Wisdom by WESA

From a South Dakota ranch to building Fringe Scarves into a must-have Western accessory brand, Jodi Hendrickson shares how grit, creativity, and storytelling shaped her journey. This episode dives into brand building, industry insight, and thinking beyond the traditional Western retail playbook.Episode LinksHosts: Jennifer Hebert, Morgan Nicole ZipperlenContact: Sophia Jagella, WESA Marketing SpecialistGuest: Jodi Hendrickson | Fringe Scarves | Facebook | Instagram YouTube

Owning/Running a retail business while maintaining a life outside of work seems impossible sometimes. Rosemary Staeck of Equus Now joins us to explain how she does it and still rode 2,100 miles in 2025. Equus Now! is a premier equestrian retailer offering a comprehensive selection of high-quality riding apparel, horse tack, and equipment both online and through their flagship destination store in Ohio. Listen in...WESA Retail Roundup April 2, 2026:Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Rosemary Staeck of Equus NowPresented By: Western English Sales AssociationTime Stamps:01:29 - Early days of online tack retail04:12 - Shipping from the garage & first “fake” store06:05 - Opening the second Equus Now store08:08 - Kids, family, and work–life balance10:20 - Reigniting riding passion & foxhunting11:35 - Building a strong long‑term team13:23 - Hiring when you “need a person before you can afford a person”14:55 - Spotting the “spark” in new hires17:12 - Hardest tasks to delegate (marketing & buying)19:21 - Switching systems: Retail Pro to Shopify Plus20:39 - Game‑changer tool: Inventory Planner by Sage21:25 - How Rosemary uses AI in the business25:21 - Concerns about data centers & protecting horse country30:11 - Final advice and closing remarks

From television host to podcast creator and brand collaborator, Kirbe Schnoor has built a career rooted in authenticity and smart decision-making. In this episode, she shares how to evaluate partnerships, grow meaningful connections, and create opportunities across Western media.Hosts: Jennifer Hebert, Morgan Nicole ZipperlenContact: Sophia Jagella, WESA Marketing SpecialistGuest: Kirbe Schnoor - LinkedIn | Website | Cowboy Channel Bio | Collection | Instagram

Many retailers feel like they’re doing “all the right things” on social media posting regularly, creating content, and even investing in ads yet the results don’t seem to build real momentum. In this session, we’re joined by a marketing strategist from Hawke Media, an award-winning digital marketing agency that has helped thousands of brands grow through data-driven strategies and community-focused storytelling.WESA Retail Roundup March 19, 2026:Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Molly Hawkins of Hawke MediaPresented By: Western English Sales AssociationTime Stamps:00:59 - Molly intro & podcast plug02:08 - What Hawk Media does04:00 - Social media overwhelm06:26 - Quick wins vs long game07:30 - Programmatic retail explained10:00 - Discovering brand story14:48 - Finding your “one thing”16:24 - Community, shop dog & “silly sells”18:39 - Gear Aid case study20:00 - Customers as ambassadors24:11 - Lessons from big brands31:47 - Metrics that matter37:39 - How to contact Molly & wrap-up

From 3D-printed saddle trees to lightweight, waterproof synthetic materials, Abetta Saddles is redefining what modern riders expect from their tack. In this episode, we explore how innovation, international partnerships, and practicality have positioned Abetta as the #1 synthetic saddle brand.Hosts: Jennifer Hebert, Morgan Nicole ZipperlenContact: Sophia Jagella, WESA Marketing SpecialistGuest: Felipe Gonzalez, Executive at Abetta SaddlesWebsite: https://www.abettahorsesaddles.comFacebook: https://www.abettahorsesaddles.com/website/social/facebookYouTube: https://www.abettahorsesaddles.com/website/social/youtubeInstagram: https://www.abettahorsesaddles.com/website/social/instagram

We speak with One Source retail display expert Bill Bizeau about how smart in‑store displays—from boot and hat racks to end caps and corrugated fixtures—can boost sales for western, tack, and horse retailers. He covers how to grab shopper attention in seconds, avoid common display mistakes, work within tight space and budget limits, and use branding and storytelling to make both big brands and small manufacturers stand out at retail.WESA Retail Roundup March 5, 2026:Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Bill Bizeau of One Source | LinkedinPresented By: Western English Sales AssociationTime Stamps:00:50 - Why in‑store displays matter02:35 - Grabbing attention in seconds05:12 - How One Source builds custom displays09:10 - Common display mistakes for small retailers13:58 - Retailer space limits & display formats18:27 - End caps, seasons & display lifespan21:16 - Wrangler case study & logistics29:30 - Word of mouth & multi‑touch marketing33:44 - Making displays affordable for small brands

