Ad Speaks Houston: A Podcast by the American Advertising Foundation - Houston Chapter

Inspired, energized, fun, and always looking over the horizon at HOW we can be our best. D10 loves what Stephanie did. Our district is a better place because of her. How cool is that?

Dr. Hunt is the co-author of three principals of marketing textbooks. Be bold, be intentional. Class is in session.

AAFD-10, the district that includes Texas had a fireside chat in March about DE&I. There are some great takeaways about how your brand can approach this with authenticity and success.

This is who will represent and shape the future of our industry. The 2022 AEFH Scholarship Awards Luncheon is back, live in person. Come join us to celebrate. You'll enjoy their enthusiasm and their take on what the marketing communications industry looks like in their eyes.

ADvent10n is 3 energized days of incredible. Speakers, workshops, entertainment and immersion into the advertising industry. H-Town is crafting a must attend event for those in advertising and those ready to join our industry. Register at www.advention2022.com

One of the main reasons the American Advertising Federation was created is to educate and keep our industry healthy through a grassroots network to keep our legislators aware of the economic impact our industry has and how legislation affects us.DO A FAVOR FOR THE FUTURE OF THE ADVERTISING INDUSTRY. HELP MAKE OUR VOICES HEARD.WEDNESDAY, MARCH 2, 2022, 12:00 NOON CST – 3:30 PM CSTREGISTER NOW FOR THIS FREE EVENT! Go to austinadfed.com and click on the event to register free.

The AAF 10th District is 4 states big. With the Mosaic Awards we discovered that Houston is well represented for DE&I. Enjoy the stories and let them inspire you.

Joni Verdina loves our industry and she brings that love to AAFH in so many ways. Like everyone else on the board, her "real job" is advertising and marketing, but she always finds the time and the energy to bring 100% to AAFH. Not an easy task. But for Joni, it's an important relationship. Find out why.

You might have heard me say that AAFH has one of the best boards ever. Here are 3 more examples of how and why AAF-Houston continues to do amazing things, even with a pandemic hanging over our heads. This group of great people is why that's happening.

We have such a great team of people who know how to get things done, in a very big way. Big enough, that Houston is well known in AAF D10 and AAF National as the club to watch and learn from. We have a big job to do as we move into 2022 and our team is ready to rock the year. Our team is the best of the best. You'll enjoy hearing WHY AAF is their focus.

Mike Albrecht said it best; surround yourself with great people and amazing things happen. That's the story we're telling today with our Holiday Audio Card #2. Take a moment to learn more about Sonny, Mike and Robyn. Their stories are inspiring and fun.

Alvin Wright, always steps up with a beautiful spirit and a can-do attitude. Joe Biondi is a past AAFH Board Member and still very involved in AAF. Dylan Moore is our AAFH Chair-Elect and understands the value of community through his association with AAFH. Listen to their stories and learn more about who we are.

With data and technology, the process of planning and driving a successful advertising campaign is something more and more advertisers are taking advantage of. So the question to ask; is targeting accurate and should we trust the data providers? Listen in on the conversation with Jenn Gill and Andy Lavender from Effectv.

The AAF-Houston 2021 Student Conference is coming quickly, November 11th and 12th. It's 2 days of online panel discussion, peer networking, a virtual toolbox filled with career resources and opportunities to polish student resumes and portfolios through professional reviews. It's called Construct and it's well worth your investment. If you have the time, come join us.

In a town called Houston, not that long ago, a few guys put together one of the best doggone creative houses on the planet. They named it Radio Works, and the rest is advertising history. We can still learn a lot from these "old dogs". It's time to go to class.

NSAC is the National Student Advertising Competition, where more than 2000 college students create a strategic advertising/marketing campaign for a corporate client. This year it's Oculus, from Facebook. Walking away with honors is so much more than a cash prize. It's affirmation of qualification, and it's really fun. So what are you waiting for?

