcasts!Follow Coco Mocoe on TikTok, Instagram and YouTube!* IG: @cocomocoe* TT: @cocomocoe* YT: coco mocoeFollow the "Middle Row" playlist on Spotify to hear new music before it goes mainstream: https://open.spotify.com/playlist/19x3n1ZRyN4eeikwSy8sL9Email: [email protected]

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIn today’s episode of “Ahead of the Curve with Coco Mocoe”, we will be discussing the 2024 Victoria’s Secret Fashion Show that has the internet divided. What can we learn from looking at VSFS as a case study for how to evolve with a changing audience without having a branding identity crisis?You can watch the video version of the podcast for free, exclusively on Substack. Become a paying member to unlock all extended versions of the “Ahead of the Curve” podcast: cocomocoe.substack.com/podcastREFERENCE LINKS:* Victoria’s Secret Fashion Show 2024 on YouTube* StreamCharts: VSFS Breaks YouTube Record for 2024* Affiliate Link: “Find Your Why” Book on Amazon“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.Thank you for reviewing the podcast on Spotify and Apple Podcasts!Follow Coco Mocoe on TikTok, Instagram and YouTube!* IG: @cocomocoe* TT: @cocomocoe* YT: coco mocoeEmail: [email protected]

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIf you enjoyed this book advice episode, let me know in the podcast reviews on Apple + Spotify for more!Did you know that “The Beatles” started as a cover band? A lot of the greatest creatives of every generation learn the difference between plagiarizing and inspiration early on and use that to break through the noise of their competition.In this episode of “Ahead of the Curve with Coco Mocoe”, I will be breaking down the advice from Austin Kleon’s best-selling book, “Steal like an Artist” and applying it to those of you who are creators online. How can you use the advice to make better videos and find your life-changing format, without copying the work of others, in a trend-based algorithm?Buy the book on Amazon: HereCreatives that I have found inspiration from online:* “Chicken Shop Date” by Amelia Dimoldenberg* “Hot Ones” by Sean Evans* “Colin & Samir Podcast”* Robyn DelMonte (GirlBossTown on TikTok)Only paying members of the official Substack can listen to the extended episode of the podcast.Susbcribe to the Substack to unlock all of the extended episodes at cocomocoe.substack.com“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.Thank you for reviewing the podcast on Spotify and Apple Podcasts!Follow Coco Mocoe on TikTok, Instagram and YouTube!* IG: @cocomocoe* TT: @cocomocoe* YT: coco mocoeEmail: [email protected]

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIn today’s episode of “Ahead of the Curve with Coco Mocoe”, we are talking about the value of working hard on your creations when no one is looking that way you have archived content that helps build a more devoted fanbase when luck eventual strikes for you.At the end of the episode, I dive into my thoughts on two pop culture topics, which are below:* The “Joker 2” Movie: Reaction* “Love is Blind” on Netflix Season 7Do you want a follow up episode about the “archived effect” in marketing with specific examples? Let me know in the reviews.“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.Thank you for reviewing the podcast on Spotify and Apple Podcasts!Follow Coco Mocoe on TikTok, Instagram and YouTube!* IG: @cocomocoe* TT: @cocomocoe* YT: coco mocoeEmail: [email protected] a paid subscriber to unlock all of the extended episodes at cocomocoe.substack.com

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comSorry the audio is a little odd on this one! Going to change my mic settings for next time ❤️In today’s episode of “Ahead of the Curve with Coco Mocoe”. we are talking about the inevitable rise of Substack and the potential death of the short-form algorithm. As a creator who began Substack three months ago and has made $10,000, as of today, I am going to be breaking down my thoughts on the rise of Substack and what it says about shifting needs from users and what they want from the next generation of creators who will break big.At the end of the episode, I will dive into my specific advice for how I got followers over to my Substack. Find the extended versions of the podcast here: cocomocoe.substack.com/podcast Some of my favorite Substack profiles:* After School (a trend report newsletter)* Culture Work (nuanced cultural takes and deep dives)* The Social Juice (a marketing newsletter)“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.Thank you for reviewing the podcast on Spotify and Apple Podcasts!Follow Coco Mocoe on TikTok, Instagram and YouTube!* IG: @cocomocoe* TT: @cocomocoe* YT: coco mocoeEmail: [email protected]

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comToday’s episode of “Ahead of the Curve” is a combination of astrology and marketing as we dive into the rise of Chappell Roan. Her fame was a slow burn until February of this year when she opened for Olivia Rodrigo on the GUTS tour and momentum picked up. This was a few weeks after Pluto shifted into Aquarius.Pluto went back into Capricorn in September of this year and will remain there until November 18th, 2024. It will leave Capricorn for the last time in our lifetimes and go back into Aquarius for the next 18 years.What does Chappell Roan’s rise during the Pluto in Aquarius sneak peak earlier this year signify to us about how fame and celebrity culture might shift as the mysterious planet moves into the sign of community and innovation?References:* The Astrology Podcast: Age of Aquarius Episodes* Chani Nicholas: What you need to know about Pluto in Aquarius* Chappell Roan’s Natal Chart: Deborah Roe (IG)Disclaimer: I am not an astrology expert and do not claim to be. It is something I look at for fun but I encourage you to do your own research and come to your own conclusions.Let me know what you thought of this episode & if you would like more pop culture astrology deep dives by letting me know in the reviews of the podcast on Spotify and Apple. Thank you for your support!The extended version of the episode is only available to paying members of the official Substack. You can join by going to cocomocoe.substack.comEmail: [email protected] Coco Mocoe!Instagram: @cocomocoeTikTok: @cocomocoeYouTube: Coco Mocoe

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIn today’s episode of “Ahead of the Curve with Coco Mocoe”, we are talking about the reason you should NOT be watching creators and brands most close to you in your niche. Even if you don’t mean to copy them, it could happen even subconsciously. Instead, here are some methods you can use to find your own lane when posting on oversaturated apps like TikTok, Instagram, YouTube and podcasting.At the end of the episode, I dive into my thoughts on two pop culture topics, which are below: * The “The Secret Lives of Mormon Wives” on Hulu* The VMA’s: Katy Perry, Sabrina Carpenter, Chappell Roan + Addison RaeOnly paying members of the official Substack can listen to this portion of the podcast. Subscribe to the #AOTC Substack to listen to the pop culture portion of this podcast episode: coocmocoe.substack.com/podcastAdditional Source: “The allure of companies like Lularoe for LDS women” by Washington PostDo you want me to do a deep dive into “Steal Like an Artist” from Austin Kleon for an upcoming episode? Vote here: cocomocoe.substack.comAMAZON BOOK RECS:* “Steal like an Artist” Austin Kleon (9.69 for paperback)* “Big Magic” Elizabeth Gilbert (11.89 for paperback)* “The Creative Act” Rick Rubin (19.25 for hardcover)* “Swipe Up For More!” by Stephanie McNeal (23.29 for hardcover)Thank you for using my Amazon associate links above as I get a percentage of the sale“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.Thank you for reviewing the podcast on Spotify and Apple Podcasts - love you, coconuts.Follow Coco Mocoe on TikTok, Instagram and YouTube!* IG: @cocomocoe* TT: @cocomocoe* YT: coco mocoeEmail: [email protected] to the official Substack if you want to listen to the extended episode every week: cocomocoe.substack.com