From a single Wyoming storefront to national recognition, Lou Taubert shares how authenticity, storytelling, and relentless customer focus built one of the most respected names in Western retail. This episode is a masterclass in legacy branding, community-driven business, and staying relevant without losing your soul.Hosts: Jennifer Hebert, Morgan Nicole ZipperlenContact: Sophia Jagella, WESA Marketing SpecialistGuest: Lou Taubert, owner of Lou Taubert Ranch Outfitters | Instagram

Sales expert and podcaster Donald Kelly talks about practical sales training for small equine retailers. They dive into role-play as the most effective way to teach associates “what good looks like,” including how to handle the classic “I’m just looking” objection and use micro stories to build trust. Donald explains how to upsell ethically by focusing on solving customer problems, not pushing product, and how to compete with online price-shoppers through superior in‑store experience and expertise. They wrap up by exploring simple, concrete ways small retailers can start using AI to analyze sales data, optimize store layouts, and improve overall performance. Listen in...WESA Retail Roundup January 19, 2026:Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Donald Kelly, The Sales EvangelistPresented By: Western English Sales AssociationTime Stamps:00:00 – Intro, show setup, Donald introduced01:44 – Small retail sales training; role-play focus06:32 – Handling “I’m just looking” and better opening questions10:42 – Using personal/customer stories to sell13:31 – Upselling mindset and Amazon-style “also buy” approach19:55 – Competing with online price-checking via in-store experience23:01 – 80/20 rule, difficult customers, and “fire your worst client”26:39 – How small retailers can use AI (data, layout, training)34:00 – Donald’s podcast/consulting info35:31 – New podcast release schedule and closing

What happens when a rodeo ambassador steps behind the brand curtain? In this episode, we sit down with Kaelanne Quinonez of Corral Boots to talk about the leap from industry advocate to brand-side strategist and how storytelling, community, and WESA come together to shape what retailers see next.Hosts: Jennifer Hebert, Morgan Nicole ZipperlenContact: Sophia Jagella, WESA Marketing SpecialistGuest: Kaelanne Quinonez, Community and PR Manager at Corral BootsInstagram: https://www.instagram.com/boujee_vaquera/

In this post WESA Trade Show episode Glenn highlights some of the new companies and products that he came across in Dallas. Listen in on these seven short interviews and you might find some new products that you can add to your store shelves. WESA Retail Roundup February 5, 2026:Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook group01:30 - Product Highlight: Lane Boots08:10 - Product Highlight: Equestrian Chocolate Company11:25 - Product Highlight: Watercolor Western14:30 - Product Highlight: Grace 'n Grit18:48 - Product Highlight: Wallaroo Hat Company21:10 - Product Highlight: Bymora USA23:04 - Product Highlight: Walls WorkwearPresented By: Western English Sales Association

For nearly a century, the Mizrahi family has shaped western apparel through craftsmanship, innovation, and a deep commitment to retailers and manufacturers across the industry. In this episode, Lane Mizrahi reflects on his father Roland’s legacy, the evolution of Sidran Inc., and the timeless values that continue to guide their family business.Hosts: Jennifer Hebert, Morgan Nicole ZipperlenContact: Sophia Jagella, WESA Marketing SpecialistGuest: Lane Mizrahi, CEO Sidran Inc.Instagram: https://www.instagram.com/cripplecreekapparel/Facebook: https://www.facebook.com/cripplecreekapparel/

In this episode, we dive deep into the engine room of a successful retail business: Inventory Management Software. Whether you are running a boutique tack shop, a high-end apparel brand, or a mobile unit hitting the horse show circuit, your inventory is your biggest asset—or your biggest liability. Join us as we sit down with Cathy Donovan Wagner, founder of RETAILMavens and a powerhouse in the world of independent retail coaching. We discuss how the right systems can help you implement the Profit First method, eliminate the stress of "dead" stock, and ultimately reclaim your time.WESA Retail Roundup January 12, 2026:Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Cathy Donovan Wagner of RetailMavens and the Richer Retailer PodcastPresented By: Western English Sales AssociationTime Stamps:00:03 – Show introduction, Dallas trade show announcement, guest introduction (Kathy Donovan Wagner)01:35 – Kathy’s background and Retail Mavens overview03:32 – Importance of inventory management, introduction to the main topic05:00 – How inventory management/data has changed, common challenges for retailers06:00 – Clarifying important data for retail businesses, store data misconceptions08:02 – Inventory turn rates: best practices, what should/shouldn’t stay in inventory11:09 – Choosing inventory management/POS software for your business17:07 – Profit First approach and paying yourself as a business owner21:38 – Managing slow inventory, turning inventory into cash, clearance strategies24:43 – When to switch POS systems and the process, treating it as a financial reset28:44 – Covering online/mobile vs. brick-and-mortar retail management30:43 – How to book a “Game Plan Call” with Retail Mavens and final guest insights34:30 – Community, closing remarks, and Dallas trade show reminder

