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You Are Heroic with Brian Johnson

You Are Heroic with Brian Johnson

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+1 #45: Bright Lines

I dropped out of law school before a semester was over but I do remember one Big Idea from Contracts class. Lawyers like to say that a contract is a good one when there are "bright lines"—when it's super obvious what everyone is agreeing to. Fuzzy lines? Not so good. We want super crisp, obvious, BRIGHT lines. Research scientists borrowed that phrase to describe one of the key attributes of creating good deals with yourself as you architect your ideal life. They tell us that when we're building new habits, we want to have VERY BRIGHT LINES about what is and what is not acceptable behavior. For example, when I wanted to quit eating fast food over a decade ago, the fuzzy line I had of "Eat at McDonald's less often" wasn't particularly helpful. Every time I'd drive by that McDonald's on the way home I'd have to ask myself, "Is today the day I get to go there?" And, when did I go? On the days when I was feeling the worst, of course. Then, one day, I got BRIGHT with my lines. I decided I would NEVER eat at McDonald's again. Period. Now, of course, I broke that commitment a few times before it stuck, but—and this is an important distinction!—at least now I knew I was breaking a contract with myself. Eventually I dialed it in and kicked the fast food habit. I did the same thing with ESPN and Google News and the iPhone in bed and countless other things. Fuzzy? Didn't help. 100% bright? Worked like a charm. So, how about you? What's the #1 bad habit you'd like to get rid of? How can you move from fuzzy to super bright? Think about that and get on it.

Nov 10, 20174 min

+1 #40: 3 + 1 = Magic

We all have areas of our lives we want to Optimize. Stephen Covey tells us to think about our "Roles and Goals." Tony Robbins calls it "Categories of Improvement." The challenge with those is that we can get confused with a near-infinite number of Roles and Categories. I like to boil it down to my Big 3: Energy + Family + Service. Energy. For me, it ALL starts with Energy. If I have a tough time getting out of bed in the morning, I'm going to have a tough time living optimally. Therefore, I prioritize making sure my Energy is strong. Family. Why do I want to feel radiantly alive and energized? First and foremost, I want to be an exemplary husband and father. I'm the only one in the world who can be a great husband to my wife and father to my children. In the midst of striving to do great things and make a difference in the world, it's easy to forget that it all starts at home. Service. The other reason I keep my energy strong is to be of service. I want to be, in the words of the French movement philosopher Georges Hébert , "Fit to be useful." So, here's how I like to approach it: First, start by identifying what you at your absolute best would look like in each of those categories. Then capture the benefits you'll experience when you live from that ideal. Then think of the #1 simple thing you can do every.single.day to make sure you're in integrity with that ideal. Then schedule that thing into your Masterpiece Day. And, of course, DO IT. For me, it looks like this: Energy: Me at my best: I am a world-class athlete. (Defined as qualifying for the Spartan World Championships at the end of this year. I need to place in the Top 20 in my age group so it's a JV-version of world-class but it was still a big stretch for me when I set the goal and it has great pull-power.) The benefits (aka "The Why" a la Nietzsche's "He who has a strong enough why can bear almost any how."): I am radiantly alive. I am grounded. Powerful. Calm. Confident. Energized. The #1 thing I will do every day: Sunrise Trail Workout. I'll show up on the mountain and bang out my 1=hour workout. CONSISTENCY of training (obviously oscillating intensity/etc.) is my secret weapon. You? Family: Me at my best: I am an exemplary husband and father. I love to work and create. AND I'm committed to being a great husband and father. An exemplar. That standard fires me up. The benefits: Joy. Presence. Love. Kindness. Patience. Consistency. Celebrating my 50th anniversary with my Love. 😃 The #1 thing I will do every day to make that happen: Quality time one-on-one with my son EVERY day. Defined as at least 30 minutes (target 60 during week and hours on weekend) of just me and him. You? Service: Me at my best: I am an exemplary social entrepreneur, philosopher + teacher, and community leader. I am committed to using business as a force for heroic good while continuing to study, embody and teach wisdom I love and making a difference in our Optimize community. The benefits: The joy of doing what I'm here to do. Flow. Energy. Enthusiasm. Connection. Impact. The #1 thing I will do every day to make this happen: AM1 Deep Work. Before I go online, I will do my morning rituals and Deep Work. Period. As I say all the time: You couldn't pay me to hop online and blow my brain up before doing my creative work. My mind just isn't quite the same after going online. I'm all about accreting a little more value every day and repeating that every day—allowing the gains to aggregate and compound as the creative power magnifies itself incrementally. It all starts with that first Deep Work slot every morning. You? 3 + 1 = Magic.

