Work Less, Earn More

It seems like people just aren’t as into New Year’s resolutions as they used to be. It’s not that we’ve given up on setting goals or working to better ourselves––we’re just not as motivated by the romantic optimism of the New Year’s resolution as we used to be. Setting goals is an important part of working less and earning more, of course. Goals help us figure out what we need to focus on in the limited time that we have. Goals help us avoid wasting time and make sure that every minute we put into our work really counts. But there’s often a really important part of goal-setting that’s missing from the equation––and maybe why New Year’s resolutions become problematic, too. That missing piece? Meaning. Meaningful goals create meaningful results. When your goals aligned with your values and priorities in life, you can finally use your goals to motivate you and stick with a goal even when things get hard. In this episode, I explain the difference between meaningful goals and strategic projects so you can stay focused on what’s really important to you while accomplishing more of the work that produces results. Listen to the full episode to hear: Why SMART goals might not be so smart after all and why we often end up setting goals we don’t care about The key difference between meaningful goals and strategic projects and why you need both How meaningful goals and strategic projects work together to help you create results you care about The steps you need to take to identify your meaningful goals and choose strategic projects so you can build a plan you love Links: Startup Society Blog Post: Re-Imagining New Year’s Resolutions Video: How I Plan & Organize To Reach My Goals GillianPerkins.com

Busywork: it’s the bane of business owners everywhere. But how can you tell the difference between “busywork” and the important things that you should be focusing your time and energy on? That’s what this episode is all about. Today, we're talking all about how to avoid busywork and wasted time by creating a strategic plan to guide your work so you can be sure that the work you do helps to add profit to your bottom line every month. Specifically, we’ll get into the how-tos of profit planning––what it is, how to do it, and how to create a profit plan for your entire year. Then, I’m going to pull back the curtain and take you behind the scenes of my business, sharing with you a realistic and very close-to-home example of how it all works. I’ll be sharing with you our current monthly revenue numbers and plans for increasing them over the next 12 months. Listen to the full episode to hear: How to avoid busywork and prioritize the tasks that will actually increase your business's profits Why your profit plan should be as simple as possible How to make your profit projections for the year so you’re always clear on how to move forward What product, service, or offer you will focus on and how to estimate the profit potential of this product How to brainstorm a plan to maximize this product's profits this year And a behind-the-scenes breakdown of my current revenue and goals for increasing it this year Links: Startup Society Profit Planning Challenge GillianPerkins.com

When you’re your own boss, you have at least some degree of control over your schedule and working hours. You might not feel like you have a lot of options, because, after all, customers have to be served, emails have to be answered, social media has to be kept up to date, and bills have to be paid… But, ultimately, you do have control. Nobody’s going to fire you if you figure out how to get your entire to-do list done in half the time every week. And that’s exactly what this show is about: getting it all done in way less time. In fact Work Less, Earn More is about accomplishing more in way less time. This podcast is about getting the most out of every hour you work–so that you can work less, and earn more. We’re going to help you finally balance your time budget and be able to “afford” the time to prioritize what’s truly important to you. Feel like “it’s not possible” or it sounds “too good to be true”? Then pull out your favorite listening device and give Work Less, Earn More a listen. List to the full episode to hear: What the Work Less, Earn More lifestyle is all about and how it can impact the level of stress you feel on a daily basis Why the conventional 40-hour workweek doesn’t have to apply to you and why I’ve chosen to run my business in just 20 hours per week How more time doesn’t automatically equate to more production or income Why I don’t think everyone should strive to run their business in 20 hrs/week And what you can expect from future episodes Links: Startup Society Gillianperkins.com Sarah Blakely

Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their businesses with crazy-little time investment. Finally, each month Gillian shares an income report with you. Each report is an honest look at how many hours she worked, how much she earned, and an analysis of which tasks and projects really ended up paying her best. Share Work Less, Earn More with an overworked entrepreneur you know who could use a change of pace! Learn more at: http://gillianperkins.com