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comDid you know Emma Chamberlain didn’t post her first video on YouTube until 10-years after it’s inception? And it took Mr. Beast 5 years to gain his first 100,000 subscribers? The biggest creators on social media are not always the first to break big but the ones who never gave up, no matter what the industry said.Today’s episode of “Ahead of the Curve with Coco Mocoe” is advice to anyone who wants to create online but is afraid they missed their window. Whether you have yet to post your first video or you run an account with 10,000,000 followers but you are afraid that you are “washed up” - this episode is for you. In this episode, we talk about: * How to find the platform that is right for you (ex: TikTok vs. YouTube vs. Podcast) * How to find your niche online * How to find what makes you unique within your niche In the extended episode for paid subscribers on Substack, we will talk about: * How to change your niche without losing your audience Do you want more creator advice like this or do you want pop culture deep dives? (You can vote on the official Substack video: cocomocoe.substack.com) “Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.Thank you for reviewing the podcast on Spotify and Apple Podcasts! Follow Coco Mocoe on TikTok, Instagram and YouTube!* IG: @cocomocoe* TT: @cocomocoe* YT: coco mocoeEmail: [email protected]

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comSPOILERS AHEAD!In today’s episode of “Ahead of the Curve with Coco Mocoe” podcast, we are diving into the Netflix documentary about the girl group KATSEYE called “Pop Star Academy” + the psychological thriller “Blink Twice” featuring Channing Tatum.If you loved “America’s Sweethearts” documentary about the Dallas Cowboys Cheerleaders then you will love “Pop Star Academy”. And if you loved “Saltburn” or any Jordan Peele movie, then you will love “Blink Twice” by Zoe Kravitz.Reference Links:Pop Star Academy on Netflix“Blink Twice” Trailer on YouTube“How to join a K-Pop Girl Group” WikiHowKarina from AESPA apologizes for relationship (CNN)35 Rules Old Hollywood Stars Had to Follow (Harpers Bazaar)Let’s get to 200 reviews on Apple Podcasts and 1,000 reviews on Spotify!TIME STAMPS:0:00 - Introduction2:20 - Pop Star Academy Recap2:49 - What is a k-pop trainee5:05 - Pressure for idols to avoid scandals*7:50 - Comparing strict rules to early Hollywood rules10:00 - Burial training process 14:00 - When Abby got cut14:48 - When a girl got cut for social media17:31 - Ethics of the “dream academy” being a surprise survival show19:15 - Lexie quitting 23:22 - Filming the girl’s therapy session 24:15 - Why didn’t the show focus on the final members of KATSEYE26:54 - Why the co-founder of HYBE doesn’t meet the trainees in person PAID COCONUTS: EXTENDED EPISODE29:40 - Final thoughts on “Pop Star Academy” Documentary 30:40 - (Prediction) Katseye will open for Olivia Rodrigo*32:27 - KATSEYE genius promotion roll-out*34:50 - “Blink Twice” Analysis36:34 - “Blink Twice” Recap (Spoiler Alert) 37:00 - Channing Tatum deserves an Oscar39:40 - Why they wear all white on the island 41:30 - The “snake venom” truth serum 42:45 - The desire to be seen 43:34 - White bowtie on dresses44:37 - What Stacy’s character represented45:34 - What did Lucas represent?46:55 - What did the indigenous workers represent? 47:53 - What the bodyguard represents49:18 - Plot holes in movie Email: [email protected] Coco Mocoe on TikTok, Instagram and YouTube!* IG: @cocomocoe* TT: @cocomocoe* YT: coco mocoeFollow the “Middle Row” playlist on Spotify for new music each week: https://open.spotify.com/playlist/19x3n1ZRyN4eeikwSy8sL9“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.Subscribe to the Coco Mocoe Substack for $9 a month to listen to the extended episodes:cocomocoe.substack.com#KATSEYE #PopStarAcademy #BlinkTwice #MovieReview

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comHi, coconuts! Today’s episode of “Ahead of the Curve with Coco Mocoe” is all about what I like to call “The Paradox of Choice”. This is the idea that customers are more likely to make a purchase of a product when they are presented with less variations of said product.This episode was inspired by the marketing podcast, “Nudge”, and their episode titiled: “Why too much choice is a bad thing”. Listen to that episode here and show them some love:We will be discussing the power of repetition when it comes to brands like In-N-Out, Head & Shoulders, McDonalds and more. Then for the paid portion of the podcast, we will be applying these findings to the growth trajectory of some of the most viral creators on TikTok & one up-and-coming music artist.One of my favorite Substacks this month, Toni Bravo (The Delicate Decade): https://tonibravo.substack.com/Thank you for leaving a review of the podcast on Apple and Spotify!(My goal for Apple reviews is to get 500 by the end of the year and we are currently at 134)Email: [email protected] Coco Mocoe on socials for daily marketing & pop culture content:* TikTok: @cocomocoe* Instagram: @cocomocoe* YouTube: Coco Mocoe* LinkedIn: Coco MocoeTime Stamps:0:00 - Introduction 2:42 - “Why too much choice is a bad thing” episode on Nudge podcast3:21 - The “Head & Shoulders” Study & The paradox of choice 8:56 - Why algorithms reward repetition 10:36 - When to experiment vs when to repeat as a creator online12:45 - Crumbl Cookie Marketing Example 14:15 - The McDonalds Study 16:00 - Chasing trends as a creator17:20 - “Blue Ocean Strategy” in Marketing20:45 - “Branding is just repetition” 23:57 - PAID SEGMENTCreators Who Used The Paradox of Choice Theory to Build a Cult-Like Following 24:33 - Toni Bravo: Beauty Influencer27:15 - Jools “Very Demure” Lebron29:00 - How to stand out from the rest of your niche as a creator31:15 - Logan M “Cucumber Salad” TikTok Chef33:48 - Keith Lee on TikTok36:09 - The “Hollywood Hair Theory” 37:44. - “The Dare” & the power of branding39:22 - Concluding Thoughts Thank you for listening! To become a paid member and get access to every extended episode of the podcast, subscribe to the official substack for $9-a-month (cocomocoe.substack.com)Do you prefer pop culture episodes or marketing episodes? Let me know in the reviews.Leave a comment below of a creator, brand or artist who has used the power of repetition to go viral and build a cult-like following:#Marketing #TikTok #MusicIndustry