2026 is here! Join a few of WESA’s partners and industry leaders for a future-focused Retail Roundup as they unpack what’s changing in western retail in 2026. This roundtable is designed for retail buyers who want clarity, confidence, and a competitive edge in 2026. Listen in...WESA Retail Roundup January 5, 2026:Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Pascale Sylvain, Founder of The Bijoux FabGuest: Stevie Cummins of Jewel of the WestGuest: Nicole Nava James of Zona Girl Nava Marketing LLCPresented By: Western English Sales Association

In our most-listened-to Wisdom by WESA episode of 2025, we sit down with Kelly, founder of Cascada and winner of the Most Innovative Product Award at the WESA Trade Show. Cascada is reshaping equine care through digital tools and education. Tune in!Hosts: Jennifer Hebert, Morgan Nicole ZipperlenContact: Sophia Jagella, WESA Marketing SpecialistGuest: Kelly MunroWebsite: https://www.lighthoof.com | https://cascadaequine.com

For more than five decades, Top Hand Award recipient Terry Larson has turned the Hitch’n Post into one of the most iconic western stores in the Dakotas, weathering trends, recessions, and massive shifts in retail. In this episode, Terry shares the real lessons behind long-term success, smart hiring, and staying relevant in a rapidly evolving retail world.Hosts: Jennifer Hebert, Morgan Nicole ZipperlenContact: Sophia Jagella, WESA Marketing SpecialistGuest: Terry Larson, Co-Owner of Hitch’n Postwebsite:  https://hitchnpostwestern.com/Instagram: https://www.instagram.com/hitchnpostwestern/Facebook: https://www.facebook.com/hitchnpostwesternTikTok: https://www.tiktok.com/@hitchnpost

We celebrate 30 years of Cowboy Hardware with Grant, Presley, and Lainey Gomez, a family who has built the brand into a western staple since 1995. Grant shares the story behind the company’s roots, what it’s like to run a thriving family business, and how Cowboy Hardware continues to design for the whole family while staying true to its western heritage.Hosts: Jennifer Hebert, Morgan Nicole ZipperlenContact: Sophia Jagella, WESA Marketing SpecialistGuest: Cowboy Hardware owner Grand Gomez, brand director Presley Gomez, co-owner and designer Lainey GomezCowboy Hardware Website | Facebook | Instagram | YouTube | Tik Tok

Lexi Hoagland of Lane Boots joins us to discuss how the brand merges authentic craftsmanship with modern western fashion. Lexi shares insights on building partnerships, empowering women in the industry, and what’s next for retailers and trendsetters alike.Hosts: Jennifer Hebert, Morgan Nicole ZipperlenContact: Sophia Jagella, WESA Marketing SpecialistGuest: Lexi Hoagland, Brand & Partnerships Lead - Instagram | Facebook | TikTok

Today we focus on customer surveys.  What works, what doesn’t.  What types of questions should we be asking and how long should they be?  Martha Brooke from Interaction Metrics breaks it all down for us.  Listen in….WESA Retail Roundup November 10, 2025:Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Martha Brooke of Interaction MetricsPresented By: Western English Sales AssociationChapters:16:16 - The Importance of Survey Design and Analysis24:32 - Incorporating Open-Ended Questions in Surveys27:54 - Understanding Customer Feedback and Growth MindsetTakeaways:The importance of customer surveys cannot be overstated, as they provide invaluable insights into consumer preferences and experiences.Engaging with customers through surveys necessitates a thoughtful approach to question formulation that mitigates bias and maximizes clarity.The timing and frequency of survey invitations significantly impact response rates, necessitating strategic planning for optimal engagement.Surveys can be categorized into two principal types: Touchpoint surveys and Overall Experience surveys, each serving distinct purposes in gathering customer feedback.Effective surveys should prioritize brevity, with a recommended maximum of ten questions to ensure higher completion rates from respondents.Companies must actively analyze survey results and implement actionable changes based on feedback to foster customer loyalty and improve service quality.

