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[100K Method] #3: Evergreen Funnels vs Live Launching
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Show Notes
In this episode, we’re going to take a look at evergreen funnels and live launching. These are two different marketing strategies you can use to sell courses online.
Both evergreen funnels and live launching can effectively be used to sell hundreds of thousands (even millions!) of dollars for an online course. And to this day, I continue to use both in my business.
However, they’re much more effective–and much more profitable–when you use the right one for your situation. And that means choosing the right strategy both for your product and for your personal goals.
Listen to the full episode to hear:
- How a live launching uses discounts or limited availability to incentivize buyers
- The potential downsides of using limited-time offers on your products
- How to use evergreen funnels to combine live launching and steady selling
- Why I still use both strategies in my business
- Why evergreen funnels aren’t always effective at getting sales for new businesses
Learn more about Gillian:
- 100K Mastermind
- Small Business 101
- Startup Society
- Get on the waitlist for VALIDATE
- Profit Planning Challenge
- Get in touch!
Instagram: @GillianZPerkins