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comWelcome to today’s episode of “Ahead of the Curve with Coco Mocoe”! We will be diving into the hot mess that was the “Love Island USA” Reunion which aired last night on Peacock. I have never seen a reunion fumble so badly.For paid subscribers, we will be discussing more thoughts on the Blake Lively “It Ends With Us” marketing fiasco which only got worse since my last podcast about the topic:https://cocomocoe.substack.com/p/it-ends-with-us-pr-fiasco-or-geniusPlus, I want to briefly touch on the bizarre world that is TikTok Shop. Has anyone else noticed how bad it has gotten?Thank you for reviewing the podcast on Apple and Spotify to help it grow in the charts! I believe we are in the top 30 of “Entertainment News” as of last week, eek!Time Stamps:0:00 - Introduction 1:39 - Love Island USA Reunion 4:00 - How they should’ve formatted the reunion6:50 - Liv is the leader of the cast8:25 - The firepit convo where they voted out Andrea9:50 - JaNa talks about unaired topics from reunion10:23 - Aaron vs Kaylor Drama at Reunion14:20 - Miguel & Leah vs Rob 16:24 - Kendall & Nicole Clip 18:20 - Love Island Vs. Love is Blind Vs. Bravo Reunions 24:36 - Blake Lively Situation Got Even Worse26:30 - Colleen Hoover’s problem 28:00 - Where Justin Baldoni went wrong30:40 - Why Blake Lively will struggle to repair her reputation32:51 - Was this Blake Lively’s Oscar run?36:05 - What does Blake Lively do next?38:30 - The bizarre world of TikTok ShopWatch my previous episode on “Love Island USA” here:https://cocomocoe.substack.com/p/how-love-island-usa-used-the-vanderpump“Ahead of the Curve” is a weekly podcast about all things marketing and pop culture! We break down the behind-the-scenes of the internet’s most talked about stories. Thank you for listening!Email: [email protected]

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIn today’s episode of “Ahead of the Curve with Coco Mocoe”, we will be discussing two great examples of why I always say, “all press is NOT good press”. One of the biggest stories in pop culture right now is about the premiere of “It Ends With Us”. This was a book turned movie from author Colleen Hoover. Director and actor Justin Baldoni bought the rights to make the movie in 2019 and hired Blake Lively to play the lead, Lily Bloom. All seemed to be going well until fans noticed that a large portion of the cast unfollowed Baldoni on socials ahead of the premiere and there seems to be tension during the press tour. Despite this potential drama, the movie brought in $50 million dollars in it’s opening weekend at the box office – doubling it’s budget of $25 million. Could the Ryan Reynolds “Deadpool” takeover of the “It Ends With Us” press run have been a smart move, despite fans claiming that it took away from the serious undertones of the movie? Let me know your thoughts. And in the extended episode for paid subscribers, we discuss the developing stories around Mr. Beast from employees having inappropriate relations with minors (allegedly) to his Prime Video show “Beast Games” having issues surrounding the safety of contestants on set. Does this mark the end of the “Mr. Beast” era of YouTube which was all about extreme challenges and putting people in extreme situations for a chance at some money?The Mr. Beast story is still developing so I might have to do a separate deep dive in a few weeks, if more information comes out. Time Stamps: 0:00 – Introduction 5:13 – “It Ends With Us” Box Office Results 7:22 – Deadpool x It Ends With Us: Marketing Cross-Over 9:40 – Critic Reviews of “It Ends with Us” 16:51 – The confusing marketing of “It Ends With Us” 22:30 – Ryan Reynolds writing the roof scene 24:36 – “All Press is Not Good Press” 27:40 – The launch of Blake Lively’s hair care “Blake Brown Beauty”33:15 – Mr Beast Deep Dive (Paid Substack – Extended Episode)42:44 – “I worked for Mr Beast, He’s a Fraud” Viral Video 44:00 – Former Employee, Jake Weddle, Speaks Out 46:15 – Mr Beast’s Solitary Confinement Video Gone Wrong51:26 – The similarities of the David Dobrik situation and the Mr Beast situation – The End of the “Mr. Beast” Era on YouTube Thank you for rating the podcast on your preferred platform! Follow Coco Mocoe on Socials to stay connected through out the week:* Instagram: cocomocoe* TikTok: cocomocoe* YouTube: Coco MocoeEmail: [email protected] Articles: The Hollywood Reporter: “Box Office Boom…’It Ends With Us’ Soars to Huge $50”The Hollywood Reporter: “Did Blake Lively and Justin Baldoni have a rift…?”Rotten Tomatoes: “It Ends With Us” ReviewsNew York Times: “Willing to Die for Mr. Beast (And $5 Million)”DogPack404: “I Worked For Mr. Beast, He’s a Fraud”DogPack404 Interviews Jake WeddleThis podcast is based on my own opinion! I always encourage you to do your own research.

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comDid you know that season 6 of “Love Island USA” had almost the same amount of minutes streamed as MAX’s “House of the Dragons” Season 2? How did a show with .025% of the budget as one of televisions favorite dramas compete in viewership? We talk about that in today’s episode of “Ahead of the Curve with Coco Mocoe”. What was the tipping point that made a dying show peak to the number 1 spot in it’s sixth, and potentially final, season? Was it the addition of host Ariana Madix from “Vanderpump Rules”? Was it the chemistry of the cast? Was it luck? This episode is inspired by an article I read in Forbes by Jamie Gutfreund titled, “Thinking Like A Creator Can Help Brands Build Trust. Here’s Why”. In this article, the veteran marketing strategist and long-time talent manager breaks down the virality of being authentic vs forcing it. She uses Alix Earle and “Love Island USA” season 6 as two case studies on how to do “authenticity” correctly. Links and references in this episode: * Forbes Article: “Think Like a Creator”* Deadline: “Love Island USA Doubles Viewership” * Screen Rant: “I Believe Love Island USA Season 6 Saved The Series”Episode Time Stamps:* 0:00 – Introduction * 3:45 – Table of Contents * 6:56 – The Success of “Love Island USA (Season 6)” vs Previous Seasons* 13:00 – How this season captured authenticity vs contrived reality TV * 20:24 – Why Love Island was genius for casting Ariana Madix from VPR as the new host* 27:22 – The key to viral “authenticity” as a creator or brand Paid Time Stamps (Extended Episode): * 31:27 – Two formats to go viral authentically on TikTok, YouTube and Instagram * 44:50 – Predictions for the “Love Island USA” cast* 48:42 – The comparisons between “Love Island” and “Vanderpump Rules” early daysRate the podcast to help it grow ⭐️Thank you for rating the podcast on Spotify, Apple Podcasts! This helps the podcast grow and reach more people who love marketing and pop culture as much as we do.For business inquiries, email: [email protected] to the extended episode by subscribing for $9/month on Substack:Download the Substack app to listen to the episode from your phoneFollow Coco Mocoe on TikTok, Instagram and YouTube!* IG: @cocomocoe* TT: @cocomocoe* YT: coco mocoe