Steve Pacheco President/CEO of AAF, Ann Iverson, brand builder and inspiring team leader, Helen Lavelle "Painter with a Purpose", and Steve Hall, a consistent supporter of education in advertising, all have something in common. They LOVE this industry, and give back to it with over the top devotion. This is how it's done.

From Bozell and Jacobs, to FKM, to Oxford Ideaz, Suzie Jennings has a love affair with advertising, and a creative attitude that has given her bragging rights, and a few awards along the way. For those of us who have never worked a day in our lives, because we're doing what we love best, Suzie's story will encourage you, and make you smile.

This is a conversation with the talented collective of passionate young communication professionals who make up Ad2 Houston. These are the building blocks of our future and you'll be inspired to hear their story. Guido Falconi and his team show us that even in a pandemic, you CAN get things done.

Once a year, the American Advertising Federation recognizes individuals whose commitment to diversity and inclusion is evident through their creative work, organization-wide and industry-wide initiatives. This year, Houston took home the honors because of two incredible people. Alex and Cathy Lopez-Negrete were named Mosaic Champions. Yeah, there is hope.

We have The "A" Team of advertising professionals at AAFH, and this past year we really did make lemonade out of lemons. What you will hear in this year-end wrap, is how our club came together in a way that made the needle move for our city and our industry. If you're looking for a little sunshine, you'll find it here.Ad Speaks Houston is an audio production of Radio Lounge, a Houston voiceover training and Houston podcast recording studio.

Dionna Widder is the Chief Revenue Officer with the Houston Dynamo/Houston Dash. Alexandra is the Manager of Baseball Administration with the Houston Astros. So how do you keep players and fans engaged? It goes well beyond the cardboard cutouts in the stands and Dionna and Alexandra bring us up to date on what to expect as we move into 2021.Ad Speaks Houston is an audio production of Radio Lounge, a Houston voiceover training and Houston podcast recording studio.

So, 2020, a year to remember. Has the client conversation changed? Has your approach to advertising changed? And how can we use data to adjust to our new normal? EffecTV is poised to help get answers to those challenges. Ad Speaks Houston is an audio production of Radio Lounge, a Houston voiceover training and Houston podcast recording studio.

You do a great job for your clients, but you can't even muster a great elevator speech for your agency. There might be a catchy phrase that you spent months creating, but when it comes down to attracting new clients, you head to your favorite bar for drinks and a conversation. There must be a better way. Well, there is. Ad Speaks Houston is an audio production of Radio Lounge, a Houston voiceover training and Houston podcast recording studio.

The headline says "Be the Change, Start to Build Your Dream Career Here", and even as we transition to a virtual event, the opportunities to learn, to network, and to grab an incredible experience is right there. 3 days dedicated to the people who are the future of our industry. If you've participated before, or if you have never been a part of this, go register right now. Wait, you're still reading this, GO REGISTER!Ad Speaks Houston is an audio production of Radio Lounge, a Houston voiceover training and Houston podcast recording studio.

Tracy Anne Hart was destined to be a photographer and has followed that road since 1981. Her photos are sought after pieces of art and her new book is something that every SRV fan should have in their library. The Austin Chronicle put it this way: "In these pixels the music verges on deafening, but these photographs will burn into your frontal lobe." Listen and love what she has done through her craft. She's really good.Ad Speaks Houston is an audio production of Radio Lounge, a Houston voiceover coaching and Houston podcast studio.

Building awareness with high-reach campaign strategies remains critical for all advertisers to stay top of mind. Effectv has uncovered six key strategies for maximizing reach, and campaign success. We discuss their new whitepaper, "Data Builds Brands" and how advertisers can focus on a strategy that delivers positive results.Ad Speaks Houston is an audio production of Radio Lounge, a Houston voiceover coaching and Houston podcast studio.

