
Why we all need mentor-protégé relationships
People are what really drive success no matter what the latest and greatest technology is. Marketing experts Mark Amtower and Sheri Ascencio share the story of their mentor-protégé relationship with Editor Nick Wakeman and explain why those are so valuable.
WT 360: The market from all angles
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Show Notes
Hot technologies come and go, but building person-to-person relationships is ultimately what drives success.
Marketing experts Mark Amtower and Sheri Ascencio share the story of their mentor-protégé relationship with Editor Nick Wakeman. While Amtower is the mentor, they describe a relationship where the value flows in both directions.
Their bottom-line advice is that everyone needs a mentor and everyone eventually should look to be a mentor. No one succeeds alone.