Nov 9, 20176 min

+1 #35: Journal Lately?

Here's another simple way to keep your motivation high: Journal. Sonja Lyubomirsky is one of the world's leading scientists studying well-being. She tells us that one of the most robust ways to boost our optimism and positive thinking (actually, she says it's "The most robust" strategy) is to journal daily—reflecting on our hopes and dreams, visualizing our success and reflecting on the steps we will take to make it all happen. Ten to twenty minutes per day. Even as little as two minutes has been shown to make people happier and healthier. So… What are your hopes and dreams? What steps will you take to make it all happen? Journal lately? Might be a good +1 for today. 😃

Nov 7, 20173 min

+1 #30: Sharpening the Saw

Stephen Covey's seventh habit of Highly Effective People is "Sharpen the Saw." He tells us about the importance of renewal if we want to stay at our best and shares this parable to bring the point home: Imagine walking into a forest. You see a guy sawing a tree. He's working and working and working but not getting very far. His blade is clearly dull. So, you suggest he step back and sharpen the saw a bit. He says that's simply not possible. He's way too busy to slow down to sharpen anything. Hmmmm... Really? But with a sharp blade you'd hammer right through that tree! So… Which guy are you? And... What's one tiny little easy thing you could start doing (today!!) that would help you build a chainsaw? Let's do that!!

Nov 5, 20173 min

+1: #25 - Grateful Flow

In our last +1, we chatted about the scientifically-proven power of gratitude: Simply writing down 5 things you're grateful for can boost your happiness up to 25%. (Wow.) Here's another way to practice the magic of gratitude right in the moment when you need it most. The Tools guys call it "Grateful Flow" and it's one of their ways to deal with any negative feelings you might be experiencing—overwhelm, depression, that sort of ick sauce. Here's the quick take on how to put the tool into practice: The moment you're aware that a cloud of ick is floating into your day, step back, take a deep breath and simply look around you and notice things you can be grateful for. For example, right now I'm grateful for the computer I'm working on, the bottle of water I just drank from, my wife and kids, the beautiful mountain out my window, my health, you, and so much more. That's Grateful Flow. Tiny little things in our life that we can either take for granted or appreciate. Note: It's impossible (!) to be in a state of gratitude AND be in a state of misery at the same time. (Don't believe me? Try it.) So… The next time you're starting to feel a little stressed: Take a deep breath and turn on the Grateful Flow! How about some practice right now? What tiny things can you appreciate? (Let's live from that place!)

Nov 4, 20173 min

+1 #20: How to Stop Thinking

Get instant access to hundreds of free Optimize +1s (and unlock the full Optimize experience) at https://Optimize.me === +1 #20: How to Stop Thinking The #1 Tip on How to Master this Important Lost Art (Inspired by Patrick McKeown) https://www.optimize.me/plus-one/how-... Patrick McKeown is one of the world's leading experts on optimal breathing. When I interviewed him recently, he made a very interesting point. He said that we spend all our lives in school learning how to think but that we're never taught how to STOP thinking. Fact is, most of our "thinking" isn't thinking at all. We're simply looping the same unproductive thought over and over again. Get this: According to a study done at USC, the average person has 70,000 thoughts per day. And, according to some experts, 80-90% of those thoughts are useless. That's crazy. (Literally.) It's also really enervating. We waste a ton of energy spinning our mental wheels—creating more stress and anxiety and fatigue while diminishing our performance and well-being. (Not a winning combination.) So, learning how to STOP thinking is a very important skill. Patrick's #1 tip on how to master the art of not thinking? Breathe. Specifically, breathe through your nose. Deeply (but lightly!) into your diaphragm. (One of Patrick's Big Ideas we'll talk about more in another +1 is the fact that we all breathe way too much—which, paradoxically, decreases the amount of oxygen released into our cells.) For now: Breathe through your nose. Deeply. Yet lightly. And, ahhhhh… Our mind has slowed down. All that wasted energy is recouped. btw: Two other ways to stop that mental chatter? Put your attention on your body = #2. And the final tip from Patrick? Immerse yourself in the present moment. Let's think productively when it's appropriate to do so. And then get really good at turning the brain off. ===Get instant access to hundreds of free Optimize +1s (and unlock the full Optimize experience) at https://Optimize.me

Nov 2, 20173 min

+1: #15 - Did I Win?

