Wisdom by WESA

From a South Dakota ranch to building Fringe Scarves into a must-have Western accessory brand, Jodi Hendrickson shares how grit, creativity, and storytelling shaped her journey. This episode dives into brand building, industry insight, and thinking beyond the traditional Western retail playbook.Episode LinksHosts: Jennifer Hebert, Morgan Nicole ZipperlenContact: Sophia Jagella, WESA Marketing SpecialistGuest: Jodi Hendrickson | Fringe Scarves | Facebook | Instagram YouTube

Owning/Running a retail business while maintaining a life outside of work seems impossible sometimes. Rosemary Staeck of Equus Now joins us to explain how she does it and still rode 2,100 miles in 2025. Equus Now! is a premier equestrian retailer offering a comprehensive selection of high-quality riding apparel, horse tack, and equipment both online and through their flagship destination store in Ohio. Listen in...WESA Retail Roundup April 2, 2026:Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Rosemary Staeck of Equus NowPresented By: Western English Sales AssociationTime Stamps:01:29 - Early days of online tack retail04:12 - Shipping from the garage & first “fake” store06:05 - Opening the second Equus Now store08:08 - Kids, family, and work–life balance10:20 - Reigniting riding passion & foxhunting11:35 - Building a strong long‑term team13:23 - Hiring when you “need a person before you can afford a person”14:55 - Spotting the “spark” in new hires17:12 - Hardest tasks to delegate (marketing & buying)19:21 - Switching systems: Retail Pro to Shopify Plus20:39 - Game‑changer tool: Inventory Planner by Sage21:25 - How Rosemary uses AI in the business25:21 - Concerns about data centers & protecting horse country30:11 - Final advice and closing remarks

From television host to podcast creator and brand collaborator, Kirbe Schnoor has built a career rooted in authenticity and smart decision-making. In this episode, she shares how to evaluate partnerships, grow meaningful connections, and create opportunities across Western media.Hosts: Jennifer Hebert, Morgan Nicole ZipperlenContact: Sophia Jagella, WESA Marketing SpecialistGuest: Kirbe Schnoor - LinkedIn | Website | Cowboy Channel Bio | Collection | Instagram

Many retailers feel like they’re doing “all the right things” on social media posting regularly, creating content, and even investing in ads yet the results don’t seem to build real momentum. In this session, we’re joined by a marketing strategist from Hawke Media, an award-winning digital marketing agency that has helped thousands of brands grow through data-driven strategies and community-focused storytelling.WESA Retail Roundup March 19, 2026:Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Molly Hawkins of Hawke MediaPresented By: Western English Sales AssociationTime Stamps:00:59 - Molly intro & podcast plug02:08 - What Hawk Media does04:00 - Social media overwhelm06:26 - Quick wins vs long game07:30 - Programmatic retail explained10:00 - Discovering brand story14:48 - Finding your “one thing”16:24 - Community, shop dog & “silly sells”18:39 - Gear Aid case study20:00 - Customers as ambassadors24:11 - Lessons from big brands31:47 - Metrics that matter37:39 - How to contact Molly & wrap-up

From 3D-printed saddle trees to lightweight, waterproof synthetic materials, Abetta Saddles is redefining what modern riders expect from their tack. In this episode, we explore how innovation, international partnerships, and practicality have positioned Abetta as the #1 synthetic saddle brand.Hosts: Jennifer Hebert, Morgan Nicole ZipperlenContact: Sophia Jagella, WESA Marketing SpecialistGuest: Felipe Gonzalez, Executive at Abetta SaddlesWebsite: https://www.abettahorsesaddles.comFacebook: https://www.abettahorsesaddles.com/website/social/facebookYouTube: https://www.abettahorsesaddles.com/website/social/youtubeInstagram: https://www.abettahorsesaddles.com/website/social/instagram