Join @neonwrangler for an inspiring Retail Roundup session on “Why Retailers Need to Think Like Content Creators in 2026.” Discover how western retailers can harness social media storytelling, video trends, and creator-style content strategies to grow visibility, connect with customers, and boost sales — without needing a full marketing team.WESA Retail Roundup November 4, 2025:Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Amanda Haradon the Neon Wrangler Instagram | TikTokPresented By: Western English Sales AssociationChapters:04:30 - The Journey to Fashion in Rodeo10:13 - Creating Engaging Social Media Content28:35 Navigating the Holiday Content Creation30:00 - The Power of Short Form VideosTakeaways:In this episode, we discussed the importance of storytelling in retail marketing, emphasizing how personal narratives can significantly enhance customer engagement and connection.We explored how retailers can effectively utilize social media platforms to increase visibility, connect with their audience, and ultimately boost sales without requiring extensive marketing resources.Amanda Harridan, our guest, shared her insights on the advantages of creating both short-form and long-form video content to engage different segments of the audience and build lasting relationships.The discussion highlighted the need for retailers to differentiate their marketing strategies, encouraging them to present their brands in a unique and memorable manner to stand out in a crowded market.We emphasized the value of authenticity in content creation, underscoring that consumers prefer relatable, friendly interactions over traditional sales pitches in today's digital landscape.As we approach the holiday season, we advised retailers to prepare their marketing materials in advance and take advantage of effective content creation strategies to maximize their outreach during peak shopping times.

In this episode of On Wisdom by Wesa, we sit down with Corbett Ferrell, Founder & CEO, and Jesse Callahan, Chief Marketing Officer of Ferrell Brand, a men’s apparel label built on grit, integrity, and the refusal to accept shortcuts. Corbett and Jesse embody what it means to create work that lasts. Tune in as we explore how conviction, craftsmanship, and consistency come together in the world of men’s western & outdoor clothing.Hosts: Jennifer Hebert, Morgan Nicole ZipperlenContact: Sophia Jagella, WESA Marketing SpecialistGuest: Corbett Ferrell, Founder & CEO, and Jesse Callahan, Chief Marketing Officer of Ferrell Brand

We’re joined by Holly Delaune, owner of Firebrand Marketing, to unpack the essentials of modern retail marketing. From branding and website optimization to digital advertising that drives real sales, Holly shares actionable strategies to help retailers elevate their presence both online and in-store. Whether you’re looking to refresh your website, refine your brand identity, or reach more customers through paid media, this conversation will leave you with practical tips and next steps. Listen in....WESA Retail Roundup October 27, 2025:Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Holly Delaune of Fire Brand Marketing | Facebook | Instagram | LinkedInPresented By: Western English Sales AssociationChapters:01:34 - Understanding Brand Marketing10:06 - The Importance of Focus Groups in Branding17:35 - Marketing Strategies for Retailers25:50 - Transitioning Marketing Strategies in the Retail Industry27:30 - The Rise of a Teenage EntrepreneurTakeaways:The importance of strategic marketing in driving both online and offline store traffic is paramount.Understanding your brand's identity is essential before proceeding with marketing strategies and campaigns.Utilizing customer data effectively can significantly enhance targeted advertising strategies and improve return on investment.Consistency in branding across all platforms is crucial for customer recognition and trust.Engaging with your audience through social media, particularly through stories, can bolster brand visibility and customer interaction.Regular website updates and content creation are vital for sustaining search engine optimization and attracting traffic.

Merchandising tack is part art, part systems and when you nail both, average sales, add-ons, and loyalty all jump. Along with Meegan Robinette from Mackey USA, we’ll unpack small-footprint, high-impact tactics for every part of a retail store that turn browsers into customers. Listen in...WESA Retail Roundup October 15, 2025:Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Meegan Robinette, owner of Mackey USA | Facebook | X | InstagramPresented By: Western English Sales Association

In this episode of Wisdom by WESA, we sit down with John Lunn, Vice President of Morris Media Enthusiast Group and Chief Revenue Officer of the Nashville Stampede. With leadership across some of the most influential titles in outdoor and equine publishing, John brings a unique perspective on how the publication space is evolving. From trends in media and storytelling to his experiences as an exhibitor at the WESA Trade Show, John shares insights on building partnerships, meeting the needs of today’s readers, and the exciting projects shaping the future of equine media.Hosts: Jennifer Hebert, Morgan Nicole ZipperlenContact: Sophia Jagella, WESA Marketing SpecialistGuest: John Lunn, Vice President, Morris Media Enthusiast Group and Chief Revenue Officer, Nashville Stampede