Gold-medal-winning mental toughness coach and author Lanny Bassham is all about focusing on the PROCESS of goal achievement. He tells a great story about one of his clients—a pro golfer. Now, this professional golfer was struggling a bit. He was setting his goals for the year and Lanny told him not to think about winning tournaments but to put all of his attention on mastering the process of playing well—identifying the key components of a successful shot and then taking it, literally, one shot at a time. So, this golfer embraces the wisdom. Early in the season, he's out on the 18th green in the final round of a big tournament. He's lining up his putt, following the process he and Lanny established. He makes the putt. His playing partner shakes his hand and congratulates him. Then he realizes something must be up when his wife runs on to the green cheering. "Did I win?" he asks. Yah. You just won the tournament and 1 million dollars. Imagine that. Imagine being so focused on executing the next baby in your process that you don't even know you're sinking a million dollar putt. And guess what? You are (of course) much more likely to sink the putt when every ounce of your creative energy is focused on doing your best and not leaking out in concerns about doing well enough. Process vs. Outcome. Where's your focus?

Oct 31, 20174 min

+1 #10: Antifragile

In his great book Antifragile, Nassim Taleb walks us through the fact that there's a big difference between being fragile, being resilient, and being ANTIfragile. In short: If you're fragile and life hits you hard, you break. If you're resilient and life hits you hard, you withstand more and… eventually… you break. But… If you're ANTIFRAGILE, when life hits you hard you actually get stronger. Think about that. The more you get kicked around and challenged by life, the S T R O N G E R you get. Wouldn't that be awesome? As Nassim tells us and we would be wise to remember: "A wind extinguishes a candle but fuels a fire." Let's build a bonfire. (On that note, how about this gem from Rumi: "I am burning. If anyone lacks tinder, let him set his rubbish ablaze with my fire.")

Oct 30, 20173 min

+1 #5: 3:59.4

At this point, most of us know that Roger Bannister was the first person to break the 4-minute mile. Very smart people of his era said that it was impossible. Period. End of story. He, of course, wasn't so sure. But here's what's awesome: Do you know how Roger trained to do the impossible? Hint: He broke down his goal into bite-sized pieces. Here's how: First, he trained until he could run a quarter mile in a minute. (Nice job!) Then he trained until he could run half a mile in two minutes. (Well done!) Then he trained until he could run three-quarters of a mile in three minutes. (Sweet!) Then he trained until he thought he could run the full mile in less than four minutes. And, voila!! On May 6, 1954 at Iffley Road Track in Oxford, England, the time keeper looked down and saw these magic numbers: 3:59.4. Roger achieved the impossible by breaking his "impossible" goal into little bite-size, do-able pieces—which is always a very good idea. (As Henry Ford once said, "Nothing is particularly hard if you break it into enough small pieces.") How about you? What's your jumbo-big exciting goal? You know, the thing you would do if you weren't afraid? Yah. That one. Write it down in a few words. Now, let's chunk it down and give you your next bite-size doable target. What's the very next micro-goal you need to hit en route to that big goal?! The thing that, once you achieve, will make it possible to hit the next target? Got it? Awesome. Now… What's your next baby step? And, most importantly: Is now a good time to take it?

Oct 28, 20174 min

+1: #1 - +1 or -1 = Destiny Math

In our last +1, we had fun applying Rumi's wisdom that God turns us from one feeling to another so we have two wings to fly and not one. Today, we'll look at another one of my favorite gems from Rumi. He tells us: "If you are irritated by every rub, how will you be polished?" Think about that. If you want to be polished (aka Optimized!!), how do you expect to get there if you're irritated by every little rub of life? Guess what? It's those "rubs" (aka challenges!) that are MAKING YOU SO SHINY!!! Rumi also tells us: "This discipline and rough treatment are a furnace to extract the silver from the dross. This testing purifies the gold by boiling the scum away." Yep. That's the ticket. We need to embrace all the little rubs antifragile-style as we step into the furnace so we can burn the scum away. That's Today's +1. Got any challenges these days? Can you see how the ONLY way you've grown in the past is by overcoming challenges? And that the challenges you're facing today are simply opportunities for you to actually APPLY all these tools to get a little shinier? Rub rub rub. +1. +1. +1.