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIn today’s episode of “Ahead of the Curve w Coco Mocoe”, we will be talking about what comes next for Alex Cooper and “Call Her Daddy” as her 3-year, $60 million deal with Spotify comes to a close. In 2023, she launched the “Unwell Network” and signed Alix Earle, Madeline Argy and Harry Jowsey to her new podcast network. Dave Portnoy, himself, has called her new network a “mini Barstool Sports”. Is Alex Cooper trying to create the sorority house of the internet?We will also react to some of her best, and worst, interviews on “Call Her Daddy”. 3-years into her record-breaking contract with Spotify, has Alex Cooper gotten better at celebrity interviews or has she gotten worse?And lastly, we will talk about what comes next for Alex Cooper and why I think she is going to position herself as the Tyra Banks or RuPaul of the podcasting world.Reference Links:* The “Call Her Daddy” Effect (Part 1)* Jojo Siwa “Call Her Daddy” Episode* Ariana Madix “Call Her Daddy” Episode* Leah Kateb “Call Her Daddy” Episode (Love Island USA)* Rob Rausch “Call Her Daddy” Episode* Tana Mongeau “Call Her Daddy” Episode* Dave Portnoy “Call Her Daddy” EpisodeTime Stamps:* Introduction — 0:00 * Table of Contents — 3:57 * Why did Alex Cooper start the “Unwell” Network — 8:30 * Comparisons to “Dear Media” — 10:00 * Barstool Sports vs. BuzzFeed — 11:00 * Alex Cooper Business Smarts — 16:20 * Analyzing episodes of “Call Her Daddy” — 22:40 * Jojo Siwa “CHD” Episode — 22:58 * Ariana Madix “CHD” Episode — 26:15 * Leah Kateb “CHD” Episode — 30:50PAID EXTENDED EPISODE — 33:45 * Rob Rausch “CHD” Episode — 33:50 * Tana Mongeau “CHD” Episode — 40:40* Dave Portnoy “CHD” Episode — 46:40 * Alex Cooper’s Husband, Matt Kaplan — 54:44* Why Alex Cooper should launch a show — 56:49 Thank you for reviewing the podcast on Apple and Spotify!Email: [email protected] Coco Mocoe on TikTok, Instagram and YouTube!* IG: @cocomocoe* TT: @cocomocoe* YT: coco mocoe“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.Subscribe to the Coco Mocoe Substack for $9 a month to listen to the extended episodes: cocomocoe.substack.comDownload the app to watch or listen to the podcast from your phone

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIn today’s episode of “Ahead of the Curve with Coco Mocoe”, we will be talking about the rise of “Call Her Daddy” and it’s host, Alex Cooper. In 2021, she became the highest-paid female podcaster when she got a $60 million deal from Spotify — shortly falling the highly-covered "Call Her Daddy” break up with her ex co-host, Sofia Franklyn.As her 3-year contract with Spotify nears a close, rumor has it she is gunning for a $100 million pay day. But is the show worth it? Or will Alex Cooper branch off into another lane?Reference Links:The Diary of a CEO: Alex Cooper InterviewHannah Berner interviews Alex Cooper in 2020Alex Cooper WSJ article about her $100 million goal for “Call Her Daddy”Alex Cooper’s interview with Miley Cyrus for “Call Her Daddy”Alex Cooper’s interview with Tana Mongeau for “Call Her Daddy”Fluently Forward’s Deep Dive into “Call Her Daddy”Time Stamps:Introduction — 0:00 Alex Cooper Before Fame — 4:20 Alex Cooper on Hannah Berner’s podcast in 2020 — 6:10The “Joe Rogan Effect” in marketing — 11:33Alex Cooper dad in media — 12:00 The start of “Call Her Daddy” vs now (Sofia Franklyn and Alex Cooper) — 13:30 YouTube’s Adpocalypse and the end of messy storytimes — 14:43 “Call Her Daddy” reaching #1 on the Comedy Charts — 18:15 “Call Her Daddy” signing to Barstool Sports 19:35 Why Alex Cooper began doing celeb interviews 22:40 Alex Cooper’s privacy 24:00 What makes a good podcast — 25:15 Paid Time Stamps:What was the tipping point where “Call Her Daddy” went mainstream — 29:00 Sofia Franklyn & Alex Cooper Fall Out — 30:40Alex Cooper interviews Miley Cyrus — 31:45 Alex Cooper’s struggle with celebrity interviews — 36:10 Alex Cooper’s awkward interview with Megan Fox — 37:15Hot Ones & Chicken Shop Date vs Call Her Daddy — 38:05How signing to Spotify helped “Call Her Daddy” get celeb guests — 40:30 Why it seems like she is leaving Spotify — 47:40 Why “Call Her Daddy” is falling on the charts — 48:50 Emma Chamberlain vs. Alex Cooper Spotify Future — 51:15 Thank you for rating the podcast on your preferred podcast platform!Email: [email protected] Coco Mocoe on TikTok, Instagram and YouTube!IG: @cocomocoeTT: @cocomocoeYT: coco mocoe“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.Download the Substack app to watch the podcast from your phone!

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comWant to hear more of "Ahead of the Curve" podcaast? Subscribe to the official Substack for $9/month to listen to the extended episodes every week: https://cocomocoe.substack.com/Today we are joined by Kyle Fitzpatrick from The Trend Report™! Subscribe to his Substack to be notified of our conversation about Gen Alpha and our predictions for how they will differentiate from Gen-Z online.In this episode of '“Ahead of the Curve with Coco Mocoe” podcast, we discuss how the different generations use the internet and more specifically, why Millennials got the reputation of being “cringe” despite creating the trends that Gen-Z is obsessed with re-creating.For time stamps, refer here:Introduction — 0:00 Meet Kyle from “The Trend Report” — 5:10 Why Baby Boomers love Facebook — 10:23 Why Baby Boomers are “loyalists” — 16:26 Why Gen X is so “forgotten” — 19:55 Why Millennials are “perfectionist” online — 26:30The definition of “digital fomo” — 33:40 The “internet black hole” theory — 36:25Why Gen-Z is so ironic online — 38:04 — PAID — Gen-Z’s relationship to Millennials — 43:27 Millennials starting the “reality TV” trend — 45:04 Why millennials are so earnest — 46:20 Gen-Z’s “Brain Rot” language will not age well— 47:20 Why millennials don’t “fight back” — 50:15 Gen-Z’s obsession with trends and “cores” — 53:57 Gen-Z’s animosity towards Millennials — 56:20 Why Gen-Z is terrified of individuality — 1:00:09Will Gen Alpha be anonymous — 1:02:50 Follow Coco Mocoe on Socials* Instagram* TikTok* YouTubeRate the podcast to help it grow ⭐️Thank you for rating the podcast on Spotify, Apple Podcasts! This helps the podcast grow and reach more people who love marketing and pop culture as much as we do. “Ahead of the Curve” is a marketing podcast for anyone who loves pop culture and trends.For business inquiries, email: [email protected] to the extended episode by subscribing for $9/month on Substack: cocomocoe.substack.com

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comYou can listen to the extended episode by becoming a paid subscriber on the official Substack for $9-a-month. Along with access to extended versions of the podcast, you will be sent a Friday trends report each week: cocomocoe.substack.comFollow Coco Mocoe on Socials* Instagram* TikTok* YouTubeDid you know that on TikTok (and almost all social platforms) there is a thing called “warming”? This is (allegedly) where employees at an app will find a creator or account that they like and they will “heat them up” in the algorithm. There is also an alleged button where they can “cool down” an account or have it slow down in the algorithm if they do something they deem unacceptable or they want a trend to die down on the platform. This has never been confirmed by TikTok but it was discussed in a Forbes article from 2023 titled, “TikTok has a secret button to make anything go viral”. In the article, Forbes spoke to six current and former employees of TikTok and reviewed internal documents. The article states that some employees can hand pick creators or specific videos and “supercharge” their distribution on the FYP. While this might sound unfair, and in some ways it is. One employee was thought to have violated company policy when they heated their spouses account on the FYP. But this is a common practice for large platforms. One reason for “heating” is when the platform wants users to begin using a particular feature on the app so they will hand pick and promote creators who are early adopters and leaning into the feature when everyone else is afraid to. In today’s episode, I am going to talk about my theories about how the TikTok algorithm is shifting right now using the Brooke Schofield vs. Clinton Kane viral storytime as a great case study. Why did TikTok push out the story now vs when it was told on the Canceled Podcast with Tana Mongeau or the Zach Sang podcast multiple times? I have a few theories.Rate the podcast to help it grow ⭐️Thank you for rating the podcast on Spotify, Apple Podcasts! This helps the podcast grow and reach more people who love marketing and pop culture as much as we do.For business inquiries, email: [email protected] this episode, we talk about;Introduction — 0:00 Quick Life Updates — 5:09 Brooke Schofield Vs. Clinton Kane Timeline — 9:56 Why did TikTok push out Brooke’s videos — 14:29 What creators will TikTok make famous in 2024 and 2025 — 17:32Why Reesa Tessa got pushed by TikTok — 19:10Why the Brooke Schofield story went viral now vs when she told it in the past — 20:38 Extended Episode (Paid Members Only)What will TikTok change in the next year — 23:44 How to fix your TikTok if videos are not uploading and sitting a 0 views 30:35 One hack to get your recent TikTok on the FYP — 32:57“Leave hawk tuah girl alone!” — 35:02Download the Substack app to listen or watch the podcast from your phone: https://substack.com/app?utm_campaign=app-marketing&utm_content=author-post-insert