In today's discussion, we delve into the intricacies of bookkeeping, an endeavor that many small business owners find daunting yet essential for financial clarity and growth. Our guest, Terry Bork, a seasoned bookkeeper and profit growth strategist, talks about the critical importance of proper financial management and the common pitfalls that entrepreneurs encounter. We explore the necessity of implementing sound bookkeeping practices from the outset, as well as the value of professional assistance in navigating the complexities of financial reporting. Listen in...WESA Retail Roundup September 29, 2025:Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Terri Bork of Abacus Gal | FacebookPresented By: Western English Sales AssociationTime Stamps:04:42 - Transitioning to QuickBooks Online13:32 - Inventory Management Mistakes19:21 - The Importance of Financial Clarity for Business Owners22:20 - The Benefits of Virtual Bookkeeping

At just 16 years old, Mason is the founder and driving force behind Vaquero Outdoors, a polished lifestyle brand inspired by the untamed spirit of the Texas Hill Country. We’re honored to have Mason here today to talk about his journey, brand philosophy, and what’s next for Vaquero Outdoors. Let’s dive in!Hosts: Jennifer Hebert, Morgan Nicole ZipperlenContact: Sophia Jagella, WESA Marketing SpecialistGuest: Mason Delaune (exhibitor) and Holly Delaune (mom)Instagram | TikTok | Facebook

We sit down with photographer and creative strategist Gregg Carnes, founder of Truh’st, to explore how retailers can leverage photography to connect with customers, elevate storytelling, and drive sales. With a philosophy built around “Visuals that connect. Stories that carry weight.”, Gregg shares practical tips retailers and social media managers can apply right away to create imagery that inspires trust and sets brands apart in today’s competitive marketplace. Listen in...WESA Retail Roundup September 23, 2025:Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Gregg Carnes | Instagram | Facebook | LinkedInPresented By: Western English Sales Association

Today, we chat with Claire Porter about the emotional storytelling behind her equine photography, the design process of Art~Scarves, and how art becomes a companion. From limited-edition prints to limited-edition scarves, Claire shares the evolution of her creative process and the new ways audiences connect with her art.Hosts: Jennifer Hebert, Morgan Nicole ZipperlenContact: Sophia Jagella, WESA Marketing SpecialistGuest: Claire Porter, Claire Porter PhotographyWebsite: https://claireporterphotography.com/pages/skarf-artFacebook: https://www.facebook.com/claireporterphotography/

Join us for a practical and inspiring Retail Roundup session with western fashion influencer and content creator Kyli Hibbard (@shopwithmecowgirl). Fresh off the WESA Trade Show floor, Kyli will share quick, creative content ideas that retailers can use right away to boost engagement and showcase their products on Reels, TikTok, and Shorts even with a busy schedule. Listen in...WESA Retail Roundup September 8, 2025:Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Kyli Hibbard | Facebook | Instagram | TikTokPresented By: Western English Sales AssociationChapters:00:47 - The Power of Short Form Video in Retail11:11 - The Importance of Hooks and Consistency in Video Marketing19:22 - The Shift Towards Authenticity in Content Creation23:22 - Navigating Short Form Video Strategies27:25 - The Rise of YouTube and Its Impact on Content CreationTakeaways:The significance of short-form video lies in its capacity to foster genuine connections between businesses and consumers.Engaging with audiences through authentic content enhances relatability, resulting in increased customer loyalty and interest.Understanding the nuances of various social media platforms allows businesses to tailor their content effectively for optimal reach.Consistency in posting is paramount; it trains customers to expect and engage with content regularly, thus enhancing brand visibility.

Today, we’re joined by Kelly Munro of Cascada, winner of the Most Innovative Product Award at the WESA Trade Show. Cascada is reshaping equine care through digital tools and education. Alongside Cascada, Kelly also showcased Lighthoof, a proven mud management solution. As a first-time exhibitor, she brings fresh insights on innovation and connecting with the retail community.Hosts: Jennifer Hebert, Morgan Nicole ZipperlenContact: Sophia Jagella, WESA Marketing SpecialistGuest: Kelly MunroWebsite: https://www.lighthoof.com | https://cascadaequine.com