Oct 27, 20174 min

Journaling 101: Behind the Scenes

Here's a quick look behind the scenes for one of our next classes: Journaling 101: How to Use a Pen and Paper to Create Clarity, Confidence, and Consistency. I hope you enjoy this overview of the class (and my process in creating it)! P.S. Optimize with us: http://optimize.me

Oct 20, 201713 min

My morning journaling and strategy thinking (+ Top 10 Books) (behind the scenes)

I've been thinking about how I can help you optimize (technically, I'm pretty much *always* obsessing about it) and realized I should probably do some more behind-the-scenes videos to capture my (often messy) thought process about how to take Optimize to the next level and do my life's work while serving you profoundly and creating an exemplary business that scales in the process. This video is the fruits of that. Hope you enjoy! Optimize with us at https://optimize.me P.S. Notes on my Top 10 favorite Books The Tools by Barry Michels & Phil Stutz: https://www.optimize.me/philosophers-notes/the-tools-barry-michels-phil-stutz/ Deep Work by Cal Newport: https://www.optimize.me/philosophers-notes/deep-work-cal-newport/ The Daily Stoic by Ryan Holiday: https://www.optimize.me/philosophers-notes/the-daily-stoic-ryan-holiday-stephen-hanselman/ Rethinking Positive Thinking by Gabrielle Oettingen: https://www.optimize.me/philosophers-notes/rethinking-positive-thinking-gabriele-oettingen/ Grit by Angela Duckworth: https://www.optimize.me/philosophers-notes/grit-angela-duckworth/ Peak by Anders Ericsson and Robert Pool: https://www.optimize.me/philosophers-notes/peak-anders-ericsson-robert-pool/ Mastery by Robert Greene: https://www.optimize.me/philosophers-notes/mastery-robert-greene/ Presence by Amy Cuddy: https://www.optimize.me/philosophers-notes/presence-amy-cuddy/ No Sweat by Michelle Segar, Ph.D.: https://www.optimize.me/philosophers-notes/no-sweat-michelle-segar/ So Good They Can't Ignore You by Cal Newport: https://www.optimize.me/philosophers-notes/so-good-they-cant-ignore-you-cal-newport/ P.P.S. Let's do this!

Oct 3, 201720 min

Interview: The Art of Connection with Michael Gelb

Michael Gelb is one of the world's leading creativity teachers. He's also a qi gong and aikido master who wrote one of my favorite books: "How to Think Like Leonardo da Vinci." In this book, he teaches us the art of creating connection. Big Ideas we explore include how to optimize our ability to connect (practice with the little moments!), The Pygmalion Effect (aka the self-fulfilling prophecy), the importance of centering for conflict resolution, and how our addiction to digital devices (ADD) is leading to attention deficit disorder (ADD) which is leading to troubles in connecting and what to do about it.

Sep 12, 201751 min

Interview: Coming Alive with Barry Michels

I'm a HUGE fan of Phil and Barry's first book, The Tools. Coming Alive is kinda like The Tools Part 2. In this book, we get four new tools to go along with the original five tools. Big Ideas we explore include how to connect to our Life Force, defeat Part X (their name for that part of each of us that gets in the way), build our confidence and learn to see problems as gifts as we live a GREAT life.

Sep 2, 201756 min

Interview: Anxiety Free with Patrick McKeown

This is a quick-reading, simple, practical guide to, as the sub-title suggests, "Stop Worrying and Quieten Your Mind—Featuring the Buteyko Breathing Method and Mindfulness." If you're looking for a general introduction to the power of Oxygen, I'd recommend you go with Patrick's more recent and more all-purpose Oxygen Advantage. If you suffer from anxiety and/or panic attacks, this might be a great place to start. Big Ideas we explore: The #1 rule of breathing, the 2 key benefits of putting your attention on your breath, why CO2 is your friend and how to play nice, avoiding rat poison and becoming a good mind gardener.

May 13, 201739 min

Interview: The Oxygen Advantage with Patrick McKeown

Patrick McKeown is one of the world's leading teachers of the Buteyko Breathing Method which was created in the 1950s by a Russian doctor named Dr. Konstantin Buteyko. McKeown suffered from asthma for decades until he found the Buteyko Method. At which point, he reversed his asthma symptoms and then dedicated his life to helping others optimize their breathing. In this book, he extends the Buteyko Method into an approach he calls the Oxygen Advantage. Big Ideas we cover include the #1 obstacle to optimal breathing, Oxygen Delivery 101, the #1 breathing tip, and how to dial in your sleep.