We speak with One Source retail display expert Bill Bizeau about how smart in‑store displays—from boot and hat racks to end caps and corrugated fixtures—can boost sales for western, tack, and horse retailers. He covers how to grab shopper attention in seconds, avoid common display mistakes, work within tight space and budget limits, and use branding and storytelling to make both big brands and small manufacturers stand out at retail.WESA Retail Roundup March 5, 2026:Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Bill Bizeau of One Source | LinkedinPresented By: Western English Sales AssociationTime Stamps:00:50 - Why in‑store displays matter02:35 - Grabbing attention in seconds05:12 - How One Source builds custom displays09:10 - Common display mistakes for small retailers13:58 - Retailer space limits & display formats18:27 - End caps, seasons & display lifespan21:16 - Wrangler case study & logistics29:30 - Word of mouth & multi‑touch marketing33:44 - Making displays affordable for small brands

From a single Wyoming storefront to national recognition, Lou Taubert shares how authenticity, storytelling, and relentless customer focus built one of the most respected names in Western retail. This episode is a masterclass in legacy branding, community-driven business, and staying relevant without losing your soul.Hosts: Jennifer Hebert, Morgan Nicole ZipperlenContact: Sophia Jagella, WESA Marketing SpecialistGuest: Lou Taubert, owner of Lou Taubert Ranch Outfitters | Instagram

Sales expert and podcaster Donald Kelly talks about practical sales training for small equine retailers. They dive into role-play as the most effective way to teach associates “what good looks like,” including how to handle the classic “I’m just looking” objection and use micro stories to build trust. Donald explains how to upsell ethically by focusing on solving customer problems, not pushing product, and how to compete with online price-shoppers through superior in‑store experience and expertise. They wrap up by exploring simple, concrete ways small retailers can start using AI to analyze sales data, optimize store layouts, and improve overall performance. Listen in...WESA Retail Roundup January 19, 2026:Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Donald Kelly, The Sales EvangelistPresented By: Western English Sales AssociationTime Stamps:00:00 – Intro, show setup, Donald introduced01:44 – Small retail sales training; role-play focus06:32 – Handling “I’m just looking” and better opening questions10:42 – Using personal/customer stories to sell13:31 – Upselling mindset and Amazon-style “also buy” approach19:55 – Competing with online price-checking via in-store experience23:01 – 80/20 rule, difficult customers, and “fire your worst client”26:39 – How small retailers can use AI (data, layout, training)34:00 – Donald’s podcast/consulting info35:31 – New podcast release schedule and closing

What happens when a rodeo ambassador steps behind the brand curtain? In this episode, we sit down with Kaelanne Quinonez of Corral Boots to talk about the leap from industry advocate to brand-side strategist and how storytelling, community, and WESA come together to shape what retailers see next.Hosts: Jennifer Hebert, Morgan Nicole ZipperlenContact: Sophia Jagella, WESA Marketing SpecialistGuest: Kaelanne Quinonez, Community and PR Manager at Corral BootsInstagram: https://www.instagram.com/boujee_vaquera/

In this post WESA Trade Show episode Glenn highlights some of the new companies and products that he came across in Dallas. Listen in on these seven short interviews and you might find some new products that you can add to your store shelves. WESA Retail Roundup February 5, 2026:Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook group01:30 - Product Highlight: Lane Boots08:10 - Product Highlight: Equestrian Chocolate Company11:25 - Product Highlight: Watercolor Western14:30 - Product Highlight: Grace 'n Grit18:48 - Product Highlight: Wallaroo Hat Company21:10 - Product Highlight: Bymora USA23:04 - Product Highlight: Walls WorkwearPresented By: Western English Sales Association

For nearly a century, the Mizrahi family has shaped western apparel through craftsmanship, innovation, and a deep commitment to retailers and manufacturers across the industry. In this episode, Lane Mizrahi reflects on his father Roland’s legacy, the evolution of Sidran Inc., and the timeless values that continue to guide their family business.Hosts: Jennifer Hebert, Morgan Nicole ZipperlenContact: Sophia Jagella, WESA Marketing SpecialistGuest: Lane Mizrahi, CEO Sidran Inc.Instagram: https://www.instagram.com/cripplecreekapparel/Facebook: https://www.facebook.com/cripplecreekapparel/