Today we are going to learn about loans for small businesses.  When should you, how should you and the pitfalls to look for. Joining us Buck Harris, he has spent a lifetime helping small businesses find the right loan. A very informative 30 minutes for anyone in a small business. Listen in...WESA Retail Roundup August 26, 2025:Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Buck HarrisPresented By: Western English Sales AssociationChapters:00:58 - Understanding Small Business Loans14:00 - Understanding Business Financing: Good Debt vs Bad Debt21:44 - Understanding Loans and Financial Management for Small Businesses29:21 - Navigating Small Business Loans and Financial StrategiesTakeaways:The podcast emphasizes the importance of understanding loans for small businesses, focusing on when and how to seek financing.It highlights that credit scores are significant, yet they are not the sole determinant of loan eligibility for small business owners.The discussion reveals that having outside income can significantly improve a small business owner's chances of securing a loan.Listeners are advised to prepare their financial documentation meticulously to ensure a smoother loan application process.The podcast underscores the critical distinction between good debt and bad debt in the context of business financing.It is noted that small business owners should begin the loan process proactively rather than waiting for the last minute before critical financial needs arise.

August Show Special: Glenn and Jennifer bring you a variety of interviews from new companies they found at WESA in Dallas. Listen in....Guests and Links Episode August Special 155:Guest Host: Glenn the Geek of Horses in the Morning and Retail RoundupGuest Host: Coach Jenn of Wisdom by WESA and Horse Tip DailyAt 01:16 - Grace 'n GritAt 04:12 - Neue SchuleAt 09:28 - Dovetail WorkwearAt 15:19 - Basic Animal HealthAt 19:25 - PessoaAt 24:14 - Little Buster ToysAt 28:07 - CascadaAt 32:27 - Equestrian Chocolate CoAt 34:58 - Hannah's Custom Tack & BoutiqueVisit the WESA Website

Today we look at merchandising and it's importance in your store, no matter the size.  Joining us today is Bob Phipps of The Retail Doctor.   With over 30 years of experience beginning in the trenches of retail and extending to senior management positions, Phibbs has been a corporate officer, franchisor, and entrepreneur.  He shares some actionable tips to help you in merchandising your store to it's full potential. WESA Retail Roundup August 4, 2025:Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Bob Phibbs, The Retail Doctor | Facebook | YouTube | The Retail Doctor's PodcastPresented By: Western English Sales AssociationChapters:05:51 - The Evolution of Merchandising06:42 - The Evolution of Retail Spaces17:32 - The Importance of Visual Merchandising21:41 - Understanding Effective Window Displays23:17 - The Role of Scent in Retail Marketing29:23 - Introduction to Retail Insights

In this episode, we dive deep into the world of hat shaping with Cole and J Marc Bailey of Gone Country. Discover how the team combines traditional craftsmanship with modern business savvy to keep this iconic western art alive and thriving. Whether you’re a retailer, artisan, or fan of western style, Marc’s stories, tips, and expertise offer a fresh perspective on quality, creativity, and customer connection in the hat industry and beyond.Hosts: Jennifer Hebert, Morgan Nicole ZipperlenContact: Sophia Jagella, WESA Marketing SpecialistGuest: J Marc Bailey and Cole BaileyPinterest: https://www.pinterest.com/GoneCountryHats/Facebook: https://www.facebook.com/GoneCountryHatsYouTube: https://www.youtube.com/channel/UCWQEk7c8M9IUOJVzVqG6nBA

In this episode, retail expert Nicole Leinbach Hoffmann shares how building a strong online presence drives real results on the sales floor. Also, how to get the most out of your booth at WESA in August. Listen in...WESA Retail Roundup July 28, 2025:Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Nicole Leinbach Hoffmann of RetailMinded.com - Retail 101 BookPresented By: Western English Sales AssociationChapters:05:07 - The Importance of Online Presence in Retail09:41 - Managing Online Presence for Local Businesses16:14 - Engaging Customers at Trade Shows21:37 - Investment Strategies for Retailers at Trade Shows33:33 - Effective Communication at Trade Shows

This session dives deep into the crucial role of a well-crafted email strategy for retail businesses, exploring what truly works and what doesn't. Glenn will be joined by his long-time friend and business strategist, Jamie Samples of Yellow Barn Media, who will share insights on building email lists from scratch, acquiring emails effectively, and how email marketing can complement or even outperform social media for driving sales. Learn about content ideas to keep subscribers engaged, recommended user-friendly platforms, common pitfalls to avoid, and emerging trends to boost sales and engagement in the equine industryWESA Retail Roundup July 21, 2025:Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Jamie Samples of Yellow Barn MediaPresented By: Western English Sales AssociationChapters:00:17 - Introduction to the WESA Retail Roundup05:21 - Building an Email Strategy10:31 - Effective Email Acquisition Strategies17:43 - Building Relationships Through Email Marketing23:04 - The Importance of Email Marketing Personality34:17 - Transitioning Leadership and Business Dynamics