May 12, 201737 min

Interview: Movement Matters with Katy Bowman

This book is an adaptation of a series of essays Katy created over the last five years in which she unpacks her evolving views on what she calls "movement ecology." It's not your typical "do X, Y, and Z" optimal living guidebook. It's a thoughtful and thought-provoking look at why—as you can guess by the title—Movement Matters and a challenging look at how our individual and cultural decisions have created a sedentary culture and a significant nature debt that few of us ever stop to think about. Big Ideas: Stacking your life, minimalism vs. maximalism, the tree of your life, and redefining success.

May 11, 201737 min

Hero Training 101 - Friday PM

Welcome: Your Heroic Quest + Making it a Reality Our world needs heroes today more than ever before. We need YOU to be a Hero. We hope you enjoy this video from Friday Night of our weekend immersion workshop: Hero Training 101. Let's do this! Watch the entire weekend workshop here: www.optimize.me/hero

May 6, 20172h 4m

Interview: The Road to Sparta with Dean Karnazes

Do you know why we call our modern marathon a marathon? You may think you know the real story behind the very first marathon, but in this captivating, inspiring tale, Dean Karnazes (named by Men's Health as one of the 100 Fittest Men of All Time) gives us a deeper look at the man who, 2,500 years ago, ran the first ULTRAmarathon and, in doing so, effectively saved Western civilization. :) Big Ideas we explore: a history lesson The Battle of Marathon, why balance doesn't lead to happiness (and what does), a 24 Hour Fitness with Harvard profs, heroes are ready and how to play the pain game.

May 5, 201732 min

Stoicism 101: How to Apply the Ancient Wisdom of Seneca, Epictetus and Marcus Aurelius to Your Modern Life (Intro)

I love Stoicism. In this class we take a quick look at the cast of characters (from founder Zeno to Seneca + Epictetus + Marcus Aurelius) and then dive into the ultimate goal of Stoicism (hint: become bff's with your inner daimon so you can experience a state of well-being and flourishing) along with the practices that help us apply this wisdom to our lives. We'll create energized tranquility and equanimity as we have fun becoming our own ideal sages.

Feb 25, 20177 min

Interview: Hero Training with David Allen

Here's what David Allen has to say about Hero Training 101.

Jan 30, 201733 min

Interview: The Leadership Challenge with Jim Kouzes

James Kouzes and Barry Posner are two of the world's preeminent researchers on leadership. This is the 25th anniversary, fifth edition version of their best-selling classic that has sold over 2 million copies. One of the things I most like about this book is the fact that it covers the SCIENCE of leadership. Kouzes and Posnar have been conducting empirical research for over three decades. Big Ideas we explore: The 5 Practices (

Jan 25, 201733 min

Interview: The Way of the Seal with Mark Divine

A former U.S. Navy SEAL Commander, Mark Divine integrates the ancient warrior traditions with grounded, practical virtue and 21st century get-it-done effectiveness in a way that I find incredibly inspiring. Big Ideas we cover include the power of front-sight focus, how to DIRECT your mind, going Yoda on your commitments and creating micro goals when things are tough.

Jan 17, 201738 min

You at your best: What's it look like? (Behind-the-scenes)

Here's another behind-the-scenes look at how I'm thinking about The Big 3: Energy + Family + Service as we raise our standards to heroic levels. Primary questions: What does you at your best look like in each domain? What will you experience/who will you be when you are your best? (Aka: The Why) And, most importantly, what ONE thing will you do every.single.day to make that ideal self a reality? Hope you enjoy! More on Hero Training 101: optimize.me/hero

Jan 6, 201712 min

Hero Training 101. Its time.

Join us for my first ever offline immersion workshop. It will be at our new Optimize Oasis in Ojai in April. We're calling it Hero Training 101. It's time. Learn more: https://optimize.me/hero

Jan 6, 20173 min

Hērōs + Virtues vs. Bling (My focus on New Year's morning!)

So I figured out my one word for 2017: Hērōs. Popped up in meditation this AM. It's basically the perfect expression of what we discussed yesterday: Community + Consistency. Here's how I'm thinking about Hērōs + Virtues vs. Bling on this fine first day of 2017! Here's to stepping into the highest version of ourselves and serving profoundly!!!!

