Show overview
Agency Business has been publishing since 2024, and across the 2 years since has built a catalogue of 82 episodes. That works out to roughly 45 hours of audio in total. Releases follow a weekly cadence.
Episodes typically run twenty to thirty-five minutes — most land between 30 min and 38 min — and the run-time is fairly consistent across the catalogue. None of the episodes are flagged explicit by the publisher. It is catalogued as a EN-language Business show.
The show is actively publishing — the most recent episode landed earlier today, with 31 episodes already out so far this year. The busiest year was 2025, with 49 episodes published. Published by Brian Wieser and Olivia Morley.
From the publisher
Agency Business is a podcast about ad agencies, from media industry analysts Brian Wieser and Olivia Morley. In our interviews with marketing agency CEOs and ad industry business experts, we explain the week's agency news and provide the context you need to navigate the business. Check it out on Spotify, Apple or wherever you get your podcasts. The Agency Business podcast is part of the Marketecture Media podcast network.
Latest Episodes
View all 82 episodes#82: VIA’s Leeann Leahy on ESOPs, AI and building new agency capabilities
#81: David & Goliath’s David Angelo on growing without losing your identity
#80: RareOne's Matthew Naffah on centralizing operations, not agency brands
#79: Lighthouse Creative's Sam Slaughter
#78: BarkleyOKRP's Katy Hornaday on creative leadership, PE backing and integration
#77: Shannon Langrand on building an agency outside the legacy playbook
#76: Mark Penn on Stagwell’s capital allocation and global growth
#75: PJ Pereira and Rob Wrubel on launching SILVERSIDE, an AI innovation lab
#74: Kin’s Kwame Taylor-Hayford on specificity over scale
#73: How Viral Nation is building social at enterprise scale, with Joe Gagliese
#72: How DEPT built a global agency around marketing and technology, with Dimi Albers
#71: How Conscious Minds built production into its agency model, with Blake Heal
#70: Adweek's Alison Weissbrot on agency business trends and coverage
#69: Crispin’s next chapter, with Maggie Malek
#68: Scaling Mediaplus in North America, with Tamara Alesi
#67: Growing a media agency into creative and global services, with Kepler's Remy Stiles
#66: Running an agency built on retail performance, with Michael Magnusson
S1 Ep 65#65: The opportunity for independent agencies in the mid-market, with Scott Shamberg
Welcome to Agency Business.Scott Shamberg, president and CEO of independent media agency Mile Marker, joins Brian to discuss the growing opportunity for independent agencies serving mid-market and private equity-backed brands. Shamberg explains how Mile Marker is positioning itself between small media boutiques and holding companies, why its clients prioritize flexible, “human in the loop” service models, and how the agency is using automation and AI to enhance — not replace — talent. The Agency Business podcast is part of the Marketecture Media podcast network.Reach Out:Subscribe for free to the Agency Business newsletter.Interested in joining Agency Business as a guest? Submit a pitch.Listen to 📊 The Madison and Wall Podcast: Brian and Luke Stillman open up about Madison and Wall's latest work — plus crucial economic, financial, and industry trends.Listen to 🎬 Screen & Sponsor: Olivia & VaynerMedia's Jessie Holder explore how brands are shaping Hollywood.
S1 Ep 64#64: Why AI is forcing agencies and clients to rethink how they work together, with BCG's Janet Balis
Welcome to Agency Business.This week, Olivia and Brian interview Boston Consulting Group's Janet Balis. We discuss how AI is reshaping the agency business beyond efficiency gains. Janet argues that many agencies and clients are underestimating AI’s impact by treating it as a cost-saving tool rather than an opportunity to rethink operating models, partnerships, and growth strategies.We explore how agencies should adapt to evolving client expectations, where work should sit between agencies and in-house teams, and why success increasingly depends on designing more flexible, account-specific models that better align creative, media, and technology capabilities.The Agency Business podcast is part of the Marketecture Media podcast network.Reach Out:Subscribe for free to the Agency Business newsletter.Interested in joining Agency Business as a guest? Submit a pitch.Listen to 📊 The Madison and Wall Podcast: Brian and Luke Stillman open up about Madison and Wall's latest work — plus crucial economic, financial, and industry trends.Listen to 🎬 Screen & Sponsor: Olivia & VaynerMedia's Jessie Holder explore how brands are shaping Hollywood.
S1 Ep 63#63: The real agency AI divide: data, commercial models, and what's next
Welcome to Agency Business.This week, Madison and Wall’s Tucker Lake joins Olivia and Brian to discuss new research examining how the largest agency groups are approaching AI. Based on M&W's interviews with senior leaders across holding companies, one theme stood out: while AI has become a central focus, agency offerings today are far more similar than they are different.The Agency Business podcast is part of the Marketecture Media podcast network.Reach Out:Subscribe for free to the Agency Business newsletter.Interested in joining Agency Business as a guest? Submit a pitch.Listen to 📊 The Madison and Wall Podcast: Brian and Luke Stillman open up about Madison and Wall's latest work — plus crucial economic, financial, and industry trends.Listen to 🎬 Screen & Sponsor: Olivia & VaynerMedia's Jessie Holder explore how brands are shaping Hollywood.