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com"Ahead of the Curve with Coco Mocoe" is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber on the official Substack here.Book a consulting session with Coco by clicking here. If this link is no longer available, then the sessions booked up.In this episode of ‘Ahead of the Curve with Coco Mocoe’, we talk about the power of association and anti-branding by studying the roll-out of Charli XCX’s highly acclaimed “brat” album. Not only is the music great, but the album branding matches the honesty and brutalism of the hyperpop album. And now, her fans are declaring 2024 a "brat summer”. Plus, how you can get your audience to think of you daily by associating your content with something they do repeatedly.We will be discussing the power of associating yourself with a word like “summer” and why the music industry is obsessed with this specific word. From Meg Thee Stallion’s “Hot Girl Summer” to Charli XCX’s “brat summer”. Plus, how you can get your audience to think of you daily by associating your content with something they do repeatedly in their routine.Table of Contents:0:00 - Introduction 3:19 - Life Updates6:55 - Charli XCX “Brat” Summer11:24 - Meg Thee Stallion & “Summer” Branding14:08 - The “Barbie Summer” of 202315:07 - The Pavlov’s Dog Experiment & Power of Association 18:00 - Why brands are obsessed with the word “summer”—— PAID ——21:24 - Examples of the Power of Association* Mariah Carey “All I Want For Christmas is You” * Shonda Rhimes “Thank God It’s Thursday” * Rebecca Black “Friday”* Miley Cyrus “Party in the U.S.A.”33:30 - How TikTokers like Alix Earle and Reese Teesa grow by repetition 36:49 - How to use power of association for yourself Thank you for rating the podcast on your preferred podcast platform!Email: [email protected] Coco Mocoe on TikTok, Instagram and YouTube!* IG: @cocomocoe* TT: @cocomocoe* YT: coco mocoeSubscribe to the Coco Mocoe Substack for $9 a month to listen to the extended episodes: https://cocomocoe.substack.com/Download the app to watch the podcast from your phone: https://substack.com/app

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comWould TikTok be as big as it is today if it wasn’t for the death of Vine? We talk about this and more in the comeback episode of “Ahead of the Curve with Coco Mocoe”You can listen to the extended episode by becoming a paid subscriber on the official Substack for $9-a-month. Along with access to extended versions of the podcast, you will be sent a Friday…

This is not goodbye, but see you later ❤️ This podcast has opened so many doors for me and I am eternally grateful. I will be focusing my time on creating the best show I can with "The Middle Row w Coco Mocoe" where every episode, I sit down with a music artist as we watch their music video on the big screen and break it down scene by scene. The first guest of my new show will be Towa Bird. Turn on post notifications on YouTube so you are notified when the episode drops. TAP HERE TO SUBSCRIBE 📺 TAP HERE TO FOLLOW THE SPOTIFY PLAYLIST 💚 Join the #AheadOfTheCurve discord hereWatch the #ShareYourScreen podcast with me and Nicky Reardon on YouTube here Email: [email protected] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

Subscribe to Coco's YouTube channel⁠ 📺Follow Coco Mocoe on social media:⁠instagram.com/cocomocoe⁠⁠tiktok.com/@cocomocoe/⁠Join the Discord here: ⁠https://discord.gg/PjJuA7JehE⁠Thank you for reviewing the #AheadOfTheCurve podcast and sharing it with a friend who loves marketing and pop culture as much as we do!Listen to my episode about the UMG vs. TikTok battle: https://podcasts.apple.com/us/podcast/ahead-of-the-curve-with-coco-mocoe/id1603953369?i=1000644222978Email: [email protected]: "House passes bill that could lead to US ban of TikTok"#TikTokBan #Marketing This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

Today's episode of #AheadOfTheCurve with Coco Mocoe is all about what makes content or trends go viral, and most importantly become memorable, according to "The Tipping Point" by Malcolm Gladwell. The book was written in 2000 but I apply his brilliant concepts to how to go viral on TikTok, YouTube and more in 2024 and beyond. In this episode, we discuss 3 of my major takeaways after reading the book: The power of repetition or "The Blues Clues Effect" The power of reverse marketing or "The Barbara Streisand Effect: The power of ritual or "The Airwalk Effect" Let me know in the reviews what book I should read next as part of our new marketing book club! I will dedicate a new episode of this podcast anytime I finish reading an interesting book that I think you will enjoy. Get "The Tipping Point" by Malcolm Gladwell using my Amazon link here: https://amzn.to/3V44WHj Subscribe to Coco's YouTube channel⁠ 📺 Follow Coco Mocoe on social media: ⁠instagram.com/cocomocoe⁠⁠tiktok.com/@cocomocoe/⁠Join the Discord here: ⁠https://discord.gg/PjJuA7JehE⁠Thank you for reviewing the #AheadOfTheCurve podcast and sharing it with a friend who loves marketing and pop culture as much as we do! Email: [email protected] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

Subscribe to Coco's YouTube channel 📺 Follow Coco Mocoe on social media: instagram.com/cocomocoetiktok.com/@cocomocoe/Join the Discord here: https://discord.gg/PjJuA7JehEThank you for reviewing the #AheadOfTheCurve podcast and sharing it with a friend who loves marketing and pop culture as much as we do! Today we are talking about how to break out of a shadowban on TikTok, how to find a new niche when feeling stale about your content and what is changing about TikTok's algorithm (Reesa Teesa's 10 minute series takes over!) You can listen to my episode about the success of Reesa Teesa and her "Who the F Did I Marry?" series here Email: [email protected] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

Reesa Teesa has taken over the FYP with her storytime, "Who the F Did I Marry?" (@reesamteesa on TikTok). She grew from 100k followers to 600k overnight. Then jumped to 700k+ while I was at the gym! I have not seen growth this fast since Khaby Lame, Charli D'Amelio and Addison Rae. After writing the script and going to bed, I woke up to Reesa having over 1 million followers! It has been so long since a new creator has reminded me of the magic of this app. Reesa is not following trends or viral hooks. Instead she is using the 10-minute feature and with UMG pulling their music off the app, I wouldn't be surprised if the algorithm is seeking out longer storytellers, like Reesa, to push out instead of trending audios. "The Tipping Point" by Malcolm Gladwell: https://amzn.to/3UN5D7L In this episode, I also discuss Billie Eilish vs. TikTokers at the "People's Choice Awards" and why I...kind of agreed with her? Let me know your thoughts in the reviews!Join the #AheadOfTheCurve discord: https://discord.gg/W7rdag5AkESubscribe to Coco Mocoe's YouTube hereEmail: [email protected] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