Jan 2, 201715 min

Community + Consistency + My love affair w/Calendars (behind-the-scenes)

Turning the last page on my 2016 calendar is a pretty exciting thing for me. (Hah.) Here's a sneak peek at what's going to be important for me in 2017. You? Let's make 2017 the Greatest Year Ever!! Join nearly 10,000 people Optimizing at https://optimize.me/join

Jan 2, 201710 min

Greatest Year Ever 101: 2017 Prep! (Behind-the-scenes :)

Here's a quick look at Greatest Year Ever 101. Join us at our new Oasis in Ojai (907 El Centro Street, Ojai 93023) or via Livestream as a member: optimize.me/join. Let's do this!

Jan 2, 201713 min

Hero365: Greatest Year Ever + 2017 Curriculum

Today we take a quick look at my creative planning to help us make 2017 the Greatest Year Ever. Fun! (I mention our membership. If you haven't joined yet and it feels like a good fit, learn more/sign up here: http://optimize.me/join)

Dec 23, 20165 min

Hero365: Your #1 Goal? (+ Habit?) + Chasms vs. Cracks

In this little trip behind-the-scenes we take a quick look at the evolving 2017 Q1 calendar and how fired up I am about PN-LIVE. Plus we have fun with two micro classes: one on identifying your #1 (or Top 3) goals for next year that'll make it amazing (along with the 1 or 2 habits you need to install to make that goal happen); and, we have fun looking at chasms vs. cracks. Joseph Campbell said that when you get to a chasm, jump. It's not as wide as you think. I share a couple stories of my own where I saw chasms were really cracks. You? P.S. Let's do this.

Dec 23, 201611 min

Hero365: #JUSI (aka "Just Ship It." Pronounced "Juicy." :)

Big visions are awesome, of course. But ultimately it's all about ACTION--taking gritty baby steps every.single.day in pursuit of our big audacious goals and purpose-driven destiny. One great tactic? Get Juicy!! Just ship it. #JUSI

Dec 23, 20169 min

Hero365: Time to 10x. (Make that 20x! :)

After my strategy journaling I often send a quick video my right-hand genius ninja Evan. Today I started doing that and realized I should just share it with you as well as part of this series. So, here we are. Theme: Let's 10x--make that 20x!!-- the value we create for our members by sharing 250 PN-LIVEs + 250 Office Hours. Still noodling but basically, Monday thru Friday at 10am PST I'm thinking we can hang out and Optimize. Then on Saturday we'll have a longer lecture for more awesome. Then I rest on Sunday. :) (Got ideas on stuff you'd like me to cover?! Drop a comment, pretty please!!) LET'S DO THIS!!

Dec 23, 20169 min

Hero365: Top 100 Books: PN-LIVE in 2017

Another quick peek at my prep for 2017. Short story: We're going to livestream awesome classes on my 100 favorite book ever. Q&A. etc. It's going to be awesome.

Dec 23, 20164 min

Hero365: My daily journal + OPTIMIZE biz overview

Every morning I spend ~5 minutes quickly journaling on what I am committed to doing and who I am committed to being in the world. Here's a quick peek behind the scenes on this AM's journaling in which I share the big vision for our business Optimize Enterprises, Public Benefit Corporation.

Dec 23, 201614 min

Hero365: Hero Training 101 (The Manifesto)

Hero Training 101. It's time. Here's the full script: Do you know what the word "hero" means? In ancient Greek, the word "hērōs" (spelled with a cool line over the e and the o) meant PROTECTOR. Not "killer of bad guys" or "super strong tough guy" but PROTECTOR. A hero has strength for two. The hero's secret weapon? LOVE. Compassion. Empathy. A hero CARES. And a hero is willing to do the work necessary to be strong enough to serve and to protect the people and community and country she loves. Our world needs heroes today more than ever before. That's why I'm putting every single ounce of my energy into something we're calling Hero Training 101. We're going to help you create the greatest year of your life and, in the process, help you create heroic mastery of every facet of your life. We'll start by figuring out what you're here to do. How will YOU be heroic? What bold steps will you take to give your greatest gifts in greatest service to the world? Who must you become to make that vision a reality? We'll figure out your highest calling and then challenge you to STEP UP and create the strength to make that dream a reality. We'll start with your fundamentals. Absolutely dialing in your nutrition, your movement, your sleep, and your ability to focus your mind—putting your attention where you want, when you want for how long you want—the skill that psychologists tell us is THE most important attribute of the greatest and happiest among us. We'll master the process of setting and achieving goals. Building habits and using your willpower wisely. Cultivating humble yet heroic confidence. Mastering the process of getting stuff done while conquering any procrastination, anxiety or depression. We'll step into our full leadership potential and master the process of using business as a force for heroic good. And, most importantly, we'll focus on love. Not just for a few people with whom we're close. But for everyone and all of life—remembering that THE secret weapon of the true hero is LOVE. Fully embodied and expressed in every micro-moment of our lives as we dig deep and commit to most fully giving ourselves to our families, communities, countries and world. Hero Training 101. It's time. optimize.me/hero