As part of our new virtual world, AAF Houston did a free webinar featuring Nikki. The hour long event taught us what it takes to develop effective copy writing and powerful yet strategic creative that leads to the always sought after ROI. This podcast touched on everything from our new behavior with COVID19, to collaboration and confidence. In spite of all this tough stuff we're working through, Nikki has that positive twist on life, with a few laughs and what's ahead for our industry. This is a good one for all creatives.Ad Speaks Houston is an audio production of Radio Lounge, a Houston voiceover coaching and Houston podcast studio.

We miss the face-to-face smiles and handshakes. We miss the taste of a cold beverage and a good conversation. We miss the feel of a room full of ad folks and the community of our industry. Because our industry is filled with people who absolutely love what they do, every day. So when COVID19 came to visit our lives, we had to adjust how we do things. With our past chairman, John Manlove at the helm as this virus started to disrupt our club activities and Kay Krenek, our new chairman taking over, we found that we CAN adapt and we CAN move forward in a big way. Listen and hear how it's done.Ad Speaks Houston is an audio production of Radio Lounge, a Houston voiceover coaching and Houston podcast studio.

When YouTube first made its way onto the internet, few people realized how many hours of video we’d be watching years later. YouTube with 2 billion users worldwide is the ultimate destination for online video. Learn about the power of YouTube In the customer journey and the best way to harness it as marketers and creators. Register for this free webinar now at aaf-houston.net Ad Speaks Houston is an audio production of Radio Lounge, a Houston voiceover coaching and Houston podcast studio.

With our podcasts we cover a wide range of advertising issues and trends, but we felt that at this time, we needed to focus more on our culture and how we might work better, together. On behalf of Valentina, Sonny, Alvin and Ray, we hope this conversation inspires you to seriously consider how YOU can make that happen. Ad Speaks Houston is an audio production of Radio Lounge, a Houston voiceover coaching and Houston podcast studio.

Larry Kelley teaches the art of advertising, writes incredible books, lots of books, and through his efforts you will see how a passion for our industry allowed him to love the journey. Larry is a board member of AAF-Houston, and a former EVP at the mega Houston agency, FKM. We joked about the number of books he has written on advertising, that he might consider selling the series, like a set of encyclopedias. Meet Professor Larry Kelley. Class is now in session.Ad Speaks Houston is an audio production of Radio Lounge: Voiceover coaching Houston , podcast studios Houston

When you think about advertising, outdoor continues to maintain a unique way to engage business, and this business goes back to the stone age. Fast forward to #digitalboards and #programaticboards, and you find that this stone age concept has really kept pace with today's diverse #advertising platforms. This is program number 4 in our series on COVID19 and the #advertising industry. Even with fewer cars on the road, and fewer eyes on the #billboards, outdoor is still a popular choice for advertisers.Ad Speaks Houston is an audio production of Radio Lounge: Voiceover coaching Houston , podcast studios Houston

Allen said he dropped by the agency last week and picked up a roll of paper towels but left the toilet paper, just in case somebody needed it. At Brivic Media their philosophy is simple, "take care of the basics and pay attention to detail". Sure, COVID19 has turned the #advertising world upside down, but when you know how to respond and have the people and resources to make it happen, this becomes a new day to overcome the bad stuff and figure out the details. Change will always happen. Learn how Brivic Media has adapted.Ad Speaks Houston is an audio production of Radio Lounge: Voiceover coaching Houston , podcast studios Houston

So what are you doing right now to speak to your clients? Or, have you gone silent as you wait to see what will happen next? Bad idea. Sure, we're now wearing masks, at least most of us are, but you can clearly maintain connectivity with your clients even when it's not face to face. #Digitalmarketing technology is shining right now, and Brian gives us some great options and actions to take as we navigate COVID19 and beyond. Take a listen.Ad Speaks Houston is an audio production of Radio Lounge: Voiceover coaching Houston , podcast studios Houston

CORE Detail is a #commercialprinter centered on high-end projects from design, to creation to distribution. While business has adapted to a different way of getting the word out in various print platforms, in this case, CORE is well-positioned to address the current printing needs. Kent shares his thoughts on what's happening now and what's ahead.Ad Speaks Houston is an audio production of Radio Lounge: Voiceover coaching Houston , podcast studios Houston