Join the #AheadOfTheCurve Discord: https://discord.gg/uUkRh4qfAU Follow Coco Mocoe on social media @cocomocoe Instagram YouTube TikTokFor business inquiries, email: [email protected] Summary of Episode: The first Super Bowl was hosted in 1967 and the average cost of a commercial was between $35.000 and $40,000 according to Sportico. This year more than ever, the NFL had their eyes set on a female audience. This came with the addition of player’s girlfriends in the stands like Alix Earle, Taylor Swift and Hailee Seinfield. Alix Earle was even a presenter at the NFL Honors ceremony in Vegas a few days ahead of the superbowl and her boyfriend is Miami Dolphin’s wide receiver Braxton Berrios. While in Vegas this week, there was chatter that the NFL expected this to be the most watched Super Bowl in history. Thanks to the female fans tuning in for a look at Taylor Swift. And boy was there a show! She had Blake Lively, Ice Spice and Lana Del Rey in her box and there was even betting sites that had entire bets based around how many times the camera would pan to her during the game. There was also a 49’ers wife who made headlines, Krysten You-Sh-Check. Wife of full back Kyle You-Sh-Check. She went viral online for creating custom pieces to wear to games in support of Kyle. In fact, she was propositioned by Brittany Mahomes to create a look for her and she sent Brittany a jacket for Taylor Swift, as well. Stressing that it was no pressure. If Taylor wanted to wear it then great. Taylor showed up to one of the Kansas City play-off games in the jacket and the story went viral. Because of the exposure from this moment, she turned this into a licensing deal with the NFL (according to USA Today). She inked the first women-led licensing deal with the NFL which means she can sell merch using their team logos. She told Today that this has been in the works for years but the exposure of Taylor Swift wearing one of her creations catapulted her. A puffer vest that she is auctioning for the National Breast Cancer Foundation currently has a bid of $52,000+. This also leads us to the shift towards female-focused advertising at the super bowl this year. It typically caters to men or tows an even line. But this year, they knew the Swift fans were watching. The first commercial to hit the screen was for the upcoming Wicked movie featuring Ariana Grande. I could be mistaken but you don’t often see movie trailers as commercials at the Superbowl. Especially one for a movie coming out almost a year later and one that is a musical adaptation with two female leads. This was also the first year that two beauty brands went toe-to-toe. E.l.f.and NYX. Both very different commercials. I am fascinated at Elf’s aggressive approach to marketing the last year or so. They had a superbowl spot last year with Jennifer Coolidge. They built a world in Roblox and were all over the new Mean Girls movie. In a way that was off-putting, in my opinion. I love elf but it was the first time I felt an adverse reaction to them. Their commercial featured a Judge Judy bit. The NYX commercial was simpler and featured Cardi B. It was to promote their duck lips plumper. At the end, it showed a QR code and the longer commercial was much more NSFW. I actually liked the ad. It felt like a secret treat for those who got to the QR code quick enough. Another commercial that I loved was with Beyonce for Verizon. At the end of it, she hinted at new music. A few moments later, she dropped two new country singles, "Texas Hold 'Em" and "16 Carraiges". There is a rise of “off-camera” experiences when it comes to the best superbowl ads. People know that other’s are watching the superbowl on their phonesThank you for reviewing the podcast and sharing it with a friend! Tune in every Monday for a pop culture and marketing deep dive. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

Join the #AheadOfTheCurve discord here: https://discord.gg/QUx2h72qThank you for reviewing the podcast!Today's episode of "Ahead of the Curve with Coco Mocoe" is about the Grammy's 2024 award ceremony where Taylor Swift won big! Some of the most talked about moments of the night include; Olivia Rodrigo and Taylor Swift rooting each other on, Lana Del Rey joining Taylor Swift on stage, Victoria Monet wins for "Best New Artist" of the year and more! We also cover the biggest tech story of the week which was that Universal Music Group pulled all of their artists from the TikTok music library; which includes, Ariana Grande, Taylor Swift, Miley Cyrus, Lana Del Rey, SZA and more. What does this mean for the future of the music industry and how new artists are discovered on social media? Listen to the latest episode of #ShareYourScreen with Sulinna Ong from Spotify here: https://open.spotify.com/episode/2znWBVShVCGJY93yTjHkFJ?si=loBTe87iQFiSuKukhl3hCACody Fry's interview with Rolling Stones about his music being pulled off TikTok by UMG: https://www.rollingstone.com/music/music-features/cody-fry-universal-music-tiktok-fight-1234959520/For business inquiries, email: [email protected] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

Today we are talking to TMZ journalist, Wyld Young, about how they break the biggest stories in entertainment news, the biggest Grammy's controversies, the Nicki Minaj & Meg thee Stallion beef and more. Follow Wyld Young on socials: instagram.com/wyld.young/ tiktok.com/@wyld.young/Listen to the TMZ Verified podcast here: https://podcasts.apple.com/us/podcast/tmz-verified/id1614545941Thank you for watching, rating and subscribing to the podcast ❤️ Join the #AheadOfTheCurve Discord here: ⁠https://discord.gg/FWjnNmCnRu⁠ Watch my other show, #ShareYourScreen, with Nicky Reardon here: ⁠https://www.youtube.com/@NickyandCoco ⁠Follow Coco Mocoe on TikTok and Instagram: ⁠instagram.com/cocomocoe⁠⁠tiktok.com/@cocomocoe⁠EMAIL: [email protected]: grammys tmz entertainment news megan thee stallion hiss nicki minaj big foot the weeknd will smith interview celebrity news tmz sza lana del rey best new artist album of the year This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

Want to be an influencer or creator in 2024? Want to make TikTok or YouTube your full-time job? Well...get ready for lots of hate! Unfortunately it is part of the job. But that doesn't mean it should stop you. Here is how I have learned to grow self-confidence even at times when I fall into the trap of reading awful things people are saying. It happens to everyone online so it is not personal! I hope this helps someone ❤️ SOURCES: "I faked a scandal online for attention" by Marley Jaxx https://www.youtube.com/watch?v=z13TFm-tlToBria Jones Podcast, "because of I love you": https://youtu.be/SKtUfVHnEDE?si=sTvp1fenrhqbV4IW EMAIL: [email protected] Thank you for watching, rating and subscribing to the 'Ahead of the Curve with Coco Mocoe' podcast ❤️ Join the #AheadOfTheCurve Discord here: https://discord.gg/FWjnNmCnRu Watch my other show, #ShareYourScreen, with Nicky Reardon here: https://www.youtube.com/@NickyandCoco Follow Coco on TikTok and Instagram: instagram.com/cocomocoetiktok.com/@cocomocoe#InfluencerMarketing #CreatorMarketing This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