Dec 23, 20165 min

Micro Class: Foundation of Leadership = Credibility

You know what the foundation of leadership is? Credibility. Know how to build your credibility as a leader? Four key qualities. Here they are.

Dec 2, 20166 min

Micro Class: Influence Yourself

Want to influence yourself? Tap into your natural tendency to want consistency. Here's a quick look at how to do that. (Hint: Start small. Write down your commitment. Share your it.)

Nov 29, 20167 min

Micro Class: Charisma 101

Charisma. First thing to know: You can build it. Here's how. (Focus on three skills: Presence + Power + Warmth!)

Nov 25, 20168 min

Micro Class: Hero = Protector

Hero. Did you know the word means "protector" in Greek? Yep. Let's shift from "What's in it for me?" to "How can I be my brother's keeper.

Nov 22, 20166 min

Micro Class: Procrastipain

Did you know thinking about things we procrastinate about triggers a pain response in our brains? Yep. But get this - Only the *anticipation* creates pain; doing doesn't! So, just do it.

Nov 18, 20165 min

Micro Class: 10% = 1 Month

Did you know that if you boost your productivity by 10% you basically add a MONTH's worth of productivity to your year? NUTS, eh? And true. Here's how to add at least a month.

Nov 15, 20166 min

Micro Class: Oil Barrels

Brian Tracy once crossed the Sahara desert. 500 miles of nothing but sand. All he had to do was go from oil barrel to oil barrel. Incremental improvement is where it's at.

Nov 11, 20165 min

Micro Class: PCT vs. RSF

PCT = Problem-centric thinking. RSF = Relentless solution focus. Mentally tough people focus on SOLUTIONS. Are you?

Nov 8, 20165 min

Micro Class: Dreams + 2m Steps

The first time GSP told his dad his dream to be a world champion his dad thought he was crazy. He kept going. Step by step. You know how many steps are in a 1,000 journey? About 2,112,000. #walkingshoes

Nov 4, 20165 min

Leadership 101: How to Inspire and Empower People to Do Great Things (Intro)

Leadership is all about inspiring and empowering people to do great things. In this class, we'll explore the fact that leadership starts by leading yourself as we identify your noble purpose, chisel your foundation, create a compelling vision, embrace the process, and do what you're here to do. We'll also look at the power of charisma, the neuroscience of being an iconoclastic leader, and discuss the best-kept secret of leadership to help you create your legacy.

Nov 1, 20165 min

Micro Class: Experiments Never Fail

Experiments never fail. That's a powerful distinction. Let's put on our lab coats + goggles and embrace a TESTING mindset vs. a "trusting" one.

Oct 28, 20166 min

Micro Class: Keep it Simple

Coach Wooden believed in simplicity. His teams ran 1 offense, 1 defense, 1 out-of-bounds play. They MASTERED their one thing and became unstoppable. How about you: Is your life simple or complex?

Oct 25, 20166 min

Micro Class: You + Future You (in an fMRI)

Imagining sliding into an fMRI. Researchers ask you to imagine yourself, a stranger and you in 10 years. The results are interesting and powerful.

Oct 21, 20168 min

Micro Class: 3:59.4

3:59.4. That's less than 4 minutes. Running a mile in that time used to be impossible. Until it wasn't. What impossible thing do you need to reframe into possible?

Oct 18, 20166 min

Micro Class: #Repeat

John Maxwell tells us that systems are just good strategies repeated. I like that. Nice and simple: Figure out what works. Do more of it. #repeat.

Oct 14, 20160 min