Today, we’re diving into the trends, colors, and must-have styles for the upcoming season just in time for the August WESA Trade Show. Whether you’re stocking for fall, holiday, or early spring, this session with content creator Morgan Nicole is designed to help retailers stay ahead of customer demand, make smarter buying decisions, and show up to WESA with confidence and clarity. WESA Retail Roundup July 14, 2025:Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Morgan Nicole Zipperlen, visit on InstagramLink to WESA PartnerShip Presented By: Western English Sales AssociationTimestamps:01:06 - Trends and Styles for the Upcoming Season07:58 - The Transition to Accessories in Fashion Retail12:09 - Consumer Spending Trends and Expectations for the Future19:04 - The Evolution of Consumer Relationships with Brands23:01 - Preparing for the WESA Trade Show

What do bold patterns, arena lights, and a mid-life “why not?” have in common? Yuki Khona. She ditched tech, found her love for rhinestones, and built Kultured Rider. Tune in to learn about the western show brand that’s as fierce as it is fabulous.Hosts: Jennifer Hebert, Morgan Nicole ZipperlenContact: Sophia Jagella, WESA Marketing SpecialistGuest: Yuki KhonaInstagram: https://www.instagram.com/kulturedrider/Facebook: https://www.facebook.com/people/Kultured-Rider/61561108045162/Pinterest: https://pinterest.com/kulturedriderTikTok: https://tiktok.com/@kulturedriderWebsite: https://kulturedrider.com

In today’s Retail Roundup we discuss the importance of inventory management with Danielle Malconian of Plus by Design.  We all know that managing your inventory is one of the most important things you do.  If not done well it gets costly, very quickly. Listen in...WESA Retail Roundup July 7, 2025:Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Danielle Malconian by Plus by Design, Los Angeles County, CALink to WESA PartnerShip Presented By: Western English Sales AssociationTakeaways: Effective inventory management is crucial for retail success as it directly impacts profitability. Using inventory management software can significantly enhance the accuracy and efficiency of stock management. Retailers often become fatigued with their merchandise before customers do, leading to misjudged sales potential. The importance of understanding customer preferences is paramount when considering product line expansions. Planning for seasonal inventory and understanding market trends can mitigate potential financial losses. Maintaining a healthy inventory level requires careful analysis of sales data and customer demand. Chapters00:04 - Introduction to the Horse Radio Network04:06 - Inventory Management Strategies13:12 - Navigating Inventory Decisions17:31 - Managing Inventory and Customer Demands22:38 - Navigating Trends and Inventory Management

Whether you’re managing shipments for a boutique storefront, online shop, or both, we know that shipping can be one of your biggest pain points. We’ll explore how retailers save money, simplify shipping, and access expert support when they need it most. Listen in...WESA Retail Roundup June 30, 2025Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Erika Kempf from PartnerShip | Facebook | Twitter | LinkedInLink to WESA PartnerShip Presented By: Western English Sales Association

Third-generation hat shaper Glenn Orms shares the legacy, craft, and passion behind Hat Masters and the timeless art of cowboy hat shaping.Hosts: Jennifer Hebert, Morgan Nicole ZipperlenContact: Sophia Jagella, WESA Marketing SpecialistGuest: Glenn Orms Instagram: https://www.instagram.com/thecowlot/YouTube: https://www.youtube.com/@thecowlot6518Facebook: https://www.facebook.com/TheCowLotWebsite: https://www.hatmasters.com 

Retailers know that hiring is only half the battle. Keeping great employees engaged and motivated is what truly drives success. In today’s session, we’ll explore smart, practical strategies for incentivizing your team beyond just a paycheck. Whether you run a boutique, a tack store, or a multi-location shop, you’ll walk away with ideas you can implement immediately. Listen in...WESA Retail Roundup June 23, 2025Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Ilya Ilienko | Linked In | Presented By: Western English Sales AssociationTime Stamps: 07:33 - Flexibility in Business Scheduling10:18 - Innovative Perks for Small Businesses18:55 - The Importance of Employee Responsibility27:01 - Creating a Positive Workplace EnvironmentTakeaways:Incentivizing employees requires a multifaceted approach that extends beyond mere financial compensation.Engaging employees through cross-training not only enhances their skills but also fosters collaboration among team members.Flexibility in scheduling and responsibilities can significantly improve employee satisfaction and retention rates.Creating a supportive work environment by allowing pets and family involvement can enhance employee morale and loyalty.Acknowledging milestones and achievements in the workplace cultivates a sense of belonging and recognition among employees.Community involvement through volunteer opportunities can strengthen employee ties to the business and enhance brand loyalty.