Did the world need a “Mean Girls” musical movie? Let's discuss... Tina Fey comes back to the big screen with a “Mean Girls” musical remake based on the Broadway play. The new movie features an all-star cast like Renee Rapp, Auli’i Cavalhro, Jaquel Spivey, Avantika, Angouri Rice, Christopher Brinley and Bebe Wood. Lot’s of reviews are coming in about the movie. Here are my thoughts from a media perspective and how the public’s response to this movie will shape the industry in the next few years. LINKS ⬇️ Listen to Coco on the “TSC: Him & Her’s” podcast here Listen to Coco on the “Big Name B*tches” podcast here Watch "Share Your Screen" with Nicky Reardon and Coco Mocoe on the @NickyandCoco channel hereSource: Watch “Hollywood Has a Musical Problem” hereSOCIALS ⬇️ Join the Discord hereFollow Coco Mocoe on TikTok & Instagram (@cocomocoe)For business inquiries or interviews, email Coco’s team: [email protected] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

"Saltburn" Spoiler Alerts Ahead! 🚨 Today’s episode of #AheadOfTheCurve with Coco Mocoe is all about the movie “Saltburn” - because I can’t stop thinking about it. Topics discussed: Who is Emerald Fennell and her connection to Margot Robbie? Comparing the ending of “Saltburn” to “Leave the World Behind” Symbolism of the moth and Oliver Oliver correcting Fairleigh about the poet Lord Byron The symbolism of mirrors The symbolism of red rooms Oliver’s strained relationship with his parents The symbolism of their costumes The foreshadows of death during the lunch scene Unanswered questions after the movieEmerald Fennell’s interview in NME magazine: https://www.nme.com/features/film-interviews/emerald-fennell-saltburn-director-oxford-university-3540076 Saltburn IMDB: https://www.imdb.com/title/tt17351924/ Podcast episode about Succession and the Kardashians: https://podcasts.apple.com/us/podcast/why-the-kardashians-are-turning-their-show-into-a/id1603953369?i=1000613986207 My second show with Nicky Reardon, “Share Your Screen”: https://www.youtube.com/@NickyandCoco TLDR; GIVE BARRY KEOGHAN THE OSCAR ✨#Saltburn #JacobElordi #BarryKeoghan --Hi I'm Coco Mocoe! Welcome to my show, "Ahead of the Curve". I work in media and I've made a career off accurately predicting trends and rising stars right before they blow up. EMAIL: [email protected] Coco on social media: instagram.com/cocomocoe/tiktok.com/@cocomocoe This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

Is relatability over-rated? As Alix Earle faces some scrutiny over a vomit dress in the closet, it seems that audiences are starting to grow weary of the over-relatable. But what will come next? Creators like Jackie Aina and Monet McMichael have grown cult-like followings in the beauty space for creating high-quality content. Is this going to be one way the pendulum swings away from what was trendy the last few years? Let's discuss! Welcome to the season finale of #AheadOfTheCurve with Coco Mocoe! Today's episode is part 2 with top beauty brand strategist and creator, Koosha Nouri. What will be the next big trend on TikTok and beyond in 2024? High-def content. We see this growing on beauty tok with creators like Monet McMichael. But where does it go back to? One of the top creators in the beauty space -- Jackie Aina. Will beauty filter fatigue lead to the renaissance of high def, 4k videos on social media? And what will happen to celebrity brands like Rare Beauty by Selena Gomez, Kylie Cosmetics by Kylie Jenner and Fenty Beauty by Rihanna as the beauty space becomes fatigued with so many celebrity brands popping up left and right? Let's talk! You can find Koosha Nouri on socials here: tiktok.com/@kooshaaainstagram/kushin/youtube: @kooshaaa Thank you for watching, rating and subscribing to the podcast ❤️ Join the #AheadOfTheCurve Discord here: https://discord.gg/FWjnNmCnRu Watch my other show, #ShareYourScreen, with Nicky Reardon here: https://www.youtube.com/@NickyandCoco Follow Coco on TikTok and Instagram: instagram.com/cocomocoetiktok.com/@cocomocoeEMAIL: [email protected]: Jackie Aina, Monet McMichael, Meredith Duxbury, Alix Earle, Mikayla Noguiera, Tati Westbrook, Selena Gomez, Rihanna, Kylie Jenner This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

Want to be the next Meredith Duxbury or Monet McMichael? What will be different about how beauty influencers become famous in 2024 compared to 2023? What do the top beauty brands look for when curating their influencer lists and beauty trends?Today's episode is with top beauty brand strategist & creator, Koosha Nouri! He is a wealth of information when it comes to brands, best practices, how to go viral in the beauty space and more.You can find Koosha on socials here: tiktok.com/@kooshaaainstagram/kushin/youtube: @kooshaaa We discuss topics such as; - The rise and fall of the YouTube beauty space - The TikTok gold rush with creators like Mikayla Noguiera, Meredith Duxbury and Monet McMichaels becoming beauty brand darlings- How to go viral on TikTok, YouTube and Instagram as a beauty influencer- What is next for celebrity beauty brands like Rare Beauty and Kylie Cosmetics? - What do beauty brands look for when choosing what influencers to work with? Join the #AheadOfTheCurve Discord here: https://discord.gg/FWjnNmCnRu Follow Coco on TikTok and Instagram: instagram.com/cocomocoetiktok.com/@cocomocoeEMAIL: [email protected] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

Remember Boxxy? Join us as we explore the rise and fall of this internet icon and her influence on the birth of millennial cringe culture. We'll take a trip down memory lane, revisiting iconic moments, tracing the evolution of cringe, and analyzing its lasting impact. We also discuss why Gen-Z is so obsessed with capturing millennial cringe in their own ironic content. Today’s video is featuring Justin Jordan aka @freddiesroommate from TikTok! You can listen to his podcast “Decoding Reality” here: https://shows.acast.com/63c77fa7e4b41d00114b74a4Topics discussed in this episode of #AheadOfTheCurve with Coco Mocoe are: - “Leave the World Behind” on Netflix - Superhero & Marvel Fatigue - The Golden Bachelor - Who is Boxxy? - The origin of “millennial cringe”- Glee & The Glee Project Read the whole article on “millennial cringe” on meltwater’s site here: https://www.meltwater.com/en/blog/millennial-cringe --Review the podcast on Apple: https://podcasts.apple.com/us/podcast/ahead-of-the-curve-with-coco-mocoe/id1603953369Review the podcast on Spotify: https://open.spotify.com/show/3WMVk1vVWPwjTDuvCR45KJFollow Coco on YouTube: https://www.youtube.com/@CocoMocoe/videosJoin the Discord here: https://discord.gg/wTg3PtBkjs EMAIL: [email protected]: Boxxy, Millennials, Gen-Z, Gen Alpha, Cringe, Millennial Cringe This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