We sat down for a conversation with Valentina Gomez Bravo of Bunker +58, a branding agency here in Houston. From using your brand values as a compass to consistency and timing, to having a conversation that is relevant to your audience, we are sharing a few gems that will help your business do a better job of keeping the connection with your business audience. Consider how many of these points could be put into action today.Ad Speaks Houston is an audio production of Radio Lounge: Voiceover coach Houston , podcast studio Houston

Our lives have been disrupted like never before. From the cancellation of the Houston Livestock Show and Rodeo to sporting events and our day-to-day life as what we used to call "normal. Our new normal is practicing safe behaviors and reaching for a new level of patience in our daily lives. COVID-19 has also disrupted the advertising industry. Listen to a local and district-wide perspective of how we are coping and our optimistic expectations as we adjust to a new way of doing things. Ad Speaks Houston is an audio production of Radio Lounge: Voiceover coach Houston , podcast studio Houston

Diversity and inclusion have been a recent hot topic in the advertising industry, but since 1990, Gilbreath Communications has practiced this valuable exercise as it relates to the agency and its clients. On their website is the best description of how this happens. It's a quote from Maya Angelou and it says "we should all know that diversity makes for a rich tapestry, and we must understand that all threads are equal in value, no matter what the color". You need to hear what she does. Audrey is not new to winning awards and industry accolades, but this award is like lighting the candles on the cake.Ad Speaks Houston is an audio production of Radio Lounge: Voiceover coach Houston , podcast studio Houston

Sure, there is the advertising connection, but what paves the foundation for a Mosaic award winner goes much deeper than the message. All of the award winners share the same passion for a greater understanding of the importance of diversity and inclusion from the eyes and ears they reach through advertising and marketing, to the culture within each agency. These are great stories of why it's so important to address and promote this aspect of our industry. Enjoy the conversations and if you can, be a part of the awards celebration coming up on April 17th at AdVention in Oklahoma City. Find out more at www.aaf10.org. Ad Speaks Houston is an audio production of Radio Lounge: Voiceover coach Houston , podcast studio Houston

Advertising and marketing never stays the same, or sits still, and with a digital mix, it's no longer only about the story, it's more about the emotional connection with the brand. Tony Sharpe, Creative Director at Tony Sharpe TV, Judy Thompson, principal at WORD and Javier Martinez, Creative Director at RUMBO were the perfect mix to fill us in on retail advertising trends, and the important element of content creation which goes well beyond a great message. Take a listen to some of the kindest folks in our industry. You might even learn something new.Ad Speaks Houston is an audio production of Radio Lounge: Voiceover coach Houston , podcast studio Houston

Both Joni and Dwight are passionate about Houston, our advertising community, and the annual event that lets the best of the best shine. Joni and Dwight are AAFH board members and when you see what goes into just one night of celebration it's hard to imagine how the ADDY Awards team gets it all right. So many moving parts and like any other awards program, the essential element of making it fun. Sponsorship opportunities and a behind-the-scenes look at this year's judging team. They are creatives at the top of their game, and they come from all over the United States. Get ready to celebrate, it's ADDY Awards time once again.Ad Speaks Houston is an audio production of Radio Lounge: Voiceover coach Houston , podcast studio Houston

One of the coolest things that happens this time of year in Houston is the Houston Auto Show. This show is driven by HADA and covers 800,000 square feet of everything automotive. RoShelle gave us a sneak peak of what visitors can expect; everything from EV's to taking a personal test drive in cars that are made to be driven. We also talked about the industry needs of attracting and keeping employees in the automotive service industry. Beep beep and beep beep yeah.Ad Speaks Houston is an audio production of Radio Lounge: Voiceover coach Houston , podcast studio Houston