Today’s conversation dives into the importance of SEO at any level. Cowgirl Biz supports Western retail brands in nurturing community, expanding reach, and growing with heart. Listen in...WESA Retail Roundup June 16, 2025Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Kim Ivkov of Cowgirl Biz - Facebook | Instagram | Pinterest | YouTubePresented By: Western English Sales AssociationTime Stamps: 04:22 - The Birth of Cowgirl Biz24:16 - Launching the Summer School of SEO29:26 - Introduction to SEO Strategies40:12 - The Importance of Collaboration in BusinessTakeawaysThe Cowgirl Biz platform has successfully created a nationwide directory of over 1200 cowgirl-owned businesses.Engagement within the Cowgirl Entrepreneurs group was fostered by sharing valuable learning resources and collaborative opportunities.The transition from a Facebook group to a business has allowed Cowgirl Biz to effectively support retail brands in the Western industry.SEO remains a critical focus for businesses, and the Cowgirl Biz Academy offers essential resources for improving online visibility.The importance of community in the retail sector cannot be overstated, as collaboration is key to overcoming industry challenges.Supporting small businesses through education and resources is vital for their growth and success in a competitive market.

VEXIL founder Shawn Wiese shares how his roots in professional bull riding and athlete management shaped a western lifestyle brand that resonates with today’s retailers and customers alike.Hosts: Coach Jenn and Morgan ZipperlenContact: Sophia Jagella, WESA Marketing SpecialistGuest: Shawn Wiese, Website | LinkedIn | Facebook | YouTube | Instagram | TikTok

 In a landscape dominated by big box stores, how do small retailers not just survive but thrive? We’ll find the answers today as we chat with Stevie Cummins, the powerhouse behind Jewel of the West, to explore how independent stores can win in 2025. Listen in...WESA Retail Roundup June 9, 2025Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Stevie Cummins of Jewel of the West | Facebook | Instagram Presented By: Western English Sales AssociationTime Stamps: 00:11 - Introduction to the WESA Retail Roundup00:34 - Strategies for Small Retail Success11:55 - Marketing Strategies for Local Businesses24:14 - The Importance of Authenticity in Merchandising30:36 - The Importance of Positivity in Business34:25 - The Importance of Reevaluation in BusinessTakeaways:The podcast emphasizes the necessity for small retailers to adapt and innovate in an increasingly competitive marketplace dominated by larger corporations.Stevie Cummins of Jewel of the West highlights the significance of fostering a positive work environment and empowering employees to enhance customer service.Effective marketing strategies, such as soliciting genuine customer reviews and engaging in social media, can significantly boost a small business's visibility and sales.The discussion reveals that maintaining a unique and authentic brand identity is crucial for small retailers to differentiate themselves from big box competitors.Utilizing local advertising and community engagement activities can drive tourist traffic to brick-and-mortar establishments in small towns.The episode underscores the importance of resilience and a positive mindset for small business owners during challenging economic times.

Join us on the Retail Roundup as we sit down with HR professional Jessica Sackett and discuss the HR practices/strategies that help you find and keep good employees, no matter what size your store is. Listen in...Please note this was audio only, no video.WESA Retail Roundup June 2, 2025:Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: HR Professional Jessica SackettLink: Lisa Smith of HelpDeskforHR.comLink: Fred Pryor Education - use Jessica Sackett and [email protected] for a discount.Link: HR Software - Gusto, Bamboo HR, MineralPresented By: Western English Sales Association

Jason Wiese describes Bed Stu’s long term commitment to producing and marketing leather footwear and accessories with environmental consciousness in mind.Hosts: Mike Donnell, Kacee WillbanksContact: Sophia Jagella, WESA Marketing SpecialistGuest: Jason Wiese, VP Sales at Evolutions Brands, Inc.Website: https://www.bedstu.comInstagram: https://www.instagram.com/bedstu/Facebook: https://www.facebook.com/BedStu/Pinterest: https://www.pinterest.com/bedstu/Tiktok: https://www.tiktok.com/@bedstuofficial