Ad Speaks Houston: A Podcast by the American Advertising Foundation - Houston Chapter

This is not your Mother's "Old School" marketing. This is "Content Marketing" and as you play with the big boys, there are some things you should know before you get started. Here's a wake-up call. Nobody cares about your product, they only care about their problems and how your product or service can solve those problems. Do you know how to dig deep and really define your solutions? Do you understand the process of building the message, or messages that will speak directly and connect with your best prospects? Content marketing fuels the three most important elements you've got. Those include "search", "social", and "Outbound". If you get any of these wrong, your competition gets your business. Listen and learn how you can change that.Ad Speaks Houston is a Houston audio production of Radio Lounge: Houston voice acting training classes , Houston podcast production studio

We love the opportunity to showcase our AAF-Houston members, and this interview with Jackie Dryden is a lesson in getting your brand out there, so its understood, believed and your brand advocates are telling everyone. It's really not that hard if you follow her seven steps. There won't be a test at the end, but there just might be a benefit for you. Jackie is also co-author of the book "Get Your Head Out of Your Bottom Line, and Build Your Brand on Purpose". That's her word "purpose", and you will find out why that word drives her agency and her clients success stories. So, with "purpose" get ready to be great.Ad Speaks Houston is a Houston audio production of Radio Lounge: Houston voice over classes, Houston podcasting studio

He came to speak to the winners at the AEFH Scholarship Awards Luncheon, held annually as part of the American Advertising Federation Houston's educational outreach efforts. Jim McIngvale gave the room a whole bunch more about life in general, and how a focused attitude can beat the ups and downs the world deals out. He taught us how to "shine a light" on the issues, whatever they may be, to "get over" the bad days and get back up to make tomorrow a success. You might have heard this story before, but even so, it's worth a second listen. This is one of those speeches that would be a great family sit-down. Tell the kids to put down their devices and open their ears. Mac's message has no generational barriers, only great advice.Ad Speaks Houston is a Houston audio production of Radio Lounge: Houston voice over classes, Houston podcasting studio

So what if Houston grabbed a World Cup Soccer Championship for our city in 2026? That would be beyond pretty cool. It just might happen, and the folks that can do that, like Chris Canetti, Brian Ching, and Alex Lopez Negrete will tell us what's being done right now to make it happen. Join AAFH at our May 15th Luncheon to find out. And head to the Karbach Brewing Company on May 1st for our Beer's with Peers event, a must attend evening for those in our industry. Check out of our events at www.aaf-houston.net.Ad Speaks Houston is a Houston audio production of Radio Lounge: Houston voice-over classes, Houston podcasting studio

Advertising has moved well beyond the traditional channels. Question is, how smart is the agency handling your business? T2O takes marketing to the next level and they do it on a global scale. Their mantra is called POET: paid, owned, earned and technology, which translates into a team of professionals that understand the "new" way to move the needle. Alex Ramirez, the CEO of T2O brings the power of a global company to Houston with Omni Channel Marketing expertise. They call their marketing funnel, Bow-tie Marketing. Find out what's new by listening now.Ad Speaks Houston is a Houston audio production of Radio Lounge: Houston voice-over classes, Houston podcasting studio

Paul W. Hobby isn't one to waste time. The American Ad Federation named him our 2019 Trailblazer Award Honoree. And we did it in Texas grand style with live music from Texas Troubadour Shake Russell. One of Paul's biggest and latest accomplishments was to lasso a magazine that had lost its way, and to bring it back home to Texas. As the CEO of Texas Monthly Magazine, Paul has created a bright new future for what many say is at the heart of what this state is all about. Paul W. Hobby is Texan to the core. Take a listen as Paul talks about everything from politics to BBQ.Ad Speaks Houston is a Houston audio production of Radio Lounge: Houston voice-over classes, Houston podcasting studio