With The American Advertising Awards quickly coming up, Joni Verdina fills us in on plans for the big party. Valentina Gomez Bravo talks about her experiences with Student Conference both as a student and a judge. John Manlove and Leah Howard give us a sneak peak at some of the great programs in the new year and Alvin Wright talks about the AAF club achievement competition. AAFH is ready to rock 2020. If you've been thinking about joining this Podcast will encourage you. Enjoy listening, and Happy Holidays!Ad Speaks Houston is a Houston audio production of Radio Lounge: Houston voice acting coach, Houston podcast production studio

People love AAFH. They also love the incredible things we do. This new approach to membership was designed for the small shops to the big agencies, and because it's an all-inclusive approach, it makes more sense as a budget decision. Joe Biondi is one of our newest board members and his team has put together this new membership initiative. Watch the website for additional details, or you can reach out to any AAFH Board Member for more information. It's time to join!Ad Speaks Houston is a Houston audio production of Radio Lounge: Houston voice acting coach, Houston podcast production studio

The headline reads "A campaign should take you somewhere new, someplace you haven't been before", and that is exactly what drives John Manlove at his agency, his role in AAFH and in his life. John is always focused on "what if", and thus far we are excited about his leadership and what is ahead for the coming year. John is also a teacher of Texas history, as The Battle of San Jacinto literally sits in his back-yard. In this Podcast for AAFH, John tells us how he has built a team to drive Houston growth. AAFH continues to be one of the top clubs in District 10. Take 20 minutes and find out why.Ad Speaks Houston is an audio production of Radio Lounge: providing voiceover, podcasting and audio post production services.

What I like most about our AAFH Board, is the diversity of talent. The ideas are always off the charts. You might call this board a Super Agency because so many folks drive momentum and are never okay with "as-is". John Del Tatto brings a tremendous amount of expertise on brands including Whataburger and Chick-Fil-A, Dwight Douthit is a life-member of Ad Fed, and has won a bunch of national awards for his efforts to promote our mission. Guido Falconi can best be described as the Swiss Army Knife of advertising and marketing. Guido was born into the business through Ad2 Houston and continues to be an essential part of why AAFH is at the top. You're going to love meeting these guys.Ad Speaks Houston is a Houston audio production of Radio Lounge: Houston voice acting coach, Houston podcast production studio

Do you have to love what you do to be really great at it? We think so. When you hear Joe's story you'll catch what we're saying. With a family bloodline that dates back to the golden days of Top 40 Radio, Joe was born to do this kind of stuff. And he's done it all, from on-air to sales, marketing and management. Joe has a passion for radio,and as an account executive for the NPR station in Houston, Joe is the perfect fit to grow their advertiser base. HPM has embraced some exciting new venues to get their message out to an adoring fan base. Joe takes us behind the scenes with some history and the vision HPM has for the future.Ad Speaks Houston is a Houston audio production of Radio Lounge: Houston voice acting coach, Houston podcast production studio

There's a different approach to marketing and advertising when you add the title of former college professor. It becomes much richer when you add fluency in both English and Spanish. Valentina says brands have a personality, much like a person, and every brand is unique. Therefore, every brand message becomes unique. Bunker 58 takes today's technology and applies it to a wide variety of marketing mediums. Bottom line, Bunker 58 is here to make a difference in Houston and the world. Ad Speaks Houston is a Houston audio production of Radio Lounge: Houston voice acting training classes , Houston podcast production studio

A club - any club - is defined by its leadership. Just as Joe was passing the gavel to our new AAF-Houston Chairman, John Manlove, we got together with the guys to get their perspective of the year. We also had a chance to get to know John a little better. John was the program chair for our very successful Trailblazer Awards program. John brings years of leadership to the club, not only as a successful advertising agency owner, but as a former mayor. So John has the "right stuff" to carry on what Joe has achieved, and so much more. This club is unique. We've been carrying the message for 100 years, and looking to this coming year, we are once again in good hands. Thanks to Joe for this past year, and welcome John to what is going to be even better. Ad Speaks Houston is a Houston audio production of Radio Lounge: Houston voice acting training classes , Houston podcast production studio