Season 1 · Episode 63
#63: The real agency AI divide: data, commercial models, and what's next
Agency Business · Brian Wieser and Olivia Morley
March 23, 202621m 51s
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Show Notes
Welcome to Agency Business.
This week, Madison and Wall’s Tucker Lake joins Olivia and Brian to discuss new research examining how the largest agency groups are approaching AI. Based on M&W's interviews with senior leaders across holding companies, one theme stood out: while AI has become a central focus, agency offerings today are far more similar than they are different.
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