Wisdom by WESA
Exclusive interviews and with noteworthy Western/English personalities, retailers, and exhibitors who you’ve always wanted to talk to!
Horse Radio Network
Show overview
Wisdom by WESA has been publishing since 2018, and across the 8 years since has built a catalogue of 228 episodes. That works out to roughly 100 hours of audio in total. Releases follow a fortnightly cadence.
Episodes typically run twenty to thirty-five minutes — most land between 21 min and 30 min — though episode length varies meaningfully from one episode to the next. None of the episodes are flagged explicit by the publisher. It is catalogued as a EN-language Business show.
The show is actively publishing — the most recent episode landed 1 weeks ago, with 29 episodes already out so far this year. The busiest year was 2025, with 48 episodes published. Published by Horse Radio Network.
From the publisher
The Western & English Sales Association (WESA) provides the world’s largest trade events for retailers, manufacturers, and sales representatives of the Equestrian Industry. In this podcast, we feature exclusive interviews and with noteworthy Western/English personalities, retailers, and exhibitors who you’ve always wanted to talk to! Don’t miss out on all the news for manufacturers and retailers of the Equine industry!
Latest Episodes
View all 228 episodesDealing with Sales Reps Effectively
178: Built to Sell
Financial Strategies Every Store Needs to Grow
A Bit of Innovation
Retail Roundup: Retail on the Road
176: A Craft that Can’t be Automated
Retail Roundup: Get Started in Private Label
From Ranch Roots to Retail Loyalty
The Opportunity in the Dover Crash
174: How Hamley’s Turned Retail into an Experience
Where the Eyeballs Are
Built for Retail
AI for Retailers
172: The Art Behind Peyote Bird
Inside Wei’s Western
Why Mental Health Matters in Equine Retail
Ep 170The Fringe Effect
From a South Dakota ranch to building Fringe Scarves into a must-have Western accessory brand, Jodi Hendrickson shares how grit, creativity, and storytelling shaped her journey. This episode dives into brand building, industry insight, and thinking beyond the traditional Western retail playbook.Episode LinksHosts: Jennifer Hebert, Morgan Nicole ZipperlenContact: Sophia Jagella, WESA Marketing SpecialistGuest: Jodi Hendrickson | Fringe Scarves | Facebook | Instagram YouTube
Juggling Life and Running a Retail Business
Owning/Running a retail business while maintaining a life outside of work seems impossible sometimes. Rosemary Staeck of Equus Now joins us to explain how she does it and still rode 2,100 miles in 2025. Equus Now! is a premier equestrian retailer offering a comprehensive selection of high-quality riding apparel, horse tack, and equipment both online and through their flagship destination store in Ohio. Listen in...WESA Retail Roundup April 2, 2026:Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Rosemary Staeck of Equus NowPresented By: Western English Sales AssociationTime Stamps:01:29 - Early days of online tack retail04:12 - Shipping from the garage & first “fake” store06:05 - Opening the second Equus Now store08:08 - Kids, family, and work–life balance10:20 - Reigniting riding passion & foxhunting11:35 - Building a strong long‑term team13:23 - Hiring when you “need a person before you can afford a person”14:55 - Spotting the “spark” in new hires17:12 - Hardest tasks to delegate (marketing & buying)19:21 - Switching systems: Retail Pro to Shopify Plus20:39 - Game‑changer tool: Inventory Planner by Sage21:25 - How Rosemary uses AI in the business25:21 - Concerns about data centers & protecting horse country30:11 - Final advice and closing remarks
Ep 169Kirbe Schnoor on Media, Partnerships & Building a Western Brand
From television host to podcast creator and brand collaborator, Kirbe Schnoor has built a career rooted in authenticity and smart decision-making. In this episode, she shares how to evaluate partnerships, grow meaningful connections, and create opportunities across Western media.Hosts: Jennifer Hebert, Morgan Nicole ZipperlenContact: Sophia Jagella, WESA Marketing SpecialistGuest: Kirbe Schnoor - LinkedIn | Website | Cowboy Channel Bio | Collection | Instagram
Big Brand Case Studies, Small Retail Takeaways
Many retailers feel like they’re doing “all the right things” on social media posting regularly, creating content, and even investing in ads yet the results don’t seem to build real momentum. In this session, we’re joined by a marketing strategist from Hawke Media, an award-winning digital marketing agency that has helped thousands of brands grow through data-driven strategies and community-focused storytelling.WESA Retail Roundup March 19, 2026:Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Molly Hawkins of Hawke MediaPresented By: Western English Sales AssociationTime Stamps:00:59 - Molly intro & podcast plug02:08 - What Hawk Media does04:00 - Social media overwhelm06:26 - Quick wins vs long game07:30 - Programmatic retail explained10:00 - Discovering brand story14:48 - Finding your “one thing”16:24 - Community, shop dog & “silly sells”18:39 - Gear Aid case study20:00 - Customers as ambassadors24:11 - Lessons from big brands31:47 - Metrics that matter37:39 - How to contact Molly & wrap-up