In this episode, we dive deep into the engine room of a successful retail business: Inventory Management Software. Whether you are running a boutique tack shop, a high-end apparel brand, or a mobile unit hitting the horse show circuit, your inventory is your biggest asset—or your biggest liability. Join us as we sit down with Cathy Donovan Wagner, founder of RETAILMavens and a powerhouse in the world of independent retail coaching. We discuss how the right systems can help you implement the Profit First method, eliminate the stress of "dead" stock, and ultimately reclaim your time.WESA Retail Roundup January 12, 2026:Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Cathy Donovan Wagner of RetailMavens and the Richer Retailer PodcastPresented By: Western English Sales AssociationTime Stamps:00:03 – Show introduction, Dallas trade show announcement, guest introduction (Kathy Donovan Wagner)01:35 – Kathy’s background and Retail Mavens overview03:32 – Importance of inventory management, introduction to the main topic05:00 – How inventory management/data has changed, common challenges for retailers06:00 – Clarifying important data for retail businesses, store data misconceptions08:02 – Inventory turn rates: best practices, what should/shouldn’t stay in inventory11:09 – Choosing inventory management/POS software for your business17:07 – Profit First approach and paying yourself as a business owner21:38 – Managing slow inventory, turning inventory into cash, clearance strategies24:43 – When to switch POS systems and the process, treating it as a financial reset28:44 – Covering online/mobile vs. brick-and-mortar retail management30:43 – How to book a “Game Plan Call” with Retail Mavens and final guest insights34:30 – Community, closing remarks, and Dallas trade show reminder

2026 is here! Join a few of WESA’s partners and industry leaders for a future-focused Retail Roundup as they unpack what’s changing in western retail in 2026. This roundtable is designed for retail buyers who want clarity, confidence, and a competitive edge in 2026. Listen in...WESA Retail Roundup January 5, 2026:Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Pascale Sylvain, Founder of The Bijoux FabGuest: Stevie Cummins of Jewel of the WestGuest: Nicole Nava James of Zona Girl Nava Marketing LLCPresented By: Western English Sales Association

In our most-listened-to Wisdom by WESA episode of 2025, we sit down with Kelly, founder of Cascada and winner of the Most Innovative Product Award at the WESA Trade Show. Cascada is reshaping equine care through digital tools and education. Tune in!Hosts: Jennifer Hebert, Morgan Nicole ZipperlenContact: Sophia Jagella, WESA Marketing SpecialistGuest: Kelly MunroWebsite: https://www.lighthoof.com | https://cascadaequine.com

For more than five decades, Top Hand Award recipient Terry Larson has turned the Hitch’n Post into one of the most iconic western stores in the Dakotas, weathering trends, recessions, and massive shifts in retail. In this episode, Terry shares the real lessons behind long-term success, smart hiring, and staying relevant in a rapidly evolving retail world.Hosts: Jennifer Hebert, Morgan Nicole ZipperlenContact: Sophia Jagella, WESA Marketing SpecialistGuest: Terry Larson, Co-Owner of Hitch’n Postwebsite:  https://hitchnpostwestern.com/Instagram: https://www.instagram.com/hitchnpostwestern/Facebook: https://www.facebook.com/hitchnpostwesternTikTok: https://www.tiktok.com/@hitchnpost

We celebrate 30 years of Cowboy Hardware with Grant, Presley, and Lainey Gomez, a family who has built the brand into a western staple since 1995. Grant shares the story behind the company’s roots, what it’s like to run a thriving family business, and how Cowboy Hardware continues to design for the whole family while staying true to its western heritage.Hosts: Jennifer Hebert, Morgan Nicole ZipperlenContact: Sophia Jagella, WESA Marketing SpecialistGuest: Cowboy Hardware owner Grand Gomez, brand director Presley Gomez, co-owner and designer Lainey GomezCowboy Hardware Website | Facebook | Instagram | YouTube | Tik Tok