Was 2023 the year the influencer bubble burst? Today we are joined by the Lauren and Jordyn from the Infinite Scroll Podcast to talk about the biggest influencer stories and controversies of 2023 and how they will shape the industry for years to come.You can listen to the “Infinite Scroll”podcast episode here: https://podcasts.apple.com/us/podcast/infinite-scroll/id1499785732 You can watch the “Infinite Scroll” YouTube video with me here: https://www.youtube.com/watch?v=hp1d_uSLdhE&pp=ygUPaW5maW5pdGUgc2Nyb2xs Time Stamps + Topics: Meet the Infinite Scroll podcast 0:00 Mikayla Noguiera’s Lashgate 5:00 Addison Rae Leaving TikTok - 15:50 Ruby Franke & Colleen Ballinger - 27:40 Dylan Mulvaney’s Budlight Fall Out - 41:15 Emma Chamberlain’s Podcast Criticism - 50:00 Thank you so much for listening! Share the podcast with a friend who loves pop culture and marketing just as much as we do. Review the podcast on Apple: https://podcasts.apple.com/us/podcast/ahead-of-the-curve-with-coco-mocoe/id1603953369Review the podcast on Spotify: https://open.spotify.com/show/3WMVk1vVWPwjTDuvCR45KJFollow Coco on YouTube: https://www.youtube.com/@CocoMocoe/videosJoin the Discord here: https://discord.gg/wTg3PtBkjs EMAIL: [email protected] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

Did you know Jenna Marbles got her start at Barstool Sports? We discuss that and more on this episode of #AheadOfTheCurve with Coco Mocoe. Let's dive into the parallels of BuzzFeed and Barstool Sports and what can go wrong when you become the "coolest place to work" on the internet. Thank you so much for listening to the podcast, subscribing to my channel and for sharing your favorite episodes with a friend who loves marketing and pop culture as much a we do. Let's hit 500 reviews on Spotify by the end of 2023!This episode is based fully on opinion. I encourage everyone to do their own research, as alway!TAGS: Dave Portnoy, Barstool Sports, Jenna Marbles, Alex Cooper, Call Her Daddy, BuzzFeed, Quinta Brunson, The Try Guys, Marketing, Pop Culture -- Hi I'm Coco Mocoe! I work in media and I've made a career off accurately predicting trends and rising stars right before they blow up. EMAIL: [email protected] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

How did Selena Gomez become Gen-Z's favorite pop star? We are dissecting her 10+ year long music career in today's episode of 'Ahead of the Curve with Coco Mocoe'. Our special guest is Adam The Flop! From Revival to Rare to Kiss & Tell...we talk about it all.Join the #AheadOfTheCurve Discord here: https://discord.gg/FWjnNmCnRu Follow @adamtheflop on TikTok, Instagram and YouTube Follow Coco Mocoe on TikTok, Instagram and YouTubeHere is the great deep dive I mention early on in the video. It is from creator @rxbeccarose // Video: https://www.youtube.com/watch?v=YOGBT2eino4&pp=ygUab2ggaXRzIGp1c3QgcmViZWNjYSBzZWxlbmE%3DThank you for subscribing to my YouTube channel and for reviewing the podcast, wherever you listen! Send it to a friend who loves talking about Selena Gomez as much as we do ❤️ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

Ever wondered how often celebrities google themselves? Or taken it a step further and done a PR stunt to change any bad search results that are trending? Well today, we are discussing some of the most talked about celebrity “seo” conspiracies from Disney’s “Frozen” to Hailey Bieber’s “Mean Girl” to Taylor Swift’s “Jet”. Today’s episode is with one of my favorite podcasters who you hear me mention ALL THE TIME, which is Shannon from Fluently Forward. Listen to her podcast here: https://podcasts.apple.com/us/podcast/fluentlyforward/id1589952385 Follow Shannon on TikTok: https://www.tiktok.com/@fluentlyforward Thank you for subscribing and reviewing the podcast! Share it with a friend who loves pop culture and marketing as much as we do! Email: [email protected] Find Coco Mocoe on your favorite socials by searching @cocomocoe Subscribe to the ‘Ahead of the Curve’ podcast on YouTube: https://www.youtube.com/channel/UC7MC6lTh3ui3_id2n-vnlPQ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

Have you noticed an influx of videos on TikTok making fun of millennials? Well, I have! But Millennials have always been ridiculed online for simply existing. And why is that? From the cup song to Hogwarts houses to boxxy - millennials at least have culture! Let’s discuss. The viral TikTok that inspired this video was from @freddiesroommate on TikTok about the history of millennial cringe and the creator "boxxy" aka Catie Wayne. Examples of tiktokers making videos about millennials: @biancascaglione and @snarkymarky https://discord.gg/FWjnNmCnRu Watch my other show, #ShareYourScreen, with Nicky Reardon here: https://www.youtube.com/@NickyandCoco For potential interviews or partnerships, email: [email protected] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

Today is an honest book review and deep dive into the trending book, Glossy by Marisa Meltzer. It is a profile piece about Emily Weiss and Glossier. But who is she? Emily Weiss is the founder of the popular beauty brand, Glossier. She was introduced to the world as a Teen Vogue intern on the MTV show, ‘The Hills’, starring Lauren Conrad. She would go on to create the popular beauty blog ‘Into The Gloss’ which would be the catalyst for her billion-dollar company, Glossier. What can we learn from “trendy” beauty brands like Glossier and female founds like Emily Weiss? Let’s dive in. My next book review will be the Britney Spears memoir, ‘The Women in Me’. Let me know what other trending topics and books you want me to cover from a marketing perspective! TIME STAMPS: Introduction - 0:00 The Glossy Book + Author - 2:20Emily Weiss - 4:38 “Into the Gloss” - 7:15 Glossier - 12:47Glossier’s Height - 16:26 Celebrity Name Drops - 22:40Glossier’s Mistakes - 26:18 How can Glossier become “cool” again? - 35:10Follow Coco on social media: Instagram: instagram.com/cocomocoeTikTok: tiktok.com/@cocomocoeYouTube: https://youtube.com/@CocoMocoe?si=x8WFaM-iNp_xOMn_ Join the #AheadOfTheCurve Discord: https://discord.gg/drDBjzVXnp Thank you for listening to ‘Ahead of the Curve with Coco Mocoe’ wherever you find your favorite podcasts! Tune in weekly for deep dives into trending topics, pop culture and celebrity interviews - all from a marketing expert’s perspective. You can buy the book here (Thank you for using link as I get a percentage of the profits from my link): https://amzn.to/3QeJ1JC For business inquiries, email: [email protected] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

In this exclusive interview, we dive deep into the story behind the viral success of the Pickle Sweatshirt, created by Jess Slone of Bad Addiction Boutique. Discover how an inside joke turned into TikTok Shop's best-selling item, as Jess shares her journey from concept to market dominance. We also explore the impact of influential figures like Mikayla Noguiera who have contributed to the pickle sweatshirt's viral fame. For more celebrity and creator interviews, marketing insights and TikTok trends - subscribe to the channel!Follow Bad Addiction Boutique: tiktok.com/@badaddictionboutique instagram.com/badaddictionboutique "Why is the pickle sweatshirt taking over TikTok?" Today Show Article: https://www.today.com/food/trends/pickle-sweatshirt-tiktok-rcna100656Buy the pickle sweatshirt: https://shopbadaddiction.com/products/pickle-jars-sweatshirt --You can find more episodes of “Ahead of the Curve with Coco Mocoe” wherever you find your favorite podcasts or on YouTube. Tune in weekly for pop culture news, marketing trends and interviews with people making waves on the internet. Follow Coco on socials: tiktok.com/@cocomocoeinstagram.com/cocomocoeFor business inquiries, email: [email protected]: #JessSlone #BadAddictionBoutique #PickleSweatshirt #TikTokShop #MikaylaNoguiera #FashionTrends #Entrepreneurship #Interview This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com