In 2016 Paul Hobby spearheaded the acquisition of Texas Monthly Magazine, bringing the iconic publication back to Texas. Paul has also served as Chairman of the Greater Houston Partnership, the Houston branch of the Federal Reserve Bank of Dallas and the Texas Business Hall of Fame. His story is more about what it takes to dream, to lead, and to accomplish the things that make Texas exciting. Joining Paul at the Junior League of Houston on March 20th, is the Texas Troubadour, Shake Russell, for some great Texas Tunes. For tickets and more info visit https://www.aaf-houston.net/events/2019/3/20/21st-annual-trailblazer-award-honoring-paul-w-hobbyAd Speaks Houston is a Houston audio production of Radio Lounge: Houston voice-over classes, Houston podcasting studio

AAF Houston is on its way to setting a new record for membership with a vibrant and diverse club that is constantly creating new opportunities to engage with the people of our industry. With a 35% increase in membership since the start of the new club year, AAF Houston is well on its way. Listen and learn about activities and member discounts that make this an attractive offer. Find out more by going to AAF-Houston.net.Ad Speaks Houston is a Houston audio production of Radio Lounge: Houston voice-over training , Houston podcast studio

What makes Ad2 Houston the desired destination for young communications professionals? Could be the cool stuff that goes along with membership. Whether you're a college student trying to figure it out, young professional learning the advertising ropes, or a trailblazer climbing your way to the top, you'll find folks like you and positive energy that will step up your game. Ad2 Houston is a a bunch of great people that find joy in bettering themselves and those in the Metro Houston area through networking, professional development and giving back to the community. Plus, your membership also gives you access to and membership in AAF-Houston. To see if Ad2 Houston is a good fit for you, go to www.ad2houston.org. 2019 just might be the year you get to do what you've always wanted to do. The story starts with listening to this Podcast.Ad Speaks Houston is a Houston audio production of Radio Lounge: Houston voice-over training , Houston podcast studio

Dedicating Resources to Employees of Advertising and Media (DREAM) Fund is a nonprofit foundation and the support link to the community of advertising, public relations, and media professionals across the Southwest. They exist to aid colleagues – in Texas, Oklahoma, New Mexico, Arkansas, and Louisiana – through financial assistance and emotional support during times of personal crisis. Ray Schilens sits down with Executive Director Teresa Novak and Rob Logan VP of Houston operations. Learn more about the DREAM fund at www.dreamfund.orgAd Speaks Houston is a Houston audio production of Radio Lounge: Houston voice-over training, Houston podcast studio

Coming off a very successful American Advertising Awards event, we get to chat with AAF-Houston Chairman Joe Cesaratto on his thoughts for the coming year. AAF-Houston has addressed challenges with a positive team spirit and as we roll into 2019, Joe shares his vision to carry out the many programs and events on his to-do list. Number one priority is to continue to grow our membership and focus on building our luncheon events to attract more of the advertising and marketing crowd here in Houston. To find out more about AAF-Houston as a place that might be a great fit for you, or your company visit aaf-houston.net And, be sure to share and subscribe to our Podcast series.Ad Speaks Houston is a production of Radio Lounge a Houston audio production studio, Houston podcast studio, and Houston voiceover training resource.

At Corporate Cupid those interested in exploring the advertising and marketing industry, get to sit face to face with pros in our industry. These 5-minute interviews give participants the chance to strut their stuff with top advertising and marketing executives in a speed dating style interview. This is much more than just an interview event. Students, grads and young professionals can take advantage of meeting peers in our industry. Bring your resume portfolio and get ready to engage in some fun.Get event details at http://bit.ly/Ad2HoustonEventsAd Speaks Houston is a production of Radio Lounge a Houston audio production studio, Houston podcast studio, and Houston voiceover training resource.

Ad Speaks Houston is a production of Radio Lounge a Houston audio production studio, Houston podcast studio, and Houston voiceover training resource.

Playing various roles, from behind the scenes to former Chairman, Anne Mrok-Smith has been an important part of AAF-Houston since 1976. Ad Speaks Houston is a production of Radio Lounge a Houston audio production studio, Houston podcast studio, and Houston voiceover training resource.

ADvention, a multi-state advertising, design, and marketing conference that answers the question, how do you keep "rolling" in the right direction, while staying on top of current trends in advertising and marketing. To learn more, visit http://www.aaftenthdistrict.org/2019-advention.html.Ad Speaks Houston is a production of Radio Lounge a Houston audio production studio, Houston podcast studio, and Houston voiceover training resource.